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<v Speaker 1>So have you checked it out yet? Ero dot net

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<v Speaker 1>a r r oe dot net. Not just a podcast,

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<v Speaker 1>it is an exploration for you, twenty different explorations, one

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<v Speaker 1>of them including vocal dfrag. When was the last time

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<v Speaker 1>that you stopped and asked yourself a question and then

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<v Speaker 1>question the answer. It's a lot easier just to ask

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<v Speaker 1>a friend and then when things go wrong, what happens? Right?

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<v Speaker 1>How many times you been there? Vocal dfrag Only on

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<v Speaker 1>ero dot net a r r o e dot net.

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<v Speaker 1>Enjoy your exploration, yo, what's going on? My name is Arrow,

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<v Speaker 1>host of the weekly podcast Podcrashing and Podcrashing one on one.

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<v Speaker 1>These episodes connect listeners to podcasts specialists around the world.

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<v Speaker 1>The goal has always been to inform our podcast community

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<v Speaker 1>with subjects that deal with everything and beyond. Podcast hosts

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<v Speaker 1>are usually very open and always filled with a spirit

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<v Speaker 1>that spreads their skills as a journalist, medical specialist, true crime,

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<v Speaker 1>time solver, gamblers, motivators, spiritualist, actors, and even their children.

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<v Speaker 1>There really is a podcast for every subject Podcrashing one

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<v Speaker 1>on one. It's been around since March of twenty nineteen.

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<v Speaker 1>The original goal was to put focus on helping up

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<v Speaker 1>and coming podcasters to have the right information from somebody

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<v Speaker 1>who's actually doing it. The idea win fifty four episodes

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<v Speaker 1>before adopting more people to the idea, talking directly with

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<v Speaker 1>the podcasters around the world. The purpose of podcrashing one

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<v Speaker 1>on one is to help you build your own platform,

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<v Speaker 1>promote it, and earn money. This is podcrashing one on one,

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<v Speaker 1>all right, episode number four seventy nine. Why are there

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<v Speaker 1>so many podcasts analytic professionals with bragging rights to get

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<v Speaker 1>you more listeners, but the majority of those people have

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<v Speaker 1>never hosted a podcast of their own. This has caused

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<v Speaker 1>a lot of tension within the four walls of podcasting

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<v Speaker 1>analytic experts versus the podcast host. Wait wait wait wait

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<v Speaker 1>wait wait wait. This doesn't mean that the analytic number

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<v Speaker 1>crunchers are evil people. They are said to have their

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<v Speaker 1>own skill set, and wow, is it ever different. A

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<v Speaker 1>person who is really good at helping other podcasters increase

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<v Speaker 1>their revenue doesn't mean that they have to funnel their

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<v Speaker 1>own money into followers and listeners. Podcast hosts are storytellers, interviewers,

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<v Speaker 1>production discipline, and know how to create and to build

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<v Speaker 1>an audience connection, whereas analytic experts are masters of specialized

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<v Speaker 1>distribution patterns, listener retention curves, and platform algorithms. Oh my god,

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<v Speaker 1>and it's not a performance on a microphone. Right now,

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<v Speaker 1>podcasting is currently experiencing a major league gold rush. Consulting

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<v Speaker 1>culture is what it's all about. Once people find out

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<v Speaker 1>about the podcast, they gather a lot of listeners together.

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<v Speaker 1>It really is sacred money to advertisers and they want

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<v Speaker 1>proof that this podcast can increase their ROI, their return

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<v Speaker 1>of investment. Hey, coming up next, we're going to dig

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<v Speaker 1>deeper into analyzing podcast numbers and those who are doing

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<v Speaker 1>it for us. Hey, thanks for coming back to podcrashing

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<v Speaker 1>one on one. Is it easier to analyze a podcast

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<v Speaker 1>or create one? That's a big, big question, you know what,

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<v Speaker 1>Producing and creating a long form podcast, it really does

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<v Speaker 1>need a path, and it's very difficult to keep up with.

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<v Speaker 1>The analytic experts study successful case studies, but they haven't

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<v Speaker 1>lived through the grind of growing a show from fifty

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<v Speaker 1>listeners to fifty thousand. The hardcore facts is that consulting

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<v Speaker 1>can be more predictable than hosting the frickin' podcast. Here's

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<v Speaker 1>how the money game is actually played. Analytic consultants make

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<v Speaker 1>a steady revenue, whereas podcast hosts, we have an uncertain

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<v Speaker 1>amount of money to be made. So it is said

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<v Speaker 1>most people would rather sell the map than walk the path.

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<v Speaker 1>Let's get one thing straight here. There are many many

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<v Speaker 1>analysts that are extremely very good at what they do,

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<v Speaker 1>and they're very credible, especially those who combine both sides

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<v Speaker 1>of the pie, hosting as well as doing the analytics.

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<v Speaker 1>Three very important questions that you need to ask yourself

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<v Speaker 1>as well as the person that you're about ready to

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<v Speaker 1>hire to do your analytics. Number one, can I see

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<v Speaker 1>the shows that you've personally built? I'd like to see those.

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<v Speaker 1>Number two would you be able to prove by download

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<v Speaker 1>numbers before and after your physical involvement in this? And

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<v Speaker 1>number three can you also provide retention and listener behavior data?

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<v Speaker 1>I've got to have that to build this relationship. Three

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<v Speaker 1>very important questions. I'm Merrow and that's pod crashing one

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<v Speaker 1>on one
