1 00:00:07,400 --> 00:00:11,160 Speaker 1: This is Beer in Front, part of the Odd Pods 2 00:00:11,240 --> 00:00:15,800 Media Network and Beer Media Group. Sometimes the beer in 3 00:00:15,839 --> 00:00:19,359 front of you is the best one yet. I'll talk 4 00:00:19,399 --> 00:00:22,800 to different people around the beer world and get their 5 00:00:22,839 --> 00:00:27,760 stories all about beer. That's Beer in Front and it's 6 00:00:27,800 --> 00:00:37,600 coming up now. Welcome to episode two hundred and thirty 7 00:00:37,640 --> 00:00:43,039 one of Beer in Front. I'm your host Dave Zalatorus, 8 00:00:43,119 --> 00:00:46,560 and Beer in Front is a proud odd Pods Media 9 00:00:46,640 --> 00:00:51,520 Network member and charter member of the Beer Media Group. 10 00:00:52,359 --> 00:00:57,039 Today's show, I'm going to have Dirty Water. This is 11 00:00:57,079 --> 00:00:59,520 a new product out of New York. I'm going to 12 00:00:59,560 --> 00:01:03,560 talk to the founder and CEO, Dominic Minogue, and we're 13 00:01:03,600 --> 00:01:08,000 gonna have some Dirty Water. It's really good, so you're 14 00:01:08,040 --> 00:01:11,280 gonna have to check this out. Also, later in the show, 15 00:01:11,400 --> 00:01:16,079 since October is winding down, I'm gonna have the Sierra 16 00:01:16,159 --> 00:01:20,920 Nevada Octoberfest as the Beer in Front. I know all 17 00:01:21,000 --> 00:01:24,560 the Christmas beers are already coming out, so I'm gonna 18 00:01:24,599 --> 00:01:29,200 have one last Octoberfest for the road, So stay tuned 19 00:01:29,239 --> 00:01:33,480 for that. Leader in the show. I know some people 20 00:01:33,519 --> 00:01:37,480 are inquiring about my back that's been bothering me for 21 00:01:37,519 --> 00:01:42,200 a year. Knock on wood. My back is feeling pretty 22 00:01:42,319 --> 00:01:45,480 good the last couple of weeks, so I don't know 23 00:01:45,519 --> 00:01:48,359 if I've turned the corner, but you know, I do 24 00:01:48,480 --> 00:01:52,000 exercises at home. I ice it down a lot, but 25 00:01:52,200 --> 00:01:56,680 it's finally feeling almost normal. I mean the area where 26 00:01:56,719 --> 00:02:00,159 I injured it is good. The rest of my back 27 00:02:00,239 --> 00:02:04,959 sometimes is here and there, but that's age and the 28 00:02:05,040 --> 00:02:08,080 fact that I drink beer as a site hustle doesn't help. 29 00:02:08,479 --> 00:02:12,840 But the back itself is feeling pretty good. I don't 30 00:02:12,879 --> 00:02:15,240 know if I'm going to be lifting kegs or anything. 31 00:02:15,840 --> 00:02:20,000 It's functional. I don't need tile and all PM to 32 00:02:20,120 --> 00:02:23,280 go to bed. You know, that part's pretty good. So 33 00:02:23,319 --> 00:02:26,400 for those that are asking about my back, it's feeling 34 00:02:26,479 --> 00:02:37,080 pretty good. In beer and beverage news, Bell's Brewery is 35 00:02:37,120 --> 00:02:41,319 going to come out with Oberon Light next year. This 36 00:02:41,400 --> 00:02:44,000 is going to be a four percent offering and it's 37 00:02:44,000 --> 00:02:47,400 going to check in at ninety nine calories, So keep 38 00:02:47,439 --> 00:02:51,759 an eye out for that next year. Sierra Nevada's Celebration 39 00:02:51,919 --> 00:02:56,000 Ale should be on the shelves as you're listening to this. 40 00:02:56,000 --> 00:02:59,120 This year, Sierra Nevada is going to donate one dollar 41 00:02:59,280 --> 00:03:03,439 for every beryld Brood to the North Carolina Craft Brewers 42 00:03:03,520 --> 00:03:08,639 Foundation and help out with hurricane relief. If you need 43 00:03:08,680 --> 00:03:13,039 to do a seance, Samuel Adams is selling on their 44 00:03:13,120 --> 00:03:18,120 website a home seance kit where you could have a 45 00:03:18,199 --> 00:03:23,479 cold Sam Adams with the spirit of Samuel Adams, So 46 00:03:23,639 --> 00:03:27,199 check out their website. The kit as I don't know, 47 00:03:27,319 --> 00:03:30,960 some herbs and spices that I guess will help conjure 48 00:03:31,080 --> 00:03:35,240 up Samuel Adams and a couple cool looking pine glasses. 49 00:03:35,319 --> 00:03:38,560 So if you need a seance kit, to check out 50 00:03:38,599 --> 00:03:48,800 Samuel Adams. All right, welcome back. Dirty Water is a 51 00:03:48,840 --> 00:03:52,719 new heart seltzer that's out that I'm loving. Dirty Water 52 00:03:52,879 --> 00:03:56,159 was unlike any beverage that's out there. Unlike others, it's 53 00:03:56,199 --> 00:03:59,159 smell like a cheap car air freshener that you'll get 54 00:03:59,159 --> 00:04:02,439 in the Ebert to hover up somebody cigarette habit. This 55 00:04:02,520 --> 00:04:05,759 smells clean and the taste is terrific. Did I mention 56 00:04:05,879 --> 00:04:09,240 dirty water has only ninety calories and zero sugar and 57 00:04:09,319 --> 00:04:12,360 zero carbs. Joining me now to talk about dirty water 58 00:04:12,479 --> 00:04:16,800 is Dominic Minogue, the founder and CEO Dominic. Thank you 59 00:04:16,839 --> 00:04:18,160 so much for chatting today. 60 00:04:18,879 --> 00:04:20,360 Speaker 2: Absolutely, thank thanks for having me on Dave. 61 00:04:20,560 --> 00:04:23,600 Speaker 1: Yeah, before we get started on dirty Water. Can you 62 00:04:23,600 --> 00:04:24,879 tell folks about yourself? 63 00:04:25,600 --> 00:04:28,360 Speaker 2: Yes, so, yeah, I found a dirty water well. I've 64 00:04:28,399 --> 00:04:29,680 been working out for two and a half years. But 65 00:04:29,720 --> 00:04:31,879 before that, I was in an array of other businesses. 66 00:04:31,959 --> 00:04:35,480 This is actually my first alcohol or CpG brand. Before this, 67 00:04:35,560 --> 00:04:38,079 I was in mobile gaming. Actually I was doing that 68 00:04:38,120 --> 00:04:40,600 for about five or six years. I was doing performance 69 00:04:40,639 --> 00:04:43,879 marketing and products and operations. Before that, I was actually 70 00:04:43,879 --> 00:04:48,360 in fashion, so I was doing a lot of stylings merchandising, 71 00:04:48,519 --> 00:04:50,000 but I always knew I wanted to come back to 72 00:04:50,000 --> 00:04:51,160 something that was a little more physical. 73 00:04:51,519 --> 00:04:53,879 Speaker 1: Before we get going here, I'm going to crack this 74 00:04:54,040 --> 00:04:58,240 open because I've had one earlier. I loved it. The 75 00:04:58,360 --> 00:05:00,720 can art, I mean, you've got to see for yourself. 76 00:05:00,759 --> 00:05:04,600 It's clean. I love everything about this. It's basic but 77 00:05:04,759 --> 00:05:08,079 not boring. I love the font work, the color scheme 78 00:05:08,160 --> 00:05:11,319 on this. So just by looks alone, you gotta grab it. Boy. 79 00:05:11,399 --> 00:05:12,439 Let's crack this open. 80 00:05:12,839 --> 00:05:18,240 Speaker 2: I will have one with you, all right, cheers cheers? 81 00:05:18,720 --> 00:05:21,839 Speaker 1: Yeah, the look is great, and I love the aroma 82 00:05:21,920 --> 00:05:26,040 on this. It just smells so good. The flavor is 83 00:05:26,079 --> 00:05:29,319 phenomenal too, and it's so unique. It's unlike anything that's 84 00:05:29,360 --> 00:05:33,519 out there. How many different variations did you have to 85 00:05:33,560 --> 00:05:35,639 work on before you came up with this profile? 86 00:05:36,279 --> 00:05:38,879 Speaker 2: Yeah, so I'll talk about the formulation and then give 87 00:05:38,920 --> 00:05:41,240 a little bit of a descriptor for the folks at home. 88 00:05:41,360 --> 00:05:44,199 But so the formulation it took about I would say 89 00:05:44,240 --> 00:05:47,120 eleven or twelve months. It's interesting, right, So this is 90 00:05:47,160 --> 00:05:50,399 my first beverage brand. And so the way that normally 91 00:05:50,480 --> 00:05:52,759 works in the in the space is there are these 92 00:05:52,800 --> 00:05:55,399 things called flavorhouses, and flavorhouses are the ones if you 93 00:05:55,399 --> 00:05:57,959 don't have an internal team. Even people with internal teams, 94 00:05:57,959 --> 00:06:00,720 they still work with external you know, agencies, but you 95 00:06:00,759 --> 00:06:03,639 basically give them a brief of what you want and 96 00:06:03,040 --> 00:06:05,360 you and you work back and forth with them on 97 00:06:05,680 --> 00:06:08,319 getting to the end goal that you want. And so 98 00:06:08,399 --> 00:06:11,199 some of these bigger companies what they do is they 99 00:06:11,240 --> 00:06:12,959 have you know, a brief and they send it to 100 00:06:13,120 --> 00:06:16,160 five or six different flavorhouses, right And for them it's 101 00:06:16,199 --> 00:06:18,399 just you know, like you know, efficiencies and being able 102 00:06:18,439 --> 00:06:20,519 to get the product as soon as possible, and so 103 00:06:20,560 --> 00:06:22,639 they could pick and choose who, like, you know, does 104 00:06:22,680 --> 00:06:25,079 it the best right now based off of what their 105 00:06:25,120 --> 00:06:28,560 initial expectations were. But for me, since I was new 106 00:06:28,600 --> 00:06:31,439 and don't have unlimited resources. I have to definitely choose, 107 00:06:31,800 --> 00:06:34,920 you know, who to work with, So finding a flavorhouse 108 00:06:34,920 --> 00:06:37,040 to work with me, and then also finding one that 109 00:06:37,360 --> 00:06:40,319 kind of can align on the vision. Because when talking 110 00:06:40,319 --> 00:06:42,720 about dirty water, right, my initial pitch was like, I 111 00:06:42,759 --> 00:06:45,639 want a hard seltzer that doesn't really taste like a 112 00:06:45,639 --> 00:06:48,360 hard seltzer, but doesn't taste like a beer but kind 113 00:06:48,360 --> 00:06:50,199 of tastes like a beer, and like, you know, all 114 00:06:50,240 --> 00:06:53,879 these like blurry descriptors that like doesn't really actually mean 115 00:06:53,879 --> 00:06:55,680 anything at the end of the day. So I had 116 00:06:55,720 --> 00:06:58,240 to kind of create a story with it. But luckily 117 00:06:58,240 --> 00:07:00,759 I was able to work with one flavorhouse and yeah, 118 00:07:00,839 --> 00:07:03,759 eleven twelve months later, was able to get a final product. 119 00:07:04,000 --> 00:07:06,439 But usually if you're a bigger company, you're probably getting 120 00:07:06,439 --> 00:07:07,920 that done in like two or three months. 121 00:07:08,319 --> 00:07:13,199 Speaker 1: According to the descriptor, there's pair, there's citrus, there's malt 122 00:07:13,319 --> 00:07:16,680 in here. And then for those with restrictions, this dirty water. 123 00:07:16,800 --> 00:07:19,879 This is also gluten free. Correct, yep, gluten free. 124 00:07:20,160 --> 00:07:22,560 Speaker 2: If you're diabetic, this is good to go there. And 125 00:07:22,680 --> 00:07:25,480 so talking about the product a little bit, and it's funny, So, 126 00:07:25,560 --> 00:07:28,600 like I mentioned malt, but there's actually no actual malten here. 127 00:07:28,639 --> 00:07:31,079 It just has notes of it. Right, So this is 128 00:07:31,120 --> 00:07:33,839 a hard seltzer. And there's two ways to make hard seltzer. 129 00:07:33,879 --> 00:07:37,240 There's a spirit based and then you're malt based, right, 130 00:07:37,279 --> 00:07:39,720 malt based in this case, people call it malt based, 131 00:07:39,759 --> 00:07:43,000 but realistically it's just called sugar brew or fermented sugar. 132 00:07:43,240 --> 00:07:46,199 And so that's sort of the process that happens here. 133 00:07:46,480 --> 00:07:49,160 And so that's what mine is, White Claws malt based. 134 00:07:49,839 --> 00:07:51,959 Truly's malt based. A lot of your other big ones 135 00:07:52,000 --> 00:07:55,319 are malt based ones like high Noon or Neutral, those 136 00:07:55,319 --> 00:07:57,199 are spirit based, so those are going to be your 137 00:07:57,279 --> 00:08:01,079 vodka or tequila forward art seltzers. Mine specifically is malt. 138 00:08:01,120 --> 00:08:03,800 And so the notes that you're getting, and the way 139 00:08:03,800 --> 00:08:06,600 that I like describing the product is so you have 140 00:08:06,639 --> 00:08:08,600 that par and sittrus as we mentioned, right, and that's 141 00:08:08,639 --> 00:08:10,600 gonna be at the tip of your tongue, and that's 142 00:08:10,600 --> 00:08:13,319 what you smell initially. But my whole thing with hard 143 00:08:13,319 --> 00:08:15,639 seltzers is I don't like it to linger. Right. You 144 00:08:15,680 --> 00:08:17,240 have these flavors and they want you to know it 145 00:08:17,240 --> 00:08:18,920 tastes like black cherry or they want you to know 146 00:08:18,959 --> 00:08:20,600 it tastes like watermelon, right, and so they put a 147 00:08:20,639 --> 00:08:23,480 lot of that natural flavor extract in there, and that's 148 00:08:23,480 --> 00:08:26,040 the stuff that lingers, right. It's that syrupy kind of flavor. 149 00:08:26,399 --> 00:08:29,000 And so for me what I wanted was, obviously it 150 00:08:29,040 --> 00:08:32,440 can't taste like nothing. So you have this little pear lemon, 151 00:08:33,240 --> 00:08:35,840 and I chose pair because I don't think it's naturally 152 00:08:35,879 --> 00:08:38,919 too sweet compared to like your candy sweet fruits. Yeah, 153 00:08:39,080 --> 00:08:41,080 so you have like a little bit of that like 154 00:08:41,159 --> 00:08:43,519 fruit flavor, but then it goes away, like when you 155 00:08:43,559 --> 00:08:46,120 take a sip of it, it goes away like almost instantly, 156 00:08:46,559 --> 00:08:49,120 and so you're left kind of finishing off with like 157 00:08:49,519 --> 00:08:52,399 a little of like that sort of like multi essence 158 00:08:52,519 --> 00:08:55,720 of the alcohol, followed by like almost what to be 159 00:08:55,799 --> 00:08:58,720 described as like, in my opinion, a little winish or 160 00:08:58,759 --> 00:09:01,200 even like rice winish, like kind of like finish at 161 00:09:01,200 --> 00:09:04,360 the end. So it is kind of like hydrating, very light. 162 00:09:04,759 --> 00:09:07,440 And for me, like think about drinking a coke, right, 163 00:09:07,559 --> 00:09:09,679 you can drink one hundred cokes in the day. You're 164 00:09:09,679 --> 00:09:11,480 never going to get sick of that flavor. And it's 165 00:09:11,480 --> 00:09:14,120 by design, right, And for me, I wanted this to 166 00:09:14,159 --> 00:09:17,320 be something sessionable like a light beer, right, and so 167 00:09:17,399 --> 00:09:20,559 by design I wanted to make sure that it wasn't 168 00:09:20,639 --> 00:09:22,039 too sweet or overpowering. 169 00:09:22,600 --> 00:09:25,720 Speaker 1: Now you mentioned sessionable, this is only four point five 170 00:09:25,759 --> 00:09:29,240 percent alcohol. Is it something that was a conscious decision 171 00:09:29,679 --> 00:09:31,639 when trying to come up with thirty water and you 172 00:09:31,639 --> 00:09:33,679 wanted to keep it on the lower end of the 173 00:09:33,720 --> 00:09:34,960 ABB spectrum? 174 00:09:35,279 --> 00:09:38,279 Speaker 2: Yep, definitely. So as I mentioned, you know, I kind 175 00:09:38,279 --> 00:09:40,240 of tout it as like the quote unquote light beer 176 00:09:40,240 --> 00:09:42,840 of hard Seltzer, right, So definitely wanted it to be 177 00:09:43,039 --> 00:09:45,960 along the lines of like those you know, those more 178 00:09:45,960 --> 00:09:48,080 affordable light beers that are around the four point two 179 00:09:48,240 --> 00:09:50,720 four point five percent range, and being able to drink 180 00:09:50,759 --> 00:09:52,960 it in a similar cadence that you would, right, So, like, 181 00:09:53,519 --> 00:09:55,639 you know, everyone has different tolerances, but you know you 182 00:09:55,639 --> 00:09:58,240 could at least have a couple throughout the night without 183 00:09:58,240 --> 00:09:59,759 feeling like too crazy in the morning. 184 00:10:00,159 --> 00:10:03,840 Speaker 1: Yeah, well I'm having this again. I mean, the taste 185 00:10:03,919 --> 00:10:06,360 is so good and what I'm getting, yes, I definitely 186 00:10:06,399 --> 00:10:10,200 get that pear, I get a little like lemony citrus 187 00:10:10,200 --> 00:10:12,960 in there. But what I like about this is it 188 00:10:13,000 --> 00:10:17,159 doesn't taste synthetic or fake like some of the others 189 00:10:17,159 --> 00:10:20,840 that are out there. The pear is like wonderful. It's 190 00:10:20,840 --> 00:10:24,320 so different from what you get from those big companies 191 00:10:24,320 --> 00:10:27,879 that you mentioned before. Like everybody has a black cherry, 192 00:10:27,919 --> 00:10:32,120 everybody has a mango, and this is so different. But 193 00:10:32,200 --> 00:10:35,639 it tastes natural, it doesn't have that fake taste. So 194 00:10:35,799 --> 00:10:39,159 you're the flavorhouse that you mentioned, you give them a 195 00:10:39,159 --> 00:10:42,360 big pat on the back. Is this tastes phenomenal for sure? 196 00:10:42,399 --> 00:10:45,240 Speaker 2: No, I appreciate that. Yeah, it was a The flavor 197 00:10:45,279 --> 00:10:46,960 was a long time coming, and I think you know, 198 00:10:47,039 --> 00:10:49,600 as you mentioned, right, everyone has a black cherry, everyone 199 00:10:49,600 --> 00:10:52,840 has a mango. And for me, I think the toughest 200 00:10:52,879 --> 00:10:55,879 thing about kind of creating dirty water is I wanted 201 00:10:55,919 --> 00:10:58,679 a product that only had one flavor, right, And so 202 00:10:58,720 --> 00:11:01,080 how do you go into the market where like everyone's 203 00:11:01,279 --> 00:11:03,240 able to say, oh, if you don't like black cherrity, 204 00:11:03,320 --> 00:11:05,519 I have your lemon lime, I have your this, I 205 00:11:05,559 --> 00:11:06,879 have hear that, Right, how do you go into the 206 00:11:06,879 --> 00:11:09,879 market saying, oh, if you don't like this, then you 207 00:11:09,879 --> 00:11:11,759 don't like then we don't have something for you. 208 00:11:11,879 --> 00:11:12,000 Speaker 1: Right. 209 00:11:12,080 --> 00:11:15,399 Speaker 2: So it had to be very strategic and again the 210 00:11:15,480 --> 00:11:20,320 idea of single flavor sessionable light beer adjacent. It had 211 00:11:20,360 --> 00:11:23,080 to be almost like pretty flavor neutral but having its 212 00:11:23,080 --> 00:11:25,240 own unique like kind of twank to it, right, And 213 00:11:25,279 --> 00:11:27,399 so like I've had a lot of people taste it, 214 00:11:27,639 --> 00:11:29,440 don't give them any brief about what it tastes like. 215 00:11:30,000 --> 00:11:32,960 They they come in with expectations of it tasting like 216 00:11:33,000 --> 00:11:35,679 one thing or another, and they're like blown away just 217 00:11:35,679 --> 00:11:38,799 by like how unique it tastes. Whether that's good or bad. Right, 218 00:11:38,840 --> 00:11:40,799 It's like, oh, this is something I've never had before. 219 00:11:41,080 --> 00:11:42,639 Some people are make sure, like I don't know if 220 00:11:42,639 --> 00:11:45,320 this is for me, but like the main consensus is 221 00:11:45,320 --> 00:11:46,840 I've never had this before. I love it. 222 00:11:47,080 --> 00:11:50,159 Speaker 1: You were talking about variety packs. Do you think down 223 00:11:50,200 --> 00:11:53,799 the road that's something you might work on, because I 224 00:11:53,840 --> 00:11:57,360 mean you just mentioned it. I don't necessarily agree with 225 00:11:57,399 --> 00:11:59,720 it because I don't want to get stuck with three 226 00:11:59,799 --> 00:12:02,639 or four cans of something that I'm not going to like. 227 00:12:03,279 --> 00:12:06,080 But do you see that as something down the road, 228 00:12:06,200 --> 00:12:09,759 like you might have similar type of flavors. 229 00:12:09,919 --> 00:12:13,039 Speaker 2: Right, Yeah, I think so that the exact part that 230 00:12:13,080 --> 00:12:15,240 you mentioned about, like you know, being stuck with with 231 00:12:15,279 --> 00:12:17,919 a flavor. So just the buying habits of people who 232 00:12:17,960 --> 00:12:20,879 buy hard seltzers, they don't really buy it for home consumption. 233 00:12:21,399 --> 00:12:24,480 They it is like the quitt essential. I'm going to 234 00:12:24,519 --> 00:12:27,039 somebody house, somebody's house, I'm going to bring a variety 235 00:12:27,080 --> 00:12:29,960 pack of a heart Seltzer, right Like these younger kids 236 00:12:29,960 --> 00:12:32,320 going to parties, going to house parties, going to pregames, 237 00:12:32,480 --> 00:12:35,000 they're buying these variety packs. And I think for me, 238 00:12:36,159 --> 00:12:39,320 I as a you know, a light beer drinker, everybody 239 00:12:39,360 --> 00:12:41,879 like nature like I always love, you know, your thirty 240 00:12:41,960 --> 00:12:44,480 rocks or eighteens or twelves of like that one thing 241 00:12:44,519 --> 00:12:47,000 that you know you will love every single time. And 242 00:12:47,080 --> 00:12:49,360 I think for now, right, I'm going to stick with 243 00:12:49,399 --> 00:12:51,960 a single flavor heart Seltzer. But when it comes to 244 00:12:52,000 --> 00:12:54,639 different flavors, right, So one thing I'm actually kind of 245 00:12:54,639 --> 00:12:57,759 experimenting with with some bars is you know, having your 246 00:12:57,879 --> 00:13:01,000 the dirty water heart Seltzer at the menu and then saying, oh, 247 00:13:01,080 --> 00:13:03,519 for free, you can get a splash of pineapple, splash 248 00:13:03,559 --> 00:13:06,279 of cranberry, splash of something. If you want like a 249 00:13:06,320 --> 00:13:08,639 little bit of a sweeter flavor to it, you could 250 00:13:08,679 --> 00:13:10,639 definitely do that. A splash of spread can go a 251 00:13:10,679 --> 00:13:13,919 long way. But you know, I think the same way 252 00:13:13,960 --> 00:13:17,440 that bud Light has bud light and then bud light lime. Right. 253 00:13:17,919 --> 00:13:21,480 I may have that secondly flat burgered down the road, 254 00:13:21,519 --> 00:13:22,879 but I want to make sure that when people ask 255 00:13:22,919 --> 00:13:26,519 for it, that they're asking for that and not oh, 256 00:13:26,600 --> 00:13:29,240 kind of get a dirty water and then the bartender goes, 257 00:13:29,600 --> 00:13:31,720 what flavor do you want? Right, because that would be 258 00:13:31,799 --> 00:13:34,879 a step out from my initial value proposition. 259 00:13:35,720 --> 00:13:38,840 Speaker 1: Have you noticed like some of those flavors work better, 260 00:13:39,080 --> 00:13:42,159 like you mentioned it bars, does a shot of pineapple 261 00:13:42,240 --> 00:13:44,519 work better than this one or that one? 262 00:13:45,360 --> 00:13:49,080 Speaker 2: Yeah? So I've tried different things. I think some of 263 00:13:49,200 --> 00:13:51,360 at least for me, And again I think it's because 264 00:13:51,360 --> 00:13:53,759 I don't like things that are too sweet. I've tried 265 00:13:53,799 --> 00:13:58,200 things like grenadine, cranberry wild tasty. It is like a 266 00:13:58,240 --> 00:14:00,600 little too sweet. I think I think that that flavor 267 00:14:00,679 --> 00:14:04,639 just really like cuts through like everything. Pineapple is very nice. 268 00:14:04,840 --> 00:14:08,120 Things like sprite I think like really does work nicely 269 00:14:08,159 --> 00:14:10,360 because it adds like a little bit of a punch 270 00:14:10,360 --> 00:14:13,519 because of the carbonation. Yeah, I'm still experimenting. This has 271 00:14:13,559 --> 00:14:17,240 been really nice, as like drink toppers. So there's just 272 00:14:17,279 --> 00:14:20,519 one place that does a almost like an aperall sprits, 273 00:14:20,759 --> 00:14:24,399 like with campari vermouth. Well, I guess like Campari sprits 274 00:14:24,440 --> 00:14:27,559 and then finishes it with this instead of a hard 275 00:14:28,440 --> 00:14:30,720 just a regular seltzer and that works very nicely. 276 00:14:31,200 --> 00:14:34,879 Speaker 1: I'm have some apparol in my cupboard. I might have 277 00:14:34,919 --> 00:14:35,720 to try it a little. 278 00:14:35,879 --> 00:14:36,240 Speaker 2: There you go. 279 00:14:36,840 --> 00:14:39,080 Speaker 1: Now, right now, dirty water is available in the New 280 00:14:39,159 --> 00:14:42,600 York market, but shipping is available for those outside of 281 00:14:42,639 --> 00:14:47,200 that area. Are there plans to expand your footprint? Like 282 00:14:47,679 --> 00:14:51,000 I hear there's this little town called Chicago that might 283 00:14:51,039 --> 00:14:52,159 be interested. 284 00:14:52,120 --> 00:14:55,120 Speaker 2: As a lover of Chicago. And you know, when talking 285 00:14:55,159 --> 00:14:58,240 about what pairs well with dirty water, a hot dog 286 00:14:58,320 --> 00:15:00,840 or a sandwich from Portillos will go a long way 287 00:15:01,320 --> 00:15:03,919 with a dirty water. So just throwing that out there 288 00:15:03,919 --> 00:15:06,519 if you're ever doing a doing a browse. But yes, no, 289 00:15:06,639 --> 00:15:09,200 I definitely want to expand. I think the way that 290 00:15:09,240 --> 00:15:13,000 this beverage is set up and sort of market it initially, 291 00:15:13,080 --> 00:15:16,840 I think the Northeast market goes really well with dirty water. Right, 292 00:15:16,879 --> 00:15:19,519 so you have drinks like never against it, genesee pb 293 00:15:19,679 --> 00:15:21,960 are right, things that are like kind of Northeast staples. 294 00:15:22,279 --> 00:15:26,080 And for me explaining the value proposition of it, there's 295 00:15:26,159 --> 00:15:29,120 not much customer education needed. Right, People are like, oh, 296 00:15:29,200 --> 00:15:31,799 I understand your value prop. I love it. I always 297 00:15:31,840 --> 00:15:36,519 wanted like a quote unquote healthy alternative to my everyday beer, right, 298 00:15:36,519 --> 00:15:39,799 and so this kind of fits that mold nearby markets 299 00:15:39,840 --> 00:15:44,039 like Chicago, which again I do love, are natural fits. 300 00:15:44,240 --> 00:15:45,639 I think it's when you start going a little bit 301 00:15:45,679 --> 00:15:47,519 more west that there is a little bit more of 302 00:15:47,559 --> 00:15:51,519 a taste differentiation. Right. I had some people tasted in 303 00:15:51,600 --> 00:15:55,600 San Diego area, and you know, sort of so cal 304 00:15:56,120 --> 00:15:59,360 nor cal. Some people like it a little bit sweeter, right, 305 00:15:59,360 --> 00:16:02,200 Some people want that sweetness almost like that sort of 306 00:16:02,240 --> 00:16:04,879 like beachy vibe kind of drink, which this is a 307 00:16:04,919 --> 00:16:07,200 beach drink, but I would consider it more of like 308 00:16:07,240 --> 00:16:09,639 a like a Jersey Shore beach drink where it's like, 309 00:16:09,679 --> 00:16:13,600 you know, it's not it doesn't feel like a like tropical. 310 00:16:13,679 --> 00:16:15,759 It just feels like, you know, you're playing cornhole on 311 00:16:15,799 --> 00:16:17,600 the beach. Right, This is that sort of bet break. 312 00:16:18,159 --> 00:16:20,080 But yes, no, I definitely want to expand out. And 313 00:16:20,360 --> 00:16:23,720 that's a nice thing about having it online is you 314 00:16:23,799 --> 00:16:26,320 can have that you know, buy you And so one 315 00:16:26,320 --> 00:16:28,000 of the things I've been really trying to make sure 316 00:16:28,120 --> 00:16:32,000 is because alcohol regulations are so tough, being able to 317 00:16:32,039 --> 00:16:34,919 sell at certain price points. Is kind of difficult depending 318 00:16:34,960 --> 00:16:37,600 on like what channel you sell it through, especially online. 319 00:16:37,720 --> 00:16:40,480 Right when you have shipping, which is an arm and 320 00:16:40,480 --> 00:16:42,200 a leg for something that's heavy and you want it 321 00:16:42,240 --> 00:16:45,200 to be affordable, right, that's always kind of tough there. 322 00:16:45,279 --> 00:16:47,679 So I do want it to get it so if 323 00:16:47,679 --> 00:16:49,559 someone wants to order it online that they can get 324 00:16:49,559 --> 00:16:51,919 it at a similar price to what they would get 325 00:16:51,960 --> 00:16:54,120 it at at a gas station over here in New York, 326 00:16:54,200 --> 00:16:57,519 right or at a bar. Right. So yeah, I'm definitely 327 00:16:57,559 --> 00:17:00,320 trying to make it so whoever wance again at it 328 00:17:00,759 --> 00:17:03,080 and at the value that I think that they should 329 00:17:03,080 --> 00:17:03,480 have it at. 330 00:17:03,919 --> 00:17:07,279 Speaker 1: Are you available in every state for shipping? I know 331 00:17:07,319 --> 00:17:09,240 every state's different with alcohol laws. 332 00:17:09,400 --> 00:17:12,720 Speaker 2: I know there are some states that are not. I 333 00:17:12,759 --> 00:17:14,359 can't name them off the top of my head, but 334 00:17:14,559 --> 00:17:17,200 I think it's like at least forty something states that 335 00:17:17,200 --> 00:17:20,519 I could ship to do there's a list on my website. Okay, 336 00:17:20,920 --> 00:17:22,640 hopefully most people can get hit that. 337 00:17:23,119 --> 00:17:28,240 Speaker 1: Yeah. Absolutely. How has the response been from consumers? Like, 338 00:17:28,319 --> 00:17:30,680 do you do in the New York area? You go 339 00:17:30,759 --> 00:17:34,079 to beer festivals or items like things like that where 340 00:17:34,119 --> 00:17:36,000 people could try it for the first time. What kind 341 00:17:36,039 --> 00:17:37,400 of response, are you getting. 342 00:17:37,240 --> 00:17:39,039 Speaker 2: Yeah, so definitely, do a lot of beer and wine 343 00:17:39,079 --> 00:17:41,640 festivals in the New York City area, do a lot 344 00:17:41,680 --> 00:17:44,799 of like pop ups and sponsorships and events. Reception, I 345 00:17:44,799 --> 00:17:47,039 would say, yeah, you know again, it being a single 346 00:17:47,119 --> 00:17:49,799 flavored beverage, it's not going to be for everybody. But 347 00:17:50,039 --> 00:17:52,559 I think in mass I would say like ninety eight 348 00:17:52,559 --> 00:17:55,119 percent hit rate of people like really enjoying it, which 349 00:17:55,279 --> 00:17:57,599 you know, I'm very grateful for. Right So, I think 350 00:17:58,000 --> 00:18:00,480 it's one of those things where if if you don't 351 00:18:00,480 --> 00:18:02,279 love it, you're at least neutral on it, And if 352 00:18:02,319 --> 00:18:04,079 you're neutral on it and it's cheap enough at a bar, 353 00:18:04,400 --> 00:18:07,119 you'll still get it, right. So I think that's sort 354 00:18:07,160 --> 00:18:10,160 of like the goal is being that almost like beer 355 00:18:10,200 --> 00:18:12,359 shot equivalent, but with a hard Seltzer. It's like, oh, 356 00:18:12,440 --> 00:18:14,440 let me get a hard seltz a dirty water and 357 00:18:15,000 --> 00:18:17,519 a shot of tequilo or a shot of whiskey. Right. 358 00:18:17,599 --> 00:18:20,079 So I think that that would always be like something 359 00:18:20,119 --> 00:18:22,440 I would love for people to be able to latch onto. 360 00:18:23,240 --> 00:18:25,440 But yeah, no, people love the flavor, people love how 361 00:18:25,799 --> 00:18:27,880 it's not too carbonated but it's not flat. I know 362 00:18:27,960 --> 00:18:29,880 that one of the big things nowadays are like your 363 00:18:30,759 --> 00:18:33,640 spiked teas and those I mean again, in my opinion, 364 00:18:33,640 --> 00:18:36,200 maybe my stomach's that both sensitive some of that sweetness 365 00:18:36,319 --> 00:18:39,400 kind of like really does a job on me, and 366 00:18:39,440 --> 00:18:41,799 it being flat too, you know. I think bubbles do 367 00:18:41,839 --> 00:18:44,079 help digestion in the sense, or at least that's what 368 00:18:44,119 --> 00:18:46,599 I've been told. So like a little carbonation goes a 369 00:18:46,599 --> 00:18:50,200 long way, and yeah, it being a little bit more 370 00:18:50,240 --> 00:18:54,240 flavor neutral, people really like the like the nebulus flavor 371 00:18:54,279 --> 00:18:56,480 of it. It's almost like and because it goes away 372 00:18:56,559 --> 00:18:58,640 so fast, it's like chasing the high almost. Yeah, where 373 00:18:58,680 --> 00:19:00,160 it's like, oh, I forgot what it tastes like, let 374 00:19:00,200 --> 00:19:00,599 me try it again. 375 00:19:00,920 --> 00:19:03,160 Speaker 1: Might as well have some more. What do you consider 376 00:19:03,720 --> 00:19:07,160 like your target audience? Is there like a person you're 377 00:19:07,200 --> 00:19:08,799 looking for for dirty water. 378 00:19:09,119 --> 00:19:11,799 Speaker 2: For sure? Yeah, you know, I think eventually, you know, 379 00:19:11,839 --> 00:19:14,839 my target audience is everybody, right, But you know, starting 380 00:19:14,880 --> 00:19:17,960 off very simply, I think there are a few key 381 00:19:18,000 --> 00:19:22,119 pillars of target audiences that have really grown to like 382 00:19:22,160 --> 00:19:26,359 the product quite early, I would say the first target audience, 383 00:19:26,400 --> 00:19:28,279 and thankfully they love it, which is one of the 384 00:19:28,359 --> 00:19:31,359 I would say taste makers in the space are your 385 00:19:32,480 --> 00:19:36,880 kind of older college slash post grid demographic. You know, 386 00:19:36,920 --> 00:19:40,000 the ones that may have been to frats and kind 387 00:19:40,039 --> 00:19:42,079 of are now in the working world, but they still 388 00:19:42,079 --> 00:19:43,920 have that sort of I don't know if this is 389 00:19:43,920 --> 00:19:46,400 the right term, but like binging mentality. Yeah, where they 390 00:19:46,400 --> 00:19:48,720 do like drinking a lot. This kind of goes well 391 00:19:48,799 --> 00:19:52,039 with with their lifestyle and culture. So that's definitely one 392 00:19:52,119 --> 00:19:56,440 key target demographic. Another one is, let's say, like the 393 00:19:56,480 --> 00:19:59,640 blue collar demographic. Do well, I have a lot of 394 00:19:59,640 --> 00:20:03,240 people whether they're bikers or you know, just like people 395 00:20:03,319 --> 00:20:06,079 who are in construction, like they love this products as well, 396 00:20:06,640 --> 00:20:09,480 you know, from dive bars and Irish bars and even 397 00:20:09,519 --> 00:20:12,599 sports bars right that they frequent like after work. This 398 00:20:12,599 --> 00:20:17,200 this goes nicely. And then another gemographic would be I 399 00:20:17,240 --> 00:20:19,880 call them like industry slash service. So like the people 400 00:20:19,880 --> 00:20:21,359 who do work at the bars, you know, the ones 401 00:20:21,400 --> 00:20:23,920 that you know may work till too, and then they 402 00:20:23,960 --> 00:20:25,799 want to go grab a drink after it, like you know, 403 00:20:25,839 --> 00:20:28,559 one of the later night spots, and the spots open 404 00:20:28,599 --> 00:20:31,000 are the dive bars. And the dive bars have kind 405 00:20:31,000 --> 00:20:33,720 of a concise menu and they have drinks that are lighter. 406 00:20:33,960 --> 00:20:35,839 You can crush a couple of them, and then not 407 00:20:35,880 --> 00:20:38,640 feel crazy the next morning, and so dirty water really 408 00:20:38,640 --> 00:20:41,039 fits well there. And I think that is one of 409 00:20:41,039 --> 00:20:43,960 the people that those are the people that I want 410 00:20:44,039 --> 00:20:47,480 as some of the first ambassadors, because you know, those 411 00:20:47,519 --> 00:20:49,799 are the ones that can push the product well, like 412 00:20:49,960 --> 00:20:53,440 those people being the advocates, you know, the bartenders, the 413 00:20:53,440 --> 00:20:55,759 service workers. They're the ones that say, hey, like this 414 00:20:55,799 --> 00:20:57,240 is what I drink, and this is what I serve. 415 00:20:57,519 --> 00:21:00,440 Speaker 1: Yeah, like this is my shift beer. You know, it's 416 00:21:00,440 --> 00:21:03,480 a shift beer to shift dirty water. But yeah, this 417 00:21:03,599 --> 00:21:06,839 is definitely something I'm knocking down. There have there been 418 00:21:06,839 --> 00:21:11,039 any surprises along the way, like with one market, like 419 00:21:11,160 --> 00:21:14,440 really loving it. Is there something that like you weren't 420 00:21:14,519 --> 00:21:18,319 expecting then you know, surprises you in a pleasant way? 421 00:21:18,400 --> 00:21:21,839 Speaker 2: Yeah, I would say so. When I was initially kind 422 00:21:21,839 --> 00:21:24,519 of like positioning this, I was saying, oh, you know, 423 00:21:24,640 --> 00:21:27,200 let me just have it as you're kind of like 424 00:21:27,400 --> 00:21:32,160 cool downtown hip beer, right or hip hard seltzer right, 425 00:21:32,200 --> 00:21:34,200 like like all the cool kids are drinking, right. But 426 00:21:34,279 --> 00:21:38,359 I think, yeah, the nice surprise was older gentlemen, more 427 00:21:38,400 --> 00:21:42,440 tatted up, really like getting yeah there you go, yeah, yeah, 428 00:21:43,200 --> 00:21:44,799 like you're getting a feel. Oh you can see that 429 00:21:44,880 --> 00:21:46,680 I have a dirty water tattoo. 430 00:21:47,000 --> 00:21:48,119 Speaker 1: Yay, So I like it. 431 00:21:48,279 --> 00:21:51,400 Speaker 2: Yeah, but yeah, like you know, them really liking it 432 00:21:51,440 --> 00:21:54,920 because and I can make parallels to how liquid death 433 00:21:55,000 --> 00:21:58,599 kind of came about, right, Yeah, about as as a 434 00:21:58,920 --> 00:22:02,039 more approachable water to drink at a bar. Right, Like 435 00:22:02,240 --> 00:22:04,119 it's like, oh, don't be afraid to drink water at 436 00:22:04,160 --> 00:22:06,079 a bar. It's there's nothing wrong with it, right, And 437 00:22:06,119 --> 00:22:09,160 so I think people who don't want to drink too 438 00:22:09,200 --> 00:22:11,759 much of a beer or like, you know, I'm not 439 00:22:11,880 --> 00:22:14,559 saying not that they're getting sick of beer, but if 440 00:22:14,559 --> 00:22:17,119 they want an alternative, right, what's something that they feel 441 00:22:17,119 --> 00:22:20,599 comfortable drinking and that tastes, you know, align with kind 442 00:22:20,599 --> 00:22:22,599 of like what they like, right, And I think this 443 00:22:22,680 --> 00:22:25,160 sort of fits that vibe, and a lot of them 444 00:22:25,200 --> 00:22:27,160 have really like latched onto it and like kind of 445 00:22:27,160 --> 00:22:30,519 taken a nice liking to it. Also, there was this 446 00:22:30,559 --> 00:22:32,799 one time I was at one of my accounts. It's 447 00:22:32,880 --> 00:22:35,880 sort of a dive bar downtown, and I was wearing 448 00:22:35,880 --> 00:22:38,759 my dirty water hat and this lady, she might have 449 00:22:38,799 --> 00:22:41,519 been about like mid to late forties, came up to 450 00:22:41,519 --> 00:22:42,960 me and she's like, oh, do you work for the company. 451 00:22:43,000 --> 00:22:45,440 I said yes. She's like let me tell you, I 452 00:22:45,519 --> 00:22:48,079 used to only drink IPAs, like that was the only 453 00:22:48,079 --> 00:22:50,680 thing I drink. But now that this bar has this 454 00:22:50,799 --> 00:22:52,960 in and I tried it for the first time, her 455 00:22:53,039 --> 00:22:56,000 new go to after work whatever it is is a 456 00:22:56,039 --> 00:22:59,079 dirty water and a shout out tequila. Oh nice, very 457 00:22:59,160 --> 00:23:02,240 pleasant that, like even someone who did not consider him 458 00:23:02,240 --> 00:23:05,200 a demographic from two perspectives, right, like a little bit 459 00:23:05,200 --> 00:23:09,960 more of a mature palette female, but then also an ipadrigger, right, 460 00:23:09,960 --> 00:23:12,440 because I've had IPA triggers, being like, oh I like it, 461 00:23:12,480 --> 00:23:14,319 but like it's still not for me because I love 462 00:23:14,440 --> 00:23:17,640 like the flavors of IPAs. But someone from like a 463 00:23:17,680 --> 00:23:20,599 fart demographic, like really even latching onto this and changing 464 00:23:20,720 --> 00:23:22,440 the way they drink because of it, I thought was 465 00:23:22,519 --> 00:23:23,880 very very nice. 466 00:23:24,039 --> 00:23:27,279 Speaker 1: Yeah, because I'm older, I'm fifty seven, and I'm a 467 00:23:27,279 --> 00:23:30,160 big IPA. I mean, I love all beverages, all beers, 468 00:23:30,240 --> 00:23:33,160 but like IPA would probably be the one that I 469 00:23:33,200 --> 00:23:36,400 would grab first. But you know, I love this and 470 00:23:36,480 --> 00:23:38,799 even drinking and now as it's warming up, as I'm 471 00:23:38,839 --> 00:23:41,279 getting to the bottom of the glass, sometimes you know, 472 00:23:41,319 --> 00:23:45,160 the flavor profile changes at the end. This is still great. 473 00:23:45,400 --> 00:23:48,200 I think the only difference now towards the end is 474 00:23:48,240 --> 00:23:50,599 maybe a little bit more of that citrus comes out. 475 00:23:51,000 --> 00:23:54,160 But I mean this still tastes great. I'm definitely going 476 00:23:54,240 --> 00:23:56,519 to be ordering from you because, yeah, this is something 477 00:23:56,519 --> 00:23:59,079 I would drink every day. Sometimes you don't want a 478 00:23:59,200 --> 00:24:02,680 nine percent double ipa. You want something gives you a 479 00:24:02,720 --> 00:24:06,039 little alcohol, not too much, and it still tastes like 480 00:24:06,200 --> 00:24:08,160 fresh and clean. So I'm really digging this. 481 00:24:08,720 --> 00:24:11,400 Speaker 2: I appreciate it. And it's funny when it's in the 482 00:24:11,440 --> 00:24:13,880 can and when it is like actually I would say 483 00:24:13,920 --> 00:24:17,240 like warmer room temperature for better or for worse. When 484 00:24:17,240 --> 00:24:19,640 it's at the last sip at the bottom, it does 485 00:24:19,759 --> 00:24:22,440 taste like the last sip of a beer, like which, 486 00:24:22,480 --> 00:24:25,519 like you know, everyone has that taste and it's like 487 00:24:26,319 --> 00:24:28,079 it's that, oh, let me finish it in order a 488 00:24:28,079 --> 00:24:30,759 new one, but like it's nice to have that because 489 00:24:30,799 --> 00:24:31,440 you know it's done. 490 00:24:31,720 --> 00:24:35,279 Speaker 1: Yeah, you also have a great TikTok channel on your own. 491 00:24:35,480 --> 00:24:38,559 You have almost two hundred thousand followers. How did that 492 00:24:38,920 --> 00:24:42,240 help you come up with the dirty Water brand? 493 00:24:42,680 --> 00:24:47,039 Speaker 2: So it's actually funny. You know everyone, we're an age 494 00:24:47,079 --> 00:24:50,759 where when you have a presence, it's like okay, now 495 00:24:50,880 --> 00:24:53,920 let me exploit it and get as much money as possible. 496 00:24:53,960 --> 00:24:56,359 And usually that comes with okay, let me, let me 497 00:24:56,359 --> 00:24:58,920 make a product and sell it. Right, I think for 498 00:24:59,039 --> 00:25:02,160 me it was the opposite where I had. I actually 499 00:25:02,519 --> 00:25:06,960 incorporated dirty water. April twenty twenty two. September twenty twenty 500 00:25:06,960 --> 00:25:09,839 two is when I started my TikTok, and I said, 501 00:25:10,480 --> 00:25:12,440 you know, let me make this TikTok because I always 502 00:25:12,480 --> 00:25:14,960 wanted to do like food content creation in some form. 503 00:25:15,079 --> 00:25:16,519 It took me a while to figure out what sort 504 00:25:16,559 --> 00:25:19,400 of format I wanted to do, but let me make food, 505 00:25:19,680 --> 00:25:23,119 this food TikTok. If it happens to get any traction, 506 00:25:23,319 --> 00:25:26,079 I will use it to you know, as a channel 507 00:25:26,079 --> 00:25:29,839 for dirty water. And thankfully enough, or like for some 508 00:25:29,920 --> 00:25:34,039 magical reason, people actually wanted to watch me cook. So yeah, 509 00:25:34,079 --> 00:25:36,160 it h ended up like kind of blowing up a 510 00:25:36,200 --> 00:25:38,519 little bit, and I've been able to kind of like 511 00:25:38,599 --> 00:25:42,480 slowly interject it, you know, dirty water into the conversation, 512 00:25:43,319 --> 00:25:45,359 you know, placing it, drinking it with some of the 513 00:25:45,359 --> 00:25:48,759 foods I like. And yeah, no, it's it's been nice. 514 00:25:48,759 --> 00:25:51,160 It's been nice being able to have that at least 515 00:25:51,200 --> 00:25:54,519 like starter pool of people to be like, hey, you know, 516 00:25:54,640 --> 00:25:56,480 try this out. Like one of the first things I 517 00:25:56,519 --> 00:25:59,079 did when I got my samples, I got a so 518 00:25:59,200 --> 00:26:02,640 before I did my production, I did a smaller, not 519 00:26:02,680 --> 00:26:05,480 for sale sample production of like a thousand cans, and 520 00:26:05,519 --> 00:26:07,279 I would say about a couple hundred of those I 521 00:26:07,319 --> 00:26:09,720 gave out to some followers and you know, just one 522 00:26:09,759 --> 00:26:11,200 on one on one Zoom calls with all of them 523 00:26:11,240 --> 00:26:12,599 and say hey, like, I would love for you to 524 00:26:12,599 --> 00:26:13,880 taste this in front of me and kind of like 525 00:26:14,000 --> 00:26:16,759 give me honest reactions and kind of like chat with 526 00:26:16,799 --> 00:26:18,480 them about the product. So that was very nice to 527 00:26:18,519 --> 00:26:21,000 be able to easily get people to want to try 528 00:26:21,039 --> 00:26:22,000 my product free. 529 00:26:22,119 --> 00:26:24,799 Speaker 1: It's a great product. They do love your channel. I'll 530 00:26:24,799 --> 00:26:27,200 have to do a video of something one of your 531 00:26:27,240 --> 00:26:30,160 recipes with a dirty water. I know you mentioned a 532 00:26:30,240 --> 00:26:33,400 hot dog before, and I was just thinking, you know, 533 00:26:33,440 --> 00:26:36,319 while you were talking, there's a place. It's in a 534 00:26:36,359 --> 00:26:39,519 home depot of all places, but they have wag u 535 00:26:39,720 --> 00:26:42,559 stk dog, So I'm like, I was thinking that might 536 00:26:42,599 --> 00:26:43,720 go good with this. 537 00:26:43,640 --> 00:26:46,960 Speaker 2: So I might go so in terms of food, I 538 00:26:47,000 --> 00:26:49,200 think even though dirty water is like something that I 539 00:26:49,240 --> 00:26:52,160 think goes well with pretty much most foods, I think 540 00:26:52,200 --> 00:26:54,160 the things that it does really well with because of 541 00:26:54,200 --> 00:26:57,480 the light citrus, because of the light bubbles, and you know, 542 00:26:57,559 --> 00:27:00,599 the flavor profile. I think, yeah, you're greasyer or fout, 543 00:27:00,640 --> 00:27:03,839 your foods will always like just do the best because 544 00:27:03,880 --> 00:27:06,279 it is sort of like a palate cleanser. And so yeah, 545 00:27:06,279 --> 00:27:08,759 I think like a Waggi fat hot dog sounds like 546 00:27:09,200 --> 00:27:11,240 absolutely perfect to match with the dirty water. 547 00:27:11,440 --> 00:27:13,279 Speaker 1: Yeah, I think I'm gonna have to take a run 548 00:27:13,319 --> 00:27:16,599 there next week and I'll grab that and have that 549 00:27:16,720 --> 00:27:19,319 with the dirty water. But yeah, it's in a home depot. 550 00:27:19,640 --> 00:27:21,880 Of all places, like there's a few of them in 551 00:27:21,960 --> 00:27:26,759 Chicago that have hot dogs and they're phenomenal, but like 552 00:27:26,839 --> 00:27:30,200 this one, the one closest to me has waggy and 553 00:27:30,240 --> 00:27:32,880 I think it's like, I don't know, twelve bucks, thirteen 554 00:27:32,920 --> 00:27:36,240 bucks for a hot dog, but we worked it was phenomenal. 555 00:27:36,640 --> 00:27:38,000 Speaker 2: I definitely have to try that out. 556 00:27:38,039 --> 00:27:38,799 Speaker 1: Yeah. 557 00:27:39,160 --> 00:27:44,279 Speaker 2: Here, the home depot near me sells cheese, steaks and 558 00:27:44,440 --> 00:27:45,319 susan and peppers. 559 00:27:45,519 --> 00:27:46,960 Speaker 1: Okay, can't it wrong there? 560 00:27:47,079 --> 00:27:50,160 Speaker 2: Yeah, for some reason, home deepos do the best food. Yeah, 561 00:27:50,519 --> 00:27:51,200 whatever reason. 562 00:27:51,440 --> 00:27:53,960 Speaker 1: Yeah, it's like getting those Costco hot dogs for a 563 00:27:54,000 --> 00:27:57,279 buck fifty. Yeah, you're right exactly. Yeah, well, Dominic, I 564 00:27:57,359 --> 00:28:00,519 really appreciate you coming on sending me out some water. 565 00:28:00,960 --> 00:28:03,319 This stuff is great. You have to check out their website, 566 00:28:03,440 --> 00:28:06,839 check out his TikTok, which I'll post in the show notes. 567 00:28:06,920 --> 00:28:09,720 But you know, I'm not just blowing smoke. This is 568 00:28:09,880 --> 00:28:12,480 really good. I love the flavor, I love the pear, 569 00:28:12,559 --> 00:28:15,359 I love the citrus, that little malt that you mentioned. 570 00:28:15,720 --> 00:28:19,119 This is excellent. So if you're not a Seltz fan, 571 00:28:19,839 --> 00:28:22,640 try it. Trust me on this one. Try it. But Dominic, 572 00:28:22,640 --> 00:28:25,079 thank you so much for coming. I really do appreciate it. 573 00:28:25,119 --> 00:28:27,640 Speaker 2: Sir Dave, thank you so much. I was a pleasure. 574 00:28:27,799 --> 00:28:29,240 Speaker 1: All right, take care of yourself. We'll talk to you 575 00:28:29,240 --> 00:28:29,720 down the road. 576 00:28:30,039 --> 00:28:36,920 Speaker 2: Yeah all right. 577 00:28:36,960 --> 00:28:39,319 Speaker 1: What's in front of me right now is from Sierra 578 00:28:39,359 --> 00:28:45,440 Nevada and Gutmann Brewery in Germany. This is their Octoberfest 579 00:28:46,079 --> 00:28:51,240 Fest beer. Every year, Sierra Nevada puts out in Octoberfest 580 00:28:51,279 --> 00:28:56,480 beer with a classic old German brewery, which I really love. 581 00:28:56,599 --> 00:29:01,000 I love the tradition behind this, I love the stories 582 00:29:01,079 --> 00:29:04,440 behind this. So this is really cool. So this year's 583 00:29:04,599 --> 00:29:08,960 edition is from Gutman, which has been around for hundreds 584 00:29:08,960 --> 00:29:12,799 of years in Germany. This is a best beer at 585 00:29:12,880 --> 00:29:27,000 six percent alcohol. So let's crack this one open. Now. 586 00:29:27,039 --> 00:29:30,000 This is a fest beer which is lighter in color 587 00:29:30,359 --> 00:29:34,319 than the usual Marsen style beers that you get out there, 588 00:29:34,359 --> 00:29:40,920 but it's really great. Color, good foam here sells great. 589 00:29:40,960 --> 00:29:43,839 You get a lot of like the malt notes, a 590 00:29:43,880 --> 00:29:48,200 little bit of the hops. It's not as strong as 591 00:29:48,240 --> 00:29:51,319 some of the Marsen styles, but I really think the 592 00:29:51,400 --> 00:29:57,519 aroma is great on this man that just screams October 593 00:29:57,559 --> 00:30:01,079 Fest to me. Really good. You get a little bitterness there, 594 00:30:01,240 --> 00:30:04,160 not a lot, but it's there, so you get those 595 00:30:04,240 --> 00:30:09,400 like old school noble hops in the taste. I think 596 00:30:09,440 --> 00:30:13,720 this is just phenomenal. And everyone they put out every year, 597 00:30:13,759 --> 00:30:16,000 I mean it berries year to year with the brewery, 598 00:30:16,519 --> 00:30:19,559 but they're always great and this one is no exception. 599 00:30:20,480 --> 00:30:24,440 This is just a fantastic drinking beer, something that you 600 00:30:24,519 --> 00:30:28,119 could crush. At six percent. You could put this in, 601 00:30:28,640 --> 00:30:31,960 put your brats in a big pan, throw some of 602 00:30:32,000 --> 00:30:36,279 this in there. You're good to go. Yeah. Like the flavor, 603 00:30:36,920 --> 00:30:39,839 I get a little bit of that malt sweetness there 604 00:30:41,759 --> 00:30:44,000 at the end. You get a little bitterness, like I 605 00:30:44,079 --> 00:30:48,240 mentioned earlier. I just think This is fantastic, all around 606 00:30:48,720 --> 00:30:51,920 good mouthfeel to this. This is something that you could 607 00:30:51,960 --> 00:30:54,240 have more than one of if you're in the mood 608 00:30:54,279 --> 00:30:57,440 for that. I just think this is really good. I 609 00:30:57,599 --> 00:31:03,000 need to do an episode of just like rots in 610 00:31:03,079 --> 00:31:08,000 an Octoberfest. And I remember, like a couple years ago 611 00:31:09,000 --> 00:31:14,079 locally here in Chicago, Dubtail they had rots and I 612 00:31:14,160 --> 00:31:16,640 think it was from the Sermac market and I could 613 00:31:16,720 --> 00:31:20,319 be wrong, so my apologies if I'm wrong, but they 614 00:31:20,400 --> 00:31:26,480 made a broad worst with their Octoberfest from Dubtail and 615 00:31:26,519 --> 00:31:29,000 that was just really good. I threw those on the grill. 616 00:31:29,720 --> 00:31:32,519 Those are great. So I need to do like a 617 00:31:32,680 --> 00:31:38,519 food segment on some great brought worst that I grill 618 00:31:38,640 --> 00:31:41,720 and then I'll just steep in it in an Octoberfest. 619 00:31:42,319 --> 00:31:46,799 So I'm on Vakisia, so I'm going to have to 620 00:31:46,839 --> 00:31:51,839 do that. But if you see this Sierra Nevada's Octoberfest 621 00:31:52,400 --> 00:31:55,240 with Gutman, you could pick it up all over. Sierra 622 00:31:55,279 --> 00:32:00,160 Nevada is distributed all around. Get it a grocery or 623 00:32:00,359 --> 00:32:03,559 Laker stores, what have you. But throw this one in 624 00:32:03,640 --> 00:32:06,400 the cart. I love this time of year. I love 625 00:32:06,960 --> 00:32:10,079 the Octoberfest beers that are out there, whether they're the 626 00:32:10,119 --> 00:32:14,480 best beer or the Marson style, they're all great. If 627 00:32:14,519 --> 00:32:16,960 you see this one, put this one in the cart. 628 00:32:17,079 --> 00:32:31,720 It's a winner. All right. That's gonna wrap things up 629 00:32:31,759 --> 00:32:34,880 for this edition of Beer in Front. I thank you 630 00:32:35,079 --> 00:32:37,759 very much for listening, and once again I want to 631 00:32:37,759 --> 00:32:42,440 think dominic minogue from Dirty Water. You need to check 632 00:32:42,480 --> 00:32:45,000 this out for yourself. I'll include the link in the 633 00:32:45,039 --> 00:32:49,000 show notes so you could grab some Dirty Water for yourself. 634 00:32:49,319 --> 00:32:50,839 If you need to get a hold of me, you 635 00:32:50,880 --> 00:32:56,160 could email me Dave atsbeerinfront dot com. Have a great 636 00:32:56,200 --> 00:33:00,920 week everyone, and remember sometimes the beer or dirty water 637 00:33:01,079 --> 00:33:03,480 in front of you is the best one yet.