WEBVTT

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<v Speaker 1>Just having this very strong belief in what crypto and

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<v Speaker 1>blockchain technology will become, and it will take a long time,

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<v Speaker 1>but it will eventually become ubiquitous.

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<v Speaker 2>You know.

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<v Speaker 1>For us, it was like the right choice and basically

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<v Speaker 1>looking at it as like our best risk adjusted return

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<v Speaker 1>opportunity out there. You can not only make sure you

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<v Speaker 1>can survive but also thrive in the tougher times as well.

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<v Speaker 3>Does it make sense to eventually explore doing a basket

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<v Speaker 3>of these assets, like maybe you hold Bitcoin with Solana

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<v Speaker 3>or maybe Bitcoin, ETHERM and Solona.

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<v Speaker 1>Right for us, we're all in on Solana. We do

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<v Speaker 1>think that it is then will be the leading smart

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<v Speaker 1>contract or high performance blockchain.

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<v Speaker 3>This episode is brought to you by Uphold, which is

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<v Speaker 3>a great crypto platform that makes it easy to buy, sell,

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<v Speaker 3>and stake crypto assets. Uphold has over three hundred plus cryptocurrencies,

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<v Speaker 3>including Bitcoin in all the top all coins, and they

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<v Speaker 3>offer a crypto staking on over ninety crypto assets. I've

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<v Speaker 3>been a user of the platform for many years. They

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<v Speaker 3>are safe and reliable, they don't commingle or lend out

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<v Speaker 3>your crypto funds, and they are one hundred percent reserve.

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<v Speaker 3>You can review their transparency report. Uphold also offers an

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<v Speaker 3>amazing rewards program where you can earn up the five

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<v Speaker 3>point two five percent on stable coins. This rewards program

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<v Speaker 3>also allows you to get twenty four hour early access

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<v Speaker 3>to new tokens that they list, and to participate, you

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<v Speaker 3>just simply have to open the app once per month,

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<v Speaker 3>deposit fifty dollars once per month, and trade fifty dollars

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<v Speaker 3>once per month. And the stable coins that they support

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<v Speaker 3>includes Ripples, r l USD. You can earn up the

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<v Speaker 3>five percent on that stable coin and five point two

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<v Speaker 3>five percent on USBC. So if you'd like to learn

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<v Speaker 3>more about Uphold and all the great services they offer,

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<v Speaker 3>visit the link in the description. Hey, folks, welcome into

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<v Speaker 3>the Thinking Crypto podcast. I'm your host, Tony Edward and

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<v Speaker 3>joining me is Brian Rudik, who is the chief strategy

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<v Speaker 3>Officer at UPEXI. Ryan, great to have you.

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<v Speaker 2>Thanks so much for having me. Really appreciate it.

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<v Speaker 3>Yeah, Brian, I'm excited to chat with you. UPEXI was

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<v Speaker 3>one of the first publicly traded companies with a Salona

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<v Speaker 3>Treasury strategy, so I want to dive into the details

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<v Speaker 3>there and learn more. But let's kick it off with

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<v Speaker 3>your background. Tell us about where you're from and what's

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<v Speaker 3>your professional background.

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<v Speaker 2>Yes, appreciate that. Yes.

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<v Speaker 1>Brian Ruddick, chief strategy officer at Upexy, originally from Northeast Ohio.

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<v Speaker 1>You grew up in the Cleveland area, went to school

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<v Speaker 1>in North Carolina, grad school in Chicago, spent time in

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<v Speaker 1>San Francisco in New York. But I spent most of

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<v Speaker 1>my career in traditional finance. I was managing a book

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<v Speaker 1>of bank stocks, always in this long short construct for

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<v Speaker 1>funds like Citadel, Ballyasne, Millennium, and it was really there

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<v Speaker 1>where some of the banks that I covered that were

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<v Speaker 1>the crypto fiat on off ramps like Signature and Silvergate

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<v Speaker 1>kind of pushed me down the crypto rabbit hole. Decided

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<v Speaker 1>that there are so many wonderful use cases and benefits

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<v Speaker 1>that this technology can bring that it will take some time,

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<v Speaker 1>but it will be ubiquitous eventually. Want to be a

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<v Speaker 1>part of it full time. So I moved in early

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<v Speaker 1>twenty twenty one over to GSR, which is one of

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<v Speaker 1>the largest firms a crypto been around for over a decade.

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<v Speaker 1>They are the largest digital asset market maker, and I

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<v Speaker 1>led their research function for four and a half years

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<v Speaker 1>until I moved over to UPEXI to become their chief

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<v Speaker 1>strategy officer.

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<v Speaker 3>That's interesting because you know, you mentioned your backgrounds in

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<v Speaker 3>TRADFI dealing with stocks and so forth and those type

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<v Speaker 3>of assets, but now you have this convergence of crypto

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<v Speaker 3>and publicly traded company and the crypto impacts as stock price.

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<v Speaker 3>So it's kind of like the merging of these two worlds.

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<v Speaker 3>What's that like for you? It's like you get to

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<v Speaker 3>do your kind of your old job a bit, but

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<v Speaker 3>also new things.

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<v Speaker 1>It's been awesome. I've enjoyed every second of it. Yeah,

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<v Speaker 1>I really think that this kind of hits on exactly

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<v Speaker 1>my skill set and expertise. And I say that because

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<v Speaker 1>Digira sid treasury companies are literally just banks, and so

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<v Speaker 1>I think it's enabled us to really internalize and understand

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<v Speaker 1>where all these great benefits come from. So if you

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<v Speaker 1>think about micro strategy, it's literally been the best performing

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<v Speaker 1>stock since August twenty twenty when it turned on it's

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<v Speaker 1>bitcoin treasury strategy. It's more than tripled the return of

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<v Speaker 1>bitcoin and it's been barely leveraged, so there has to

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<v Speaker 1>be some value creation there, and so really comes from

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<v Speaker 1>what I would call capital Marcus arbitrage. When they are

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<v Speaker 1>issuing equity at two times book or two times NAV,

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<v Speaker 1>they're essentially selling a dollar for two or buying bitcoin

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<v Speaker 1>half off. It's how they've created twenty six billion worth

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<v Speaker 1>of free bitcoin over the last six quarters for shareholders.

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<v Speaker 1>And we can get into the math. I can give

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<v Speaker 1>you an example. But the other way that I think

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<v Speaker 1>about it is banks essentially borrow money from depositors, They

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<v Speaker 1>pay an interest rate on that, and then they lend

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<v Speaker 1>it to borrowers they pay, then they earn a higher

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<v Speaker 1>yield on that, so they earn spread income, which is

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<v Speaker 1>the difference between the yield on loans and their cost

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<v Speaker 1>to deposits. And then the market will essentially is a simplification,

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<v Speaker 1>but present value all of that future spread income added

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<v Speaker 1>to the current book value, and then banks will trade

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<v Speaker 1>above book. And we're the exact same way. Actually, so

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<v Speaker 1>we borrow funds or raise funds from the capital markets,

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<v Speaker 1>we invest into Salana. We are in the spread between

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<v Speaker 1>the return on soul and our cost to capital. The

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<v Speaker 1>market will then present value all that spread added to

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<v Speaker 1>our NAV, and then that'll work out to something that is,

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<v Speaker 1>you know, above one which we can then monetize for

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<v Speaker 1>the benefit of shareholders.

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<v Speaker 3>You know, I've never heard anyone categorize it as a bank,

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<v Speaker 3>that these digital acid treasury companies are banks. And it's

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<v Speaker 3>fascinating you the way you broke it down, because you

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<v Speaker 3>are operating like a bank, even though it's you know,

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<v Speaker 3>it's not fiat per se. It's you're using crypto assets.

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<v Speaker 3>And you know, I want to break design in Layman's

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<v Speaker 3>terms because there's still a lot of people who this

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<v Speaker 3>concept is still foreign to them, Like why does holding

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<v Speaker 3>a crypto asset increase the stock price? Is it simply

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<v Speaker 3>that this asset continues to appreciate in value, and that's

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<v Speaker 3>what's driving the volatility, is driving all this.

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<v Speaker 1>So there's a couple of ways I could think of it.

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<v Speaker 1>So I would say that didrasset treasury companies can and

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<v Speaker 1>should trade it a premium to underlying NAB when the

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<v Speaker 1>market has strong expectations of forward DIGITRA set returns. And

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<v Speaker 1>so from my first example, you know, if they think

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<v Speaker 1>that the return on the diditra asset will outpace the

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<v Speaker 1>cost of capital, that company will earn spread every year

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<v Speaker 1>and that will be added to the NAB and then

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<v Speaker 1>that'll cause you to trade at this premium. Another way

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<v Speaker 1>you could think about it is like folks just want

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<v Speaker 1>to access crypto in the form of a familiar equity security.

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<v Speaker 1>You saw that with Gray Scales g sol closed end

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<v Speaker 1>Salona Trust. It routinely traded at a five hundred percent

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<v Speaker 1>plus premium, and that was simply because folks wanted to

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<v Speaker 1>access Solana in their SWAB account. And then the last

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<v Speaker 1>reason I'd say is folks want access to these different

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<v Speaker 1>value ACRUL mechanisms that you can't get with owning the

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<v Speaker 1>tokens natively or in alternative instruments like an ETF. And

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<v Speaker 1>these are things that dats can uniquely do. So you know,

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<v Speaker 1>this is issuing equity above book, which is by definition

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<v Speaker 1>a creative. This is things like staking or running validators

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<v Speaker 1>to where you can earn additional commissions. And this is

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<v Speaker 1>things like buying lock tokens at this discount for built

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<v Speaker 1>in games for shareholders, and so add all that up

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<v Speaker 1>and folks are willing to pay a premium. I've got

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<v Speaker 1>other examples that can kind of explain this numerically, but

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<v Speaker 1>I know that was a lot, so I'll stop there.

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<v Speaker 3>No, that's great and Thank you for doing that, because

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<v Speaker 3>I think it's important for folks that wrap their heads

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<v Speaker 3>around this. I think there's still a lot of skeptics

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<v Speaker 3>and there are people who just once again the education barrier.

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<v Speaker 3>They just need to understand all these different moving parts

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<v Speaker 3>and components and how it's playing out of why this

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<v Speaker 3>is happening right the so what question is answered? So

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<v Speaker 3>tell us about you PEXI, the history of the company

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<v Speaker 3>and why it decided to make this move to have

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<v Speaker 3>Solana as a treasury asset.

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<v Speaker 1>Yes, so, Upexy is and was a consumer brands company,

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<v Speaker 1>so it owns different consumer brands that it sells either

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<v Speaker 1>direct to consumer or via Amazon. It was making and

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<v Speaker 1>continues to make, roughly fifteen million in annually recurring revenue.

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<v Speaker 1>It's roughly break even. And then candidly, I think Upexy

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<v Speaker 1>was trying to figure out how to increase its growth opportunities.

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<v Speaker 1>And before I'd even met UPEXI, they had announced back

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<v Speaker 1>in February that they wanted to establish this crypto treasury.

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<v Speaker 2>And while I was.

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<v Speaker 1>At GSR, I was talking to our founder Chris and

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<v Speaker 1>basically telling him we should try to create the micro

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<v Speaker 1>strategy of Solana really wasn't rocket science, so you could

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<v Speaker 1>just see all the value that micro Strategy had created

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<v Speaker 1>and all of their wild success. And then sol Strategies,

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<v Speaker 1>which is up in Canada's trading at five times it's

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<v Speaker 1>nav and so having this background in equities is basically like,

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<v Speaker 1>if micro Strategy is trading at two times, Soul Strategies

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<v Speaker 1>is trading at five times, I've got reasons why a

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<v Speaker 1>smaller company in one underpinned by a smaller token with

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<v Speaker 1>these additional value accrul mechanisms should trade it a premium

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<v Speaker 1>to something like micro Strategy. There's no reason why if

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<v Speaker 1>we figured out how to create one, then we shouldn't

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<v Speaker 1>trade at this premium valuation as well. And so at

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<v Speaker 1>GSR we contacted investment bankers. They introduced us to UPEXI.

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<v Speaker 1>Upexy was already going down this route, as I mentioned,

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<v Speaker 1>And then it just made sense while I was at GSR,

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<v Speaker 1>for GSR and for me to lead that investment in

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<v Speaker 1>that one hundred million dollar pipe, which was actually the

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<v Speaker 1>first large scale pipe for an old coin treasury company.

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<v Speaker 1>And what I'd say is when we did it like

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<v Speaker 1>that one hundred million was eye popping and kind of

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<v Speaker 1>gave everybody the blueprint and It was really difficult to

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<v Speaker 1>get to that one hundred million because like it was untested,

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<v Speaker 1>and then as folks saw that, hey, this actually works,

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<v Speaker 1>there is a reason why these companies should trade above

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<v Speaker 1>book value, and people became more educated. You've seen like

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<v Speaker 1>over one hundred of these now. But that was essentially

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<v Speaker 1>how Upexy kind of pivoted into digital assets, and then

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<v Speaker 1>from there it just made sense for me to join

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<v Speaker 1>Upexy and continue to push on this with our management team.

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<v Speaker 2>Oh.

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<v Speaker 3>Absolutely, how much Solana are you currently holding and how

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<v Speaker 3>much capital have you raised to purchase Alana?

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<v Speaker 2>Yeah, we raised.

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<v Speaker 1>One hundred million in their initial pipe essentially, and then

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<v Speaker 1>we raised an additional two hundred million subsequent to that.

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<v Speaker 1>Fifty million was in equity. One hundred and fifty million

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<v Speaker 1>was in this very innovative in kind convertible note where

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<v Speaker 1>there is actually very little risk for the investor or

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<v Speaker 1>for the company because all the soul that is contributed

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<v Speaker 1>as consideration for that's held in this triparty agreement, at

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<v Speaker 1>this triparty arrangement, at this qualified custodian. So if at

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<v Speaker 1>the end of the two years the investor hasn't converted

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<v Speaker 1>to Upexy equity, they literally just get their soul backs,

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<v Speaker 1>so they're basically in the same spot, but they have

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<v Speaker 1>this essentrally free option to convert to upexy equity, which

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<v Speaker 1>they would do if they were much better off.

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<v Speaker 2>And so we've raised three.

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<v Speaker 1>Hundred million, We've seen some appreciation in the price of soul,

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<v Speaker 1>and we've been buying a lot of lock sool at

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<v Speaker 1>this roughly mid teens discount, and so we own two

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<v Speaker 1>million soul roughly right now, and the current market value

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<v Speaker 1>is roughly three hundred and seventy five million, and that

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<v Speaker 1>comes from both soul price appreciation and then that discount

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<v Speaker 1>as well.

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<v Speaker 3>Mentioned a qualified custodian, Are you able to tell us

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<v Speaker 3>WHOI custodian is.

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<v Speaker 1>I'm not sure if we've publicly well, we have disclosed

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<v Speaker 1>Bitgo as one of ours. We put out a pressure release,

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<v Speaker 1>and then we've got a couple others. We diversify amongst

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<v Speaker 1>them for best operational practices, and I don't think that

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<v Speaker 1>we've publicly disclosed it. And so just as public company

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<v Speaker 1>that they could can't say.

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<v Speaker 3>Oh got it. Okay, Now, this is a foll up

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<v Speaker 3>question to maybe something I asked you earlier, and that

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<v Speaker 3>is why crypto and not real estate. Why not gold?

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<v Speaker 3>Is it because crypto has a much higher upside and

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<v Speaker 3>because it's still a young asset class. Is that kind

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<v Speaker 3>of the ethos of why crypto? Yeah, So, in my view,

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<v Speaker 3>there's all these really wonderful use cases and benefits that

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<v Speaker 3>you get with crypto that you don't get with other technologies.

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<v Speaker 3>These are things like the removal of intermediaries that did

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<v Speaker 3>like the democratization of value exchange, and new constructs around ownership,

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<v Speaker 3>governance and business models. And it's such an nascent technology

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<v Speaker 3>that anytime that you're this early, there's going to be

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<v Speaker 3>a lot of volatility and speculation around what this could become.

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<v Speaker 3>But actually, if you look at the underlying fundamentals, if

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<v Speaker 3>you look at like crypto users or number of developers

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<v Speaker 3>or number of transactions, like all this stuff is up

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<v Speaker 3>into the right and so we're just looking at that

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<v Speaker 3>and at the end of the day, like valuations and

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<v Speaker 3>values will follow fundamentals, and just having this very strong

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<v Speaker 3>belief in what crypto and blockchain technology will become and

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<v Speaker 3>it will take a long time, but it will eventually

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<v Speaker 3>become ubiquitous. You know, for us, it was like the

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<v Speaker 3>right choice and basically looking at it as like our

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<v Speaker 3>best risk adjusted return opportunity out there, Oh for sure.

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<v Speaker 3>And so what do you think the timeline might be?

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<v Speaker 3>This is a hard question for the lifespan of this strategy,

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<v Speaker 3>because eventually there's going to be more liquidity. These assets

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<v Speaker 3>are going to be less volatile. You mentioned, they'll become

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<v Speaker 3>ubiquitous where they're everywhere and everybody can access it. So

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<v Speaker 3>do I necessarily need to go buy upexy stock fifteen

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<v Speaker 3>years from now, just as an example, I don't know this.

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<v Speaker 3>Once again, this is a very different asset class in

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<v Speaker 3>a sense that many of it of the supply is hardcap,

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<v Speaker 3>it's globally distributed to you have liquidity coming in from

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<v Speaker 3>all parts of the world. So what is like your

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<v Speaker 3>time span or timeline for the you know, for this

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<v Speaker 3>strategy so to speak.

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<v Speaker 1>Yeah, I think it remains to be seen. But what

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<v Speaker 1>I note is like a lot of this is predicated

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<v Speaker 1>on any treasury company. So a couple things first is, uh,

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<v Speaker 1>when analyzing any treasury company, the biggest determinant of how

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<v Speaker 1>they'll do is the token that they're underpinned by. And

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<v Speaker 1>so for us, we feel very strongly that Solana is

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<v Speaker 1>likely the endgame winning high performance blockchain. You know, you

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<v Speaker 1>have to not only be sure that the token will

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<v Speaker 1>be around in five years, where most all coins really aren't,

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<v Speaker 1>but also that it will do well. And so for

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<v Speaker 1>one like we feel very fortunate to be underpinned by Solana,

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<v Speaker 1>and that was an intentional choice on our part. The

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<v Speaker 1>second thing is a big key piece that the business

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<v Speaker 1>model is predicated on is trading at this premium to book.

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<v Speaker 1>And so in my mind when you ask like when

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<v Speaker 1>will the part stop, it's like when these companies stop

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<v Speaker 1>trading at a premium, I would actually argue that you

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<v Speaker 1>can and should trade at a premium like we're talking

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<v Speaker 1>about during times when folks like forward view of crypto

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<v Speaker 1>is positive, and then when folks think that you're not

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<v Speaker 1>going to out earn your cost to capital, you should

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<v Speaker 1>trade it a discount. And it just turned to micro strategy,

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<v Speaker 1>and you know, you can, man, you can measure the

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<v Speaker 1>efficacy of their treasury operations by looking at in their

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<v Speaker 1>increase in bitcoin per share. And so twenty twenty four

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<v Speaker 1>it increased seventy three percent, twenty twenty one it was

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<v Speaker 1>something like fifty percent, and then then two bear markets

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<v Speaker 1>still increased but was more like mid single digits. So

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<v Speaker 1>all that's to say is I would argue that the

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<v Speaker 1>model can and likely will go on pause during the

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<v Speaker 1>inevitable bear markets, but then you can really you know,

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<v Speaker 1>will eventually return to this bull market and then you know,

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<v Speaker 1>it's likely that what we've seen in the past with

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<v Speaker 1>micro strategy is like the companies will then return to

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<v Speaker 1>that premium multip which you can then monetize for shareholders.

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<v Speaker 2>So kind of remains to be seen.

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<v Speaker 1>Will EBB and flow, but I think like the model

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<v Speaker 1>is here to stay, and you know, depending on market conditions,

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<v Speaker 1>can really utilize that and accrue a lot of value

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<v Speaker 1>for shareholders through it.

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<v Speaker 3>And you know, some of what you mentioned I think

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<v Speaker 3>answers this question, but I want to make sure I

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<v Speaker 3>get every base covered here. So what would you say

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<v Speaker 3>to people who would say, well, I can go invest

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<v Speaker 3>in a Salona ETF, why should I go through you

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<v Speaker 3>PEXI as a solo treasury company.

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<v Speaker 1>I would say, for access to these different value a

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<v Speaker 1>cool mechanisms. So an ETF can't issue equity above book

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<v Speaker 1>and pull in additional accretion in ETF, well probably will

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<v Speaker 1>be able to stake, but right now you know they're

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<v Speaker 1>not able to stake and an ETF can't go out

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<v Speaker 1>and buy lock sool out of fifteen percent discount.

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<v Speaker 2>So for all these.

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<v Speaker 1>Reasons, my view is if you have a solid view

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<v Speaker 1>of like the medium term for a cryptotoken, a digital

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<v Speaker 1>asset treasury company actually could be the best way to

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<v Speaker 1>play it for many investors.

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<v Speaker 3>And then Solana offers saking capabilities. Are you staking any

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<v Speaker 3>of your soul? And if you are, are those rewards

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<v Speaker 3>being paid as dividends or are they just reinvested.

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<v Speaker 1>We are staking substantially all of our Solona. We're actually

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<v Speaker 1>not running our own validators. We're delegating to a bunch

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<v Speaker 1>of top validators. The reason for that is what we're

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<v Speaker 1>seeing is a lot of validators simply want steak, and

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<v Speaker 1>so most of them are willing to pass back literally

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<v Speaker 1>every economic possible. So for us, if we were to

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<v Speaker 1>run our own validator, unless we thought we were going

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<v Speaker 1>to attract a lot of delegated soul and a commission

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00:17:40.799 --> 00:17:43.119
<v Speaker 1>that we could charge on top of that, we actually

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<v Speaker 1>lose money by running our own validators. And I kind

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<v Speaker 1>of think it keeps the story simple for traditional investors

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<v Speaker 1>as well. Having been on the other side, I tend

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<v Speaker 1>to think that people don't really invest in things they

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<v Speaker 1>don't understand. You have to start to explain proof of

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<v Speaker 1>state consensus mechanism. It's a lot simpler to tell folks like, hey,

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<v Speaker 1>we can earn eight percent on this. You know, you

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<v Speaker 1>don't see micro strategy out there, you know, running bitcoin

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<v Speaker 1>mine like bitcoin mining, or running rigs themselves. So we're

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<v Speaker 1>staking it all and then we get that in kind, and.

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<v Speaker 2>So it just adds to our soul per share. That's great.

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<v Speaker 3>Are there any defied components or it's too early, or

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<v Speaker 3>are you exploring anything that you can do to earn

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<v Speaker 3>additional yield.

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<v Speaker 2>We're starting to.

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<v Speaker 1>But what I'd say is we're trying to maximize shareholder value,

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<v Speaker 1>but in a risk prudent manner, and I think that

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<v Speaker 1>is actually somewhat unique among different dats out there. And

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<v Speaker 1>so our view is we're not going to take on

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<v Speaker 1>too much leverage to where you could potentially get in trouble.

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<v Speaker 1>Micro strategy will only lever up to twenty percent, and

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<v Speaker 1>NAVE we're at roughly eleven percent right now. We're dealing

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<v Speaker 1>with an asset that's you know, much more volatile and

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<v Speaker 1>Bitcoin number two we're not doing a lot of like

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<v Speaker 1>on chain dgen trading. Like my personal view is like

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<v Speaker 1>if we came out and you know, this is not guidance,

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<v Speaker 1>but finger in the air, if we issued equity at

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<v Speaker 1>our current multiple, you could see a fifty percent increase

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<v Speaker 1>in our soul per share, and assuming that that multiple holds,

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<v Speaker 1>like our stock would move commensurately with that. And just

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<v Speaker 1>this ability to intelligently issue equity and increase soule per

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<v Speaker 1>share is just so powerful that in my mind, it

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<v Speaker 1>doesn't make a lot of sense for us to start

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<v Speaker 1>looping you know, LSTs and trying to earn an additional

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<v Speaker 1>like two percent per year or something like that. And

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<v Speaker 1>I think we would consider it when we get additional

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<v Speaker 1>regulatory clarity, but I think like, we're not fully there yet.

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<v Speaker 1>And then the last thing that we're doing is we're

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<v Speaker 1>using like risk and operational best practices, so as I mentioned,

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<v Speaker 1>using only qualified custodians and top validators, and we're diversifying

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<v Speaker 1>amongst them. And we think that this positions us really

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<v Speaker 1>well to whether any market environment and is a strategy

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<v Speaker 1>that will resid not only with like crypto investors, but

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<v Speaker 1>also traditional investors as well.

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<v Speaker 3>So on that note, right, in mitigating risks, reducing your

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<v Speaker 3>risk not being over levered and so forth. How are

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<v Speaker 3>you preparing for market downturns and bear markets right as

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<v Speaker 3>we've seen the cyclical pattern of even as stock market right,

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<v Speaker 3>things go up and down over time depending on what

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<v Speaker 3>the Fed's doing, global liquidity and all that stuff. How

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<v Speaker 3>are you preparing for that? And you know there's a

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<v Speaker 3>lot of companies doing this. There's talks of some of

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<v Speaker 3>these companies might blow up, and not necessarily because of

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00:20:31.400 --> 00:20:34.440
<v Speaker 3>the crypto assets, but maybe mismanagement. But I think you

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00:20:35.039 --> 00:20:36.559
<v Speaker 3>address some of that right with the things that you

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<v Speaker 3>guys are doing to avoid situations like.

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<v Speaker 1>That hundred percent, And so I think it's about being

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<v Speaker 1>disciplined in the bowl market. So, I mean, we've disclosed

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<v Speaker 1>that we have a a line where we can draw on,

395
00:20:48.720 --> 00:20:51.079
<v Speaker 1>and we have forty million that we've pulled on this

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<v Speaker 1>This is where like that forty million relative to our

397
00:20:53.680 --> 00:20:56.480
<v Speaker 1>three hundred and seventy five million of soul NAV works

398
00:20:56.480 --> 00:21:00.119
<v Speaker 1>out to like low teens leverage. It's tempting because we

399
00:21:00.160 --> 00:21:02.440
<v Speaker 1>have more on that line that we could draw and

400
00:21:02.519 --> 00:21:05.759
<v Speaker 1>we obviously have this very positive view of Solana, but

401
00:21:05.960 --> 00:21:07.799
<v Speaker 1>we don't want to do anything to where we'd ever

402
00:21:07.880 --> 00:21:10.759
<v Speaker 1>be forced to sell, and particularly where we'd be forced

403
00:21:10.799 --> 00:21:14.640
<v Speaker 1>to sell at the wrong time. And so for us,

404
00:21:14.680 --> 00:21:17.400
<v Speaker 1>it's just about being very disciplined in the good times

405
00:21:17.720 --> 00:21:19.920
<v Speaker 1>so you can not only make sure you can survive

406
00:21:20.000 --> 00:21:22.480
<v Speaker 1>but also thrive in the tougher times as well.

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<v Speaker 3>This trend of digital acid treasury companies, do you see

408
00:21:26.680 --> 00:21:31.400
<v Speaker 3>this continuing to grow and more companies that are publicly traded,

409
00:21:31.440 --> 00:21:34.640
<v Speaker 3>whether they're in the NASDAK Top one hundred or S

410
00:21:34.680 --> 00:21:37.400
<v Speaker 3>and P five hundred, starting to look at this strategy

411
00:21:37.839 --> 00:21:40.880
<v Speaker 3>or would it then get too saturated where maybe they

412
00:21:40.920 --> 00:21:45.480
<v Speaker 3>wouldn't be the same incentive or volatility that would be

413
00:21:45.559 --> 00:21:49.839
<v Speaker 3>needed to get the benefits, If that makes sense, I think.

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<v Speaker 1>That you'll see more and more companies launch treasury strategies.

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<v Speaker 1>And it's almost as simple as like most of the

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<v Speaker 1>companies that have embarked on such a strategy have seen

417
00:22:00.400 --> 00:22:03.359
<v Speaker 1>their stock really work. I think management has a fiduciary

418
00:22:03.440 --> 00:22:07.880
<v Speaker 1>duty to try to increase its stock price, and so

419
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<v Speaker 1>I think you'll continue to see that. I do think

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<v Speaker 1>that there's likely only to be three to five tokens

421
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<v Speaker 1>where this strategy will work long term, because, like I said,

422
00:22:17.200 --> 00:22:19.519
<v Speaker 1>ninety five percent of all coins are down ninety five

423
00:22:19.519 --> 00:22:22.319
<v Speaker 1>percent over five years. There's only a handful that I

424
00:22:22.319 --> 00:22:24.960
<v Speaker 1>think I can be confident on that will perform really

425
00:22:25.000 --> 00:22:27.799
<v Speaker 1>well over a five year period, and then within that,

426
00:22:27.960 --> 00:22:29.920
<v Speaker 1>I actually think they'll only be like two to three

427
00:22:29.920 --> 00:22:32.759
<v Speaker 1>winners within each And the reason why I say that

428
00:22:33.279 --> 00:22:36.400
<v Speaker 1>is you need to kind of get to this breakout

429
00:22:36.519 --> 00:22:40.079
<v Speaker 1>size and volume to really employ the full capital markets

430
00:22:40.079 --> 00:22:43.640
<v Speaker 1>flywheel or micro strategy model. For instance, we're trading it

431
00:22:43.720 --> 00:22:47.039
<v Speaker 1>roughly two times on this like fully loaded m NAV,

432
00:22:47.279 --> 00:22:49.480
<v Speaker 1>like when you make adjustments for things that kind of

433
00:22:49.599 --> 00:22:53.440
<v Speaker 1>obfuscate the real or true underlying value that the market's

434
00:22:53.440 --> 00:22:56.240
<v Speaker 1>ascribing to us. And so the way that micro strategy

435
00:22:56.319 --> 00:22:58.880
<v Speaker 1>actually sells stock at two times is through like an

436
00:22:58.920 --> 00:23:02.759
<v Speaker 1>ETM or in equity line. And in that instance, you're

437
00:23:02.799 --> 00:23:06.640
<v Speaker 1>actually a bit limited by your volume because you can

438
00:23:06.880 --> 00:23:10.559
<v Speaker 1>typically only sell like one to three percent of your

439
00:23:10.599 --> 00:23:13.359
<v Speaker 1>volumes without pushing down your stock price. And so an

440
00:23:13.359 --> 00:23:15.759
<v Speaker 1>ATM or an equity line is essentially a way to

441
00:23:15.880 --> 00:23:19.200
<v Speaker 1>just the company to sell equity right out into the market.

442
00:23:19.440 --> 00:23:21.839
<v Speaker 1>You really need to get to sufficient size to where

443
00:23:21.880 --> 00:23:25.359
<v Speaker 1>you can get liquidity in the common, to where you

444
00:23:25.400 --> 00:23:29.240
<v Speaker 1>can actually sell you know, hundreds of millions of worth

445
00:23:29.359 --> 00:23:32.279
<v Speaker 1>of you know, your equity into the market each week,

446
00:23:32.319 --> 00:23:34.599
<v Speaker 1>and then you can use that to buy digital assets.

447
00:23:34.599 --> 00:23:37.680
<v Speaker 1>And you're seeing that with bitmind Immersion, you're seeing that

448
00:23:37.720 --> 00:23:40.799
<v Speaker 1>with sharp Link. We are working really hard to get

449
00:23:40.799 --> 00:23:44.359
<v Speaker 1>there as well. We're hoping and feel confident that we can,

450
00:23:44.880 --> 00:23:46.920
<v Speaker 1>you know, maintain our lead and continue to be the

451
00:23:46.920 --> 00:23:51.440
<v Speaker 1>canonical Salona Treasury company. But yeah, so for that reason,

452
00:23:51.480 --> 00:23:53.640
<v Speaker 1>I think that there's likely to be two to three

453
00:23:53.680 --> 00:23:57.640
<v Speaker 1>winners in roughly three to five tokens, and then the

454
00:23:57.720 --> 00:24:00.519
<v Speaker 1>rest I think can make short term gains. But you know,

455
00:24:00.640 --> 00:24:02.759
<v Speaker 1>I wouldn't you know, want to be an investor for

456
00:24:02.880 --> 00:24:04.920
<v Speaker 1>five years and a lot of the other ones.

457
00:24:05.440 --> 00:24:09.920
<v Speaker 3>Oh sure? And does it make sense to eventually explore

458
00:24:09.960 --> 00:24:12.440
<v Speaker 3>doing a basket of these assets, like maybe you hold

459
00:24:12.480 --> 00:24:16.119
<v Speaker 3>Bitcoin with Solana or maybe Bitcoin, ETHERM and Solona, right,

460
00:24:16.640 --> 00:24:18.880
<v Speaker 3>or is it better to just stick to one asset?

461
00:24:19.240 --> 00:24:21.599
<v Speaker 3>You know? What are some of the considerations.

462
00:24:20.920 --> 00:24:25.599
<v Speaker 2>There for us. We're all in on Solana.

463
00:24:26.640 --> 00:24:29.039
<v Speaker 1>We do think that it is like then will be

464
00:24:29.279 --> 00:24:33.480
<v Speaker 1>the leading smart contract or high performance blockchain. I do

465
00:24:33.559 --> 00:24:36.799
<v Speaker 1>think that when you go with one token, you keep

466
00:24:36.799 --> 00:24:39.640
<v Speaker 1>the story simple. If we did a basket, and we

467
00:24:39.680 --> 00:24:41.960
<v Speaker 1>added like chain link and pythe and you have to

468
00:24:42.039 --> 00:24:45.359
<v Speaker 1>explain to traditional investors what a cross chain bridge and

469
00:24:45.400 --> 00:24:48.279
<v Speaker 1>an oracle is. I think like maybe they're out. I

470
00:24:48.279 --> 00:24:51.240
<v Speaker 1>think Reserve one is this fact that launch that is

471
00:24:51.359 --> 00:24:53.880
<v Speaker 1>using like a basket. So I think that there already

472
00:24:53.920 --> 00:24:56.839
<v Speaker 1>are some out there employing that. But for us, kind

473
00:24:56.839 --> 00:24:59.720
<v Speaker 1>of keeping it simple and just being able to tell

474
00:24:59.759 --> 00:25:03.880
<v Speaker 1>folks like, hey, like we really believe Solana is essentially

475
00:25:04.000 --> 00:25:08.200
<v Speaker 1>NASDAC on chain enabling Internet capital markets, and you know,

476
00:25:08.359 --> 00:25:11.559
<v Speaker 1>Upexy could be the best way to invest in Solana

477
00:25:11.559 --> 00:25:15.440
<v Speaker 1>and to play that eventually you know, continuing to grow.

478
00:25:15.920 --> 00:25:19.000
<v Speaker 1>Then for us, like that was the right choice now.

479
00:25:19.000 --> 00:25:22.559
<v Speaker 3>I saw it. Just recently you brought Arthur Hayes, cryptog

480
00:25:23.000 --> 00:25:25.000
<v Speaker 3>founder of course has his own fund. I had him

481
00:25:25.000 --> 00:25:27.440
<v Speaker 3>on the pod not too long ago, as part of

482
00:25:27.480 --> 00:25:30.960
<v Speaker 3>your advisory committee. Tell us about why Arthur and how

483
00:25:30.960 --> 00:25:32.200
<v Speaker 3>he's going to be helping you guys.

484
00:25:33.160 --> 00:25:36.759
<v Speaker 1>Yeah, we announced the establishment of our advisory committee a

485
00:25:36.799 --> 00:25:39.440
<v Speaker 1>couple of weeks ago, and I think it provides a

486
00:25:39.440 --> 00:25:42.880
<v Speaker 1>ton of benefits. So we're backed actually by fifteen or

487
00:25:42.920 --> 00:25:46.880
<v Speaker 1>sixteen of the leading crypto vcs. Mouse from obviously it's

488
00:25:46.920 --> 00:25:50.039
<v Speaker 1>his family office is one of them. So we maintain

489
00:25:50.200 --> 00:25:53.000
<v Speaker 1>pretty close relationship with each of them. They're adding a

490
00:25:53.000 --> 00:25:55.839
<v Speaker 1>ton of different value in many different ways, and then

491
00:25:55.880 --> 00:25:58.880
<v Speaker 1>we wanted to formalize that relationship a little closer with

492
00:25:59.359 --> 00:26:02.920
<v Speaker 1>you know, some folks like Arthur who obviously like he's

493
00:26:02.960 --> 00:26:06.680
<v Speaker 1>a legend in crypto. He knows so many people. We

494
00:26:06.720 --> 00:26:08.799
<v Speaker 1>met with him earlier this week, and I mean he

495
00:26:08.880 --> 00:26:11.839
<v Speaker 1>was providing all sorts of great advice and then obviously

496
00:26:11.920 --> 00:26:15.200
<v Speaker 1>like he's got this really great visibility and half of

497
00:26:15.359 --> 00:26:18.799
<v Speaker 1>adat the game for DATS is like increasing your visibility

498
00:26:18.839 --> 00:26:19.279
<v Speaker 1>as well.

499
00:26:19.759 --> 00:26:21.279
<v Speaker 2>And so he's.

500
00:26:21.119 --> 00:26:24.920
<v Speaker 1>Already bringing us tremendous value. And we've announced him as

501
00:26:25.119 --> 00:26:28.400
<v Speaker 1>the first inaugural member of the committee. We'll have four

502
00:26:28.440 --> 00:26:31.240
<v Speaker 1>more folks coming on, some of which we've signed, some

503
00:26:31.319 --> 00:26:34.000
<v Speaker 1>of which we're still looking for and hoping to have

504
00:26:34.240 --> 00:26:37.359
<v Speaker 1>as many big names as possible from both crypto and

505
00:26:37.519 --> 00:26:40.559
<v Speaker 1>TRADFI to really help us both with their expertise and

506
00:26:40.599 --> 00:26:42.640
<v Speaker 1>with their visibility and access to capital.

507
00:26:42.720 --> 00:26:42.960
<v Speaker 2>Really.

508
00:26:43.640 --> 00:26:46.559
<v Speaker 3>Oh absolutely, and what's on your ROMap? I know you

509
00:26:46.599 --> 00:26:48.559
<v Speaker 3>touched on quite a few things, but anything else you

510
00:26:48.559 --> 00:26:49.160
<v Speaker 3>want to highlight.

511
00:26:49.799 --> 00:26:53.279
<v Speaker 1>Will continue to try to be as visible as possible.

512
00:26:53.519 --> 00:26:56.079
<v Speaker 1>We've talked about and we've publicly disclosed we want to

513
00:26:56.160 --> 00:26:59.359
<v Speaker 1>hire more folks, ideally with like a built in voice,

514
00:26:59.519 --> 00:27:03.839
<v Speaker 1>either in Tradfi or in Solana. I think some of

515
00:27:03.880 --> 00:27:08.359
<v Speaker 1>this can be through like this advisory committee or this

516
00:27:08.400 --> 00:27:10.920
<v Speaker 1>could be a more permanent position within the company, and

517
00:27:11.160 --> 00:27:14.599
<v Speaker 1>we've said that publicly before, and so really just continuing

518
00:27:14.599 --> 00:27:17.400
<v Speaker 1>to push on the visibility front and then on the

519
00:27:18.839 --> 00:27:22.160
<v Speaker 1>I guess intelligent equity issue inside. Like the business model

520
00:27:22.200 --> 00:27:25.559
<v Speaker 1>of these companies is to raise capital as much capital

521
00:27:25.599 --> 00:27:30.039
<v Speaker 1>as possible in this risk prudent and accretive fashion, and

522
00:27:30.119 --> 00:27:33.480
<v Speaker 1>so we're hoping to be successful there as well, and

523
00:27:33.599 --> 00:27:37.119
<v Speaker 1>continuing to raise capital to invest in Hoddle as much

524
00:27:37.200 --> 00:27:38.279
<v Speaker 1>Solana as possible.

525
00:27:38.960 --> 00:27:41.079
<v Speaker 3>I would love to get your take on the broader

526
00:27:41.119 --> 00:27:43.920
<v Speaker 3>market at large. Obviously, we just had the Genius Act

527
00:27:43.920 --> 00:27:46.359
<v Speaker 3>pass that's a stable coin bill. We got the clarity

528
00:27:46.400 --> 00:27:50.079
<v Speaker 3>the Market Structure Bill coming up September or early October.

529
00:27:50.240 --> 00:27:53.400
<v Speaker 3>You know, what is your outlook with these legislation pieces

530
00:27:53.400 --> 00:27:57.400
<v Speaker 3>in place, trad FI coming all in on crypto digital

531
00:27:57.440 --> 00:28:00.279
<v Speaker 3>acid treasury, companies buying etaps are going to be launch

532
00:28:00.319 --> 00:28:02.680
<v Speaker 3>by the SEC, and much more. What are your thoughts

533
00:28:02.720 --> 00:28:04.119
<v Speaker 3>and outlook on the market.

534
00:28:04.720 --> 00:28:08.920
<v Speaker 1>Depends on the timeframe. I'd be a bit more positive

535
00:28:09.160 --> 00:28:12.039
<v Speaker 1>near term just because these dats. I think you'll start

536
00:28:12.079 --> 00:28:14.720
<v Speaker 1>to see more and more large scale dats and more

537
00:28:14.759 --> 00:28:17.279
<v Speaker 1>and more tokens, And I think like it's probably in

538
00:28:17.319 --> 00:28:19.680
<v Speaker 1>my mind, the biggest reason why EATH moved up from

539
00:28:19.720 --> 00:28:22.359
<v Speaker 1>twenty seven hundred to forty seven hundred. I think you'll

540
00:28:22.400 --> 00:28:24.960
<v Speaker 1>start to see that with other tokens. But X that

541
00:28:25.839 --> 00:28:28.240
<v Speaker 1>in my mind, anytime you talk about like just the

542
00:28:28.279 --> 00:28:31.319
<v Speaker 1>coming months, it'll probably ebb and flow with the macro,

543
00:28:31.519 --> 00:28:35.960
<v Speaker 1>with traditional equity markets, with what's happening with like employment, inflation,

544
00:28:36.039 --> 00:28:39.359
<v Speaker 1>and monetary policy. But what I'd say is, if you

545
00:28:39.400 --> 00:28:42.720
<v Speaker 1>ask me over three years, I'm supremely bullish. Reason for

546
00:28:42.799 --> 00:28:46.240
<v Speaker 1>that is because I do think we'll get market structure legislation,

547
00:28:46.319 --> 00:28:49.880
<v Speaker 1>as you mentioned, likely next year. I think this has

548
00:28:50.000 --> 00:28:52.880
<v Speaker 1>been the biggest thing always holding crypto back in the US.

549
00:28:53.240 --> 00:28:56.240
<v Speaker 1>I think that all of these big tech companies and

550
00:28:56.279 --> 00:29:00.799
<v Speaker 1>big finance companies haven't really wanted to disanger media themselves,

551
00:29:00.839 --> 00:29:04.480
<v Speaker 1>and certainly so if it would bring on additional regulatory

552
00:29:04.480 --> 00:29:07.839
<v Speaker 1>and legal risk. And now once we get market structured legislation.

553
00:29:07.880 --> 00:29:10.480
<v Speaker 1>They're going to have to because if they don't, they'll

554
00:29:10.480 --> 00:29:12.200
<v Speaker 1>be disintermediated by those who do.

555
00:29:12.759 --> 00:29:14.680
<v Speaker 2>And it's really these biggest.

556
00:29:14.240 --> 00:29:18.160
<v Speaker 1>Companies that have billions of customers, built in trust, billions

557
00:29:18.200 --> 00:29:21.279
<v Speaker 1>in capital, and top developers, and so I think we

558
00:29:21.319 --> 00:29:24.839
<v Speaker 1>could actually see a step function change in usage and development.

559
00:29:25.160 --> 00:29:27.680
<v Speaker 1>This will be something like Google Chrome adding a built

560
00:29:27.680 --> 00:29:31.720
<v Speaker 1>in crypto wallet, Amazon accepting stable coins, and I really

561
00:29:31.759 --> 00:29:34.400
<v Speaker 1>think we could be on the precipice of onboarding the masses.

562
00:29:34.880 --> 00:29:38.400
<v Speaker 1>And I just think like anybody like to even tangentially

563
00:29:38.480 --> 00:29:41.680
<v Speaker 1>touching crypto, it would be incredibly well positioned to benefit

564
00:29:41.720 --> 00:29:42.079
<v Speaker 1>from that.

565
00:29:42.440 --> 00:29:44.839
<v Speaker 3>Yeah, I can't wait to for the day those things

566
00:29:44.839 --> 00:29:48.640
<v Speaker 3>are happening that you outline, And I think maybe as

567
00:29:48.680 --> 00:29:50.799
<v Speaker 3>soon as market structure is in place, I think you're

568
00:29:50.839 --> 00:29:53.119
<v Speaker 3>going to probably see a lot of announcement. It could

569
00:29:53.119 --> 00:29:54.839
<v Speaker 3>be folks are working on some of these things, but

570
00:29:55.000 --> 00:29:56.839
<v Speaker 3>to your point, like they can't release it to the public,

571
00:29:56.880 --> 00:29:58.799
<v Speaker 3>they can't have the public access there right now. But

572
00:29:59.200 --> 00:30:04.359
<v Speaker 3>once the clarity there, it's it's game on. Awesome, Brian,

573
00:30:04.839 --> 00:30:07.440
<v Speaker 3>I love what you guys are doing, and it sounds

574
00:30:07.480 --> 00:30:09.480
<v Speaker 3>like you got a great setup and you guys are

575
00:30:09.519 --> 00:30:12.240
<v Speaker 3>taking the right approach to this. I got some wrap

576
00:30:12.319 --> 00:30:14.880
<v Speaker 3>up questions here for you. First, if you could create

577
00:30:14.920 --> 00:30:16.640
<v Speaker 3>your own metaverse, what would the theme be?

578
00:30:17.359 --> 00:30:22.279
<v Speaker 1>Oh boy, I'd say outside of work, I spend most

579
00:30:22.319 --> 00:30:24.920
<v Speaker 1>amount of time with my two daughters, and I think

580
00:30:24.920 --> 00:30:29.039
<v Speaker 1>that they would enjoy a metaverse more so than I would.

581
00:30:29.119 --> 00:30:33.319
<v Speaker 1>So I'd probably create one with things like castles and

582
00:30:33.440 --> 00:30:38.200
<v Speaker 1>unicorns and bring my girls and they would uh yeah,

583
00:30:38.400 --> 00:30:41.960
<v Speaker 1>just have a ball with it. Nice rapid fire questions

584
00:30:42.000 --> 00:30:47.319
<v Speaker 1>favorite food Tankatsu, Ramen, favorite musician or band MGK, favorite

585
00:30:47.359 --> 00:30:51.559
<v Speaker 1>movie Gladiator, favorite book How to Win Friends and Influence

586
00:30:51.599 --> 00:30:53.000
<v Speaker 1>People by Dale Carnegie.

587
00:30:53.279 --> 00:30:55.160
<v Speaker 3>And when you're not working at UPEXI, what are you

588
00:30:55.200 --> 00:30:55.759
<v Speaker 3>doing for fun?

589
00:30:56.039 --> 00:30:57.680
<v Speaker 2>Spending time with my family.

590
00:30:57.759 --> 00:31:01.680
<v Speaker 3>Brian, great stuff, looking forward to the future. Updates around you, Pacsi,

591
00:31:01.799 --> 00:31:03.039
<v Speaker 3>But thank you so much for joining me.

592
00:31:03.640 --> 00:31:05.039
<v Speaker 2>Thank you really appreciate it.
