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<v Speaker 1>This is CEOs you should know, powered by iHeartMedia, America's

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<v Speaker 1>largest audio company.

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<v Speaker 2>My name is Kate Fox. I'm the executive director of

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<v Speaker 2>the Massachusetts Office of Travel and Tourism. You know, it's

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<v Speaker 2>a highly competitive industry. We're competing with other states, other regions,

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<v Speaker 2>and the other countries. So being able to make the

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<v Speaker 2>investment to do the marketing and need the ability to

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<v Speaker 2>clearly communicate all of the assets we have in Massachusetts

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<v Speaker 2>in the ways that we can support visitors at all levels.

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<v Speaker 2>We have a couple of different focuses right now. One

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<v Speaker 2>is Made Possible in Massachusetts and it celebrates everything that

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<v Speaker 2>you can do in Massachusetts and really leans into the

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<v Speaker 2>historic firsts and the authenticity of the Massachusetts story. And

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<v Speaker 2>the other is the semi Quincentennial of the American Revolution,

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<v Speaker 2>which is coming up in twenty twenty six. Tourism thrives

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<v Speaker 2>in an environment of competitive collaboration, and you can't collaborate

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<v Speaker 2>if you don't know each other. So I was really

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<v Speaker 2>proud that we were able to bring that Governor's Conference

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<v Speaker 2>back and we'll be doing it again in twenty twenty five.

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<v Speaker 2>And this is an opportunity for the Massachusetts Travel industry

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<v Speaker 2>to come together, network and learn from each other and

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<v Speaker 2>build that statewide tourism family.

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