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Speaker 2: My name is Kate Fox. I'm the executive director of
Speaker 2: the Massachusetts Office of Travel and Tourism. You know, it's
Speaker 2: a highly competitive industry. We're competing with other states, other regions,
Speaker 2: and the other countries. So being able to make the
Speaker 2: investment to do the marketing and need the ability to
Speaker 2: clearly communicate all of the assets we have in Massachusetts
Speaker 2: in the ways that we can support visitors at all levels.
Speaker 2: We have a couple of different focuses right now. One
Speaker 2: is Made Possible in Massachusetts and it celebrates everything that
Speaker 2: you can do in Massachusetts and really leans into the
Speaker 2: historic firsts and the authenticity of the Massachusetts story. And
Speaker 2: the other is the semi Quincentennial of the American Revolution,
Speaker 2: which is coming up in twenty twenty six. Tourism thrives
Speaker 2: in an environment of competitive collaboration, and you can't collaborate
Speaker 2: if you don't know each other. So I was really
Speaker 2: proud that we were able to bring that Governor's Conference
Speaker 2: back and we'll be doing it again in twenty twenty five.
Speaker 2: And this is an opportunity for the Massachusetts Travel industry
Speaker 2: to come together, network and learn from each other and
Speaker 2: build that statewide tourism family.
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