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<v Speaker 1>Joining us now is Sam Anthony of yournews dot com. Again,

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<v Speaker 1>a hyperlocal news content distribution platform. It's also a way

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<v Speaker 1>that you can monetize your reporting locally, and I think

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<v Speaker 1>this is really vital. I think it's vital for us

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<v Speaker 1>to have an independent media. I think it's vital for

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<v Speaker 1>us to have local information. And I think that all

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<v Speaker 1>politics is ultimately local, even though we have to understand

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<v Speaker 1>what the national and the global agenda is. That's the

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<v Speaker 1>context for it and that's where it's coming out. But

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<v Speaker 1>the way that you stop it is going to be locally,

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<v Speaker 1>I think. So joining us now is Sam Anthony. Thank

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<v Speaker 1>you for joining us, Sam.

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<v Speaker 2>They've great to be here. Good to see you again.

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<v Speaker 1>Good to see you. Tell us a little bit about

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<v Speaker 1>your news dot com. It's been a while since we talked.

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<v Speaker 2>Yeah, and by the way, a lot has changed. But

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<v Speaker 2>I mean in terms of our growth, we've been expanding

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<v Speaker 2>and growing every day. So for your audience, it's your

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<v Speaker 2>news dot com is a hyper local news platform, so

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<v Speaker 2>it would look like a news website, but we're in

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<v Speaker 2>every city in the United States, so what we have

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<v Speaker 2>is massive scale. We could serve news to a city,

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<v Speaker 2>to a county, to a market, state, regional, or national.

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<v Speaker 2>The model is really the exact replication of the physical world,

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<v Speaker 2>like how the media industry works, minus all the print

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<v Speaker 2>and distribution costs, and it allows the public to interact

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<v Speaker 2>and share in the narrative locally and in essence put

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<v Speaker 2>the power of the press back in the hands that

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<v Speaker 2>the people where it belongs. That's that's the short version.

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<v Speaker 3>That's great.

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<v Speaker 1>So people go to New York News dot com and

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<v Speaker 1>then I guess they can put in their zip code

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<v Speaker 1>and you'll connect them with that. Is that how it

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<v Speaker 1>works from the.

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<v Speaker 2>Not only do we have local news, we have national news,

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<v Speaker 2>and we're expanding and growing daily. We're onboarding news reporters

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<v Speaker 2>every single day. So it just keeps getting bigger and

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<v Speaker 2>bigger and bigger. And by the way, the reason for

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<v Speaker 2>that is, I don't know if you know the state,

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<v Speaker 2>but on you know, I get all my content creators,

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<v Speaker 2>many of them from people that were part of the

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<v Speaker 2>you know, they were displaced in the media industry because

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<v Speaker 2>they of all the layoffs. Right. So there's roughly a

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<v Speaker 2>half a million people on LinkedIn that call themselves freelance journalists.

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<v Speaker 2>There's a couple hundred thousand students that came out of

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<v Speaker 2>school and they have nowhere to go. So you know,

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<v Speaker 2>there's nobody hiring in the space. So for me, this

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<v Speaker 2>is this is our platform is a natural migration and

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<v Speaker 2>so that's what's happening. So we're starting to onboard people,

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<v Speaker 2>a lot of them. Currently, by the way, we have

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<v Speaker 2>over five thousand news reporters, a little over fifty three hundred.

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<v Speaker 3>Wow.

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<v Speaker 1>I think it really is going to explode because the

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<v Speaker 1>big guys are consolidating rapidly. You know, you look at

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<v Speaker 1>the Ellison family. They're pulling together print media, they're pulling

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<v Speaker 1>together TV, social media, Internet, as well as the Hollywood films.

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<v Speaker 1>I mean, they're going for every bit of communication. And

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<v Speaker 1>then a lot of these people are replacing reporters with AI.

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<v Speaker 1>So somebody wants to get some real honest reporting on

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<v Speaker 1>the ground. That's going to be the wave of the future,

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<v Speaker 1>I think completely.

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<v Speaker 2>So you know, remember back in the in the eighties,

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<v Speaker 2>there was over five hundred independent news outlets. Today, David,

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<v Speaker 2>they're six. Okay, it was all it was all consolidated.

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<v Speaker 2>So not for nothing. But if you want to know

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<v Speaker 2>why we're in the mess we're in today, it's because

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<v Speaker 2>of the media. And because you know, because it's centralized news, right,

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<v Speaker 2>everybody's seen the Sinclair Broadcasting videos where you had those

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<v Speaker 2>you know, thirty or forty TV saying the same thing

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<v Speaker 2>at the same time. Well, you have to know it

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<v Speaker 2>came from corporate. They're just reading a teleprom Yeah, so

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<v Speaker 2>all that, you know, and by the way, I'm going

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<v Speaker 2>to give you some other stance.

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<v Speaker 1>And it's not finished. It's not going to be you know,

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<v Speaker 1>it's not going to stay at six. It's going to

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<v Speaker 1>come down to one and two or something like that.

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<v Speaker 2>That that's going to go to zero. I don't think

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<v Speaker 2>it's going to be around more than another four or

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<v Speaker 2>five years. And the reason the reason I say that

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<v Speaker 2>is I'm going to give you the exact answer. Do

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<v Speaker 2>you remember around you know, eighty eight to nineties, those

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<v Speaker 2>early nineties, you know that television reached over fifty percent

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<v Speaker 2>of the population, right, somebody tuned into some station at

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<v Speaker 2>some point in time. Do you know what the daily

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<v Speaker 2>numbers are? Now?

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<v Speaker 3>No, what are they?

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<v Speaker 2>I'm going to tell you what they are. This is

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<v Speaker 2>for every single news network combined, CNNABCNBCMSNBC two and a

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<v Speaker 2>half million daily. It's literally less than one percent. And

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<v Speaker 2>here's the reason. In nineteen ninety what options did we have? Four? Okay,

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<v Speaker 2>that was it. Today there's forty million of them. You

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<v Speaker 2>ever go to YouTube, We're going to rumble, that's right,

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<v Speaker 2>So it's options. You ever go to TikTok Instagram? So

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<v Speaker 2>you know, as I tell people, YouTube is a created

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<v Speaker 2>a technology where anybody could be a broadcaster. And there's

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<v Speaker 2>only two things that are going to happen. You're either

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<v Speaker 2>going to sink or swim. Either the public likes what

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<v Speaker 2>you do or they don't, and then you get monetized

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<v Speaker 2>and you could earn some money off of it. And

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<v Speaker 2>what I do is we do local news reporting. That's

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<v Speaker 2>my niche, right because we do we could do the

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<v Speaker 2>city council meeting of one city, well, that would be

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<v Speaker 2>politics news for that city. But we provide a technology

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<v Speaker 2>where anybody can become a news reporter. We call them

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<v Speaker 2>citizen journalists. Now, keep in mind, most of the people

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<v Speaker 2>we have are all seasoned veterans, but that doesn't mean

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<v Speaker 2>that somebody that's a soccer mom in some city that

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<v Speaker 2>is proactive in the community that everybody knows and trust

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<v Speaker 2>can't become your next news reporter. Because if you're already

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<v Speaker 2>going to the high school football game or the city

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<v Speaker 2>council meeting or to school board meetings, why not report

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<v Speaker 2>the news and share it with the community and make money.

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<v Speaker 2>That's where it's all That's where it's all headed. I mean,

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<v Speaker 2>this is a no brainer. Everything is moving to platforms. Okay,

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<v Speaker 2>so you have two and a half million people on

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<v Speaker 2>all networks combined, but yet YouTube has two billion people.

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<v Speaker 1>And the problem was the problem with YouTube is that

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<v Speaker 1>they've got their thumb on the scale in terms of

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<v Speaker 1>what the content that they want to go out there.

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<v Speaker 1>They will hide certain content and they'll promote other content.

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<v Speaker 1>So how do you operate with that? How does that

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<v Speaker 1>operate so that people know there's no censorship on your platform?

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<v Speaker 2>So we are a free speech platform. There won't be

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<v Speaker 2>any censorship. We do not fact check a thing. And

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<v Speaker 2>the reason for that is we're not in the news business.

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<v Speaker 2>I'm in the platform business. So as I'm going to

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<v Speaker 2>ask you this question, David, as somebody who's broadcasting news,

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<v Speaker 2>you have an audience of people that trust you, correct

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<v Speaker 2>they like you. If you lied to them, how fast

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<v Speaker 2>would it take for them to figure it out and

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<v Speaker 2>leave you?

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<v Speaker 3>Well?

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<v Speaker 1>You know, that's an interesting thing because I said that

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<v Speaker 1>to Alex about the stop the Steels thing. I said,

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<v Speaker 1>you know, Alex, all you've got is your credibility. If

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<v Speaker 1>you blow that on this, you tell people that they

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<v Speaker 1>got twenty thousand people out there arresting people, I said,

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<v Speaker 1>they're going to walk away from you. Of course that

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<v Speaker 1>didn't happen. But that's the unfortunate thing that I've learned,

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<v Speaker 1>is that people can still support someone who is lying

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<v Speaker 1>to them, even after they realize that they've been lied to.

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<v Speaker 1>But I think, right, I think it is very important

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<v Speaker 1>to have that credibility, and I think that that is

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<v Speaker 1>the consumer Many consumers.

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<v Speaker 3>Will look for that.

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<v Speaker 1>Not all of them will, A lot of them will

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<v Speaker 1>just you know, they'll take something no matter how absurd.

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<v Speaker 3>It is, and we'll run with it.

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<v Speaker 1>But I agree with you in general that the marketplace

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<v Speaker 1>has to be the one to decide what is genuine

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<v Speaker 1>and what it is not. We can't have any minders

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<v Speaker 1>who are doing that. We can't have the government doing it,

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<v Speaker 1>we can't have the platforms doing it.

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<v Speaker 3>And of course, if.

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<v Speaker 1>You really stand with free speech, you've got the section

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<v Speaker 1>two thirty which said, you know, we're not going to

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<v Speaker 1>censor people because they are just a platform and we're

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<v Speaker 1>not going to hold them responsible for the content that

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<v Speaker 1>they put out. And we have governments who are constantly

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<v Speaker 1>trying to get around that and hold people responsible for

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<v Speaker 1>the content they put out and trying to make them

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<v Speaker 1>into their government sensors and say, well, hey, it's not

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<v Speaker 1>coming from us, it's coming from them. But it actually

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<v Speaker 1>is coming from them. So we saw the big guys

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<v Speaker 1>doing that. But kudos to you for keeping free speech platform.

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<v Speaker 1>That is essential and it's very very essential for the

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<v Speaker 1>local level as well. It's really hard to get that

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<v Speaker 1>information on a local level because you've got to have

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<v Speaker 1>a lot of people who are out there, you know. This,

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<v Speaker 1>this basically brings that together. There's it's hard to get

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<v Speaker 1>a marketplace for local news because if you get too

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<v Speaker 1>hyper local, then you know, how do you find that audience. Well,

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<v Speaker 1>the way that you find it is through your news

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<v Speaker 1>dot com.

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<v Speaker 2>Right, And I'm basically a platform. The marketplace decides what

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<v Speaker 2>kind of content they want to read. Right, So we're

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<v Speaker 2>a daily Just think of me as a Miami Herald

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<v Speaker 2>or Chicago Tribune just on steroids. With the ability for

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<v Speaker 2>the public to interact and contribute and post their own news, views, opinions,

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<v Speaker 2>and classified So the second piece to this is, you

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<v Speaker 2>know YouTube has a monetization model, Rumble has a monetization,

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<v Speaker 2>x as a monetization, Facebook as a monetization So we

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<v Speaker 2>have a monetization model for people that do news reporting

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<v Speaker 2>where they could submit their work and then share in

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<v Speaker 2>the ad rhythm. So again i'm the platform. But by

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<v Speaker 2>the way, David, this is where it's all going. The

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<v Speaker 2>future of news will be a hyper local news platform,

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<v Speaker 2>most likely global, with a social component where you know,

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<v Speaker 2>you could have everybody be able to contribute to the

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<v Speaker 2>narrative and put the power to press in the hands

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<v Speaker 2>of the people. It'll have a monetization model for content

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<v Speaker 2>creators that do just for a living where they can

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<v Speaker 2>make money off of their content, and a self service

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<v Speaker 2>ad platform somebody could buy an ad, target it to

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<v Speaker 2>one zip code everwhere in between. So it's you know

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<v Speaker 2>the scale here. If everybody's been to a news website,

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<v Speaker 2>so you've you know, there's like a sports page, right,

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<v Speaker 2>so however, many ads that Miami Herald can put on

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<v Speaker 2>their sports page we could do in one zip code.

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<v Speaker 2>So it's literally like having seventy thousand times their inventory.

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<v Speaker 2>There's the scale, and ads are on a best bid basis.

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<v Speaker 2>So what we've created is a model that is truly

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<v Speaker 2>advertisers supported.

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<v Speaker 3>That's great, that's great.

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<v Speaker 2>That's what we've made here. So this is the go ahead.

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<v Speaker 1>Well, let's talk a little bit because I've got a

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<v Speaker 1>lot of people in my audience that have they're they're

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<v Speaker 1>very engaged and they do a lot of their own research.

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<v Speaker 1>Many of them have started their own platforms other places.

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<v Speaker 1>What does it look like for them if they want

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<v Speaker 1>to come on and start doing reports there and get

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<v Speaker 1>monetized on your platform, yournews dot com.

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<v Speaker 2>So if they if they're doing news, if they want

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<v Speaker 2>to do news reporting, we monetize that. So the way

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<v Speaker 2>that they would do that is they go to your

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<v Speaker 2>news dot com. Scroll to the bottom of the page.

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<v Speaker 2>There's something that says become a citizen journalist. You could

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<v Speaker 2>click that link and you could fill out the application.

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<v Speaker 2>There's a couple of videos you could watch that are short.

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<v Speaker 2>But if somebody's just interested in, like we have a

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<v Speaker 2>lot of PR firms and nonprofits that leverage us. You know,

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<v Speaker 2>maybe the cancer societies having a five K run, or

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<v Speaker 2>some lawyer just made partner in Boston. You know, that's

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<v Speaker 2>a business story in Boston. But those are not monetized.

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<v Speaker 2>So we also have at the top of the page

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<v Speaker 2>to submit your news because some people like to post

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<v Speaker 2>classified their opinions stuff like that. But the journalist thing

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<v Speaker 2>is for people that want to become journalists and they

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<v Speaker 2>want to report news in the community, not report opinions. Right,

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<v Speaker 2>there's no shortage of that. So if you're at the school,

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<v Speaker 2>at the school board media or a high school football

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<v Speaker 2>game and you want to report it, that's what that is.

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<v Speaker 1>For MM and we had a lot of people who

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<v Speaker 1>do that all the time. They just typically put it

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<v Speaker 1>up for free on social media, and then we got

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<v Speaker 1>a lot of professionals who will go out there and

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<v Speaker 1>just scrape through the reports that are put up there

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<v Speaker 1>for free compile them into an article. I've seen that

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<v Speaker 1>done by a lot of people that I know that

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<v Speaker 1>that's the way they put the stuff together. But of course,

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<v Speaker 1>you know, people could do that and get monetized on

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<v Speaker 1>yournews dot com if they want to go.

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<v Speaker 3>Somewhere talk about classifieds. How does that operate?

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<v Speaker 2>People could you know, click submit news and they could

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<v Speaker 2>create an account and they could post a classified it's free.

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<v Speaker 1>Oh it's free. Okay, well that's cool y. So you

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<v Speaker 1>can sell local stuff there as well, so people it's

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<v Speaker 1>a way for people to get away from the Facebook marketplace.

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<v Speaker 2>It's another alternative. I mean, don't forget those. You know,

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<v Speaker 2>those have been dominated by Craigslist and Facebook Marketplace. So

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<v Speaker 2>we have another platform as we because I do get

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<v Speaker 2>classifieds in all over the United States, but not like

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<v Speaker 2>I get news stories because that's our niche is the

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<v Speaker 2>local news. So we bring in, David about two thousand

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<v Speaker 2>stories a day, two thousand I mean a week. Sorry,

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<v Speaker 2>we bring in a couple thousand articles a week. But

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<v Speaker 2>we keep growing, so you know, imagine when it gets

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<v Speaker 2>to ten thousand and then you know, fifteen and twenty

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<v Speaker 2>thousand news reporters. You know, you're really going to start

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<v Speaker 2>to see tons of content coming in. And that's what

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<v Speaker 2>this is all about. It's just what ultimately, at the

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<v Speaker 2>end of the day, what we do will become the

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<v Speaker 2>next mainstream media because the legacy media is it's just

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<v Speaker 2>an antiquated product. It's not going to survive. Some people

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<v Speaker 2>say it's not going to survive because they're lying. Has

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<v Speaker 2>absolutely nothing to do with it. It's because the younger

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<v Speaker 2>generation doesn't consume information that way. They consume it differently.

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<v Speaker 2>And by the way, I don't know if you saw

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<v Speaker 2>pad Week's numbers for mainstream media, but the age demographic

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<v Speaker 2>that's between twenty five and fifty four, the first quarter,

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<v Speaker 2>which is January February March, total viewership for that age

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<v Speaker 2>group over every network was five hundred thousand people total

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<v Speaker 2>over three months. Wow.

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<v Speaker 3>Ok, essentially zero.

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<v Speaker 2>And so you know, I mean I have my neighbors.

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<v Speaker 2>They're in their eighties, eighty three years old, I think

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<v Speaker 2>they are, and they watch CNN. Okay, so they believe

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<v Speaker 2>everything that networks are telling them because they've grown up

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<v Speaker 2>watching it, right, this is all they've ever had. So

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<v Speaker 2>they don't get Internet, they don't you know, they have

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<v Speaker 2>flip phones, they don't watch they don't turn into tune,

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<v Speaker 2>into rumble or YouTube. All the stuff they get is

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<v Speaker 2>from the network television stations. So they're always shocked when

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<v Speaker 2>something happens, you know, you know, they're because CNN is

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<v Speaker 2>not reporting it. So you know, oh, CNN saying that

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<v Speaker 2>you know, Letitia James is really you know, she's being railroaded. Right,

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<v Speaker 2>So even though she signed it. They're going to bypass

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<v Speaker 2>that to say, this is just Trump going after it's crazy,

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<v Speaker 2>but all that is eventually is going to be gone.

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<v Speaker 3>Yeah. Yeah.

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<v Speaker 1>They grew up on Walter Crinkite and he'd say every

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<v Speaker 1>night and that's the way it is. And they believe

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<v Speaker 1>that what he was telling them was the way that

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<v Speaker 1>it was, and they didn't realize that he's getting a

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<v Speaker 1>feed from the CIA.

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<v Speaker 2>Exactly.

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<v Speaker 3>Very interesting.

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<v Speaker 1>Well, you know, I do think that that is the

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<v Speaker 1>way that it's going to go, and clearly we need

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<v Speaker 1>to have this kind of decentralization and local reporting.

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<v Speaker 3>I'm sure that there's.

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<v Speaker 1>A way Sences is on the computer that people can

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<v Speaker 1>filter by a particular topic or keyword or something to

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<v Speaker 1>pick up these reports as well.

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<v Speaker 3>Right, if they're.

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<v Speaker 1>Looking to find information about what's happening on school boards

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<v Speaker 1>or something like that, because we see a lot of

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<v Speaker 1>local reporting about school boards, that they could find all

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<v Speaker 1>the different local reports about school boards and that type

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<v Speaker 1>of thing.

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<v Speaker 3>Right.

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<v Speaker 2>So it's set up like a news website sports, business, politics,

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<v Speaker 2>entertainment world. I got hockey, soccer, basketball, golf. So all

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<v Speaker 2>you do is select the topic you want to read

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<v Speaker 2>and if like you hate golf, you don't click it, okay.

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<v Speaker 2>And so if you want politics for your area, it's

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<v Speaker 2>local politics, that's it, and then that'll serve up the

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<v Speaker 2>information because content is assigned to a subject, which would

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<v Speaker 2>be a sports, business, politics, and then a geography, which

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<v Speaker 2>could be a city or a county or a market

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<v Speaker 2>or state, regional or national. So it's all based on

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<v Speaker 2>geographical relevance. So obviously somebody's little league game is sports

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<v Speaker 2>news for that city, but the high school football game

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<v Speaker 2>is sports news for the market. Yeah, and the markets,

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<v Speaker 2>by the way, we defined by television databates, like New

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<v Speaker 2>York is number one, LA's number two, Chicago's number three,

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<v Speaker 2>that Bay there's two hundred and ten of them.

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<v Speaker 1>So if you're going to go through and you're going

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<v Speaker 1>to look for news and politics, does show you your

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<v Speaker 1>local stuff first? And then does if you keep looking

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<v Speaker 1>down the fel you start getting into a wider and

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<v Speaker 1>wider geographical areas.

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<v Speaker 2>And how that works, So all the news is served

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<v Speaker 2>to you based on geographical relevance. So if it's something

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<v Speaker 2>that Trump did, its national news, it'll just appear in

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<v Speaker 2>all zip codes. And I don't know if you want

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<v Speaker 2>me to share my screen, but I could just show real.

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<v Speaker 3>Quick sure, yeah, yeah, you want to do that? Yeah?

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<v Speaker 2>Yeah, So this way, it's so much easier just to

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<v Speaker 2>see it.

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<v Speaker 1>Yeah, I think people like to see that. We had

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<v Speaker 1>a video that you have that introduces it, but we

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<v Speaker 1>had an issue playing it.

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<v Speaker 3>So yeah, if you could just show the screen, that'd

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<v Speaker 3>be great.

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<v Speaker 2>Yeah, this won't take long. You have to I'm going

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<v Speaker 2>to send a request. You have to open me up

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<v Speaker 2>to share.

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<v Speaker 3>Okay, you got that Lance, Okay, he's working on it.

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<v Speaker 2>That's okay, Okay, here it is, So you tell me

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<v Speaker 2>when you see what I'm looking at.

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<v Speaker 3>We got it?

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<v Speaker 2>Yeah, okay, So mine sets Palm City Flora Geo locates me.

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<v Speaker 2>If you lived in Houston, it would open to Houston.

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<v Speaker 2>So this website looks like a news website, correct, Yeah,

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<v Speaker 2>and so I'm going to mouse over national news. There's

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<v Speaker 2>your topics. Can you see them all? So if you

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<v Speaker 2>wanted business, do you think you could get to it?

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<v Speaker 3>It's pretty simple.

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<v Speaker 2>You just click business. And by the way, all this

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<v Speaker 2>news is all people powered press. There's only one exception.

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<v Speaker 2>I buy a wirefeed for sports, but I'm starting to

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<v Speaker 2>get a lot of them. So in another probably in

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<v Speaker 2>another year. I wanted to need it. Okay, So I'm

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<v Speaker 2>going to mouse over national news and here's all your

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<v Speaker 2>different categories. Anybody could get that. It's the local news.

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<v Speaker 2>So if I go to top stories, top stories is

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<v Speaker 2>your front page for local. So in my market, Tina

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<v Speaker 2>arrested after rock thrown through ice vehicle window at Ports

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<v Speaker 2>Saint Lucy. Tin arrested if through TikTok bomb threat targeting

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<v Speaker 2>Port Seint Lucy School. Because this is the market I'm in,

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<v Speaker 2>all of this is local news for my air. Whereas

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<v Speaker 2>if I went to another area, which this is soou Fall,

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<v Speaker 2>South Dakota, and I'll go local top stories, You're going

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<v Speaker 2>to see completely different news. Turner, what does this say?

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<v Speaker 2>Turner County imposes tough conditions on the Freeman area. Whatever

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<v Speaker 2>this is, work resumes. Okay. So here's the thing. All

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<v Speaker 2>of this is boots on the ground. These are all

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<v Speaker 2>my people reporting this news all over the United States,

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<v Speaker 2>and we get it everywhere. I'll just do. The bigger

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<v Speaker 2>the market, the more stuff we get, right, the bigger

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<v Speaker 2>the population. So New York, I'm loaded with stuff, Chicago,

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<v Speaker 2>I'm loaded with stuff. La I'm loaded with stuff. So

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<v Speaker 2>this is nineteen year old charge with murder after double

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<v Speaker 2>stabbing at a Sweeco Chick fil A. All of this

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<v Speaker 2>is local stuff for the city of Chicago. Makes sense.

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<v Speaker 2>And I mean, look, I could go on and on

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<v Speaker 2>and on. Here's local politics. I mean. So the thing

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<v Speaker 2>with us is the ability to be able to put

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<v Speaker 2>stuff to a specific gr fe. So if you live

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<v Speaker 2>chicago's in Cook County, Illinois, but so is Let's say

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<v Speaker 2>I'm trying to think of a city like Franklin Park, Illinois. Well,

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<v Speaker 2>if there's a city council meeting of Franklin Park, Illinois,

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<v Speaker 2>it won't show up to any readers in Chicago because

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<v Speaker 2>it's only politics. News for Franklin Park makes sense. And

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<v Speaker 2>so and then you know, we distribute ads by geography,

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00:19:30.039 --> 00:19:31.599
<v Speaker 2>so we could do it to a city, a county,

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<v Speaker 2>zip code, whatever it is. So this happens to be

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<v Speaker 2>local stuff here. So that's so this I think this

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<v Speaker 2>a picture's worth a thousand words. So we just do

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00:19:41.200 --> 00:19:44.079
<v Speaker 2>We do daily news all over the United States. But

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00:19:44.480 --> 00:19:49.079
<v Speaker 2>this website looks like a news website. It's a replication

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<v Speaker 2>with local news in every market in America. And that's

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00:19:52.799 --> 00:19:54.359
<v Speaker 2>what we're building. So if I took I never been

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<v Speaker 2>to Louisiana before, but like, I know more about what's

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<v Speaker 2>happening in Louisiana in my own market because we can

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<v Speaker 2>contact coming in at no perish. I don't even know

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<v Speaker 2>where it is Shreveport, Louisiana. It comes in from all

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<v Speaker 2>over the place. So let me stop sharing here. I

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<v Speaker 2>hope that was a good description.

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<v Speaker 3>Yeah, that's great.

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<v Speaker 1>Yeah, it's good that we had the website that people

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<v Speaker 1>could say, I've got a comment here for a listener.

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<v Speaker 1>Naburu twenty twenty nine. Alternative news is seldom independent news

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<v Speaker 1>these days, but on your site it is.

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<v Speaker 3>Okay.

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<v Speaker 2>So here's the thing. Everybody the way YouTube works or Rumble, David,

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<v Speaker 2>you're the brand, right, Okay. Nobody calls you from Rumble

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<v Speaker 2>or YouTube and tells you what to say. Right, you

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<v Speaker 2>call yourself. It's your own show. So you're either going

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<v Speaker 2>to say or swim with our platform. The news people

422
00:20:43.119 --> 00:20:46.920
<v Speaker 2>are their own independent brands. They're the ones that have

423
00:20:47.039 --> 00:20:49.440
<v Speaker 2>to bring the content, and they're the ones that have

424
00:20:49.480 --> 00:20:51.880
<v Speaker 2>to build their own audience. What they're doing is leveraging

425
00:20:51.960 --> 00:20:54.359
<v Speaker 2>platforms for distribution and monetization.

426
00:20:54.960 --> 00:20:55.079
<v Speaker 3>HM.

427
00:20:55.759 --> 00:20:58.119
<v Speaker 2>That's how the new world is going to work. There's

428
00:20:58.160 --> 00:21:01.400
<v Speaker 2>going to be no big media company anymore. It's going

429
00:21:01.440 --> 00:21:05.960
<v Speaker 2>to be platforms where millions of people can participate. Yes,

430
00:21:06.720 --> 00:21:07.799
<v Speaker 2>that's where it's all going.

431
00:21:08.039 --> 00:21:08.599
<v Speaker 3>I agree.

432
00:21:08.720 --> 00:21:12.000
<v Speaker 1>Yeah, And and people are really and it's difficult to

433
00:21:12.039 --> 00:21:14.440
<v Speaker 1>get news about what is happening locally.

434
00:21:15.240 --> 00:21:17.799
<v Speaker 3>A lot of it is you know, just flaw or whatever.

435
00:21:17.839 --> 00:21:19.240
<v Speaker 1>And so if you can get some people going to

436
00:21:19.240 --> 00:21:23.079
<v Speaker 1>do political news and you know, put that, put that

437
00:21:23.119 --> 00:21:25.839
<v Speaker 1>in there, that's a very important thing, especially if people

438
00:21:26.000 --> 00:21:29.000
<v Speaker 1>people need to know what is going to be coming

439
00:21:29.039 --> 00:21:32.000
<v Speaker 1>down the pike in terms of legislation that's going to

440
00:21:32.000 --> 00:21:33.759
<v Speaker 1>be done at the state level.

441
00:21:33.759 --> 00:21:34.799
<v Speaker 3>What about the state level.

442
00:21:35.000 --> 00:21:38.079
<v Speaker 1>We talked about things that are happening at the town

443
00:21:38.160 --> 00:21:41.799
<v Speaker 1>council and things like that. What about following at the

444
00:21:41.839 --> 00:21:43.440
<v Speaker 1>state level if you want to if you want to

445
00:21:43.480 --> 00:21:44.279
<v Speaker 1>filter it that way.

446
00:21:45.279 --> 00:21:48.359
<v Speaker 2>So I get tons of state stuff State of Washington.

447
00:21:49.200 --> 00:21:53.200
<v Speaker 2>I just did something in Mississippi somebody submitted, so state

448
00:21:53.240 --> 00:21:56.000
<v Speaker 2>politics news, we get a ton of I mean, like

449
00:21:56.359 --> 00:21:58.799
<v Speaker 2>you know, remember we're bringing in a couple thousand articles

450
00:21:58.799 --> 00:22:00.599
<v Speaker 2>a week, so a lot of stuff is stuff, a

451
00:22:00.599 --> 00:22:03.400
<v Speaker 2>lot of political stuff really, but you hit it on

452
00:22:03.440 --> 00:22:05.880
<v Speaker 2>the head. So anybody could come up with the Monday

453
00:22:05.960 --> 00:22:08.880
<v Speaker 2>night football game. It's the high school football game. That's

454
00:22:08.920 --> 00:22:12.640
<v Speaker 2>the draw, that's what people want to see. So it's

455
00:22:12.680 --> 00:22:17.119
<v Speaker 2>really about the local because that's what everybody's missing. All

456
00:22:17.160 --> 00:22:19.720
<v Speaker 2>these local newspapers have went the way of the dinosaur,

457
00:22:20.079 --> 00:22:22.680
<v Speaker 2>and it's coming with television too. Mark my words. I mean,

458
00:22:22.720 --> 00:22:27.000
<v Speaker 2>think of the cost to produce the five or even

459
00:22:27.039 --> 00:22:29.559
<v Speaker 2>on a local level, the physical cost to produce all

460
00:22:29.599 --> 00:22:31.279
<v Speaker 2>that stuff. It's all going away.

461
00:22:31.720 --> 00:22:31.960
<v Speaker 3>You know.

462
00:22:32.119 --> 00:22:36.519
<v Speaker 2>What I'm seeing is you're going to have, like I said,

463
00:22:36.519 --> 00:22:39.759
<v Speaker 2>the platforms are going to be the place where people broadcast.

464
00:22:40.039 --> 00:22:43.279
<v Speaker 2>And by the way, we're multimedia, so I do audio, video,

465
00:22:43.440 --> 00:22:48.279
<v Speaker 2>and print. It's not just written news like your show

466
00:22:48.519 --> 00:22:51.599
<v Speaker 2>could be airing on here right now. We have a

467
00:22:51.680 --> 00:22:55.400
<v Speaker 2>multimedia section and we have we get a lot of

468
00:22:55.400 --> 00:22:58.400
<v Speaker 2>traffic to that page because I have hundreds of politically

469
00:22:58.400 --> 00:23:03.119
<v Speaker 2>conservative content creators in there, hundreds of them, and then

470
00:23:03.200 --> 00:23:05.440
<v Speaker 2>thousands of news reporters. That's the cool part.

471
00:23:05.519 --> 00:23:07.640
<v Speaker 3>So that's great.

472
00:23:07.680 --> 00:23:10.640
<v Speaker 1>So you can handle video as well, and then what

473
00:23:10.759 --> 00:23:13.920
<v Speaker 1>about I mean, our show, for example, is three hours long,

474
00:23:14.000 --> 00:23:17.640
<v Speaker 1>so we could cut that up into small snippets and put.

475
00:23:17.599 --> 00:23:21.000
<v Speaker 2>Up No you use the embed code from rumble oh Okay,

476
00:23:21.039 --> 00:23:23.799
<v Speaker 2>so it's really it's really playing on your rumble channel.

477
00:23:23.920 --> 00:23:24.279
<v Speaker 3>I see.

478
00:23:24.359 --> 00:23:29.119
<v Speaker 2>So for content creators that are on YouTuber, rumble or

479
00:23:29.359 --> 00:23:34.119
<v Speaker 2>on Spotify, it's really an embed code that drives more

480
00:23:34.160 --> 00:23:36.839
<v Speaker 2>traffic to your own channel. And if you're monetized, you're

481
00:23:36.839 --> 00:23:39.599
<v Speaker 2>actually double dipping because now you're taking from two places,

482
00:23:40.440 --> 00:23:42.240
<v Speaker 2>reaching two different audiences.

483
00:23:42.599 --> 00:23:43.079
<v Speaker 3>That's great.

484
00:23:43.319 --> 00:23:48.440
<v Speaker 1>Yeah, well, nice of the storm and liberty conspiracy. You

485
00:23:48.440 --> 00:23:49.960
<v Speaker 1>guys need to take note of this. I think it'd

486
00:23:50.000 --> 00:23:52.920
<v Speaker 1>be something be very helpful, be very helpful for us too.

487
00:23:52.960 --> 00:23:54.960
<v Speaker 1>We've got to get on that as well, always looking

488
00:23:55.000 --> 00:23:57.680
<v Speaker 1>for another platform. Tell us a little bit about how

489
00:23:57.720 --> 00:24:00.279
<v Speaker 1>you got into this. Was your background in new or

490
00:24:00.319 --> 00:24:03.160
<v Speaker 1>was this something as a businessman? You just saw how

491
00:24:03.279 --> 00:24:06.519
<v Speaker 1>news was collapsing and realized there was an opportunity in this.

492
00:24:07.480 --> 00:24:10.880
<v Speaker 2>So that's a good question. I'll tell you. I was

493
00:24:10.920 --> 00:24:14.039
<v Speaker 2>never in the news business. I worked at a place

494
00:24:14.079 --> 00:24:17.400
<v Speaker 2>called Lehman Brothers in Chicago. I ended up moving to

495
00:24:17.559 --> 00:24:20.160
<v Speaker 2>Florida and worked at a couple of boutique firms. My

496
00:24:20.640 --> 00:24:25.039
<v Speaker 2>thing was, you know, investment banking, and me and a

497
00:24:25.079 --> 00:24:27.359
<v Speaker 2>couple of guys got together and we believed that the

498
00:24:27.440 --> 00:24:30.000
<v Speaker 2>Internet was going to transform media. So we set out

499
00:24:30.039 --> 00:24:33.680
<v Speaker 2>to build a platform that would ultimately replace it, and

500
00:24:33.759 --> 00:24:36.960
<v Speaker 2>we failed miserably multiple times trying to figure this all

501
00:24:37.000 --> 00:24:39.680
<v Speaker 2>out because you know, we're never in the business. So

502
00:24:39.720 --> 00:24:41.799
<v Speaker 2>you know, basically I paid for my own education, I

503
00:24:41.799 --> 00:24:46.279
<v Speaker 2>guess you could say. So. Then, you know, once we

504
00:24:46.440 --> 00:24:48.440
<v Speaker 2>figured it out, you know, you had to go back

505
00:24:48.480 --> 00:24:50.599
<v Speaker 2>to the drawing table because the model we had, and

506
00:24:50.880 --> 00:24:53.119
<v Speaker 2>I'll give you the kind of the thing I thought

507
00:24:53.119 --> 00:24:56.519
<v Speaker 2>made the most sense. You know, all these independent radio

508
00:24:56.559 --> 00:24:59.920
<v Speaker 2>stations that are news talk stations that have like Stringer

509
00:25:00.240 --> 00:25:03.799
<v Speaker 2>out there in like a news director. Back in twenty fifteen,

510
00:25:05.160 --> 00:25:09.039
<v Speaker 2>we built an affiliate network of broadcast stations across the

511
00:25:09.119 --> 00:25:12.880
<v Speaker 2>United States, kind of like you have ABCNBCCBS affiliates, right,

512
00:25:13.119 --> 00:25:16.799
<v Speaker 2>We built affiliate network across the United States and broadcast stations.

513
00:25:17.480 --> 00:25:20.680
<v Speaker 2>Then what happened was, over a two year span, almost

514
00:25:20.720 --> 00:25:23.079
<v Speaker 2>all of them dropped off the network because are you

515
00:25:23.119 --> 00:25:25.519
<v Speaker 2>ready for this? It was the first person to go

516
00:25:25.559 --> 00:25:28.920
<v Speaker 2>when revenues declined, the news people. They let them all go,

517
00:25:29.079 --> 00:25:31.359
<v Speaker 2>which means they didn't they didn't do news. So a

518
00:25:31.400 --> 00:25:33.599
<v Speaker 2>couple of them told me, you better change your model,

519
00:25:34.240 --> 00:25:36.440
<v Speaker 2>and I said, why they go? Sam do you listen

520
00:25:36.480 --> 00:25:38.240
<v Speaker 2>to radio? I go, no, you go, well, neither would

521
00:25:38.240 --> 00:25:41.400
<v Speaker 2>if I didn't know three stations, okay, because I get

522
00:25:41.480 --> 00:25:43.279
<v Speaker 2>on serious radio and I turned on the car.

523
00:25:43.599 --> 00:25:45.039
<v Speaker 3>So I.

524
00:25:46.680 --> 00:25:49.279
<v Speaker 2>Finally decided, you know, you ever lay in bed and

525
00:25:49.359 --> 00:25:50.920
<v Speaker 2>this is where I get my do my best work

526
00:25:51.000 --> 00:25:53.480
<v Speaker 2>when I'm thinking at night, and I said, this needs

527
00:25:53.480 --> 00:25:57.200
<v Speaker 2>to go to a monetization model. So ultimately we had

528
00:25:57.200 --> 00:25:58.720
<v Speaker 2>to rip the engine out of the car. We had

529
00:25:58.759 --> 00:26:02.279
<v Speaker 2>to replace it with something completely different, and then we

530
00:26:02.319 --> 00:26:05.640
<v Speaker 2>had to test it and the monetization model is definitely

531
00:26:05.640 --> 00:26:07.559
<v Speaker 2>the way to go. And so then what we did

532
00:26:07.680 --> 00:26:11.519
<v Speaker 2>was we started on boarding a specific amount of people

533
00:26:12.039 --> 00:26:15.480
<v Speaker 2>selling advertising, figuring the whole model out. The next step

534
00:26:15.559 --> 00:26:17.799
<v Speaker 2>is we're now in the scaling boat to scale this

535
00:26:17.960 --> 00:26:21.799
<v Speaker 2>into the stratosphere. So that's how it got started. By

536
00:26:21.839 --> 00:26:26.039
<v Speaker 2>the way it was all the model was completely different

537
00:26:26.279 --> 00:26:29.079
<v Speaker 2>and it evolved into what it is today. So what

538
00:26:29.680 --> 00:26:31.799
<v Speaker 2>we're doing today is one hundred percent this is what

539
00:26:31.839 --> 00:26:32.160
<v Speaker 2>it is.

540
00:26:32.720 --> 00:26:34.440
<v Speaker 3>That's great, Yeah, it's kind of rich.

541
00:26:34.480 --> 00:26:38.279
<v Speaker 1>There's an anecdote from Jim Rogers, who again he's somebody

542
00:26:38.279 --> 00:26:40.039
<v Speaker 1>who worked with George Sos, but of course he's been

543
00:26:40.079 --> 00:26:42.119
<v Speaker 1>on a lot of financial programming, and he said he

544
00:26:42.160 --> 00:26:44.559
<v Speaker 1>had because he knew about business. He said, I had

545
00:26:44.599 --> 00:26:47.960
<v Speaker 1>a wealthy woman who asked me, what's the best business

546
00:26:47.960 --> 00:26:50.720
<v Speaker 1>school I can send my son to? And he said,

547
00:26:51.200 --> 00:26:53.920
<v Speaker 1>rather than sending him to and this is wild back

548
00:26:54.680 --> 00:26:57.839
<v Speaker 1>and spending one hundred thousand dollars, which would be it'd

549
00:26:57.880 --> 00:27:00.240
<v Speaker 1>be a lot more than that today. But anyway, rather

550
00:27:00.279 --> 00:27:02.720
<v Speaker 1>than spending all that money, just give him that amount

551
00:27:02.759 --> 00:27:04.839
<v Speaker 1>of money and let him start a business, and whether

552
00:27:04.880 --> 00:27:07.519
<v Speaker 1>that business succeeds or fails, he'll learn more than he

553
00:27:07.559 --> 00:27:12.079
<v Speaker 1>would getting an MBA. And so that really is the issue,

554
00:27:12.240 --> 00:27:14.880
<v Speaker 1>the trial and error aspect. Actually just getting your hands

555
00:27:14.880 --> 00:27:17.039
<v Speaker 1>dirty and jumping in on this stuff. That's the way

556
00:27:17.079 --> 00:27:19.440
<v Speaker 1>you get your education. I guess that's the way that

557
00:27:19.480 --> 00:27:21.599
<v Speaker 1>you fine tune things for you as well. Talk a

558
00:27:21.599 --> 00:27:24.799
<v Speaker 1>little bit about how the monetization works in terms of

559
00:27:24.960 --> 00:27:27.359
<v Speaker 1>connecting with advertisers. You know, what does that look like

560
00:27:27.440 --> 00:27:30.480
<v Speaker 1>for the people that are doing the reporting and putting

561
00:27:30.519 --> 00:27:31.039
<v Speaker 1>it out there.

562
00:27:31.559 --> 00:27:34.039
<v Speaker 2>So the way our content creators work is they submitted

563
00:27:34.039 --> 00:27:37.119
<v Speaker 2>an article. There's an approval process, not that we're fact

564
00:27:37.160 --> 00:27:39.200
<v Speaker 2>checking it, it's to make sure it goes in the

565
00:27:39.200 --> 00:27:42.880
<v Speaker 2>proper subject right. If you're doing a football game, it

566
00:27:42.920 --> 00:27:47.400
<v Speaker 2>doesn't go in business. And then and then the geography,

567
00:27:47.519 --> 00:27:49.839
<v Speaker 2>what market it goes to, And the reason for that

568
00:27:50.000 --> 00:27:52.000
<v Speaker 2>is what we found was if we let left that

569
00:27:52.160 --> 00:27:54.000
<v Speaker 2>up to the content creators, there'd be no need for

570
00:27:54.039 --> 00:27:56.759
<v Speaker 2>any section except front page national news. That would be it.

571
00:27:56.759 --> 00:27:58.920
<v Speaker 2>It doesn't matter if your kids literally came or whatever

572
00:27:58.960 --> 00:28:02.519
<v Speaker 2>it is. We have to make sure it goes proper

573
00:28:02.559 --> 00:28:05.279
<v Speaker 2>subject of proper geography. But the way it works is

574
00:28:06.160 --> 00:28:09.720
<v Speaker 2>the content creators get an email once it's done saying congratulations,

575
00:28:09.720 --> 00:28:13.000
<v Speaker 2>your article has been published. Here's a direct link to

576
00:28:13.039 --> 00:28:15.440
<v Speaker 2>your article you could share on social media. And what

577
00:28:15.480 --> 00:28:17.559
<v Speaker 2>they do is they share the link with the people

578
00:28:17.640 --> 00:28:21.160
<v Speaker 2>that follow them. So let's say you have ten thousand

579
00:28:21.200 --> 00:28:24.200
<v Speaker 2>people on Facebook or x that follow you, that link

580
00:28:24.240 --> 00:28:27.319
<v Speaker 2>goes out and then every time somebody clicks that article,

581
00:28:28.200 --> 00:28:30.319
<v Speaker 2>you get a percentage of the ad revenue from the

582
00:28:30.400 --> 00:28:33.920
<v Speaker 2>advertisers that have selected your type of content to run around. So,

583
00:28:33.920 --> 00:28:36.480
<v Speaker 2>to make it real simple, I have people that do

584
00:28:36.599 --> 00:28:39.680
<v Speaker 2>cooking shows that goes in my food and wine section.

585
00:28:39.799 --> 00:28:42.359
<v Speaker 2>So if you sell pots and pans, you don't want

586
00:28:42.400 --> 00:28:44.680
<v Speaker 2>to be in conservative news. You want to be on

587
00:28:44.839 --> 00:28:47.599
<v Speaker 2>the around cooking late itself, right, But if you sell

588
00:28:47.680 --> 00:28:51.519
<v Speaker 2>American flags, you want to be around conservative content. So

589
00:28:51.720 --> 00:28:54.960
<v Speaker 2>it's just all if somebody's reading a golf story and

590
00:28:55.039 --> 00:28:57.480
<v Speaker 2>you sell golf clubs, you have to know the only

591
00:28:57.480 --> 00:29:00.519
<v Speaker 2>reason they're reading that article is because they play, so

592
00:29:00.559 --> 00:29:04.160
<v Speaker 2>it's a slam dunk. So it's just a piece of

593
00:29:04.160 --> 00:29:07.599
<v Speaker 2>that they're supporting the content creators. They get a piece

594
00:29:07.640 --> 00:29:09.799
<v Speaker 2>of that ad revenue, and that's how it works.

595
00:29:10.200 --> 00:29:10.680
<v Speaker 3>That's great.

596
00:29:10.720 --> 00:29:13.839
<v Speaker 1>So basically what you're doing is you're marrying the content

597
00:29:14.000 --> 00:29:16.279
<v Speaker 1>with the type of advertiser that wants to do that.

598
00:29:16.359 --> 00:29:19.319
<v Speaker 1>So that makes the marketplace for people that are there.

599
00:29:19.599 --> 00:29:24.319
<v Speaker 2>The advertisers actually select the content themselves. They're marrying, yes,

600
00:29:24.359 --> 00:29:27.039
<v Speaker 2>but in essence yes, so they can say they can

601
00:29:27.119 --> 00:29:28.519
<v Speaker 2>log in and say I want my AD to go

602
00:29:28.559 --> 00:29:31.480
<v Speaker 2>to this city or this county or this zip code

603
00:29:31.559 --> 00:29:35.279
<v Speaker 2>or this state, and then I want these three categories

604
00:29:35.440 --> 00:29:38.759
<v Speaker 2>to run my ad around. And that's how it works.

605
00:29:39.079 --> 00:29:42.160
<v Speaker 2>And so because the amount of content creators we have,

606
00:29:42.680 --> 00:29:46.680
<v Speaker 2>we get a fairly large audience coming to this site,

607
00:29:47.119 --> 00:29:50.880
<v Speaker 2>and so they when they buy an ad, they set

608
00:29:50.880 --> 00:29:54.480
<v Speaker 2>a budget. It could be one hundred dollars fifty bucks,

609
00:29:54.519 --> 00:29:57.279
<v Speaker 2>one thousand, bucks three thousand bucks, and they get exactly

610
00:29:57.359 --> 00:29:59.559
<v Speaker 2>what they pay for because we're an impression based ad model.

611
00:29:59.559 --> 00:30:02.440
<v Speaker 2>We're not a through ad model. So you know that's

612
00:30:02.440 --> 00:30:05.160
<v Speaker 2>why national ads are run out of penny a pop.

613
00:30:05.400 --> 00:30:08.680
<v Speaker 2>They're basically no money. The beauty is, though, I could

614
00:30:08.680 --> 00:30:10.759
<v Speaker 2>sit ten ads around a story, so when an ad

615
00:30:10.799 --> 00:30:13.839
<v Speaker 2>gets clicked or when a page gets clicked, that page

616
00:30:13.839 --> 00:30:17.880
<v Speaker 2>produces ten cents. But here's the thing. The real money

617
00:30:18.359 --> 00:30:20.880
<v Speaker 2>is not in the national ads, David, It's in the

618
00:30:20.920 --> 00:30:25.039
<v Speaker 2>local ads because I get ten times the money. So

619
00:30:25.079 --> 00:30:28.319
<v Speaker 2>you could have Joe's Pizza who only advertises in one

620
00:30:28.400 --> 00:30:31.160
<v Speaker 2>or two zip codes, Well, his CPM rate is going

621
00:30:31.200 --> 00:30:33.759
<v Speaker 2>to be ten times higher, but it's targeted. What's his

622
00:30:33.759 --> 00:30:35.640
<v Speaker 2>bill going to be five bucks a month? Twenty bucks

623
00:30:35.640 --> 00:30:38.799
<v Speaker 2>a month in one zip code in Chicago is the point.

624
00:30:39.319 --> 00:30:42.759
<v Speaker 2>So he doesn't care. So when somebody clicks that page,

625
00:30:42.920 --> 00:30:45.799
<v Speaker 2>it looks to the advertisers, says, who wants to advertise

626
00:30:45.799 --> 00:30:48.640
<v Speaker 2>in this spot? Well, it takes the highest big it's

627
00:30:48.680 --> 00:30:52.759
<v Speaker 2>always the local guard. So in our model, the Joe's

628
00:30:52.759 --> 00:30:55.480
<v Speaker 2>Pizzas of the world trump the home depots in the world.

629
00:30:56.039 --> 00:30:57.079
<v Speaker 3>That's great, that's great.

630
00:30:57.119 --> 00:30:58.359
<v Speaker 2>I like guess I like it.

631
00:30:58.440 --> 00:31:02.240
<v Speaker 1>Oh yeah, like a like a business model and that

632
00:31:02.880 --> 00:31:06.359
<v Speaker 1>features local businesses and a news model that features local news.

633
00:31:06.400 --> 00:31:09.920
<v Speaker 1>I think keeping it local really is the key. It's

634
00:31:09.920 --> 00:31:12.440
<v Speaker 1>great that you're doing this, and it's something that we've

635
00:31:12.440 --> 00:31:14.119
<v Speaker 1>looked at before, and it's something we're going to have

636
00:31:14.160 --> 00:31:16.480
<v Speaker 1>to try to get our ducks in a row and

637
00:31:16.480 --> 00:31:18.960
<v Speaker 1>try to get connected with that as well. I think,

638
00:31:19.559 --> 00:31:22.319
<v Speaker 1>thank you so much, Jim. Great talking to you. It's

639
00:31:22.400 --> 00:31:24.519
<v Speaker 1>a wonderful model, and I think it's going to be

640
00:31:24.640 --> 00:31:28.119
<v Speaker 1>very helpful for a lot of people who are consumers

641
00:31:28.200 --> 00:31:30.200
<v Speaker 1>as well as creators. But it is something that is

642
00:31:30.240 --> 00:31:34.920
<v Speaker 1>desperately needed. We really need to not lose connection with

643
00:31:35.039 --> 00:31:38.160
<v Speaker 1>the reality that's right around us, with our community. That's

644
00:31:38.200 --> 00:31:40.480
<v Speaker 1>where we build things, I think and.

645
00:31:40.599 --> 00:31:43.680
<v Speaker 2>Kind of percent. I mean, look, I told you before

646
00:31:43.839 --> 00:31:45.799
<v Speaker 2>the reason we're in the mess we're in today is

647
00:31:45.839 --> 00:31:50.240
<v Speaker 2>because you have six institutions that control all the media, everything,

648
00:31:50.279 --> 00:31:54.680
<v Speaker 2>They own everything, right, all that stuff is dissipating. What

649
00:31:54.799 --> 00:31:57.799
<v Speaker 2>we do will become the next mainstream media. And you know,

650
00:31:57.880 --> 00:31:59.960
<v Speaker 2>and so my background, by the way, as I told you,

651
00:32:00.599 --> 00:32:03.279
<v Speaker 2>has been capital raising for years. That's all I've ever done.

652
00:32:03.279 --> 00:32:06.559
<v Speaker 2>It raised capital for private deals. This one here. You know,

653
00:32:06.640 --> 00:32:09.720
<v Speaker 2>I remember going to it was one of those Reawakened

654
00:32:09.720 --> 00:32:12.599
<v Speaker 2>America tours in Miami. There were five thousand people that

655
00:32:12.640 --> 00:32:15.000
<v Speaker 2>showed up there for that event, and I looked around

656
00:32:15.000 --> 00:32:18.200
<v Speaker 2>and I said, Wow, these are the people that are

657
00:32:18.240 --> 00:32:20.400
<v Speaker 2>like my people, right, these are the people that need

658
00:32:20.440 --> 00:32:23.759
<v Speaker 2>to own my product because it's you know, they're the patriots, right,

659
00:32:24.240 --> 00:32:27.799
<v Speaker 2>and not the institutional money. And normally when you you know,

660
00:32:27.839 --> 00:32:31.799
<v Speaker 2>my relationships I have are with all institutional players that

661
00:32:31.920 --> 00:32:35.039
<v Speaker 2>and the reason is they all look for deals that

662
00:32:35.079 --> 00:32:37.319
<v Speaker 2>are the next Facebook. They have all the money and

663
00:32:37.359 --> 00:32:40.200
<v Speaker 2>they look for the deals, and that's all they do

664
00:32:40.279 --> 00:32:43.039
<v Speaker 2>for a living. And so I said to I said

665
00:32:43.039 --> 00:32:46.200
<v Speaker 2>to somebody, I said, you know, it's a shame that

666
00:32:46.279 --> 00:32:48.160
<v Speaker 2>when you do a private placement it can only be

667
00:32:48.200 --> 00:32:51.200
<v Speaker 2>accredited investors. And somebody told me there was something called

668
00:32:51.240 --> 00:32:54.039
<v Speaker 2>in equity crowdfund. I don't know if you're familiar with them. No,

669
00:32:54.759 --> 00:32:57.799
<v Speaker 2>it so what it is is it's a private placement

670
00:32:58.079 --> 00:33:01.440
<v Speaker 2>done through a brokerage firm, but it opens it up

671
00:33:01.440 --> 00:33:04.400
<v Speaker 2>to everybody. So before, like you never got a call

672
00:33:04.440 --> 00:33:07.200
<v Speaker 2>from Silicon Valley saying, hey, David, I've got some Facebook

673
00:33:07.240 --> 00:33:10.240
<v Speaker 2>stock for a dollar heavy. Okay, well, the reason I'm

674
00:33:10.240 --> 00:33:12.039
<v Speaker 2>going to tell you who it went to. It went

675
00:33:12.079 --> 00:33:16.000
<v Speaker 2>to all their friends, right, So every single tech giant

676
00:33:16.279 --> 00:33:18.880
<v Speaker 2>that's out there was funded from Silicon Valley, from a

677
00:33:18.920 --> 00:33:26.400
<v Speaker 2>handful of people. Like like bitcoin decentralizes currency, and like

678
00:33:26.480 --> 00:33:31.640
<v Speaker 2>our product decentralizes the news business, these equity crowdfunds decentralized

679
00:33:31.680 --> 00:33:34.400
<v Speaker 2>Silicon Valley because all of a sudden, it opens you

680
00:33:34.480 --> 00:33:37.759
<v Speaker 2>up to the whole world. Now you're limited. Anybody can participate,

681
00:33:38.400 --> 00:33:40.519
<v Speaker 2>but you're limited in the amount of money that you

682
00:33:40.559 --> 00:33:43.240
<v Speaker 2>could put in. So it's based on income and it's

683
00:33:43.279 --> 00:33:46.799
<v Speaker 2>controlled from a brokerage firm. So when you log in

684
00:33:46.839 --> 00:33:50.400
<v Speaker 2>to make an investment, you can only put in a

685
00:33:50.440 --> 00:33:52.880
<v Speaker 2>maximum amount based on your income. And if you don't

686
00:33:52.920 --> 00:33:55.000
<v Speaker 2>tell them your income, you're limited to twenty five hundred

687
00:33:55.000 --> 00:33:58.839
<v Speaker 2>dollars in any given year. So what we did was

688
00:33:59.039 --> 00:34:01.920
<v Speaker 2>our companies raised capital and so we've raised a lot

689
00:34:01.960 --> 00:34:06.480
<v Speaker 2>of money and rather than go to the institutions we

690
00:34:06.559 --> 00:34:08.960
<v Speaker 2>said to we said, you know, if we're really going

691
00:34:09.000 --> 00:34:11.639
<v Speaker 2>to be a people powered press, like a news organization

692
00:34:11.719 --> 00:34:14.480
<v Speaker 2>that's by the people for the people, what would you

693
00:34:14.519 --> 00:34:16.000
<v Speaker 2>say to me if I told you, oh, by the way.

694
00:34:16.000 --> 00:34:20.880
<v Speaker 2>I just got an investment for black Rocket pay Card. Okay,

695
00:34:20.639 --> 00:34:23.039
<v Speaker 2>So I said, okay, so that ain't going to fly

696
00:34:23.159 --> 00:34:26.119
<v Speaker 2>in my world. But let's open this up to the

697
00:34:26.159 --> 00:34:29.000
<v Speaker 2>public and let the people own the product. So the

698
00:34:29.039 --> 00:34:31.480
<v Speaker 2>reason I'm telling you that is because we have a

699
00:34:31.559 --> 00:34:34.519
<v Speaker 2>private placement where people can actually participate in that. And

700
00:34:34.599 --> 00:34:36.039
<v Speaker 2>the way they would do that is they would go

701
00:34:36.079 --> 00:34:38.039
<v Speaker 2>to your news and go to the bottom it clicked

702
00:34:38.079 --> 00:34:40.079
<v Speaker 2>the button that says invest where they'll take them to

703
00:34:40.119 --> 00:34:42.599
<v Speaker 2>a page calls Issuance Express, which is owned by North

704
00:34:42.599 --> 00:34:45.119
<v Speaker 2>Capital Partners, and they could read about what we're doing,

705
00:34:45.159 --> 00:34:47.440
<v Speaker 2>and if they want to participate, they can click the

706
00:34:47.519 --> 00:34:50.239
<v Speaker 2>link and you know, make an investment. They can spend

707
00:34:50.239 --> 00:34:52.440
<v Speaker 2>two hundred dollars or they could spend anywhere in between.

708
00:34:52.440 --> 00:34:54.639
<v Speaker 2>But I thought that was the smart way to do

709
00:34:54.679 --> 00:34:57.760
<v Speaker 2>with David. And the reason is I don't want institutional

710
00:34:57.800 --> 00:35:00.159
<v Speaker 2>money in this deal, not on this round. I'll be

711
00:35:00.239 --> 00:35:03.199
<v Speaker 2>doing another one shortly after this one is done, and

712
00:35:03.239 --> 00:35:05.639
<v Speaker 2>then there'll be a public offering. That one's already in

713
00:35:05.679 --> 00:35:07.719
<v Speaker 2>the works, and we already have that all put in place.

714
00:35:07.719 --> 00:35:09.679
<v Speaker 2>And by the way, we're an operating business, so we're

715
00:35:09.679 --> 00:35:12.880
<v Speaker 2>already up and running. The next step is bringing this

716
00:35:12.960 --> 00:35:16.800
<v Speaker 2>from the five thousand content rereaders. We have to fifty thousand,

717
00:35:16.800 --> 00:35:20.239
<v Speaker 2>which I'm ten percent there. And once we're there, holy crap,

718
00:35:20.719 --> 00:35:24.639
<v Speaker 2>you got a beast. Think about it. Fifty thousand news reporters.

719
00:35:25.199 --> 00:35:27.800
<v Speaker 2>We are the ten thousand palcarrilla. And by the way,

720
00:35:28.559 --> 00:35:32.800
<v Speaker 2>I figure we could do. You know, remember there's twenty

721
00:35:32.840 --> 00:35:35.000
<v Speaker 2>thousand cities, so if I only had five people a city,

722
00:35:35.000 --> 00:35:37.639
<v Speaker 2>it's one hundred thousand people. Okay, but you still have

723
00:35:37.679 --> 00:35:39.719
<v Speaker 2>that eighty twenty world. So my guess is over time

724
00:35:39.760 --> 00:35:41.400
<v Speaker 2>will bring out a million. You probably have a couple

725
00:35:41.519 --> 00:35:45.239
<v Speaker 2>hundred thousand active news reporters. But those news reporters are

726
00:35:45.280 --> 00:35:48.360
<v Speaker 2>doing things like I get like somebody that does local

727
00:35:48.400 --> 00:35:51.800
<v Speaker 2>business news, well they'll say this grocery stores open up

728
00:35:51.800 --> 00:35:54.880
<v Speaker 2>a new location in this place, or people that do

729
00:35:54.960 --> 00:35:58.440
<v Speaker 2>restaurant reviews, theater critics, you name it. But it's all

730
00:35:58.440 --> 00:36:00.800
<v Speaker 2>local all over the United State dates and all I'm

731
00:36:00.840 --> 00:36:04.079
<v Speaker 2>doing is building an army of news reporters. You want

732
00:36:04.119 --> 00:36:07.559
<v Speaker 2>to talk about power, This is where the people need

733
00:36:07.599 --> 00:36:09.880
<v Speaker 2>to own this product. That's why we're doing it that way.

734
00:36:09.960 --> 00:36:12.360
<v Speaker 2>So I just wanted to share that because I'm looking

735
00:36:12.400 --> 00:36:16.239
<v Speaker 2>for I'm looking for content creators, which somebody like you

736
00:36:16.280 --> 00:36:19.079
<v Speaker 2>should be on my platform. And then people that you

737
00:36:19.280 --> 00:36:21.559
<v Speaker 2>want to own a piece of what we're doing. We

738
00:36:21.639 --> 00:36:24.079
<v Speaker 2>have an equity crowdfund we're doing. They can do that.

739
00:36:24.079 --> 00:36:24.519
<v Speaker 3>That's great.

740
00:36:24.559 --> 00:36:26.599
<v Speaker 1>And local businesses, it's a great place for them to

741
00:36:26.639 --> 00:36:29.119
<v Speaker 1>hoper local business. Yeah, and I have a comment here

742
00:36:29.159 --> 00:36:33.920
<v Speaker 1>from b Su says it's very exciting. Said the scariest

743
00:36:33.960 --> 00:36:37.039
<v Speaker 1>part of COVID was that there was no local news,

744
00:36:37.639 --> 00:36:38.239
<v Speaker 1>and that.

745
00:36:38.280 --> 00:36:39.599
<v Speaker 3>Really is true. It's very different.

746
00:36:39.639 --> 00:36:42.239
<v Speaker 1>You know a lot of people were putting things head

747
00:36:42.239 --> 00:36:45.119
<v Speaker 1>and miss on social media, but that's the key thing.

748
00:36:45.239 --> 00:36:47.960
<v Speaker 1>The local news was just not reporting on that. As

749
00:36:48.000 --> 00:36:52.119
<v Speaker 1>some people have said here, the local isn't the only

750
00:36:52.119 --> 00:36:55.039
<v Speaker 1>answer if your hometown is corrupted. Well, if you've got

751
00:36:55.039 --> 00:36:57.719
<v Speaker 1>some people who are doing local news, they can talk

752
00:36:57.760 --> 00:36:59.559
<v Speaker 1>about the corruption that is there and they can get

753
00:36:59.599 --> 00:37:02.599
<v Speaker 1>that public there. That's not going to happen with the

754
00:37:02.599 --> 00:37:07.239
<v Speaker 1>focus being strictly on national news that's there. So I

755
00:37:07.239 --> 00:37:09.800
<v Speaker 1>think that's a really key thing. It's great talking to you,

756
00:37:10.480 --> 00:37:12.559
<v Speaker 1>Thank you, Sam. And it is very exciting. As you

757
00:37:12.559 --> 00:37:16.239
<v Speaker 1>point out, people have an opportunity to get information about

758
00:37:16.239 --> 00:37:19.760
<v Speaker 1>what is happening locally. They can be an information content provider.

759
00:37:20.119 --> 00:37:22.559
<v Speaker 1>They can actually participate in this if they like the

760
00:37:22.559 --> 00:37:24.599
<v Speaker 1>business model, and I think it is a great business model.

761
00:37:24.599 --> 00:37:27.440
<v Speaker 1>I think you're right. It is all going in that direction.

762
00:37:28.119 --> 00:37:32.440
<v Speaker 1>And you know, we look at the big the big

763
00:37:32.480 --> 00:37:35.119
<v Speaker 1>news names that are out there and really what they

764
00:37:35.159 --> 00:37:38.719
<v Speaker 1>are like a giant, dead, hollowed out tree and it

765
00:37:38.760 --> 00:37:41.400
<v Speaker 1>may look very, very imposing, but it's ready to just

766
00:37:41.400 --> 00:37:43.800
<v Speaker 1>collapse on its own weight. And I think that really

767
00:37:43.840 --> 00:37:45.960
<v Speaker 1>is the case with what's going on with the major

768
00:37:46.280 --> 00:37:51.760
<v Speaker 1>news organizations. Again, it is yournews dot com, hyperlocal independent

769
00:37:51.840 --> 00:37:54.079
<v Speaker 1>journalism website, and there's a lot of different ways that

770
00:37:54.119 --> 00:37:57.119
<v Speaker 1>you can participate in that. Thank you so much, Sam,

771
00:37:57.159 --> 00:37:57.719
<v Speaker 1>I appreciate it.

772
00:37:58.159 --> 00:38:00.360
<v Speaker 2>Oh, thank you. Good to see you, David, to see

773
00:38:00.360 --> 00:38:02.519
<v Speaker 2>you again at that, Thanks you too.

774
00:38:13.039 --> 00:38:19.199
<v Speaker 1>The common man, they created common Core, They've dumbed down

775
00:38:19.239 --> 00:38:23.079
<v Speaker 1>our children. They created common Past to track and control us.

776
00:38:23.360 --> 00:38:27.280
<v Speaker 1>They're Commons project to make sure the commoners own nothing

777
00:38:28.239 --> 00:38:32.880
<v Speaker 1>and the communist future. They see the common man as simple,

778
00:38:33.360 --> 00:38:38.239
<v Speaker 1>unsophisticated ordinary. But each of us has worth and dignity

779
00:38:38.440 --> 00:38:43.280
<v Speaker 1>created in the image of God. That is what we

780
00:38:43.360 --> 00:38:46.159
<v Speaker 1>have in common. That is what they want to take away.

781
00:38:47.000 --> 00:38:52.679
<v Speaker 1>Their most powerful weapons are isolation, deception, intimidation. They desire

782
00:38:52.719 --> 00:38:56.639
<v Speaker 1>to know everything about us, while they hide everything from us.

783
00:38:57.679 --> 00:39:00.360
<v Speaker 1>It's time to turn that around and expose is what

784
00:39:00.480 --> 00:39:04.239
<v Speaker 1>they want to hide. Please share the information and links

785
00:39:04.280 --> 00:39:08.199
<v Speaker 1>you'll find at the Davidnightshow dot com. Thank you for listening,

786
00:39:08.559 --> 00:39:16.719
<v Speaker 1>Thank you for sharing. If you can't support us financially,

787
00:39:16.880 --> 00:39:41.320
<v Speaker 1>please keep us in your prayers. Ddavidnightshow dot com