Speaker 1: Joining us now is Sam Anthony of yournews dot com. Again,
Speaker 1: a hyperlocal news content distribution platform. It's also a way
Speaker 1: that you can monetize your reporting locally, and I think
Speaker 1: this is really vital. I think it's vital for us
Speaker 1: to have an independent media. I think it's vital for
Speaker 1: us to have local information. And I think that all
Speaker 1: politics is ultimately local, even though we have to understand
Speaker 1: what the national and the global agenda is. That's the
Speaker 1: context for it and that's where it's coming out. But
Speaker 1: the way that you stop it is going to be locally,
Speaker 1: I think. So joining us now is Sam Anthony. Thank
Speaker 1: you for joining us, Sam.
Speaker 2: They've great to be here. Good to see you again.
Speaker 1: Good to see you. Tell us a little bit about
Speaker 1: your news dot com. It's been a while since we talked.
Speaker 2: Yeah, and by the way, a lot has changed. But
Speaker 2: I mean in terms of our growth, we've been expanding
Speaker 2: and growing every day. So for your audience, it's your
Speaker 2: news dot com is a hyper local news platform, so
Speaker 2: it would look like a news website, but we're in
Speaker 2: every city in the United States, so what we have
Speaker 2: is massive scale. We could serve news to a city,
Speaker 2: to a county, to a market, state, regional, or national.
Speaker 2: The model is really the exact replication of the physical world,
Speaker 2: like how the media industry works, minus all the print
Speaker 2: and distribution costs, and it allows the public to interact
Speaker 2: and share in the narrative locally and in essence put
Speaker 2: the power of the press back in the hands that
Speaker 2: the people where it belongs. That's that's the short version.
Speaker 3: That's great.
Speaker 1: So people go to New York News dot com and
Speaker 1: then I guess they can put in their zip code
Speaker 1: and you'll connect them with that. Is that how it
Speaker 1: works from the.
Speaker 2: Not only do we have local news, we have national news,
Speaker 2: and we're expanding and growing daily. We're onboarding news reporters
Speaker 2: every single day. So it just keeps getting bigger and
Speaker 2: bigger and bigger. And by the way, the reason for
Speaker 2: that is, I don't know if you know the state,
Speaker 2: but on you know, I get all my content creators,
Speaker 2: many of them from people that were part of the
Speaker 2: you know, they were displaced in the media industry because
Speaker 2: they of all the layoffs. Right. So there's roughly a
Speaker 2: half a million people on LinkedIn that call themselves freelance journalists.
Speaker 2: There's a couple hundred thousand students that came out of
Speaker 2: school and they have nowhere to go. So you know,
Speaker 2: there's nobody hiring in the space. So for me, this
Speaker 2: is this is our platform is a natural migration and
Speaker 2: so that's what's happening. So we're starting to onboard people,
Speaker 2: a lot of them. Currently, by the way, we have
Speaker 2: over five thousand news reporters, a little over fifty three hundred.
Speaker 3: Wow.
Speaker 1: I think it really is going to explode because the
Speaker 1: big guys are consolidating rapidly. You know, you look at
Speaker 1: the Ellison family. They're pulling together print media, they're pulling
Speaker 1: together TV, social media, Internet, as well as the Hollywood films.
Speaker 1: I mean, they're going for every bit of communication. And
Speaker 1: then a lot of these people are replacing reporters with AI.
Speaker 1: So somebody wants to get some real honest reporting on
Speaker 1: the ground. That's going to be the wave of the future,
Speaker 1: I think completely.
Speaker 2: So you know, remember back in the in the eighties,
Speaker 2: there was over five hundred independent news outlets. Today, David,
Speaker 2: they're six. Okay, it was all it was all consolidated.
Speaker 2: So not for nothing. But if you want to know
Speaker 2: why we're in the mess we're in today, it's because
Speaker 2: of the media. And because you know, because it's centralized news, right,
Speaker 2: everybody's seen the Sinclair Broadcasting videos where you had those
Speaker 2: you know, thirty or forty TV saying the same thing
Speaker 2: at the same time. Well, you have to know it
Speaker 2: came from corporate. They're just reading a teleprom Yeah, so
Speaker 2: all that, you know, and by the way, I'm going
Speaker 2: to give you some other stance.
Speaker 1: And it's not finished. It's not going to be you know,
Speaker 1: it's not going to stay at six. It's going to
Speaker 1: come down to one and two or something like that.
Speaker 2: That that's going to go to zero. I don't think
Speaker 2: it's going to be around more than another four or
Speaker 2: five years. And the reason the reason I say that
Speaker 2: is I'm going to give you the exact answer. Do
Speaker 2: you remember around you know, eighty eight to nineties, those
Speaker 2: early nineties, you know that television reached over fifty percent
Speaker 2: of the population, right, somebody tuned into some station at
Speaker 2: some point in time. Do you know what the daily
Speaker 2: numbers are? Now?
Speaker 3: No, what are they?
Speaker 2: I'm going to tell you what they are. This is
Speaker 2: for every single news network combined, CNNABCNBCMSNBC two and a
Speaker 2: half million daily. It's literally less than one percent. And
Speaker 2: here's the reason. In nineteen ninety what options did we have? Four? Okay,
Speaker 2: that was it. Today there's forty million of them. You
Speaker 2: ever go to YouTube, We're going to rumble, that's right,
Speaker 2: So it's options. You ever go to TikTok Instagram? So
Speaker 2: you know, as I tell people, YouTube is a created
Speaker 2: a technology where anybody could be a broadcaster. And there's
Speaker 2: only two things that are going to happen. You're either
Speaker 2: going to sink or swim. Either the public likes what
Speaker 2: you do or they don't, and then you get monetized
Speaker 2: and you could earn some money off of it. And
Speaker 2: what I do is we do local news reporting. That's
Speaker 2: my niche, right because we do we could do the
Speaker 2: city council meeting of one city, well, that would be
Speaker 2: politics news for that city. But we provide a technology
Speaker 2: where anybody can become a news reporter. We call them
Speaker 2: citizen journalists. Now, keep in mind, most of the people
Speaker 2: we have are all seasoned veterans, but that doesn't mean
Speaker 2: that somebody that's a soccer mom in some city that
Speaker 2: is proactive in the community that everybody knows and trust
Speaker 2: can't become your next news reporter. Because if you're already
Speaker 2: going to the high school football game or the city
Speaker 2: council meeting or to school board meetings, why not report
Speaker 2: the news and share it with the community and make money.
Speaker 2: That's where it's all That's where it's all headed. I mean,
Speaker 2: this is a no brainer. Everything is moving to platforms. Okay,
Speaker 2: so you have two and a half million people on
Speaker 2: all networks combined, but yet YouTube has two billion people.
Speaker 1: And the problem was the problem with YouTube is that
Speaker 1: they've got their thumb on the scale in terms of
Speaker 1: what the content that they want to go out there.
Speaker 1: They will hide certain content and they'll promote other content.
Speaker 1: So how do you operate with that? How does that
Speaker 1: operate so that people know there's no censorship on your platform?
Speaker 2: So we are a free speech platform. There won't be
Speaker 2: any censorship. We do not fact check a thing. And
Speaker 2: the reason for that is we're not in the news business.
Speaker 2: I'm in the platform business. So as I'm going to
Speaker 2: ask you this question, David, as somebody who's broadcasting news,
Speaker 2: you have an audience of people that trust you, correct
Speaker 2: they like you. If you lied to them, how fast
Speaker 2: would it take for them to figure it out and
Speaker 2: leave you?
Speaker 3: Well?
Speaker 1: You know, that's an interesting thing because I said that
Speaker 1: to Alex about the stop the Steels thing. I said,
Speaker 1: you know, Alex, all you've got is your credibility. If
Speaker 1: you blow that on this, you tell people that they
Speaker 1: got twenty thousand people out there arresting people, I said,
Speaker 1: they're going to walk away from you. Of course that
Speaker 1: didn't happen. But that's the unfortunate thing that I've learned,
Speaker 1: is that people can still support someone who is lying
Speaker 1: to them, even after they realize that they've been lied to.
Speaker 1: But I think, right, I think it is very important
Speaker 1: to have that credibility, and I think that that is
Speaker 1: the consumer Many consumers.
Speaker 3: Will look for that.
Speaker 1: Not all of them will, A lot of them will
Speaker 1: just you know, they'll take something no matter how absurd.
Speaker 3: It is, and we'll run with it.
Speaker 1: But I agree with you in general that the marketplace
Speaker 1: has to be the one to decide what is genuine
Speaker 1: and what it is not. We can't have any minders
Speaker 1: who are doing that. We can't have the government doing it,
Speaker 1: we can't have the platforms doing it.
Speaker 3: And of course, if.
Speaker 1: You really stand with free speech, you've got the section
Speaker 1: two thirty which said, you know, we're not going to
Speaker 1: censor people because they are just a platform and we're
Speaker 1: not going to hold them responsible for the content that
Speaker 1: they put out. And we have governments who are constantly
Speaker 1: trying to get around that and hold people responsible for
Speaker 1: the content they put out and trying to make them
Speaker 1: into their government sensors and say, well, hey, it's not
Speaker 1: coming from us, it's coming from them. But it actually
Speaker 1: is coming from them. So we saw the big guys
Speaker 1: doing that. But kudos to you for keeping free speech platform.
Speaker 1: That is essential and it's very very essential for the
Speaker 1: local level as well. It's really hard to get that
Speaker 1: information on a local level because you've got to have
Speaker 1: a lot of people who are out there, you know. This,
Speaker 1: this basically brings that together. There's it's hard to get
Speaker 1: a marketplace for local news because if you get too
Speaker 1: hyper local, then you know, how do you find that audience. Well,
Speaker 1: the way that you find it is through your news
Speaker 1: dot com.
Speaker 2: Right, And I'm basically a platform. The marketplace decides what
Speaker 2: kind of content they want to read. Right, So we're
Speaker 2: a daily Just think of me as a Miami Herald
Speaker 2: or Chicago Tribune just on steroids. With the ability for
Speaker 2: the public to interact and contribute and post their own news, views, opinions,
Speaker 2: and classified So the second piece to this is, you
Speaker 2: know YouTube has a monetization model, Rumble has a monetization,
Speaker 2: x as a monetization, Facebook as a monetization So we
Speaker 2: have a monetization model for people that do news reporting
Speaker 2: where they could submit their work and then share in
Speaker 2: the ad rhythm. So again i'm the platform. But by
Speaker 2: the way, David, this is where it's all going. The
Speaker 2: future of news will be a hyper local news platform,
Speaker 2: most likely global, with a social component where you know,
Speaker 2: you could have everybody be able to contribute to the
Speaker 2: narrative and put the power to press in the hands
Speaker 2: of the people. It'll have a monetization model for content
Speaker 2: creators that do just for a living where they can
Speaker 2: make money off of their content, and a self service
Speaker 2: ad platform somebody could buy an ad, target it to
Speaker 2: one zip code everwhere in between. So it's you know
Speaker 2: the scale here. If everybody's been to a news website,
Speaker 2: so you've you know, there's like a sports page, right,
Speaker 2: so however, many ads that Miami Herald can put on
Speaker 2: their sports page we could do in one zip code.
Speaker 2: So it's literally like having seventy thousand times their inventory.
Speaker 2: There's the scale, and ads are on a best bid basis.
Speaker 2: So what we've created is a model that is truly
Speaker 2: advertisers supported.
Speaker 3: That's great, that's great.
Speaker 2: That's what we've made here. So this is the go ahead.
Speaker 1: Well, let's talk a little bit because I've got a
Speaker 1: lot of people in my audience that have they're they're
Speaker 1: very engaged and they do a lot of their own research.
Speaker 1: Many of them have started their own platforms other places.
Speaker 1: What does it look like for them if they want
Speaker 1: to come on and start doing reports there and get
Speaker 1: monetized on your platform, yournews dot com.
Speaker 2: So if they if they're doing news, if they want
Speaker 2: to do news reporting, we monetize that. So the way
Speaker 2: that they would do that is they go to your
Speaker 2: news dot com. Scroll to the bottom of the page.
Speaker 2: There's something that says become a citizen journalist. You could
Speaker 2: click that link and you could fill out the application.
Speaker 2: There's a couple of videos you could watch that are short.
Speaker 2: But if somebody's just interested in, like we have a
Speaker 2: lot of PR firms and nonprofits that leverage us. You know,
Speaker 2: maybe the cancer societies having a five K run, or
Speaker 2: some lawyer just made partner in Boston. You know, that's
Speaker 2: a business story in Boston. But those are not monetized.
Speaker 2: So we also have at the top of the page
Speaker 2: to submit your news because some people like to post
Speaker 2: classified their opinions stuff like that. But the journalist thing
Speaker 2: is for people that want to become journalists and they
Speaker 2: want to report news in the community, not report opinions. Right,
Speaker 2: there's no shortage of that. So if you're at the school,
Speaker 2: at the school board media or a high school football
Speaker 2: game and you want to report it, that's what that is.
Speaker 1: For MM and we had a lot of people who
Speaker 1: do that all the time. They just typically put it
Speaker 1: up for free on social media, and then we got
Speaker 1: a lot of professionals who will go out there and
Speaker 1: just scrape through the reports that are put up there
Speaker 1: for free compile them into an article. I've seen that
Speaker 1: done by a lot of people that I know that
Speaker 1: that's the way they put the stuff together. But of course,
Speaker 1: you know, people could do that and get monetized on
Speaker 1: yournews dot com if they want to go.
Speaker 3: Somewhere talk about classifieds. How does that operate?
Speaker 2: People could you know, click submit news and they could
Speaker 2: create an account and they could post a classified it's free.
Speaker 1: Oh it's free. Okay, well that's cool y. So you
Speaker 1: can sell local stuff there as well, so people it's
Speaker 1: a way for people to get away from the Facebook marketplace.
Speaker 2: It's another alternative. I mean, don't forget those. You know,
Speaker 2: those have been dominated by Craigslist and Facebook Marketplace. So
Speaker 2: we have another platform as we because I do get
Speaker 2: classifieds in all over the United States, but not like
Speaker 2: I get news stories because that's our niche is the
Speaker 2: local news. So we bring in, David about two thousand
Speaker 2: stories a day, two thousand I mean a week. Sorry,
Speaker 2: we bring in a couple thousand articles a week. But
Speaker 2: we keep growing, so you know, imagine when it gets
Speaker 2: to ten thousand and then you know, fifteen and twenty
Speaker 2: thousand news reporters. You know, you're really going to start
Speaker 2: to see tons of content coming in. And that's what
Speaker 2: this is all about. It's just what ultimately, at the
Speaker 2: end of the day, what we do will become the
Speaker 2: next mainstream media because the legacy media is it's just
Speaker 2: an antiquated product. It's not going to survive. Some people
Speaker 2: say it's not going to survive because they're lying. Has
Speaker 2: absolutely nothing to do with it. It's because the younger
Speaker 2: generation doesn't consume information that way. They consume it differently.
Speaker 2: And by the way, I don't know if you saw
Speaker 2: pad Week's numbers for mainstream media, but the age demographic
Speaker 2: that's between twenty five and fifty four, the first quarter,
Speaker 2: which is January February March, total viewership for that age
Speaker 2: group over every network was five hundred thousand people total
Speaker 2: over three months. Wow.
Speaker 3: Ok, essentially zero.
Speaker 2: And so you know, I mean I have my neighbors.
Speaker 2: They're in their eighties, eighty three years old, I think
Speaker 2: they are, and they watch CNN. Okay, so they believe
Speaker 2: everything that networks are telling them because they've grown up
Speaker 2: watching it, right, this is all they've ever had. So
Speaker 2: they don't get Internet, they don't you know, they have
Speaker 2: flip phones, they don't watch they don't turn into tune,
Speaker 2: into rumble or YouTube. All the stuff they get is
Speaker 2: from the network television stations. So they're always shocked when
Speaker 2: something happens, you know, you know, they're because CNN is
Speaker 2: not reporting it. So you know, oh, CNN saying that
Speaker 2: you know, Letitia James is really you know, she's being railroaded. Right,
Speaker 2: So even though she signed it. They're going to bypass
Speaker 2: that to say, this is just Trump going after it's crazy,
Speaker 2: but all that is eventually is going to be gone.
Speaker 3: Yeah. Yeah.
Speaker 1: They grew up on Walter Crinkite and he'd say every
Speaker 1: night and that's the way it is. And they believe
Speaker 1: that what he was telling them was the way that
Speaker 1: it was, and they didn't realize that he's getting a
Speaker 1: feed from the CIA.
Speaker 2: Exactly.
Speaker 3: Very interesting.
Speaker 1: Well, you know, I do think that that is the
Speaker 1: way that it's going to go, and clearly we need
Speaker 1: to have this kind of decentralization and local reporting.
Speaker 3: I'm sure that there's.
Speaker 1: A way Sences is on the computer that people can
Speaker 1: filter by a particular topic or keyword or something to
Speaker 1: pick up these reports as well.
Speaker 3: Right, if they're.
Speaker 1: Looking to find information about what's happening on school boards
Speaker 1: or something like that, because we see a lot of
Speaker 1: local reporting about school boards, that they could find all
Speaker 1: the different local reports about school boards and that type
Speaker 1: of thing.
Speaker 3: Right.
Speaker 2: So it's set up like a news website sports, business, politics,
Speaker 2: entertainment world. I got hockey, soccer, basketball, golf. So all
Speaker 2: you do is select the topic you want to read
Speaker 2: and if like you hate golf, you don't click it, okay.
Speaker 2: And so if you want politics for your area, it's
Speaker 2: local politics, that's it, and then that'll serve up the
Speaker 2: information because content is assigned to a subject, which would
Speaker 2: be a sports, business, politics, and then a geography, which
Speaker 2: could be a city or a county or a market
Speaker 2: or state, regional or national. So it's all based on
Speaker 2: geographical relevance. So obviously somebody's little league game is sports
Speaker 2: news for that city, but the high school football game
Speaker 2: is sports news for the market. Yeah, and the markets,
Speaker 2: by the way, we defined by television databates, like New
Speaker 2: York is number one, LA's number two, Chicago's number three,
Speaker 2: that Bay there's two hundred and ten of them.
Speaker 1: So if you're going to go through and you're going
Speaker 1: to look for news and politics, does show you your
Speaker 1: local stuff first? And then does if you keep looking
Speaker 1: down the fel you start getting into a wider and
Speaker 1: wider geographical areas.
Speaker 2: And how that works, So all the news is served
Speaker 2: to you based on geographical relevance. So if it's something
Speaker 2: that Trump did, its national news, it'll just appear in
Speaker 2: all zip codes. And I don't know if you want
Speaker 2: me to share my screen, but I could just show real.
Speaker 3: Quick sure, yeah, yeah, you want to do that? Yeah?
Speaker 2: Yeah, So this way, it's so much easier just to
Speaker 2: see it.
Speaker 1: Yeah, I think people like to see that. We had
Speaker 1: a video that you have that introduces it, but we
Speaker 1: had an issue playing it.
Speaker 3: So yeah, if you could just show the screen, that'd
Speaker 3: be great.
Speaker 2: Yeah, this won't take long. You have to I'm going
Speaker 2: to send a request. You have to open me up
Speaker 2: to share.
Speaker 3: Okay, you got that Lance, Okay, he's working on it.
Speaker 2: That's okay, Okay, here it is, So you tell me
Speaker 2: when you see what I'm looking at.
Speaker 3: We got it?
Speaker 2: Yeah, okay, So mine sets Palm City Flora Geo locates me.
Speaker 2: If you lived in Houston, it would open to Houston.
Speaker 2: So this website looks like a news website, correct, Yeah,
Speaker 2: and so I'm going to mouse over national news. There's
Speaker 2: your topics. Can you see them all? So if you
Speaker 2: wanted business, do you think you could get to it?
Speaker 3: It's pretty simple.
Speaker 2: You just click business. And by the way, all this
Speaker 2: news is all people powered press. There's only one exception.
Speaker 2: I buy a wirefeed for sports, but I'm starting to
Speaker 2: get a lot of them. So in another probably in
Speaker 2: another year. I wanted to need it. Okay, So I'm
Speaker 2: going to mouse over national news and here's all your
Speaker 2: different categories. Anybody could get that. It's the local news.
Speaker 2: So if I go to top stories, top stories is
Speaker 2: your front page for local. So in my market, Tina
Speaker 2: arrested after rock thrown through ice vehicle window at Ports
Speaker 2: Saint Lucy. Tin arrested if through TikTok bomb threat targeting
Speaker 2: Port Seint Lucy School. Because this is the market I'm in,
Speaker 2: all of this is local news for my air. Whereas
Speaker 2: if I went to another area, which this is soou Fall,
Speaker 2: South Dakota, and I'll go local top stories, You're going
Speaker 2: to see completely different news. Turner, what does this say?
Speaker 2: Turner County imposes tough conditions on the Freeman area. Whatever
Speaker 2: this is, work resumes. Okay. So here's the thing. All
Speaker 2: of this is boots on the ground. These are all
Speaker 2: my people reporting this news all over the United States,
Speaker 2: and we get it everywhere. I'll just do. The bigger
Speaker 2: the market, the more stuff we get, right, the bigger
Speaker 2: the population. So New York, I'm loaded with stuff, Chicago,
Speaker 2: I'm loaded with stuff. La I'm loaded with stuff. So
Speaker 2: this is nineteen year old charge with murder after double
Speaker 2: stabbing at a Sweeco Chick fil A. All of this
Speaker 2: is local stuff for the city of Chicago. Makes sense.
Speaker 2: And I mean, look, I could go on and on
Speaker 2: and on. Here's local politics. I mean. So the thing
Speaker 2: with us is the ability to be able to put
Speaker 2: stuff to a specific gr fe. So if you live
Speaker 2: chicago's in Cook County, Illinois, but so is Let's say
Speaker 2: I'm trying to think of a city like Franklin Park, Illinois. Well,
Speaker 2: if there's a city council meeting of Franklin Park, Illinois,
Speaker 2: it won't show up to any readers in Chicago because
Speaker 2: it's only politics. News for Franklin Park makes sense. And
Speaker 2: so and then you know, we distribute ads by geography,
Speaker 2: so we could do it to a city, a county,
Speaker 2: zip code, whatever it is. So this happens to be
Speaker 2: local stuff here. So that's so this I think this
Speaker 2: a picture's worth a thousand words. So we just do
Speaker 2: We do daily news all over the United States. But
Speaker 2: this website looks like a news website. It's a replication
Speaker 2: with local news in every market in America. And that's
Speaker 2: what we're building. So if I took I never been
Speaker 2: to Louisiana before, but like, I know more about what's
Speaker 2: happening in Louisiana in my own market because we can
Speaker 2: contact coming in at no perish. I don't even know
Speaker 2: where it is Shreveport, Louisiana. It comes in from all
Speaker 2: over the place. So let me stop sharing here. I
Speaker 2: hope that was a good description.
Speaker 3: Yeah, that's great.
Speaker 1: Yeah, it's good that we had the website that people
Speaker 1: could say, I've got a comment here for a listener.
Speaker 1: Naburu twenty twenty nine. Alternative news is seldom independent news
Speaker 1: these days, but on your site it is.
Speaker 3: Okay.
Speaker 2: So here's the thing. Everybody the way YouTube works or Rumble, David,
Speaker 2: you're the brand, right, Okay. Nobody calls you from Rumble
Speaker 2: or YouTube and tells you what to say. Right, you
Speaker 2: call yourself. It's your own show. So you're either going
Speaker 2: to say or swim with our platform. The news people
Speaker 2: are their own independent brands. They're the ones that have
Speaker 2: to bring the content, and they're the ones that have
Speaker 2: to build their own audience. What they're doing is leveraging
Speaker 2: platforms for distribution and monetization.
Speaker 3: HM.
Speaker 2: That's how the new world is going to work. There's
Speaker 2: going to be no big media company anymore. It's going
Speaker 2: to be platforms where millions of people can participate. Yes,
Speaker 2: that's where it's all going.
Speaker 3: I agree.
Speaker 1: Yeah, And and people are really and it's difficult to
Speaker 1: get news about what is happening locally.
Speaker 3: A lot of it is you know, just flaw or whatever.
Speaker 1: And so if you can get some people going to
Speaker 1: do political news and you know, put that, put that
Speaker 1: in there, that's a very important thing, especially if people
Speaker 1: people need to know what is going to be coming
Speaker 1: down the pike in terms of legislation that's going to
Speaker 1: be done at the state level.
Speaker 3: What about the state level.
Speaker 1: We talked about things that are happening at the town
Speaker 1: council and things like that. What about following at the
Speaker 1: state level if you want to if you want to
Speaker 1: filter it that way.
Speaker 2: So I get tons of state stuff State of Washington.
Speaker 2: I just did something in Mississippi somebody submitted, so state
Speaker 2: politics news, we get a ton of I mean, like
Speaker 2: you know, remember we're bringing in a couple thousand articles
Speaker 2: a week, so a lot of stuff is stuff, a
Speaker 2: lot of political stuff really, but you hit it on
Speaker 2: the head. So anybody could come up with the Monday
Speaker 2: night football game. It's the high school football game. That's
Speaker 2: the draw, that's what people want to see. So it's
Speaker 2: really about the local because that's what everybody's missing. All
Speaker 2: these local newspapers have went the way of the dinosaur,
Speaker 2: and it's coming with television too. Mark my words. I mean,
Speaker 2: think of the cost to produce the five or even
Speaker 2: on a local level, the physical cost to produce all
Speaker 2: that stuff. It's all going away.
Speaker 3: You know.
Speaker 2: What I'm seeing is you're going to have, like I said,
Speaker 2: the platforms are going to be the place where people broadcast.
Speaker 2: And by the way, we're multimedia, so I do audio, video,
Speaker 2: and print. It's not just written news like your show
Speaker 2: could be airing on here right now. We have a
Speaker 2: multimedia section and we have we get a lot of
Speaker 2: traffic to that page because I have hundreds of politically
Speaker 2: conservative content creators in there, hundreds of them, and then
Speaker 2: thousands of news reporters. That's the cool part.
Speaker 3: So that's great.
Speaker 1: So you can handle video as well, and then what
Speaker 1: about I mean, our show, for example, is three hours long,
Speaker 1: so we could cut that up into small snippets and put.
Speaker 2: Up No you use the embed code from rumble oh Okay,
Speaker 2: so it's really it's really playing on your rumble channel.
Speaker 3: I see.
Speaker 2: So for content creators that are on YouTuber, rumble or
Speaker 2: on Spotify, it's really an embed code that drives more
Speaker 2: traffic to your own channel. And if you're monetized, you're
Speaker 2: actually double dipping because now you're taking from two places,
Speaker 2: reaching two different audiences.
Speaker 3: That's great.
Speaker 1: Yeah, well, nice of the storm and liberty conspiracy. You
Speaker 1: guys need to take note of this. I think it'd
Speaker 1: be something be very helpful, be very helpful for us too.
Speaker 1: We've got to get on that as well, always looking
Speaker 1: for another platform. Tell us a little bit about how
Speaker 1: you got into this. Was your background in new or
Speaker 1: was this something as a businessman? You just saw how
Speaker 1: news was collapsing and realized there was an opportunity in this.
Speaker 2: So that's a good question. I'll tell you. I was
Speaker 2: never in the news business. I worked at a place
Speaker 2: called Lehman Brothers in Chicago. I ended up moving to
Speaker 2: Florida and worked at a couple of boutique firms. My
Speaker 2: thing was, you know, investment banking, and me and a
Speaker 2: couple of guys got together and we believed that the
Speaker 2: Internet was going to transform media. So we set out
Speaker 2: to build a platform that would ultimately replace it, and
Speaker 2: we failed miserably multiple times trying to figure this all
Speaker 2: out because you know, we're never in the business. So
Speaker 2: you know, basically I paid for my own education, I
Speaker 2: guess you could say. So. Then, you know, once we
Speaker 2: figured it out, you know, you had to go back
Speaker 2: to the drawing table because the model we had, and
Speaker 2: I'll give you the kind of the thing I thought
Speaker 2: made the most sense. You know, all these independent radio
Speaker 2: stations that are news talk stations that have like Stringer
Speaker 2: out there in like a news director. Back in twenty fifteen,
Speaker 2: we built an affiliate network of broadcast stations across the
Speaker 2: United States, kind of like you have ABCNBCCBS affiliates, right,
Speaker 2: We built affiliate network across the United States and broadcast stations.
Speaker 2: Then what happened was, over a two year span, almost
Speaker 2: all of them dropped off the network because are you
Speaker 2: ready for this? It was the first person to go
Speaker 2: when revenues declined, the news people. They let them all go,
Speaker 2: which means they didn't they didn't do news. So a
Speaker 2: couple of them told me, you better change your model,
Speaker 2: and I said, why they go? Sam do you listen
Speaker 2: to radio? I go, no, you go, well, neither would
Speaker 2: if I didn't know three stations, okay, because I get
Speaker 2: on serious radio and I turned on the car.
Speaker 3: So I.
Speaker 2: Finally decided, you know, you ever lay in bed and
Speaker 2: this is where I get my do my best work
Speaker 2: when I'm thinking at night, and I said, this needs
Speaker 2: to go to a monetization model. So ultimately we had
Speaker 2: to rip the engine out of the car. We had
Speaker 2: to replace it with something completely different, and then we
Speaker 2: had to test it and the monetization model is definitely
Speaker 2: the way to go. And so then what we did
Speaker 2: was we started on boarding a specific amount of people
Speaker 2: selling advertising, figuring the whole model out. The next step
Speaker 2: is we're now in the scaling boat to scale this
Speaker 2: into the stratosphere. So that's how it got started. By
Speaker 2: the way it was all the model was completely different
Speaker 2: and it evolved into what it is today. So what
Speaker 2: we're doing today is one hundred percent this is what
Speaker 2: it is.
Speaker 3: That's great, Yeah, it's kind of rich.
Speaker 1: There's an anecdote from Jim Rogers, who again he's somebody
Speaker 1: who worked with George Sos, but of course he's been
Speaker 1: on a lot of financial programming, and he said he
Speaker 1: had because he knew about business. He said, I had
Speaker 1: a wealthy woman who asked me, what's the best business
Speaker 1: school I can send my son to? And he said,
Speaker 1: rather than sending him to and this is wild back
Speaker 1: and spending one hundred thousand dollars, which would be it'd
Speaker 1: be a lot more than that today. But anyway, rather
Speaker 1: than spending all that money, just give him that amount
Speaker 1: of money and let him start a business, and whether
Speaker 1: that business succeeds or fails, he'll learn more than he
Speaker 1: would getting an MBA. And so that really is the issue,
Speaker 1: the trial and error aspect. Actually just getting your hands
Speaker 1: dirty and jumping in on this stuff. That's the way
Speaker 1: you get your education. I guess that's the way that
Speaker 1: you fine tune things for you as well. Talk a
Speaker 1: little bit about how the monetization works in terms of
Speaker 1: connecting with advertisers. You know, what does that look like
Speaker 1: for the people that are doing the reporting and putting
Speaker 1: it out there.
Speaker 2: So the way our content creators work is they submitted
Speaker 2: an article. There's an approval process, not that we're fact
Speaker 2: checking it, it's to make sure it goes in the
Speaker 2: proper subject right. If you're doing a football game, it
Speaker 2: doesn't go in business. And then and then the geography,
Speaker 2: what market it goes to, And the reason for that
Speaker 2: is what we found was if we let left that
Speaker 2: up to the content creators, there'd be no need for
Speaker 2: any section except front page national news. That would be it.
Speaker 2: It doesn't matter if your kids literally came or whatever
Speaker 2: it is. We have to make sure it goes proper
Speaker 2: subject of proper geography. But the way it works is
Speaker 2: the content creators get an email once it's done saying congratulations,
Speaker 2: your article has been published. Here's a direct link to
Speaker 2: your article you could share on social media. And what
Speaker 2: they do is they share the link with the people
Speaker 2: that follow them. So let's say you have ten thousand
Speaker 2: people on Facebook or x that follow you, that link
Speaker 2: goes out and then every time somebody clicks that article,
Speaker 2: you get a percentage of the ad revenue from the
Speaker 2: advertisers that have selected your type of content to run around. So,
Speaker 2: to make it real simple, I have people that do
Speaker 2: cooking shows that goes in my food and wine section.
Speaker 2: So if you sell pots and pans, you don't want
Speaker 2: to be in conservative news. You want to be on
Speaker 2: the around cooking late itself, right, But if you sell
Speaker 2: American flags, you want to be around conservative content. So
Speaker 2: it's just all if somebody's reading a golf story and
Speaker 2: you sell golf clubs, you have to know the only
Speaker 2: reason they're reading that article is because they play, so
Speaker 2: it's a slam dunk. So it's just a piece of
Speaker 2: that they're supporting the content creators. They get a piece
Speaker 2: of that ad revenue, and that's how it works.
Speaker 3: That's great.
Speaker 1: So basically what you're doing is you're marrying the content
Speaker 1: with the type of advertiser that wants to do that.
Speaker 1: So that makes the marketplace for people that are there.
Speaker 2: The advertisers actually select the content themselves. They're marrying, yes,
Speaker 2: but in essence yes, so they can say they can
Speaker 2: log in and say I want my AD to go
Speaker 2: to this city or this county or this zip code
Speaker 2: or this state, and then I want these three categories
Speaker 2: to run my ad around. And that's how it works.
Speaker 2: And so because the amount of content creators we have,
Speaker 2: we get a fairly large audience coming to this site,
Speaker 2: and so they when they buy an ad, they set
Speaker 2: a budget. It could be one hundred dollars fifty bucks,
Speaker 2: one thousand, bucks three thousand bucks, and they get exactly
Speaker 2: what they pay for because we're an impression based ad model.
Speaker 2: We're not a through ad model. So you know that's
Speaker 2: why national ads are run out of penny a pop.
Speaker 2: They're basically no money. The beauty is, though, I could
Speaker 2: sit ten ads around a story, so when an ad
Speaker 2: gets clicked or when a page gets clicked, that page
Speaker 2: produces ten cents. But here's the thing. The real money
Speaker 2: is not in the national ads, David, It's in the
Speaker 2: local ads because I get ten times the money. So
Speaker 2: you could have Joe's Pizza who only advertises in one
Speaker 2: or two zip codes, Well, his CPM rate is going
Speaker 2: to be ten times higher, but it's targeted. What's his
Speaker 2: bill going to be five bucks a month? Twenty bucks
Speaker 2: a month in one zip code in Chicago is the point.
Speaker 2: So he doesn't care. So when somebody clicks that page,
Speaker 2: it looks to the advertisers, says, who wants to advertise
Speaker 2: in this spot? Well, it takes the highest big it's
Speaker 2: always the local guard. So in our model, the Joe's
Speaker 2: Pizzas of the world trump the home depots in the world.
Speaker 3: That's great, that's great.
Speaker 2: I like guess I like it.
Speaker 1: Oh yeah, like a like a business model and that
Speaker 1: features local businesses and a news model that features local news.
Speaker 1: I think keeping it local really is the key. It's
Speaker 1: great that you're doing this, and it's something that we've
Speaker 1: looked at before, and it's something we're going to have
Speaker 1: to try to get our ducks in a row and
Speaker 1: try to get connected with that as well. I think,
Speaker 1: thank you so much, Jim. Great talking to you. It's
Speaker 1: a wonderful model, and I think it's going to be
Speaker 1: very helpful for a lot of people who are consumers
Speaker 1: as well as creators. But it is something that is
Speaker 1: desperately needed. We really need to not lose connection with
Speaker 1: the reality that's right around us, with our community. That's
Speaker 1: where we build things, I think and.
Speaker 2: Kind of percent. I mean, look, I told you before
Speaker 2: the reason we're in the mess we're in today is
Speaker 2: because you have six institutions that control all the media, everything,
Speaker 2: They own everything, right, all that stuff is dissipating. What
Speaker 2: we do will become the next mainstream media. And you know,
Speaker 2: and so my background, by the way, as I told you,
Speaker 2: has been capital raising for years. That's all I've ever done.
Speaker 2: It raised capital for private deals. This one here. You know,
Speaker 2: I remember going to it was one of those Reawakened
Speaker 2: America tours in Miami. There were five thousand people that
Speaker 2: showed up there for that event, and I looked around
Speaker 2: and I said, Wow, these are the people that are
Speaker 2: like my people, right, these are the people that need
Speaker 2: to own my product because it's you know, they're the patriots, right,
Speaker 2: and not the institutional money. And normally when you you know,
Speaker 2: my relationships I have are with all institutional players that
Speaker 2: and the reason is they all look for deals that
Speaker 2: are the next Facebook. They have all the money and
Speaker 2: they look for the deals, and that's all they do
Speaker 2: for a living. And so I said to I said
Speaker 2: to somebody, I said, you know, it's a shame that
Speaker 2: when you do a private placement it can only be
Speaker 2: accredited investors. And somebody told me there was something called
Speaker 2: in equity crowdfund. I don't know if you're familiar with them. No,
Speaker 2: it so what it is is it's a private placement
Speaker 2: done through a brokerage firm, but it opens it up
Speaker 2: to everybody. So before, like you never got a call
Speaker 2: from Silicon Valley saying, hey, David, I've got some Facebook
Speaker 2: stock for a dollar heavy. Okay, well, the reason I'm
Speaker 2: going to tell you who it went to. It went
Speaker 2: to all their friends, right, So every single tech giant
Speaker 2: that's out there was funded from Silicon Valley, from a
Speaker 2: handful of people. Like like bitcoin decentralizes currency, and like
Speaker 2: our product decentralizes the news business, these equity crowdfunds decentralized
Speaker 2: Silicon Valley because all of a sudden, it opens you
Speaker 2: up to the whole world. Now you're limited. Anybody can participate,
Speaker 2: but you're limited in the amount of money that you
Speaker 2: could put in. So it's based on income and it's
Speaker 2: controlled from a brokerage firm. So when you log in
Speaker 2: to make an investment, you can only put in a
Speaker 2: maximum amount based on your income. And if you don't
Speaker 2: tell them your income, you're limited to twenty five hundred
Speaker 2: dollars in any given year. So what we did was
Speaker 2: our companies raised capital and so we've raised a lot
Speaker 2: of money and rather than go to the institutions we
Speaker 2: said to we said, you know, if we're really going
Speaker 2: to be a people powered press, like a news organization
Speaker 2: that's by the people for the people, what would you
Speaker 2: say to me if I told you, oh, by the way.
Speaker 2: I just got an investment for black Rocket pay Card. Okay,
Speaker 2: So I said, okay, so that ain't going to fly
Speaker 2: in my world. But let's open this up to the
Speaker 2: public and let the people own the product. So the
Speaker 2: reason I'm telling you that is because we have a
Speaker 2: private placement where people can actually participate in that. And
Speaker 2: the way they would do that is they would go
Speaker 2: to your news and go to the bottom it clicked
Speaker 2: the button that says invest where they'll take them to
Speaker 2: a page calls Issuance Express, which is owned by North
Speaker 2: Capital Partners, and they could read about what we're doing,
Speaker 2: and if they want to participate, they can click the
Speaker 2: link and you know, make an investment. They can spend
Speaker 2: two hundred dollars or they could spend anywhere in between.
Speaker 2: But I thought that was the smart way to do
Speaker 2: with David. And the reason is I don't want institutional
Speaker 2: money in this deal, not on this round. I'll be
Speaker 2: doing another one shortly after this one is done, and
Speaker 2: then there'll be a public offering. That one's already in
Speaker 2: the works, and we already have that all put in place.
Speaker 2: And by the way, we're an operating business, so we're
Speaker 2: already up and running. The next step is bringing this
Speaker 2: from the five thousand content rereaders. We have to fifty thousand,
Speaker 2: which I'm ten percent there. And once we're there, holy crap,
Speaker 2: you got a beast. Think about it. Fifty thousand news reporters.
Speaker 2: We are the ten thousand palcarrilla. And by the way,
Speaker 2: I figure we could do. You know, remember there's twenty
Speaker 2: thousand cities, so if I only had five people a city,
Speaker 2: it's one hundred thousand people. Okay, but you still have
Speaker 2: that eighty twenty world. So my guess is over time
Speaker 2: will bring out a million. You probably have a couple
Speaker 2: hundred thousand active news reporters. But those news reporters are
Speaker 2: doing things like I get like somebody that does local
Speaker 2: business news, well they'll say this grocery stores open up
Speaker 2: a new location in this place, or people that do
Speaker 2: restaurant reviews, theater critics, you name it. But it's all
Speaker 2: local all over the United State dates and all I'm
Speaker 2: doing is building an army of news reporters. You want
Speaker 2: to talk about power, This is where the people need
Speaker 2: to own this product. That's why we're doing it that way.
Speaker 2: So I just wanted to share that because I'm looking
Speaker 2: for I'm looking for content creators, which somebody like you
Speaker 2: should be on my platform. And then people that you
Speaker 2: want to own a piece of what we're doing. We
Speaker 2: have an equity crowdfund we're doing. They can do that.
Speaker 3: That's great.
Speaker 1: And local businesses, it's a great place for them to
Speaker 1: hoper local business. Yeah, and I have a comment here
Speaker 1: from b Su says it's very exciting. Said the scariest
Speaker 1: part of COVID was that there was no local news,
Speaker 1: and that.
Speaker 3: Really is true. It's very different.
Speaker 1: You know a lot of people were putting things head
Speaker 1: and miss on social media, but that's the key thing.
Speaker 1: The local news was just not reporting on that. As
Speaker 1: some people have said here, the local isn't the only
Speaker 1: answer if your hometown is corrupted. Well, if you've got
Speaker 1: some people who are doing local news, they can talk
Speaker 1: about the corruption that is there and they can get
Speaker 1: that public there. That's not going to happen with the
Speaker 1: focus being strictly on national news that's there. So I
Speaker 1: think that's a really key thing. It's great talking to you,
Speaker 1: Thank you, Sam. And it is very exciting. As you
Speaker 1: point out, people have an opportunity to get information about
Speaker 1: what is happening locally. They can be an information content provider.
Speaker 1: They can actually participate in this if they like the
Speaker 1: business model, and I think it is a great business model.
Speaker 1: I think you're right. It is all going in that direction.
Speaker 1: And you know, we look at the big the big
Speaker 1: news names that are out there and really what they
Speaker 1: are like a giant, dead, hollowed out tree and it
Speaker 1: may look very, very imposing, but it's ready to just
Speaker 1: collapse on its own weight. And I think that really
Speaker 1: is the case with what's going on with the major
Speaker 1: news organizations. Again, it is yournews dot com, hyperlocal independent
Speaker 1: journalism website, and there's a lot of different ways that
Speaker 1: you can participate in that. Thank you so much, Sam,
Speaker 1: I appreciate it.
Speaker 2: Oh, thank you. Good to see you, David, to see
Speaker 2: you again at that, Thanks you too.
Speaker 1: The common man, they created common Core, They've dumbed down
Speaker 1: our children. They created common Past to track and control us.
Speaker 1: They're Commons project to make sure the commoners own nothing
Speaker 1: and the communist future. They see the common man as simple,
Speaker 1: unsophisticated ordinary. But each of us has worth and dignity
Speaker 1: created in the image of God. That is what we
Speaker 1: have in common. That is what they want to take away.
Speaker 1: Their most powerful weapons are isolation, deception, intimidation. They desire
Speaker 1: to know everything about us, while they hide everything from us.
Speaker 1: It's time to turn that around and expose is what
Speaker 1: they want to hide. Please share the information and links
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