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Speaker 1: Golf Smarter number three hundred and sixty seven, published on

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January twenty two, twenty thirteen.

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Speaker 2: Welcome to Golf Smarter Mulligans, your second chance to gain

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insight and advice from the best instructors featured on the

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Golf Smarter podcast. Great Golf Instruction Never gets Old. Our

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interview library features hundreds of hours of game improvement conversations

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like this that are no longer available in any podcast app.

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Speaker 3: Golf Channel picked up a point in January of seven,

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and you know, I told my wife in December of six,

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I said, if they don't pick us up, I'm done.

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Speaker 4: I'm out.

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Speaker 3: Because I had already kind of been through CBS and

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NBC and they were really the last network. The proma

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TVs was only really three people to choose from me. You

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have three customers, and if they all say no, then

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you're not You're that business. And I was literally within

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days of just giving up and moving on.

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Speaker 1: Could you have really walked away from it at that point?

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Speaker 3: Yeah, well, at that point, I mean I loved it,

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but if there's no business for it, you know, started

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that if I couldn't prove a legitimate business, it was

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time to move on.

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Speaker 4: Like it or not.

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Speaker 3: Came down to really really a couple of days and

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around Christmas of six and Golf Channel did say, hey, great,

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we'll do this three year deal.

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Speaker 4: They said, we'll do it one tournament, Part.

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Speaker 1: One of the aime Point putting system with creator Mark Sweeney.

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Speaker 2: This is Golf Smarter sharing tips and insights from golfers

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and golf professionals to help lower your score.

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Speaker 1: It's worked for your host, Fred Green. Welcome to the

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Golf Smarter podcast.

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Speaker 4: Mark. Thanks, hey, Fred.

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Speaker 1: It's so good to hear you your voice son on

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the other end of the line here. Because so many

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Golf Smarter listeners have said, have you talked to Mark

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Sweeney at main Point Golf yet? Why haven't you got

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him on? Even Nick Chirtak, who introduced us as a listener,

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longtime listener and a golf friend of mine, says, this

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is what golf Smarter is all about.

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Speaker 4: Is where I'll tell you.

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Speaker 1: Okay, so what is it tell me about aim point

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A point?

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Speaker 3: Well, any point started off as a basically a TV product.

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So what I did is I wrote a piece of

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software that could figure out how to put from any

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point on a real green to any other point. So

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There have been some research done on this before, but

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it was always done by you know, professors, and on

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some very kind of sterile environments, not real golf greens.

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So I basically just attacked the problem and got it

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working and got it on the Golf Channel in two

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thousand and seven and we've been on there with them

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for about six years now. And what that led to

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is a teaching curriculum. So what I learned by simulating

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thousands and thousands and thousands of putts was that there's

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some actually very predictable patterns and that we, as normal golfers,

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can can use some very simple rules and predict very accurately.

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Speaker 4: What break is.

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Speaker 1: What were you doing that you were considering writing software

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program for television?

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Speaker 4: Well, I was bored.

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Speaker 3: Basically, I was in the Uh That's the flattering version

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of the story was I was bored. I'd been working

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in finance and in high tech and I just kind

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of had some free time and I was I was

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playing tons of golf. I loved golf, and I had

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a background in software development, so I it was something

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I kind of knew how to do, and it was

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a sport that I really enjoyed, and I thought, you know,

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why is nobody really attacked or solved this problem? And

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so I just kind of put my mind to it

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on the side, you know, on on weekends and the nighttime,

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and just sat down and started chipping away at the problem.

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And surprisingly it came together pretty quickly. And when I

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started testing the software, it worked much better than I

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thought it should. So I thought it would be you know, okay,

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or be interesting, but it actually really worked well and

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that got me thinking, okay, well what can I do

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with this? And my pro at the time said you

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should really take this to the networks because they would

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love this for TV, and you know, took it took

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a year and a half two years for it to

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actually get on TV. But that's genesis of the idea.

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Speaker 1: And were you an entrepreneur or had this entrepreneurial spirit

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about you in your career previously or it is like

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all of a sudden this started happening and you're telling

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your wife and seventeen children. So I got this idea

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that I'm going to be leaving my job and I'm

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going to go do this.

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Speaker 3: Yeah, I guess I had the entrepreneurial spirit, but I

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was working at big companies. I worked at Hewlett Packard

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for about five or six years. I worked at Cable

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Vision up in New York, and I think I had

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it in me, and this kind of put me over

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the edge to kind of stop doing the big corporate

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you know, working in a cube everyday thing, and branch

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out by myself.

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Speaker 4: So it was just fun, you know. The biggest thing

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about it is.

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Speaker 3: You know, it was just something I had a real

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passion for and I had enough skills to figure out

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how to make it work.

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Speaker 4: And then it kept me on the golf course too.

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Speaker 3: Yeah, so sitting inside all day, it could actually be

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outside in the sun on the golf course, screwing around

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trying to get things working.

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Speaker 1: And taking a year and a half to get the

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networks to I guess signed the deal. I guess they

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were listening. How long did you get them to take

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to listen?

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Speaker 3: It took a while. I showed it to track record. Yeah,

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well that was the hardest. I had two difficult things.

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The first was I wasn't in the TV business or

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in the golf business, so I was kind of a nobody.

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So I did get in and saw some producers at

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CBS who thought it was great, and we did some demos,

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but the biggest obstacle was actually convincing people that it

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was doable. So when I went to the networks, a

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lot of people say, well, that's cool, but I don't

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believe you can actually predict what a putt will do

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before you hit it. And it took a lot of

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demonstrations and a lot of time in front of all

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the networks, in front of the PGA tour, in front

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of golf instructors, in front of the talent to say,

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you know, this actually does work. And even after I

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was on TV for a year and a half, two years,

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we still had people saying, yeah, but conceptually it really

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shouldn't work that well because of wind and grain and

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footprints and you know, you know, all these things that

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pop up on the golf green that you can't predict.

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And there was a big resistance to it, a big resistance.

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And then so luckily, after you know, years and years

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of showing this, when I say that, I mean, you know,

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two or three years, people realize, yeah, you know, it's

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not one hundred percent accurate, but it's ninety seven percent accurate,

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which is good enough.

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Speaker 1: It's better than the networks.

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Speaker 3: And It's better than not knowing anything. It's better than

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getting up to putt and going, well, I thought it

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was going to go left and went right. How weird,

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you know, and then move on to the next the

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next shot. It actually gave you a really accurate prediction.

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Speaker 1: Okay, I want to get into the depth of that.

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But before I go there, we're recording this in the

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beginning of January and coming up, breathing down. Our next

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is the annual PGA Merchandise Show in Orlando, the big

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daddy of them all. And you've been there, now how

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many TIMESGA show?

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Speaker 4: Three times?

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Speaker 1: Three times?

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Speaker 3: I've exhibited three times. I've been there probably five or

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six times.

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Speaker 1: Okay, and right because as you were developing this, you

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were probably scoping it out and seeing what's out there

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and what your competition is, right right, yeah, okay, So

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I've not been to the Orlando show. I went to

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the Las Vegas show a couple of times. And the

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one thing that really, what's the word I want to

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use here, depressed me. The one thing that I thought

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was sad were all these guys And this is what

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I want to throw out this warning right now. All

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these guys who are have an idea that they have

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the greatest tea ever made, and they just think, I'm

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giving up my Hewlett Packard insurance salesman job because I've

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got this great tea.

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Speaker 3: Yeah, you know, it's that was the very first thing

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that struck me, too, is how much stuff there was.

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And when I say stuff, I mean just cras garbage.

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Speaker 4: Yeah, thank you, But.

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Speaker 3: There was so much garbage. I mean, there were so

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many variations of very simple things. And I remember thinking,

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how in the world to these companies say in business?

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I mean, I just I just don't get it. And

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a lot of them don't. I mean a lot of

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them you see one year at the show and then

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you never see them again. But there was just thousands

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of these sorts of products that people put out there

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and spend money on and they never really get a

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foothold anywhere, right.

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Speaker 1: Right, And they have and I've you know, I've been

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self employed for decades now and have come up with

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a couple of goofy ideas and they've allowed me to

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make a living. But I get people going, oh, I

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got this idea, I got it to do this, I'm

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going to be an entrepreneur. If you don't have the

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support system at home. Yeah, if you can hear the

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fingers tapping on the table or the toe tapping going Okay,

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you done yet?

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Speaker 4: Right?

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Speaker 1: Do you get all right? Yeah?

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Speaker 4: That's going right.

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Speaker 1: And it took you a year and a half to

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get a signed deal. At what point did.

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Speaker 4: You should take more than that?

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Speaker 3: Actually took more than that because I started this in

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the fall of two thousand and three, CBS used it

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on air one time in five and I didn't get

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a deal with contract with Golf Channel till January of seven.

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So we're talking more like, you know, three almost for

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well really three years?

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Speaker 4: Wow?

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Speaker 1: And you know, so you're doing stuff in the middle

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of the night or did you quit your job? I

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mean where I was.

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Speaker 3: I was doing some other stuff also, but I was

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getting more and more well, yes, I was doing other things,

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but I was spending more and more time and spending

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more and more money on trying to get this on TV.

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Speaker 4: And and as any.

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Speaker 3: Entrepreneur and entrepreneur knows, you wake up a lot of

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mornings in a cold sweat, wondering why you're wasting your time.

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Speaker 1: Oh you mean you get to that means you get

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to sleep. Yeah, most entrepreneurs are like freaked out, they

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can't even fall asleep.

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Speaker 3: Well, yeah, I mean there's a lot of late nights

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and then you wake up, you finally go to sleep,

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you wake up in the morning and go, what am

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I doing?

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Speaker 4: Like? What am I?

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Speaker 3: Absolutely out of my mind? And I had that many

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a mornings. I woke up and just said, I'm an idiot.

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I don't know why wasting time and money on this

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because it's.

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Speaker 1: Right, But you don't admit that on right, You don't

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admit that to your you know, like it's going on

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in your head, but you don't tell anybody. But you've

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got the other people in your life are going, what

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are you doing?

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Speaker 4: Get on with it exactly?

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Speaker 3: Oh yeah, And I was there, and I mean most

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people don't know the story, but you know, Golf Channel

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picked up ame point in January of seven, and you know,

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I told my wife in December of six, I said,

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if they don't pick this up, I'm done. I'm out

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because I had already kind of been through CBS and

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NBC and they were really the last network. You know,

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the problem with TV is there's only there's only really

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three people to choose from. You have three customers, and

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if they all say no, then you're done, you're in business. Yeah,

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And I was literally within days of just giving up

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and moving on.

243
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Speaker 1: Were you did you? Could you have really walked away

244
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from it? Uh?

245
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Speaker 4: At that point? Yeah?

246
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Speaker 3: Well at that point, I mean I loved it, but

247
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if there's no business for it, you know, you're starving death.

248
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I had, I had children, and it was just there

249
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was if I couldn't prove a legitimate business, it was

250
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time to move on like it or not. Whow So

251
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it was came down to really really a couple of

252
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days and around Christmas of six where and Golf Channel

253
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didn't say, hey, great, we know, we'll do this three

254
00:11:12,000 --> 00:11:16,080
year deal. They said, we'll do it one tournament and

255
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if it works, then we'll talk about moving on. So

256
00:11:18,639 --> 00:11:22,919
you know, that first Mercedes Tournament oh seven was extremely stressful.

257
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Speaker 4: Went off.

258
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Speaker 3: You know, we got everything working. Then they did one

259
00:11:25,519 --> 00:11:27,519
more than they didn't one more. There was never a

260
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floodgate where they said, oh, okay, it's great, we'll sign you

261
00:11:29,799 --> 00:11:33,120
for three years. It was just one after another chipping

262
00:11:33,120 --> 00:11:35,000
away and then eventually you know, you wake up one

263
00:11:35,039 --> 00:11:36,519
day and you've been on for six years.

264
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Speaker 4: Wow.

265
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Speaker 1: So you never got a full deal out of it.

266
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Speaker 3: Well, I eventually did, but not after the first year.

267
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So the first year, I think we did seven tournaments,

268
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and then the second year we did twelve, and the

269
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third year we did twenty, And eventually I did get

270
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a deal. But they only run year to year sure,

271
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so at the end of every year they can renew

272
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or not renew. But in the beginning, in the first year,

273
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they had the sign a sponsor, they had to prove

274
00:12:01,200 --> 00:12:02,840
it worked, they had to get buy in, they had

275
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to do all these things, and that's just you know,

276
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that's not easy to do with a new technology, especially

277
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one that people, you know, a lot of people don't

278
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believe it could possibly work.

279
00:12:11,759 --> 00:12:14,240
Speaker 1: Yeah, no, I was. I actually I actually had the

280
00:12:14,240 --> 00:12:20,720
same experience that an idea that I had developed. Budweiser

281
00:12:21,159 --> 00:12:25,879
ended up sponsoring this idea and distributing it out. But

282
00:12:26,399 --> 00:12:29,639
every January first, I had no idea if it was

283
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going to happen again, and I got and I was,

284
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and I was hoping to get three years out of

285
00:12:35,360 --> 00:12:39,200
the Budwiser thing. It ended up getting eleven, which was amazing,

286
00:12:40,000 --> 00:12:42,720
but you just you just every year, I think, and

287
00:12:42,759 --> 00:12:46,240
then it progressed into other venues and I started working

288
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with the NFL and things like that, and every January

289
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first I had no idea how much money I was

290
00:12:52,440 --> 00:12:53,159
going to make that year.

291
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Speaker 4: Oh I know.

292
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Speaker 3: That's that's the downside of being running your own businesses.

293
00:12:56,840 --> 00:12:58,440
Of course, all the freedom in the world, but you

294
00:12:58,480 --> 00:13:00,159
have very little security, right.

295
00:13:00,320 --> 00:13:02,519
Speaker 1: And people think you get to work for yourself. Ha

296
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ha ha.

297
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Speaker 3: You're always working for somebody probably right.

298
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Speaker 1: Yeah, You're always working for some.

299
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Speaker 4: Somebody else is always writ in the check at the

300
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end of the day.

301
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Speaker 1: Yeah, it's right. Bob Dylan said, you got to serve somebody,

302
00:13:11,480 --> 00:13:20,879
and it's right. Oh man. So were they with each

303
00:13:21,320 --> 00:13:24,120
each tournament they were doing. Are they paying a rights fee?

304
00:13:24,159 --> 00:13:25,200
They paying licensing?

305
00:13:25,240 --> 00:13:25,519
Speaker 2: Well?

306
00:13:25,559 --> 00:13:26,360
Speaker 1: How are they?

307
00:13:26,799 --> 00:13:27,159
Speaker 4: Yeah?

308
00:13:27,200 --> 00:13:29,919
Speaker 1: And are you getting money that's going? Okay, this could work?

309
00:13:29,960 --> 00:13:32,440
Ors like, here's a buck fifty, Thank you very much,

310
00:13:32,519 --> 00:13:33,080
see you later.

311
00:13:33,919 --> 00:13:35,960
Speaker 3: The amount of time and money that I put into

312
00:13:36,000 --> 00:13:38,919
it in the first two or three years, I think

313
00:13:38,919 --> 00:13:41,600
I did six on site demos for the networks, and

314
00:13:41,600 --> 00:13:43,679
every time I showed up on site. You know, I'm

315
00:13:43,679 --> 00:13:47,440
paying my own expenses, my own travel, it's operational expenses involved,

316
00:13:47,600 --> 00:13:48,240
you know, none of that.

317
00:13:48,480 --> 00:13:50,039
Speaker 4: They don't reimburse you. For any of that.

318
00:13:50,679 --> 00:13:53,360
Speaker 3: So they you know, they started to pay on a

319
00:13:53,399 --> 00:13:55,960
per tournament basis the first year, but I mean I

320
00:13:56,000 --> 00:14:00,919
didn't break even until probably into the third year. Wow,

321
00:14:01,120 --> 00:14:03,200
you know, I mean, I mean, you know, the first

322
00:14:03,200 --> 00:14:05,840
couple of years I definitely operated a loss and just

323
00:14:06,039 --> 00:14:07,000
trying to recoop that.

324
00:14:07,159 --> 00:14:08,320
Speaker 4: You know, what I had put into it.

325
00:14:08,279 --> 00:14:12,320
Speaker 3: Between patents and legal fees and operational expenses. I mean

326
00:14:12,360 --> 00:14:14,799
all those things. You know, if you until you have

327
00:14:14,840 --> 00:14:17,080
a revenue coming in, those are just stacking up on

328
00:14:17,120 --> 00:14:17,759
top of each other.

329
00:14:17,960 --> 00:14:18,159
Speaker 5: Yeah.

330
00:14:18,960 --> 00:14:20,840
Speaker 1: Yeah, and your wife was being supportive.

331
00:14:21,840 --> 00:14:26,919
Speaker 3: Yeah, she was shockingly supportive. She was probably more supportive

332
00:14:26,919 --> 00:14:28,399
back then because I was I was at home a

333
00:14:28,440 --> 00:14:30,480
lot more than I am now, and now I travel

334
00:14:30,559 --> 00:14:31,879
so much it gets a little more difficult.

335
00:14:31,879 --> 00:14:34,519
Speaker 1: Oh so all right, Well, since you're home, go pick

336
00:14:34,559 --> 00:14:36,159
up the kids and while you're there, go to the

337
00:14:36,159 --> 00:14:40,159
market where you have to do a lot of like no, no,

338
00:14:40,200 --> 00:14:42,200
I'm working today, Yeah, no, No, you gotta go run

339
00:14:42,240 --> 00:14:42,720
some chores.

340
00:14:43,159 --> 00:14:44,919
Speaker 3: Oh yeah, I mean it's great working at home, but

341
00:14:44,960 --> 00:14:46,840
you have to learn that. You have to learn little

342
00:14:46,960 --> 00:14:50,399
keys like when the office door shut, nobody comes through it.

343
00:14:50,519 --> 00:14:50,879
Speaker 4: Period.

344
00:14:51,080 --> 00:14:52,879
Speaker 1: Yeah, but you still have to go put the wash

345
00:14:52,879 --> 00:14:57,679
on the dryer. Yes, yes, okay, I've been there.

346
00:14:58,279 --> 00:15:00,600
Speaker 4: What in there?

347
00:15:06,960 --> 00:15:09,480
Speaker 1: So the whole thought for you was this is going

348
00:15:09,559 --> 00:15:10,559
to be great on TV.

349
00:15:11,639 --> 00:15:14,840
Speaker 3: Well that was my second thought. Actually, really my first

350
00:15:14,840 --> 00:15:15,360
thought was that.

351
00:15:15,679 --> 00:15:17,960
Speaker 1: Was your marketing thought. That was the thought that's like, okay, oh,

352
00:15:18,039 --> 00:15:19,559
now I can sell it to somebody.

353
00:15:19,639 --> 00:15:22,399
Speaker 3: Well that was that was actually the rich The original

354
00:15:22,399 --> 00:15:24,120
thought was I was going to create the software and

355
00:15:24,159 --> 00:15:26,759
put it on a handheld. Now, the problem was, in

356
00:15:26,759 --> 00:15:30,840
two thousand and three, handhelds were Palm pilots with no

357
00:15:30,919 --> 00:15:33,159
Internet connectivity, no cell connectivity.

358
00:15:33,480 --> 00:15:34,679
Speaker 4: This was a standalone unit.

359
00:15:34,879 --> 00:15:37,519
Speaker 1: Yeah, this was well the mobile yeah, the mobile world.

360
00:15:38,480 --> 00:15:40,440
Speaker 4: Yeah yeah, yeah.

361
00:15:40,480 --> 00:15:43,639
Speaker 3: So I so I actually didn't appen three and put

362
00:15:43,639 --> 00:15:45,679
it on a Palm pilot and went out and tested it.

363
00:15:45,720 --> 00:15:48,159
And the problem was you couldn't see the screen in

364
00:15:48,159 --> 00:15:51,159
the daylight. They weren't these sunlight you know, sunlight readable

365
00:15:51,159 --> 00:15:54,039
TFT screens. You'd take it on the bright sun and

366
00:15:54,080 --> 00:15:56,240
it just blanked out on you. And so it was

367
00:15:56,320 --> 00:15:58,279
just the equipment wasn't ready for that.

368
00:15:58,480 --> 00:16:00,919
Speaker 1: Yeah, you were ahead of that. Technology was way.

369
00:16:00,799 --> 00:16:03,039
Speaker 3: Ahead of the curve on that. And so I said, well,

370
00:16:03,039 --> 00:16:05,200
that's not gonna that's not gonna work right now? What

371
00:16:05,200 --> 00:16:06,840
could I do? And I was talking to again my

372
00:16:06,879 --> 00:16:08,360
head pro at the time, and he goes, oh, you

373
00:16:08,360 --> 00:16:10,759
should just take it to TV. And at the time

374
00:16:10,799 --> 00:16:12,919
I was like, yeah, maybe, you know, we'll give it

375
00:16:12,919 --> 00:16:13,200
a shot.

376
00:16:13,279 --> 00:16:13,559
Speaker 4: Why not.

377
00:16:14,879 --> 00:16:17,960
Speaker 3: And TV showed a lot of interest, CBS showed a

378
00:16:17,960 --> 00:16:20,360
lot of interest very early on, which you know, kind

379
00:16:20,399 --> 00:16:22,639
of got me excited about it. But then to actually

380
00:16:22,679 --> 00:16:25,000
make it happen just seemed like it took forever.

381
00:16:25,279 --> 00:16:26,480
Speaker 4: Mm hmmmm hm.

382
00:16:27,120 --> 00:16:30,679
Speaker 1: And and with a palm pilot, plus there's no camera

383
00:16:30,759 --> 00:16:33,279
on that or do you need that? I mean, what

384
00:16:33,399 --> 00:16:36,960
is it? So what is the software that that you wrote?

385
00:16:37,000 --> 00:16:37,559
What does it do?

386
00:16:38,320 --> 00:16:38,559
Speaker 4: Well?

387
00:16:38,639 --> 00:16:40,960
Speaker 3: That original one, what it did is it would actually

388
00:16:41,000 --> 00:16:44,159
load the laser scans of the grip of the course

389
00:16:44,159 --> 00:16:46,000
you were playing, So we would go out and laser

390
00:16:46,039 --> 00:16:48,159
scan the golf greens and get three D maps of it.

391
00:16:48,639 --> 00:16:50,440
And all you do is say, here's my ball and

392
00:16:50,440 --> 00:16:52,000
here's the hole, and it would tell you what the

393
00:16:52,000 --> 00:16:55,840
break was. So that was the original idea. There's a

394
00:16:55,879 --> 00:17:00,279
lot of operational difficulties with that as simple as there's

395
00:17:00,279 --> 00:17:02,120
the whole and the problem is you can take a

396
00:17:02,159 --> 00:17:04,079
pin and move it three feet and get a totally

397
00:17:04,160 --> 00:17:08,000
different break good efficient way to know exactly where the

398
00:17:08,039 --> 00:17:08,480
pin was.

399
00:17:10,119 --> 00:17:10,359
Speaker 4: You know.

400
00:17:10,440 --> 00:17:13,000
Speaker 3: So there's a lot of things that just made it difficult.

401
00:17:14,240 --> 00:17:16,200
So I just shelved it basically. I mean I had

402
00:17:16,240 --> 00:17:17,839
it built. I still have it built. I submitted to

403
00:17:17,880 --> 00:17:22,680
the USGA actually for a decision, and I just put

404
00:17:22,680 --> 00:17:23,519
on the shelf and moved on.

405
00:17:24,279 --> 00:17:27,039
Speaker 1: And did you get to talk to the USGA about this?

406
00:17:27,079 --> 00:17:30,400
Were they receptive they cheating?

407
00:17:30,920 --> 00:17:31,119
Speaker 5: No?

408
00:17:31,119 --> 00:17:33,960
Speaker 3: No, that well, they didn't say cheating. The decision was

409
00:17:34,000 --> 00:17:37,839
interesting because they weren't really prepared for it. But what

410
00:17:37,880 --> 00:17:40,960
they said was they called it an outside advice, basically

411
00:17:40,960 --> 00:17:44,640
asked for outside advice. And it was interesting because they said,

412
00:17:44,680 --> 00:17:47,400
you know, we don't really know how to classify it,

413
00:17:47,480 --> 00:17:50,720
but we're not comfortable with a computer helping you with

414
00:17:50,759 --> 00:17:53,400
your game. And so they basically just threw a blanket

415
00:17:53,440 --> 00:17:55,599
rule at it and say it's you know, it would

416
00:17:55,599 --> 00:17:57,880
not be conforming equipment. And it didn't surprise me at

417
00:17:57,880 --> 00:18:00,279
all that they said that, But they didn't really know

418
00:18:00,640 --> 00:18:03,079
how to address it. You know, it's kind of outside

419
00:18:03,119 --> 00:18:05,079
their their thinking process at the time.

420
00:18:05,160 --> 00:18:08,799
Speaker 1: Oh I bet even today, even today, I would think

421
00:18:08,839 --> 00:18:11,599
that's a little bit outside of their thinking process. So

422
00:18:12,319 --> 00:18:16,160
why were you not completely discouraged at that point, going, well, listen,

423
00:18:16,200 --> 00:18:18,440
if I can't get back past this group, why do

424
00:18:18,480 --> 00:18:19,039
I keep going?

425
00:18:21,000 --> 00:18:21,680
Speaker 4: I don't know.

426
00:18:22,480 --> 00:18:26,720
Speaker 3: It's a good question, I think because probably because the networks,

427
00:18:26,720 --> 00:18:29,720
the producer at CBS I showed it to, got very excited,

428
00:18:29,839 --> 00:18:33,519
very quickly, and I think that helped a lot. If

429
00:18:33,559 --> 00:18:35,680
I had if it had taken months and months to

430
00:18:35,720 --> 00:18:38,319
get anybody that from the networks to listen to me,

431
00:18:38,400 --> 00:18:39,160
I think I would have.

432
00:18:39,160 --> 00:18:41,640
Speaker 4: Probably been a little discouraged.

433
00:18:42,160 --> 00:18:43,559
Speaker 3: I think at that point I would have said, Okay,

434
00:18:43,559 --> 00:18:45,640
well I don't really know what to do with this now, Oh,

435
00:18:45,839 --> 00:18:46,599
just have fun with it.

436
00:18:47,400 --> 00:18:51,119
Speaker 1: When you brought it to the networks, did they you?

437
00:18:52,039 --> 00:18:54,359
I got to imagine that they wanted to make it

438
00:18:54,480 --> 00:18:59,519
pretty for television. You brought them a concept, You brought

439
00:18:59,519 --> 00:19:02,960
them a pro type of a palm pilot. I mean, well,

440
00:19:03,079 --> 00:19:05,799
you know, what was your experience with television graphics and

441
00:19:06,279 --> 00:19:07,599
how to make something work on that.

442
00:19:08,119 --> 00:19:11,519
Speaker 3: I had no experience with television television graphics. Basically, I

443
00:19:11,559 --> 00:19:13,759
went to them and said, here's what I can do.

444
00:19:13,920 --> 00:19:16,519
I can show you what the Putt looks like before

445
00:19:16,559 --> 00:19:18,960
you hit it. And what they said at the time,

446
00:19:19,079 --> 00:19:22,160
CBS worked with the virtual graphics company called pv I,

447
00:19:22,240 --> 00:19:25,000
and pv I did one of the first down lines

448
00:19:25,000 --> 00:19:25,960
for football the first time.

449
00:19:26,039 --> 00:19:27,319
Speaker 1: Yeah, that's what I was gonna say. Isn't that the

450
00:19:27,319 --> 00:19:29,640
group that did the which was phenomenal.

451
00:19:30,200 --> 00:19:32,119
Speaker 3: Yeah, And so they said, well, we work with them,

452
00:19:32,240 --> 00:19:34,960
Go work with pv I and give us a demonstration.

453
00:19:35,319 --> 00:19:37,200
Speaker 1: And that's kind of scary because you don't know. You

454
00:19:37,240 --> 00:19:38,720
go to pv I and they go, yeah, we can

455
00:19:38,759 --> 00:19:40,119
do that, we don't need you, thank you very much.

456
00:19:40,799 --> 00:19:44,319
Speaker 3: Uh, trust me. That's exactly what sometimes happened. Didn't happen

457
00:19:44,359 --> 00:19:47,240
with pv I, but that that can happen. Yes, So

458
00:19:47,279 --> 00:19:51,119
oh yeah, it's dangerous because you know, as a single person,

459
00:19:51,119 --> 00:19:53,279
as a small operator, I'm you know, I don't have

460
00:19:53,279 --> 00:19:57,160
any employees. When you go to big companies, you really

461
00:19:57,200 --> 00:19:59,319
have to protect yourself and it's very hard in the

462
00:19:59,359 --> 00:20:02,079
beginning because you kind of you work with who you

463
00:20:02,599 --> 00:20:05,119
have to work with. No, that's not necessarily who you

464
00:20:05,200 --> 00:20:08,119
choose to work with. And you get in with some

465
00:20:08,119 --> 00:20:11,279
big companies so they don't really care much about your business.

466
00:20:11,319 --> 00:20:13,079
You know, you don't have a personal relationship, and they

467
00:20:13,079 --> 00:20:14,720
look at it and go, oh, I could reproduce this.

468
00:20:14,720 --> 00:20:17,200
Speaker 1: Tomorrow, and they really don't care about you.

469
00:20:17,519 --> 00:20:19,640
Speaker 4: And they really really don't care about you.

470
00:20:19,680 --> 00:20:23,720
Speaker 3: So you really have to protect yourself and then unfortunately,

471
00:20:23,960 --> 00:20:27,000
just try to work with good people and and just.

472
00:20:27,119 --> 00:20:28,240
Speaker 4: Take a risk and go for it.

473
00:20:29,359 --> 00:20:29,920
Speaker 1: Wow.

474
00:20:30,920 --> 00:20:36,799
Speaker 3: So yeah, and so we got a good demonstration working

475
00:20:36,799 --> 00:20:42,279
for CBS and they basically they showed it once on air,

476
00:20:42,319 --> 00:20:43,799
but at the time they said they couldn't find a

477
00:20:43,799 --> 00:20:47,240
sponsor for it, so they just shelved it. Also, they said,

478
00:20:47,240 --> 00:20:49,519
we need somebody to sponsor this because most graphics on

479
00:20:49,519 --> 00:20:51,920
TV are sponsored by a company.

480
00:20:51,920 --> 00:20:54,599
Speaker 1: Basically, what they're saying is we ain't gonna pay for it.

481
00:20:54,119 --> 00:20:57,559
Speaker 4: Well, no, that's exactly that's exactly what they said.

482
00:20:57,559 --> 00:21:00,440
Speaker 1: They said, it's we're not going to pay It's great,

483
00:21:00,480 --> 00:21:02,200
we're not gonna pay for it. We'll get someone else

484
00:21:02,240 --> 00:21:04,000
to pay for it. But they don't know if it

485
00:21:04,079 --> 00:21:05,319
is either oh man.

486
00:21:05,359 --> 00:21:07,240
Speaker 3: And they were really supportive, I mean, they really liked it,

487
00:21:07,279 --> 00:21:09,359
but they just said, like any graphic, it's got to

488
00:21:09,359 --> 00:21:11,119
be sponsored or it's not going to be on there.

489
00:21:11,200 --> 00:21:14,640
So so that kind of went cold. But then luckily,

490
00:21:14,839 --> 00:21:16,920
you know, Golf Channel got the PGA Tour deal in

491
00:21:16,960 --> 00:21:19,599
o six. They had never showed PGA Tour events and

492
00:21:19,799 --> 00:21:22,200
they were starting in seven with this big splash, and

493
00:21:22,240 --> 00:21:24,559
they wanted some new graphics and they wanted to really come.

494
00:21:24,480 --> 00:21:26,400
Speaker 4: Out and look good. O, your timing is perfect.

495
00:21:26,759 --> 00:21:29,039
Speaker 3: So the timing was worked out very well, and luckily

496
00:21:29,039 --> 00:21:32,359
Golf Channel took a risk on it because my understanding

497
00:21:32,400 --> 00:21:34,079
was there are a number of people who said, listen,

498
00:21:34,119 --> 00:21:36,240
I don't I don't think this is possible. Do we

499
00:21:36,279 --> 00:21:38,680
really want to take a chance, And luckily the producer

500
00:21:38,720 --> 00:21:40,400
I was working with said, yeah, let's go for it,

501
00:21:40,480 --> 00:21:42,680
and they did it, and we won an Emmy for

502
00:21:42,759 --> 00:21:44,599
it for that first year too. The seven year we

503
00:21:44,680 --> 00:21:45,759
got a Sports Emi for it.

504
00:21:46,160 --> 00:21:49,400
Speaker 1: And did you get an Emmy for it or did

505
00:21:49,400 --> 00:21:51,200
they're like, hey, look we got an Emmy.

506
00:21:51,640 --> 00:21:54,440
Speaker 3: Well, the nice thing about this award is that it

507
00:21:54,519 --> 00:21:57,759
is a Golf Channel Emmy, but they can name what

508
00:21:57,839 --> 00:22:01,200
do they call them contributors or something, So so yes,

509
00:22:01,240 --> 00:22:03,240
I did get an Emmy, and there were a number

510
00:22:03,240 --> 00:22:04,720
of on the team who did it who got an

511
00:22:04,759 --> 00:22:07,720
Emmy for it also, wow, But it was Golf Channel's

512
00:22:07,759 --> 00:22:09,720
only Emmy I believe today still.

513
00:22:09,599 --> 00:22:18,359
Speaker 1: Oh is that right? Wow? Very cool? Very cool. So

514
00:22:18,599 --> 00:22:21,839
now we have the idea. Basically, what it does is

515
00:22:21,920 --> 00:22:25,279
it it puts a line on the green television wise,

516
00:22:25,279 --> 00:22:27,839
So we're watching TV. Why don't you explain that? So

517
00:22:27,960 --> 00:22:29,920
as we're watching TV, what do we see and what

518
00:22:30,039 --> 00:22:31,680
is it? And how did you make that work?

519
00:22:31,799 --> 00:22:32,000
Speaker 4: Yeah?

520
00:22:32,680 --> 00:22:35,400
Speaker 3: Yes, essentially after the green's ahead of time with a

521
00:22:35,480 --> 00:22:38,640
high definition laser scanner, so we know exactly what the

522
00:22:38,680 --> 00:22:41,559
surface of the green looks like down to footprints. Literally

523
00:22:41,559 --> 00:22:44,240
the scanner is accurate to like two millimeters I think,

524
00:22:44,839 --> 00:22:47,960
So we know what the green looks like. The software

525
00:22:48,039 --> 00:22:49,599
knows how to get the ball from point A to

526
00:22:49,599 --> 00:22:52,559
point B over that surface. So when the ball hits

527
00:22:52,599 --> 00:22:54,640
the ground, we say, here's the ball, there's a whole

528
00:22:54,759 --> 00:22:57,039
here's the green. Speed show me how to make the

529
00:22:57,039 --> 00:23:00,920
putt okay, so my figures out how and then they

530
00:23:01,000 --> 00:23:04,440
just insert the just like the first down mark, or

531
00:23:04,440 --> 00:23:08,519
they put what's called a virtual graphic on which basically

532
00:23:08,720 --> 00:23:11,359
the computer knows how to keep the graphic still even

533
00:23:11,400 --> 00:23:13,960
though the camera's moving around, so it looks like it's

534
00:23:14,000 --> 00:23:14,799
paintsed on the green.

535
00:23:14,960 --> 00:23:16,319
Speaker 1: Yeah, very so.

536
00:23:16,720 --> 00:23:18,880
Speaker 3: And it's cool because it only takes you know, three

537
00:23:18,960 --> 00:23:21,200
or four seconds to solve pretty much any put out there.

538
00:23:22,079 --> 00:23:25,640
And it's shockingly accurate. I mean really really. The thing

539
00:23:25,640 --> 00:23:27,519
that surprised me from day one is it worked better

540
00:23:27,559 --> 00:23:29,920
than I expected it to work. Just the physics of

541
00:23:30,000 --> 00:23:31,160
it is so is so good.

542
00:23:32,279 --> 00:23:35,160
Speaker 1: And how what about your prep time? I mean you

543
00:23:35,160 --> 00:23:37,720
you're saying you have to do a laser scan of

544
00:23:37,799 --> 00:23:41,119
every green before it starts, so you can't do every

545
00:23:41,160 --> 00:23:44,599
golf course in the in the country to to put

546
00:23:45,279 --> 00:23:47,240
what kind of how much prep time does it take

547
00:23:47,279 --> 00:23:49,880
before they will broadcast?

548
00:23:50,240 --> 00:23:52,759
Speaker 3: Well, they only scan, uh, they use on two greens

549
00:23:52,759 --> 00:23:54,920
per tournament, so we only have to sprant stanch.

550
00:23:55,680 --> 00:23:57,000
Speaker 4: And so there's a guy who goes.

551
00:23:56,880 --> 00:23:59,480
Speaker 3: Out, takes them a couple hours, he scans it, and

552
00:23:59,519 --> 00:24:01,480
then I just show up. I just show up and

553
00:24:01,480 --> 00:24:04,079
basically push the buttons, so I don't even have to

554
00:24:04,160 --> 00:24:06,759
go stand on the golf green. Literally, all I have

555
00:24:06,799 --> 00:24:09,119
to do is get the green speed correct and if

556
00:24:09,119 --> 00:24:11,359
there's any wind, plug in some wind and then the

557
00:24:11,359 --> 00:24:12,880
computer just does the whole thing from there.

558
00:24:13,400 --> 00:24:16,279
Speaker 1: Oh that's really interesting is now that that kind of

559
00:24:16,319 --> 00:24:18,440
answers a big question for me is how come we

560
00:24:18,480 --> 00:24:20,920
don't see it all the time. It's so cool. Why

561
00:24:21,000 --> 00:24:25,160
is it only you know, like they only do two greens, Perer.

562
00:24:24,880 --> 00:24:25,720
Speaker 4: They only do two green.

563
00:24:25,799 --> 00:24:29,200
Speaker 3: Yeah, it's just it's usually only use it, you know,

564
00:24:29,640 --> 00:24:32,200
a couple times, three times an hour, and it's just

565
00:24:32,319 --> 00:24:34,880
not feasible to happen on eighteen greens. And we also

566
00:24:34,920 --> 00:24:37,920
need a fixed camera on a tower, and they don't

567
00:24:37,920 --> 00:24:40,079
have towers on every green. They typically have them kind

568
00:24:40,079 --> 00:24:44,839
of fifteen through eighteen, maybe nine also, So just operationally,

569
00:24:44,880 --> 00:24:46,720
it's just very difficult to do more than two or

570
00:24:46,720 --> 00:24:47,440
three greens.

571
00:24:48,079 --> 00:24:50,720
Speaker 1: Well, the reason I've been hearing from listeners about this

572
00:24:50,880 --> 00:24:55,920
is because you've been able to migrate it over from

573
00:24:56,000 --> 00:24:59,519
a television product to a product that can help the

574
00:24:59,599 --> 00:25:00,440
average golfer.

575
00:25:01,079 --> 00:25:03,480
Speaker 3: Yes, yes, And that's actually been one of the funnest

576
00:25:03,519 --> 00:25:07,039
parts about this is learning during this process of showing

577
00:25:07,039 --> 00:25:08,920
it on TV that you can actually use it as

578
00:25:08,920 --> 00:25:11,720
an average golfer with no technology. So it was always

579
00:25:11,799 --> 00:25:15,119
kind of my goal because I'm your typical golfer, you know,

580
00:25:15,200 --> 00:25:17,640
I never I don't play as much as I would

581
00:25:17,680 --> 00:25:20,640
like to play. I'm not from the golf industry, and

582
00:25:20,680 --> 00:25:23,200
I'm thinking to myself. Well, you know, I've learned a

583
00:25:23,200 --> 00:25:25,920
lot about putting and green reading from all these simulations

584
00:25:26,200 --> 00:25:28,240
that I know nobody knows. I said that, you know,

585
00:25:28,279 --> 00:25:30,279
I've taken lots of golf lessons in my life, and

586
00:25:30,319 --> 00:25:33,599
I've never heard or read any of these concepts that

587
00:25:33,640 --> 00:25:37,480
I was seeing by virtue of the simulation. And I said, well, wow,

588
00:25:37,480 --> 00:25:39,640
it would be really great to kind of get these

589
00:25:39,680 --> 00:25:42,279
out there and teach people how to understand greens because

590
00:25:42,279 --> 00:25:45,200
it's really not as difficult as you think, but it's

591
00:25:45,240 --> 00:25:47,079
just not out there. It's something you can never figure

592
00:25:47,079 --> 00:25:49,640
out without a computer. And now we obviously have the

593
00:25:49,680 --> 00:25:53,720
technology and via the simulations to show us exactly why

594
00:25:53,759 --> 00:25:54,880
the ball does what it does.

595
00:25:55,519 --> 00:25:59,000
Speaker 1: Well, I want to ask you a lot more questions

596
00:25:59,119 --> 00:26:01,880
about how how we can take advantage of this and

597
00:26:01,920 --> 00:26:06,519
how we can learn from using your system, but we've

598
00:26:06,599 --> 00:26:08,920
run out of time for this episode, and I would

599
00:26:08,960 --> 00:26:12,079
really love it if you could give us some more

600
00:26:12,079 --> 00:26:15,200
time on our members only episode for next episode? Could

601
00:26:15,240 --> 00:26:18,240
you stick around for some more Yeah, absolutely, that would

602
00:26:18,279 --> 00:26:21,319
be great. Well, thank you very much. So, if you've

603
00:26:21,319 --> 00:26:24,920
heard about Aimpoint and you want to know more on

604
00:26:25,000 --> 00:26:29,480
how you can become a better putter by using this system.

605
00:26:29,559 --> 00:26:32,480
And I've received feedback from a lot of listeners saying

606
00:26:32,519 --> 00:26:34,799
that they have become better putters by using the aim

607
00:26:34,880 --> 00:26:37,319
point system. First thing you want to do is check

608
00:26:37,359 --> 00:26:40,319
out the website and that is where Mark.

609
00:26:40,720 --> 00:26:45,279
Speaker 3: That's gamepointgolf dot com, aampoint goolf dot com.

610
00:26:45,319 --> 00:26:48,559
Speaker 1: Go there, find yourself an instructor and we'll get more

611
00:26:48,559 --> 00:26:49,480
information on that.

612
00:26:50,160 --> 00:26:50,400
Speaker 5: Mark.

613
00:26:50,519 --> 00:26:53,200
Speaker 1: Stick around and we will come back for members only.

614
00:26:53,279 --> 00:26:55,799
Thank you so much for forgiving us the stories.

615
00:26:56,240 --> 00:26:57,599
Speaker 4: Yeah. Thanks.

616
00:27:06,319 --> 00:27:09,400
Speaker 1: It's time once again for our score Zone Short Game

617
00:27:09,440 --> 00:27:11,920
Academy with Terry Kaylor, the Wedge Guy.

618
00:27:12,200 --> 00:27:14,799
Speaker 5: Hi, Terry, how you doing Fred?

619
00:27:15,000 --> 00:27:18,119
Speaker 1: I'm doing well. I'm getting excited for you to go

620
00:27:18,200 --> 00:27:20,559
to the PGA Merchandise Show so we can get a

621
00:27:20,559 --> 00:27:21,680
review when you come back.

622
00:27:23,000 --> 00:27:25,799
Speaker 5: Yeah, we're looking forward to this busy week for us.

623
00:27:26,039 --> 00:27:29,160
Speaker 1: Very busy week indeed. And the question we're going to

624
00:27:29,240 --> 00:27:34,079
go to today is from Stephen Davis of Colorado Springs, Colorado,

625
00:27:34,279 --> 00:27:37,319
and he said that, and I love the opening of

626
00:27:37,359 --> 00:27:40,880
a question already. When I was fitted for irons, thank you,

627
00:27:42,160 --> 00:27:43,799
he said, they made a big deal about getting the

628
00:27:43,880 --> 00:27:47,279
right flex. However, when he purchased wedges, it seemed like

629
00:27:47,440 --> 00:27:51,039
all the flexes were the same. So he asked two questions.

630
00:27:51,200 --> 00:27:54,519
The second question is why, But the first one is

631
00:27:54,519 --> 00:27:57,160
is there really a need for different flexes on wedges?

632
00:27:58,920 --> 00:28:02,200
Speaker 5: Well, I think think you got to go further than that, Steven,

633
00:28:02,279 --> 00:28:05,000
and there is a need for not just different flexes,

634
00:28:05,000 --> 00:28:09,359
but different shaft materials and weights in wedges. And let

635
00:28:09,440 --> 00:28:13,799
me so you ask why. So here I go what

636
00:28:13,880 --> 00:28:16,160
you're looking for in your set of golf clubs, and

637
00:28:16,240 --> 00:28:19,000
you have a transition from your irons to your wedges.

638
00:28:19,039 --> 00:28:21,079
But this happens right in the middle of what I

639
00:28:21,160 --> 00:28:24,279
call money range. And you're going to really beat the

640
00:28:24,319 --> 00:28:27,759
golf course with your scoring clubs, your high loft golf clubs.

641
00:28:27,799 --> 00:28:29,160
You know, whether that starts at the eight or the

642
00:28:29,240 --> 00:28:32,319
nine iron and down through your wedges. And what we

643
00:28:32,400 --> 00:28:36,039
golfers have always been saddled with is that we have

644
00:28:36,079 --> 00:28:38,480
a set of irons and they have this shaft and

645
00:28:38,519 --> 00:28:41,400
this flex in them, and that typically goes up through

646
00:28:41,400 --> 00:28:44,319
the pitch the pea club as I call it, and

647
00:28:44,359 --> 00:28:48,480
then we have a match or a mismatch of wedges,

648
00:28:48,559 --> 00:28:51,400
these things called wedges that we bought off the rack

649
00:28:51,519 --> 00:28:55,640
at the store and the major brands have always offered

650
00:28:56,119 --> 00:28:59,519
wedge just as a commodity off the rack item, and

651
00:28:59,559 --> 00:29:03,279
they use a commodity grade steel shaft with the stiff

652
00:29:03,319 --> 00:29:08,359
flex and it's standard weight steel, and it fits reasonably

653
00:29:08,559 --> 00:29:12,920
well two people who are playing standard weight steel stiff

654
00:29:12,960 --> 00:29:19,440
flex irons. But most of the golfers today are migrating

655
00:29:19,480 --> 00:29:23,000
to lightweight steel. They're migrating to graphite in their irons.

656
00:29:23,039 --> 00:29:28,039
More and more and more golfers playing regular flex. And

657
00:29:28,119 --> 00:29:31,119
so what happens is when you walk out, if you're

658
00:29:31,200 --> 00:29:33,799
riding in a card or if you're pulling your bag

659
00:29:33,880 --> 00:29:35,880
or you're carrying your bag, and you get to the

660
00:29:35,960 --> 00:29:38,279
shot and it's right on the line, it could be

661
00:29:38,359 --> 00:29:40,640
a pitching wedge, it could be your gap wedge, or

662
00:29:40,640 --> 00:29:44,079
you're fifty four, whatever your first wedge is. If you

663
00:29:44,119 --> 00:29:47,279
are carrying off the rack wedges with a heavy stiff

664
00:29:47,319 --> 00:29:51,240
steel shaft and you were playing irons with a lightweight steel,

665
00:29:51,319 --> 00:29:54,160
regular flex or a graphite even in a senior flex

666
00:29:54,240 --> 00:29:57,279
or regular flex or firm flex, you have in your

667
00:29:57,319 --> 00:29:59,799
hand a choice of two clubs that have what I

668
00:30:00,079 --> 00:30:05,079
call a disconnect. The wedge weighs and feels like one thing.

669
00:30:05,519 --> 00:30:09,119
The peak club ways and feels like another thing and

670
00:30:09,759 --> 00:30:12,839
your full swing shots need you need to have your

671
00:30:12,839 --> 00:30:16,599
clubs feel and perform the same way. So the first

672
00:30:16,640 --> 00:30:18,559
part of that is the best thing to do in

673
00:30:18,599 --> 00:30:21,200
your wedges is to put shafts in them. And this

674
00:30:21,359 --> 00:30:24,319
means getting them refitted or buying them from a company

675
00:30:24,599 --> 00:30:31,279
like Score, But that will build your wedges to the

676
00:30:31,359 --> 00:30:34,720
specifications to give you this what I call a seamless transition,

677
00:30:35,200 --> 00:30:39,119
to avoid this disconnect. And you can retrofit your wedge shafts.

678
00:30:39,160 --> 00:30:41,319
Any good club maker can do that. But what you're

679
00:30:41,319 --> 00:30:43,519
looking for is to get the weight about the same

680
00:30:43,640 --> 00:30:47,880
and the shaft get the flex about the same the materials. Certainly,

681
00:30:47,920 --> 00:30:50,480
if you're playing graphite shaft in your irons, get graphite

682
00:30:50,640 --> 00:30:53,160
in your wedges. It's going to give you that similarity,

683
00:30:53,200 --> 00:30:55,119
that seamless transition as.

684
00:30:54,960 --> 00:30:55,480
Speaker 4: We call it.

685
00:30:55,960 --> 00:30:58,039
Speaker 5: And I would tell you there are few things you

686
00:30:58,079 --> 00:31:02,519
can do to improve your short range performance quicker if

687
00:31:02,599 --> 00:31:05,799
short of buying a whole new set of scoring clubs.

688
00:31:05,799 --> 00:31:10,000
It really did again shameless plug, sorry guys, But is

689
00:31:10,039 --> 00:31:14,359
to get the shafts in your wedges to blend to

690
00:31:14,400 --> 00:31:17,759
those shafts that are in your irons, to performance improve immediately.

691
00:31:19,759 --> 00:31:22,680
Speaker 1: Terry, did you just make a very controversial statement. I've

692
00:31:22,680 --> 00:31:26,079
heard a lot of people say that you really, uh,

693
00:31:26,240 --> 00:31:30,759
wedges and graphite don't really go well together.

694
00:31:32,000 --> 00:31:34,519
Speaker 5: Well, I think that's conventional wisdom.

695
00:31:34,799 --> 00:31:35,920
Speaker 1: Yeah.

696
00:31:36,319 --> 00:31:39,000
Speaker 5: But and if you go back to the history of

697
00:31:39,359 --> 00:31:42,759
iron shafts, when people first started putting graphite in irons,

698
00:31:43,640 --> 00:31:45,680
most of the companies were using a pretty low grade

699
00:31:45,799 --> 00:31:47,319
graph it. I'm sorry, guys, I'm going to pick on

700
00:31:47,359 --> 00:31:50,160
them because to use a really nice, high grade graphight

701
00:31:50,279 --> 00:31:52,759
that set of graphite irons was going to cost thirty

702
00:31:52,799 --> 00:31:55,839
dollars a club, more than the steel shaft. At times

703
00:31:55,880 --> 00:31:58,160
eight clubs, it's two hundred and fifty dollars. They didn't

704
00:31:58,200 --> 00:32:01,599
the companies didn't think golfers would go over that. The

705
00:32:01,680 --> 00:32:04,240
quality of graphight has improved dramatically over the years, and

706
00:32:04,640 --> 00:32:07,359
even in the lower pricing, you know, you don't have

707
00:32:07,400 --> 00:32:09,160
to spend fifty or sixty or eighty dollars to get

708
00:32:09,200 --> 00:32:13,000
a good quality graphight iron shaft graphite. To me, I

709
00:32:13,039 --> 00:32:15,519
haven't played a steel shaft golf club from a nutter

710
00:32:15,599 --> 00:32:19,400
to a driver in eight years, and I'll never go

711
00:32:19,480 --> 00:32:21,759
back to steel and I'm not going to go back

712
00:32:21,759 --> 00:32:25,759
to Buya supply tires on my car either. So but

713
00:32:26,319 --> 00:32:29,640
technology works. I mean what we can do with graphite

714
00:32:29,680 --> 00:32:33,039
And at Score Golf we developed two new graphite shafts

715
00:32:33,079 --> 00:32:36,279
designed specifically for the scoring clubs, and we can build

716
00:32:36,319 --> 00:32:39,000
them with a firmer tip and a softer upper section

717
00:32:39,119 --> 00:32:42,319
and exactly the weight we want, exactly the frequency we want.

718
00:32:42,519 --> 00:32:45,079
The things you can do with graph fight you can

719
00:32:45,160 --> 00:32:48,880
control these things interdependently of the basic diameter of the shaft.

720
00:32:49,279 --> 00:32:53,680
I'm a huge fan of graphight. Graphite has fuel transmission

721
00:32:53,720 --> 00:32:57,000
qualities that steel can't approach. Again, that may be controversial,

722
00:32:57,039 --> 00:32:59,440
but I'm a fisherman. If any of your guys are

723
00:32:59,480 --> 00:33:02,519
fishermen's there's not a tubular steel fishing rod on the

724
00:33:02,559 --> 00:33:06,759
market because tubular steel is not noted for its field

725
00:33:06,799 --> 00:33:12,359
transmission qualities. Graphight fiber carbon fiber is noted for its

726
00:33:12,359 --> 00:33:15,079
field transmission qualities. And I would challenge any of you

727
00:33:15,160 --> 00:33:18,599
guys to go out find a wedge demo with a

728
00:33:18,680 --> 00:33:20,759
really good quality graph height. And that's the key. It's

729
00:33:20,799 --> 00:33:23,039
got to be a good quality graph fight. To find

730
00:33:23,079 --> 00:33:26,440
a wedges with really good quality graphight, you'll be surprised.

731
00:33:27,000 --> 00:33:30,319
The sensation of impact, the feel the clubhead, where you

732
00:33:30,359 --> 00:33:33,519
can feel that club in the swing. It's pretty amazing.

733
00:33:34,440 --> 00:33:38,519
Speaker 1: Wow. Well, thank you. I appreciate once again, I appreciate

734
00:33:38,559 --> 00:33:42,400
the education, and Steven, I'm sure appreciates the answer and

735
00:33:42,440 --> 00:33:45,200
the fact that he's getting a brand new wedge. And

736
00:33:45,240 --> 00:33:45,880
I'm telling you the.

737
00:33:46,279 --> 00:33:48,200
Speaker 5: Shaft if that's what you play, Steven.

738
00:33:48,000 --> 00:33:49,759
Speaker 1: And there you go, Steven, if that's what you want,

739
00:33:50,000 --> 00:33:50,519
you tell.

740
00:33:50,440 --> 00:33:52,920
Speaker 5: Us the shaft that's in your irons, and we're going

741
00:33:53,000 --> 00:33:55,599
to build you a score forty one sixty one club

742
00:33:55,960 --> 00:33:59,519
that blends perfectly to that. And I'm going to warn

743
00:33:59,559 --> 00:34:01,839
you're gonna want to fill in your set. That's what

744
00:34:01,880 --> 00:34:04,839
we only hear from everybody, So that's why I know that.

745
00:34:05,000 --> 00:34:07,359
Speaker 1: Yeah, and listen, I don't mind your shameless plug, but

746
00:34:07,400 --> 00:34:09,800
please explain once again. The forty one sixty one.

747
00:34:10,639 --> 00:34:12,800
Speaker 5: Forty one sixty one was the name we gave to

748
00:34:12,840 --> 00:34:15,719
this series of golf clubs because we're the first company

749
00:34:15,719 --> 00:34:19,400
to ever build the scoring clubs in every loft from

750
00:34:19,480 --> 00:34:22,599
forty one to sixty one degrees, so other companies could

751
00:34:22,639 --> 00:34:25,000
hit a fifty one degree wedge or a forty seven

752
00:34:25,000 --> 00:34:27,440
degree pitch or a fifty three degree mid wedge or

753
00:34:27,440 --> 00:34:30,440
a fifty seven degree sand, but they have to bend

754
00:34:30,480 --> 00:34:33,960
one to something it's not. And I'm kind of goofy

755
00:34:34,039 --> 00:34:36,199
for this because I think these are the most precise

756
00:34:36,280 --> 00:34:38,840
clubs in your bag. These are the money clubs, and

757
00:34:38,880 --> 00:34:40,760
if you need a fifty one degree wedge to get

758
00:34:40,840 --> 00:34:42,840
your gapping just right, I wanted you to have a

759
00:34:42,880 --> 00:34:45,719
fifty one degree wedge, not a fifty or a fifty

760
00:34:45,719 --> 00:34:49,039
two that we've been around on and so we made

761
00:34:49,079 --> 00:34:52,519
the decision to tool up every single with btge loft

762
00:34:52,760 --> 00:34:55,480
from forty one to sixty one degrees, which some people

763
00:34:55,559 --> 00:34:57,880
might say that's not really wedges. That goes down all

764
00:34:57,880 --> 00:35:01,000
the way to nine iron replacement philosophy there is that

765
00:35:01,480 --> 00:35:03,119
your nine earn is really more like a wedge than

766
00:35:03,119 --> 00:35:05,119
a six ron. So it should be built and it

767
00:35:05,159 --> 00:35:10,079
should feel, it should perform like your scoring clubs.

768
00:35:09,440 --> 00:35:12,119
Speaker 1: And Steven, once you get the wedge of your choice,

769
00:35:12,320 --> 00:35:14,000
he's right, you're going to want to fill out the

770
00:35:14,880 --> 00:35:16,840
fill out the entire set. And there's a set of

771
00:35:16,880 --> 00:35:18,960
five that you can get of these score forty one

772
00:35:19,079 --> 00:35:22,719
sixty one wedges, and as a golf smarter listener, all

773
00:35:22,760 --> 00:35:24,960
you have to do when you're checking out is use

774
00:35:25,079 --> 00:35:28,559
the checkout code golf Smarter and you'll get an immediate

775
00:35:28,599 --> 00:35:32,079
ten percent discount and that automatically goes with your your

776
00:35:32,199 --> 00:35:35,800
one hundred percent money back guarantee. Any Golf Smarter listener

777
00:35:35,800 --> 00:35:39,000
who wants to check out the Wedges these scoring clubs

778
00:35:39,000 --> 00:35:42,440
from score Golf, you can click on their banner ad

779
00:35:42,559 --> 00:35:46,280
at golfsmarter dot com. But remember, if you're a golf

780
00:35:46,320 --> 00:35:48,880
Smarter listener, you do get a ten percent discount by

781
00:35:48,960 --> 00:35:51,559
using the checkout code golf Smarter. Now, if you're a

782
00:35:51,599 --> 00:35:55,480
golf Smarter member, you'll get an additional five percent discount.

783
00:35:55,480 --> 00:35:59,119
That's a fifteen percent discount. And I'm telling you, if

784
00:35:59,159 --> 00:36:02,320
you're not a Golf Smarter member yet and you're really

785
00:36:02,440 --> 00:36:06,239
considering getting these clubs, you've got to join Golf Smarter

786
00:36:06,360 --> 00:36:09,440
because the first club it's going to pay your membership

787
00:36:09,519 --> 00:36:12,519
for a year, if not more. Okay, So become a

788
00:36:12,559 --> 00:36:15,239
member of golf Smarter and not only take advantage of

789
00:36:15,239 --> 00:36:17,960
these great discounts, but you'll also get to take advantage

790
00:36:18,000 --> 00:36:21,559
of getting a new episode every week, including part two

791
00:36:21,599 --> 00:36:24,800
of episodes like the one you're about to hear on

792
00:36:24,840 --> 00:36:28,239
our next members only episode. Terry, thanks so much, and again,

793
00:36:28,440 --> 00:36:31,920
best of luck at the PGA Merchandise Show in Orlando.

794
00:36:32,440 --> 00:36:34,119
I know you guys are going to be a bigger

795
00:36:34,199 --> 00:36:36,239
hit you were last year, and I want a full

796
00:36:36,320 --> 00:36:39,840
report when we get the chance to do that. And

797
00:36:39,840 --> 00:36:41,280
I don't know it's going to be on our next show,

798
00:36:41,320 --> 00:36:43,320
but maybe after that, we're going to want to hear

799
00:36:43,360 --> 00:36:50,719
everything about the show, Okay,