Speaker 1: And welcome to Cindy Stumbo tough his nails on WBZ
Speaker 1: News Radio. Okay, who's our guest tonight in the studio?
Speaker 1: Do you know Wendy Wendy has the last name we
Speaker 1: go by Wendy Wendy. That's your stage name, right, Stalin
Speaker 1: or is that real?
Speaker 2: Darland? Yes?
Speaker 1: Is that stage name? Or is that your name?
Speaker 2: Born born with the star and my name born with it?
Speaker 1: Okay, there you go. Ye, Actually, Sammy, I met somebody
Speaker 1: recently that Wendy went to camp with. So you must
Speaker 1: went to camp up in New York or Maine somewhere.
Speaker 2: No, yeah, Maine, we camp a triple A camp.
Speaker 3: Really, we played you in sports. I went to Viga,
Speaker 3: all right.
Speaker 2: You guys were great at tennis.
Speaker 3: Youwhere?
Speaker 1: So I won't ask how Wendy is. But Sammy's thirty seven,
Speaker 1: so you can. You guys can run the numbers yourselves. Okay, So, yeah,
Speaker 1: I met Sammy recently that said they went to camp
Speaker 1: with you. Anyways. And by the way, when Samy's a
Speaker 1: friend of mine, don't have a knock a friend of
Speaker 1: mine because I'm coming at you right.
Speaker 2: So I'm extremely loyal, loyal to the core.
Speaker 1: It's just something you're born with, Okay, Wendy, tell my
Speaker 1: listeners something about how did you get started? How did
Speaker 1: Wendy Stalin become Wendy Stalin? I pronounced my eyes? Did
Speaker 1: I pronounce my eyes on that one? Thank you? Thank you.
Speaker 2: I've been in the music business my whole life, but
Speaker 2: I was discovered at fourteen years old by Maceo Parker.
Speaker 2: I'm sure you guys have heard of James Brown. Well,
Speaker 2: when James Brown went solo, his band stayed intact and
Speaker 2: Maceeo Parker became the lead singer, and he sounds just
Speaker 2: like James Brown. And he pulled me up on stage
Speaker 2: as a fourteen year old club hopping around New York, which,
Speaker 2: of course I had my fake ID pretending that I
Speaker 2: was eighteen. I having back twenty one.
Speaker 1: Oh that was twenty one.
Speaker 2: Yeah, So basically I went in and I ended up
Speaker 2: scatting on his stage because I'd been my whole life,
Speaker 2: and it was written up in all the newspapers the
Speaker 2: next day, and he got down on one knee and
Speaker 2: put a bass string around his finger and said to me, Wendy,
Speaker 2: will you please this from this day forward? You are
Speaker 2: married to music. And from that day forward, I was
Speaker 2: married to music. It was written up in all the
Speaker 2: newspapers the next day and I got gigs all around
Speaker 2: New York. And that's how it all started for me.
Speaker 1: And then take us from the next phase. So you're
Speaker 1: out there, you're in the music industry, and now you're
Speaker 1: out looking for what talent or he just happened to
Speaker 1: find step in it.
Speaker 2: No, no, I really was, you know. I got the
Speaker 2: producer of the Rolling Stones came to me and said, Wendy,
Speaker 2: I think you're the next big star. Let's get into
Speaker 2: the studio together. I made some recordings and my Space
Speaker 2: became the biggest thing at the time, and I went
Speaker 2: to number one eight times on MySpace on their music charts,
Speaker 2: and an agent said to me, Wendy, I would love
Speaker 2: to shop you around me Down, which is a huge
Speaker 2: music conference. I got two record deals, one with Sony
Speaker 2: and one with Universal. I took the one with Universal.
Speaker 1: When you were Sony when Sony made yournof was was
Speaker 1: that with donnieina A, Tommy Matola back in the day
Speaker 1: with Charlie Walk.
Speaker 2: This was actually out of Europe, so it started so
Speaker 2: I was touring all throughout Europe, and my song was
Speaker 2: honored by the Songwriters Hall of Fame, and so I
Speaker 2: was the only, you know, twenty five year olds who
Speaker 2: was honored by the Songwriters Hall of Fame at such
Speaker 2: a young age. So I came back to the States
Speaker 2: after touring for a few years, and basically what happened
Speaker 2: was I I got approached by lots of different multi
Speaker 2: platinum producers who said to me, Wendy, we would love
Speaker 2: for you to be our in house songwriter. And I
Speaker 2: went with one who was huge working with people like Beyonce,
Speaker 2: Jessica Simpson, Britney Spears, Whitney Huston, Will Smith, Pink Shaka Khan,
Speaker 2: and we were writing all these songs. I said, but
Speaker 2: all these people are already famous. I would love to
Speaker 2: be able to find someone from scratch and bring them
Speaker 2: to fame. And so he said, Okay, find me a
Speaker 2: girl under the age of twenty five who could be
Speaker 2: the female equivalent to the lead singer of the Stroke,
Speaker 2: somebody who's edgy and bold you can't take your eyes
Speaker 2: off of. And so I went to over sixty shows
Speaker 2: looking for this person while we were writing all this
Speaker 2: music for that artist, and I came back with one girl.
Speaker 2: Her name was Stephanie Germanada, and we turned her into
Speaker 2: a global billion dollar brand called Lady Gaga.
Speaker 1: And I know there's not a lot you can talk
Speaker 1: about that because the way down different avenues. But you
Speaker 1: were pretty much the one that stepped in and said, okay,
Speaker 1: this girl's got talent.
Speaker 2: Well not only that, we we we created the entire
Speaker 2: you know, we created the brand with her and brought
Speaker 2: a team of This was like my startup, so you know,
Speaker 2: this included songwriting, This included you know, uh, creating the name, uh,
Speaker 2: getting the record deals. She was dropped, getting the second
Speaker 2: record deal, so her.
Speaker 1: Forgetting record deal. She was dropped, and then after he.
Speaker 2: Was dropped, and then we had to you know, as
Speaker 2: a team. We got her the second record deal and
Speaker 2: after or she was dropped. You know, it was a
Speaker 2: really intense time because the music industry basically makes it
Speaker 2: very difficult for you to read enter and here we
Speaker 2: were sitting on the first album, The Fame, which got
Speaker 2: Billboard's Album of the Decade one hundred and eight weeks
Speaker 2: on the charts at number one. I mean, she is
Speaker 2: just a powerhouse. But it took years and a lot
Speaker 2: of time.
Speaker 1: Devotions, obviously the first album didn't do so great, and
Speaker 1: they went to dropped her right the sales were wrong.
Speaker 2: They didn't they didn't release it. They sheltered as they shelter.
Speaker 2: She used her as a text right off.
Speaker 1: They never put the shelf the album Elli Read Okay
Speaker 1: got it? Eli Read says.
Speaker 2: It was the worst decision of his life, and I
Speaker 2: would have to agree.
Speaker 1: So they didn't release the first album. So it wasn't
Speaker 1: that she had failed. They just shelved her and then
Speaker 1: she got picked up again.
Speaker 2: It was hard, yes, it was. It was the record
Speaker 2: label's fault completely. Their album, like I said, one hundred
Speaker 2: and eight weeks on the Billboard charts and got Album
Speaker 2: of the decade and number two on that list. Spent
Speaker 2: half the amount of weeks at number one. So this
Speaker 2: was a huge the you know, the biggest artist of
Speaker 2: the last twenty five years. We've created a global brand.
Speaker 1: And then what happened at that point it was a
Speaker 1: we and then a not we. It was we the
Speaker 1: four way it was.
Speaker 2: It was fantastic. But basically, you know, I went on
Speaker 2: to right now. You know they called me many times, Okay,
Speaker 2: Wendy continued to work with us, but When you get
Speaker 2: Billboard's Album of the Decade one hundred and eight weeks
Speaker 2: at number one, you kind of want to leave on
Speaker 2: a high and start to do what I'm doing now,
Speaker 2: which is I've created an immersive streaming music streaming platform
Speaker 2: that is going to be a huge competitor to Spotify
Speaker 2: and is a complete ecosystem that takes all of the
Speaker 2: steps over fifty seven functionalities that I created with this
Speaker 2: tech guru who sold five tech companies for three point
Speaker 2: two billion dollars, and we created this platform that is
Speaker 2: going to revolutionize the music business completely.
Speaker 1: Okay, let me use it. Told I thought we're going
Speaker 1: to break. This is Sidney Stumple, and welcome back. This
Speaker 1: is Cidney Stumple. I'm here with Samantha to have his
Speaker 1: nails on WBZ and we are here with Wendy Stalin.
Speaker 1: We'll pick up where we left off. I'm sorry.
Speaker 2: So yeah. Music Soul is basically the next project that
Speaker 2: I'm deeply involved in. I'm a co founder, and it
Speaker 2: is going to be a one stop shop like the
Speaker 2: Amazon for music, where artists are able to get tickets,
Speaker 2: create podcasts, stream music, create all the engagement from social media,
Speaker 2: you know, contests, meet and greets, you know, have charities,
Speaker 2: and basically AI on the platform pairs each of the
Speaker 2: artists with a brand, so that, for example, if you're
Speaker 2: a brand new artist, you're automatically paired with a brand,
Speaker 2: and the one hundred and fifty million opt in consumers
Speaker 2: from s day Lauder can be driven to your profile
Speaker 2: so that you automatically have an audience and it's all
Speaker 2: automated for you. And instead of getting points zero zero
Speaker 2: four cents per stream you know, Snoop Dogg got a
Speaker 2: billion streams on Spotify, didn't matter he made less than
Speaker 2: forty five thousand dollars for a billion streams? Like, why
Speaker 2: would anyone want to be in a business where great
Speaker 2: performance no longer equals great rewards? So here's the ability
Speaker 2: to you know, make real money because it's seven We
Speaker 2: give our artists seventy percent of all streaming and programmatic
Speaker 2: advertising revenues. So it's a big deal. It's going to
Speaker 2: create a huge financial shift where people can actually make
Speaker 2: money off of streaming content instead of just some you know,
Speaker 2: point zero zero four, which is criminal in my opinion.
Speaker 1: So you've learned to pivot big time from what you
Speaker 1: were used to doing into this new tech world.
Speaker 2: Well, it's not just pivoting, it's basically taking all the
Speaker 2: experience I have from creating a global brand and automating
Speaker 2: hit and making it accessible to artists everywhere, which just
Speaker 2: hasn't been done before. You know, the record labels expect
Speaker 2: you to come completely packaged, you know, with perfect songs,
Speaker 2: perfect marketing, millions of followers, millions of streams. How are
Speaker 2: you supposed to do that on your own? I learned
Speaker 2: how to do that by building, you know, helping to
Speaker 2: build Lady Gaga's career, and now I'm making it accessible
Speaker 2: to everybody so that everyone has a real shot and
Speaker 2: to also create a middle class within the music business.
Speaker 2: In the same way that Uber Lift allowed people to
Speaker 2: you know, make money from driving their cars. Why can't
Speaker 2: everybody do it? So now we're going to have a
Speaker 2: solution for people to actually make money for music.
Speaker 1: I think it's funny. Next week we have a country
Speaker 1: singer coming in that and again another person on my
Speaker 1: social media right he was that what number three on
Speaker 1: country to the music charts got to number one and he
Speaker 1: was number three, and I said, look, I want to
Speaker 1: get you on my show. Immediately he finally hit number one,
Speaker 1: and he did it all by himself, all self paid.
Speaker 1: Amaz Yeah, yeah, I get it. I have to like
Speaker 1: literally hook you guys.
Speaker 2: Is definitely the exception to the rule. But even at
Speaker 2: number one, like I said, you've got it's been number
Speaker 2: one a million times. How much is he getting paid
Speaker 2: for number one? It's great to have the accolades, you know,
Speaker 2: but you know, listen, I'm a songwriters you know, honored
Speaker 2: by the Songwriters Hall of Fame, Grammy nominated, worked with
Speaker 2: every artist across the board. You know, lots of the
Speaker 2: biggest names in the world, opened for Jack White and
Speaker 2: Cheryl Crow and you know, on the records of Nora Jones.
Speaker 2: I mean, does that necessarily add up to money when
Speaker 2: music streaming royalties is point zero zero four sense? Now,
Speaker 2: building Lady Gaga from scratch, that was a different story clearly.
Speaker 2: You know, there was a huge financial gain from that,
Speaker 2: and so I wanted to be able to make that
Speaker 2: financial gain accessible to millions of artists everywhere.
Speaker 1: So if you're just nobody, they can come onto that platform.
Speaker 1: Is it again? Technology for free? So technology and me
Speaker 1: we're not best friends, Okay, I like a dumb house.
Speaker 2: People like Instagram would disagree with you. I say, you've
Speaker 2: got lots of followers on Instagram, very loyal followers.
Speaker 1: I think I think.
Speaker 3: She didn't want the question.
Speaker 1: Why I came on Instagram, Wendy was because people were
Speaker 1: taking my houses off my websites. And Smith would say, Mom,
Speaker 1: your house is all over Instagram and people taking credits
Speaker 1: for your work, whether it's bathroom's, kitchens, whatever, front elevations,
Speaker 1: and I'm like, what are you talking about that? How
Speaker 1: do you get those pictures? And then I went on
Speaker 1: I'm like, dude, that's not your picture. And some people
Speaker 1: were really polite and said, you know what, you're right.
Speaker 1: We we took the credit. We're going to give you
Speaker 1: the credit and reposted. And then you get the idiots
Speaker 1: that go, that's mine, Okay, show me what's behind that wall.
Speaker 1: And I'll show you what's behind that wall.
Speaker 2: Right.
Speaker 1: It's like, buddy, gets you get my picture off your page.
Speaker 1: We had so many fights, Sammy like, and then you
Speaker 1: got Sidney Stumples talking to Sidney Stumples and on Sidney
Speaker 1: Stumple liked.
Speaker 2: I have how many Wendy Starlin's are there across social media?
Speaker 1: There's like, but these people answer questions what kind of pain?
Speaker 1: What that's and it gives these people advice. It's not me.
Speaker 1: I'm like people Google crazy, like go get your own identity,
Speaker 1: leave me alone. Okay, exactly crazy, But Wendy normal. You're
Speaker 1: also doing so much modeling too. Tell us what you're
Speaker 1: doing in New York right now? What are you doing
Speaker 1: in New York right now?
Speaker 2: Well, I just modeled in New York Fashion Week.
Speaker 1: Oh that's right, that's fast week.
Speaker 2: So I've just modeled in a New York Fashion Week
Speaker 2: like a week ago or something. And now I'm speaking.
Speaker 2: So music soul has so many facets to it with
Speaker 2: charities and causes to also drive traffic and raise money
Speaker 2: for charities and causes. So I am speaking, I was.
Speaker 2: I'm speaking at the United Nations on Saturday in front
Speaker 2: of the General Assembly about how music soul can really
Speaker 2: enhance their initiatives and make raise money for them in
Speaker 2: a fun and engaging way for people instead of people
Speaker 2: just giving a handout. They can watch educational videos, they
Speaker 2: can watch make streaming revenues and mailbox money in a
Speaker 2: way that people are used to and enjoy, and they
Speaker 2: have a whole ecosystem around it. So I'm here to
Speaker 2: speak to the UN. I was inducted into the Council
Speaker 2: of Global Change at the United Nations, which I'm really
Speaker 2: excited about. And I'm also speaking at the Principal Business
Speaker 2: Summit here, which is a really incredible you know, basically
Speaker 2: a conference where Steve Forbes is speaking and the CEO
Speaker 2: of Whole Foods and it's it's just a really incredible
Speaker 2: place where there are a lot of big world leaders
Speaker 2: and businessmen and women who are changing the world. And
Speaker 2: so I'm speaking for thirty minutes about music soul here
Speaker 2: as well.
Speaker 1: Very cool. So you grew up in the Northeast.
Speaker 2: Right, grew up here in New York City.
Speaker 1: I love it, okay, But you live on the West coast, right.
Speaker 2: I now live in Los Angeles. But to be frank,
Speaker 2: I traveled two hundred days last year, so I'm usually
Speaker 2: not anywhere for more than five days at a time.
Speaker 2: It's been three years of extreme travel for me between modeling.
Speaker 2: You know, Paris, Milan, London, New York, LA. You know,
Speaker 2: it's all over the place.
Speaker 1: Did you think that girl that went to Camp Wik
Speaker 1: Triple A, who's going to become the woman she became?
Speaker 2: Never in a million years. Never in a million years.
Speaker 2: I mean I had always has been singing. I was,
Speaker 2: you know, the lead in the play or whatnot at
Speaker 2: Summer Camp. But I never thought that. I certainly couldn't
Speaker 2: have predicted that I really helped to build Lady Gaga
Speaker 2: and discover and develop her from an unknown artist to
Speaker 2: a billion dollar brand. I definitely couldn't have expected that
Speaker 2: I would pair with the technologists to create something really
Speaker 2: incredible for people to be able to monetize their careers.
Speaker 2: I mean, it's become a really exciting and spontaneous journey.
Speaker 1: All that thought. I'll say Stumpo and he listened to
Speaker 1: Toughest Nails on WBZ News. Ratio will be right back
Speaker 1: and welcome back to Toughest Nails on WBZ. Sammy. I said,
Speaker 1: Sammy opened us, bring us Backshe no, I wasn't in
Speaker 1: the mood. She doesn't like to go out or bring in.
Speaker 1: So this is kind of I don't even think samuels
Speaker 1: his story. So Wendy needs a beautiful house to shoot it.
Speaker 1: That's how Wendy and I became friendly and started talking
Speaker 1: on either We're following each other and She's like, Cindy,
Speaker 1: I need a really cool house. I'm like, no problem.
Speaker 1: So I'll put you with John Lyons and go meet John.
Speaker 1: He'll be back in LA. I'm gonna give his number.
Speaker 1: Just set up. So you see how people can be
Speaker 1: on social media and can become friends. Her and John
Speaker 1: Lyons met, she did a shoot at John's house. John's
Speaker 1: house was beautiful, correct.
Speaker 2: Gorgeous, gorgeous. Thank you so much. That was so wonderful
Speaker 2: of you.
Speaker 1: So she just reached out. I said, I'll make it happen, right.
Speaker 1: So that's again when people say, can people really become
Speaker 1: friendly from social media? Yeah they can. It just takes
Speaker 1: two people to make the effort right. Just can't be
Speaker 1: one sided. It's one side, you know, get rid of
Speaker 1: that person.
Speaker 2: I met my boyfriend through Instagram? Can make that my
Speaker 2: boyfriend Chris boss with three and a half years later.
Speaker 2: I don't know if you follow him. He's fantastic, but
Speaker 2: he was a former FBI hostage negotiator. He's such an
Speaker 2: interesting human being and uh yeah, we he messaged me
Speaker 2: on Instagram and uh so three and a half years later,
Speaker 2: you know, and.
Speaker 1: Did you trust U? Did you trust this dude? Right
Speaker 1: from the beginning? As you go on don't know, maybe
Speaker 1: as well.
Speaker 2: Okay, he told me that the first date was much
Speaker 2: more like a cross examination. There was some some very
Speaker 2: inaccurate things on Wikipedia about him at first, and you know,
Speaker 2: it said he was a lot older than he was.
Speaker 2: It said, you know, there were some some iffy things.
Speaker 2: It said he was married, but that ended up being
Speaker 2: his daughter in law, thank god. And so now, uh,
Speaker 2: you know, I made him shure, I.
Speaker 1: See, I can see. I can see the happiness to
Speaker 1: your through your pictures. We're all watching that, right. Pictures
Speaker 1: tell when they say pictures tell a thousand stories. The
Speaker 1: eyes can tell it all. Your you can tell body language.
Speaker 1: I can anyways, Then I look at some couples go,
Speaker 1: oh that's so phony. Oh he's banging another broth. Oh
Speaker 1: she's she not him? Oh yeah, this ain't working at all.
Speaker 1: I don't know how I know these things I swear
Speaker 1: of go. I don't how I know them, but I
Speaker 1: always do know them. So what is the future here
Speaker 1: for you?
Speaker 2: Now?
Speaker 1: What what we have? This company? You've got partners in
Speaker 1: this company or the founder.
Speaker 2: Yeah, I'm the co founder with Aris Percidis. We've got
Speaker 2: our board and right now we're we're building this to
Speaker 2: create you know, major disruption in the same way that
Speaker 2: you know Spotify disrupted many years ago, and now we're
Speaker 2: about to disrupt Spotify and create major change in you know,
Speaker 2: the ecosystem for artists to be able to really extend
Speaker 2: the life of their careers and make money off music
Speaker 2: instead of being T shirt salesman. I mean that's basically
Speaker 2: what you know. Artists are meant to be a you know,
Speaker 2: three ring circus over here with Okay, you got to
Speaker 2: sell this many T shirts. You have to have this
Speaker 2: many streams, you have to have this many followers on
Speaker 2: social media. Social media has so much to do with
Speaker 2: how much you engage with others and how many times
Speaker 2: you're liking someone else's posts or commenting. You know, you
Speaker 2: need the force behind you to be able to provide
Speaker 2: that audience to provide the monetization tools necessary.
Speaker 1: Do you know anything about social Oh my god, social audio.
Speaker 1: Thank you, Cindy, I had a brain at a pause moment.
Speaker 1: Do you know any about social autosocial social audio? You
Speaker 1: actually get to talk. We talk to people. So I
Speaker 1: want I want you to download when you get a chance,
Speaker 1: this app called geez. I don't have Mahdi here to
Speaker 1: help me here. Chatter chatter social right is I and
Speaker 1: I sit on the board of that one. You think
Speaker 1: I would know all this stuff, but there's so much
Speaker 1: going through my head right now. So we're taking you
Speaker 1: through out a social I'll send you the information I did.
Speaker 1: I sent you the invite to download go back and
Speaker 1: your messages?
Speaker 2: Your phone?
Speaker 1: Right, Who's I got three phones? What do I do
Speaker 1: with all these phones? Okay, so there's questions in the
Speaker 1: box for Wendy. This is what Chad's girlfriend learned to
Speaker 1: do last week.
Speaker 4: How much, if at all, has music sinking helped your
Speaker 4: career and what are your thoughts about AI in the
Speaker 4: industry and how it can benefit artists?
Speaker 2: Okay, well, music sinking has been a huge, a huge,
Speaker 2: huge money maker for me in my career. And you know,
Speaker 2: I'm I'm signed to a major publisher and so like
Speaker 2: my first thing was the theme song to an NBC
Speaker 2: TV show called Las Vegas. I don't know if you
Speaker 2: remember that.
Speaker 3: I love that show.
Speaker 2: Yeah, oh great, Well, I you know, created the theme
Speaker 2: song which was and which was one of the main
Speaker 2: major you know, commercials on NBC and from there and
Speaker 2: this was a song that I literally, uh composed and
Speaker 2: produced out of my own home in my bedroom as
Speaker 2: like a kid, and it became this It ended up
Speaker 2: being a huge money maker. They used it on another
Speaker 2: TV show. They used it for the Olympics. Uh, you know,
Speaker 2: on a commercial during the Olympics. So having all of
Speaker 2: that exposure, it brings you opportunities with brands. I mean obviously,
Speaker 2: oh my god, that was one of my favorite shows that.
Speaker 1: Had how many seasons? How many seasons? That show have three?
Speaker 1: Four seasons?
Speaker 2: I you know, I can't tell you, but I I
Speaker 2: really I loved it and it allowed me to then
Speaker 2: create theme songs for other TV shows movies. So sinking
Speaker 2: is a great way to go, especially as an unknown artist,
Speaker 2: and you know, focusing on your songwriting ability, that's a
Speaker 2: great if you say.
Speaker 1: Right, she's to answer the questions I've lost that, okay, Ai,
Speaker 1: go ahead.
Speaker 2: You're back to pictures of me and Chris.
Speaker 1: Yeah, he popped on but no, we have you on
Speaker 1: Chatta too, right, So people asking questions in the back chat,
Speaker 1: that's how I want you get on there. But I'll
Speaker 1: explain all that to you later.
Speaker 2: So just to answer the question about AI, AI is
Speaker 2: fully integrated into the music soul app and so we
Speaker 2: think that it's a fantastic if used appropriately. I personally
Speaker 2: haven't used AI too in the creation of music yet.
Speaker 2: I'm sure I'll give it a try, but I haven't
Speaker 2: done that at this point. But chat, GPT and the
Speaker 2: pairing of artists with brands and smart contracts are all
Speaker 2: AI enabled functions inside of music soul which are going
Speaker 2: to be completely helpful.
Speaker 1: As completely because voice Taylor Swift.
Speaker 2: With Donald Trump, right, you know, he there was some
Speaker 2: AI version of Taylor Swift on Donald Trump's website endorsing him,
Speaker 2: but she hadn't really endorsed him. She's so anyway, Yeah.
Speaker 1: I can just take anybody's voice and say anything though,
Speaker 1: I mean that's actually.
Speaker 2: Your voice, but their image, you could their likeness. I
Speaker 2: mean it really, you know, most of these social media
Speaker 2: platforms have You've already agreed and accepted to give away
Speaker 2: your name and likeness by being on Instagram or Facebook.
Speaker 2: So you have to make sure that your AI is
Speaker 2: kept for yourself. And I haven't read the fine print
Speaker 2: able to be an expert.
Speaker 1: But somewhere down the road it will find a way
Speaker 1: to sneak into your business too, and they'll be a negative, right,
Speaker 1: because for every positive, there's always negative. It's going to
Speaker 1: figure ot where the negative is going to be on
Speaker 1: that one.
Speaker 2: Yeah, you have to be careful, is what i'd say.
Speaker 1: But social audio is it's a different. Social audio is
Speaker 1: very different. Like we can like each other's pictures. I
Speaker 1: can tell you, hey, Wendy, I love that stunning, beautiful
Speaker 1: ba ba bah. But you can screen share, you can
Speaker 1: get on what we're doing right now and actually talk
Speaker 1: to people and talk to fans, build your community of
Speaker 1: people and so on, and bring in your guests. It's kind,
Speaker 1: it's really it actually is cool. And of course, like
Speaker 1: anything else, there's things. It will have an algorithm that
Speaker 1: you'll like and you'll follow, and they'll have an algorithm
Speaker 1: that you won't ever see.
Speaker 2: Right.
Speaker 4: So I have a question, go ahead, with all the
Speaker 4: success that you have had thus far, what's the ultimate
Speaker 4: legacy that you want to leave.
Speaker 2: I want to I want artists to get paid, period.
Speaker 2: I think that right now. I literally think it's criminal
Speaker 2: that you can get a billion streams that make less
Speaker 2: than forty five thousand dollars. I mean, you guys are builders.
Speaker 2: Can you imagine creating a billion dollar home and making
Speaker 2: forty five thousand dollars.
Speaker 1: Yeah, I'll go take an exercise. I'll go run on
Speaker 1: the treadmill. Thank you.
Speaker 2: Yeah, exactly.
Speaker 1: They don't need an exercise. We don't need an exercise. Wait, hold,
Speaker 1: go to break, gotta go to break. I'm Sidney Stump
Speaker 1: and you listen Toughest Nails on WBZ and we'll be
Speaker 1: right back. And I'm Cindy Stump and you listen to Toughest
Speaker 1: Nails on WBZ News Radio ten thirty. Sammy, Yeah, who
Speaker 1: are you? We're coming back from break? Wake it up?
Speaker 3: I'm Sammy.
Speaker 1: Okay, that's good.
Speaker 3: You like Triple Task?
Speaker 1: And who's on Wendy Tarltt? Thank you for your questions? Can
Speaker 1: I ask did she finish the last one? You got
Speaker 1: ten minutes left here?
Speaker 3: Did you have more to say in the last one?
Speaker 1: Or no, she forgot?
Speaker 2: We've had that break and so I can't.
Speaker 1: You all have a menopause moment?
Speaker 4: Advice would you give someone who wanted to get into
Speaker 4: the industry now that it's harder to become discovered via
Speaker 4: streaming platforms.
Speaker 3: That's why she's creating this app.
Speaker 2: That's exactly why I'm creating it, because can you imagine
Speaker 2: signing up for free AI, pairing you with a huge
Speaker 2: brand like Este Lauder, Home Depot, whatever, who have one
Speaker 2: hundred and fifty million opt in consumers that were being
Speaker 2: driven to your profile to hear your music, and then
Speaker 2: you retaining seventy percent of that streaming revenue. I mean,
Speaker 2: that's insane. You can make a ton of money.
Speaker 5: How people get on your app, well, they'll be able
Speaker 5: to sign up just like they're for free, even the
Speaker 5: way they're able to sign up for putting any apps.
Speaker 2: It's called Music Soul. It hasn't launched yet, we're in
Speaker 2: pre launch phase. But this is.
Speaker 1: I've learned so much by technology. Are you embated testing.
Speaker 2: We have, Yes, we are. I mean we've tested like
Speaker 2: sort of U couared down versions, but it has it
Speaker 2: has fifty seven different functions, whereas you know Instagram has
Speaker 2: something like twelve or fifteen. So you can imagine how
Speaker 2: you know immersive it is.
Speaker 3: It's it's like, do we have a launch date yet
Speaker 3: or not yet?
Speaker 2: Not yet, not yet, But that's why I'm in New
Speaker 2: York right now getting it getting it done.
Speaker 1: But this will launch, oh for sure, for sure.
Speaker 2: This is this is rich once that will be huge.
Speaker 4: Sorry, so does music still act as a distributor like
Speaker 4: United Masters.
Speaker 2: It acts as a distributor. It I mean, like I said,
Speaker 2: it has fifty seven functions. It's it's a distributor, but
Speaker 2: it's a combination of if you could put Amazon, you
Speaker 2: know the functionality of Amazon where their store fronts. And
Speaker 2: it also it's a distributor, so it distributes your music
Speaker 2: like iTunes or Spotify, and we have the music license
Speaker 2: for all of the music on Spotify or Apple Music
Speaker 2: or you know Pandora. We It has podcasting, It has
Speaker 2: meet and grease, It has charities so that all of
Speaker 2: the the opt you know, email addresses from let's say,
Speaker 2: you know one of these huge charities would be driven
Speaker 2: to your content. It's mass promotion at its finest, and
Speaker 2: distribution of that mass promotion and monetization of it because
Speaker 2: you get seventy percent. So it's completely different than anything
Speaker 2: else out there where you're any other platform, no matter
Speaker 2: what it is, you're going to get less than half
Speaker 2: a penny.
Speaker 1: I have to pitch with a friend of mine, Ernie Book.
Speaker 1: I got to make that that I'm going to put
Speaker 1: you guys together.
Speaker 3: Okay, thanks to eliminates record labels.
Speaker 1: Yeah, they're gonna everything is.
Speaker 2: Gonna Record labels are going to be so happy because
Speaker 2: instead of throwing a million dollars at an artist to
Speaker 2: see if their song sticks against the wall, they're going
Speaker 2: to have real time data with mass promotion to see
Speaker 2: if they're making a correct investment. So it's a true
Speaker 2: vetting process that right now they're they're basing everything on
Speaker 2: social media numbers, which can be flubbed. This can't be.
Speaker 1: Who's your favorite artist right now?
Speaker 2: Ooh, that's a good one. I would say that my
Speaker 2: favorite artist is I mean, I love classic, classic music,
Speaker 2: so I would say my favorite artist is probably you
Speaker 2: two or Sting. I love these classic artists. I think
Speaker 2: they stay in the test of time, and.
Speaker 1: It seems like they we both play a lot of
Speaker 1: that same music. Did you notice that on us stories?
Speaker 2: Hmm, yeah, totally. I love you know, it's it's just
Speaker 2: it stands the test of time. I hate trendy music,
Speaker 2: you know, sometimes it goes well with social media, a
Speaker 2: lot of trendy music, but the stuff that kind of
Speaker 2: seeps into my soul is classic music.
Speaker 1: So I'll get on social media a lot. On Instagram, Cindy,
Speaker 1: I love your stories, and I even love your music
Speaker 1: even more, like where did you find that song? Like
Speaker 1: I write, they're like, oh I forgot about that song.
Speaker 1: Oh I forgot about that song? You know? So yeah,
Speaker 1: And I go through everything from motown to disco to rock,
Speaker 1: the soft rock.
Speaker 2: Rock right there with girl, so.
Speaker 1: You know motown. So I'm all over the place. I
Speaker 1: think I'm very bipolo when it comes to my music.
Speaker 1: But if you had to pick today today, who's one
Speaker 1: of your favorite artists twentys.
Speaker 2: I think Bruno Mars. I mean he also started off
Speaker 2: as a songwriter for other artists before he became a
Speaker 2: huge start performer, and so I really love that. His
Speaker 2: ability to write and produce songs that are like timeless
Speaker 2: in that genre are this phenomenal. He's someone I truly
Speaker 2: respect and admire.
Speaker 1: Okay, Sammy, which goal because no matter I can put
Speaker 1: these glasses on and Nelson's got that dark screen going,
Speaker 1: I cannot see the question. Go ahead.
Speaker 4: So let's say you have ten k users and AI
Speaker 4: matches one hundred of them to one company, ask for
Speaker 4: an artist who then narrows it down. Does AI narrow
Speaker 4: it down to one or is that up to the
Speaker 4: client to sift.
Speaker 2: Through neither neither. They're missing it. As soon as you
Speaker 2: sign up and you say, okay, I would like to
Speaker 2: be paired with the company, AI has a set of
Speaker 2: criteria for what the artist wants to be paired with
Speaker 2: and a set of criteria for what the brand wants
Speaker 2: to be paired with. Music Soul automates the process of
Speaker 2: pairing the two together, and then as part of the
Speaker 2: company's marketing strategy, they will send their one hundred and
Speaker 2: fifty million opt in consumers to that artist profile. And
Speaker 2: so does it mean that one hundred and fifty million
Speaker 2: people will listen to your song? Probably not, But if
Speaker 2: they're able to get one percent of that ten percent
Speaker 2: of that, then they're making real money. Because Music Soul
Speaker 2: gives seventy percent to the artists from streaming.
Speaker 3: That's pretty cool.
Speaker 1: Seventy percent of what though, what's the down send.
Speaker 2: The seventy percent of streaming and programmatic advertising. So, for example,
Speaker 2: what programmatic advertising is If I'm Nike okay, and I say, Hey, Instagram,
Speaker 2: I want to target all of Justin Bieber's followers for
Speaker 2: a brand new sneaker that I have. The deal is
Speaker 2: between Nike and Instagram and Justin Bieber, who's providing all
Speaker 2: of the followers, all of the curated content, receives zero
Speaker 2: dollars from that transaction on social media, even though he's
Speaker 2: providing everything on Music Soul, he gets seventy percent of
Speaker 2: that deal. It's real money.
Speaker 1: And this is the first app like this that's going
Speaker 1: to take care of the artist.
Speaker 2: First one, first one, every other every other app less
Speaker 2: than half a penny.
Speaker 1: You know, that's pretty bad criminal.
Speaker 2: So it's criminal. It's criminal who can support themselves that way.
Speaker 1: So when you download an old song for like I
Speaker 1: think was that? I think I'm the only idiot still
Speaker 1: doing that on I Sammy had iTunes, Am I the
Speaker 1: only ones still paying?
Speaker 3: That was a leak dollar.
Speaker 4: We all pay like ninety nine for Spotify. We pay
Speaker 4: a monthly fee and you now pay nine nine a
Speaker 4: month for.
Speaker 1: But I was downloading for iTunes. So my point is
Speaker 1: it seems like I always going okay, whatever, I can
Speaker 1: keep up with all of it. But the ones I
Speaker 1: pay is always the most expensive, whether it's a dollar
Speaker 1: thirty nine, dollar ninety nine, whatever it is, what is
Speaker 1: the artists get from that? Let's say it's a doll
Speaker 1: nine nine because I never find the nine nine cent
Speaker 1: ones unless you're the one hit wonders, right, even Davey
Speaker 1: Cassie gets dull nine nine still love him, by the way,
Speaker 1: That was my first question. But anyways, we'll have to
Speaker 1: gains that what is the odyssey of that dollar ninety
Speaker 1: nine or a doll thirty nine. Whatever we're doing.
Speaker 2: We're streaming like Spotify, So it's not as much like
Speaker 2: iTunes where you're downloading music, you're streaming. It's a streaming
Speaker 2: service like Spotify, and it's free for the artists to join.
Speaker 2: They get seventy percent of all streaming and programmatic advertising revenue,
Speaker 2: and their level of engagement helps accelerate their level of promotion.
Speaker 2: So it's it's phenomenal, you know, it's it's just so
Speaker 2: it's not like a download. I'm I'm not gonna like
Speaker 2: break it down in terms of because it's not a
Speaker 2: downloading app. It's a streaming like a YouTube.
Speaker 1: But me, if I buy a song for ninety nine cents,
Speaker 1: how much today does that artist get off that you
Speaker 1: think if you you might not know the answer, that's
Speaker 1: cool too.
Speaker 2: Well, they so if again it's for the ninety nine cents,
Speaker 2: it depends on several factors. If you're if you were
Speaker 2: on for example, iTunes and you are the artist and
Speaker 2: you uploaded your song for ninety nine cents, it would
Speaker 2: depend if you had co writers. If you have co writers,
Speaker 2: you're splitting it that in half immediately. If you have
Speaker 2: a record label, they usually take at least eighty five percent.
Speaker 1: Very complicent. You answer that money, I'm done. You're to
Speaker 1: answer that. So it's a complicated question and they end
Speaker 1: up with sense on it. By it seems like sense. Okay,
Speaker 1: we're going off to break. I'm Sidney Stumpo and you
Speaker 1: listen Toughest Nails on WBZ and we'll be right back
Speaker 1: and welcome back to Toughest Nails. I'm WBZ and I'm
Speaker 1: Cindy Stumpo and I'm here with Samantha and I'm here
Speaker 1: with the beautiful Wendy Stalin. Wendy, how do people find you?
Speaker 2: They can find me on Instagram at Wendy Starland. So
Speaker 2: please come follow, like, share, subscribe and would love to
Speaker 2: connect with you.
Speaker 1: Wendy. Thank you for being here tonight, Sammy, thank you
Speaker 1: for co hosting answering questions from Chata Social. Everybody, have
Speaker 1: a great, safe weekend, and we'll see you next week.