Speaker 1: And that's why I'd never read the comment. I just
want to like, I'm not even gonna look amazing tonight.
I love what you're wearing. Always say wid Oh my god,
we're all I have an angry clown fetish life. But
that's hard, like unless it's like an NBA team or
something like that. WHOA, Hello, everybody, Welcome back to Holly
Randall Unfiltered. Even though this is the third episode of
twenty twenty six, this is the first one that I'm
actually recording in twenty twenty six. If you were a
Patreon member, you would know that because you would be
watching this live streamed. And of course this means that
this episode is brought to you by Stripchat, my new
exclusive sponsor for twenty twenty six. Stripchat is the number
one adult live streaming platform in the world. If you
want to get your career started as a cam girl,
or if you're a fan looking for a huge number
of amazing creators to connect with and so much fun
to be had, go to stripchat dot com to check
out what it's all about. Okay, I'm very excited for
my guest today. This is somebody that I absolutely look
up to and really admire. She is, of course, Melrosemichaels,
a performer, entrepreneur, and one of the smartest minds in
the industry. She is the founder of sex Work, CEO,
co founder of SWR Data, and the brain behind GPTs
dot Ai, using tech and data to help adult creators
actually build real businesses. She understands both the emotional cost
of being desired and the financial reality of monetizing it.
Marlows Welcome so much to Holly Randol and filtered so much.
I'm so grateful to be here. This is this is
really exciting. This is so exciting for me. How does
it so? You're beautiful? Thank you, You're intelligent, thank you.
We all know about the triangle, right, So you must
be crazy. I have heard it.
Speaker 2: Said both ways, but usually in the best regard, like crazy, ambitious, crazy, workaholic, crazy,
doing the things that don't give other people time and
attention that they probably want from me. But generally I'd
like to say, IM well rounded and grounded. But you know,
I'm used, so we'll find out. I guess stay tuned.
Speaker 1: So how long have you been in the industry for now?
Speaker 2: Yeah, so I've been in the adult space for about
fourteen years. So my like camiversary because I got started
in cams is October third, so just over fourteen years now.
Speaker 1: Wow, yeah, it's been a while. And how did you
get started on this journey? Yeah? So I got into
go go dancing.
Speaker 2: So, like I grew up in Chicago and there is
these night clubs where you can go dance in the
furry boots and the bikini on the weekends. So I
was in early credit card deck because I just hand
those out when you turn eighteen, and I was looking
for it.
Speaker 1: I don't always explain that you have to pay them off.
Speaker 2: Yeah, and I had no financial upbringing at all our education,
so racked up from credit card bills, got into go
dancing to try to pay down that debt, and then
a lot of the go gos stopped dancing to start webcamming.
And then when I figured out what they were up too,
I was like, well, you can do that, Like I
can do that. So I started webcamming and then that's
how I got into adults and that was kind of
like the first core eight years of what I did
in the space.
Speaker 1: So tell me about your first experience with webcamming, Like,
what were you expecting and then what was the reality
of the experience.
Speaker 2: Yeah, So I moved out of my house to start webcamming.
So it was also my first time living on my
own and I was working a real nine to five
job at the time, So moved out with nothing. I
had my laptop which I bought from savings, a little
like Cricket USB internet that you's like not great for streaming,
as you can imagine, And I had it on an
empty cardboard box. My house is completely empty, Like I
had no furniture, I had nothing. So I streamed for
the first time and I was just, honestly the core thing.
I was like, I don't know how the tokens turn
into money. I don't know the calculation, and like they're
kind of like pesos, which you start to get to
understand the conversion. So like I didn't think it was real.
Like I was like until I get money in my hand,
Like I don't believe this is a real thing.
Speaker 1: Anyone could just do this. This seems too good to
be true.
Speaker 2: And my first two week paycheck from Cam's was like
over seven grand, and I was like, I didn't know
you could. I could start any business with this. I
could do anything I wanted. With this, it was like
finally having a vehicle to anything else I wanted to do.
And I always wanted to be an entrepreneur, but I
came from really like tight beginning. So for me, it
was just this eye opening experience of like all of
these doors just open for me. I can travel, I
can go on vacation, I could start businesses, I could
do anything now. And I didn't have any way forward
like that up until that point. So for me, CAM
was it was life changing.
Speaker 1: I love the fact that your first thought was like,
oh wow, I can use this as a springboard to
start a business and to like build something, rather than
oh I can go buy an expensive bag, I can
go get like a car that has like really high
lease payments. Like those were not your first.
Speaker 2: Thoughts, they weren't my first thoughts. But I did make
all those mistakes. So I'm not like a big, like
crazy designer person or like flashy things. I have like
a few things I care about and that do bring
me joy. But like that was like the Chris, I
didn't know they weren't worthholding taxes when I got paid
because I was getting paper checks by mail off camp.
Speaker 1: So every two weeks I get a check.
Speaker 2: So my little brain, who's only done like nine to
five corporate work, it's like, oh, they're worthholding. I don't
worry about, you know, taxes anything. I wasn't prepared for that,
so like, yeah, that year everyone got iPads for Christmas
and the end of the year I got a huge
tax field that kind of fucked me up for the
next five years and oh wow, I live and you
learn real quick, like, oh, I didn't have the financial
understanding of being an entrepreneur, so there was a lot
of knowledge gaps that really set me back when I
first started. And I think a lot of that comes
into play with some of my companies because I can
see the knowledge gaps other creators are coming in with,
and I wish I could have done things differently.
Speaker 1: So that's kind of what we try to provide. That's
kind of like one of those things where sometimes your
biggest mistakes become like your greatest gifts later on because
you can use those to help other people. Absolutely, yeah,
like it's never a mistake, it's an experience, right, experience
in a lesson. Yes, when did you realize that camming
was something that I mean, was it like right away
you were like, Oh, this is the path that I'm
going to go down, this is my future. Or were
you still thinking that this was going to be like
a side gig and you were going to do your
nine to five like at that time, I mean you
said that you had a nine to five? Did you
have other goals?
Speaker 2: So at a time when I was twenty years old
when I started, so I was in college, I was
working at a bank, not like at a branch, but
like due to day doing like the data entry in
the back end, and then I was camming when I
got off work like six at nine toll like four
in the morning.
Speaker 1: And for me, yeah, christ, yeah, I want. I didn't
know if it would work.
Speaker 2: So like that first month especially, I was like I'm
doing this if this is just raining money? Like I
was like, I didn't think it was real. I didn't
know how long it would last. I thought it was
like a scam. No one had caught on and taken
away from me.
Speaker 1: Like I was just and I was young. I was twenties.
Speaker 2: I had all the energy in the world, all the
energy drinks, so it was easy. Then I can't do no.
But when I did that, like I didn't. I felt
like I didn't have a lot about opportunities. So like
I had my bank's job, which I paid my bills.
I had just got this lease. It was my first
time believing in my own so I was really afraid
of not being able to make rent. Didn't have any things,
any furniture at first, so like it was the path
forward to all the other things. And I didn't look
at it like, oh, I'm going to start a decade
plus career an adult necessarily, But I didn't mind the work.
I had nothing against it, no stigma associated with it.
Like I loved being sexy. I loved like the feminine
seduction of everything. But I also really loved business. So
for me, it's like, Okay, this is like endless capital,
Like where do you get endless capital? Where do you
get to start other business businesses and not go into
debt and owe anyone or an investor or whatever. So
for me, I was just like, oh, this is the
way forward, Like I don't care what I end up doing,
but I know this will be the vehicle that gets
me there without having to be like golden handcuffed to
some other person, which that really freaked me out.
Speaker 1: I don't like feeling trapped. So when did the idea
for sex work CEO come about? And can you explain
to those who don't actually know what that is? Ye,
what it is? Because though as much as like I
know this is going to benefit like a ton of creators,
a lot of my audience is are people who don't
work in the adult industry. So some people might be like,
what are going to be? Like what is this? Yeah?
Speaker 2: Yeah, so I you know, flash forward fourteen or I
would say, I guess around my ten year mark. Down
the road, I realized that there's this huge influx of
creators coming in. We were I don't remember this is
pre COVID or post, but there's a lot of creators
coming in. And I would get messages as you do,
like hey, what camera do you use? Or how do
you shoot?
Speaker 1: Or what do you edit on?
Speaker 2: And when I was in cam specifically, I would always
message cam models and like camera, what's your webcam? Like
what are your light settings? What lighting do you use?
And it was very like I had to figure it out.
You have to figure it out too, And I remember
just as like a newbie who didn't I knew no
one else in the industry, like the Go Go dancers
were camming too, but they didn't really talk to me
about It was like this thing you don't say out loud.
It took me like months for them just to tell
me what they were up to. So figuring things out
on your own, it's just such a learning curve. So
when I'm like okay, I got to a space where
I had a lot of financial security. I had started
other businesses in the past, not that they were successful,
but I've done other like dealings, and I was in
a really comfortable position and I was like, okay, so
everyone's messaging me about this, like why don't I just
like make a video about it. I could just explain
what I do, and then when they ask next, I
can send them a link. I don't think, you know,
do text message game. And then I got to thinking like, oh,
you know, this would be really useful resource.
Speaker 1: Just put it out there.
Speaker 2: So I started putting out education that's later became sex
Fix CEO, which is just like free education and resources
for other adult performers and creators, and it's evolved since
into a lot of other wonderful things, but in essence,
the mission is just to provide everyone of the things
I wish I had when I started, and make sure
that everyone has the most potential for success.
Speaker 1: Because if you can get fast.
Speaker 2: All of those like learning curves, like you don't have
to figure out lighting or what kind of camera, how
to edit and all this stuff, you've become successful faster. So, like,
if I can make more people and more success more quickly,
I would like to do that because ultimately, this industry
gave me everything I have, and if I can help
give back to that, that's it feels fulfilling to me.
And that's kind of how sex ri Cio was born.
Speaker 1: Yeah, And I was going to ask you, like, why
do you feel like you are open to give other
people help and to you know, help them be successful
rather than like feel like you need to hold everything
to yourself and like be competitive with the I mean
obviously you don't feel, you know, like intimidated by the
success of others.
Speaker 2: No, well, no, if someone is successful, I want to
be their front, Like how'd.
Speaker 1: You do that?
Speaker 2: I got questions like let's share, let's share contacts like you. No,
I'm a very competitive person, but in terms of business
and like life success, I think collaboration is always the
way forward. But I really realized early that like, no
two people have the same fan base, no two people,
Like I'm not everyone's cup of teeth, Like a lot
of people will prefer one performer over me, and that's okay.
So there's just everything is abundant, Like I'm a big
person with that, and like I don't have a scarcity
of I came from a very scarce upbringing, so I
know what that looks like. But if you can share things,
I think things come back to you. I don't have
any interest in gatekeeping, at least not not to the
creator market necessarily. But I think it's important that if
you give, like you you get back in return either
way you do it. And that's kind of been just
like a life philosophy going forward. Anything I've held on
to really tight, it's painful. It's like that sufferings associated
with attachment. So if the whole thing's really tight, it's
like it's painful. It'll get rich from youn't get stolen.
I'll get taken. Someone will do it better, like just inevitable.
That's how life goes.
Speaker 1: So do you believe like in the law of attraction?
Speaker 2: I do, but I like I'm not like a super
Wooba person and I like to shut that down pretty quick.
But like law of attraction, I do think is real.
I think mindset is everything. I think if you're like
gratitude goes a long way, but like you got to
get up and do the things, Like nothing's gonna you're
not gonna visualize and it lands in your lap.
Speaker 1: That's not really how it goes. So you don't you
don't think that you can just make a vision board
and then you can just play back on your couch
and things will come to you. No, no, no, not
at all.
Speaker 2: You have to go out and do things and I'll
lie like take opportunities and take chances and risks and
stuff that align you with those outcomes, because yeah, sitting
at home, that's not gonna happen.
Speaker 1: How works. What do you think is the most misunderstood
thing about what you do?
Speaker 2: I think it's really misunderstood that like there's no brains
behind the operation, especially if a creator is really successful
or doing it at scale like any business, and I
would even argue content creation based businesses there's so much
harder to scale because it's based on one person's image, likeness,
what they say what they do, how much content they
can film. There's only twenty four hours in a day.
So I think that the people will look at us
as creators and assume that, like, what we're doing is
easy and so simple, anyone could do it. But to
do it and do it well, you're running a massive operation.
I know you know what that's like. And then also
like it's harder to build this business than most of
their businesses, Like I can't go out and run Facebook ads,
I can't go out and run Google ads. And traditional
business whether that's like brick and mortar or digital, they
can do those things. They have those paths forward, and
so I don't just have to be a good marketer,
but I have to be like an excellent marketer that
uses every loophole available to me and can like find
new innovative ways. And that's why even just sex workers
in general, we're very innovative as you know an industry
and people, just because we have to be. So I
think that that's misunderstood is that what we do is easy,
especially the people that do it well, like, oh, she's
got a million followers or whatever must be so easy,
which I don't have a million followers. But it's not
that easy. You have to be extremely clever and extremely
adaptive to whatever you're doing. So I think that's really
really misunderstood.
Speaker 1: That's why I'm always like hesitant to hire anybody that
doesn't work in the adult industry. You know, like you
can hire somebody like some hot shot that works in marketing, yes,
in the mainstream industry, but they'll come in and like
all of their suggestions like don't work, we can't do
this happens like all the time. They'll be like, oh,
Facebook ads, Google ads, like so many things, like we
can't do those things, yes, you know. And I mean
the way that we get deplatformed all the time on
so many different social media platforms and not being told
why yeah, and having to guess like what is acceptable
what's unacceptable? I mean ultimately like these platforms would just
like us to not exist, right, So trying to figure
out like what what can we show, what can we
promote without breaking community guidelines because overall like we are
like yeah, our existences.
Speaker 3: Yeah.
Speaker 1: So it's it's like it's so complicated and it is
just like weaving through you know what I mean, And yeah,
it's it's uh, it is really tough and it's maddening.
Speaker 2: And it's constantly changing, like what the terms of service
on a platform update like every three weeks and it's
not like the email you can tell you. It was like,
oh I got a new flag for a thing that
didn't apply a year ago, and like, yeah, it's it's
hard because it's cat and mouse constantly.
Speaker 1: I think that actually recently happened with Youtubo been like
try on hooles. Yes, trendholes are not with thinks fast
or less. Yeah. Yeah. I was talking to Brittany Amber
and she had a whole channel of try on holes
and it had like millions of followers and just gone,
just gone, you know, no warning, no like hey, we're
you know, we've decided that this is against community guidelines.
Maybe you should change the changes, big changes, like maybe
you change the content. It's gone overnight. Your channel so terrifying. Yeah,
please don't delete me for saying that. I was going
to say. Even I've seen podcasts go down. I get
so nervous.
Speaker 2: Just our podcast is very like sex work or yeah,
and we see that kind of language and it's like
now with AI too, they can just figure out what
you're saying just with an AI programming and view it.
Speaker 1: Yeah, yeah, I know, it's you know, trying to do
that dance. Right. What do you think is the biggest
mistake that you made early on in your career.
Speaker 2: Well, definitely not understanding that I was ten ninety nine
at first, and like the tax situation, that was a
huge setback, a huge learning curve, and it took me
years to like really sort it out and come back
from it. And then I would say the other thing
was just consistency, Like when I first like I was
camming early on and made a bunch of money, and
then I wouldn't long on for like a week because
I'm like, oh I can, I've got enough in the bank,
Like oh cool. But it's that consistency, Like a week
in webcam time is like three months. Like they go
on every day and they spend money on someone else,
so like you're just they're not they're collecting it. And
so that was a mistake too. I think that early
days webcam really taught me how to be consistent and
how I would have to pay for it otherwise and
rebuild if I didn't stay consistent. So yeah, I think
that those two things the tax situation, realizing I'm a
true entrepreneur with the real business and I'm ten nighty
nine and I've got to sort it out. And then consistency,
because without consistency, nothing else happens.
Speaker 1: So for the taxes, because there are a lot of
young girls that are coming into this industry and don't
know anything about taxes. And it's funny because you mentioned,
you know, earlier, coming out of school and not having
financial knowledge. And this is actually one of the things
that infuriates me about our educational system is that, like
we teach all of this useless stuff, yes, and we
don't teach financial responsibility or any of that, and like
it makes me crazy, like home X yeah, like get fucked.
Like we've all got meal subscription services, yeah you know
what I mean, like balancing checkbooks, like what taxes mean,
like all of these things and so so pretend that
we've got someone watching who wants to start, you know,
wants to start camping or something like that. Let's get
on strip chat dot com and they're like, what what
is it? Ten ninety nine? Like people don't even know
what that is. Yeah.
Speaker 2: So when you're working for yourself and you would be
a contract, independ a contractor So the ten ninety nine
is just the government form that they're going to issue
you that tells you what you owe the government afterwards.
So this is not financial advice. I'm definitely not a
bookkeeper account it. But the easiest guidelines is to take
twenty or if you're earning a lot, take thirty percent
of your earnings and stuff rate it out for savings,
because the government's gonna come take that from you, so
make sure you have it. And then once you can
like talk to a proper account they're going to analyze
like your size of your business, the things that you do,
the expenses you have, the situation you've kind of built
for yourself, and they're gonna be able to tell you like,
are you, you know, should you set up an LC
And that's usually the easiest and first way forward, or
if you've made so much money, you might have other
benefits of being like anes corporacy, corporate whatever. So those
are the things, like those are the steps. First, save
twenty thirty percent, don't touch it. That money's not yours,
and like you have to know that early on or
else you'll pay for them for the next you know,
five to eight years potentially, and then other than that
is like start I guess not interviewing necessarily, but like
finding people for your team that are going to assist you.
You're going to need a bookkeeper and accountant. You're going
to need people that will help you. If you can't
edit content yourself, you're going to look for at itors.
Like as you grow in scale and money starts coming in,
you need to like remember to separate it out and
prepare to put in the right places because at the
end of the day, like those things are gonna really
set you back if you don't take them seriously, really
really badly.
Speaker 1: So if you you're a content creator, you started making
like a pretty you know, decent amount of money, you're
thinking about growing getting a team, Like you have some
money to like start hiring people. Probably the first person
you should get is probably a bookkeeper.
Speaker 2: Yeah, absolutely, first hire absolutely, Okay, because they're also going
to be able to be like, hey, you can't afford
anyone else, Like it looks like you can't afford an editor,
you can't afford a scheduler a VA.
Speaker 1: Like That's how you're going to know.
Speaker 2: Because the other thing, like people overlook is that when
you're in content creation, you know, maybe not just webcamping,
maybe do of or maybe do all these other platforms.
You're going to have money coming in from like seventeen
different places, and it's never going to be the same amount.
So like to track that and understand where it's coming
and going. That's actually a really hard fee. And that's
another thing that the average business isn't really dealing with.
Speaker 1: The money comes in.
Speaker 2: Maybe it's not predictable, maybe sale theyre different months a month,
but it's coming in from one place. They know what
it's from. When you're a creator and you're on all
these platforms and maybe you're really clever and you run
an affiliate you know, deal on the side and you're
getting paid off clicks, off links and all of that. Okay,
now your income looks crazy because you have all of
these and by the way, none of the platform names
are what the bank is statement. The business name is
very different, very obscure, LIKEABC dot com. And so you're
going to have to put these pieces together and really
account It is going to help you sort that out
early on. It's so important. It's the first step.
Speaker 1: What part of this industry do you think costs the
most emotionally, I.
Speaker 2: Mean social media costs the most emotionally. So there's this thing.
I've actually thought about this a lot lately. There is
the reality that if you're an adult creator performer, you
are selling essentially desire at scale. So you are broad
pasting to however many followers you have, and you are
selling your image or access to you, whatever it might be.
And there is a cost associated with that in terms
of you're making tiktoks, you're posting pictures, you're doing Instagram story,
whatever it is, across all these social platforms top of
funnel to bring followers and customers to whatever you're selling.
So the cost of that is that you're performing desire.
And so I think about this a lot, because you
have to perform desire online to make sales and monetize
your audience. But you get in that habit of performing
desire in your explicit content, in your social content, in
a lot of places in your business. And I'll speak
for myself personally, I think that the act of performing
desire can and being in that like loophole and the
hamster wheel of constantly putting out new content, you can
lose authenticity to just be like in true desire. Like
I've found that to be actually kind of challenging. So
like I also have ADHD personally, so like I tend
to mask really well and like put on the projection
I think people want to see from me, and it's
something I'm really trying hard to undo. So like getting
back to who I am authentically and not being performative,
that's been a real challenge because I have to perform
for my job. I have to put things out, I
have to make content. So that's been a challenge that
I wasn't prepared for or expected, I would say, And
as things grow bigger, it just gets harder because then
you got to keep performing.
Speaker 1: Yeah, that's tough. Yeah, that makes sense for those who
It's funny because like you know, now, obviously I started
a marketing agency. I've spent a lot of time in
marketing in the last couple of years through like the
various startups that I've gone through a marketing funnel I'd
actually never heard of Oh really, no, not for a
few years ago because I was in production. Yeah, okay,
so I never thought about like what really happened afterwards. Yeah,
so just for people, because I really want to like
cater to people who are watching this who are really
like not educated in this area. Can you explain like
what a marketing funnel is.
Speaker 2: Yeah, so marketing funnel if you like picture a real funnel,
you know, like that V kind of shape. Everything comes
into your funnel and comes out through the smaller bottom side.
So and I'll relate this, I guess to creators and
performers specifically. So for me, a marketing funnel is going
to look like, top of funnel is social media. How
I catch all the customers, I find them, I aggregate fans.
So this is top of funnel is always social media.
And then you have to really think through your customer's
journey of how they see the first time, how they
end up wherever you're trying to get them, which is
the bottom of the funnel. So for me, getting a
customer's top of funnel social media, then they might go
to my profile and hopefully they click follow. If they don't,
I should be thinking about the content I put on
social that will encourage them or get them to take
that conversion and click follow on my profile. So that's
working the way down the funnel. Then once they're a follower,
I want to think about what kind of content I
could put on social that's going to get them to
click that link in bio, whether it's the story post
or real whatever.
Speaker 1: So that's further down the funnel.
Speaker 2: And once they click the link of bio, what kind
of bio is written on my of that's going to
entice them to convert and click the subscribe button? And
once they're through there, what kind of feed post on
my of wall is going to get them to go
into my DM so I can monetize them in a
lot BPVDM. And then you get to the bottom of
the funnel, which is usually like selling a custom or
a video whatever.
Speaker 1: So that's kind of the funnel.
Speaker 2: It's like where do they first see you and what
stuff that does the customer have to take in the
journey they have to follow to get wherever they want
to go at the bottom or where you want to
convert them. Essentially, that's kind of how I be a
marketing funnel a least for being a performer and creator.
Speaker 1: And then in terms of social media, what do you
find is your most successful platform and how do you
track each one? Like do you have a different link
and bio for each platform, and like, what do you
do for something like TikTok because you can't put at
least I know, I can't put a link and bio
on there, yeah, because they'll oh yeah yeah.
Speaker 2: I had a lot of trouble with keeping less sex
Org CEO TikTok a life. So for links, Olf is
simpler because they have a link tracking system.
Speaker 1: You can build out custom links. Yeah.
Speaker 2: So I usually and what I have been doing is
every end of the month, I'll produce a new custom link,
A different custom link goes up on Twitter, a different
custom link goes in my link bio Lander for instan
because you have to add that step of removal there.
A different link in bio will go up on Blue Sky,
different link and bio will go up on not TikTok.
But what I do is TikTok I convert to Telegram.
Telegram has a bot that will send my link or
my tracking link on Telegram.
Speaker 1: Okay, So you can go to TikTok to Telegram Okay, Okay,
because I have I known today as of this taping,
you can do that because I do have a Telegram channel,
and that's actually done pretty well for me. I discovered
a whole fucking new world through Telegram. I like, I
use Telegram for everything.
Speaker 2: I even use it as a free not saying everyone
should do this, but I don't like paying for services.
I'm a software slut, so I'll collect subscriptions that I'm
really trying to cut back. So I even use Telegram,
like make a private Telegram channel. I stroll my content
in there, so I'll upload my video. I'll like label
what it's called, what's in it whatever. Telegram is super searchable,
and I have a channel just all my content, so
I can say, JOI video blue laundry brings me up
to that video and I can just red download it
and send it to fan. So it's like cloud based
storage that's limitless, and I've been using it like that.
I use it for everything. I've got sort of like
drop off, so many strange use cases for it. I
don't lose anything. So that's like my cloud backup compared
to my hard drive backup. I do everything out there. Wow,
yeahs left for Telegram.
Speaker 1: Gems. Yeah No. I started using Telegram. I started selling
like O F promo Yeah yeah. Which there's a whole
other world of that which I didn't know existed.
Speaker 2: Cross selling to other performers are people that want traffic. Yeah,
that's a whole nother market, absolutely, and you got to
be careful of that too, like a lot of creators.
I mean, you can doctor anything these days, So I
always worry like creators, make sure someone do size, makes
sure like size following size subscribers or size audience. Yeah,
and then also just make sure that there's similarities, like
you're going to attract a crossover audience, so like I
try to do a lot of problem with redheads or
like you know, like girl next door looks and things,
just so that it converts well. Otherwise you're just kind
of like throwing money at the wall.
Speaker 1: I've only bought promo a couple of times, and almost
every time it's been not worth it. Yeah, so people
buy a lot of promo for me and they rebuy yeah,
like consistently, so I guess it does well.
Speaker 2: Yeah, Like I always tell creators well, and they don't
always processes the way maybe I do from a marketing
background like yourself. Well, but like think of shout outs
or like promo buying as Google ad buying, Like you
have to test the media that you have to test
the caption. So like every time I purchase promo, I
of course I have a spreadsheet for it where it's like,
this is the photo I use, this is the caption
I use, this is the tracking link where I could
see how it performed. And sometimes just a little tweak
of a different picture or a different caption or different
called action in the promo will change the way converts completely.
But that's like a media buying skill set. So that's
just another skill you have to go develop as an
adult performer or hire for. Because media buying there's a
whole department for that for huge businesses, and that's just
another thing you got to figure out.
Speaker 1: On your own.
Speaker 2: So yeah, it's tough and it's exhausting even to talk about.
Speaker 1: Yeah, I mean it's just like I you know, I
have I've recently like accumulated like a pretty large team
of people working for me, and it's still like not enough. Yeah,
you know, yeah, and it's god, I mean okay, so yeah,
so how do you sorry? I feel like, Okay, before
we move to the next thing, I wanted to go
back to where we were because, so, what is the
social media platform that works for you the best? Yeah?
Speaker 2: So for me, I convert best on Twitter, so I
have all the tracking links so I could judge my conversion.
Speaker 1: So do you really change your tracking links every single month? Yeah?
Why is that?
Speaker 2: Because on a month to month basis, I want to
know which platform converts the most, so I know what
platform to create more social content for top of funnel,
because like, why I spend eighty percent of my time
creating Instagram reels if I know Twitter converts better and
I should just do short form video on Twitter. So
it's however performs on a month to month or even
ninety d basis dictates how I will go out and
create promo or social content or like ads for my business.
Speaker 1: So you basically like follow the trends.
Speaker 2: Yeah, I do everything evidence based, and that's the biggest mistake.
A lot of creators go out there making is like
either something works once and they're married to the idea.
I've been this person, so I'm talking to me here.
You get married to the idea, you do a bunch
more of it for the next three five years of
your business, and it stopped working after that first month
because everyone caught on and did it or whatever, like
share for shares on stories like that was great in
the early days. It doesn't work anymore. So I let
data drive all of my decisions. So if something stops
executing or producing, like I'm never going to do it again,
like done with it. So I yeah, I run in
like sixty to ninety days on any kind of thing
I'm trying or test I'm doing. If it's not performing,
back to drawing board, go back to something that does perform,
double down, or just try something new.
Speaker 1: Yeah forever. How do you find new things to do?
Speaker 2: Just my mind usually, or I'll see someone else trying something,
like when what's the trend that I saw?
Speaker 1: People? You're just like constantly researching, right, and your mind's
just like constantly going, I know, oh, this is something
I'm looking for.
Speaker 2: So I just see it like out there in the wild,
like in nature, like naturally. I was just like, oh,
I saw that this created this. I wonder why. Like
I'm trying to think of an example, like usually it's
like a trending kind of reel or something that's an
easy one to pick up on. But when I saw
people driving this is a great example. When I saw
people driving their fans to telegram groups, I was like, well,
why are we doing that?
Speaker 1: Why? Why were we doing that?
Speaker 2: And then I realized people, some big creators are actually
selling content on Telegram itself using Telegram Stars, which is
like a crypto situation on Telegram, and but you can
send content literally locked for stars, and I was like, well.
Speaker 1: That's interesting. You just cut out an entire platform to
sell a built content.
Speaker 2: Yeah, maybe we shouldn't broadcast that to the world, but
it's that people can do. So like when I see
someone doing something usual, yeah, okay, so then I get
my money and I actually don't know where it when.
Oh yeah, I've got to figure out my Telegram ale myself.
Speaker 1: So that's kind of funny, said that.
Speaker 2: Yeah maybe, yeah, pursued with caution, but yeah. So I'll
see someone do something out there in nature as I'm
watching stories or scrolling or whatever consuming content, and when
I see it, I'm like, okay, no to self, I
got to figure it out.
Speaker 1: What are they doing?
Speaker 2: Why are they doing There's a reason, like especially when
I see a big known creator doing something, because they
usually have teams and management or whatever, so they have
data to support why they do what they do. So
that's an easy one to be like, oh, they're doing that,
let me look into.
Speaker 1: That per stage. Yeah, of course, have you ever tried
hiring like management?
Speaker 2: And then yeah, I've tried hiring agencies and management. I
love to test them and I've also consulted for a
lot of them now through the sex or CEO. And
I've also built my own internal team that would do
essentially what an agency does, and I've gotten rid of that.
So I've done all sides just because I like to
understand what goes on. I also know that that is
a hard business model to be an agency, and there's
not a lot of margin actually in it, even though
you know, people complain about agencies, which there are very
few good ones, so I get it. But yeah, I've
done that all So I've done it, tested it, and
it shows me what works and what does that.
Speaker 1: You No, you're right. I used to like, you know,
I would hear, you know, people say like, oh my god,
this agency takes this percentage. And I did an agency
for a while and when I was I was like, oh,
this is this is actually very hard to make money. Yeah,
and it's expensive. Yes, it's a lot more expensive than
I thought.
Speaker 2: Yeah, there's a lot of overhead for that business model.
I would never want to do it because actually I
get approached a lot with our you know, sex Rixcio
community of creators has grown so big.
Speaker 1: Now like why don't you become.
Speaker 2: An agency and you can do that for you know,
all the ins and outs. I'm like, I want nothing
to do with that business model, and I do ever
want creators to have any reason to come back and
be like, why are you taking it? I don't want
anything to do with that. All of my businesses for
creators make creators more money.
Speaker 1: That's it. Like, that's that's the business. I'm not the rest.
So yeah, yeah, no, I've I've I've been down that road. Yeah,
but it's so good. I think it's so good to try.
I'm I'm definitely a big believer and like throw everything
at a wall and see sticks. Absolutely test the track.
This this podcast was a throw the thing at the
wall and see what sticks? Amazing, you know what I mean.
Like I was like, I didn't I had no idea,
and it ended up being the best decision I ever
made for like a multitude reason. Yeah, but you know
I wouldn't have done that if, like, you know, I
didn't get fired from Playboy.
Speaker 2: So good and I tell the creators that too, and
like everything you do, because it'll come in questions like
well should I do this?
Speaker 1: And like did you test it? Did you hack it?
Like how to perform?
Speaker 2: Like you need to use the data like I would
be guessing, I'd be speculating on what would work for you.
Speaker 1: You're totally different than me.
Speaker 2: We have totally different We do different kinds of sex
with different kinds of content, Like you need to test
and track. That's like the baseline of everything I do.
Speaker 1: I would say that you're pretty successful at this point,
I hope. So yeah, I mean I'm just getting started,
but yeah, you know, I feel like it's that double
edged sword, right, And I see this with so many
successful people that are perfectionists, which I'm pretty sure you are,
because almost everybody at your stage in your life is
that it's like you get to this stage because you're
a perfectionist, but because you're a perfectionist, you're never actually
really happy with where you're at because you always see
how you can do better. And it's like this weird thing.
I was speaking to a friend of mine, and it's like,
you know, twenty years ago, if I could see where
I am now I would be like, oh I would
have arrived, yeah, right, made it, I've made it perfect,
Like nothing could be better. This is where I want
to be, and I am in that place and I'm like,
I got to do this, I got to do this,
I got to start this, like never reflect it never,
and it's so hard to pull back and remind yourself
of like how far you've come and what you've achieved.
So what does success look like for you?
Speaker 2: So to your point, I agree, like the goalpost is
always moving. Like where I am now would have blown,
you know, three years ago, me out of the water
and I would be so happy. But where I am now,
I was like, this is not this is not it.
Speaker 1: I could do so much better.
Speaker 2: So I have a real challenge with like feeling like
I left potential on the table because like every day
I get up, I'm like, I feel like this was
not one hundred percent of my potential day. And that's
such like a mind fuck too. But I define success
right now as doing less, So I am a perfectionist.
I'm quite controlling over my business stuff. Real life, I'm
actually more and more impulsive and like free, expirited, But
business I have a tight grip on.
Speaker 1: I'm finding like that. Like I go to dinner with
my husband and I'm like, he's going to decide what
I Yeah, I don't want no decisions. I don't want
look at the menu he's going to pick. I don't care. Yeah,
make it off for me. It's just point me in
the right direction. Totally get that.
Speaker 2: But so now I think doing less is because I
have gotten to such a point where I realize the
more controlling and perfectional, like perfectionist y I am, the
less I can achieve because you have to dealt your
one person. So now I'm really trying to gamify and
like fall in love with the process of letting go
of things because that's how I can scale the point
of matt Like what got you from A to B
won't get you from B two C. And I've realized
that because I've been stuck at fucking B for years.
I'm like, Okay, so this is not working. We have
the data to support this is not working.
Speaker 1: What am I doing wrong? Reevaluate it?
Speaker 2: And now I'm really in a state of like I'm
going to say no to more things. I'm going to
do a lot less, and I'm going to kind of
surrender and delegate. Because if even when a person on
my team can't do it the way I would want
it to done, necessarily do it to like one hundred
percent of what I would expect of myself, they can
do it to eighty five and that's enough. Like that's
good enough. So yeah, I'm learning to like go and
do less. That's kind of what success means to me
right now. Is the ability to not necessarily wake up
with an alarm. It's the ability to like say yes
to social things that I want to do on a whim.
It's the ability to like get sick and not to
report to anyone and take time all. It's also ability
I live like almost like in the middle of nowhere
in the country and I don't have like the hustle
and bustle that I have to sit in traffic go
to work like. That's what success is to me now.
And I'm building my dream house, which is like a
real cornerstone of achievement for me because when I was younger,
we got our house work closed on and we didn't
have anywhere to live.
Speaker 1: So I've always wanted.
Speaker 2: A house and a property where it's like it's mine,
I own it, I've got land. Anyone needs anything in
the family, they have somewhere to go. So the fact
that we're almost in with the dream house and I've
achieved that like giant check mark, that is really a
huge one. So like I can take care of anyone
if they need it, if we've got them, like and
that's that's everything.
Speaker 1: Do you think that the struggles that you had financially
when you were younger or a huge like dry behind, Yeah,
oh for sure.
Speaker 2: Yeah and I yeah, I I find that I'm not
motivated often by like successful things, Like I'm a car enthusiast,
so like I love in a nice car, but like
super designer bags, I have like one, like just because
it's like it was like, Okay, I did that, like cool,
I don't love it doesn't make or break my identity,
Like it's not I could have gone without, and I
didn't know that until I did it. But for me,
what really drives me is like I don't want to
ever be there again, Like I don't ever want to
have to like put five dollars of gas in my
car because that's all I have. Like I was working
three three job, two jobs through out high school while
going to high school. So like from the time I
could work, I was working, and I don't want to
be in that position again. So like I think I'm
not necessarily motivated by like super inspired things, but I'm
really motivated by like I'm not going back. And I
don't also want people from where I came from to
have the ability to say that I failed. That's a
huge one because like, of course I was a scandal
in my town because you're an adult creator, adult performer
or whatever. So for me to have gone out and
failed and given them the satisfaction of like, yeah, I'm
driven probably by like negative things I would say, like yeah,
I love.
Speaker 1: A good like go fuck yourself again. Well, I mean,
you know, becoming an adult creator, you have to wear
that like rebel. Well yeah, and you have to wear that,
like you know, cloak of stigma. Yeah, for the rest
of your life. So one would hope that you will
also be able to wear the man slife success along
with it. Yeah, Yeah, because yeah, because otherwise it's just.
Speaker 2: Yeah, isn't that an interesting thing too, that this is
like the one career you can go into and not
ever be out of, even if you stop, because like
if you're a teacher, you're a teacher, then you're not
a teacher. If you're a nurse, you're a nurse, then
you're not a nurse. Yeah, but you're an adult industry anything,
you're always a porn star like forever.
Speaker 1: Yeah, it tires me. It's like one of my biggest
pet peeves that I complain about this all the time.
You can go and you can do like one porn
scene and decide that it's not for you, and that
will follow you for the rest of your life. Yeah,
you know. And and it's and look like this industry
is not for everybody. I say, it's all the time.
And sometimes people make a mistake when they come in
and they and they choose this as as their path yea.
And I you know, don't wish that upon anyone, Like, yeah,
I get it if this isn't for you, Yeah, totally.
Speaker 2: And I also think too, like a lot of people
come in not realizing they're signing up to be an entrepreneur.
And like even if you're shooting mainstream porn, like you're
still signing up to be an entrepreneur. And that past
is not for everyone, Like it's not a it's not
an easy or fun, and it's also not rewarding until
you've made it. So like you're looking at like a
decade of this is going to suck, and then you're
gonna be like I did it. So I think that
people will lose sight of that, like you're signing up
to be an entrepreneur, and also no one's going to
respect you for it. You're not going to be a
part of the cool entrepreneur culture at all. You're going
to be Oh, it was easy. It was handed to her,
she got naked, she slept with someone, all the things like, well, okay.
Speaker 1: And then you have to win despite it. Yeah, that's
really hard. What would you say to someone who's considering
getting into the adult industry? What would the thing? What
are the things that they should really think about before
they get in.
Speaker 2: The first thing I would say is do you want
to be an entrepreneur? Because I would like to make
that very clear because so much gets lost when we
say like followers, fans, subscribers, You're talking about a customer
that buys a digital product from you, and you are
a business. So I like to like use that language,
especially in our community, like kind of reframe that for people.
So I think that would be the first conversation. Obviously,
the conversation that the Internet is forever. That's that's a
huge one. Can't be half pregnant. You're not gonna have
to porn.
Speaker 1: We got to realize that.
Speaker 2: And then I think the other part, and maybe this
is more of a mindset aspect, but like, because you
are an entrepreneur and because you're going to be in
business for yourself, everything is your fault. And I kind
of think, like this is maybe a controversial take for people,
because I understand everyone has their own cards that they're
dealt and their own like obstacles they're going to face,
whether that's like being oppressed, race, gender, all of the things.
Speaker 1: But you have to win despite it.
Speaker 2: And I know it's easy for me to say, is
like white, conventionally attractive, all the things, but like everyone
has the shit, Like everyone has the cards, and you
have to win despite whatever is decked against you because
it's not going to change. That's like that's the deck
the world gave you. You got to learn to play
the cards that you dealt. And when so, I think, no,
knowing that it's your responsibility to take your circumstances and
make something of it and change it, rather than be
like I'm up against this, or this happened to me,
or you know, my circumstances were such and such. It's like,
I know, and that's awful and that sucks, but you've
got to change it, Like it's up to you. It's
your choice at the end of the day. There's a
beautiful quote, and I don't know who said it, so
I'm not going to try to butcher the person who
said it, and I don't want this to be taken
out of context, but it says that you're a victim
the first time. After that you're a volunteer. And I
like to relate that not to like assault, but to
a victim of your circumstances, like whatever has happened, wherever
you're coming from, whatever you're up against, the first time,
you are a victim because it sucks and the world
not fair, and you've got to go out there and
face that. But after that, if you keep letting that
be your story, if you keep letting that be why
you're not winning, why you're held back, why you can't
accomplish things, that's a choice, like we can choose differently.
We can go fill the education gaps and knowledge gaps.
We can figure out how to get access whatever. I
think that's really important. So I think those would be
the three things. You're an entrepreneur, The Internet is forever,
and whatever the situation is, you're responsible for changing it,
And those would be the three key things.
Speaker 1: Yeah, I mean, so I have to say, like to
that point, I'm a member of Alcoholics Anonymous, and that's
actually like one of the biggest keys to recovery, and
that's one of the biggest keys to like the twelve
steps is taking responsibility for your actions. And one of
the things that we say is it's not your fault
you're an alcoholic, because a lot of times look and
it's all up for dispute or whatnot. But I personally
believe it's genetic. I think I was warm with it.
So it's not my fault I'm an alcoholic, But it's
my responsibility to do something about it. Right, So, like
it's my responsibility to seek help, it's my responsibility to
get sober. It's my responsibility to like right the wrongs
that I did, to clean up the messes that I made.
And part of one of the steps is the fourth step,
where it's like it's actually great, Like I recommend that,
Like I think the twelve steps are just great for anyone.
That's why they also have like other twelve step programs
for eating disorders. They have debtors anonymous. I know a
lot of people don't know this, but for people who
have issues with like debt and like overspending and have
like spending issues, and there's a there's these columns and
the last column and it's like who the resentment is
against why, and then what does it effect? Ambition, money,
personal relations, et cetera. And the last column is like
what is my part in it? And it's like, no
matter what it is, you always have a part in it. Yeah,
Like you have to acknowledge your part in it, and
even if it's something that happened to you a long
time ago, and it's not your fault because obviously there's
horrible things that happened to people and it's one hundred
percent not their fault, your part in it right now
is holding on to that exactly. Yeah, And if you
can't let go of that, then that will never let
go you, yeah, exactly, And you can't be free until
you let it go. Yeah. Yeah, And I have found
that like to be true. Yeah, I agree.
Speaker 2: That's a much more eloquent way of saying, and it's
so relevant. I have a dear friend who's like really
on her spiritual journey and like also really working on
like her past traumas and things, and she got to
this point and it's funny how she explained it to me.
It's like I was so focused and fixated on like
identifying my patterns and where my trauma's from a new
closet and how I carry it and all of this
like that I almost got stuck in a loop and
I didn't take any action to I recognize the panet.
But I wasn't doing anything differently. I was just participating
in it. And I thought that was really interesting and
valid insight because you can be so self aware about
these things, but then you have to take an action,
like you have to choose differently, you have to change
the outcome.
Speaker 1: So I think that's really all said, and it can
be so hard too, because it's like one of the
things that like our brain does is that if we
continue to the same path, it rewards you. Yeah, and
also like you you literally like create these like you
know how if you're going a hike and you follow
the same path, and the path gets trodden down and
it gets like deeper and deeper.
Speaker 2: And it's like a neural pathway exactly, yeah.
Speaker 1: Exactly, absolutely, And if you want to take a new path,
that path is going to have brush and it's going
to be harder, and it's going to be harder, and
you got to like break through it. You might have
to weed whack and shit like that. But the more
often you take that new path, then you will wear
it down and it will be easier. Yes, And that's
what you have to do. You have to force your
brain to start thinking a new way. And then all
of a sudden, when you get like when you get
into a place where you get depressed or something happens
to you that would normally trigger you to go down
that spiral of that depression, you'll find that you might
take that new path of like, Okay, I can think
about this a different way and it won't take me
down to that dark place exactly.
Speaker 2: And that's also it's interesting you say this because part
of that it's like that human survival mechanism, like you're
designed to conserve calories and do everything for self preservation
and so when you've done something that has offered you
some sort of reward for that behavior, whether it's comfort
or whether it's survival or whatever the outcome might be,
even if it's negative, you've been rewarded for taking that
behavior in the past, and so your brain associates it
that way, and then it like it makes it harder
to come out of those chosen paths because your brain
has done it.
Speaker 1: It's trying to keep you live.
Speaker 2: It feels familiars, which therefore associates with safety and survival
and so like.
Speaker 1: Probably like conserves energy. Yeah, so all of these things
become like the chosen way. So you're fighting against like
your genetic nature, like all of it.
Speaker 2: It's so a pill. It's very hard, very hard. Actually,
I associate similar things with burnout as well in the
neural pathway conversation, because when you know, I get asked
about burnout a lot, especially from creators, and I think
this expands to like content creation as a whole and
us being a burnout, you know, society in general. But
I think a lot of that comes because of like
the dopamine of going on social media, getting flooded with
dopamine because your brain has to recalibrate that function, so
then it will deplete your dopamine and restrict it, which
then puts you down and in the state of depression anxiety,
and then the only way you can get back is
that really potent dopamine of social again, and the nature
of doing that. As a creator who has to research
what's trending, recreatile trend and post on social, you're getting
that consumption and that dopamine depletion as a byproduct of
trying to do your job, which then trying to do
your job from a state where you're so deficit of
any reward in your brain becomes very hard and very
uphill battle. So I kind of think that that really
adds to this conversation about burnout that no one's quite
recognized and articulated yet, is that you know, we're used
to our bodies are made for like sunset dopamine, or
love dopamine, or like you know, having food and shelter dopamine,
like these small things. And when we have these things
in our pocket, that is like the super cheap that
we can get at any time and floot ourselves with.
Of course, we're anxious, of course to depressed We know
it affects kids and teenagers. We know how it feels.
We know that if we spend a day on social
scroll and we're gonna feel like shit the next day,
and so like it's very evident. But when you have
to do that for work and then you're so unaware
or don't understand why creating content becomes so hard, posting
becomes so hard, it's like we just went to date
trying to research what you should be posting, so dope,
IM depleted. You're not getting any joy out of the
content creation process that you once loved, and now you're
trying to do this for work.
Speaker 1: It's this vicious cycle.
Speaker 2: And I think that's a huge part of what's going on.
Speaker 1: How do you fix that? Because I will tell you,
like I actually Sobmasha who you met, post my all
my content good stuff. So I generally don't consume or
do not research. I can't really scroll on like social media,
and if I do, I yeah, it's on Instagram and
it's bad and it's like when I should be going
to bed. Instagram knows that I stop on like horror
story about like child because I'm a mom who's like
afraid of everything. You know, and it's like, oh, she
likes to be frightened.
Speaker 3: Yeah, I get more of this and I'm like, oh,
but it's just like it's the worst fuck you Instagram.
I swear to God the things that you do to
me late at night that or oh my god, can
I just tell you just real quick please because this
is so off topic and probably not a program for
this spot, but who cares. I can't across this fucking
it's room so random.
Speaker 1: I came across this profile this doctor who specializes in
like babies with like gut issues and he like helps
fart baby. It's like the equivalent to pimple pops. It's
exactly what it is. And and my daughter actually had
like she had like she oh my god, what do
they call it in babies? They call it hic. Yes,
she was like a calliaguy baby, and she had like
like gas issues. So I could like relate and yeah,
and it was great, and he just like would like
you know massage there are like stomachs and then you
just like kind of like pick their legs up and
like twist them and wait, and they would just like
fart and and they would be so happy afterward. They
started they'd be crying and I watched for like an hour.
I was like scrolling through like baby fart videos and
I was like this is great, and I was like
I have to go to bed.
Speaker 2: Yeah no, I think, I mean so relatable and I've
been there and every rabbit hole will get me.
Speaker 1: It doesn't even matter what it is.
Speaker 2: But I think putting a buffer, like you have a
team member that will post your stuff, like if you
have resources where you can hire a BA or whatever
schedule stuff to go up on social. But one thing
that I've been really digging into is you can actually
turn your smartphone into a dug phone with the accessibility settings,
so you can actually make it where when you open
up your iPhone there's three things, call a person, take
a photo, or like see your calendar. Like you can
limit what you can actually access. And I'm not talking
like D and D do not disturb. It's actually an
accessibility for like I forget like disabled people or whatever
they the accessibility needs are. But you can disable almost
all functional on your phone and limit it. And that's
what I want to set up where my D and
D for when my in my working hours automatically changes
my wallpaper changes my setting. So it's a dumb phone
because that's I don't need it. I don't need the distractions,
the notifications of everything from every platform coming in send
me on these all these goose chases, I end up
putting fires out that aren't urgent, don't really need my attention,
like and not or all get caught scrolling when I'm
trying to find a thing I posted and see how
it performed, and then I've watched six videos I don't
care about. Like, you have to have guardrails because it
is literally the platform's aim to sidetrack you.
Speaker 1: Like, so, yeah, it's hard, but we have to set
also what we want to do. Yeah, because I want
to create the content sidetracks needs to bring you to
the top of our funnels, so you exactly. Yeah, so
we're also doing the same thing. Yeah, oh yeah, it's
completely hypocrite. Yeah. Absolutely. So speaking of smart tell me
about GPTs. My favorite program I definite and only don't
use it at all ever, GPTs dot AI.
Speaker 2: So I was obviously I am an active content creator,
and when chatchipt kind of came out in the scene,
I was like, this was great, I'm going to use
chattybet to help write my captions for lock PPG messages
to fans, you know, using sales psychology, and like it'll
be way better than what I would do not a copywriter.
Speaker 1: I enjoy it, I'm not great at it.
Speaker 2: So when I started to try to use it or
to write scripts or like sexting scripts for videos, whatever,
it wouldn't let me. So like chatcheptous say, we don't
do anything explicit whatever, content policies, all the things, and
I was so frustrating. So like, here's this beautiful innovative
tool that me and none of my friends have access to.
Once again, like another thing that isn't for us. So
what I did was I looked for a developer that
was really AI savvy. I tried to explore ways in
which we can build our own AI, and then we
got to work doing it. So I really had to
write my I learned how to write training data because
it's not chattebut at all, it's not built on someone
else's it's RS from the ground up. So I had
to write all the training data. I had to learn
how to you know, create uiu X for the website,
how it looks out, feels where the button should be
what you should click. And then my engineer and his
team of developers they got to work making the AI.
And when we made that for creators, it opens up
this world of possibility of like, oh I can if
a fan sends me a custom video request, I don't
know how to script that. You upload a screenshot of
the custom video request. GPTs can script it for you.
You don't know how to reply to a fan DM
because they're pushing a boundary. Upload the screenshot to that.
GPTs will write the best reply for you. You want
to do a script for a video, same thing, you
can just ask it like I want to make a
JI video? What should I say during the video? I
want to do this much long whatever. GPTs will help
you with that. I want to make contact, youll it
like it can do anything you can ask of it,
as long as you can think of how to prompt
it and say it, you know, in an articulate way
to the AI. So like really there's no limit on
anything other than the creator's managed genation. So being a creator,
you're no less creative. You just have this tool to
do all the heavy lifting and weave you along further
so you can get back doing what you want to do,
which is a creation process. So that was a huge,
a huge passion a month.
Speaker 1: I really love.
Speaker 2: Technology, like I said at Software Sleds, So being able
to develop technology finally, which has been a goal of
mine for a long time, was very exciting, very rewarding,
very exciting. And again like I don't want to put
out anything that takes money from creators unless it makes
them the same money, if not more in return. So
this was like my first real go at that, like, Okay,
I put this out, you know it.
Speaker 1: It's free to use its most basic level. If you
want more features, more prompts, whatever, you have to upgrade.
Speaker 2: And then creators come back to us like I made
five hundred dollars off that lot of PPV GPTs rode
for me.
Speaker 1: And I'm like, fucking did it? Yeah, yeah, yeah, amazing, No,
it's great. And you know what I love about it
too is that, like you know, a lot of creators
have like different personalities that they play to, yes, and
you can create those different personalities and be like, Okay,
this is the more dominant side of me, This is
the more nurturing side of me, This is the more
flirty whatever, and you can build out the different personalities
and choose whatever personality to write that that for you.
Speaker 2: Yeah, absolutely, the personas was a huge requests for us,
and it's so natural because, yeah, you can have like
a whole part of a segment of your audience that's
like super dumb or financial dumb, like totally different thing,
and then you could have like a fairy vanilla side
of your audience indicated to you or a foot fetter side,
like you know, sky's the limit. So the personas was
a really requested feature and we got that.
Speaker 1: Out pretty quickly.
Speaker 2: And now we have the search for Internet search, so
you can use it to ask gbt's like what kind
of videos right now are trending on porn Hub and
what about those that is within my boundaries for my
personalization that I can go and create a scripted vity
for and ride that wave. Like we've come a long way.
I'm really excited because it's just like our v one,
like we have so much more on the roadmap for gvts.
Speaker 1: So yeah, I'm I'm stoked. I'm excited too because I
don't use it at all. It's all comes out of
my brain because I'm so much time to write copy.
What do you spend most of your time doing? I
mean you have so many different things going on. Yeah,
what do you spend most of your time doing? And
how approximately? How big is routine?
Speaker 2: I've actually downsized. I got lean going into twenty twenty six.
So okay, so my thingk gvts around six. Sevr Data
is three sw data. So me and my co founder
Mike Sibil, who does a lot of work with free Speek, Collition,
everyone that's been.
Speaker 1: On the podcast Plastic Fantastic, So.
Speaker 2: We co founded SEVR Data, which is a market research
company for adults. So I realized and talking to Mic
and allot of conversations we had was like every adult
platform has data on their platform, So like strip chat
has data on strip Chat and how creators work and
succeed on their platform. No one has platform agnostic data.
So what we've done is we've used sex worccos, giant
community creators. We survey them across the board on what works,
what doesn't, where they're seeing success, where they're seeing obstacles,
financial institution, laws, you know, things like that, and we
get platform agnostic data which then we can build out
these reports to either we give the report free to
creators of like Hey, in twenty twenty five, our stated
creator reports coming out actually at ex Business Week, so
they're going to know what I can do for my
business next year that will be more successful because this
is what's working for creators across the board, platforms across
the board. And then on the flip side, for businesses,
we build out customer reports so that they can build products, services,
things creators actually need instead of investing fifty thousand dollars.
Speaker 1: In a feature no one really cares about.
Speaker 2: So then we can serve them to make better creator products,
and we can serve the creators to make better business decisions.
Speaker 1: And we kind of marry the two. Oh that's awesome. Yeah.
Speaker 2: So as to be our data, that's just a team
of three GPTs around five to six. Sex Ric CEO
we are five right now and Melrose Anxious as a
creative performer, we are three. Okay, yeah, So most of
my days management at this point a little bit. I
still actively make content, So I film something every day,
whether that's like a sexing set trip. I try to
aim for one proper produced video leek that doesn't take
up one of my time for me, that's like a
two hour feet at most once a week. Everything else
goes to management. I create the YouTube video of sex
for CEO, so that's like an hour a week. But
really I've delegated. I'm pretty hands off on most things.
It all comes down to management making sure everyone else
has what they need. For me, I'm not bottlenecking things. Yeah,
i'd say that.
Speaker 1: You know, the one problem that I find that I
have is that, like just I really I think the
problem is is because I come from a background of
being like a director and a producer, Like I know
that now like a majority of my income comes from
like honestly modeling on OnlyFans, which is so weird to me. Still,
Like I don't consider myself a model. Like if people
ask me what I do, that is not what I
say I do. But I can't deny that, like that
is a big part of my income now. So like
my mindset is just not there. Yeah, So I have
to get myself in that mindset to like create content.
So like there will be like weeks and weeks that
will go by and I won't make anything, and I
have to like get myself in that place. I just
like put on make them. It's all the same stuff.
It's really it's hard for me, Like I couldn't do it.
Speaker 2: Also, so this is something that really helps me. I
Task switching is a very hard feet, especially when you're
doing like admin managerial stuff which is very strategic and
very administrative, and then being creative inspired. That's a totally
differentside of your brain. So like you when people are like,
I'm not in that frame of mind, I'm like, I
get it. That's actually a real thing going on up there.
So I've actually switched where I've one week is all
managerial admin, the next week is all creative and film.
So like I will switch back weeks all my week.
My meetings are all bi weekly now for that reason too,
so that I can be in a frame of mind
for a stretch of time and execute in a better way.
Speaker 1: So that has been really helpful for I think I
need to do. I think just because we're at the
big like inception of a lot of things that I've
started this year project, it's like every day and managerial,
I can't get out of it. But my goal is
to is to fix that. What is a red flag
that you see in new creators that maybe predicts like
burnout or you think that they might be working up
the wrong tree, going down the wrong road.
Speaker 2: I think one of the indicators is not having like
a strong sense of self. I think that's really slippery
and really dangerous, especially when you're getting to this work
on the younger side, because as a woman in general,
it's hard to have a real sense of your voice
and speaking up in a room of people or in
a space even digitally online where people are telling you
to do something different or I'll give you so much
money if you do this. To be able to say
no and have that be a complete sentence and feel
good about it and not care what the outcome is,
I think that's really important. And I also understand a
lot of performers and creators are coming from different situations
where they might not have the ability to say them
maybe rent is doing they need something really desperately, and
that's a real reality for so many of us, especially
the early days getting started.
Speaker 1: It might be out of survival.
Speaker 2: So I understand that that's harder to do given the
context of any given situation. But having a strong sense
of self where it's like that's not for me and
I know that it's not for me. I think that's
really important. That's a huge indicator of success because it's
very quickly you become disillusioned with anything you do when
it's not of your own will and of what you
want to be doing or what you care about or a
passionate about her feel good about. So like, if you're
doing things that aren't aligned with that, ultimately you're not
going to be happy with what you're doing. So I
think that's like the biggest indicator when someone's like almost
like listening to everyone else's advice instead of hearing it
from themselves or hearing what they think about a situation.
Speaker 1: Or a video or an idea.
Speaker 2: Like, you got to have a sense of yourself and
know what's for you, and that's really important.
Speaker 1: And setting boundaries is hard. I mean I'm talking forty
seven and I still have a hard time setting boundaries.
I have a hard time too.
Speaker 2: I find like I'm better at it every day and
I'm proud of how good I've gotten at it, but
there's still work to be done. Yeah, because on the
one scenario, situation will have it. I'm like, why did
I see anything?
Speaker 1: Yeah, what's the hardest boundary you've ever had to set.
Speaker 2: It might not be obvious, but the hardest boundary I've
ever had to set was letting go of people in
relationships in real life that I felt.
Speaker 1: Like, entrepreneurially weren't good for me.
Speaker 2: Like I have friends that I'm known for a decade
and love and grow up with, but it'll be like this,
the subtle dig at a dinner conversation where it's like, oh, well,
easy for you to say or something like that from
like in my head, it just throws up a flag
like no to sell if you're not on my team.
And like I really believe, at least in this phase
of my life, like if you're not on my team,
you're probably in my way.
Speaker 1: And like I've got to remove that off.
Speaker 2: So why would I add friction to an already very
difficult thing. This is already it's hard to run a business.
It's harder to run this business. Like I don't need
that in my life. So, like my circles have gotten
much smaller. I've revoked access to myself in a lot
of ways. The D and D settings are hard to
get by, like get fast to get hold of me.
So that's been hard that's been the hardest boundary because
it's not like I don't love or care about the
people in my life.
Speaker 1: I do.
Speaker 2: I want to be there for their things. I want
them to share these moments with me. But if I
feel like I can't tell you I had a really
good day and I'm really proud of this achievement because
you aren't happy for me, or you're not really rooting
for me, or you think it came easier, I don't
really deserve it. Like I'm not messing with that. That's
not for me.
Speaker 1: Some people don't deserve to follow you into your next
phase in your life. Yes, I agree. What are you
still insecure about? Even though we all know you're very
professionally desired. I am.
Speaker 2: I think everyone asked me how to overcome impostor syndrome,
and I've got great advice on this, And that's just
to stack evidence to prove the contrary, so you can
always go back to the evidence. I like that data
point of like, I know I do good things with
sex Focio because I keep a channel every testimonial, every
time someone said I've made the money. You know, I
have this evidence where I'm like, I feel like an
impostor go back to the evidence, see why that's not true. Okay,
it's not true, but I struggle with that all the time.
I also keep a list of mean things people say
to me too. The secret mission, and no one knows.
This secret mission is to help those people that mean
treated me something where that they have to realize and
say that they've been provided value for something I've done.
They learn something from me, they use GPTs, they don't
know what's buying me whatever my feed. I'm like, that
got you because you're still far the mission. Everyone's part
of the mission, your creator, you're a performer.
Speaker 1: I want to help. You're part of the mission. So
I like that. That makes me feel good. Oh my god,
that's fantastic. If you could go back and give yourself
a day one rule, what would it be?
Speaker 2: Would have just been that taxes thing? I just fucked
that that y.
Speaker 1: Yeah, I mean that sounds like it really really got
to you.
Speaker 2: It was the first year an adult from CAM. I
think I made like two hundred thousand dollars and I
had nothing save for taxes. And that is hard to
come back from because also like setting up guardrail, so
it doesn't keep happening is very hard because you're paying
for bad taxes and now you're supposed to be simultaneously
saving for future taxes. So now you're just like not
you don't get to touch your money, you know.
Speaker 1: So that because I'm really hard.
Speaker 2: And actually a great thing that my current accountant did
for me was that I payroll myself.
Speaker 1: I do too, but the payroll doesn't ever hit.
Speaker 2: Mycconic goes straight to DIRS for future taxes. So that's
really nice because I don't touch it. I'm not continuing
I'm responsible for this problem. I'm no longer involved with
this problem. It's fixed, happens on its own. I don't
have to do it. So that was a huge, like awesome.
So I've got the money that goes to future taxes.
Never had my account, but that's my pay role. So
that's been great. Interesting.
Speaker 1: Yeah, yeah, I have to say I was very lucky
to like grow up, you know, like working for my
parents and my dad taught me a lot about business,
and I understood all of that before I started my
own business. I understood like setting up you know, quick books,
getting an accountant, like I knew all the things about
taxes before I started that's amazing because yeah, it's.
Speaker 2: The easiest way to fail any business, just generally. And
also it's like that's the way that Yeah, this is
what they get you, like yeah, no, no major criminals
gotten arrested for what they've done.
Speaker 1: It I was tax evation.
Speaker 2: No, I'm was like, I'm really trying not to be taxes,
Like I'm doing my best.
Speaker 1: Please just tell me what I owe you. Why won't
they tell you what you ow? I know I read
a great quote. It was something like the IRS is
something that It was something like IRS, you ows money,
and it's how much? The response is how much? And
then the I R S is guess and it's like
if you get it wrong, you go to jail. Yeah,
like we know how much it is, but I can
tell you. We won't tell you, and if you get
it wrong, you go to jail. Yeah, what is catch
twenty two? I know where's the bear traps? I can
step in it? Well, Melrose, thank you so much. I
know there's like so much more we could talk about.
Thank you guys so much for sending in your questions.
We of course will be answering this in a bonus
Q and A after we wrap this one up. If
you're not a member of my Patreon, go to Patreon
dot com slash Holly Randall Unfiltered to get access to
episodes like this streamed live plus so much more. And Melrose,
Where can people find you online if they don't already know?
So you can get me at Melrose Michaels on Instagram
and Twitter. Google me at Melra's Michaels You will find
all the things. My seo is top tier, so Phil
you'll find your way to me. I'm sure of it.
Fantastic And then of course you guys can find me
at Holly Randall on Instagram and on Twitter. I am
shadowband on both. I found that out when I started
a new account for a secret project that I'm doing
that I will tell you guys about soon enough. So
if you can't find me, it's literally Instagram dot com
slash hollyrandall or ex dot com slash Holly Randall. Go
to hollylinks dot com for access to all of my platforms.
Thank you guys so much for joining us, and I
will see you on the next one.