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Speaker 1: This is pet Life Radio. Let's Talk Pets.

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Speaker 2: Hello, pet lovers, Welcome to Best Best for Pets. I'm

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your show host Michelle Fern. Today we're going to talk

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to a representative at Zoetis, and Zoetis has created a

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breed explore that is so much fun and it's really

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helpful to decide what is the best breed for you

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for a dog or for a cat. Which one gels

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with you, really hits your lifestyle. Stay tuned, we'll be

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right back.

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Speaker 3: Take a bite out of your competition. Advertise your business

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with an ad in pet Life Radio podcast and radio shows.

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There is no other pet related media that is as

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large and reaches more pet parents and pet lovers than

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pet Life Radio with over seven million month please listeners.

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Pet Life Radio podcasts are available on all major podcast platforms,

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hundred and fifty million subscribers on iHeartRadio, Odyssey, tune In,

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and other streaming apps. For more information on how you

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can advertise on the number one pet podcast and radio network,

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visit Petlife Radio dot com slash advertised Today, Let's.

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Speaker 4: Talk pets on Petlifradio dot com.

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Speaker 2: Welcome back, everyone, I'd like to welcome my guest today,

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doctor Heather Burst. She is the medical lead at Zoetis,

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who is the global leader in animal health, and we're

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going to talk about the Zoetis reed Explore. Welcome, doctor Heather.

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I'm so happy to have you on the show. Is

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it okay if I call you doctor Heather? Absolutely so,

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Doctor Heather, I'm so so excited have you on Best

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Bets for Pets. So for those of us that have

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not heard about Zoetis, who is Zoetis? And then let's

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talk about what the Zoetis breed Explore is.

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Speaker 5: Yeah, now that sounds great.

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Speaker 6: You know, Zoetis is a global animal health company and

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we make products for dogs and cats and other species

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of animals as well, and we really like to support,

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you know, the human animal bond and bring some really

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good resources to dog and cat owners.

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Speaker 2: Okay, great, thanks for sharing that information with our listeners.

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Let's talk about the breed Explore because I think it's

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really cool and we are focused on all pets, so

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I think it's so important to know what you're getting.

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And you don't always know what you're getting with mutts,

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but a lot of people will decide, you know, oh,

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I just love Jack Russell's they're my favorite, or I

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just love it Sphinx, you know, for for cats, not

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realizing how high maintenance they are. So I made that

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mistake too. I really wanted Sphinx till I found out

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more about them and thought I can't commit.

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Speaker 5: Yeah, I have a Chinese crusted dog, so I can

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empathize with that a Chinese.

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Speaker 2: I've seen that a Chinese custed at the dog park.

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I was a long time ago. But they're they're so

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cool looking. So you can do research, but you have

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to go all over the place. So why did Zoetis decide?

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You know, I know they're into animal health and wealth there,

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but why did they decide we need a breed explore?

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Speaker 6: Yeah, you know what, there's so many new cat and

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dog owners both around and frequently I think people make

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the mistake of they see a cat breed or a

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dog breed on TV or in a movie and they're like, Hey,

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that's a really cool breed.

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Speaker 5: I'm gonna go get it, you know, not really thinking.

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Speaker 6: Through that that breed might be to do a job

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or function. It doesn't really fit with their family and

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their lifestyle.

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Speaker 5: So you know, one thing that Zoetas.

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Speaker 6: Wanted to do was get a veterinary approved resource that

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would really help people who are going out to get

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a new pet understand, you know, the unique needs and

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what qualities like different breeds might bring to the plate.

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Speaker 5: You know, there's a lot of information out there online

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and you know, sometimes it can be really challenging to

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figure out what are the best resources to find out

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information about animal breeds. So, you know, Zoetas wanted to.

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Speaker 6: Come out with this veterinary approved, an assessed site that

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has over four hundred dog and cat breeds on it

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and will give personalized insights to the pet owner about

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different animals that might meet their lifestyle.

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Speaker 2: Okay, thanks, I like these said VET approved. So how

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does the Breed Explore connect with Zoetis's overall mission and

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pet health and responsible pet ownership? And in addition the

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fact that the Breed Explorer is BET approved. But how

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does this all connect together with let's make sure that

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the we're really focused on pet health and responsible pet ownership.

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I'd like that word responsible.

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Speaker 5: Yeah, and I agree with you.

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Speaker 6: I think you know, responsible and I would say informed

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pet ownership is really critical.

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Speaker 5: You know, we want to be able to.

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Speaker 6: Strengthen an animal bond and we can do that we

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learn by providing guidance, health tips, some education are all

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tools and resources. It will help those pet owners understand,

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you know, which pet is going to be best for

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their family. And you know, beyond linking to the Breed

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Explorer when that potential pet owner is going through the

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process of trying to think which animal is you know

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best for their life lifestyle, it would also link out

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to some other zoetas resources that have things like, for example,

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if you're bringing a new kitten home a checklist for

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things you might want to think about, or if you're

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bringing a new puppy home, you know, what's a checklist?

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How do you puppyproof for kitten proof of home? You know,

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So that it's going to link out to a whole

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bunch of other really nice resources. And we have a

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team of many veterinarians who work with myself and myself

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and peers have gone through the information that they are

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both the resources and on a Breed Explorer. Just you

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need to make sure they're accurate to make sure the

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pet owners are getting the best information possible.

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Speaker 2: Okay, thank you. So the Breed Explorer has over four

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hundred breeds. What kind of data can you share with

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our listening audience that is included for each breed?

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Speaker 6: Yeah, no, that was great, and I can tell you

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when we first started getting all the data set, it

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was even impressive to me as a federal arian, the

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amount of information that we had on different breeds. But

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you can look for things like energy level, family friendliness,

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potentially being hypoallergenic qualities, size, will they be good with kids?

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You know, and again that's an individual thing, but in generalities.

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Speaker 5: Which types of pets might be better in households with kids?

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Were they going to be great city pets or do

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they need to be you know, running outside grooming considerations.

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We were talking about sphinxes earlier. You know, that's one

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that pops on my radar that might have some extra

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skin issues. Also, you know, potential health considerations.

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Speaker 6: There's some breeds of both cats and dogs that I adore,

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but I think owners need to be you know, aware

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of different health considerations that they might be getting into,

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things to look out for as those pets age, so

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they can find you know, kind of all those pieces

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of information on this Pet Explorer site.

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Speaker 2: Okay, thanks, I think there's great information. And one of

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the things that always is, you know, top of mine

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for me is that people that are adopting, the more

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they're aware of what they're adopting getting into. You know,

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it's not a toy you buy in return. Because puppies

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grow up to be dogs, kiddies grow up to be cats,

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and sometimes people are not informed. I'll give you a

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little bit history. I mentioned Sphinx earlier. There was a

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listener that wanted to give me a Sphinx. She wasn't

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in the same state, but they could be pricey, and

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I was really considering it, and it wasn't so much

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that they're I know, they're high maintenance. You know, for

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a cat that has no fur, their skin gets oily.

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You have to bathe them offen. They're just high maintenance

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little cats. They need to be around you all the time.

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What got me is concerned is the fact that I

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have three other cats and one is not so nice,

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and a sphinx has no fur, so one claw and

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that poor little cat will be scratched. And you know

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there's other things too. They have to clean their ears

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a certain ways, to other high maintenance things. But the

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idea that even that there was a thought that one

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of my cats might attack this poor little kitten concern me.

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So for that reason, I decided to not adopt the cat,

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because the little Sphinx kitten, because I don't want to

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bring a kitten into my home that could be, you know,

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hurt by one of my other cats. And it's very easy,

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as we all know, those of us that have cats,

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one little swipe and you have a cut, right, So

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can imagine that for a kitten. So that was what

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changed my mind. It wasn't so much, it was kind

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of knowing the breed and making sure that I was

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aware of what everything I was getting into. And I

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think knowing that can help people make informed decisions. You know,

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like you said, family friendly, high energy. You know, if

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you're not a high energy person, don't get a high

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energy kitty or breed, or high energy dog like a

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Jack Russell, because you know, unless you're planning to go

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the dog parks six times a week at least, forget it.

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So I think these are really important in helping people

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retain ownership, not just you know, adopt and decide, Ah,

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this dog's not for me or cat's not for me.

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What are your thoughts on that.

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Speaker 5: One hundred percent agree.

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Speaker 6: And you know, one thing I will say, I'm super

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impressed with what you were telling me about the sphinx

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because you know, I think most people when they look

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at the breed explorer would learn the skin cares a lot.

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But I'm even pressed that you thought even further down

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the line and how you know another cat scratch could

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be more detrimental to that new kitten. So that to me,

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what you your story is Florida one of the cornerstones

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of good you know, good health owners, you know, good

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pet stewardship and being a good pet owner and thinking

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through you know, the last thing that we want is

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for somebody to get a dog or cat and realize

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it doesn't fit with their lifestyle, that it's not working

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out for them, and have to try and find a

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different house for the animal. You know, being prepared even

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from training on up or what you're gonna get with

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that breed is critical. You know, every time a movie

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comes out with a certain you know, dogg or cat breed,

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the we vets will find people coming in with puppies

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of that and you know, depending on a dogger cat breeds,

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sometimes we're like okay, And sometimes it can be a

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more challenging breed to train, or a breed that's known

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to have some more potential health problems. That's frustrating that

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the people aren't, you know, getting informed about potential issues

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with that breed down the line. So I do think

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you know, it's important and to plan your pet's life

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and to plan your pets care early on whether you

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buy one or you know, adopt an older one that

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you know is a certain breed.

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Speaker 5: I think that's critical.

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Speaker 2: Okay, So doctor Heather, how do you assure that the

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breed House and the care information is current and accurate?

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Speaker 6: You know, we're always continually, you know, updating the Breed

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Explore looking at it.

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Speaker 5: You know, there's a lot of veterinary research that goes

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on a lot of journal articles that get published, so

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making sure that we really regularly look at that content,

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make sure it's relevant, reliable, you know. I know I

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personally have edited some other content on there.

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Speaker 6: A few times since it's been up, just to make

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sure that we're giving pet owners the most accurate And

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we'll look at beyond the Breed Explorer, We'll look at

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all of our resources we have for pet owners pretty regularly,

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and as trends chain, as information changes with pet ownership,

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we update those.

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Speaker 5: To reflect that.

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Speaker 2: Okay, thank you so much, stay tuned. We'll be right

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back right after this message from our sponsor, Real people,

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real stories.

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Speaker 7: Our little dog caveloped this one problem at the chemotherapy

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lasted for six months, started developing more lump nose, so

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I thought I'd just try Carnivora. The lumph nose started

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to go down. Then I took him into the vet

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to him checked out, and then there was no signs

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at all inside.

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Speaker 5: My cat had issues that developed in his height.

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Speaker 2: And three months later my ven airing said let's go

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ahead and remove the eye. I heard the carnivor on advertising,

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so I said, you know what, I'm going to order

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this product.

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Speaker 7: They did the procedure, they did all the death and

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they said, I don't know what you did.

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Speaker 2: This product. They had eye.

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Speaker 7: I've got a labrador.

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Speaker 5: You could hardly lift yourself up off the floor.

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Speaker 7: The treatment was chemotherapy. That's when I said this could

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be the ticket.

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Speaker 5: About three weeks you could tell she was very alert.

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Speaker 7: She was going on buy my lock and she is

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just like crime again.

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Speaker 2: Well eight six six eight three six eight seven three five.

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That's eight six six eight three six eight seven three five.

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Speaker 5: Or visit carnivore dot com.

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Speaker 2: That's c A R N I v r A dot com.

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Use promo code pet Life at checkout for fifteen percent

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off your order at carnivora dot com.

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Speaker 1: Let's talk past Life.

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Speaker 8: Radio Headline Radio pet Life Radio dot com.

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Speaker 2: Welcome back to everyone. We talked in the first half

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about the Zoetis Breed Explorer. We're gonna talk a little

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more about that. So Doctorheader, how does the breed Explore

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help those that have they decided on a breed? And

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like you said, a movie comes out it's about, you know,

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cute lab everybody wants a lab or cute Yorki. Everybody

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wants a Yorkie. So there's that. You know, just because

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you love a breed doesn't mean that's the breed for you.

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But what about mixed breeds? And again, I'm gonna talk

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about some of my fur babes. One who's no longer

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with us, mister Zeus. So I added a thing for

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border Collies, but I like border collage mutts because they're

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usually not quite as high energy. I've had two. My

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girl was the first one, and she was super high

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energy like feisty. My other one was a Border Collie

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but also flat hair Retriever, which I thought was a

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made up breed, but it's not, and he was more

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like chill. So I know that breeds can only tell

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you so much. But they both needed to go to

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the dog park a few times a week otherwise I

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was in trouble. I'd get the zuomies big time in

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my house. So how can you people use the Breed

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Explore to help with mixed breeds because we see a

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lot of those in the shelters.

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Speaker 6: Yep, I agrees, you know, and there's a lot of

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really cool mixed breeds that I love and I'll share

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with you. I mentioned earlier my little dog, Dotti's a

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Chinese Crusted, but she's actually a Chinese Crusted mix. She

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looks like a Chinese Crusted, but she has Terrier and

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Chihuaba in her. But to your point talking about your

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border Collies, I think because.

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Speaker 5: She has the terrier in her.

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Speaker 1: I live in.

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Speaker 6: Asheville, North Carolina, and this little dogg will hike up mountains,

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do five or six mile hikes, which I wouldn't have

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thought for a Chinese crested, so the terrier comes out sometimes,

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you know, I would say for mixed breeds, you know

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a lot of times by looking at an animal that

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you rescue er it's a shelter, you might be able

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to have a good guess for what the primary breed

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is for sure, and then you know just by looks.

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Speaker 5: And qualities on it.

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Speaker 6: So I think one thing you could do is if

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you see an animal online and a shelter at a rescue,

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you know a lot of times those shelters and rescues

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will take a stab at hey, this is a Lab cross,

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or this is a this is a Bengal cross, or

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you know, whatever breed they're looking at, and then you

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can look up. You know that there are some genetic

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testing that you can get done on your pets to

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figure out exactly what breeds they are. But I also think,

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you know, talking about the mixed breeds, I think that

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the other point we need to think about with a

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breed explore is is that you know, these are tendencies

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for all these pets, but everybody is an individual and

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a lot of how that dogger cat's going to turn

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out also is you know, how you raise it, how

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your environment is what training, what veterinary care, preventive veterinary

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care you get for that pet even will help with

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its longevity.

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Speaker 5: So I think that's important for people to think about too.

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Speaker 2: Okay, thanks. I think it's also interesting how breed traits

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can predict potentially predict behavior, and we talked a little

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bit about that just now. But I'm going to tell

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you a little bit about my cat, Dennis. So Dennis

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found me. He was abandoned. He was outside crying one

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night cold and opened the door. He just walked in.

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And I've had Dennis, oh my gosh, almost eighteen seven years.

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Speaker 5: Oh that's amazing.

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Speaker 2: I was not a cat person then my cat or

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two friends. I was not a cat person. And it

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wasn't until I had my next set of cats that

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I learned Dennis is like a typical he's more like

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a dog in action. So I found out he's part

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I didn't do a genetic test, but over just checking

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and everything, he's partnering kun. So I thought he was

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like this special cool cat that's just in his nature.

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He's not what they say, quote cat like. And I

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know some people might cringe here in that, but it

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was better for me to get started on a cat

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like this, you know, my cat app because it was

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just a nice way to get used to cat behavior.

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But it also tricked me because I learned from my

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other cats, especially Molly, that that's how cats are. So

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how much breed traits can you actually do as far

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as in behavior because we touched on it. But how

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exact is that? Or is it just you know, it's

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some it's a tool, it's a guy, but it's not

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all of it.

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Speaker 6: I'm gonna give you a mixed dance, or I'm gonna okay,

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that's a little bit of both, is what I was.

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Speaker 5: I'm gonna say.

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Speaker 6: You know, I think that a lot of cat and

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dog breeds have been bred for long periods of time

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to do certain jobs. My mind goes more with the

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canine side and thinking about working dogs and dogs that

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were meant to you know, for example, hard sheep, herd cattle,

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or be watchdogs. I do think that when you have

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a specific breed of dog or cat that's been bred

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for generations to bring out certain qualities, they are pretty

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likely to bring some of those. I also think, though

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equally as important is you know, hey, you might get

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a dog that may have more energy, and you know

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that's going to be a behavior piece. So you know,

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you may maybe you want to do flyball with a

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dog or maybe you want to do some extra training.

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Speaker 5: So I think that it both. You know, it's it's

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the breeds, and I think that even with a mixed breed,

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that predominant breed is going to bring characteristics with it.

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And you know, talking about health wise, certainly as a veterinarian,

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you know there are.

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Speaker 6: Netache diseases, there are certain things that breeds are prone to,

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those are gonna come to. But again, you know being

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aware of those things, giving appropriate environment is gonna help.

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And you know every animal obviously is an individual too,

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so so no matter you know what you get, you

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might be surprised.

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Speaker 2: Okay, good answer. How does Breed Explorer work with other

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zoetics resources, like you know, maybe the Pet Health Checklist

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or vet visits?

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Speaker 6: Yeah, yeah, I mean really great, Like you know, different

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things that can be toxic to dogs or cats, how

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to puppy proof a cat or dog. You know, there's

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even articles I'm thinking about you talking about having a couple,

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you know, multiple cats, Like what if one of your

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cats is having a litter box problems.

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Speaker 5: What types of things can you do to problem? Shoot,

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you mentioned cleaning a cat ears. There is actually an

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article I just thought about that is on there about

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how to clean the cat ears. So, for example, like

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if you look up a breed that may be tending

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to have skin problems or ear problems, and you might

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see a link at the bottom that's like, hey, you know,

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here's a link to how do you know if your

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dog has an ear infection? Or how do you know

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when to take your dog to a vet or cat

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to a vet with an ear infection?

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Speaker 6: So you'll be able to find a whole bunch of

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other resources related to it, and again all veterinary approof

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So I think those are you know?

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Speaker 5: To me, that's kind of the critical piece too, is.

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Speaker 6: Knowing that a veterinarian has looked at the resources and

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approved them.

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Speaker 2: Right, and that it's not just generic AI, which is

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leads into my next question. So are there plans to

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expand read, explore, maybe add more species. You know, dogs

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and cats are the most predominant pets in the US,

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but people have other things. I can't think of anything

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on hedgehogs, guinea pig, ferrets. That's what I couldn't think

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of ferrets are coming out there big what about a

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vet chat box or possible AI personalization, but it would

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have to be of course vet improved AI side. I

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don't know how that.

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Speaker 6: Yeah, no, you know, and I think that is some

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of the things that we've been kind of thinking through

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and looking at, you know. So it's like I mentioned,

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obviously we make products for dogs and cats, but we

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do do all species.

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Speaker 5: And I'll tell you the one that popped into my head,

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and it's probably just because I have one. You know,

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there would be a good new species and I don't

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know if we're actually going to work on it or not,

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would be horses, because when we were talking about breeds earlier,

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you know, that's another animal.

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Speaker 6: That people keep as pets, but the breed really has a.

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Speaker 5: The bread to do certain things. So similar what I

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said with dog and cats.

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Speaker 6: So I do think, you know, looking at different species

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with something that could be done, you know, I know,

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for sure looking at things like VET chat bots, ALI

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at powered personalization, and making sure we have the links

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out to not just the blogs and downloadables, but even

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video content too, so making sure there's a lot of

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i'll say, multimedia content on there is going to be

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important as we move forward.

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Speaker 2: Okay, great, thank you. What is the one myth about breeds,

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whether you know cats or dogs, that you wish people

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would stop believing?

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Speaker 6: I would say that breed, and it's something I sort

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of said a few different times, but I'll say it

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pretty clear this time. Is the breed alone determines you know, personality,

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because I will say, I think you can have any

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cat breed or any dog breed, and if you don't

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provide that animal with appropriate care, you may not have

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the best outcome.

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Speaker 5: And on the flip side, if you really do your homework,

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if you really are engaged with how you're bringing that

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pet home and what veterinary care you're getting for it,

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and if how you're working with that animal and handling it,

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introducing it, all those things really are critical in your

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pet's behavior Beyond breed.

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Speaker 2: I absolutely agree. I think you can only look at

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the breed as a guide by You're right, doesn't determine personality.

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It might just be you know, I think it's very

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good for energy level or expectations that people might not

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be prepared for, but yes, doesn't indicate personality at all.

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Do you think the Breed Explorer can help improve that

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animal bond animal like human bond in the long term.

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Speaker 6: I think so because I think when you think about

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that human animal bond, you know, part of it is,

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you know, how we're helping that dogger cat, But it's

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also how that dogg or cat.

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Speaker 5: Is supporting us in our journeys.

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Speaker 6: You know, are they providing us companionship, are they combining

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us with an exercise partner?

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Speaker 5: Are they helping us when we're stressed? So I think,

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you know, if you really sit down and critically think about,

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you know, what is my lifestyle, what is my family's lifestyle,

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where do I live?

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Speaker 6: And which pet will fit in the best, I think

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it's a win win because not only will that animal

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be happier, but guess what you will be too.

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Speaker 5: You know, I think you'll have a more successful relationship

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with that dogg or cat and you could see some

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of the great benefits of pet ownership.

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Speaker 2: Thank you so much. Okay, we have time for one

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more question. If you could give every new pet owner

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a piece of advice, what would you tell them?

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Speaker 6: So, I will say, I think being a veterinarian, I

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will say, you know, find a veterinarian in your area.

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Speaker 5: It's going to become your partner in your pets health journey.

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You know, do your research, ask your friends, talk to

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different veterinarians, find a vet hospital that will work with you,

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and that person will be, you know, in your pets

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entire journey, a partner. They'll be able to obviously help

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you with like preventative care, they'll be able to help

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you figure out when your pet's not feeling well, and

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they can even help out with behavior questions and problems.

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So really relying on that veterinarian and that whole entire

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vet healthcare team to be your partner with your vets

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care as you go through the journey.

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Speaker 2: Thank you so much for everyone listening. You can go

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to the show page for this show and there will

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be a link to the Zoetta Spreed Explorer and where

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else can we find it? Doctor Heather, So.

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Speaker 6: If you go to zoettaspetcare dot com backslash breed hyphen explorer,

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it will be there. But even I know me and

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I'm not good at typing in those long addresses. If

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you just type into Zoetta's US PetCare and say you're

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a pet owner, you can navigate to it from there.

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Speaker 5: Pretty easily as well.

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Speaker 2: Okay, perfect, and that's spelled z's and zebra o e

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like egg tea as in tom is is and Sam.

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Speaker 7: Yep.

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Speaker 2: Absolutely okay, Doctor Heather, thank you so much for coming

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on Best Bets for Pets.

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Speaker 5: No, thank you, this was fun.

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Speaker 2: I hope you all enjoyed this show. Thank you so

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much for your loyal listenership to Best Bets for Pets.

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00:26:57,240 --> 00:27:00,359
Please go ahead and check out Zoetta spreed Explore. There

504
00:27:00,440 --> 00:27:03,599
is a ton of information, all kinds of info on

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different dogs if you're thinking about getting one breed over another.

506
00:27:07,799 --> 00:27:10,319
There's a lot of great information, a lot of great

507
00:27:10,359 --> 00:27:14,279
information about cats as well. I found it super helpful

508
00:27:14,640 --> 00:27:18,480
and just so exciting to read about the different breeds

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and their needs and so forth. Again so at a

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breed Explorer. I want to thank my guests doctor head

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or Burst for coming on the show, and thanks to

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my cat crew, Dennis, Charlotte and Molly. I checked out

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00:27:30,960 --> 00:27:34,640
their breeds what I could. Dennis's partnering coomb. He was easy.

514
00:27:35,359 --> 00:27:39,400
Mollie's a tuxedo, Charlotte's a little calico, and I don't

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00:27:39,400 --> 00:27:42,039
know what else, but harder to pin down their breed.

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One of these days I should do a DNA test

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on them. But very very exciting information and a big

518
00:27:49,519 --> 00:27:52,680
thank you to my producer Mark Winter for working his

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magic what Brawley does, So thank you so much, Mark,

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00:27:56,240 --> 00:28:00,640
and remember keep listening. You never know what we're hop next.

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00:28:00,720 --> 00:28:01,599
On Best Bets for

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00:28:01,680 --> 00:28:06,799
Speaker 4: Pets, Let's talk bets every week on demand only on

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petlight radio dot com