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<v Speaker 1>It's Night Side with Dan Ray on w BZY, Boston's

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<v Speaker 1>news video.

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<v Speaker 2>Thank you Madison. This is my last night filling in

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<v Speaker 2>for Dan Ray. This is my fifth show. I started

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<v Speaker 2>last Thursday, then I did Monday, Wednesday, Yesterday Thursday, and

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<v Speaker 2>now today Friday. And today's show will be a bit

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<v Speaker 2>more light than I have done this week. And we're

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<v Speaker 2>going to start off today the way it should be.

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<v Speaker 2>Started off with Breakfast Cereal. Maybe you heard the conversation

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<v Speaker 2>Bradley Jay and I were have in the other day

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<v Speaker 2>and somehow we get on the subject of Captain Crunch

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<v Speaker 2>and I had to teach Bradley about Captain Crunch's crew,

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<v Speaker 2>Brunhilda the only female of the crew, and Alf and

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<v Speaker 2>Dave and Carlisle and Sea Dog. They were all in

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<v Speaker 2>those commercials from the mid sixties. Now, yeah, I remember

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<v Speaker 2>these things. But the man who is better at remembering

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<v Speaker 2>all of those commercials and history woven through Breakfast Cereal

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<v Speaker 2>since the early nineteen hundreds up to present, is here,

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<v Speaker 2>mister Tufer. Ellis and Tofa wrote a book called the

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<v Speaker 2>Great American Cereal Book, amongst others. Tofer welcome back. It's

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<v Speaker 2>been a.

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<v Speaker 3>While, it has been thank you very much. I'm glad

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<v Speaker 3>to be here.

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<v Speaker 2>Well, I'm glad to have you. And did I get

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<v Speaker 2>Captain Crunch's crew front center and accounted for? Of course

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<v Speaker 2>you did. And I even remember. I'm not playing trivia

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<v Speaker 2>with you. I know better, but I'm just going to

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<v Speaker 2>ask you if you remember Sea Dog's cereal.

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<v Speaker 3>Yes, that was the Nilli Crunch on the nose, on.

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<v Speaker 2>The nose, because they've they've had several Captain crunch varieties.

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<v Speaker 2>And I remember when Crunchberry's was a seasonal cereal for

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<v Speaker 2>several years and it became so popular they just had

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<v Speaker 2>to make sure you could get it any month of

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<v Speaker 2>the twelve months of the year.

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<v Speaker 3>Yes, absolutely, with the Crunchberry Beast from Crunchberry Island in

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<v Speaker 3>the Sea of Milk.

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<v Speaker 2>You see the stuff that you can do just stuff

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<v Speaker 2>the top of your head. I am impressed. Tell people

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<v Speaker 2>how you got into breakfast cereals.

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<v Speaker 3>Ah, Well, as a kid, I had two brothers and

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<v Speaker 3>we all liked This was in the early sixties, so

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<v Speaker 3>that was kind of the heyday of having prizes inside

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<v Speaker 3>boxes of cereal and we would all fight for the

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<v Speaker 3>privilege of getting the prize in the bottom of the

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<v Speaker 3>box and so we would have quite a few different

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<v Speaker 3>boxes of cereal at home and taking turns and who

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<v Speaker 3>gets the prize.

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<v Speaker 2>I remember tricks had the Whirligig, which was basically a

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<v Speaker 2>propeller on something akin to a swizzle stick, and you

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<v Speaker 2>put it between your hands and you just quickly rubbed

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<v Speaker 2>your right hand fast against your left hand, and that

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<v Speaker 2>thing would fly all the way up to the ceiling

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<v Speaker 2>and rotate back down to the floor. I don't know why,

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<v Speaker 2>but that thing just captivated my attention.

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<v Speaker 3>There was no That's clearly one of the fun prizes

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<v Speaker 3>in side. Back in the day, one of my favorites

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<v Speaker 3>was the spoon Sitters, Yes, the winning of the poohspoon

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<v Speaker 3>Sitters or the spoon men, for these nice plastic characters

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<v Speaker 3>that you can always play with, but they would also

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<v Speaker 3>sit on your spoon, or they would kind of sit

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<v Speaker 3>on the hands inside your bowl.

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<v Speaker 2>You mentioned you mentioned we need the pool, and you're

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<v Speaker 2>just setting me up to take a golf shot straight

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<v Speaker 2>down the fairway. We need the pool, we need the

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<v Speaker 2>Pooh Caddlio Bear has a prize for you. That was

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<v Speaker 2>the jingle for you, WENI the pool spoon Sitter from

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<v Speaker 2>the Bisco I could have done the whole thing, but

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<v Speaker 2>I I try to restrain myself when I catch myself

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<v Speaker 2>going off in a tangent of singing one of these jingles.

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<v Speaker 2>And is your great American serial book still available?

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<v Speaker 3>It's not currently in print, but folks have found that

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<v Speaker 3>occasion occasionally on eBay or used copies on Amazon.

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<v Speaker 2>Okay, and that's not the only book that you have written.

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<v Speaker 2>What others have you written?

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<v Speaker 3>Psh, No, that's that's it. There was a there was

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<v Speaker 3>a pre quoll to that called Milking that Crazy Cow. Okay,

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<v Speaker 3>he's really lucky to find that one out there that

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<v Speaker 3>was different press. Outside of that, we got the serial.

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<v Speaker 2>Website, all right, And I want you to tell the story.

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<v Speaker 2>I'm going to take a break in about a minute,

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<v Speaker 2>but how people, everyday people could own property in Alaska

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<v Speaker 2>thanks to a breakfast cereal. Every time you tell that story,

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<v Speaker 2>I just love hearing it. And I'm going to invite

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<v Speaker 2>people to call in. If you have a vague memory

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<v Speaker 2>of a cereal or its commercial, but you're not one

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<v Speaker 2>sure of the details, give us a call six one, seven,

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<v Speaker 2>four ten thirty or eight eight, eight, nine to nine

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<v Speaker 2>ten thirty. It's a guarantee that Toufort will help your

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<v Speaker 2>memory and fill in the blanks and talk about the

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<v Speaker 2>fact that Yogi Bear used to be on a cereal

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<v Speaker 2>from Kellogg's called Okay's, or that there was from Ralston

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<v Speaker 2>Purina a cereal called Freakis which I loved that cereal

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<v Speaker 2>in the nineteen seventies. And I even got some of

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<v Speaker 2>the stuff that you could send away for t shirts

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<v Speaker 2>and other things somewhere. I still have patches from Freakys cereals.

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<v Speaker 2>They lived in a freaky tree. So if you want

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<v Speaker 2>to call in and talk about Freaky's or Kellogg's Okays

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<v Speaker 2>or Captain Crunch or Tricks or what have you, I've

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<v Speaker 2>got demand for your car station. Here he is, mister

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<v Speaker 2>taufer Ellis. And on that note, let me take my

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<v Speaker 2>break here on Nightside, Dan Ray is off. He'll be

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<v Speaker 2>back on Monday. I'm Morgan filling in and Nightside comes along.

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<v Speaker 2>Whether Dan is here or not. Time and temperature eight

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<v Speaker 2>point fifteen eighty one degrees.

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<v Speaker 1>Now back to Dan Way Live from the Window World

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<v Speaker 1>Life Side Studios on WBZ News Radio.

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<v Speaker 2>Dan has been off for over a week, but he

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<v Speaker 2>will be back on Monday. I'm Morgan. Been proud of

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<v Speaker 2>the BZ fabric. Oh good grief since the mid nineties,

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<v Speaker 2>and tonight we're talking about breakfast cereals. And before I

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<v Speaker 2>take some calls that are already cued in line, by

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<v Speaker 2>the way, there's a line available if you want at

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<v Speaker 2>six one, seven, two, four, ten thirty, eight, eight, eight,

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<v Speaker 2>nine to nine ten thirty is there for your use

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<v Speaker 2>as well. This is a true story. Tofer Elis, who

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<v Speaker 2>is my serial historian, is here and he's going to

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<v Speaker 2>tell you how you could have by buying a box

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<v Speaker 2>of cereal, wound up owning land in Alaska tofa taken away.

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<v Speaker 3>Thank you. Back in the mid fifties, Quaker Oaths was

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<v Speaker 3>punted in a radio show called Start Impressedon of the Yukon,

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<v Speaker 3>and they wanted to promote that show, so they went

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<v Speaker 3>out and purchased nineteen point one one wilderness acres in

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<v Speaker 3>the Yukon Territory, divided up those parcels into one square

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<v Speaker 3>inch tracks, created a Fox certificate essentially a deed of

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<v Speaker 3>land called the Klondike Big Inch Land Deed, and they

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<v Speaker 3>made those available through Quaker puffed wheat, Quaker puffed rice

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<v Speaker 3>and Muppets treaded wheat. Essentially the idea was, hey, wow,

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<v Speaker 3>maybe your parcel, your parcel, your one inch parcel might

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<v Speaker 3>have that golden nugget in it. And so in nineteen

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<v Speaker 3>fifty five they just started distributing those deeds. They were

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<v Speaker 3>really pretty. You can find them on eBay, probably for

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<v Speaker 3>between ten and twenty bucks, but demand was so great

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<v Speaker 3>they were running two and three ships to get these out. Originally,

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<v Speaker 3>you had to send in a box top to trade

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<v Speaker 3>in for a deed, but as the Ohio Securities Division

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<v Speaker 3>ruled that Quaker couldn't trade a square inch of Yukon

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<v Speaker 3>for a box stop unless they received the state license

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<v Speaker 3>for the sale of foreign land, Quaker eliminated that aspect

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<v Speaker 3>of other and started sticking them in boxes. So they

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<v Speaker 3>ended up doing about like I mentioned, about twenty one

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<v Speaker 3>million deeds. And then in about nineteen sixty five, the

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<v Speaker 3>Klondike Big Inch Land Company dissolved and allowed as Yukon

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<v Speaker 3>Land to revert back to Canadians government because of non

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<v Speaker 3>ponment of thirty seven dollars and twenty cents in taxes.

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<v Speaker 2>Aw, now did your friend get together? So everybody in

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<v Speaker 2>your neighborhood put their piece together, and now they were

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<v Speaker 2>something of a conglomerate amongst themselves.

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<v Speaker 3>There were some of that going on. Absolutely. There was

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<v Speaker 3>a fella who acquired three square inches and donated those

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<v Speaker 3>as for use as a national park. There was one

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<v Speaker 3>guy that went all over the United States collecting deeds.

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<v Speaker 3>He finally ended up with eighty of those deeds, which

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<v Speaker 3>amounted the seventy five square feet, and he wrote to

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<v Speaker 3>a Quaker to see if he couldn't consolidate his holdings

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<v Speaker 3>in the one hunk, and he said he preferred land

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<v Speaker 3>close to the water and as quiet as possible. There

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<v Speaker 3>was one other fellow that officially succeeded from Canada. His

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<v Speaker 3>three square inches be a letter. And then there was

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<v Speaker 3>one of the There was one of the fellow that

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<v Speaker 3>sent a bunch of toothpicks to a Quaker asked him

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<v Speaker 3>to put a fifth round his property.

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<v Speaker 2>Now that's creative. That's creative. Tell you what. We've got

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<v Speaker 2>some people that have called in and let's first go

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<v Speaker 2>to Lowell and speak to Ryan. Ryan, I bet you

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<v Speaker 2>have a question for tofa.

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<v Speaker 3>Yeah, guys, hey, I appreciate the blast in the past.

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<v Speaker 3>And uh talking about the prize in the box of

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<v Speaker 3>cereal coming from three other brothers. It was. I can't

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<v Speaker 3>tell you what the breakfast table looked like. Fighting for

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<v Speaker 3>the prize.

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<v Speaker 2>Yeah, name name one instance, be specific.

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<v Speaker 3>Uh. There was something in the bottom of the tricks

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<v Speaker 3>and I forget what it was, but it was like

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<v Speaker 3>we fight, fight to get it.

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<v Speaker 2>Tricks had tiddley winks at the bottom, a little cup

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<v Speaker 2>with a variety of tiddley winks, a number of Go ahead.

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<v Speaker 3>I'm sorry the tricks I thing you were talking about

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<v Speaker 3>when you spun it in your hands and went flying

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<v Speaker 3>up in the air. Yeah, I remember that.

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<v Speaker 2>A whirligig.

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<v Speaker 3>The whirligig the reason I'm calling you guys if I

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<v Speaker 3>my memory correct, what I remember some box that you

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<v Speaker 3>could cut out the box and it was a record.

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<v Speaker 3>You could play it on a record player.

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<v Speaker 2>Oh, yes, we've talked about this to.

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<v Speaker 3>Fa Am I am I correct or not?

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<v Speaker 2>You're one correct tefer tell them all about it.

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<v Speaker 3>Yes, Post had a number of those boxes on Sherman

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<v Speaker 3>I think was one. I know some of those names

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<v Speaker 3>are coming.

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<v Speaker 2>The Monkeys, Michael Jackson, Michael Jackson, five, the Monkeys, the Archies.

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<v Speaker 2>At various times on the backs of alphabets and sugar

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<v Speaker 2>Crisp cereal. You had a real forty five record.

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<v Speaker 3>Yeah, you know, I really thought I was going crazy,

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<v Speaker 3>but said, I got to call these guys and see

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<v Speaker 3>if they recall it, because I remember putting it out

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<v Speaker 3>and put it, put it on the on the record

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<v Speaker 3>player and listen to it.

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<v Speaker 2>Absolutely, but it wasn't healthy for the needle on your record.

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<v Speaker 1>Player, right right.

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<v Speaker 3>I mean it wasn't the top quality.

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<v Speaker 2>No it was not. But you could play Sugar Sugar

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<v Speaker 2>by the Archiees as you ate your alphabets covered with sugar,

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<v Speaker 2>all right.

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<v Speaker 3>I just wanted to make confirm I wasn't going crazy.

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<v Speaker 2>You were not going crazy.

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<v Speaker 3>Gentlemen, Thank you so much and keep it up. I

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<v Speaker 3>love the blast in the past.

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<v Speaker 2>Ron, thank you for the call. We appreciate your comment.

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<v Speaker 2>Good night, enjoy your weekend. Let's go, Let's go to

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<v Speaker 2>San Francisco tofur and speak with my buddy David. So

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<v Speaker 2>David and San Francisco. Welcome to Night's side.

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<v Speaker 4>Thank you, borian as A, Hello, Toper, Hello, Nassy, Hello Gray, Hello, Cora,

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<v Speaker 4>Hello Tody Ohio. On first saw war is I want

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<v Speaker 4>to thank you very much for ford be the opportunity

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<v Speaker 4>to shot with Bradley.

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<v Speaker 2>Oh, no problem.

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<v Speaker 4>That just made week. His spirit just really raises me.

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<v Speaker 2>And uh, he's a very popular personality from the history

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<v Speaker 2>of BZ and periodically I bring him back.

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<v Speaker 4>Yes, he's uh, we're all radio buddies, and he just

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<v Speaker 4>like really, uh, we're about the same age, so we

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<v Speaker 4>have to save uh, you know, counterculture experiences.

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<v Speaker 2>And he and I got into a conversation about Captain crunch.

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<v Speaker 4>Ah. So you guys were talking to them. Remember who

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<v Speaker 4>wrote this song, Red rubber Ball?

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<v Speaker 2>Who wrote it for the Circle? Yeah, uh, I don't know,

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<v Speaker 2>but we're talking about breakfast cereal tonight.

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<v Speaker 4>I know this is just a side for you, Paul Simon.

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<v Speaker 2>Oh okay, thank you, okay.

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<v Speaker 4>And I was just above a bowl of cereal before

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<v Speaker 4>What's school the boy as a child as uh, we

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<v Speaker 4>all did Rice Christie's or poor Flakes, and always had

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<v Speaker 4>a banata and sometimes I had it with chocolate bill Okay,

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<v Speaker 4>I remember those uh packs of small small boxes of

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<v Speaker 4>cereal usually comes like eight or tens of packs right

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<v Speaker 4>cut on the dot. It would be lot with waxed

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<v Speaker 4>paper and you actually make the cereal in the box.

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<v Speaker 2>Yes you could.

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<v Speaker 3>About those.

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<v Speaker 4>Uh yeah, let to let to fore.

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<v Speaker 2>Tell you about the variety packs go ahead to for Oh, yeah,

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<v Speaker 2>there are.

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<v Speaker 3>Any number of them, uh, from the different companies, and

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<v Speaker 3>as he mentioned the you know they typically with your

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<v Speaker 3>snack pack where you have a little box would be

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<v Speaker 3>half an ounce or so you you're great, You cut

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<v Speaker 3>it open on a kind of an H shape and

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<v Speaker 3>pull back the two wings. Yeah. You pour pour milk

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<v Speaker 3>directly into the box itself and then eat directly out

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<v Speaker 3>of the box. Typically had varieties that included all your

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<v Speaker 3>favorite sugary cereals and you can still buy them today

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<v Speaker 3>and anyone between six and six and.

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<v Speaker 4>Yeah, do you remember they were Rice Christie's and I've

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<v Speaker 4>had the court Flakes tross the place.

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<v Speaker 2>Kes Kelloggs did theirs. Every company had their General Mills

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<v Speaker 2>had theirs.

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<v Speaker 4>Yeah, and we got Kells right natural a raisin brand. Yeah,

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<v Speaker 4>and I think Cheerios is one of them too.

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<v Speaker 2>No Cheerios would have been in the big G package.

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<v Speaker 4>Okay, okay, and uh, well that's about it, all right.

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<v Speaker 4>Trivia question if your mind.

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<v Speaker 2>Well, you're already led with one, leve with one, and

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<v Speaker 2>I you're closing with one. What's the question.

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<v Speaker 4>Do you know where the term of uh ivy league

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<v Speaker 4>came from?

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<v Speaker 2>Yes? I do, Roman numeru four.

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<v Speaker 4>You're big, old man. You're good. You are so good.

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<v Speaker 4>Well call and have a great week, everybody.

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<v Speaker 2>David, you take care. Byebye, And I've got about thirty

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<v Speaker 2>more minutes with TOFA to talk breakfast cereals. I'm about

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<v Speaker 2>to take a break. Maybe we'll throw a hit a

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<v Speaker 2>news in there if you want to call in, as

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<v Speaker 2>the previous two callers did. Six one, seven, two, five, four, ten,

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<v Speaker 2>thirty eight eight, eight, nine to nine, ten thirty TOF

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<v Speaker 2>is here and as you can tell, he can answer

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<v Speaker 2>any question, at least the one so far dealing with

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<v Speaker 2>breakfast cereals. And it may take you back to when

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<v Speaker 2>you were in the fifth grade in the sixties, or

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<v Speaker 2>you were in junior high in the fifties, or maybe

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<v Speaker 2>as recent as just two weeks ago, when you're going

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<v Speaker 2>down the aisle in the supermarket and you saw uh

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<v Speaker 2>a box of your favorite cereal and you said, I'm

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<v Speaker 2>gonna buy it for all times sake. You do that,

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<v Speaker 2>you give us a call here on nights side. This

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<v Speaker 2>is w b Z time and temperature eight thirty and

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<v Speaker 2>it's now seventy nine degrees.

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<v Speaker 3>Oh bed behind a Greek stream.

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<v Speaker 2>Sunday, the boss.

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<v Speaker 3>We call them my curious spell it right.

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<v Speaker 2>But weird.

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<v Speaker 3>I really have to see.

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<v Speaker 1>My name is gumble green smell.

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<v Speaker 2>This is my game.

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<v Speaker 3>I know more than you do it, so I'm pretty goody.

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<v Speaker 2>I always do what's right and my freaking serious because

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<v Speaker 2>it's not a lot of Minday you.

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<v Speaker 1>Do, I'm gonna have funky, rinky cereal is part of

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<v Speaker 1>your good breakfast.

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<v Speaker 2>Then there's a brave freaky especially Mark Boxers.

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<v Speaker 1>It's Night Side with Ray on w Boston's news radio.

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<v Speaker 2>Rob and I are just reminiscing about all these cereals

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<v Speaker 2>in our past, and that's what we're doing for the

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<v Speaker 2>rest of this hour. I've got to for Ellis, who's

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<v Speaker 2>looked upon as a serial historian, and he's already told

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<v Speaker 2>us the story about you could have owned property in

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<v Speaker 2>Alaska thanks to puffed wheat and puffed rice quaker out cereals.

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<v Speaker 2>And I've got another call, so let's take a phone call,

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<v Speaker 2>and then I've got some more things to talk about,

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<v Speaker 2>specifically with Taufer Douglas. Welcome. Are you calling from Douglass

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<v Speaker 2>or is your name Douglas? Hello, Yes, you're on the air.

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<v Speaker 2>Not anymore, You're not on the air called back in

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<v Speaker 2>and toft, let's talk about the battle between Cisp and

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<v Speaker 2>Quake and how that just galvanized kids to be on

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<v Speaker 2>one side or the other.

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<v Speaker 3>Okay, you're talking mid sixties. They back in the day.

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<v Speaker 3>These were Jayward drawn characters, and yes, sure has a good,

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<v Speaker 3>good series of these, and it was I feel like

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<v Speaker 3>those ads went on forever because there was constant battle

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<v Speaker 3>between Cuisp and Quake. Cuisp had a kind of a

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<v Speaker 3>plat flatterer or fossor shaped serial Quake had. He was

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<v Speaker 3>a minor, so he had a little nugget shape cereal, Yes,

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<v Speaker 3>basically the same cereal, just different shape, and they battled

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<v Speaker 3>to be the guy who is going to be the

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<v Speaker 3>most popular. Quisp. I was a Quisp guy, was too.

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<v Speaker 2>I was a Cisp guy. And Quake. I think the

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<v Speaker 2>you pour milk in and it would become orange because

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<v Speaker 2>of the nuggets giving off that type of flavoring.

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<v Speaker 3>Look, yeah, there was kind of a corn meal that

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<v Speaker 3>was causing that. Okay, that was the merry ingredient and

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<v Speaker 3>that was causing that that flavoring coloring of your milk.

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<v Speaker 2>Okay, and I'm giving Rob credit. He and I during

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<v Speaker 2>the commercial break, we were talking about the monster cereals

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<v Speaker 2>by General Mills, and I asked him to name all five.

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<v Speaker 2>Not only did he name all five, he told me

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<v Speaker 2>about a newer one, number six. Do you want to

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<v Speaker 2>rattle off the five monster cereals for the listeners?

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<v Speaker 3>Originally we had Crank and Berry, Count Chocola Boolberry, and

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<v Speaker 3>then came along Fruit Brute, Yummy Mummy.

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<v Speaker 2>Yeah.

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<v Speaker 3>For whatever reason, General Mills was like, the count Yummy

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<v Speaker 3>Mummy is a a monster ceial. I've got no idea why,

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<v Speaker 3>but officially it's not. And then most recently they've introduced

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<v Speaker 3>a DJ character. Their name's not coming to me quickly.

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<v Speaker 2>Rob, tell me Caramela. Thank you, Caramela. And I remember

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<v Speaker 2>the controversy because there were and this is long before

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<v Speaker 2>the LGBTQ conglomerate of people. They felt that fruit Brute

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<v Speaker 2>was an unfair representation of a gay character. Now, there

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<v Speaker 2>was nothing outwardly noticed by me about Fruit Brute being gay,

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<v Speaker 2>but people complained about that and they pulled the cereal.

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<v Speaker 3>Okay, well that's news to me. I never considered them gay,

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<v Speaker 3>and I wouldn't have picked up on that anyway. I

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<v Speaker 3>don't think me either. Well, we're talking fruit fruit though.

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<v Speaker 3>I do think it's interesting that a box of fruit

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<v Speaker 3>grout showed up in pulp fiction. Yes, and also in

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<v Speaker 3>reservoir Dogs.

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<v Speaker 2>Okay, I remember it in pulp fiction. Tay, what, let's

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<v Speaker 2>go back to the phones this time. We're going to

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<v Speaker 2>go to Beverly, mass and speak to Joline. Joline.

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<v Speaker 5>I'm Morgan Hellotova.

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<v Speaker 2>Thank you for calling.

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<v Speaker 5>I love the subject. I'm in my seventies now, but

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<v Speaker 5>in the eighties, when my children were young, they knew

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<v Speaker 5>that treat cereals such as frosted flakes or tricks right only,

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<v Speaker 5>and basically they only ate at breakfast time, playing cheerios

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<v Speaker 5>or something like corn flakes. And I started saving my

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<v Speaker 5>cereal boxes and I would buy throughout the years. Oh

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<v Speaker 5>my gosh, I must have walk over one hundreds, and

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<v Speaker 5>guess what my favorite one is, weedies. I just don't

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<v Speaker 5>know what flavor it is.

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<v Speaker 2>What's your favorite?

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<v Speaker 5>There was an Oracle cereal.

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<v Speaker 2>Yes there was, and that that's from the days where

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<v Speaker 2>real people got on cereal boxes or personalities from the

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<v Speaker 2>world of TV and movie these like see three pos

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<v Speaker 2>and mister t Yes and ercle cereal was the real thing.

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<v Speaker 5>It might have been we used to play a sport.

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<v Speaker 2>Nocle was not an athlete.

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<v Speaker 5>I didn't think so. But I had more fun with

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<v Speaker 5>those cereal boxes. As the kids grew up, we played

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<v Speaker 5>a candy Land game with them on a big rainy day,

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<v Speaker 5>set out about fifty of the It would just be

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<v Speaker 5>the front of the boxes and in a in a bucket.

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<v Speaker 5>I would put the the tops of them, like for instance,

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<v Speaker 5>cereios would be a yellow box top and then the

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<v Speaker 5>face of the box itself would go on the floor. Okay,

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<v Speaker 5>And the kids would just throughout the house, in the kitchen,

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<v Speaker 5>through the living room floor upstairs, and they would make

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<v Speaker 5>a candy Land game. And each kid would draw a

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<v Speaker 5>box top from the plastic bag of the bucket, and

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<v Speaker 5>they would go forward until they reached that particular cereal box,

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<v Speaker 5>and just by candy Land. Sometimes you'd have to go backwards.

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<v Speaker 5>We'd put two or three yellow cheerio boxes out and

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<v Speaker 5>maybe just one of a less popular one. I'd have

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<v Speaker 5>fewer of those.

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<v Speaker 2>Weren't you a creative interactive mother?

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<v Speaker 5>Oh my gosh, it got me to so many rainy days.

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<v Speaker 5>You wouldn't believe. It's like, oh, you'll talk about they're

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<v Speaker 5>in their thirties and forties, and I'm betting.

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<v Speaker 2>They would tell their friends when they went to school

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<v Speaker 2>the next day about the fun they had with them

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<v Speaker 2>on playing these games.

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<v Speaker 4>Oh my gosh.

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<v Speaker 5>I would bring that to my church and after Sunday

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<v Speaker 5>school we would play sometimes a shorter version of that

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<v Speaker 5>while they're waiting for their parents to get out of

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<v Speaker 5>the Sunday for episodes Stairs.

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<v Speaker 2>To thank you for sharing that. Thank you very very much.

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<v Speaker 5>It was fun. I love your show, Morgan, thank you,

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<v Speaker 5>thank you for that.

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<v Speaker 2>Good night, Cheleen To. Can people see a website of

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<v Speaker 2>something that you do updating the information on cereals?

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<v Speaker 3>Yes, yes, good. The name of the site is tofa's

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<v Speaker 3>Great American Serial Guide.

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<v Speaker 2>And what will they find If they go to the

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<v Speaker 2>Serial Guide, they.

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<v Speaker 3>Will find pictures and information on Oh wow, over seventeen

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<v Speaker 3>hundred different cereals and serial characters.

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<v Speaker 2>Oh my goodness.

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<v Speaker 3>One of them is Percolos, which your last caller was

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<v Speaker 3>referring to. That is when they came out about nineteen

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<v Speaker 3>ninety one, based upon family Matters. Steven Erkle character A flavor,

423
00:28:05.640 --> 00:28:07.440
<v Speaker 3>by the way, was banana and strawberry.

424
00:28:08.839 --> 00:28:11.920
<v Speaker 2>That's a good combo. I've tasted that combination in the

425
00:28:12.000 --> 00:28:20.880
<v Speaker 2>past and well, I never bought a box of ercolos

426
00:28:20.960 --> 00:28:24.759
<v Speaker 2>did not interest me, But good grief did. Julie White

427
00:28:25.000 --> 00:28:29.240
<v Speaker 2>strike it rich with that character. For people who don't

428
00:28:29.359 --> 00:28:34.720
<v Speaker 2>know about the history of Steve Erkele. It was meant

429
00:28:34.799 --> 00:28:39.079
<v Speaker 2>just to be a single episode with this weird kid,

430
00:28:40.079 --> 00:28:44.680
<v Speaker 2>and the popularity of his appearance on Family Matters led

431
00:28:44.720 --> 00:28:49.599
<v Speaker 2>to him becoming part of the cast. And it's almost

432
00:28:49.720 --> 00:28:53.839
<v Speaker 2>like the Doctor Smith character of Lost in Space. He

433
00:28:54.079 --> 00:28:58.759
<v Speaker 2>became he Steve Erkele, the driving force behind people watching

434
00:28:58.839 --> 00:29:06.880
<v Speaker 2>it every week, and that happened. Yeah, all right, I've

435
00:29:07.000 --> 00:29:10.279
<v Speaker 2>got another break to take. If you want to call in,

436
00:29:10.440 --> 00:29:13.920
<v Speaker 2>I'll give you about another twelve to fifteen minutes left

437
00:29:14.079 --> 00:29:16.920
<v Speaker 2>with my buddy right here. I've had many a time

438
00:29:17.079 --> 00:29:21.960
<v Speaker 2>on Beezy Air to for Ellis and I hope you're enjoying.

439
00:29:22.640 --> 00:29:25.759
<v Speaker 2>Taufer and I are taking you back in your memory

440
00:29:26.000 --> 00:29:28.799
<v Speaker 2>to when you were a kid getting ready for school

441
00:29:28.880 --> 00:29:33.480
<v Speaker 2>and spoon into the bowl woofing down your favorite cereal

442
00:29:34.119 --> 00:29:39.119
<v Speaker 2>here on night Side Time eight forty five seventy nine degrees.

443
00:29:40.240 --> 00:29:43.200
<v Speaker 1>Now back to Dan ray My from the Window World

444
00:29:43.359 --> 00:29:46.400
<v Speaker 1>Nice Sight Studios on WBZ News Radio.

445
00:29:46.720 --> 00:29:47.319
<v Speaker 3>Dan Is off.

446
00:29:47.400 --> 00:29:50.799
<v Speaker 2>He'll be back on Monday, I promise. My guest is

447
00:29:50.960 --> 00:29:55.400
<v Speaker 2>mister tefer Ellis, and Tofer, I've got a treat for you.

448
00:29:55.640 --> 00:29:57.759
<v Speaker 2>I used to love this commercial when it came on

449
00:29:58.799 --> 00:30:02.079
<v Speaker 2>and Raw was able to find the audio clip to it.

450
00:30:02.279 --> 00:30:06.079
<v Speaker 2>So buckle up and get ready for a spoonful of

451
00:30:06.200 --> 00:30:11.920
<v Speaker 2>New Country corn flakes. Rob, you count crete cards, tag.

452
00:30:12.279 --> 00:30:20.279
<v Speaker 6>You can Greek cards. They won't well when you par

453
00:30:20.400 --> 00:30:25.759
<v Speaker 6>on me. Oh they want bug when they are their

454
00:30:25.880 --> 00:30:31.960
<v Speaker 6>double toes Brisbane gold General Man next General where they

455
00:30:32.079 --> 00:30:36.799
<v Speaker 6>show you put rick card drags, you cut rick cards,

456
00:30:37.119 --> 00:30:41.000
<v Speaker 6>come to the corn some of the three wagging that

457
00:30:41.200 --> 00:30:43.519
<v Speaker 6>they won't know when you bar on.

458
00:30:43.680 --> 00:30:47.799
<v Speaker 2>The double bout the corn flag maybe rhyme.

459
00:30:48.640 --> 00:30:52.039
<v Speaker 6>So buy our card leg You can't drink card bag,

460
00:30:52.480 --> 00:30:56.000
<v Speaker 6>You can't creek card bags. Please buy our card bags.

461
00:30:56.319 --> 00:30:59.799
<v Speaker 6>You can drink card wags. You cut Greek card bags.

462
00:31:08.880 --> 00:31:13.839
<v Speaker 2>See Rob can see that commercial. I have to remember

463
00:31:14.039 --> 00:31:18.240
<v Speaker 2>it tofor Did that ring a bell for you? It did?

464
00:31:18.440 --> 00:31:20.640
<v Speaker 3>And what's interesting is that moo at the end. I

465
00:31:20.720 --> 00:31:23.039
<v Speaker 3>believe it was actually a wooster hatching from an egg,

466
00:31:23.599 --> 00:31:26.759
<v Speaker 3>yes and mooing right yes.

467
00:31:27.920 --> 00:31:31.880
<v Speaker 2>And they had a couple of I guess site gags

468
00:31:32.119 --> 00:31:36.039
<v Speaker 2>throughout that commercial. I think it was a pig that

469
00:31:36.160 --> 00:31:41.279
<v Speaker 2>went buck buck bark as a chicken wood and it

470
00:31:41.440 --> 00:31:44.519
<v Speaker 2>was a very creative commercial back in the late sixties.

471
00:31:45.279 --> 00:31:49.839
<v Speaker 2>I don't think the product lasted. They were trying to

472
00:31:49.960 --> 00:31:54.160
<v Speaker 2>compete with Kellogg's corn Flakes, they being General Mills, and

473
00:31:55.200 --> 00:31:59.160
<v Speaker 2>you know, Kellogg's corn Flakes still was king. I don't

474
00:31:59.160 --> 00:32:02.519
<v Speaker 2>even think Kellogg's cornflx is number one, two or three anymore?

475
00:32:04.480 --> 00:32:08.599
<v Speaker 3>Are they relative the corn Flekes? They still are, But

476
00:32:08.720 --> 00:32:12.519
<v Speaker 3>you're right, the Country corn Flkes was General Mills attempt

477
00:32:12.720 --> 00:32:15.480
<v Speaker 3>to take market share in that area and they failed.

478
00:32:17.200 --> 00:32:21.119
<v Speaker 2>So let's talk about some of the people, real and

479
00:32:21.279 --> 00:32:25.200
<v Speaker 2>fictional that wound up on a cereal box. We talked

480
00:32:25.200 --> 00:32:28.680
<v Speaker 2>about last break Ercolo's and I think I brought up

481
00:32:28.720 --> 00:32:32.559
<v Speaker 2>mister T Cereal C three pos. Are there any other

482
00:32:33.839 --> 00:32:37.400
<v Speaker 2>I'll say, individuals, whether they were real a fictional that

483
00:32:37.559 --> 00:32:40.000
<v Speaker 2>come to mind that adorned a cereal box?

484
00:32:41.720 --> 00:32:46.240
<v Speaker 3>Oh wow, you can go on for a long time

485
00:32:46.319 --> 00:32:49.480
<v Speaker 3>on a lot of the characters, like you'll be there

486
00:32:50.640 --> 00:32:53.640
<v Speaker 3>in the Hanna Barbera group, a lot of the different

487
00:32:53.960 --> 00:32:58.759
<v Speaker 3>characters coming out of the Deward Studios. We mentioned qu quit.

488
00:32:58.880 --> 00:33:04.000
<v Speaker 3>But they're also, of course the Huangaroo, Captain Krunt and

489
00:33:04.880 --> 00:33:07.480
<v Speaker 3>that whole lineup on with a lot of fun.

490
00:33:08.559 --> 00:33:09.839
<v Speaker 2>That was rast as well.

491
00:33:11.640 --> 00:33:14.680
<v Speaker 3>Yes we can. We could probably do characters all night long.

492
00:33:16.039 --> 00:33:19.799
<v Speaker 2>I was telling Rob you mentioned there are seventeen hundred

493
00:33:19.839 --> 00:33:24.880
<v Speaker 2>examples of breakfast cereals from bygone days. I said, we'll

494
00:33:24.920 --> 00:33:28.960
<v Speaker 2>be here to October. We started playing bits and pieces

495
00:33:29.039 --> 00:33:32.960
<v Speaker 2>of all of these things. But if I'm not mistaken,

496
00:33:33.039 --> 00:33:38.880
<v Speaker 2>the top three cereals, and this might be as old

497
00:33:38.920 --> 00:33:44.640
<v Speaker 2>as five years ago, and not in any particular order, Cheerios,

498
00:33:44.799 --> 00:33:49.799
<v Speaker 2>frosted Flakes, and honey nut Cheerios are one, two and three.

499
00:33:51.119 --> 00:33:54.720
<v Speaker 2>Do you agree that they are still the top three

500
00:33:54.960 --> 00:33:56.640
<v Speaker 2>or has that top three changed?

501
00:33:59.240 --> 00:34:04.200
<v Speaker 3>Those are probably in the mix. Anytime you've got a

502
00:34:04.319 --> 00:34:07.920
<v Speaker 3>lot of spin offs like the like the Cheerios, right,

503
00:34:08.239 --> 00:34:09.960
<v Speaker 3>you're going to capture a lot of market share.

504
00:34:10.679 --> 00:34:10.760
<v Speaker 1>Uh.

505
00:34:11.400 --> 00:34:13.559
<v Speaker 3>Corner Flicks of course has the number of spin offs.

506
00:34:13.840 --> 00:34:17.880
<v Speaker 3>Captain Crunch has a couple. Uh that's there anywhere. Everyone

507
00:34:17.920 --> 00:34:22.639
<v Speaker 3>know what they'ven the top ten, but things such as

508
00:34:23.360 --> 00:34:29.199
<v Speaker 3>trying to come up with and Rea's puffs. They they've

509
00:34:29.199 --> 00:34:30.840
<v Speaker 3>been having a pretty good push. But I don't know

510
00:34:30.880 --> 00:34:34.079
<v Speaker 3>if they've made made top ten. Uh, they've been doing

511
00:34:34.119 --> 00:34:36.880
<v Speaker 3>a lot of work on the grocery although, changing their

512
00:34:36.960 --> 00:34:42.440
<v Speaker 3>box up and things like that. Yeah, I wouldn't doubt

513
00:34:42.519 --> 00:34:45.440
<v Speaker 3>for the kid type of cereals that you've nailed it right.

514
00:34:46.239 --> 00:34:50.280
<v Speaker 2>Real quick. Tell the story about the fourth Rice Krispy Elf,

515
00:34:50.360 --> 00:34:51.960
<v Speaker 2>who isn't around anymore.

516
00:34:54.400 --> 00:34:58.760
<v Speaker 3>I love that one. And everyone's familiar with Snap, Crackle

517
00:34:58.800 --> 00:35:02.440
<v Speaker 3>and Pop who came out in the Map, of course,

518
00:35:02.519 --> 00:35:05.440
<v Speaker 3>came out thirty three. Pop was nineteen forty one. Crackle

519
00:35:05.559 --> 00:35:09.559
<v Speaker 3>was also forty one. But in the mid fifties they

520
00:35:09.639 --> 00:35:13.159
<v Speaker 3>came out with a fourth brother and his name was Powell,

521
00:35:13.920 --> 00:35:17.880
<v Speaker 3>and he was supposed to represent the energy that the

522
00:35:18.000 --> 00:35:21.840
<v Speaker 3>ceial came out with. And basically he wrote around on

523
00:35:21.960 --> 00:35:24.920
<v Speaker 3>a He had a sort of a I would call

524
00:35:24.960 --> 00:35:29.960
<v Speaker 3>it a World War One type helmet, but he went

525
00:35:30.000 --> 00:35:34.199
<v Speaker 3>around on some type of spaceship type vehicle was his

526
00:35:34.280 --> 00:35:37.599
<v Speaker 3>way again and around. He never never made it to

527
00:35:37.639 --> 00:35:40.840
<v Speaker 3>a box, but he may have appeared in a few commercials.

528
00:35:41.960 --> 00:35:44.639
<v Speaker 3>We haven't found any that we can prove that got out,

529
00:35:44.679 --> 00:35:47.239
<v Speaker 3>but we have seen commercials and concept.

530
00:35:46.880 --> 00:35:49.079
<v Speaker 2>Dark And why do you think Pow just never caught

531
00:35:49.119 --> 00:35:50.280
<v Speaker 2>on with the American public.

532
00:35:51.760 --> 00:35:53.320
<v Speaker 3>Well, it could be more that it didn't catch on

533
00:35:53.480 --> 00:36:01.000
<v Speaker 3>with the marketing VP there. So those folks really have

534
00:36:01.400 --> 00:36:04.039
<v Speaker 3>a lot of pull on the early on the early

535
00:36:04.079 --> 00:36:06.400
<v Speaker 3>looks on these things. And if you know, something happens,

536
00:36:06.440 --> 00:36:11.239
<v Speaker 3>maybe the budget wasn't there, Maybe that particular VP didn't

537
00:36:11.519 --> 00:36:16.559
<v Speaker 3>like what that represented. Uh, it just doesn't get doesn't

538
00:36:16.800 --> 00:36:17.719
<v Speaker 3>go any further along.

539
00:36:18.880 --> 00:36:21.840
<v Speaker 2>Now if people want to, I'll have to give you

540
00:36:21.880 --> 00:36:25.039
<v Speaker 2>a website again. But if people want to write to

541
00:36:25.079 --> 00:36:28.679
<v Speaker 2>you or do people see the website write to you

542
00:36:28.880 --> 00:36:34.760
<v Speaker 2>and ask you questions and exchange ideas and concepts about Cereal,

543
00:36:35.199 --> 00:36:36.280
<v Speaker 2>tell them how they do it.

544
00:36:37.840 --> 00:36:41.960
<v Speaker 3>Okay, Well, there are tribal contact areas on my website

545
00:36:42.199 --> 00:36:46.039
<v Speaker 3>which is Cofer's Practice Serial Character Guide, and you'll you

546
00:36:46.079 --> 00:36:50.840
<v Speaker 3>can easily find my contact information there, and yes I will,

547
00:36:51.079 --> 00:36:54.559
<v Speaker 3>I will reply to you and give you my best

548
00:36:54.599 --> 00:36:55.920
<v Speaker 3>answer to whatever question you've got.

549
00:36:56.639 --> 00:37:02.679
<v Speaker 2>All right, And you mentioned how valuable the piece of

550
00:37:02.840 --> 00:37:08.000
<v Speaker 2>land from puffed rice and puffed wheat for the Yukon was.

551
00:37:08.480 --> 00:37:10.519
<v Speaker 2>I think you mentioned twenty bucks If you can find

552
00:37:11.079 --> 00:37:14.639
<v Speaker 2>one of those real fast, I only have about ninety

553
00:37:14.679 --> 00:37:18.320
<v Speaker 2>seconds a show to go for this hour. Give people

554
00:37:18.559 --> 00:37:23.519
<v Speaker 2>another item that has value that came in a cereal

555
00:37:23.599 --> 00:37:24.760
<v Speaker 2>box from back in the day.

556
00:37:26.320 --> 00:37:28.559
<v Speaker 3>Okay, well, I'm going to jump back on the spoon sitters.

557
00:37:30.400 --> 00:37:36.079
<v Speaker 3>Those are going for the spoon sitters. There were three

558
00:37:36.159 --> 00:37:40.559
<v Speaker 3>of them in different sizes, and they had several different colors,

559
00:37:40.880 --> 00:37:43.239
<v Speaker 3>and they were also came out from the Bisco and

560
00:37:43.320 --> 00:37:48.119
<v Speaker 3>they were like spoonmn and the spoon men themselves will

561
00:37:48.239 --> 00:37:50.760
<v Speaker 3>range anywhere from I don't know. I don't think I've

562
00:37:50.760 --> 00:37:52.719
<v Speaker 3>seen them for less than fifteen bucks, as much as

563
00:37:52.760 --> 00:37:53.960
<v Speaker 3>sixty to one hundred dollars.

564
00:37:54.239 --> 00:37:54.480
<v Speaker 4>Okay.

565
00:37:54.679 --> 00:37:58.079
<v Speaker 3>The antenna is to intact little antenna has a way

566
00:37:58.119 --> 00:38:03.199
<v Speaker 3>of just breaking off really easily. So it's tough to

567
00:38:03.280 --> 00:38:06.280
<v Speaker 3>get a really good conditioned version of those three. And

568
00:38:06.760 --> 00:38:10.239
<v Speaker 3>each one has what the youngest one has just one

569
00:38:10.559 --> 00:38:12.760
<v Speaker 3>little antenna, the second one has kind of a double

570
00:38:12.800 --> 00:38:15.039
<v Speaker 3>antenna up the middle, and the third one has kind

571
00:38:15.039 --> 00:38:18.960
<v Speaker 3>of a triple antenna. Okay, like I said, they kind

572
00:38:18.960 --> 00:38:19.480
<v Speaker 3>of break off.

573
00:38:19.960 --> 00:38:21.800
<v Speaker 2>Well TOFA, I want to thank you for coming on.

574
00:38:22.159 --> 00:38:26.559
<v Speaker 2>As you can tell, everybody still has cereal in their

575
00:38:26.639 --> 00:38:28.960
<v Speaker 2>heart from back in the day, and I'll have you

576
00:38:29.039 --> 00:38:31.440
<v Speaker 2>on again. Maybe you're on the holidays and we can

577
00:38:31.519 --> 00:38:36.039
<v Speaker 2>talk about holiday based cereals. And on that note, you

578
00:38:36.280 --> 00:38:37.559
<v Speaker 2>enjoy your weekend, Okay.

579
00:38:38.599 --> 00:38:41.079
<v Speaker 3>I appreciate it. Fun as always, Thank you, take.

580
00:38:40.920 --> 00:38:43.039
<v Speaker 2>Care ta for all. Right, next hour, we're going to

581
00:38:43.119 --> 00:38:49.840
<v Speaker 2>talk about porch performances in Watertown. You'll try it without

582
00:38:49.880 --> 00:38:52.000
<v Speaker 2>my tongue in the way. You'll hear more about that

583
00:38:52.320 --> 00:38:55.480
<v Speaker 2>after news here on WBZ. Time and temperature eight point

584
00:38:55.480 --> 00:38:57.920
<v Speaker 2>fifty eight seventy nine degrees
