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<v Speaker 1>Hello, and welcome again back to another episode of Adventure

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<v Speaker 1>in DevOps. Today, I'm joined by our guest Ben Johnson,

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<v Speaker 1>and unfortunately Will, my fellow co host, would not be

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<v Speaker 1>able to make it, but he sends his regards. Apparently

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<v Speaker 1>they may have pushed something at the end of Friday

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<v Speaker 1>last and well we probably know not to do that,

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<v Speaker 1>but you know, maybe he's a little bit tired because

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<v Speaker 1>we were last week, we were talking a lot about

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<v Speaker 1>having really long careers, and so I'm really excited this

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<v Speaker 1>week to talk with Ben, who actually joins us for

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<v Speaker 1>the second time.

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<v Speaker 2>Who has just I mean, it seems like you've been

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<v Speaker 2>in and.

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<v Speaker 1>Out a lot of different companies for a very long

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<v Speaker 1>period of time.

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<v Speaker 3>Yeah, thank you. Yeah, I'm the CEO of Particle forty one,

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<v Speaker 3>and we have expertise in software development about engineering devopsn

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<v Speaker 3>sipos sees term DevOps anymore, I guess. And then data science,

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<v Speaker 3>which of course includes AI solution for clients.

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<v Speaker 2>Yeah, of course, right, you know that's the newest trend

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<v Speaker 2>of course.

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<v Speaker 3>Yeah. Yeah, we'll try not to talk about that too much.

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<v Speaker 2>Why not use the term develops anymore.

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<v Speaker 3>So it's been this debate DevOps versus platform engineering. I

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<v Speaker 3>love these articles because they do really talk about the

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<v Speaker 3>kind of the issue with DevOps as it was widely

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<v Speaker 3>adopted as it became the new cloud it and so

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<v Speaker 3>we love this internal discussion, especially since I'm selling these services.

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<v Speaker 3>I want to be clear that our job is to

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<v Speaker 3>actually engineer ourselves out of a job. And so we've

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<v Speaker 3>started to use that term platform engineering and try to

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<v Speaker 3>create that conversation where we're talking about the good and

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<v Speaker 3>the bad of DevOps and what will we all believe

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<v Speaker 3>it to be this kind of eternal definition definition thing

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<v Speaker 3>that's in the community so prevalently.

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<v Speaker 1>Yeah, you know, I definitely was one of these warriors

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<v Speaker 1>at the beginning to try to maintain the purity of

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<v Speaker 1>what DevOps was, and I think for a lot of

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<v Speaker 1>people that means different things. And over time I definitely

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<v Speaker 1>lost that battle, and I sort of gave up because

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<v Speaker 1>my vision is that it's a mindset change for organizations

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<v Speaker 1>on how they approach things.

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<v Speaker 2>And I have.

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<v Speaker 1>Noticed now it's pretty much a replacement instead of calling

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<v Speaker 1>team release engineering team.

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<v Speaker 2>Or actually a long time ago it.

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<v Speaker 1>Was called platform engineering teams, I think what we have

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<v Speaker 1>now is something slightly different or sre are often known

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<v Speaker 1>as DevOps team, and they spend a lot of time

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<v Speaker 1>right now, I think working on Kubernetes more than anything.

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<v Speaker 3>Sure, yep, we're in that daily, daily battle, or not

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<v Speaker 3>really a battle, but we love to help. So we

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<v Speaker 3>just don't want to be like the what was it

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<v Speaker 3>the episode of Lost where they had to push the

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<v Speaker 3>red button every five minutes or something really bad happened.

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<v Speaker 3>We of course want to work our way out out

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<v Speaker 3>of out of that type of situation. The business shouldn't

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<v Speaker 3>be in that kind of situation, so we want to

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<v Speaker 3>take the magic red button out of the equation as

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<v Speaker 3>much as possible.

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<v Speaker 1>Have you so you transition to using the term platform

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<v Speaker 1>engineering because you found that like a lot of your

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<v Speaker 1>clients had a wrong impression of.

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<v Speaker 2>It or was more progressive.

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<v Speaker 3>DevOps is still the right marketing term. So that's still

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<v Speaker 3>what people understand. But we kind of have that conversation

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<v Speaker 3>readily about Okay, you know cloud I T is what

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<v Speaker 3>we're doing. If we automate some more things, then we're

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<v Speaker 3>creating a platform that's resilient and working for you. You're

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<v Speaker 3>not working for it, and so yeah, we try to

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<v Speaker 3>do some of that.

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<v Speaker 1>Vocabulary makes sense A lot I do have a question

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<v Speaker 1>here because a lot of our audience obviously focused in

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<v Speaker 1>the devas space, like what sorts of problems do you

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<v Speaker 1>see yourself and your company coming into helping clients with.

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<v Speaker 3>Yeah, so we're really big on that app modernization at

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<v Speaker 3>monetization part of it. So since we have a robust

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<v Speaker 3>software development team, we're usually and some of my best partners,

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<v Speaker 3>partners in crimeer MSPs MSPs are kind of hoarding the

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<v Speaker 3>legacy tech and that's what we really want to do

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<v Speaker 3>is replace the world's legacy tech with modern services of

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<v Speaker 3>modern cloud services. And so we're kind of coming into

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<v Speaker 3>some older things that were built as as pets and

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<v Speaker 3>we're converting them to cattle. So what that usually looks

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<v Speaker 3>like is containerizing. One thing we're working on as a

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<v Speaker 3>payment solution that was provided and the original engineers use

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<v Speaker 3>Seapanel as their means to virtualize. So we thought, well, okay,

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<v Speaker 3>you provided Spanel, does that mean that you're in customers

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<v Speaker 3>are logging. Nope, Nope, we are using Spanel as our virtualizer,

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<v Speaker 3>and so we showed we're showing them and we've showed

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<v Speaker 3>them how converting that to containers with the c c

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<v Speaker 3>D pipeline eliminates the cost for c panel and it's

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<v Speaker 3>actually way easier to use. You just interact with the

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<v Speaker 3>repository and Bob's your uncle. Sounds overly simplified, but it's

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<v Speaker 3>really not. It's like just you know, huge reduction in

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<v Speaker 3>price to support the all that virtualization and then we've

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<v Speaker 3>kind of converting it to cattle, so it's it's it's

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<v Speaker 3>going to be a n PCI scope, so we don't

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<v Speaker 3>want to have the pets to do all that security

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<v Speaker 3>work with and so like, yeah, a lot of containerization

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<v Speaker 3>and then we're not afraid to touch the applications like

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<v Speaker 3>most managed service providers might be.

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<v Speaker 1>Yeah, so yeah, I was going to ask you about that.

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<v Speaker 1>So MSP is a managed service provider, and we're talking

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<v Speaker 1>to like ones that had come in and delivered their

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<v Speaker 1>own software as an application that your clients were running previously,

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<v Speaker 1>or help them to build something, or gave them the technology.

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<v Speaker 1>We're talking on prem or post a lift and shift

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<v Speaker 1>into one of the cloud providers.

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<v Speaker 3>Yeah, all of that, those are the kinds of projects

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<v Speaker 3>we're getting like readily involved in on prem to cloud,

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<v Speaker 3>the cloud migration. And then what does the application, how

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<v Speaker 3>does the application need to be refactored to support that movement.

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<v Speaker 1>Do you still see a lot of organizations on using

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<v Speaker 1>on premise solutions when they don't need to be still

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<v Speaker 1>or has that really died down a lot in the industry.

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<v Speaker 3>No, it's still there. It's still there, and it's surprisingly

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<v Speaker 3>in really important, like really important industries like banking. Not like,

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<v Speaker 3>so we all know Capital one super vocal in the community,

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<v Speaker 3>a lot of we know a lot of Capital one

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<v Speaker 3>people are friends and they were kind of the pioneers.

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<v Speaker 3>But you think about all these little credit unions where

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<v Speaker 3>the IT folks were a little bit scared of the cloud, right,

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<v Speaker 3>like a little bit like, well, it's maybe not secure,

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<v Speaker 3>and so they kind of never made that shift. So

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<v Speaker 3>there's a lot of still fairly critical things that are

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<v Speaker 3>on prem and then once they invested in those data centers,

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<v Speaker 3>they they had to kind of stick with that investment.

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<v Speaker 3>And so now we're seeing all of that tech age out.

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<v Speaker 3>And then not to over beat up AI, but I

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<v Speaker 3>think their desire to use AI is also driving them

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<v Speaker 3>towards cloud services so that it's a little more available

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<v Speaker 3>to them. Whereas you know, setting up all that in

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<v Speaker 3>an age data center just doesn't is really not like, Okay,

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<v Speaker 3>that's why we should have been part of this move.

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<v Speaker 2>Yeah, we have the whole rest of the episode to

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<v Speaker 2>beat up on AI if that route.

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<v Speaker 3>No.

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<v Speaker 1>I think it's really interesting that we still see so

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<v Speaker 1>many companies running on prem things, and I think you

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<v Speaker 1>really hit it pretty on the nose there that the

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<v Speaker 1>more secure, the more requirements regulations that companies have, the

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<v Speaker 1>more likely to be on prem, and almost it almost

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<v Speaker 1>seems more ridiculous, like I would those are the companies

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<v Speaker 1>that I sort of want to be in the cloud

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<v Speaker 1>more likely, because like those are more critical services in

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<v Speaker 1>most cases.

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<v Speaker 3>Yeah, we also see a weird kind of on prem

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<v Speaker 3>which is more of like an instance model, so they

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<v Speaker 3>were giving they were actually giving a box to their

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<v Speaker 3>customers and say, hey, put it in your store. We

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<v Speaker 3>see this in kind of retail type environments, restaurants where

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<v Speaker 3>brick and mortar existed. There's this kind of distributed on

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<v Speaker 3>prem and now you know the like now they want

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<v Speaker 3>to centralize, so really go to the SaaS model rather

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<v Speaker 3>than all these distributed nodes, and then you know, getting

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<v Speaker 3>data out of all those nodes to do BI solutions

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<v Speaker 3>was a challenge. There was a lot of interaction with

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<v Speaker 3>those brick and mortar locations. Yeah, all the kind of

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<v Speaker 3>like hang ups between being distributed I call it distributed

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<v Speaker 3>on prem, you know, really starting to show and they

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<v Speaker 3>really want to take the benefit of the cloud and

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<v Speaker 3>centralizing and all the data things that they can do

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<v Speaker 3>for customers, so that I wasn't really expecting.

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<v Speaker 2>No, I totally got it.

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<v Speaker 1>Would you say that it's being driven from the like

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<v Speaker 1>software application providers who want to transition to the SaaS

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<v Speaker 1>moll I mean, I'm sure they're going in some cases,

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<v Speaker 1>but or the end users. The companies that have were

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<v Speaker 1>responsible for running their own sort of IT department in

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<v Speaker 1>order to build up a hack data center, which was

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<v Speaker 1>a couple of machines sitting under their desk.

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<v Speaker 2>Where do you see the poll from?

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<v Speaker 3>It's both. It's both that the customer wants new features.

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<v Speaker 3>Those new features are going to be deliverable from a

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<v Speaker 3>centralized location. The barrier of entry is reduced using cloud services,

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<v Speaker 3>so the cost of manage is lower. What ended up

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<v Speaker 3>happening is that then the service provider ended up having

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<v Speaker 3>access to those on prem servers to better support them.

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<v Speaker 3>So certainly the IT departments that are trying to run

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<v Speaker 3>like point of sales and do the things that they're

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<v Speaker 3>supposed to do to run those environments. Are wanting a

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<v Speaker 3>better solution. So yeah, I mean there are a few

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<v Speaker 3>in restaurants we definitely see this on prem footprint that

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<v Speaker 3>is required because when you're in a restaurant and you're

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<v Speaker 3>looking at the like in the kitchen, there's this ticket

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<v Speaker 3>management screen that shows the order. You know, some people

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<v Speaker 3>have looked behind the counter and see see it your

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<v Speaker 3>favorite fast food place that they're looking at the order,

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<v Speaker 3>they're preparing the ingredients. It's super fast paced, and if

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<v Speaker 3>that restaurant were to have glitchy Internet, that would disable

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<v Speaker 3>the whole service. So there are practical applications, and then

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<v Speaker 3>those practical applications we're looking at like little Kubernetes clusters

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<v Speaker 3>with you know, surprisingly fault small footprint machines, but you know,

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<v Speaker 3>taking three nooks and turn them into a Kubernetes cluster

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<v Speaker 3>allows you to have some on prem presence for like

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<v Speaker 3>super low latency and fault tolerance, but you still need

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<v Speaker 3>to have everything backed up to the cloud for corporate analytics.

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<v Speaker 3>And so you know, you're running a franchise of restaurants,

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<v Speaker 3>of course you're not going to go talk to all

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<v Speaker 3>those locations at once to understand revenue and things. So

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<v Speaker 3>we are seeing these kind of hybrid environments and Kubernetes

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<v Speaker 3>is making that, of course a lot easier to serve

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<v Speaker 3>them to rent the ICD to then so they get

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<v Speaker 3>updates and such. But there are a couple of applications

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<v Speaker 3>where on prem makes a lot of sense.

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<v Speaker 1>I'm sort of curious there on where the burden and

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<v Speaker 1>responsibility for managing those physical machines that are on prem

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<v Speaker 1>comes from.

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<v Speaker 2>Is it being managed by the.

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<v Speaker 1>Third party provider who's offering the service an application, who

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<v Speaker 1>then like sends the knocks to the individual locations and

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<v Speaker 1>manages maintenance, et cetera, patching, et cetera. Or is it

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<v Speaker 1>sort of a shared responsibility model.

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<v Speaker 3>It's very similar to I mean, like an iPhone or

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<v Speaker 3>something would be very similar automatic updates, but the shared

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<v Speaker 3>responsibility is that, yeah, if you miss use the device,

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<v Speaker 3>then you know, we'll have to give you a new one.

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<v Speaker 3>And so yeah, it's I would say it's a shared

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<v Speaker 3>responsibility model because the physical device is in the location,

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<v Speaker 3>so somebody has to give it power, somebody has to

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<v Speaker 3>plug it into internet access, you know, somebody has to

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<v Speaker 3>do that and hopefully they don't put it right above

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<v Speaker 3>the fryer. Hopefully that has.

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<v Speaker 2>Happened, you joke.

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<v Speaker 1>But there's a non truly number of times where I've

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<v Speaker 1>seen an issue with the company on site not knowing

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<v Speaker 1>how to manage the data center effectively and putting it

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<v Speaker 1>in a place which is problematic, not just in the building,

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<v Speaker 1>but choosing another building that's maybe close to an airport

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<v Speaker 1>or difficult to get to in case there's an issue,

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<v Speaker 1>or not well managed, like not like not following appropriate

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<v Speaker 1>codes because they're using a building that wasn't scoped out

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<v Speaker 1>to actually be a data center in some way, and

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<v Speaker 1>then they're being a fire or a flood and having

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<v Speaker 1>a real issue.

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<v Speaker 3>Yeah, So the on prem IT or in these franchise situations,

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<v Speaker 3>there is a facilities management function that already exists. I

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<v Speaker 3>mean even the point of sale machines that that you're ordering,

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<v Speaker 3>or the devices that the service staff at the restaurant

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<v Speaker 3>is carrying around to take the order, the things on

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<v Speaker 3>the tables to because sometimes we're doing self ordering now

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<v Speaker 3>where people are ordering their drinks directly from the table.

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<v Speaker 3>So in these cases, there is an IT services company

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<v Speaker 3>that can follow an sop you're sending them the device

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<v Speaker 3>with everything embedded on it that you need, and you're

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<v Speaker 3>giving them some instruction and you're hoping that they will

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<v Speaker 3>follow those instructions so that then you can be responsible

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<v Speaker 3>for keeping the software updated. So I think mobility is

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<v Speaker 3>a great metaphor for what's happening there.

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<v Speaker 1>And it's your company. Particle forty one is facilitating making

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<v Speaker 1>this happen.

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<v Speaker 3>We're writing the software and we're setting up the DevOps routines.

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<v Speaker 3>But yeah, our client is the kind of the parent

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<v Speaker 3>provider providing that software to all the restaurants, and then

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<v Speaker 3>of course they're interacting with different franchisees in that particular

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<v Speaker 3>use case. But we've also seen it in retail where

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<v Speaker 3>there was inventory management solution that was on prem that's

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<v Speaker 3>being centralized. So in retail, centralization is possible because the

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<v Speaker 3>loss of Internet doesn't completely bring down the whole place.

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<v Speaker 3>We can just cash up some things locally until Internet

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<v Speaker 3>is restored and do some queuing on prem inside of

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<v Speaker 3>the point of sale device. But we don't have to

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<v Speaker 3>be so fault tolerant that we're shipping a whole Kubernetes

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<v Speaker 3>cluster to the location.

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<v Speaker 2>Yeah, no, I got it. If it's all right, I

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<v Speaker 2>sort of.

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<v Speaker 1>You know, one of the really interesting things that you

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<v Speaker 1>mentioned pre show and looking at your pro was the

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<v Speaker 1>number of times that you've been in a position where

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<v Speaker 1>you've had to stand up on your team, like I imagine,

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<v Speaker 1>especially with multiple customers, it's not just one engineer.

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<v Speaker 2>You're not just body listening.

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<v Speaker 1>You're really the bining their whole process, potentially doing the

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<v Speaker 1>shift for them. That's a lot of teams that I

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<v Speaker 1>imagine you may have created from the ground up.

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<v Speaker 2>Is that accurate?

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<v Speaker 3>Yeah, that's a great So we use a special operations

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<v Speaker 3>metaphor here, so we think of ourselves and this sounds grandiose,

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<v Speaker 3>but it's really a great metaphor. The more you know

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<v Speaker 3>about like Green Berets, so green Berets will go behind

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<v Speaker 3>enemy lines and they will recruit from the local militia,

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<v Speaker 3>so from the local people. So if you're a Green Beret,

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<v Speaker 3>typically you know a language, like a specific language like

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<v Speaker 3>Mandarin or something, and then you might also know explosives,

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<v Speaker 3>or you might know you know some kind of offensive skill.

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<v Speaker 3>It's very much similar to that where you are trained

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<v Speaker 3>in training because you are going to be working shoulder

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<v Speaker 3>to shoulder with other folks that maybe don't have the

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<v Speaker 3>same skills as you and are looking to you for

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<v Speaker 3>your expertise and your advice. So our selection us as

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<v Speaker 3>super rigid. You know, sometimes you would even look at somebody,

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<v Speaker 3>we might turn away and go like, well they look great,

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<v Speaker 3>their backgrounds great, and you kind of have to trust

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<v Speaker 3>our process because similar to the special operations, like if

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<v Speaker 3>somebody didn't make it to selection, there's a reason and

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<v Speaker 3>you just kind of trust that. You know, you don't

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<v Speaker 3>judge a book by their cover, and so yeah, our

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<v Speaker 3>selection process is really rigid because we know we're going

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<v Speaker 3>to get into a situation where we need to be

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<v Speaker 3>trained in training, we need to be ready to pass

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<v Speaker 3>on you know, pass on those skills. And then we

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<v Speaker 3>don't have any long term agreements. So we we love

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<v Speaker 3>to come in and help and the way we earn,

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<v Speaker 3>you know, more time with the client is to do

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<v Speaker 3>do good work. And you know, a reward for a

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<v Speaker 3>perfectly executed sprint is another perfectly executed sprint. So for us,

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<v Speaker 3>like pressure is a gift. So that's something we kind

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<v Speaker 3>of say across our teams. And each team member has

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<v Speaker 3>two concentric circles that they're operating in so they're operating

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<v Speaker 3>in a team engagement that has a clear mission, clear objectives.

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<v Speaker 3>You know, it's an agile, multi multi disciplined team with

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<v Speaker 3>developers QA, maybe a DevOps person or project manager, front end,

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<v Speaker 3>back end engineers, whatever the particular objective that the client

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<v Speaker 3>is trying to reach needs. And then they're also involved

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<v Speaker 3>in a squad, and a squad is really for them

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<v Speaker 3>and their professional development, and so squad leaders are helping

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<v Speaker 3>people be what we call T shaped, so not only

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<v Speaker 3>have good hard skills, but good soft skills. And then

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<v Speaker 3>we reward heavily for self training, so like if you

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<v Speaker 3>go get AWS certified, we incentivize you and we love

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<v Speaker 3>to so we really use this kind of special operations

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<v Speaker 3>before where training yourself being elite is is what how

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<v Speaker 3>you move up and how you're rewarded. And you know,

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<v Speaker 3>we really lean into, you know, how can we be

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<v Speaker 3>the agent that helps a team fill in all those gaps?

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<v Speaker 3>And when I say that, when I use team in

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<v Speaker 3>that context, like the client's team, the broader mission team

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<v Speaker 3>that we're engaged in. But people still have a place

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<v Speaker 3>where they can go and say, man, I'm stressed, I'm

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<v Speaker 3>my capacity is getting stretched, and we don't use the

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<v Speaker 3>word capability. We use the word capacity. So a lot

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<v Speaker 3>of times in our self talk, we're like, man, I

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<v Speaker 3>don't know if I'm capable of this. Well, that's a

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<v Speaker 3>good indication you just don't have capacity for it yet.

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<v Speaker 1>That's a good way of looking at it. I've come

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<v Speaker 1>to a similar conclusion about using the word capability. It

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<v Speaker 1>always felt off in some way.

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<v Speaker 2>I am.

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<v Speaker 1>I am sort of curious though, if there's something you're

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<v Speaker 1>doing during the recruitment or hiring process that really stands

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<v Speaker 1>out as really the most impactful part of the review

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<v Speaker 1>or overall for identifying which candidates will be more successful

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<v Speaker 1>in this trainers trainer role.

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<v Speaker 3>Yeah, it almost always involves looking at at code, looking

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<v Speaker 3>at at work product, and handling some kind of problem

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<v Speaker 3>together and seeing how the candidate performs in that. So

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<v Speaker 3>whether they bring up portfolio of code that they've worked

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<v Speaker 3>on before and you know, get into it and explain

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<v Speaker 3>it and we are impressed by that, or we do

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<v Speaker 3>have a series of take home projects we also use

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<v Speaker 3>code or byte But what we're really trying to assert

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<v Speaker 3>is is what does this person like to work with? Like,

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<v Speaker 3>what will they be like when they're on our team?

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<v Speaker 3>And then once you once you're in, then certifications are

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<v Speaker 3>mandatory for advancement. And so between a combination of those things,

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<v Speaker 3>we feel like we meet the selection criteria that would

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<v Speaker 3>be successful behind enemy line, so to speak, and and

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<v Speaker 3>that you have the skills to help and train train

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<v Speaker 3>the client's team in areas where they're where they haven't

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<v Speaker 3>flushed in. If you've been working on a legacy system

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<v Speaker 3>and now we're going to work on modern cloud service,

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<v Speaker 3>there are probably gaps that we need to be prepared

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<v Speaker 3>to fill, and we want to do that in a

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<v Speaker 3>super open way so that there's always this like we

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<v Speaker 3>can we can go work on something else at any time,

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<v Speaker 3>Like we're constantly keeping you informed as to what we're

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<v Speaker 3>working on and why so so that you don't feel

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<v Speaker 3>like you're just moving all your expertise to an outside team.

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<v Speaker 3>We want to feel like an inside an inside team.

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<v Speaker 1>No, I mean, that's a pretty healthy perspective to have.

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<v Speaker 1>I've seen a lot of consultants come in and try

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<v Speaker 1>to encourage after work follow ups a long period of

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<v Speaker 1>time where they're engaged with a company, And at least

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<v Speaker 1>from my own perspective, when I worked in a resulting model,

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<v Speaker 1>I had a very similar expectation that realistically, I like

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<v Speaker 1>the day that you don't need me anymore is sort

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<v Speaker 1>of a celebration, like we achieved something so that you

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<v Speaker 1>know clearly you had a need and now you feel

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<v Speaker 1>like you don't, like something must have changed.

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<v Speaker 3>Yeah, I think we celebrate that. We celebrate that we

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<v Speaker 3>can get into a position where and a lot of

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<v Speaker 3>our clients we work with them for a long time

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<v Speaker 3>because that partnership is there and they know exactly what's

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<v Speaker 3>going on, and so if that's the case, why stop.

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<v Speaker 3>So yeah, I think I think it works to our

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<v Speaker 3>benefit large percentage of the time. But yeah, you have

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<v Speaker 3>to take that risk. I mean, relationships are about risk,

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<v Speaker 3>right If you don't if you don't risk yourself, you

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<v Speaker 3>won't get to know anybody. And so there's there's always

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<v Speaker 3>that inherent risk that Okay, I don't need you anymore,

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<v Speaker 3>but it just doesn't really play out in reality. Like

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<v Speaker 3>if you're meeting somebody's needs and relationships and you've taken

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<v Speaker 3>that risk to show them that you're to be vulnerable

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<v Speaker 3>with them and share yourself, then that's where magic happens.

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<v Speaker 3>But if you never take that risk and you hold

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<v Speaker 3>on to things you're not vulnerable, then then you won't

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<v Speaker 3>have any powerful relationships.

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<v Speaker 1>Yeah, no, I totally, I totally agree, definitely right on

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<v Speaker 1>the money there. I do have a I do this

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<v Speaker 1>question obviously, if building up teams is a common thing

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<v Speaker 1>that you're doing, I have to ask how you see

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<v Speaker 1>whatever is happening in the market.

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<v Speaker 3>Today, Yes, this is this idea, this is that's an

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<v Speaker 3>interesting question I have too, Like I, it has always been,

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<v Speaker 3>there's always been this catch twenty two of people who

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<v Speaker 3>are just starting their journey. I want to get a job. Okay,

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<v Speaker 3>well you need experience. Well how do I get experience

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<v Speaker 3>without the job? It's like this kind of circular logic.

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<v Speaker 3>I feel like AI is going to make that worse

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<v Speaker 3>because the usually the entry level jobs are the ones

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<v Speaker 3>that are heavy typing but low unknowns. So if AI

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<v Speaker 3>is helping us with those the kind of the typing work,

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<v Speaker 3>then the demand for expertise should increase, but kind of

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<v Speaker 3>the number of people that it would take to run

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<v Speaker 3>a successful project should decrease. I don't have it like

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<v Speaker 3>the magical answer for that person who's just starting their career,

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<v Speaker 3>other than to take some time to think about the abstraction.

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<v Speaker 3>So One of the things we interview for in DevOps

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<v Speaker 3>is like network topography. Well, more often than not, most

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<v Speaker 3>of the folks have not ever configured a Cisco switch.

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<v Speaker 3>It's just you don't do that anymore because you're not

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<v Speaker 3>running on prem So to understand like why is an

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<v Speaker 3>IP address numbered the way it is? What are internal

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<v Speaker 3>ranges versus external ranges? You know, why do you use

426
00:25:25.079 --> 00:25:30.119
<v Speaker 3>a slash eight versus a slash twenty four? And just

427
00:25:30.200 --> 00:25:32.400
<v Speaker 3>asking some of those questions to see what is their

428
00:25:32.440 --> 00:25:37.200
<v Speaker 3>networking expertise. So the people who still know the context

429
00:25:37.279 --> 00:25:40.079
<v Speaker 3>of why things are the way they are and think

430
00:25:40.079 --> 00:25:44.279
<v Speaker 3>about the abstraction of how should we work. I call

431
00:25:44.359 --> 00:25:47.759
<v Speaker 3>it working on the business versus in the business. And

432
00:25:47.839 --> 00:25:51.440
<v Speaker 3>as you move up the like up the corporate ladder,

433
00:25:51.960 --> 00:25:55.839
<v Speaker 3>you probably work more on than in. And I think

434
00:25:55.880 --> 00:25:58.880
<v Speaker 3>there's just going to be a greater demand for thinking

435
00:25:59.000 --> 00:26:03.400
<v Speaker 3>strategically about what we do, not just the details of

436
00:26:03.480 --> 00:26:06.160
<v Speaker 3>what we do right and and kind of getting all

437
00:26:06.319 --> 00:26:10.519
<v Speaker 3>into the details of the syntax, and so I think

438
00:26:10.559 --> 00:26:13.960
<v Speaker 3>it's going to become easier for sure, But the demand

439
00:26:14.039 --> 00:26:17.799
<v Speaker 3>on the higher level knowledge I think will be, uh,

440
00:26:17.960 --> 00:26:20.839
<v Speaker 3>you know, be a lot higher. It's totally opposite of

441
00:26:20.920 --> 00:26:24.759
<v Speaker 3>like when when I started, probably when you started, you know,

442
00:26:24.759 --> 00:26:27.599
<v Speaker 3>knowing how to do memory collection and C plus plus

443
00:26:27.720 --> 00:26:31.480
<v Speaker 3>was just like like that's solid. But if that is

444
00:26:31.559 --> 00:26:35.559
<v Speaker 3>kind of obfuscated now, like who's going to know things

445
00:26:35.640 --> 00:26:38.240
<v Speaker 3>like that? Right? So knowing kind of some of the weeds,

446
00:26:38.279 --> 00:26:42.079
<v Speaker 3>but just really knowing like how to run a successful

447
00:26:42.160 --> 00:26:46.559
<v Speaker 3>project and what is good architecture that's going to be

448
00:26:46.720 --> 00:26:47.559
<v Speaker 3>that's going to be key.

449
00:26:48.640 --> 00:26:48.839
<v Speaker 2>Yeah.

450
00:26:48.880 --> 00:26:51.960
<v Speaker 1>I mean I'm sort of with you where I took

451
00:26:52.000 --> 00:26:55.440
<v Speaker 1>a moment and really reevaluated the advice that I was

452
00:26:55.480 --> 00:26:59.799
<v Speaker 1>giving to early engineers or ones that haven't even started

453
00:26:59.799 --> 00:27:02.839
<v Speaker 1>their career yet, because what I have been saying historically

454
00:27:03.039 --> 00:27:04.640
<v Speaker 1>may have been, you know, we have this idea of

455
00:27:04.680 --> 00:27:06.799
<v Speaker 1>being T shaped that means sort of understanding a lot

456
00:27:06.839 --> 00:27:09.400
<v Speaker 1>of things, but being deep in one area. And I

457
00:27:09.400 --> 00:27:11.400
<v Speaker 1>do feel like the sides of the tea are sort

458
00:27:11.440 --> 00:27:14.160
<v Speaker 1>of crumbling a little bit because the barrier for being

459
00:27:14.200 --> 00:27:17.079
<v Speaker 1>able to deliver on them is now much lower.

460
00:27:17.240 --> 00:27:19.079
<v Speaker 2>But I don't think the as.

461
00:27:18.920 --> 00:27:21.920
<v Speaker 1>You put it, the expertise is still needed and so

462
00:27:22.359 --> 00:27:25.119
<v Speaker 1>still figuring out where to go deep is super important

463
00:27:25.119 --> 00:27:27.519
<v Speaker 1>and figuring out like I hear a lot of people say

464
00:27:27.519 --> 00:27:29.480
<v Speaker 1>oh yeah, I want to go into like cloud security,

465
00:27:29.519 --> 00:27:32.480
<v Speaker 1>and I you know, think to myself like, well, I

466
00:27:32.480 --> 00:27:34.880
<v Speaker 1>feel like I'm in cloud security and there's like six

467
00:27:35.079 --> 00:27:40.200
<v Speaker 1>different fundamental areas, like whether you're red teaming or blue teaming,

468
00:27:40.279 --> 00:27:43.000
<v Speaker 1>and there's you know, purple teaming, green teaming, yellow team.

469
00:27:43.000 --> 00:27:45.359
<v Speaker 1>I think there's a lot in there with a whole

470
00:27:45.400 --> 00:27:48.200
<v Speaker 1>bunch of different things. And do you want to prefer

471
00:27:48.240 --> 00:27:50.720
<v Speaker 1>attacking networks or trying to defend them? Are just an

472
00:27:50.759 --> 00:27:53.440
<v Speaker 1>easy way of breaking it apart, and a lot of

473
00:27:53.440 --> 00:27:55.279
<v Speaker 1>people don't have answers to that. They're just like, you know,

474
00:27:55.319 --> 00:27:58.039
<v Speaker 1>they hear some words or see some job titles and say,

475
00:27:58.079 --> 00:28:00.599
<v Speaker 1>oh that's cool. But I feel like trying to figure

476
00:28:00.599 --> 00:28:02.440
<v Speaker 1>out where your expertise is going to be as you

477
00:28:02.480 --> 00:28:05.880
<v Speaker 1>put it, understanding, you know, dive into the networks, understand

478
00:28:05.920 --> 00:28:08.119
<v Speaker 1>what's going on there, or how to set up these tools.

479
00:28:08.119 --> 00:28:10.599
<v Speaker 1>Someone has to do that. You mentioned the C plus

480
00:28:10.640 --> 00:28:12.880
<v Speaker 1>plus memory management. Yeah, no one has to do that anymore,

481
00:28:12.920 --> 00:28:17.359
<v Speaker 1>but someone is building. Someone is building Rust compilers, and

482
00:28:17.440 --> 00:28:21.279
<v Speaker 1>so understanding how what important aspects are for memory management

483
00:28:21.319 --> 00:28:23.880
<v Speaker 1>still is absolutely a thing and just being like oh, yeah,

484
00:28:23.880 --> 00:28:25.799
<v Speaker 1>I'm going to learn some programming language, like that's no

485
00:28:25.880 --> 00:28:29.440
<v Speaker 1>longer a barrier for entry, an obstacle or a benefit.

486
00:28:29.480 --> 00:28:31.960
<v Speaker 1>You need to find something that actually you care about

487
00:28:32.160 --> 00:28:33.000
<v Speaker 1>and want to dive into.

488
00:28:33.799 --> 00:28:39.559
<v Speaker 3>Yeah, I think the debate there is generalism versus speciality,

489
00:28:40.279 --> 00:28:42.759
<v Speaker 3>and I don't know if this settles the debate at all.

490
00:28:42.960 --> 00:28:48.920
<v Speaker 3>Like generalism will absolutely be of higher reward than it

491
00:28:49.000 --> 00:28:54.720
<v Speaker 3>was before, but so will speciality. Like you know, here's this,

492
00:28:55.119 --> 00:28:58.799
<v Speaker 3>you know, ten thousand lines of AI generated code that's

493
00:28:58.839 --> 00:29:02.640
<v Speaker 3>been probably you know, several user queries into a chat,

494
00:29:02.640 --> 00:29:05.759
<v Speaker 3>GPT or a copilot or whatever, and now it's all

495
00:29:05.799 --> 00:29:09.880
<v Speaker 3>come together. But if the architecture was wrong to start with,

496
00:29:10.759 --> 00:29:14.000
<v Speaker 3>then did we really do did we really accomplish anything?

497
00:29:14.440 --> 00:29:17.079
<v Speaker 3>And then let's say the architecture was okay to start with,

498
00:29:17.559 --> 00:29:21.400
<v Speaker 3>but there's issues. Who now digs into that? I mean

499
00:29:21.440 --> 00:29:23.839
<v Speaker 3>certainly not the person who kind of clumbed it together

500
00:29:24.559 --> 00:29:27.680
<v Speaker 3>asking copilot a bunch of questions. So there's going to

501
00:29:27.759 --> 00:29:31.440
<v Speaker 3>be this reward for being able to go deep and

502
00:29:31.519 --> 00:29:35.359
<v Speaker 3>this reward for knowing multiple things. And I don't know

503
00:29:35.400 --> 00:29:36.400
<v Speaker 3>if it's in either.

504
00:29:36.279 --> 00:29:39.319
<v Speaker 2>Or Yeah, no, I'm totally with you.

505
00:29:39.480 --> 00:29:43.440
<v Speaker 1>One of my favorite interviews ever has been really asking

506
00:29:43.599 --> 00:29:46.200
<v Speaker 1>to get someone to design a system, and I still

507
00:29:46.279 --> 00:29:51.039
<v Speaker 1>feel like the code is bad for lms that are

508
00:29:51.079 --> 00:29:54.039
<v Speaker 1>generating stuff, let alone trying to describe what the appropriate

509
00:29:54.079 --> 00:29:57.759
<v Speaker 1>components are that makes sense for the business problem, not

510
00:29:57.920 --> 00:30:00.680
<v Speaker 1>just like oh yeah, I hook up the like these

511
00:30:00.720 --> 00:30:04.720
<v Speaker 1>network devices with these block stores and I have a

512
00:30:04.720 --> 00:30:08.000
<v Speaker 1>solution like no, actually understanding what the domain components are

513
00:30:08.319 --> 00:30:11.400
<v Speaker 1>that are relevant and asking about how you would design

514
00:30:11.440 --> 00:30:13.319
<v Speaker 1>that system, because I feel like that's the sort of

515
00:30:13.359 --> 00:30:17.119
<v Speaker 1>thing where you still really aren't able to get any

516
00:30:17.119 --> 00:30:21.000
<v Speaker 1>sort of automated created solution that matches perfectly what your

517
00:30:21.000 --> 00:30:22.720
<v Speaker 1>business is and then be able like okay, well why

518
00:30:22.720 --> 00:30:24.640
<v Speaker 1>would you do it that way? You know, what are

519
00:30:24.680 --> 00:30:27.359
<v Speaker 1>the trade off there? And then trying to understand that

520
00:30:27.920 --> 00:30:30.480
<v Speaker 1>even the code being generated, well, we were always generating

521
00:30:30.480 --> 00:30:33.000
<v Speaker 1>code in some way, you know, we were generating binary

522
00:30:33.119 --> 00:30:36.559
<v Speaker 1>or then assembly, some sort of machine language, and then

523
00:30:36.920 --> 00:30:40.440
<v Speaker 1>some still higher level abstractions.

524
00:30:40.519 --> 00:30:42.680
<v Speaker 2>But this is another one on top.

525
00:30:43.559 --> 00:30:46.480
<v Speaker 3>Yeah, A couple of things come up there. One is

526
00:30:47.480 --> 00:30:49.680
<v Speaker 3>we have a team that I'm super proud of. They've

527
00:30:49.680 --> 00:30:54.519
<v Speaker 3>won multiple awards in their ability to create VR experiences

528
00:30:54.559 --> 00:30:58.440
<v Speaker 3>for a client who's in the safety space, and so

529
00:31:00.519 --> 00:31:03.680
<v Speaker 3>they can't use any form of AI for code generation

530
00:31:03.880 --> 00:31:08.440
<v Speaker 3>because the physics engine is all proprietary to our client.

531
00:31:09.200 --> 00:31:14.519
<v Speaker 3>So we really need to fully understand that the environmental

532
00:31:14.559 --> 00:31:19.000
<v Speaker 3>engine that we're working with, because the company's value increases

533
00:31:19.079 --> 00:31:22.400
<v Speaker 3>as we increase the capabilities of that core engine. And

534
00:31:22.440 --> 00:31:25.519
<v Speaker 3>then the experiences are just kind of the assembly of

535
00:31:25.559 --> 00:31:31.440
<v Speaker 3>it all into the relevant experience, you know, safe gun handling, safe,

536
00:31:31.599 --> 00:31:37.559
<v Speaker 3>safe forklift operation, these kind of like high risk training environments,

537
00:31:38.480 --> 00:31:41.960
<v Speaker 3>and and so there are going to be cases where

538
00:31:42.599 --> 00:31:44.759
<v Speaker 3>you don't even you don't even want to put a

539
00:31:44.839 --> 00:31:47.880
<v Speaker 3>line of that code into a GPT because that is

540
00:31:47.960 --> 00:31:52.799
<v Speaker 3>proprietary and that is irrelevant to the public. And so yeah,

541
00:31:52.839 --> 00:31:55.079
<v Speaker 3>you still have to know what you're doing, so that

542
00:31:55.079 --> 00:31:56.559
<v Speaker 3>that definitely comes up there that there will be a

543
00:31:56.599 --> 00:32:01.799
<v Speaker 3>lot of use cases where the button is is not

544
00:32:01.799 --> 00:32:06.240
<v Speaker 3>not applicable. What we are seeing though, is the evolution

545
00:32:06.440 --> 00:32:12.240
<v Speaker 3>of id E integrated with you know, with the and

546
00:32:12.319 --> 00:32:16.480
<v Speaker 3>that is just speeding up typing like phenomenally. Well, so hey,

547
00:32:16.640 --> 00:32:19.240
<v Speaker 3>rite the controller for this right the and it's kind

548
00:32:19.240 --> 00:32:24.160
<v Speaker 3>of adhering to the framework, it's adhering to best practices

549
00:32:24.279 --> 00:32:26.079
<v Speaker 3>as best it can. So yeah, you still need to

550
00:32:26.119 --> 00:32:29.720
<v Speaker 3>be asking it the right questions. We're just excited about

551
00:32:29.759 --> 00:32:33.839
<v Speaker 3>the reduction in typing the and so then the reduction

552
00:32:33.960 --> 00:32:39.079
<v Speaker 3>in possible errors, and that feels very cybernetic and feels

553
00:32:39.200 --> 00:32:42.680
<v Speaker 3>like really cool, right, That feels like a hood or

554
00:32:42.799 --> 00:32:46.759
<v Speaker 3>something that's giving you intel in real time. So we're

555
00:32:46.799 --> 00:32:49.960
<v Speaker 3>excited about that, but cautiously optimistic as well.

556
00:32:50.519 --> 00:32:54.720
<v Speaker 1>It's not super critical to understanding how to do the

557
00:32:54.799 --> 00:32:57.200
<v Speaker 1>job more as just a tool that you can bring

558
00:32:58.160 --> 00:32:59.920
<v Speaker 1>to execute effectively.

559
00:33:00.920 --> 00:33:04.720
<v Speaker 3>Yes, and and that we like, like the idea of

560
00:33:04.799 --> 00:33:09.920
<v Speaker 3>less keystrokes. I think as programmers we've always liked those ideas, right, like,

561
00:33:10.960 --> 00:33:14.279
<v Speaker 3>helped me bang on the keyboard less cool? But when

562
00:33:14.319 --> 00:33:17.599
<v Speaker 3>it's telling you how that seems problematic.

563
00:33:18.000 --> 00:33:18.319
<v Speaker 2>Yeah.

564
00:33:18.400 --> 00:33:20.559
<v Speaker 1>I mean for me, it's always there was always a

565
00:33:20.599 --> 00:33:25.160
<v Speaker 1>struggle where the bottleneck was never the speed at which

566
00:33:25.160 --> 00:33:27.039
<v Speaker 1>I could type. And maybe that's just because I'm a

567
00:33:27.119 --> 00:33:31.200
<v Speaker 1>terrible hands on engineer and that I like thinking through problems.

568
00:33:31.240 --> 00:33:34.440
<v Speaker 3>Now, you're right, the actual business problem or the you know,

569
00:33:34.440 --> 00:33:39.039
<v Speaker 3>what should it do totally is more more important because yeah,

570
00:33:39.519 --> 00:33:42.880
<v Speaker 3>you can create it. You can create a mess or

571
00:33:42.920 --> 00:33:47.039
<v Speaker 3>a bad user experience faster. That doesn't really kind of

572
00:33:47.319 --> 00:33:48.480
<v Speaker 3>cancels each other out.

573
00:33:49.039 --> 00:33:51.720
<v Speaker 1>Yeah, It's not like a thing getting to the wrong

574
00:33:51.720 --> 00:33:54.680
<v Speaker 1>answer faster is somehow better here because you don't necessarily

575
00:33:54.720 --> 00:33:58.480
<v Speaker 1>know that it's wrong without really diving into and evaluating it.

576
00:33:58.559 --> 00:34:01.680
<v Speaker 1>So there is this trade off. For sure, you almost

577
00:34:01.720 --> 00:34:03.559
<v Speaker 1>need to be an expert to know that it's bad,

578
00:34:03.759 --> 00:34:06.920
<v Speaker 1>and at that point it sort of reduces its viability

579
00:34:06.920 --> 00:34:09.960
<v Speaker 1>and it's not even the right answer in some circumstances.

580
00:34:10.119 --> 00:34:12.920
<v Speaker 1>So I do want to ask if.

581
00:34:12.800 --> 00:34:14.639
<v Speaker 2>You know, since you're building so many of these teams,

582
00:34:14.639 --> 00:34:15.400
<v Speaker 2>both on your.

583
00:34:15.239 --> 00:34:18.440
<v Speaker 1>Side and also on the client side, I assume you're

584
00:34:18.480 --> 00:34:21.679
<v Speaker 1>pulling from the market a lot, you're pulling from recent graduates.

585
00:34:22.719 --> 00:34:25.360
<v Speaker 1>Maybe you can settle the age old debate like how

586
00:34:25.400 --> 00:34:30.360
<v Speaker 1>critical are having cloud certificates to prove you've learned something

587
00:34:30.400 --> 00:34:33.119
<v Speaker 1>from one of the cloud writers before having a job, or.

588
00:34:33.079 --> 00:34:40.320
<v Speaker 3>The experience matter for hiring them. So Special Operations is

589
00:34:40.440 --> 00:34:45.199
<v Speaker 3>all about selection criteria, so if you had the ability

590
00:34:45.239 --> 00:34:47.599
<v Speaker 3>to go, get it. So I use that metaphor as

591
00:34:47.639 --> 00:34:53.400
<v Speaker 3>a guiding almost like adding principle. So it's not that

592
00:34:53.480 --> 00:34:56.440
<v Speaker 3>the certifications are really this must have good to have it.

593
00:34:56.840 --> 00:35:00.440
<v Speaker 3>It's more around why not have it? So in a

594
00:35:00.519 --> 00:35:03.800
<v Speaker 3>competitive market space, in a market space where we want

595
00:35:03.840 --> 00:35:09.360
<v Speaker 3>to give objective measure to our expertise. I think certifications

596
00:35:09.360 --> 00:35:13.440
<v Speaker 3>serve an amazingly good purpose. And in the AFS world,

597
00:35:13.480 --> 00:35:17.280
<v Speaker 3>the professional certifications, like the higher up certifications are really difficult.

598
00:35:17.760 --> 00:35:22.920
<v Speaker 3>They require a lot of so a lot of understanding

599
00:35:23.039 --> 00:35:26.960
<v Speaker 3>of the different things and the different vocabulary, and so

600
00:35:27.000 --> 00:35:30.719
<v Speaker 3>we love that we give significant rewards to people as

601
00:35:30.760 --> 00:35:35.639
<v Speaker 3>they get certified and move up, our partnership with AWS

602
00:35:35.760 --> 00:35:38.519
<v Speaker 3>is increased and leverage. So there's a lot of business reasons,

603
00:35:39.000 --> 00:35:43.039
<v Speaker 3>and that's why we do incentivize certification because it is

604
00:35:43.719 --> 00:35:47.800
<v Speaker 3>my aim is for me and for them. But I

605
00:35:48.239 --> 00:35:51.239
<v Speaker 3>want to be honest about that. You know, anytime somebody's

606
00:35:51.280 --> 00:35:55.719
<v Speaker 3>aim is for you and for them, but you don't

607
00:35:55.719 --> 00:35:57.840
<v Speaker 3>talk about what you get out of it, you feel

608
00:35:58.000 --> 00:36:00.000
<v Speaker 3>like it always feels like a sale or a space

609
00:36:00.079 --> 00:36:03.280
<v Speaker 3>in And so we're really clear, like it does help

610
00:36:03.360 --> 00:36:05.400
<v Speaker 3>us as a company for you to spend the time,

611
00:36:05.480 --> 00:36:08.239
<v Speaker 3>and so we want to reward you for that. But

612
00:36:08.280 --> 00:36:10.440
<v Speaker 3>that's how I feel about it, like why not get

613
00:36:10.480 --> 00:36:14.320
<v Speaker 3>them for an objective measure of something that you've learned.

614
00:36:15.920 --> 00:36:21.239
<v Speaker 3>I don't totally like secondary education around computer science really

615
00:36:21.280 --> 00:36:25.920
<v Speaker 3>needs to improve, really needs to improve, because a lot

616
00:36:25.960 --> 00:36:29.239
<v Speaker 3>of people are coming out of school not understanding some

617
00:36:29.320 --> 00:36:33.639
<v Speaker 3>of the fundamental things, and so that's where I think.

618
00:36:34.960 --> 00:36:39.639
<v Speaker 3>I don't necessarily think a degree over experience is the

619
00:36:39.679 --> 00:36:44.880
<v Speaker 3>same as a certification. Of course, it's experience. The way

620
00:36:44.880 --> 00:36:48.360
<v Speaker 3>I would see it as its experienced certifications degree in

621
00:36:48.400 --> 00:36:50.280
<v Speaker 3>that order is how I feel.

622
00:36:51.239 --> 00:36:53.719
<v Speaker 2>I think I will like maybe fight you a little

623
00:36:53.719 --> 00:36:54.159
<v Speaker 2>bit on this.

624
00:36:55.280 --> 00:36:59.800
<v Speaker 1>I'm not a fan of the education system in humanity today.

625
00:36:59.880 --> 00:37:02.320
<v Speaker 1>I almost want to go push for like a full

626
00:37:02.360 --> 00:37:06.119
<v Speaker 1>apprenticeship sort of strategy, although I see there's a lot

627
00:37:06.159 --> 00:37:09.480
<v Speaker 1>of downsides there as well. The one thing I'll say,

628
00:37:10.280 --> 00:37:13.639
<v Speaker 1>having hired a lot of engineers from different backgrounds, is

629
00:37:14.159 --> 00:37:18.039
<v Speaker 1>the lack of understanding data structures and algorithms that come

630
00:37:18.119 --> 00:37:21.199
<v Speaker 1>out of let's say boot camps or have only gone

631
00:37:21.239 --> 00:37:23.480
<v Speaker 1>through the certification route. That's like the one thing I

632
00:37:23.559 --> 00:37:26.840
<v Speaker 1>think was super valuable. Everyone who goes through some sort

633
00:37:26.880 --> 00:37:32.039
<v Speaker 1>of education based higher academic career does sort of force

634
00:37:32.079 --> 00:37:34.159
<v Speaker 1>to learn about Like I don't care if you know

635
00:37:34.199 --> 00:37:36.280
<v Speaker 1>how to write a function to do a binary search,

636
00:37:36.840 --> 00:37:40.199
<v Speaker 1>or what a red black tree or a nested spanning

637
00:37:40.199 --> 00:37:43.320
<v Speaker 1>tree or basically graph like whatever.

638
00:37:43.360 --> 00:37:45.280
<v Speaker 2>But you've heard what those words are and if.

639
00:37:45.159 --> 00:37:47.440
<v Speaker 1>I say, like linked lists, you'd be like, oh, oh no,

640
00:37:47.599 --> 00:37:50.360
<v Speaker 1>not one of those, but you would know that it's

641
00:37:50.400 --> 00:37:53.679
<v Speaker 1>a thing that you could go look up. And without that,

642
00:37:53.760 --> 00:37:56.079
<v Speaker 1>I do feel like there is a missing sort of

643
00:37:56.119 --> 00:38:00.559
<v Speaker 1>foundation that makes some conversations difficult because you'll see, oh,

644
00:38:00.599 --> 00:38:02.639
<v Speaker 1>you know, why is my program so slow? And I'd be like, well,

645
00:38:02.639 --> 00:38:04.480
<v Speaker 1>you know, test it. It's like, well, I'm not sure

646
00:38:04.519 --> 00:38:06.559
<v Speaker 1>how like I'm not sure how to actually validate that

647
00:38:07.320 --> 00:38:08.880
<v Speaker 1>or why it's so slow, Like how do I dig

648
00:38:08.920 --> 00:38:10.840
<v Speaker 1>into that? And I feel like understanding that there are

649
00:38:10.840 --> 00:38:13.360
<v Speaker 1>some tools out there and asymptotic complexity and I just

650
00:38:13.360 --> 00:38:16.000
<v Speaker 1>said a lot of words here, and you know, I

651
00:38:16.039 --> 00:38:17.519
<v Speaker 1>think that's the sort of thing that you get.

652
00:38:17.360 --> 00:38:18.599
<v Speaker 2>More accustomed to those.

653
00:38:18.679 --> 00:38:21.920
<v Speaker 1>But yeah, I think I over agree overall there that

654
00:38:22.000 --> 00:38:25.119
<v Speaker 1>there's like the certifications are not a replacement for experience,

655
00:38:25.719 --> 00:38:28.679
<v Speaker 1>but the professional ones they do carry this sort of

656
00:38:28.719 --> 00:38:31.960
<v Speaker 1>you had to learn those important concepts in order to

657
00:38:31.960 --> 00:38:34.400
<v Speaker 1>pass those sorts, not like the associate ones. So like,

658
00:38:34.440 --> 00:38:36.320
<v Speaker 1>you know, forget about the associate ones form aws. The

659
00:38:36.320 --> 00:38:39.000
<v Speaker 1>ones that make the difference are for sure the professional.

660
00:38:38.719 --> 00:38:43.400
<v Speaker 3>Uh yeah, I agree with your like, I agree with

661
00:38:43.440 --> 00:38:47.280
<v Speaker 3>what you're saying those fundamental courses are yeah, those are big.

662
00:38:47.599 --> 00:38:48.199
<v Speaker 3>Those are big.

663
00:38:51.119 --> 00:38:54.039
<v Speaker 1>So I wish I wish I could have a better

664
00:38:54.119 --> 00:38:58.039
<v Speaker 1>understanding of macroeconomics here, because I don't understand why there

665
00:38:58.039 --> 00:39:01.280
<v Speaker 1>have been so many layoffs recently. And I think my

666
00:39:01.400 --> 00:39:04.719
<v Speaker 1>theory is a lot of companies messed up in the

667
00:39:04.760 --> 00:39:08.039
<v Speaker 1>last few years and over hiring, not having a clear

668
00:39:08.079 --> 00:39:11.199
<v Speaker 1>business model or a business strategy, or understanding how money

669
00:39:11.239 --> 00:39:13.199
<v Speaker 1>is going to come in, and went down the path

670
00:39:13.360 --> 00:39:16.320
<v Speaker 1>up hiring and proving that you could somehow turn around

671
00:39:16.639 --> 00:39:20.559
<v Speaker 1>have high revenue and also high expense and that's you know,

672
00:39:20.599 --> 00:39:22.880
<v Speaker 1>maybe a little negative whatever someone will pay for it.

673
00:39:23.280 --> 00:39:25.760
<v Speaker 1>And now the money's not coming in and they have

674
00:39:25.840 --> 00:39:26.320
<v Speaker 1>to let.

675
00:39:26.280 --> 00:39:29.519
<v Speaker 2>Lots of people go. I don't know that. They're like,

676
00:39:29.559 --> 00:39:31.400
<v Speaker 2>I don't think AI has really anything to do with that.

677
00:39:33.599 --> 00:39:36.159
<v Speaker 3>There are something I would agree with that, I don't

678
00:39:36.199 --> 00:39:38.599
<v Speaker 3>think it has anything to do with it either, But

679
00:39:38.760 --> 00:39:43.239
<v Speaker 3>the power of the raised interest rate, I feel like

680
00:39:43.320 --> 00:39:48.280
<v Speaker 3>it's collapsed VC almost altogether. And so now startups are

681
00:39:50.360 --> 00:39:53.840
<v Speaker 3>you don't like, the startup community is super criticled right now,

682
00:39:54.440 --> 00:39:57.000
<v Speaker 3>and so where that would take some really, that would

683
00:39:57.039 --> 00:40:00.880
<v Speaker 3>take on some innovative folks that maybe had a lot

684
00:40:00.880 --> 00:40:03.440
<v Speaker 3>of experience, We're willing to take a risk for equity.

685
00:40:04.719 --> 00:40:06.639
<v Speaker 3>I just think that part of the market is really

686
00:40:06.719 --> 00:40:12.039
<v Speaker 3>missing and languishing right now. And then that tail, the

687
00:40:12.159 --> 00:40:15.440
<v Speaker 3>startup becoming a medium sized company or becoming like that

688
00:40:15.599 --> 00:40:21.280
<v Speaker 3>tail is now injured for quite some time. So yeah,

689
00:40:21.480 --> 00:40:23.719
<v Speaker 3>I think we just we had it really good for

690
00:40:23.760 --> 00:40:26.920
<v Speaker 3>a long time with with money being available and a

691
00:40:26.920 --> 00:40:29.079
<v Speaker 3>lot of people willing to take risk because the cost

692
00:40:29.119 --> 00:40:33.280
<v Speaker 3>of money was so low, and yeah, the tail here

693
00:40:33.360 --> 00:40:36.360
<v Speaker 3>is going to be an interesting tale to live with.

694
00:40:36.519 --> 00:40:41.679
<v Speaker 3>And then what is the additional impact from AI? So

695
00:40:42.239 --> 00:40:45.239
<v Speaker 3>I mean, we're I don't like to operate out of fear,

696
00:40:45.880 --> 00:40:48.639
<v Speaker 3>and so I'm not I'm not afraid. I think what

697
00:40:48.760 --> 00:40:54.119
<v Speaker 3>we're using this opportunity to do is is just improve

698
00:40:54.159 --> 00:40:57.000
<v Speaker 3>our expertise, improve how we work as a team, to

699
00:40:57.119 --> 00:41:02.760
<v Speaker 3>be as elite as we POSSI can be, and and

700
00:41:02.840 --> 00:41:06.119
<v Speaker 3>then see just really hone in on the kind of

701
00:41:06.119 --> 00:41:09.840
<v Speaker 3>customers we want to work with and just really doing

702
00:41:09.880 --> 00:41:12.000
<v Speaker 3>our absolute best on every engagement.

703
00:41:12.679 --> 00:41:16.719
<v Speaker 1>That's a really good perspective, I think because historically you

704
00:41:16.840 --> 00:41:19.360
<v Speaker 1>could maybe like maybe you've had less debt coming out

705
00:41:19.400 --> 00:41:23.400
<v Speaker 1>of university and so you could maybe sit in the

706
00:41:23.519 --> 00:41:25.800
<v Speaker 1>you know, right into a startup job and then it

707
00:41:25.880 --> 00:41:28.000
<v Speaker 1>was funded for a while, so you had enough to

708
00:41:28.039 --> 00:41:30.360
<v Speaker 1>pay off debts and then get some equity and then

709
00:41:30.400 --> 00:41:32.719
<v Speaker 1>you could make it. But without the equity coming in

710
00:41:33.039 --> 00:41:35.519
<v Speaker 1>or the funding coming into the companies, the equity doesn't

711
00:41:35.519 --> 00:41:36.559
<v Speaker 1>work with anything anymore.

712
00:41:36.599 --> 00:41:38.840
<v Speaker 2>I think we see a lot of startup companies.

713
00:41:38.920 --> 00:41:43.320
<v Speaker 1>Realizing they can't sell people on getting equity. I think

714
00:41:43.320 --> 00:41:45.280
<v Speaker 1>I think a solution here could be just less like

715
00:41:45.400 --> 00:41:50.599
<v Speaker 1>lower software engineering job, pay over time to put it

716
00:41:50.639 --> 00:41:52.239
<v Speaker 1>in nine and then it would be much easier to

717
00:41:52.320 --> 00:41:54.599
<v Speaker 1>hire people and it wouldn't be the glamorous role everyone

718
00:41:55.280 --> 00:41:57.639
<v Speaker 1>saw it to be in the past, but I think

719
00:41:57.639 --> 00:41:58.880
<v Speaker 1>would be way more sustainable.

720
00:41:59.039 --> 00:42:03.760
<v Speaker 3>And I think you saw a very similar trend in legal,

721
00:42:03.960 --> 00:42:06.440
<v Speaker 3>Like there were a ton of lawyers and so now

722
00:42:06.639 --> 00:42:10.880
<v Speaker 3>lawyers have had to provide a service they you know,

723
00:42:11.159 --> 00:42:16.559
<v Speaker 3>like that the market was flooded with all these folks

724
00:42:16.599 --> 00:42:21.159
<v Speaker 3>thinking that they could that that a law degree ensured success,

725
00:42:21.199 --> 00:42:23.159
<v Speaker 3>and now they've all had to figure out, well, Okay,

726
00:42:23.199 --> 00:42:24.960
<v Speaker 3>what what is it that I really want to do

727
00:42:25.079 --> 00:42:28.119
<v Speaker 3>to add value? Like being just being a lawyer isn't enough.

728
00:42:28.400 --> 00:42:32.320
<v Speaker 3>I need to figure out my my niche, and I

729
00:42:32.320 --> 00:42:34.679
<v Speaker 3>think that's the same for technologists, like you got to

730
00:42:34.760 --> 00:42:37.880
<v Speaker 3>kind of figure out like what your what your value

731
00:42:37.880 --> 00:42:44.360
<v Speaker 3>prop is. Passionate Programmer, like Chad was written in a time,

732
00:42:46.559 --> 00:42:48.840
<v Speaker 3>was written in a time where it was kind of

733
00:42:48.880 --> 00:42:52.280
<v Speaker 3>pre this VC craze, and so I think Passionate Programmer

734
00:42:52.360 --> 00:42:55.400
<v Speaker 3>is still a really great book. And then I think

735
00:42:55.440 --> 00:43:01.800
<v Speaker 3>we'll see bootstrapping resurgence in bootstrapping where startups really need

736
00:43:01.840 --> 00:43:04.719
<v Speaker 3>to validate their idea. But I do think that since

737
00:43:04.800 --> 00:43:10.360
<v Speaker 3>the barrier is reducing, as salaries come down a little bit,

738
00:43:10.440 --> 00:43:13.079
<v Speaker 3>as as things kind of scale back, we'll see that

739
00:43:13.159 --> 00:43:18.960
<v Speaker 3>scrappiness research. I just I have this optimism in in

740
00:43:18.960 --> 00:43:22.760
<v Speaker 3>innovation and ingenuity that we'll probably see more of the

741
00:43:24.000 --> 00:43:26.639
<v Speaker 3>Hey if I if I built a thing that was

742
00:43:26.679 --> 00:43:28.679
<v Speaker 3>so much like this other thing, but it had this

743
00:43:28.760 --> 00:43:33.400
<v Speaker 3>extra feature. I think we're seeing that with the the

744
00:43:33.480 --> 00:43:38.559
<v Speaker 3>AI enabled you know, little video products or little uh

745
00:43:39.880 --> 00:43:43.079
<v Speaker 3>writing products, We're seeing just like, Okay, well I can

746
00:43:43.079 --> 00:43:46.000
<v Speaker 3>be as good as that thing with an extra feature.

747
00:43:46.679 --> 00:43:49.880
<v Speaker 3>The getting to as good as is really reduced, Like

748
00:43:49.920 --> 00:43:52.599
<v Speaker 3>I can be as good as some other service really quickly.

749
00:43:53.039 --> 00:43:56.679
<v Speaker 3>It's then happen by differentiate and steal market share. And

750
00:43:56.719 --> 00:43:58.559
<v Speaker 3>I think we'll see a lot of startups get super

751
00:43:58.559 --> 00:44:02.960
<v Speaker 3>scrappy about about that. So the fear of the startup

752
00:44:03.039 --> 00:44:05.800
<v Speaker 3>was always that, hey, with no encumbrance of trying to

753
00:44:05.880 --> 00:44:09.960
<v Speaker 3>maintain revenue and maintain overhead, could you come up with

754
00:44:10.000 --> 00:44:12.559
<v Speaker 3>a better idea. I think that'll still be there. It'll

755
00:44:12.599 --> 00:44:17.199
<v Speaker 3>just be from people who know how to really evaluate

756
00:44:18.840 --> 00:44:24.079
<v Speaker 3>their core audience and just target exactly what that small

757
00:44:24.079 --> 00:44:29.440
<v Speaker 3>group of people need. Music very much the same way.

758
00:44:29.599 --> 00:44:32.639
<v Speaker 3>Now you don't really see the big, huge monster band

759
00:44:32.679 --> 00:44:36.480
<v Speaker 3>that everybody loves. You see these folks that are probably

760
00:44:36.519 --> 00:44:39.880
<v Speaker 3>making a couple hundred thousand dollars a year as a

761
00:44:39.920 --> 00:44:43.559
<v Speaker 3>solo artist or as a scrap but they're marketing themselves

762
00:44:43.559 --> 00:44:47.559
<v Speaker 3>on social media and they're getting known and they're accumulating

763
00:44:47.719 --> 00:44:51.079
<v Speaker 3>enough of an audience to have concerts at big venues

764
00:44:51.119 --> 00:44:55.119
<v Speaker 3>and make a living. Music's been benefiting that for a

765
00:44:55.159 --> 00:45:00.360
<v Speaker 3>long time. Where now there's a bunch of smaller, just

766
00:45:00.400 --> 00:45:05.280
<v Speaker 3>smaller artists that feed our eclectic nature for differences. And

767
00:45:07.000 --> 00:45:07.960
<v Speaker 3>I think that's really cool.

768
00:45:08.280 --> 00:45:11.559
<v Speaker 1>No, I mean that's a really great perspective actually, because

769
00:45:11.599 --> 00:45:15.119
<v Speaker 1>it really makes me think that there is no giant

770
00:45:15.280 --> 00:45:20.000
<v Speaker 1>corporate job that you're a musician of a large you

771
00:45:20.000 --> 00:45:22.039
<v Speaker 1>know business. I mean orchestra may be the one that

772
00:45:22.079 --> 00:45:24.119
<v Speaker 1>comes to mind, or some sort of marching band, or

773
00:45:24.119 --> 00:45:26.599
<v Speaker 1>if you work for a sports team, right, you know,

774
00:45:26.639 --> 00:45:30.199
<v Speaker 1>they usually have large sections, but it's not that big

775
00:45:30.239 --> 00:45:32.280
<v Speaker 1>compared to tech organizations.

776
00:45:32.400 --> 00:45:34.039
<v Speaker 2>And it may mean that.

777
00:45:34.000 --> 00:45:38.079
<v Speaker 1>You know, we've seen the limit and personal brand identification

778
00:45:38.360 --> 00:45:41.559
<v Speaker 1>and then also really pushing that brand forward, like what

779
00:45:41.760 --> 00:45:44.960
<v Speaker 1>is your thing? Being a person on LinkedIn or Facebook

780
00:45:45.079 --> 00:45:46.960
<v Speaker 1>or wherever you want to post and having a blog

781
00:45:47.000 --> 00:45:49.840
<v Speaker 1>that explains what you're doing, Like it seems like a

782
00:45:49.920 --> 00:45:55.480
<v Speaker 1>personal entrepreneurship change that it really will be the innovation

783
00:45:55.840 --> 00:45:57.519
<v Speaker 1>in the tech space going forward.

784
00:45:58.639 --> 00:46:00.960
<v Speaker 3>Yeah, I mean if you could make us small software

785
00:46:01.960 --> 00:46:05.199
<v Speaker 3>that served a particular niche of people, like you know,

786
00:46:05.280 --> 00:46:09.840
<v Speaker 3>you made something for physical therapists that just really made

787
00:46:09.880 --> 00:46:16.239
<v Speaker 3>their lives easier. Sure, you might not get rich, you

788
00:46:16.360 --> 00:46:18.760
<v Speaker 3>might not go Ipo would be my example of that,

789
00:46:19.320 --> 00:46:23.239
<v Speaker 3>but if you had a stable base. I think thirty

790
00:46:23.239 --> 00:46:25.159
<v Speaker 3>seven Signals in a way has kind of been this

791
00:46:25.480 --> 00:46:29.159
<v Speaker 3>where you know, they have their their base camp subscribers

792
00:46:29.800 --> 00:46:33.119
<v Speaker 3>and there you know, their kind of area that they've covered.

793
00:46:33.119 --> 00:46:39.679
<v Speaker 3>People who love their software, and they've never taken a

794
00:46:39.719 --> 00:46:42.039
<v Speaker 3>ton of money, they've never gone into a ton of debt.

795
00:46:42.079 --> 00:46:46.440
<v Speaker 3>They just kind of, hey, we're we're fine operating in

796
00:46:46.639 --> 00:46:50.639
<v Speaker 3>the amount of subscribers that we have and seeing what

797
00:46:50.719 --> 00:46:54.320
<v Speaker 3>else they need, right and kind of building into that demand.

798
00:46:54.400 --> 00:46:57.599
<v Speaker 3>So the bootstrapping model, I think is going to come back.

799
00:46:57.639 --> 00:47:01.199
<v Speaker 3>And then the importance of listening to customers and being

800
00:47:01.239 --> 00:47:04.920
<v Speaker 3>willing to take ris for your your million subscribers rather

801
00:47:05.000 --> 00:47:08.400
<v Speaker 3>than trying to go super big. I think that's going

802
00:47:08.440 --> 00:47:10.440
<v Speaker 3>to be really really interesting.

803
00:47:10.719 --> 00:47:13.360
<v Speaker 1>It may not even be that big, honestly, Like I

804
00:47:13.400 --> 00:47:15.760
<v Speaker 1>was thinking about this recently, Like think about where you

805
00:47:15.840 --> 00:47:18.800
<v Speaker 1>are a physical location that you have access to that

806
00:47:18.840 --> 00:47:21.079
<v Speaker 1>no one else has access to because it's where you

807
00:47:21.119 --> 00:47:24.480
<v Speaker 1>are at. And so there's some small area and there's

808
00:47:24.480 --> 00:47:28.360
<v Speaker 1>some number of software engineers or entrepreneurs technical entrepreneurs per

809
00:47:28.559 --> 00:47:32.119
<v Speaker 1>per capita that are distributed amongst the world in some way,

810
00:47:32.239 --> 00:47:35.800
<v Speaker 1>like there are like not every physical therapist office of

811
00:47:35.840 --> 00:47:39.119
<v Speaker 1>physical therapy office needs your software, maybe just the ones

812
00:47:39.159 --> 00:47:41.519
<v Speaker 1>in your city or some part of your city, and

813
00:47:41.559 --> 00:47:45.679
<v Speaker 1>that could be your specific niche And like really it's

814
00:47:45.679 --> 00:47:47.159
<v Speaker 1>like who do you know, Like, like what do your

815
00:47:47.199 --> 00:47:49.760
<v Speaker 1>parents do, What do your friends' parents do, what do

816
00:47:49.800 --> 00:47:50.400
<v Speaker 1>your friends do?

817
00:47:50.719 --> 00:47:52.239
<v Speaker 2>Et cetera, et cetera in your network?

818
00:47:52.519 --> 00:47:55.320
<v Speaker 1>Just of those people you know, and I for sure

819
00:47:55.360 --> 00:47:58.360
<v Speaker 1>there's someone there who already has some need and that

820
00:47:58.400 --> 00:48:02.239
<v Speaker 1>could be your your job to build and maintain that

821
00:48:02.840 --> 00:48:03.719
<v Speaker 1>piece of software.

822
00:48:03.960 --> 00:48:06.000
<v Speaker 3>Yeah, I think I saw. I think it is one

823
00:48:06.000 --> 00:48:10.800
<v Speaker 3>of the thirty seven signals. Guys. He absolutely hated his

824
00:48:11.320 --> 00:48:16.920
<v Speaker 3>HOA software because they would they had parking reservations, so

825
00:48:17.360 --> 00:48:21.639
<v Speaker 3>there was some kind of app for managing parking, and

826
00:48:22.079 --> 00:48:23.840
<v Speaker 3>like every time he had to use it, he just

827
00:48:23.960 --> 00:48:26.840
<v Speaker 3>like died inside a little bit. And so he rewrote

828
00:48:26.880 --> 00:48:30.000
<v Speaker 3>that and sold it to his HOA to replace that

829
00:48:30.559 --> 00:48:32.840
<v Speaker 3>help them get it at a much like what he built.

830
00:48:32.880 --> 00:48:35.480
<v Speaker 3>He sold to them at a much lower price, and

831
00:48:35.559 --> 00:48:38.599
<v Speaker 3>wherever they were getting that software from they could discontinue

832
00:48:38.639 --> 00:48:41.559
<v Speaker 3>that and then he could continue to add the features

833
00:48:42.000 --> 00:48:44.679
<v Speaker 3>for them. And then that grew to a couple other

834
00:48:44.880 --> 00:48:52.079
<v Speaker 3>Hoas and it became a kind of a positive investment

835
00:48:52.440 --> 00:48:55.400
<v Speaker 3>right for him. So I agree with you. I think

836
00:48:55.639 --> 00:49:01.039
<v Speaker 3>like maybe that that micro niche We built dock works

837
00:49:02.440 --> 00:49:04.880
<v Speaker 3>a few years ago. We built the software called dockworks,

838
00:49:04.880 --> 00:49:08.159
<v Speaker 3>and it was you could if you were worked on

839
00:49:08.280 --> 00:49:13.159
<v Speaker 3>marine you're in the marine service industry, you really couldn't

840
00:49:13.159 --> 00:49:15.719
<v Speaker 3>find a CRM that allowed you to model the boats

841
00:49:15.880 --> 00:49:17.880
<v Speaker 3>or the boat inventory. You could go use like shop

842
00:49:17.920 --> 00:49:24.039
<v Speaker 3>Monkey or some of the other workflow management softwares, but

843
00:49:24.320 --> 00:49:27.920
<v Speaker 3>in shop Monkey it was a car, so you couldn't

844
00:49:28.119 --> 00:49:30.800
<v Speaker 3>you can put like some boats have four engines, you know,

845
00:49:31.559 --> 00:49:34.079
<v Speaker 3>like tons of engines, so that the modeling was all

846
00:49:34.119 --> 00:49:36.760
<v Speaker 3>wrong and you were like kind of shoehning it. So

847
00:49:36.800 --> 00:49:41.039
<v Speaker 3>we started talking to these marine service companies about like,

848
00:49:41.079 --> 00:49:44.320
<v Speaker 3>what do you need that's unique to marine services, And

849
00:49:44.360 --> 00:49:47.239
<v Speaker 3>so the core of it was still workflow management, invoiceeing,

850
00:49:47.280 --> 00:49:52.159
<v Speaker 3>work orders, that kind of stuff, payment, but to make

851
00:49:52.239 --> 00:49:55.559
<v Speaker 3>it tailored for their business. And we ended up selling

852
00:49:55.599 --> 00:49:59.239
<v Speaker 3>that to dock Master, who is a really great home

853
00:49:59.519 --> 00:50:04.599
<v Speaker 3>for that because they helped marinas manage the the slots

854
00:50:05.039 --> 00:50:07.039
<v Speaker 3>for the for the boats. So it had a great

855
00:50:07.079 --> 00:50:12.199
<v Speaker 3>time learning all about marine language because boating is a

856
00:50:12.480 --> 00:50:16.440
<v Speaker 3>boating and sailing is a whole other vocabulary. But it

857
00:50:16.519 --> 00:50:19.599
<v Speaker 3>was a really fun, you know, little adventure to build

858
00:50:19.599 --> 00:50:22.840
<v Speaker 3>a SaaS tool and find a really good home for it,

859
00:50:22.920 --> 00:50:24.800
<v Speaker 3>and I think overall it was a success.

860
00:50:25.079 --> 00:50:27.159
<v Speaker 1>Yeah, I don't think anyone looked at their ERP system

861
00:50:27.320 --> 00:50:32.239
<v Speaker 1>was like I love this, right, I mean, I know

862
00:50:32.239 --> 00:50:35.559
<v Speaker 1>a lot of people are using something, and I think

863
00:50:37.639 --> 00:50:40.519
<v Speaker 1>SAP is the you know, the enterprise, big one out there,

864
00:50:40.559 --> 00:50:44.760
<v Speaker 1>but there's it had been an explosion of micro ERP

865
00:50:44.880 --> 00:50:48.639
<v Speaker 1>is usually built by the company itself, like we need

866
00:50:48.639 --> 00:50:51.360
<v Speaker 1>something probably from Excel sheets or even a word document

867
00:50:51.800 --> 00:50:56.599
<v Speaker 1>or what's the worse emails often and yeah, I mean

868
00:50:56.599 --> 00:50:58.920
<v Speaker 1>that's a really good example of just even managing that

869
00:50:59.039 --> 00:51:02.960
<v Speaker 1>automatically and using your network to find and then build that.

870
00:51:03.159 --> 00:51:06.400
<v Speaker 1>And you didn't even have to be an expert to start, right,

871
00:51:06.400 --> 00:51:08.079
<v Speaker 1>you know. It's like, hey, you know you're suffering in

872
00:51:08.119 --> 00:51:10.920
<v Speaker 1>some way. How do we how do we turn that around?

873
00:51:11.559 --> 00:51:11.760
<v Speaker 3>Yeah?

874
00:51:11.760 --> 00:51:12.320
<v Speaker 2>Great story.

875
00:51:12.719 --> 00:51:14.639
<v Speaker 3>Yeah, I love that. And I think at the at

876
00:51:14.639 --> 00:51:17.280
<v Speaker 3>the core of this, it's like, what is your mindset?

877
00:51:17.320 --> 00:51:20.639
<v Speaker 3>If your mindset is like based on a scarcity, like

878
00:51:20.760 --> 00:51:24.079
<v Speaker 3>oh no, there's you know, there's very few clients in

879
00:51:24.119 --> 00:51:26.679
<v Speaker 3>my space to work with, then of course you will

880
00:51:26.719 --> 00:51:32.039
<v Speaker 3>operate as if like it's scarce, right, But and it

881
00:51:32.119 --> 00:51:35.320
<v Speaker 3>may seem cliche to certain folks, but this abundance mindset

882
00:51:35.360 --> 00:51:38.519
<v Speaker 3>of like there is plenty of opportunity. I just have

883
00:51:38.599 --> 00:51:42.360
<v Speaker 3>to apply myself to the opportunity that I find. I

884
00:51:42.360 --> 00:51:45.960
<v Speaker 3>think it's just an all around healthier mindset and and

885
00:51:46.000 --> 00:51:50.639
<v Speaker 3>I would argue more true, there's tons of opportunity. But

886
00:51:50.719 --> 00:51:54.119
<v Speaker 3>if I hear this a lot from CEOs, well, my

887
00:51:54.280 --> 00:51:58.760
<v Speaker 3>particular group of users is super hard to market to. Like, Okay, well,

888
00:51:58.800 --> 00:52:01.400
<v Speaker 3>if you believe that, then that will of course be true.

889
00:52:01.599 --> 00:52:04.199
<v Speaker 3>Your your audience will be super hard to market to.

890
00:52:05.000 --> 00:52:08.800
<v Speaker 3>But re asking the question, well, where are where is

891
00:52:08.880 --> 00:52:11.599
<v Speaker 3>my audience? What are they looking at? How can I

892
00:52:11.679 --> 00:52:16.360
<v Speaker 3>be there when they're when they're thinking and consuming content

893
00:52:17.079 --> 00:52:21.000
<v Speaker 3>is opening folks up to a whole new kind of

894
00:52:21.039 --> 00:52:25.159
<v Speaker 3>marketing that usually involves some form of content creation or

895
00:52:25.199 --> 00:52:29.440
<v Speaker 3>like you said, founder branding. But but it just takes

896
00:52:29.480 --> 00:52:33.159
<v Speaker 3>that like that belief that they are there. My product

897
00:52:33.760 --> 00:52:35.840
<v Speaker 3>is meeting a need. That's why I built it, that's

898
00:52:35.840 --> 00:52:38.679
<v Speaker 3>why I love it, and I just need to find

899
00:52:38.679 --> 00:52:41.800
<v Speaker 3>the right way to share this with them. And being

900
00:52:41.880 --> 00:52:45.960
<v Speaker 3>understood is my responsibility. It's not their responsibility to understand.

901
00:52:46.480 --> 00:52:48.800
<v Speaker 3>It's my responsibility to get in front of them and

902
00:52:48.840 --> 00:52:53.280
<v Speaker 3>share my product or service as many times as it

903
00:52:53.320 --> 00:52:56.800
<v Speaker 3>is needed for them to for them to see the value.

904
00:52:57.039 --> 00:52:59.920
<v Speaker 1>Yeah, no, I think it's a really great piece of motivation,

905
00:53:00.079 --> 00:53:03.039
<v Speaker 1>motivational wisdom. Mine the one, the one that stuck with

906
00:53:03.119 --> 00:53:08.119
<v Speaker 1>me for a while is like, it wasn't always Google

907
00:53:08.280 --> 00:53:11.079
<v Speaker 1>that was the you know, best known search engine in

908
00:53:11.159 --> 00:53:13.719
<v Speaker 1>the world. And I hear way too often that, oh,

909
00:53:13.760 --> 00:53:16.079
<v Speaker 1>you know, I can't compete with this company who does

910
00:53:16.119 --> 00:53:19.079
<v Speaker 1>it way better than what I have right now. And

911
00:53:19.199 --> 00:53:21.679
<v Speaker 1>I'm telling you, the company you're competing with isn't Google.

912
00:53:22.360 --> 00:53:25.199
<v Speaker 1>So like, you know, you could be the one, like

913
00:53:25.239 --> 00:53:26.960
<v Speaker 1>that could be your thing. You know, you weren't the

914
00:53:27.000 --> 00:53:29.320
<v Speaker 1>leader and then you became the leader, and understanding what

915
00:53:29.360 --> 00:53:31.559
<v Speaker 1>that difference is, uh, and what it has to be

916
00:53:32.239 --> 00:53:35.760
<v Speaker 1>is really what makes the product successful. And if you

917
00:53:35.800 --> 00:53:38.199
<v Speaker 1>believe that you can't beat them, then for sure, then

918
00:53:38.480 --> 00:53:39.639
<v Speaker 1>you're you're not going to do.

919
00:53:39.639 --> 00:53:43.000
<v Speaker 3>That, right right, Yeah, I mean yeah, And there's so

920
00:53:43.039 --> 00:53:46.239
<v Speaker 3>many levers for you to be to be different. I mean,

921
00:53:46.280 --> 00:53:50.480
<v Speaker 3>for us, we're in a super competitive space, but I

922
00:53:50.599 --> 00:53:55.880
<v Speaker 3>understand that our relationship with a particular person, a particular

923
00:53:55.920 --> 00:54:00.360
<v Speaker 3>client is what really matters, because then we'll we'll get

924
00:54:00.360 --> 00:54:03.920
<v Speaker 3>the referral, the warm referral, We'll so we're not going

925
00:54:03.960 --> 00:54:08.400
<v Speaker 3>to worry about what would other people are in the space.

926
00:54:08.440 --> 00:54:10.400
<v Speaker 3>We're going to worry about what we do and do

927
00:54:10.519 --> 00:54:15.239
<v Speaker 3>well and like really double down on our culture and

928
00:54:15.360 --> 00:54:17.000
<v Speaker 3>make sure that we work with people who are the

929
00:54:17.079 --> 00:54:20.559
<v Speaker 3>right culture fit for us. And I think in that way,

930
00:54:20.599 --> 00:54:25.280
<v Speaker 3>the world is really big and we'll we'll we'll find

931
00:54:25.280 --> 00:54:27.239
<v Speaker 3>those we will find those people that we can treat

932
00:54:27.280 --> 00:54:27.960
<v Speaker 3>really special.

933
00:54:30.599 --> 00:54:31.360
<v Speaker 2>Yeah, I hear you're.

934
00:54:31.239 --> 00:54:35.440
<v Speaker 1>Talking about all these different topics that you putting words

935
00:54:35.440 --> 00:54:37.079
<v Speaker 1>to a lot of the thoughts that that I've had.

936
00:54:37.159 --> 00:54:39.920
<v Speaker 1>I wish I had an excuse being someone on prem

937
00:54:40.320 --> 00:54:43.880
<v Speaker 1>or using Kupernetes that we can go it by Particle forty.

938
00:54:43.639 --> 00:54:44.320
<v Speaker 2>One's help here.

939
00:54:45.199 --> 00:54:47.079
<v Speaker 1>But you know, that's a good good reminder that really

940
00:54:47.079 --> 00:54:49.679
<v Speaker 1>you don't even have to be a fundamentally tech company

941
00:54:49.840 --> 00:54:53.920
<v Speaker 1>focused in order to find opportunities for pulling in technology

942
00:54:54.000 --> 00:54:56.760
<v Speaker 1>or changing something that you're doing to reduce costs or

943
00:54:56.840 --> 00:54:58.559
<v Speaker 1>stay ahead of the game, et cetera.

944
00:54:59.119 --> 00:55:02.239
<v Speaker 3>Well, that's why I add I did fractional CTO Services

945
00:55:02.320 --> 00:55:04.280
<v Speaker 3>or CTO Advisory, And I don't mean for that to

946
00:55:04.280 --> 00:55:07.079
<v Speaker 3>be a plug. I just mean that, like I love

947
00:55:07.360 --> 00:55:13.880
<v Speaker 3>working on the mindset around entrepreneurialism and the mindset around

948
00:55:13.880 --> 00:55:20.960
<v Speaker 3>business growth and the process for that. As I meet entrepreneurs,

949
00:55:21.440 --> 00:55:25.639
<v Speaker 3>so many of them are hustling. So things like having

950
00:55:25.639 --> 00:55:28.320
<v Speaker 3>a plan on the page, understanding your mission and values,

951
00:55:28.519 --> 00:55:30.599
<v Speaker 3>what are your ninety day goals? How are you applying

952
00:55:30.599 --> 00:55:34.440
<v Speaker 3>those nineties Just even some time compression from the annual

953
00:55:34.480 --> 00:55:37.360
<v Speaker 3>planning cycle to a quarterly planning cycle can be such

954
00:55:37.400 --> 00:55:41.599
<v Speaker 3>a game changer, not only for the leader but for

955
00:55:41.679 --> 00:55:44.920
<v Speaker 3>the team too, like, hey, what are we trying to Like, yeah,

956
00:55:44.920 --> 00:55:48.920
<v Speaker 3>we set those annual goals, but so time compression. There's

957
00:55:48.960 --> 00:55:51.039
<v Speaker 3>just a lot of things that I'm really passionate about

958
00:55:51.079 --> 00:55:56.800
<v Speaker 3>that I get to expose in that fractional CTO area.

959
00:55:57.239 --> 00:56:00.519
<v Speaker 3>Whether the end result is to many of my fractional

960
00:56:00.519 --> 00:56:03.199
<v Speaker 3>CTO clients, they already have vendors that they're quite happy with,

961
00:56:03.679 --> 00:56:06.800
<v Speaker 3>but they need help with the language. So they want

962
00:56:06.800 --> 00:56:09.760
<v Speaker 3>to speak in results language. The vendor wants to speak

963
00:56:09.760 --> 00:56:13.280
<v Speaker 3>in solutions language. We need to have good currency for

964
00:56:13.360 --> 00:56:16.639
<v Speaker 3>how to bridge that gap, and so like, yeah, I

965
00:56:16.679 --> 00:56:22.199
<v Speaker 3>just love working with folks on really the strategy and

966
00:56:22.239 --> 00:56:25.079
<v Speaker 3>the business at large, and then how technology accelerates that.

967
00:56:25.800 --> 00:56:29.119
<v Speaker 1>Has there been one particular vertical that seems like it's

968
00:56:29.159 --> 00:56:32.199
<v Speaker 1>been coming up more and more, And say the last

969
00:56:32.320 --> 00:56:35.360
<v Speaker 1>year than historically that you've focused then.

970
00:56:36.280 --> 00:56:40.119
<v Speaker 3>So by design, I love legal services. I built a

971
00:56:40.159 --> 00:56:44.239
<v Speaker 3>company and sold it to Legal Zoom. I love industries

972
00:56:44.320 --> 00:56:46.840
<v Speaker 3>that are a little more on the aniquated side because

973
00:56:46.880 --> 00:56:51.159
<v Speaker 3>there's just more opportunity for things like robotic process automation

974
00:56:51.719 --> 00:56:56.119
<v Speaker 3>or just things that folks feel is going to be

975
00:56:56.679 --> 00:56:59.840
<v Speaker 3>not possible, and so I love that. My first business

976
00:57:00.199 --> 00:57:02.639
<v Speaker 3>in travel, you know, travel was all on a green

977
00:57:02.679 --> 00:57:06.679
<v Speaker 3>screen and so to you know, to do automate automate

978
00:57:06.719 --> 00:57:10.239
<v Speaker 3>travel ticketing, and that just Snowbay thought you could do that,

979
00:57:10.400 --> 00:57:13.519
<v Speaker 3>you'd had to punch into the green screen. So yeah,

980
00:57:13.519 --> 00:57:16.920
<v Speaker 3>I love some of those more antiquated industries that still

981
00:57:16.960 --> 00:57:20.360
<v Speaker 3>need still need love and can get to the next level.

982
00:57:22.440 --> 00:57:24.039
<v Speaker 2>I absolutely think that's great.

983
00:57:24.079 --> 00:57:27.760
<v Speaker 1>I remember working at some regulated industries and when it

984
00:57:27.800 --> 00:57:30.360
<v Speaker 1>came to software processes, hearing so many times we can't

985
00:57:30.360 --> 00:57:30.639
<v Speaker 1>do that.

986
00:57:30.719 --> 00:57:31.679
<v Speaker 2>We have some regulation.

987
00:57:32.039 --> 00:57:34.840
<v Speaker 1>I like I having known the regulation, I'd like point

988
00:57:34.880 --> 00:57:37.760
<v Speaker 1>me to the line that says that we can't as

989
00:57:37.800 --> 00:57:42.079
<v Speaker 1>an aerospace or healthcare, because for sure there is nothing

990
00:57:42.159 --> 00:57:45.000
<v Speaker 1>like that there. We can build the process which matches

991
00:57:45.039 --> 00:57:47.599
<v Speaker 1>the regulation, but you do need someone to come in

992
00:57:47.639 --> 00:57:51.320
<v Speaker 1>from the outside that has that mindset has worked either

993
00:57:51.400 --> 00:57:54.440
<v Speaker 1>in and around it, or really had the fundamental knowledge

994
00:57:54.440 --> 00:57:57.079
<v Speaker 1>about what the regulations are, what works in the industry

995
00:57:57.079 --> 00:57:59.960
<v Speaker 1>as a whole, to apply it to that specific business

996
00:58:00.079 --> 00:58:01.679
<v Speaker 1>to help them over the hurdle.

997
00:58:02.239 --> 00:58:05.400
<v Speaker 3>Yeah, online advertising has been a really key space for

998
00:58:05.519 --> 00:58:09.880
<v Speaker 3>this because as the privacy is the desire for privacy

999
00:58:09.960 --> 00:58:16.239
<v Speaker 3>has increased, the ability to target dynamically has decreased. So

1000
00:58:16.719 --> 00:58:19.800
<v Speaker 3>then there's a lot of like privacy people who can

1001
00:58:19.880 --> 00:58:24.079
<v Speaker 3>help you anonymize, like understand that you're anonymizing the information

1002
00:58:24.480 --> 00:58:28.639
<v Speaker 3>you're you're still making reasonable decisions on where to where

1003
00:58:28.679 --> 00:58:31.840
<v Speaker 3>to show, what ads, how to make the match, but

1004
00:58:31.880 --> 00:58:33.679
<v Speaker 3>you're just having to be a little safer with it.

1005
00:58:33.760 --> 00:58:35.679
<v Speaker 3>So there were a lot of dark arts going on

1006
00:58:35.760 --> 00:58:38.639
<v Speaker 3>in online advertising for a long time, and it's cool

1007
00:58:38.679 --> 00:58:43.119
<v Speaker 3>to see folks kind of clean that up. I still

1008
00:58:43.119 --> 00:58:48.159
<v Speaker 3>want email to get fully disrupted, you know, something at

1009
00:58:48.159 --> 00:58:52.519
<v Speaker 3>the intersection of like calendly and spam email and like

1010
00:58:52.559 --> 00:58:56.119
<v Speaker 3>what products and services am I open to hearing about

1011
00:58:58.119 --> 00:59:00.440
<v Speaker 3>and some kind of you know, match make there. I

1012
00:59:00.440 --> 00:59:02.039
<v Speaker 3>think email is super broken.

1013
00:59:02.760 --> 00:59:07.360
<v Speaker 1>Do you mean for the getting emails between like in

1014
00:59:07.360 --> 00:59:12.320
<v Speaker 1>your personal network or from businesses like transactional.

1015
00:59:11.639 --> 00:59:12.679
<v Speaker 2>Stuff like orders.

1016
00:59:12.920 --> 00:59:16.639
<v Speaker 3>Yeah, it's just for advertisements, yeah, all all of the above.

1017
00:59:16.880 --> 00:59:21.199
<v Speaker 3>Like what I'm experiencing is that I hand out my

1018
00:59:21.320 --> 00:59:24.280
<v Speaker 3>calendar link to anybody who I want to speak with,

1019
00:59:25.159 --> 00:59:30.440
<v Speaker 3>and I would love to exchange value, like exchange value,

1020
00:59:30.480 --> 00:59:34.199
<v Speaker 3>not even a transaction, but just exchange value. But to

1021
00:59:34.280 --> 00:59:39.400
<v Speaker 3>have to meet new people through email is just like

1022
00:59:39.440 --> 00:59:41.880
<v Speaker 3>everybody's trying to meet everybody through email and it's just

1023
00:59:41.920 --> 00:59:46.119
<v Speaker 3>a big cluster. So some kind of some kind of

1024
00:59:46.199 --> 00:59:48.639
<v Speaker 3>mediary there where I can say, hey, I'm open to

1025
00:59:48.719 --> 00:59:53.440
<v Speaker 3>this type of conversation. You know, LinkedIn has probably taken

1026
00:59:53.519 --> 00:59:57.039
<v Speaker 3>some of that where everybody's now spamming LinkedIn, But it

1027
00:59:57.079 --> 01:00:01.239
<v Speaker 3>seems like some kind of pay at play, like hey,

1028
01:00:01.360 --> 01:00:07.880
<v Speaker 3>I am open to talking to the cloud providers if

1029
01:00:07.920 --> 01:00:10.599
<v Speaker 3>you would, you know, if you'll pay a small hourly rate,

1030
01:00:10.679 --> 01:00:14.559
<v Speaker 3>then you can come pitch me. You know, something like this.

1031
01:00:14.960 --> 01:00:16.719
<v Speaker 2>I just read this. I don't remember what it is.

1032
01:00:16.760 --> 01:00:20.559
<v Speaker 1>There is for sure this product that is like subject

1033
01:00:20.599 --> 01:00:24.400
<v Speaker 1>Matter Experts for sale where people can actually search for that.

1034
01:00:24.519 --> 01:00:28.599
<v Speaker 1>I don't recall what the product was that was doing it.

1035
01:00:28.599 --> 01:00:32.000
<v Speaker 1>It's one of the fractional spaces that I'm in. Suggested

1036
01:00:32.039 --> 01:00:34.199
<v Speaker 1>that as an option. I haven't really checked it out,

1037
01:00:34.239 --> 01:00:37.800
<v Speaker 1>but that's what that sort of reminds me of my company. Actually,

1038
01:00:37.800 --> 01:00:40.760
<v Speaker 1>we've gone down the whole part like middle area, like

1039
01:00:40.800 --> 01:00:44.920
<v Speaker 1>not quite the advertisement, but giving out personal like individualized

1040
01:00:44.920 --> 01:00:48.719
<v Speaker 1>email addresses to people per product they log in with,

1041
01:00:48.840 --> 01:00:52.840
<v Speaker 1>so like we're a login provider and also everything else

1042
01:00:52.840 --> 01:00:55.280
<v Speaker 1>for in the B to B space and for the

1043
01:00:55.360 --> 01:00:58.639
<v Speaker 1>end users, individual email addresses for them, so that only

1044
01:00:58.679 --> 01:01:02.159
<v Speaker 1>that particular target can email them with the things that

1045
01:01:02.199 --> 01:01:05.320
<v Speaker 1>they are expecting from there, and that I think really

1046
01:01:05.320 --> 01:01:06.599
<v Speaker 1>cuts down on some of the noise.

1047
01:01:06.639 --> 01:01:09.199
<v Speaker 2>I mean, obviously we're not their only email provider.

1048
01:01:09.599 --> 01:01:12.519
<v Speaker 1>In that regard, but it does help eliminate when that

1049
01:01:12.679 --> 01:01:15.760
<v Speaker 1>email provider gets popped or you know, our customer who

1050
01:01:16.400 --> 01:01:19.119
<v Speaker 1>is set up somewhere and they s build their whole

1051
01:01:19.199 --> 01:01:22.280
<v Speaker 1>database of email addresses. Well, like we can just shut

1052
01:01:22.280 --> 01:01:24.559
<v Speaker 1>that off because of a unique idea in.

1053
01:01:24.800 --> 01:01:25.480
<v Speaker 2>Each one of those.

1054
01:01:25.519 --> 01:01:27.440
<v Speaker 1>But yeah, there's they're for sure a bunch of different

1055
01:01:27.519 --> 01:01:31.159
<v Speaker 1>levels here that just don't have good solutions for Yeah.

1056
01:01:31.440 --> 01:01:32.320
<v Speaker 3>Yeah, a lot of noise.

1057
01:01:32.960 --> 01:01:36.760
<v Speaker 1>Yeah, So I think that's probably a good leaving off

1058
01:01:36.800 --> 01:01:39.880
<v Speaker 1>point rather than opening that can of worms to go

1059
01:01:40.079 --> 01:01:40.599
<v Speaker 1>further in.

1060
01:01:40.840 --> 01:01:43.159
<v Speaker 2>And I'll say, should we do some picks?

1061
01:01:43.800 --> 01:01:46.960
<v Speaker 3>Sure? Sure, yeah, I think my pick for today is

1062
01:01:46.960 --> 01:01:50.960
<v Speaker 3>a book. The author's name as Byron Katie and the

1063
01:01:50.960 --> 01:01:55.480
<v Speaker 3>book is called Loving. What is the kind of the

1064
01:01:55.559 --> 01:01:59.360
<v Speaker 3>gist of it is? We all have thoughts that are

1065
01:01:59.400 --> 01:02:05.199
<v Speaker 3>kind of stories we tell ourselves, you know. Maybe the

1066
01:02:05.199 --> 01:02:08.719
<v Speaker 3>little edgy metaphor is like when my wife pulls the

1067
01:02:08.760 --> 01:02:12.079
<v Speaker 3>pillow up in front of her in between us at night, like, well,

1068
01:02:12.119 --> 01:02:14.400
<v Speaker 3>my life, my wife doesn't like me, so that may

1069
01:02:14.400 --> 01:02:18.119
<v Speaker 3>be a thought that I have at that particular moment,

1070
01:02:18.800 --> 01:02:23.079
<v Speaker 3>and so she goes through a somewhat of a meditative diagno,

1071
01:02:23.239 --> 01:02:26.480
<v Speaker 3>like a meditative process of asking like what is the thought?

1072
01:02:27.440 --> 01:02:29.519
<v Speaker 3>Is that thought true? Like can you know for sure

1073
01:02:29.559 --> 01:02:32.639
<v Speaker 3>that that thought is true? And then what would your

1074
01:02:32.679 --> 01:02:36.320
<v Speaker 3>life be like without the thought? And then a turnaround,

1075
01:02:36.360 --> 01:02:39.599
<v Speaker 3>which is you kind of say the thought, well maybe

1076
01:02:39.679 --> 01:02:42.519
<v Speaker 3>I don't really like me or you, you know you

1077
01:02:42.519 --> 01:02:48.360
<v Speaker 3>you try different possibilities around around that thought, and what

1078
01:02:48.360 --> 01:02:54.400
<v Speaker 3>you're trying to arrive at is like a more to

1079
01:02:54.519 --> 01:02:57.880
<v Speaker 3>observe reality, being a lover of reality, rather than these

1080
01:02:57.880 --> 01:03:00.760
<v Speaker 3>stories that we tell ourselves. If you can't take a

1081
01:03:00.800 --> 01:03:04.800
<v Speaker 3>picture of it, it's not actually true. It's this meaning

1082
01:03:04.840 --> 01:03:07.960
<v Speaker 3>that I'm interpreting from the events around me, the story

1083
01:03:07.960 --> 01:03:10.880
<v Speaker 3>that I tell myself about that. And I find that,

1084
01:03:11.000 --> 01:03:15.000
<v Speaker 3>like our problems, our problems become problems because of the

1085
01:03:15.000 --> 01:03:17.760
<v Speaker 3>way we think about them. And so I'm just really

1086
01:03:17.840 --> 01:03:20.559
<v Speaker 3>enjoying this book. I'm kind of savoring it because it's

1087
01:03:20.599 --> 01:03:23.840
<v Speaker 3>this uh you know, it's really helping with like negative

1088
01:03:23.840 --> 01:03:28.760
<v Speaker 3>self talk and just like, well, is that really true

1089
01:03:30.559 --> 01:03:33.760
<v Speaker 3>that you know I have horribly critical I think in

1090
01:03:33.800 --> 01:03:37.079
<v Speaker 3>the past I've had a horribly critical self talk, and

1091
01:03:37.119 --> 01:03:40.119
<v Speaker 3>so kind of grabbing those thoughts, those negative self talk

1092
01:03:40.199 --> 01:03:43.760
<v Speaker 3>and then going through this four question process has really

1093
01:03:43.800 --> 01:03:48.760
<v Speaker 3>helped to transform my self talk into something more true

1094
01:03:49.519 --> 01:03:51.800
<v Speaker 3>than the meanings that I was, you know, more an

1095
01:03:51.840 --> 01:03:56.360
<v Speaker 3>appreciator of reality rather than than the man, you're such

1096
01:03:56.360 --> 01:03:59.440
<v Speaker 3>an idiot, you know you were you missed that meeting

1097
01:03:59.480 --> 01:04:02.760
<v Speaker 3>again or or whatever, like so like is that true?

1098
01:04:02.800 --> 01:04:06.400
<v Speaker 3>And I know for sure that that is true? And yeah,

1099
01:04:06.480 --> 01:04:09.840
<v Speaker 3>so Loving What Is by Byron Katie.

1100
01:04:10.760 --> 01:04:13.719
<v Speaker 1>Well, it sounds like definitely on the road to enlightenment there,

1101
01:04:16.039 --> 01:04:19.159
<v Speaker 1>it's a good book. Yeah, I mean the things that

1102
01:04:19.159 --> 01:04:22.639
<v Speaker 1>come to mind for me on that are people project

1103
01:04:22.639 --> 01:04:25.039
<v Speaker 1>a lot like you don't know how it is, and

1104
01:04:25.079 --> 01:04:28.440
<v Speaker 1>you often substitute what you own, what you think you

1105
01:04:28.440 --> 01:04:30.880
<v Speaker 1>would do in a circumstance for what is actually happening.

1106
01:04:31.559 --> 01:04:32.519
<v Speaker 2>So it comes from internal.

1107
01:04:32.840 --> 01:04:34.800
<v Speaker 1>The other one, I think the life lesson that I

1108
01:04:34.880 --> 01:04:37.639
<v Speaker 1>learned a long time ago was it's probably not about you.

1109
01:04:39.320 --> 01:04:41.920
<v Speaker 1>And that's sort of a hard one to get through because

1110
01:04:41.920 --> 01:04:44.559
<v Speaker 1>you know, it's my life, like everything's about me, and

1111
01:04:44.679 --> 01:04:48.000
<v Speaker 1>realizing that, like, whatever is happening, especially like people responding

1112
01:04:48.039 --> 01:04:51.599
<v Speaker 1>to emails or messages, like it probably literally.

1113
01:04:51.199 --> 01:04:54.280
<v Speaker 2>Has nothing to do with you, of why someone's not responding.

1114
01:04:55.519 --> 01:04:58.039
<v Speaker 3>Yeah, I had a calendly link. I give it to

1115
01:04:58.039 --> 01:05:00.840
<v Speaker 3>all my clients like hey, but you know, really inviting

1116
01:05:00.880 --> 01:05:03.000
<v Speaker 3>them to any of my free time if they want

1117
01:05:03.039 --> 01:05:07.400
<v Speaker 3>to discuss something. And I love that. But one particular client,

1118
01:05:07.480 --> 01:05:09.679
<v Speaker 3>I just like I was dreading the meeting that was

1119
01:05:09.719 --> 01:05:12.400
<v Speaker 3>coming up that they had kind of spontaneously booked, and

1120
01:05:12.440 --> 01:05:15.599
<v Speaker 3>so I a journal to kind of work through these

1121
01:05:15.679 --> 01:05:19.960
<v Speaker 3>these thoughts like why am I dreading this meeting? What

1122
01:05:20.039 --> 01:05:22.840
<v Speaker 3>is it that? What is the thought? First off, like oh,

1123
01:05:22.880 --> 01:05:27.159
<v Speaker 3>they're they're probably going to complain, and like, well is

1124
01:05:27.199 --> 01:05:30.639
<v Speaker 3>that really true? And is there is there anything about

1125
01:05:30.639 --> 01:05:34.760
<v Speaker 3>our performance. That's really sure, there could be, but I

1126
01:05:34.760 --> 01:05:38.400
<v Speaker 3>don't see it. And what I came to was that

1127
01:05:38.480 --> 01:05:42.239
<v Speaker 3>they probably just need help. So for me, I went from, oh,

1128
01:05:42.280 --> 01:05:45.079
<v Speaker 3>my goodness, I'm dreading this meeting because they're probably going

1129
01:05:45.159 --> 01:05:47.800
<v Speaker 3>to complain. I was already getting ready to be defensive.

1130
01:05:47.880 --> 01:05:51.119
<v Speaker 3>I was even processing what they might complain about and

1131
01:05:51.119 --> 01:05:52.880
<v Speaker 3>how I was going to defend that. And I was

1132
01:05:52.920 --> 01:05:57.480
<v Speaker 3>in the super defensive cycle and the meeting hadn't even

1133
01:05:57.519 --> 01:06:01.639
<v Speaker 3>happened yet. So then by kind of processing through it

1134
01:06:01.679 --> 01:06:04.480
<v Speaker 3>and going through those four questions, I was like, you know,

1135
01:06:04.559 --> 01:06:07.960
<v Speaker 3>what's what's actually true is that they need help. They've

1136
01:06:07.960 --> 01:06:11.679
<v Speaker 3>they've scheduled this meeting with me because they need help.

1137
01:06:11.760 --> 01:06:14.480
<v Speaker 3>They're investing in technology, they want to make sure that

1138
01:06:14.519 --> 01:06:18.159
<v Speaker 3>there's ROI they need help to make sure. Wait, that's

1139
01:06:18.159 --> 01:06:21.000
<v Speaker 3>what I'm here for. That's actually my purpose, that's that's

1140
01:06:21.000 --> 01:06:24.639
<v Speaker 3>my mission. And so then I got really excited to

1141
01:06:24.639 --> 01:06:27.639
<v Speaker 3>tend like a complete turnaround to like, Wow, I get

1142
01:06:27.639 --> 01:06:29.880
<v Speaker 3>to go to this meeting because I get to help

1143
01:06:29.920 --> 01:06:35.079
<v Speaker 3>this client figure out, you know, their concerns. And you know,

1144
01:06:35.239 --> 01:06:38.639
<v Speaker 3>maybe two percent of that meeting was constructive criticism. The

1145
01:06:38.679 --> 01:06:43.159
<v Speaker 3>rest of it was just helping them move just strategically

1146
01:06:43.239 --> 01:06:47.480
<v Speaker 3>through what they were what they were doing. And yeah,

1147
01:06:47.559 --> 01:06:49.559
<v Speaker 3>so to be able to turn that feeling of dread

1148
01:06:49.559 --> 01:06:53.719
<v Speaker 3>into feeling of excitement was was kind of what I picked.

1149
01:06:53.519 --> 01:06:56.159
<v Speaker 2>Up from this pick amazing.

1150
01:06:57.599 --> 01:07:01.320
<v Speaker 1>Okay, so I actually have two picks for today. The

1151
01:07:01.320 --> 01:07:05.119
<v Speaker 1>first one is, I think as a show, we're thinking

1152
01:07:05.119 --> 01:07:10.719
<v Speaker 1>about adding sponsorships for anyone that's interested in having their

1153
01:07:10.920 --> 01:07:12.519
<v Speaker 1>little blurb be something that we.

1154
01:07:12.480 --> 01:07:14.239
<v Speaker 2>Say and share with our audience.

1155
01:07:14.280 --> 01:07:16.159
<v Speaker 1>I don't know if anyone's actually interested in that, but

1156
01:07:16.239 --> 01:07:19.239
<v Speaker 1>I'll drop that there. Something will And I decided and

1157
01:07:19.320 --> 01:07:21.639
<v Speaker 1>the official pick for today will be a book by

1158
01:07:21.679 --> 01:07:23.559
<v Speaker 1>Adam Grant called Give and Take.

1159
01:07:24.480 --> 01:07:26.239
<v Speaker 2>It's about how the world is made.

1160
01:07:26.079 --> 01:07:30.239
<v Speaker 1>Up of potentially different kinds of personas that fall into givers,

1161
01:07:30.320 --> 01:07:34.639
<v Speaker 1>takers and matchers, and who is most successful in different

1162
01:07:34.719 --> 01:07:38.199
<v Speaker 1>sorts of engagements and environments and what that means and

1163
01:07:38.280 --> 01:07:41.800
<v Speaker 1>how you can recognize who is which one and what

1164
01:07:41.960 --> 01:07:45.039
<v Speaker 1>kind you are and what that means for your relationships

1165
01:07:45.079 --> 01:07:46.639
<v Speaker 1>and how you can work efficiently.

1166
01:07:49.079 --> 01:07:52.599
<v Speaker 3>I love that. I love that. Given. Yeah, I was

1167
01:07:52.639 --> 01:07:55.840
<v Speaker 3>once in a group exercise. It was about thirty people

1168
01:07:55.880 --> 01:07:58.400
<v Speaker 3>in the group, and we had been in the group

1169
01:07:58.480 --> 01:08:01.119
<v Speaker 3>for it was like a multi day event. We've been

1170
01:08:01.159 --> 01:08:03.639
<v Speaker 3>in the group for a couple of hours, right, had

1171
01:08:03.639 --> 01:08:07.760
<v Speaker 3>the opportunity to and to introduce ourselves. And the exercise

1172
01:08:07.960 --> 01:08:11.440
<v Speaker 3>at the end of the first day was to go

1173
01:08:11.480 --> 01:08:15.360
<v Speaker 3>around the circle and as you went around the circle,

1174
01:08:15.440 --> 01:08:17.960
<v Speaker 3>you would either call the person a giver or a taker,

1175
01:08:18.760 --> 01:08:21.479
<v Speaker 3>and then the number, the number of givers that you

1176
01:08:21.640 --> 01:08:25.199
<v Speaker 3>got was tallied versus the you know, so you didn't

1177
01:08:25.199 --> 01:08:27.520
<v Speaker 3>get any points for the takers with the number of givers.

1178
01:08:27.560 --> 01:08:30.680
<v Speaker 3>And then we stack ranked ourselves and I was I

1179
01:08:30.840 --> 01:08:35.159
<v Speaker 3>was like at the end of the list. So the

1180
01:08:35.199 --> 01:08:38.399
<v Speaker 3>way I had shown up at that particular event within

1181
01:08:38.479 --> 01:08:42.840
<v Speaker 3>the first you know, hours of the event was more

1182
01:08:43.199 --> 01:08:45.359
<v Speaker 3>like a taker than a giver. And it was this

1183
01:08:45.560 --> 01:08:50.239
<v Speaker 3>really interesting objective measure. The people who were towards the

1184
01:08:50.279 --> 01:08:53.960
<v Speaker 3>top of the list were the folks that arrived early.

1185
01:08:54.239 --> 01:08:57.399
<v Speaker 3>They talked to everyone, they made sure that they you know,

1186
01:08:58.239 --> 01:09:01.600
<v Speaker 3>introduced each other, and it was really like a pathway

1187
01:09:01.640 --> 01:09:05.279
<v Speaker 3>to understanding that introversion is more of a mask that

1188
01:09:05.319 --> 01:09:08.760
<v Speaker 3>we wear, you know, that there's this choice to engage

1189
01:09:09.720 --> 01:09:12.079
<v Speaker 3>that they had taken more seriously, maybe because of their

1190
01:09:12.159 --> 01:09:15.479
<v Speaker 3>natural personality, maybe that was comfortable for them or more

1191
01:09:15.560 --> 01:09:20.000
<v Speaker 3>natural for them, but that my reserved posture did give

1192
01:09:20.039 --> 01:09:24.399
<v Speaker 3>an impression and then when pushed into a binary decision

1193
01:09:24.600 --> 01:09:27.479
<v Speaker 3>that I I didn't rank, well, I love that. I mean,

1194
01:09:27.520 --> 01:09:29.119
<v Speaker 3>I didn't love it at the time. It was kind of,

1195
01:09:29.279 --> 01:09:32.000
<v Speaker 3>you know, like, but it was great to get this

1196
01:09:32.119 --> 01:09:34.760
<v Speaker 3>subjective measure of like how I show up in the

1197
01:09:34.800 --> 01:09:36.680
<v Speaker 3>first moments, so that group activity.

1198
01:09:36.800 --> 01:09:40.000
<v Speaker 1>Yeah, no, that's actually sort of a good conclusion there.

1199
01:09:40.039 --> 01:09:42.560
<v Speaker 1>I mean, my realization was a little bit similar. I

1200
01:09:43.439 --> 01:09:46.399
<v Speaker 1>tried to own mine, which is I consider myself a

1201
01:09:46.479 --> 01:09:50.279
<v Speaker 1>disagreeable giver and that's you know, I will fight you

1202
01:09:50.319 --> 01:09:53.039
<v Speaker 1>on whatever and the opposite. And I feel like that's

1203
01:09:53.039 --> 01:09:55.279
<v Speaker 1>a much better place for me to be in because

1204
01:09:55.479 --> 01:09:57.199
<v Speaker 1>it also is really difficult for people to see the

1205
01:09:57.199 --> 01:10:03.079
<v Speaker 1>difference between an agreeable taker and a giver. And I

1206
01:10:03.079 --> 01:10:06.880
<v Speaker 1>feel like that's where the book really helps to dive

1207
01:10:06.920 --> 01:10:10.279
<v Speaker 1>into understanding what those patterns are. Because we often associate

1208
01:10:10.279 --> 01:10:12.840
<v Speaker 1>people who will help us, who want to help us,

1209
01:10:12.880 --> 01:10:15.359
<v Speaker 1>who will want to collaborate with us, based off how

1210
01:10:15.399 --> 01:10:18.840
<v Speaker 1>agreeable they are, rather than what they actually care about

1211
01:10:19.119 --> 01:10:21.279
<v Speaker 1>and how they go about the process, what the end

1212
01:10:21.359 --> 01:10:24.239
<v Speaker 1>goal is. And so I highly recommend the book for

1213
01:10:24.319 --> 01:10:27.560
<v Speaker 1>anyone who works on any team or cares about personal relationships.

1214
01:10:28.399 --> 01:10:30.279
<v Speaker 2>I think it's hugely helpful though cool.

1215
01:10:30.600 --> 01:10:33.279
<v Speaker 1>So that's it for today's episode. Thank you so much

1216
01:10:33.640 --> 01:10:36.640
<v Speaker 1>Ben Jonson for joining us and talking about teams and

1217
01:10:36.840 --> 01:10:40.119
<v Speaker 1>automation and going to the cloud and all the challenges there.

1218
01:10:40.920 --> 01:10:43.239
<v Speaker 1>It was really a great show to have you on today.

1219
01:10:43.439 --> 01:10:44.880
<v Speaker 3>Yeah. Thanks, Warren appreciate it.
