1
00:00:00,240 --> 00:00:02,919
Speaker 1: Hey, guys, I'm gonna be talking to Jordan Richmond today

2
00:00:02,960 --> 00:00:07,240
from Richmond Auctions. I'm actually selling a sign with him,

3
00:00:07,240 --> 00:00:10,119
and it's the first sign I've ever sold at an auction,

4
00:00:10,320 --> 00:00:13,279
so I'm pretty excited about this one. We're gonna hear

5
00:00:13,320 --> 00:00:15,359
a little bit about him, how he got into the

6
00:00:15,400 --> 00:00:18,879
collectible hobby and then how he started his auction house.

7
00:00:19,440 --> 00:00:30,120
Speaker 2: Check it out. Oh all right, let's get into it. Jordan.

8
00:00:30,199 --> 00:00:31,800
How's it going, man, Well.

9
00:00:31,760 --> 00:00:33,759
Speaker 3: We're doing great, getting ready for this big sale we

10
00:00:33,840 --> 00:00:35,000
have in a few weeks.

11
00:00:35,439 --> 00:00:35,799
Speaker 2: Yeah.

12
00:00:35,840 --> 00:00:41,000
Speaker 1: So it's crazy because we met how many years ago now.

13
00:00:41,079 --> 00:00:44,039
Speaker 2: Quite some time ago, ten years, ten years ago.

14
00:00:45,200 --> 00:00:48,960
Speaker 1: Now, you didn't have an auction company back then, did you.

15
00:00:49,000 --> 00:00:52,479
Speaker 3: No, I've always been This auction company was a business

16
00:00:52,520 --> 00:00:54,560
born out of passion. Really, you know, I've been like you.

17
00:00:54,600 --> 00:00:59,039
I've always collected. I've always had memorabilia, and after getting

18
00:00:59,039 --> 00:01:01,479
out of that nutrition business, I had kind of took

19
00:01:01,520 --> 00:01:03,079
a few years to figure out what I wanted to

20
00:01:03,079 --> 00:01:04,920
do and wanted to be in this space, and so

21
00:01:04,959 --> 00:01:08,400
we started the auction company. But originally when I met you,

22
00:01:08,560 --> 00:01:11,200
I was just like you, just a collector chasing this stuff,

23
00:01:11,239 --> 00:01:11,760
having fun.

24
00:01:13,120 --> 00:01:14,799
Speaker 2: Let me ask you a question because it's weird.

25
00:01:14,879 --> 00:01:19,040
Speaker 1: I didn't start collecting until I was well, I'm fifty one,

26
00:01:19,200 --> 00:01:21,879
pretty much my late forties, and you know, I grew

27
00:01:21,959 --> 00:01:25,000
up in the steel business, and then later obviously had

28
00:01:25,040 --> 00:01:28,120
an opportunity to design stuff like this, so my.

29
00:01:28,200 --> 00:01:30,239
Speaker 2: I had like this great creative ability.

30
00:01:30,840 --> 00:01:33,400
Speaker 1: But when I looked at these old things that we

31
00:01:33,439 --> 00:01:36,359
collect now and love, they were just junk to me.

32
00:01:36,480 --> 00:01:40,359
Forever they it was lost on me. I didn't Some

33
00:01:40,400 --> 00:01:43,200
people have parents who are, you know, hobbyists, and they

34
00:01:43,280 --> 00:01:45,760
collect different things and that rubs off on the kids

35
00:01:45,799 --> 00:01:48,040
and they get an education and then they go on

36
00:01:48,159 --> 00:01:50,879
to like collecting. But I never had any of that.

37
00:01:51,239 --> 00:01:53,439
No one ever encouraged me to do any of that.

38
00:01:54,040 --> 00:01:58,280
I started by buying some cars, and like thirties cars,

39
00:01:58,319 --> 00:02:00,959
not like muscle cars or what people would expect, mostly

40
00:02:01,040 --> 00:02:04,560
art deco stuff that spoke to me from a design

41
00:02:04,640 --> 00:02:08,680
standpoint esthetically, you know. And then after collecting way too

42
00:02:08,680 --> 00:02:11,840
many cars for too long and having you know, ten, fifteen,

43
00:02:11,919 --> 00:02:15,000
twenty cars in a collection, I kind of shrunk that down.

44
00:02:15,280 --> 00:02:17,599
And then I got into signs, and I realized that

45
00:02:17,719 --> 00:02:21,000
the signs they scratched the same itch as the cars,

46
00:02:21,120 --> 00:02:23,360
only you know, you don't have to worry about changing

47
00:02:23,400 --> 00:02:26,039
the battery or running out of gas or you know,

48
00:02:26,439 --> 00:02:29,120
all the things I loved about the cars, driving and

49
00:02:29,240 --> 00:02:32,599
experiencing history. I started to get out of the signs.

50
00:02:32,639 --> 00:02:36,479
So how did you start the collecting bug?

51
00:02:37,360 --> 00:02:39,199
Speaker 3: I would say, very similar to you. I didn't have

52
00:02:39,280 --> 00:02:41,800
family members in it. My parents actually thought I was

53
00:02:41,840 --> 00:02:45,000
crazy when I started buying this stuff. But it started

54
00:02:45,599 --> 00:02:47,560
and same thing. It was kind of lost on me.

55
00:02:47,599 --> 00:02:50,879
I never even thought about vintage signs or memorabilia or anything.

56
00:02:50,919 --> 00:02:53,240
But it started right after I got married. My wife

57
00:02:53,240 --> 00:02:57,319
and I our favorite drink was Coca Cola, and just

58
00:02:57,520 --> 00:03:00,479
you know, we were watching I think actually American or

59
00:03:00,520 --> 00:03:03,000
something like that and saw an old soda machine and

60
00:03:03,039 --> 00:03:05,120
thought that'd be kind of cool to have in the house,

61
00:03:05,240 --> 00:03:06,800
you know, And so we went on a search and

62
00:03:06,840 --> 00:03:09,360
found one, and it didn't take long. And I thought,

63
00:03:09,360 --> 00:03:11,280
I wonder if they, you know, there's old soda machines.

64
00:03:11,319 --> 00:03:13,439
I wonder if there's old Coca Cola signs. And then

65
00:03:13,479 --> 00:03:15,400
I started looking and found one and we put it

66
00:03:15,479 --> 00:03:18,479
up in the in the house. And that's that's exactly

67
00:03:18,479 --> 00:03:22,080
how it started. It was complete, just you know a

68
00:03:22,080 --> 00:03:24,960
passion for Coca cola, and then it snowballed into what

69
00:03:25,000 --> 00:03:25,639
it is today.

70
00:03:26,360 --> 00:03:29,280
Speaker 2: Yeah, that's insane how it grows like that. It's so funny.

71
00:03:29,280 --> 00:03:31,840
Speaker 1: How So, when I first started collecting cars, I was

72
00:03:31,879 --> 00:03:34,919
really focused on Hudson's for whatever reason, they're the kind

73
00:03:34,960 --> 00:03:37,599
of an orphan brand, or they're very art decos and

74
00:03:37,719 --> 00:03:40,840
hard to find, certain cars from the thirties in the

75
00:03:40,879 --> 00:03:45,120
Hudson brand, and so I just I hunted Hudson's like

76
00:03:45,120 --> 00:03:47,960
a maniac. I was so hyper focused on one brand.

77
00:03:48,479 --> 00:03:51,360
And then over time, like you with the coke, it

78
00:03:51,479 --> 00:03:55,520
started to diversify. You get a better education from dealing

79
00:03:55,560 --> 00:03:57,759
with others. I learned a lot from a lot of

80
00:03:57,759 --> 00:04:00,560
older guys in this hobby you know where, and they

81
00:04:00,599 --> 00:04:03,000
had a lot more wisdom than me. I'd always double

82
00:04:03,000 --> 00:04:06,280
triple check because I'm also making investments that I want

83
00:04:06,280 --> 00:04:08,759
to make sure are good. And then over time you

84
00:04:08,879 --> 00:04:13,080
just start to begin to know what's good and have

85
00:04:13,159 --> 00:04:15,319
a nose for it. And that's the thing I think

86
00:04:15,360 --> 00:04:18,879
some people collect and some people have a nose for it,

87
00:04:18,959 --> 00:04:21,560
have an instinct towards how to take a risk on

88
00:04:21,600 --> 00:04:24,720
the right pieces, And that's what I like to do.

89
00:04:24,800 --> 00:04:26,720
I mean, I'll buy stuff in between, but I like

90
00:04:26,800 --> 00:04:28,879
to try and get because I'm more of a collector.

91
00:04:29,000 --> 00:04:31,759
Even though we're selling this sign at your auction, which

92
00:04:31,800 --> 00:04:34,480
is the first time I've ever sold a sign at

93
00:04:34,519 --> 00:04:38,120
any auction, So I'm pretty excited about it because it's

94
00:04:38,160 --> 00:04:40,480
one of the best signs I've ever found by far,

95
00:04:40,680 --> 00:04:44,439
and I pride myself in kind of one offish rare,

96
00:04:45,399 --> 00:04:50,399
you know, good, good looking, high graphic type stuff, you know. So,

97
00:04:50,519 --> 00:04:53,279
but this thing to me, okay, not to you might

98
00:04:53,319 --> 00:04:55,680
as well talk about it now. This thing to me,

99
00:04:55,839 --> 00:04:58,639
this Lion sign is I mean, it's among the best

100
00:04:58,680 --> 00:05:01,199
stuff I've ever even had a chance to set my

101
00:05:01,279 --> 00:05:04,319
eyes on, uh never, never mind be able to put

102
00:05:04,360 --> 00:05:07,639
it out there for sale, and well, this is going

103
00:05:07,720 --> 00:05:09,720
to be a pretty high profile auction for you.

104
00:05:10,360 --> 00:05:12,199
Speaker 3: Yeah, I don't know if you actually put it out

105
00:05:12,240 --> 00:05:14,399
there for sale or if I just bugged you to death.

106
00:05:15,079 --> 00:05:16,639
I'm not sure what it is. No.

107
00:05:16,759 --> 00:05:19,160
Speaker 1: I think your words were don't make me bag or

108
00:05:19,199 --> 00:05:20,319
something like that, you know.

109
00:05:20,399 --> 00:05:23,759
Speaker 3: What I'm saying. Yeah, I was really curious on this, Gilmore,

110
00:05:23,839 --> 00:05:26,600
you know, speaking about speculation, how you found it, what

111
00:05:26,759 --> 00:05:29,560
you did to get into this guy's place, what he did,

112
00:05:29,600 --> 00:05:31,519
how he found it, and then what you know, gave

113
00:05:31,560 --> 00:05:34,319
you the confidence on a sign that's never been seen

114
00:05:34,439 --> 00:05:37,000
before to buy it and you know, and take the

115
00:05:37,079 --> 00:05:39,360
risk on it. So really interested to hear your side.

116
00:05:39,600 --> 00:05:41,240
Speaker 2: Well, you know, I'll be honest with you.

117
00:05:41,399 --> 00:05:43,720
Speaker 1: This is one of those where sometimes you got to like,

118
00:05:43,920 --> 00:05:48,120
you know, on your elbows and knees, you know, grind

119
00:05:48,160 --> 00:05:50,439
through the mucket mire to find some like.

120
00:05:50,480 --> 00:05:51,600
Speaker 2: Rusty piece of gold.

121
00:05:52,160 --> 00:05:54,240
Speaker 1: This was a text message from a good friend of

122
00:05:54,279 --> 00:05:57,839
mine who said, hey, are you interested in these signs?

123
00:05:57,879 --> 00:06:00,439
And I saw it and I just said yes. I

124
00:06:00,600 --> 00:06:03,160
was like, I couldn't say yes fast enough. Then the

125
00:06:03,199 --> 00:06:07,120
next question is how much right? And and it's crazy

126
00:06:07,160 --> 00:06:10,160
too because so uh he put me in touch directly

127
00:06:10,160 --> 00:06:12,079
with the guy. Because these old school guys, man, they

128
00:06:12,160 --> 00:06:14,519
just hand you off. You know, they're they're from like

129
00:06:14,639 --> 00:06:16,720
everyone else wants a little piece of it all, but

130
00:06:17,040 --> 00:06:18,399
they just hand you right off.

131
00:06:18,439 --> 00:06:19,079
Speaker 2: And uh.

132
00:06:19,360 --> 00:06:21,360
Speaker 1: And I was very grateful to this guy who's been

133
00:06:21,399 --> 00:06:22,560
a great mentor of mine.

134
00:06:23,160 --> 00:06:25,639
Speaker 2: And you know, at the end of the day, I

135
00:06:25,720 --> 00:06:26,399
call the guy.

136
00:06:26,519 --> 00:06:28,879
Speaker 1: Sure enough, he's got the signs and it's upstate New

137
00:06:28,920 --> 00:06:30,839
York in the middle of nowhere, and he's like on

138
00:06:30,879 --> 00:06:33,920
this main little road, right, And so the first time

139
00:06:33,959 --> 00:06:36,160
I go up there, I go to see the sign

140
00:06:36,319 --> 00:06:39,040
and it's in the back of a pickup truck with

141
00:06:39,120 --> 00:06:41,560
a tarp over it, and it's pouring rain when I

142
00:06:41,600 --> 00:06:43,879
get there, and I already know how rare this sign is,

143
00:06:43,920 --> 00:06:46,600
because because I've been doing it long enough, and I'm

144
00:06:46,600 --> 00:06:49,839
always looking for the more unusual things. And let's face it,

145
00:06:50,519 --> 00:06:53,720
I don't think other than like an Indian head, right,

146
00:06:53,959 --> 00:06:56,480
and I don't even think that counts. I don't think

147
00:06:56,519 --> 00:06:59,120
there's anything cooler than a lion. Period in the world

148
00:06:59,199 --> 00:07:02,800
of animals. There's no other Nothing beats the lion, okay.

149
00:07:03,120 --> 00:07:07,439
And the graphics on this particular sign are so detailed, right,

150
00:07:07,480 --> 00:07:08,879
because that's what you're looking for.

151
00:07:09,600 --> 00:07:11,360
Speaker 2: You're looking for that realistic.

152
00:07:11,399 --> 00:07:14,439
Speaker 1: The more realistic and the more to scale that lion

153
00:07:14,560 --> 00:07:17,759
is the better. And I've never you know, through the years,

154
00:07:17,759 --> 00:07:20,199
I feel like a lot of brands have used the lion.

155
00:07:20,600 --> 00:07:23,560
I've never seen a lion look this good at ever.

156
00:07:23,959 --> 00:07:26,639
And Gilmore has used the lion. They got that one

157
00:07:26,720 --> 00:07:30,240
that's called the bear lion, and then you know, just

158
00:07:30,319 --> 00:07:33,240
the lion face out of all their logos. This is

159
00:07:33,279 --> 00:07:36,600
the smoking hot one in my opinion, because you got

160
00:07:36,600 --> 00:07:38,879
his full face and you could see his rear section.

161
00:07:39,040 --> 00:07:42,360
His tongue is almost pointed. I mean, he just he

162
00:07:42,480 --> 00:07:45,920
has everything. His eyes look good. Everything about this sign

163
00:07:46,399 --> 00:07:48,160
jumped out at me when I first saw it, and

164
00:07:48,199 --> 00:07:50,240
I started to panic, to be honest with you, because

165
00:07:50,240 --> 00:07:51,680
I'm like, how fast can I get this?

166
00:07:51,839 --> 00:07:52,079
Speaker 3: You know?

167
00:07:53,079 --> 00:07:55,879
Speaker 1: Anyways, I get up there, it's pouring rain. The signs

168
00:07:55,920 --> 00:07:58,000
in the back of the truck. He brings me inside

169
00:07:58,000 --> 00:08:01,120
and I have that dominic that I have the wooden

170
00:08:01,360 --> 00:08:03,920
sign as well, And so I go in there and

171
00:08:03,959 --> 00:08:06,519
I see that and we start talking. And this guy's

172
00:08:06,519 --> 00:08:09,680
been around forever. He's really a toy guy, but he

173
00:08:09,800 --> 00:08:11,839
just knows a little bit about everything.

174
00:08:11,879 --> 00:08:12,839
Speaker 2: And he's it's like.

175
00:08:13,319 --> 00:08:15,600
Speaker 1: It like hermited up in the mountains in the middle

176
00:08:15,639 --> 00:08:17,959
of nowhere. He had a stream running through his backyard.

177
00:08:18,000 --> 00:08:22,120
It was very upstate New York, you know, And and

178
00:08:22,160 --> 00:08:25,160
we just started the conversation, and you know, we just

179
00:08:25,199 --> 00:08:27,879
got to know each other a little bit. Guys like that,

180
00:08:27,920 --> 00:08:30,399
they want to know that you know what you're doing

181
00:08:30,439 --> 00:08:33,120
there a little bit, you know, And so we just

182
00:08:33,159 --> 00:08:35,759
started talking about the same kind of things what we

183
00:08:35,799 --> 00:08:38,919
love about the hobby, and he was ready to sell it.

184
00:08:38,960 --> 00:08:41,159
He wasn't looking. He said, look, you bring it. I'm

185
00:08:41,240 --> 00:08:43,759
just I'm selling this. You bring it to the finish line,

186
00:08:43,799 --> 00:08:45,720
whatever that is for you. He was very okay with

187
00:08:45,759 --> 00:08:49,600
whatever I wanted to do with it, and so the

188
00:08:49,759 --> 00:08:52,480
you know, we talked. Man, I'll never forget too, dude,

189
00:08:52,480 --> 00:08:56,279
because we came to an agreement. He said one thing,

190
00:08:56,320 --> 00:08:58,879
I said another boom. We went back and forth and

191
00:08:58,919 --> 00:09:02,360
then we shook hands. Right, So I took the one

192
00:09:02,399 --> 00:09:04,120
sign with me, but I had to come back for

193
00:09:04,200 --> 00:09:07,840
the other sign, right, So dude, I skipped out his

194
00:09:07,960 --> 00:09:09,879
door to my car to go open it up and

195
00:09:09,919 --> 00:09:14,559
get everything ready because like I literally I literally floated

196
00:09:14,600 --> 00:09:16,799
to my car. I was so excited that I shook

197
00:09:16,840 --> 00:09:20,200
this guy's hand on these signs because they're just I

198
00:09:20,279 --> 00:09:22,399
know what they are. I know what this sign is.

199
00:09:22,440 --> 00:09:25,200
This sign is not like anything you'll ever have a

200
00:09:25,279 --> 00:09:28,080
chance to own. Potentially. Now there's great signs out there

201
00:09:28,159 --> 00:09:30,519
your auction. I saw your catalog. I'm glad to be

202
00:09:30,600 --> 00:09:33,919
on the cover. You have some great stuff. But you know,

203
00:09:34,039 --> 00:09:37,960
as far as rarity, I think you could argue it

204
00:09:38,000 --> 00:09:39,879
might be the only one on the planet. If there's

205
00:09:39,919 --> 00:09:44,120
another one, then no one's ever seen it before, right, Yeah.

206
00:09:44,120 --> 00:09:46,799
Speaker 3: And if there is another one, I would imagine after

207
00:09:46,879 --> 00:09:49,120
this one sells, you might see a one pop up

208
00:09:49,159 --> 00:09:52,480
if there is one that s another one. I've never

209
00:09:52,519 --> 00:09:54,759
even seen this sign. I've never even seen pictures of

210
00:09:54,799 --> 00:09:57,960
this sign. And since you found it, and you know,

211
00:09:58,000 --> 00:10:00,720
we're gracious enough to consign it with us, we scouring

212
00:10:00,759 --> 00:10:02,919
the internet to try to find an old photo and

213
00:10:02,960 --> 00:10:05,960
I can't even find a photo of it. So it's

214
00:10:06,240 --> 00:10:09,320
a rare sign. You know. It says record breaker at

215
00:10:09,360 --> 00:10:13,159
the bottom, Yeah, which is what they they're kind of

216
00:10:13,200 --> 00:10:15,679
their slogan when they were racing out on the salt flats.

217
00:10:15,720 --> 00:10:18,519
You know, their their high octane fuel set a bunch

218
00:10:18,559 --> 00:10:20,960
of records, and so that's where they put record breaker.

219
00:10:21,039 --> 00:10:23,559
That's what that is for. So it was for it

220
00:10:23,600 --> 00:10:25,480
was during that era that they were racing on the

221
00:10:25,519 --> 00:10:28,720
salt flats. It's Gilmore. It's got the full lion, to

222
00:10:28,759 --> 00:10:30,759
your point, not just the face. It's got the whole

223
00:10:30,759 --> 00:10:32,720
body and the lion looking at you. I mean, it's

224
00:10:32,720 --> 00:10:36,600
got everything, and then rarity as well. It's it's absolutely,

225
00:10:36,679 --> 00:10:37,440
it's insane.

226
00:10:37,840 --> 00:10:40,600
Speaker 1: So yeah, so I guess, like when I started doing

227
00:10:40,600 --> 00:10:43,600
the research into it, why don't we see more Gilmore stuff?

228
00:10:43,639 --> 00:10:46,360
Because if you see the pictures, like I know this

229
00:10:46,480 --> 00:10:49,120
sign came from Oregon, I know that much about it.

230
00:10:49,200 --> 00:10:53,120
So it came from Oregon. That's very ambiguous. But that's

231
00:10:53,159 --> 00:10:55,840
all I know is so it's a West Coast brand, right,

232
00:10:56,200 --> 00:10:58,799
and they were in a certain area of the West Coast,

233
00:10:58,840 --> 00:11:01,919
but at one point time, they were like everywhere, and

234
00:11:02,000 --> 00:11:05,879
they were like they did advertising like nobody does advertise

235
00:11:06,039 --> 00:11:06,360
a lot.

236
00:11:06,559 --> 00:11:09,240
Speaker 3: But you know, still they weren't a brand like a

237
00:11:09,320 --> 00:11:12,279
Texaco or something. It was a local brand. Arthur I

238
00:11:12,320 --> 00:11:15,120
think his name was Arthur Gilmour struck oil on his

239
00:11:15,240 --> 00:11:17,279
dairy farm. I mean it was an accident, you know,

240
00:11:18,720 --> 00:11:22,159
in like nineteen o three, and they found in Gilmore

241
00:11:22,399 --> 00:11:26,240
oil in like nineteen oh five. So still it was

242
00:11:26,240 --> 00:11:30,559
a regional brand. It was a well known brand on

243
00:11:30,600 --> 00:11:32,679
the West Coast, but it wasn't like it was national.

244
00:11:32,720 --> 00:11:35,159
How the sign ended up in upstate New York, which

245
00:11:35,159 --> 00:11:38,759
is about his polar opposite of where, you know, where

246
00:11:38,759 --> 00:11:41,039
the company was founded, I have no idea. I'd love

247
00:11:41,080 --> 00:11:43,039
to see the story or hear the story that.

248
00:11:43,519 --> 00:11:44,919
Speaker 1: I've been trying to get a hold of the guy

249
00:11:44,919 --> 00:11:46,639
I bought it from, and he's hard to get a

250
00:11:46,639 --> 00:11:49,279
hold of sometimes, but he told me he'd write out

251
00:11:49,279 --> 00:11:52,039
the backstory. So there's a backstory here. I just haven't

252
00:11:52,039 --> 00:11:53,919
been able to track it down. Once I get it,

253
00:11:53,960 --> 00:11:55,039
I think will be good.

254
00:11:56,279 --> 00:11:56,720
Speaker 2: Yeah, you know.

255
00:11:57,399 --> 00:12:00,200
Speaker 1: They also so the lion is so cool because this

256
00:12:00,279 --> 00:12:03,440
red lion was a real lion that was a real

257
00:12:03,519 --> 00:12:06,360
lion on there. It wasn't something someone created. It was

258
00:12:06,519 --> 00:12:11,039
a marketing campaign where they had the pilot and they

259
00:12:11,080 --> 00:12:14,279
had the Gilmour plane and they had this lion that

260
00:12:14,360 --> 00:12:17,080
went along with the pilot. And they actually broke records

261
00:12:17,120 --> 00:12:19,399
from with the plane with the lion in it when

262
00:12:19,399 --> 00:12:22,879
he was a cub from California to New York and

263
00:12:22,919 --> 00:12:25,200
they broke some kind of record back then, and that

264
00:12:26,639 --> 00:12:29,200
was their whole deal. Man. So, and then when the

265
00:12:29,240 --> 00:12:32,399
lion got too big, the lion would meet the plane

266
00:12:32,519 --> 00:12:36,639
at different places where they were doing promotionals at airports

267
00:12:36,639 --> 00:12:38,759
and he would pull in and there's a picture of

268
00:12:38,840 --> 00:12:41,279
him in the lion in the cage truck, which is

269
00:12:41,320 --> 00:12:44,120
all gilmoured out. And then the pilot would land and

270
00:12:44,120 --> 00:12:47,799
they would do all these press promos and so the

271
00:12:47,879 --> 00:12:52,000
fact that this was a real living advertisement at one time,

272
00:12:52,440 --> 00:12:54,639
to me is it makes it even more exciting. And

273
00:12:54,679 --> 00:12:58,720
I know that Gilmore got bought in nineteen forty I

274
00:12:58,759 --> 00:12:59,840
believe by Mobile.

275
00:13:00,240 --> 00:13:01,120
Speaker 2: Is that right by.

276
00:13:01,000 --> 00:13:03,399
Speaker 3: Mobile could be Yeah, one of the one of the

277
00:13:03,480 --> 00:13:03,840
one of.

278
00:13:03,759 --> 00:13:06,399
Speaker 1: The big brands bought them, and I think that's when

279
00:13:06,879 --> 00:13:08,519
all the advertising.

280
00:13:07,919 --> 00:13:09,559
Speaker 3: Went nineteen forty three by Mobile.

281
00:13:09,639 --> 00:13:12,360
Speaker 1: Yeah, okay, so and that's when I think Mobile was like,

282
00:13:12,440 --> 00:13:16,080
think about it. Mobile's got some good graphics, but nothing

283
00:13:16,279 --> 00:13:19,360
like they. I don't think they wanted to compete.

284
00:13:18,720 --> 00:13:20,200
Speaker 2: With what they bought. They had.

285
00:13:20,240 --> 00:13:23,399
Speaker 1: They were turning everything into their brand, right, So I

286
00:13:23,399 --> 00:13:25,720
think they were real serious about getting rid of these

287
00:13:25,759 --> 00:13:29,360
signs because they were so graphically impactful. I mean, they

288
00:13:29,360 --> 00:13:31,960
were just smoking everything out there, in my opinion, even

289
00:13:31,960 --> 00:13:33,039
when you look back, I mean.

290
00:13:32,960 --> 00:13:34,919
Speaker 2: What was really out there that looked like that?

291
00:13:35,080 --> 00:13:38,440
Speaker 1: And they had all variations of their lions just the

292
00:13:38,519 --> 00:13:41,120
face and they were they really had a lot of

293
00:13:41,159 --> 00:13:42,840
cool graphics with that, you know.

294
00:13:43,720 --> 00:13:47,120
Speaker 3: Yeah, and what what what makes yours so unique is

295
00:13:47,120 --> 00:13:50,799
that it's painted metal, Yeah, and a porcelain sign even

296
00:13:50,840 --> 00:13:53,679
if it was discarded would hold up to the elements,

297
00:13:53,799 --> 00:13:56,399
you know, over these hundred years, right, A painted metal

298
00:13:56,480 --> 00:14:00,159
sign wouldn't. So you know how that sign may that

299
00:14:00,679 --> 00:14:03,879
over one hundred years or one hundred years and still

300
00:14:03,919 --> 00:14:06,519
is intact and looks beautiful and has an amazing look.

301
00:14:06,559 --> 00:14:09,720
I don't know's it's even more impressive of a story

302
00:14:09,799 --> 00:14:13,320
to think that sign is painted and it's still alive

303
00:14:13,440 --> 00:14:17,279
in this in you know, twenty twenty six. It's it's incredible.

304
00:14:17,399 --> 00:14:19,759
Speaker 1: Yeah, I agree, I agree, you know, And and you

305
00:14:19,759 --> 00:14:22,320
know what's great about it. It has just the right amount

306
00:14:22,360 --> 00:14:25,159
of patina. It's not too much, it's not it's right

307
00:14:25,240 --> 00:14:29,200
in that framework. Obviously, mint is the best. But sometimes

308
00:14:29,279 --> 00:14:33,720
when a sign tells the story of being well taken

309
00:14:33,759 --> 00:14:36,120
care of for that long period of time and it

310
00:14:36,279 --> 00:14:39,720
still has its integrity, I like that. Man. It's just

311
00:14:39,799 --> 00:14:42,240
it's warm, you know, and it's honest, and I think

312
00:14:42,360 --> 00:14:44,919
that's what people are looking for. So I'll be honest

313
00:14:44,960 --> 00:14:46,759
with you, man, I'm really hoping to do good with

314
00:14:46,879 --> 00:14:49,480
this sign in your auction. I got my fingers crossed,

315
00:14:49,480 --> 00:14:51,840
and I really feel like I see what else you

316
00:14:51,879 --> 00:14:54,399
have in there. You have some spectacular porcelain stuff, and

317
00:14:54,440 --> 00:14:57,639
you know porcelain, everybody is Porcelain's like the stuff that

318
00:14:57,759 --> 00:15:00,840
just brings crazy, crazy money a lot of times.

319
00:15:00,879 --> 00:15:02,279
Speaker 2: But in some.

320
00:15:02,200 --> 00:15:04,679
Speaker 1: Ways, to your point, I think this is a more

321
00:15:05,159 --> 00:15:09,320
interesting and more well rarer sign for the most part, right,

322
00:15:09,399 --> 00:15:12,759
not only because it survived, but because no one's seen

323
00:15:12,799 --> 00:15:16,360
one to date, not another example. And like you said,

324
00:15:16,399 --> 00:15:18,919
you can find black and white photos of every type

325
00:15:18,919 --> 00:15:21,679
of Gilmore sign you can imagine, and there was a

326
00:15:21,679 --> 00:15:25,440
lot back in the day, but not this one, right, Nope.

327
00:15:25,360 --> 00:15:27,919
Speaker 3: No, one hundred percent. We've been looking for quite a while.

328
00:15:28,679 --> 00:15:31,960
We found some very similar you know, with that same lion,

329
00:15:32,399 --> 00:15:36,039
but not the said record breaker as well. So it's

330
00:15:36,080 --> 00:15:38,320
it's still a puzzle piece that we're working on. I

331
00:15:38,360 --> 00:15:41,279
hope to dig one up before the auction, But regardless,

332
00:15:41,440 --> 00:15:45,480
it's an amazing sign and to your point, probably you know,

333
00:15:45,679 --> 00:15:48,759
I off the top. I don't know if I have

334
00:15:48,799 --> 00:15:52,840
another one of one in the auction. This one definitely is.

335
00:15:52,919 --> 00:15:54,879
So it's one of the most rare signs in the

336
00:15:54,879 --> 00:15:56,879
auction for sure. Absolutely. Yeah.

337
00:15:56,879 --> 00:16:00,440
Speaker 1: Cool, Well, I'm looking forward to it. Sorry, make it

338
00:16:00,440 --> 00:16:03,720
out there in person. I'd love to see you walk

339
00:16:03,759 --> 00:16:05,879
through if you want to. Send me like a walkthrough video.

340
00:16:05,919 --> 00:16:08,759
I'll tie it into this and I'd like to even

341
00:16:08,840 --> 00:16:10,320
see my sign in there somewhere.

342
00:16:10,360 --> 00:16:11,320
Speaker 2: I thought maybe, well.

343
00:16:11,200 --> 00:16:13,919
Speaker 3: It's front and center. Yeah, so when you walk through

344
00:16:13,919 --> 00:16:16,720
the doors, and I'll start maybe at the front of

345
00:16:16,720 --> 00:16:18,960
the building and walk through when you again, it's the

346
00:16:19,000 --> 00:16:20,039
first sign you see.

347
00:16:20,200 --> 00:16:21,960
Speaker 2: So let me ask you a question.

348
00:16:22,039 --> 00:16:25,000
Speaker 1: When can people come to your place and start viewing

349
00:16:25,360 --> 00:16:28,000
the signs? When does that open to the public? I means, well,

350
00:16:28,039 --> 00:16:32,200
first of all, Richmond Auctions, you go there, that's what

351
00:16:32,360 --> 00:16:33,799
Richmond Auctions dot Com.

352
00:16:34,159 --> 00:16:34,559
Speaker 3: That's it.

353
00:16:34,720 --> 00:16:35,120
Speaker 2: That's it.

354
00:16:35,200 --> 00:16:39,320
Speaker 3: So we're in Greenville, South Carolina. You can come preview

355
00:16:39,399 --> 00:16:44,200
by appointment anytime, but it's by appointment only. Preview to

356
00:16:44,279 --> 00:16:46,919
the public is the day before the auction starts, so

357
00:16:46,960 --> 00:16:50,480
it'd be January twenty eighth. The auction is the twenty

358
00:16:50,559 --> 00:16:54,240
ninth through the thirty first, But if anyone's local or

359
00:16:54,240 --> 00:16:56,399
wants to make the ride up or down, just get

360
00:16:56,440 --> 00:16:59,120
ahead of us twenty four hours in advance. If not,

361
00:16:59,240 --> 00:17:01,200
the twenty eighth open from nine to five.

362
00:17:02,360 --> 00:17:06,039
Speaker 1: Okay, cool, Well, I'm seeing if I can make it

363
00:17:06,079 --> 00:17:09,160
out there myself, because I'd like to see that baby roll.

364
00:17:11,000 --> 00:17:11,119
Speaker 3: Here.

365
00:17:11,200 --> 00:17:14,279
Speaker 1: I know, I know, I know, I think I should

366
00:17:14,279 --> 00:17:15,880
be and I think it'll be good.

367
00:17:16,240 --> 00:17:17,200
Speaker 2: I'm looking forward to it.

368
00:17:17,240 --> 00:17:20,519
Speaker 1: So what's different about this auction from your other auctions,

369
00:17:20,559 --> 00:17:22,920
anything at all? You were mentioning something to me about

370
00:17:22,920 --> 00:17:24,799
this being unique.

371
00:17:25,319 --> 00:17:28,640
Speaker 3: Well, it's our grand opening and our new building, this

372
00:17:28,759 --> 00:17:33,000
facility we have been renovating for about a year, and

373
00:17:33,079 --> 00:17:35,480
because of that, I wanted to have the best auction

374
00:17:35,599 --> 00:17:38,559
we've ever had to kind of break the break the

375
00:17:38,599 --> 00:17:42,960
ice here, and so along with yours, we've got probably

376
00:17:43,000 --> 00:17:47,000
a dozen other one of two's one of three signs

377
00:17:47,079 --> 00:17:50,359
known to exist. It's by far our best auction in

378
00:17:50,480 --> 00:17:54,200
terms of rarity and condition. You'll see in the walkthrough.

379
00:17:54,240 --> 00:17:57,799
It's it's incredible. There's over two hundred Neon signs in

380
00:17:57,880 --> 00:18:02,640
this auction. There's about fourteen hundred signs in total across

381
00:18:02,680 --> 00:18:06,599
the three days. But it's it's one that I think

382
00:18:07,039 --> 00:18:09,160
is going to go along with the slogan of your sign,

383
00:18:09,160 --> 00:18:10,759
and I think it's going to be a record breaking

384
00:18:10,759 --> 00:18:11,559
auction for sure.

385
00:18:11,839 --> 00:18:13,000
Speaker 2: I like it. I like that.

386
00:18:13,240 --> 00:18:16,279
Speaker 1: Okay, well, cool man, listen, I appreciate your time.

387
00:18:17,119 --> 00:18:18,559
Speaker 2: Yeah, I'm looking forward to this.

388
00:18:18,680 --> 00:18:20,680
Speaker 1: I think I might sell a few more signs with

389
00:18:20,720 --> 00:18:23,079
you depend on how well this goes, and I expect

390
00:18:23,160 --> 00:18:24,720
it to go really well. I've had a lot of

391
00:18:24,720 --> 00:18:27,880
people reach out to me and say, hey, I saw

392
00:18:27,920 --> 00:18:30,279
your sign, you know, and it looks good on the

393
00:18:30,279 --> 00:18:33,880
Salt Flats and I, you know, apparently the catalog has

394
00:18:33,920 --> 00:18:36,559
like a pretty good layout to it. But I think

395
00:18:36,559 --> 00:18:38,960
it's going to be good, and I'll keep pushing people

396
00:18:39,079 --> 00:18:42,440
in your direction. And this is kind of fun. I

397
00:18:42,519 --> 00:18:45,720
usually don't like selling signs, but this is kind.

398
00:18:45,599 --> 00:18:47,680
Speaker 3: Of well to sell on. It makes it easier, so.

399
00:18:47,880 --> 00:18:52,880
Speaker 1: It does well, you know, you know, I got plenty more. Yeah, Well, so.

400
00:18:54,000 --> 00:18:56,000
Speaker 3: I'm gonna I'm gonna do a walk through video for

401
00:18:56,119 --> 00:18:58,400
you and we'll be in touch.

402
00:18:58,799 --> 00:19:00,559
Speaker 2: Sounds good, jordanpreciate it.

403
00:19:00,799 --> 00:19:03,440
Speaker 3: Thanks, Paul, have a good one, hard buddy, you too, Alright. Bye,