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Speaker 1: almost get into a brawl in our parking lot i
Speaker 1: walked in?
Speaker 2: And what?
Speaker 1: Did I almost get into a verbal altercation of my
Speaker 1: way home yesterday? Maybe there's just beef surrounding me at
Speaker 1: all times. That's next.
Speaker 2: But right now it's time for this.
Speaker 1: And now it's time for since week Day Up Day,
Speaker 1: featuring veteran news anchor Kat's on tweets.
Speaker 2: Here are the important stories he's currently tracking from around
Speaker 2: the world.
Speaker 1: Hey everybody, Hey Katy, hey man, time for the news.
Speaker 2: How y'all being Where have you been? Man?
Speaker 1: It's been coming out both ends from me. Really, that's
Speaker 1: the opposite of your normals. Yeah, I like you when
Speaker 1: it's reciprocated. Right, all, got to feel better, you gotta go.
Speaker 1: I'll take over Fort Kevin.
Speaker 3: Thank you?
Speaker 2: All right? Uh? Have you guys ever had liquid death? Yes?
Speaker 1: I know all about it. I think that some of
Speaker 1: the biggest investors in that live here. But it's essentially
Speaker 1: water that comes in a very cool looking can. The
Speaker 1: can is awesome, So I guess for people who want
Speaker 1: to be at a concert and want to fit in,
Speaker 1: like they're drinking or they want to carry a water bottle.
Speaker 1: It's water but with like a cool name, right cool can. Yeah,
Speaker 1: it's a punk rock can skull on it and stuff.
Speaker 3: Yeah, you see it at a lot of concerts. I
Speaker 3: remember first seeing it and being highly confused. But it's awesome.
Speaker 1: But that's the point though, right, Absolutely, it's interesting too
Speaker 1: because it's you know, it's demographic oriented, like when you're
Speaker 1: my age, you don't care what anybody sees you drink
Speaker 1: or not drink, right, like the idea of oh man,
Speaker 1: if I drink this water, I'm not cool like you.
Speaker 1: Just so, it's definitely for teenagers and people in their twenties.
Speaker 1: Eventually you get to an age where you realize you're
Speaker 1: not cool and there's no hope. Yeah, you start really
Speaker 1: going out of your way to an extra not be cool.
Speaker 2: Yeah, you know, it's kind of your thing.
Speaker 1: It's like, oh, the other night when my son was
Speaker 1: making all that noise outside and I went out there
Speaker 1: and I was still wearing my socks, my business socks earlier.
Speaker 2: It just like my dad used to business times is
Speaker 2: what it is. It is what it is.
Speaker 1: So I was always like, wait, what so what is
Speaker 1: the flavor of it? Whenever I would see it, is
Speaker 1: it like punk lemon? I don't know, and allow it's water.
Speaker 1: It's like okay, so it's just expensive water and a
Speaker 1: death metal can got it. And then I was like,
Speaker 1: I guess, man, and then I saw it's like worth
Speaker 1: one point four billion, yes, like, oh well, okay, I
Speaker 1: guess they knew what they were doing. I love marketing,
Speaker 1: so I love the whole concept behind it. It's like
Speaker 1: one of my favorite areas of marketing is vodka because
Speaker 1: it's odorless, tasteless, and colorless, and so really all it
Speaker 1: is is marketing. I mean there might be little tweaks
Speaker 1: to Vodki here and there that make one stand out
Speaker 1: or be different.
Speaker 2: But I love stuff like that.
Speaker 1: And so when you're talking about water, I mean that's
Speaker 1: basically the odorless, colorless, tasteless right absolutely. And obviously the
Speaker 1: water market is huge. Now do you guys drink much
Speaker 1: flavored water every day?
Speaker 2: What do you drink? It's all I drink.
Speaker 1: I drink some uh the doctor with soda. When I
Speaker 1: used to do soda, Hit me to some flavored water
Speaker 1: that I can drink, and so I mix it every
Speaker 1: day it's a powder.
Speaker 2: Oh you mix it. You don't go like it's thing.
Speaker 1: It's called doctor Berg's or something, Okay, but you never
Speaker 1: go by like the flavored over the counter waters like
Speaker 1: Topo Chico or Lacroix or any of those.
Speaker 2: Kinds of things. I think Waterloo is one.
Speaker 1: I got friends that drink tons of Topo Chico, like
Speaker 1: that's what they drink with tequila or just by itself.
Speaker 2: Really, yes, is it like club soda? Yes, yeah, it's
Speaker 2: just you know, sparkling water flavored waters. Yeah, it's nicely tough,
Speaker 2: even with it with flavor in it. I could see it.
Speaker 2: Club soda to me, just tastes like like burnt plastic.
Speaker 3: Yeah, that's why I mix it with tequila. I don't
Speaker 3: drink it by well.
Speaker 1: You know, that's a different thing that you're doing normal people. Right,
Speaker 1: I'm not a normal person because like I'll you know,
Speaker 1: I've been at plays with him, and do you guys
Speaker 1: have some water? Because when I want water, I want
Speaker 1: water r And they're like, yeah, I got a Tobo
Speaker 1: Chico in there.
Speaker 2: I'm like, uh, do you have water? Because that's not water,
Speaker 2: it's carbonated.
Speaker 1: Right.
Speaker 2: It's kind of like you're.
Speaker 1: Trying to tell me that mister Pib tastes like Doctor Pepper.
Speaker 2: It doesn't. It might be go ahead, take the floor
Speaker 2: as yours, Christina.
Speaker 3: No, I do not want the wrath of the Metroplex
Speaker 3: right now.
Speaker 1: I mean they're busy with something else. Now's the time
Speaker 1: to have a wrong, mister Pib opinion. If you want to,
Speaker 1: no one's gonna notice. So I could be wrong, Okay,
Speaker 1: So anyway, it's.
Speaker 2: Kind of like.
Speaker 1: I'd like a coke. Please, we have pepsi. That's not
Speaker 1: what I ordered. They don't taste the same. Okay, good,
Speaker 1: you don't have coke. Don't tell me to drink pepsi.
Speaker 1: They're not the same. Same thing with this. When I
Speaker 1: want water, I want water. Sometimes I want flavored water.
Speaker 1: But anyways, that is a massive market. I mean it's massive. Right. Well,
Speaker 1: there's a dude out of Saint Mark's locally. He's a
Speaker 1: college graduate, but he went to high school at Saint
Speaker 1: Mark's and he has got his eyes on the prize
Speaker 1: and he's getting into the flavored water market with a
Speaker 1: new product called not Beer. It's a Texas made drink
Speaker 1: that might just appeal to the Budweiser drinkers of the
Speaker 1: world without the hangover. That's according to an article written
Speaker 1: by our friend Sarah Blaskovich. So the sub headline is,
Speaker 1: look out liquid death, here comes not beer. And if
Speaker 1: you look, did you look at the can of this
Speaker 1: bend describe it? Well, I'm not looking at it right now,
Speaker 1: but it reminded me of a generic beer can.
Speaker 2: Exactly.
Speaker 3: Yeah, it kind of looks like a Pat's Pastwu women.
Speaker 2: It reminded me of Duff's beer.
Speaker 1: So to Christina's point, it looks like to me and
Speaker 1: I'm color blind guy, perhaps blue ribbon and Budweiser colors.
Speaker 2: Absolutely, you know.
Speaker 1: And so basically, not beer comes in an eye catching
Speaker 1: red can sixteen ouncers, like the big ears you'd grab
Speaker 1: from an ice down bucket at a party. Uh, it
Speaker 1: is a zero damn thing, came up. It's a zero
Speaker 1: calorie sparkling water out out. I don't like sparkling water.
Speaker 3: Sparkle Okay, hold on, I think this is for because
Speaker 3: you know, the younger generation, they keep or we keep
Speaker 3: seeing that they're drinking less. Yes, so this is kind
Speaker 3: of like what you would drink at the lake instead
Speaker 3: of a beer or oh god, what's the other things
Speaker 3: that kids usually drink. It's not Topo Chico. It's an
Speaker 3: alcoholic drink.
Speaker 2: Oh oh like uh yeah, no, but I know the
Speaker 2: high noon.
Speaker 3: Yes, like Hi noon and stuff like that. They could
Speaker 3: just drink this instead and no, yeah, you wouldn't be
Speaker 3: dehydrated at all and no hangover.
Speaker 1: It's uh, that's what people generally referred to as water. Yeah,
Speaker 1: and I think I think it's uh, it's it's not
Speaker 1: always I want subterfuge here. I want to trick somebody
Speaker 1: into thinking I'm drinking, and I worry about everyone thinks.
Speaker 2: Right, it's just fun and different.
Speaker 1: Also, it's not boring like a regular bottle of water,
Speaker 1: and so it might be a conversation starter as well.
Speaker 3: And I think it helps your habit too, Like you're
Speaker 3: used to reaching for a cold beer. This is kind
Speaker 3: of the same.
Speaker 2: Here's the guy who made it. Want to hear what
Speaker 2: he thinks.
Speaker 1: Yeah, it's our mission to make drinking healthy beverages more fun.
Speaker 1: We do that by taking inspiration from the brands that
Speaker 1: have done the best job of associating their products with fun,
Speaker 1: which are beer brands. He goes on, and by the way,
Speaker 1: this is where it goes on to say, liquid death
Speaker 1: is like.
Speaker 2: One point four billion in twenty twenty four.
Speaker 1: This kid went to Vanderbilt, and people ages eighteen to
Speaker 1: thirty four are binge drinking alcohol less often. About forty
Speaker 1: percent in that age bracket don't drink at all. I
Speaker 1: wonder what that was ten years ago. I wish forty
Speaker 1: percent don't drink it all.
Speaker 2: I don't buy that. I don't believe that. Is that possible? Sure?
Speaker 2: I hope so? Really? Yeah, no, I think so.
Speaker 1: And I bet, like even when Ben drinking was at
Speaker 1: his peak, I bet it's only thirty percent that don't
Speaker 1: drink like. I mean, if you think about it, still
Speaker 1: half the population in that age group drinks alcohol. So
Speaker 1: you were saying thirty percent don't drink, right, That's what
Speaker 1: I was saying. Oh he is saying forty percent don't drink, right,
Speaker 1: don't drink at all. And I'm saying that's probably at
Speaker 1: an old time high. There's two reasons for that.
Speaker 2: One.
Speaker 1: I mean, there's just change in consumer habits happen in
Speaker 1: a lot of reasons ways. But also to the rise
Speaker 1: in THCHC yep THC. Oh absolutely, and so that's that's
Speaker 1: a big competitor. I mean the drinks THC drinks, but
Speaker 1: also people that can just legally smoke weed yeah yeah,
Speaker 1: or gummy like you run into it all the time.
Speaker 1: It's like we'll go out with a big group of
Speaker 1: people and oh, you're not drinking, are you good? And
Speaker 1: he's like, oh yeah, and they hold up of the
Speaker 1: gummies that they're enjoying. So it's like, you know, there's
Speaker 1: just more options where it used to be just alcohol
Speaker 1: for people that won't get lit.
Speaker 2: Here's another quote. Here's a story.
Speaker 1: He was at the Granada Theater at a show because
Speaker 1: you know, he rages and he needed another drink, but
Speaker 1: he didn't need another beer, so he didn't want to
Speaker 1: hold a plastic bottle of Ozarka. I felt like I
Speaker 1: had given up on having fun. It was really at
Speaker 1: that moment that I was like, man, what a difference
Speaker 1: in the consumer experience based on the psychology which is
Speaker 1: driven by the packaging, the ritual, the marketing, the branding.
Speaker 1: Thinking maybe it's the next million dollar idea. He raised
Speaker 1: two point four to five million from family and friends,
Speaker 1: started selling Not Beer in regional grocery stores on Amazon
Speaker 1: in twenty twenty four, and it's growing ever since. This
Speaker 1: brings up og Not beer as a sparkling water that
Speaker 1: is comparable to Topo Chico and Lacroix. It's unflavored water
Speaker 1: with an added electrolyte and mineral blend, and obviously dry.
Speaker 2: January was great for them.
Speaker 1: So that's the latest big thing that's happening out there
Speaker 1: on the market.
Speaker 2: Good for him.
Speaker 3: Yeah, and he's a Texas boy and local. Yeah.
Speaker 1: St Mark's right, So that's the thing that's exploding out there.
Speaker 2: I'll say this.
Speaker 1: I recently was working on music with some friends and
Speaker 1: we'd been drinking and I didn't want to drink anymore,
Speaker 1: but I wanted to keep drinking, and I drank a
Speaker 1: non alcoholic beer. It was a non alcoholic IPA.
Speaker 2: It was badass. Really, it was a great experience.
Speaker 3: I didn't even know those existed. I mean, I've heard
Speaker 3: of non alcoholic beer, but not an ipa.
Speaker 1: Yeah, so they had The place was down the hall
Speaker 1: of the bar. There had three different non alcoholic beers,
Speaker 1: and I was like, yeah, I'll try that. I'll try
Speaker 1: that non alcoholic ipa.
Speaker 2: And it was good.
Speaker 1: Now probably too, I'd been drinking already, so my taste
Speaker 1: buds were calibrated for beer. But it tasted good to me,
Speaker 1: and I felt like I was still vibing and we're
Speaker 1: doing our thing and it was a lot of fun.
Speaker 2: But I isn't putting more alcohol into my body.
Speaker 1: It's very much like after you've been drinking and the
Speaker 1: attractiveness of people is increased.
Speaker 2: It's a good really, you your taste.
Speaker 1: Of the non alcoholic IPA was enhanced by the fact
Speaker 1: that you were already properly supported by alcoholic IPAs.
Speaker 2: I think you're right.
Speaker 1: I think I was looped up already, and I think
Speaker 1: maybe if I'd started my night with a non alcoholic
Speaker 1: ip I'd be.
Speaker 2: Like, Man, this sucks or maybe not.
Speaker 1: I don't know who knows, but maybe I need to
Speaker 1: try that first and see how it happens. But anyways,
Speaker 1: shout out to a new drink called not beer.
Speaker 2: All right?
Speaker 1: Coming up next, did our friend Ben Rogers get into
Speaker 1: a confrontation in the parking lot outside iHeartMedia? Did he
Speaker 1: throw those beads? Does he have a black eye? We'll
Speaker 1: get to details next right here. On ninety some point one,
Speaker 1: The Eagle