WEBVTT

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<v Speaker 1>Ah, Yes, you're listening to the world famous Ben and

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<v Speaker 1>Skin Show ninety seven point one The Eagle.

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<v Speaker 2>Don't forget.

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<v Speaker 1>All of our content is posted on the iHeart app.

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<v Speaker 1>So if you want to listen to our show without music,

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<v Speaker 1>you could do that little twelve minute single servings of

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<v Speaker 1>Ben and Skin magical content for your ears waiting for

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<v Speaker 1>you on the iHeart app. This segment's brought to you

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<v Speaker 1>by Andrew's American Pizza Kitchen, only one location in Dallas

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<v Speaker 1>Fort Worth. It's in Plano at Preston and Plano Parkway.

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<v Speaker 1>But that one location was voted best pizzeria and all

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<v Speaker 1>of DFW by readers of the Dallas Morning News skin Wire.

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<v Speaker 2>Folks flocking to Andrews. Man.

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<v Speaker 1>The reputation is deserved Israel, and people want to try

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<v Speaker 1>it for themselves, and once they do, they become regulars.

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<v Speaker 1>Five different styles that they've mastered. You gotta try the

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<v Speaker 1>Dallas style. That's their own, that is proprietary not only

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<v Speaker 1>to them, but our region.

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<v Speaker 2>Man, it's really cool.

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<v Speaker 1>They have great pasta dishes, an awesome bar including roller Town,

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<v Speaker 1>Bear Works, the brewery. Ben and I are partners, and

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<v Speaker 1>so don't miss out. Preston and Plano Parkway. It's Andrew's

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<v Speaker 1>American Pizza Kitchen. All right, coming up Herelitarily, did I

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<v Speaker 1>almost get into a brawl in our parking lot i

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<v Speaker 1>walked in?

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<v Speaker 2>And what?

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<v Speaker 1>Did I almost get into a verbal altercation of my

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<v Speaker 1>way home yesterday? Maybe there's just beef surrounding me at

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<v Speaker 1>all times. That's next.

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<v Speaker 2>But right now it's time for this.

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<v Speaker 1>And now it's time for since week Day Up Day,

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<v Speaker 1>featuring veteran news anchor Kat's on tweets.

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<v Speaker 2>Here are the important stories he's currently tracking from around

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<v Speaker 2>the world.

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<v Speaker 1>Hey everybody, Hey Katy, hey man, time for the news.

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<v Speaker 2>How y'all being Where have you been? Man?

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<v Speaker 1>It's been coming out both ends from me. Really, that's

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<v Speaker 1>the opposite of your normals. Yeah, I like you when

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<v Speaker 1>it's reciprocated. Right, all, got to feel better, you gotta go.

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<v Speaker 1>I'll take over Fort Kevin.

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<v Speaker 3>Thank you?

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<v Speaker 2>All right? Uh? Have you guys ever had liquid death? Yes?

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<v Speaker 1>I know all about it. I think that some of

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<v Speaker 1>the biggest investors in that live here. But it's essentially

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<v Speaker 1>water that comes in a very cool looking can. The

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<v Speaker 1>can is awesome, So I guess for people who want

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<v Speaker 1>to be at a concert and want to fit in,

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<v Speaker 1>like they're drinking or they want to carry a water bottle.

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<v Speaker 1>It's water but with like a cool name, right cool can. Yeah,

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<v Speaker 1>it's a punk rock can skull on it and stuff.

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<v Speaker 3>Yeah, you see it at a lot of concerts. I

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<v Speaker 3>remember first seeing it and being highly confused. But it's awesome.

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<v Speaker 1>But that's the point though, right, Absolutely, it's interesting too

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<v Speaker 1>because it's you know, it's demographic oriented, like when you're

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<v Speaker 1>my age, you don't care what anybody sees you drink

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<v Speaker 1>or not drink, right, like the idea of oh man,

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<v Speaker 1>if I drink this water, I'm not cool like you.

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<v Speaker 1>Just so, it's definitely for teenagers and people in their twenties.

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<v Speaker 1>Eventually you get to an age where you realize you're

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<v Speaker 1>not cool and there's no hope. Yeah, you start really

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<v Speaker 1>going out of your way to an extra not be cool.

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<v Speaker 2>Yeah, you know, it's kind of your thing.

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<v Speaker 1>It's like, oh, the other night when my son was

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<v Speaker 1>making all that noise outside and I went out there

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<v Speaker 1>and I was still wearing my socks, my business socks earlier.

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<v Speaker 2>It just like my dad used to business times is

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<v Speaker 2>what it is. It is what it is.

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<v Speaker 1>So I was always like, wait, what so what is

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<v Speaker 1>the flavor of it? Whenever I would see it, is

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<v Speaker 1>it like punk lemon? I don't know, and allow it's water.

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<v Speaker 1>It's like okay, so it's just expensive water and a

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<v Speaker 1>death metal can got it. And then I was like,

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<v Speaker 1>I guess, man, and then I saw it's like worth

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<v Speaker 1>one point four billion, yes, like, oh well, okay, I

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<v Speaker 1>guess they knew what they were doing. I love marketing,

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<v Speaker 1>so I love the whole concept behind it. It's like

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<v Speaker 1>one of my favorite areas of marketing is vodka because

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<v Speaker 1>it's odorless, tasteless, and colorless, and so really all it

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<v Speaker 1>is is marketing. I mean there might be little tweaks

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<v Speaker 1>to Vodki here and there that make one stand out

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<v Speaker 1>or be different.

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<v Speaker 2>But I love stuff like that.

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<v Speaker 1>And so when you're talking about water, I mean that's

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<v Speaker 1>basically the odorless, colorless, tasteless right absolutely. And obviously the

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<v Speaker 1>water market is huge. Now do you guys drink much

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<v Speaker 1>flavored water every day?

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<v Speaker 2>What do you drink? It's all I drink.

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<v Speaker 1>I drink some uh the doctor with soda. When I

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<v Speaker 1>used to do soda, Hit me to some flavored water

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<v Speaker 1>that I can drink, and so I mix it every

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<v Speaker 1>day it's a powder.

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<v Speaker 2>Oh you mix it. You don't go like it's thing.

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<v Speaker 1>It's called doctor Berg's or something, Okay, but you never

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<v Speaker 1>go by like the flavored over the counter waters like

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<v Speaker 1>Topo Chico or Lacroix or any of those.

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<v Speaker 2>Kinds of things. I think Waterloo is one.

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<v Speaker 1>I got friends that drink tons of Topo Chico, like

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<v Speaker 1>that's what they drink with tequila or just by itself.

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<v Speaker 2>Really, yes, is it like club soda? Yes, yeah, it's

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<v Speaker 2>just you know, sparkling water flavored waters. Yeah, it's nicely tough,

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<v Speaker 2>even with it with flavor in it. I could see it.

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<v Speaker 2>Club soda to me, just tastes like like burnt plastic.

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<v Speaker 3>Yeah, that's why I mix it with tequila. I don't

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<v Speaker 3>drink it by well.

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<v Speaker 1>You know, that's a different thing that you're doing normal people. Right,

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<v Speaker 1>I'm not a normal person because like I'll you know,

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<v Speaker 1>I've been at plays with him, and do you guys

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<v Speaker 1>have some water? Because when I want water, I want

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<v Speaker 1>water r And they're like, yeah, I got a Tobo

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<v Speaker 1>Chico in there.

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<v Speaker 2>I'm like, uh, do you have water? Because that's not water,

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<v Speaker 2>it's carbonated.

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<v Speaker 1>Right.

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<v Speaker 2>It's kind of like you're.

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<v Speaker 1>Trying to tell me that mister Pib tastes like Doctor Pepper.

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<v Speaker 2>It doesn't. It might be go ahead, take the floor

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<v Speaker 2>as yours, Christina.

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<v Speaker 3>No, I do not want the wrath of the Metroplex

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<v Speaker 3>right now.

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<v Speaker 1>I mean they're busy with something else. Now's the time

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<v Speaker 1>to have a wrong, mister Pib opinion. If you want to,

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<v Speaker 1>no one's gonna notice. So I could be wrong, Okay,

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<v Speaker 1>So anyway, it's.

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<v Speaker 2>Kind of like.

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<v Speaker 1>I'd like a coke. Please, we have pepsi. That's not

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<v Speaker 1>what I ordered. They don't taste the same. Okay, good,

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<v Speaker 1>you don't have coke. Don't tell me to drink pepsi.

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<v Speaker 1>They're not the same. Same thing with this. When I

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<v Speaker 1>want water, I want water. Sometimes I want flavored water.

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<v Speaker 1>But anyways, that is a massive market. I mean it's massive. Right. Well,

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<v Speaker 1>there's a dude out of Saint Mark's locally. He's a

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<v Speaker 1>college graduate, but he went to high school at Saint

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<v Speaker 1>Mark's and he has got his eyes on the prize

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<v Speaker 1>and he's getting into the flavored water market with a

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<v Speaker 1>new product called not Beer. It's a Texas made drink

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<v Speaker 1>that might just appeal to the Budweiser drinkers of the

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<v Speaker 1>world without the hangover. That's according to an article written

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<v Speaker 1>by our friend Sarah Blaskovich. So the sub headline is,

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<v Speaker 1>look out liquid death, here comes not beer. And if

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<v Speaker 1>you look, did you look at the can of this

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<v Speaker 1>bend describe it? Well, I'm not looking at it right now,

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<v Speaker 1>but it reminded me of a generic beer can.

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<v Speaker 2>Exactly.

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<v Speaker 3>Yeah, it kind of looks like a Pat's Pastwu women.

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<v Speaker 2>It reminded me of Duff's beer.

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<v Speaker 1>So to Christina's point, it looks like to me and

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<v Speaker 1>I'm color blind guy, perhaps blue ribbon and Budweiser colors.

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<v Speaker 2>Absolutely, you know.

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<v Speaker 1>And so basically, not beer comes in an eye catching

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<v Speaker 1>red can sixteen ouncers, like the big ears you'd grab

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<v Speaker 1>from an ice down bucket at a party. Uh, it

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<v Speaker 1>is a zero damn thing, came up. It's a zero

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<v Speaker 1>calorie sparkling water out out. I don't like sparkling water.

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<v Speaker 3>Sparkle Okay, hold on, I think this is for because

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<v Speaker 3>you know, the younger generation, they keep or we keep

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<v Speaker 3>seeing that they're drinking less. Yes, so this is kind

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<v Speaker 3>of like what you would drink at the lake instead

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<v Speaker 3>of a beer or oh god, what's the other things

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<v Speaker 3>that kids usually drink. It's not Topo Chico. It's an

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<v Speaker 3>alcoholic drink.

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<v Speaker 2>Oh oh like uh yeah, no, but I know the

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<v Speaker 2>high noon.

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<v Speaker 3>Yes, like Hi noon and stuff like that. They could

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<v Speaker 3>just drink this instead and no, yeah, you wouldn't be

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<v Speaker 3>dehydrated at all and no hangover.

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<v Speaker 1>It's uh, that's what people generally referred to as water. Yeah,

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<v Speaker 1>and I think I think it's uh, it's it's not

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<v Speaker 1>always I want subterfuge here. I want to trick somebody

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<v Speaker 1>into thinking I'm drinking, and I worry about everyone thinks.

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<v Speaker 2>Right, it's just fun and different.

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<v Speaker 1>Also, it's not boring like a regular bottle of water,

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<v Speaker 1>and so it might be a conversation starter as well.

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<v Speaker 3>And I think it helps your habit too, Like you're

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<v Speaker 3>used to reaching for a cold beer. This is kind

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<v Speaker 3>of the same.

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<v Speaker 2>Here's the guy who made it. Want to hear what

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<v Speaker 2>he thinks.

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<v Speaker 1>Yeah, it's our mission to make drinking healthy beverages more fun.

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<v Speaker 1>We do that by taking inspiration from the brands that

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<v Speaker 1>have done the best job of associating their products with fun,

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<v Speaker 1>which are beer brands. He goes on, and by the way,

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<v Speaker 1>this is where it goes on to say, liquid death

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<v Speaker 1>is like.

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<v Speaker 2>One point four billion in twenty twenty four.

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<v Speaker 1>This kid went to Vanderbilt, and people ages eighteen to

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<v Speaker 1>thirty four are binge drinking alcohol less often. About forty

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<v Speaker 1>percent in that age bracket don't drink at all. I

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<v Speaker 1>wonder what that was ten years ago. I wish forty

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<v Speaker 1>percent don't drink it all.

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<v Speaker 2>I don't buy that. I don't believe that. Is that possible? Sure?

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<v Speaker 2>I hope so? Really? Yeah, no, I think so.

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<v Speaker 1>And I bet, like even when Ben drinking was at

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<v Speaker 1>his peak, I bet it's only thirty percent that don't

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<v Speaker 1>drink like. I mean, if you think about it, still

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<v Speaker 1>half the population in that age group drinks alcohol. So

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<v Speaker 1>you were saying thirty percent don't drink, right, That's what

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<v Speaker 1>I was saying. Oh he is saying forty percent don't drink, right,

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<v Speaker 1>don't drink at all. And I'm saying that's probably at

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<v Speaker 1>an old time high. There's two reasons for that.

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<v Speaker 2>One.

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<v Speaker 1>I mean, there's just change in consumer habits happen in

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<v Speaker 1>a lot of reasons ways. But also to the rise

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<v Speaker 1>in THCHC yep THC. Oh absolutely, and so that's that's

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<v Speaker 1>a big competitor. I mean the drinks THC drinks, but

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<v Speaker 1>also people that can just legally smoke weed yeah yeah,

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<v Speaker 1>or gummy like you run into it all the time.

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<v Speaker 1>It's like we'll go out with a big group of

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<v Speaker 1>people and oh, you're not drinking, are you good? And

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<v Speaker 1>he's like, oh yeah, and they hold up of the

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<v Speaker 1>gummies that they're enjoying. So it's like, you know, there's

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<v Speaker 1>just more options where it used to be just alcohol

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<v Speaker 1>for people that won't get lit.

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<v Speaker 2>Here's another quote. Here's a story.

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<v Speaker 1>He was at the Granada Theater at a show because

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<v Speaker 1>you know, he rages and he needed another drink, but

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<v Speaker 1>he didn't need another beer, so he didn't want to

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<v Speaker 1>hold a plastic bottle of Ozarka. I felt like I

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<v Speaker 1>had given up on having fun. It was really at

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<v Speaker 1>that moment that I was like, man, what a difference

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<v Speaker 1>in the consumer experience based on the psychology which is

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<v Speaker 1>driven by the packaging, the ritual, the marketing, the branding.

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<v Speaker 1>Thinking maybe it's the next million dollar idea. He raised

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<v Speaker 1>two point four to five million from family and friends,

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<v Speaker 1>started selling Not Beer in regional grocery stores on Amazon

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<v Speaker 1>in twenty twenty four, and it's growing ever since. This

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<v Speaker 1>brings up og Not beer as a sparkling water that

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<v Speaker 1>is comparable to Topo Chico and Lacroix. It's unflavored water

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<v Speaker 1>with an added electrolyte and mineral blend, and obviously dry.

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<v Speaker 2>January was great for them.

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<v Speaker 1>So that's the latest big thing that's happening out there

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<v Speaker 1>on the market.

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<v Speaker 2>Good for him.

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<v Speaker 3>Yeah, and he's a Texas boy and local. Yeah.

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<v Speaker 1>St Mark's right, So that's the thing that's exploding out there.

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<v Speaker 2>I'll say this.

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<v Speaker 1>I recently was working on music with some friends and

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<v Speaker 1>we'd been drinking and I didn't want to drink anymore,

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<v Speaker 1>but I wanted to keep drinking, and I drank a

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<v Speaker 1>non alcoholic beer. It was a non alcoholic IPA.

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<v Speaker 2>It was badass. Really, it was a great experience.

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<v Speaker 3>I didn't even know those existed. I mean, I've heard

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<v Speaker 3>of non alcoholic beer, but not an ipa.

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<v Speaker 1>Yeah, so they had The place was down the hall

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<v Speaker 1>of the bar. There had three different non alcoholic beers,

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<v Speaker 1>and I was like, yeah, I'll try that. I'll try

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<v Speaker 1>that non alcoholic ipa.

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<v Speaker 2>And it was good.

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<v Speaker 1>Now probably too, I'd been drinking already, so my taste

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<v Speaker 1>buds were calibrated for beer. But it tasted good to me,

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<v Speaker 1>and I felt like I was still vibing and we're

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<v Speaker 1>doing our thing and it was a lot of fun.

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<v Speaker 2>But I isn't putting more alcohol into my body.

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<v Speaker 1>It's very much like after you've been drinking and the

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<v Speaker 1>attractiveness of people is increased.

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<v Speaker 2>It's a good really, you your taste.

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<v Speaker 1>Of the non alcoholic IPA was enhanced by the fact

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<v Speaker 1>that you were already properly supported by alcoholic IPAs.

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<v Speaker 2>I think you're right.

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<v Speaker 1>I think I was looped up already, and I think

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<v Speaker 1>maybe if I'd started my night with a non alcoholic

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<v Speaker 1>ip I'd be.

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<v Speaker 2>Like, Man, this sucks or maybe not.

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<v Speaker 1>I don't know who knows, but maybe I need to

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<v Speaker 1>try that first and see how it happens. But anyways,

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<v Speaker 1>shout out to a new drink called not beer.

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<v Speaker 2>All right?

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<v Speaker 1>Coming up next, did our friend Ben Rogers get into

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<v Speaker 1>a confrontation in the parking lot outside iHeartMedia? Did he

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<v Speaker 1>throw those beads? Does he have a black eye? We'll

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<v Speaker 1>get to details next right here. On ninety some point one,

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<v Speaker 1>The Eagle