WEBVTT 1 00:00:01.199 --> 00:00:04.679 Hi, This is Peat Makepeace calling from Solihull in the 2 00:00:04.759 --> 00:00:09.439 United Kingdom and I play at Stonebridge Golf Club. This 3 00:00:09.560 --> 00:00:11.320 is golf Smart number. 4 00:00:11.199 --> 00:00:15.279 Four hundred and eighty four, published on April fourteen, twenty fifteen. 5 00:00:15.480 --> 00:00:20.559 Welcome to Golf Smarter Mulligans, your second chance to gain 6 00:00:20.600 --> 00:00:24.199 insight and advice from the best instructors featured on the 7 00:00:24.199 --> 00:00:30.199 Golf Smarter podcast. Great Golf Instruction Never gets Old. Our 8 00:00:30.320 --> 00:00:35.119 interview library features hundreds of hours of game improvement conversations 9 00:00:35.240 --> 00:00:38.679 like this that are no longer available in any podcast app. 10 00:00:38.840 --> 00:00:41.560 Within the series Golfers that are out there, there's a 11 00:00:41.719 --> 00:00:46.320 definite faction who look at this possibility of non conforming 12 00:00:46.479 --> 00:00:49.799 equipment playing simple level of cheating. Well, okay, it is 13 00:00:49.920 --> 00:00:52.840 cheating if you use it in a real competition, even 14 00:00:52.880 --> 00:00:56.320 if it's anywhere from your Saturday morning sweeps to the 15 00:00:56.359 --> 00:00:59.799 club championship to the County diameter to the Staumeter. And 16 00:01:00.479 --> 00:01:03.359 but there's a whole bunch of people who probably would 17 00:01:03.439 --> 00:01:05.959 never play in those things simply want to go out 18 00:01:05.959 --> 00:01:07.719 and just get it a little bit better than they do. 19 00:01:07.840 --> 00:01:10.719 Right now, nice side is recording a little different because 20 00:01:10.840 --> 00:01:13.879 I've watched how the whole business model is that all 21 00:01:13.920 --> 00:01:16.200 the big golf companies go out and they do their 22 00:01:16.200 --> 00:01:19.560 engineering and they develop their new clubhead technology, and then 23 00:01:19.680 --> 00:01:22.879 they build their golf clubs so they're all the same length, 24 00:01:23.040 --> 00:01:26.000 same loss, same lying angles, seem everything, so that they 25 00:01:26.000 --> 00:01:28.599 can be shipped into all the retail stores to more 26 00:01:28.680 --> 00:01:31.159 easily be sold off the rack. That's how you sell 27 00:01:31.400 --> 00:01:33.599 four hundred million dollars where the golf clubs a year. 28 00:01:33.879 --> 00:01:36.640 But the point still remains, golfers are as different in 29 00:01:36.680 --> 00:01:40.079 our size, our strength, our athletic ability, and especially in 30 00:01:40.120 --> 00:01:43.640 our swing characteristics. Standard made clubs are not going to 31 00:01:43.680 --> 00:01:45.719 help every single golfer play to the best of their 32 00:01:45.760 --> 00:01:48.599 given ability. That's where custom fitting can step in and 33 00:01:48.719 --> 00:01:50.799 help people play better and play more. 34 00:01:55.400 --> 00:01:58.319 Surprising information on how to cut seven to ten strokes 35 00:01:58.319 --> 00:02:02.400 from your handicap using proper fitted clubs with Tom wish On. 36 00:02:02.760 --> 00:02:06.000 This is Golf Smarter Premium. 37 00:02:06.120 --> 00:02:09.919 Here's your host, Fred Green. Welcome back to the Golf 38 00:02:09.919 --> 00:02:12.159 Smarter Podcast. Tom. 39 00:02:12.360 --> 00:02:14.560 Thanks very much, cred it's a pleasure to be back 40 00:02:14.599 --> 00:02:15.680 to talk about golf. 41 00:02:16.240 --> 00:02:18.960 We could talk about golf, we can talk about golf clubs, 42 00:02:19.039 --> 00:02:21.800 we can talk about custom club fitting. We can talk 43 00:02:21.840 --> 00:02:24.039 about the state of Actually we are going to talk 44 00:02:24.039 --> 00:02:29.759 about all of those things. Okay, how is the state 45 00:02:29.879 --> 00:02:32.639 of the golf club industry. Let's get right to it. 46 00:02:32.919 --> 00:02:35.439 How is the state of the industry from your perspective 47 00:02:35.520 --> 00:02:35.919 right now? 48 00:02:36.719 --> 00:02:40.800 Well, it's very interesting. You know, the industry's big major player, 49 00:02:40.919 --> 00:02:43.759 tailor Mate, took a gigantic hit last year. They were 50 00:02:43.800 --> 00:02:48.000 down like twenty nine percent in sales, you know, largely 51 00:02:48.120 --> 00:02:52.439 due to the fad of white driver heads being over 52 00:02:53.360 --> 00:02:57.520 so that went away from them, but also because you know, 53 00:02:57.560 --> 00:03:00.240 there's been a little bit of a backlash from some 54 00:03:00.280 --> 00:03:03.599 of the major retailers in golf that they're you know, 55 00:03:03.840 --> 00:03:06.080 not real happy with the way that the big giant 56 00:03:06.120 --> 00:03:09.599 companies have been bringing out new models every six months 57 00:03:10.800 --> 00:03:13.240 and how difficult that is to manage on a retail 58 00:03:13.280 --> 00:03:17.960 inventory standpoint, you know. So, you know, right now it's 59 00:03:18.039 --> 00:03:20.199 you know, up in the air. You know, it's hard 60 00:03:20.240 --> 00:03:22.560 to say exactly what's going to happen to the golf 61 00:03:22.599 --> 00:03:28.680 equipment industry. Participation in the game continues to sag, you 62 00:03:28.680 --> 00:03:31.039 know a little bit for all of the post recession 63 00:03:31.120 --> 00:03:34.719 reasons you know that are out there. Games expensive, takes 64 00:03:34.759 --> 00:03:38.280 too long to play. The millennials, you know, are not 65 00:03:38.400 --> 00:03:41.960 impressed with playing their father's game, so to speak. And 66 00:03:42.039 --> 00:03:45.879 so you know, we're living you know, with about five 67 00:03:46.319 --> 00:03:49.639 ten percent, well actually won that twenty percent fewer golfers 68 00:03:49.639 --> 00:03:53.000 and we had ten years ago, you know, with that, 69 00:03:53.199 --> 00:03:56.080 So you know, but the game is still the game. 70 00:03:56.159 --> 00:04:00.960 It's still the greatest game there is, and you know 71 00:04:01.000 --> 00:04:03.240 it still is something that you know is going to 72 00:04:03.280 --> 00:04:04.080 live forever though. 73 00:04:04.520 --> 00:04:08.159 Yeah, yeah, yeah, it's interesting as we're talking right now, 74 00:04:08.199 --> 00:04:11.960 we're in day two of the Masters twenty fifteen and 75 00:04:12.479 --> 00:04:16.319 Jordan's speaf Is is kind of running away with things here. 76 00:04:16.439 --> 00:04:22.600 He's having another amazing round after yesterday's. Is is someone 77 00:04:22.720 --> 00:04:25.600 like a Jordan's Speef do you think? Is he the 78 00:04:25.720 --> 00:04:28.759 kind of character he does? He have the what it 79 00:04:28.839 --> 00:04:33.759 takes to be a person that will get the millennials 80 00:04:33.839 --> 00:04:37.120 back on the golf or to the golf course, you know, 81 00:04:37.199 --> 00:04:39.879 the way Tiger. You know, when Tiger was at his peak, 82 00:04:40.240 --> 00:04:43.240 everybody was building golf courses left and right, and everyone 83 00:04:43.360 --> 00:04:45.000 was happy, and we were coming out with new clubs 84 00:04:45.000 --> 00:04:48.199 every few weeks. And now you know, that kind of 85 00:04:48.240 --> 00:04:51.480 died away and everyone started leaving and everyone's waiting for 86 00:04:51.519 --> 00:04:54.600 the next Messiah. Could Jordan Speed be that character? 87 00:04:55.680 --> 00:04:59.000 Well, I think he can have influence on younger kids, 88 00:04:59.240 --> 00:05:02.199 you know, let's say twelve seventeen year olds, you know, 89 00:05:02.279 --> 00:05:04.160 to maybe get more into the game or start to 90 00:05:04.160 --> 00:05:06.720 play the game. But I'm not really sure. You know, 91 00:05:06.800 --> 00:05:11.360 among the millennials. 92 00:05:09.720 --> 00:05:14.120 He's too young, no, a different attention span. 93 00:05:14.399 --> 00:05:15.800 Let me put it that way, you know what I mean, 94 00:05:15.839 --> 00:05:18.279 they're the kids, you know, they're the generation that's grown 95 00:05:18.360 --> 00:05:22.000 up going nuts. If they walk out the door without 96 00:05:22.000 --> 00:05:25.240 a smartphone in their pocket, you know, it rules their life. 97 00:05:25.319 --> 00:05:28.199 And you know, and from that, you know, most of 98 00:05:28.240 --> 00:05:30.560 the things that I think an awful lot of millennials 99 00:05:30.639 --> 00:05:34.040 do for pleasure and enjoyment are things that don't take 100 00:05:34.079 --> 00:05:38.360 them very long. You know, to do workouts, you know, cycling, 101 00:05:39.680 --> 00:05:42.480 you know that sort of thing. And to be into golf, 102 00:05:42.519 --> 00:05:45.079 you've got to make a long commitment, you know, for 103 00:05:45.199 --> 00:05:47.480 practicing to get to the point where the game can 104 00:05:47.519 --> 00:05:49.879 be enjoyable. And then when you go play the game, 105 00:05:50.040 --> 00:05:52.839 you know, it's you know, four or five hours if 106 00:05:52.879 --> 00:05:56.480 you're going to play eighteen holes plus cost. So you know, 107 00:05:56.519 --> 00:05:58.560 I'm not sure. I mean I had a discussion at 108 00:05:58.560 --> 00:06:02.639 one point with Jerry Tarti, the editor of Golf Digest, 109 00:06:02.720 --> 00:06:05.480 and and you know, I noted that Golf Digest has 110 00:06:05.639 --> 00:06:09.160 changed their look, you know, of their magazine to try 111 00:06:09.199 --> 00:06:11.720 to appeal more to the millennials. And my point with 112 00:06:11.800 --> 00:06:15.240 him was, well, that's fine among the millennials who already 113 00:06:15.240 --> 00:06:18.000 do play golf, but the biggest segment of our population 114 00:06:18.240 --> 00:06:22.000 that is not playing golf and appears to not want 115 00:06:22.040 --> 00:06:24.720 to have anything to do with the game are the millennials. 116 00:06:24.800 --> 00:06:28.160 So you know, you know, what about things that need 117 00:06:28.199 --> 00:06:30.639 to be done to try to attract those people to 118 00:06:30.759 --> 00:06:33.399 the game, to get them to start playing, you know, 119 00:06:33.480 --> 00:06:36.439 for it. And you know, I made the suggestion to him, 120 00:06:36.600 --> 00:06:39.759 you know, just tossing something out of you know, why 121 00:06:39.759 --> 00:06:43.199 don't all the big entities in the game who have money, 122 00:06:43.360 --> 00:06:47.879 the PGA Tour, the PGA of America, the Augusta National 123 00:06:47.920 --> 00:06:51.199 Golf Club, the United States Golf Association, you know, throw 124 00:06:51.279 --> 00:06:55.360 some money in the pot and start making some commercials 125 00:06:55.399 --> 00:07:01.439 to put on television which feature celebrities and stars, well 126 00:07:01.480 --> 00:07:04.560 known sports heroes who love and play the game, and 127 00:07:04.600 --> 00:07:07.399 get on the commercial and tell people this is why 128 00:07:07.439 --> 00:07:09.040 this game is so great and why you need to 129 00:07:09.040 --> 00:07:09.519 play it. 130 00:07:09.959 --> 00:07:12.800 You know, for that and you know, yeah, where's justin 131 00:07:12.879 --> 00:07:14.439 Timberlake when we need him? 132 00:07:14.959 --> 00:07:18.600 Yeah, exactly, things like that, you know, or any of 133 00:07:18.639 --> 00:07:22.079 the you know Steph Curry, you know in basketball, who's 134 00:07:22.079 --> 00:07:23.319 a great player. 135 00:07:22.959 --> 00:07:23.920 And oh is that right? 136 00:07:24.000 --> 00:07:27.160 Loves tremendedly you know for that. Yeah. I mean he's 137 00:07:27.199 --> 00:07:30.680 a three four handicap and plays extremely well. 138 00:07:31.279 --> 00:07:36.160 Did not know that? That's interesting? Yeah, he's uh, yeah, 139 00:07:36.360 --> 00:07:42.879 he's very special. What's what he's doing this year in basketball? Uh? 140 00:07:43.000 --> 00:07:45.720 Their attention span? You're absolutely right. They want to they 141 00:07:45.759 --> 00:07:49.079 want to be able to play well because they can 142 00:07:49.120 --> 00:07:51.120 do it on their video games. So why can't they 143 00:07:51.160 --> 00:07:53.720 just translate that onto the golf course. Why does it 144 00:07:54.040 --> 00:07:55.600 have to be so difficult? 145 00:07:56.879 --> 00:07:58.920 Yeah, well, you can play eighteen homes in a video 146 00:07:58.959 --> 00:07:59.959 game in a half an hour. 147 00:08:00.560 --> 00:08:02.680 Yeah, right, exactly. You know, I live next to a 148 00:08:02.720 --> 00:08:06.040 golf course. We've talked about this because I Marine Country Club, 149 00:08:06.040 --> 00:08:09.519 which you your mom lives near here too, so you're 150 00:08:09.519 --> 00:08:12.680 familiar with the golf course. And just last week they 151 00:08:13.120 --> 00:08:17.360 they did an experiment. They had two pins on each 152 00:08:17.480 --> 00:08:21.560 green and one was a regulation size hole and the 153 00:08:21.600 --> 00:08:25.120 other one was a fifteen inch hole good for them 154 00:08:25.959 --> 00:08:29.040 and yeah, and they just as an experiment to see 155 00:08:29.079 --> 00:08:30.879 how people liked it to be able to get the 156 00:08:30.959 --> 00:08:33.200 kids out on the golf course with the family because 157 00:08:33.240 --> 00:08:37.960 it's a very family oriented country club, and the feedback 158 00:08:38.000 --> 00:08:42.960 they were getting was an hour faster to play and 159 00:08:43.120 --> 00:08:47.559 seven to ten strokes per per person was saved. Now, 160 00:08:47.600 --> 00:08:50.159 I don't think this is going to be the future 161 00:08:50.240 --> 00:08:53.120 of the game as far as tournament play, of course not. 162 00:08:53.919 --> 00:08:55.919 But for fun, why not. 163 00:08:57.679 --> 00:08:59.399 I think, you know, all of those things like that 164 00:08:59.440 --> 00:09:01.799 are okay, you know, I mean for a little bit 165 00:09:01.840 --> 00:09:04.279 of a boost to play. But at the end of 166 00:09:04.320 --> 00:09:08.799 the day, you know, for golf to continue to grow, 167 00:09:09.799 --> 00:09:12.679 the game has to attract people for what it brings 168 00:09:12.840 --> 00:09:15.600 and what it has always brought from day one. You know, 169 00:09:15.639 --> 00:09:19.240 with that, you know, a chance to be you against yourself, 170 00:09:19.399 --> 00:09:22.279 you against the golf course, to master a skill that 171 00:09:22.320 --> 00:09:25.200 it's difficult to master, you know, to be able to 172 00:09:25.240 --> 00:09:28.519 spend time with friends in a social environment where you're 173 00:09:28.679 --> 00:09:31.960 you know, you're also playing a game. And then the 174 00:09:32.000 --> 00:09:34.799 pure enjoyment of the fact that you know, all these 175 00:09:34.840 --> 00:09:37.440 different golf courses around the country and around the world, 176 00:09:37.519 --> 00:09:41.000 they're all different, they're beautiful examples of how we can 177 00:09:41.039 --> 00:09:45.440 shape land into you know, gorgeous agronomy. And it's fun 178 00:09:45.480 --> 00:09:47.159 to go out and play all the different kinds of 179 00:09:47.159 --> 00:09:49.639 courses out there. You know, those are the things that 180 00:09:49.759 --> 00:09:51.960 have to draw the people you know into the game 181 00:09:52.000 --> 00:09:54.759 to play, you know, play the game the way it's 182 00:09:54.759 --> 00:09:57.960 always meant to be played, you know, for that. So yeah, 183 00:09:58.000 --> 00:10:00.399 I mean I welcome the Badiach Cup, of the fifteen 184 00:10:00.440 --> 00:10:02.320 inch Cup, you know, in that for you know, the 185 00:10:02.360 --> 00:10:04.600 occasional fun thing to get a few people out who 186 00:10:04.639 --> 00:10:07.639 may not have been coming out regularly. But it's not 187 00:10:07.759 --> 00:10:09.759 the answer for long term. 188 00:10:09.919 --> 00:10:13.159 No, I don't think I don't think so either. I 189 00:10:13.200 --> 00:10:17.840 don't think so either. But you know, even if there 190 00:10:17.879 --> 00:10:20.000 is a fifteen inch hole it and it saves you 191 00:10:20.039 --> 00:10:22.559 an hour and it saves you some strokes, hitting a 192 00:10:22.600 --> 00:10:27.159 golf ball, not putting, hitting a golf ball is still 193 00:10:27.840 --> 00:10:32.120 not an easy thing to do, no doing it well. 194 00:10:32.080 --> 00:10:35.559 Yeah, yeah, you know, and that's it takes time to 195 00:10:35.559 --> 00:10:37.080 get to the point where you can hit it well 196 00:10:37.159 --> 00:10:39.600 enough that you can go out and have fun, right. 197 00:10:39.840 --> 00:10:42.600 Right, It takes years for it to be fun, because 198 00:10:42.639 --> 00:10:44.519 it's not really fun until you get good. 199 00:10:45.639 --> 00:10:47.759 Yeah, either that or else you play it strictly for 200 00:10:47.840 --> 00:10:50.840 the social side, which is tremendous, you know, and so 201 00:10:51.120 --> 00:10:53.440 regardless if you don't score well, you're out there with 202 00:10:53.519 --> 00:10:56.200 good friends, laughing and having a good time outside. 203 00:10:56.519 --> 00:10:59.840 Right, What can the equipment industry do? And I'm sure 204 00:10:59.840 --> 00:11:04.600 they would spend quadrillions of dollars, whether it be advertising 205 00:11:04.919 --> 00:11:07.679 or R and D. But what can they do to 206 00:11:07.720 --> 00:11:10.440 make it easier to hit a golf ball? Do you 207 00:11:10.480 --> 00:11:14.120 think there's something that is in their hands that would help. 208 00:11:15.120 --> 00:11:17.159 Well, there's nothing that can be done to get to 209 00:11:17.200 --> 00:11:19.440 the point where you hit you know, ninety eight percent 210 00:11:19.480 --> 00:11:22.320 of your shots in the air. That's you and your 211 00:11:22.399 --> 00:11:27.120 neural unpet system and proper instruction followed by practice, you know, 212 00:11:27.200 --> 00:11:28.480 to get to a point where you can make a 213 00:11:28.480 --> 00:11:30.799 good swing to hit the ball airporn, you know, as 214 00:11:30.799 --> 00:11:33.279 far as getting people a little bit more distance or 215 00:11:33.360 --> 00:11:36.440 hitting the ball a little straighter. You know, there are 216 00:11:36.440 --> 00:11:39.519 some people in the in the world golf industries who 217 00:11:39.559 --> 00:11:42.519 are starting to look at this and say, you know, 218 00:11:42.960 --> 00:11:45.720 for those people who strictly play for fun, who would 219 00:11:45.759 --> 00:11:50.639 never play in serious competition, why shouldn't we manufacture non 220 00:11:50.720 --> 00:11:54.080 conforming clubs? You know that would you know, just simply 221 00:11:54.120 --> 00:11:56.559 be out there to add to the fun in the game. 222 00:11:57.799 --> 00:12:00.000 Not that long ago, I think in the month of February, 223 00:12:00.120 --> 00:12:06.039 the Japan Golf Manufacturers Association came out with us with 224 00:12:06.120 --> 00:12:10.559 a statement saying that they were in favor of this. Okay, 225 00:12:10.600 --> 00:12:13.320 they got criticized heavily because, you know, one group of 226 00:12:13.360 --> 00:12:16.240 people said, well, the only reason that the Japan manufacturers 227 00:12:16.279 --> 00:12:18.320 want to make non conforming clubs is so they can 228 00:12:18.360 --> 00:12:21.320 sell more clubs and make more money. Okay, Well, there's 229 00:12:21.360 --> 00:12:23.399 another side of the coin, you know, where you know, 230 00:12:23.440 --> 00:12:25.600 there are apparently an awful lot of people over there 231 00:12:25.639 --> 00:12:27.720 who don't hit the ball as far as they would 232 00:12:27.759 --> 00:12:32.960 like to, who don't play in serious handicapped competition, and 233 00:12:33.080 --> 00:12:35.919 they feel that maybe this could keep that group of 234 00:12:35.960 --> 00:12:39.159 people more interested in the game, you know, for that So, 235 00:12:39.480 --> 00:12:42.279 you know, because we can design drivers that hit the 236 00:12:42.279 --> 00:12:47.600 ball ten fifteen yards further by exceeding the rule in 237 00:12:47.679 --> 00:12:50.440 the game for the coficient and restitution for the spring 238 00:12:50.480 --> 00:12:54.519 face capability of the face, we could also design shafts 239 00:12:56.080 --> 00:13:00.080 which self correct during the swing basically and could and 240 00:13:00.120 --> 00:13:02.600 ad and reduce the slice just you know, or hook 241 00:13:02.720 --> 00:13:04.840 depending on how the shaft is made and how it's 242 00:13:04.840 --> 00:13:08.960 installed into the head. You know, we also have you know, 243 00:13:09.000 --> 00:13:11.279 the aspects of what I work in every day, you know, 244 00:13:11.360 --> 00:13:14.759 professional custom fitting. So you know, if people can get 245 00:13:14.799 --> 00:13:17.320 into a situation where they understand that they're better off 246 00:13:17.360 --> 00:13:20.519 going to see a professional club fitter to be fit 247 00:13:20.639 --> 00:13:23.200 and you know, for their their clubs rather than buy 248 00:13:23.240 --> 00:13:26.279 them standard off the rack and big stores are online, 249 00:13:26.840 --> 00:13:29.919 that too, you know, can make a difference to help 250 00:13:29.960 --> 00:13:33.080 people you know, play better, score better, and enjoy the 251 00:13:33.120 --> 00:13:35.600 game more and then potentially keep coming back and playing. 252 00:13:41.759 --> 00:13:44.879 You talked about the Japanese companies that are suggesting why 253 00:13:44.879 --> 00:13:48.720 don't we make a a some clubs that are non conforming, 254 00:13:48.799 --> 00:13:51.000 that are against the rules, because these are for people 255 00:13:51.000 --> 00:13:52.600 who are just out there to have a good time. 256 00:13:52.639 --> 00:13:55.279 They are not going to necessarily post their score or 257 00:13:55.360 --> 00:14:00.120 get their you know, their gen number going. And then 258 00:14:00.000 --> 00:14:01.720 can you say people are like, oh, you're just in 259 00:14:01.799 --> 00:14:05.120 it to sell more clubs and make more money. Yeah, well, 260 00:14:05.159 --> 00:14:09.039 and that's a problem for a company because why you know, 261 00:14:09.519 --> 00:14:11.320 I don't you know, I don't see that as being 262 00:14:11.360 --> 00:14:13.159 the issue, you know, I mean. 263 00:14:13.159 --> 00:14:14.960 I mean, I've been in the golf equipment in se 264 00:14:15.120 --> 00:14:17.240 for a very long time now, and I'm very well 265 00:14:17.279 --> 00:14:21.039 aware of the fact that within the serious golfers that 266 00:14:21.080 --> 00:14:26.919 are out there, there's a definite faction who look at 267 00:14:26.960 --> 00:14:33.759 this possibility of non conforming equipment uh with great anger, condemnation, 268 00:14:34.120 --> 00:14:38.519 you know, and playing a simple label at cheating. Well, okay, 269 00:14:38.559 --> 00:14:41.000 it is cheating if you use it in you a 270 00:14:41.039 --> 00:14:45.399 real competition, even if that's anywhere from you know, your 271 00:14:45.440 --> 00:14:50.279 Saturday morning sweeps, playing for pro Shop credit, to the 272 00:14:50.279 --> 00:14:53.679 club championship, to the county Amateur, to the state amateur 273 00:14:53.720 --> 00:14:55.879 and on up. You shouldn't do that. You need to 274 00:14:55.879 --> 00:14:58.519 be playing with conforming golf clubs if you're playing that 275 00:14:58.600 --> 00:15:02.200 kind of competitive golf. But there's a whole bunch of people 276 00:15:02.279 --> 00:15:05.399 who you know, probably would never play in those things. 277 00:15:05.480 --> 00:15:08.120 And you know a number of people who simply want 278 00:15:08.120 --> 00:15:10.000 to go out and just hit it around, have fun, 279 00:15:11.200 --> 00:15:13.159 hit it a little bit better than they do right now, 280 00:15:13.759 --> 00:15:15.600 you know. For that. So you know, that's where the 281 00:15:16.120 --> 00:15:20.840 Japan Manufacturers Association is coming from. You know, my side 282 00:15:20.840 --> 00:15:23.639 of the coins a little different because I've watched how 283 00:15:23.679 --> 00:15:26.840 the whole business model of the golf equipment industry has 284 00:15:27.440 --> 00:15:30.799 evolved over the years, and the standard you know, the 285 00:15:30.840 --> 00:15:33.559 business model is that all the big golf companies go 286 00:15:33.639 --> 00:15:36.320 out and they do their engineering and they develop their 287 00:15:36.360 --> 00:15:40.360 new clubhead technology, and then they build their golf clubs. 288 00:15:40.679 --> 00:15:44.399 Uh so they're all same length, same lofts, same lie angles, 289 00:15:44.440 --> 00:15:47.919 same weighting, same grip size, same everything, so that they 290 00:15:47.919 --> 00:15:50.759 can be shipped into all the retail stores to more 291 00:15:50.799 --> 00:15:54.080 easily be sold off the rack. That's how you sell 292 00:15:54.480 --> 00:15:56.679 four hundred million dollars where the golf clubs a year. 293 00:15:56.960 --> 00:15:59.240 You can't do it if you're going to build one 294 00:15:59.279 --> 00:16:02.159 set at a time. I'm for one golfer at a time, 295 00:16:02.279 --> 00:16:05.840 each one custom fit. But the point still remains, golfers 296 00:16:05.840 --> 00:16:09.120 are as different as fingerpints. You know. We're all different 297 00:16:09.200 --> 00:16:12.639 in our size, our strength, our athletic ability, and especially 298 00:16:12.639 --> 00:16:16.440 in our swing characteristics. And that's you know, a situation 299 00:16:16.639 --> 00:16:20.480 where standard made clubs are not going to help every 300 00:16:20.519 --> 00:16:23.000 single golfer play to the best of their given ability. 301 00:16:23.440 --> 00:16:25.759 That's where custom fitting can you know, step in and 302 00:16:26.279 --> 00:16:29.120 help people you know, play better and enjoy it more 303 00:16:29.159 --> 00:16:30.720 and continue to play more. 304 00:16:31.399 --> 00:16:37.000 Absolutely, I've been playing golf for getting getting up to 305 00:16:37.039 --> 00:16:40.840 twenty years now and I don't ever see myself playing 306 00:16:40.879 --> 00:16:43.600 in any sort of competition. I just that's not who 307 00:16:43.600 --> 00:16:46.879 I am. I love to play on the weekends with 308 00:16:46.919 --> 00:16:49.799 my friends, and if we put a couple dollars into 309 00:16:49.840 --> 00:16:52.480 a pot, you know, before the round, okay, I'll do that. 310 00:16:52.840 --> 00:16:55.440 But mostly I'm out there trying to beat myself each time, 311 00:16:55.759 --> 00:16:57.559 you know, just because that's the way golf is. You 312 00:16:57.639 --> 00:16:59.279 just know that, Oh I can do better. I want 313 00:16:59.320 --> 00:17:01.159 to got to do this again. I want to do 314 00:17:01.200 --> 00:17:06.079 it better. How close are we getting or will we 315 00:17:06.319 --> 00:17:10.000 ever get to the point where there's two sets of 316 00:17:10.079 --> 00:17:13.279 rules for tournament play and for everybody else. 317 00:17:14.160 --> 00:17:17.240 Yeah, well it's interesting. I don't think we're anywhere near 318 00:17:17.319 --> 00:17:20.799 close to that yet, but there certainly are who discussed that. 319 00:17:22.200 --> 00:17:24.440 You know, it goes on in other sports, you know 320 00:17:24.519 --> 00:17:28.640 out there. You know, baseball has metal bats in you know. 321 00:17:28.720 --> 00:17:31.039 In college, right school college. 322 00:17:31.119 --> 00:17:33.279 You know, wood bats in the major leagues. You know 323 00:17:33.279 --> 00:17:37.480 out there, you know, there are some people who feel 324 00:17:37.599 --> 00:17:41.759 that because of the extreme distance that the tour players 325 00:17:41.960 --> 00:17:44.200 hit the ball now, that this is going to render 326 00:17:44.279 --> 00:17:47.960 a lot of the classic golf courses obsolete. There are 327 00:17:48.039 --> 00:17:50.720 only so many of those courses who can keep lengthening. 328 00:17:51.000 --> 00:17:55.440 You know, their their golf courses, you know, to accommodate 329 00:17:56.759 --> 00:17:58.599 you know, guys with one hundred and twenty five miles 330 00:17:58.640 --> 00:18:00.680 an hour clubhead speed. You know, you hit it three 331 00:18:00.759 --> 00:18:05.039 hundred and forty yards. You know, out there, the game 332 00:18:05.079 --> 00:18:08.079 has evolved, you know. I mean you go back to 333 00:18:08.160 --> 00:18:12.440 the to the year nineteen hundred, okay, and the game 334 00:18:12.519 --> 00:18:15.079 converted from a gut of purchare golf ball to a 335 00:18:15.160 --> 00:18:18.880 rubber core wound ball, and immediately everybody picked up twenty 336 00:18:18.880 --> 00:18:22.200 five or thirty yards, and those golf courses that were 337 00:18:22.559 --> 00:18:27.519 you know existing before this were rendered obsolete. Well, new 338 00:18:27.519 --> 00:18:30.240 golf courses were built, you know, that were longer to 339 00:18:30.279 --> 00:18:33.759 accommodate the new ball and all that, and so you know, 340 00:18:33.839 --> 00:18:37.759 the game survived that here. Now maybe because of the 341 00:18:37.799 --> 00:18:42.079 economic reasons, it's not quite feasible to think that we're 342 00:18:42.079 --> 00:18:43.839 going to go out and build a whole new stable 343 00:18:43.839 --> 00:18:46.640 of golf courses that all could be eight thousand yards long, 344 00:18:46.759 --> 00:18:48.240 so that we could, you know, so that they could 345 00:18:48.240 --> 00:18:51.559 host a PGA Tour event and you'd still see players 346 00:18:51.640 --> 00:18:55.920 hitting you know, three iron into a power four hole. Yeah, 347 00:18:55.960 --> 00:19:00.519 that may be unrealistic, you know, out there. But you know, 348 00:19:01.200 --> 00:19:03.440 it's you know, it's just all part of the evolution 349 00:19:03.599 --> 00:19:05.359 of the game. We just have to get used to 350 00:19:05.400 --> 00:19:08.240 the fact that there are a lot better golf athletes 351 00:19:08.359 --> 00:19:11.599 now and that these guys out there all have an 352 00:19:11.640 --> 00:19:15.119 average driver clubhead speed it's ten miles an hour higher 353 00:19:15.119 --> 00:19:18.000 than it was twenty five years ago. Because they're better 354 00:19:18.079 --> 00:19:22.200 golf athletes, they know how to train, you know, to 355 00:19:22.240 --> 00:19:25.480 you know, maximize their you know, their swing speed out there. 356 00:19:26.519 --> 00:19:28.319 That's just all part of it. 357 00:19:28.559 --> 00:19:33.759 So interesting. What why do we well when when they 358 00:19:33.799 --> 00:19:36.559 when they made that change in the ball around the 359 00:19:36.559 --> 00:19:39.799 turn of the century, there how much resistance was that too? 360 00:19:40.119 --> 00:19:43.119 You know, wait, that's wrong. We shouldn't be you know, 361 00:19:43.200 --> 00:19:44.680 like we're getting the resistance now. 362 00:19:45.559 --> 00:19:48.079 Yeah, it was kind of funny. You know. I'm, of course, 363 00:19:48.119 --> 00:19:50.039 I'm not old enough to have lived for that, but 364 00:19:51.319 --> 00:19:54.000 you know, I haven't done and of research to read 365 00:19:54.039 --> 00:19:56.839 through all of my old collections of magazines from that 366 00:19:56.960 --> 00:19:59.960 era to know if there was a protest to it. 367 00:20:01.400 --> 00:20:04.400 I'm not aware that there was. You know, at the 368 00:20:04.440 --> 00:20:08.519 same token, there was definitely a protest. When the steel 369 00:20:08.599 --> 00:20:13.920 shaft was invented, the game's ruling bodies were not sure 370 00:20:13.960 --> 00:20:17.160 they wanted to to rule, you know, to accept that 371 00:20:17.279 --> 00:20:20.640 and rule the steel shaft to be conforming, you know. 372 00:20:20.799 --> 00:20:24.319 So yeah, I mean there's evidence from the distant past 373 00:20:24.440 --> 00:20:26.920 in the evolution of the game that there has been 374 00:20:27.599 --> 00:20:32.799 resistance to change in the equipment if it was felt 375 00:20:32.839 --> 00:20:37.240 that it would make the game replace skill with technology. 376 00:20:37.400 --> 00:20:39.920 Is the term, you know, is that the great fear? 377 00:20:40.799 --> 00:20:43.799 Yeah, I mean, that's that's the us GAS credo. You know, 378 00:20:43.839 --> 00:20:47.480 when they when they look at brand new forms of equipment, 379 00:20:47.680 --> 00:20:50.759 you know, that are submitted to them for approval. Not 380 00:20:50.920 --> 00:20:54.400 everything that may be submitted to them may be covered 381 00:20:54.480 --> 00:20:58.279 under an express current rule. So the U s g 382 00:20:58.359 --> 00:21:01.839 A has always had a provide so to where they 383 00:21:01.880 --> 00:21:05.480 could rule something to be non conforming if they felt 384 00:21:05.559 --> 00:21:07.880 it was not in the best interests of the game, 385 00:21:08.799 --> 00:21:11.720 or if they felt it was an example of technology 386 00:21:11.839 --> 00:21:15.720 replacing the skill with which you know, to play the game. 387 00:21:17.319 --> 00:21:19.960 You know, right now we're at a point we're golf 388 00:21:20.079 --> 00:21:25.640 club designed where we're maxed out. We can't design clubheads 389 00:21:26.079 --> 00:21:29.000 to hit the ball any farther or hit the ball 390 00:21:29.039 --> 00:21:32.559 any straighter than they do right now, because we've reached 391 00:21:32.599 --> 00:21:37.319 the brick wall of technology part of that brick wall 392 00:21:37.920 --> 00:21:41.480 are some of the rules of the USGA which limit performance. 393 00:21:41.519 --> 00:21:44.359 We have a limit on the coefficient restitution, the spring 394 00:21:44.400 --> 00:21:49.039 face capability. You know, the clubhead clubheads have been you know, 395 00:21:49.119 --> 00:21:52.440 at this cor limit for quite some time now, you know, 396 00:21:52.480 --> 00:21:56.400 with that, and you know now that we're you know, 397 00:21:56.799 --> 00:21:59.920 we've we're several years into the development of higher CEO 398 00:22:00.119 --> 00:22:03.680 are fairway woods and hybrids and irons, so those are 399 00:22:03.680 --> 00:22:07.519 now reaching their brick wall of potential performance. The only 400 00:22:07.559 --> 00:22:10.359 way you know, companies can offer golf clubs off the 401 00:22:10.519 --> 00:22:13.680