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Speaker 3: Hello, and welcome to the show. This is the Cult
Speaker 3: of Conspiracy. And my name's Jonathan, I'm Jacob, and today
Speaker 3: we got a little bit of a doucey, Jacob.
Speaker 2: It's a little bit of a dissy.
Speaker 1: Gonna be honest with you now, anybody who's listened to
Speaker 1: our show for any period of time, the good cult
Speaker 1: members out there, you know that as far as soft drinks,
Speaker 1: cold drinks, so to pop as some of you Yankees
Speaker 1: might call it.
Speaker 3: But I'm sorry, no what am I saying? It's just pop.
Speaker 2: It's just pop, just pop, Okay, and you know it.
Speaker 1: For this conversation, I'm gonna go ahead and throw my
Speaker 1: own opinion as far as what these things are properly called.
Speaker 2: We're gonna put that to the back burner. Okay, we
Speaker 2: got more, We.
Speaker 1: Got more important fish to fry at this time. Okay,
Speaker 1: So here's the deal. Anybody who's listened to me for
Speaker 1: more than a few minutes knows that. I am not
Speaker 1: a big fan of Pepsi Cola as a company. I
Speaker 1: see them as pure communists. They're evil, clearly, clearly anti America,
Speaker 1: and as far as I could tell, through and through,
Speaker 1: they've always been that way.
Speaker 3: Look, they have the red, white and blue on their can.
Speaker 1: Okay, Russian flag is red, white and blue. Francis flag
Speaker 1: is red, white and blue. Yeah.
Speaker 2: No, color schemes are color schemes, my man.
Speaker 1: I mean, I get that, and that's that would be
Speaker 1: a really good image. But if you look at their logo,
Speaker 1: it also looks like a logo of a certain politician
Speaker 1: that ran and was president at one point in time.
Speaker 1: Not important for the conversation today, but I am just
Speaker 1: gonna say it's their symbolism involved with that.
Speaker 2: But whatever.
Speaker 1: Fine, Okay, So if anybody doesn't know, Pepsi Coola has
Speaker 1: recently made a couple of big moves and that's pretty
Speaker 1: much what spawned this whole episode today. So I'm gonna
Speaker 1: go ahead and share the screen. I got a few
Speaker 1: videos to play today, I got some articles are gonna read.
Speaker 1: And for anybody who is just listening instead of watching,
Speaker 1: but they would like to watch, what's going on.
Speaker 2: Jonathan tell her where they can go.
Speaker 3: You can come check us out at patreon dot com
Speaker 3: slash Cultive Conspiracy Podcast or rockfan dot com slash culture
Speaker 3: can Spiracy. Both of those links are down in the
Speaker 3: show notes below. Every Tuesday night at nine pm Central,
Speaker 3: we go live with all of our good cult members
Speaker 3: and it's a great way to be able to support
Speaker 3: the show. So thank you everybody that has already. And
Speaker 3: also very it's commercial free, so if that is something
Speaker 3: that ruffles you, then Patreon is is your calling card.
Speaker 1: It is Listen. We understand the commercials are ridiculous. We
Speaker 1: don't exactly have control over that. There's a process to
Speaker 1: that between us and the company that we stream through. Listen,
Speaker 1: Patreon is the best way to bypass the ads. It
Speaker 1: is the best way to support the show. And if
Speaker 1: you get to that third ay all the way open tier,
Speaker 1: you get to be a part of the Tuesday Night
Speaker 1: lives and that has become its own cult collective family
Speaker 1: get together every Tuesday night.
Speaker 2: It's a blast. Come check us out.
Speaker 3: Occult Classic if you will.
Speaker 1: A cult classic, yes, indeed, it is all right, all right,
Speaker 1: So all right here, I was just scrolling through the
Speaker 1: YouTube's in my own little in my nothing box.
Speaker 2: If you will right, that's my nothing box.
Speaker 1: Stumble upon three YouTube shorts that really peaud my interests
Speaker 1: and sent me spiraling down this rabbit hole.
Speaker 2: Are you ready?
Speaker 3: I was born, ready, I came out Ready, Let's do it?
Speaker 4: And don't you love when the big corporation bullies get
Speaker 4: beat by the little guy? PepsiCo learned this lesson the
Speaker 4: hard way. In twenty nineteen, the owner of Lays suit
Speaker 4: Indian farmers because they were growing a protected potato variety.
Speaker 4: According to the suit, each farmer owed over one hundred
Speaker 4: thousand dollars to PepsiCo, which was then worth one hundred
Speaker 4: and seventy seven billion dollars. But the little farmers they
Speaker 4: fought back because while the company did legally own the
Speaker 4: plant variety, it didn't account for the country's customs. In India,
Speaker 4: neighboring farms often share in trade seats after each season.
Speaker 4: Last protect this informal trading system as an important part
Speaker 4: of Indian farming culture, and since the defendants were just
Speaker 4: trading with their neighbors, some of the twelve thousand farms
Speaker 4: where PepsiCo had licensed its potato, the crops were legally
Speaker 4: protected PepsiCo realized its mistake and tried to withdraw the lawsuit,
Speaker 4: but it was too late. Core had exposed PepsiCo using
Speaker 4: private detectives to entrap the farmers, and the judge heavily
Speaker 4: penalized the company, avoiding it's potato pat rides all together.
Speaker 4: You know, it tastes better than a bag of chips, justice,
Speaker 4: I mean, don't you love?
Speaker 2: All right?
Speaker 1: All right, So that was the first little click that
Speaker 1: I was just scrolling through and found and I'm.
Speaker 2: Like, whoa, whoa, whoa.
Speaker 1: Now Pepsi co ended up screw trying to sue poor
Speaker 1: Indian farmers for some potatoes.
Speaker 5: Bro.
Speaker 3: So that got me thinking, since when do potatoes going Pepsi?
Speaker 3: Is that a commonly known thing?
Speaker 6: No?
Speaker 1: No, no, But you understand that Freedo Lay is also
Speaker 1: owned by Pepsi.
Speaker 3: Oh okay, I got you.
Speaker 1: Oh, don't you worry. This is big, This is big, big, big.
Speaker 1: We are going all over the board on this one.
Speaker 1: So as I was scrolling through and I found that article, right,
Speaker 1: and we're gonna talk about the articles associated with all
Speaker 1: that and the whole thing. But I was like, you
Speaker 1: know what, I know that Pepsi is a communist company,
Speaker 1: and I know there are some evil bastards. I've been
Speaker 1: knowing this been had that, right, but then I found
Speaker 1: this one and it also just kind of spiraled into
Speaker 1: its own other add thought form.
Speaker 7: Right for this, there's a weird reason why people in
Speaker 7: China hate pepsi and it's costing them billions of dollars.
Speaker 7: You might think it's because papsi tastes like a water
Speaker 7: down version of cope, but that's not the real reason why. See,
Speaker 7: after accidentally translating pepsi brings you back to life, to
Speaker 7: pepsi brings your ancestors back from the dead, the people
Speaker 7: of China did the unthinkable, so subscribe because they ended
Speaker 7: up going to graves with cans of pepsi, and after
Speaker 7: their ancestors were still dead, they vowed to never drink
Speaker 7: pepsi again.
Speaker 1: Okay, so that's also a true statement that he just said.
Speaker 1: That's a real story, and we're gonna talk more about that.
Speaker 1: I'm thinking, like, okay, a simple translation issue couldn't have
Speaker 1: been that big of a deal, right, Like, people in
Speaker 1: China are not thinking that if you buy a bunch
Speaker 1: of pepsi, you'll you'll be able to bring your dead
Speaker 1: relatives back to life, right, I.
Speaker 3: Mean, I suppose they are a spiritual people over there,
Speaker 3: and it could have just been used as somewhat of
Speaker 3: a totem or something like that. And also, don't forget,
Speaker 3: I'm gonna get real weird here, but Pepsi used to
Speaker 3: have a version of their drink called Pepsi Crystal or
Speaker 3: Crystal Pepsi.
Speaker 2: You remember that, we're gonna talk about it.
Speaker 3: So it might have been getting into like the witchcraft
Speaker 3: talk to your spirits via the Pepsi Crystal or some shit.
Speaker 1: Well, as it come to find, we're gonna do more
Speaker 1: into the ad that was ran because it was a
Speaker 1: part of a new branding or not epidemic, although it
Speaker 1: became that way in China. A new branding campaign that
Speaker 1: Pepsi went in about like the Pepsi generation, right, give
Speaker 1: energy back to your life and all of this, And
Speaker 1: somehow some very very unfortunate set of sentences got sent
Speaker 1: to the Chinese ad campaign and they're like, Pepsi brings
Speaker 1: your dead ancestors back, and we'll talk about it.
Speaker 2: We'll get there anyway. Anyway, this gentleman rate like a
Speaker 2: little short.
Speaker 1: They just sent me spirally, right, yeah, this one is
Speaker 1: more current day as in as of this week. Okay,
Speaker 1: so we are gonna be doing a big dive into
Speaker 1: Pepsi and this, my friend, is the real reason why
Speaker 1: and why we need to really pay attention to them
Speaker 1: in the next coming year for sure.
Speaker 3: But moving forward, he has good I was just saying
Speaker 3: he has some blushes hair.
Speaker 1: He really does, and I'm jealous of it. That hairline
Speaker 1: is still holding strong too. It ain't going too far back.
Speaker 1: Like that's as solid genetics right there.
Speaker 3: That is some good genes.
Speaker 7: Pepsi Co.
Speaker 8: Has bought cit Foods from one point two billion dollars.
Speaker 7: Let's talk about it.
Speaker 8: This acquisition seems to raise a lot of concerns. The
Speaker 8: reason why people perceive this to be bad is because
Speaker 8: Sieta Foods is known to use best in class ingredients
Speaker 8: and now they're being bought by Pepsi Co. Which doesn't
Speaker 8: have the best track record when it comes to ingredients.
Speaker 8: So while I do understand the concern, hold on a second.
Speaker 8: You have to remember Primal Kitchen was bought by Hines
Speaker 8: and they never changed their ingredients. It remained loyal to
Speaker 8: their brand integrity. It actually increased brand awareness and because
Speaker 8: of that primal kitchen is in more stores and households today,
Speaker 8: and that's what I see Pepsi doing with Sieta Foods.
Speaker 8: You're just going to see it in more places. Ubiquitous.
Speaker 8: That's a good thing, that's.
Speaker 9: What we want.
Speaker 2: And I've met.
Speaker 8: CIA Foods at Expo West. These people are so passionate
Speaker 8: about what they do. I can't see them cutting corners
Speaker 8: with ingredients.
Speaker 10: With the power of.
Speaker 8: Pepsi Coast marketing, I believe this is an excellent thing
Speaker 8: for CIA because this is going to get the word
Speaker 8: out and rightfully so, So congratulations CIA Foods and congratulations
Speaker 8: to the Garza family. So keep that positive mindset and
Speaker 8: follow the channel.
Speaker 1: All right, So on face value, that sounds nice, Okay,
Speaker 1: it sounds like okay, Pepsi might be trying to buy
Speaker 1: a all natural chip company, right, and they're doing this thing.
Speaker 1: It's gonna it's diversifying their financial portfolio. It's breaking out
Speaker 1: into a newer, different sector of the food and beverage industry.
Speaker 1: It seems like a wise move, right, I mean off top.
Speaker 3: Sure, sure, but also at the same time, it's monopoly,
Speaker 3: you know, yes, so yes, it's never a good thing.
Speaker 1: So We're gonna start off at the top here. Okay,
Speaker 1: so this is a article buy Actually, this is from
Speaker 1: the Pepsi com from not mistaken. Yeah, this is on
Speaker 1: the PepsiCo website. As a matter of fact. As of
Speaker 1: October one, twenty twenty four, PepsiCo to acquire Cota.
Speaker 2: Foods for one point two billion dollars. Let's read into it.
Speaker 3: The acquisition will complement PepsiCo's portfolio with the addition of
Speaker 3: an authentic Mexican American brand, while also growing it's better
Speaker 3: for you food offerings. Cota products will bring a rich
Speaker 3: new aspect to the PepsiCo multicultural portfolio with delicious food
Speaker 3: that plays an important role in meal occasions and culinary experiences.
Speaker 3: Founded in twenty fourteen, Cota produces authentic, heritage inspired tortillas, salsas, seasonings, sauces, cookies, snacks,
Speaker 3: and more. Cota's products can be found in grocery stores,
Speaker 3: club stores, and organic food retailers primarily across the US.
Speaker 3: The Garza family has built a very special brand. Their
Speaker 3: passion for making and sharing food shines through in every
Speaker 3: CTA product, and that's a passion that we share at PepsiCo,
Speaker 3: said Ramon Lagwata, chairman and CEO of Pepsi. PepsiCo believes
Speaker 3: in the spirit and authenticity of the CTA brand, and
Speaker 3: we're excited to carry on the legacy created by the
Speaker 3: Garza family. We look forward to expanding our multicultural portfolio
Speaker 3: with these incredible products and even more consumers discovering and Enjoyingta.
Speaker 3: Cia was created ten years ago to make heritage inspired
Speaker 3: Mexican American food more widely available. Now we're excited to
Speaker 3: embrace a new era with PepsiCo and bring our inclusive,
Speaker 3: better for you products to more people, said Miguel Garza.
Speaker 3: We hope this next chapter for Cia serves as an
Speaker 3: inspiration for other Latino businesses, showing that it's possible to
Speaker 3: build a thriving brand that honors our heritage and celebrates
Speaker 3: our culture to transit.
Speaker 1: Right, all right, So again off top, it sounds like
Speaker 1: it's just a really good business deal that's happening here,
Speaker 1: and it says right here that this company was founded
Speaker 1: ten years ago.
Speaker 2: They created this thing ten years.
Speaker 1: Ago, and they grew it into a brand that has
Speaker 1: tried to stay true to their heritage and all these things.
Speaker 1: It's wonderful, it's good stuff. One point two billion dollars
Speaker 1: bro for a organic chip company in ten years. To
Speaker 1: go from just breaking out to being bought by one
Speaker 1: of the largest food and beverage conglomerates on Earth.
Speaker 2: That's impressive.
Speaker 3: It is impressive. But you gotta look at the details
Speaker 3: as to why they wanted to take this on in
Speaker 3: the first place. And I mean, are they buying it
Speaker 3: for the namesake? Are they buying it for the rights
Speaker 3: to certain potatoes or certain land or something like that.
Speaker 3: Maybe maybe the Guardza family has certain ingredients that they
Speaker 3: have patented and nobody else can get their hands on,
Speaker 3: and that can make money over like handover fist. And
Speaker 3: so this is really how transactions work in the business world.
Speaker 3: It's it's all about, all right, if I pay what
Speaker 3: is it, one point two billion dollars, how much am
Speaker 3: I going to make over the course of the next
Speaker 3: ten years while invested into this company? And if it
Speaker 3: makes us handover fist money on top of what we
Speaker 3: were already making while labeling and marketing it as a
Speaker 3: better for you food product, I'm sure that they're going
Speaker 3: to mess around with a couple of ingredients to make
Speaker 3: it even cheaper, make it even less healthy. For you
Speaker 3: and market it in a even more positive light than
Speaker 3: even the Garza products were.
Speaker 1: You know, it's also fascinating because there's a video here,
Speaker 1: and honestly, you care about stocks, correct, You've played around
Speaker 1: in that world before.
Speaker 3: I have it's fun. I'm not mess around in it now.
Speaker 3: It is way too crazy in there now, dude, everything's tanking.
Speaker 1: So I was gonna say this guy here nine months
Speaker 1: ago he put out this video, why are super investors
Speaker 1: buying Pepsi Coast stock? And by super investors Buffett and
Speaker 1: Bill Gates, we're buying huge amounts of Pepsi Coast stock
Speaker 1: as of earlier this year beginning of this year? Why
Speaker 1: and how would they do that? And basically, I mean,
Speaker 1: we don't have to play it all the way through.
Speaker 1: But he goes into a pretty good deep dip of
Speaker 1: how like the company is doing okay overall, and it's
Speaker 1: not an unwise investment, but it's not a good investment either.
Speaker 2: It's just kind of a neutral.
Speaker 1: It said over the past I think he said ten years,
Speaker 1: it's had a one hundred and nine percent increase, which
Speaker 1: is good, but it's nothing like that would make these
Speaker 1: guys weaken.
Speaker 2: The needes to come jump on it, you know what
Speaker 2: I mean.
Speaker 3: So it would make it a good like for a
Speaker 3: one K fund, more so like super long term rather
Speaker 3: than you know, buying into it at the short Yeah.
Speaker 1: All right, So you know, let's just go to his
Speaker 1: valuation of the company at again as of nine months
Speaker 1: ago and see what he says as far as it
Speaker 1: being a good or wise investment. And again this was
Speaker 1: before they were about to make some huge purchase of
Speaker 1: some new company. As a matter of fact, there's a
Speaker 1: reason why people kind of hesitant towards it based off
Speaker 1: of what was going on in twenty nineteen. We'll talk
Speaker 1: about it in a minute, but let's see here this
Speaker 1: was earlier this year.
Speaker 11: Price to earnings ratio is twenty eight, so this is
Speaker 11: pretty high. What it means is that for every dollar
Speaker 11: PepsiCo is earning currently, we have to pay twenty eight dollars.
Speaker 11: But to properly value it, we will use a discounted
Speaker 11: cash flow formula, and because future is pretty hard to predict,
Speaker 11: we will create three scenarios off this future growth. So
Speaker 11: in the low scenario, we will estimate a growth of
Speaker 11: four percent for the first five years, and then three
Speaker 11: percent in the medium six percent and then five percent,
Speaker 11: and in the high scenario eight percent for the first
Speaker 11: five years and then six percent growth. Now why did
Speaker 11: I use such estimates? Well, soft drink market is expected
Speaker 11: to grow by four point fifteen percent per year from
Speaker 11: twenty twenty three till twenty twenty seven. So the low
Speaker 11: scenario predicts that PepsiCo will just follow the market, medium
Speaker 11: scenario predicts that it will outperform the market, but not
Speaker 11: by much, and the high scenario predicts that it will
Speaker 11: grow twice as fast as the market. And so with
Speaker 11: such estimates, the intrinsic value in the low scenario is
Speaker 11: fifty one dollars, in the medium scenario sixty two dollars,
Speaker 11: and in the high scenario seventy two dollars. But we
Speaker 11: are not finished yet because we have to also add
Speaker 11: a margin of safety to those prices. I use a
Speaker 11: thirty percent one, but you can use any margin that
Speaker 11: makes you feel comfortable. So with such a margin we
Speaker 11: get in the low scenario thirty six dollars, in the
Speaker 11: medium forty three dollars, and in the high one fifty dollars.
Speaker 11: And the current price is around one hundred sixty eight dollars.
Speaker 11: So it is all in the red and the difference
Speaker 11: is really meaningful. So PepsiCo is expensive. Even with the
Speaker 11: current drop in price, it do look to appealing. Also,
Speaker 11: its financial health is not the best no growth of
Speaker 11: free cash flow, high debt and below average margins are
Speaker 11: something to consider. So why do we see super investors
Speaker 11: buying well for one thing, they can be just wrong,
Speaker 11: but they are not stupid irrational people. They must have
Speaker 11: their reasons. And it is worth noting that you not
Speaker 11: only get a nice and growing dividend, but also the
Speaker 11: fact that it is a dividend king makes the stock
Speaker 11: attractive to a lot of investors, and that can lead
Speaker 11: to such great results as we saw in the past.
Speaker 12: So I think it.
Speaker 11: Is more about the dividends and the psychology of the
Speaker 11: market than actual fundamentals. But please let me.
Speaker 1: Know in the Okay, So he is saying that they
Speaker 1: could be wrong and they're just investing because you know,
Speaker 1: I don't know. It's about the culture of the market, dude.
Speaker 1: Big dogs don't make big investments for the hell of it.
Speaker 3: No, not at all. And I'm actually looking at the
Speaker 3: stock price and everything right now, I just use Robin hood.
Speaker 3: I know that that's a beginner app do whatever you want.
Speaker 3: I like it.
Speaker 1: What is it at because he just said it was
Speaker 1: currently and that was as of nine months ago.
Speaker 2: He said one hundred and sixty two dollars to give
Speaker 2: or take.
Speaker 3: No, he said it was at one sixty.
Speaker 2: Eight, one sixty eight. What's it at now?
Speaker 3: One sixty eight oh one?
Speaker 2: Really?
Speaker 3: Yep, right now it is not. I mean it's gone
Speaker 3: up and it's gone down. But over the past month
Speaker 3: it has dropped six and a half percent.
Speaker 1: And they just announced this week that they have bought
Speaker 1: this company, so I could see stock prices jumping up
Speaker 1: here in this last quarter. Not to mention, not too
Speaker 1: terribly long ago, six years ago, they also did this.
Speaker 2: As far as an investment goes.
Speaker 13: It's a deal worth some with bubbly sparkling water. Actually,
Speaker 13: PepsiCo will buy Soda Stream for three point two billion dollars.
Speaker 13: It's the snack and beverage giant's latest move to put
Speaker 13: out healthier products with an environmentally friendly agenda. PepsiCo agreed
Speaker 13: to pay one hundred and forty four dollars per share
Speaker 13: in cash for Soda Stream's outstanding stock. The deal may
Speaker 13: help the soda giant in July, PepsiCo reported sales in
Speaker 13: its North American beverage business had declined four quarters in
Speaker 13: a row. The Soda Stream machine sits on users countertops
Speaker 13: and works by adding carbon dioxide to reusable bottles that
Speaker 13: consumers fill with topwater. The deal will give Soda Stream
Speaker 13: more distribution. Fortune reports Soda Stream is in forty six
Speaker 13: countries versus more than two hundred for PepsiCo. We really
Speaker 13: do see the two companies as an ideal match in
Speaker 13: a lot of ways, said Pepsi.
Speaker 2: Yeah, I'll bet they do.
Speaker 1: And it's interesting how Pepsi has dropped that far in
Speaker 1: a whole quarter of their sales. You know why, Because
Speaker 1: they suck and because they're commis.
Speaker 2: That's why I.
Speaker 3: Am gonna have a difference of opinion here. I actually
Speaker 3: think Pepsi's better than Coke.
Speaker 2: Well maybe you won't after you hear their whole story.
Speaker 1: Okay, but you know what, before I just go ahead
Speaker 1: and shit all over Pepsi and say that they are
Speaker 1: the commie juice, I do want to make mention of
Speaker 1: once upon a time where Coca Cola actually secretly started
Speaker 1: getting slipped into a Russian general during the Cold War.
Speaker 12: Let's give a Listen, We're all familiar with Coca Cola,
Speaker 12: but this is also coke. It said that clear coke
Speaker 12: was a top secret project made exclusively for a thirsty
Speaker 12: red Russian.
Speaker 2: So good.
Speaker 12: During World War Two, Coca Cola made a global splash,
Speaker 12: boosting American troops morale. At one point, Dwight D. Eisenhower
Speaker 12: met with Georgie Zukov, a Soviet general instrumental in the
Speaker 12: defeat of Nazi Germany. Eisenhower introduced him to coke.
Speaker 2: Try this.
Speaker 12: Kov was hooked. But after the war, coke was seen
Speaker 12: as a symbol of American imperialism and was banned from
Speaker 12: the Soviet Union. Yeah, nope, not here. So Zukov called
Speaker 12: up none other than US President Harry Truman to send
Speaker 12: him a.
Speaker 9: Secret stash Coca colas.
Speaker 12: Truman agreed to help Zukov out.
Speaker 2: All right, you got it.
Speaker 12: He got the top dogs at Coca Cola to disguise
Speaker 12: its iconic look. They eliminated the drink's artificial coloring, but
Speaker 12: made sure the new vodka look alike still had that
Speaker 12: classic coke taste. They packaged it in straight glass bottles
Speaker 12: capped with a red star. According to a World War
Speaker 12: two cokerap fifty cases were sent to Russia. Zukov got
Speaker 12: us fix. He was never caught with the disguise cola,
Speaker 12: and as far as we know, it hasn't been Sipson's.
Speaker 3: Interesting So they made their own crystal coke over there too.
Speaker 1: Yeah, well it was just a coke, right, and it
Speaker 1: was regular Coca Cola. They just removed the corn syrup coloring,
Speaker 1: the caramel color, and then they put in a different
Speaker 1: bottle and secretly shipped it.
Speaker 2: And literally this was a.
Speaker 1: A friendly gesture between two old homies who fought together
Speaker 1: in World War Two against the Nazis. Right, So that's
Speaker 1: about as far as that like conspiracy goes.
Speaker 2: It's a cool one.
Speaker 1: But then, all right, fine, so Coca Cola at least
Speaker 1: had some sort of thing in communist Russia, and I
Speaker 1: at least wanted to give that.
Speaker 2: It's not. Now let's hear about how PEPSI genuinely won
Speaker 2: the soda war into Soviet territory. You've ever heard of this, Jonathan,
Speaker 2: I have not.
Speaker 1: Okay, Well, this will be an interesting little vigion and
Speaker 1: it's not it damning in any way unless you don't
Speaker 1: fuck with commies, in which case you may feel some
Speaker 1: type of way about this. But you know again, maybe
Speaker 1: this is just me putting my own spin on it.
Speaker 1: Let's see, let's hear what they got to say. This
Speaker 1: is from business casual, how Pepsi won the USSR and
Speaker 1: then almost lost everything.
Speaker 9: Pepsi almost the best selling cola in the world. For
Speaker 9: over a century, Coca Cola and Pepsi have been vying
Speaker 9: for dominance, but in one particular case, Pepsi outpaced Coca
Speaker 9: Cola in a dramatic fashion. As you see today, Pepsi
Speaker 9: achieved what no other American company could do. It conquered
Speaker 9: the heart of America's greatest rival, the Soviet Union. Our
Speaker 9: story begins in the late nineteen fifties. Stalin was dead
Speaker 9: and from the ensuing power struggle, Nikita Kushchov emerged as
Speaker 9: the victor. His vision for the future of the Soviet
Speaker 9: Union was quite different from his predecessors. Unlike Stalin, Nikita
Speaker 9: wanted to reform the country and to actually improve the
Speaker 9: lives of the population. He decided to end the Gulak
Speaker 9: system of labor camps and to open up the country's
Speaker 9: borders so that citizens could travel and see the world.
Speaker 9: The ultimate expression of his liberal policies was the ambitious
Speaker 9: decision to host an American National Exhibition right back home
Speaker 9: in Moscow. The US government was happy to oblige, and
Speaker 9: in the summer of nineteen fifty nine, the Americans brought
Speaker 9: in an impressive array of items, from Martin TV sets
Speaker 9: to automobiles in fashion. The US was keen on showing
Speaker 9: the merits of capitalism to the USSR, and had spared
Speaker 9: no effort in doing so. It even went so far
Speaker 9: as to build a model house to showcase just how
Speaker 9: well off the average American was living. Over the course
Speaker 9: of six weeks, three million Soviet citizens would visit the exhibition.
Speaker 9: And yet, despite the publicity, the true purpose of the
Speaker 9: exhibition was to open up the Soviet Union to international trade.
Speaker 9: You see, the American government had supplied the exhibition with
Speaker 9: the products of four hundred and fifty American companies who
Speaker 9: were very eager to do business with the USSR. And
Speaker 9: you guessed it. PEPSI was among the first in line
Speaker 9: to support this radical endeavor. In fact, the date before
Speaker 9: the exhibition opened, Donald Kendall, the head of pepsi's international division,
Speaker 9: approached then Vice President Nixon with a simple request Nixon
Speaker 9: had to get a pepsi into the hands of Nikita Kushchov.
Speaker 9: The very next day, at the exhibition's opening, Nixon welcomed
Speaker 9: Krushchev at the site of the model house's kitchen, and
Speaker 9: there the two men engaged in a fierce but friendly
Speaker 9: debate on the merits of communism and capitalism. This exchange
Speaker 9: came to be known as the Kitchen Debate, and immediately
Speaker 9: after it, Nixon led Krushchev to a refreshment booth filled
Speaker 9: with nothing but pepsi. Khrushchov liked it very much and
Speaker 9: encouraged everyone to partake. Most people enjoyed it, although some
Speaker 9: described pepsi is smelling like shoe wax.
Speaker 1: Okay, real quick before we continue, we'll continue here. Some
Speaker 1: people said it's smell and tasted like shoe wax. I
Speaker 1: agree with those people, But there's two different types of
Speaker 1: people in this world. There's different flavor profiles that people
Speaker 1: get down with. Some people agree that pineapple belongs on pizza.
Speaker 2: Some don't right it.
Speaker 3: Do belong to the pizza.
Speaker 1: I agree that it does right, but certain people are
Speaker 1: wrong on that, and certain people with pepsi the same way. However,
Speaker 1: just gonna make a quick mention now, Vice President Dick Nixon. Literally,
Speaker 1: this is a proven example of corporate espionage making its
Speaker 1: way into the political sphere to do international trade deals
Speaker 1: up into and including the at the time vice president
Speaker 1: of the United States.
Speaker 2: That's pretty insane.
Speaker 3: Dude, Oh dude, Like these things are addictive for a reason,
Speaker 3: and it just goes to show beyond the reasoning that
Speaker 3: we think it is, it's being used as part of
Speaker 3: trade talks to be able to build relationships with other countries. Like,
Speaker 3: that's crazy to me. But I will say, like, as
Speaker 3: far as pepsi goes, I I like coke as well.
Speaker 3: It's just that sometimes pepsi is a little bit more refreshing,
Speaker 3: it's a little bit more crispy.
Speaker 1: It's not even just the liquid itself that I have
Speaker 1: an issue with at this time. It's honestly pepsi co
Speaker 1: It's all the conglomerate. But to be honest with you,
Speaker 1: it's not like I could go to my pantry and
Speaker 1: find half the products that aren't somehow connected to them
Speaker 1: or any of the other big conglomerates. But again, again,
Speaker 1: this is just as we're looking back into the pepsi
Speaker 1: co industry because This is in the early stages. This
Speaker 1: isn't This is before they did the big acquisitions. This
Speaker 1: is before they bought Taco Bell, this is before they
Speaker 1: bought all this shit. Right, we're talking early, early on.
Speaker 1: Instead of just going to the shore showroom floor and
Speaker 1: trying to just compete it out with who's got a
Speaker 1: better product alongside Coke, Pepsi went in and full on
Speaker 1: just went to the VP, went to the plug, so
Speaker 1: to speak.
Speaker 2: I mean, that's a move, that's a power move.
Speaker 1: And it still didn't work, but it did as far
Speaker 1: as their sales.
Speaker 2: In Russia went. But anyway, anyway, let's continue.
Speaker 9: In any case, this colosso pr victory catapulted Donald Kendall
Speaker 9: through the ranks at Pepsi, and within four years he
Speaker 9: had become the company's CEO. His prime focus was making
Speaker 9: Pepsi available to the average Soviet citizen, but traded with
Speaker 9: the Soviet Union was much harder than you'd imagine. You see,
Speaker 9: the Soviet rubo was essentially worthless outside the USSR. The
Speaker 9: Kremlin determined its value and forbade anyone from taking the
Speaker 9: currency abroad. It took Kendo almost a decade to finally
Speaker 9: negotiate a solution. For every battle of Pepsi sold, the
Speaker 9: Pepsi company would receive an equivalent amount of Stolichnaya vodka
Speaker 9: to be sold in America. Pepsi became the first capitalist
Speaker 9: product sold in the USSR, and the deal turned out
Speaker 9: surprisingly well. By the late nineteen eighties, the Soviets drank
Speaker 9: a billion servings of pepsi per year, but Americans could
Speaker 9: only drink so much vodka, so eventually Kendo had to
Speaker 9: figure out a different medium of exchange. In the spring
Speaker 9: of nineteen eighty nine, he announced incredible news Pepsi would
Speaker 9: become the proud owner of seventeen diesel submarines, a cruiser,
Speaker 9: a frigate, and a destroyer courtesy of the Soviet Union
Speaker 9: for a brief month.
Speaker 2: Yes, yes, you heard that correctly.
Speaker 9: Moment, Pepsi had become the seventh largest navy in the world.
Speaker 1: Okay, the fuck, let's pump the bricks on that one,
Speaker 1: all right, yeah, yeah, yeah, your face, your face right
Speaker 1: now is exactly what I said. For Why, Because Russian
Speaker 1: rubles were not accepted currency internationally, right, Russian rubles were
Speaker 1: only allowed in Soviet countries.
Speaker 3: So they traded assets.
Speaker 1: They traded assets so a deal was made for a
Speaker 1: pepsi to vodka ratio swap. But unfortunately, the Russians are
Speaker 1: drinking more pepsi than the Americans could drink vodka, right,
Speaker 1: or at least that one specific Soviet name brand vodka.
Speaker 2: There was tons of other competition.
Speaker 3: Which is still around, by the way. That vodka is
Speaker 3: still being sold in you know, our stores.
Speaker 1: Yes it is, and if you if you drink it,
Speaker 1: you understand why the Soviets were so pissed off in
Speaker 1: stalwart people that puts hair on your hair.
Speaker 2: Okay, it's not good.
Speaker 3: Vodka, yeah, I mean it's it's a cheaper vodka. But
Speaker 3: but you gotta put some respect on the vodka, on
Speaker 3: the vodka name. Dude, it's woodcut.
Speaker 2: Yeah, I can't. I'm allergic to it, so I can't
Speaker 2: even put the respect on it. Dog.
Speaker 3: I don't really care for vodka anyway. I mean, I'm
Speaker 3: not a big drinker, but if I'm drinking some hard
Speaker 3: shit tequila, that's what it's gotta be.
Speaker 2: I heard that.
Speaker 1: But look, so they couldn't give the vodka to pepsi
Speaker 1: ratio anymore because that just wasn't flying. So they decided
Speaker 1: to look at what Russia had lying around that they
Speaker 1: would be willing to part with to buy Pepsi cola
Speaker 1: and sell it in the USSR. So of course their
Speaker 1: first thought is, yo, how about an entire naval fleet?
Speaker 2: Right? Oh, hold on beventine submarines.
Speaker 3: Hold on a second, Yeah, No, that's that's wild. I
Speaker 3: never would have expected Pepsi to become the seventh or
Speaker 3: eighth largest navy in the world. That's a mind boggling
Speaker 3: stat But like, what's What's even stranger too, is I
Speaker 3: wonder if this plays into the whole potato farming thing
Speaker 3: because vocals.
Speaker 1: Oh okay, I didn't make that connection, but the years
Speaker 1: don't line up, but I guess possibly.
Speaker 3: Oh okay, maybe not, but all right, all right.
Speaker 1: So, so basically, the Russian Navy wasn't doing jack or
Speaker 1: shit because there was a Soviet union and they were
Speaker 1: fledgling to stay afloat.
Speaker 2: But the people wanted their Pepsi.
Speaker 1: So they decided to cannibalize an entire fleet of naval
Speaker 1: assets and sell it to Pepsi code so that they
Speaker 1: could go and have it scrapped and get the scrap
Speaker 1: metal price to keep the deal going. Okay, so yeah,
Speaker 1: let's just I'm just throwing it out here. PEPSI at
Speaker 1: one point had the world's seventh largest navy, and those
Speaker 1: weren't like just little tug boats, seventeen submarines, ladies and gentlemen,
Speaker 1: a destroyer. But we're I'm gonna replay that one and
Speaker 1: let it play through. But just I wanted to just
Speaker 1: not just go over that speed bomp.
Speaker 2: We had to stop talk about that one.
Speaker 3: Yeah, that's pretty cool.
Speaker 2: Actually, all right, let's hear it again.
Speaker 9: What about news PEPSI would become the proud owner of
Speaker 9: seventeen diesel submarines, a cruiser, a frigate, and a destroyer
Speaker 9: courtesy of the Soviet Union. For a brief moment, PEPSI
Speaker 9: had become the seventh largest navy in the world, until
Speaker 9: it turned around and sold everything for a scrap. When
Speaker 9: confronted about the exchange by the US National Security Advisor,
Speaker 9: Kendall said, I'm dismantling the Soviet Union faster than you are.
Speaker 9: Just a year later, Kendo arranged an even more ambitious plan.
Speaker 9: He'd hired the USSR to build ten oil tankers for
Speaker 9: him in exchange for about a billion dollars worth of PEPSI.
Speaker 9: The media coded the deal of the century, but then
Speaker 9: the Soviet Union collapsed. Pepsi's massive trade arrangement turned into
Speaker 9: a frantic scramble to salvage its Russian assets. In the
Speaker 9: midst of hyperinflation, redrawn national borders, and a very corrupt
Speaker 9: process of privatization, PEPSI would stand to lose everything. Suddenly,
Speaker 9: they had to negotiate with over eight dozen different states,
Speaker 9: and not all of them were willing to cooperate. The
Speaker 9: shipyard building Pepsi's tankers, for example, was in Ukraine, while
Speaker 9: their plastic bottling plant was in Belarus. Over the next year,
Speaker 9: PEPSI would devote all its energy to reclaim its assets,
Speaker 9: and in the midst of this chaos, one company would
Speaker 9: make a very opportunistic move. In the wake of Pepsi's struggle,
Speaker 9: Coca Cola entered the Russian market aggressively. They bought out
Speaker 9: factories for cents on the dollar during the privatization, and
Speaker 9: went so far in their marketing campaign that they sent
Speaker 9: specialized Coca Cola cans to the Russian Space Station. Unsurprisingly,
Speaker 9: Coke's massive campaign paid off. By nineteen ninety six, it
Speaker 9: had overtaken Pepsi as Russia's most popular cola. Nevertheless, today
Speaker 9: Russia remains Pepsi's largest market outside the US, and despite
Speaker 9: the setback in the early nineties, the Pepsi company is
Speaker 9: as profitable as ever in the end.
Speaker 1: Right, So, as I said earlier, they're commies.
Speaker 3: Well, I mean by that circumstance, you would have to
Speaker 3: say that Coke is as well.
Speaker 1: No, Coke didn't start doing business until the Soviet Union fell.
Speaker 3: Russia is still communist.
Speaker 1: Russia technically speaking, is a demo democracy slash oligarchy. But
Speaker 1: they're not an actual on paper communists, right.
Speaker 3: Sure, I guess you can weasel around that world.
Speaker 1: I'm sorry, did Coca Cola by naval assets to keep
Speaker 1: the business afloat? No, and pun intended, But just I'm
Speaker 1: throwing it out like that to me shows clearly that
Speaker 1: Pepsi is Kami sympathizers.
Speaker 3: I mean, I would say that they would be more
Speaker 3: American because what did he say? It was Truman that
Speaker 3: was saying that, like, I'm dismantling your navy faster than
Speaker 3: like uh kendle.
Speaker 2: It was the CEO of Pepsi.
Speaker 1: He told the President, I'm dismantling the Soviet Union faster
Speaker 1: than the American government is a funny flex.
Speaker 3: It's a it's a boss move to say that.
Speaker 1: I will say also that Coke sending specialized cans to
Speaker 1: the International Space Station to the Russians up there is
Speaker 1: a different type of flex.
Speaker 3: Yeah, I believe that as much as I believe Elon
Speaker 3: sending up a Tesla car into space.
Speaker 1: Interesting you should say that because in this video they
Speaker 1: also show Pepsi being sent to the Russian space cosmonauts.
Speaker 3: Okay, I don't buy any of that bullshit. It's just
Speaker 3: a fucking weird corporate flex to say it, and nobody
Speaker 3: can ever, nobody can ever check that, nobody can ever
Speaker 3: make sure it's a true story or not. It's just
Speaker 3: a fun thing to say. And I guess if you
Speaker 3: can get the Russian astronauts in to say that yes
Speaker 3: they did it, then who's gonna who's gonna discount double
Speaker 3: check that ass? Nobody? I mean maybe may cause anallykos
Speaker 3: On the fun.
Speaker 2: Oh no, no, no, we're going there. Oh we're going there.
Speaker 2: Actually know what, let's just go there now? Okay, so
Speaker 2: m hm.
Speaker 1: So on top of that, Pepsi COO owns a lot
Speaker 1: of companies. Freedo lay being one of them, which is
Speaker 1: where the Indian potato farmer situation that was mentioned earlier.
Speaker 1: We're gonna get more into that here in a moment,
Speaker 1: but just for two seconds. This is a mental floss
Speaker 1: article about and you may remember this, this style of
Speaker 1: chip that came out. This was a Fredo lay, the
Speaker 1: Rito's ruffles, the wow, right, there was no fats in it.
Speaker 2: Do you remember this?
Speaker 14: Mmm?
Speaker 3: That must have been in the early nineties.
Speaker 2: It was all right, So let's let's go ahead and
Speaker 2: read about this a little bit.
Speaker 3: When Procter and Gamble began mart market testing a fat
Speaker 3: free version of their popular Pringle snack in the late
Speaker 3: nineteen In late nineteen ninety six, Pringle's brand manager Casey
Speaker 3: Keller called their attempt to revolutionize the food industry with
Speaker 3: the calorie conscious chips the number one unmet consumer need
Speaker 3: for the moment. The chip had zero grams of fat
Speaker 3: and only half the calories of conventional Prinkle was made
Speaker 3: possible by Procter and Gambles Olestra, a synthetic fat molecule
Speaker 3: marketed under the brand name Olean. Because it was too
Speaker 3: it was too large to be absorbed by the intestine,
Speaker 3: it passed through the digestive track a little too quickly
Speaker 3: as it turned out.
Speaker 1: Okay, so Olean, do you remember hearing about that from
Speaker 1: back in the day in the nineties.
Speaker 3: It sounds familiar.
Speaker 1: Yeah, all right, there's a commercial that's we're gonna play
Speaker 1: right here that oh my god, and you may remember it,
Speaker 1: Like if you watch certain channels, you may have seen
Speaker 1: this commercial. But read a little bit right above it.
Speaker 1: Let's let's see where this is going.
Speaker 2: Dude.
Speaker 3: By the way, I I every time I look at
Speaker 3: a Lais potato chip, I'm like, yeah, this is the
Speaker 3: most unnatural like way of eating a potato I've ever
Speaker 3: seen in my life. Like, that's not food, dude.
Speaker 2: It's so much better when you just make homemade potato chips.
Speaker 3: Yeah, oh dude, you ever tried the homemade potato chips
Speaker 3: from BUCkies fun?
Speaker 1: Oh, I'm in like in your own like in your
Speaker 1: own cast iron, like you make them yourself. But you
Speaker 1: know you're talkingbout like yeah, the kettle chips and shit too, Oh.
Speaker 3: My god, Bucky chips.
Speaker 2: Dude, it's different. It's a different food. Oh no, it's
Speaker 2: just cook different.
Speaker 1: Now, Look a kettle chip versus a late or pringles
Speaker 1: how about that. Let's compare that apple to fucking apple,
Speaker 1: a kettle chip versus a pringle chip.
Speaker 2: That's two different types of whole food.
Speaker 3: Dog right, right, But I mean, I will say, at
Speaker 3: least doritos looks like a tortilla, you know what I mean?
Speaker 1: That's fair, But like nobody's eating a dorito thinking mmm,
Speaker 1: the all natural corn like no, you know, damn good
Speaker 1: and well, you're putting chemicals and cardboard into your body
Speaker 1: and you're doing that free.
Speaker 2: You know you're willingly doing this?
Speaker 1: Sure, sure, this was This was marketed as a all natural,
Speaker 1: more healthy way of doing things in the nineties.
Speaker 2: Check that out.
Speaker 3: Until you get here where it says. Alestra, which was
Speaker 3: found in pringles and later in Fredo lay prop, like
Speaker 3: ruffles and dorito's, was burdened by a nagging problem. The
Speaker 3: miraculous fat molecule gave a percentage of consumer's stomach cramps,
Speaker 3: loose bowel movements, and diarrhea. It also led to the
Speaker 3: coining of phrases not normally associated with snack foods, like
Speaker 3: oh God, fecal urgency and anal leakage.
Speaker 1: Fecal urgency and keep in mind everything that was just
Speaker 1: named is owned by Pepsi Co and was during this
Speaker 1: time as well. So let's go ahead and play a
Speaker 1: little a little YouTube video, because Jonathan, I'll be honest,
Speaker 1: I didn't know what Olestra was or Olean. I think
Speaker 1: once you see the name brand, you might be like, Okay,
Speaker 1: that rings a bell to me. But what it was
Speaker 1: made from is something that you and I have talked
Speaker 1: about so many times, as far as something that should
Speaker 1: never be ingested into the human body in the way
Speaker 1: that it is.
Speaker 2: Let's just go ahead and check it out.
Speaker 6: I remember the day came to our phone just before
Speaker 6: harvest time. He introduced himself. We talked so and he
Speaker 6: told me about something never been done before. How soybeans
Speaker 6: like mine we're now being used for a new kind
Speaker 6: of cooking oil. It seems the folks who make Crisco
Speaker 6: had come up with oleen, an oil that finds up
Speaker 6: snacks without adding any fat or calories make them taste
Speaker 6: specially good. So I told him that sounds all right,
Speaker 6: And now I see what I'm part of, and it
Speaker 6: makes me feel good.
Speaker 12: Coming soon from the makers of Crisco, new fat free Olean.
Speaker 1: New fat free Olean from the makers of Crisco soybean oil.
Speaker 3: Yeah, that's not good. And by the way, the whole
Speaker 3: the whole marketing campaign against like fat or there was
Speaker 3: four fat free things.
Speaker 7: Dude.
Speaker 3: It was one of the biggest scams in history. Whenever
Speaker 3: people said, oh, you want to have fat free, No,
Speaker 3: fat is good for you. It's need right, it's the
Speaker 3: it's the carbs really that is the worst part for you.
Speaker 3: It's the sugar, which the carbs turns into sugar. Well yeah,
Speaker 3: I mean, or sugar turns into carbs. But it's like
Speaker 3: even empty carbs like breads and stuff. Yeah, that'll make
Speaker 3: you fat.
Speaker 1: But like, dude, the amount of sugars that are forced
Speaker 1: into foods that we eat that shouldn't even be there.
Speaker 1: And then you look at how your body does that
Speaker 1: and digest that. Why do we have such a high
Speaker 1: spike and diabetics why it's oh my god, it's.
Speaker 2: A horrible situation.
Speaker 3: Yeah, I mean, sugar is an addictive chemical and if
Speaker 3: they can keep you coming back, it's it's like nicotine,
Speaker 3: you know, it's like cocaine. It's like all this shit.
Speaker 1: Pepsi has more sugar than coke. Should I mention that
Speaker 1: as well?
Speaker 3: That's actually surprising cuz I know coke some syrup shit.
Speaker 1: Yeah, so Pepsi has thirteen teaspoons per can, Coke has twelve.
Speaker 3: Oh okay, I'm.
Speaker 2: Just saying it's got more of the addictive substance.
Speaker 1: Let's but anyway, So keep in mind, I Lestra, this
Speaker 1: is the whole big thing that was going down.
Speaker 2: This anal leakage, all.
Speaker 1: Sponsored by the PepsiCo through Free Doo lay and all
Speaker 1: their subsidiaries.
Speaker 2: Let's keep going.
Speaker 3: Alustrous origins date back to nineteen sixty eight, when Procter
Speaker 3: and Gamble researchers were investigating fats that premature infants might
Speaker 3: be able to tolerate more easily over time. They found
Speaker 3: that attaching an increased number of fatty acids to the
Speaker 3: sorbitol molecule rendered the fats unable to pass through the
Speaker 3: mucous membrane of the intestine and were therefore totally indigestible.
Speaker 3: Because sorbitol was expensive, researchers substituted sucrose and combined it
Speaker 3: with triglycerides with this quote unquote fake fat derived from
Speaker 3: cottonseed and soybean oils. They seem to have discovered the
Speaker 3: holy grail of satiety. Okay, okay, a greasy additive that
Speaker 3: provided flavor with zero calories, zero fat, and zero cholesterol.
Speaker 2: Yeah, doesn't just sounds so good.
Speaker 1: All that that, all the things, except for we found
Speaker 1: out that soy is really really bad or at least
Speaker 1: process soy is extremely bad for your body. And you know,
Speaker 1: it only took a few times of people claiming anal
Speaker 1: leakage before something went south with it. But you know,
Speaker 1: let's just read about what they say.
Speaker 3: Bro In my opinion, alchemy never went anywhere and the
Speaker 3: chip company found it. That's this is what it sounds like.
Speaker 3: I mean, you're messing with chemicals that are totally unnatural.
Speaker 3: You're pulling molecules from from soybeans, which soybean in and
Speaker 3: of itself. I mean, the reason why they use it
Speaker 3: is because it's so abundant, but also at the same time,
Speaker 3: it's because it's we're not supposed to be eating it,
Speaker 3: like soy. You shouldn't even eat soy because it has
Speaker 3: what is it, uh, the feminine gen it's dude and a.
Speaker 1: Mamae is okay, right, Like that's just soybean. Eating it
Speaker 1: in that form is one thing. Every so often process
Speaker 1: it down and when you process down to those oils
Speaker 1: and it's soy product.
Speaker 2: That's that's when it does that.
Speaker 1: In that process, it changed the molecular structure.
Speaker 3: I will say, I mess with some metamama, dude. That's
Speaker 3: some fucking bomb shit right there.
Speaker 2: But also, you don't sit there. You need a half
Speaker 2: pound of it either.
Speaker 3: I mean, I'll throw a microwaveable bag and you know,
Speaker 3: every so often me and my daughter will throw some
Speaker 3: salt on there. It's a good semi healthy snack.
Speaker 2: Right absolutely.
Speaker 1: But all right, so let's keep reading here because this
Speaker 1: is kind of where it takes its urn for the worst.
Speaker 3: For a public weaned on the idea that dietary fats
Speaker 3: were bad. Olestra caused a huge stir Free too lay,
Speaker 3: which marketed the chips under the Nay under the brand
Speaker 3: name called Wow, pushed the idea that the chips had
Speaker 3: just seventy five calories per serving, half the calories of
Speaker 3: the regular recipe and no fat instead of the ten
Speaker 3: grams typical of chips, that the snacks could conceivably create
Speaker 3: bathroom emergencies. Was relegated to late night talk showed jokes
Speaker 3: Procter and Gamble largely dismissed the claims, comparing the potential
Speaker 3: gastro intestinal distress of olestra to eating beans or broccoli,
Speaker 3: but broccoli had never been demonstrated to cause an orange
Speaker 3: yellow liquid to seep out of one's rear end the chasis.
Speaker 3: The FDA and Procter and Gamble were inundated with sixteen
Speaker 3: thy seven hundred complaints from customer consumers that products made
Speaker 3: with Olestra were giving them problems from flatulence to sustained underwear.
Speaker 3: A meeting, this is.
Speaker 2: Why the thousand cases dog.
Speaker 3: Russell brand, this is why nobody wears whitey tidies anymore.
Speaker 3: Is for fucking chips like this, but it says. A
Speaker 3: meeting of Washington's Center of Science and the Public Interest HAS,
Speaker 3: which had criticized Procter and Gamble for hyping elestra, featured
Speaker 3: video testimony of people afflicted by the molecule. One claimed
Speaker 3: the cramps of snacking were comparable to the early stages
Speaker 3: of labor. We've all been there.
Speaker 2: Oh my god.
Speaker 1: I mean, I wouldn't know what labor's like, but I mean,
Speaker 1: if she's been there, done that, and said that some
Speaker 1: soybean oil gave her those types of.
Speaker 2: Belly cramps, yo.
Speaker 3: Bro my. So whenever I was younger, my me and
Speaker 3: my brother and my sister, honestly all of us, we
Speaker 3: would all try and say, oh, my stomach hurts, I
Speaker 3: don't want to go to school, right, and my mom
Speaker 3: just kept on saying, no, you're going, No, you're going.
Speaker 3: She knew that it was just what every kid does,
Speaker 3: and they lie and say that they're not feeling good
Speaker 3: before they go to school. So one day, my mom
Speaker 3: decided to fuck with me and my brother because we
Speaker 3: were both saying that both of our stomachs hearted and
Speaker 3: we didn't want to go. We didn't want to go
Speaker 3: to school that day, and so she was like, Okay,
Speaker 3: y'all can stay home, and she played a fucking prank
Speaker 3: on us. And what happened was is that she gave
Speaker 3: us what we thought. We didn't know medicines back then.
Speaker 3: You know, you don't know what you're eating, you don't
Speaker 3: know like you don't know what a set of menifit is,
Speaker 3: or any of that shit.
Speaker 10: Right.
Speaker 3: Well, what she did was is we we thought that
Speaker 3: we were getting like a tombs or something along those lines.
Speaker 3: But she gave she gave each of us like, uh,
Speaker 3: what is.
Speaker 2: The pill that gives you something.
Speaker 3: It was basically a It gave us the squirts the
Speaker 3: entire day long and so and we only had one
Speaker 3: working bathroom, so we were constantly banging on the door
Speaker 3: all day long. I was like telling my brother get
Speaker 3: the fuck out. I mean, I wasn't saying fuck, but
Speaker 3: get out of there.
Speaker 2: I gotta go.
Speaker 3: And I'm pinching it. And dude, it was all day
Speaker 3: so where you know where we should have just gone
Speaker 3: to school and we wouldn't have had these problems, and honestly,
Speaker 3: it would have been a much easier day. My mom
Speaker 3: taught us a valuable lesson that day.
Speaker 2: Don't lie. Gave you laxatives, dude, Holy shit.
Speaker 3: Yep, gave us both. Dude, I'm talking about high dosages
Speaker 3: of laxatives. And and I think that it's talk like
Speaker 3: it's comparable to this where it says the early stages
Speaker 3: of labor. Dude, that was horrible.
Speaker 2: That's that's like child abuse. But I mean it fucking
Speaker 2: served its purpose.
Speaker 3: I mean, the nineties were.
Speaker 2: Never lied about one to stay home for school.
Speaker 3: Again, the nineties were a different time.
Speaker 2: You know, it fucking wor.
Speaker 1: But anyway, and in the nineties, you got these people
Speaker 1: calling in for anal leakage.
Speaker 2: I mean, apparently this was a rampant thing in the nineties. Yep, yep,
Speaker 2: kid got the super squirts.
Speaker 3: I mean, imagine imagine first of all, like having the
Speaker 3: guts to go and say that you have anal leakage
Speaker 3: in the first place, And imagine like attaching your anal
Speaker 3: leakage to automatically knowing that it's these kind of products,
Speaker 3: you know, and if you know how.
Speaker 2: Bad it had to be for them to fucking call in.
Speaker 3: Oh yeah, dude, Yeah, that's that's a real epidemic right there, dude.
Speaker 3: Anal leakage a yellowish orange liquid.
Speaker 2: Bro, Like, sixteen thousand people are the ones that had
Speaker 2: so much that they said, fuck it, we have to
Speaker 2: call in.
Speaker 1: There was probably hundreds of thousands that didn't call in
Speaker 1: and just like never mentioned it to anybody. These are
Speaker 1: the brave souls that said, yo.
Speaker 3: Enough bro. I mean, I guess I could understand the yellow,
Speaker 3: but orange orange in two I guess, so that is
Speaker 3: orange shit.
Speaker 2: Let's keep reading it. It's great.
Speaker 3: That's like carrots. You know, whenever you feed your baby carrots,
Speaker 3: that's what you'd see, you know, but like orange. That's
Speaker 3: the only way you would ever see orange in your shit,
Speaker 3: I think.
Speaker 2: Unless there's some chemicals that ain't supposed to be there.
Speaker 3: Big facts, all right, so, it says. Other experiences with
Speaker 3: Olestro were said to include the passing of orange yellow
Speaker 3: globules of oil, as well as difficulty wiping.
Speaker 1: Okay, oil was congealing in in their stomach, like oil
Speaker 1: and water don't mix. They were basically shitting oil balls
Speaker 1: out like it didn't digest.
Speaker 3: Oh my god, and having a hard time wiping. What
Speaker 3: does that mean? Having a hard time wiping?
Speaker 2: Is it like series you're trying to clean an oil spill?
Speaker 5: I have.
Speaker 3: I used to work offshore.
Speaker 2: Yeah, try doing that and you wrectum dog.
Speaker 1: It's like you just keep wiping, but it just it's
Speaker 1: it's still there and it keeps spreading.
Speaker 3: What the fuck fucking globules of oil? Okay, it says.
Speaker 3: The Center even shared a study commissioned by Freedo Lay
Speaker 3: which was meant to be confidential, that demonstrated anal oil
Speaker 3: leakage was experienced by three to nine percent of the
Speaker 3: study subjects. Underwear spotting was was present in five percent.
Speaker 3: A variety of gastro intestinal intestinal issues were observed in
Speaker 3: seven percent. The potential for leakage. Aside, Alestra overcame much
Speaker 3: of its bad bad publicity. Freedo Lay sold three hundred
Speaker 3: and forty seven million dollars in Wow chips in nineteen
Speaker 3: ninety eight alone. The fat free pringles were good for
Speaker 3: one hundred million that same year. It appeared that consumers
Speaker 3: were sufficiently enticed by a lower calorie option that they
Speaker 3: wanted to see how Olestra would affect them firsthand.
Speaker 2: Okay, so this is a beautiful example. Once again PepsiCo
Speaker 2: saw what it was doing to people nine percent. Okay,
Speaker 2: so like you basically had a basically a one in
Speaker 2: ten shot of this drastically going horribly wrong for you,
Speaker 2: and they said, fuck it, run that bitch anyway.
Speaker 1: It's on them if they want to buy it or not.
Speaker 1: That's one hundred percent what just happened.
Speaker 3: Which, if you really think about it, all right, those
Speaker 3: people that were having anal leakage and difficulty wiping and everything,
Speaker 3: those people were probably the lucky ones because at least
Speaker 3: their body was secreting it and getting rid of it.
Speaker 1: Yes, yes, Jonathan, it wasn't sticking to the sides it
Speaker 1: wasn't causing blockages, It wasn't clogging, yes, one hundred percent.
Speaker 3: Well it says, oh, did you want to play that video?
Speaker 3: You want me to just keep reading?
Speaker 2: You know what?
Speaker 1: I actually didn't play this video when I scrolled down
Speaker 1: the article earlier. I want to check it out because
Speaker 1: I remember that bag the tostitos. Wow yo, we had
Speaker 1: those in my house at one point. That confirms it. Now,
Speaker 1: I don't remember any kind of orange globule anal leakage,
Speaker 1: but I mean it's also been many a moon since then,
Speaker 1: so I don't know.
Speaker 2: Let's check it out.
Speaker 3: This is a Lay's Wow ad from nineteen ninety nine.
Speaker 15: Americans take a difference between Lays wowd potato chips and
Speaker 15: their famite chips.
Speaker 8: Let's find out.
Speaker 13: You know, the factory only had the calary.
Speaker 2: Oh here's record.
Speaker 14: These taste as good as my regular chips.
Speaker 11: Taste.
Speaker 2: Me.
Speaker 13: Sort of puts the whole breathing into perspective. Huh, fish
Speaker 13: and chips, Hey, ladies, la dream Yeah, just wow chips
Speaker 13: and all these great varieties.
Speaker 2: Just try to taste the difference.
Speaker 3: Just try to taste the difference.
Speaker 2: Wow.
Speaker 3: You remember that actor? I remember she was in a
Speaker 3: lot of movies in the nineties. I don't know about
Speaker 3: her name.
Speaker 1: And a lot she was in a bunch of Disney
Speaker 1: movies and she was on TV shows a lot.
Speaker 2: She just kind of fell off there though, didn't she.
Speaker 3: Yeah, But anyway, Yeah, it's like, and you know what's
Speaker 3: funny too looking at these wows, like, Okay, they got
Speaker 3: rid of the wow, but they still have debaked. It
Speaker 3: makes me want to look into the bake chips a
Speaker 3: little bit more now.
Speaker 2: Yeah, one hundred percent, dude.
Speaker 3: So it goes on to say Procter and Gamble had
Speaker 3: high hopes for Olestra, projecting one billion dollars in sales
Speaker 3: in two thousand and eventually an entire line of Olestra
Speaker 3: and fuse goods like salad dressings and desserts. But two
Speaker 3: years after its explosively profitable debut, sales were just half that,
Speaker 3: and only a few other companies like Utts and Hers,
Speaker 3: used Olestra in their products. Even after the FDA removed
Speaker 3: the label warning uh warning requirement in two thousand and three,
Speaker 3: consumers weren't finding runny stool all that appetizing.
Speaker 2: So let's just keep that in mind.
Speaker 1: The people now knew that this was a thing, so
Speaker 1: much so that like they just stopped buying it. The
Speaker 1: FDA continue didn't removed the warning label off of them.
Speaker 1: They finally got paid enough, they got lobbied enough to
Speaker 1: remove the warning label, and people still didn't buy them
Speaker 1: because it was just known that this was a shit
Speaker 1: product pun intended.
Speaker 3: Literally. Fredo Lay renamed their Wow chips to Ruffel's Light
Speaker 3: and Derrito's Light in two thousand and four. In two
Speaker 3: thousand and nine, Procter and Gamble made a Lestra, an
Speaker 3: additive and eco friendly paints and lubricants. What.
Speaker 1: Yeah, that's the same shit that they were trying to
Speaker 1: put in their foods Now, it's used in paints and lubes.
Speaker 3: So you see the power of like renaming and remarketing,
Speaker 3: because you would you went from Wow, which at any
Speaker 3: time anybody would see that, you know, the wow word
Speaker 3: with the exclamation point. It was like an instant reminder
Speaker 3: of wow, I got a run to the shitter. And
Speaker 3: then they they named it to Light, which that obviously
Speaker 3: didn't stick around very long either.
Speaker 2: One hundred percent, dude.
Speaker 1: Now, let's talk a little little bit about that whole
Speaker 1: Indian potato situation here, because this is this is how
Speaker 1: interesting this is. I want you to see the I
Speaker 1: want you to read the title of this article, and
Speaker 1: then i want you to look at that date, and
Speaker 1: then I'm gonna click one over and i want you
Speaker 1: to see the return time on how fast this played out.
Speaker 1: Let's just talk. This one is a business insider article.
Speaker 1: Let's just read those things real quick.
Speaker 3: This is a business insider out of India. But it
Speaker 3: says the one hundred and seventy seven billion dollars, our
Speaker 3: billion dollar owner of Lay's Chips is suing small time
Speaker 3: Indian farmers for growing a type of potato it claims
Speaker 3: exclusive rights over.
Speaker 2: Okay, and that date that is April twenty sixth of
Speaker 2: twenty nineteen. Correct, yes, all right, go ahead and read
Speaker 2: this is a CNN business Go read the title, and
Speaker 2: let's look at the.
Speaker 3: Date Pepsi Coo drops lawsuit against Indian farmers over potatoes
Speaker 3: used in Lays chips.
Speaker 2: That is May second, twenty nineteen.
Speaker 3: That's just a couple weeks later though.
Speaker 2: April twenty sixth, or a week May nine.
Speaker 1: So let's talk about the super fucking oopsie daisy that
Speaker 1: Pepsi just almost did and then had to backtrack so
Speaker 1: hard that they're now funding schools over there.
Speaker 2: All right, let's sit into it.
Speaker 3: All right, this should be pretty interesting, it says Pepsi Coo,
Speaker 3: the one hundred and seventy seven billion dollar owner of
Speaker 3: potato chips brand Lays, has sued a group of farmers
Speaker 3: in India for growing a variety of potato that they
Speaker 3: say they own the exclusive rights to the company is
Speaker 3: seeking reparations of one hundred and forty three thousand dollars
Speaker 3: each from four farmers accused of growing the fl dash
Speaker 3: two two seven potato That bothers me.
Speaker 1: That I was about to say. You understand, we just
Speaker 1: had this conversation the other day. Can company's own entire
Speaker 1: plant species? Yes they can. In fre Doo lay aka
Speaker 1: Pepsi co has already proven that they can't.
Speaker 3: Well, the thing is is that they can't own the
Speaker 3: naturally growing thing. But if they manipulate the molecules molecules
Speaker 3: and make their own type of plant, then you can
Speaker 3: patent it. That's the difference, which clearly they did. I
Speaker 3: mean the fl dash two two seven potato.
Speaker 2: Like that's weird.
Speaker 3: But it says the which Pepsi coost says it had
Speaker 3: exclusive rights to in India since twenty sixteen, according to
Speaker 3: legal documents submitted to a district court. And that's a
Speaker 3: somewhere in India on April eleventh, and.
Speaker 2: Good jar At.
Speaker 3: Ahmed bad Yeah, Okay, good job, It says. PepsiCo is
Speaker 3: India's largest processed grade potato buyer and amongst the first
Speaker 3: companies to work with thousands of local farmers to grow
Speaker 3: a specific protected variety of potatoes for it. In this instance,
Speaker 3: we took judicial recourse against people who were illegally dealing
Speaker 3: in our registered variety. Pepsi coost says it's given permission
Speaker 3: to several hundred Indian farmers to grow the special potato before,
Speaker 3: but not to the farmers in the lawsuit. Two of
Speaker 3: the farmers are named full Shonde kotschwah wah some shit
Speaker 3: and Suresh koch shaw waw waw whatever, both near the
Speaker 3: city of Lisa in the northwestern region of Guja Rad
Speaker 3: Yeah all right, it says. The PepsiCo owns Lay's Chips
Speaker 3: as well as Gatorade and Quaker Oats. PepsiCo says the
Speaker 3: growing of FL two OHO two seven potato without permission
Speaker 3: is a rights infringement under section sixty four of the
Speaker 3: Protection of Plant Varieties and Farmers Rights Acts two thousand
Speaker 3: and one. Lawyers, activists and farmers unions have rallied to
Speaker 3: the farmer's defense. More than one hundred and ninety activists
Speaker 3: penned a joint letter to the Indian Department of Agriculture
Speaker 3: opposing the false and untenable lawsuit from the food and
Speaker 3: drink behemoth. Indian Today wrote PepsiCo also owns brands such
Speaker 3: as ok I already read that, getaad Quaker Roads and whatever.
Speaker 3: Activist activists are also raising legal aid to help the
Speaker 3: farmers fight the case. One of the signatories, Capill Shah
Speaker 3: of advocacy group Jatan, told CNN Pepsi COO's actions were
Speaker 3: against food sovereignty and the sovereignty of the nation. We
Speaker 3: will fight it out no matter how big the company is.
Speaker 3: Shaw said Pepsi has made a huge mistake. The case
Speaker 3: will be heard in ahmed Medabad District Court on Friday.
Speaker 3: Pepsiico did not immediately respond to a request for comment
Speaker 3: from Business Insider.
Speaker 1: Okay, so Pepsi is saying, hey, y'all are dealing in
Speaker 1: our merchandise.
Speaker 2: We own the.
Speaker 1: Entire rights to that breed of potato, and the fact
Speaker 1: that you even have it growing on your land without
Speaker 1: our permission means that we're going to come over here
Speaker 1: and we're going to give you the SmackDown.
Speaker 2: To the tune of how much was that again? One
Speaker 2: hundred and seventy three thousand?
Speaker 1: Oh, I'm sorry, one hundred and forty three thousand apiece
Speaker 1: from fucking Indian potato farmers.
Speaker 2: Dude.
Speaker 3: Yeah, it's kind of a dick move, especially. I mean, dude,
Speaker 3: India is a third world country, isn't it.
Speaker 1: Certain parts of it are really nice, certain parts of
Speaker 1: it are really bad. It's kind of a weird mixing
Speaker 1: pot of everything.
Speaker 3: Right, right, But one hundred and forty three thousand dollars
Speaker 3: and I'm pretty sure, Oh, I mean, what is what
Speaker 3: is their coin worth? Is it? It's got to be
Speaker 3: less than the American dollar?
Speaker 2: Right, I'll put it like.
Speaker 1: This, who wants to be a millionaire? At one point
Speaker 1: in time was like nine million rupees?
Speaker 2: So like it's like.
Speaker 1: A nine to one ratio, kind of like the paso.
Speaker 1: I would assume a little bit better than the paso,
Speaker 1: but like it's under ours a bit. So yeah, going
Speaker 1: off of that, we're talking about what just under a million.
Speaker 2: Apiece in rupees.
Speaker 3: Yeah, that would definitely put them out of business.
Speaker 2: No shit, right, sell the whole farm and all of that.
Speaker 1: One week later, And by the way, I do want
Speaker 1: to mention before we reach this, it took like three
Speaker 1: whole pages of me scrolling down to find one article
Speaker 1: about the actual actions of Pepsi in the knee jerk
Speaker 1: in the moment. Of every article I could find was
Speaker 1: about them recanting and how they're sorry and how Pepsi
Speaker 1: is a good cultural company and they care about the
Speaker 1: culture and the heritage of their people and all this shit.
Speaker 1: It's a three pages for me to find a business
Speaker 1: insider to show me what their official stance was in
Speaker 1: the moment. And so now this is one of two
Speaker 1: CNN articles. This one was released April twenty sixth. This
Speaker 1: one was released May till a second, Like they jumped
Speaker 1: on it so fast and doubled down to let all
Speaker 1: the news know that Pepsi has settled and it's a
Speaker 1: dead issue.
Speaker 2: Bro let's go ahead and read about.
Speaker 3: This literally a week later. Well, this is the week
Speaker 3: before they figured it out out. But it says Pepsigo
Speaker 3: has offered to stop pursuing four small farmers in India
Speaker 3: it accused of illegally growing a variety of potatoes registered
Speaker 3: for exclusive use in its lays chips. The company's Indian
Speaker 3: subsidiary filed lawsuits against the farmers earlier this month. They
Speaker 3: were heard by a court in the Indian state of
Speaker 3: Guja rot on Friday, when a lawyer for Pepsi Co
Speaker 3: offered to drop the case provided the farmers join thousands
Speaker 3: of others in the company's authorized cultivation program. That was
Speaker 3: a discussion that happened in our court today, a Pepsi
Speaker 3: spokesperson told CNN. We told them, why don't you join
Speaker 3: our program and we will provide seeds. Either join us
Speaker 3: or grow other potatoes. That way, we are willing to
Speaker 3: let go of the case. A lawyer for the farmers
Speaker 3: has asked for time to consider the offer. The next
Speaker 3: court hearing is due June twelfth.
Speaker 1: So basically, if you can't beat them, join them type
Speaker 1: of situation. And remember that they talked about earlier the
Speaker 1: seed trading that happens, and that's a very normal thing,
Speaker 1: by the way, especially for farming communities. You do that
Speaker 1: so that you don't over you remember were talking about
Speaker 1: dominant traits. Yeah, right, and how plant husbandry is a
Speaker 1: real thing. It is very common for you to trade
Speaker 1: certain seeds with your neighbors to cross pollenate to grow
Speaker 1: better types of plants for everybody involved. Like, as we
Speaker 1: said before, rising tide ress all ships, especially.
Speaker 2: In a rural farming community.
Speaker 1: So the fact that some seeds were mixed in the
Speaker 1: bunch and they were growing some of these potatoes that
Speaker 1: they weren't supposed to or whatever whatever for farmers, and
Speaker 1: they were trying to chop them off this much. Then
Speaker 1: all of a sudden, like, hey, why don't we just
Speaker 1: license your farm and this could be the way we
Speaker 1: do this.
Speaker 2: Yo.
Speaker 1: Why wasn't that your position the first go round? Why
Speaker 1: did it take court cases? And you realizing that the
Speaker 1: local farmers would rather just sell out all these other farmers,
Speaker 1: dude that were already growing pepsi shit, They basically told
Speaker 1: pepsi to kick rocks. All of these local farmers said, Yo,
Speaker 1: if you're gonna fuck them over for doing something that
Speaker 1: we do, we'll just stop rowing your potatoes.
Speaker 2: We'll just we'll do that.
Speaker 1: That's a massive spot where a lot of their potatoes
Speaker 1: are grown. For the Freedo La company. If they would
Speaker 1: have lost that, that would have set them back, not
Speaker 1: just a little bit, so they thought, hey, hey, it's
Speaker 1: easier to play ball, right, I mean, we just got
Speaker 1: rid of the whole anal leakage situation just a couple
Speaker 1: of years ago. We really don't need a whole cultural
Speaker 1: diversity issue, especially with India right now, bricks anybody, And
Speaker 1: we already know how Pepsi feels about another nation, Russia
Speaker 1: a part of bricks, So it makes sense that Pepsi,
Speaker 1: being the Commi country that it is, is all about
Speaker 1: just hey, let's handle this quietly so business can continue
Speaker 1: as usual.
Speaker 2: So yeah, of course they just did what they had
Speaker 2: to do on this one, you know.
Speaker 3: And this is the reason why I had I take
Speaker 3: so many supplements, dude. Like it's constantly, like I take
Speaker 3: spiralina every day, which is like one of the best
Speaker 3: ways to be able to It's basically derived from like algae,
Speaker 3: and it's really good for your gut health and it,
Speaker 3: you know, gives you good bacteria, kills a lot of
Speaker 3: the bad bacteria and stuff. And I actually just bought
Speaker 3: this this other stuff that I hear so many people
Speaker 3: talking about I just and we're not marketing by any
Speaker 3: means for this. It's just like certain supplements I like
Speaker 3: telling others if I find a good one or whatever.
Speaker 3: But have you ever heard of she legit, she legit,
Speaker 3: she legit. It's a s H I L A J
Speaker 3: I T.
Speaker 2: I have none.
Speaker 3: It's basically a resin that's found in the Hemalayan mountains.
Speaker 3: And dude, it has so many but it's it's a resin,
Speaker 3: so you take it. They give you like this basically
Speaker 3: like this popsicle stick, and you scoop it and then
Speaker 3: you like mix it into your coffee or your tea
Speaker 3: or whatever. Dude, it has so many good benefits. But
Speaker 3: the thing is, I mean it helps, like you know,
Speaker 3: slow or prevent Alzheimer's. It raises testosterone. It treats chronic fatigue,
Speaker 3: so kind of get rid of that laziness and shit
Speaker 3: like that, slows your aging and deduces altitude sickness, treats
Speaker 3: iron deficiency.
Speaker 1: Research into this Himalayan resin, dude, it's like me, do
Speaker 1: you mean like shelac?
Speaker 3: I mean, I don't know, but it's like, uh, it's
Speaker 3: I don't even know what I would compare it to.
Speaker 3: I guess like it's a yeah, it's just a resin.
Speaker 3: It's like a sticky resin and you just take like
Speaker 3: a little scoopful. Anyway, the reason I even bring that
Speaker 3: up is because we're so consumed with eating all this
Speaker 3: bullshit that is so terrible for you. And if you
Speaker 3: have a hard time getting away from these shitty products
Speaker 3: like me, then you might want to, you know, look
Speaker 3: into certain supplements like she Legit and Sparrellina and shit
Speaker 3: like that, because this stuff going into your gut is
Speaker 3: terrible for you. It's literally designed to sedate you. As
Speaker 3: Rob Deerdeck talked to, Rob Deerdeck said that actually he goes,
Speaker 3: I love taco Bell, but it's designed to sedate you.
Speaker 3: And it's like, you know, all these fucking things. It's like,
Speaker 3: you know, I get it. You want to you want
Speaker 3: to sit at home watching the game or whatever, pull
Speaker 3: out a back of Lays and drink of pepsi or whatever.
Speaker 3: It's like everybody wants the blue pill from time to time.
Speaker 3: Just know that what you're doing is poisoning yourself, and
Speaker 3: if you want to be able to step away from that,
Speaker 3: then you got to be looking into certain alternatives that
Speaker 3: will combat to all of that negativity that's going into
Speaker 3: your body. So that's why I bring those up.
Speaker 1: Greed agreed, and again that is why Pepsi, being the
Speaker 1: communist country, communist company, excuse me that it is, it's
Speaker 1: trying to push that lethargic slowing down of everything in
Speaker 1: your body. That's why they're pumping horrible ingredients. They could
Speaker 1: choose good ingredients. They have the money, they have the infrastructure.
Speaker 1: They at one time had the seventh largest navy on Earth, like,
Speaker 1: they have the means to make these things happen. They
Speaker 1: choose to buy a whole chain of fast food restaurants
Speaker 1: as a way to force people to buy their products,
Speaker 1: because there's no way that pepsi could actually outdo coke
Speaker 1: toe to toe.
Speaker 2: So they have to buy KFC, Taco Bell, what was
Speaker 2: another one?
Speaker 3: Long John's too right, Long john so uh and W
Speaker 3: because you always see like the Long Johns and A
Speaker 3: and W kind of split thing. I think that's a
Speaker 3: pepsi thing, isn't it.
Speaker 2: It is?
Speaker 1: Indeed, And so you had to buy all of these
Speaker 1: fast food chains to force them to put pepsi in
Speaker 1: their soft drink machines because you literally can't beat Coke
Speaker 1: at their one game. Pepsi kind of went into the
Speaker 1: diverse route. They went into the food and beverage industry.
Speaker 1: Coca Cola has pretty much stayed just in the beverage industry,
Speaker 1: because if you're really fucking good at something, why not
Speaker 1: do that really fucking well, Pepsi tried to do, and
Speaker 1: I mean that's not a bad strategy. Any economists will
Speaker 1: tell you diversifying is the only way to move forward.
Speaker 1: I understand this, but it also means that they suffered
Speaker 1: in other regards. Now, this whole misstep with India, those
Speaker 1: articles and the whole thing, the suing these farmers, that
Speaker 1: was twenty nineteen.
Speaker 2: They fucked up so bad that now.
Speaker 1: In twenty twenty two, Reid, excuse me, Reuters wrote this
Speaker 1: article Pepsi Co's biggest challenge when over millions of farmers
Speaker 1: to regenerative agriculture.
Speaker 2: This is happening in India. Let's go ahead and read
Speaker 2: about this.
Speaker 3: PepsiCo is known for many things, so to pop Super
Speaker 3: Bowl ads, It's decades long rivalry with Coca Cola to
Speaker 3: name but a few. Now, the two hundred and thirty
Speaker 3: five billion dollar valued company has a challenge of a
Speaker 3: different order of magnitude on its hands. In an eye
Speaker 3: raising move, the US Food and beverage giant last year
Speaker 3: pledged to quote unquote spread regenerative farming across seven million
Speaker 3: acres by the end of the decade, equal to its
Speaker 3: entire agricultural footprint, and to sustainably source one hundred percent
Speaker 3: of its key ingredients and crops by the same date.
Speaker 3: All right, the PepsiCo positive, for the PepsiCo positive or
Speaker 3: pep plus strategies, everything's plus. Now, why is that?
Speaker 2: You see that? Don't you?
Speaker 1: There's this weird trend that's going over everything's plus. Everything's
Speaker 1: got these weird algorithms, these little matrix things, these little acronyms,
Speaker 1: and it's like, yo, y'all are all starting to sound
Speaker 1: and look like a certain group of extremists that I
Speaker 1: don't really fuck with. But yeah, let's talk about pet plus.
Speaker 3: Well, it's the whole idea of the symbolism. And so
Speaker 3: in your subconscious, if you were to see a plus,
Speaker 3: you see it as a positive. So whenever you're looking
Speaker 3: at this like Disney plus Amazon, well I don't think
Speaker 3: Amazon has Amazon plus, but all these different pluses, and
Speaker 3: so you're seeing it as like, oh well, not only
Speaker 3: is it good for me, but I get extra or
Speaker 3: something like that. That's your subconscious what'll be telling you.
Speaker 1: But anyway, ever since the alphabet people put the plus
Speaker 1: on their acronym, I only see it as an extremist
Speaker 1: symbol these days.
Speaker 2: It's weird.
Speaker 3: I mean, which is funny because it looks a little
Speaker 3: bit like you're cross there, buddy.
Speaker 1: It doesn't to me though, if if somebody ever died
Speaker 1: on a cross shaped like that, I feel like, like
Speaker 1: maybe a little person like I mean, I like a dwarf.
Speaker 2: I don't know.
Speaker 3: Well, I mean it depends on the size. You could
Speaker 3: have equal will on all sides and it be one
Speaker 3: hundred feet.
Speaker 1: I mean, so if there's an example of that type
Speaker 1: of cross being used, and I must have missed it,
Speaker 1: but I guess that is technically correct. But when I
Speaker 1: see the plus, I don't see anything of cross or
Speaker 1: anything like that.
Speaker 2: If anything, I see Switzerland.
Speaker 3: Oh yeah, a little Swiss. But anyway, it says The
Speaker 3: PEPSI co positive strategy is central to Pepsi's climate strategy.
Speaker 3: One of the first companies to a science based target,
Speaker 3: in twenty sixteen, Pepsi joined the United Nations business ambition
Speaker 3: for one point five c campaign in twenty twenty one,
Speaker 3: adopting a twenty thirty deadline to reduce its absolute Scope
Speaker 3: one and two greenhouse gas emissions by seventy five percent
Speaker 3: and Scope three GHG emissions emissions by forty percent. Task
Speaker 3: with delivering on this commitment in eight short years is
Speaker 3: Jim Andrew, former head of strategy at the company and
Speaker 3: since twenty twenty it's Chief sustainability Officer. This is not
Speaker 3: a CSR Corporate Social Responsibility program. It's a fundamental center
Speaker 3: of the plate business transformation of what we're doing. PepsiCo
Speaker 3: Sodas may hold household names, but it derives over half
Speaker 3: fifty five percent of its revenues from its extensive portfolio
Speaker 3: of food brands think about Free Doo, lay Walker's, Dorito's, Cheetos,
Speaker 3: Quaker Oats, among others, sourcing twenty five ingredients from thirty countries.
Speaker 3: A regenerative approach to farming promises to bake greater resilience
Speaker 3: into PepsiCo's food business, but only if delivered at massive scale.
Speaker 3: Whether that is possible is far from certain. In the
Speaker 3: first twelve months of the new strategy, it inched a
Speaker 3: mere three hundred and forty five acres towards its goal.
Speaker 3: So is Andrew worried that the company remains ninety five
Speaker 3: percent shy of its targets. It would seem not progress
Speaker 3: was always going to be slow. Initially, he says, the
Speaker 3: agricultural community is really just starting to scratch the surface
Speaker 3: of this. But it is an area that is going
Speaker 3: to do very clear. We ramp up over time to accelerate.
Speaker 1: On the agricultural industry is just barely scratching the surface of.
Speaker 2: This, okay.
Speaker 1: The number one polluter on Earth is heavy industry, okay,
Speaker 1: And I think that's pretty understandably out there. I mean,
Speaker 1: you could argue that maybe warfare is in there as well. However,
Speaker 1: at that point we argue into the military industrial complex.
Speaker 1: So it's still heavy industry and a different scope, but
Speaker 1: in that same regard, all right, Next is heavy agriculture,
Speaker 1: and that's true. That is the number two biggest polluter
Speaker 1: on Earth, and I understand that. But a lot of
Speaker 1: that is because of the runoff for pesticides that are
Speaker 1: forced to be sprayed on these plants, or animal waste
Speaker 1: that is not properly treated and just shoved into rivers
Speaker 1: and streams that pollute the water downstream for other people to.
Speaker 2: Use, and there are ways that that can be improved.
Speaker 1: However, this dude's saying that, Yeah, it's slowed, you know,
Speaker 1: slow going at first, but you know it's gonna get
Speaker 1: there eventually.
Speaker 2: We're just starting to scratch the surface.
Speaker 12: Bro.
Speaker 1: We have been trying to scratch that surface for decades now.
Speaker 1: PEPSI isn't coming in here with any new dog and
Speaker 1: pony show in the twenty twenties.
Speaker 3: I'm sorry, yeah, it's you know what's interesting is I
Speaker 3: just saw something that uh Klaus Schwab over the World
Speaker 3: Economic Forum, I guess they had a meeting here recently,
Speaker 3: and they were talking about how they wanted to reduce
Speaker 3: the carbon footprint of the world down to zero percent
Speaker 3: by twenty fifty.
Speaker 1: Y'all, we need carbon, We need carbon. We need carbon
Speaker 1: dioxide as much as our bodies need fats. Remember of oh,
Speaker 1: fat makes you fat. You need this something with zero
Speaker 1: fat and it No, that's bad for you. You don't need
Speaker 1: an excess of fat, that's true, but you need some
Speaker 1: to survive. We require carbon dioxide because that's the only
Speaker 1: way that our plants can breathe and give us oxygen
Speaker 1: just so we're clear.
Speaker 3: And by the way, an interesting little tidbit that I
Speaker 3: will that I always like to bring up, is that
Speaker 3: all right, So, the Earth, whether you believe we live
Speaker 3: inside of a dome or there's a firmament, or it's
Speaker 3: just the atmosphere, maybe you want to call it the
Speaker 3: Van Allen radiation belt, whatever it is, is a contained,
Speaker 3: controlled kind of thing, right, And so the idea is
Speaker 3: is that the amount of carbon that is currently here
Speaker 3: within our within our bubble of whatever we're living on,
Speaker 3: it will always be the same amount of carbon as
Speaker 3: it was a thousand years ago as it will be
Speaker 3: a thousand years from now. It's never going anywhere. You're
Speaker 3: never going to be able to dilute that, right, Yeah,
Speaker 3: I mean, dude, every single thing is a carbon well,
Speaker 3: every single living thing is a carbon based, fucking living thing.
Speaker 3: And so if you want to reduce that down to zero,
Speaker 3: I would say that they're trying to get rid of us.
Speaker 1: You know what has a carbon footprint of zero right now?
Speaker 1: The Moon, wouldn't you know it? Mars equally has a
Speaker 1: zero percent carbon footprint.
Speaker 2: Period.
Speaker 1: It's wild because it's also allegedly devoid of life. We
Speaker 1: are carbon based life forms. Trees are carbon based life forms.
Speaker 2: It's all connected.
Speaker 1: The gasoline in your car burns hydrocarbons. That's a part
Speaker 1: of it as well. The food you eat was a
Speaker 1: carbon based life form. That deer that you kill and
Speaker 1: you slice up and all that that's a carbon based
Speaker 1: life form. All of that connects the same way that
Speaker 1: the water cycle. There's only so much water on Earth,
Speaker 1: right it goes through the process of being purified and rained,
Speaker 1: and we drink it and we pee it out and
Speaker 1: it goes and everything. The water cycle is what it is.
Speaker 1: The carbon cycle is very very similar.
Speaker 3: Right right, And so it's whenever. This is why you know,
Speaker 3: conspiracy theorist or truthers were so anti the whole climate
Speaker 3: change bullshit, because all right, yes, everything that is here
Speaker 3: will always be here. It's never going anywhere whenever we're
Speaker 3: talking about certain elements and whatnot. But like the idea
Speaker 3: is is that I mean basically, and they've they've been
Speaker 3: you know, uh, documenting this for literally thousands of years,
Speaker 3: that the Earth goes through cycles, and you know, maybe
Speaker 3: it's dependent on the stars or the moon or whatever
Speaker 3: the fuck is going on. Maybe it's just the Earth
Speaker 3: itself as a living being and it goes through cycles,
Speaker 3: just like we go through cycles, I mean of our life,
Speaker 3: right and so you know, but the thing is is
Speaker 3: that they're trying to market that as we're the ones
Speaker 3: that are affecting climate change whenever it's literally less than
Speaker 3: one percent. I mean, and let's not forget, are we
Speaker 3: are we fucking aliens? Bro? Or is this home planet?
Speaker 3: So like the Earth was built to sustain human life
Speaker 3: because we are from here. We're not separate from the
Speaker 3: deer or the dogs, or the elephants or the fucking
Speaker 3: birds or any of that shit. We are a natural
Speaker 3: thing to this planet. If that's that's what I believe.
Speaker 3: I believe that humans come from Earth, and so why
Speaker 3: would we It's like it's like ants wondering if they're
Speaker 3: if their little ant mounds are good or bad for
Speaker 3: the Earth. It's like, what do you mean? It's it
Speaker 3: is the.
Speaker 2: Earth right now?
Speaker 1: One hundred percent agree with that, And I believe that
Speaker 1: humans do fit into the circle of life here very well.
Speaker 1: I believe we are separate from the animals in certain
Speaker 1: regards and in others we are literally just among them.
Speaker 2: In the animal kingdom. So one hundred percent.
Speaker 3: When and I'm not going, you know, spiritual with that.
Speaker 3: I think I'm just talking about the meat suit that is.
Speaker 3: The human body is We're not talking.
Speaker 1: Here the soul, the soul being from Earth. Now that's
Speaker 1: a converse.
Speaker 3: It's a different thing, right. We are essentially leeches to
Speaker 3: this human body in the first place. Anyway. I mean,
Speaker 3: I don't mean to put that in the bad form,
Speaker 3: but you know what I mean.
Speaker 1: We're symbiotic, right, Yeah, I say parasite also has a
Speaker 1: bad connotation, but I know what you mean. Yeah, one
Speaker 1: hundred percent, body, mind, soul, the three are interconnected and
Speaker 1: the same being, but at the same time completely separate.
Speaker 1: You know what were talking about. You listen to this show.
Speaker 1: We've been down that road a time or two, you
Speaker 1: know what I mean saying our first rodeo. But anyway,
Speaker 1: all right, let's keep reading this Reuter's article.
Speaker 3: To accelerate this ramping up process, the company has established
Speaker 3: a network of seventy two demonstration farms around the world.
Speaker 2: Ooh.
Speaker 3: The basic concept is simple. Local farmers visit to see
Speaker 3: firsthand how regenerative farming works, get inspired, and duly go home.
Speaker 3: And do the same. Of course, in practice, switching away
Speaker 3: from intensive, fossil fuel dependent farming is more complex. That
Speaker 3: is one of the reasons why Pepsiico also provides direct
Speaker 3: farmer training through a network of alliances with expert partners.
Speaker 3: Andrews cites one such program for female farmers in India,
Speaker 3: delivered in partnership with the US Development Agency. You said, well,
Speaker 3: that's funny the name of an agency, as you said,
Speaker 3: But anyway, the course offers agroeconomic skills that are really micro,
Speaker 3: really practical, but promise a big impact. The approach is working,
Speaker 3: he and sist. The farmers participating in PepsiCo's various projects
Speaker 3: in India saw an average yield improvement of almost seven percent,
Speaker 3: for instance, coupled with an increase in farmer income of
Speaker 3: fifty five dollars per acre. This uptick and income is crucial. Farmers,
Speaker 3: as andrew readily concedes, are risk averse. A profession schooled
Speaker 3: over generations. Change comes hard. Change with no obvious economic
Speaker 3: logic is harder. Still, farmers are business people, right, This
Speaker 3: is how they earn a living, and if it doesn't
Speaker 3: work for them, there's not going to be an adoption.
Speaker 3: So they're not going to change. PepsiCo is also working
Speaker 3: to sweeten the pill, therefore helping farmers with loans and
Speaker 3: grants to cover some of the upfront cost involved in
Speaker 3: transitioning to a regenerat regenerative approach. Does such help go
Speaker 3: far enough? After all, PEPSI cannot inoculate its supply chain
Speaker 3: against climate and biodiversity shocks. As long as the global
Speaker 3: farming industry is pumping out emissions. In doubt, seeing it's
Speaker 3: crops and chemicals, it will remain exposed.
Speaker 1: Okay, so real quick here, let's let's do some quick numbers.
Speaker 1: You got a calculator handy, I do? Okay, fifty five
Speaker 1: divided by seven percent. I'm just curious off top here
Speaker 1: how bad they were trying to fuck over those farmers,
Speaker 1: trying to charge them one hundred and forty three thousand
Speaker 1: dollars apiece. So if a seven percent increase is considered,
Speaker 1: fifty five dollars per acre increased, right, right?
Speaker 2: So how much is that?
Speaker 3: Seven percent of fifty five? Would be three point eight five?
Speaker 1: So three point eight five, so we're talking now that
Speaker 1: times one hundred percent. They were talking about them making
Speaker 1: about three eighty five per acre.
Speaker 2: Per year.
Speaker 1: Right, that's that's as of with the fifty five dollar increase,
Speaker 1: the seven percent increase per acre.
Speaker 3: Okay, so it'd be fifty eight eighty five okay, as
Speaker 3: opposed to fifty five.
Speaker 2: Wow.
Speaker 1: So when they were trying to charge those farmers one
Speaker 1: hundred and forty three thousand dollars apiece for this quote
Speaker 1: unquote copyright infringement i e. Growing the wrong fucking potatoes
Speaker 1: on their neighboring farm to the PEPSI co licensed farmer,
Speaker 1: let's just really take a second to understand how bad
Speaker 1: they were trying to fuck over these poor Indian potato farmers.
Speaker 1: Right now, they're coming in twenty twenty two trying to
Speaker 1: teach reginative farming, which is wonderful, by the way, one
Speaker 1: hundred percent. I'm here for reginative and self sustaining farms
Speaker 1: one hundred percent. There is no fucking way to scale
Speaker 1: that up to a massive industrial agricultural way. There's no
Speaker 1: way to do that now unless you're trying to have
Speaker 1: one thousand farms all be self sustaining and all of
Speaker 1: them happen to produce an abundance of this one crop
Speaker 1: that you need, and you're paying them like at that point,
Speaker 1: it's not sustainable in the realm of cost effective, So like,
Speaker 1: what are you doing? So A, this is all for show,
Speaker 1: just to make the green people out there feel warm
Speaker 1: and fuzzy about PEPSI COO or B. They're out of
Speaker 1: their fucking minds thinking that this is gonna be a
Speaker 1: thing they can use rolling forward.
Speaker 3: Yeah, yeah, I mean, dude, I hate all this corporate shit.
Speaker 3: Whenever I hear this kind of stuff, I'm just like, dude,
Speaker 3: it's it's becoming more and more and more obvious that
Speaker 3: the corporations are really running the world and the presidential
Speaker 3: seat and the the House and the Senate and all
Speaker 3: that other shit. It's just a it's just a front.
Speaker 3: Like these people and these you know, the idea of government,
Speaker 3: they're all really like working in cahoots with corporations because
Speaker 3: it is the United States corporation. And that's what you're
Speaker 3: going to get with a with you know, how we
Speaker 3: run our country over here. That the idea is is
Speaker 3: that you're trying to make as much money as humanly possible.
Speaker 3: The I don't it has its pros and cons, but
Speaker 3: whenever you're making as much money as you possibly can,
Speaker 3: no matter what, it's always going to come to like,
Speaker 3: fuck us in some kind of way. We're the ones
Speaker 3: that are making them money. We're the ones that are
Speaker 3: buying the products. We're the ones that are building up
Speaker 3: their large data machines and shit like that. And so
Speaker 3: we truly are the guinea pigs. And you can see
Speaker 3: it all through this this corporation. It's corporatocracy really.
Speaker 2: One hundred percent.
Speaker 1: And that's what Pepsi co Is, dude, it is a
Speaker 1: one hundred percent food conglomerates that is trying to shove
Speaker 1: trash into not just the American public, but the world. Okay,
Speaker 1: like we talked about in India, it's not like this
Speaker 1: is just the way they grow the things. They have
Speaker 1: Indian companies that do Pepsi Coo out there.
Speaker 2: They're an international thing.
Speaker 1: Keep in mind that whole seventh largest navy in the
Speaker 1: world at one point because of their Russia connection.
Speaker 2: Can you imagine if they would have taken those.
Speaker 1: Ships, armed them and like just hired some mercenaries and
Speaker 1: like went and took over some small country, some island nation,
Speaker 1: and that would have been the nation of Pepsi.
Speaker 3: Yeah, yeah, I mean doubt the American government is not
Speaker 3: necessarily for its people. It's just trying to make money
Speaker 3: off of its backs. And you can really see that,
Speaker 3: you know, whenever you have programs such as fucking FEMA,
Speaker 3: whenever you get into you know, you remember whenever all
Speaker 3: that shit was going on in Hawaii with all the
Speaker 3: blue roofs and the government or FEMA provided them, what
Speaker 3: was it, seven hundred and fifty dollars per person, Right,
Speaker 3: they're doing the same thing.
Speaker 2: To the even six billion dollars to.
Speaker 3: Who to Ukraine and all that shit. But like they're
Speaker 3: doing the same thing, FEMA is giving seven hundred and
Speaker 3: fifty dollars per person as a result of the whole
Speaker 3: North Carolina thing as well.
Speaker 2: Oh, I'll bet they are.
Speaker 3: And the reason behind it, the reason behind it, dude,
Speaker 3: it's gonna fucking chap you. So the reason behind it
Speaker 3: is is because every year FEMA has an allotted amount
Speaker 3: of money that they are supposed to give out to America,
Speaker 3: right as far as quote unquote help goes, Well, yeah,
Speaker 3: the majority of that money has gone to illegal immigrants
Speaker 3: being provided. It's like thirteen thousand dollars to get started
Speaker 3: as soon as they as soon as you enter FEMA's like, Yo,
Speaker 3: here's thirteen grand, figure it out, you know, and that
Speaker 3: it okay, which sounds all fine and dandy, I guess
Speaker 3: if you're a fucking foreigner coming in from here. But
Speaker 3: on the other side, it is absolutely shitting in the
Speaker 3: hands and slapping regular you know, American people in the
Speaker 3: face with it. Whenever you say, all right, well we
Speaker 3: see that, you know, your house literally just floated away,
Speaker 3: and we're going to your.
Speaker 2: Whole town just floated down the mountain, dog.
Speaker 3: And we're gonna give you seven hundred and fifty bucks,
Speaker 3: which anybody that is renting right now, rent prices are
Speaker 3: an absolute joke. I'm staying, and I, yes, I get it.
Speaker 3: I'm in Katie. I guess it's a little bit more
Speaker 3: upscally part of town. I live in town, which is
Speaker 3: something that I don't want to do. I eventually will
Speaker 3: be moving out of the city and into the country.
Speaker 3: That's my goal there. But right dude, I'm paying fifteen
Speaker 3: hundred dollars a month for a fucking two bedroom apartment
Speaker 3: that is like six hundred and seventy five square feet.
Speaker 3: Like you want to talk about ripping people off, but
Speaker 3: that's beside the point. The idea that I'm paying fifteen hundred,
Speaker 3: which is double the amount that FEMA gave or I'm sorry,
Speaker 3: it's twice as much what I'm paying for rent as
Speaker 3: what FEMA gave to the people of North Carolina and Tennessee.
Speaker 3: And they're saying, dude, you know how many fucking hotel
Speaker 3: night seven hundred and fifty dollars will get you. You'd
Speaker 3: be lucky to get seven or eight days. You'd be lucky.
Speaker 3: And that's at Motel six.
Speaker 1: And that's a one time payment. That's not a monthly
Speaker 1: installment until people get back on their feet. That is
Speaker 1: a one time check that is cut or card that's given,
Speaker 1: and you will be grateful that you got it, okay,
Speaker 1: and you get out of their face, and there's nothing
Speaker 1: you can do about it.
Speaker 3: And that's just that unreal. And it's like stuff like this,
Speaker 3: it really helps you see that you know where where
Speaker 3: their love is, and their love is buying votes. And
Speaker 3: because they don't need to buy your vote, you already
Speaker 3: live here, you know what I'm saying, Absolutely already got you, dude.
Speaker 1: Look at the FDA, the Food and Drug Administration, though,
Speaker 1: people that are supposed to be America's shield against bad food,
Speaker 1: bad products getting sold to us, right, yep. They literally
Speaker 1: just showed we read about it just a minute ago.
Speaker 2: You had a one in ten shot of having like
Speaker 2: a horrible, horrible anal.
Speaker 1: Leakage from these products. And they said fuck it and
Speaker 1: they ran it. Then the FDA two years later, got
Speaker 1: paid enough to take the warning labels off. The product
Speaker 1: was still sold, it was still just as bad. Nothing
Speaker 1: had changed, But it only took two years worth of
Speaker 1: payments for the FDA to say, all right, we'll let
Speaker 1: you do what you want.
Speaker 3: The Food and Drug Administration, which monitors everything that is
Speaker 3: put onto your grocery store shelves, said, eh, all you
Speaker 3: got is a little anal sea pitch. Dude, just wipe
Speaker 3: it off. Be a man, use your hand.
Speaker 2: Yeah, basically basically what was said.
Speaker 3: Because because the FDA is absolutely being bought up, like
Speaker 3: it doesn't take a genius to look into that. All
Speaker 3: you got to do is just find out, like, all right,
Speaker 3: what is the FDA passing? Like look at the ingredients
Speaker 3: on a ketchup bottle in America, and look at the
Speaker 3: ingredients in a ketchup bottle sold in Australia, for example. Oh,
Speaker 3: they're not doing it. For your health. They're doing it
Speaker 3: for the cheese baby.
Speaker 2: Absolutely right.
Speaker 1: And as a matter of fact, you know what, let's
Speaker 1: hear a little bit about the PepsiCo and all of
Speaker 1: their products and all of their things.
Speaker 2: This is a quick little Vigian.
Speaker 16: It was a multinational food and beverage corporation that has
Speaker 16: experienced significant success since its establishment in nineteen sixty five.
Speaker 16: The company has grown to become one of the world's
Speaker 16: leading brands, with a broad range of products that are
Speaker 16: sold in over two hundred countries worldwide. Early days of
Speaker 16: PepsiCo Ico was formed in nineteen sixty five through a
Speaker 16: merger between Pepsi Cola and Freed Dolay, two leading food
Speaker 16: and beverage companies. The new company was created with the
Speaker 16: goal of combining the strengths of both brands to create
Speaker 16: a diversified and powerful business. Pepsi Cola was founded in
Speaker 16: eighteen ninety eight by Caleb Bradham, a pharmacist from New Bern,
Speaker 16: North Carolina. He initially named his beverage Brad's Drink, but
Speaker 16: changed it to Pepsi Cola in nineteen o three. The
Speaker 16: brand quickly grew in popularity due to its refreshing taste
Speaker 16: and clever marketing campaigns. Over the next few decades, Pepsi
Speaker 16: Cola continued to grow in popularity. In the nineteen thirties
Speaker 16: and nineteen forties, the company introduced new products like Mountain
Speaker 16: Dew and introduced the iconic slogan the Light Refreshment to
Speaker 16: differentiate itself from other soda brands. Free Doo Lay was
Speaker 16: founded in nineteen thirty two by Charles Doolan, who discovered
Speaker 16: a new type of corn chip in a small Mexican restaurant.
Speaker 16: He purchased the recipe and began selling the chips under
Speaker 16: the name Freedo's. The company grew rapidly, and in nineteen
Speaker 16: forty five it introduced its most iconic product, Lays potato chips.
Speaker 16: The merger between Pepsi Cola and Fredo Lay in nineteen
Speaker 16: sixty five was a significant event in the history of
Speaker 16: both companies. The new company, PepsiCo, was led by Donald M. Kendall,
Speaker 16: who had been the CEO of Pepsi Cola, and Herman W. Lay,
Speaker 16: who had been the founder of Free Doo Lay. Under
Speaker 16: their leadership, PepsiCo began to expand into new markets and
Speaker 16: acquire other brands, including Pizza Hut, Taco Bell, and Kentucky
Speaker 16: Fried Chicken. In the early days of PepsiCo, the company
Speaker 16: faced several challenges, including intense competition from Coca Cola and
Speaker 16: a struggling snack food market. However, under the leadership of
Speaker 16: CEO Donald M. Kendall and President Herman Wlay, the company
Speaker 16: implemented a number of key strategies to drive growth and success. Today,
Speaker 16: PepsiCo as a global food and beverage company with a
Speaker 16: portfolio of brands that includes Pepsi, Freedo, Lay, Gatorade, Quaker, Oats, Tropicana,
Speaker 16: and more. The company continues to innovate and grow with
Speaker 16: a focus on sustainability and responsible business practices. The rise
Speaker 16: of PepsiCo One of the key factors behind Pepsigo's success
Speaker 16: as its diversification strategy. The company has a broad portfolio
Speaker 16: of products that includes beverages, snacks, and other food items.
Speaker 16: This allows PepsiCo to appeal to a wider range of
Speaker 16: consumers and ensures that the company is not overly reliant
Speaker 16: on any one product or market. PepsiCo has also been
Speaker 16: successful in acquiring other companies to expand its product line
Speaker 16: and reach new markets.
Speaker 2: All Right, Real Quick Pioneer Foods.
Speaker 1: I don't know what that one is, rock Star Energy Drink,
Speaker 1: Celsius Energy Drink. I believe that one just went viral
Speaker 1: for having actual human shit in it and all of
Speaker 1: that the sewage foam.
Speaker 2: Yeah, but anyway.
Speaker 16: In addition to Pizza Hut, Taco Bell, and Ka, which
Speaker 16: were acquired in the early days of the company, PepsiCo
Speaker 16: has also acquired other brands such as Gatorade, Quaker Oats,
Speaker 16: and Naked Juice. Another important factor behind PepsiCo's success as
Speaker 16: its focus on innovation. The company has consistently introduced new
Speaker 16: products and flavors to appeal to changing consumer tastes. For example,
Speaker 16: the company launched the first diet cola diet Pepsi in
Speaker 16: the nineteen sixties and introduced the first non carbonated beverage,
Speaker 16: Gatorade in the nineteen sixties. PepsiCo has also been successful
Speaker 16: in its marketing and advertising efforts. The company has created
Speaker 16: iconic campaigns like the Pepsi Generation, which helped to establish
Speaker 16: the brand as a cultural icon, and Joy of Pepsi,
Speaker 16: which featured popular celebrities like Britney Spears and Beyonce. PepsiCo
Speaker 16: has also demonstrated a strong commitment to sustainability and social responsibility.
Speaker 16: The company has set ambitious goals for reducing its environmental footprint, including.
Speaker 1: Let's go in read some of those things. This is
Speaker 1: the pet plus little brochure. I mean, just this is
Speaker 1: this seems like incredible things, but again we're talking about
Speaker 1: this company who is a massive, massive agricultural polluter, and
Speaker 1: they're they're also trying to push this big green agenda.
Speaker 1: Interestingly enough, wasn't it was it Rothschild or Schwab that
Speaker 1: a couple of years ago told pretty much every fortune
Speaker 1: five hundred company like, hey, listen, I know that I
Speaker 1: don't control you or anything, but you're gonna start taking
Speaker 1: a very eco friendly stance immediately you.
Speaker 3: Remember that, Oh yeah, yeah, that's a world economic thing.
Speaker 3: And that's really where they're trying to cut all the
Speaker 3: carbon emissions and and and all that other kind of shit,
Speaker 3: and it's it's in line with you know, just reducing
Speaker 3: certain carbon footprints and climate change and all that other bullshit.
Speaker 3: It's all a fucking scam. Like what you're doing is
Speaker 3: you're profiting off of something that naturally happens, and you're saying, well,
Speaker 3: and that's why, you know, it's it's really a dark
Speaker 3: rabbit hole whenever you start looking into it. Because all right,
Speaker 3: if climate change is a scam, and carbon footprint and
Speaker 3: all that other bullshit is also a scam, then why
Speaker 3: would they be worrying about giving us more soybeans. Why
Speaker 3: would they be worrying about you know, uh, certain corporations
Speaker 3: buying up larger agricultural plots to uh to spread regenerative
Speaker 3: agriculture and stuff like that. Well, the idea then would
Speaker 3: be if you keep on pumping us full of these
Speaker 3: chemicals that are going to reduce human life spans, and
Speaker 3: also keep them pumping in to you know, the the
Speaker 3: like the hospitals and and you know all the all
Speaker 3: the chemicals that they're they're you know, they're basically trying
Speaker 3: to pump you with within U healthcare and stuff like that. Well,
Speaker 3: now it's full circle, and now they created a whole ecosystem,
Speaker 3: like you ever see the whole ecosystem, like, oh, it
Speaker 3: rains and then it gets hot, and that that water
Speaker 3: vaporizes and goes back up into the clouds. Well, that's
Speaker 3: how they're treating us. That they're saying, all right, well,
Speaker 3: we're basically growing humans and we're going to sustain them
Speaker 3: by reducing you know, what they're eating in the in
Speaker 3: the land in order to make us look like we're
Speaker 3: the good guys. This is the whole idea around that
Speaker 3: that CIA director uh Casey, what was it Director Casey. Anyway,
Speaker 3: whenever he said that, the American people like, basically, we're
Speaker 3: not going to know everything. Everything that we know wiould
Speaker 3: be an absolute lie and we'll think that we actually
Speaker 3: know what we're talking about. But this is the whole
Speaker 3: idea behind the Hegelian dialect. Is you you know, you
Speaker 3: push the whole idea of climate change and and and
Speaker 3: stuff like that, and then you pump it full of
Speaker 3: other things to you to where basically now you have
Speaker 3: the American people and pretty much people all over the world.
Speaker 3: It's a global fucking thing nowadays. But basically what you do,
Speaker 3: what you have is is that you have the American well,
Speaker 3: the people all over the world. They're all getting on
Speaker 3: board with this climate change initiative and and carbon deficiency
Speaker 3: you know, near that they're trying to push and stuff
Speaker 3: like that. Meanwhile, we're reducing our lifespans, We're pumping shit
Speaker 3: food into our systems, We're pumping shit air into our
Speaker 3: systems and that's all they care about. That's how they're
Speaker 3: getting to most people. That they play it off like
Speaker 3: it's a good idea, bro.
Speaker 1: That this reminds me literally looking at this picture right now.
Speaker 1: And if you're not looking at this and you're just listening,
Speaker 1: you need to be on Patreon and rock fins.
Speaker 2: You can see these things.
Speaker 1: Okay, Patreon is the best source to support us directly.
Speaker 1: That being said, all right, do you remember when Bill
Speaker 1: Gates we just did an episode talking about him, We're
Speaker 1: gonna reduce the Earth's population by ten percent by this date,
Speaker 1: and everybody cheered and clapped, and it's like, y'all just
Speaker 1: heard a pretty thing and didn't think anything about the
Speaker 1: execution of the plan. Right, this is PepsiCo's plan for
Speaker 1: twenty thirty. Let's go ahead and look at this here.
Speaker 1: Net water positive Jonathan a beverage company who makes drinks.
Speaker 1: It's talking about being water positive. Have you ever looked
Speaker 1: at the ingredient list on the back of any soft
Speaker 1: drink ever?
Speaker 2: Number one ingredient is water? How are you going to
Speaker 2: be net.
Speaker 1: Water positive when your product contains water? That's fucking ridiculous,
Speaker 1: But okay, Fine, Fine, maybe maybe I just don't know
Speaker 1: what I'm talking about net zero emissions, Jonathan, Is Pepsi
Speaker 1: still sold in plastic bottles. I do declare and and
Speaker 1: plastic bottles have to be melted into their shapes, correct
Speaker 1: they do. That produces emissions. So there's literally no possible
Speaker 1: way that they can ever be a net zero emissions
Speaker 1: manufacturer just off of Pepsi. Let's not even talk about
Speaker 1: their packaging process for any of their other goods. Okay,
Speaker 1: one hundred percent sustainably sourced. Okay, the potatoes is one thing,
Speaker 1: corn is another thing. Oats are another thing. Do you
Speaker 1: understand that they have such a long laundry list of
Speaker 1: products that they are talking about having one hundred percent
Speaker 1: sustainable farms who are also able to meet their current
Speaker 1: agricultural demands for heavy industry, that's mathematically impossible. Then they're
Speaker 1: talking about reginatives for seven million acres, except they only
Speaker 1: got to just over three hundred thousand their first year.
Speaker 2: It's already twenty twenty four.
Speaker 1: They're saying they're to have seven million done by twenty thirty,
Speaker 1: improve the lives of two hundred and fifty thousand people. Yo,
Speaker 1: you give that many people one dollar, you can say
Speaker 1: that you improve their life. Fuck off with that.
Speaker 5: It's like, even looking at this plan, there's no fucking
Speaker 5: way to execute it. But I guarantee they sold this
Speaker 5: off to a couple of different foreign governments as well
Speaker 5: as the United States, and probably got grants to push
Speaker 5: it forward.
Speaker 3: Yeah. Just look at like some of the bullet points here,
Speaker 3: one of them right under netwater positive. It talks about
Speaker 3: executing their DEI agenda. And if you remember whenever we
Speaker 3: went over the DEI, which is diversity, equity and inclusion.
Speaker 1: What does DEI have to do with netwater positive usage
Speaker 1: for your company?
Speaker 2: Did I miss something, dude? What? Well?
Speaker 3: Yeah, I mean, look, you gotta have gay people marketing
Speaker 3: these pepsi products. They need to be more inclusive.
Speaker 1: I didn't know that hiring certain groups that belong to
Speaker 1: certain demographics make your company a beverage company use less water.
Speaker 2: I'm gonna be honest, Jacob, didn't know that.
Speaker 1: But then again, maybe I just don't understand this type
Speaker 1: of business. But this is what I'm talking about. It's
Speaker 1: all pretty words, it's all look over here, look over here.
Speaker 1: Don't even worry about what's actually going on under the hood. Okay,
Speaker 1: let's not worry about those farmers in India that we
Speaker 1: were about to fuck over for growing a couple of
Speaker 1: our little potatoes.
Speaker 2: Here, look at what we're.
Speaker 1: Doing for the Indian women farmers. Look at this new
Speaker 1: project we have going on. Don't worry about what happened
Speaker 1: a couple of years ago.
Speaker 2: That was then.
Speaker 1: This is now ain't a leakage only twenty ten. Look
Speaker 1: look look that was then. That was then we didn't
Speaker 1: know about soy oils. Yeah, the FDA made us put
Speaker 1: warning labels on it.
Speaker 2: Look look that was then.
Speaker 3: Yeah, dude, this is way too funny. Like it's it's
Speaker 3: hilarious because it's a desperate attempt to look like a
Speaker 3: like like a like a corporation for humanity. Meanwhile, what
Speaker 3: you're doing is pumping fucking cancerous chemicals into us because
Speaker 3: you're you completely bought out the FDA, You completely bought
Speaker 3: out probably uh you know, like think about the World
Speaker 3: Health Organization and and you know organizations like that. It's like, dude,
Speaker 3: you're talking about an absolute monopolized takeover of the American
Speaker 3: healthcare system and you want to pump it as something
Speaker 3: that is it's netwater positive and we want to make
Speaker 3: sure we're pushing our dei agenda. It's like, dude, you
Speaker 3: give a flying shit about people like, don't don't try
Speaker 3: and pretend that you care, because it's a it's a
Speaker 3: fucking scam. And and you know what, the sad part
Speaker 3: is a lot of people are gonna eat this ship
Speaker 3: up and buy it up. They're gonna say PEPSI, Oh
Speaker 3: my god, I can't believe it. Dude, we're talking about
Speaker 3: We're talking about gangster mobster shit right here.
Speaker 1: Basically, this is mobsters with a coat and tie rather
Speaker 1: than in the back alleys and shit like that.
Speaker 2: This is corporate mafia. That's all. This is, one hundred
Speaker 2: percent And.
Speaker 1: That's why we are talking about it on the Cult
Speaker 1: of Conspiracy because tell me this isn't a conspiracy.
Speaker 2: Dude.
Speaker 1: Keep in mind, just if anybody else need a little
Speaker 1: more confirmation about how little the United States government and
Speaker 1: the FDA actually care about your health and well being.
Speaker 1: Those wild chips that were made with soy oil, those
Speaker 1: were not sold in Australia, Canada, or anywhere in Europe.
Speaker 1: That substance is banned in those countries by their government
Speaker 1: officiating bodies.
Speaker 2: But in America, it's full tilt, bro.
Speaker 3: You know, I was just thinking too. You know, there
Speaker 3: are going to be corporations like this that are going
Speaker 3: to try and take care or take advantage of people.
Speaker 3: But it doesn't take a genius to look at a
Speaker 3: bottle of Pepsi or a bottle of coke, a bottle
Speaker 3: of fucking gatorade, all this bullshit to just say this
Speaker 3: is unnatural. This is not what this is not what
Speaker 3: the Earth would make naturally. You know, we are human beings.
Speaker 3: We're not supposed to be fucking drinking and eating all
Speaker 3: this shit in the first place. And so really we
Speaker 3: need to hold ourselves accountable and say, look, if I
Speaker 3: get sick, well, I made the agreement to drink these
Speaker 3: unnatural chemicals. I made the agreement to eat this unnatural shit.
Speaker 3: And if anything, we need to be taking a lot
Speaker 3: more accountability. And this is where the whole idea of
Speaker 3: people getting away from the system, getting out of the city,
Speaker 3: getting into their own kind of farming, like our boy
Speaker 3: Jim Gayle does right, And god it's been a minute
Speaker 3: since we had him on, but like that.
Speaker 2: Whole check in on him, that whole.
Speaker 3: Idea of of you know, microgreens and sustaining off of
Speaker 3: what you grow and and the animals that you know
Speaker 3: you're raising and stuff like that, to be able to
Speaker 3: provide back for yourself. Don't let the nanny government try
Speaker 3: and tell you that they're here to take care of
Speaker 3: you whenever you're you know, you have eighteen pills that
Speaker 3: you got to take just to stay alive per day.
Speaker 3: You know, like this is this is a whole, it's
Speaker 3: a it's up to you to kind of break through
Speaker 3: that matrix and really see the world for what it is.
Speaker 3: It's trying to make a dollar off of you, and
Speaker 3: and it'll do it by any means necessary.
Speaker 1: Now, I agree that we have to take responsibility for
Speaker 1: what we put in our bodies. However, when we are
Speaker 1: purposely misled, we are told that things are not only
Speaker 1: not bad for us, but good for us, and we
Speaker 1: should eat more of these things or drink more of
Speaker 1: this stuff because it's better. But ba bah, and then
Speaker 1: we find out that that was a bold face lie.
Speaker 1: I believe that certain people do need to be held accountable, right,
Speaker 1: And with that being said, look, I understand, yes, coke.
Speaker 2: Is just as bad.
Speaker 1: It's slightly less sugar than PEPSI. Okay, fine, I get it,
Speaker 1: but at least I can say that Coca Cola is
Speaker 1: as American as America can get. And Pepsi has done
Speaker 1: business with the Kammis multiple times, therefore their COMMI company. Anyway,
Speaker 1: let's get back to them talking about them. We have
Speaker 1: some more things we need to get too, because there's
Speaker 1: actually two more things that are really fucking funny that
Speaker 1: Pepsi has done that had to deal with later, but
Speaker 1: we'll get to it in a minute.
Speaker 16: Putting reducing greenhouse gas emissions and water usage. Additionally, the
Speaker 16: company has made significant investments in programs that support local
Speaker 16: communities and promote healthy living challenges. Faced intense competition, Pepsi
Speaker 16: COO operates in a highly competitive market, with other major
Speaker 16: players like Coca Cola, Nesley, and Unilever also vuying for
Speaker 16: market share. Pepsi COO has had to work hard to
Speaker 16: differentiate itself from competitors and innovate to stay ahead of
Speaker 16: the curve. Changing consumer preferences. Uomer preferences are constantly changing,
Speaker 16: and PepsiCo has had to adapt to stay relevant. For example,
Speaker 16: consumers have become increasingly health conscious in recent years, and
Speaker 16: PepsiCo has responded by introducing healthier options like naked juice
Speaker 16: and tropicana essentials. Supply chain issues. As a large and
Speaker 16: complex organization, PepsiCo's supply chain can be a challenge to manage.
Speaker 16: Issues like logistics, transportation, and inventory management can impact the
Speaker 16: company's ability to get products to market on time and
Speaker 16: at the right price. Sustainability concerns. As a major consumer
Speaker 16: goods company, PepsiCo has a responsibility to address environmental and
Speaker 16: social sustainability concerns. The company has set ambitious goals for
Speaker 16: reducing its environmental footprint, but it faces ongoing challenges in
Speaker 16: areas like water conservation and reducing greenhouse gas emissions. Health concerns.
Speaker 16: PepsiCo has also faced criticism over the health impacts of
Speaker 16: some of its products, particularly its sugary beverages and snacks.
Speaker 16: This has led to increased scrutiny from regulators and calls
Speaker 16: for the company to reformulate its products or reduce its
Speaker 16: marketing to children. Despite these challenges, Pepsigo has remained a
Speaker 16: major player in the food and beverage industry thanks to
Speaker 16: its focus on innovation, strategic acquisitions, and sustainability conclusion. In conclusion,
Speaker 16: PepsiCo's success story is a testament to the company's ability
Speaker 16: to adapt and innovate in a highly competitive market.
Speaker 1: Okay, and I'll give it that. Pepsi is one to
Speaker 1: adapt and overcome and throw some wild ad campaigns out
Speaker 1: to try to drive people to the market and buy
Speaker 1: their product. This famous one in nineteen ninety six when
Speaker 1: this guy tried to sue Pepsi to win a Harrier jet.
Speaker 1: Do you remember hearing about this when we were kids. No, bro,
Speaker 1: this one's fucking wild.
Speaker 2: Listen to this.
Speaker 10: It was an eye catching ad for Pepsi cola, and
Speaker 10: it caught John Leonard's eye. Collect points from Pepsi labels
Speaker 10: and claim prizes like T shirts and sunglasses or for
Speaker 10: seven million points, a hairy er jet.
Speaker 7: Sure beats the bus.
Speaker 14: People say, well, didn't you want.
Speaker 9: A T shirt?
Speaker 14: I said, well, when there's a harrier out there for
Speaker 14: seven million Pepsi points, why not am your sets or
Speaker 14: am your sites a little higher?
Speaker 10: Leonard, a twenty one year old business student, noticed some
Speaker 10: fine print in place of labels. Consumers could buy Pepsi
Speaker 10: points for ten cents each.
Speaker 14: Now I did the quick math. I go, you know
Speaker 14: seven million, you know ten cents apiece? Seven hundred thousand dollars.
Speaker 10: Leonard got the seven hundred thousand dollars from five well
Speaker 10: off investors, sent Pepsi fifteen labels and a check, and
Speaker 10: waited for his jet. Pepsi's response, the ad was just
Speaker 10: a joke.
Speaker 17: Tens of millions of Americans and people around the world
Speaker 17: saw the spot, got the joke and laughed. Mister Leonard
Speaker 17: saw the spot, hired business advisors and lawyers, and decided
Speaker 17: to take legal action.
Speaker 10: But PEPSI went to court first, asking that Leonard's claim
Speaker 10: be declared frivolous. Now Leonard has filed his own suit
Speaker 10: demanding the jet.
Speaker 14: You know, people point out that this PEPSI generation that
Speaker 14: they're trying to sell to is.
Speaker 17: Me someone who's taking advantage of the legal system. Doesn't
Speaker 17: really typify the PEPSI generation.
Speaker 10: The question now for the PEPSI generation, is John Leonard
Speaker 10: among the best and the brightest or is he just
Speaker 10: a nuisance?
Speaker 2: I think he should get the.
Speaker 7: Jet if he trying damage Pepsi, and he droppably.
Speaker 1: Should Maybe he is goofy, but I mean they are
Speaker 1: making those claims and if they can't back them up,
Speaker 1: they shouldn't be putting him on an air.
Speaker 10: A customer like this should be celebrated, not sued, says
Speaker 10: advertising executive David Birklan.
Speaker 1: Have a guy here who's done something pretty clever, I
Speaker 1: would give him a tour across the country in a
Speaker 1: Harrier jet.
Speaker 9: I'd turn it into a TV.
Speaker 10: Commercial in case anyone else is thinking of ordering a jet.
Speaker 10: Pepsi has now raised the number of points needed from
Speaker 10: seven million to seven hundred million. John Blackstone, CBS News.
Speaker 1: Okay, okay, so, first of all, pretty funny. But secondly,
Speaker 1: all right, did our boy from the Pepsi corporation just
Speaker 1: say someone taking advantage of the legal system doesn't typify
Speaker 1: Pepsi's ethos.
Speaker 2: Did he really just say.
Speaker 1: Some shit like that as he was trying to screw
Speaker 1: over Indian farmers for the quote unquote taking advantage of
Speaker 1: the legal system for some fucking potatoes.
Speaker 3: Dude, dude, this, I can't stand this kind of shit.
Speaker 2: Now, it's not false advertising.
Speaker 3: It absolutely is. I would have do Anybody who could
Speaker 3: put together two numbers would be able to figure out
Speaker 3: the amount of points that.
Speaker 2: You would need.
Speaker 3: All right. I like the way that he thought. I
Speaker 3: think that that's a brilliant idea, and it wasn't exactly
Speaker 3: marketed as a funny joke or a scam. If so,
Speaker 3: then right down to the bottom and say, this is
Speaker 3: not a real ad, this is not really what we're doing.
Speaker 3: But that didn't occur, that didn't appear in this commercial,
Speaker 3: and so of course you got to take it at
Speaker 3: face value. I mean, it's already like an obnoxious number
Speaker 3: to obtain as far as all these points go, And
Speaker 3: I mean, anybody would this guy's brilliant. I think that
Speaker 3: he should have been rewarded.
Speaker 1: The jet, everything else on the commercial, the sunglass, of
Speaker 1: the T shirt, the leather jacket, everything else that was
Speaker 1: advertised was in fact open as advertised. The one thing, yes,
Speaker 1: I understand it was an extravagant thing, but the one
Speaker 1: thing that you listed for seven million, and you got
Speaker 1: a guy who said, okay, like, what would they have
Speaker 1: done if somebody actually bought enough pepsi products to actually
Speaker 1: get seven million? Would they have honored the deal that
Speaker 1: they made?
Speaker 2: Then? Would have been just oh just some kid bah
Speaker 2: oh no they aw shit.
Speaker 3: No, they absolutely wouldn't have because they're using him as
Speaker 3: an excuse, like because and the average person is not
Speaker 3: going to collect that many fucking points right.
Speaker 1: And then I also heard somebody say, well, clearly, uh,
Speaker 1: you know, they don't even have the authority to sell
Speaker 1: a Hairer jet to somebody really, because they used to
Speaker 1: have the world's sixth largest navy. Yeah, I'm pretty sure
Speaker 1: they have the clearance for wherever the fuck they want.
Speaker 3: How about just you know, pull up one of those
Speaker 3: submarines and give that baby away?
Speaker 2: Right?
Speaker 3: How sick would it be to have a submarine though?
Speaker 2: I mean I want one.
Speaker 1: That'd be awesome now and now, honestly, we couldn't have
Speaker 1: one though, because they would immediately just think we're doing
Speaker 1: cartel things. Yo, the cartels have submarine fleets. They have
Speaker 1: gotten advanced.
Speaker 3: We need a cold submarine. I'm down, dude, and I
Speaker 3: want to go down to that that part of the
Speaker 3: ocean to where it's like the water underneath the water.
Speaker 3: That's what I want to see that, dude. I want
Speaker 3: to go see the fucking megla dons and shit. Dude.
Speaker 1: Oh no, I'm talking about like one with a glass roof,
Speaker 1: to where we're going like one hundred feet down to
Speaker 1: like swim with sharks and shit. But like I could
Speaker 1: still see daylight. I ain't trying to go James Cameron, deep.
Speaker 3: Dude, No, I'm trying to go this Titanic sub it
Speaker 3: just happens. Son, I'm trying to go full on journey
Speaker 3: to the center of the Earth.
Speaker 1: Shit bro oh no, no, you bring a camera. I
Speaker 1: will be with you in spirit, my boy. I'm trying
Speaker 1: to go meet the Leviathan. Irl like I'm good.
Speaker 3: I mean, i'd be able to see if the Leviathan
Speaker 3: is a real thing or not.
Speaker 2: Fair enough. Fair enough.
Speaker 1: Now with that, and you're talking about the depths and
Speaker 1: we're talking about the darkness and all these things, let's
Speaker 1: talk about this time where Pepsi took a very massive
Speaker 1: misstep and promised a bunch of Chinese people that Pepsi
Speaker 1: would resurrect their dead relatives.
Speaker 2: And then they actually haven't denied it either.
Speaker 1: It's not like this is a funny story that's become
Speaker 1: urban legend, and that's just that Pepsi has never denied
Speaker 1: that these things have ever taken place, and they've been
Speaker 1: asked multiple times.
Speaker 2: But let's just go down the rabbit hole here.
Speaker 1: It starts off of when it started in Asia and
Speaker 1: how it grew, and I think it's pretty interesting.
Speaker 3: It's common knowledge for brands to undertake aggressive marketing strategies
Speaker 3: in order to stay relevant capture a larger a larger
Speaker 3: audience than their competitors. However, there are no clear strategies
Speaker 3: or protocols to follow when your marketing strategies lead to
Speaker 3: mass riots and instability in a foreign country. This is
Speaker 3: what Pepsi learned the hard way when the situation in
Speaker 3: the Philippines erupted into a full fledged war against the company.
Speaker 3: It all started in nineteen ninety two when Pepsi decided
Speaker 3: to launch a new marketing campaign in the Philippines. It
Speaker 3: was the twelfth largest market for soft drinks in the world,
Speaker 3: with the population that loved carbonated drinks. However, Pepsi was
Speaker 3: a distant second to Coca Cola in terms of reach
Speaker 3: to consumers. Coca Cola had a seventy five percent market
Speaker 3: share while Pepsi only had a seventeen percent.
Speaker 1: Pepsi as is proper, as is proper, because the Philippines
Speaker 1: don't fuck with commis either.
Speaker 3: Moving on, I guess so Pepsi had always been brainstorming
Speaker 3: on new ideas to market the brand, albeit with lesser
Speaker 3: efficiency than they would have hoped. In nineteen eighty nine
Speaker 3: had seen the launch of pepsi Am, which was marketed
Speaker 3: as an alternative to coffee, but it didn't go as
Speaker 3: well as they planned. Pepsi Am I never heard of
Speaker 3: that one.
Speaker 1: Well, it was in the Philippines. And if I'm not mistaken,
Speaker 1: Coke tried to do something akin to this. It was
Speaker 1: like that Coke black that came out in the early
Speaker 1: two thousands, That Coke coffee.
Speaker 3: I don't know if that's still a thing. That's no,
Speaker 3: that wasn't early too. That I was like a couple
Speaker 3: of years ago.
Speaker 1: So the first time at least in my lifetime that
Speaker 1: I can remember that Coca Cola tried to do a
Speaker 1: cokey cough Coke coffee combo.
Speaker 2: Excuse me.
Speaker 1: It was a small glass bottle and it had like
Speaker 1: a wrapper up like across the whole thing. You couldn't
Speaker 1: see the glass, and it was Coke black Blak, and
Speaker 1: it was black coffee and Coke. I tried it. I
Speaker 1: personally didn't like it, but some people loved it. And
Speaker 1: then they just recently came out with this other thing,
Speaker 1: this Coke coffee thing, right.
Speaker 3: Which I don't think is a thing anymore. I haven't
Speaker 3: seen that in a while. But dude, it definitely wasn't
Speaker 3: acquired taste. But I liked it.
Speaker 2: I mean, but I like people. I get it.
Speaker 1: One wants to just take half coke half coffee for whatever.
Speaker 1: That flavor profile just hits with them. Look, I'm not
Speaker 1: gonna throw shade.
Speaker 3: I just it was basically like a Coke energy drink
Speaker 3: is really what it was. It just had a little
Speaker 3: distinct coffee hint to it, which I liked it.
Speaker 2: I just Coke is really good at doing the one
Speaker 2: thing that they do. Like, why why are we playing around? Look?
Speaker 2: Coke Vanilla was a solid swing and a hit.
Speaker 1: Dog Coke with lime again coming with the bangers, that
Speaker 1: little coke machine with a little touch tone things. It's
Speaker 1: got like fifteen different flavors in it. Bro, we're blowing
Speaker 1: minds here. That's excellent. It's excellent.
Speaker 2: But you notice the coke itself stayed pure in those things.
Speaker 1: It just got added to we start blending a little
Speaker 1: too far. I just I wonder, you know, but hey,
Speaker 1: if they tried it and it had a market, then
Speaker 1: they would have kept doing it right.
Speaker 3: You know what Coke or PEPSI needs to do. They
Speaker 3: need to come out with a coke or pepsi kombucha,
Speaker 3: I would get down with that. You don't like kamucha,
Speaker 3: Dudea's fuck, it's really good for you. Actually, I know
Speaker 3: it is.
Speaker 2: I don't throw shade because I know it's super good
Speaker 2: for you.
Speaker 1: I just bro I don't like drinking vinegar, and I
Speaker 1: know you just get the fruit kinds.
Speaker 2: It's like, yo, it still tastes like fruit vinegar.
Speaker 3: Oh dude, I love all the vinegar shit though, Like
Speaker 3: whenever I go to five Guys, I'm getting that bottle
Speaker 3: of malt vinegar and soaking my fries with that. That's
Speaker 3: just there only way to eat it.
Speaker 2: Do you like v eight juice?
Speaker 6: No?
Speaker 2: So do you like Bloody Marriy's.
Speaker 3: No, don't. I don't really care for tomato shit.
Speaker 1: Oh okay, fair enough, because I've seen that's a thing too.
Speaker 1: Like I do not fuck with Bloody Mary's ever, and
Speaker 1: I know that me being from Louisiana, that's like sacrilege
Speaker 1: to say that. But A, I'm allergic to vodka, and
Speaker 1: b why would I want to drink tomato juice like
Speaker 1: first thing in the morning, even with the bacon and
Speaker 1: the whatever else. Like I'm trying to eat food like whiskey.
Speaker 1: There's breakfast whiskeys left right in center. Bro, there's like
Speaker 1: maple whiskeys out there.
Speaker 3: I mean, I'll eat the asparagus and the olives out
Speaker 3: of it.
Speaker 1: I just tomato in a breakfast setting. Have never It
Speaker 1: doesn't sit well with my pallet.
Speaker 2: I don't know.
Speaker 3: I mean, if you know, if you're dicing them up
Speaker 3: and putting them in your hash browns, that's one thing I.
Speaker 2: Don't even do that.
Speaker 1: I've never had a well ooh, okay, with the exception
Speaker 1: of a breakfast like salsa on a breakfast burrito or
Speaker 1: some shit like Okay, okay, at least give that there
Speaker 1: for sure.
Speaker 3: So anyway, we'll get back. You want to get back
Speaker 3: to reading this article? Yeah, yeah, Pepsi had always been
Speaker 3: brainstorming on new ideas. Did I already read that? Oh yeah, yeah.
Speaker 3: Let me just start that over because I don't want
Speaker 3: to take it out of context. But it says Pepsi
Speaker 3: had always been brainstorming on new ideas to market the brand,
Speaker 3: albeit with lesser efficiency than they would have hoped. Nineteen
Speaker 3: eighty nine had seen the launch of Pepsi Am, which
Speaker 3: was marketed as an alternative to coffee, but it didn't
Speaker 3: go as well as they planned, so in an attempt
Speaker 3: to try something bigger and better, they targeted a more
Speaker 3: populous country with a more ambitious project. This gave birth
Speaker 3: to the number fever in the Philippines, which was revolutionary,
Speaker 3: just not in the sense of the word that Pepsi
Speaker 3: would have life. The idea was simple. Every bottle of
Speaker 3: Pepsi and its affiliated brands like Mountain Dew and seven
Speaker 3: Up had a three digit number printed on the back
Speaker 3: of the cap. It was similar to a lottery system
Speaker 3: in which the winning number was announced on national television
Speaker 3: and prizes were given to people starting from one hundred
Speaker 3: Indonesian pesos or about five dollars. The grand prize was
Speaker 3: one million pesos, which was a huge attraction for a
Speaker 3: large number of common citizens in the developing country.
Speaker 2: All right, so this is in the Philippines.
Speaker 1: Sounds before we even do the whole China thing, But
Speaker 1: this is when Pepsi tried to branch out and do
Speaker 1: that shit in Asian countries.
Speaker 2: So there is a picture on screen right now of one.
Speaker 1: Of the winning caps, and I say one of because well,
Speaker 1: let's see what happened.
Speaker 3: Pepsi witnessed a whopping forty percent increase in their sales
Speaker 3: over the course of the two weeks since the start
Speaker 3: of the campaign and a huge spike in their customer
Speaker 3: base with their promotions spreading like wildfire. The success of
Speaker 3: their strategy did not go unnoticed by the management, and
Speaker 3: they ramped up budget, increasing the number of prizes to
Speaker 3: ensure that more people were reached. It is estimated that
Speaker 3: around thirty one million people in the Philippines engaged with
Speaker 3: their campaign, which is approximately half of the population of
Speaker 3: the country at that time.
Speaker 1: Yo, so at least half of the country bought this product.
Speaker 1: So I mean understandably, even if it was a one
Speaker 1: time buy just to play your shot, that's still huge
Speaker 1: for a company that's making money like this.
Speaker 3: So how did this seemingly simple idea of driving up
Speaker 3: sales backfire for the soda giant. The answer to this
Speaker 3: question lies in the computer of Pepsi's vendor, which was
Speaker 3: responsible for printing the numbers on the bottle caps. The
Speaker 3: entire campaign function on the basic plan of having two
Speaker 3: winners who would get the grand prize of forty thousand
Speaker 3: dollars each. The winning number was predecided to be three
Speaker 3: hundred and forty nine, and these two bottles of Pepsi
Speaker 3: would be shipped to the Philippines by the company itself.
Speaker 3: But the entire plan went haywire when a glitch caused
Speaker 3: the vendors in the Philippines to manufacture eight hundred thousand
Speaker 3: bottles with the winning number printed on their cap. Unbeknownst say,
Speaker 3: that's gotta suck.
Speaker 1: This is what happens when you try to diversify too far,
Speaker 1: ladies and gentlemen, you let things fall through the cracks.
Speaker 3: Unbeknownst to this error, Pepsi continued pushing the campaign, and
Speaker 3: on the ill fated day of the announcement of the
Speaker 3: grand prize, there were four hundred and ninety thousand, one
Speaker 3: hundred and sixteen Filipinos who claimed the prize, armed with
Speaker 3: their bottles bearing the number three hundred and forty nine.
Speaker 3: Pepsi's original budget for the number fever was two million dollars,
Speaker 3: but with this costly mistake, they were now in a fix,
Speaker 3: owing thirty two billion dollars to their customers.
Speaker 2: Holy Shah dude.
Speaker 3: Consequently, the company refused to pay all the claimants, citing
Speaker 3: a glitch in their supply management and instead offered to
Speaker 3: pay all of them eighteen dollars each.
Speaker 2: Oh yit fucked? Are you kidding?
Speaker 12: Men?
Speaker 1: In the Philippines is a struggling country, a developing country,
Speaker 1: and you gave this mean many people that much hope.
Speaker 1: They were expecting forty k and you said, how about eighteen?
Speaker 3: This would have also increased their budget to eight point
Speaker 3: seven million, but it was not acceptable to the people,
Speaker 3: eager as they were to win the huge prize in
Speaker 3: return for consuming all the carbonated drinks over the past months.
Speaker 3: This is how PEPSI found itself right in the middle
Speaker 3: of a nationwide protest. There repercussions. A three four to
Speaker 3: nine allegiance group was formed, and people stormed the streets
Speaker 3: of Manila outside government offices and the PEPSI headquarters demanding justice.
Speaker 3: It led to full blown a full blown riot across
Speaker 3: the country, with police being deployed to control the mobs
Speaker 3: of people. In the process, five people died, dozens were wounded,
Speaker 3: and around forty company trucks were burnt, grenades were thrown,
Speaker 3: blasts were witnessed in major cities, and many company officials
Speaker 3: were forced to flee out of the country to save themselves.
Speaker 1: I'm just saying, Pepsi co the communist group. Okay, this
Speaker 1: is this is what they do. This is what Kamis do, Jonathan.
Speaker 1: They come and do it in strategic ways, but they
Speaker 1: fucking stir the pot of political dissonance.
Speaker 2: Okay.
Speaker 1: These people promised them a better future and a better life,
Speaker 1: and they just ripped it out from under them.
Speaker 2: People died in the riot stude.
Speaker 3: There were thousands of court cases against Pepsi, and the
Speaker 3: company had to battle through all of them in the
Speaker 3: coming years. In two thousand and six, the Philippine Supreme
Speaker 3: Court stated that Pepsi could not be held liable and
Speaker 3: it cleared them of criminal charges due to the entire campaign.
Speaker 3: The brand ended up with losses of twenty million dollars,
Speaker 3: including physical, brand equity and legal cost. In this manner,
Speaker 3: a company famous for its air rated drinks and for
Speaker 3: relieving stress through a fresh ship of soda ended up
Speaker 3: causing a major riot in a country due to one
Speaker 3: number three hundred and forty nine. Bro, damn you know
Speaker 3: what I bet happened. I bet so so the Philippines.
Speaker 3: The Philippines aren't aren't going to just say look I
Speaker 3: get it, you know, like you made a mistake. I
Speaker 3: guarantee you. The Philippine, the Filipino government got a little
Speaker 3: piece of that pie in order to make that happen.
Speaker 3: There's no way they didn't.
Speaker 1: Oh, the Supreme Court in the Philippines is actually going
Speaker 1: through its own trials right now because of how kruup
Speaker 1: they've been found to be.
Speaker 3: Interestingly enough, it's a beautiful country though, it is.
Speaker 2: It really is.
Speaker 1: But I mean it's it's a it's wild, dude, it's
Speaker 1: absolutely wild things that are going down all over the world.
Speaker 1: Pepsi is this this company, this conglomerate. Okay, Pepsi co
Speaker 1: owns all of these companies, all of these products, different sources,
Speaker 1: and they're trying to do it self sustain all these things.
Speaker 2: Sure, sure, sure, but let's not forget that they're.
Speaker 3: Commis, Yeah, COMMI Pepsi, and I would say that this
Speaker 3: is as a result of I mean, look, I get it.
Speaker 3: We're we're we're we're happy to be a capitalist country.
Speaker 3: You can make something of yourself from the from the
Speaker 3: bottom up, and it doesn't take several generations. You can
Speaker 3: do it in one generation. You can come from being
Speaker 3: the absolute poorest of the poor to really making a
Speaker 3: name for yourself in just a couple of years. It
Speaker 3: doesn't take it take very long, especially with social media
Speaker 3: and everything. I mean, Hawktua girl, i mean, she has
Speaker 3: her own podcast and she's getting all the like the
Speaker 3: biggest stars and shit, and I'm like, what the fuck
Speaker 3: is this world coming to? But like the idea that
Speaker 3: you know, that's that's all it really takes is a
Speaker 3: positive from a capitalist country. However, the downsides are absolutely
Speaker 3: significant whenever you get big ass corporations out there that
Speaker 3: are pumping poisons and chemicals and lying to lying to winners.
Speaker 3: I mean, they should have dished out a jet, They
Speaker 3: should have dished out a couple of well a couple
Speaker 3: of billion dollars to the people of the Philippines. And
Speaker 3: yet they didn't have to because their company is so
Speaker 3: low large, it has so much money that it can
Speaker 3: pay off governments, it can pay off healthcare systems, and
Speaker 3: probably the World Economic or not the World Economic Form,
Speaker 3: the World Health Organization and and things like that. And
Speaker 3: this is where you have absolute power. When you have
Speaker 3: absolute power, absolute it corrupts, absolutely right, And so I
Speaker 3: don't know, dude, Yeah, I'm I'm I'm happy that you
Speaker 3: shined a light onto Pepsi today. But I would say
Speaker 3: that it doesn't stop there. This is just one brand,
Speaker 3: this is one company, and I guarante, I guarantee you
Speaker 3: you look into any corporate food company or beverage company,
Speaker 3: you're gonna find remnants of every single description that you
Speaker 3: just said, like every single way of just poisoning people
Speaker 3: and ripping them off in the whole thing. So this
Speaker 3: is just one one thread to pull.
Speaker 1: Really, Yes, indeed, I absolutely agree. So so here's what
Speaker 1: I was trying to find earlier. This is when China
Speaker 1: was brought into the mix. So Pepsi will bring your
Speaker 1: ancestors back to life. Several high profile Western companies have
Speaker 1: had difficulties when translating their market to copy into Chinese.
Speaker 1: Pepsi made the mistake when they unwittingly translated there. Here's
Speaker 1: the quote quote unquote here come alive with the Pepsi generation, right.
Speaker 1: That was the big Pepsi generation push. That was the
Speaker 1: Harrier jet. That was what he had said. It was
Speaker 1: the Pepsi generation thing. It was a huge marketing campaign
Speaker 1: that went down or alongside Got Milk. Remember it was
Speaker 1: these these ads, these commercials like we just talked about.
Speaker 2: This was Zachary King.
Speaker 1: The late eighties to early nineties was like a golden
Speaker 1: era of commercials, right yeah, and that just what it
Speaker 1: was wild, It was unhinged and just people were doing
Speaker 1: it for the fuck of it. So this was the
Speaker 1: Pepsi generation come alive. With the Pepsi generation. And when
Speaker 1: it translated into Chinese, it says Pepsi brings your ancestors
Speaker 1: back from the grave, and so people were literally buying
Speaker 1: cases of the sh and bringing it to their ancestors
Speaker 1: grave sites, expecting some sort of a ghostly apparition maybe
Speaker 1: coming to them in their dreams. Some people did it
Speaker 1: actually think that they would rise from the grave, but
Speaker 1: that was a very small number, I will say that.
Speaker 3: But yeah, all of that now, look at that, Go
Speaker 3: back to that, back to that article. Whatever the other
Speaker 3: example that they give for miss mistranslating things. The Parker
Speaker 3: pens I just read that. So there's a company called
Speaker 3: Parker pen. It first stated to market their ballpoint pen
Speaker 3: to the Mexican market. They wanted to tell their new
Speaker 3: audience that their pens won't leak in your pocket and
Speaker 3: embarrass you. However, the company thought that the Spanish that
Speaker 3: The Spanish for embarrassed was embarzar, which actually means to impregnate.
Speaker 3: So whenever they were trying to put that it won't
Speaker 3: leak in your pocket and embarrass you, what it actually
Speaker 3: translated to is says it won't leak in your pocket
Speaker 3: and impregnant. That's hilarious.
Speaker 2: God, well, that's.
Speaker 3: Good to know. I mean good to know you won't
Speaker 3: be getting impregnated by your fucking pen.
Speaker 2: That's fucking hilarious.
Speaker 1: So now all of that to say, let's talk one
Speaker 1: more time about Pepsi acquiring Coeta Foods. Because Cieta is
Speaker 1: a very proud company. Their standards are high, they are
Speaker 1: a little more expensive, and they're sold in like high
Speaker 1: end place. I get it, but you know, it's good
Speaker 1: quality food. It's a family owned and operated company. They
Speaker 1: built it to what it is now in ten years. Okay,
Speaker 1: like it's it's insane. And I know a lot of
Speaker 1: people that are very, very health conscious about what they
Speaker 1: allow their children to eat. And they all are big,
Speaker 1: big with the sea. They love this shit. Now Pepsi
Speaker 1: Coo is buying it. PepsiCo who does dirty business, ugly
Speaker 1: ugly business.
Speaker 2: Horrible for the world, horrible for agriculture.
Speaker 1: Their products are late and with horrible chemicals because it's
Speaker 1: all about cost efficiency, because they are losing money left,
Speaker 1: right and center, because they've gone so diverse so many
Speaker 1: times that they like are struggling. Even the financial advisor
Speaker 1: guy said nine months ago that they have unpaid debt.
Speaker 1: They are not a wise investment. Yeah, it's like a
Speaker 1: long term growth thing, sure, but ten percent or what
Speaker 1: was it, one hundred percent over ten years, that's okay,
Speaker 1: Like it's not bad by any means, but it's not
Speaker 1: like you're trying to make it rich off of this
Speaker 1: stock either. It was not considered a good investment unpaid debts, dude,
Speaker 1: So let's listen to this.
Speaker 2: I don't know her name, Nicole Coogan, Cogan whatever the hell.
Speaker 1: She seems to be very happy about this buy, but
Speaker 1: I don't know if she fully understands who and what
Speaker 1: Pepsi Co is.
Speaker 2: But this again just a quick summary of the current
Speaker 2: status of.
Speaker 15: Things and a one point two billion dollar deal, and
Speaker 15: it is all the talk right now. Ultimately, I think
Speaker 15: it's a huge win for the venture and consumer industries.
Speaker 15: But it doesn't come without controversy.
Speaker 3: Let's get into it.
Speaker 15: If you follow me. You probably know Sieta. Sieta is
Speaker 15: a Mexican American family owned brand that totally disrupted the
Speaker 15: market with their grain free tortillas and chips. What the
Speaker 15: haters are gonna say, Pepsi is Pepsi. They don't care
Speaker 15: about your health.
Speaker 3: They're going to ruin all the ingredients.
Speaker 12: Don't sell out to the devil.
Speaker 8: Here's why I.
Speaker 15: Think it's a win. They've made efforts to healthify their
Speaker 15: brands like Freedo and Cheetah, but they're not innovative enough.
Speaker 15: The way you go out and do it is to
Speaker 15: acquire a health focus, clean brand and add them to
Speaker 15: your portfolio.
Speaker 9: Pepsi has one.
Speaker 15: Of the largest distributions in the world. Siea is about
Speaker 15: to pop up in places you never would have expected
Speaker 15: it to. It's going to reach so many more people.
Speaker 15: Sieta will expand Pepsi's multicultural portfolio. Sieta has so much
Speaker 15: passion for their Mexican roots and making high quality, clean
Speaker 15: Mexican cuisine available to the masses. So this is another
Speaker 15: huge win. Now, if the ingredients starts to change and
Speaker 15: the brand value dissipates, then I'm wrong, But I really
Speaker 15: don't see that happening. I feel really good about.
Speaker 12: This in either way.
Speaker 15: Congratulations to the Garza family.
Speaker 3: What an accomplishment. Okay, you bluepehle ass woman.
Speaker 1: I mean, look, I get her point of view and
Speaker 1: I see what she's saying. But also yes it is
Speaker 1: pepsi coo, and yes, that is how they do business.
Speaker 1: And once again, you don't make your company better by
Speaker 1: buying an already good thing and adding it to your
Speaker 1: portfolio to make you as a whole look better, Like
Speaker 1: she just said, they have already done some things towards
Speaker 1: Freedo and Cheeto, but like that's not enough because it's
Speaker 1: still trash in the food and we know that you
Speaker 1: can still literally.
Speaker 3: Light up a Cheeto and smoke it. By the way, right,
Speaker 3: that's still a thing.
Speaker 1: That being the case buying a good pure let's just
Speaker 1: say the CIA is a pure company right off the top.
Speaker 2: They are like exactly the.
Speaker 1: Golden standard of what a family owned food production company
Speaker 1: should look like.
Speaker 2: Right, I'm talking. They love this shit.
Speaker 1: This is their life, their passion, the whole nine. All Right,
Speaker 1: you take that and you add it to a pile
Speaker 1: of shit. You didn't elevate the pile of shit. You
Speaker 1: just made the good thing worse.
Speaker 3: Yeah, basically that's just me.
Speaker 1: I know that maybe I just have a weird perspective
Speaker 1: of it, but you know, it makes me sad that
Speaker 1: Kamis have gotten their hands on a Mexican American food
Speaker 1: staple like this, because I actually do like the Cota chips.
Speaker 2: Their flavors are legit.
Speaker 3: I mean yeah, But ultimately, that's all most companies are
Speaker 3: really looking to do nowadays. They're looking to build up
Speaker 3: a large enough company so that eventually they get bought
Speaker 3: out and they can retire and their kids can retire
Speaker 3: and their grandkids can retire, and that's great. And to
Speaker 3: be honest, I'm not even mad at them for it.
Speaker 3: This is not something to.
Speaker 1: Get until one point six billion turnaround in ten years.
Speaker 2: My boy, on the respect, I.
Speaker 3: Mean, are you going to like put it on him
Speaker 3: for making a little bit to extra money. Dude, We'll
Speaker 3: never have to work another day in his life, So like,
Speaker 3: good on him, good on the company and shit like
Speaker 3: that for making some money.
Speaker 2: But at the same time, the guards of family one percent.
Speaker 3: But at the same time, if you're looking at Pepsi
Speaker 3: as if they are now getting healthier and they now
Speaker 3: care more about you. They now care more about the
Speaker 3: agricultural lands. They care more about your health. No, Like,
Speaker 3: don't be fooled. This is wolves and sheep's clothing clothing
Speaker 3: rather and and if they can push the whole gimmick
Speaker 3: of health, then unfortunately, uh, if you're going to buy
Speaker 3: it and think that you're eating something healthier, that's on you,
Speaker 3: because whenever you end up developing cancer at the age
Speaker 3: of forty two, I mean, it's it's not Pepsi's fault.
Speaker 2: Nah, huh. I'm just saying.
Speaker 1: But at least they're out in the open with it.
Speaker 1: They're trying to put on a different color, a different face, right,
Speaker 1: they're trying to give a new image. But we can
Speaker 1: look very easily and find all of their track record.
Speaker 1: And I'm not saying that Coca Cola is innocent of anything. Look,
Speaker 1: the beverage industry, the beverage war is latent with actual blood.
Speaker 1: Like there's been actual wars that have kickstarted because of
Speaker 1: these two up into and including the situation in the Philippines.
Speaker 1: All that was done to try to counter Coca Cola's
Speaker 1: hard foothold in Southeast Asia. So it's it's a very
Speaker 1: very messy business. And this is where once again, sometimes
Speaker 1: the corporate world can in fact bleed into the political
Speaker 1: world and the geopolitical world, the international foreign trade relations, all.
Speaker 2: Of these things.
Speaker 1: Sometimes it's pepsi versus coke. I'm just saying, and this
Speaker 1: is why we need to keep an eye on these things.
Speaker 1: And of course I'm never gonna miss an opportunity to
Speaker 1: take a shit on comies aka pepsi. So I mean,
Speaker 1: of course when I found this out, we had to
Speaker 1: do an episode about it.
Speaker 3: And by the way, the whole idea of pepsi and
Speaker 3: coke red versus blue.
Speaker 1: I mean, I don't see a political tie either way.
Speaker 1: Coca Cola has done a lot of liberal ad campaigns,
Speaker 1: so is pepsini.
Speaker 3: No no, no, no, I'm not saying that one represents one branch.
Speaker 3: I'm just saying the the image of a red company
Speaker 3: versus a blue company, this is built within our subconscious mind.
Speaker 3: This is why they go come up with like these
Speaker 3: color schemes and everything, because the color blue is an
Speaker 3: enticing color. It's a it's an inviting, you know, comforting
Speaker 3: kind of color. Whenever people see it subconsciously, and whenever
Speaker 3: you see red, you see it as strength and dominance
Speaker 3: and stuff like that. So these are things, these are
Speaker 3: symbols that go on within our mind, and they're absolutely
Speaker 3: they're they're rigging the wires. This is this is marketing, dude.
Speaker 3: These marketing companies, like these marketing campaigns, like these corporations
Speaker 3: pay out hundreds of millions of dollars a year to
Speaker 3: find out like, all right, well, how can we manipulate
Speaker 3: the psyche of the person that is looking at our product?
Speaker 3: And so yeah, just want to throw that in there too.
Speaker 1: Uh hund percent agree, And that's why they advertise the
Speaker 1: same way that they do. I actually had found a clip.
Speaker 1: I wish it would have pulled it up. This guy
Speaker 1: was basically saying, like Coca Cola was running the same
Speaker 1: ad everywhere. It was that classic coat sign, the red
Speaker 1: sign with the white lettering, and that was it. PEPSI
Speaker 1: was everywhere. They're doing commercial with Harrier jets. They're over
Speaker 1: here doing ad campaigns in the Philippines. They're doing these things,
Speaker 1: they're doing gimmicks, they're doing all this stuff. Now, granted,
Speaker 1: they're doing it because they have to do something to
Speaker 1: stay competitive. But this guy was like, yeah, you understand,
Speaker 1: you're just appealing to the same old crowd. Why don't you,
Speaker 1: you know, do anything new ever and see how that
Speaker 1: goes for you. Coca Cola tried it in the eighties
Speaker 1: with that whole New Coke. Do you remember I ever
Speaker 1: heard about that?
Speaker 3: Yep.
Speaker 1: So essentially what sparked that was there was a blind
Speaker 1: taste test that went I guess that version of viral
Speaker 1: in the eighties.
Speaker 2: It went all over the news.
Speaker 1: Blind taste tests, no labels on it, just two cups
Speaker 1: with brown colas in them.
Speaker 2: Pretty much.
Speaker 1: It was two to one people in a blind taste
Speaker 1: test preferred pepsi, and the thought behind that was that
Speaker 1: there was more sugar in it. So Coca Cola changed
Speaker 1: their formula to have more sugar than pepsi, and it
Speaker 1: was called New Coke. Sales bombed hard. People just wanted
Speaker 1: the old shit back then. They brought it back with
Speaker 1: Coca Cola Classic and has remained that way ever since,
Speaker 1: and their sales like tripled than what they were before
Speaker 1: with the whole blind taste test bullshit. Yeah, So somehow,
Speaker 1: how could they have known that that would have worked?
Speaker 3: I mean, it's it was, Yeah, it was the pepsi challenge.
Speaker 3: I remember whenever that shit was going on. It was
Speaker 3: blind taste tests and you know, are you a real one?
Speaker 3: Can you really discover that this one's coke or this
Speaker 3: one's pepsi? And I mean, honestly, I think anybody would
Speaker 3: be able to tell which ones which just because like
Speaker 3: they've both been around long enough at least our whole lives.
Speaker 3: And but yeah, it's it's weird. It's all just marketing campaigns.
Speaker 2: But that's exact actly right.
Speaker 1: Anybody would that's been in America their whole life would
Speaker 1: know the difference between coke and pepsi, even in a
Speaker 1: blind taste test. But the fact that that video was
Speaker 1: making its way across the news got people talking, and
Speaker 1: it got people buying more pepsi, and it made Coke
Speaker 1: so nervous that they did a whole rewind ad campaign
Speaker 1: to triple their sales in response.
Speaker 2: You know, the it's insane how this shit works.
Speaker 3: The what is it? The secret ingredients of coca cola
Speaker 3: are in the Smithsonian.
Speaker 2: Yeah I've heard that, Yeah they do not.
Speaker 3: I mean, no, it is true. But the the idea
Speaker 3: is is that you know, this, this ingredient list is
Speaker 3: is so secretive that they had to lock it away
Speaker 3: in the whole Smithsonian, So I think that it was
Speaker 3: just a campaign stunt or whatever anyway, But you know,
Speaker 3: there there's definitely a difference. But either way, look, all
Speaker 3: of this shit's bad for you. Like that's That's why
Speaker 3: whenever I see stuff like this, I just say, of course,
Speaker 3: because they can't.
Speaker 2: Absolutely right.
Speaker 1: But to any of the cult members that you know
Speaker 1: have just started listening and maybe they don't know how
Speaker 1: deep things go, I think it's important for us to
Speaker 1: point out these things when we see them, especially when
Speaker 1: it comes to food, to drinks, to what we are buying,
Speaker 1: to what we are bringing home to our families, and
Speaker 1: to what we are putting into our own bodies, which
Speaker 1: I do, in fact believe are our temples.
Speaker 6: Right.
Speaker 1: I believe we need to respect our bodies as best
Speaker 1: we can. I know we all take shit care, hell,
Speaker 1: we vape and all of these things. I get it.
Speaker 1: But when something like this takes place, we gotta let
Speaker 1: the cult members know.
Speaker 2: We gotta get it out there.
Speaker 1: Everybody needs to watch out for the PEPSI commy takeover
Speaker 1: of the CTA Chip.
Speaker 3: Company, absolutely correct. How about some knife fans, Jacob, if.
Speaker 1: You haven't, dear cult members, please at this time, Hit
Speaker 1: the five stars, hit the share, the likes, cried the
Speaker 1: common leave a postly review, shares with your friends and family,
Speaker 1: sharffs everywhere across the globe.
Speaker 2: Here's the deal.
Speaker 1: The more activity the algorithm sees across all of our
Speaker 1: listening platforms, the more we get promoted to more potential
Speaker 1: listeners who could then become potential cult members like the rest. Finally,
Speaker 1: and gentlemen, while you're at it, go check out meta mysteries.
Speaker 1: Go give him the five stars, the shares, the likes
Speaker 1: of all the subscribes, and all the things. Jonathan's other
Speaker 1: show him and his cousin Sean go ham into the
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Speaker 2: Go check them out. While you're at it, go.
Speaker 1: To my YouTube channel, cajun Night and give me the
Speaker 1: subscribes and the bell notifications.
Speaker 2: And the things and the stuff. We thank you for
Speaker 2: everybody who's already gone and done so.
Speaker 3: And with that being said, this was another beautiful episode
Speaker 3: of the Cult of Kenspiracy. And my name's Jonathan, I'm Jacob,
Speaker 3: And there's one very important extreme, the vital piece of
Speaker 3: information we need you to learn just as soon as
Speaker 3: humanly possible. No better off that far.
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