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Shop now at relrife Technology dot com. 25 00:01:08.920 --> 00:01:57.799 That's Realrife Technology dot com. 26 00:02:00.000 --> 00:02:03.719 Hello, and welcome to the show. This is the Cult 27 00:02:03.920 --> 00:02:07.719 of Conspiracy. And my name's Jonathan, I'm Jacob, and today 28 00:02:07.879 --> 00:02:10.879 we got a little bit of a doucey, Jacob. 29 00:02:11.039 --> 00:02:12.240 It's a little bit of a dissy. 30 00:02:12.479 --> 00:02:15.680 Gonna be honest with you now, anybody who's listened to 31 00:02:15.719 --> 00:02:18.439 our show for any period of time, the good cult 32 00:02:18.479 --> 00:02:22.439 members out there, you know that as far as soft drinks, 33 00:02:22.879 --> 00:02:26.520 cold drinks, so to pop as some of you Yankees 34 00:02:26.560 --> 00:02:28.360 might call it. 35 00:02:28.400 --> 00:02:31.360 But I'm sorry, no what am I saying? It's just pop. 36 00:02:31.960 --> 00:02:34.800 It's just pop, just pop, Okay, and you know it. 37 00:02:34.840 --> 00:02:37.840 For this conversation, I'm gonna go ahead and throw my 38 00:02:37.919 --> 00:02:40.400 own opinion as far as what these things are properly called. 39 00:02:40.400 --> 00:02:42.319 We're gonna put that to the back burner. Okay, we 40 00:02:42.360 --> 00:02:43.240 got more, We. 41 00:02:43.280 --> 00:02:45.560 Got more important fish to fry at this time. Okay, 42 00:02:46.639 --> 00:02:49.719 So here's the deal. Anybody who's listened to me for 43 00:02:49.840 --> 00:02:51.520 more than a few minutes knows that. I am not 44 00:02:51.639 --> 00:02:54.680 a big fan of Pepsi Cola as a company. I 45 00:02:54.719 --> 00:02:59.960 see them as pure communists. They're evil, clearly, clearly anti America, 46 00:03:00.360 --> 00:03:02.360 and as far as I could tell, through and through, 47 00:03:02.400 --> 00:03:03.520 they've always been that way. 48 00:03:03.639 --> 00:03:05.919 Look, they have the red, white and blue on their can. 49 00:03:06.639 --> 00:03:09.759 Okay, Russian flag is red, white and blue. Francis flag 50 00:03:09.800 --> 00:03:11.680 is red, white and blue. Yeah. 51 00:03:11.719 --> 00:03:13.840 No, color schemes are color schemes, my man. 52 00:03:13.879 --> 00:03:15.759 I mean, I get that, and that's that would be 53 00:03:15.800 --> 00:03:18.599 a really good image. But if you look at their logo, 54 00:03:18.680 --> 00:03:21.199 it also looks like a logo of a certain politician 55 00:03:21.280 --> 00:03:23.360 that ran and was president at one point in time. 56 00:03:23.439 --> 00:03:26.240 Not important for the conversation today, but I am just 57 00:03:26.280 --> 00:03:28.639 gonna say it's their symbolism involved with that. 58 00:03:28.719 --> 00:03:29.360 But whatever. 59 00:03:29.560 --> 00:03:35.560 Fine, Okay, So if anybody doesn't know, Pepsi Coola has 60 00:03:35.680 --> 00:03:39.680 recently made a couple of big moves and that's pretty 61 00:03:39.719 --> 00:03:42.879 much what spawned this whole episode today. So I'm gonna 62 00:03:42.879 --> 00:03:45.039 go ahead and share the screen. I got a few 63 00:03:45.120 --> 00:03:47.520 videos to play today, I got some articles are gonna read. 64 00:03:47.599 --> 00:03:50.960 And for anybody who is just listening instead of watching, 65 00:03:51.000 --> 00:03:52.800 but they would like to watch, what's going on. 66 00:03:53.240 --> 00:03:54.599 Jonathan tell her where they can go. 67 00:03:54.879 --> 00:03:56.599 You can come check us out at patreon dot com 68 00:03:56.639 --> 00:03:59.840 slash Cultive Conspiracy Podcast or rockfan dot com slash culture 69 00:03:59.840 --> 00:04:01.960 can Spiracy. Both of those links are down in the 70 00:04:02.000 --> 00:04:05.039 show notes below. Every Tuesday night at nine pm Central, 71 00:04:05.039 --> 00:04:07.080 we go live with all of our good cult members 72 00:04:07.120 --> 00:04:08.719 and it's a great way to be able to support 73 00:04:08.759 --> 00:04:12.639 the show. So thank you everybody that has already. And 74 00:04:12.719 --> 00:04:16.000 also very it's commercial free, so if that is something 75 00:04:16.040 --> 00:04:19.879 that ruffles you, then Patreon is is your calling card. 76 00:04:20.079 --> 00:04:22.720 It is Listen. We understand the commercials are ridiculous. We 77 00:04:22.759 --> 00:04:25.800 don't exactly have control over that. There's a process to 78 00:04:25.839 --> 00:04:28.560 that between us and the company that we stream through. Listen, 79 00:04:29.160 --> 00:04:32.160 Patreon is the best way to bypass the ads. It 80 00:04:32.199 --> 00:04:34.360 is the best way to support the show. And if 81 00:04:34.399 --> 00:04:36.000 you get to that third ay all the way open tier, 82 00:04:36.160 --> 00:04:37.600 you get to be a part of the Tuesday Night 83 00:04:37.639 --> 00:04:40.839 lives and that has become its own cult collective family 84 00:04:40.879 --> 00:04:42.360 get together every Tuesday night. 85 00:04:42.399 --> 00:04:45.360 It's a blast. Come check us out. 86 00:04:44.720 --> 00:04:46.439 Occult Classic if you will. 87 00:04:46.879 --> 00:04:50.639 A cult classic, yes, indeed, it is all right, all right, 88 00:04:51.319 --> 00:04:54.399 So all right here, I was just scrolling through the 89 00:04:54.439 --> 00:04:57.079 YouTube's in my own little in my nothing box. 90 00:04:57.079 --> 00:04:59.319 If you will right, that's my nothing box. 91 00:05:00.040 --> 00:05:04.199 Stumble upon three YouTube shorts that really peaud my interests 92 00:05:04.199 --> 00:05:07.120 and sent me spiraling down this rabbit hole. 93 00:05:07.160 --> 00:05:07.800 Are you ready? 94 00:05:08.720 --> 00:05:11.759 I was born, ready, I came out Ready, Let's do it? 95 00:05:12.279 --> 00:05:14.560 And don't you love when the big corporation bullies get 96 00:05:14.600 --> 00:05:17.399 beat by the little guy? PepsiCo learned this lesson the 97 00:05:17.439 --> 00:05:19.720 hard way. In twenty nineteen, the owner of Lays suit 98 00:05:19.800 --> 00:05:22.639 Indian farmers because they were growing a protected potato variety. 99 00:05:22.920 --> 00:05:25.439 According to the suit, each farmer owed over one hundred 100 00:05:25.480 --> 00:05:28.439 thousand dollars to PepsiCo, which was then worth one hundred 101 00:05:28.439 --> 00:05:31.279 and seventy seven billion dollars. But the little farmers they 102 00:05:31.279 --> 00:05:33.600 fought back because while the company did legally own the 103 00:05:33.600 --> 00:05:37.199 plant variety, it didn't account for the country's customs. In India, 104 00:05:37.240 --> 00:05:40.319 neighboring farms often share in trade seats after each season. 105 00:05:40.600 --> 00:05:43.160 Last protect this informal trading system as an important part 106 00:05:43.199 --> 00:05:46.000 of Indian farming culture, and since the defendants were just 107 00:05:46.040 --> 00:05:48.759 trading with their neighbors, some of the twelve thousand farms 108 00:05:48.759 --> 00:05:52.160 where PepsiCo had licensed its potato, the crops were legally 109 00:05:52.199 --> 00:05:56.000 protected PepsiCo realized its mistake and tried to withdraw the lawsuit, 110 00:05:56.000 --> 00:05:58.720 but it was too late. Core had exposed PepsiCo using 111 00:05:58.759 --> 00:06:01.600 private detectives to entrap the farmers, and the judge heavily 112 00:06:01.720 --> 00:06:05.160 penalized the company, avoiding it's potato pat rides all together. 113 00:06:05.920 --> 00:06:09.279 You know, it tastes better than a bag of chips, justice, 114 00:06:09.439 --> 00:06:10.600 I mean, don't you love? 115 00:06:11.000 --> 00:06:11.399 All right? 116 00:06:11.439 --> 00:06:14.319 All right, So that was the first little click that 117 00:06:14.399 --> 00:06:16.079 I was just scrolling through and found and I'm. 118 00:06:15.920 --> 00:06:17.079 Like, whoa, whoa, whoa. 119 00:06:17.360 --> 00:06:21.920 Now Pepsi co ended up screw trying to sue poor 120 00:06:21.920 --> 00:06:23.839 Indian farmers for some potatoes. 121 00:06:23.879 --> 00:06:24.040 Bro. 122 00:06:24.519 --> 00:06:27.600 So that got me thinking, since when do potatoes going Pepsi? 123 00:06:27.720 --> 00:06:29.199 Is that a commonly known thing? 124 00:06:29.839 --> 00:06:30.040 No? 125 00:06:30.040 --> 00:06:32.600 No, no, But you understand that Freedo Lay is also 126 00:06:32.680 --> 00:06:33.480 owned by Pepsi. 127 00:06:33.560 --> 00:06:34.600 Oh okay, I got you. 128 00:06:34.839 --> 00:06:37.439 Oh, don't you worry. This is big, This is big, big, big. 129 00:06:37.480 --> 00:06:39.240 We are going all over the board on this one. 130 00:06:39.279 --> 00:06:41.959 So as I was scrolling through and I found that article, right, 131 00:06:42.000 --> 00:06:44.199 and we're gonna talk about the articles associated with all 132 00:06:44.240 --> 00:06:46.079 that and the whole thing. But I was like, you 133 00:06:46.120 --> 00:06:49.079 know what, I know that Pepsi is a communist company, 134 00:06:49.279 --> 00:06:51.680 and I know there are some evil bastards. I've been 135 00:06:51.720 --> 00:06:54.839 knowing this been had that, right, but then I found 136 00:06:54.920 --> 00:06:58.000 this one and it also just kind of spiraled into 137 00:06:58.000 --> 00:06:59.720 its own other add thought form. 138 00:07:00.120 --> 00:07:02.639 Right for this, there's a weird reason why people in 139 00:07:02.759 --> 00:07:06.240 China hate pepsi and it's costing them billions of dollars. 140 00:07:06.399 --> 00:07:08.800 You might think it's because papsi tastes like a water 141 00:07:08.920 --> 00:07:12.639 down version of cope, but that's not the real reason why. See, 142 00:07:12.680 --> 00:07:15.920 after accidentally translating pepsi brings you back to life, to 143 00:07:16.040 --> 00:07:18.839 pepsi brings your ancestors back from the dead, the people 144 00:07:18.879 --> 00:07:22.240 of China did the unthinkable, so subscribe because they ended 145 00:07:22.279 --> 00:07:24.839 up going to graves with cans of pepsi, and after 146 00:07:24.920 --> 00:07:27.680 their ancestors were still dead, they vowed to never drink 147 00:07:27.720 --> 00:07:28.519 pepsi again. 148 00:07:28.720 --> 00:07:32.000 Okay, so that's also a true statement that he just said. 149 00:07:32.439 --> 00:07:35.720 That's a real story, and we're gonna talk more about that. 150 00:07:36.360 --> 00:07:39.240 I'm thinking, like, okay, a simple translation issue couldn't have 151 00:07:39.279 --> 00:07:41.360 been that big of a deal, right, Like, people in 152 00:07:41.480 --> 00:07:43.639 China are not thinking that if you buy a bunch 153 00:07:43.639 --> 00:07:46.160 of pepsi, you'll you'll be able to bring your dead 154 00:07:46.240 --> 00:07:48.720 relatives back to life, right, I. 155 00:07:48.680 --> 00:07:51.600 Mean, I suppose they are a spiritual people over there, 156 00:07:51.879 --> 00:07:54.199 and it could have just been used as somewhat of 157 00:07:54.240 --> 00:07:57.600 a totem or something like that. And also, don't forget, 158 00:07:58.120 --> 00:08:01.160 I'm gonna get real weird here, but Pepsi used to 159 00:08:01.279 --> 00:08:05.920 have a version of their drink called Pepsi Crystal or 160 00:08:05.959 --> 00:08:06.759 Crystal Pepsi. 161 00:08:06.959 --> 00:08:09.160 You remember that, we're gonna talk about it. 162 00:08:09.199 --> 00:08:12.000 So it might have been getting into like the witchcraft 163 00:08:12.160 --> 00:08:15.120 talk to your spirits via the Pepsi Crystal or some shit. 164 00:08:16.040 --> 00:08:18.600 Well, as it come to find, we're gonna do more 165 00:08:18.600 --> 00:08:20.800 into the ad that was ran because it was a 166 00:08:20.839 --> 00:08:23.800 part of a new branding or not epidemic, although it 167 00:08:23.839 --> 00:08:26.560 became that way in China. A new branding campaign that 168 00:08:26.600 --> 00:08:30.480 Pepsi went in about like the Pepsi generation, right, give 169 00:08:30.800 --> 00:08:32.759 energy back to your life and all of this, And 170 00:08:32.840 --> 00:08:38.480 somehow some very very unfortunate set of sentences got sent 171 00:08:38.559 --> 00:08:42.279 to the Chinese ad campaign and they're like, Pepsi brings 172 00:08:42.279 --> 00:08:44.720 your dead ancestors back, and we'll talk about it. 173 00:08:44.759 --> 00:08:46.960 We'll get there anyway. Anyway, this gentleman rate like a 174 00:08:47.000 --> 00:08:47.559 little short. 175 00:08:47.799 --> 00:08:51.120 They just sent me spirally, right, yeah, this one is 176 00:08:51.200 --> 00:08:54.519 more current day as in as of this week. Okay, 177 00:08:54.559 --> 00:08:56.639 so we are gonna be doing a big dive into 178 00:08:56.639 --> 00:09:00.440 Pepsi and this, my friend, is the real reason why 179 00:09:00.519 --> 00:09:02.600 and why we need to really pay attention to them 180 00:09:02.600 --> 00:09:04.320 in the next coming year for sure. 181 00:09:04.360 --> 00:09:08.919 But moving forward, he has good I was just saying 182 00:09:08.960 --> 00:09:09.919 he has some blushes hair. 183 00:09:10.720 --> 00:09:14.559 He really does, and I'm jealous of it. That hairline 184 00:09:14.600 --> 00:09:16.759 is still holding strong too. It ain't going too far back. 185 00:09:16.840 --> 00:09:18.840 Like that's as solid genetics right there. 186 00:09:18.960 --> 00:09:19.960 That is some good genes. 187 00:09:21.399 --> 00:09:21.879 Pepsi Co. 188 00:09:22.120 --> 00:09:24.720 Has bought cit Foods from one point two billion dollars. 189 00:09:24.919 --> 00:09:25.799 Let's talk about it. 190 00:09:26.039 --> 00:09:28.759 This acquisition seems to raise a lot of concerns. The 191 00:09:28.799 --> 00:09:31.039 reason why people perceive this to be bad is because 192 00:09:31.039 --> 00:09:33.840 Sieta Foods is known to use best in class ingredients 193 00:09:34.039 --> 00:09:36.080 and now they're being bought by Pepsi Co. Which doesn't 194 00:09:36.080 --> 00:09:38.320 have the best track record when it comes to ingredients. 195 00:09:38.360 --> 00:09:41.240 So while I do understand the concern, hold on a second. 196 00:09:41.279 --> 00:09:43.799 You have to remember Primal Kitchen was bought by Hines 197 00:09:43.840 --> 00:09:46.600 and they never changed their ingredients. It remained loyal to 198 00:09:46.639 --> 00:09:50.399 their brand integrity. It actually increased brand awareness and because 199 00:09:50.440 --> 00:09:53.320 of that primal kitchen is in more stores and households today, 200 00:09:53.519 --> 00:09:56.039 and that's what I see Pepsi doing with Sieta Foods. 201 00:09:56.200 --> 00:09:58.360 You're just going to see it in more places. Ubiquitous. 202 00:09:58.559 --> 00:09:59.559 That's a good thing, that's. 203 00:09:59.440 --> 00:09:59.919 What we want. 204 00:10:00.120 --> 00:10:00.720 And I've met. 205 00:10:00.679 --> 00:10:03.919 CIA Foods at Expo West. These people are so passionate 206 00:10:03.919 --> 00:10:06.279 about what they do. I can't see them cutting corners 207 00:10:06.279 --> 00:10:07.039 with ingredients. 208 00:10:07.159 --> 00:10:07.879 With the power of. 209 00:10:07.799 --> 00:10:10.519 Pepsi Coast marketing, I believe this is an excellent thing 210 00:10:10.519 --> 00:10:12.240 for CIA because this is going to get the word 211 00:10:12.279 --> 00:10:16.000 out and rightfully so, So congratulations CIA Foods and congratulations 212 00:10:16.039 --> 00:10:18.600 to the Garza family. So keep that positive mindset and 213 00:10:18.600 --> 00:10:19.559 follow the channel. 214 00:10:19.840 --> 00:10:25.799 All right, So on face value, that sounds nice, Okay, 215 00:10:25.799 --> 00:10:27.960 it sounds like okay, Pepsi might be trying to buy 216 00:10:27.960 --> 00:10:32.279 a all natural chip company, right, and they're doing this thing. 217 00:10:32.360 --> 00:10:36.639 It's gonna it's diversifying their financial portfolio. It's breaking out 218 00:10:36.679 --> 00:10:40.360 into a newer, different sector of the food and beverage industry. 219 00:10:40.879 --> 00:10:44.039 It seems like a wise move, right, I mean off top. 220 00:10:44.320 --> 00:10:48.799 Sure, sure, but also at the same time, it's monopoly, 221 00:10:49.279 --> 00:10:52.639 you know, yes, so yes, it's never a good thing. 222 00:10:53.639 --> 00:10:56.200 So We're gonna start off at the top here. Okay, 223 00:10:56.240 --> 00:10:59.320 so this is a article buy Actually, this is from 224 00:10:59.320 --> 00:11:01.440 the Pepsi com from not mistaken. Yeah, this is on 225 00:11:01.480 --> 00:11:04.039 the PepsiCo website. As a matter of fact. As of 226 00:11:04.080 --> 00:11:08.759 October one, twenty twenty four, PepsiCo to acquire Cota. 227 00:11:08.399 --> 00:11:11.919 Foods for one point two billion dollars. Let's read into it. 228 00:11:12.840 --> 00:11:16.600 The acquisition will complement PepsiCo's portfolio with the addition of 229 00:11:16.639 --> 00:11:20.279 an authentic Mexican American brand, while also growing it's better 230 00:11:20.320 --> 00:11:24.080 for you food offerings. Cota products will bring a rich 231 00:11:24.159 --> 00:11:28.120 new aspect to the PepsiCo multicultural portfolio with delicious food 232 00:11:28.320 --> 00:11:32.519 that plays an important role in meal occasions and culinary experiences. 233 00:11:32.919 --> 00:11:40.840 Founded in twenty fourteen, Cota produces authentic, heritage inspired tortillas, salsas, seasonings, sauces, cookies, snacks, 234 00:11:40.840 --> 00:11:44.200 and more. Cota's products can be found in grocery stores, 235 00:11:44.200 --> 00:11:48.320 club stores, and organic food retailers primarily across the US. 236 00:11:48.720 --> 00:11:51.320 The Garza family has built a very special brand. Their 237 00:11:51.320 --> 00:11:54.600 passion for making and sharing food shines through in every 238 00:11:54.639 --> 00:11:57.919 CTA product, and that's a passion that we share at PepsiCo, 239 00:11:58.039 --> 00:12:02.919 said Ramon Lagwata, chairman and CEO of Pepsi. PepsiCo believes 240 00:12:02.919 --> 00:12:05.679 in the spirit and authenticity of the CTA brand, and 241 00:12:05.679 --> 00:12:07.759 we're excited to carry on the legacy created by the 242 00:12:07.799 --> 00:12:11.559 Garza family. We look forward to expanding our multicultural portfolio 243 00:12:11.600 --> 00:12:16.120 with these incredible products and even more consumers discovering and Enjoyingta. 244 00:12:16.679 --> 00:12:20.799 Cia was created ten years ago to make heritage inspired 245 00:12:20.879 --> 00:12:25.240 Mexican American food more widely available. Now we're excited to 246 00:12:25.279 --> 00:12:28.120 embrace a new era with PepsiCo and bring our inclusive, 247 00:12:28.200 --> 00:12:31.320 better for you products to more people, said Miguel Garza. 248 00:12:31.759 --> 00:12:34.120 We hope this next chapter for Cia serves as an 249 00:12:34.120 --> 00:12:37.799 inspiration for other Latino businesses, showing that it's possible to 250 00:12:37.799 --> 00:12:40.480 build a thriving brand that honors our heritage and celebrates 251 00:12:40.519 --> 00:12:42.159 our culture to transit. 252 00:12:42.039 --> 00:12:45.399 Right, all right, So again off top, it sounds like 253 00:12:45.440 --> 00:12:47.960 it's just a really good business deal that's happening here, 254 00:12:47.960 --> 00:12:50.720 and it says right here that this company was founded 255 00:12:50.799 --> 00:12:51.480 ten years ago. 256 00:12:52.320 --> 00:12:53.960 They created this thing ten years. 257 00:12:53.799 --> 00:12:55.799 Ago, and they grew it into a brand that has 258 00:12:55.840 --> 00:12:57.960 tried to stay true to their heritage and all these things. 259 00:12:57.960 --> 00:13:02.879 It's wonderful, it's good stuff. One point two billion dollars 260 00:13:02.919 --> 00:13:07.600 bro for a organic chip company in ten years. To 261 00:13:07.759 --> 00:13:11.639 go from just breaking out to being bought by one 262 00:13:11.639 --> 00:13:14.879 of the largest food and beverage conglomerates on Earth. 263 00:13:15.559 --> 00:13:16.480 That's impressive. 264 00:13:16.919 --> 00:13:19.519 It is impressive. But you gotta look at the details 265 00:13:19.519 --> 00:13:21.879 as to why they wanted to take this on in 266 00:13:21.919 --> 00:13:24.759 the first place. And I mean, are they buying it 267 00:13:24.799 --> 00:13:27.279 for the namesake? Are they buying it for the rights 268 00:13:27.320 --> 00:13:30.200 to certain potatoes or certain land or something like that. 269 00:13:30.240 --> 00:13:33.720 Maybe maybe the Guardza family has certain ingredients that they 270 00:13:33.759 --> 00:13:35.879 have patented and nobody else can get their hands on, 271 00:13:35.960 --> 00:13:39.480 and that can make money over like handover fist. And 272 00:13:39.559 --> 00:13:42.519 so this is really how transactions work in the business world. 273 00:13:42.559 --> 00:13:45.039 It's it's all about, all right, if I pay what 274 00:13:45.159 --> 00:13:47.559 is it, one point two billion dollars, how much am 275 00:13:47.600 --> 00:13:49.000 I going to make over the course of the next 276 00:13:49.039 --> 00:13:51.879 ten years while invested into this company? And if it 277 00:13:51.919 --> 00:13:54.440 makes us handover fist money on top of what we 278 00:13:54.440 --> 00:13:57.879 were already making while labeling and marketing it as a 279 00:13:57.919 --> 00:14:02.000 better for you food product, I'm sure that they're going 280 00:14:02.039 --> 00:14:04.360 to mess around with a couple of ingredients to make 281 00:14:04.399 --> 00:14:06.840 it even cheaper, make it even less healthy. For you 282 00:14:06.919 --> 00:14:10.200 and market it in a even more positive light than 283 00:14:10.200 --> 00:14:11.919 even the Garza products were. 284 00:14:13.320 --> 00:14:16.759 You know, it's also fascinating because there's a video here, 285 00:14:16.799 --> 00:14:21.360 and honestly, you care about stocks, correct, You've played around 286 00:14:21.360 --> 00:14:22.200 in that world before. 287 00:14:22.360 --> 00:14:24.600 I have it's fun. I'm not mess around in it now. 288 00:14:24.679 --> 00:14:28.480 It is way too crazy in there now, dude, everything's tanking. 289 00:14:29.159 --> 00:14:31.639 So I was gonna say this guy here nine months 290 00:14:31.639 --> 00:14:35.279 ago he put out this video, why are super investors 291 00:14:35.320 --> 00:14:39.399 buying Pepsi Coast stock? And by super investors Buffett and 292 00:14:39.440 --> 00:14:43.639 Bill Gates, we're buying huge amounts of Pepsi Coast stock 293 00:14:44.120 --> 00:14:47.679 as of earlier this year beginning of this year? Why 294 00:14:47.720 --> 00:14:49.600 and how would they do that? And basically, I mean, 295 00:14:49.600 --> 00:14:51.039 we don't have to play it all the way through. 296 00:14:51.519 --> 00:14:54.720 But he goes into a pretty good deep dip of 297 00:14:54.759 --> 00:14:57.720 how like the company is doing okay overall, and it's 298 00:14:57.759 --> 00:15:01.159 not an unwise investment, but it's not a good investment either. 299 00:15:01.200 --> 00:15:02.559 It's just kind of a neutral. 300 00:15:02.240 --> 00:15:06.039 It said over the past I think he said ten years, 301 00:15:06.559 --> 00:15:09.840 it's had a one hundred and nine percent increase, which 302 00:15:09.879 --> 00:15:12.840 is good, but it's nothing like that would make these 303 00:15:12.840 --> 00:15:13.399 guys weaken. 304 00:15:13.440 --> 00:15:15.080 The needes to come jump on it, you know what 305 00:15:15.080 --> 00:15:15.399 I mean. 306 00:15:15.840 --> 00:15:18.639 So it would make it a good like for a 307 00:15:18.679 --> 00:15:22.799 one K fund, more so like super long term rather 308 00:15:22.879 --> 00:15:26.320 than you know, buying into it at the short Yeah. 309 00:15:26.559 --> 00:15:27.960 All right, So you know, let's just go to his 310 00:15:28.120 --> 00:15:31.519 valuation of the company at again as of nine months 311 00:15:31.559 --> 00:15:33.720 ago and see what he says as far as it 312 00:15:33.799 --> 00:15:36.559 being a good or wise investment. And again this was 313 00:15:36.639 --> 00:15:39.080 before they were about to make some huge purchase of 314 00:15:39.120 --> 00:15:41.639 some new company. As a matter of fact, there's a 315 00:15:41.679 --> 00:15:44.080 reason why people kind of hesitant towards it based off 316 00:15:44.080 --> 00:15:46.440 of what was going on in twenty nineteen. We'll talk 317 00:15:46.440 --> 00:15:47.840 about it in a minute, but let's see here this 318 00:15:47.960 --> 00:15:49.039 was earlier this year. 319 00:15:53.080 --> 00:15:56.399 Price to earnings ratio is twenty eight, so this is 320 00:15:56.600 --> 00:16:00.000 pretty high. What it means is that for every dollar 321 00:16:00.039 --> 00:16:05.000 PepsiCo is earning currently, we have to pay twenty eight dollars. 322 00:16:05.279 --> 00:16:08.440 But to properly value it, we will use a discounted 323 00:16:08.519 --> 00:16:13.159 cash flow formula, and because future is pretty hard to predict, 324 00:16:13.480 --> 00:16:18.279 we will create three scenarios off this future growth. So 325 00:16:18.399 --> 00:16:20.919 in the low scenario, we will estimate a growth of 326 00:16:21.159 --> 00:16:24.480 four percent for the first five years, and then three 327 00:16:24.519 --> 00:16:29.200 percent in the medium six percent and then five percent, 328 00:16:29.799 --> 00:16:32.919 and in the high scenario eight percent for the first 329 00:16:32.960 --> 00:16:37.440 five years and then six percent growth. Now why did 330 00:16:37.440 --> 00:16:42.039 I use such estimates? Well, soft drink market is expected 331 00:16:42.080 --> 00:16:45.639 to grow by four point fifteen percent per year from 332 00:16:45.679 --> 00:16:49.759 twenty twenty three till twenty twenty seven. So the low 333 00:16:49.879 --> 00:16:54.159 scenario predicts that PepsiCo will just follow the market, medium 334 00:16:54.240 --> 00:16:58.919 scenario predicts that it will outperform the market, but not 335 00:16:59.000 --> 00:17:02.600 by much, and the high scenario predicts that it will 336 00:17:02.639 --> 00:17:06.680 grow twice as fast as the market. And so with 337 00:17:06.799 --> 00:17:10.440 such estimates, the intrinsic value in the low scenario is 338 00:17:10.839 --> 00:17:15.119 fifty one dollars, in the medium scenario sixty two dollars, 339 00:17:15.519 --> 00:17:20.400 and in the high scenario seventy two dollars. But we 340 00:17:20.440 --> 00:17:23.440 are not finished yet because we have to also add 341 00:17:23.599 --> 00:17:26.920 a margin of safety to those prices. I use a 342 00:17:27.000 --> 00:17:30.039 thirty percent one, but you can use any margin that 343 00:17:30.279 --> 00:17:33.920 makes you feel comfortable. So with such a margin we 344 00:17:34.039 --> 00:17:37.519 get in the low scenario thirty six dollars, in the 345 00:17:37.599 --> 00:17:42.720 medium forty three dollars, and in the high one fifty dollars. 346 00:17:43.559 --> 00:17:48.519 And the current price is around one hundred sixty eight dollars. 347 00:17:48.799 --> 00:17:52.240 So it is all in the red and the difference 348 00:17:53.000 --> 00:17:57.920 is really meaningful. So PepsiCo is expensive. Even with the 349 00:17:57.960 --> 00:18:02.119 current drop in price, it do look to appealing. Also, 350 00:18:02.319 --> 00:18:06.640 its financial health is not the best no growth of 351 00:18:06.799 --> 00:18:10.960 free cash flow, high debt and below average margins are 352 00:18:11.480 --> 00:18:15.839 something to consider. So why do we see super investors 353 00:18:15.960 --> 00:18:19.720 buying well for one thing, they can be just wrong, 354 00:18:19.880 --> 00:18:23.880 but they are not stupid irrational people. They must have 355 00:18:24.000 --> 00:18:27.359 their reasons. And it is worth noting that you not 356 00:18:27.599 --> 00:18:31.960 only get a nice and growing dividend, but also the 357 00:18:32.079 --> 00:18:35.480 fact that it is a dividend king makes the stock 358 00:18:35.599 --> 00:18:40.519 attractive to a lot of investors, and that can lead 359 00:18:40.599 --> 00:18:43.480 to such great results as we saw in the past. 360 00:18:44.279 --> 00:18:45.160 So I think it. 361 00:18:45.160 --> 00:18:48.920 Is more about the dividends and the psychology of the 362 00:18:49.039 --> 00:18:53.640 market than actual fundamentals. But please let me. 363 00:18:53.640 --> 00:18:57.359 Know in the Okay, So he is saying that they 364 00:18:57.400 --> 00:19:00.880 could be wrong and they're just investing because you know, 365 00:19:01.640 --> 00:19:05.960 I don't know. It's about the culture of the market, dude. 366 00:19:06.200 --> 00:19:09.799 Big dogs don't make big investments for the hell of it. 367 00:19:11.079 --> 00:19:13.839 No, not at all. And I'm actually looking at the 368 00:19:13.880 --> 00:19:17.759 stock price and everything right now, I just use Robin hood. 369 00:19:18.000 --> 00:19:20.279 I know that that's a beginner app do whatever you want. 370 00:19:20.319 --> 00:19:20.839 I like it. 371 00:19:21.640 --> 00:19:23.279 What is it at because he just said it was 372 00:19:23.319 --> 00:19:24.960 currently and that was as of nine months ago. 373 00:19:25.000 --> 00:19:26.720 He said one hundred and sixty two dollars to give 374 00:19:26.759 --> 00:19:27.039 or take. 375 00:19:27.119 --> 00:19:28.759 No, he said it was at one sixty. 376 00:19:28.480 --> 00:19:30.680 Eight, one sixty eight. What's it at now? 377 00:19:30.920 --> 00:19:32.240 One sixty eight oh one? 378 00:19:33.400 --> 00:19:33.759 Really? 379 00:19:33.960 --> 00:19:37.119 Yep, right now it is not. I mean it's gone 380 00:19:37.200 --> 00:19:39.400 up and it's gone down. But over the past month 381 00:19:39.519 --> 00:19:41.079 it has dropped six and a half percent. 382 00:19:41.880 --> 00:19:45.000 And they just announced this week that they have bought 383 00:19:45.039 --> 00:19:48.559 this company, so I could see stock prices jumping up 384 00:19:48.799 --> 00:19:52.599 here in this last quarter. Not to mention, not too 385 00:19:52.720 --> 00:19:56.160 terribly long ago, six years ago, they also did this. 386 00:19:56.440 --> 00:19:58.119 As far as an investment goes. 387 00:19:58.519 --> 00:20:02.720 It's a deal worth some with bubbly sparkling water. Actually, 388 00:20:02.960 --> 00:20:06.720 PepsiCo will buy Soda Stream for three point two billion dollars. 389 00:20:06.920 --> 00:20:09.319 It's the snack and beverage giant's latest move to put 390 00:20:09.319 --> 00:20:13.440 out healthier products with an environmentally friendly agenda. PepsiCo agreed 391 00:20:13.440 --> 00:20:15.680 to pay one hundred and forty four dollars per share 392 00:20:15.680 --> 00:20:19.200 in cash for Soda Stream's outstanding stock. The deal may 393 00:20:19.240 --> 00:20:22.319 help the soda giant in July, PepsiCo reported sales in 394 00:20:22.359 --> 00:20:25.720 its North American beverage business had declined four quarters in 395 00:20:25.759 --> 00:20:28.960 a row. The Soda Stream machine sits on users countertops 396 00:20:29.000 --> 00:20:32.319 and works by adding carbon dioxide to reusable bottles that 397 00:20:32.400 --> 00:20:35.559 consumers fill with topwater. The deal will give Soda Stream 398 00:20:35.599 --> 00:20:39.160 more distribution. Fortune reports Soda Stream is in forty six 399 00:20:39.200 --> 00:20:42.720 countries versus more than two hundred for PepsiCo. We really 400 00:20:42.720 --> 00:20:45.000 do see the two companies as an ideal match in 401 00:20:45.039 --> 00:20:46.519 a lot of ways, said Pepsi. 402 00:20:47.200 --> 00:20:48.559 Yeah, I'll bet they do. 403 00:20:49.000 --> 00:20:52.880 And it's interesting how Pepsi has dropped that far in 404 00:20:53.359 --> 00:20:56.480 a whole quarter of their sales. You know why, Because 405 00:20:56.519 --> 00:20:58.960 they suck and because they're commis. 406 00:20:59.319 --> 00:21:03.839 That's why I. 407 00:21:02.480 --> 00:21:04.599 Am gonna have a difference of opinion here. I actually 408 00:21:04.640 --> 00:21:05.880 think Pepsi's better than Coke. 409 00:21:06.920 --> 00:21:10.079 Well maybe you won't after you hear their whole story. 410 00:21:10.119 --> 00:21:12.119 Okay, but you know what, before I just go ahead 411 00:21:12.119 --> 00:21:14.839 and shit all over Pepsi and say that they are 412 00:21:14.839 --> 00:21:18.039 the commie juice, I do want to make mention of 413 00:21:18.160 --> 00:21:23.079 once upon a time where Coca Cola actually secretly started 414 00:21:23.079 --> 00:21:26.160 getting slipped into a Russian general during the Cold War. 415 00:21:26.440 --> 00:21:29.440 Let's give a Listen, We're all familiar with Coca Cola, 416 00:21:29.960 --> 00:21:33.079 but this is also coke. It said that clear coke 417 00:21:33.200 --> 00:21:36.559 was a top secret project made exclusively for a thirsty 418 00:21:36.759 --> 00:21:37.799 red Russian. 419 00:21:43.039 --> 00:21:43.480 So good. 420 00:21:44.119 --> 00:21:47.079 During World War Two, Coca Cola made a global splash, 421 00:21:47.160 --> 00:21:51.680 boosting American troops morale. At one point, Dwight D. Eisenhower 422 00:21:51.720 --> 00:21:55.000 met with Georgie Zukov, a Soviet general instrumental in the 423 00:21:55.039 --> 00:21:58.920 defeat of Nazi Germany. Eisenhower introduced him to coke. 424 00:21:59.160 --> 00:21:59.440 Try this. 425 00:22:00.039 --> 00:22:02.920 Kov was hooked. But after the war, coke was seen 426 00:22:02.960 --> 00:22:05.799 as a symbol of American imperialism and was banned from 427 00:22:05.799 --> 00:22:09.400 the Soviet Union. Yeah, nope, not here. So Zukov called 428 00:22:09.480 --> 00:22:12.279 up none other than US President Harry Truman to send 429 00:22:12.359 --> 00:22:12.680 him a. 430 00:22:12.599 --> 00:22:14.880 Secret stash Coca colas. 431 00:22:15.880 --> 00:22:17.720 Truman agreed to help Zukov out. 432 00:22:18.440 --> 00:22:19.559 All right, you got it. 433 00:22:20.000 --> 00:22:22.480 He got the top dogs at Coca Cola to disguise 434 00:22:22.480 --> 00:22:26.119 its iconic look. They eliminated the drink's artificial coloring, but 435 00:22:26.200 --> 00:22:28.599 made sure the new vodka look alike still had that 436 00:22:28.640 --> 00:22:32.559 classic coke taste. They packaged it in straight glass bottles 437 00:22:32.680 --> 00:22:35.240 capped with a red star. According to a World War 438 00:22:35.279 --> 00:22:39.480 two cokerap fifty cases were sent to Russia. Zukov got 439 00:22:39.519 --> 00:22:42.240 us fix. He was never caught with the disguise cola, 440 00:22:42.359 --> 00:22:44.880 and as far as we know, it hasn't been Sipson's. 441 00:22:46.720 --> 00:22:50.839 Interesting So they made their own crystal coke over there too. 442 00:22:51.799 --> 00:22:54.000 Yeah, well it was just a coke, right, and it 443 00:22:54.039 --> 00:22:57.079 was regular Coca Cola. They just removed the corn syrup coloring, 444 00:22:57.160 --> 00:22:59.599 the caramel color, and then they put in a different 445 00:22:59.640 --> 00:23:01.359 bottle and secretly shipped it. 446 00:23:01.400 --> 00:23:03.680 And literally this was a. 447 00:23:03.039 --> 00:23:07.000 A friendly gesture between two old homies who fought together 448 00:23:07.240 --> 00:23:09.880 in World War Two against the Nazis. Right, So that's 449 00:23:09.880 --> 00:23:12.359 about as far as that like conspiracy goes. 450 00:23:12.720 --> 00:23:13.559 It's a cool one. 451 00:23:14.200 --> 00:23:17.200 But then, all right, fine, so Coca Cola at least 452 00:23:17.200 --> 00:23:20.680 had some sort of thing in communist Russia, and I 453 00:23:20.720 --> 00:23:21.720 at least wanted to give that. 454 00:23:21.799 --> 00:23:26.039 It's not. Now let's hear about how PEPSI genuinely won 455 00:23:26.279 --> 00:23:31.880 the soda war into Soviet territory. You've ever heard of this, Jonathan, 456 00:23:32.839 --> 00:23:33.680 I have not. 457 00:23:34.880 --> 00:23:37.960 Okay, Well, this will be an interesting little vigion and 458 00:23:38.000 --> 00:23:41.440 it's not it damning in any way unless you don't 459 00:23:41.480 --> 00:23:43.880 fuck with commies, in which case you may feel some 460 00:23:43.960 --> 00:23:46.480 type of way about this. But you know again, maybe 461 00:23:46.480 --> 00:23:48.519 this is just me putting my own spin on it. 462 00:23:48.960 --> 00:23:50.720 Let's see, let's hear what they got to say. This 463 00:23:50.799 --> 00:23:54.960 is from business casual, how Pepsi won the USSR and 464 00:23:55.039 --> 00:23:57.000 then almost lost everything. 465 00:23:58.000 --> 00:24:02.119 Pepsi almost the best selling cola in the world. For 466 00:24:02.240 --> 00:24:05.440 over a century, Coca Cola and Pepsi have been vying 467 00:24:05.480 --> 00:24:09.519 for dominance, but in one particular case, Pepsi outpaced Coca 468 00:24:09.559 --> 00:24:13.359 Cola in a dramatic fashion. As you see today, Pepsi 469 00:24:13.400 --> 00:24:17.039 achieved what no other American company could do. It conquered 470 00:24:17.039 --> 00:24:22.039 the heart of America's greatest rival, the Soviet Union. Our 471 00:24:22.079 --> 00:24:26.240 story begins in the late nineteen fifties. Stalin was dead 472 00:24:26.480 --> 00:24:30.359 and from the ensuing power struggle, Nikita Kushchov emerged as 473 00:24:30.359 --> 00:24:33.279 the victor. His vision for the future of the Soviet 474 00:24:33.359 --> 00:24:37.960 Union was quite different from his predecessors. Unlike Stalin, Nikita 475 00:24:38.039 --> 00:24:40.640 wanted to reform the country and to actually improve the 476 00:24:40.680 --> 00:24:43.960 lives of the population. He decided to end the Gulak 477 00:24:44.000 --> 00:24:46.279 system of labor camps and to open up the country's 478 00:24:46.279 --> 00:24:49.079 borders so that citizens could travel and see the world. 479 00:24:49.839 --> 00:24:53.359 The ultimate expression of his liberal policies was the ambitious 480 00:24:53.400 --> 00:24:57.720 decision to host an American National Exhibition right back home 481 00:24:57.759 --> 00:25:01.119 in Moscow. The US government was happy to oblige, and 482 00:25:01.160 --> 00:25:04.039 in the summer of nineteen fifty nine, the Americans brought 483 00:25:04.079 --> 00:25:07.240 in an impressive array of items, from Martin TV sets 484 00:25:07.359 --> 00:25:10.960 to automobiles in fashion. The US was keen on showing 485 00:25:11.000 --> 00:25:14.079 the merits of capitalism to the USSR, and had spared 486 00:25:14.160 --> 00:25:16.960 no effort in doing so. It even went so far 487 00:25:16.960 --> 00:25:19.440 as to build a model house to showcase just how 488 00:25:19.480 --> 00:25:22.599 well off the average American was living. Over the course 489 00:25:22.640 --> 00:25:26.720 of six weeks, three million Soviet citizens would visit the exhibition. 490 00:25:27.240 --> 00:25:30.400 And yet, despite the publicity, the true purpose of the 491 00:25:30.440 --> 00:25:34.799 exhibition was to open up the Soviet Union to international trade. 492 00:25:35.200 --> 00:25:38.480 You see, the American government had supplied the exhibition with 493 00:25:38.559 --> 00:25:41.720 the products of four hundred and fifty American companies who 494 00:25:41.759 --> 00:25:44.920 were very eager to do business with the USSR. And 495 00:25:45.000 --> 00:25:47.839 you guessed it. PEPSI was among the first in line 496 00:25:47.880 --> 00:25:51.839 to support this radical endeavor. In fact, the date before 497 00:25:51.880 --> 00:25:56.319 the exhibition opened, Donald Kendall, the head of pepsi's international division, 498 00:25:56.559 --> 00:26:01.160 approached then Vice President Nixon with a simple request Nixon 499 00:26:01.240 --> 00:26:04.200 had to get a pepsi into the hands of Nikita Kushchov. 500 00:26:04.880 --> 00:26:07.880 The very next day, at the exhibition's opening, Nixon welcomed 501 00:26:07.960 --> 00:26:10.759 Krushchev at the site of the model house's kitchen, and 502 00:26:10.799 --> 00:26:13.640 there the two men engaged in a fierce but friendly 503 00:26:13.680 --> 00:26:17.559 debate on the merits of communism and capitalism. This exchange 504 00:26:17.599 --> 00:26:20.359 came to be known as the Kitchen Debate, and immediately 505 00:26:20.400 --> 00:26:23.960 after it, Nixon led Krushchev to a refreshment booth filled 506 00:26:24.000 --> 00:26:27.200 with nothing but pepsi. Khrushchov liked it very much and 507 00:26:27.319 --> 00:26:31.000 encouraged everyone to partake. Most people enjoyed it, although some 508 00:26:31.119 --> 00:26:33.400 described pepsi is smelling like shoe wax. 509 00:26:34.519 --> 00:26:38.039 Okay, real quick before we continue, we'll continue here. Some 510 00:26:38.079 --> 00:26:41.319 people said it's smell and tasted like shoe wax. I 511 00:26:41.359 --> 00:26:44.400 agree with those people, But there's two different types of 512 00:26:44.400 --> 00:26:46.880 people in this world. There's different flavor profiles that people 513 00:26:46.880 --> 00:26:50.680 get down with. Some people agree that pineapple belongs on pizza. 514 00:26:50.759 --> 00:26:52.079 Some don't right it. 515 00:26:52.079 --> 00:26:53.119 Do belong to the pizza. 516 00:26:53.759 --> 00:26:57.400 I agree that it does right, but certain people are 517 00:26:57.440 --> 00:27:00.640 wrong on that, and certain people with pepsi the same way. However, 518 00:27:01.359 --> 00:27:07.680 just gonna make a quick mention now, Vice President Dick Nixon. Literally, 519 00:27:07.720 --> 00:27:11.640 this is a proven example of corporate espionage making its 520 00:27:11.640 --> 00:27:16.079 way into the political sphere to do international trade deals 521 00:27:16.400 --> 00:27:19.559 up into and including the at the time vice president 522 00:27:19.640 --> 00:27:20.640 of the United States. 523 00:27:21.000 --> 00:27:23.000 That's pretty insane. 524 00:27:22.559 --> 00:27:26.559 Dude, Oh dude, Like these things are addictive for a reason, 525 00:27:26.759 --> 00:27:30.039 and it just goes to show beyond the reasoning that 526 00:27:30.079 --> 00:27:32.720 we think it is, it's being used as part of 527 00:27:32.920 --> 00:27:37.319 trade talks to be able to build relationships with other countries. Like, 528 00:27:37.440 --> 00:27:39.799 that's crazy to me. But I will say, like, as 529 00:27:39.839 --> 00:27:43.640 far as pepsi goes, I I like coke as well. 530 00:27:43.799 --> 00:27:46.920 It's just that sometimes pepsi is a little bit more refreshing, 531 00:27:47.480 --> 00:27:48.799 it's a little bit more crispy. 532 00:27:49.599 --> 00:27:52.200 It's not even just the liquid itself that I have 533 00:27:52.279 --> 00:27:54.920 an issue with at this time. It's honestly pepsi co 534 00:27:55.359 --> 00:27:58.200 It's all the conglomerate. But to be honest with you, 535 00:27:58.240 --> 00:27:59.880 it's not like I could go to my pantry and 536 00:28:00.160 --> 00:28:03.359 find half the products that aren't somehow connected to them 537 00:28:03.720 --> 00:28:06.680 or any of the other big conglomerates. But again, again, 538 00:28:06.920 --> 00:28:09.440 this is just as we're looking back into the pepsi 539 00:28:09.519 --> 00:28:13.079 co industry because This is in the early stages. This 540 00:28:13.119 --> 00:28:15.240 isn't This is before they did the big acquisitions. This 541 00:28:15.319 --> 00:28:17.000 is before they bought Taco Bell, this is before they 542 00:28:17.039 --> 00:28:20.079 bought all this shit. Right, we're talking early, early on. 543 00:28:20.759 --> 00:28:23.759 Instead of just going to the shore showroom floor and 544 00:28:23.839 --> 00:28:26.440 trying to just compete it out with who's got a 545 00:28:26.480 --> 00:28:30.880 better product alongside Coke, Pepsi went in and full on 546 00:28:31.640 --> 00:28:34.119 just went to the VP, went to the plug, so 547 00:28:34.200 --> 00:28:34.720 to speak. 548 00:28:35.160 --> 00:28:37.599 I mean, that's a move, that's a power move. 549 00:28:37.599 --> 00:28:40.519 And it still didn't work, but it did as far 550 00:28:40.519 --> 00:28:41.519 as their sales. 551 00:28:41.240 --> 00:28:44.839 In Russia went. But anyway, anyway, let's continue. 552 00:28:45.160 --> 00:28:48.880 In any case, this colosso pr victory catapulted Donald Kendall 553 00:28:49.039 --> 00:28:51.680 through the ranks at Pepsi, and within four years he 554 00:28:51.759 --> 00:28:55.319 had become the company's CEO. His prime focus was making 555 00:28:55.359 --> 00:28:58.640 Pepsi available to the average Soviet citizen, but traded with 556 00:28:58.720 --> 00:29:02.039 the Soviet Union was much harder than you'd imagine. You see, 557 00:29:02.119 --> 00:29:06.519 the Soviet rubo was essentially worthless outside the USSR. The 558 00:29:06.599 --> 00:29:09.880 Kremlin determined its value and forbade anyone from taking the 559 00:29:09.920 --> 00:29:13.960 currency abroad. It took Kendo almost a decade to finally 560 00:29:14.000 --> 00:29:17.640 negotiate a solution. For every battle of Pepsi sold, the 561 00:29:17.680 --> 00:29:21.519 Pepsi company would receive an equivalent amount of Stolichnaya vodka 562 00:29:21.559 --> 00:29:25.240 to be sold in America. Pepsi became the first capitalist 563 00:29:25.279 --> 00:29:28.359 product sold in the USSR, and the deal turned out 564 00:29:28.400 --> 00:29:32.160 surprisingly well. By the late nineteen eighties, the Soviets drank 565 00:29:32.200 --> 00:29:35.640 a billion servings of pepsi per year, but Americans could 566 00:29:35.640 --> 00:29:38.519 only drink so much vodka, so eventually Kendo had to 567 00:29:38.519 --> 00:29:41.720 figure out a different medium of exchange. In the spring 568 00:29:41.759 --> 00:29:45.359 of nineteen eighty nine, he announced incredible news Pepsi would 569 00:29:45.359 --> 00:29:49.039 become the proud owner of seventeen diesel submarines, a cruiser, 570 00:29:49.200 --> 00:29:52.400 a frigate, and a destroyer courtesy of the Soviet Union 571 00:29:53.039 --> 00:29:54.000 for a brief month. 572 00:29:54.240 --> 00:29:56.599 Yes, yes, you heard that correctly. 573 00:29:56.839 --> 00:29:59.960 Moment, Pepsi had become the seventh largest navy in the world. 574 00:30:01.440 --> 00:30:07.559 Okay, the fuck, let's pump the bricks on that one, 575 00:30:07.599 --> 00:30:09.720 all right, yeah, yeah, yeah, your face, your face right 576 00:30:09.759 --> 00:30:14.279 now is exactly what I said. For Why, Because Russian 577 00:30:14.400 --> 00:30:19.319 rubles were not accepted currency internationally, right, Russian rubles were 578 00:30:19.400 --> 00:30:21.799 only allowed in Soviet countries. 579 00:30:21.440 --> 00:30:22.559 So they traded assets. 580 00:30:23.480 --> 00:30:25.839 They traded assets so a deal was made for a 581 00:30:25.880 --> 00:30:29.839 pepsi to vodka ratio swap. But unfortunately, the Russians are 582 00:30:29.880 --> 00:30:33.480 drinking more pepsi than the Americans could drink vodka, right, 583 00:30:33.640 --> 00:30:36.960 or at least that one specific Soviet name brand vodka. 584 00:30:37.000 --> 00:30:39.039 There was tons of other competition. 585 00:30:38.759 --> 00:30:40.799 Which is still around, by the way. That vodka is 586 00:30:40.839 --> 00:30:42.880 still being sold in you know, our stores. 587 00:30:43.559 --> 00:30:45.559 Yes it is, and if you if you drink it, 588 00:30:45.720 --> 00:30:48.960 you understand why the Soviets were so pissed off in 589 00:30:49.079 --> 00:30:52.039 stalwart people that puts hair on your hair. 590 00:30:52.279 --> 00:30:53.640 Okay, it's not good. 591 00:30:53.519 --> 00:30:57.319 Vodka, yeah, I mean it's it's a cheaper vodka. But 592 00:30:57.319 --> 00:30:59.519 but you gotta put some respect on the vodka, on 593 00:30:59.559 --> 00:31:01.400 the vodka name. Dude, it's woodcut. 594 00:31:02.319 --> 00:31:04.359 Yeah, I can't. I'm allergic to it, so I can't 595 00:31:04.400 --> 00:31:05.920 even put the respect on it. Dog. 596 00:31:06.240 --> 00:31:08.839 I don't really care for vodka anyway. I mean, I'm 597 00:31:08.839 --> 00:31:11.079 not a big drinker, but if I'm drinking some hard 598 00:31:11.119 --> 00:31:13.279 shit tequila, that's what it's gotta be. 599 00:31:13.920 --> 00:31:14.400 I heard that. 600 00:31:14.880 --> 00:31:17.839 But look, so they couldn't give the vodka to pepsi 601 00:31:17.920 --> 00:31:21.839 ratio anymore because that just wasn't flying. So they decided 602 00:31:22.240 --> 00:31:27.400 to look at what Russia had lying around that they 603 00:31:27.400 --> 00:31:31.279 would be willing to part with to buy Pepsi cola 604 00:31:31.720 --> 00:31:35.240 and sell it in the USSR. So of course their 605 00:31:35.279 --> 00:31:38.480 first thought is, yo, how about an entire naval fleet? 606 00:31:39.200 --> 00:31:42.519 Right? Oh, hold on beventine submarines. 607 00:31:42.960 --> 00:31:46.720 Hold on a second, Yeah, No, that's that's wild. I 608 00:31:46.799 --> 00:31:49.759 never would have expected Pepsi to become the seventh or 609 00:31:49.799 --> 00:31:53.039 eighth largest navy in the world. That's a mind boggling 610 00:31:53.119 --> 00:31:56.880 stat But like, what's What's even stranger too, is I 611 00:31:56.920 --> 00:31:59.359 wonder if this plays into the whole potato farming thing 612 00:31:59.680 --> 00:32:02.079 because vocals. 613 00:32:02.720 --> 00:32:09.119 Oh okay, I didn't make that connection, but the years 614 00:32:09.160 --> 00:32:10.880 don't line up, but I guess possibly. 615 00:32:11.079 --> 00:32:13.920 Oh okay, maybe not, but all right, all right. 616 00:32:14.000 --> 00:32:17.240 So, so basically, the Russian Navy wasn't doing jack or 617 00:32:17.319 --> 00:32:20.480 shit because there was a Soviet union and they were 618 00:32:20.640 --> 00:32:22.200 fledgling to stay afloat. 619 00:32:22.480 --> 00:32:24.359 But the people wanted their Pepsi. 620 00:32:24.279 --> 00:32:27.759 So they decided to cannibalize an entire fleet of naval 621 00:32:27.799 --> 00:32:30.960 assets and sell it to Pepsi code so that they 622 00:32:31.000 --> 00:32:34.400 could go and have it scrapped and get the scrap 623 00:32:34.440 --> 00:32:39.720 metal price to keep the deal going. Okay, so yeah, 624 00:32:39.839 --> 00:32:42.200 let's just I'm just throwing it out here. PEPSI at 625 00:32:42.200 --> 00:32:47.039 one point had the world's seventh largest navy, and those 626 00:32:47.079 --> 00:32:52.319 weren't like just little tug boats, seventeen submarines, ladies and gentlemen, 627 00:32:52.359 --> 00:32:54.599 a destroyer. But we're I'm gonna replay that one and 628 00:32:54.799 --> 00:32:57.160 let it play through. But just I wanted to just 629 00:32:57.240 --> 00:32:59.319 not just go over that speed bomp. 630 00:32:59.359 --> 00:33:01.000 We had to stop talk about that one. 631 00:33:01.359 --> 00:33:02.240 Yeah, that's pretty cool. 632 00:33:02.279 --> 00:33:04.119 Actually, all right, let's hear it again. 633 00:33:04.200 --> 00:33:07.440 What about news PEPSI would become the proud owner of 634 00:33:07.519 --> 00:33:11.559 seventeen diesel submarines, a cruiser, a frigate, and a destroyer 635 00:33:11.880 --> 00:33:15.480 courtesy of the Soviet Union. For a brief moment, PEPSI 636 00:33:15.519 --> 00:33:18.839 had become the seventh largest navy in the world, until 637 00:33:18.880 --> 00:33:21.880 it turned around and sold everything for a scrap. When 638 00:33:21.920 --> 00:33:25.359 confronted about the exchange by the US National Security Advisor, 639 00:33:25.720 --> 00:33:29.279 Kendall said, I'm dismantling the Soviet Union faster than you are. 640 00:33:29.920 --> 00:33:33.359 Just a year later, Kendo arranged an even more ambitious plan. 641 00:33:34.000 --> 00:33:36.920 He'd hired the USSR to build ten oil tankers for 642 00:33:37.039 --> 00:33:40.359 him in exchange for about a billion dollars worth of PEPSI. 643 00:33:40.920 --> 00:33:44.039 The media coded the deal of the century, but then 644 00:33:44.480 --> 00:33:49.279 the Soviet Union collapsed. Pepsi's massive trade arrangement turned into 645 00:33:49.319 --> 00:33:52.920 a frantic scramble to salvage its Russian assets. In the 646 00:33:52.960 --> 00:33:56.880 midst of hyperinflation, redrawn national borders, and a very corrupt 647 00:33:56.960 --> 00:34:02.000 process of privatization, PEPSI would stand to lose everything. Suddenly, 648 00:34:02.039 --> 00:34:05.160 they had to negotiate with over eight dozen different states, 649 00:34:05.319 --> 00:34:07.960 and not all of them were willing to cooperate. The 650 00:34:07.960 --> 00:34:11.920 shipyard building Pepsi's tankers, for example, was in Ukraine, while 651 00:34:11.960 --> 00:34:15.840 their plastic bottling plant was in Belarus. Over the next year, 652 00:34:15.840 --> 00:34:19.039 PEPSI would devote all its energy to reclaim its assets, 653 00:34:19.280 --> 00:34:22.199 and in the midst of this chaos, one company would 654 00:34:22.199 --> 00:34:26.159 make a very opportunistic move. In the wake of Pepsi's struggle, 655 00:34:26.400 --> 00:34:30.559 Coca Cola entered the Russian market aggressively. They bought out 656 00:34:30.559 --> 00:34:33.719 factories for cents on the dollar during the privatization, and 657 00:34:33.760 --> 00:34:36.199 went so far in their marketing campaign that they sent 658 00:34:36.320 --> 00:34:41.000 specialized Coca Cola cans to the Russian Space Station. Unsurprisingly, 659 00:34:41.039 --> 00:34:44.719 Coke's massive campaign paid off. By nineteen ninety six, it 660 00:34:44.760 --> 00:34:49.559 had overtaken Pepsi as Russia's most popular cola. Nevertheless, today 661 00:34:49.639 --> 00:34:53.559 Russia remains Pepsi's largest market outside the US, and despite 662 00:34:53.599 --> 00:34:56.440 the setback in the early nineties, the Pepsi company is 663 00:34:56.480 --> 00:34:59.400 as profitable as ever in the end. 664 00:34:59.760 --> 00:35:04.800 Right, So, as I said earlier, they're commies. 665 00:35:05.800 --> 00:35:09.800 Well, I mean by that circumstance, you would have to 666 00:35:09.800 --> 00:35:11.000 say that Coke is as well. 667 00:35:11.880 --> 00:35:15.159 No, Coke didn't start doing business until the Soviet Union fell. 668 00:35:16.239 --> 00:35:18.199 Russia is still communist. 669 00:35:18.519 --> 00:35:22.599 Russia technically speaking, is a demo democracy slash oligarchy. But 670 00:35:22.639 --> 00:35:26.159 they're not an actual on paper communists, right. 671 00:35:26.719 --> 00:35:29.480 Sure, I guess you can weasel around that world. 672 00:35:29.599 --> 00:35:33.519 I'm sorry, did Coca Cola by naval assets to keep 673 00:35:33.559 --> 00:35:36.519 the business afloat? No, and pun intended, But just I'm 674 00:35:36.519 --> 00:35:40.400 throwing it out like that to me shows clearly that 675 00:35:40.400 --> 00:35:42.519 Pepsi is Kami sympathizers. 676 00:35:43.199 --> 00:35:45.440 I mean, I would say that they would be more 677 00:35:45.480 --> 00:35:48.559 American because what did he say? It was Truman that 678 00:35:48.679 --> 00:35:51.719 was saying that, like, I'm dismantling your navy faster than 679 00:35:52.480 --> 00:35:53.519 like uh kendle. 680 00:35:53.599 --> 00:35:54.800 It was the CEO of Pepsi. 681 00:35:54.840 --> 00:35:57.679 He told the President, I'm dismantling the Soviet Union faster 682 00:35:57.760 --> 00:36:00.920 than the American government is a funny flex. 683 00:36:01.039 --> 00:36:02.679 It's a it's a boss move to say that. 684 00:36:03.639 --> 00:36:07.840 I will say also that Coke sending specialized cans to 685 00:36:07.880 --> 00:36:10.760 the International Space Station to the Russians up there is 686 00:36:10.800 --> 00:36:12.039 a different type of flex. 687 00:36:12.639 --> 00:36:15.519 Yeah, I believe that as much as I believe Elon 688 00:36:15.679 --> 00:36:18.320 sending up a Tesla car into space. 689 00:36:19.119 --> 00:36:21.280 Interesting you should say that because in this video they 690 00:36:21.320 --> 00:36:24.960 also show Pepsi being sent to the Russian space cosmonauts. 691 00:36:25.440 --> 00:36:29.480 Okay, I don't buy any of that bullshit. It's just 692 00:36:29.519 --> 00:36:32.480 a fucking weird corporate flex to say it, and nobody 693 00:36:32.480 --> 00:36:35.400 can ever, nobody can ever check that, nobody can ever 694 00:36:35.679 --> 00:36:37.840 make sure it's a true story or not. It's just 695 00:36:37.880 --> 00:36:40.039 a fun thing to say. And I guess if you 696 00:36:40.039 --> 00:36:42.920 can get the Russian astronauts in to say that yes 697 00:36:43.039 --> 00:36:46.559 they did it, then who's gonna who's gonna discount double 698 00:36:46.639 --> 00:36:51.599 check that ass? Nobody? I mean maybe may cause anallykos 699 00:36:51.639 --> 00:36:52.400 On the fun. 700 00:36:52.360 --> 00:36:55.280 Oh no, no, no, we're going there. Oh we're going there. 701 00:36:55.920 --> 00:36:57.840 Actually know what, let's just go there now? Okay, so 702 00:36:59.079 --> 00:36:59.440 m hm. 703 00:37:00.400 --> 00:37:03.480 So on top of that, Pepsi COO owns a lot 704 00:37:03.559 --> 00:37:06.719 of companies. Freedo lay being one of them, which is 705 00:37:06.760 --> 00:37:10.280 where the Indian potato farmer situation that was mentioned earlier. 706 00:37:10.280 --> 00:37:11.719 We're gonna get more into that here in a moment, 707 00:37:12.159 --> 00:37:16.360 but just for two seconds. This is a mental floss 708 00:37:16.480 --> 00:37:20.480 article about and you may remember this, this style of 709 00:37:20.559 --> 00:37:23.880 chip that came out. This was a Fredo lay, the 710 00:37:24.000 --> 00:37:27.400 Rito's ruffles, the wow, right, there was no fats in it. 711 00:37:27.760 --> 00:37:28.400 Do you remember this? 712 00:37:29.119 --> 00:37:29.440 Mmm? 713 00:37:30.039 --> 00:37:31.800 That must have been in the early nineties. 714 00:37:32.679 --> 00:37:34.440 It was all right, So let's let's go ahead and 715 00:37:34.480 --> 00:37:35.559 read about this a little bit. 716 00:37:36.159 --> 00:37:39.719 When Procter and Gamble began mart market testing a fat 717 00:37:39.760 --> 00:37:42.199 free version of their popular Pringle snack in the late 718 00:37:42.320 --> 00:37:46.000 nineteen In late nineteen ninety six, Pringle's brand manager Casey 719 00:37:46.079 --> 00:37:49.639 Keller called their attempt to revolutionize the food industry with 720 00:37:49.719 --> 00:37:54.760 the calorie conscious chips the number one unmet consumer need 721 00:37:54.920 --> 00:37:57.800 for the moment. The chip had zero grams of fat 722 00:37:57.840 --> 00:38:01.039 and only half the calories of conventional Prinkle was made 723 00:38:01.679 --> 00:38:06.079 possible by Procter and Gambles Olestra, a synthetic fat molecule 724 00:38:06.159 --> 00:38:10.119 marketed under the brand name Olean. Because it was too 725 00:38:10.719 --> 00:38:13.480 it was too large to be absorbed by the intestine, 726 00:38:13.599 --> 00:38:17.039 it passed through the digestive track a little too quickly 727 00:38:17.119 --> 00:38:17.880 as it turned out. 728 00:38:19.079 --> 00:38:23.000 Okay, so Olean, do you remember hearing about that from 729 00:38:23.000 --> 00:38:24.360 back in the day in the nineties. 730 00:38:25.079 --> 00:38:26.320 It sounds familiar. 731 00:38:26.440 --> 00:38:29.480 Yeah, all right, there's a commercial that's we're gonna play 732 00:38:29.519 --> 00:38:32.519 right here that oh my god, and you may remember it, 733 00:38:32.719 --> 00:38:34.880 Like if you watch certain channels, you may have seen 734 00:38:34.920 --> 00:38:37.280 this commercial. But read a little bit right above it. 735 00:38:37.400 --> 00:38:39.400 Let's let's see where this is going. 736 00:38:39.480 --> 00:38:39.840 Dude. 737 00:38:39.960 --> 00:38:43.800 By the way, I I every time I look at 738 00:38:43.840 --> 00:38:47.079 a Lais potato chip, I'm like, yeah, this is the 739 00:38:47.119 --> 00:38:51.199 most unnatural like way of eating a potato I've ever 740 00:38:51.239 --> 00:38:54.960 seen in my life. Like, that's not food, dude. 741 00:38:55.000 --> 00:38:57.920 It's so much better when you just make homemade potato chips. 742 00:38:58.320 --> 00:39:00.519 Yeah, oh dude, you ever tried the homemade potato chips 743 00:39:00.559 --> 00:39:01.920 from BUCkies fun? 744 00:39:01.960 --> 00:39:03.719 Oh, I'm in like in your own like in your 745 00:39:03.719 --> 00:39:05.920 own cast iron, like you make them yourself. But you 746 00:39:05.920 --> 00:39:08.199 know you're talkingbout like yeah, the kettle chips and shit too, Oh. 747 00:39:08.079 --> 00:39:09.079 My god, Bucky chips. 748 00:39:09.159 --> 00:39:12.719 Dude, it's different. It's a different food. Oh no, it's 749 00:39:12.719 --> 00:39:13.320 just cook different. 750 00:39:13.320 --> 00:39:16.119 Now, Look a kettle chip versus a late or pringles 751 00:39:16.360 --> 00:39:19.079 how about that. Let's compare that apple to fucking apple, 752 00:39:19.480 --> 00:39:21.679 a kettle chip versus a pringle chip. 753 00:39:21.800 --> 00:39:24.480 That's two different types of whole food. 754 00:39:24.239 --> 00:39:27.199 Dog right, right, But I mean, I will say, at 755 00:39:27.239 --> 00:39:30.599 least doritos looks like a tortilla, you know what I mean? 756 00:39:31.400 --> 00:39:34.440 That's fair, But like nobody's eating a dorito thinking mmm, 757 00:39:34.599 --> 00:39:38.039 the all natural corn like no, you know, damn good 758 00:39:38.039 --> 00:39:41.159 and well, you're putting chemicals and cardboard into your body 759 00:39:41.159 --> 00:39:42.079 and you're doing that free. 760 00:39:42.320 --> 00:39:43.519 You know you're willingly doing this? 761 00:39:43.679 --> 00:39:48.920 Sure, sure, this was This was marketed as a all natural, 762 00:39:49.199 --> 00:39:52.320 more healthy way of doing things in the nineties. 763 00:39:52.400 --> 00:39:53.199 Check that out. 764 00:39:53.440 --> 00:39:57.039 Until you get here where it says. Alestra, which was 765 00:39:57.159 --> 00:40:00.360 found in pringles and later in Fredo lay prop, like 766 00:40:00.480 --> 00:40:04.199 ruffles and dorito's, was burdened by a nagging problem. The 767 00:40:04.280 --> 00:40:08.199 miraculous fat molecule gave a percentage of consumer's stomach cramps, 768 00:40:08.320 --> 00:40:11.719 loose bowel movements, and diarrhea. It also led to the 769 00:40:11.800 --> 00:40:15.199 coining of phrases not normally associated with snack foods, like 770 00:40:15.920 --> 00:40:21.000 oh God, fecal urgency and anal leakage. 771 00:40:22.559 --> 00:40:26.360 Fecal urgency and keep in mind everything that was just 772 00:40:26.440 --> 00:40:29.800 named is owned by Pepsi Co and was during this 773 00:40:29.920 --> 00:40:32.679 time as well. So let's go ahead and play a 774 00:40:32.719 --> 00:40:35.639 little a little YouTube video, because Jonathan, I'll be honest, 775 00:40:35.679 --> 00:40:39.079 I didn't know what Olestra was or Olean. I think 776 00:40:39.199 --> 00:40:41.199 once you see the name brand, you might be like, Okay, 777 00:40:41.280 --> 00:40:43.320 that rings a bell to me. But what it was 778 00:40:43.360 --> 00:40:45.719 made from is something that you and I have talked 779 00:40:45.719 --> 00:40:48.519 about so many times, as far as something that should 780 00:40:48.559 --> 00:40:51.519 never be ingested into the human body in the way 781 00:40:51.559 --> 00:40:52.039 that it is. 782 00:40:52.519 --> 00:40:53.559 Let's just go ahead and check it out. 783 00:40:58.159 --> 00:41:01.679 I remember the day came to our phone just before 784 00:41:01.719 --> 00:41:08.719 harvest time. He introduced himself. We talked so and he 785 00:41:08.760 --> 00:41:12.320 told me about something never been done before. How soybeans 786 00:41:12.400 --> 00:41:14.159 like mine we're now being used for a new kind 787 00:41:14.159 --> 00:41:17.199 of cooking oil. It seems the folks who make Crisco 788 00:41:17.400 --> 00:41:20.880 had come up with oleen, an oil that finds up 789 00:41:20.880 --> 00:41:25.280 snacks without adding any fat or calories make them taste 790 00:41:25.280 --> 00:41:29.119 specially good. So I told him that sounds all right, 791 00:41:29.960 --> 00:41:32.000 And now I see what I'm part of, and it 792 00:41:32.079 --> 00:41:33.119 makes me feel good. 793 00:41:33.400 --> 00:41:37.079 Coming soon from the makers of Crisco, new fat free Olean. 794 00:41:37.159 --> 00:41:42.400 New fat free Olean from the makers of Crisco soybean oil. 795 00:41:43.480 --> 00:41:46.119 Yeah, that's not good. And by the way, the whole 796 00:41:46.639 --> 00:41:50.440 the whole marketing campaign against like fat or there was 797 00:41:50.480 --> 00:41:52.239 four fat free things. 798 00:41:53.000 --> 00:41:53.199 Dude. 799 00:41:53.280 --> 00:41:55.599 It was one of the biggest scams in history. Whenever 800 00:41:55.639 --> 00:41:57.559 people said, oh, you want to have fat free, No, 801 00:41:57.679 --> 00:42:01.599 fat is good for you. It's need right, it's the 802 00:42:01.800 --> 00:42:04.199 it's the carbs really that is the worst part for you. 803 00:42:04.280 --> 00:42:09.400 It's the sugar, which the carbs turns into sugar. Well yeah, 804 00:42:09.440 --> 00:42:12.679 I mean, or sugar turns into carbs. But it's like 805 00:42:12.760 --> 00:42:15.400 even empty carbs like breads and stuff. Yeah, that'll make 806 00:42:15.440 --> 00:42:15.840 you fat. 807 00:42:15.840 --> 00:42:18.480 But like, dude, the amount of sugars that are forced 808 00:42:18.519 --> 00:42:21.079 into foods that we eat that shouldn't even be there. 809 00:42:21.519 --> 00:42:23.239 And then you look at how your body does that 810 00:42:23.320 --> 00:42:25.840 and digest that. Why do we have such a high 811 00:42:25.840 --> 00:42:28.880 spike and diabetics why it's oh my god, it's. 812 00:42:28.800 --> 00:42:29.760 A horrible situation. 813 00:42:29.880 --> 00:42:32.480 Yeah, I mean, sugar is an addictive chemical and if 814 00:42:32.480 --> 00:42:35.760 they can keep you coming back, it's it's like nicotine, 815 00:42:35.800 --> 00:42:38.519 you know, it's like cocaine. It's like all this shit. 816 00:42:39.920 --> 00:42:43.360 Pepsi has more sugar than coke. Should I mention that 817 00:42:43.440 --> 00:42:43.920 as well? 818 00:42:44.400 --> 00:42:47.960 That's actually surprising cuz I know coke some syrup shit. 819 00:42:48.800 --> 00:42:52.840 Yeah, so Pepsi has thirteen teaspoons per can, Coke has twelve. 820 00:42:53.480 --> 00:42:55.360 Oh okay, I'm. 821 00:42:55.159 --> 00:42:57.519 Just saying it's got more of the addictive substance. 822 00:42:57.599 --> 00:42:59.840 Let's but anyway, So keep in mind, I Lestra, this 823 00:42:59.880 --> 00:43:01.480 is the whole big thing that was going down. 824 00:43:01.519 --> 00:43:04.000 This anal leakage, all. 825 00:43:03.800 --> 00:43:06.599 Sponsored by the PepsiCo through Free Doo lay and all 826 00:43:06.599 --> 00:43:07.320 their subsidiaries. 827 00:43:07.360 --> 00:43:07.960 Let's keep going. 828 00:43:08.400 --> 00:43:11.719 Alustrous origins date back to nineteen sixty eight, when Procter 829 00:43:11.840 --> 00:43:16.280 and Gamble researchers were investigating fats that premature infants might 830 00:43:16.320 --> 00:43:19.400 be able to tolerate more easily over time. They found 831 00:43:19.440 --> 00:43:22.199 that attaching an increased number of fatty acids to the 832 00:43:22.280 --> 00:43:27.280 sorbitol molecule rendered the fats unable to pass through the 833 00:43:27.400 --> 00:43:32.280 mucous membrane of the intestine and were therefore totally indigestible. 834 00:43:32.800 --> 00:43:37.079 Because sorbitol was expensive, researchers substituted sucrose and combined it 835 00:43:37.119 --> 00:43:41.920 with triglycerides with this quote unquote fake fat derived from 836 00:43:42.000 --> 00:43:45.239 cottonseed and soybean oils. They seem to have discovered the 837 00:43:45.239 --> 00:43:52.000 holy grail of satiety. Okay, okay, a greasy additive that 838 00:43:52.079 --> 00:43:55.800 provided flavor with zero calories, zero fat, and zero cholesterol. 839 00:43:57.039 --> 00:43:59.119 Yeah, doesn't just sounds so good. 840 00:43:59.280 --> 00:44:02.480 All that that, all the things, except for we found 841 00:44:02.519 --> 00:44:05.599 out that soy is really really bad or at least 842 00:44:05.679 --> 00:44:09.960 process soy is extremely bad for your body. And you know, 843 00:44:10.199 --> 00:44:12.559 it only took a few times of people claiming anal 844 00:44:12.639 --> 00:44:15.039 leakage before something went south with it. But you know, 845 00:44:15.599 --> 00:44:17.119 let's just read about what they say. 846 00:44:17.239 --> 00:44:19.719 Bro In my opinion, alchemy never went anywhere and the 847 00:44:19.800 --> 00:44:23.239 chip company found it. That's this is what it sounds like. 848 00:44:23.360 --> 00:44:27.159 I mean, you're messing with chemicals that are totally unnatural. 849 00:44:27.239 --> 00:44:31.920 You're pulling molecules from from soybeans, which soybean in and 850 00:44:31.960 --> 00:44:34.719 of itself. I mean, the reason why they use it 851 00:44:34.760 --> 00:44:37.440 is because it's so abundant, but also at the same time, 852 00:44:37.440 --> 00:44:40.440 it's because it's we're not supposed to be eating it, 853 00:44:40.679 --> 00:44:43.960 like soy. You shouldn't even eat soy because it has 854 00:44:44.800 --> 00:44:50.480 what is it, uh, the feminine gen it's dude and a. 855 00:44:50.519 --> 00:44:53.880 Mamae is okay, right, Like that's just soybean. Eating it 856 00:44:53.880 --> 00:44:56.280 in that form is one thing. Every so often process 857 00:44:56.320 --> 00:44:58.960 it down and when you process down to those oils 858 00:44:59.280 --> 00:45:00.760 and it's soy product. 859 00:45:01.199 --> 00:45:02.599 That's that's when it does that. 860 00:45:02.800 --> 00:45:05.480 In that process, it changed the molecular structure. 861 00:45:05.840 --> 00:45:08.239 I will say, I mess with some metamama, dude. That's 862 00:45:08.239 --> 00:45:09.920 some fucking bomb shit right there. 863 00:45:10.280 --> 00:45:11.960 But also, you don't sit there. You need a half 864 00:45:12.000 --> 00:45:12.840 pound of it either. 865 00:45:13.480 --> 00:45:16.719 I mean, I'll throw a microwaveable bag and you know, 866 00:45:16.800 --> 00:45:18.599 every so often me and my daughter will throw some 867 00:45:18.679 --> 00:45:22.320 salt on there. It's a good semi healthy snack. 868 00:45:22.719 --> 00:45:23.920 Right absolutely. 869 00:45:24.440 --> 00:45:26.599 But all right, so let's keep reading here because this 870 00:45:26.639 --> 00:45:28.840 is kind of where it takes its urn for the worst. 871 00:45:29.719 --> 00:45:33.400 For a public weaned on the idea that dietary fats 872 00:45:33.440 --> 00:45:36.840 were bad. Olestra caused a huge stir Free too lay, 873 00:45:36.960 --> 00:45:39.599 which marketed the chips under the Nay under the brand 874 00:45:39.719 --> 00:45:42.800 name called Wow, pushed the idea that the chips had 875 00:45:42.840 --> 00:45:45.840 just seventy five calories per serving, half the calories of 876 00:45:45.880 --> 00:45:48.679 the regular recipe and no fat instead of the ten 877 00:45:48.719 --> 00:45:53.679 grams typical of chips, that the snacks could conceivably create 878 00:45:53.800 --> 00:45:57.639 bathroom emergencies. Was relegated to late night talk showed jokes 879 00:45:58.000 --> 00:46:01.599 Procter and Gamble largely dismissed the claims, comparing the potential 880 00:46:01.639 --> 00:46:05.960 gastro intestinal distress of olestra to eating beans or broccoli, 881 00:46:06.480 --> 00:46:10.119 but broccoli had never been demonstrated to cause an orange 882 00:46:10.280 --> 00:46:15.000 yellow liquid to seep out of one's rear end the chasis. 883 00:46:16.000 --> 00:46:19.840 The FDA and Procter and Gamble were inundated with sixteen 884 00:46:19.920 --> 00:46:24.760 thy seven hundred complaints from customer consumers that products made 885 00:46:24.800 --> 00:46:30.679 with Olestra were giving them problems from flatulence to sustained underwear. 886 00:46:31.199 --> 00:46:34.440 A meeting, this is. 887 00:46:34.360 --> 00:46:37.239 Why the thousand cases dog. 888 00:46:38.000 --> 00:46:41.239 Russell brand, this is why nobody wears whitey tidies anymore. 889 00:46:41.360 --> 00:46:46.159 Is for fucking chips like this, but it says. A 890 00:46:46.199 --> 00:46:49.639 meeting of Washington's Center of Science and the Public Interest HAS, 891 00:46:50.840 --> 00:46:54.719 which had criticized Procter and Gamble for hyping elestra, featured 892 00:46:54.840 --> 00:46:59.239 video testimony of people afflicted by the molecule. One claimed 893 00:46:59.239 --> 00:47:02.920 the cramps of snacking were comparable to the early stages 894 00:47:02.960 --> 00:47:04.480 of labor. We've all been there. 895 00:47:05.079 --> 00:47:05.760 Oh my god. 896 00:47:05.840 --> 00:47:08.119 I mean, I wouldn't know what labor's like, but I mean, 897 00:47:08.519 --> 00:47:10.760 if she's been there, done that, and said that some 898 00:47:10.880 --> 00:47:13.320 soybean oil gave her those types of. 899 00:47:14.840 --> 00:47:16.519 Belly cramps, yo. 900 00:47:17.920 --> 00:47:21.679 Bro my. So whenever I was younger, my me and 901 00:47:21.760 --> 00:47:24.559 my brother and my sister, honestly all of us, we 902 00:47:24.599 --> 00:47:26.639 would all try and say, oh, my stomach hurts, I 903 00:47:26.679 --> 00:47:28.519 don't want to go to school, right, and my mom 904 00:47:28.840 --> 00:47:30.920 just kept on saying, no, you're going, No, you're going. 905 00:47:31.079 --> 00:47:34.400 She knew that it was just what every kid does, 906 00:47:34.440 --> 00:47:36.320 and they lie and say that they're not feeling good 907 00:47:36.400 --> 00:47:38.639 before they go to school. So one day, my mom 908 00:47:38.719 --> 00:47:40.800 decided to fuck with me and my brother because we 909 00:47:40.800 --> 00:47:43.039 were both saying that both of our stomachs hearted and 910 00:47:43.079 --> 00:47:46.880 we didn't want to go. We didn't want to go 911 00:47:46.960 --> 00:47:49.760 to school that day, and so she was like, Okay, 912 00:47:49.840 --> 00:47:52.039 y'all can stay home, and she played a fucking prank 913 00:47:52.119 --> 00:47:55.280 on us. And what happened was is that she gave 914 00:47:55.360 --> 00:47:58.320 us what we thought. We didn't know medicines back then. 915 00:47:58.400 --> 00:47:59.880 You know, you don't know what you're eating, you don't 916 00:47:59.880 --> 00:48:02.320 know like you don't know what a set of menifit is, 917 00:48:02.440 --> 00:48:03.159 or any of that shit. 918 00:48:03.320 --> 00:48:03.480 Right. 919 00:48:04.239 --> 00:48:06.639 Well, what she did was is we we thought that 920 00:48:06.679 --> 00:48:09.719 we were getting like a tombs or something along those lines. 921 00:48:09.920 --> 00:48:13.800 But she gave she gave each of us like, uh, 922 00:48:14.039 --> 00:48:14.599 what is. 923 00:48:14.519 --> 00:48:17.000 The pill that gives you something. 924 00:48:17.920 --> 00:48:21.480 It was basically a It gave us the squirts the 925 00:48:21.639 --> 00:48:24.719 entire day long and so and we only had one 926 00:48:24.800 --> 00:48:28.199 working bathroom, so we were constantly banging on the door 927 00:48:28.320 --> 00:48:31.639 all day long. I was like telling my brother get 928 00:48:31.679 --> 00:48:33.360 the fuck out. I mean, I wasn't saying fuck, but 929 00:48:33.400 --> 00:48:34.119 get out of there. 930 00:48:34.440 --> 00:48:35.000 I gotta go. 931 00:48:35.079 --> 00:48:37.920 And I'm pinching it. And dude, it was all day 932 00:48:38.320 --> 00:48:41.679 so where you know where we should have just gone 933 00:48:41.719 --> 00:48:44.039 to school and we wouldn't have had these problems, and honestly, 934 00:48:44.320 --> 00:48:46.679 it would have been a much easier day. My mom 935 00:48:46.719 --> 00:48:48.320 taught us a valuable lesson that day. 936 00:48:48.800 --> 00:48:52.239 Don't lie. Gave you laxatives, dude, Holy shit. 937 00:48:52.400 --> 00:48:55.400 Yep, gave us both. Dude, I'm talking about high dosages 938 00:48:55.440 --> 00:48:58.039 of laxatives. And and I think that it's talk like 939 00:48:58.079 --> 00:49:00.760 it's comparable to this where it says the early stages 940 00:49:00.800 --> 00:49:02.559 of labor. Dude, that was horrible. 941 00:49:03.280 --> 00:49:07.079 That's that's like child abuse. But I mean it fucking 942 00:49:07.159 --> 00:49:08.119 served its purpose. 943 00:49:08.519 --> 00:49:09.719 I mean, the nineties were. 944 00:49:09.840 --> 00:49:11.760 Never lied about one to stay home for school. 945 00:49:11.840 --> 00:49:13.960 Again, the nineties were a different time. 946 00:49:14.360 --> 00:49:16.119 You know, it fucking wor. 947 00:49:17.960 --> 00:49:20.519 But anyway, and in the nineties, you got these people 948 00:49:20.559 --> 00:49:22.000 calling in for anal leakage. 949 00:49:22.000 --> 00:49:24.960 I mean, apparently this was a rampant thing in the nineties. Yep, yep, 950 00:49:25.039 --> 00:49:26.519 kid got the super squirts. 951 00:49:26.800 --> 00:49:31.960 I mean, imagine imagine first of all, like having the 952 00:49:32.239 --> 00:49:35.639 guts to go and say that you have anal leakage 953 00:49:35.719 --> 00:49:39.880 in the first place, And imagine like attaching your anal 954 00:49:39.960 --> 00:49:44.039 leakage to automatically knowing that it's these kind of products, 955 00:49:44.400 --> 00:49:46.119 you know, and if you know how. 956 00:49:45.960 --> 00:49:49.039 Bad it had to be for them to fucking call in. 957 00:49:49.920 --> 00:49:54.079 Oh yeah, dude, Yeah, that's that's a real epidemic right there, dude. 958 00:49:54.079 --> 00:49:57.280 Anal leakage a yellowish orange liquid. 959 00:49:58.480 --> 00:50:00.960 Bro, Like, sixteen thousand people are the ones that had 960 00:50:01.119 --> 00:50:04.679 so much that they said, fuck it, we have to 961 00:50:04.760 --> 00:50:05.239 call in. 962 00:50:05.840 --> 00:50:08.159 There was probably hundreds of thousands that didn't call in 963 00:50:08.199 --> 00:50:11.159 and just like never mentioned it to anybody. These are 964 00:50:11.199 --> 00:50:14.400 the brave souls that said, yo. 965 00:50:13.280 --> 00:50:18.039 Enough bro. I mean, I guess I could understand the yellow, 966 00:50:18.320 --> 00:50:23.559 but orange orange in two I guess, so that is 967 00:50:24.199 --> 00:50:24.800 orange shit. 968 00:50:24.880 --> 00:50:26.800 Let's keep reading it. It's great. 969 00:50:27.000 --> 00:50:29.400 That's like carrots. You know, whenever you feed your baby carrots, 970 00:50:29.480 --> 00:50:31.760 that's what you'd see, you know, but like orange. That's 971 00:50:31.760 --> 00:50:33.559 the only way you would ever see orange in your shit, 972 00:50:33.639 --> 00:50:34.239 I think. 973 00:50:34.920 --> 00:50:37.679 Unless there's some chemicals that ain't supposed to be there. 974 00:50:38.840 --> 00:50:42.480 Big facts, all right, so, it says. Other experiences with 975 00:50:42.599 --> 00:50:46.280 Olestro were said to include the passing of orange yellow 976 00:50:47.239 --> 00:50:51.320 globules of oil, as well as difficulty wiping. 977 00:50:52.639 --> 00:50:57.199 Okay, oil was congealing in in their stomach, like oil 978 00:50:57.239 --> 00:51:00.639 and water don't mix. They were basically shitting oil balls 979 00:51:00.679 --> 00:51:02.079 out like it didn't digest. 980 00:51:02.360 --> 00:51:05.320 Oh my god, and having a hard time wiping. What 981 00:51:05.360 --> 00:51:07.119 does that mean? Having a hard time wiping? 982 00:51:07.199 --> 00:51:09.360 Is it like series you're trying to clean an oil spill? 983 00:51:10.719 --> 00:51:11.039 I have. 984 00:51:11.199 --> 00:51:12.119 I used to work offshore. 985 00:51:12.280 --> 00:51:14.280 Yeah, try doing that and you wrectum dog. 986 00:51:15.199 --> 00:51:17.280 It's like you just keep wiping, but it just it's 987 00:51:17.400 --> 00:51:19.199 it's still there and it keeps spreading. 988 00:51:19.199 --> 00:51:23.599 What the fuck fucking globules of oil? Okay, it says. 989 00:51:23.719 --> 00:51:27.599 The Center even shared a study commissioned by Freedo Lay 990 00:51:27.639 --> 00:51:31.599 which was meant to be confidential, that demonstrated anal oil 991 00:51:31.719 --> 00:51:35.320 leakage was experienced by three to nine percent of the 992 00:51:35.360 --> 00:51:40.679 study subjects. Underwear spotting was was present in five percent. 993 00:51:41.119 --> 00:51:45.119 A variety of gastro intestinal intestinal issues were observed in 994 00:51:45.239 --> 00:51:50.719 seven percent. The potential for leakage. Aside, Alestra overcame much 995 00:51:50.760 --> 00:51:54.679 of its bad bad publicity. Freedo Lay sold three hundred 996 00:51:54.679 --> 00:51:57.400 and forty seven million dollars in Wow chips in nineteen 997 00:51:57.519 --> 00:52:00.320 ninety eight alone. The fat free pringles were good for 998 00:52:00.360 --> 00:52:03.400 one hundred million that same year. It appeared that consumers 999 00:52:03.400 --> 00:52:06.760 were sufficiently enticed by a lower calorie option that they 1000 00:52:06.840 --> 00:52:09.880 wanted to see how Olestra would affect them firsthand. 1001 00:52:10.599 --> 00:52:13.880 Okay, so this is a beautiful example. Once again PepsiCo 1002 00:52:14.559 --> 00:52:18.760 saw what it was doing to people nine percent. Okay, 1003 00:52:18.800 --> 00:52:21.400 so like you basically had a basically a one in 1004 00:52:21.519 --> 00:52:25.360 ten shot of this drastically going horribly wrong for you, 1005 00:52:26.000 --> 00:52:27.760 and they said, fuck it, run that bitch anyway. 1006 00:52:27.920 --> 00:52:29.440 It's on them if they want to buy it or not. 1007 00:52:29.519 --> 00:52:31.199 That's one hundred percent what just happened. 1008 00:52:31.360 --> 00:52:34.000 Which, if you really think about it, all right, those 1009 00:52:34.039 --> 00:52:38.159 people that were having anal leakage and difficulty wiping and everything, 1010 00:52:38.559 --> 00:52:41.280 those people were probably the lucky ones because at least 1011 00:52:41.320 --> 00:52:43.400 their body was secreting it and getting rid of it. 1012 00:52:43.840 --> 00:52:47.320 Yes, yes, Jonathan, it wasn't sticking to the sides it 1013 00:52:47.360 --> 00:52:51.280 wasn't causing blockages, It wasn't clogging, yes, one hundred percent. 1014 00:52:52.199 --> 00:52:55.000 Well it says, oh, did you want to play that video? 1015 00:52:55.000 --> 00:52:56.000 You want me to just keep reading? 1016 00:52:56.039 --> 00:52:56.440 You know what? 1017 00:52:56.559 --> 00:52:58.559 I actually didn't play this video when I scrolled down 1018 00:52:58.599 --> 00:53:00.559 the article earlier. I want to check it out because 1019 00:53:00.559 --> 00:53:03.719 I remember that bag the tostitos. Wow yo, we had 1020 00:53:03.760 --> 00:53:06.880 those in my house at one point. That confirms it. Now, 1021 00:53:06.920 --> 00:53:09.960 I don't remember any kind of orange globule anal leakage, 1022 00:53:09.960 --> 00:53:13.599 but I mean it's also been many a moon since then, 1023 00:53:13.679 --> 00:53:14.239 so I don't know. 1024 00:53:14.320 --> 00:53:15.159 Let's check it out. 1025 00:53:15.320 --> 00:53:17.840 This is a Lay's Wow ad from nineteen ninety nine. 1026 00:53:17.840 --> 00:53:20.519 Americans take a difference between Lays wowd potato chips and 1027 00:53:20.559 --> 00:53:21.559 their famite chips. 1028 00:53:21.840 --> 00:53:22.639 Let's find out. 1029 00:53:22.840 --> 00:53:24.840 You know, the factory only had the calary. 1030 00:53:25.400 --> 00:53:27.360 Oh here's record. 1031 00:53:28.000 --> 00:53:29.800 These taste as good as my regular chips. 1032 00:53:31.159 --> 00:53:31.400 Taste. 1033 00:53:31.440 --> 00:53:32.199 Me. 1034 00:53:32.519 --> 00:53:36.159 Sort of puts the whole breathing into perspective. Huh, fish 1035 00:53:36.199 --> 00:53:41.480 and chips, Hey, ladies, la dream Yeah, just wow chips 1036 00:53:41.480 --> 00:53:42.719 and all these great varieties. 1037 00:53:42.880 --> 00:53:44.159 Just try to taste the difference. 1038 00:53:47.840 --> 00:53:49.320 Just try to taste the difference. 1039 00:53:51.519 --> 00:53:51.920 Wow. 1040 00:53:52.239 --> 00:53:54.360 You remember that actor? I remember she was in a 1041 00:53:54.400 --> 00:53:56.320 lot of movies in the nineties. I don't know about 1042 00:53:56.360 --> 00:53:56.840 her name. 1043 00:53:56.760 --> 00:53:58.679 And a lot she was in a bunch of Disney 1044 00:53:58.719 --> 00:54:00.679 movies and she was on TV shows a lot. 1045 00:54:00.800 --> 00:54:02.639 She just kind of fell off there though, didn't she. 1046 00:54:03.320 --> 00:54:07.239 Yeah, But anyway, Yeah, it's like, and you know what's 1047 00:54:07.239 --> 00:54:09.840 funny too looking at these wows, like, Okay, they got 1048 00:54:09.920 --> 00:54:11.679 rid of the wow, but they still have debaked. It 1049 00:54:11.679 --> 00:54:13.559 makes me want to look into the bake chips a 1050 00:54:13.599 --> 00:54:14.519 little bit more now. 1051 00:54:15.440 --> 00:54:17.880 Yeah, one hundred percent, dude. 1052 00:54:18.079 --> 00:54:20.079 So it goes on to say Procter and Gamble had 1053 00:54:20.159 --> 00:54:23.480 high hopes for Olestra, projecting one billion dollars in sales 1054 00:54:23.519 --> 00:54:26.960 in two thousand and eventually an entire line of Olestra 1055 00:54:27.039 --> 00:54:30.519 and fuse goods like salad dressings and desserts. But two 1056 00:54:30.639 --> 00:54:35.159 years after its explosively profitable debut, sales were just half that, 1057 00:54:35.599 --> 00:54:38.719 and only a few other companies like Utts and Hers, 1058 00:54:38.840 --> 00:54:42.400 used Olestra in their products. Even after the FDA removed 1059 00:54:42.400 --> 00:54:45.599 the label warning uh warning requirement in two thousand and three, 1060 00:54:45.800 --> 00:54:49.280 consumers weren't finding runny stool all that appetizing. 1061 00:54:50.360 --> 00:54:52.400 So let's just keep that in mind. 1062 00:54:52.960 --> 00:54:56.079 The people now knew that this was a thing, so 1063 00:54:56.199 --> 00:54:58.960 much so that like they just stopped buying it. The 1064 00:54:59.039 --> 00:55:03.079 FDA continue didn't removed the warning label off of them. 1065 00:55:03.559 --> 00:55:06.360 They finally got paid enough, they got lobbied enough to 1066 00:55:06.760 --> 00:55:09.880 remove the warning label, and people still didn't buy them 1067 00:55:09.920 --> 00:55:11.840 because it was just known that this was a shit 1068 00:55:11.960 --> 00:55:13.239 product pun intended. 1069 00:55:13.480 --> 00:55:17.559 Literally. Fredo Lay renamed their Wow chips to Ruffel's Light 1070 00:55:17.719 --> 00:55:20.320 and Derrito's Light in two thousand and four. In two 1071 00:55:20.360 --> 00:55:22.760 thousand and nine, Procter and Gamble made a Lestra, an 1072 00:55:22.760 --> 00:55:26.440 additive and eco friendly paints and lubricants. What. 1073 00:55:27.519 --> 00:55:29.719 Yeah, that's the same shit that they were trying to 1074 00:55:29.719 --> 00:55:33.880 put in their foods Now, it's used in paints and lubes. 1075 00:55:34.360 --> 00:55:37.880 So you see the power of like renaming and remarketing, 1076 00:55:38.199 --> 00:55:41.719 because you would you went from Wow, which at any 1077 00:55:41.800 --> 00:55:44.079 time anybody would see that, you know, the wow word 1078 00:55:44.159 --> 00:55:48.000 with the exclamation point. It was like an instant reminder 1079 00:55:48.079 --> 00:55:50.960 of wow, I got a run to the shitter. And 1080 00:55:51.039 --> 00:55:54.440 then they they named it to Light, which that obviously 1081 00:55:54.480 --> 00:55:55.760 didn't stick around very long either. 1082 00:55:56.599 --> 00:55:58.000 One hundred percent, dude. 1083 00:55:58.800 --> 00:56:01.079 Now, let's talk a little little bit about that whole 1084 00:56:01.119 --> 00:56:06.280 Indian potato situation here, because this is this is how 1085 00:56:06.320 --> 00:56:09.079 interesting this is. I want you to see the I 1086 00:56:09.119 --> 00:56:11.840 want you to read the title of this article, and 1087 00:56:11.840 --> 00:56:13.599 then i want you to look at that date, and 1088 00:56:13.639 --> 00:56:15.599 then I'm gonna click one over and i want you 1089 00:56:15.639 --> 00:56:18.760 to see the return time on how fast this played out. 1090 00:56:19.000 --> 00:56:21.760 Let's just talk. This one is a business insider article. 1091 00:56:21.840 --> 00:56:23.159 Let's just read those things real quick. 1092 00:56:23.280 --> 00:56:25.440 This is a business insider out of India. But it 1093 00:56:25.519 --> 00:56:28.840 says the one hundred and seventy seven billion dollars, our 1094 00:56:28.920 --> 00:56:32.119 billion dollar owner of Lay's Chips is suing small time 1095 00:56:32.239 --> 00:56:35.320 Indian farmers for growing a type of potato it claims 1096 00:56:35.440 --> 00:56:36.440 exclusive rights over. 1097 00:56:37.360 --> 00:56:40.440 Okay, and that date that is April twenty sixth of 1098 00:56:40.480 --> 00:56:43.639 twenty nineteen. Correct, yes, all right, go ahead and read 1099 00:56:43.679 --> 00:56:46.119 this is a CNN business Go read the title, and 1100 00:56:46.159 --> 00:56:46.679 let's look at the. 1101 00:56:46.679 --> 00:56:51.559 Date Pepsi Coo drops lawsuit against Indian farmers over potatoes 1102 00:56:51.679 --> 00:56:52.719 used in Lays chips. 1103 00:56:53.679 --> 00:56:55.800 That is May second, twenty nineteen. 1104 00:56:56.039 --> 00:56:57.599 That's just a couple weeks later though. 1105 00:56:57.800 --> 00:57:01.719 April twenty sixth, or a week May nine. 1106 00:57:02.719 --> 00:57:08.079 So let's talk about the super fucking oopsie daisy that 1107 00:57:08.119 --> 00:57:11.280 Pepsi just almost did and then had to backtrack so 1108 00:57:11.440 --> 00:57:14.119 hard that they're now funding schools over there. 1109 00:57:14.599 --> 00:57:16.360 All right, let's sit into it. 1110 00:57:16.800 --> 00:57:21.800 All right, this should be pretty interesting, it says Pepsi Coo, 1111 00:57:21.960 --> 00:57:24.079 the one hundred and seventy seven billion dollar owner of 1112 00:57:24.079 --> 00:57:27.880 potato chips brand Lays, has sued a group of farmers 1113 00:57:27.920 --> 00:57:30.599 in India for growing a variety of potato that they 1114 00:57:30.679 --> 00:57:33.760 say they own the exclusive rights to the company is 1115 00:57:33.760 --> 00:57:36.800 seeking reparations of one hundred and forty three thousand dollars 1116 00:57:36.880 --> 00:57:41.000 each from four farmers accused of growing the fl dash 1117 00:57:41.079 --> 00:57:45.280 two two seven potato That bothers me. 1118 00:57:46.000 --> 00:57:47.960 That I was about to say. You understand, we just 1119 00:57:48.000 --> 00:57:52.679 had this conversation the other day. Can company's own entire 1120 00:57:52.719 --> 00:57:57.119 plant species? Yes they can. In fre Doo lay aka 1121 00:57:57.280 --> 00:58:00.360 Pepsi co has already proven that they can't. 1122 00:58:00.679 --> 00:58:04.599 Well, the thing is is that they can't own the 1123 00:58:04.719 --> 00:58:08.679 naturally growing thing. But if they manipulate the molecules molecules 1124 00:58:08.760 --> 00:58:11.440 and make their own type of plant, then you can 1125 00:58:11.440 --> 00:58:14.920 patent it. That's the difference, which clearly they did. I 1126 00:58:14.920 --> 00:58:17.920 mean the fl dash two two seven potato. 1127 00:58:17.719 --> 00:58:18.679 Like that's weird. 1128 00:58:19.360 --> 00:58:22.719 But it says the which Pepsi coost says it had 1129 00:58:22.760 --> 00:58:26.880 exclusive rights to in India since twenty sixteen, according to 1130 00:58:26.960 --> 00:58:31.199 legal documents submitted to a district court. And that's a 1131 00:58:31.679 --> 00:58:33.519 somewhere in India on April eleventh, and. 1132 00:58:35.199 --> 00:58:36.079 Good jar At. 1133 00:58:37.760 --> 00:58:43.119 Ahmed bad Yeah, Okay, good job, It says. PepsiCo is 1134 00:58:43.320 --> 00:58:47.440 India's largest processed grade potato buyer and amongst the first 1135 00:58:47.480 --> 00:58:49.880 companies to work with thousands of local farmers to grow 1136 00:58:49.880 --> 00:58:53.760 a specific protected variety of potatoes for it. In this instance, 1137 00:58:53.800 --> 00:58:57.199 we took judicial recourse against people who were illegally dealing 1138 00:58:57.239 --> 00:59:00.800 in our registered variety. Pepsi coost says it's given permission 1139 00:59:00.840 --> 00:59:04.239 to several hundred Indian farmers to grow the special potato before, 1140 00:59:04.719 --> 00:59:07.360 but not to the farmers in the lawsuit. Two of 1141 00:59:07.360 --> 00:59:12.199 the farmers are named full Shonde kotschwah wah some shit 1142 00:59:13.280 --> 00:59:19.920 and Suresh koch shaw waw waw whatever, both near the 1143 00:59:19.920 --> 00:59:23.679 city of Lisa in the northwestern region of Guja Rad 1144 00:59:25.079 --> 00:59:29.559 Yeah all right, it says. The PepsiCo owns Lay's Chips 1145 00:59:29.599 --> 00:59:32.960 as well as Gatorade and Quaker Oats. PepsiCo says the 1146 00:59:33.679 --> 00:59:38.400 growing of FL two OHO two seven potato without permission 1147 00:59:38.480 --> 00:59:41.559 is a rights infringement under section sixty four of the 1148 00:59:41.599 --> 00:59:44.760 Protection of Plant Varieties and Farmers Rights Acts two thousand 1149 00:59:44.760 --> 00:59:48.360 and one. Lawyers, activists and farmers unions have rallied to 1150 00:59:48.400 --> 00:59:51.360 the farmer's defense. More than one hundred and ninety activists 1151 00:59:51.440 --> 00:59:54.800 penned a joint letter to the Indian Department of Agriculture 1152 00:59:55.000 --> 00:59:58.280 opposing the false and untenable lawsuit from the food and 1153 00:59:58.360 --> 01:00:02.880 drink behemoth. Indian Today wrote PepsiCo also owns brands such 1154 01:00:02.920 --> 01:00:05.880 as ok I already read that, getaad Quaker Roads and whatever. 1155 01:00:07.000 --> 01:00:10.599 Activist activists are also raising legal aid to help the 1156 01:00:10.639 --> 01:00:14.480 farmers fight the case. One of the signatories, Capill Shah 1157 01:00:15.079 --> 01:00:21.199 of advocacy group Jatan, told CNN Pepsi COO's actions were 1158 01:00:21.360 --> 01:00:25.280 against food sovereignty and the sovereignty of the nation. We 1159 01:00:25.360 --> 01:00:27.679 will fight it out no matter how big the company is. 1160 01:00:27.880 --> 01:00:31.679 Shaw said Pepsi has made a huge mistake. The case 1161 01:00:31.719 --> 01:00:37.159 will be heard in ahmed Medabad District Court on Friday. 1162 01:00:37.400 --> 01:00:40.079 Pepsiico did not immediately respond to a request for comment 1163 01:00:40.079 --> 01:00:41.079 from Business Insider. 1164 01:00:41.960 --> 01:00:46.679 Okay, so Pepsi is saying, hey, y'all are dealing in 1165 01:00:46.880 --> 01:00:48.239 our merchandise. 1166 01:00:48.599 --> 01:00:49.360 We own the. 1167 01:00:49.400 --> 01:00:52.280 Entire rights to that breed of potato, and the fact 1168 01:00:52.280 --> 01:00:55.119 that you even have it growing on your land without 1169 01:00:55.159 --> 01:00:57.719 our permission means that we're going to come over here 1170 01:00:57.760 --> 01:01:00.239 and we're going to give you the SmackDown. 1171 01:00:59.800 --> 01:01:02.079 To the tune of how much was that again? One 1172 01:01:02.159 --> 01:01:03.880 hundred and seventy three thousand? 1173 01:01:03.960 --> 01:01:06.400 Oh, I'm sorry, one hundred and forty three thousand apiece 1174 01:01:06.920 --> 01:01:09.639 from fucking Indian potato farmers. 1175 01:01:09.719 --> 01:01:10.079 Dude. 1176 01:01:10.679 --> 01:01:13.320 Yeah, it's kind of a dick move, especially. I mean, dude, 1177 01:01:13.320 --> 01:01:15.719 India is a third world country, isn't it. 1178 01:01:15.840 --> 01:01:17.719 Certain parts of it are really nice, certain parts of 1179 01:01:17.760 --> 01:01:19.840 it are really bad. It's kind of a weird mixing 1180 01:01:19.880 --> 01:01:21.039 pot of everything. 1181 01:01:21.440 --> 01:01:23.840 Right, right, But one hundred and forty three thousand dollars 1182 01:01:23.920 --> 01:01:26.960 and I'm pretty sure, Oh, I mean, what is what 1183 01:01:27.039 --> 01:01:28.760 is their coin worth? Is it? It's got to be 1184 01:01:28.840 --> 01:01:30.079 less than the American dollar? 1185 01:01:30.159 --> 01:01:31.199 Right, I'll put it like. 1186 01:01:31.159 --> 01:01:33.360 This, who wants to be a millionaire? At one point 1187 01:01:33.400 --> 01:01:35.159 in time was like nine million rupees? 1188 01:01:36.239 --> 01:01:37.840 So like it's like. 1189 01:01:37.840 --> 01:01:40.039 A nine to one ratio, kind of like the paso. 1190 01:01:40.400 --> 01:01:42.440 I would assume a little bit better than the paso, 1191 01:01:42.559 --> 01:01:45.199 but like it's under ours a bit. So yeah, going 1192 01:01:45.199 --> 01:01:48.480 off of that, we're talking about what just under a million. 1193 01:01:48.199 --> 01:01:50.599 Apiece in rupees. 1194 01:01:51.199 --> 01:01:54.079 Yeah, that would definitely put them out of business. 1195 01:01:54.159 --> 01:01:56.519 No shit, right, sell the whole farm and all of that. 1196 01:01:56.800 --> 01:01:58.960 One week later, And by the way, I do want 1197 01:01:58.960 --> 01:02:02.119 to mention before we reach this, it took like three 1198 01:02:02.599 --> 01:02:05.679 whole pages of me scrolling down to find one article 1199 01:02:05.719 --> 01:02:10.440 about the actual actions of Pepsi in the knee jerk 1200 01:02:10.519 --> 01:02:13.679 in the moment. Of every article I could find was 1201 01:02:13.679 --> 01:02:17.440 about them recanting and how they're sorry and how Pepsi 1202 01:02:17.519 --> 01:02:20.920 is a good cultural company and they care about the 1203 01:02:20.960 --> 01:02:24.400 culture and the heritage of their people and all this shit. 1204 01:02:24.800 --> 01:02:26.960 It's a three pages for me to find a business 1205 01:02:26.960 --> 01:02:29.880 insider to show me what their official stance was in 1206 01:02:29.920 --> 01:02:33.159 the moment. And so now this is one of two 1207 01:02:33.320 --> 01:02:37.960 CNN articles. This one was released April twenty sixth. This 1208 01:02:38.000 --> 01:02:42.320 one was released May till a second, Like they jumped 1209 01:02:42.360 --> 01:02:45.119 on it so fast and doubled down to let all 1210 01:02:45.199 --> 01:02:48.039 the news know that Pepsi has settled and it's a 1211 01:02:48.039 --> 01:02:48.679 dead issue. 1212 01:02:48.760 --> 01:02:50.360 Bro let's go ahead and read about. 1213 01:02:50.159 --> 01:02:52.840 This literally a week later. Well, this is the week 1214 01:02:53.079 --> 01:02:56.440 before they figured it out out. But it says Pepsigo 1215 01:02:56.480 --> 01:02:59.519 has offered to stop pursuing four small farmers in India 1216 01:02:59.559 --> 01:03:02.800 it accused of illegally growing a variety of potatoes registered 1217 01:03:02.840 --> 01:03:06.000 for exclusive use in its lays chips. The company's Indian 1218 01:03:06.079 --> 01:03:10.039 subsidiary filed lawsuits against the farmers earlier this month. They 1219 01:03:10.079 --> 01:03:12.480 were heard by a court in the Indian state of 1220 01:03:12.840 --> 01:03:16.360 Guja rot on Friday, when a lawyer for Pepsi Co 1221 01:03:16.760 --> 01:03:20.840 offered to drop the case provided the farmers join thousands 1222 01:03:20.880 --> 01:03:24.599 of others in the company's authorized cultivation program. That was 1223 01:03:24.639 --> 01:03:27.239 a discussion that happened in our court today, a Pepsi 1224 01:03:27.360 --> 01:03:31.320 spokesperson told CNN. We told them, why don't you join 1225 01:03:31.360 --> 01:03:34.719 our program and we will provide seeds. Either join us 1226 01:03:34.840 --> 01:03:37.599 or grow other potatoes. That way, we are willing to 1227 01:03:37.679 --> 01:03:41.159 let go of the case. A lawyer for the farmers 1228 01:03:41.199 --> 01:03:43.599 has asked for time to consider the offer. The next 1229 01:03:43.639 --> 01:03:45.519 court hearing is due June twelfth. 1230 01:03:47.000 --> 01:03:49.719 So basically, if you can't beat them, join them type 1231 01:03:49.719 --> 01:03:52.599 of situation. And remember that they talked about earlier the 1232 01:03:52.639 --> 01:03:55.719 seed trading that happens, and that's a very normal thing, 1233 01:03:55.760 --> 01:03:58.679 by the way, especially for farming communities. You do that 1234 01:03:58.760 --> 01:04:01.239 so that you don't over you remember were talking about 1235 01:04:01.239 --> 01:04:04.559 dominant traits. Yeah, right, and how plant husbandry is a 1236 01:04:04.599 --> 01:04:07.320 real thing. It is very common for you to trade 1237 01:04:07.320 --> 01:04:10.159 certain seeds with your neighbors to cross pollenate to grow 1238 01:04:10.239 --> 01:04:13.960 better types of plants for everybody involved. Like, as we 1239 01:04:14.039 --> 01:04:18.199 said before, rising tide ress all ships, especially. 1240 01:04:17.599 --> 01:04:19.840 In a rural farming community. 1241 01:04:20.559 --> 01:04:23.800 So the fact that some seeds were mixed in the 1242 01:04:23.800 --> 01:04:25.800 bunch and they were growing some of these potatoes that 1243 01:04:25.800 --> 01:04:30.000 they weren't supposed to or whatever whatever for farmers, and 1244 01:04:30.039 --> 01:04:32.880 they were trying to chop them off this much. Then 1245 01:04:32.920 --> 01:04:35.079 all of a sudden, like, hey, why don't we just 1246 01:04:35.159 --> 01:04:37.639 license your farm and this could be the way we 1247 01:04:37.679 --> 01:04:37.920 do this. 1248 01:04:38.440 --> 01:04:38.599 Yo. 1249 01:04:38.679 --> 01:04:41.679 Why wasn't that your position the first go round? Why 1250 01:04:41.719 --> 01:04:44.440 did it take court cases? And you realizing that the 1251 01:04:44.519 --> 01:04:48.320 local farmers would rather just sell out all these other farmers, 1252 01:04:48.400 --> 01:04:52.679 dude that were already growing pepsi shit, They basically told 1253 01:04:52.719 --> 01:04:56.079 pepsi to kick rocks. All of these local farmers said, Yo, 1254 01:04:56.079 --> 01:04:58.039 if you're gonna fuck them over for doing something that 1255 01:04:58.079 --> 01:05:01.079 we do, we'll just stop rowing your potatoes. 1256 01:05:02.239 --> 01:05:03.960 We'll just we'll do that. 1257 01:05:03.960 --> 01:05:06.480 That's a massive spot where a lot of their potatoes 1258 01:05:06.480 --> 01:05:09.360 are grown. For the Freedo La company. If they would 1259 01:05:09.400 --> 01:05:11.280 have lost that, that would have set them back, not 1260 01:05:11.480 --> 01:05:14.840 just a little bit, so they thought, hey, hey, it's 1261 01:05:14.880 --> 01:05:17.199 easier to play ball, right, I mean, we just got 1262 01:05:17.239 --> 01:05:19.440 rid of the whole anal leakage situation just a couple 1263 01:05:19.480 --> 01:05:23.039 of years ago. We really don't need a whole cultural 1264 01:05:23.119 --> 01:05:28.199 diversity issue, especially with India right now, bricks anybody, And 1265 01:05:28.239 --> 01:05:31.199 we already know how Pepsi feels about another nation, Russia 1266 01:05:31.320 --> 01:05:34.440 a part of bricks, So it makes sense that Pepsi, 1267 01:05:34.519 --> 01:05:37.320 being the Commi country that it is, is all about 1268 01:05:37.360 --> 01:05:40.400 just hey, let's handle this quietly so business can continue 1269 01:05:40.440 --> 01:05:41.119 as usual. 1270 01:05:41.840 --> 01:05:44.679 So yeah, of course they just did what they had 1271 01:05:44.719 --> 01:05:46.400 to do on this one, you know. 1272 01:05:46.639 --> 01:05:48.760 And this is the reason why I had I take 1273 01:05:48.800 --> 01:05:52.599 so many supplements, dude. Like it's constantly, like I take 1274 01:05:53.039 --> 01:05:56.119 spiralina every day, which is like one of the best 1275 01:05:56.159 --> 01:06:01.519 ways to be able to It's basically derived from like algae, 1276 01:06:01.840 --> 01:06:04.440 and it's really good for your gut health and it, 1277 01:06:04.559 --> 01:06:06.719 you know, gives you good bacteria, kills a lot of 1278 01:06:06.719 --> 01:06:09.239 the bad bacteria and stuff. And I actually just bought 1279 01:06:09.280 --> 01:06:12.599 this this other stuff that I hear so many people 1280 01:06:12.639 --> 01:06:15.039 talking about I just and we're not marketing by any 1281 01:06:15.119 --> 01:06:17.239 means for this. It's just like certain supplements I like 1282 01:06:17.280 --> 01:06:19.239 telling others if I find a good one or whatever. 1283 01:06:19.639 --> 01:06:24.320 But have you ever heard of she legit, she legit, 1284 01:06:24.480 --> 01:06:27.559 she legit. It's a s H I L A J 1285 01:06:27.800 --> 01:06:28.039 I T. 1286 01:06:29.079 --> 01:06:29.719 I have none. 1287 01:06:29.880 --> 01:06:32.880 It's basically a resin that's found in the Hemalayan mountains. 1288 01:06:33.440 --> 01:06:36.280 And dude, it has so many but it's it's a resin, 1289 01:06:36.400 --> 01:06:39.079 so you take it. They give you like this basically 1290 01:06:39.239 --> 01:06:42.800 like this popsicle stick, and you scoop it and then 1291 01:06:42.840 --> 01:06:44.880 you like mix it into your coffee or your tea 1292 01:06:44.960 --> 01:06:47.880 or whatever. Dude, it has so many good benefits. But 1293 01:06:48.119 --> 01:06:50.559 the thing is, I mean it helps, like you know, 1294 01:06:50.719 --> 01:06:55.800 slow or prevent Alzheimer's. It raises testosterone. It treats chronic fatigue, 1295 01:06:55.880 --> 01:06:58.280 so kind of get rid of that laziness and shit 1296 01:06:58.400 --> 01:07:02.320 like that, slows your aging and deduces altitude sickness, treats 1297 01:07:02.360 --> 01:07:03.280 iron deficiency. 1298 01:07:03.440 --> 01:07:07.079 Research into this Himalayan resin, dude, it's like me, do 1299 01:07:07.079 --> 01:07:08.039 you mean like shelac? 1300 01:07:09.519 --> 01:07:13.079 I mean, I don't know, but it's like, uh, it's 1301 01:07:13.320 --> 01:07:14.800 I don't even know what I would compare it to. 1302 01:07:15.039 --> 01:07:19.320 I guess like it's a yeah, it's just a resin. 1303 01:07:19.400 --> 01:07:21.639 It's like a sticky resin and you just take like 1304 01:07:21.639 --> 01:07:24.119 a little scoopful. Anyway, the reason I even bring that 1305 01:07:24.239 --> 01:07:27.239 up is because we're so consumed with eating all this 1306 01:07:27.320 --> 01:07:30.559 bullshit that is so terrible for you. And if you 1307 01:07:31.079 --> 01:07:33.920 have a hard time getting away from these shitty products 1308 01:07:33.960 --> 01:07:36.880 like me, then you might want to, you know, look 1309 01:07:36.920 --> 01:07:40.079 into certain supplements like she Legit and Sparrellina and shit 1310 01:07:40.199 --> 01:07:42.920 like that, because this stuff going into your gut is 1311 01:07:43.000 --> 01:07:46.440 terrible for you. It's literally designed to sedate you. As 1312 01:07:46.519 --> 01:07:49.679 Rob Deerdeck talked to, Rob Deerdeck said that actually he goes, 1313 01:07:49.760 --> 01:07:52.519 I love taco Bell, but it's designed to sedate you. 1314 01:07:53.159 --> 01:07:55.719 And it's like, you know, all these fucking things. It's like, 1315 01:07:56.079 --> 01:07:57.400 you know, I get it. You want to you want 1316 01:07:57.400 --> 01:07:59.519 to sit at home watching the game or whatever, pull 1317 01:07:59.599 --> 01:08:02.880 out a back of Lays and drink of pepsi or whatever. 1318 01:08:02.920 --> 01:08:05.880 It's like everybody wants the blue pill from time to time. 1319 01:08:06.000 --> 01:08:08.159 Just know that what you're doing is poisoning yourself, and 1320 01:08:08.199 --> 01:08:09.719 if you want to be able to step away from that, 1321 01:08:09.760 --> 01:08:13.239 then you got to be looking into certain alternatives that 1322 01:08:13.280 --> 01:08:15.800 will combat to all of that negativity that's going into 1323 01:08:15.800 --> 01:08:17.399 your body. So that's why I bring those up. 1324 01:08:17.479 --> 01:08:21.000 Greed agreed, and again that is why Pepsi, being the 1325 01:08:21.079 --> 01:08:25.239 communist country, communist company, excuse me that it is, it's 1326 01:08:25.319 --> 01:08:28.680 trying to push that lethargic slowing down of everything in 1327 01:08:28.720 --> 01:08:31.479 your body. That's why they're pumping horrible ingredients. They could 1328 01:08:31.560 --> 01:08:35.239 choose good ingredients. They have the money, they have the infrastructure. 1329 01:08:35.479 --> 01:08:38.680 They at one time had the seventh largest navy on Earth, like, 1330 01:08:38.720 --> 01:08:42.560 they have the means to make these things happen. They 1331 01:08:42.760 --> 01:08:46.520 choose to buy a whole chain of fast food restaurants 1332 01:08:46.560 --> 01:08:48.920 as a way to force people to buy their products, 1333 01:08:49.119 --> 01:08:52.279 because there's no way that pepsi could actually outdo coke 1334 01:08:52.399 --> 01:08:53.079 toe to toe. 1335 01:08:53.399 --> 01:08:56.760 So they have to buy KFC, Taco Bell, what was 1336 01:08:56.800 --> 01:08:57.279 another one? 1337 01:08:57.600 --> 01:09:01.880 Long John's too right, Long john so uh and W 1338 01:09:02.520 --> 01:09:04.359 because you always see like the Long Johns and A 1339 01:09:04.399 --> 01:09:06.359 and W kind of split thing. I think that's a 1340 01:09:06.359 --> 01:09:07.840 pepsi thing, isn't it. 1341 01:09:07.840 --> 01:09:08.119 It is? 1342 01:09:08.159 --> 01:09:10.319 Indeed, And so you had to buy all of these 1343 01:09:10.359 --> 01:09:13.600 fast food chains to force them to put pepsi in 1344 01:09:13.760 --> 01:09:17.359 their soft drink machines because you literally can't beat Coke 1345 01:09:17.439 --> 01:09:20.439 at their one game. Pepsi kind of went into the 1346 01:09:20.439 --> 01:09:23.680 diverse route. They went into the food and beverage industry. 1347 01:09:24.000 --> 01:09:26.840 Coca Cola has pretty much stayed just in the beverage industry, 1348 01:09:26.880 --> 01:09:30.359 because if you're really fucking good at something, why not 1349 01:09:30.600 --> 01:09:34.319 do that really fucking well, Pepsi tried to do, and 1350 01:09:34.399 --> 01:09:37.000 I mean that's not a bad strategy. Any economists will 1351 01:09:37.000 --> 01:09:39.600 tell you diversifying is the only way to move forward. 1352 01:09:39.920 --> 01:09:43.119 I understand this, but it also means that they suffered 1353 01:09:43.159 --> 01:09:46.159 in other regards. Now, this whole misstep with India, those 1354 01:09:46.279 --> 01:09:48.399 articles and the whole thing, the suing these farmers, that 1355 01:09:48.439 --> 01:09:49.439 was twenty nineteen. 1356 01:09:49.920 --> 01:09:51.920 They fucked up so bad that now. 1357 01:09:51.800 --> 01:09:56.640 In twenty twenty two, Reid, excuse me, Reuters wrote this 1358 01:09:56.840 --> 01:10:01.920 article Pepsi Co's biggest challenge when over millions of farmers 1359 01:10:01.920 --> 01:10:03.800 to regenerative agriculture. 1360 01:10:03.960 --> 01:10:05.920 This is happening in India. Let's go ahead and read 1361 01:10:05.960 --> 01:10:06.399 about this. 1362 01:10:07.119 --> 01:10:10.319 PepsiCo is known for many things, so to pop Super 1363 01:10:10.319 --> 01:10:13.600 Bowl ads, It's decades long rivalry with Coca Cola to 1364 01:10:13.680 --> 01:10:16.399 name but a few. Now, the two hundred and thirty 1365 01:10:16.399 --> 01:10:20.039 five billion dollar valued company has a challenge of a 1366 01:10:20.039 --> 01:10:23.640 different order of magnitude on its hands. In an eye 1367 01:10:23.800 --> 01:10:27.479 raising move, the US Food and beverage giant last year 1368 01:10:27.520 --> 01:10:32.279 pledged to quote unquote spread regenerative farming across seven million 1369 01:10:32.319 --> 01:10:35.039 acres by the end of the decade, equal to its 1370 01:10:35.199 --> 01:10:40.039 entire agricultural footprint, and to sustainably source one hundred percent 1371 01:10:40.079 --> 01:10:42.960 of its key ingredients and crops by the same date. 1372 01:10:44.319 --> 01:10:50.359 All right, the PepsiCo positive, for the PepsiCo positive or 1373 01:10:50.560 --> 01:10:53.640 pep plus strategies, everything's plus. Now, why is that? 1374 01:10:53.760 --> 01:10:54.960 You see that? Don't you? 1375 01:10:55.319 --> 01:10:58.359 There's this weird trend that's going over everything's plus. Everything's 1376 01:10:58.359 --> 01:11:02.159 got these weird algorithms, these little matrix things, these little acronyms, 1377 01:11:02.199 --> 01:11:04.760 and it's like, yo, y'all are all starting to sound 1378 01:11:04.760 --> 01:11:08.039 and look like a certain group of extremists that I 1379 01:11:08.039 --> 01:11:11.239 don't really fuck with. But yeah, let's talk about pet plus. 1380 01:11:11.279 --> 01:11:15.840 Well, it's the whole idea of the symbolism. And so 1381 01:11:16.680 --> 01:11:19.039 in your subconscious, if you were to see a plus, 1382 01:11:19.039 --> 01:11:21.079 you see it as a positive. So whenever you're looking 1383 01:11:21.159 --> 01:11:24.359 at this like Disney plus Amazon, well I don't think 1384 01:11:24.359 --> 01:11:27.159 Amazon has Amazon plus, but all these different pluses, and 1385 01:11:27.239 --> 01:11:29.720 so you're seeing it as like, oh well, not only 1386 01:11:29.800 --> 01:11:32.039 is it good for me, but I get extra or 1387 01:11:32.079 --> 01:11:34.600 something like that. That's your subconscious what'll be telling you. 1388 01:11:35.399 --> 01:11:38.680 But anyway, ever since the alphabet people put the plus 1389 01:11:38.880 --> 01:11:41.960 on their acronym, I only see it as an extremist 1390 01:11:42.000 --> 01:11:42.800 symbol these days. 1391 01:11:42.800 --> 01:11:43.720 It's weird. 1392 01:11:44.439 --> 01:11:46.600 I mean, which is funny because it looks a little 1393 01:11:46.640 --> 01:11:47.960 bit like you're cross there, buddy. 1394 01:11:48.720 --> 01:11:51.479 It doesn't to me though, if if somebody ever died 1395 01:11:51.520 --> 01:11:53.920 on a cross shaped like that, I feel like, like 1396 01:11:53.960 --> 01:11:56.720 maybe a little person like I mean, I like a dwarf. 1397 01:11:56.880 --> 01:11:57.279 I don't know. 1398 01:11:57.319 --> 01:11:59.640 Well, I mean it depends on the size. You could 1399 01:11:59.640 --> 01:12:01.760 have equal will on all sides and it be one 1400 01:12:01.840 --> 01:12:02.399 hundred feet. 1401 01:12:04.279 --> 01:12:06.600 I mean, so if there's an example of that type 1402 01:12:06.600 --> 01:12:08.520 of cross being used, and I must have missed it, 1403 01:12:08.560 --> 01:12:10.520 but I guess that is technically correct. But when I 1404 01:12:10.520 --> 01:12:14.000 see the plus, I don't see anything of cross or 1405 01:12:14.039 --> 01:12:14.680 anything like that. 1406 01:12:14.680 --> 01:12:16.479 If anything, I see Switzerland. 1407 01:12:16.760 --> 01:12:19.880 Oh yeah, a little Swiss. But anyway, it says The 1408 01:12:20.520 --> 01:12:25.359 PEPSI co positive strategy is central to Pepsi's climate strategy. 1409 01:12:25.640 --> 01:12:27.960 One of the first companies to a science based target, 1410 01:12:27.960 --> 01:12:31.800 in twenty sixteen, Pepsi joined the United Nations business ambition 1411 01:12:32.039 --> 01:12:34.880 for one point five c campaign in twenty twenty one, 1412 01:12:35.199 --> 01:12:38.680 adopting a twenty thirty deadline to reduce its absolute Scope 1413 01:12:38.720 --> 01:12:41.920 one and two greenhouse gas emissions by seventy five percent 1414 01:12:42.159 --> 01:12:46.720 and Scope three GHG emissions emissions by forty percent. Task 1415 01:12:46.840 --> 01:12:50.119 with delivering on this commitment in eight short years is 1416 01:12:50.239 --> 01:12:53.720 Jim Andrew, former head of strategy at the company and 1417 01:12:53.800 --> 01:12:58.239 since twenty twenty it's Chief sustainability Officer. This is not 1418 01:12:58.399 --> 01:13:05.439 a CSR Corporate Social Responsibility program. It's a fundamental center 1419 01:13:05.479 --> 01:13:08.680 of the plate business transformation of what we're doing. PepsiCo 1420 01:13:08.760 --> 01:13:12.239 Sodas may hold household names, but it derives over half 1421 01:13:12.359 --> 01:13:15.920 fifty five percent of its revenues from its extensive portfolio 1422 01:13:16.000 --> 01:13:20.119 of food brands think about Free Doo, lay Walker's, Dorito's, Cheetos, 1423 01:13:20.199 --> 01:13:24.279 Quaker Oats, among others, sourcing twenty five ingredients from thirty countries. 1424 01:13:24.880 --> 01:13:30.680 A regenerative approach to farming promises to bake greater resilience 1425 01:13:30.760 --> 01:13:35.039 into PepsiCo's food business, but only if delivered at massive scale. 1426 01:13:35.319 --> 01:13:38.239 Whether that is possible is far from certain. In the 1427 01:13:38.279 --> 01:13:40.880 first twelve months of the new strategy, it inched a 1428 01:13:41.000 --> 01:13:43.760 mere three hundred and forty five acres towards its goal. 1429 01:13:44.880 --> 01:13:47.880 So is Andrew worried that the company remains ninety five 1430 01:13:47.920 --> 01:13:51.159 percent shy of its targets. It would seem not progress 1431 01:13:51.239 --> 01:13:53.600 was always going to be slow. Initially, he says, the 1432 01:13:53.680 --> 01:13:57.039 agricultural community is really just starting to scratch the surface 1433 01:13:57.079 --> 01:13:59.039 of this. But it is an area that is going 1434 01:13:59.079 --> 01:14:03.039 to do very clear. We ramp up over time to accelerate. 1435 01:14:02.479 --> 01:14:07.520 On the agricultural industry is just barely scratching the surface of. 1436 01:14:07.479 --> 01:14:08.159 This, okay. 1437 01:14:09.319 --> 01:14:14.159 The number one polluter on Earth is heavy industry, okay, 1438 01:14:14.159 --> 01:14:16.760 And I think that's pretty understandably out there. I mean, 1439 01:14:16.960 --> 01:14:21.159 you could argue that maybe warfare is in there as well. However, 1440 01:14:21.520 --> 01:14:25.000 at that point we argue into the military industrial complex. 1441 01:14:25.079 --> 01:14:27.800 So it's still heavy industry and a different scope, but 1442 01:14:27.880 --> 01:14:32.359 in that same regard, all right, Next is heavy agriculture, 1443 01:14:32.840 --> 01:14:35.600 and that's true. That is the number two biggest polluter 1444 01:14:35.760 --> 01:14:37.479 on Earth, and I understand that. But a lot of 1445 01:14:37.520 --> 01:14:40.840 that is because of the runoff for pesticides that are 1446 01:14:40.920 --> 01:14:44.920 forced to be sprayed on these plants, or animal waste 1447 01:14:45.199 --> 01:14:48.399 that is not properly treated and just shoved into rivers 1448 01:14:48.399 --> 01:14:51.359 and streams that pollute the water downstream for other people to. 1449 01:14:51.399 --> 01:14:54.199 Use, and there are ways that that can be improved. 1450 01:14:54.319 --> 01:14:57.640 However, this dude's saying that, Yeah, it's slowed, you know, 1451 01:14:57.720 --> 01:15:00.000 slow going at first, but you know it's gonna get 1452 01:15:00.079 --> 01:15:00.680 there eventually. 1453 01:15:00.880 --> 01:15:02.399 We're just starting to scratch the surface. 1454 01:15:02.520 --> 01:15:02.680 Bro. 1455 01:15:02.960 --> 01:15:06.359 We have been trying to scratch that surface for decades now. 1456 01:15:06.399 --> 01:15:09.159 PEPSI isn't coming in here with any new dog and 1457 01:15:09.239 --> 01:15:11.800 pony show in the twenty twenties. 1458 01:15:11.960 --> 01:15:15.319 I'm sorry, yeah, it's you know what's interesting is I 1459 01:15:15.439 --> 01:15:18.199 just saw something that uh Klaus Schwab over the World 1460 01:15:18.199 --> 01:15:21.800 Economic Forum, I guess they had a meeting here recently, 1461 01:15:22.279 --> 01:15:25.880 and they were talking about how they wanted to reduce 1462 01:15:25.920 --> 01:15:29.960 the carbon footprint of the world down to zero percent 1463 01:15:30.079 --> 01:15:31.279 by twenty fifty. 1464 01:15:32.159 --> 01:15:37.359 Y'all, we need carbon, We need carbon. We need carbon 1465 01:15:37.399 --> 01:15:41.479 dioxide as much as our bodies need fats. Remember of oh, 1466 01:15:41.600 --> 01:15:43.880 fat makes you fat. You need this something with zero 1467 01:15:43.960 --> 01:15:46.560 fat and it No, that's bad for you. You don't need 1468 01:15:46.600 --> 01:15:49.880 an excess of fat, that's true, but you need some 1469 01:15:50.119 --> 01:15:54.039 to survive. We require carbon dioxide because that's the only 1470 01:15:54.079 --> 01:15:57.159 way that our plants can breathe and give us oxygen 1471 01:15:57.920 --> 01:15:58.640 just so we're clear. 1472 01:15:59.159 --> 01:16:03.119 And by the way, an interesting little tidbit that I 1473 01:16:03.159 --> 01:16:05.600 will that I always like to bring up, is that 1474 01:16:05.960 --> 01:16:09.439 all right, So, the Earth, whether you believe we live 1475 01:16:09.439 --> 01:16:12.079 inside of a dome or there's a firmament, or it's 1476 01:16:12.159 --> 01:16:13.720 just the atmosphere, maybe you want to call it the 1477 01:16:13.760 --> 01:16:17.960 Van Allen radiation belt, whatever it is, is a contained, 1478 01:16:18.840 --> 01:16:23.439 controlled kind of thing, right, And so the idea is 1479 01:16:23.439 --> 01:16:26.880 is that the amount of carbon that is currently here 1480 01:16:27.000 --> 01:16:31.079 within our within our bubble of whatever we're living on, 1481 01:16:31.720 --> 01:16:34.840 it will always be the same amount of carbon as 1482 01:16:34.880 --> 01:16:37.319 it was a thousand years ago as it will be 1483 01:16:37.399 --> 01:16:40.520 a thousand years from now. It's never going anywhere. You're 1484 01:16:40.560 --> 01:16:43.720 never going to be able to dilute that, right, Yeah, 1485 01:16:44.920 --> 01:16:47.640 I mean, dude, every single thing is a carbon well, 1486 01:16:47.720 --> 01:16:51.439 every single living thing is a carbon based, fucking living thing. 1487 01:16:51.520 --> 01:16:53.439 And so if you want to reduce that down to zero, 1488 01:16:54.399 --> 01:16:56.920 I would say that they're trying to get rid of us. 1489 01:16:57.399 --> 01:17:00.720 You know what has a carbon footprint of zero right now? 1490 01:17:00.840 --> 01:17:05.399 The Moon, wouldn't you know it? Mars equally has a 1491 01:17:05.640 --> 01:17:08.560 zero percent carbon footprint. 1492 01:17:08.640 --> 01:17:09.079 Period. 1493 01:17:09.479 --> 01:17:13.439 It's wild because it's also allegedly devoid of life. We 1494 01:17:13.560 --> 01:17:17.159 are carbon based life forms. Trees are carbon based life forms. 1495 01:17:17.359 --> 01:17:18.399 It's all connected. 1496 01:17:18.560 --> 01:17:23.199 The gasoline in your car burns hydrocarbons. That's a part 1497 01:17:23.199 --> 01:17:25.840 of it as well. The food you eat was a 1498 01:17:25.880 --> 01:17:28.840 carbon based life form. That deer that you kill and 1499 01:17:28.880 --> 01:17:31.000 you slice up and all that that's a carbon based 1500 01:17:31.039 --> 01:17:33.880 life form. All of that connects the same way that 1501 01:17:33.920 --> 01:17:36.359 the water cycle. There's only so much water on Earth, 1502 01:17:36.479 --> 01:17:39.720 right it goes through the process of being purified and rained, 1503 01:17:39.760 --> 01:17:41.479 and we drink it and we pee it out and 1504 01:17:41.479 --> 01:17:43.920 it goes and everything. The water cycle is what it is. 1505 01:17:44.439 --> 01:17:46.880 The carbon cycle is very very similar. 1506 01:17:46.840 --> 01:17:50.760 Right right, And so it's whenever. This is why you know, 1507 01:17:51.279 --> 01:17:56.680 conspiracy theorist or truthers were so anti the whole climate 1508 01:17:56.760 --> 01:18:00.720 change bullshit, because all right, yes, everything that is here 1509 01:18:00.760 --> 01:18:03.119 will always be here. It's never going anywhere whenever we're 1510 01:18:03.119 --> 01:18:06.479 talking about certain elements and whatnot. But like the idea 1511 01:18:06.640 --> 01:18:10.119 is is that I mean basically, and they've they've been 1512 01:18:10.239 --> 01:18:13.439 you know, uh, documenting this for literally thousands of years, 1513 01:18:13.640 --> 01:18:17.079 that the Earth goes through cycles, and you know, maybe 1514 01:18:17.119 --> 01:18:19.279 it's dependent on the stars or the moon or whatever 1515 01:18:19.319 --> 01:18:21.600 the fuck is going on. Maybe it's just the Earth 1516 01:18:21.640 --> 01:18:23.960 itself as a living being and it goes through cycles, 1517 01:18:24.000 --> 01:18:26.840 just like we go through cycles, I mean of our life, 1518 01:18:26.920 --> 01:18:29.800 right and so you know, but the thing is is 1519 01:18:29.840 --> 01:18:33.359 that they're trying to market that as we're the ones 1520 01:18:33.399 --> 01:18:36.600 that are affecting climate change whenever it's literally less than 1521 01:18:36.640 --> 01:18:40.359 one percent. I mean, and let's not forget, are we 1522 01:18:40.600 --> 01:18:43.720 are we fucking aliens? Bro? Or is this home planet? 1523 01:18:44.079 --> 01:18:47.680 So like the Earth was built to sustain human life 1524 01:18:47.720 --> 01:18:50.399 because we are from here. We're not separate from the 1525 01:18:50.439 --> 01:18:53.439 deer or the dogs, or the elephants or the fucking 1526 01:18:53.479 --> 01:18:55.800 birds or any of that shit. We are a natural 1527 01:18:55.880 --> 01:18:58.960 thing to this planet. If that's that's what I believe. 1528 01:18:59.000 --> 01:19:03.319 I believe that humans come from Earth, and so why 1529 01:19:03.359 --> 01:19:07.199 would we It's like it's like ants wondering if they're 1530 01:19:07.239 --> 01:19:09.960 if their little ant mounds are good or bad for 1531 01:19:10.039 --> 01:19:12.319 the Earth. It's like, what do you mean? It's it 1532 01:19:12.439 --> 01:19:12.760 is the. 1533 01:19:12.760 --> 01:19:14.880 Earth right now? 1534 01:19:14.920 --> 01:19:17.319 One hundred percent agree with that, And I believe that 1535 01:19:17.600 --> 01:19:21.079 humans do fit into the circle of life here very well. 1536 01:19:21.640 --> 01:19:23.960 I believe we are separate from the animals in certain 1537 01:19:24.000 --> 01:19:27.159 regards and in others we are literally just among them. 1538 01:19:27.159 --> 01:19:29.359 In the animal kingdom. So one hundred percent. 1539 01:19:29.119 --> 01:19:31.479 When and I'm not going, you know, spiritual with that. 1540 01:19:31.560 --> 01:19:33.880 I think I'm just talking about the meat suit that is. 1541 01:19:33.920 --> 01:19:36.359 The human body is We're not talking. 1542 01:19:36.199 --> 01:19:39.159 Here the soul, the soul being from Earth. Now that's 1543 01:19:39.199 --> 01:19:39.640 a converse. 1544 01:19:39.680 --> 01:19:43.359 It's a different thing, right. We are essentially leeches to 1545 01:19:43.359 --> 01:19:45.359 this human body in the first place. Anyway. I mean, 1546 01:19:45.600 --> 01:19:47.000 I don't mean to put that in the bad form, 1547 01:19:47.000 --> 01:19:47.560 but you know what I mean. 1548 01:19:47.600 --> 01:19:51.199 We're symbiotic, right, Yeah, I say parasite also has a 1549 01:19:51.199 --> 01:19:53.800 bad connotation, but I know what you mean. Yeah, one 1550 01:19:53.840 --> 01:19:56.399 hundred percent, body, mind, soul, the three are interconnected and 1551 01:19:56.479 --> 01:19:58.520 the same being, but at the same time completely separate. 1552 01:19:58.760 --> 01:20:00.520 You know what were talking about. You listen to this show. 1553 01:20:00.800 --> 01:20:02.520 We've been down that road a time or two, you 1554 01:20:02.560 --> 01:20:05.039 know what I mean saying our first rodeo. But anyway, 1555 01:20:05.079 --> 01:20:07.119 all right, let's keep reading this Reuter's article. 1556 01:20:07.520 --> 01:20:10.720 To accelerate this ramping up process, the company has established 1557 01:20:10.760 --> 01:20:15.159 a network of seventy two demonstration farms around the world. 1558 01:20:15.439 --> 01:20:16.000 Ooh. 1559 01:20:16.079 --> 01:20:19.640 The basic concept is simple. Local farmers visit to see 1560 01:20:19.680 --> 01:20:24.199 firsthand how regenerative farming works, get inspired, and duly go home. 1561 01:20:24.239 --> 01:20:27.119 And do the same. Of course, in practice, switching away 1562 01:20:27.119 --> 01:20:30.920 from intensive, fossil fuel dependent farming is more complex. That 1563 01:20:31.039 --> 01:20:33.680 is one of the reasons why Pepsiico also provides direct 1564 01:20:33.680 --> 01:20:38.039 farmer training through a network of alliances with expert partners. 1565 01:20:38.520 --> 01:20:42.439 Andrews cites one such program for female farmers in India, 1566 01:20:42.840 --> 01:20:47.399 delivered in partnership with the US Development Agency. You said, well, 1567 01:20:47.439 --> 01:20:49.600 that's funny the name of an agency, as you said, 1568 01:20:49.600 --> 01:20:55.600 But anyway, the course offers agroeconomic skills that are really micro, 1569 01:20:55.840 --> 01:20:59.680 really practical, but promise a big impact. The approach is working, 1570 01:20:59.720 --> 01:21:04.239 he and sist. The farmers participating in PepsiCo's various projects 1571 01:21:04.239 --> 01:21:07.439 in India saw an average yield improvement of almost seven percent, 1572 01:21:07.800 --> 01:21:11.560 for instance, coupled with an increase in farmer income of 1573 01:21:11.680 --> 01:21:16.560 fifty five dollars per acre. This uptick and income is crucial. Farmers, 1574 01:21:16.760 --> 01:21:22.000 as andrew readily concedes, are risk averse. A profession schooled 1575 01:21:22.039 --> 01:21:26.600 over generations. Change comes hard. Change with no obvious economic 1576 01:21:26.680 --> 01:21:30.680 logic is harder. Still, farmers are business people, right, This 1577 01:21:30.840 --> 01:21:32.760 is how they earn a living, and if it doesn't 1578 01:21:32.800 --> 01:21:35.239 work for them, there's not going to be an adoption. 1579 01:21:35.560 --> 01:21:38.760 So they're not going to change. PepsiCo is also working 1580 01:21:38.800 --> 01:21:41.760 to sweeten the pill, therefore helping farmers with loans and 1581 01:21:41.760 --> 01:21:44.840 grants to cover some of the upfront cost involved in 1582 01:21:44.840 --> 01:21:49.720 transitioning to a regenerat regenerative approach. Does such help go 1583 01:21:49.840 --> 01:21:53.880 far enough? After all, PEPSI cannot inoculate its supply chain 1584 01:21:53.920 --> 01:21:57.680 against climate and biodiversity shocks. As long as the global 1585 01:21:57.720 --> 01:22:00.399 farming industry is pumping out emissions. In doubt, seeing it's 1586 01:22:00.399 --> 01:22:03.039 crops and chemicals, it will remain exposed. 1587 01:22:04.119 --> 01:22:07.000 Okay, so real quick here, let's let's do some quick numbers. 1588 01:22:07.039 --> 01:22:12.520 You got a calculator handy, I do? Okay, fifty five 1589 01:22:12.840 --> 01:22:17.039 divided by seven percent. I'm just curious off top here 1590 01:22:17.800 --> 01:22:20.119 how bad they were trying to fuck over those farmers, 1591 01:22:20.119 --> 01:22:22.239 trying to charge them one hundred and forty three thousand 1592 01:22:22.319 --> 01:22:27.279 dollars apiece. So if a seven percent increase is considered, 1593 01:22:27.279 --> 01:22:32.000 fifty five dollars per acre increased, right, right? 1594 01:22:32.000 --> 01:22:32.880 So how much is that? 1595 01:22:33.439 --> 01:22:36.760 Seven percent of fifty five? Would be three point eight five? 1596 01:22:37.359 --> 01:22:39.359 So three point eight five, so we're talking now that 1597 01:22:39.439 --> 01:22:42.079 times one hundred percent. They were talking about them making 1598 01:22:42.119 --> 01:22:43.800 about three eighty five per acre. 1599 01:22:44.359 --> 01:22:44.960 Per year. 1600 01:22:45.159 --> 01:22:48.920 Right, that's that's as of with the fifty five dollar increase, 1601 01:22:49.000 --> 01:22:51.199 the seven percent increase per acre. 1602 01:22:51.399 --> 01:22:55.359 Okay, so it'd be fifty eight eighty five okay, as 1603 01:22:55.399 --> 01:22:56.439 opposed to fifty five. 1604 01:22:57.439 --> 01:22:57.880 Wow. 1605 01:22:58.600 --> 01:23:00.800 So when they were trying to charge those farmers one 1606 01:23:00.880 --> 01:23:05.760 hundred and forty three thousand dollars apiece for this quote 1607 01:23:05.880 --> 01:23:11.279 unquote copyright infringement i e. Growing the wrong fucking potatoes 1608 01:23:11.399 --> 01:23:15.399 on their neighboring farm to the PEPSI co licensed farmer, 1609 01:23:16.520 --> 01:23:19.520 let's just really take a second to understand how bad 1610 01:23:19.560 --> 01:23:22.640 they were trying to fuck over these poor Indian potato farmers. 1611 01:23:23.239 --> 01:23:27.119 Right now, they're coming in twenty twenty two trying to 1612 01:23:27.199 --> 01:23:30.560 teach reginative farming, which is wonderful, by the way, one 1613 01:23:30.600 --> 01:23:33.760 hundred percent. I'm here for reginative and self sustaining farms 1614 01:23:33.840 --> 01:23:37.560 one hundred percent. There is no fucking way to scale 1615 01:23:37.560 --> 01:23:41.600 that up to a massive industrial agricultural way. There's no 1616 01:23:41.720 --> 01:23:44.239 way to do that now unless you're trying to have 1617 01:23:44.800 --> 01:23:48.520 one thousand farms all be self sustaining and all of 1618 01:23:48.560 --> 01:23:51.319 them happen to produce an abundance of this one crop 1619 01:23:51.359 --> 01:23:54.439 that you need, and you're paying them like at that point, 1620 01:23:54.479 --> 01:23:58.279 it's not sustainable in the realm of cost effective, So like, 1621 01:23:58.319 --> 01:24:02.359 what are you doing? So A, this is all for show, 1622 01:24:02.399 --> 01:24:05.039 just to make the green people out there feel warm 1623 01:24:05.079 --> 01:24:08.079 and fuzzy about PEPSI COO or B. They're out of 1624 01:24:08.119 --> 01:24:10.479 their fucking minds thinking that this is gonna be a 1625 01:24:10.479 --> 01:24:11.880 thing they can use rolling forward. 1626 01:24:14.039 --> 01:24:18.159 Yeah, yeah, I mean, dude, I hate all this corporate shit. 1627 01:24:18.279 --> 01:24:21.279 Whenever I hear this kind of stuff, I'm just like, dude, 1628 01:24:21.760 --> 01:24:24.720 it's it's becoming more and more and more obvious that 1629 01:24:24.760 --> 01:24:28.520 the corporations are really running the world and the presidential 1630 01:24:28.600 --> 01:24:32.520 seat and the the House and the Senate and all 1631 01:24:32.560 --> 01:24:35.239 that other shit. It's just a it's just a front. 1632 01:24:35.479 --> 01:24:39.399 Like these people and these you know, the idea of government, 1633 01:24:39.640 --> 01:24:44.319 they're all really like working in cahoots with corporations because 1634 01:24:44.720 --> 01:24:47.359 it is the United States corporation. And that's what you're 1635 01:24:47.359 --> 01:24:51.279 going to get with a with you know, how we 1636 01:24:52.119 --> 01:24:56.199 run our country over here. That the idea is is 1637 01:24:56.239 --> 01:24:58.640 that you're trying to make as much money as humanly possible. 1638 01:24:58.760 --> 01:25:02.079 The I don't it has its pros and cons, but 1639 01:25:02.520 --> 01:25:05.680 whenever you're making as much money as you possibly can, 1640 01:25:07.039 --> 01:25:10.600 no matter what, it's always going to come to like, 1641 01:25:11.279 --> 01:25:13.680 fuck us in some kind of way. We're the ones 1642 01:25:13.720 --> 01:25:15.560 that are making them money. We're the ones that are 1643 01:25:15.600 --> 01:25:18.159 buying the products. We're the ones that are building up 1644 01:25:18.199 --> 01:25:20.800 their large data machines and shit like that. And so 1645 01:25:21.279 --> 01:25:23.760 we truly are the guinea pigs. And you can see 1646 01:25:23.760 --> 01:25:27.720 it all through this this corporation. It's corporatocracy really. 1647 01:25:28.079 --> 01:25:28.920 One hundred percent. 1648 01:25:29.199 --> 01:25:31.560 And that's what Pepsi co Is, dude, it is a 1649 01:25:31.600 --> 01:25:34.920 one hundred percent food conglomerates that is trying to shove 1650 01:25:35.199 --> 01:25:39.920 trash into not just the American public, but the world. Okay, 1651 01:25:39.960 --> 01:25:41.760 like we talked about in India, it's not like this 1652 01:25:41.880 --> 01:25:44.159 is just the way they grow the things. They have 1653 01:25:44.319 --> 01:25:47.399 Indian companies that do Pepsi Coo out there. 1654 01:25:47.640 --> 01:25:48.920 They're an international thing. 1655 01:25:49.039 --> 01:25:51.319 Keep in mind that whole seventh largest navy in the 1656 01:25:51.319 --> 01:25:53.920 world at one point because of their Russia connection. 1657 01:25:54.680 --> 01:25:56.560 Can you imagine if they would have taken those. 1658 01:25:56.399 --> 01:25:59.439 Ships, armed them and like just hired some mercenaries and 1659 01:25:59.479 --> 01:26:02.680 like went and took over some small country, some island nation, 1660 01:26:03.039 --> 01:26:04.520 and that would have been the nation of Pepsi. 1661 01:26:05.640 --> 01:26:10.920 Yeah, yeah, I mean doubt the American government is not 1662 01:26:11.000 --> 01:26:14.479 necessarily for its people. It's just trying to make money 1663 01:26:14.520 --> 01:26:16.880 off of its backs. And you can really see that, 1664 01:26:17.039 --> 01:26:20.600 you know, whenever you have programs such as fucking FEMA, 1665 01:26:21.079 --> 01:26:24.279 whenever you get into you know, you remember whenever all 1666 01:26:24.319 --> 01:26:26.079 that shit was going on in Hawaii with all the 1667 01:26:26.079 --> 01:26:28.640 blue roofs and the government or FEMA provided them, what 1668 01:26:28.760 --> 01:26:31.800 was it, seven hundred and fifty dollars per person, Right, 1669 01:26:31.920 --> 01:26:33.239 they're doing the same thing. 1670 01:26:33.239 --> 01:26:35.079 To the even six billion dollars to. 1671 01:26:35.079 --> 01:26:39.960 Who to Ukraine and all that shit. But like they're 1672 01:26:40.000 --> 01:26:42.439 doing the same thing, FEMA is giving seven hundred and 1673 01:26:42.479 --> 01:26:44.920 fifty dollars per person as a result of the whole 1674 01:26:44.960 --> 01:26:46.239 North Carolina thing as well. 1675 01:26:47.039 --> 01:26:48.159 Oh, I'll bet they are. 1676 01:26:48.359 --> 01:26:51.479 And the reason behind it, the reason behind it, dude, 1677 01:26:51.520 --> 01:26:55.119 it's gonna fucking chap you. So the reason behind it 1678 01:26:55.159 --> 01:26:58.039 is is because every year FEMA has an allotted amount 1679 01:26:58.079 --> 01:27:02.000 of money that they are supposed to give out to America, 1680 01:27:02.159 --> 01:27:05.760 right as far as quote unquote help goes, Well, yeah, 1681 01:27:05.800 --> 01:27:10.239 the majority of that money has gone to illegal immigrants 1682 01:27:10.279 --> 01:27:13.960 being provided. It's like thirteen thousand dollars to get started 1683 01:27:14.119 --> 01:27:16.239 as soon as they as soon as you enter FEMA's like, Yo, 1684 01:27:16.399 --> 01:27:20.479 here's thirteen grand, figure it out, you know, and that 1685 01:27:20.600 --> 01:27:23.680 it okay, which sounds all fine and dandy, I guess 1686 01:27:23.680 --> 01:27:26.000 if you're a fucking foreigner coming in from here. But 1687 01:27:26.239 --> 01:27:29.720 on the other side, it is absolutely shitting in the 1688 01:27:29.880 --> 01:27:34.439 hands and slapping regular you know, American people in the 1689 01:27:34.439 --> 01:27:37.199 face with it. Whenever you say, all right, well we 1690 01:27:37.239 --> 01:27:40.640 see that, you know, your house literally just floated away, 1691 01:27:41.159 --> 01:27:42.680 and we're going to your. 1692 01:27:42.560 --> 01:27:45.199 Whole town just floated down the mountain, dog. 1693 01:27:45.159 --> 01:27:46.920 And we're gonna give you seven hundred and fifty bucks, 1694 01:27:46.920 --> 01:27:51.840 which anybody that is renting right now, rent prices are 1695 01:27:51.960 --> 01:27:56.199 an absolute joke. I'm staying, and I, yes, I get it. 1696 01:27:56.239 --> 01:27:58.359 I'm in Katie. I guess it's a little bit more 1697 01:27:58.439 --> 01:28:01.039 upscally part of town. I live in town, which is 1698 01:28:01.039 --> 01:28:03.640 something that I don't want to do. I eventually will 1699 01:28:03.680 --> 01:28:06.359 be moving out of the city and into the country. 1700 01:28:06.399 --> 01:28:09.119 That's my goal there. But right dude, I'm paying fifteen 1701 01:28:09.239 --> 01:28:12.279 hundred dollars a month for a fucking two bedroom apartment 1702 01:28:12.479 --> 01:28:15.119 that is like six hundred and seventy five square feet. 1703 01:28:15.399 --> 01:28:17.520 Like you want to talk about ripping people off, but 1704 01:28:17.640 --> 01:28:20.960 that's beside the point. The idea that I'm paying fifteen hundred, 1705 01:28:21.079 --> 01:28:25.319 which is double the amount that FEMA gave or I'm sorry, 1706 01:28:25.600 --> 01:28:28.199 it's twice as much what I'm paying for rent as 1707 01:28:28.279 --> 01:28:31.840 what FEMA gave to the people of North Carolina and Tennessee. 1708 01:28:32.079 --> 01:28:34.600 And they're saying, dude, you know how many fucking hotel 1709 01:28:34.720 --> 01:28:37.119 night seven hundred and fifty dollars will get you. You'd 1710 01:28:37.119 --> 01:28:39.640 be lucky to get seven or eight days. You'd be lucky. 1711 01:28:39.680 --> 01:28:40.840 And that's at Motel six. 1712 01:28:41.399 --> 01:28:44.560 And that's a one time payment. That's not a monthly 1713 01:28:44.600 --> 01:28:46.640 installment until people get back on their feet. That is 1714 01:28:46.680 --> 01:28:49.439 a one time check that is cut or card that's given, 1715 01:28:49.800 --> 01:28:53.119 and you will be grateful that you got it, okay, 1716 01:28:53.319 --> 01:28:54.720 and you get out of their face, and there's nothing 1717 01:28:54.760 --> 01:28:55.319 you can do about it. 1718 01:28:55.359 --> 01:29:00.079 And that's just that unreal. And it's like stuff like this, 1719 01:29:00.720 --> 01:29:04.800 it really helps you see that you know where where 1720 01:29:04.840 --> 01:29:08.319 their love is, and their love is buying votes. And 1721 01:29:08.399 --> 01:29:10.560 because they don't need to buy your vote, you already 1722 01:29:10.640 --> 01:29:15.039 live here, you know what I'm saying, Absolutely already got you, dude. 1723 01:29:15.039 --> 01:29:18.439 Look at the FDA, the Food and Drug Administration, though, 1724 01:29:18.479 --> 01:29:22.960 people that are supposed to be America's shield against bad food, 1725 01:29:23.039 --> 01:29:27.920 bad products getting sold to us, right, yep. They literally 1726 01:29:28.079 --> 01:29:30.159 just showed we read about it just a minute ago. 1727 01:29:30.399 --> 01:29:32.520 You had a one in ten shot of having like 1728 01:29:32.560 --> 01:29:34.720 a horrible, horrible anal. 1729 01:29:34.560 --> 01:29:36.880 Leakage from these products. And they said fuck it and 1730 01:29:36.920 --> 01:29:39.880 they ran it. Then the FDA two years later, got 1731 01:29:39.880 --> 01:29:42.920 paid enough to take the warning labels off. The product 1732 01:29:43.000 --> 01:29:45.279 was still sold, it was still just as bad. Nothing 1733 01:29:45.319 --> 01:29:48.199 had changed, But it only took two years worth of 1734 01:29:48.239 --> 01:29:50.279 payments for the FDA to say, all right, we'll let 1735 01:29:50.359 --> 01:29:50.960 you do what you want. 1736 01:29:51.600 --> 01:29:56.399 The Food and Drug Administration, which monitors everything that is 1737 01:29:56.479 --> 01:30:01.159 put onto your grocery store shelves, said, eh, all you 1738 01:30:01.199 --> 01:30:04.079 got is a little anal sea pitch. Dude, just wipe 1739 01:30:04.119 --> 01:30:05.760 it off. Be a man, use your hand. 1740 01:30:06.520 --> 01:30:08.800 Yeah, basically basically what was said. 1741 01:30:09.119 --> 01:30:13.920 Because because the FDA is absolutely being bought up, like 1742 01:30:14.319 --> 01:30:16.720 it doesn't take a genius to look into that. All 1743 01:30:16.720 --> 01:30:19.159 you got to do is just find out, like, all right, 1744 01:30:19.319 --> 01:30:22.439 what is the FDA passing? Like look at the ingredients 1745 01:30:22.439 --> 01:30:24.640 on a ketchup bottle in America, and look at the 1746 01:30:24.760 --> 01:30:28.359 ingredients in a ketchup bottle sold in Australia, for example. Oh, 1747 01:30:28.640 --> 01:30:30.840 they're not doing it. For your health. They're doing it 1748 01:30:31.000 --> 01:30:32.520 for the cheese baby. 1749 01:30:33.359 --> 01:30:34.279 Absolutely right. 1750 01:30:34.560 --> 01:30:36.239 And as a matter of fact, you know what, let's 1751 01:30:36.279 --> 01:30:38.520 hear a little bit about the PepsiCo and all of 1752 01:30:38.520 --> 01:30:40.119 their products and all of their things. 1753 01:30:40.119 --> 01:30:41.479 This is a quick little Vigian. 1754 01:30:41.239 --> 01:30:44.079 It was a multinational food and beverage corporation that has 1755 01:30:44.119 --> 01:30:48.199 experienced significant success since its establishment in nineteen sixty five. 1756 01:30:49.279 --> 01:30:51.520 The company has grown to become one of the world's 1757 01:30:51.600 --> 01:30:54.239 leading brands, with a broad range of products that are 1758 01:30:54.319 --> 01:30:58.119 sold in over two hundred countries worldwide. Early days of 1759 01:30:58.159 --> 01:31:02.319 PepsiCo Ico was formed in nineteen sixty five through a 1760 01:31:02.359 --> 01:31:05.720 merger between Pepsi Cola and Freed Dolay, two leading food 1761 01:31:05.760 --> 01:31:09.319 and beverage companies. The new company was created with the 1762 01:31:09.359 --> 01:31:11.960 goal of combining the strengths of both brands to create 1763 01:31:12.000 --> 01:31:16.079 a diversified and powerful business. Pepsi Cola was founded in 1764 01:31:16.119 --> 01:31:19.600 eighteen ninety eight by Caleb Bradham, a pharmacist from New Bern, 1765 01:31:19.800 --> 01:31:24.159 North Carolina. He initially named his beverage Brad's Drink, but 1766 01:31:24.319 --> 01:31:27.640 changed it to Pepsi Cola in nineteen o three. The 1767 01:31:27.720 --> 01:31:30.960 brand quickly grew in popularity due to its refreshing taste 1768 01:31:31.000 --> 01:31:35.439 and clever marketing campaigns. Over the next few decades, Pepsi 1769 01:31:35.479 --> 01:31:39.479 Cola continued to grow in popularity. In the nineteen thirties 1770 01:31:39.479 --> 01:31:43.039 and nineteen forties, the company introduced new products like Mountain 1771 01:31:43.119 --> 01:31:46.520 Dew and introduced the iconic slogan the Light Refreshment to 1772 01:31:46.560 --> 01:31:50.600 differentiate itself from other soda brands. Free Doo Lay was 1773 01:31:50.640 --> 01:31:54.039 founded in nineteen thirty two by Charles Doolan, who discovered 1774 01:31:54.039 --> 01:31:56.920 a new type of corn chip in a small Mexican restaurant. 1775 01:31:57.640 --> 01:32:00.319 He purchased the recipe and began selling the chips under 1776 01:32:00.359 --> 01:32:04.239 the name Freedo's. The company grew rapidly, and in nineteen 1777 01:32:04.359 --> 01:32:09.359 forty five it introduced its most iconic product, Lays potato chips. 1778 01:32:09.399 --> 01:32:12.319 The merger between Pepsi Cola and Fredo Lay in nineteen 1779 01:32:12.399 --> 01:32:15.039 sixty five was a significant event in the history of 1780 01:32:15.039 --> 01:32:20.079 both companies. The new company, PepsiCo, was led by Donald M. Kendall, 1781 01:32:20.279 --> 01:32:23.720 who had been the CEO of Pepsi Cola, and Herman W. Lay, 1782 01:32:23.960 --> 01:32:26.920 who had been the founder of Free Doo Lay. Under 1783 01:32:26.960 --> 01:32:30.239 their leadership, PepsiCo began to expand into new markets and 1784 01:32:30.279 --> 01:32:34.399 acquire other brands, including Pizza Hut, Taco Bell, and Kentucky 1785 01:32:34.399 --> 01:32:38.279 Fried Chicken. In the early days of PepsiCo, the company 1786 01:32:38.279 --> 01:32:42.279 faced several challenges, including intense competition from Coca Cola and 1787 01:32:42.319 --> 01:32:46.319 a struggling snack food market. However, under the leadership of 1788 01:32:46.439 --> 01:32:50.319 CEO Donald M. Kendall and President Herman Wlay, the company 1789 01:32:50.359 --> 01:32:54.960 implemented a number of key strategies to drive growth and success. Today, 1790 01:32:55.159 --> 01:32:57.800 PepsiCo as a global food and beverage company with a 1791 01:32:57.840 --> 01:33:03.720 portfolio of brands that includes Pepsi, Freedo, Lay, Gatorade, Quaker, Oats, Tropicana, 1792 01:33:03.800 --> 01:33:07.640 and more. The company continues to innovate and grow with 1793 01:33:07.720 --> 01:33:12.319 a focus on sustainability and responsible business practices. The rise 1794 01:33:12.319 --> 01:33:16.520 of PepsiCo One of the key factors behind Pepsigo's success 1795 01:33:16.560 --> 01:33:20.880 as its diversification strategy. The company has a broad portfolio 1796 01:33:20.960 --> 01:33:24.560 of products that includes beverages, snacks, and other food items. 1797 01:33:25.399 --> 01:33:28.079 This allows PepsiCo to appeal to a wider range of 1798 01:33:28.079 --> 01:33:31.119 consumers and ensures that the company is not overly reliant 1799 01:33:31.119 --> 01:33:34.720 on any one product or market. PepsiCo has also been 1800 01:33:34.760 --> 01:33:38.119 successful in acquiring other companies to expand its product line 1801 01:33:38.119 --> 01:33:39.199 and reach new markets. 1802 01:33:39.680 --> 01:33:41.760 All Right, Real Quick Pioneer Foods. 1803 01:33:41.920 --> 01:33:44.640 I don't know what that one is, rock Star Energy Drink, 1804 01:33:44.880 --> 01:33:48.119 Celsius Energy Drink. I believe that one just went viral 1805 01:33:48.159 --> 01:33:51.880 for having actual human shit in it and all of 1806 01:33:51.920 --> 01:33:53.399 that the sewage foam. 1807 01:33:54.159 --> 01:33:56.239 Yeah, but anyway. 1808 01:33:57.239 --> 01:34:00.880 In addition to Pizza Hut, Taco Bell, and Ka, which 1809 01:34:00.920 --> 01:34:03.760 were acquired in the early days of the company, PepsiCo 1810 01:34:03.840 --> 01:34:07.239 has also acquired other brands such as Gatorade, Quaker Oats, 1811 01:34:07.279 --> 01:34:11.800 and Naked Juice. Another important factor behind PepsiCo's success as 1812 01:34:11.840 --> 01:34:16.159 its focus on innovation. The company has consistently introduced new 1813 01:34:16.199 --> 01:34:20.760 products and flavors to appeal to changing consumer tastes. For example, 1814 01:34:21.039 --> 01:34:24.359 the company launched the first diet cola diet Pepsi in 1815 01:34:24.399 --> 01:34:28.159 the nineteen sixties and introduced the first non carbonated beverage, 1816 01:34:28.319 --> 01:34:32.960 Gatorade in the nineteen sixties. PepsiCo has also been successful 1817 01:34:33.000 --> 01:34:36.920 in its marketing and advertising efforts. The company has created 1818 01:34:37.079 --> 01:34:40.960 iconic campaigns like the Pepsi Generation, which helped to establish 1819 01:34:40.960 --> 01:34:43.920 the brand as a cultural icon, and Joy of Pepsi, 1820 01:34:44.159 --> 01:34:48.960 which featured popular celebrities like Britney Spears and Beyonce. PepsiCo 1821 01:34:49.039 --> 01:34:53.399 has also demonstrated a strong commitment to sustainability and social responsibility. 1822 01:34:54.319 --> 01:34:59.239 The company has set ambitious goals for reducing its environmental footprint, including. 1823 01:34:59.319 --> 01:35:01.760 Let's go in read some of those things. This is 1824 01:35:01.800 --> 01:35:05.680 the pet plus little brochure. I mean, just this is 1825 01:35:06.159 --> 01:35:08.960 this seems like incredible things, but again we're talking about 1826 01:35:08.960 --> 01:35:14.600 this company who is a massive, massive agricultural polluter, and 1827 01:35:14.640 --> 01:35:17.600 they're they're also trying to push this big green agenda. 1828 01:35:17.640 --> 01:35:21.640 Interestingly enough, wasn't it was it Rothschild or Schwab that 1829 01:35:21.720 --> 01:35:24.119 a couple of years ago told pretty much every fortune 1830 01:35:24.159 --> 01:35:26.680 five hundred company like, hey, listen, I know that I 1831 01:35:26.760 --> 01:35:30.039 don't control you or anything, but you're gonna start taking 1832 01:35:30.079 --> 01:35:33.079 a very eco friendly stance immediately you. 1833 01:35:33.039 --> 01:35:35.840 Remember that, Oh yeah, yeah, that's a world economic thing. 1834 01:35:36.760 --> 01:35:39.479 And that's really where they're trying to cut all the 1835 01:35:39.479 --> 01:35:42.880 carbon emissions and and and all that other kind of shit, 1836 01:35:42.960 --> 01:35:47.319 and it's it's in line with you know, just reducing 1837 01:35:47.520 --> 01:35:51.680 certain carbon footprints and climate change and all that other bullshit. 1838 01:35:51.760 --> 01:35:54.439 It's all a fucking scam. Like what you're doing is 1839 01:35:54.439 --> 01:35:58.119 you're profiting off of something that naturally happens, and you're saying, well, 1840 01:35:58.199 --> 01:36:02.319 and that's why, you know, it's it's really a dark 1841 01:36:02.399 --> 01:36:05.680 rabbit hole whenever you start looking into it. Because all right, 1842 01:36:05.760 --> 01:36:08.800 if climate change is a scam, and carbon footprint and 1843 01:36:08.840 --> 01:36:11.600 all that other bullshit is also a scam, then why 1844 01:36:11.640 --> 01:36:14.279 would they be worrying about giving us more soybeans. Why 1845 01:36:14.279 --> 01:36:18.000 would they be worrying about you know, uh, certain corporations 1846 01:36:18.000 --> 01:36:22.520 buying up larger agricultural plots to uh to spread regenerative 1847 01:36:22.720 --> 01:36:25.800 agriculture and stuff like that. Well, the idea then would 1848 01:36:25.840 --> 01:36:28.319 be if you keep on pumping us full of these 1849 01:36:28.399 --> 01:36:32.039 chemicals that are going to reduce human life spans, and 1850 01:36:32.279 --> 01:36:36.920 also keep them pumping in to you know, the the 1851 01:36:37.439 --> 01:36:40.520 like the hospitals and and you know all the all 1852 01:36:40.560 --> 01:36:43.079 the chemicals that they're they're you know, they're basically trying 1853 01:36:43.079 --> 01:36:46.560 to pump you with within U healthcare and stuff like that. Well, 1854 01:36:46.640 --> 01:36:50.319 now it's full circle, and now they created a whole ecosystem, 1855 01:36:50.520 --> 01:36:52.479 like you ever see the whole ecosystem, like, oh, it 1856 01:36:52.600 --> 01:36:54.760 rains and then it gets hot, and that that water 1857 01:36:54.880 --> 01:36:57.479 vaporizes and goes back up into the clouds. Well, that's 1858 01:36:57.520 --> 01:37:00.359 how they're treating us. That they're saying, all right, well, 1859 01:37:00.399 --> 01:37:03.720 we're basically growing humans and we're going to sustain them 1860 01:37:04.239 --> 01:37:07.359 by reducing you know, what they're eating in the in 1861 01:37:07.439 --> 01:37:09.880 the land in order to make us look like we're 1862 01:37:09.880 --> 01:37:13.239 the good guys. This is the whole idea around that 1863 01:37:13.239 --> 01:37:18.920 that CIA director uh Casey, what was it Director Casey. Anyway, 1864 01:37:19.479 --> 01:37:22.920 whenever he said that, the American people like, basically, we're 1865 01:37:22.960 --> 01:37:25.239 not going to know everything. Everything that we know wiould 1866 01:37:25.279 --> 01:37:27.399 be an absolute lie and we'll think that we actually 1867 01:37:27.439 --> 01:37:29.960 know what we're talking about. But this is the whole 1868 01:37:29.960 --> 01:37:33.159 idea behind the Hegelian dialect. Is you you know, you 1869 01:37:33.199 --> 01:37:37.000 push the whole idea of climate change and and and 1870 01:37:37.039 --> 01:37:40.119 stuff like that, and then you pump it full of 1871 01:37:40.279 --> 01:37:43.159 other things to you to where basically now you have 1872 01:37:43.279 --> 01:37:45.880 the American people and pretty much people all over the world. 1873 01:37:45.880 --> 01:37:49.239 It's a global fucking thing nowadays. But basically what you do, 1874 01:37:49.399 --> 01:37:51.479 what you have is is that you have the American well, 1875 01:37:51.560 --> 01:37:54.279 the people all over the world. They're all getting on 1876 01:37:54.359 --> 01:37:59.079 board with this climate change initiative and and carbon deficiency 1877 01:37:59.319 --> 01:38:01.640 you know, near that they're trying to push and stuff 1878 01:38:01.680 --> 01:38:06.119 like that. Meanwhile, we're reducing our lifespans, We're pumping shit 1879 01:38:06.880 --> 01:38:09.640 food into our systems, We're pumping shit air into our 1880 01:38:09.680 --> 01:38:14.039 systems and that's all they care about. That's how they're 1881 01:38:14.079 --> 01:38:17.039 getting to most people. That they play it off like 1882 01:38:17.079 --> 01:38:18.720 it's a good idea, bro. 1883 01:38:18.840 --> 01:38:21.960 That this reminds me literally looking at this picture right now. 1884 01:38:22.000 --> 01:38:24.199 And if you're not looking at this and you're just listening, 1885 01:38:24.239 --> 01:38:26.000 you need to be on Patreon and rock fins. 1886 01:38:26.039 --> 01:38:26.920 You can see these things. 1887 01:38:26.920 --> 01:38:30.279 Okay, Patreon is the best source to support us directly. 1888 01:38:30.359 --> 01:38:32.800 That being said, all right, do you remember when Bill 1889 01:38:32.840 --> 01:38:35.720 Gates we just did an episode talking about him, We're 1890 01:38:35.760 --> 01:38:38.439 gonna reduce the Earth's population by ten percent by this date, 1891 01:38:38.479 --> 01:38:40.960 and everybody cheered and clapped, and it's like, y'all just 1892 01:38:41.039 --> 01:38:43.600 heard a pretty thing and didn't think anything about the 1893 01:38:43.640 --> 01:38:47.800 execution of the plan. Right, this is PepsiCo's plan for 1894 01:38:47.920 --> 01:38:49.760 twenty thirty. Let's go ahead and look at this here. 1895 01:38:50.159 --> 01:38:58.239 Net water positive Jonathan a beverage company who makes drinks. 1896 01:38:58.880 --> 01:39:02.479 It's talking about being water positive. Have you ever looked 1897 01:39:02.640 --> 01:39:04.920 at the ingredient list on the back of any soft 1898 01:39:04.960 --> 01:39:05.479 drink ever? 1899 01:39:05.640 --> 01:39:08.720 Number one ingredient is water? How are you going to 1900 01:39:08.720 --> 01:39:09.359 be net. 1901 01:39:09.239 --> 01:39:14.399 Water positive when your product contains water? That's fucking ridiculous, 1902 01:39:14.439 --> 01:39:17.079 But okay, Fine, Fine, maybe maybe I just don't know 1903 01:39:17.119 --> 01:39:20.680 what I'm talking about net zero emissions, Jonathan, Is Pepsi 1904 01:39:20.720 --> 01:39:24.840 still sold in plastic bottles. I do declare and and 1905 01:39:24.920 --> 01:39:28.920 plastic bottles have to be melted into their shapes, correct 1906 01:39:29.560 --> 01:39:36.239 they do. That produces emissions. So there's literally no possible 1907 01:39:36.279 --> 01:39:39.479 way that they can ever be a net zero emissions 1908 01:39:39.840 --> 01:39:43.239 manufacturer just off of Pepsi. Let's not even talk about 1909 01:39:43.239 --> 01:39:46.239 their packaging process for any of their other goods. Okay, 1910 01:39:46.479 --> 01:39:51.800 one hundred percent sustainably sourced. Okay, the potatoes is one thing, 1911 01:39:52.159 --> 01:39:55.399 corn is another thing. Oats are another thing. Do you 1912 01:39:55.479 --> 01:39:58.760 understand that they have such a long laundry list of 1913 01:39:58.800 --> 01:40:01.520 products that they are talking about having one hundred percent 1914 01:40:01.560 --> 01:40:05.319 sustainable farms who are also able to meet their current 1915 01:40:05.520 --> 01:40:12.560 agricultural demands for heavy industry, that's mathematically impossible. Then they're 1916 01:40:12.560 --> 01:40:16.560 talking about reginatives for seven million acres, except they only 1917 01:40:16.600 --> 01:40:19.479 got to just over three hundred thousand their first year. 1918 01:40:19.760 --> 01:40:21.079 It's already twenty twenty four. 1919 01:40:21.319 --> 01:40:23.920 They're saying they're to have seven million done by twenty thirty, 1920 01:40:24.760 --> 01:40:27.840 improve the lives of two hundred and fifty thousand people. Yo, 1921 01:40:27.920 --> 01:40:30.399 you give that many people one dollar, you can say 1922 01:40:30.399 --> 01:40:32.479 that you improve their life. Fuck off with that. 1923 01:40:32.560 --> 01:40:37.359 It's like, even looking at this plan, there's no fucking 1924 01:40:37.439 --> 01:40:40.720 way to execute it. But I guarantee they sold this 1925 01:40:40.880 --> 01:40:43.399 off to a couple of different foreign governments as well 1926 01:40:43.439 --> 01:40:46.279 as the United States, and probably got grants to push 1927 01:40:46.279 --> 01:40:46.720 it forward. 1928 01:40:47.760 --> 01:40:51.279 Yeah. Just look at like some of the bullet points here, 1929 01:40:51.319 --> 01:40:54.399 one of them right under netwater positive. It talks about 1930 01:40:54.439 --> 01:40:58.199 executing their DEI agenda. And if you remember whenever we 1931 01:40:58.239 --> 01:41:03.199 went over the DEI, which is diversity, equity and inclusion. 1932 01:41:03.159 --> 01:41:07.640 What does DEI have to do with netwater positive usage 1933 01:41:07.800 --> 01:41:08.880 for your company? 1934 01:41:09.319 --> 01:41:12.800 Did I miss something, dude? What? Well? 1935 01:41:12.920 --> 01:41:16.359 Yeah, I mean, look, you gotta have gay people marketing 1936 01:41:16.439 --> 01:41:19.000 these pepsi products. They need to be more inclusive. 1937 01:41:19.720 --> 01:41:25.199 I didn't know that hiring certain groups that belong to 1938 01:41:25.319 --> 01:41:30.800 certain demographics make your company a beverage company use less water. 1939 01:41:31.159 --> 01:41:33.279 I'm gonna be honest, Jacob, didn't know that. 1940 01:41:33.399 --> 01:41:35.800 But then again, maybe I just don't understand this type 1941 01:41:35.800 --> 01:41:38.079 of business. But this is what I'm talking about. It's 1942 01:41:38.079 --> 01:41:40.439 all pretty words, it's all look over here, look over here. 1943 01:41:40.439 --> 01:41:43.680 Don't even worry about what's actually going on under the hood. Okay, 1944 01:41:43.720 --> 01:41:46.600 let's not worry about those farmers in India that we 1945 01:41:46.600 --> 01:41:50.039 were about to fuck over for growing a couple of 1946 01:41:50.079 --> 01:41:51.000 our little potatoes. 1947 01:41:51.000 --> 01:41:52.119 Here, look at what we're. 1948 01:41:51.960 --> 01:41:56.279 Doing for the Indian women farmers. Look at this new 1949 01:41:56.319 --> 01:41:58.479 project we have going on. Don't worry about what happened 1950 01:41:58.520 --> 01:41:59.279 a couple of years ago. 1951 01:41:59.479 --> 01:42:00.239 That was then. 1952 01:42:00.319 --> 01:42:04.920 This is now ain't a leakage only twenty ten. Look 1953 01:42:04.960 --> 01:42:07.920 look look that was then. That was then we didn't 1954 01:42:07.920 --> 01:42:11.000 know about soy oils. Yeah, the FDA made us put 1955 01:42:11.039 --> 01:42:11.800 warning labels on it. 1956 01:42:12.439 --> 01:42:13.720 Look look that was then. 1957 01:42:15.119 --> 01:42:18.720 Yeah, dude, this is way too funny. Like it's it's 1958 01:42:18.800 --> 01:42:23.159 hilarious because it's a desperate attempt to look like a 1959 01:42:23.920 --> 01:42:28.359 like like a like a corporation for humanity. Meanwhile, what 1960 01:42:28.399 --> 01:42:32.359 you're doing is pumping fucking cancerous chemicals into us because 1961 01:42:32.600 --> 01:42:36.399 you're you completely bought out the FDA, You completely bought 1962 01:42:36.399 --> 01:42:39.680 out probably uh you know, like think about the World 1963 01:42:39.760 --> 01:42:44.800 Health Organization and and you know organizations like that. It's like, dude, 1964 01:42:44.880 --> 01:42:50.279 you're talking about an absolute monopolized takeover of the American 1965 01:42:50.359 --> 01:42:53.479 healthcare system and you want to pump it as something 1966 01:42:53.520 --> 01:42:56.439 that is it's netwater positive and we want to make 1967 01:42:56.479 --> 01:42:59.800 sure we're pushing our dei agenda. It's like, dude, you 1968 01:43:00.239 --> 01:43:03.399 give a flying shit about people like, don't don't try 1969 01:43:03.439 --> 01:43:06.760 and pretend that you care, because it's a it's a 1970 01:43:06.800 --> 01:43:09.600 fucking scam. And and you know what, the sad part 1971 01:43:09.720 --> 01:43:12.199 is a lot of people are gonna eat this ship 1972 01:43:12.319 --> 01:43:15.479 up and buy it up. They're gonna say PEPSI, Oh 1973 01:43:15.520 --> 01:43:18.840 my god, I can't believe it. Dude, we're talking about 1974 01:43:19.039 --> 01:43:21.520 We're talking about gangster mobster shit right here. 1975 01:43:22.279 --> 01:43:26.119 Basically, this is mobsters with a coat and tie rather 1976 01:43:26.159 --> 01:43:28.359 than in the back alleys and shit like that. 1977 01:43:28.479 --> 01:43:31.319 This is corporate mafia. That's all. This is, one hundred 1978 01:43:31.319 --> 01:43:31.800 percent And. 1979 01:43:31.720 --> 01:43:33.520 That's why we are talking about it on the Cult 1980 01:43:33.560 --> 01:43:36.880 of Conspiracy because tell me this isn't a conspiracy. 1981 01:43:36.960 --> 01:43:37.359 Dude. 1982 01:43:37.600 --> 01:43:40.239 Keep in mind, just if anybody else need a little 1983 01:43:40.279 --> 01:43:42.880 more confirmation about how little the United States government and 1984 01:43:42.920 --> 01:43:45.159 the FDA actually care about your health and well being. 1985 01:43:45.600 --> 01:43:48.960 Those wild chips that were made with soy oil, those 1986 01:43:49.000 --> 01:43:52.319 were not sold in Australia, Canada, or anywhere in Europe. 1987 01:43:52.520 --> 01:43:55.800 That substance is banned in those countries by their government 1988 01:43:55.840 --> 01:43:56.960 officiating bodies. 1989 01:43:57.119 --> 01:43:58.800 But in America, it's full tilt, bro. 1990 01:44:00.239 --> 01:44:03.520 You know, I was just thinking too. You know, there 1991 01:44:03.560 --> 01:44:05.880 are going to be corporations like this that are going 1992 01:44:05.960 --> 01:44:09.079 to try and take care or take advantage of people. 1993 01:44:10.399 --> 01:44:13.600 But it doesn't take a genius to look at a 1994 01:44:13.640 --> 01:44:15.760 bottle of Pepsi or a bottle of coke, a bottle 1995 01:44:15.800 --> 01:44:19.920 of fucking gatorade, all this bullshit to just say this 1996 01:44:20.079 --> 01:44:23.279 is unnatural. This is not what this is not what 1997 01:44:23.319 --> 01:44:27.359 the Earth would make naturally. You know, we are human beings. 1998 01:44:27.359 --> 01:44:29.680 We're not supposed to be fucking drinking and eating all 1999 01:44:29.680 --> 01:44:31.840 this shit in the first place. And so really we 2000 01:44:31.920 --> 01:44:34.840 need to hold ourselves accountable and say, look, if I 2001 01:44:34.920 --> 01:44:38.760 get sick, well, I made the agreement to drink these 2002 01:44:39.199 --> 01:44:43.720 unnatural chemicals. I made the agreement to eat this unnatural shit. 2003 01:44:43.960 --> 01:44:45.800 And if anything, we need to be taking a lot 2004 01:44:45.840 --> 01:44:48.439 more accountability. And this is where the whole idea of 2005 01:44:48.720 --> 01:44:51.600 people getting away from the system, getting out of the city, 2006 01:44:51.840 --> 01:44:54.920 getting into their own kind of farming, like our boy 2007 01:44:55.000 --> 01:44:57.680 Jim Gayle does right, And god it's been a minute 2008 01:44:57.720 --> 01:44:59.439 since we had him on, but like that. 2009 01:44:59.399 --> 01:45:01.560 Whole check in on him, that whole. 2010 01:45:01.319 --> 01:45:05.319 Idea of of you know, microgreens and sustaining off of 2011 01:45:05.600 --> 01:45:09.039 what you grow and and the animals that you know 2012 01:45:09.159 --> 01:45:11.520 you're raising and stuff like that, to be able to 2013 01:45:11.520 --> 01:45:15.159 provide back for yourself. Don't let the nanny government try 2014 01:45:15.199 --> 01:45:17.159 and tell you that they're here to take care of 2015 01:45:17.199 --> 01:45:22.520 you whenever you're you know, you have eighteen pills that 2016 01:45:22.560 --> 01:45:25.159 you got to take just to stay alive per day. 2017 01:45:25.560 --> 01:45:28.640 You know, like this is this is a whole, it's 2018 01:45:28.640 --> 01:45:31.760 a it's up to you to kind of break through 2019 01:45:31.800 --> 01:45:34.479 that matrix and really see the world for what it is. 2020 01:45:34.560 --> 01:45:36.800 It's trying to make a dollar off of you, and 2021 01:45:37.359 --> 01:45:39.600 and it'll do it by any means necessary. 2022 01:45:40.239 --> 01:45:42.399 Now, I agree that we have to take responsibility for 2023 01:45:42.439 --> 01:45:44.840 what we put in our bodies. However, when we are 2024 01:45:44.840 --> 01:45:48.279 purposely misled, we are told that things are not only 2025 01:45:48.319 --> 01:45:50.119 not bad for us, but good for us, and we 2026 01:45:50.119 --> 01:45:52.159 should eat more of these things or drink more of 2027 01:45:52.159 --> 01:45:54.119 this stuff because it's better. But ba bah, and then 2028 01:45:54.159 --> 01:45:55.920 we find out that that was a bold face lie. 2029 01:45:56.319 --> 01:45:59.079 I believe that certain people do need to be held accountable, right, 2030 01:45:59.439 --> 01:46:02.159 And with that being said, look, I understand, yes, coke. 2031 01:46:02.199 --> 01:46:03.560 Is just as bad. 2032 01:46:03.640 --> 01:46:06.960 It's slightly less sugar than PEPSI. Okay, fine, I get it, 2033 01:46:07.399 --> 01:46:09.800 but at least I can say that Coca Cola is 2034 01:46:09.840 --> 01:46:13.039 as American as America can get. And Pepsi has done 2035 01:46:13.079 --> 01:46:17.239 business with the Kammis multiple times, therefore their COMMI company. Anyway, 2036 01:46:17.600 --> 01:46:19.479 let's get back to them talking about them. We have 2037 01:46:19.520 --> 01:46:21.479 some more things we need to get too, because there's 2038 01:46:21.520 --> 01:46:23.880 actually two more things that are really fucking funny that 2039 01:46:23.880 --> 01:46:26.760 Pepsi has done that had to deal with later, but 2040 01:46:26.960 --> 01:46:28.439 we'll get to it in a minute. 2041 01:46:28.119 --> 01:46:32.920 Putting reducing greenhouse gas emissions and water usage. Additionally, the 2042 01:46:33.000 --> 01:46:36.520 company has made significant investments in programs that support local 2043 01:46:36.520 --> 01:46:43.239 communities and promote healthy living challenges. Faced intense competition, Pepsi 2044 01:46:43.279 --> 01:46:46.239 COO operates in a highly competitive market, with other major 2045 01:46:46.279 --> 01:46:49.960 players like Coca Cola, Nesley, and Unilever also vuying for 2046 01:46:50.039 --> 01:46:53.159 market share. Pepsi COO has had to work hard to 2047 01:46:53.199 --> 01:46:56.359 differentiate itself from competitors and innovate to stay ahead of 2048 01:46:56.399 --> 01:47:01.920 the curve. Changing consumer preferences. Uomer preferences are constantly changing, 2049 01:47:02.079 --> 01:47:06.039 and PepsiCo has had to adapt to stay relevant. For example, 2050 01:47:06.399 --> 01:47:09.880 consumers have become increasingly health conscious in recent years, and 2051 01:47:09.920 --> 01:47:13.760 PepsiCo has responded by introducing healthier options like naked juice 2052 01:47:13.760 --> 01:47:18.119 and tropicana essentials. Supply chain issues. As a large and 2053 01:47:18.159 --> 01:47:22.359 complex organization, PepsiCo's supply chain can be a challenge to manage. 2054 01:47:23.039 --> 01:47:27.079 Issues like logistics, transportation, and inventory management can impact the 2055 01:47:27.119 --> 01:47:29.720 company's ability to get products to market on time and 2056 01:47:29.760 --> 01:47:34.359 at the right price. Sustainability concerns. As a major consumer 2057 01:47:34.359 --> 01:47:38.319 goods company, PepsiCo has a responsibility to address environmental and 2058 01:47:38.359 --> 01:47:42.920 social sustainability concerns. The company has set ambitious goals for 2059 01:47:43.000 --> 01:47:46.720 reducing its environmental footprint, but it faces ongoing challenges in 2060 01:47:46.800 --> 01:47:52.039 areas like water conservation and reducing greenhouse gas emissions. Health concerns. 2061 01:47:52.439 --> 01:47:55.560 PepsiCo has also faced criticism over the health impacts of 2062 01:47:55.600 --> 01:47:59.159 some of its products, particularly its sugary beverages and snacks. 2063 01:48:00.119 --> 01:48:03.000 This has led to increased scrutiny from regulators and calls 2064 01:48:03.039 --> 01:48:05.680 for the company to reformulate its products or reduce its 2065 01:48:05.720 --> 01:48:10.279 marketing to children. Despite these challenges, Pepsigo has remained a 2066 01:48:10.359 --> 01:48:13.159 major player in the food and beverage industry thanks to 2067 01:48:13.199 --> 01:48:20.199 its focus on innovation, strategic acquisitions, and sustainability conclusion. In conclusion, 2068 01:48:20.479 --> 01:48:23.720 PepsiCo's success story is a testament to the company's ability 2069 01:48:23.720 --> 01:48:26.319 to adapt and innovate in a highly competitive market. 2070 01:48:27.439 --> 01:48:30.640 Okay, and I'll give it that. Pepsi is one to 2071 01:48:30.760 --> 01:48:35.279 adapt and overcome and throw some wild ad campaigns out 2072 01:48:35.319 --> 01:48:37.840 to try to drive people to the market and buy 2073 01:48:37.840 --> 01:48:42.319 their product. This famous one in nineteen ninety six when 2074 01:48:42.359 --> 01:48:46.000 this guy tried to sue Pepsi to win a Harrier jet. 2075 01:48:46.479 --> 01:48:50.359 Do you remember hearing about this when we were kids. No, bro, 2076 01:48:50.479 --> 01:48:51.520 this one's fucking wild. 2077 01:48:51.640 --> 01:48:52.159 Listen to this. 2078 01:48:53.880 --> 01:48:56.680 It was an eye catching ad for Pepsi cola, and 2079 01:48:56.720 --> 01:49:00.640 it caught John Leonard's eye. Collect points from Pepsi labels 2080 01:49:00.640 --> 01:49:04.920 and claim prizes like T shirts and sunglasses or for 2081 01:49:05.119 --> 01:49:07.880 seven million points, a hairy er jet. 2082 01:49:08.239 --> 01:49:09.359 Sure beats the bus. 2083 01:49:09.800 --> 01:49:11.319 People say, well, didn't you want. 2084 01:49:11.119 --> 01:49:11.760 A T shirt? 2085 01:49:12.199 --> 01:49:14.359 I said, well, when there's a harrier out there for 2086 01:49:14.399 --> 01:49:17.439 seven million Pepsi points, why not am your sets or 2087 01:49:17.720 --> 01:49:18.960 am your sites a little higher? 2088 01:49:19.239 --> 01:49:21.720 Leonard, a twenty one year old business student, noticed some 2089 01:49:21.800 --> 01:49:25.600 fine print in place of labels. Consumers could buy Pepsi 2090 01:49:25.680 --> 01:49:27.319 points for ten cents each. 2091 01:49:27.600 --> 01:49:29.520 Now I did the quick math. I go, you know 2092 01:49:29.920 --> 01:49:33.359 seven million, you know ten cents apiece? Seven hundred thousand dollars. 2093 01:49:33.600 --> 01:49:36.800 Leonard got the seven hundred thousand dollars from five well 2094 01:49:36.800 --> 01:49:41.000 off investors, sent Pepsi fifteen labels and a check, and 2095 01:49:41.079 --> 01:49:45.159 waited for his jet. Pepsi's response, the ad was just 2096 01:49:45.239 --> 01:49:45.680 a joke. 2097 01:49:46.000 --> 01:49:49.239 Tens of millions of Americans and people around the world 2098 01:49:49.399 --> 01:49:52.760 saw the spot, got the joke and laughed. Mister Leonard 2099 01:49:52.840 --> 01:49:56.720 saw the spot, hired business advisors and lawyers, and decided 2100 01:49:56.720 --> 01:49:57.800 to take legal action. 2101 01:49:58.079 --> 01:50:01.159 But PEPSI went to court first, asking that Leonard's claim 2102 01:50:01.279 --> 01:50:04.319 be declared frivolous. Now Leonard has filed his own suit 2103 01:50:04.520 --> 01:50:05.600 demanding the jet. 2104 01:50:06.560 --> 01:50:09.640 You know, people point out that this PEPSI generation that 2105 01:50:09.640 --> 01:50:11.359 they're trying to sell to is. 2106 01:50:11.359 --> 01:50:14.279 Me someone who's taking advantage of the legal system. Doesn't 2107 01:50:14.279 --> 01:50:16.119 really typify the PEPSI generation. 2108 01:50:16.800 --> 01:50:20.399 The question now for the PEPSI generation, is John Leonard 2109 01:50:20.399 --> 01:50:23.159 among the best and the brightest or is he just 2110 01:50:23.239 --> 01:50:23.920 a nuisance? 2111 01:50:25.039 --> 01:50:25.840 I think he should get the. 2112 01:50:25.880 --> 01:50:29.640 Jet if he trying damage Pepsi, and he droppably. 2113 01:50:29.319 --> 01:50:32.239 Should Maybe he is goofy, but I mean they are 2114 01:50:32.239 --> 01:50:34.079 making those claims and if they can't back them up, 2115 01:50:34.960 --> 01:50:36.560 they shouldn't be putting him on an air. 2116 01:50:36.800 --> 01:50:40.479 A customer like this should be celebrated, not sued, says 2117 01:50:40.520 --> 01:50:42.319 advertising executive David Birklan. 2118 01:50:42.479 --> 01:50:45.560 Have a guy here who's done something pretty clever, I 2119 01:50:45.600 --> 01:50:48.319 would give him a tour across the country in a 2120 01:50:48.359 --> 01:50:49.159 Harrier jet. 2121 01:50:49.359 --> 01:50:50.640 I'd turn it into a TV. 2122 01:50:50.479 --> 01:50:53.520 Commercial in case anyone else is thinking of ordering a jet. 2123 01:50:53.800 --> 01:50:57.079 Pepsi has now raised the number of points needed from 2124 01:50:57.159 --> 01:51:02.399 seven million to seven hundred million. John Blackstone, CBS News. 2125 01:51:02.720 --> 01:51:07.520 Okay, okay, so, first of all, pretty funny. But secondly, 2126 01:51:08.000 --> 01:51:13.359 all right, did our boy from the Pepsi corporation just 2127 01:51:13.439 --> 01:51:17.600 say someone taking advantage of the legal system doesn't typify 2128 01:51:18.439 --> 01:51:19.520 Pepsi's ethos. 2129 01:51:19.640 --> 01:51:21.079 Did he really just say. 2130 01:51:20.840 --> 01:51:23.319 Some shit like that as he was trying to screw 2131 01:51:23.359 --> 01:51:27.800 over Indian farmers for the quote unquote taking advantage of 2132 01:51:27.840 --> 01:51:30.239 the legal system for some fucking potatoes. 2133 01:51:30.319 --> 01:51:34.479 Dude, dude, this, I can't stand this kind of shit. 2134 01:51:34.600 --> 01:51:37.079 Now, it's not false advertising. 2135 01:51:36.520 --> 01:51:40.159 It absolutely is. I would have do Anybody who could 2136 01:51:40.239 --> 01:51:43.159 put together two numbers would be able to figure out 2137 01:51:43.159 --> 01:51:45.239 the amount of points that. 2138 01:51:45.159 --> 01:51:45.800 You would need. 2139 01:51:46.199 --> 01:51:48.159 All right. I like the way that he thought. I 2140 01:51:48.199 --> 01:51:51.119 think that that's a brilliant idea, and it wasn't exactly 2141 01:51:51.159 --> 01:51:54.199 marketed as a funny joke or a scam. If so, 2142 01:51:54.319 --> 01:51:56.000 then right down to the bottom and say, this is 2143 01:51:56.000 --> 01:51:57.880 not a real ad, this is not really what we're doing. 2144 01:51:57.920 --> 01:52:01.039 But that didn't occur, that didn't appear in this commercial, 2145 01:52:01.359 --> 01:52:02.920 and so of course you got to take it at 2146 01:52:02.920 --> 01:52:07.479 face value. I mean, it's already like an obnoxious number 2147 01:52:07.520 --> 01:52:09.439 to obtain as far as all these points go, And 2148 01:52:09.920 --> 01:52:13.239 I mean, anybody would this guy's brilliant. I think that 2149 01:52:13.279 --> 01:52:14.239 he should have been rewarded. 2150 01:52:14.279 --> 01:52:17.479 The jet, everything else on the commercial, the sunglass, of 2151 01:52:17.520 --> 01:52:20.119 the T shirt, the leather jacket, everything else that was 2152 01:52:20.159 --> 01:52:25.800 advertised was in fact open as advertised. The one thing, yes, 2153 01:52:25.840 --> 01:52:28.560 I understand it was an extravagant thing, but the one 2154 01:52:28.600 --> 01:52:31.279 thing that you listed for seven million, and you got 2155 01:52:31.279 --> 01:52:34.680 a guy who said, okay, like, what would they have 2156 01:52:34.680 --> 01:52:38.159 done if somebody actually bought enough pepsi products to actually 2157 01:52:38.199 --> 01:52:40.600 get seven million? Would they have honored the deal that 2158 01:52:40.640 --> 01:52:41.039 they made? 2159 01:52:41.119 --> 01:52:44.439 Then? Would have been just oh just some kid bah 2160 01:52:44.439 --> 01:52:45.880 oh no they aw shit. 2161 01:52:45.840 --> 01:52:49.800 No, they absolutely wouldn't have because they're using him as 2162 01:52:49.840 --> 01:52:53.239 an excuse, like because and the average person is not 2163 01:52:53.279 --> 01:52:56.000 going to collect that many fucking points right. 2164 01:52:56.279 --> 01:53:00.000 And then I also heard somebody say, well, clearly, uh, 2165 01:53:00.119 --> 01:53:02.359 you know, they don't even have the authority to sell 2166 01:53:02.399 --> 01:53:05.560 a Hairer jet to somebody really, because they used to 2167 01:53:05.600 --> 01:53:08.960 have the world's sixth largest navy. Yeah, I'm pretty sure 2168 01:53:08.960 --> 01:53:11.640 they have the clearance for wherever the fuck they want. 2169 01:53:12.119 --> 01:53:14.239 How about just you know, pull up one of those 2170 01:53:14.239 --> 01:53:15.880 submarines and give that baby away? 2171 01:53:16.880 --> 01:53:17.079 Right? 2172 01:53:17.159 --> 01:53:18.960 How sick would it be to have a submarine though? 2173 01:53:19.720 --> 01:53:20.920 I mean I want one. 2174 01:53:21.279 --> 01:53:25.359 That'd be awesome now and now, honestly, we couldn't have 2175 01:53:25.399 --> 01:53:27.560 one though, because they would immediately just think we're doing 2176 01:53:27.600 --> 01:53:31.039 cartel things. Yo, the cartels have submarine fleets. They have 2177 01:53:31.119 --> 01:53:32.199 gotten advanced. 2178 01:53:32.319 --> 01:53:36.439 We need a cold submarine. I'm down, dude, and I 2179 01:53:36.439 --> 01:53:38.760 want to go down to that that part of the 2180 01:53:38.800 --> 01:53:41.840 ocean to where it's like the water underneath the water. 2181 01:53:42.680 --> 01:53:45.279 That's what I want to see that, dude. I want 2182 01:53:45.319 --> 01:53:47.359 to go see the fucking megla dons and shit. Dude. 2183 01:53:47.720 --> 01:53:50.840 Oh no, I'm talking about like one with a glass roof, 2184 01:53:50.880 --> 01:53:52.239 to where we're going like one hundred feet down to 2185 01:53:52.319 --> 01:53:54.359 like swim with sharks and shit. But like I could 2186 01:53:54.359 --> 01:53:57.359 still see daylight. I ain't trying to go James Cameron, deep. 2187 01:53:57.239 --> 01:54:00.039 Dude, No, I'm trying to go this Titanic sub it 2188 01:54:00.199 --> 01:54:03.079 just happens. Son, I'm trying to go full on journey 2189 01:54:03.119 --> 01:54:03.920 to the center of the Earth. 2190 01:54:03.960 --> 01:54:08.159 Shit bro oh no, no, you bring a camera. I 2191 01:54:08.680 --> 01:54:11.039 will be with you in spirit, my boy. I'm trying 2192 01:54:11.039 --> 01:54:13.640 to go meet the Leviathan. Irl like I'm good. 2193 01:54:14.159 --> 01:54:16.079 I mean, i'd be able to see if the Leviathan 2194 01:54:16.119 --> 01:54:16.880 is a real thing or not. 2195 01:54:17.800 --> 01:54:19.319 Fair enough. Fair enough. 2196 01:54:19.359 --> 01:54:23.000 Now with that, and you're talking about the depths and 2197 01:54:23.000 --> 01:54:26.239 we're talking about the darkness and all these things, let's 2198 01:54:26.279 --> 01:54:29.039 talk about this time where Pepsi took a very massive 2199 01:54:29.079 --> 01:54:32.640 misstep and promised a bunch of Chinese people that Pepsi 2200 01:54:32.640 --> 01:54:35.000 would resurrect their dead relatives. 2201 01:54:35.760 --> 01:54:38.479 And then they actually haven't denied it either. 2202 01:54:38.920 --> 01:54:40.920 It's not like this is a funny story that's become 2203 01:54:41.039 --> 01:54:44.119 urban legend, and that's just that Pepsi has never denied 2204 01:54:44.159 --> 01:54:46.119 that these things have ever taken place, and they've been 2205 01:54:46.159 --> 01:54:47.399 asked multiple times. 2206 01:54:47.960 --> 01:54:50.640 But let's just go down the rabbit hole here. 2207 01:54:50.680 --> 01:54:52.720 It starts off of when it started in Asia and 2208 01:54:52.720 --> 01:54:54.680 how it grew, and I think it's pretty interesting. 2209 01:54:55.319 --> 01:54:58.640 It's common knowledge for brands to undertake aggressive marketing strategies 2210 01:54:58.640 --> 01:55:01.960 in order to stay relevant capture a larger a larger 2211 01:55:02.000 --> 01:55:05.680 audience than their competitors. However, there are no clear strategies 2212 01:55:05.760 --> 01:55:08.600 or protocols to follow when your marketing strategies lead to 2213 01:55:08.680 --> 01:55:11.960 mass riots and instability in a foreign country. This is 2214 01:55:11.960 --> 01:55:14.239 what Pepsi learned the hard way when the situation in 2215 01:55:14.239 --> 01:55:17.880 the Philippines erupted into a full fledged war against the company. 2216 01:55:18.119 --> 01:55:20.680 It all started in nineteen ninety two when Pepsi decided 2217 01:55:20.680 --> 01:55:23.680 to launch a new marketing campaign in the Philippines. It 2218 01:55:23.760 --> 01:55:27.000 was the twelfth largest market for soft drinks in the world, 2219 01:55:27.039 --> 01:55:30.720 with the population that loved carbonated drinks. However, Pepsi was 2220 01:55:30.760 --> 01:55:33.720 a distant second to Coca Cola in terms of reach 2221 01:55:33.800 --> 01:55:37.319 to consumers. Coca Cola had a seventy five percent market 2222 01:55:37.319 --> 01:55:39.319 share while Pepsi only had a seventeen percent. 2223 01:55:39.600 --> 01:55:44.119 Pepsi as is proper, as is proper, because the Philippines 2224 01:55:44.119 --> 01:55:45.680 don't fuck with commis either. 2225 01:55:46.039 --> 01:55:50.880 Moving on, I guess so Pepsi had always been brainstorming 2226 01:55:50.920 --> 01:55:53.680 on new ideas to market the brand, albeit with lesser 2227 01:55:53.720 --> 01:55:57.119 efficiency than they would have hoped. In nineteen eighty nine 2228 01:55:57.399 --> 01:56:01.680 had seen the launch of pepsi Am, which was marketed 2229 01:56:01.760 --> 01:56:04.319 as an alternative to coffee, but it didn't go as 2230 01:56:04.319 --> 01:56:06.800 well as they planned. Pepsi Am I never heard of 2231 01:56:06.800 --> 01:56:07.159 that one. 2232 01:56:07.680 --> 01:56:10.319 Well, it was in the Philippines. And if I'm not mistaken, 2233 01:56:10.399 --> 01:56:13.079 Coke tried to do something akin to this. It was 2234 01:56:13.119 --> 01:56:15.279 like that Coke black that came out in the early 2235 01:56:15.319 --> 01:56:17.079 two thousands, That Coke coffee. 2236 01:56:17.439 --> 01:56:19.439 I don't know if that's still a thing. That's no, 2237 01:56:19.560 --> 01:56:21.640 that wasn't early too. That I was like a couple 2238 01:56:21.640 --> 01:56:22.239 of years ago. 2239 01:56:22.680 --> 01:56:24.960 So the first time at least in my lifetime that 2240 01:56:24.960 --> 01:56:26.680 I can remember that Coca Cola tried to do a 2241 01:56:26.720 --> 01:56:29.840 cokey cough Coke coffee combo. 2242 01:56:29.920 --> 01:56:30.479 Excuse me. 2243 01:56:30.920 --> 01:56:33.199 It was a small glass bottle and it had like 2244 01:56:33.359 --> 01:56:36.159 a wrapper up like across the whole thing. You couldn't 2245 01:56:36.159 --> 01:56:39.720 see the glass, and it was Coke black Blak, and 2246 01:56:39.800 --> 01:56:42.520 it was black coffee and Coke. I tried it. I 2247 01:56:42.520 --> 01:56:44.800 personally didn't like it, but some people loved it. And 2248 01:56:44.840 --> 01:56:47.159 then they just recently came out with this other thing, 2249 01:56:47.199 --> 01:56:48.319 this Coke coffee thing, right. 2250 01:56:48.319 --> 01:56:50.119 Which I don't think is a thing anymore. I haven't 2251 01:56:50.119 --> 01:56:52.680 seen that in a while. But dude, it definitely wasn't 2252 01:56:52.680 --> 01:56:54.359 acquired taste. But I liked it. 2253 01:56:56.039 --> 01:56:59.520 I mean, but I like people. I get it. 2254 01:57:00.079 --> 01:57:02.239 One wants to just take half coke half coffee for whatever. 2255 01:57:02.520 --> 01:57:04.920 That flavor profile just hits with them. Look, I'm not 2256 01:57:04.920 --> 01:57:05.840 gonna throw shade. 2257 01:57:06.399 --> 01:57:09.439 I just it was basically like a Coke energy drink 2258 01:57:09.640 --> 01:57:11.720 is really what it was. It just had a little 2259 01:57:11.760 --> 01:57:14.520 distinct coffee hint to it, which I liked it. 2260 01:57:15.479 --> 01:57:17.840 I just Coke is really good at doing the one 2261 01:57:17.880 --> 01:57:21.279 thing that they do. Like, why why are we playing around? Look? 2262 01:57:21.319 --> 01:57:23.920 Coke Vanilla was a solid swing and a hit. 2263 01:57:23.800 --> 01:57:28.079 Dog Coke with lime again coming with the bangers, that 2264 01:57:28.119 --> 01:57:30.760 little coke machine with a little touch tone things. It's 2265 01:57:30.800 --> 01:57:33.159 got like fifteen different flavors in it. Bro, we're blowing 2266 01:57:33.199 --> 01:57:34.840 minds here. That's excellent. It's excellent. 2267 01:57:35.119 --> 01:57:38.720 But you notice the coke itself stayed pure in those things. 2268 01:57:38.760 --> 01:57:41.880 It just got added to we start blending a little 2269 01:57:41.880 --> 01:57:44.479 too far. I just I wonder, you know, but hey, 2270 01:57:44.520 --> 01:57:46.640 if they tried it and it had a market, then 2271 01:57:46.680 --> 01:57:48.560 they would have kept doing it right. 2272 01:57:48.680 --> 01:57:50.520 You know what Coke or PEPSI needs to do. They 2273 01:57:50.520 --> 01:57:53.079 need to come out with a coke or pepsi kombucha, 2274 01:57:53.640 --> 01:57:55.960 I would get down with that. You don't like kamucha, 2275 01:57:57.520 --> 01:58:00.920 Dudea's fuck, it's really good for you. Actually, I know 2276 01:58:01.000 --> 01:58:01.359 it is. 2277 01:58:01.479 --> 01:58:03.920 I don't throw shade because I know it's super good 2278 01:58:03.960 --> 01:58:04.279 for you. 2279 01:58:05.000 --> 01:58:08.439 I just bro I don't like drinking vinegar, and I 2280 01:58:08.479 --> 01:58:09.840 know you just get the fruit kinds. 2281 01:58:09.880 --> 01:58:11.760 It's like, yo, it still tastes like fruit vinegar. 2282 01:58:11.960 --> 01:58:14.079 Oh dude, I love all the vinegar shit though, Like 2283 01:58:14.079 --> 01:58:16.439 whenever I go to five Guys, I'm getting that bottle 2284 01:58:16.479 --> 01:58:19.119 of malt vinegar and soaking my fries with that. That's 2285 01:58:19.119 --> 01:58:20.199 just there only way to eat it. 2286 01:58:20.720 --> 01:58:22.119 Do you like v eight juice? 2287 01:58:22.720 --> 01:58:22.960 No? 2288 01:58:24.119 --> 01:58:25.399 So do you like Bloody Marriy's. 2289 01:58:25.880 --> 01:58:28.560 No, don't. I don't really care for tomato shit. 2290 01:58:29.359 --> 01:58:31.960 Oh okay, fair enough, because I've seen that's a thing too. 2291 01:58:32.039 --> 01:58:35.760 Like I do not fuck with Bloody Mary's ever, and 2292 01:58:35.800 --> 01:58:38.720 I know that me being from Louisiana, that's like sacrilege 2293 01:58:38.800 --> 01:58:42.039 to say that. But A, I'm allergic to vodka, and 2294 01:58:42.079 --> 01:58:45.640 b why would I want to drink tomato juice like 2295 01:58:45.760 --> 01:58:47.840 first thing in the morning, even with the bacon and 2296 01:58:47.880 --> 01:58:50.760 the whatever else. Like I'm trying to eat food like whiskey. 2297 01:58:50.840 --> 01:58:53.319 There's breakfast whiskeys left right in center. Bro, there's like 2298 01:58:53.399 --> 01:58:54.640 maple whiskeys out there. 2299 01:58:54.800 --> 01:58:57.119 I mean, I'll eat the asparagus and the olives out 2300 01:58:57.159 --> 01:58:57.359 of it. 2301 01:58:58.920 --> 01:59:02.399 I just tomato in a breakfast setting. Have never It 2302 01:59:02.439 --> 01:59:04.000 doesn't sit well with my pallet. 2303 01:59:04.039 --> 01:59:04.479 I don't know. 2304 01:59:05.239 --> 01:59:07.039 I mean, if you know, if you're dicing them up 2305 01:59:07.039 --> 01:59:09.760 and putting them in your hash browns, that's one thing I. 2306 01:59:09.680 --> 01:59:10.439 Don't even do that. 2307 01:59:11.039 --> 01:59:14.039 I've never had a well ooh, okay, with the exception 2308 01:59:14.239 --> 01:59:17.600 of a breakfast like salsa on a breakfast burrito or 2309 01:59:17.680 --> 01:59:20.880 some shit like Okay, okay, at least give that there 2310 01:59:21.199 --> 01:59:21.680 for sure. 2311 01:59:22.520 --> 01:59:24.000 So anyway, we'll get back. You want to get back 2312 01:59:24.000 --> 01:59:27.159 to reading this article? Yeah, yeah, Pepsi had always been 2313 01:59:27.199 --> 01:59:30.399 brainstorming on new ideas. Did I already read that? Oh yeah, yeah. 2314 01:59:30.479 --> 01:59:32.319 Let me just start that over because I don't want 2315 01:59:32.319 --> 01:59:33.800 to take it out of context. But it says Pepsi 2316 01:59:33.840 --> 01:59:36.199 had always been brainstorming on new ideas to market the brand, 2317 01:59:36.239 --> 01:59:39.479 albeit with lesser efficiency than they would have hoped. Nineteen 2318 01:59:39.479 --> 01:59:41.840 eighty nine had seen the launch of Pepsi Am, which 2319 01:59:41.960 --> 01:59:44.399 was marketed as an alternative to coffee, but it didn't 2320 01:59:44.439 --> 01:59:46.439 go as well as they planned, so in an attempt 2321 01:59:46.520 --> 01:59:48.960 to try something bigger and better, they targeted a more 2322 01:59:49.000 --> 01:59:53.520 populous country with a more ambitious project. This gave birth 2323 01:59:53.560 --> 01:59:56.960 to the number fever in the Philippines, which was revolutionary, 2324 01:59:57.399 --> 01:59:59.239 just not in the sense of the word that Pepsi 2325 01:59:59.279 --> 02:00:02.239 would have life. The idea was simple. Every bottle of 2326 02:00:02.279 --> 02:00:04.960 Pepsi and its affiliated brands like Mountain Dew and seven 2327 02:00:05.079 --> 02:00:07.720 Up had a three digit number printed on the back 2328 02:00:07.760 --> 02:00:11.279 of the cap. It was similar to a lottery system 2329 02:00:11.279 --> 02:00:14.079 in which the winning number was announced on national television 2330 02:00:14.279 --> 02:00:17.119 and prizes were given to people starting from one hundred 2331 02:00:17.159 --> 02:00:21.760 Indonesian pesos or about five dollars. The grand prize was 2332 02:00:21.880 --> 02:00:24.880 one million pesos, which was a huge attraction for a 2333 02:00:24.960 --> 02:00:27.399 large number of common citizens in the developing country. 2334 02:00:28.319 --> 02:00:29.800 All right, so this is in the Philippines. 2335 02:00:29.880 --> 02:00:32.279 Sounds before we even do the whole China thing, But 2336 02:00:32.359 --> 02:00:34.079 this is when Pepsi tried to branch out and do 2337 02:00:34.119 --> 02:00:35.600 that shit in Asian countries. 2338 02:00:36.000 --> 02:00:38.720 So there is a picture on screen right now of one. 2339 02:00:38.680 --> 02:00:43.479 Of the winning caps, and I say one of because well, 2340 02:00:43.560 --> 02:00:44.960 let's see what happened. 2341 02:00:44.760 --> 02:00:47.800 Pepsi witnessed a whopping forty percent increase in their sales 2342 02:00:47.800 --> 02:00:50.039 over the course of the two weeks since the start 2343 02:00:50.079 --> 02:00:52.760 of the campaign and a huge spike in their customer 2344 02:00:52.840 --> 02:00:56.439 base with their promotions spreading like wildfire. The success of 2345 02:00:56.520 --> 02:00:59.119 their strategy did not go unnoticed by the management, and 2346 02:00:59.159 --> 02:01:02.239 they ramped up budget, increasing the number of prizes to 2347 02:01:02.359 --> 02:01:04.880 ensure that more people were reached. It is estimated that 2348 02:01:04.960 --> 02:01:07.720 around thirty one million people in the Philippines engaged with 2349 02:01:07.760 --> 02:01:11.000 their campaign, which is approximately half of the population of 2350 02:01:11.039 --> 02:01:12.159 the country at that time. 2351 02:01:13.279 --> 02:01:17.239 Yo, so at least half of the country bought this product. 2352 02:01:17.239 --> 02:01:19.800 So I mean understandably, even if it was a one 2353 02:01:19.880 --> 02:01:23.039 time buy just to play your shot, that's still huge 2354 02:01:23.199 --> 02:01:25.039 for a company that's making money like this. 2355 02:01:25.760 --> 02:01:28.800 So how did this seemingly simple idea of driving up 2356 02:01:28.840 --> 02:01:31.600 sales backfire for the soda giant. The answer to this 2357 02:01:31.720 --> 02:01:34.439 question lies in the computer of Pepsi's vendor, which was 2358 02:01:34.479 --> 02:01:37.880 responsible for printing the numbers on the bottle caps. The 2359 02:01:38.000 --> 02:01:40.439 entire campaign function on the basic plan of having two 2360 02:01:40.520 --> 02:01:42.720 winners who would get the grand prize of forty thousand 2361 02:01:42.720 --> 02:01:45.720 dollars each. The winning number was predecided to be three 2362 02:01:45.800 --> 02:01:48.640 hundred and forty nine, and these two bottles of Pepsi 2363 02:01:48.720 --> 02:01:51.199 would be shipped to the Philippines by the company itself. 2364 02:01:51.479 --> 02:01:53.960 But the entire plan went haywire when a glitch caused 2365 02:01:54.000 --> 02:01:57.079 the vendors in the Philippines to manufacture eight hundred thousand 2366 02:01:57.119 --> 02:02:01.319 bottles with the winning number printed on their cap. Unbeknownst say, 2367 02:02:02.039 --> 02:02:03.239 that's gotta suck. 2368 02:02:03.880 --> 02:02:06.760 This is what happens when you try to diversify too far, 2369 02:02:07.279 --> 02:02:10.000 ladies and gentlemen, you let things fall through the cracks. 2370 02:02:10.720 --> 02:02:14.199 Unbeknownst to this error, Pepsi continued pushing the campaign, and 2371 02:02:14.239 --> 02:02:16.359 on the ill fated day of the announcement of the 2372 02:02:16.399 --> 02:02:19.239 grand prize, there were four hundred and ninety thousand, one 2373 02:02:19.279 --> 02:02:23.000 hundred and sixteen Filipinos who claimed the prize, armed with 2374 02:02:23.159 --> 02:02:25.880 their bottles bearing the number three hundred and forty nine. 2375 02:02:26.199 --> 02:02:29.680 Pepsi's original budget for the number fever was two million dollars, 2376 02:02:29.720 --> 02:02:33.039 but with this costly mistake, they were now in a fix, 2377 02:02:33.199 --> 02:02:36.199 owing thirty two billion dollars to their customers. 2378 02:02:36.319 --> 02:02:38.479 Holy Shah dude. 2379 02:02:39.000 --> 02:02:42.119 Consequently, the company refused to pay all the claimants, citing 2380 02:02:42.119 --> 02:02:45.479 a glitch in their supply management and instead offered to 2381 02:02:45.520 --> 02:02:47.960 pay all of them eighteen dollars each. 2382 02:02:48.880 --> 02:02:53.319 Oh yit fucked? Are you kidding? 2383 02:02:53.359 --> 02:02:53.720 Men? 2384 02:02:54.079 --> 02:02:58.359 In the Philippines is a struggling country, a developing country, 2385 02:02:58.720 --> 02:03:01.680 and you gave this mean many people that much hope. 2386 02:03:01.960 --> 02:03:06.000 They were expecting forty k and you said, how about eighteen? 2387 02:03:07.640 --> 02:03:09.920 This would have also increased their budget to eight point 2388 02:03:10.000 --> 02:03:12.560 seven million, but it was not acceptable to the people, 2389 02:03:12.680 --> 02:03:14.840 eager as they were to win the huge prize in 2390 02:03:14.880 --> 02:03:18.039 return for consuming all the carbonated drinks over the past months. 2391 02:03:18.359 --> 02:03:20.720 This is how PEPSI found itself right in the middle 2392 02:03:20.760 --> 02:03:26.199 of a nationwide protest. There repercussions. A three four to 2393 02:03:26.319 --> 02:03:29.239 nine allegiance group was formed, and people stormed the streets 2394 02:03:29.239 --> 02:03:33.439 of Manila outside government offices and the PEPSI headquarters demanding justice. 2395 02:03:33.560 --> 02:03:36.399 It led to full blown a full blown riot across 2396 02:03:36.399 --> 02:03:39.000 the country, with police being deployed to control the mobs 2397 02:03:39.000 --> 02:03:42.600 of people. In the process, five people died, dozens were wounded, 2398 02:03:42.600 --> 02:03:45.760 and around forty company trucks were burnt, grenades were thrown, 2399 02:03:45.840 --> 02:03:49.399 blasts were witnessed in major cities, and many company officials 2400 02:03:49.560 --> 02:03:54.920 were forced to flee out of the country to save themselves. 2401 02:03:56.600 --> 02:04:02.119 I'm just saying, Pepsi co the communist group. Okay, this 2402 02:04:01.960 --> 02:04:05.640 is this is what they do. This is what Kamis do, Jonathan. 2403 02:04:06.000 --> 02:04:08.920 They come and do it in strategic ways, but they 2404 02:04:09.159 --> 02:04:11.920 fucking stir the pot of political dissonance. 2405 02:04:12.560 --> 02:04:12.920 Okay. 2406 02:04:12.960 --> 02:04:15.800 These people promised them a better future and a better life, 2407 02:04:16.239 --> 02:04:18.279 and they just ripped it out from under them. 2408 02:04:18.560 --> 02:04:20.960 People died in the riot stude. 2409 02:04:21.439 --> 02:04:23.920 There were thousands of court cases against Pepsi, and the 2410 02:04:23.920 --> 02:04:26.039 company had to battle through all of them in the 2411 02:04:26.079 --> 02:04:29.119 coming years. In two thousand and six, the Philippine Supreme 2412 02:04:29.159 --> 02:04:31.880 Court stated that Pepsi could not be held liable and 2413 02:04:31.920 --> 02:04:35.920 it cleared them of criminal charges due to the entire campaign. 2414 02:04:36.079 --> 02:04:38.880 The brand ended up with losses of twenty million dollars, 2415 02:04:39.039 --> 02:04:43.079 including physical, brand equity and legal cost. In this manner, 2416 02:04:43.119 --> 02:04:45.840 a company famous for its air rated drinks and for 2417 02:04:46.119 --> 02:04:49.439 relieving stress through a fresh ship of soda ended up 2418 02:04:49.479 --> 02:04:52.000 causing a major riot in a country due to one 2419 02:04:52.079 --> 02:04:58.000 number three hundred and forty nine. Bro, damn you know 2420 02:04:58.039 --> 02:05:01.119 what I bet happened. I bet so so the Philippines. 2421 02:05:01.600 --> 02:05:04.680 The Philippines aren't aren't going to just say look I 2422 02:05:04.800 --> 02:05:09.159 get it, you know, like you made a mistake. I 2423 02:05:09.199 --> 02:05:12.720 guarantee you. The Philippine, the Filipino government got a little 2424 02:05:12.760 --> 02:05:14.960 piece of that pie in order to make that happen. 2425 02:05:15.000 --> 02:05:16.079 There's no way they didn't. 2426 02:05:16.680 --> 02:05:19.319 Oh, the Supreme Court in the Philippines is actually going 2427 02:05:19.359 --> 02:05:22.159 through its own trials right now because of how kruup 2428 02:05:22.239 --> 02:05:23.119 they've been found to be. 2429 02:05:24.199 --> 02:05:27.800 Interestingly enough, it's a beautiful country though, it is. 2430 02:05:28.239 --> 02:05:28.960 It really is. 2431 02:05:29.000 --> 02:05:32.840 But I mean it's it's a it's wild, dude, it's 2432 02:05:32.880 --> 02:05:36.359 absolutely wild things that are going down all over the world. 2433 02:05:37.039 --> 02:05:41.800 Pepsi is this this company, this conglomerate. Okay, Pepsi co 2434 02:05:42.600 --> 02:05:47.399 owns all of these companies, all of these products, different sources, 2435 02:05:47.520 --> 02:05:49.399 and they're trying to do it self sustain all these things. 2436 02:05:49.640 --> 02:05:53.880 Sure, sure, sure, but let's not forget that they're. 2437 02:05:53.640 --> 02:05:58.640 Commis, Yeah, COMMI Pepsi, and I would say that this 2438 02:05:58.800 --> 02:06:03.159 is as a result of I mean, look, I get it. 2439 02:06:03.439 --> 02:06:07.000 We're we're we're we're happy to be a capitalist country. 2440 02:06:07.159 --> 02:06:09.239 You can make something of yourself from the from the 2441 02:06:09.239 --> 02:06:12.079 bottom up, and it doesn't take several generations. You can 2442 02:06:12.119 --> 02:06:14.720 do it in one generation. You can come from being 2443 02:06:14.800 --> 02:06:18.239 the absolute poorest of the poor to really making a 2444 02:06:18.319 --> 02:06:20.319 name for yourself in just a couple of years. It 2445 02:06:20.319 --> 02:06:23.520 doesn't take it take very long, especially with social media 2446 02:06:23.520 --> 02:06:25.800 and everything. I mean, Hawktua girl, i mean, she has 2447 02:06:25.800 --> 02:06:27.640 her own podcast and she's getting all the like the 2448 02:06:27.640 --> 02:06:29.680 biggest stars and shit, and I'm like, what the fuck 2449 02:06:29.760 --> 02:06:32.760 is this world coming to? But like the idea that 2450 02:06:33.239 --> 02:06:35.760 you know, that's that's all it really takes is a 2451 02:06:35.880 --> 02:06:40.600 positive from a capitalist country. However, the downsides are absolutely 2452 02:06:40.640 --> 02:06:44.119 significant whenever you get big ass corporations out there that 2453 02:06:44.159 --> 02:06:48.840 are pumping poisons and chemicals and lying to lying to winners. 2454 02:06:48.840 --> 02:06:50.600 I mean, they should have dished out a jet, They 2455 02:06:50.640 --> 02:06:53.960 should have dished out a couple of well a couple 2456 02:06:53.960 --> 02:06:56.640 of billion dollars to the people of the Philippines. And 2457 02:06:56.760 --> 02:06:59.640 yet they didn't have to because their company is so 2458 02:06:59.840 --> 02:07:02.760 low large, it has so much money that it can 2459 02:07:02.800 --> 02:07:07.479 pay off governments, it can pay off healthcare systems, and 2460 02:07:07.720 --> 02:07:10.199 probably the World Economic or not the World Economic Form, 2461 02:07:10.239 --> 02:07:13.479 the World Health Organization and and things like that. And 2462 02:07:13.640 --> 02:07:15.840 this is where you have absolute power. When you have 2463 02:07:15.880 --> 02:07:21.039 absolute power, absolute it corrupts, absolutely right, And so I 2464 02:07:21.039 --> 02:07:24.039 don't know, dude, Yeah, I'm I'm I'm happy that you 2465 02:07:24.079 --> 02:07:28.079 shined a light onto Pepsi today. But I would say 2466 02:07:28.119 --> 02:07:31.600 that it doesn't stop there. This is just one brand, 2467 02:07:31.720 --> 02:07:36.520 this is one company, and I guarante, I guarantee you 2468 02:07:36.520 --> 02:07:42.319 you look into any corporate food company or beverage company, 2469 02:07:42.520 --> 02:07:46.920 you're gonna find remnants of every single description that you 2470 02:07:46.960 --> 02:07:51.399 just said, like every single way of just poisoning people 2471 02:07:51.479 --> 02:07:53.800 and ripping them off in the whole thing. So this 2472 02:07:53.920 --> 02:07:56.039 is just one one thread to pull. 2473 02:07:56.119 --> 02:08:00.880 Really, Yes, indeed, I absolutely agree. So so here's what 2474 02:08:00.920 --> 02:08:03.319 I was trying to find earlier. This is when China 2475 02:08:03.560 --> 02:08:06.439 was brought into the mix. So Pepsi will bring your 2476 02:08:06.479 --> 02:08:10.159 ancestors back to life. Several high profile Western companies have 2477 02:08:10.199 --> 02:08:13.920 had difficulties when translating their market to copy into Chinese. 2478 02:08:14.319 --> 02:08:17.880 Pepsi made the mistake when they unwittingly translated there. Here's 2479 02:08:17.880 --> 02:08:22.960 the quote quote unquote here come alive with the Pepsi generation, right. 2480 02:08:22.960 --> 02:08:25.000 That was the big Pepsi generation push. That was the 2481 02:08:25.039 --> 02:08:27.399 Harrier jet. That was what he had said. It was 2482 02:08:27.439 --> 02:08:30.479 the Pepsi generation thing. It was a huge marketing campaign 2483 02:08:30.479 --> 02:08:33.119 that went down or alongside Got Milk. Remember it was 2484 02:08:33.159 --> 02:08:36.479 these these ads, these commercials like we just talked about. 2485 02:08:36.479 --> 02:08:37.319 This was Zachary King. 2486 02:08:37.399 --> 02:08:40.239 The late eighties to early nineties was like a golden 2487 02:08:40.279 --> 02:08:43.880 era of commercials, right yeah, and that just what it 2488 02:08:43.960 --> 02:08:46.199 was wild, It was unhinged and just people were doing 2489 02:08:46.279 --> 02:08:49.000 it for the fuck of it. So this was the 2490 02:08:49.000 --> 02:08:52.960 Pepsi generation come alive. With the Pepsi generation. And when 2491 02:08:53.000 --> 02:08:56.479 it translated into Chinese, it says Pepsi brings your ancestors 2492 02:08:56.520 --> 02:08:59.159 back from the grave, and so people were literally buying 2493 02:08:59.239 --> 02:09:01.720 cases of the sh and bringing it to their ancestors 2494 02:09:01.760 --> 02:09:08.119 grave sites, expecting some sort of a ghostly apparition maybe 2495 02:09:08.119 --> 02:09:11.960 coming to them in their dreams. Some people did it 2496 02:09:12.199 --> 02:09:14.359 actually think that they would rise from the grave, but 2497 02:09:14.439 --> 02:09:16.359 that was a very small number, I will say that. 2498 02:09:17.119 --> 02:09:20.239 But yeah, all of that now, look at that, Go 2499 02:09:20.319 --> 02:09:23.479 back to that, back to that article. Whatever the other 2500 02:09:23.960 --> 02:09:29.560 example that they give for miss mistranslating things. The Parker 2501 02:09:29.640 --> 02:09:32.319 pens I just read that. So there's a company called 2502 02:09:32.439 --> 02:09:36.000 Parker pen. It first stated to market their ballpoint pen 2503 02:09:36.039 --> 02:09:38.600 to the Mexican market. They wanted to tell their new 2504 02:09:38.640 --> 02:09:41.439 audience that their pens won't leak in your pocket and 2505 02:09:41.479 --> 02:09:45.000 embarrass you. However, the company thought that the Spanish that 2506 02:09:45.079 --> 02:09:50.800 The Spanish for embarrassed was embarzar, which actually means to impregnate. 2507 02:09:51.079 --> 02:09:53.239 So whenever they were trying to put that it won't 2508 02:09:53.319 --> 02:09:55.960 leak in your pocket and embarrass you, what it actually 2509 02:09:55.960 --> 02:09:59.079 translated to is says it won't leak in your pocket 2510 02:09:59.159 --> 02:10:05.880 and impregnant. That's hilarious. 2511 02:10:06.479 --> 02:10:08.520 God, well, that's. 2512 02:10:08.359 --> 02:10:10.039 Good to know. I mean good to know you won't 2513 02:10:10.039 --> 02:10:11.960 be getting impregnated by your fucking pen. 2514 02:10:12.800 --> 02:10:14.079 That's fucking hilarious. 2515 02:10:14.479 --> 02:10:17.479 So now all of that to say, let's talk one 2516 02:10:17.479 --> 02:10:22.239 more time about Pepsi acquiring Coeta Foods. Because Cieta is 2517 02:10:22.279 --> 02:10:25.600 a very proud company. Their standards are high, they are 2518 02:10:25.600 --> 02:10:27.880 a little more expensive, and they're sold in like high 2519 02:10:27.920 --> 02:10:30.399 end place. I get it, but you know, it's good 2520 02:10:30.439 --> 02:10:33.760 quality food. It's a family owned and operated company. They 2521 02:10:33.800 --> 02:10:37.000 built it to what it is now in ten years. Okay, 2522 02:10:37.000 --> 02:10:40.199 like it's it's insane. And I know a lot of 2523 02:10:40.199 --> 02:10:42.600 people that are very, very health conscious about what they 2524 02:10:42.680 --> 02:10:45.880 allow their children to eat. And they all are big, 2525 02:10:45.960 --> 02:10:49.600 big with the sea. They love this shit. Now Pepsi 2526 02:10:49.680 --> 02:10:54.760 Coo is buying it. PepsiCo who does dirty business, ugly 2527 02:10:54.920 --> 02:10:56.119 ugly business. 2528 02:10:56.039 --> 02:10:58.319 Horrible for the world, horrible for agriculture. 2529 02:10:58.640 --> 02:11:01.520 Their products are late and with horrible chemicals because it's 2530 02:11:01.520 --> 02:11:04.439 all about cost efficiency, because they are losing money left, 2531 02:11:04.479 --> 02:11:07.359 right and center, because they've gone so diverse so many 2532 02:11:07.399 --> 02:11:11.359 times that they like are struggling. Even the financial advisor 2533 02:11:11.439 --> 02:11:14.880 guy said nine months ago that they have unpaid debt. 2534 02:11:15.159 --> 02:11:17.199 They are not a wise investment. Yeah, it's like a 2535 02:11:17.239 --> 02:11:20.399 long term growth thing, sure, but ten percent or what 2536 02:11:20.479 --> 02:11:23.840 was it, one hundred percent over ten years, that's okay, 2537 02:11:24.319 --> 02:11:26.159 Like it's not bad by any means, but it's not 2538 02:11:26.239 --> 02:11:27.720 like you're trying to make it rich off of this 2539 02:11:27.840 --> 02:11:32.279 stock either. It was not considered a good investment unpaid debts, dude, 2540 02:11:33.000 --> 02:11:34.960 So let's listen to this. 2541 02:11:35.640 --> 02:11:38.439 I don't know her name, Nicole Coogan, Cogan whatever the hell. 2542 02:11:38.960 --> 02:11:41.920 She seems to be very happy about this buy, but 2543 02:11:42.000 --> 02:11:44.239 I don't know if she fully understands who and what 2544 02:11:44.399 --> 02:11:45.479 Pepsi Co is. 2545 02:11:45.520 --> 02:11:48.239 But this again just a quick summary of the current 2546 02:11:48.279 --> 02:11:48.880 status of. 2547 02:11:48.840 --> 02:11:53.119 Things and a one point two billion dollar deal, and 2548 02:11:53.159 --> 02:11:56.119 it is all the talk right now. Ultimately, I think 2549 02:11:56.119 --> 02:11:58.920 it's a huge win for the venture and consumer industries. 2550 02:11:59.039 --> 02:12:00.760 But it doesn't come without controversy. 2551 02:12:00.880 --> 02:12:01.680 Let's get into it. 2552 02:12:02.319 --> 02:12:04.960 If you follow me. You probably know Sieta. Sieta is 2553 02:12:05.000 --> 02:12:08.359 a Mexican American family owned brand that totally disrupted the 2554 02:12:08.399 --> 02:12:11.479 market with their grain free tortillas and chips. What the 2555 02:12:11.520 --> 02:12:14.880 haters are gonna say, Pepsi is Pepsi. They don't care 2556 02:12:14.920 --> 02:12:15.640 about your health. 2557 02:12:15.640 --> 02:12:17.399 They're going to ruin all the ingredients. 2558 02:12:17.439 --> 02:12:18.840 Don't sell out to the devil. 2559 02:12:20.760 --> 02:12:21.399 Here's why I. 2560 02:12:21.319 --> 02:12:24.680 Think it's a win. They've made efforts to healthify their 2561 02:12:24.680 --> 02:12:27.119 brands like Freedo and Cheetah, but they're not innovative enough. 2562 02:12:27.359 --> 02:12:28.840 The way you go out and do it is to 2563 02:12:28.920 --> 02:12:32.600 acquire a health focus, clean brand and add them to 2564 02:12:32.640 --> 02:12:33.359 your portfolio. 2565 02:12:33.640 --> 02:12:34.479 Pepsi has one. 2566 02:12:34.359 --> 02:12:37.880 Of the largest distributions in the world. Siea is about 2567 02:12:37.880 --> 02:12:40.560 to pop up in places you never would have expected 2568 02:12:40.560 --> 02:12:43.560 it to. It's going to reach so many more people. 2569 02:12:44.319 --> 02:12:48.560 Sieta will expand Pepsi's multicultural portfolio. Sieta has so much 2570 02:12:48.640 --> 02:12:51.560 passion for their Mexican roots and making high quality, clean 2571 02:12:51.640 --> 02:12:55.000 Mexican cuisine available to the masses. So this is another 2572 02:12:55.159 --> 02:12:57.760 huge win. Now, if the ingredients starts to change and 2573 02:12:57.800 --> 02:13:01.199 the brand value dissipates, then I'm wrong, But I really 2574 02:13:01.279 --> 02:13:04.399 don't see that happening. I feel really good about. 2575 02:13:04.159 --> 02:13:04.880 This in either way. 2576 02:13:04.920 --> 02:13:06.600 Congratulations to the Garza family. 2577 02:13:06.760 --> 02:13:11.359 What an accomplishment. Okay, you bluepehle ass woman. 2578 02:13:12.840 --> 02:13:18.520 I mean, look, I get her point of view and 2579 02:13:18.560 --> 02:13:21.000 I see what she's saying. But also yes it is 2580 02:13:21.000 --> 02:13:23.560 pepsi coo, and yes, that is how they do business. 2581 02:13:23.600 --> 02:13:27.399 And once again, you don't make your company better by 2582 02:13:27.439 --> 02:13:30.159 buying an already good thing and adding it to your 2583 02:13:30.199 --> 02:13:33.359 portfolio to make you as a whole look better, Like 2584 02:13:33.399 --> 02:13:35.439 she just said, they have already done some things towards 2585 02:13:35.439 --> 02:13:39.319 Freedo and Cheeto, but like that's not enough because it's 2586 02:13:39.319 --> 02:13:41.199 still trash in the food and we know that you 2587 02:13:41.279 --> 02:13:42.680 can still literally. 2588 02:13:42.319 --> 02:13:45.279 Light up a Cheeto and smoke it. By the way, right, 2589 02:13:45.560 --> 02:13:46.279 that's still a thing. 2590 02:13:47.199 --> 02:13:50.119 That being the case buying a good pure let's just 2591 02:13:50.159 --> 02:13:52.880 say the CIA is a pure company right off the top. 2592 02:13:52.920 --> 02:13:54.479 They are like exactly the. 2593 02:13:55.039 --> 02:13:58.920 Golden standard of what a family owned food production company 2594 02:13:58.920 --> 02:13:59.560 should look like. 2595 02:13:59.800 --> 02:14:01.600 Right, I'm talking. They love this shit. 2596 02:14:01.680 --> 02:14:04.880 This is their life, their passion, the whole nine. All Right, 2597 02:14:06.000 --> 02:14:09.239 you take that and you add it to a pile 2598 02:14:09.279 --> 02:14:13.159 of shit. You didn't elevate the pile of shit. You 2599 02:14:13.279 --> 02:14:14.600 just made the good thing worse. 2600 02:14:16.159 --> 02:14:18.359 Yeah, basically that's just me. 2601 02:14:18.560 --> 02:14:20.560 I know that maybe I just have a weird perspective 2602 02:14:20.600 --> 02:14:23.640 of it, but you know, it makes me sad that 2603 02:14:23.840 --> 02:14:27.239 Kamis have gotten their hands on a Mexican American food 2604 02:14:27.279 --> 02:14:29.720 staple like this, because I actually do like the Cota chips. 2605 02:14:29.720 --> 02:14:30.800 Their flavors are legit. 2606 02:14:31.960 --> 02:14:35.680 I mean yeah, But ultimately, that's all most companies are 2607 02:14:35.680 --> 02:14:38.399 really looking to do nowadays. They're looking to build up 2608 02:14:38.560 --> 02:14:41.399 a large enough company so that eventually they get bought 2609 02:14:41.399 --> 02:14:43.319 out and they can retire and their kids can retire 2610 02:14:43.319 --> 02:14:46.720 and their grandkids can retire, and that's great. And to 2611 02:14:46.760 --> 02:14:48.479 be honest, I'm not even mad at them for it. 2612 02:14:48.760 --> 02:14:49.760 This is not something to. 2613 02:14:49.680 --> 02:14:53.359 Get until one point six billion turnaround in ten years. 2614 02:14:53.479 --> 02:14:55.640 My boy, on the respect, I. 2615 02:14:55.600 --> 02:14:58.199 Mean, are you going to like put it on him 2616 02:14:58.319 --> 02:15:01.439 for making a little bit to extra money. Dude, We'll 2617 02:15:01.520 --> 02:15:04.159 never have to work another day in his life, So like, 2618 02:15:04.479 --> 02:15:06.479 good on him, good on the company and shit like 2619 02:15:06.520 --> 02:15:08.199 that for making some money. 2620 02:15:08.439 --> 02:15:10.920 But at the same time, the guards of family one percent. 2621 02:15:11.039 --> 02:15:13.479 But at the same time, if you're looking at Pepsi 2622 02:15:13.600 --> 02:15:15.840 as if they are now getting healthier and they now 2623 02:15:15.920 --> 02:15:17.840 care more about you. They now care more about the 2624 02:15:17.880 --> 02:15:21.479 agricultural lands. They care more about your health. No, Like, 2625 02:15:21.560 --> 02:15:24.640 don't be fooled. This is wolves and sheep's clothing clothing 2626 02:15:24.720 --> 02:15:28.800 rather and and if they can push the whole gimmick 2627 02:15:29.039 --> 02:15:34.159 of health, then unfortunately, uh, if you're going to buy 2628 02:15:34.199 --> 02:15:38.119 it and think that you're eating something healthier, that's on you, 2629 02:15:38.600 --> 02:15:41.680 because whenever you end up developing cancer at the age 2630 02:15:41.680 --> 02:15:46.800 of forty two, I mean, it's it's not Pepsi's fault. 2631 02:15:47.520 --> 02:15:49.960 Nah, huh. I'm just saying. 2632 02:15:50.720 --> 02:15:53.000 But at least they're out in the open with it. 2633 02:15:53.119 --> 02:15:56.600 They're trying to put on a different color, a different face, right, 2634 02:15:56.600 --> 02:15:59.239 they're trying to give a new image. But we can 2635 02:15:59.319 --> 02:16:01.920 look very easily and find all of their track record. 2636 02:16:02.239 --> 02:16:05.960 And I'm not saying that Coca Cola is innocent of anything. Look, 2637 02:16:06.000 --> 02:16:10.760 the beverage industry, the beverage war is latent with actual blood. 2638 02:16:11.159 --> 02:16:13.680 Like there's been actual wars that have kickstarted because of 2639 02:16:13.720 --> 02:16:17.359 these two up into and including the situation in the Philippines. 2640 02:16:17.800 --> 02:16:20.960 All that was done to try to counter Coca Cola's 2641 02:16:21.000 --> 02:16:26.279 hard foothold in Southeast Asia. So it's it's a very 2642 02:16:26.359 --> 02:16:29.439 very messy business. And this is where once again, sometimes 2643 02:16:29.479 --> 02:16:33.920 the corporate world can in fact bleed into the political 2644 02:16:33.959 --> 02:16:38.920 world and the geopolitical world, the international foreign trade relations, all. 2645 02:16:38.840 --> 02:16:39.479 Of these things. 2646 02:16:40.200 --> 02:16:44.959 Sometimes it's pepsi versus coke. I'm just saying, and this 2647 02:16:45.000 --> 02:16:46.600 is why we need to keep an eye on these things. 2648 02:16:46.639 --> 02:16:48.920 And of course I'm never gonna miss an opportunity to 2649 02:16:48.959 --> 02:16:51.799 take a shit on comies aka pepsi. So I mean, 2650 02:16:51.920 --> 02:16:53.719 of course when I found this out, we had to 2651 02:16:53.719 --> 02:16:54.719 do an episode about it. 2652 02:16:55.079 --> 02:16:58.239 And by the way, the whole idea of pepsi and 2653 02:16:58.280 --> 02:17:00.719 coke red versus blue. 2654 02:17:02.959 --> 02:17:05.520 I mean, I don't see a political tie either way. 2655 02:17:05.639 --> 02:17:08.399 Coca Cola has done a lot of liberal ad campaigns, 2656 02:17:08.399 --> 02:17:09.079 so is pepsini. 2657 02:17:09.159 --> 02:17:12.440 No no, no, no, I'm not saying that one represents one branch. 2658 02:17:12.559 --> 02:17:15.879 I'm just saying the the image of a red company 2659 02:17:15.959 --> 02:17:19.360 versus a blue company, this is built within our subconscious mind. 2660 02:17:19.399 --> 02:17:21.319 This is why they go come up with like these 2661 02:17:21.360 --> 02:17:24.920 color schemes and everything, because the color blue is an 2662 02:17:25.079 --> 02:17:28.559 enticing color. It's a it's an inviting, you know, comforting 2663 02:17:28.680 --> 02:17:31.639 kind of color. Whenever people see it subconsciously, and whenever 2664 02:17:31.680 --> 02:17:34.840 you see red, you see it as strength and dominance 2665 02:17:34.920 --> 02:17:37.040 and stuff like that. So these are things, these are 2666 02:17:37.120 --> 02:17:39.799 symbols that go on within our mind, and they're absolutely 2667 02:17:40.440 --> 02:17:44.239 they're they're rigging the wires. This is this is marketing, dude. 2668 02:17:44.760 --> 02:17:48.680 These marketing companies, like these marketing campaigns, like these corporations 2669 02:17:48.719 --> 02:17:52.639 pay out hundreds of millions of dollars a year to 2670 02:17:52.719 --> 02:17:56.079 find out like, all right, well, how can we manipulate 2671 02:17:56.120 --> 02:17:58.799 the psyche of the person that is looking at our product? 2672 02:17:59.159 --> 02:18:01.479 And so yeah, just want to throw that in there too. 2673 02:18:02.239 --> 02:18:05.200 Uh hund percent agree, And that's why they advertise the 2674 02:18:05.239 --> 02:18:07.719 same way that they do. I actually had found a clip. 2675 02:18:07.719 --> 02:18:09.680 I wish it would have pulled it up. This guy 2676 02:18:09.760 --> 02:18:13.200 was basically saying, like Coca Cola was running the same 2677 02:18:13.319 --> 02:18:16.079 ad everywhere. It was that classic coat sign, the red 2678 02:18:16.120 --> 02:18:18.559 sign with the white lettering, and that was it. PEPSI 2679 02:18:18.680 --> 02:18:22.120 was everywhere. They're doing commercial with Harrier jets. They're over 2680 02:18:22.159 --> 02:18:25.639 here doing ad campaigns in the Philippines. They're doing these things, 2681 02:18:25.680 --> 02:18:28.159 they're doing gimmicks, they're doing all this stuff. Now, granted, 2682 02:18:28.200 --> 02:18:30.440 they're doing it because they have to do something to 2683 02:18:30.440 --> 02:18:34.079 stay competitive. But this guy was like, yeah, you understand, 2684 02:18:34.120 --> 02:18:36.799 you're just appealing to the same old crowd. Why don't you, 2685 02:18:36.799 --> 02:18:40.200 you know, do anything new ever and see how that 2686 02:18:40.239 --> 02:18:42.959 goes for you. Coca Cola tried it in the eighties 2687 02:18:43.000 --> 02:18:45.479 with that whole New Coke. Do you remember I ever 2688 02:18:45.520 --> 02:18:46.120 heard about that? 2689 02:18:46.360 --> 02:18:46.600 Yep. 2690 02:18:46.920 --> 02:18:50.440 So essentially what sparked that was there was a blind 2691 02:18:50.479 --> 02:18:53.200 taste test that went I guess that version of viral 2692 02:18:53.239 --> 02:18:53.719 in the eighties. 2693 02:18:53.760 --> 02:18:54.719 It went all over the news. 2694 02:18:55.159 --> 02:18:58.079 Blind taste tests, no labels on it, just two cups 2695 02:18:58.079 --> 02:19:00.760 with brown colas in them. 2696 02:19:00.840 --> 02:19:01.360 Pretty much. 2697 02:19:01.399 --> 02:19:03.600 It was two to one people in a blind taste 2698 02:19:03.639 --> 02:19:08.000 test preferred pepsi, and the thought behind that was that 2699 02:19:08.040 --> 02:19:11.440 there was more sugar in it. So Coca Cola changed 2700 02:19:11.440 --> 02:19:14.239 their formula to have more sugar than pepsi, and it 2701 02:19:14.280 --> 02:19:19.440 was called New Coke. Sales bombed hard. People just wanted 2702 02:19:19.440 --> 02:19:22.120 the old shit back then. They brought it back with 2703 02:19:22.200 --> 02:19:25.280 Coca Cola Classic and has remained that way ever since, 2704 02:19:25.639 --> 02:19:28.559 and their sales like tripled than what they were before 2705 02:19:28.639 --> 02:19:31.840 with the whole blind taste test bullshit. Yeah, So somehow, 2706 02:19:33.639 --> 02:19:35.360 how could they have known that that would have worked? 2707 02:19:36.280 --> 02:19:38.239 I mean, it's it was, Yeah, it was the pepsi challenge. 2708 02:19:38.239 --> 02:19:40.239 I remember whenever that shit was going on. It was 2709 02:19:40.280 --> 02:19:43.319 blind taste tests and you know, are you a real one? 2710 02:19:43.319 --> 02:19:45.479 Can you really discover that this one's coke or this 2711 02:19:45.520 --> 02:19:49.040 one's pepsi? And I mean, honestly, I think anybody would 2712 02:19:49.079 --> 02:19:51.760 be able to tell which ones which just because like 2713 02:19:51.840 --> 02:19:54.600 they've both been around long enough at least our whole lives. 2714 02:19:55.040 --> 02:19:59.040 And but yeah, it's it's weird. It's all just marketing campaigns. 2715 02:19:59.399 --> 02:20:00.479 But that's exact actly right. 2716 02:20:00.520 --> 02:20:03.000 Anybody would that's been in America their whole life would 2717 02:20:03.000 --> 02:20:05.120 know the difference between coke and pepsi, even in a 2718 02:20:05.120 --> 02:20:08.440 blind taste test. But the fact that that video was 2719 02:20:08.520 --> 02:20:11.840 making its way across the news got people talking, and 2720 02:20:11.879 --> 02:20:14.760 it got people buying more pepsi, and it made Coke 2721 02:20:14.920 --> 02:20:18.559 so nervous that they did a whole rewind ad campaign 2722 02:20:19.040 --> 02:20:21.079 to triple their sales in response. 2723 02:20:22.120 --> 02:20:24.319 You know, the it's insane how this shit works. 2724 02:20:24.440 --> 02:20:27.360 The what is it? The secret ingredients of coca cola 2725 02:20:27.479 --> 02:20:29.280 are in the Smithsonian. 2726 02:20:29.479 --> 02:20:32.959 Yeah I've heard that, Yeah they do not. 2727 02:20:33.479 --> 02:20:37.159 I mean, no, it is true. But the the idea 2728 02:20:37.399 --> 02:20:41.559 is is that you know, this, this ingredient list is 2729 02:20:41.559 --> 02:20:44.559 is so secretive that they had to lock it away 2730 02:20:44.600 --> 02:20:46.399 in the whole Smithsonian, So I think that it was 2731 02:20:46.440 --> 02:20:48.959 just a campaign stunt or whatever anyway, But you know, 2732 02:20:49.399 --> 02:20:52.000 there there's definitely a difference. But either way, look, all 2733 02:20:52.000 --> 02:20:54.840 of this shit's bad for you. Like that's That's why 2734 02:20:55.159 --> 02:20:58.360 whenever I see stuff like this, I just say, of course, 2735 02:20:58.879 --> 02:20:59.920 because they can't. 2736 02:21:01.079 --> 02:21:01.879 Absolutely right. 2737 02:21:02.319 --> 02:21:04.079 But to any of the cult members that you know 2738 02:21:04.120 --> 02:21:06.520 have just started listening and maybe they don't know how 2739 02:21:06.559 --> 02:21:08.520 deep things go, I think it's important for us to 2740 02:21:08.559 --> 02:21:11.280 point out these things when we see them, especially when 2741 02:21:11.319 --> 02:21:14.200 it comes to food, to drinks, to what we are buying, 2742 02:21:14.200 --> 02:21:16.040 to what we are bringing home to our families, and 2743 02:21:16.079 --> 02:21:18.680 to what we are putting into our own bodies, which 2744 02:21:18.719 --> 02:21:21.280 I do, in fact believe are our temples. 2745 02:21:21.520 --> 02:21:21.719 Right. 2746 02:21:22.120 --> 02:21:24.440 I believe we need to respect our bodies as best 2747 02:21:24.479 --> 02:21:26.479 we can. I know we all take shit care, hell, 2748 02:21:26.559 --> 02:21:28.319 we vape and all of these things. I get it. 2749 02:21:29.159 --> 02:21:32.239 But when something like this takes place, we gotta let 2750 02:21:32.280 --> 02:21:33.000 the cult members know. 2751 02:21:33.079 --> 02:21:34.040 We gotta get it out there. 2752 02:21:34.040 --> 02:21:36.840 Everybody needs to watch out for the PEPSI commy takeover 2753 02:21:37.360 --> 02:21:39.680 of the CTA Chip. 2754 02:21:39.440 --> 02:21:43.799 Company, absolutely correct. How about some knife fans, Jacob, if. 2755 02:21:43.680 --> 02:21:47.159 You haven't, dear cult members, please at this time, Hit 2756 02:21:47.239 --> 02:21:49.079 the five stars, hit the share, the likes, cried the 2757 02:21:49.079 --> 02:21:51.239 common leave a postly review, shares with your friends and family, 2758 02:21:51.239 --> 02:21:52.479 sharffs everywhere across the globe. 2759 02:21:52.520 --> 02:21:53.000 Here's the deal. 2760 02:21:53.200 --> 02:21:55.280 The more activity the algorithm sees across all of our 2761 02:21:55.280 --> 02:21:57.799 listening platforms, the more we get promoted to more potential 2762 02:21:57.799 --> 02:22:00.479 listeners who could then become potential cult members like the rest. Finally, 2763 02:22:00.600 --> 02:22:03.479 and gentlemen, while you're at it, go check out meta mysteries. 2764 02:22:03.520 --> 02:22:05.200 Go give him the five stars, the shares, the likes 2765 02:22:05.200 --> 02:22:07.680 of all the subscribes, and all the things. Jonathan's other 2766 02:22:07.719 --> 02:22:09.920 show him and his cousin Sean go ham into the 2767 02:22:09.959 --> 02:22:11.639 meta things, all the stuff. 2768 02:22:11.799 --> 02:22:13.600 Go check them out. While you're at it, go. 2769 02:22:13.600 --> 02:22:15.959 To my YouTube channel, cajun Night and give me the 2770 02:22:16.000 --> 02:22:18.360 subscribes and the bell notifications. 2771 02:22:17.680 --> 02:22:19.239 And the things and the stuff. We thank you for 2772 02:22:19.280 --> 02:22:20.600 everybody who's already gone and done so. 2773 02:22:21.040 --> 02:22:24.399 And with that being said, this was another beautiful episode 2774 02:22:24.440 --> 02:22:28.479 of the Cult of Kenspiracy. And my name's Jonathan, I'm Jacob, 2775 02:22:28.559 --> 02:22:30.399 And there's one very important extreme, the vital piece of 2776 02:22:30.440 --> 02:22:32.479 information we need you to learn just as soon as 2777 02:22:32.600 --> 02:23:10.479 humanly possible. No better off that far. 2778 02:23:55.479 --> 02:23:58.840 Hey, cult members, Jacob here just want to ask who 2779 02:23:58.840 --> 02:24:02.000 wants better sex. The best way to get started is 2780 02:24:02.000 --> 02:24:04.200 to go to Adam and Eve dot com Right now, 2781 02:24:04.600 --> 02:24:08.159 abim Eve is offering fifty percent off just about any item, 2782 02:24:08.200 --> 02:24:10.440 but that's not all. When you get one item, they 2783 02:24:10.479 --> 02:24:13.920 will also send three bonus sexy items and six free movies. 2784 02:24:14.159 --> 02:24:17.000 They offered a screen shipping as your privacy is a priority, 2785 02:24:17.360 --> 02:24:20.719 plus free shipping on your entire order. 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