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<v Speaker 1>Get ready March nineteen, twenty twenty five, allegedly, according to

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<v Speaker 1>that thing we call a calendar. Jeez, a couple of

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<v Speaker 1>days past the IDEs of March. The way I see it,

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<v Speaker 1>maybe it's the way you see it too, but who knows.

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<v Speaker 1>In this world in which we live, apparently perspective is reality. Anyway.

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<v Speaker 1>Maybe I'll get more into that tomorrow night when we

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<v Speaker 1>do a news show, because I'm going to do a

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<v Speaker 1>second one this week. I was settling on the one hour,

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<v Speaker 1>once a week news roundup because I'm sick of covering

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<v Speaker 1>stuff daily. But no choice too much, all right, so

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<v Speaker 1>I gotta get to it. But tonight we're gonna talk again,

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<v Speaker 1>and this is gonna thematically fit with a few things

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<v Speaker 1>of interest that we've been covering as of late, right

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<v Speaker 1>the evolving media. Well. Albert Lanier is a veteran journalist

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<v Speaker 1>who has written for very publications, magazines, lots of stuff

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<v Speaker 1>in Hawaii, which is where he makes his home. But

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<v Speaker 1>an interesting journalist who has kind of well ridden the

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<v Speaker 1>wave of the evolution of media for a bit. And

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<v Speaker 1>now he's even done a couple of podcasts instead of

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<v Speaker 1>just being a guest, instead of just being a writer,

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<v Speaker 1>instead of writing on medium and substack and whatnot. Yeah,

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<v Speaker 1>he decided to go and get a podcast. And what's

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<v Speaker 1>my joke? All the time, everybody and their mother got

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<v Speaker 1>a podcast now and it might be on one of

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<v Speaker 1>the platforms, and who knows who you're paying, but you

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<v Speaker 1>got to kind of know what it is you're doing.

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<v Speaker 1>Otherwise you're gonna get lost in the sauce or the

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<v Speaker 1>giant ocean of digital media. So anyway, Albert Lanier wants

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<v Speaker 1>to talk about that tonight, and I said, why not,

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<v Speaker 1>It's Wednesday, let's do it. So mister Lanier, good to

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<v Speaker 1>have you back once again and probably for the last

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<v Speaker 1>time on Skype because they're getting rid of that in May.

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<v Speaker 1>Again technology evolves as well, but here we are podcasts.

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<v Speaker 1>So first, how are you doing tonight? And a second,

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<v Speaker 1>why in the world do you even want to discuss podcasting?

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<v Speaker 2>Well, first of all, mister O'Kelly, since you did me

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<v Speaker 2>the benefit of calling me, mister Lanier, how are you

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<v Speaker 2>doing all right?

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<v Speaker 1>Doing all right tonight? Not a little allergy issue, but

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<v Speaker 1>I'll be okay all right.

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<v Speaker 2>Secondly, the reason why I'm talking about podcasting is, as

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<v Speaker 2>you mentioned before, it seems like everybody and their uncle

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<v Speaker 2>has a podcast nowadays, and I never thought this would

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<v Speaker 2>happen to me. In twenty twenty four, I did not one,

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<v Speaker 2>but two podcasts. I did a podcast called Final Cut,

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<v Speaker 2>which is about movies. I did as ten episodes of that,

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<v Speaker 2>and then I did a podcast about football, meaning NFL football,

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<v Speaker 2>not to be confused with Canadian football or what is

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<v Speaker 2>known in the US as soccer football globally call outside

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<v Speaker 2>the NFL, which was eighteen episodes Your World.

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<v Speaker 1>It is a weekly podcast, right Your World Cup sport

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<v Speaker 1>is what you were referring to there, Right that one

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<v Speaker 1>football they say yeah, go ahead sorry. Or in Australia,

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<v Speaker 1>by the way, in Australia and down in that area,

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<v Speaker 1>footy is another thing to.

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<v Speaker 3>Have, Australian rules football in Australia. Right.

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<v Speaker 2>So that's why I have to make the distinction. And

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<v Speaker 2>it's interesting because I had people listening, according to my data,

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<v Speaker 2>listening in other countries. I think some in Australia in fact,

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<v Speaker 2>if I'm not mistaken.

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<v Speaker 3>But in any event, I'm here.

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<v Speaker 2>To talk about podcasting because not only did I become

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<v Speaker 2>a podcaster last year, but I'm looking to possibly do

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<v Speaker 2>a seminar I haven't done seven hours in a long time.

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<v Speaker 2>So what I'd like to do, if it's possible, is

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<v Speaker 2>to do a seven hours. So I put together a

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<v Speaker 2>seven hour called I think the.

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<v Speaker 3>Title of it. There are a couple titles.

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<v Speaker 2>One's called pod it is called Pod made America. That's

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<v Speaker 2>the one title. The other title is Invasion of the Podcasters.

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<v Speaker 2>So I have like two titles, depends on which one

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<v Speaker 2>and that's available, you know, if people want to book

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<v Speaker 2>me in different locales, different places to talk about that.

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<v Speaker 2>The sevenar itself would discuss beginner podcasting, which is what

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<v Speaker 2>I focus on. What I would focus.

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<v Speaker 1>On, by the way, a really quick suggestion, really quick suggestion,

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<v Speaker 1>mister Lanier, as I would go with Invasion of the

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<v Speaker 1>podcast or that one, because Pod made America is a

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<v Speaker 1>little too similar actually to Pod Save America, okay and

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<v Speaker 1>Pod Damn America, which are two different ones that are

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<v Speaker 1>pretty popular out there. And by the way, when we

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<v Speaker 1>just enter the words like movie podcast, Albert Lanier, it's

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<v Speaker 1>funny what up in a lot of search engines real fast,

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<v Speaker 1>they don't give us an AI description, so you're not

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<v Speaker 1>worthy of that yet. But anyway, other appearances, not my show,

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<v Speaker 1>by the way on the first page. I don't think.

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<v Speaker 1>Maybe now the first page does not have my show

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<v Speaker 1>on it, thanks, but it does give us your ex

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<v Speaker 1>account episode twenty of Somebody's speaker account Airplane. Apparently your

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<v Speaker 1>discussion of Airplane the movie got a bit of traction

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<v Speaker 1>because that's first page Google landing stuff for you. So

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<v Speaker 1>I just wanted to know people to people what caught

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<v Speaker 1>that little fire.

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<v Speaker 2>A couple of years ago where I analyzed the movie Airplane.

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<v Speaker 2>I did that on a podcast called The Clothes Watch.

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<v Speaker 2>I think it was called Crooked Table before. So I

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<v Speaker 2>guess it's good that that you know that some of

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<v Speaker 2>my analysis comes up in regards to movies, because I

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<v Speaker 2>do have a film podcast. So in any event, I

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<v Speaker 2>did two podcasts last year, and so hopefully this year,

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<v Speaker 2>well this year, I hope to do another season of

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<v Speaker 2>Final Cut. But right now I'm on a hiatus in

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<v Speaker 2>regards to the podcasting because last year took up so

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<v Speaker 2>much time, especially with Outside the NFL that took up

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<v Speaker 2>That was like four months every week of recording podcasts.

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<v Speaker 1>And outside Outside the NFL being the ironic entry against

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<v Speaker 1>Inside the NFL, which for many years was an HBO property.

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<v Speaker 1>And I think now they sold it to some other

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<v Speaker 1>streamer service right inside the NFL. Yeah, go ahead, Sorry,

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<v Speaker 1>I just want to do this.

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<v Speaker 2>I'm not quite sure where it's on. I saw it

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<v Speaker 2>somewhere on YouTube or something like that.

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<v Speaker 1>Yeah, I'll figure that out. I'll figure that out while

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<v Speaker 1>we're talking. But continue. I just like making notes on

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<v Speaker 1>the media homages built into your stuff because I think

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<v Speaker 1>that's fascinating. I'm so stupid.

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<v Speaker 3>So yeah, so that's I'm on.

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<v Speaker 2>So I started working on podcast last year. As I mentioned,

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<v Speaker 2>the two podcasts, Final Cut and Outside the NFL those

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<v Speaker 2>and those are available on Spotify. People want to go

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<v Speaker 2>to Spotify to check them out. So what I get

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<v Speaker 2>into in regards to podcasting and the reason I started

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<v Speaker 2>to put together a seminar is number one. I haven't

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<v Speaker 2>done a seminar in the number of years. The seminars

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<v Speaker 2>that I would normally do are about writing.

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<v Speaker 3>I have a series called.

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<v Speaker 2>The Basics which deals with It's basically three sevenars that

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<v Speaker 2>deal with writing. And the last time I did a

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<v Speaker 2>seminar was on a college campus. So I did a

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<v Speaker 2>seminar I think it was like ten years ago or

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<v Speaker 2>so over ten years now, and it was one of

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<v Speaker 2>my basic series seminars. I think it was the basics,

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<v Speaker 2>the first one, which deals with what I call the three.

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<v Speaker 3>Rules of writing.

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<v Speaker 2>So I had done a seminar in a long time.

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<v Speaker 2>And after, you know, after the early week of January,

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<v Speaker 2>when the NFL regular season ended and I ended the

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<v Speaker 2>podcast Outside the NFL, I concluded it wrapped it up.

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<v Speaker 2>I decided I had to take a break from broadcasting

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<v Speaker 2>because I hadn't had a hiatus. I was busy with

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<v Speaker 2>my first podcast, Final Cut, and then my second podcast

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<v Speaker 2>Outside the NFL, because I kind of went from one.

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<v Speaker 2>I started the first podcast in June of twenty twenty four,

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<v Speaker 2>and then the second podcast Outside the NFL, which was

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<v Speaker 2>started in September of twenty twenty Right, hey, look, not

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<v Speaker 2>podcasts most of last year.

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<v Speaker 1>Well, instead of just marking the time periods, let me

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<v Speaker 1>ask you a question. And by the way, I just

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<v Speaker 1>want to interject this into the outside or inside the NFL,

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<v Speaker 1>which is the homage or the mockery of and I

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<v Speaker 1>kind of like it. It's an ironic title. The show

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<v Speaker 1>originally aired on HBO from nineteen seventy seven to two

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<v Speaker 1>thousand and eight. Following one of the Super Bowls, it

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<v Speaker 1>moved to Showtime, airing there until it says twenty twenty one,

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<v Speaker 1>when it moved to streaming service Paramount, and then in

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<v Speaker 1>April of twenty twenty three, it was reported that Paramount

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<v Speaker 1>dropped it and it was picked up by the CW network.

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<v Speaker 1>Very weird kind of journey for that TV show, which

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<v Speaker 1>has now been around again, you know, marking time since wow, gee,

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<v Speaker 1>almost almost fifty years, because nineteen seventy seven now we're

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<v Speaker 1>in twenty twenty five. I mean, that's almost a fifty

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<v Speaker 1>year running thing, even though it's gone from a premium

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<v Speaker 1>service and all that good stuff and various stars being

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<v Speaker 1>the hosts and all and premium networks to now you know,

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<v Speaker 1>old old time broadcast TV sort of with the CWS.

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<v Speaker 1>So fascinating that that's gone on. But my big question

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<v Speaker 1>for you is, forget about the amount of time or

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<v Speaker 1>what year you did it. I wonder what you think

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<v Speaker 1>of the workload compared to just writing before, because a

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<v Speaker 1>lot of people don't realize that some writing usually comes

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<v Speaker 1>along with podcasting. Either people script things directly or they

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<v Speaker 1>have a lot of notes they have to gather. You

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<v Speaker 1>wind up doing some writing, like you know, people don't

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<v Speaker 1>think of lawyers as writers either, But most of the

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<v Speaker 1>time that's what lawyers do a lot of is writing

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<v Speaker 1>one way or another, And as a podcaster, you do

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<v Speaker 1>a lot of writing. So I was just curious what

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<v Speaker 1>your thoughts were comparing the workload. You know, is podcasting

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<v Speaker 1>super easy, simple, who cares? It's nothing? Or is it,

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<v Speaker 1>you know, a tough job as in your mind, or

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<v Speaker 1>what do you think compared to being a journalist, being

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<v Speaker 1>a writer, being a freelance guy. What do you think?

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<v Speaker 2>Well, that's a that's a good question. I think it's

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<v Speaker 2>a very apt question. In my case, the reason that

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<v Speaker 2>I started a podcast was related to writing. As you

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<v Speaker 2>are well aware, I have not one, but two newsletters

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<v Speaker 2>on substack versus a writer's plat, and one of the

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<v Speaker 2>things that substack features for the writers that are there

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<v Speaker 2>is the ability to do a podcast and to be

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<v Speaker 2>brutally honest. If it wasn't for having newsletters on substack,

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<v Speaker 2>I would.

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<v Speaker 3>Never have done a podcast.

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<v Speaker 1>Well, also write.

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<v Speaker 2>Out and say this, I had no interest in being

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<v Speaker 2>a podcaster, of doing a podcast, of hosting a podcast.

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<v Speaker 3>I never did.

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<v Speaker 2>I had some individuals tell me many years ago, I

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<v Speaker 2>should look into it. I should think about it, and

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<v Speaker 2>I was never interested, right.

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<v Speaker 1>And what's funny is, well, hang on a second, because

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<v Speaker 1>what's funny is you came on this show to announce

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<v Speaker 1>even the launcher of your YouTube channel, and that logically,

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<v Speaker 1>if you're a writer and you're launching a YouTube channel,

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<v Speaker 1>in my mind, it just logically leads to podcast number one.

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<v Speaker 1>Number two. YouTube has, you know, shifted over the years.

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<v Speaker 1>It's now a twenty year old platform. A lot of

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<v Speaker 1>people don't realize that, and I mean I virtually started

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<v Speaker 1>on it in some of the early days. I think

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<v Speaker 1>my first post was in two thousand and seven on YouTube.

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<v Speaker 1>I've been kicked off since several times. But the thing

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<v Speaker 1>is that that platform in and of itself has now evolved,

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<v Speaker 1>and even on their front page, guess what podcasts? They

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<v Speaker 1>are getting into the podcast game, so to speak. They've

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<v Speaker 1>definitely done independent television and standardized television, and now they

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<v Speaker 1>even offer themselves as a pseudo cable type service where

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<v Speaker 1>you know, they can be your television provider as well

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<v Speaker 1>as your video provider, and they're now moving into podcast provider.

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<v Speaker 1>And even stranger is stuff like Twitter, which used to

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<v Speaker 1>be limited to a very small amount of characters they

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<v Speaker 1>doubled that. But now even that is a podcast platform

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<v Speaker 1>as well. You go over there and you can plug

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<v Speaker 1>in and go live on Twitter, x whatever they call

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<v Speaker 1>it now. Point is, you know, Facebook Live tried it.

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<v Speaker 1>It seems like every platform gets into every end of

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<v Speaker 1>the digital business and a lot of people do the

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<v Speaker 1>same thing where it's just cross pollination. So I think

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<v Speaker 1>your YouTube channel, in combination with the fact that you're

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<v Speaker 1>on substack and they offer you the ability to start

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<v Speaker 1>a podcast, this had to be all the factors that

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<v Speaker 1>came together to just kind of say, well, I might

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<v Speaker 1>as well do a podcast about things that interest me.

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<v Speaker 1>Why not everybody else? Is Is that fair?

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<v Speaker 2>Well, it's interesting you bring in YouTube, and you note

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<v Speaker 2>what the sort of aspects of Facebook and x in

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<v Speaker 2>regards to podcasting and the pervasiveness of podcasting. Right in

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<v Speaker 2>my case, it wasn't so much YouTube. I created my

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<v Speaker 2>YouTube Channeannel because I had never had a presence on YouTube,

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<v Speaker 2>and I felt I might as well have an official

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<v Speaker 2>channel on YouTube. In the case of the podcast or podcasting,

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<v Speaker 2>it really was being on substack. I of course had

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<v Speaker 2>a newsletter in twenty twenty one. Starting into twenty twenty

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<v Speaker 2>one called that is the week that is, and then

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<v Speaker 2>I created a new one last year called Final Cut,

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<v Speaker 2>which is about movies. So I returned to writing about

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<v Speaker 2>movies as I had been a film critic as part

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<v Speaker 2>of my journalism career. I'd been a film critic for

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<v Speaker 2>about eight years, and I used to cover film festivals, right.

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<v Speaker 1>And if people go back in the archives and look

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<v Speaker 1>at the Albert Lanier discussions over the past couple of

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<v Speaker 1>years on this show, you can note exactly when these

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<v Speaker 1>things happened because Albert came on to discuss his Final Cut,

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<v Speaker 1>you know, Substack came on here to discuss the launch

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<v Speaker 1>of the YouTube channel. I'm just saying they could literally

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<v Speaker 1>chronicle that whole story through my show if they want

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<v Speaker 1>to go back in the art chives, because you came

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<v Speaker 1>on talked about these things as they happen, So go ahead.

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<v Speaker 2>I'm glad that you mentioned that, because I don't think

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<v Speaker 2>I'm not a star or a celebrity or a well

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<v Speaker 2>known writer. I'm just a local, regional freelancer who discovered

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<v Speaker 2>the Internet so to speak in a way and started

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<v Speaker 2>being interviewed on podcasts and talk show the radio show.

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<v Speaker 2>So but I like the way that you note that

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<v Speaker 2>it's almost very archival. It's almost like there's an archive

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<v Speaker 2>of me on the O'telli Effect.

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<v Speaker 1>I kind of like that, Yeah, there is. That's the

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<v Speaker 1>that's the funny thing.

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<v Speaker 2>There's somebody looking to do a biography of me. I

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<v Speaker 2>doubt it because I'm just I'm just a unknown quantity

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<v Speaker 2>as a former as a journalist and as a writer.

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<v Speaker 3>So but I do like that aspect.

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<v Speaker 2>When I listened to I went, yeah, you're right, there's

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<v Speaker 2>a kind of archival aspect. There's a kind of historical aspect.

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<v Speaker 2>So hey, I would never think that anybody would want

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<v Speaker 2>to write about me. But if someone wants to write

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<v Speaker 2>about me, hey, check out though Shelley Effect archives and

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<v Speaker 2>past shows and do your research the best that I

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<v Speaker 2>can do.

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<v Speaker 1>You could do, you could literally do a chronicle even

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<v Speaker 1>if they wanted to just use you as an example

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<v Speaker 1>of somebody who has evolved along with the evolving media,

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<v Speaker 1>you know, which, by the way, very good point. That's

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<v Speaker 1>another thing. That's another thing is that documentaries. Documentaries for

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<v Speaker 1>a while were vogue again, right, I mean they come

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<v Speaker 1>in and out of vogue constantly, as they have my

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<v Speaker 1>entire life. I was born in the seventies, and from

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<v Speaker 1>the nineteen eighties to now, I've seen documentaries become extremely important.

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<v Speaker 1>Underground things go mainstream, go back underground, et cetera, et cetera,

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<v Speaker 1>and documentaries and many documentaries out there. I mean, hell,

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<v Speaker 1>there are stranger subjects than you to do a mini

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<v Speaker 1>documentary on. Just saying I'm not trying to pitch it

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<v Speaker 1>to anybody. I'm just saying that if somebody decided to

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<v Speaker 1>do that to you one way or another, with or

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<v Speaker 1>without your cooperation, okay at this point, yeah, probably, But.

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<v Speaker 2>Still I'd rather they not have mis because I I'm

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<v Speaker 2>already because of the things I've researched and looked into

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<v Speaker 2>both as part of my work, and you know, after

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<v Speaker 2>retiring and even during on the side, like research project.

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<v Speaker 1>And I have a bizarre I'm a little paranoid.

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<v Speaker 3>So it's okay, I hate to put it that way.

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<v Speaker 2>But I've always been distrustful. I've always been wary, and

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<v Speaker 2>there's been a slight paranoia RK.

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<v Speaker 1>And you always know.

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<v Speaker 3>That, but it's true, right.

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<v Speaker 1>And look, and you know this for a fact. When

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<v Speaker 1>you come on my show, the discussion is not like

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<v Speaker 1>other shows. So I always do it a little different,

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<v Speaker 1>and I have a really bizarre I would only ask

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<v Speaker 1>somebody from Hawaii question that I want to close out

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<v Speaker 1>this discussion with. But don't worry, we'll get there eventually.

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<v Speaker 1>I'm done interrupting you. I just wanted to point out

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<v Speaker 1>a couple of things that if people wanted to track

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<v Speaker 1>what it is you're talking about, that they could crut up.

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<v Speaker 2>Some interesting things I never thought about before. So when

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<v Speaker 2>you mentioned that, I went like, yeah, that's true.

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<v Speaker 3>You know.

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<v Speaker 2>I mean, because I'm getting on in years and I

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<v Speaker 2>don't know, you know, I've been interviewed on shows since

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<v Speaker 2>I was in my late like thirty nine.

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<v Speaker 3>If I've been doing.

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<v Speaker 2>Interviews since I'm thirty nine, you know, and probably most

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<v Speaker 2>of my SEO, most of my stuff that's out there,

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<v Speaker 2>besides the stuff I've written for my blog in retirement

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<v Speaker 2>and then substack and what other articles during my career

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<v Speaker 2>are out A lot of it's probably interviews that I've

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<v Speaker 2>done on shows, So you know, that's a part of

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<v Speaker 2>my legacy, and it would be of archival and historical interest.

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<v Speaker 2>So it's I think that was a very very good

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<v Speaker 2>point that you mentioned, and it's something I hadn't thought about,

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<v Speaker 2>But you know I'm I'm not a celebrity.

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<v Speaker 3>You know I'm not you know I'm not.

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<v Speaker 2>I'm not a well known name. I'm not a well

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<v Speaker 2>known quantity. I'm just a kind of facing the crowd.

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<v Speaker 2>To use Elia the title of a Elia Kazan film.

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<v Speaker 2>So I'm nothing like Andy Griffith's character. Is face of

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<v Speaker 2>the crowd.

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<v Speaker 1>Not fair enough. But at the same time, you've also

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<v Speaker 1>been on you know, large platforms like the Alex Jones Show.

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<v Speaker 1>You know, you've written for some larger magazines. You've you know,

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<v Speaker 1>been on very small talk shows. I've seen that where

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<v Speaker 1>I know for a fact the guy's got five listeners,

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<v Speaker 1>you know, even if his show's good, I know he's

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<v Speaker 1>only got like five listeners. I've seen you do that.

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<v Speaker 1>So you run the gamut really throughout this transitional time.

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<v Speaker 1>And funny thing is I think I started being interviewed

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<v Speaker 1>about anything other than music probably around the age of

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<v Speaker 1>thirty nine as well, which is funny. I don't know

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<v Speaker 1>what it is. Maybe it was our our midlife crisis,

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<v Speaker 1>so to speak. Somebody brought up that term to me recently.

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<v Speaker 2>Show that's probably a big reason. I would argue that

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<v Speaker 2>that's probably the reason why you're interviewed.

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<v Speaker 1>Uh, that's why it started.

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<v Speaker 2>By the way, I never went on Alex the show.

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<v Speaker 2>Oh oh, called up by a producer, I thought, a

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<v Speaker 2>producer of the Alex Joe Show.

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<v Speaker 1>I'm sorry on the show, you were on Info Wars.

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<v Speaker 1>Though on the website I know that you were. Yeah,

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<v Speaker 1>you were mentioned on that.

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<v Speaker 3>I heard of it. Yeah, Oh, I did not know that.

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<v Speaker 1>Yeah, you were mentioned on there, and I could have

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<v Speaker 1>swore you had been on one of the Oh look.

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<v Speaker 2>Yeah, I mean, if Alex wants to have maybe a

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<v Speaker 2>confrontational argument interview with me about.

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<v Speaker 3>Something, yeah, on the show, I'd rather beyond. But I

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<v Speaker 3>got you. Joke you look, I got you, but I'm not.

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<v Speaker 1>Unfortunately years ago I had friends that were there, but

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<v Speaker 1>nowadays I am not the guy to get you an

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<v Speaker 1>interview over there, but I would if I could.

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<v Speaker 2>To be honest with you, I was saying that, you know,

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<v Speaker 2>out towards them, I was saying, look that they're interested.

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<v Speaker 2>You know, I'd give it a shot once. Maybe I

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<v Speaker 2>didn't want you for a long time, but.

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<v Speaker 1>I was like, I got you. The biggest show I

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<v Speaker 1>was ever able to recommend you to was Ground Zero

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<v Speaker 1>with Clyde Lewis. That was the biggest show I ever

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<v Speaker 1>introduced you to. Yeah, but that was the only yeah,

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<v Speaker 1>I suggested you to them. But but but that was

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<v Speaker 1>the biggest one I ever got a chance to suggest you.

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<v Speaker 1>Because you know, people come to me sometimes and ask

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<v Speaker 1>for guests, believe it or not. Hey, you know, can

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<v Speaker 1>you put me in contact with this guy or do

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<v Speaker 1>you have a guy who and fill in the blank. So,

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<v Speaker 1>which is another aspect to this, right, the the interaction

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<v Speaker 1>with other people where you want to have guests, or

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<v Speaker 1>you want to get hold of material, or you know,

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<v Speaker 1>book companies send you books, or other publications send you

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<v Speaker 1>copies or even you know, free subscriptions to their stuff

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<v Speaker 1>because they want you to promote their thing. So everything

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<v Speaker 1>from Garrison Magazine to uh, you know, I've gotten books

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<v Speaker 1>from big publishers, little ones, independence and even people publishing

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<v Speaker 1>their own books. Over time, I've been sent physical books

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<v Speaker 1>because I've said I prefer them, and and sometimes that's

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<v Speaker 1>great and sometimes it's not so great, because you know,

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<v Speaker 1>it's not every book is great. But anyway, just saying,

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<v Speaker 1>just saying, and really, when I went on YouTube first,

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<v Speaker 1>I was just looking to critique some books because I

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<v Speaker 1>had a collection of like five hundred JFK books, and

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<v Speaker 1>I was making piles out of them, like I really

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<v Speaker 1>feel like throwing these things away, but I hate wasting paper,

399
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<v Speaker 1>so I'm going to resell them or give them to somebody.

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<v Speaker 1>And I started doing that, and I said, you know,

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<v Speaker 1>I should just kind of explain this.

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<v Speaker 2>On you wrote piece JFK when I when I sort of,

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<v Speaker 2>you know, admitted that I was a skeptic. Yeah, And

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<v Speaker 2>I haven't done anything since because I'll never write a

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<v Speaker 2>book on it because I think there are too many

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<v Speaker 2>It's not that I don't have a property were writing

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<v Speaker 2>books about it, It's just I think there are too

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<v Speaker 2>many books.

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<v Speaker 1>Well. See, that's the thing.

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<v Speaker 2>I have way too much fodder for the official people

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<v Speaker 2>of the official.

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<v Speaker 1>Narrative, right and given the recent news in recent days. Look, everybody,

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<v Speaker 1>by the way, still stay tuned. As I speak, I

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<v Speaker 1>am not ready to give you a definitive answer about

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<v Speaker 1>what's in those files. I'm only about one hundred out

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<v Speaker 1>of the thirteen hundred PDFs in on what I've read

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<v Speaker 1>so far, and there's a lot of work to be

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<v Speaker 1>done there and there are other people working on this,

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<v Speaker 1>so stay tuned. But anyway, I have a book written.

420
00:23:40.759 --> 00:23:42.720
<v Speaker 2>I didn't want to I didn't want to get back

421
00:23:42.759 --> 00:23:45.759
<v Speaker 2>to answering fully answering the question you had asked about

422
00:23:46.079 --> 00:23:50.279
<v Speaker 2>the difference between you know, doing the podcast and having

423
00:23:50.359 --> 00:23:53.279
<v Speaker 2>written articles and having been a journalist and being a writer.

424
00:23:53.480 --> 00:23:55.079
<v Speaker 1>Yes, I know. The only reason why I did this

425
00:23:55.559 --> 00:23:58.200
<v Speaker 1>sideline discussion is because I wanted to present to people

426
00:23:58.240 --> 00:24:01.960
<v Speaker 1>that there is a huge era of things one could

427
00:24:02.000 --> 00:24:06.119
<v Speaker 1>do to publicize information or interests or whatever. And I

428
00:24:06.160 --> 00:24:08.599
<v Speaker 1>was just trying to show your level of participation over

429
00:24:08.640 --> 00:24:11.799
<v Speaker 1>the years, what you've interacted with, et cetera. So I

430
00:24:11.920 --> 00:24:15.039
<v Speaker 1>just wanted to, you know, give people a brief exposition

431
00:24:15.119 --> 00:24:17.240
<v Speaker 1>on that. So I'm done, but I just wanted to

432
00:24:17.319 --> 00:24:19.759
<v Speaker 1>do that, and please continue and tell me the difference.

433
00:24:20.400 --> 00:24:23.599
<v Speaker 2>I was actually happy to hear that because it just

434
00:24:24.400 --> 00:24:27.240
<v Speaker 2>made me think about things I had never thought about before.

435
00:24:27.599 --> 00:24:30.279
<v Speaker 1>Well, that's kind of the point of kind of the

436
00:24:30.279 --> 00:24:31.039
<v Speaker 1>point of this show.

437
00:24:31.160 --> 00:24:34.000
<v Speaker 2>I think, in terms of researching other people and doing

438
00:24:34.519 --> 00:24:37.680
<v Speaker 2>research and other things, I never think anybody would want

439
00:24:37.680 --> 00:24:38.240
<v Speaker 2>to research me.

440
00:24:38.480 --> 00:24:40.720
<v Speaker 1>Yeah, but that's kind that's kind of the point. That's

441
00:24:40.759 --> 00:24:44.079
<v Speaker 1>almost the ultimate point of my show, mister Lanier, is

442
00:24:44.119 --> 00:24:46.880
<v Speaker 1>to make people think of things they didn't think of before.

443
00:24:47.319 --> 00:24:49.480
<v Speaker 1>Whether they agree or not, I don't care. But just

444
00:24:49.640 --> 00:24:52.319
<v Speaker 1>keep thinking, you know, because that's the only way you're

445
00:24:52.319 --> 00:24:55.960
<v Speaker 1>going to discover anything new. Continuously use you know, your

446
00:24:56.000 --> 00:25:01.559
<v Speaker 1>ability to think rationally, to think objectively when you can,

447
00:25:01.960 --> 00:25:04.680
<v Speaker 1>and to to look do your own research, do your

448
00:25:04.680 --> 00:25:08.079
<v Speaker 1>own examination of everything, because there's no such thing as

449
00:25:08.079 --> 00:25:11.480
<v Speaker 1>a trusted source, not even me. That's my whole point, right,

450
00:25:12.039 --> 00:25:14.519
<v Speaker 1>Go find it yourself. That's the best way to know

451
00:25:14.599 --> 00:25:18.759
<v Speaker 1>what's actually happening and happened before. Uh, but please tell

452
00:25:18.839 --> 00:25:21.960
<v Speaker 1>us about this contrast between writing and podcasts.

453
00:25:22.160 --> 00:25:25.759
<v Speaker 2>Going to finish shut your initial question. Yeah, Now, the

454
00:25:25.880 --> 00:25:29.119
<v Speaker 2>reason that I started, like I had said before, I

455
00:25:29.119 --> 00:25:32.400
<v Speaker 2>had no interest in podcasts, never wanted to do a podcast.

456
00:25:32.559 --> 00:25:34.319
<v Speaker 3>I didn't even know how to set up a podcast.

457
00:25:35.000 --> 00:25:38.240
<v Speaker 2>So and then I'll have Once I'm done with this,

458
00:25:38.799 --> 00:25:42.400
<v Speaker 2>I'm going to start getting into not my seminar, which

459
00:25:42.799 --> 00:25:46.200
<v Speaker 2>of course you would have to contact me about, you know,

460
00:25:46.599 --> 00:25:49.079
<v Speaker 2>doing people would have to contact me about doing.

461
00:25:49.519 --> 00:25:51.640
<v Speaker 3>But I'm going to get into.

462
00:25:53.440 --> 00:25:57.559
<v Speaker 2>The basics of what podcasting is about, because what I

463
00:25:57.680 --> 00:26:02.000
<v Speaker 2>emphasize on what I deal with is podcast for the beginner,

464
00:26:02.160 --> 00:26:05.359
<v Speaker 2>in other words, for people starting out. I don't deal

465
00:26:05.480 --> 00:26:08.960
<v Speaker 2>with I don't deal with whether a podcast is going

466
00:26:09.000 --> 00:26:12.000
<v Speaker 2>to be successful or not, because that's out of my purview.

467
00:26:12.319 --> 00:26:17.240
<v Speaker 2>I don't deal with what people you know, what the

468
00:26:17.359 --> 00:26:20.160
<v Speaker 2>impact of a podcast is going to be, because I

469
00:26:20.160 --> 00:26:24.400
<v Speaker 2>don't know that aspect. I deal specifically with the nut try,

470
00:26:24.599 --> 00:26:28.480
<v Speaker 2>the nuts and bolts of doing a podcast.

471
00:26:28.920 --> 00:26:30.079
<v Speaker 3>You're interested in doing.

472
00:26:29.920 --> 00:26:33.799
<v Speaker 2>A podcast, creating the podcast, getting it done, and that's

473
00:26:33.839 --> 00:26:34.519
<v Speaker 2>what I deal with.

474
00:26:35.359 --> 00:26:37.319
<v Speaker 3>And obviously that's for the.

475
00:26:37.200 --> 00:26:41.200
<v Speaker 2>Beginner, and I aim it for anyone, but it's primarily

476
00:26:41.319 --> 00:26:45.400
<v Speaker 2>for the average Joe and the average deal, okay, and

477
00:26:45.480 --> 00:26:48.759
<v Speaker 2>that's who I'm talking to here and hopefully elsewhere. I

478
00:26:48.759 --> 00:26:52.319
<v Speaker 2>have nothing against people with money and resources if they're interested.

479
00:26:52.680 --> 00:26:56.000
<v Speaker 2>I have nothing against celebrities if they're interested, or actors

480
00:26:56.119 --> 00:27:00.240
<v Speaker 2>who well known actors or musicians or anything. But this

481
00:27:00.359 --> 00:27:02.880
<v Speaker 2>is what I'm what I'm looking at and what this

482
00:27:03.440 --> 00:27:06.720
<v Speaker 2>uh not only here on this interview, but what I

483
00:27:07.240 --> 00:27:10.240
<v Speaker 2>intend to do with my seminar is intended for the

484
00:27:10.319 --> 00:27:17.039
<v Speaker 2>average person, because I think it's a lot. I think

485
00:27:17.079 --> 00:27:23.559
<v Speaker 2>it's the average person, the average individual that needs to.

486
00:27:22.680 --> 00:27:24.240
<v Speaker 3>Find out if they're interested.

487
00:27:25.160 --> 00:27:28.240
<v Speaker 2>Because it's very easy for people with money and resources

488
00:27:28.400 --> 00:27:31.160
<v Speaker 2>to set up a podcast. They can go hire someone

489
00:27:31.200 --> 00:27:34.640
<v Speaker 2>to do that. They can consult people, they can you know,

490
00:27:34.880 --> 00:27:38.160
<v Speaker 2>go and do their own have people their people, do

491
00:27:38.279 --> 00:27:42.119
<v Speaker 2>research with other people's people. Sounds weird to say that

492
00:27:42.839 --> 00:27:45.640
<v Speaker 2>do that. But for the average person, they've got jobs,

493
00:27:45.839 --> 00:27:48.119
<v Speaker 2>they got families, they got lives, and so if they

494
00:27:48.160 --> 00:27:50.519
<v Speaker 2>do a podcast.

495
00:27:49.599 --> 00:27:52.920
<v Speaker 3>You know, how do they do it right?

496
00:27:53.000 --> 00:27:58.880
<v Speaker 2>That's so that's what I'm aiming for, the sort of

497
00:27:58.960 --> 00:28:03.960
<v Speaker 2>the average individual, the regular person. However that's put, I'll

498
00:28:04.000 --> 00:28:06.920
<v Speaker 2>just go with the average show the average show davage person.

499
00:28:07.400 --> 00:28:10.880
<v Speaker 2>So for my case, in my case when it came

500
00:28:10.920 --> 00:28:15.000
<v Speaker 2>to podcasts, the reason that I've done podcasts or starting

501
00:28:15.160 --> 00:28:18.759
<v Speaker 2>was really substack. Substack being a writer's platform. I had

502
00:28:18.799 --> 00:28:21.720
<v Speaker 2>a couple of newsletters and like I mentioned before, I

503
00:28:21.759 --> 00:28:23.920
<v Speaker 2>had a newsletter called that Is the Week that Is,

504
00:28:23.960 --> 00:28:27.200
<v Speaker 2>which is more news oriented, and another one I started

505
00:28:27.279 --> 00:28:30.480
<v Speaker 2>last year which is about movies called Final Cut.

506
00:28:30.839 --> 00:28:33.640
<v Speaker 3>And it was while I was.

507
00:28:35.480 --> 00:28:39.799
<v Speaker 2>Beginning writing my first few pieces for Final Cut that

508
00:28:39.920 --> 00:28:46.960
<v Speaker 2>I thought about the podcast or the podcast function of Substack,

509
00:28:47.519 --> 00:28:56.640
<v Speaker 2>and I I realized that instead of just going on

510
00:28:56.720 --> 00:29:01.720
<v Speaker 2>podcasts as I had with first for example, my blog

511
00:29:01.759 --> 00:29:03.119
<v Speaker 2>which was on media dot com.

512
00:29:03.160 --> 00:29:04.519
<v Speaker 3>I did that for four years.

513
00:29:04.880 --> 00:29:09.240
<v Speaker 2>Sometimes I would do interviews on selective blog post or

514
00:29:09.400 --> 00:29:13.680
<v Speaker 2>selective blog pieces and promote them. And I thought, well,

515
00:29:14.200 --> 00:29:17.759
<v Speaker 2>instead of just simply going on podcasts, which I enjoyed

516
00:29:17.799 --> 00:29:19.680
<v Speaker 2>doing and which is the only thing I wanted to do,

517
00:29:21.000 --> 00:29:24.240
<v Speaker 2>maybe if I have my own podcast, I could promote

518
00:29:24.279 --> 00:29:27.960
<v Speaker 2>my own newsletter. And that was the only reason that

519
00:29:28.039 --> 00:29:33.079
<v Speaker 2>I decided to create the podcast, my first podcast called

520
00:29:33.160 --> 00:29:34.400
<v Speaker 2>Final Cut, which.

521
00:29:34.200 --> 00:29:35.039
<v Speaker 3>Is about movies.

522
00:29:35.839 --> 00:29:41.640
<v Speaker 2>That podcast was created and has been created in shape

523
00:29:41.640 --> 00:29:44.519
<v Speaker 2>to be a promotional vehicle for my newsletter.

524
00:29:44.880 --> 00:29:49.039
<v Speaker 1>So an entertaining, longer form ad basically to try and

525
00:29:49.119 --> 00:29:52.519
<v Speaker 1>promote your writing is effectively how you would put it, right,

526
00:29:52.599 --> 00:29:55.359
<v Speaker 1>I mean that was the idea. Okay, fair enough.

527
00:29:56.119 --> 00:29:59.440
<v Speaker 2>Basically I created Final Cut, which people can go and

528
00:29:59.480 --> 00:30:02.640
<v Speaker 2>listen to on substack. They can go to my substack

529
00:30:02.759 --> 00:30:08.160
<v Speaker 2>to listen to it. It's at Alaneer dot substack dot com.

530
00:30:08.960 --> 00:30:11.559
<v Speaker 2>And I'll probably mention that again at the end of

531
00:30:11.640 --> 00:30:15.759
<v Speaker 2>the at the end of the show, but they could

532
00:30:15.799 --> 00:30:19.640
<v Speaker 2>go and listen to audio versions of my articles because

533
00:30:19.680 --> 00:30:23.200
<v Speaker 2>I thought, oh, okay, I'll do audio versions to give people.

534
00:30:22.960 --> 00:30:27.559
<v Speaker 3>Another another version, another flavor.

535
00:30:27.640 --> 00:30:30.640
<v Speaker 2>When I say version, I mean my reading it as

536
00:30:30.640 --> 00:30:34.079
<v Speaker 2>opposed to simply people reading it themselves.

537
00:30:34.200 --> 00:30:35.279
<v Speaker 3>I mean, I'd rather they.

538
00:30:35.279 --> 00:30:38.680
<v Speaker 2>Actually read my work, but I thought, oh, you know,

539
00:30:38.839 --> 00:30:42.160
<v Speaker 2>I'll give them audio versions. I also did some interviews

540
00:30:42.559 --> 00:30:48.039
<v Speaker 2>on Final Cut with an actress who's also a director,

541
00:30:48.119 --> 00:30:53.680
<v Speaker 2>and I think she's a writer as well, and also

542
00:30:53.839 --> 00:30:56.279
<v Speaker 2>a screenwriter friend of mine that I know is an

543
00:30:56.279 --> 00:31:00.240
<v Speaker 2>indie screenwriter. And so it's Final Cut is is a

544
00:31:00.279 --> 00:31:04.799
<v Speaker 2>mixture of interviews and pieces. At least the first season

545
00:31:04.920 --> 00:31:08.039
<v Speaker 2>is ten episodes, and so I did it as a

546
00:31:08.039 --> 00:31:13.200
<v Speaker 2>promotional vehicle for that. So in a way, my writing

547
00:31:13.279 --> 00:31:18.240
<v Speaker 2>work was the entry way, the portal to my doing

548
00:31:18.240 --> 00:31:21.160
<v Speaker 2>a podcast. I had never had any interest in doing.

549
00:31:21.000 --> 00:31:22.519
<v Speaker 3>Podcasts now.

550
00:31:26.759 --> 00:31:31.200
<v Speaker 2>I want to get now, when it comes.

551
00:31:30.880 --> 00:31:35.720
<v Speaker 3>To podcasts and creating podcasts and being involved in.

552
00:31:35.680 --> 00:31:42.319
<v Speaker 2>Podcasts, people may not have the same People may not

553
00:31:42.440 --> 00:31:45.319
<v Speaker 2>have the same facility, They may not have the same

554
00:31:45.480 --> 00:31:47.160
<v Speaker 2>access to creating a podcast.

555
00:31:47.359 --> 00:31:48.279
<v Speaker 3>Now what do I mean by that?

556
00:31:48.920 --> 00:31:52.119
<v Speaker 2>In my case, I was fortunate in that I was

557
00:31:52.160 --> 00:31:56.559
<v Speaker 2>on a writer's platform, that podcast that's part of service.

558
00:31:56.920 --> 00:32:00.119
<v Speaker 2>In other words, you could start a podcast there and

559
00:32:00.200 --> 00:32:05.119
<v Speaker 2>I did, And I also kind of brought it to Spotify,

560
00:32:05.759 --> 00:32:10.119
<v Speaker 2>so that enabled it to be on another platform that people.

561
00:32:09.839 --> 00:32:14.079
<v Speaker 3>Could listen to. So, but for most.

562
00:32:13.880 --> 00:32:17.839
<v Speaker 2>People in regards to podcasts, they may not be on

563
00:32:18.160 --> 00:32:20.279
<v Speaker 2>a platform like substack.

564
00:32:21.039 --> 00:32:22.319
<v Speaker 3>They may not be.

565
00:32:24.000 --> 00:32:28.960
<v Speaker 2>In any kind of site or any kind of platform

566
00:32:29.240 --> 00:32:32.519
<v Speaker 2>that offers podcasting, so they will have to create it

567
00:32:32.519 --> 00:32:33.559
<v Speaker 2>out of the blue.

568
00:32:33.960 --> 00:32:37.640
<v Speaker 3>So those so say, you're an.

569
00:32:37.559 --> 00:32:42.799
<v Speaker 2>Individual that's interested in a podcast, right, so you decide, look,

570
00:32:43.799 --> 00:32:45.640
<v Speaker 2>I want to get into this podcasting, I want to

571
00:32:45.640 --> 00:32:48.160
<v Speaker 2>do something like podcast.

572
00:32:48.440 --> 00:32:54.480
<v Speaker 3>I don't want to do a podcast. So one of

573
00:32:54.480 --> 00:32:55.319
<v Speaker 3>the things that.

574
00:32:55.240 --> 00:32:58.759
<v Speaker 2>I would say to any individual in regards to podcasting,

575
00:32:58.839 --> 00:33:02.559
<v Speaker 2>if you have an idea is having an idea.

576
00:33:02.319 --> 00:33:04.799
<v Speaker 3>For a podcast is not enough.

577
00:33:05.039 --> 00:33:07.480
<v Speaker 2>In other words, if you have a desire to do

578
00:33:07.519 --> 00:33:11.960
<v Speaker 2>a podcast, if you just have an idea just I

579
00:33:12.000 --> 00:33:16.519
<v Speaker 2>want to do a podcast, that's fine, but it's not

580
00:33:16.720 --> 00:33:17.880
<v Speaker 2>enough to do a podcast.

581
00:33:18.920 --> 00:33:22.279
<v Speaker 1>Well here's the thing about this, right, Because I'm somebody

582
00:33:22.319 --> 00:33:27.000
<v Speaker 1>who's been in different different versions of this ecosystem. And

583
00:33:27.359 --> 00:33:30.559
<v Speaker 1>by the way, you know the little cooperative online radio

584
00:33:30.680 --> 00:33:33.119
<v Speaker 1>networks that used to be out there that barely exist,

585
00:33:33.240 --> 00:33:37.480
<v Speaker 1>now we're there so that people could get distribution. That

586
00:33:37.640 --> 00:33:39.480
<v Speaker 1>was the big thing. It was like, look, you can

587
00:33:39.519 --> 00:33:41.920
<v Speaker 1>make the greatest podcast in the world, but nobody will

588
00:33:41.920 --> 00:33:45.559
<v Speaker 1>hear it. And you know, it's become easier over the

589
00:33:45.680 --> 00:33:49.759
<v Speaker 1>years to now sign up and get distribution, you know, like,

590
00:33:50.000 --> 00:33:53.440
<v Speaker 1>for instance, this show will be distributed via RSS feed

591
00:33:53.880 --> 00:33:57.359
<v Speaker 1>to various platforms. You know, it's available in the Apple Store,

592
00:33:57.400 --> 00:34:00.640
<v Speaker 1>it's available on Spotify, It's available on you know, and

593
00:34:00.680 --> 00:34:04.319
<v Speaker 1>on and on and on Dose your podcast Addict. All

594
00:34:04.319 --> 00:34:08.679
<v Speaker 1>these different apps and distribution hubs pick up my show

595
00:34:08.800 --> 00:34:12.519
<v Speaker 1>because I set it up that way. And I still,

596
00:34:12.639 --> 00:34:15.480
<v Speaker 1>by the way, am offering that old school network thing

597
00:34:15.920 --> 00:34:19.360
<v Speaker 1>for people that just have great ideas and don't have

598
00:34:19.440 --> 00:34:22.440
<v Speaker 1>any technical no how, and I offer to produce their shows,

599
00:34:23.039 --> 00:34:25.519
<v Speaker 1>you know, in cases where they have something unique to offer.

600
00:34:26.840 --> 00:34:30.840
<v Speaker 1>You know, that isn't just typical, right, There's still a

601
00:34:30.880 --> 00:34:32.920
<v Speaker 1>few people out there kind of like me, but not

602
00:34:33.000 --> 00:34:36.079
<v Speaker 1>so many that look to cooperate, that look to sort

603
00:34:36.119 --> 00:34:39.320
<v Speaker 1>of group together, which is interesting because it's almost like

604
00:34:39.320 --> 00:34:44.719
<v Speaker 1>a media network that isn't actually a official media network,

605
00:34:44.840 --> 00:34:47.800
<v Speaker 1>you know, these miniature ones that come together and fall apart,

606
00:34:47.840 --> 00:34:52.840
<v Speaker 1>coalitions if you will, of different independent media. And this

607
00:34:52.880 --> 00:34:56.119
<v Speaker 1>stuff has risen and fallen and risen and fallen. While

608
00:34:56.119 --> 00:34:58.599
<v Speaker 1>we sat back and watched somebody like Joe Rogan, who

609
00:34:58.639 --> 00:35:01.199
<v Speaker 1>is now being paid a apparently two hundred and fifty

610
00:35:01.239 --> 00:35:04.920
<v Speaker 1>million dollars a year to do the Joe Rogan experience, right,

611
00:35:06.199 --> 00:35:08.639
<v Speaker 1>And meanwhile, guys like me were saying, let's share the

612
00:35:08.679 --> 00:35:11.840
<v Speaker 1>cost of just the couple of platforms, the couple of

613
00:35:11.880 --> 00:35:15.880
<v Speaker 1>tools we need to get heard. You know, look, I've

614
00:35:15.880 --> 00:35:19.440
<v Speaker 1>got some software, You've got a distribution hub. Somebody else

615
00:35:19.480 --> 00:35:22.639
<v Speaker 1>has a radio stream. Another person has a great, you know,

616
00:35:22.880 --> 00:35:27.159
<v Speaker 1>video channel. Let's combine our efforts and we create our

617
00:35:27.239 --> 00:35:31.000
<v Speaker 1>own hubs if you will. You know, Substack offers you

618
00:35:31.039 --> 00:35:36.199
<v Speaker 1>a methodology, and Spotify offers you one platform. But I

619
00:35:36.239 --> 00:35:38.880
<v Speaker 1>mean you can if you want, and at a fairly

620
00:35:38.920 --> 00:35:42.000
<v Speaker 1>low cost if you figure it out. Be like pretty

621
00:35:42.039 --> 00:35:45.320
<v Speaker 1>much everywhere where podcasts are, Like I always got to

622
00:35:45.360 --> 00:35:47.599
<v Speaker 1>say that, Yeah, I'm pretty much everywhere where podcasts are

623
00:35:47.639 --> 00:35:51.519
<v Speaker 1>except YouTube. Uh it's the only one that's missing, right,

624
00:35:52.480 --> 00:35:54.719
<v Speaker 1>And you, oh, the Google Store is another thing that's

625
00:35:54.800 --> 00:35:58.360
<v Speaker 1>changed over the years. But there's Google podcasts now. And

626
00:35:58.400 --> 00:36:01.559
<v Speaker 1>here's the funny thing. If you go and look at

627
00:36:01.559 --> 00:36:07.119
<v Speaker 1>streaming services like Paramount, like Netflix, all those things, a

628
00:36:07.159 --> 00:36:13.079
<v Speaker 1>lot of them now have a podcast distribution of even IMDb,

629
00:36:13.199 --> 00:36:15.239
<v Speaker 1>which I know, you know what that is, the Internet

630
00:36:15.280 --> 00:36:19.400
<v Speaker 1>Movie Database famously containing you know, all the movies of

631
00:36:19.440 --> 00:36:24.440
<v Speaker 1>all things. Right, even they now have listings for podcasts,

632
00:36:25.119 --> 00:36:27.639
<v Speaker 1>and I think my podcast is up there. I'm not sure,

633
00:36:28.000 --> 00:36:29.559
<v Speaker 1>but a lot of my friends and a lot of

634
00:36:29.559 --> 00:36:31.280
<v Speaker 1>the podcasts that I've been on, I know I've been

635
00:36:31.719 --> 00:36:36.440
<v Speaker 1>listed on IMDb, on somebody else's podcast as an episode.

636
00:36:36.559 --> 00:36:39.039
<v Speaker 2>I was listed on a podcast myself at least one

637
00:36:39.119 --> 00:36:39.440
<v Speaker 2>or two.

638
00:36:39.559 --> 00:36:42.239
<v Speaker 1>Yeah, And so you've seen that there is a strange

639
00:36:42.239 --> 00:36:46.039
<v Speaker 1>cross pollination here that if you just take a little

640
00:36:46.039 --> 00:36:48.719
<v Speaker 1>time and figure out how to do it, there's the

641
00:36:48.760 --> 00:36:52.039
<v Speaker 1>whole distribution aspect. Now, some people would take that as

642
00:36:52.039 --> 00:36:54.119
<v Speaker 1>something that, you know, that's a big investment of time

643
00:36:54.199 --> 00:36:57.400
<v Speaker 1>or whatever, but it's really not that hard to do

644
00:36:58.039 --> 00:36:59.599
<v Speaker 1>if you take a little bit of time and you

645
00:36:59.679 --> 00:37:02.960
<v Speaker 1>really care about getting it out so that it's available. Now,

646
00:37:02.960 --> 00:37:06.079
<v Speaker 1>that doesn't mean it's going to be successful, because, believe me,

647
00:37:06.119 --> 00:37:08.960
<v Speaker 1>if I had the formula for how to succeed, you know,

648
00:37:09.079 --> 00:37:12.079
<v Speaker 1>on a massive scale, I'd be using it myself. But

649
00:37:12.960 --> 00:37:16.039
<v Speaker 1>you know, my massive scale at its height hasn't been

650
00:37:16.119 --> 00:37:19.599
<v Speaker 1>you know, anything compared to the Joe Rogan's or you

651
00:37:19.599 --> 00:37:21.880
<v Speaker 1>know the other big names. I bring up Rogan because

652
00:37:21.920 --> 00:37:25.119
<v Speaker 1>he's the biggest, but you know, even though he's not

653
00:37:25.199 --> 00:37:28.079
<v Speaker 1>number one in Apple and Spotify right now, a lot

654
00:37:28.119 --> 00:37:30.960
<v Speaker 1>of times he is. And again he's the highest paid

655
00:37:30.960 --> 00:37:34.199
<v Speaker 1>guy I know him. So just saying there is a

656
00:37:34.199 --> 00:37:37.159
<v Speaker 1>whole universe of this stuff now, and I'll tell you

657
00:37:37.199 --> 00:37:41.400
<v Speaker 1>this much, mister Linier. And this is no offense to you, you, me,

658
00:37:41.760 --> 00:37:44.760
<v Speaker 1>or anybody. None of us is fully aware and can

659
00:37:44.800 --> 00:37:48.880
<v Speaker 1>even keep up with the constant changes. I mean, I

660
00:37:48.920 --> 00:37:51.039
<v Speaker 1>actually do Do you subscribe to any of the like

661
00:37:52.000 --> 00:37:57.000
<v Speaker 1>publications for the industry of podcasting, because there are various

662
00:37:57.039 --> 00:38:01.199
<v Speaker 1>email and other types of publications that are constantly giving

663
00:38:01.239 --> 00:38:05.719
<v Speaker 1>you updates about how things are changing, new technologies available,

664
00:38:06.639 --> 00:38:09.760
<v Speaker 1>new stuff for even like Okay, you want to turn

665
00:38:09.800 --> 00:38:12.639
<v Speaker 1>something into an audio version of your podcast, find but

666
00:38:12.719 --> 00:38:15.760
<v Speaker 1>you want to turn your podcast into a transcript, No problem,

667
00:38:15.960 --> 00:38:18.400
<v Speaker 1>here's the best technology, here's the best way to go.

668
00:38:18.840 --> 00:38:22.239
<v Speaker 1>And they interview people who create stuff and start new companies,

669
00:38:22.280 --> 00:38:25.159
<v Speaker 1>and they also show you all those people that, yeah,

670
00:38:25.239 --> 00:38:28.280
<v Speaker 1>you can hire to launch your podcast and make sure

671
00:38:28.880 --> 00:38:32.719
<v Speaker 1>that it has some level of instant success. And obviously

672
00:38:32.800 --> 00:38:36.280
<v Speaker 1>again that's a question of resources. But you know, I've

673
00:38:36.280 --> 00:38:38.880
<v Speaker 1>told people, look, if you really have investment dollars and

674
00:38:38.920 --> 00:38:41.039
<v Speaker 1>you want to put down on it, if you put

675
00:38:41.079 --> 00:38:44.159
<v Speaker 1>a couple thousand dollars into your podcast, it can pay off.

676
00:38:44.960 --> 00:38:48.239
<v Speaker 1>But then you actually have to have some material that's

677
00:38:48.280 --> 00:38:51.280
<v Speaker 1>worthy of having people tune in more than once or twice. Okay,

678
00:38:51.800 --> 00:38:55.519
<v Speaker 1>And that is to me the toughest thing, But apparently

679
00:38:55.599 --> 00:38:58.119
<v Speaker 1>a lot of people figure that no matter what their opinion,

680
00:38:58.559 --> 00:39:02.360
<v Speaker 1>performance level is or whatever. You know, it's obviously something

681
00:39:02.400 --> 00:39:04.800
<v Speaker 1>the whole world needs to hear. It's kind of like

682
00:39:04.800 --> 00:39:08.760
<v Speaker 1>the phenomena of social media, and you know, on Twitter,

683
00:39:08.920 --> 00:39:14.199
<v Speaker 1>on x on Facebook, whatever, everybody who's posting on there thinks,

684
00:39:14.280 --> 00:39:16.760
<v Speaker 1>you know, when they give these long diatribes about stuff,

685
00:39:17.320 --> 00:39:19.280
<v Speaker 1>that it is the most important thing in the world

686
00:39:19.360 --> 00:39:22.440
<v Speaker 1>because it is to them. And you know what, I say,

687
00:39:22.519 --> 00:39:24.800
<v Speaker 1>run it all up the flagpole and see who salutes it.

688
00:39:25.480 --> 00:39:28.960
<v Speaker 1>But at the same time, be realistic, you know, So

689
00:39:29.039 --> 00:39:30.639
<v Speaker 1>what are your thoughts about that, because I mean, I'm

690
00:39:30.679 --> 00:39:32.719
<v Speaker 1>just giving you that from my perspective as somebody who's

691
00:39:32.719 --> 00:39:35.800
<v Speaker 1>been doing it for about twelve thirteen years. What do

692
00:39:35.840 --> 00:39:36.199
<v Speaker 1>you think.

693
00:39:37.880 --> 00:39:39.559
<v Speaker 3>Well, I'm sure things are in flux.

694
00:39:39.760 --> 00:39:44.000
<v Speaker 2>Like I said, in my case, the only reason I'm

695
00:39:44.039 --> 00:39:47.880
<v Speaker 2>talking about podcasting is because I did two podcasts in

696
00:39:47.880 --> 00:39:51.800
<v Speaker 2>the same year, right, So I'm in a situation which

697
00:39:51.840 --> 00:39:52.920
<v Speaker 2>is probably unusual.

698
00:39:53.360 --> 00:39:54.400
<v Speaker 3>I don't know.

699
00:39:54.480 --> 00:39:58.159
<v Speaker 2>If people who go into podcasting their podcasts do more

700
00:39:58.239 --> 00:40:03.519
<v Speaker 2>than one podcast in their initial year, they probably I

701
00:40:03.639 --> 00:40:05.039
<v Speaker 2>would assume they focus on one.

702
00:40:05.599 --> 00:40:07.559
<v Speaker 3>So that's why I'm talking about.

703
00:40:07.280 --> 00:40:10.199
<v Speaker 2>It, and that's why i'm kind of, you know, if

704
00:40:10.199 --> 00:40:12.360
<v Speaker 2>it all works out, maybe I'll be a kind of

705
00:40:12.480 --> 00:40:15.480
<v Speaker 2>podcast consultant.

706
00:40:15.599 --> 00:40:16.000
<v Speaker 3>I would.

707
00:40:16.239 --> 00:40:20.880
<v Speaker 2>I would basically consider myself a beginner podcast consultant right now.

708
00:40:23.079 --> 00:40:25.880
<v Speaker 2>Even though i've only you know, I've only you know,

709
00:40:26.039 --> 00:40:30.480
<v Speaker 2>did it during the year, I learned a lot within

710
00:40:30.519 --> 00:40:35.960
<v Speaker 2>that year. So so in talking about what I've learned.

711
00:40:37.239 --> 00:40:39.599
<v Speaker 3>Or what I've done, what.

712
00:40:39.639 --> 00:40:44.360
<v Speaker 2>I emphasize is and again here, it's about the creating,

713
00:40:45.159 --> 00:40:48.199
<v Speaker 2>the shaping and the producing of the podcast, right, And.

714
00:40:48.239 --> 00:40:49.239
<v Speaker 3>That's what I deal with.

715
00:40:49.880 --> 00:40:53.760
<v Speaker 2>So anything else I don't really get into and don't

716
00:40:53.760 --> 00:40:56.679
<v Speaker 2>want to get into. Again, this is for the beginner,

717
00:40:57.000 --> 00:40:59.800
<v Speaker 2>so for the person interested in starting a podcast.

718
00:41:00.159 --> 00:41:02.679
<v Speaker 3>So if you're someone who's interested in starting.

719
00:41:02.360 --> 00:41:06.320
<v Speaker 2>A podcast right off the bat, one of the things

720
00:41:06.320 --> 00:41:09.400
<v Speaker 2>I will say, not just in light of my experience

721
00:41:09.880 --> 00:41:14.280
<v Speaker 2>and more recent experience, but what I have found in

722
00:41:14.360 --> 00:41:17.159
<v Speaker 2>terms of the reality of podcast is it's not enough

723
00:41:17.199 --> 00:41:20.000
<v Speaker 2>to have an idea, and it's not enough to have

724
00:41:21.000 --> 00:41:25.239
<v Speaker 2>a subject that and desire to do a podcast.

725
00:41:25.320 --> 00:41:26.599
<v Speaker 3>In other words, if you say.

726
00:41:26.480 --> 00:41:28.800
<v Speaker 2>Well, I want to do a podcast, or I'm an

727
00:41:28.840 --> 00:41:32.559
<v Speaker 2>idea to do a podcast, what you need is more

728
00:41:32.639 --> 00:41:35.079
<v Speaker 2>than just desire and an idea to do a podcast,

729
00:41:35.400 --> 00:41:38.320
<v Speaker 2>because a podcast will take work. I can cite my

730
00:41:38.480 --> 00:41:42.960
<v Speaker 2>own experience and my own background and doing Outside the NFL,

731
00:41:43.639 --> 00:41:47.519
<v Speaker 2>which was a podcast that lasted from September to I

732
00:41:47.559 --> 00:41:50.719
<v Speaker 2>think the first week of January September twenty twenty fourth

733
00:41:50.920 --> 00:41:53.760
<v Speaker 2>to the first week of January twenty twenty five, where

734
00:41:53.760 --> 00:41:56.920
<v Speaker 2>I covered the NFL season and was a weekly podcast

735
00:41:58.079 --> 00:42:03.719
<v Speaker 2>that entailed a commitment, a weekly commitment over a period

736
00:42:03.760 --> 00:42:05.480
<v Speaker 2>of like I said, four months.

737
00:42:06.119 --> 00:42:09.000
<v Speaker 3>So when you are doing.

738
00:42:08.719 --> 00:42:14.760
<v Speaker 2>A podcast, when you're doing a podcast, you have to

739
00:42:14.840 --> 00:42:18.320
<v Speaker 2>keep in mind that this is work. Especially if you're

740
00:42:18.360 --> 00:42:21.079
<v Speaker 2>someone who's looking to make money off a podcast. You

741
00:42:21.119 --> 00:42:24.599
<v Speaker 2>have to understand, as you would mentioned yourself, that it's

742
00:42:24.639 --> 00:42:28.400
<v Speaker 2>a business. You see all these other entities, whether they

743
00:42:28.440 --> 00:42:33.199
<v Speaker 2>are streamers, whether they are social media outlets and networks,

744
00:42:33.440 --> 00:42:37.920
<v Speaker 2>whether they are even video sharing platforms, getting into podcasting

745
00:42:38.000 --> 00:42:41.199
<v Speaker 2>or having gotten into podcasting in some form. Why, Because

746
00:42:41.199 --> 00:42:44.199
<v Speaker 2>it's a business, and yes, there's money to be made.

747
00:42:44.760 --> 00:42:46.039
<v Speaker 2>Also a matter of communication.

748
00:42:46.360 --> 00:42:48.360
<v Speaker 1>Right, Well, let me let me ask you a specific

749
00:42:48.599 --> 00:42:49.360
<v Speaker 1>to if.

750
00:42:49.199 --> 00:42:52.159
<v Speaker 2>You're going to do a podcast, right, the first thing

751
00:42:52.239 --> 00:42:55.280
<v Speaker 2>you have to have is not simply an idea and

752
00:42:55.360 --> 00:42:56.000
<v Speaker 2>a desire.

753
00:42:56.440 --> 00:43:00.119
<v Speaker 3>You have to have a show. And so what what

754
00:43:00.119 --> 00:43:00.920
<v Speaker 3>I mean by show?

755
00:43:01.639 --> 00:43:03.440
<v Speaker 1>Well, let me let me let me interrupt you. Let

756
00:43:03.480 --> 00:43:06.079
<v Speaker 1>me interrupt you with something that has been hammered into

757
00:43:06.119 --> 00:43:08.719
<v Speaker 1>my head by people that have approached me about this

758
00:43:08.800 --> 00:43:12.679
<v Speaker 1>subject over the past few years. Okay, and that is

759
00:43:12.760 --> 00:43:15.599
<v Speaker 1>that they say, and this is a philosophy. I'm not

760
00:43:15.639 --> 00:43:18.119
<v Speaker 1>saying it's wrong or right. I'm just saying that there

761
00:43:18.119 --> 00:43:20.519
<v Speaker 1>are people that swear by it and people that actually

762
00:43:20.519 --> 00:43:25.480
<v Speaker 1>get paid to help you design a social media presence

763
00:43:25.559 --> 00:43:29.519
<v Speaker 1>before episode one is ever released, they tell you you

764
00:43:29.599 --> 00:43:33.039
<v Speaker 1>have to have a social media presence with the right platforms.

765
00:43:33.119 --> 00:43:36.079
<v Speaker 1>You know, if you're like a serious pro Trump guy,

766
00:43:36.159 --> 00:43:38.920
<v Speaker 1>obviously you need to be on Truth Social If you're

767
00:43:38.960 --> 00:43:41.039
<v Speaker 1>a serious liberal, you need to be on Blue Sky.

768
00:43:42.039 --> 00:43:43.559
<v Speaker 1>You know in the past couple of years, no matter

769
00:43:43.559 --> 00:43:45.960
<v Speaker 1>who you are, you better be on Twitter x And

770
00:43:46.039 --> 00:43:48.719
<v Speaker 1>if you want to get the older population listening to

771
00:43:48.760 --> 00:43:52.800
<v Speaker 1>your podcasts, do Facebook. Okay, And this has been the

772
00:43:52.840 --> 00:43:55.000
<v Speaker 1>thing hammered at me now for the past couple of years.

773
00:43:55.320 --> 00:43:58.519
<v Speaker 1>Now It's irrelevant to me because when I started, there

774
00:43:58.639 --> 00:44:02.599
<v Speaker 1>was no formula, there was no nothing. You know, we

775
00:44:02.599 --> 00:44:05.360
<v Speaker 1>were using Facebook, but it was strange. We had to

776
00:44:05.360 --> 00:44:09.039
<v Speaker 1>do like events for our podcast on Facebook, which is

777
00:44:09.079 --> 00:44:11.000
<v Speaker 1>a whole thing that doesn't I don't even think exist

778
00:44:11.039 --> 00:44:16.679
<v Speaker 1>anymore for podcasters on Facebook. But the platforms have changed

779
00:44:16.679 --> 00:44:20.559
<v Speaker 1>over the years. But my point is that there are

780
00:44:20.559 --> 00:44:23.599
<v Speaker 1>people that say, you got to begin with a social

781
00:44:23.679 --> 00:44:27.239
<v Speaker 1>media presence first, and that's how you're going to draw

782
00:44:27.280 --> 00:44:31.000
<v Speaker 1>your listeners in, and that's how you're going to begin

783
00:44:31.119 --> 00:44:34.039
<v Speaker 1>on the right foot right before you release episode one.

784
00:44:34.519 --> 00:44:36.360
<v Speaker 1>So what I'm wondering is, do you have a way

785
00:44:36.400 --> 00:44:40.719
<v Speaker 1>of addressing the work for setting down the primer you know,

786
00:44:41.119 --> 00:44:43.519
<v Speaker 1>the coat that you gotta lay down when you're painting

787
00:44:43.559 --> 00:44:46.639
<v Speaker 1>something before you actually put the top code on. What

788
00:44:46.760 --> 00:44:49.480
<v Speaker 1>about the primer work? Do you have stuff like that

789
00:44:49.480 --> 00:44:53.000
<v Speaker 1>that addresses that. In this seminar that you're thinking about giving.

790
00:44:54.400 --> 00:44:57.679
<v Speaker 2>Well, I won't get into the d Like I said,

791
00:44:57.719 --> 00:45:00.159
<v Speaker 2>I don't get into the specifics of the seminar, but

792
00:45:00.199 --> 00:45:05.320
<v Speaker 2>I will deal with the basic overall contours and aspects

793
00:45:05.360 --> 00:45:08.880
<v Speaker 2>of doing a podcast here. So when we start out

794
00:45:08.960 --> 00:45:11.719
<v Speaker 2>in regards to doing a podcast, the first thing.

795
00:45:11.559 --> 00:45:14.239
<v Speaker 3>That individuals need to do is have a show.

796
00:45:14.840 --> 00:45:17.599
<v Speaker 2>And so when I say you need to have a show,

797
00:45:18.239 --> 00:45:21.800
<v Speaker 2>what you need to have is by that is, you

798
00:45:21.880 --> 00:45:24.880
<v Speaker 2>need to have a program that will deal with whatever

799
00:45:24.960 --> 00:45:28.840
<v Speaker 2>you're looking to talk about. And when I say program,

800
00:45:29.119 --> 00:45:31.000
<v Speaker 2>that's a fully fleshed out.

801
00:45:30.880 --> 00:45:32.559
<v Speaker 3>Program, what do I mean by that?

802
00:45:33.400 --> 00:45:36.360
<v Speaker 2>So what that means is normally with a podcast, you

803
00:45:36.480 --> 00:45:39.800
<v Speaker 2>have an intro, you have segments, and you an outro.

804
00:45:40.480 --> 00:45:44.039
<v Speaker 3>So what you need to do when you are thinking.

805
00:45:43.719 --> 00:45:47.679
<v Speaker 2>About doing a podcast is you have to have a

806
00:45:48.159 --> 00:45:51.480
<v Speaker 2>show that is fleshed out. You have to have more

807
00:45:51.519 --> 00:45:55.519
<v Speaker 2>than a concept. So let me go with my podcast

808
00:45:55.639 --> 00:46:00.519
<v Speaker 2>because I think it's easier to just out of its simpler.

809
00:46:01.480 --> 00:46:05.760
<v Speaker 2>My football podcast is called Outside the NFL. So the

810
00:46:05.840 --> 00:46:09.599
<v Speaker 2>initial idea was to do a football podcast, but.

811
00:46:09.719 --> 00:46:11.360
<v Speaker 3>That doesn't mean anything.

812
00:46:11.360 --> 00:46:15.280
<v Speaker 2>There are tons of football podcasts out there. Then I

813
00:46:15.400 --> 00:46:18.719
<v Speaker 2>realized that I had actually done something on Facebook years

814
00:46:18.760 --> 00:46:21.800
<v Speaker 2>ago called Outside the NFL, where I did week in,

815
00:46:22.000 --> 00:46:25.840
<v Speaker 2>week out looking at the games and doing analysis. So okay,

816
00:46:26.599 --> 00:46:31.519
<v Speaker 2>the idea to do a football podcast, you know in general, Okay,

817
00:46:31.880 --> 00:46:33.119
<v Speaker 2>outside the NFL.

818
00:46:32.880 --> 00:46:34.320
<v Speaker 3>I've already done this.

819
00:46:34.400 --> 00:46:38.159
<v Speaker 2>It's a weekly, every week examination of the games.

820
00:46:38.519 --> 00:46:41.719
<v Speaker 3>But that's still not enough. So what is the hook?

821
00:46:43.159 --> 00:46:45.159
<v Speaker 2>And I would say as part of your show what

822
00:46:45.199 --> 00:46:48.480
<v Speaker 2>you need as a hook. So the hook for Outside

823
00:46:48.519 --> 00:46:52.639
<v Speaker 2>the NFL was, I'm not a sports geep or nerd

824
00:46:53.079 --> 00:46:56.280
<v Speaker 2>or dweve or fanatic or anything. I'm a guy who

825
00:46:56.400 --> 00:46:59.360
<v Speaker 2>simply watches football. I've watched that for football for years.

826
00:47:00.039 --> 00:47:08.239
<v Speaker 2>Oh okay, I'm your regular football viewer NFL viewer who

827
00:47:08.480 --> 00:47:14.480
<v Speaker 2>has thoughts and can analyze games sufficiently to talk about it.

828
00:47:15.079 --> 00:47:16.400
<v Speaker 3>So that's the hook.

829
00:47:17.159 --> 00:47:22.000
<v Speaker 2>So once you combine all of those aspects, then you

830
00:47:22.039 --> 00:47:26.079
<v Speaker 2>could start. Okay, So hook is very important. What is

831
00:47:26.119 --> 00:47:28.559
<v Speaker 2>the hook of your show? So if you're, for example,

832
00:47:28.599 --> 00:47:33.119
<v Speaker 2>going to talk about let's just say music, because you're

833
00:47:33.119 --> 00:47:36.400
<v Speaker 2>from music, you know you're a music background, right, you

834
00:47:36.440 --> 00:47:39.000
<v Speaker 2>can't just say I'm going to have a music podcast

835
00:47:39.519 --> 00:47:41.000
<v Speaker 2>because that's too vague.

836
00:47:41.400 --> 00:47:44.199
<v Speaker 3>What do you mean by a music podcast? What kind

837
00:47:44.239 --> 00:47:44.679
<v Speaker 3>of music.

838
00:47:44.800 --> 00:47:49.000
<v Speaker 2>Okay, let's be specific and say that it's going to

839
00:47:49.039 --> 00:47:50.159
<v Speaker 2>be about rock and roll.

840
00:47:50.159 --> 00:47:52.639
<v Speaker 1>Well, and is it going to be historical? Is it

841
00:47:52.679 --> 00:47:56.079
<v Speaker 1>going to be current releases, is it going to be interviews?

842
00:47:56.159 --> 00:47:58.199
<v Speaker 1>You got to put in a lot of elements here yet.

843
00:47:58.159 --> 00:48:01.880
<v Speaker 2>With the podcast be so again, this comes into creating

844
00:48:01.920 --> 00:48:06.039
<v Speaker 2>the show. Remember, before you do a podcast, you have

845
00:48:06.119 --> 00:48:08.400
<v Speaker 2>to have a fleshed out program.

846
00:48:08.480 --> 00:48:10.639
<v Speaker 3>This is what I tell people who are going to

847
00:48:10.679 --> 00:48:11.440
<v Speaker 3>do podcasts.

848
00:48:11.480 --> 00:48:14.239
<v Speaker 2>You have to have a fleshed out program what I

849
00:48:14.320 --> 00:48:17.599
<v Speaker 2>call it. That's I'll just do the shorthand for it

850
00:48:17.639 --> 00:48:19.480
<v Speaker 2>is a show. You have to have a show. It's

851
00:48:19.519 --> 00:48:21.760
<v Speaker 2>not enough to have an idea. It's not out their concept.

852
00:48:22.320 --> 00:48:26.440
<v Speaker 2>Remember that with podcasts, they're normally intro segments outro, right,

853
00:48:26.719 --> 00:48:27.639
<v Speaker 2>you know that structure.

854
00:48:28.159 --> 00:48:29.840
<v Speaker 3>So that's what you need to understand.

855
00:48:30.239 --> 00:48:34.519
<v Speaker 2>Okay, So let's use the hypothetical example music. Okay, rock

856
00:48:34.559 --> 00:48:37.639
<v Speaker 2>and roll music, specifically, what kind of rock and roll music.

857
00:48:37.800 --> 00:48:43.920
<v Speaker 2>Let's just say music from the eighties? Okay, Okay, So.

858
00:48:43.920 --> 00:48:45.480
<v Speaker 3>We're gonna deal with music.

859
00:48:45.199 --> 00:48:49.280
<v Speaker 2>From the eighties, and we're gonna have a podcast called.

860
00:48:50.880 --> 00:48:54.320
<v Speaker 3>Let's make it like the Michael J.

861
00:48:54.480 --> 00:48:56.679
<v Speaker 2>Fox film Back to the Future. Instead of back to

862
00:48:56.719 --> 00:48:59.400
<v Speaker 2>the future, back to the eighties. All right, this is

863
00:48:59.400 --> 00:49:04.039
<v Speaker 2>iopathetic podcast, okay, And in our back to the eighties podcast,

864
00:49:04.360 --> 00:49:07.880
<v Speaker 2>we'll have the intro which introduces it, announcer, what have you,

865
00:49:08.320 --> 00:49:11.960
<v Speaker 2>and then we'll have segments saying, segment number one is

866
00:49:12.880 --> 00:49:19.719
<v Speaker 2>you know? Segment number one would be more bands, Segment

867
00:49:19.800 --> 00:49:24.800
<v Speaker 2>number two maybe we'll deal with individual acts. Wouldn't you

868
00:49:25.199 --> 00:49:29.800
<v Speaker 2>individual act per episode? Where you could decide to do

869
00:49:30.239 --> 00:49:33.079
<v Speaker 2>an episode on Van Halen, right, that would be the

870
00:49:33.239 --> 00:49:34.320
<v Speaker 2>entire episode right now.

871
00:49:34.360 --> 00:49:35.920
<v Speaker 1>Let me ask you one quick Let me ask you

872
00:49:35.960 --> 00:49:38.840
<v Speaker 1>one quick question if you would suggest that as you're

873
00:49:38.880 --> 00:49:42.559
<v Speaker 1>developing this, uh, I think, and I would advise this

874
00:49:42.599 --> 00:49:44.519
<v Speaker 1>is my advice, but I don't know if you agree.

875
00:49:45.039 --> 00:49:47.880
<v Speaker 1>My advice is go check the names of what it

876
00:49:47.960 --> 00:49:50.119
<v Speaker 1>is you're doing and the structure of what it is

877
00:49:50.119 --> 00:49:54.840
<v Speaker 1>you're doing, and see if it already exists, because a

878
00:49:54.880 --> 00:49:57.119
<v Speaker 1>lot of times I've had people suggest stuff to me

879
00:49:57.199 --> 00:50:00.119
<v Speaker 1>by name and I go, well, that's already a podcast name,

880
00:50:00.679 --> 00:50:05.119
<v Speaker 1>or that is becoming something already, or that sounds exactly

881
00:50:05.239 --> 00:50:07.920
<v Speaker 1>like this show over here. I'll give you for instance,

882
00:50:07.960 --> 00:50:12.400
<v Speaker 1>I started doing a show in twenty fifteen or twenty

883
00:50:12.440 --> 00:50:16.599
<v Speaker 1>fourteen even with Maria Heller called Hell and high Water. Okay,

884
00:50:17.280 --> 00:50:21.440
<v Speaker 1>now that comes from an old phrase. But shortly thereafter,

885
00:50:21.559 --> 00:50:24.440
<v Speaker 1>not only did a movie come out, all right, but

886
00:50:24.559 --> 00:50:27.480
<v Speaker 1>then somebody else did a podcast with the same name.

887
00:50:29.000 --> 00:50:33.559
<v Speaker 1>And I would say that there is advantages to somehow

888
00:50:33.679 --> 00:50:38.199
<v Speaker 1>duplicating somebody else's theme, and there's disadvantages. And I think

889
00:50:38.239 --> 00:50:42.000
<v Speaker 1>you've got to consider that as you're developing something, because

890
00:50:42.039 --> 00:50:45.400
<v Speaker 1>it's best to create something that doesn't already exist, but

891
00:50:45.679 --> 00:50:49.280
<v Speaker 1>if it has some aspects of something that does, that's

892
00:50:49.320 --> 00:50:50.159
<v Speaker 1>a good point.

893
00:50:50.239 --> 00:50:53.079
<v Speaker 2>And that gets into the first phase when you're doing

894
00:50:53.119 --> 00:50:56.440
<v Speaker 2>the podcast, in the creation phase of it. That's what

895
00:50:56.519 --> 00:50:59.599
<v Speaker 2>I call R and D, research and development, okay, because what.

896
00:50:59.480 --> 00:51:00.760
<v Speaker 3>Are you doing. You're creating the.

897
00:51:00.719 --> 00:51:06.519
<v Speaker 2>Podcast, you're doing research even and this is another aspect

898
00:51:06.599 --> 00:51:11.199
<v Speaker 2>when I talk about a podcast. It's always good if

899
00:51:11.239 --> 00:51:14.079
<v Speaker 2>you're doing a podcast, if you do it based on

900
00:51:14.239 --> 00:51:14.800
<v Speaker 2>if you can.

901
00:51:15.079 --> 00:51:16.480
<v Speaker 3>Of course, it's up to the individual.

902
00:51:16.960 --> 00:51:22.280
<v Speaker 2>If you are an expert or a professional in a

903
00:51:22.400 --> 00:51:27.400
<v Speaker 2>specific area. So if you're a doctor or a lawyer, architect, butcher,

904
00:51:27.400 --> 00:51:31.079
<v Speaker 2>a baker, candlestick maker, if you have a background in that.

905
00:51:32.800 --> 00:51:34.840
<v Speaker 3>And you decide you're going to do a podcast.

906
00:51:35.280 --> 00:51:38.840
<v Speaker 2>That's a good way to go because you bring a

907
00:51:38.920 --> 00:51:41.840
<v Speaker 2>body of knowledge that you can share with an audience.

908
00:51:42.119 --> 00:51:46.440
<v Speaker 2>And that's very important in terms of podcasts because credibility

909
00:51:47.639 --> 00:51:51.039
<v Speaker 2>is an in crucial part of doing a podcast.

910
00:51:51.360 --> 00:51:53.199
<v Speaker 3>You want to be credible.

911
00:51:53.000 --> 00:51:56.079
<v Speaker 2>That way, no matter what criticism you might get. If

912
00:51:56.079 --> 00:51:59.280
<v Speaker 2>you get criticism or what people might lob at, you

913
00:52:00.119 --> 00:52:04.559
<v Speaker 2>will be an audience and there will be people that

914
00:52:04.719 --> 00:52:07.199
<v Speaker 2>go to your podcast and listen to it or watch

915
00:52:07.239 --> 00:52:11.079
<v Speaker 2>it on YouTube because you are a credible source, or

916
00:52:11.119 --> 00:52:15.199
<v Speaker 2>you are a really incredible person for instance, or if

917
00:52:15.199 --> 00:52:19.360
<v Speaker 2>somebody was professional or expert, or somebody who works in

918
00:52:19.400 --> 00:52:20.239
<v Speaker 2>a specific area.

919
00:52:20.400 --> 00:52:21.599
<v Speaker 3>So that's always good.

920
00:52:21.360 --> 00:52:23.519
<v Speaker 1>Too, for instance for instance.

921
00:52:23.639 --> 00:52:27.920
<v Speaker 2>But research and development is very important, right as you mentioned.

922
00:52:27.639 --> 00:52:30.159
<v Speaker 1>A quick for instance here, just research, Yeah, just a

923
00:52:30.199 --> 00:52:32.199
<v Speaker 1>really quick for instance here, Which is a good example

924
00:52:32.239 --> 00:52:34.400
<v Speaker 1>of what you're talking about, is there are a lot

925
00:52:34.440 --> 00:52:37.039
<v Speaker 1>of former law enforcement guys, a lot of them retired,

926
00:52:37.480 --> 00:52:40.119
<v Speaker 1>who do true crime podcasts and they go, look, I

927
00:52:40.159 --> 00:52:43.159
<v Speaker 1>was an investigator. I used to investigate this kind of stuff,

928
00:52:43.199 --> 00:52:46.239
<v Speaker 1>so I know what the process is. And that's part

929
00:52:46.280 --> 00:52:49.440
<v Speaker 1>of their hook is that look at this guy is

930
00:52:49.440 --> 00:52:52.639
<v Speaker 1>not just somebody you know on the outside reading articles

931
00:52:52.639 --> 00:52:56.280
<v Speaker 1>common citizen. Now, there's something to be said for the citizen,

932
00:52:56.400 --> 00:53:00.480
<v Speaker 1>the uninitiated going into new things. It's an ex floration.

933
00:53:01.079 --> 00:53:04.280
<v Speaker 1>But there's also something to be said for expertise, right.

934
00:53:04.920 --> 00:53:07.559
<v Speaker 1>And there's a whole group of people out there that

935
00:53:07.679 --> 00:53:10.760
<v Speaker 1>exchange podcast guests, by the way, where they put up

936
00:53:10.800 --> 00:53:12.920
<v Speaker 1>you know, hundreds and hundreds of people that are available

937
00:53:12.920 --> 00:53:15.400
<v Speaker 1>out there because they wrote a book, because they were

938
00:53:15.440 --> 00:53:18.199
<v Speaker 1>a cop, because they were in the FBI, because they

939
00:53:18.239 --> 00:53:21.079
<v Speaker 1>were a chef, because you know, et cetera, because they

940
00:53:21.079 --> 00:53:24.679
<v Speaker 1>had a professional life that reflects what it is they're

941
00:53:24.719 --> 00:53:28.559
<v Speaker 1>speaking about and presenting. So that's part of this as well.

942
00:53:28.519 --> 00:53:34.719
<v Speaker 3>Right, right, So, okay, we've had the creation things. So

943
00:53:34.960 --> 00:53:37.400
<v Speaker 3>you have an idea you want to do a podcast.

944
00:53:38.360 --> 00:53:39.920
<v Speaker 2>One of the things you want to do is you

945
00:53:39.960 --> 00:53:43.159
<v Speaker 2>want to see what podcasts are out there. Depending on

946
00:53:43.199 --> 00:53:45.719
<v Speaker 2>what your idea is, you had to flesh out your idea.

947
00:53:45.960 --> 00:53:48.239
<v Speaker 2>We had the hypothetical right back.

948
00:53:48.000 --> 00:53:48.840
<v Speaker 3>To the eighties.

949
00:53:49.519 --> 00:53:53.440
<v Speaker 2>It's about eighties rock and roll, right, So you're somebody

950
00:53:53.480 --> 00:53:56.199
<v Speaker 2>who's a musician or you're into the music business. I

951
00:53:56.280 --> 00:54:01.880
<v Speaker 2>myself used to do radio years ago, and we have

952
00:54:01.960 --> 00:54:06.079
<v Speaker 2>our hypothetical podcast, right back to the Eighties. It's about

953
00:54:06.519 --> 00:54:09.840
<v Speaker 2>eighties rock music, eighties pop music, but primary eighties rock music.

954
00:54:10.239 --> 00:54:13.559
<v Speaker 2>And we'll say that we'll do an individual or a.

955
00:54:13.440 --> 00:54:14.920
<v Speaker 3>Band per episode.

956
00:54:15.840 --> 00:54:18.920
<v Speaker 2>Let's just say and So when you are putting the

957
00:54:18.920 --> 00:54:21.639
<v Speaker 2>show together, you want to be able to work out

958
00:54:21.679 --> 00:54:23.400
<v Speaker 2>all the facets.

959
00:54:22.880 --> 00:54:23.719
<v Speaker 3>Of the podcast.

960
00:54:24.280 --> 00:54:27.639
<v Speaker 2>And that's why I said it should be fully fleshed out,

961
00:54:27.719 --> 00:54:30.079
<v Speaker 2>meaning you know precisely where you're going to go with this.

962
00:54:30.480 --> 00:54:32.199
<v Speaker 2>In other words, is this going to be a thirty

963
00:54:32.239 --> 00:54:34.119
<v Speaker 2>minute show or is it going to be an hour show?

964
00:54:35.519 --> 00:54:40.760
<v Speaker 2>You have the idea, you have what you're going to

965
00:54:40.800 --> 00:54:44.400
<v Speaker 2>do in terms of the concept and the hook.

966
00:54:44.800 --> 00:54:47.639
<v Speaker 3>That's important. You have all that worked out.

967
00:54:47.760 --> 00:54:51.960
<v Speaker 2>Okay, so you have the fully fleshed out show Back

968
00:54:52.000 --> 00:54:56.679
<v Speaker 2>to the Eighties, which is about eighties rock music.

969
00:54:57.639 --> 00:54:59.519
<v Speaker 3>So the next step.

970
00:54:59.360 --> 00:55:03.320
<v Speaker 2>Is the right So that's shaping the podcast. So one

971
00:55:03.320 --> 00:55:06.000
<v Speaker 2>of the things that you're going to have to determine

972
00:55:06.119 --> 00:55:09.039
<v Speaker 2>are the technical aspects. How are you going to do

973
00:55:09.079 --> 00:55:12.440
<v Speaker 2>the podcast? Do you have a studio at home?

974
00:55:12.639 --> 00:55:13.679
<v Speaker 3>Are you somebody who.

975
00:55:13.519 --> 00:55:16.800
<v Speaker 2>Has a lot of electronic equipment? You have obviously computers.

976
00:55:17.320 --> 00:55:20.719
<v Speaker 3>Do are you somebody who has mics? Right, you may

977
00:55:20.719 --> 00:55:21.800
<v Speaker 3>be somebody.

978
00:55:21.400 --> 00:55:24.360
<v Speaker 2>Who is on YouTube for example, or you may be

979
00:55:24.440 --> 00:55:26.559
<v Speaker 2>on some other platforms, so you may use mics for that.

980
00:55:27.159 --> 00:55:28.719
<v Speaker 2>So one of the things that you're going to have

981
00:55:28.760 --> 00:55:31.920
<v Speaker 2>to make a decision on is what are going to

982
00:55:31.920 --> 00:55:35.159
<v Speaker 2>be the technical aspects in regards to the podcast. Right,

983
00:55:36.280 --> 00:55:39.280
<v Speaker 2>are you going to have a studio, are you going

984
00:55:39.280 --> 00:55:41.039
<v Speaker 2>to invest money in it into it?

985
00:55:41.400 --> 00:55:43.679
<v Speaker 3>How extensive is this podcast going to be?

986
00:55:44.239 --> 00:55:48.079
<v Speaker 2>In my case, the podcasts were very simple. Did it

987
00:55:48.079 --> 00:55:52.679
<v Speaker 2>in my apartment, didn't cost me any money. In fact,

988
00:55:52.719 --> 00:55:55.519
<v Speaker 2>I did it on my phone, so it was very

989
00:55:55.840 --> 00:55:59.719
<v Speaker 2>low cost, very simple. So the way I did it

990
00:55:59.880 --> 00:56:01.320
<v Speaker 2>was essentially that.

991
00:56:01.320 --> 00:56:02.480
<v Speaker 3>I did it on my phone.

992
00:56:03.000 --> 00:56:06.079
<v Speaker 2>I would basically do it on file. Do it on

993
00:56:06.119 --> 00:56:09.559
<v Speaker 2>an audio file, upload the file. Now I had the

994
00:56:09.599 --> 00:56:12.719
<v Speaker 2>advantage of being on substack where I could just go

995
00:56:13.280 --> 00:56:18.719
<v Speaker 2>upload it here, go put up the the the thumbnail there,

996
00:56:19.400 --> 00:56:22.960
<v Speaker 2>and write the title here and then upload it. Go

997
00:56:23.159 --> 00:56:26.679
<v Speaker 2>and go and put it out elsewhere. So for other

998
00:56:26.719 --> 00:56:30.000
<v Speaker 2>people they may have to go and do it on

999
00:56:30.079 --> 00:56:32.320
<v Speaker 2>a site, or they may have to go and do

1000
00:56:32.360 --> 00:56:33.840
<v Speaker 2>it set it up somewhere else.

1001
00:56:34.400 --> 00:56:35.760
<v Speaker 3>But you have to think about all.

1002
00:56:35.639 --> 00:56:40.159
<v Speaker 2>The technical aspects of doing the show itself. So are

1003
00:56:40.199 --> 00:56:43.880
<v Speaker 2>you going to do a very simple setup depending on

1004
00:56:43.920 --> 00:56:47.239
<v Speaker 2>the platform that you use or or the tools that

1005
00:56:47.280 --> 00:56:50.280
<v Speaker 2>you have technically, or are you going to invest money

1006
00:56:50.280 --> 00:56:53.320
<v Speaker 2>into it. Like I said, this is this is a

1007
00:56:53.480 --> 00:56:58.199
<v Speaker 2>very serious This is a serious decision to make. Like

1008
00:56:58.239 --> 00:57:04.840
<v Speaker 2>I said, podcast or work, they're not frivolous enterprise, Especially

1009
00:57:04.840 --> 00:57:06.719
<v Speaker 2>if you want to make money off a podcast. That's

1010
00:57:06.719 --> 00:57:08.400
<v Speaker 2>a whole other area. If you want to make money

1011
00:57:08.440 --> 00:57:10.239
<v Speaker 2>off a podcast, then you're going to have to try

1012
00:57:10.280 --> 00:57:11.840
<v Speaker 2>to make it as professional as possible.

1013
00:57:12.039 --> 00:57:13.000
<v Speaker 3>So that may mean you.

1014
00:57:12.960 --> 00:57:14.559
<v Speaker 2>May have to set up a kind of ad hoc

1015
00:57:14.639 --> 00:57:18.760
<v Speaker 2>studio at home. Make sure you have adequate sound in

1016
00:57:18.800 --> 00:57:21.440
<v Speaker 2>regards to MIC's make sure you have a good computer

1017
00:57:21.519 --> 00:57:25.719
<v Speaker 2>system for dealing with stuff and dealing with the podcast

1018
00:57:25.760 --> 00:57:29.599
<v Speaker 2>itself and helping you record it. Another aspect technically you

1019
00:57:29.639 --> 00:57:31.599
<v Speaker 2>want to make sure is you want to make sure

1020
00:57:31.599 --> 00:57:34.679
<v Speaker 2>you have good sound right, So that will get into

1021
00:57:34.800 --> 00:57:37.960
<v Speaker 2>what you're setup is like, right, I get. In my case,

1022
00:57:38.679 --> 00:57:41.559
<v Speaker 2>I had a very simple setup of dinner or the phone,

1023
00:57:41.599 --> 00:57:44.679
<v Speaker 2>like I said, audio file uploads, so forth. So I

1024
00:57:44.800 --> 00:57:46.599
<v Speaker 2>wanted to make sure that there was at least a

1025
00:57:46.639 --> 00:57:51.119
<v Speaker 2>clean soundtrack so if anything came along, there's a car outside,

1026
00:57:51.360 --> 00:57:57.039
<v Speaker 2>ambulance noises elsewhere I'd have to cut off the recording.

1027
00:57:57.719 --> 00:58:00.000
<v Speaker 3>I wanted to make it as clean as possible.

1028
00:58:00.599 --> 00:58:05.039
<v Speaker 2>So you have to look at what kind of If

1029
00:58:05.079 --> 00:58:07.920
<v Speaker 2>you're doing a commercial podcast, you want to make sure

1030
00:58:08.119 --> 00:58:11.360
<v Speaker 2>that you're going to have to invest money in a set.

1031
00:58:11.800 --> 00:58:15.119
<v Speaker 2>That may mean by mics or using mics that you

1032
00:58:15.199 --> 00:58:20.639
<v Speaker 2>already have, that may mean whatever other setup.

1033
00:58:20.320 --> 00:58:21.000
<v Speaker 3>That you might have.

1034
00:58:21.199 --> 00:58:23.119
<v Speaker 2>If you do it on YouTube, you want to make

1035
00:58:23.159 --> 00:58:26.800
<v Speaker 2>sure you have ring lights or other adequate lighting because

1036
00:58:27.840 --> 00:58:30.280
<v Speaker 2>people you want people to see you, right, If it's

1037
00:58:30.280 --> 00:58:32.239
<v Speaker 2>just going to be audio only, you want to make

1038
00:58:32.280 --> 00:58:33.559
<v Speaker 2>sure your.

1039
00:58:33.199 --> 00:58:35.199
<v Speaker 3>Audio setup is really good.

1040
00:58:35.599 --> 00:58:39.760
<v Speaker 2>Right, So you're putting this up, you also want to

1041
00:58:39.760 --> 00:58:43.800
<v Speaker 2>make sure that you decide where you want a podcast

1042
00:58:43.840 --> 00:58:44.079
<v Speaker 2>to be.

1043
00:58:44.559 --> 00:58:45.920
<v Speaker 3>Do you want to start off on.

1044
00:58:45.760 --> 00:58:48.480
<v Speaker 2>One platform or do you want to put it up

1045
00:58:48.480 --> 00:58:52.239
<v Speaker 2>on multiple platforms, So you have to make a decision

1046
00:58:52.239 --> 00:58:54.960
<v Speaker 2>as to what platforms that you want it on. In

1047
00:58:55.000 --> 00:58:58.559
<v Speaker 2>my case, I started very simply with both Vital Cut and.

1048
00:59:00.480 --> 00:59:01.320
<v Speaker 3>Outside the NFL.

1049
00:59:01.760 --> 00:59:04.440
<v Speaker 2>I had them on Substack, and then I put them,

1050
00:59:04.679 --> 00:59:08.599
<v Speaker 2>i think a little later on on Spotify, so there

1051
00:59:08.639 --> 00:59:10.239
<v Speaker 2>was a page on spotfy I think there still was

1052
00:59:10.280 --> 00:59:13.280
<v Speaker 2>a page on Spotify for both those podcasts.

1053
00:59:12.719 --> 00:59:16.800
<v Speaker 1>And you know, nowadays a couple of just really really quickly,

1054
00:59:17.360 --> 00:59:19.320
<v Speaker 1>because I don't want you to give away the whole seminar,

1055
00:59:19.400 --> 00:59:22.159
<v Speaker 1>and we've been talking for about an hour now, but

1056
00:59:22.280 --> 00:59:25.440
<v Speaker 1>the thing is really quickly. You know, nowadays, you could

1057
00:59:25.440 --> 00:59:27.639
<v Speaker 1>go to your YouTube channel and there's a function in

1058
00:59:27.679 --> 00:59:31.239
<v Speaker 1>your YouTube studio to turn around and take the RSS

1059
00:59:31.360 --> 00:59:34.719
<v Speaker 1>feeds from you know, from your substack and your Spotify

1060
00:59:34.880 --> 00:59:38.599
<v Speaker 1>and feed them into YouTube and boom, it automatically generates

1061
00:59:38.599 --> 00:59:42.480
<v Speaker 1>a podcast list on YouTube for you. And again, since

1062
00:59:42.519 --> 00:59:45.599
<v Speaker 1>they're pushing so hard, that's a consideration you got to

1063
00:59:45.719 --> 00:59:47.719
<v Speaker 1>keep up on as you're developing.

1064
00:59:48.000 --> 00:59:49.239
<v Speaker 3>Got a good point, and by.

1065
00:59:49.119 --> 00:59:51.960
<v Speaker 1>The way, week to week, some things change, you know,

1066
00:59:52.079 --> 00:59:54.679
<v Speaker 1>a whole different things disappear. Like I talked to you

1067
00:59:54.679 --> 00:59:57.800
<v Speaker 1>about before we went to air, the standard for many years,

1068
00:59:57.840 --> 01:00:01.039
<v Speaker 1>not in recent years, but for many years, everybody used

1069
01:00:01.119 --> 01:00:05.760
<v Speaker 1>Skype as their main way of communicating. That's gonna be

1070
01:00:05.760 --> 01:00:09.480
<v Speaker 1>gone come May first, right, So it's just gonna be gone,

1071
01:00:09.519 --> 01:00:12.679
<v Speaker 1>that's it. And technologies have come and gone, platforms have

1072
01:00:12.760 --> 01:00:15.480
<v Speaker 1>come and gone. The conditions under which you could be

1073
01:00:15.599 --> 01:00:18.519
<v Speaker 1>on those platforms or not be on those platforms has

1074
01:00:18.599 --> 01:00:21.320
<v Speaker 1>come and gone. So I would say, you know, if

1075
01:00:21.360 --> 01:00:23.719
<v Speaker 1>you're going to get into any of this, prepare for

1076
01:00:23.840 --> 01:00:28.239
<v Speaker 1>things that are going to be constantly changing. So Albert Lnier,

1077
01:00:28.320 --> 01:00:30.440
<v Speaker 1>I want you to kind of tie a bow on this.

1078
01:00:30.519 --> 01:00:33.599
<v Speaker 1>Believe it or not. We could go another hour probably

1079
01:00:33.599 --> 01:00:35.920
<v Speaker 1>with you laying this out, but then you'd be giving

1080
01:00:35.960 --> 01:00:37.920
<v Speaker 1>away the whole seminar on my show. So let's not

1081
01:00:38.000 --> 01:00:38.639
<v Speaker 1>do that, right.

1082
01:00:39.039 --> 01:00:41.840
<v Speaker 2>Uh, Like I said, I'm not touching on every aspect

1083
01:00:41.880 --> 01:00:42.519
<v Speaker 2>of the seminar.

1084
01:00:42.599 --> 01:00:45.800
<v Speaker 3>I'm just giving a broad overall. All right. So we

1085
01:00:45.880 --> 01:00:47.320
<v Speaker 3>have our we have our.

1086
01:00:47.239 --> 01:00:51.280
<v Speaker 2>Podcast, right, we have back to the eighties eighties run music.

1087
01:00:51.840 --> 01:00:54.079
<v Speaker 2>We have that set up. We got the hook right,

1088
01:00:54.440 --> 01:00:56.320
<v Speaker 2>It's going to be individual.

1089
01:00:55.760 --> 01:00:58.920
<v Speaker 3>Bands and individual.

1090
01:00:58.639 --> 01:01:00.679
<v Speaker 2>Acts, you know, performers at the same time.

1091
01:01:01.079 --> 01:01:05.039
<v Speaker 3>So we had make the decisions. So, okay, we're going

1092
01:01:05.119 --> 01:01:05.400
<v Speaker 3>to do.

1093
01:01:06.920 --> 01:01:09.800
<v Speaker 2>We decided, okay, we'll do it on YouTube as well

1094
01:01:09.840 --> 01:01:13.840
<v Speaker 2>as on audio. So decided, well, I'd like to, you know,

1095
01:01:14.039 --> 01:01:16.760
<v Speaker 2>put the podcast on Spotify.

1096
01:01:16.599 --> 01:01:18.559
<v Speaker 3>Apple anchor.

1097
01:01:20.320 --> 01:01:24.719
<v Speaker 2>On those three apps, right, and I'm going to use

1098
01:01:25.199 --> 01:01:27.360
<v Speaker 2>I'm going to also be on YouTube, and so I

1099
01:01:27.400 --> 01:01:29.920
<v Speaker 2>want to make sure I get I think sure mics.

1100
01:01:30.039 --> 01:01:31.880
<v Speaker 3>I think that's one brand of it.

1101
01:01:32.119 --> 01:01:35.119
<v Speaker 2>So I'm going to make sure I have a budget

1102
01:01:35.159 --> 01:01:41.480
<v Speaker 2>to handle a mic and ring light, adequate lighting, and

1103
01:01:41.559 --> 01:01:43.760
<v Speaker 2>I'm going to do it in a part of my

1104
01:01:43.840 --> 01:01:45.679
<v Speaker 2>own Get made that decision.

1105
01:01:47.039 --> 01:01:48.320
<v Speaker 3>So now it's time.

1106
01:01:48.159 --> 01:01:50.199
<v Speaker 2>To produce the show. And then we're doing the show,

1107
01:01:50.280 --> 01:01:53.480
<v Speaker 2>all right, So you want to make sure when you're

1108
01:01:53.480 --> 01:01:59.960
<v Speaker 2>doing the show that you have that you are prepared

1109
01:02:00.119 --> 01:02:02.480
<v Speaker 2>to do. If you're going to be the host, you

1110
01:02:02.599 --> 01:02:06.320
<v Speaker 2>want to at least be prepared to be as professional

1111
01:02:06.360 --> 01:02:08.360
<v Speaker 2>as possible in terms of being a host. There are

1112
01:02:08.400 --> 01:02:10.840
<v Speaker 2>a lot of regular people, a lot of people.

1113
01:02:10.639 --> 01:02:11.679
<v Speaker 3>Who are not in radio.

1114
01:02:12.119 --> 01:02:14.840
<v Speaker 2>They haven't had the benefit of radio or television experience

1115
01:02:14.920 --> 01:02:18.440
<v Speaker 2>or any of that. But one of the things that

1116
01:02:18.480 --> 01:02:21.679
<v Speaker 2>I would say is when you're doing your research and

1117
01:02:21.760 --> 01:02:26.039
<v Speaker 2>development very early on, take a look at how people

1118
01:02:27.440 --> 01:02:30.079
<v Speaker 2>host show, especially the show that you want to do.

1119
01:02:31.039 --> 01:02:33.559
<v Speaker 2>And what you want to do is you want to

1120
01:02:33.599 --> 01:02:34.800
<v Speaker 2>do what's comfortable for.

1121
01:02:34.800 --> 01:02:38.440
<v Speaker 3>You as a host. Right, If you're a conversational person,

1122
01:02:38.679 --> 01:02:39.159
<v Speaker 3>you like.

1123
01:02:39.159 --> 01:02:42.639
<v Speaker 2>To chat a lot, that's the way that you run

1124
01:02:42.800 --> 01:02:48.320
<v Speaker 2>the show. Okay, you're a chatty You're a chatty You're a.

1125
01:02:48.280 --> 01:02:50.199
<v Speaker 3>Chatty guy, right, you like to talk.

1126
01:02:50.719 --> 01:02:55.800
<v Speaker 2>You may be a guy who is very you may

1127
01:02:55.840 --> 01:02:57.880
<v Speaker 2>not be a person who likes to talk through segments

1128
01:02:57.920 --> 01:03:00.480
<v Speaker 2>a lot. You may be as somebody who you're you

1129
01:03:00.559 --> 01:03:02.639
<v Speaker 2>just want to be able to set up, especially if

1130
01:03:02.639 --> 01:03:04.639
<v Speaker 2>you interview people. That's one of the things you have

1131
01:03:04.719 --> 01:03:06.719
<v Speaker 2>to decide that you want to do in the R

1132
01:03:06.760 --> 01:03:08.920
<v Speaker 2>and D phase early on. Are you going to have

1133
01:03:08.960 --> 01:03:11.639
<v Speaker 2>interviews on your show or not? If you interview people,

1134
01:03:12.280 --> 01:03:14.760
<v Speaker 2>you want you may be a person who simply will

1135
01:03:14.800 --> 01:03:17.679
<v Speaker 2>ask a few questions but not talk too much during

1136
01:03:17.679 --> 01:03:21.000
<v Speaker 2>an interview. You have to decide what kind of host

1137
01:03:21.079 --> 01:03:26.760
<v Speaker 2>you're going to be during During the actual recording of

1138
01:03:26.760 --> 01:03:30.400
<v Speaker 2>the show, and as I mentioned before, in the shaping

1139
01:03:30.480 --> 01:03:34.000
<v Speaker 2>phase of it, make sure you have very good sound.

1140
01:03:34.440 --> 01:03:36.079
<v Speaker 3>Make sure the conditions are good.

1141
01:03:36.679 --> 01:03:38.880
<v Speaker 2>You want to make sure that you're putting out a

1142
01:03:38.920 --> 01:03:41.960
<v Speaker 2>show that people can listen to, even if it's a

1143
01:03:42.000 --> 01:03:46.880
<v Speaker 2>show on YouTube that is being seen as well. You

1144
01:03:46.920 --> 01:03:49.519
<v Speaker 2>want to make sure that the show can be heard,

1145
01:03:50.000 --> 01:03:52.559
<v Speaker 2>that the sound is excellent, or the sound at the

1146
01:03:52.719 --> 01:03:58.159
<v Speaker 2>very least is good enough, that it's clean, that it's

1147
01:03:58.199 --> 01:04:00.760
<v Speaker 2>what I call clean for gene. That was a phrase

1148
01:04:00.840 --> 01:04:04.199
<v Speaker 2>during the sixties Lady Jeen McCarthy, but I use it

1149
01:04:04.239 --> 01:04:07.800
<v Speaker 2>in regards to podcasting to say, is your show clean

1150
01:04:08.159 --> 01:04:12.039
<v Speaker 2>for Jene, the regular guy or the regular person listening

1151
01:04:12.079 --> 01:04:15.519
<v Speaker 2>at home. You want to have really good You want

1152
01:04:15.519 --> 01:04:17.800
<v Speaker 2>to have good sound no matter what you do.

1153
01:04:18.159 --> 01:04:19.039
<v Speaker 3>If you're going to be.

1154
01:04:18.960 --> 01:04:21.800
<v Speaker 2>Doing it on YouTube, it doesn't matter whether you're going

1155
01:04:21.840 --> 01:04:22.320
<v Speaker 2>to be seen.

1156
01:04:22.800 --> 01:04:24.360
<v Speaker 3>The sound is very important.

1157
01:04:24.679 --> 01:04:27.320
<v Speaker 2>Again, decide what kind of host you're going to be,

1158
01:04:27.679 --> 01:04:32.519
<v Speaker 2>what's comfortable for you, what's your personality, especially if you're

1159
01:04:32.519 --> 01:04:33.360
<v Speaker 2>going to interview.

1160
01:04:33.079 --> 01:04:35.320
<v Speaker 3>People, and that might evolves.

1161
01:04:35.320 --> 01:04:37.719
<v Speaker 1>Are very good listen? I'll tell you that might evolve

1162
01:04:37.760 --> 01:04:40.440
<v Speaker 1>as you get more comfortable or uncomfortable with things. As

1163
01:04:40.480 --> 01:04:43.320
<v Speaker 1>you go too, that might change. You might feel as

1164
01:04:43.360 --> 01:04:45.599
<v Speaker 1>though I can talk for an hour, until you try

1165
01:04:45.639 --> 01:04:48.920
<v Speaker 1>and talk for an hour. You may find that you

1166
01:04:48.960 --> 01:04:51.360
<v Speaker 1>can't get everything in in twenty minutes. You have a

1167
01:04:51.360 --> 01:04:54.920
<v Speaker 1>twenty minute run time you want to achieve here, you know,

1168
01:04:54.960 --> 01:04:57.719
<v Speaker 1>because some people go for much shorter run times. Well

1169
01:04:57.880 --> 01:05:00.880
<v Speaker 1>not everybody, you know what I mean. You might find

1170
01:05:00.880 --> 01:05:03.119
<v Speaker 1>that you can't fit everything you want to get out

1171
01:05:03.519 --> 01:05:06.599
<v Speaker 1>in that twenty minutes. You're going to have to do

1172
01:05:06.639 --> 01:05:09.639
<v Speaker 1>this and feel your way through it. If you are

1173
01:05:09.679 --> 01:05:12.119
<v Speaker 1>not experienced with doing presentation, that's a good point.

1174
01:05:12.400 --> 01:05:16.840
<v Speaker 2>Here's what I suggest I suggest that before you launch

1175
01:05:16.920 --> 01:05:22.280
<v Speaker 2>your podcast, do a do a test podcast or two.

1176
01:05:23.599 --> 01:05:25.320
<v Speaker 3>Then listen to the podcast.

1177
01:05:25.679 --> 01:05:28.760
<v Speaker 2>Hear it, Listen to the sound, Listen to the way

1178
01:05:28.760 --> 01:05:31.519
<v Speaker 2>you come across, Listen to who you are as host.

1179
01:05:32.119 --> 01:05:36.960
<v Speaker 2>Study that, Examine it, dissect it, analyze it so that

1180
01:05:37.159 --> 01:05:39.840
<v Speaker 2>when you come on the air, you will be ready.

1181
01:05:40.000 --> 01:05:42.599
<v Speaker 2>This is very important for ego who do not have

1182
01:05:42.719 --> 01:05:47.280
<v Speaker 2>any broadcast experience. I had the experience of doing radio

1183
01:05:47.320 --> 01:05:50.840
<v Speaker 2>in college for at least a year, and I also

1184
01:05:50.880 --> 01:05:54.280
<v Speaker 2>did commercial radio playing music for a year, so I

1185
01:05:54.320 --> 01:05:56.840
<v Speaker 2>had an understanding of certain things. I'm not a radio

1186
01:05:56.920 --> 01:06:00.400
<v Speaker 2>engineer or a sound engineer or any anything like that,

1187
01:06:00.719 --> 01:06:03.840
<v Speaker 2>but at least I had some kind of experience or

1188
01:06:03.880 --> 01:06:07.440
<v Speaker 2>background that allowed me to understand certain things that was

1189
01:06:07.480 --> 01:06:08.960
<v Speaker 2>important for doing.

1190
01:06:08.760 --> 01:06:10.199
<v Speaker 3>A podcast right.

1191
01:06:10.599 --> 01:06:13.119
<v Speaker 2>And what I also learned how to do when I

1192
01:06:13.159 --> 01:06:15.599
<v Speaker 2>did outside the NFL, I learned how to put a

1193
01:06:15.639 --> 01:06:16.239
<v Speaker 2>show together.

1194
01:06:16.639 --> 01:06:18.599
<v Speaker 3>In the R and D things, you have.

1195
01:06:18.599 --> 01:06:20.360
<v Speaker 2>To decide what kind of show that you're going to do.

1196
01:06:20.440 --> 01:06:22.079
<v Speaker 2>Are you to do a weekly show, are you to

1197
01:06:22.119 --> 01:06:24.199
<v Speaker 2>do a monthly show, or are you going to show

1198
01:06:24.320 --> 01:06:28.079
<v Speaker 2>every six months or so? How many episodes are you

1199
01:06:28.119 --> 01:06:31.559
<v Speaker 2>going to do in a year. These are decisions. Of course,

1200
01:06:31.599 --> 01:06:34.039
<v Speaker 2>you do in that phase. So by the time you

1201
01:06:34.159 --> 01:06:37.119
<v Speaker 2>produce the show, you're ready to go. So we're dealing

1202
01:06:37.239 --> 01:06:41.079
<v Speaker 2>in the last phase production, right, So you have an

1203
01:06:41.119 --> 01:06:42.880
<v Speaker 2>understanding of what kind of hosts you're going to be,

1204
01:06:43.920 --> 01:06:47.920
<v Speaker 2>you do a test. You do test podcasts that allow

1205
01:06:48.159 --> 01:06:51.159
<v Speaker 2>you to listen to the podcast. You get an ear

1206
01:06:51.360 --> 01:06:55.159
<v Speaker 2>for what the podcast is like, what it may be like,

1207
01:06:55.559 --> 01:06:57.920
<v Speaker 2>and what you wanted to be and more important, what

1208
01:06:57.960 --> 01:06:58.719
<v Speaker 2>you wanted to.

1209
01:06:58.599 --> 01:06:59.119
<v Speaker 3>Be like me.

1210
01:07:00.159 --> 01:07:02.880
<v Speaker 2>Then you make sure you have at it, you have

1211
01:07:02.960 --> 01:07:07.360
<v Speaker 2>good sound. And also if you're interviewing people, you want

1212
01:07:07.360 --> 01:07:09.480
<v Speaker 2>to make sure that you're organized.

1213
01:07:09.599 --> 01:07:09.800
<v Speaker 3>Right.

1214
01:07:09.880 --> 01:07:11.280
<v Speaker 2>So if you say that you're going to do a

1215
01:07:11.320 --> 01:07:14.679
<v Speaker 2>show on a certain date and you work with the people,

1216
01:07:15.039 --> 01:07:19.159
<v Speaker 2>you know, maybe actors, they may be celebrities, they may

1217
01:07:19.199 --> 01:07:23.159
<v Speaker 2>be politicians, they may be just average people. So that's

1218
01:07:23.159 --> 01:07:24.840
<v Speaker 2>something else that you're going to have to deal with.

1219
01:07:24.880 --> 01:07:27.360
<v Speaker 2>You're going to have to deal with arrangements. So one

1220
01:07:27.360 --> 01:07:28.840
<v Speaker 2>of the things that you want to make sure is

1221
01:07:28.840 --> 01:07:32.679
<v Speaker 2>that you're personally organized as a host. Right. If you're

1222
01:07:32.719 --> 01:07:35.440
<v Speaker 2>doing a show, especially by yourself, you want to make

1223
01:07:35.480 --> 01:07:37.440
<v Speaker 2>sure that you have everything ready.

1224
01:07:37.480 --> 01:07:38.719
<v Speaker 3>That's why I say R and D.

1225
01:07:39.480 --> 01:07:42.480
<v Speaker 2>It's lushing out the show and having everything in the

1226
01:07:42.559 --> 01:07:46.239
<v Speaker 2>second thase, the shaping, all your audio set up, all

1227
01:07:46.280 --> 01:07:50.480
<v Speaker 2>of that stuff ready to go. Remember I think they

1228
01:07:50.519 --> 01:07:53.159
<v Speaker 2>said this in The Boy Scouts Preparation, right.

1229
01:07:53.440 --> 01:07:55.199
<v Speaker 3>You want to be prepared.

1230
01:07:56.079 --> 01:07:59.239
<v Speaker 2>You need to be prepared if you do a podcast.

1231
01:07:59.840 --> 01:08:03.039
<v Speaker 2>And so if you look at all of these phases,

1232
01:08:03.519 --> 01:08:08.159
<v Speaker 2>the creation phase, the shaping phase, the producing phase, what

1233
01:08:08.199 --> 01:08:09.480
<v Speaker 2>do they all have in common?

1234
01:08:09.760 --> 01:08:10.400
<v Speaker 3>They all have.

1235
01:08:10.440 --> 01:08:14.320
<v Speaker 2>In common that you are ready, that you are prepared,

1236
01:08:14.760 --> 01:08:22.279
<v Speaker 2>that you are organized. You don't want to be disorganized unprepared,

1237
01:08:23.199 --> 01:08:26.960
<v Speaker 2>and you don't want to be you don't want to

1238
01:08:26.960 --> 01:08:29.520
<v Speaker 2>be you don't want to be someone who isn't ready

1239
01:08:29.640 --> 01:08:30.039
<v Speaker 2>to go.

1240
01:08:30.800 --> 01:08:33.520
<v Speaker 3>So that's just a basic.

1241
01:08:33.279 --> 01:08:37.840
<v Speaker 2>Pre se in regards to podcast right from the beginning

1242
01:08:38.399 --> 01:08:41.000
<v Speaker 2>from shaping, creating the podcast, to.

1243
01:08:41.079 --> 01:08:42.239
<v Speaker 3>Producing the podcast.

1244
01:08:42.600 --> 01:08:42.800
<v Speaker 1>Right.

1245
01:08:43.880 --> 01:08:47.359
<v Speaker 2>What you need to keep in mind is at all

1246
01:08:47.840 --> 01:08:53.039
<v Speaker 2>levels of the process that you know what you want

1247
01:08:53.680 --> 01:08:56.199
<v Speaker 2>and more importantly, how to achieve it.

1248
01:08:57.479 --> 01:08:59.920
<v Speaker 3>And one of the things I would say is.

1249
01:09:00.439 --> 01:09:03.880
<v Speaker 2>If your podcast isn't working out the way you want it,

1250
01:09:03.960 --> 01:09:10.359
<v Speaker 2>say you've been doing let's just say anywhere from five episodes,

1251
01:09:10.479 --> 01:09:14.800
<v Speaker 2>right or six episodes, and it's not quite working out

1252
01:09:14.840 --> 01:09:18.119
<v Speaker 2>the way you'd like it. What I would say to

1253
01:09:18.159 --> 01:09:23.560
<v Speaker 2>you is, don't continue doing a podcast for If you're

1254
01:09:23.560 --> 01:09:25.920
<v Speaker 2>doing it for six episodes, don't do it.

1255
01:09:25.840 --> 01:09:26.760
<v Speaker 3>For another twelve.

1256
01:09:27.600 --> 01:09:31.680
<v Speaker 2>I'd say finish up after finish up with ten episodes.

1257
01:09:31.920 --> 01:09:34.479
<v Speaker 2>That way, you've atleast got something you can put out there,

1258
01:09:34.920 --> 01:09:37.720
<v Speaker 2>people are interested in it, they're interested, and then move on.

1259
01:09:37.720 --> 01:09:38.439
<v Speaker 3>To something else.

1260
01:09:38.720 --> 01:09:43.439
<v Speaker 2>If a podcast isn't working out for whatever reason, finish

1261
01:09:43.479 --> 01:09:46.560
<v Speaker 2>out enough episodes that would be sufficient.

1262
01:09:46.920 --> 01:09:47.680
<v Speaker 3>And then move on.

1263
01:09:48.359 --> 01:09:51.399
<v Speaker 2>You don't want to get stuck doing a podcast that

1264
01:09:51.600 --> 01:09:54.760
<v Speaker 2>doesn't work for you, and more importantly, doesn't work.

1265
01:09:54.600 --> 01:09:57.439
<v Speaker 3>For an audience. If it's not if it's.

1266
01:09:57.279 --> 01:10:01.439
<v Speaker 2>Something not right, if it's something that is isn't that

1267
01:10:01.720 --> 01:10:09.039
<v Speaker 2>isn't feeling feeling like it's it feeling like it's successful,

1268
01:10:09.279 --> 01:10:15.560
<v Speaker 2>or feeling like it's it's really working, then finish out enough.

1269
01:10:15.359 --> 01:10:17.600
<v Speaker 3>Episodes, especially if you have interviews set.

1270
01:10:17.439 --> 01:10:22.399
<v Speaker 2>Up right, if you've already booked interviews, make sure that

1271
01:10:22.600 --> 01:10:26.399
<v Speaker 2>you have that, you do those interviews, finish out the

1272
01:10:26.399 --> 01:10:28.159
<v Speaker 2>rest of the episodes, and.

1273
01:10:28.039 --> 01:10:34.039
<v Speaker 3>Move on so that gives you a kind of circular

1274
01:10:34.680 --> 01:10:35.960
<v Speaker 3>view of podcasts.

1275
01:10:35.960 --> 01:10:39.600
<v Speaker 2>There right in my podcast, in my seminar, I would

1276
01:10:39.640 --> 01:10:44.079
<v Speaker 2>get a lot more specific obviously, but that's that's really

1277
01:10:44.159 --> 01:10:46.960
<v Speaker 2>kind of a general if you want to call it

1278
01:10:47.079 --> 01:10:53.600
<v Speaker 2>cycle right from creation to production, from to production, and so.

1279
01:10:55.079 --> 01:10:57.359
<v Speaker 1>As I as I said, as I said, I.

1280
01:10:57.319 --> 01:11:01.760
<v Speaker 2>Want to support it is that you are ready, that

1281
01:11:01.880 --> 01:11:03.800
<v Speaker 2>you are prepared, and you've done.

1282
01:11:03.600 --> 01:11:07.399
<v Speaker 1>Your homework right, absolutely true. And to keep up with this,

1283
01:11:07.640 --> 01:11:10.880
<v Speaker 1>you're gonna announce this on your substack, right and uh

1284
01:11:11.000 --> 01:11:13.319
<v Speaker 1>and and let people know from there. I'm sure.

1285
01:11:16.840 --> 01:11:18.600
<v Speaker 3>I could. Yeah, it's possible.

1286
01:11:18.840 --> 01:11:21.600
<v Speaker 1>Well, I'd suggest it. And look, if I go and

1287
01:11:21.680 --> 01:11:25.800
<v Speaker 1>I type in al Lanear dot substack dot com, I

1288
01:11:25.880 --> 01:11:28.439
<v Speaker 1>come right to what they call your personal substack, which

1289
01:11:28.479 --> 01:11:31.720
<v Speaker 1>has a bunch of stuff on it and h includes

1290
01:11:31.880 --> 01:11:36.000
<v Speaker 1>uh the movie podcasts. I see, let's see, it looks

1291
01:11:36.039 --> 01:11:39.680
<v Speaker 1>like movie articles and podcasts maybe on that feed al

1292
01:11:39.760 --> 01:11:42.000
<v Speaker 1>Laneer dot substack dot com. Is that right?

1293
01:11:43.800 --> 01:11:44.479
<v Speaker 3>That's correct?

1294
01:11:44.680 --> 01:11:48.159
<v Speaker 2>That is my That's where my newsletter Final Cut is

1295
01:11:48.159 --> 01:11:50.800
<v Speaker 2>and also where my podcast Final Cut is and Final

1296
01:11:50.840 --> 01:11:54.359
<v Speaker 2>Cut the podcast can also be found on Spotify.

1297
01:11:54.560 --> 01:11:56.319
<v Speaker 1>Oh, Spotify, you know what, I'm gonna have to get

1298
01:11:56.319 --> 01:11:58.319
<v Speaker 1>the Spotify link and I'll put that in the show

1299
01:11:58.359 --> 01:12:01.239
<v Speaker 1>notes along with people can reach out to you on

1300
01:12:01.279 --> 01:12:04.520
<v Speaker 1>Twitter X that platform if they'd like that's correct, I

1301
01:12:04.600 --> 01:12:05.319
<v Speaker 1>know that you'll.

1302
01:12:05.680 --> 01:12:06.680
<v Speaker 3>They can email me.

1303
01:12:08.119 --> 01:12:11.640
<v Speaker 2>I guess I'm now kind of podcast consultant of sorts

1304
01:12:11.680 --> 01:12:15.680
<v Speaker 2>really new edits, so they can email me at impurious

1305
01:12:15.840 --> 01:12:21.039
<v Speaker 2>reader at Sorry impurious reader at gmail dot com. That's

1306
01:12:21.359 --> 01:12:27.159
<v Speaker 2>impurious Leader at gmail dot com. One more thing before

1307
01:12:28.159 --> 01:12:32.800
<v Speaker 2>I kind of wrap everything up in regards to promotion, right,

1308
01:12:32.880 --> 01:12:36.199
<v Speaker 2>you were mentioning earlier about there are some people who

1309
01:12:36.319 --> 01:12:38.399
<v Speaker 2>like to get out.

1310
01:12:39.800 --> 01:12:40.720
<v Speaker 3>Social media.

1311
01:12:41.159 --> 01:12:44.760
<v Speaker 2>They like to get out stuff before the podcast is

1312
01:12:45.840 --> 01:12:50.560
<v Speaker 2>has been released. Now, I would not do pre promotion

1313
01:12:51.199 --> 01:12:55.159
<v Speaker 2>of a podcast unless you've already take podcasts. So if

1314
01:12:55.199 --> 01:12:59.359
<v Speaker 2>you've already gone ahead and take I would say five podcasts,

1315
01:13:00.439 --> 01:13:04.720
<v Speaker 2>and you haven't put them out yet, then it makes

1316
01:13:04.760 --> 01:13:09.640
<v Speaker 2>sense to go ahead and start promoting. But if you haven't,

1317
01:13:10.600 --> 01:13:15.000
<v Speaker 2>if you haven't recorded any podcast, if you haven't taked

1318
01:13:15.039 --> 01:13:17.920
<v Speaker 2>any podcast, I usually go and record as the title.

1319
01:13:18.039 --> 01:13:21.600
<v Speaker 2>If you haven't recorded any podcasts yet, then I would not.

1320
01:13:21.680 --> 01:13:23.079
<v Speaker 3>Recommend promoting it.

1321
01:13:24.640 --> 01:13:28.560
<v Speaker 2>You have to understand pre promote when you want you

1322
01:13:28.560 --> 01:13:31.359
<v Speaker 2>have to understand in regards to promotion, you want to

1323
01:13:31.399 --> 01:13:33.840
<v Speaker 2>make sure that when you're promoting, you got to promote

1324
01:13:33.960 --> 01:13:36.760
<v Speaker 2>something you don't want to be somebody who is all

1325
01:13:36.880 --> 01:13:41.600
<v Speaker 2>sizzle and no steak. That sounds inviting, right, But you

1326
01:13:41.640 --> 01:13:44.840
<v Speaker 2>don't want to be sizzle and no steak. You want

1327
01:13:44.840 --> 01:13:48.159
<v Speaker 2>to be sizzle and steak, right, So you want to

1328
01:13:48.199 --> 01:13:51.319
<v Speaker 2>make sure that you've got a nice t bow waiting

1329
01:13:51.359 --> 01:13:54.359
<v Speaker 2>to go and there's plenty of sizzle out there.

1330
01:13:54.640 --> 01:13:55.640
<v Speaker 3>That's the whole point.

1331
01:13:56.199 --> 01:13:58.359
<v Speaker 2>So one of the things I recommend in terms of

1332
01:13:58.399 --> 01:14:05.159
<v Speaker 2>promotion and marketing is tape several podcast episodes and then

1333
01:14:05.319 --> 01:14:09.560
<v Speaker 2>you can start promoting before you release. But make sure

1334
01:14:09.720 --> 01:14:14.720
<v Speaker 2>that you promote that you that you create some episodes.

1335
01:14:15.199 --> 01:14:17.760
<v Speaker 2>Don't go and try to do that. That's what I

1336
01:14:17.840 --> 01:14:20.199
<v Speaker 2>call the goal On and Globis school of promotion.

1337
01:14:20.439 --> 01:14:20.600
<v Speaker 1>Right.

1338
01:14:21.279 --> 01:14:25.119
<v Speaker 2>What I'm referring to is the guys who ran Cannon Films,

1339
01:14:25.239 --> 01:14:29.359
<v Speaker 2>which is a small production company film production company in

1340
01:14:29.359 --> 01:14:32.199
<v Speaker 2>the eighties. They would go to can Film Festival and

1341
01:14:32.279 --> 01:14:34.720
<v Speaker 2>they would talk about movies they intended to do with

1342
01:14:34.960 --> 01:14:38.279
<v Speaker 2>maybe only a poster or maybe only a photo or

1343
01:14:38.279 --> 01:14:41.960
<v Speaker 2>a few photos and nothing else. They would try to

1344
01:14:41.960 --> 01:14:45.640
<v Speaker 2>get funding for that. Don't do that, right, it sounds

1345
01:14:45.920 --> 01:14:47.840
<v Speaker 2>it sounds clever, it sounds good.

1346
01:14:48.239 --> 01:14:49.239
<v Speaker 3>Yeah, you want to do that.

1347
01:14:50.399 --> 01:14:53.239
<v Speaker 2>The only way I recommend to anybody to go and

1348
01:14:53.279 --> 01:14:57.079
<v Speaker 2>promote their podcast, the new podcast. Make sure you take

1349
01:14:57.159 --> 01:15:01.039
<v Speaker 2>some podcasts. It could be three podcast But you want

1350
01:15:01.079 --> 01:15:04.039
<v Speaker 2>something that you can promote. You want something that you

1351
01:15:04.119 --> 01:15:07.680
<v Speaker 2>can gin up interest in you. If you try to

1352
01:15:07.720 --> 01:15:10.840
<v Speaker 2>promote something that you don't have, I don't think it's

1353
01:15:10.840 --> 01:15:15.399
<v Speaker 2>a good idea. I think it makes you look disreputable

1354
01:15:15.439 --> 01:15:16.199
<v Speaker 2>and dishonest.

1355
01:15:17.520 --> 01:15:20.520
<v Speaker 1>Look, I totally understand that logic. But you know, there

1356
01:15:20.560 --> 01:15:23.239
<v Speaker 1>are whole seminars out there, by the way, I don't

1357
01:15:23.239 --> 01:15:25.920
<v Speaker 1>know if you know this, but there are like group seminars.

1358
01:15:25.920 --> 01:15:29.880
<v Speaker 1>There's even conventions for podcasters at this point, where all

1359
01:15:29.920 --> 01:15:32.560
<v Speaker 1>sorts of you know, different ideas are out there. I'm

1360
01:15:32.600 --> 01:15:35.760
<v Speaker 1>just saying that would contradict you. But I would think

1361
01:15:35.800 --> 01:15:37.600
<v Speaker 1>you don't put out an ad until you got the

1362
01:15:37.640 --> 01:15:40.359
<v Speaker 1>thing to offer in the ad. But you know, but

1363
01:15:40.399 --> 01:15:41.159
<v Speaker 1>then again.

1364
01:15:40.960 --> 01:15:43.960
<v Speaker 2>I don't know I would say this that you mentioned that. Yeah,

1365
01:15:44.119 --> 01:15:47.079
<v Speaker 2>if these conventions want to invite me to speak there,

1366
01:15:47.520 --> 01:15:52.399
<v Speaker 2>I will talk about my stance and my position on

1367
01:15:52.439 --> 01:15:55.760
<v Speaker 2>this because my position in my stance is I do

1368
01:15:55.880 --> 01:15:58.920
<v Speaker 2>not believe in promoting something you don't have. I got

1369
01:15:58.960 --> 01:16:00.880
<v Speaker 2>you dishonest, and I think it's wrong.

1370
01:16:01.720 --> 01:16:02.520
<v Speaker 3>Well believe that.

1371
01:16:02.800 --> 01:16:05.000
<v Speaker 2>I got you, you know, And it doesn't make sense

1372
01:16:05.039 --> 01:16:08.560
<v Speaker 2>to me, Eddie, in my in my position having marketed

1373
01:16:08.600 --> 01:16:13.520
<v Speaker 2>and promoted my podcasts, I did them after I promoted

1374
01:16:13.560 --> 01:16:17.199
<v Speaker 2>and marketed each episode. So there's no way that I

1375
01:16:17.239 --> 01:16:19.640
<v Speaker 2>would promote and market something I didn't have in the can.

1376
01:16:20.680 --> 01:16:21.720
<v Speaker 2>It didn't make any sense.

1377
01:16:22.760 --> 01:16:25.680
<v Speaker 1>Hey, look, I I totally understand, but it's just one

1378
01:16:25.680 --> 01:16:28.439
<v Speaker 1>of those things where I'm telling you can't understand that.

1379
01:16:28.520 --> 01:16:31.159
<v Speaker 2>Maybe people that are are telling you, hey, put out

1380
01:16:31.159 --> 01:16:31.760
<v Speaker 2>the word.

1381
01:16:31.520 --> 01:16:32.119
<v Speaker 3>Ahead of time.

1382
01:16:32.760 --> 01:16:36.079
<v Speaker 2>No, I have to say, I don't agree with that.

1383
01:16:36.119 --> 01:16:38.560
<v Speaker 2>What one hundred I don't agree with that at all.

1384
01:16:38.800 --> 01:16:43.880
<v Speaker 2>I think again, I think that's I think that's ambulance

1385
01:16:44.079 --> 01:16:45.079
<v Speaker 2>chasing tactics.

1386
01:16:45.319 --> 01:16:47.359
<v Speaker 3>I got you. You got to have something in the can.

1387
01:16:47.640 --> 01:16:50.600
<v Speaker 2>That's that's my take. And again again I'm new to

1388
01:16:50.640 --> 01:16:54.479
<v Speaker 2>the podcast game. I'm new here in terms of I

1389
01:16:54.479 --> 01:16:57.760
<v Speaker 2>guess I'm you know, as a sort of new podcast

1390
01:16:57.800 --> 01:16:58.840
<v Speaker 2>consultant of sorts.

1391
01:17:00.079 --> 01:17:00.960
<v Speaker 3>I'm new to it.

1392
01:17:01.039 --> 01:17:04.359
<v Speaker 2>But in my experience, I think he has to have

1393
01:17:04.439 --> 01:17:07.920
<v Speaker 2>a few episodes of the can, maybe three. You don't

1394
01:17:07.920 --> 01:17:09.760
<v Speaker 2>have to have a lot. You have to have stuff

1395
01:17:09.760 --> 01:17:12.880
<v Speaker 2>that you can then promote. That way, you've got something.

1396
01:17:14.039 --> 01:17:17.760
<v Speaker 1>I got what I'm saying, I totally understand. Anyways, I'll say.

1397
01:17:17.880 --> 01:17:22.840
<v Speaker 2>That any podcast convention or our conclave or event, I

1398
01:17:22.880 --> 01:17:25.279
<v Speaker 2>will talk about this if they want to invite me.

1399
01:17:25.279 --> 01:17:26.000
<v Speaker 3>Or they want to happen.

1400
01:17:26.239 --> 01:17:27.960
<v Speaker 1>Yeah, Well, what you might want to do is send

1401
01:17:28.000 --> 01:17:30.680
<v Speaker 1>me an email and I'll forward you some of these

1402
01:17:30.960 --> 01:17:33.640
<v Speaker 1>publications because I don't think I don't know if they're

1403
01:17:33.640 --> 01:17:36.760
<v Speaker 1>going to find you, but you can definitely find them

1404
01:17:37.159 --> 01:17:39.239
<v Speaker 1>and interact with them, because there's a bunch of these

1405
01:17:39.279 --> 01:17:42.960
<v Speaker 1>like industry publications that advertise these different things. And I'll

1406
01:17:43.000 --> 01:17:45.600
<v Speaker 1>leave it to you what you interact with. But I'm

1407
01:17:45.640 --> 01:17:48.039
<v Speaker 1>telling you that there is a wide wide world.

1408
01:17:48.079 --> 01:17:48.840
<v Speaker 3>That'll be fine.

1409
01:17:49.039 --> 01:17:53.079
<v Speaker 2>But if that's what they're telling people, I asked to strenuously, Well.

1410
01:17:53.000 --> 01:17:55.239
<v Speaker 1>I haven't been to the conventions. I haven't been to

1411
01:17:55.279 --> 01:17:58.079
<v Speaker 1>the in person conventions, but they got online stuff. They

1412
01:17:58.119 --> 01:18:00.319
<v Speaker 1>got you know, all kinds. I'm just saying, you might

1413
01:18:00.399 --> 01:18:04.119
<v Speaker 1>want to sample the you know one one album, just

1414
01:18:04.119 --> 01:18:04.439
<v Speaker 1>say it.

1415
01:18:04.439 --> 01:18:07.640
<v Speaker 4>Oh, do you like history? Real history that you were

1416
01:18:07.720 --> 01:18:12.399
<v Speaker 4>never taught in schools? Why the Vietnam War Nuclear bombs

1417
01:18:12.439 --> 01:18:16.439
<v Speaker 4>in nation Building in Southeast Asia by author Mike Swanson

1418
01:18:16.600 --> 01:18:21.000
<v Speaker 4>with new documentation never seen before that'll open your eyes

1419
01:18:21.119 --> 01:18:24.760
<v Speaker 4>to events that led up to this Why the Vietnam War,

1420
01:18:25.079 --> 01:18:29.760
<v Speaker 4>Nuclear Bombs in Nation Building in Southeast Asia nineteen forty

1421
01:18:29.800 --> 01:18:33.920
<v Speaker 4>five through nineteen sixty one. Get your copy today at

1422
01:18:34.000 --> 01:18:38.840
<v Speaker 4>Amazon dot com. Why the Vietnam War by author Mike.

1423
01:18:38.640 --> 01:18:42.039
<v Speaker 3>Swanson Kelly dot Com Radio Network.

1424
01:18:42.439 --> 01:18:44.880
<v Speaker 4>Revelation through Conversation The.

1425
01:18:44.840 --> 01:18:48.600
<v Speaker 5>War State by Michael Swanson explains the great national transformation

1426
01:18:48.680 --> 01:18:51.119
<v Speaker 5>that took place and put the Kennedy presidency in the

1427
01:18:51.119 --> 01:18:54.960
<v Speaker 5>context of the times and reveals never before published information

1428
01:18:55.079 --> 01:18:58.279
<v Speaker 5>about the Cuban missile crisis. President Kennedy would not have

1429
01:18:58.319 --> 01:19:01.399
<v Speaker 5>been assassinated if you had been president two hundred years ago.

1430
01:19:01.800 --> 01:19:04.680
<v Speaker 5>His assassination took place in the context of the Cold

1431
01:19:04.720 --> 01:19:07.680
<v Speaker 5>War and the rise of the national security state. Before

1432
01:19:07.760 --> 01:19:10.880
<v Speaker 5>World War II, the United States was a continental republic.

1433
01:19:11.199 --> 01:19:14.279
<v Speaker 5>In the decade that followed, it became an imperial superpower.

1434
01:19:14.520 --> 01:19:18.119
<v Speaker 5>Generals such as Curtis LeMay not only wanted to invade Cuba,

1435
01:19:18.199 --> 01:19:20.439
<v Speaker 5>but knew that there were short range missiles on the

1436
01:19:20.479 --> 01:19:23.600
<v Speaker 5>island arn't with nuclear warheads that they could not destroy

1437
01:19:23.720 --> 01:19:26.560
<v Speaker 5>because they were on mobile launchers. Their invasion could have

1438
01:19:26.640 --> 01:19:29.640
<v Speaker 5>led to a third World War and they wanted to

1439
01:19:29.640 --> 01:19:32.960
<v Speaker 5>go to war anyway. The War State by Michael Swanson

1440
01:19:33.239 --> 01:19:36.000
<v Speaker 5>reveals why, and we'll show you what President Kennedy was

1441
01:19:36.079 --> 01:19:39.720
<v Speaker 5>up against. For more information the Warstate dot Com.

1442
01:19:40.000 --> 01:19:40.720
<v Speaker 1>Go ahead, call it.

1443
01:19:42.000 --> 01:19:43.399
<v Speaker 2>About the DAFA assassination.

1444
01:19:43.680 --> 01:19:45.479
<v Speaker 1>Right, well, what do you want to know? Judie Baker's

1445
01:19:45.520 --> 01:19:50.000
<v Speaker 1>wild claim Oswald girlfriends he knew Ruby and Barry answer weapons? Really,

1446
01:19:50.119 --> 01:19:52.399
<v Speaker 1>I imagine I could claim I have four wheels. It doesn't

1447
01:19:52.439 --> 01:19:53.159
<v Speaker 1>make me a wagon.

1448
01:19:53.279 --> 01:19:56.439
<v Speaker 2>But okay, Oswald was on the building and trying to prevent

1449
01:19:56.479 --> 01:19:57.600
<v Speaker 2>the murder of John Kennedy.

1450
01:19:57.640 --> 01:19:59.680
<v Speaker 3>Come on now has a real effort on the day

1451
01:19:59.680 --> 01:20:01.640
<v Speaker 3>of a fafformation book into claims.

1452
01:20:01.760 --> 01:20:05.800
<v Speaker 1>Go to Amazon dot com enter Judith Baker in her

1453
01:20:05.840 --> 01:20:08.720
<v Speaker 1>own words. You'll get the results for a digital copy

1454
01:20:08.760 --> 01:20:12.239
<v Speaker 1>of a book where Walt Brown utilizes her own words

1455
01:20:12.279 --> 01:20:15.119
<v Speaker 1>and the known evidence in the case to get at

1456
01:20:15.239 --> 01:20:18.680
<v Speaker 1>well a different perspective. Let's say you can get Judith

1457
01:20:18.840 --> 01:20:22.039
<v Speaker 1>Ary Baker in her own words from the author himself,

1458
01:20:22.159 --> 01:20:25.239
<v Speaker 1>signed if you request it by contacting doctor Brown at

1459
01:20:25.319 --> 01:20:29.399
<v Speaker 1>k I A S JFK at aol dot com. It's

1460
01:20:29.439 --> 01:20:32.840
<v Speaker 1>a fun book and it actually dissects the many, many

1461
01:20:32.920 --> 01:20:37.119
<v Speaker 1>fantastic claims. Judith very Baker, in her own words.

1462
01:20:36.800 --> 01:20:38.399
<v Speaker 2>Thank you for all the great information.

1463
01:21:57.600 --> 01:21:59.920
<v Speaker 1>Did you expressed my collar stools? There anyone else louds

1464
01:22:00.199 --> 01:22:02.239
<v Speaker 1>on the air of Jelly dot COMY not necessarily replan

1465
01:22:02.399 --> 01:22:04.359
<v Speaker 1>the views of the Jelly dot Com or joo Jelly,

1466
01:22:04.439 --> 01:22:07.079
<v Speaker 1>and we are not responsible for any stupidity which might ensue.

1467
01:22:07.119 --> 01:22:07.399
<v Speaker 3>Thank you.

1468
01:22:07.560 --> 01:22:12.279
<v Speaker 6>In Denial Secret Wars with air Strikes and Tanks by

1469
01:22:12.359 --> 01:22:16.840
<v Speaker 6>Larry Hancock. Secret wars became a staple of US covert

1470
01:22:16.880 --> 01:22:21.319
<v Speaker 6>operations and are still happening today. Larryhancock's book In Denial

1471
01:22:21.520 --> 01:22:22.920
<v Speaker 6>rips the cover off.

1472
01:22:22.800 --> 01:22:25.920
<v Speaker 7>Many of them, using new files. It exposes things about

1473
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<v Speaker 7>the Bay of Pigs that no one has ever written

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<v Speaker 7>about before. It shows why it really failed and why

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<v Speaker 7>the United States did not learn from it. It also

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<v Speaker 7>shows why other countries today are doing secret operations with

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<v Speaker 7>more success. This is the book that puts what some

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<v Speaker 7>want to deny into the light. In Denial, Secret Wars

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<v Speaker 7>with Air Strikes and Tanks Larryhancock. For more information, go

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01:22:51.319 --> 01:22:54.760
<v Speaker 7>to Larry hyphen Handcock dot com. Pick up your copy

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<v Speaker 7>of In Denial at Amazon dot com in digital or

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<v Speaker 7>physical forces