Speaker 1: Get ready March nineteen, twenty twenty five, allegedly, according to
Speaker 1: that thing we call a calendar. Jeez, a couple of
Speaker 1: days past the IDEs of March. The way I see it,
Speaker 1: maybe it's the way you see it too, but who knows.
Speaker 1: In this world in which we live, apparently perspective is reality. Anyway.
Speaker 1: Maybe I'll get more into that tomorrow night when we
Speaker 1: do a news show, because I'm going to do a
Speaker 1: second one this week. I was settling on the one hour,
Speaker 1: once a week news roundup because I'm sick of covering
Speaker 1: stuff daily. But no choice too much, all right, so
Speaker 1: I gotta get to it. But tonight we're gonna talk again,
Speaker 1: and this is gonna thematically fit with a few things
Speaker 1: of interest that we've been covering as of late, right
Speaker 1: the evolving media. Well. Albert Lanier is a veteran journalist
Speaker 1: who has written for very publications, magazines, lots of stuff
Speaker 1: in Hawaii, which is where he makes his home. But
Speaker 1: an interesting journalist who has kind of well ridden the
Speaker 1: wave of the evolution of media for a bit. And
Speaker 1: now he's even done a couple of podcasts instead of
Speaker 1: just being a guest, instead of just being a writer,
Speaker 1: instead of writing on medium and substack and whatnot. Yeah,
Speaker 1: he decided to go and get a podcast. And what's
Speaker 1: my joke? All the time, everybody and their mother got
Speaker 1: a podcast now and it might be on one of
Speaker 1: the platforms, and who knows who you're paying, but you
Speaker 1: got to kind of know what it is you're doing.
Speaker 1: Otherwise you're gonna get lost in the sauce or the
Speaker 1: giant ocean of digital media. So anyway, Albert Lanier wants
Speaker 1: to talk about that tonight, and I said, why not,
Speaker 1: It's Wednesday, let's do it. So mister Lanier, good to
Speaker 1: have you back once again and probably for the last
Speaker 1: time on Skype because they're getting rid of that in May.
Speaker 1: Again technology evolves as well, but here we are podcasts.
Speaker 1: So first, how are you doing tonight? And a second,
Speaker 1: why in the world do you even want to discuss podcasting?
Speaker 2: Well, first of all, mister O'Kelly, since you did me
Speaker 2: the benefit of calling me, mister Lanier, how are you
Speaker 2: doing all right?
Speaker 1: Doing all right tonight? Not a little allergy issue, but
Speaker 1: I'll be okay all right.
Speaker 2: Secondly, the reason why I'm talking about podcasting is, as
Speaker 2: you mentioned before, it seems like everybody and their uncle
Speaker 2: has a podcast nowadays, and I never thought this would
Speaker 2: happen to me. In twenty twenty four, I did not one,
Speaker 2: but two podcasts. I did a podcast called Final Cut,
Speaker 2: which is about movies. I did as ten episodes of that,
Speaker 2: and then I did a podcast about football, meaning NFL football,
Speaker 2: not to be confused with Canadian football or what is
Speaker 2: known in the US as soccer football globally call outside
Speaker 2: the NFL, which was eighteen episodes Your World.
Speaker 1: It is a weekly podcast, right Your World Cup sport
Speaker 1: is what you were referring to there, Right that one
Speaker 1: football they say yeah, go ahead sorry. Or in Australia,
Speaker 1: by the way, in Australia and down in that area,
Speaker 1: footy is another thing to.
Speaker 3: Have, Australian rules football in Australia. Right.
Speaker 2: So that's why I have to make the distinction. And
Speaker 2: it's interesting because I had people listening, according to my data,
Speaker 2: listening in other countries. I think some in Australia in fact,
Speaker 2: if I'm not mistaken.
Speaker 3: But in any event, I'm here.
Speaker 2: To talk about podcasting because not only did I become
Speaker 2: a podcaster last year, but I'm looking to possibly do
Speaker 2: a seminar I haven't done seven hours in a long time.
Speaker 2: So what I'd like to do, if it's possible, is
Speaker 2: to do a seven hours. So I put together a
Speaker 2: seven hour called I think the.
Speaker 3: Title of it. There are a couple titles.
Speaker 2: One's called pod it is called Pod made America. That's
Speaker 2: the one title. The other title is Invasion of the Podcasters.
Speaker 2: So I have like two titles, depends on which one
Speaker 2: and that's available, you know, if people want to book
Speaker 2: me in different locales, different places to talk about that.
Speaker 2: The sevenar itself would discuss beginner podcasting, which is what
Speaker 2: I focus on. What I would focus.
Speaker 1: On, by the way, a really quick suggestion, really quick suggestion,
Speaker 1: mister Lanier, as I would go with Invasion of the
Speaker 1: podcast or that one, because Pod made America is a
Speaker 1: little too similar actually to Pod Save America, okay and
Speaker 1: Pod Damn America, which are two different ones that are
Speaker 1: pretty popular out there. And by the way, when we
Speaker 1: just enter the words like movie podcast, Albert Lanier, it's
Speaker 1: funny what up in a lot of search engines real fast,
Speaker 1: they don't give us an AI description, so you're not
Speaker 1: worthy of that yet. But anyway, other appearances, not my show,
Speaker 1: by the way on the first page. I don't think.
Speaker 1: Maybe now the first page does not have my show
Speaker 1: on it, thanks, but it does give us your ex
Speaker 1: account episode twenty of Somebody's speaker account Airplane. Apparently your
Speaker 1: discussion of Airplane the movie got a bit of traction
Speaker 1: because that's first page Google landing stuff for you. So
Speaker 1: I just wanted to know people to people what caught
Speaker 1: that little fire.
Speaker 2: A couple of years ago where I analyzed the movie Airplane.
Speaker 2: I did that on a podcast called The Clothes Watch.
Speaker 2: I think it was called Crooked Table before. So I
Speaker 2: guess it's good that that you know that some of
Speaker 2: my analysis comes up in regards to movies, because I
Speaker 2: do have a film podcast. So in any event, I
Speaker 2: did two podcasts last year, and so hopefully this year,
Speaker 2: well this year, I hope to do another season of
Speaker 2: Final Cut. But right now I'm on a hiatus in
Speaker 2: regards to the podcasting because last year took up so
Speaker 2: much time, especially with Outside the NFL that took up
Speaker 2: That was like four months every week of recording podcasts.
Speaker 1: And outside Outside the NFL being the ironic entry against
Speaker 1: Inside the NFL, which for many years was an HBO property.
Speaker 1: And I think now they sold it to some other
Speaker 1: streamer service right inside the NFL. Yeah, go ahead, Sorry,
Speaker 1: I just want to do this.
Speaker 2: I'm not quite sure where it's on. I saw it
Speaker 2: somewhere on YouTube or something like that.
Speaker 1: Yeah, I'll figure that out. I'll figure that out while
Speaker 1: we're talking. But continue. I just like making notes on
Speaker 1: the media homages built into your stuff because I think
Speaker 1: that's fascinating. I'm so stupid.
Speaker 3: So yeah, so that's I'm on.
Speaker 2: So I started working on podcast last year. As I mentioned,
Speaker 2: the two podcasts, Final Cut and Outside the NFL those
Speaker 2: and those are available on Spotify. People want to go
Speaker 2: to Spotify to check them out. So what I get
Speaker 2: into in regards to podcasting and the reason I started
Speaker 2: to put together a seminar is number one. I haven't
Speaker 2: done a seminar in the number of years. The seminars
Speaker 2: that I would normally do are about writing.
Speaker 3: I have a series called.
Speaker 2: The Basics which deals with It's basically three sevenars that
Speaker 2: deal with writing. And the last time I did a
Speaker 2: seminar was on a college campus. So I did a
Speaker 2: seminar I think it was like ten years ago or
Speaker 2: so over ten years now, and it was one of
Speaker 2: my basic series seminars. I think it was the basics,
Speaker 2: the first one, which deals with what I call the three.
Speaker 3: Rules of writing.
Speaker 2: So I had done a seminar in a long time.
Speaker 2: And after, you know, after the early week of January,
Speaker 2: when the NFL regular season ended and I ended the
Speaker 2: podcast Outside the NFL, I concluded it wrapped it up.
Speaker 2: I decided I had to take a break from broadcasting
Speaker 2: because I hadn't had a hiatus. I was busy with
Speaker 2: my first podcast, Final Cut, and then my second podcast
Speaker 2: Outside the NFL, because I kind of went from one.
Speaker 2: I started the first podcast in June of twenty twenty four,
Speaker 2: and then the second podcast Outside the NFL, which was
Speaker 2: started in September of twenty twenty Right, hey, look, not
Speaker 2: podcasts most of last year.
Speaker 1: Well, instead of just marking the time periods, let me
Speaker 1: ask you a question. And by the way, I just
Speaker 1: want to interject this into the outside or inside the NFL,
Speaker 1: which is the homage or the mockery of and I
Speaker 1: kind of like it. It's an ironic title. The show
Speaker 1: originally aired on HBO from nineteen seventy seven to two
Speaker 1: thousand and eight. Following one of the Super Bowls, it
Speaker 1: moved to Showtime, airing there until it says twenty twenty one,
Speaker 1: when it moved to streaming service Paramount, and then in
Speaker 1: April of twenty twenty three, it was reported that Paramount
Speaker 1: dropped it and it was picked up by the CW network.
Speaker 1: Very weird kind of journey for that TV show, which
Speaker 1: has now been around again, you know, marking time since wow, gee,
Speaker 1: almost almost fifty years, because nineteen seventy seven now we're
Speaker 1: in twenty twenty five. I mean, that's almost a fifty
Speaker 1: year running thing, even though it's gone from a premium
Speaker 1: service and all that good stuff and various stars being
Speaker 1: the hosts and all and premium networks to now you know,
Speaker 1: old old time broadcast TV sort of with the CWS.
Speaker 1: So fascinating that that's gone on. But my big question
Speaker 1: for you is, forget about the amount of time or
Speaker 1: what year you did it. I wonder what you think
Speaker 1: of the workload compared to just writing before, because a
Speaker 1: lot of people don't realize that some writing usually comes
Speaker 1: along with podcasting. Either people script things directly or they
Speaker 1: have a lot of notes they have to gather. You
Speaker 1: wind up doing some writing, like you know, people don't
Speaker 1: think of lawyers as writers either, But most of the
Speaker 1: time that's what lawyers do a lot of is writing
Speaker 1: one way or another, And as a podcaster, you do
Speaker 1: a lot of writing. So I was just curious what
Speaker 1: your thoughts were comparing the workload. You know, is podcasting
Speaker 1: super easy, simple, who cares? It's nothing? Or is it,
Speaker 1: you know, a tough job as in your mind, or
Speaker 1: what do you think compared to being a journalist, being
Speaker 1: a writer, being a freelance guy. What do you think?
Speaker 2: Well, that's a that's a good question. I think it's
Speaker 2: a very apt question. In my case, the reason that
Speaker 2: I started a podcast was related to writing. As you
Speaker 2: are well aware, I have not one, but two newsletters
Speaker 2: on substack versus a writer's plat, and one of the
Speaker 2: things that substack features for the writers that are there
Speaker 2: is the ability to do a podcast and to be
Speaker 2: brutally honest. If it wasn't for having newsletters on substack,
Speaker 2: I would.
Speaker 3: Never have done a podcast.
Speaker 1: Well, also write.
Speaker 2: Out and say this, I had no interest in being
Speaker 2: a podcaster, of doing a podcast, of hosting a podcast.
Speaker 3: I never did.
Speaker 2: I had some individuals tell me many years ago, I
Speaker 2: should look into it. I should think about it, and
Speaker 2: I was never interested, right.
Speaker 1: And what's funny is, well, hang on a second, because
Speaker 1: what's funny is you came on this show to announce
Speaker 1: even the launcher of your YouTube channel, and that logically,
Speaker 1: if you're a writer and you're launching a YouTube channel,
Speaker 1: in my mind, it just logically leads to podcast number one.
Speaker 1: Number two. YouTube has, you know, shifted over the years.
Speaker 1: It's now a twenty year old platform. A lot of
Speaker 1: people don't realize that, and I mean I virtually started
Speaker 1: on it in some of the early days. I think
Speaker 1: my first post was in two thousand and seven on YouTube.
Speaker 1: I've been kicked off since several times. But the thing
Speaker 1: is that that platform in and of itself has now evolved,
Speaker 1: and even on their front page, guess what podcasts? They
Speaker 1: are getting into the podcast game, so to speak. They've
Speaker 1: definitely done independent television and standardized television, and now they
Speaker 1: even offer themselves as a pseudo cable type service where
Speaker 1: you know, they can be your television provider as well
Speaker 1: as your video provider, and they're now moving into podcast provider.
Speaker 1: And even stranger is stuff like Twitter, which used to
Speaker 1: be limited to a very small amount of characters they
Speaker 1: doubled that. But now even that is a podcast platform
Speaker 1: as well. You go over there and you can plug
Speaker 1: in and go live on Twitter, x whatever they call
Speaker 1: it now. Point is, you know, Facebook Live tried it.
Speaker 1: It seems like every platform gets into every end of
Speaker 1: the digital business and a lot of people do the
Speaker 1: same thing where it's just cross pollination. So I think
Speaker 1: your YouTube channel, in combination with the fact that you're
Speaker 1: on substack and they offer you the ability to start
Speaker 1: a podcast, this had to be all the factors that
Speaker 1: came together to just kind of say, well, I might
Speaker 1: as well do a podcast about things that interest me.
Speaker 1: Why not everybody else? Is Is that fair?
Speaker 2: Well, it's interesting you bring in YouTube, and you note
Speaker 2: what the sort of aspects of Facebook and x in
Speaker 2: regards to podcasting and the pervasiveness of podcasting. Right in
Speaker 2: my case, it wasn't so much YouTube. I created my
Speaker 2: YouTube Channeannel because I had never had a presence on YouTube,
Speaker 2: and I felt I might as well have an official
Speaker 2: channel on YouTube. In the case of the podcast or podcasting,
Speaker 2: it really was being on substack. I of course had
Speaker 2: a newsletter in twenty twenty one. Starting into twenty twenty
Speaker 2: one called that is the week that is, and then
Speaker 2: I created a new one last year called Final Cut,
Speaker 2: which is about movies. So I returned to writing about
Speaker 2: movies as I had been a film critic as part
Speaker 2: of my journalism career. I'd been a film critic for
Speaker 2: about eight years, and I used to cover film festivals, right.
Speaker 1: And if people go back in the archives and look
Speaker 1: at the Albert Lanier discussions over the past couple of
Speaker 1: years on this show, you can note exactly when these
Speaker 1: things happened because Albert came on to discuss his Final Cut,
Speaker 1: you know, Substack came on here to discuss the launch
Speaker 1: of the YouTube channel. I'm just saying they could literally
Speaker 1: chronicle that whole story through my show if they want
Speaker 1: to go back in the art chives, because you came
Speaker 1: on talked about these things as they happen, So go ahead.
Speaker 2: I'm glad that you mentioned that, because I don't think
Speaker 2: I'm not a star or a celebrity or a well
Speaker 2: known writer. I'm just a local, regional freelancer who discovered
Speaker 2: the Internet so to speak in a way and started
Speaker 2: being interviewed on podcasts and talk show the radio show.
Speaker 2: So but I like the way that you note that
Speaker 2: it's almost very archival. It's almost like there's an archive
Speaker 2: of me on the O'telli Effect.
Speaker 1: I kind of like that, Yeah, there is. That's the
Speaker 1: that's the funny thing.
Speaker 2: There's somebody looking to do a biography of me. I
Speaker 2: doubt it because I'm just I'm just a unknown quantity
Speaker 2: as a former as a journalist and as a writer.
Speaker 3: So but I do like that aspect.
Speaker 2: When I listened to I went, yeah, you're right, there's
Speaker 2: a kind of archival aspect. There's a kind of historical aspect.
Speaker 2: So hey, I would never think that anybody would want
Speaker 2: to write about me. But if someone wants to write
Speaker 2: about me, hey, check out though Shelley Effect archives and
Speaker 2: past shows and do your research the best that I
Speaker 2: can do.
Speaker 1: You could do, you could literally do a chronicle even
Speaker 1: if they wanted to just use you as an example
Speaker 1: of somebody who has evolved along with the evolving media,
Speaker 1: you know, which, by the way, very good point. That's
Speaker 1: another thing. That's another thing is that documentaries. Documentaries for
Speaker 1: a while were vogue again, right, I mean they come
Speaker 1: in and out of vogue constantly, as they have my
Speaker 1: entire life. I was born in the seventies, and from
Speaker 1: the nineteen eighties to now, I've seen documentaries become extremely important.
Speaker 1: Underground things go mainstream, go back underground, et cetera, et cetera,
Speaker 1: and documentaries and many documentaries out there. I mean, hell,
Speaker 1: there are stranger subjects than you to do a mini
Speaker 1: documentary on. Just saying I'm not trying to pitch it
Speaker 1: to anybody. I'm just saying that if somebody decided to
Speaker 1: do that to you one way or another, with or
Speaker 1: without your cooperation, okay at this point, yeah, probably, But.
Speaker 2: Still I'd rather they not have mis because I I'm
Speaker 2: already because of the things I've researched and looked into
Speaker 2: both as part of my work, and you know, after
Speaker 2: retiring and even during on the side, like research project.
Speaker 1: And I have a bizarre I'm a little paranoid.
Speaker 3: So it's okay, I hate to put it that way.
Speaker 2: But I've always been distrustful. I've always been wary, and
Speaker 2: there's been a slight paranoia RK.
Speaker 1: And you always know.
Speaker 3: That, but it's true, right.
Speaker 1: And look, and you know this for a fact. When
Speaker 1: you come on my show, the discussion is not like
Speaker 1: other shows. So I always do it a little different,
Speaker 1: and I have a really bizarre I would only ask
Speaker 1: somebody from Hawaii question that I want to close out
Speaker 1: this discussion with. But don't worry, we'll get there eventually.
Speaker 1: I'm done interrupting you. I just wanted to point out
Speaker 1: a couple of things that if people wanted to track
Speaker 1: what it is you're talking about, that they could crut up.
Speaker 2: Some interesting things I never thought about before. So when
Speaker 2: you mentioned that, I went like, yeah, that's true.
Speaker 3: You know.
Speaker 2: I mean, because I'm getting on in years and I
Speaker 2: don't know, you know, I've been interviewed on shows since
Speaker 2: I was in my late like thirty nine.
Speaker 3: If I've been doing.
Speaker 2: Interviews since I'm thirty nine, you know, and probably most
Speaker 2: of my SEO, most of my stuff that's out there,
Speaker 2: besides the stuff I've written for my blog in retirement
Speaker 2: and then substack and what other articles during my career
Speaker 2: are out A lot of it's probably interviews that I've
Speaker 2: done on shows, So you know, that's a part of
Speaker 2: my legacy, and it would be of archival and historical interest.
Speaker 2: So it's I think that was a very very good
Speaker 2: point that you mentioned, and it's something I hadn't thought about,
Speaker 2: But you know I'm I'm not a celebrity.
Speaker 3: You know I'm not you know I'm not.
Speaker 2: I'm not a well known name. I'm not a well
Speaker 2: known quantity. I'm just a kind of facing the crowd.
Speaker 2: To use Elia the title of a Elia Kazan film.
Speaker 2: So I'm nothing like Andy Griffith's character. Is face of
Speaker 2: the crowd.
Speaker 1: Not fair enough. But at the same time, you've also
Speaker 1: been on you know, large platforms like the Alex Jones Show.
Speaker 1: You know, you've written for some larger magazines. You've you know,
Speaker 1: been on very small talk shows. I've seen that where
Speaker 1: I know for a fact the guy's got five listeners,
Speaker 1: you know, even if his show's good, I know he's
Speaker 1: only got like five listeners. I've seen you do that.
Speaker 1: So you run the gamut really throughout this transitional time.
Speaker 1: And funny thing is I think I started being interviewed
Speaker 1: about anything other than music probably around the age of
Speaker 1: thirty nine as well, which is funny. I don't know
Speaker 1: what it is. Maybe it was our our midlife crisis,
Speaker 1: so to speak. Somebody brought up that term to me recently.
Speaker 2: Show that's probably a big reason. I would argue that
Speaker 2: that's probably the reason why you're interviewed.
Speaker 1: Uh, that's why it started.
Speaker 2: By the way, I never went on Alex the show.
Speaker 2: Oh oh, called up by a producer, I thought, a
Speaker 2: producer of the Alex Joe Show.
Speaker 1: I'm sorry on the show, you were on Info Wars.
Speaker 1: Though on the website I know that you were. Yeah,
Speaker 1: you were mentioned on that.
Speaker 3: I heard of it. Yeah, Oh, I did not know that.
Speaker 1: Yeah, you were mentioned on there, and I could have
Speaker 1: swore you had been on one of the Oh look.
Speaker 2: Yeah, I mean, if Alex wants to have maybe a
Speaker 2: confrontational argument interview with me about.
Speaker 3: Something, yeah, on the show, I'd rather beyond. But I
Speaker 3: got you. Joke you look, I got you, but I'm not.
Speaker 1: Unfortunately years ago I had friends that were there, but
Speaker 1: nowadays I am not the guy to get you an
Speaker 1: interview over there, but I would if I could.
Speaker 2: To be honest with you, I was saying that, you know,
Speaker 2: out towards them, I was saying, look that they're interested.
Speaker 2: You know, I'd give it a shot once. Maybe I
Speaker 2: didn't want you for a long time, but.
Speaker 1: I was like, I got you. The biggest show I
Speaker 1: was ever able to recommend you to was Ground Zero
Speaker 1: with Clyde Lewis. That was the biggest show I ever
Speaker 1: introduced you to. Yeah, but that was the only yeah,
Speaker 1: I suggested you to them. But but but that was
Speaker 1: the biggest one I ever got a chance to suggest you.
Speaker 1: Because you know, people come to me sometimes and ask
Speaker 1: for guests, believe it or not. Hey, you know, can
Speaker 1: you put me in contact with this guy or do
Speaker 1: you have a guy who and fill in the blank. So,
Speaker 1: which is another aspect to this, right, the the interaction
Speaker 1: with other people where you want to have guests, or
Speaker 1: you want to get hold of material, or you know,
Speaker 1: book companies send you books, or other publications send you
Speaker 1: copies or even you know, free subscriptions to their stuff
Speaker 1: because they want you to promote their thing. So everything
Speaker 1: from Garrison Magazine to uh, you know, I've gotten books
Speaker 1: from big publishers, little ones, independence and even people publishing
Speaker 1: their own books. Over time, I've been sent physical books
Speaker 1: because I've said I prefer them, and and sometimes that's
Speaker 1: great and sometimes it's not so great, because you know,
Speaker 1: it's not every book is great. But anyway, just saying,
Speaker 1: just saying, and really, when I went on YouTube first,
Speaker 1: I was just looking to critique some books because I
Speaker 1: had a collection of like five hundred JFK books, and
Speaker 1: I was making piles out of them, like I really
Speaker 1: feel like throwing these things away, but I hate wasting paper,
Speaker 1: so I'm going to resell them or give them to somebody.
Speaker 1: And I started doing that, and I said, you know,
Speaker 1: I should just kind of explain this.
Speaker 2: On you wrote piece JFK when I when I sort of,
Speaker 2: you know, admitted that I was a skeptic. Yeah, And
Speaker 2: I haven't done anything since because I'll never write a
Speaker 2: book on it because I think there are too many
Speaker 2: It's not that I don't have a property were writing
Speaker 2: books about it, It's just I think there are too
Speaker 2: many books.
Speaker 1: Well. See, that's the thing.
Speaker 2: I have way too much fodder for the official people
Speaker 2: of the official.
Speaker 1: Narrative, right and given the recent news in recent days. Look, everybody,
Speaker 1: by the way, still stay tuned. As I speak, I
Speaker 1: am not ready to give you a definitive answer about
Speaker 1: what's in those files. I'm only about one hundred out
Speaker 1: of the thirteen hundred PDFs in on what I've read
Speaker 1: so far, and there's a lot of work to be
Speaker 1: done there and there are other people working on this,
Speaker 1: so stay tuned. But anyway, I have a book written.
Speaker 2: I didn't want to I didn't want to get back
Speaker 2: to answering fully answering the question you had asked about
Speaker 2: the difference between you know, doing the podcast and having
Speaker 2: written articles and having been a journalist and being a writer.
Speaker 1: Yes, I know. The only reason why I did this
Speaker 1: sideline discussion is because I wanted to present to people
Speaker 1: that there is a huge era of things one could
Speaker 1: do to publicize information or interests or whatever. And I
Speaker 1: was just trying to show your level of participation over
Speaker 1: the years, what you've interacted with, et cetera. So I
Speaker 1: just wanted to, you know, give people a brief exposition
Speaker 1: on that. So I'm done, but I just wanted to
Speaker 1: do that, and please continue and tell me the difference.
Speaker 2: I was actually happy to hear that because it just
Speaker 2: made me think about things I had never thought about before.
Speaker 1: Well, that's kind of the point of kind of the
Speaker 1: point of this show.
Speaker 2: I think, in terms of researching other people and doing
Speaker 2: research and other things, I never think anybody would want
Speaker 2: to research me.
Speaker 1: Yeah, but that's kind that's kind of the point. That's
Speaker 1: almost the ultimate point of my show, mister Lanier, is
Speaker 1: to make people think of things they didn't think of before.
Speaker 1: Whether they agree or not, I don't care. But just
Speaker 1: keep thinking, you know, because that's the only way you're
Speaker 1: going to discover anything new. Continuously use you know, your
Speaker 1: ability to think rationally, to think objectively when you can,
Speaker 1: and to to look do your own research, do your
Speaker 1: own examination of everything, because there's no such thing as
Speaker 1: a trusted source, not even me. That's my whole point, right,
Speaker 1: Go find it yourself. That's the best way to know
Speaker 1: what's actually happening and happened before. Uh, but please tell
Speaker 1: us about this contrast between writing and podcasts.
Speaker 2: Going to finish shut your initial question. Yeah, Now, the
Speaker 2: reason that I started, like I had said before, I
Speaker 2: had no interest in podcasts, never wanted to do a podcast.
Speaker 3: I didn't even know how to set up a podcast.
Speaker 2: So and then I'll have Once I'm done with this,
Speaker 2: I'm going to start getting into not my seminar, which
Speaker 2: of course you would have to contact me about, you know,
Speaker 2: doing people would have to contact me about doing.
Speaker 3: But I'm going to get into.
Speaker 2: The basics of what podcasting is about, because what I
Speaker 2: emphasize on what I deal with is podcast for the beginner,
Speaker 2: in other words, for people starting out. I don't deal
Speaker 2: with I don't deal with whether a podcast is going
Speaker 2: to be successful or not, because that's out of my purview.
Speaker 2: I don't deal with what people you know, what the
Speaker 2: impact of a podcast is going to be, because I
Speaker 2: don't know that aspect. I deal specifically with the nut try,
Speaker 2: the nuts and bolts of doing a podcast.
Speaker 3: You're interested in doing.
Speaker 2: A podcast, creating the podcast, getting it done, and that's
Speaker 2: what I deal with.
Speaker 3: And obviously that's for the.
Speaker 2: Beginner, and I aim it for anyone, but it's primarily
Speaker 2: for the average Joe and the average deal, okay, and
Speaker 2: that's who I'm talking to here and hopefully elsewhere. I
Speaker 2: have nothing against people with money and resources if they're interested.
Speaker 2: I have nothing against celebrities if they're interested, or actors
Speaker 2: who well known actors or musicians or anything. But this
Speaker 2: is what I'm what I'm looking at and what this
Speaker 2: uh not only here on this interview, but what I
Speaker 2: intend to do with my seminar is intended for the
Speaker 2: average person, because I think it's a lot. I think
Speaker 2: it's the average person, the average individual that needs to.
Speaker 3: Find out if they're interested.
Speaker 2: Because it's very easy for people with money and resources
Speaker 2: to set up a podcast. They can go hire someone
Speaker 2: to do that. They can consult people, they can you know,
Speaker 2: go and do their own have people their people, do
Speaker 2: research with other people's people. Sounds weird to say that
Speaker 2: do that. But for the average person, they've got jobs,
Speaker 2: they got families, they got lives, and so if they
Speaker 2: do a podcast.
Speaker 3: You know, how do they do it right?
Speaker 2: That's so that's what I'm aiming for, the sort of
Speaker 2: the average individual, the regular person. However that's put, I'll
Speaker 2: just go with the average show the average show davage person.
Speaker 2: So for my case, in my case when it came
Speaker 2: to podcasts, the reason that I've done podcasts or starting
Speaker 2: was really substack. Substack being a writer's platform. I had
Speaker 2: a couple of newsletters and like I mentioned before, I
Speaker 2: had a newsletter called that Is the Week that Is,
Speaker 2: which is more news oriented, and another one I started
Speaker 2: last year which is about movies called Final Cut.
Speaker 3: And it was while I was.
Speaker 2: Beginning writing my first few pieces for Final Cut that
Speaker 2: I thought about the podcast or the podcast function of Substack,
Speaker 2: and I I realized that instead of just going on
Speaker 2: podcasts as I had with first for example, my blog
Speaker 2: which was on media dot com.
Speaker 3: I did that for four years.
Speaker 2: Sometimes I would do interviews on selective blog post or
Speaker 2: selective blog pieces and promote them. And I thought, well,
Speaker 2: instead of just simply going on podcasts, which I enjoyed
Speaker 2: doing and which is the only thing I wanted to do,
Speaker 2: maybe if I have my own podcast, I could promote
Speaker 2: my own newsletter. And that was the only reason that
Speaker 2: I decided to create the podcast, my first podcast called
Speaker 2: Final Cut, which.
Speaker 3: Is about movies.
Speaker 2: That podcast was created and has been created in shape
Speaker 2: to be a promotional vehicle for my newsletter.
Speaker 1: So an entertaining, longer form ad basically to try and
Speaker 1: promote your writing is effectively how you would put it, right,
Speaker 1: I mean that was the idea. Okay, fair enough.
Speaker 2: Basically I created Final Cut, which people can go and
Speaker 2: listen to on substack. They can go to my substack
Speaker 2: to listen to it. It's at Alaneer dot substack dot com.
Speaker 2: And I'll probably mention that again at the end of
Speaker 2: the at the end of the show, but they could
Speaker 2: go and listen to audio versions of my articles because
Speaker 2: I thought, oh, okay, I'll do audio versions to give people.
Speaker 3: Another another version, another flavor.
Speaker 2: When I say version, I mean my reading it as
Speaker 2: opposed to simply people reading it themselves.
Speaker 3: I mean, I'd rather they.
Speaker 2: Actually read my work, but I thought, oh, you know,
Speaker 2: I'll give them audio versions. I also did some interviews
Speaker 2: on Final Cut with an actress who's also a director,
Speaker 2: and I think she's a writer as well, and also
Speaker 2: a screenwriter friend of mine that I know is an
Speaker 2: indie screenwriter. And so it's Final Cut is is a
Speaker 2: mixture of interviews and pieces. At least the first season
Speaker 2: is ten episodes, and so I did it as a
Speaker 2: promotional vehicle for that. So in a way, my writing
Speaker 2: work was the entry way, the portal to my doing
Speaker 2: a podcast. I had never had any interest in doing.
Speaker 3: Podcasts now.
Speaker 2: I want to get now, when it comes.
Speaker 3: To podcasts and creating podcasts and being involved in.
Speaker 2: Podcasts, people may not have the same People may not
Speaker 2: have the same facility, They may not have the same
Speaker 2: access to creating a podcast.
Speaker 3: Now what do I mean by that?
Speaker 2: In my case, I was fortunate in that I was
Speaker 2: on a writer's platform, that podcast that's part of service.
Speaker 2: In other words, you could start a podcast there and
Speaker 2: I did, And I also kind of brought it to Spotify,
Speaker 2: so that enabled it to be on another platform that people.
Speaker 3: Could listen to. So, but for most.
Speaker 2: People in regards to podcasts, they may not be on
Speaker 2: a platform like substack.
Speaker 3: They may not be.
Speaker 2: In any kind of site or any kind of platform
Speaker 2: that offers podcasting, so they will have to create it
Speaker 2: out of the blue.
Speaker 3: So those so say, you're an.
Speaker 2: Individual that's interested in a podcast, right, so you decide, look,
Speaker 2: I want to get into this podcasting, I want to
Speaker 2: do something like podcast.
Speaker 3: I don't want to do a podcast. So one of
Speaker 3: the things that.
Speaker 2: I would say to any individual in regards to podcasting,
Speaker 2: if you have an idea is having an idea.
Speaker 3: For a podcast is not enough.
Speaker 2: In other words, if you have a desire to do
Speaker 2: a podcast, if you just have an idea just I
Speaker 2: want to do a podcast, that's fine, but it's not
Speaker 2: enough to do a podcast.
Speaker 1: Well here's the thing about this, right, Because I'm somebody
Speaker 1: who's been in different different versions of this ecosystem. And
Speaker 1: by the way, you know the little cooperative online radio
Speaker 1: networks that used to be out there that barely exist,
Speaker 1: now we're there so that people could get distribution. That
Speaker 1: was the big thing. It was like, look, you can
Speaker 1: make the greatest podcast in the world, but nobody will
Speaker 1: hear it. And you know, it's become easier over the
Speaker 1: years to now sign up and get distribution, you know, like,
Speaker 1: for instance, this show will be distributed via RSS feed
Speaker 1: to various platforms. You know, it's available in the Apple Store,
Speaker 1: it's available on Spotify, It's available on you know, and
Speaker 1: on and on and on Dose your podcast Addict. All
Speaker 1: these different apps and distribution hubs pick up my show
Speaker 1: because I set it up that way. And I still,
Speaker 1: by the way, am offering that old school network thing
Speaker 1: for people that just have great ideas and don't have
Speaker 1: any technical no how, and I offer to produce their shows,
Speaker 1: you know, in cases where they have something unique to offer.
Speaker 1: You know, that isn't just typical, right, There's still a
Speaker 1: few people out there kind of like me, but not
Speaker 1: so many that look to cooperate, that look to sort
Speaker 1: of group together, which is interesting because it's almost like
Speaker 1: a media network that isn't actually a official media network,
Speaker 1: you know, these miniature ones that come together and fall apart,
Speaker 1: coalitions if you will, of different independent media. And this
Speaker 1: stuff has risen and fallen and risen and fallen. While
Speaker 1: we sat back and watched somebody like Joe Rogan, who
Speaker 1: is now being paid a apparently two hundred and fifty
Speaker 1: million dollars a year to do the Joe Rogan experience, right,
Speaker 1: And meanwhile, guys like me were saying, let's share the
Speaker 1: cost of just the couple of platforms, the couple of
Speaker 1: tools we need to get heard. You know, look, I've
Speaker 1: got some software, You've got a distribution hub. Somebody else
Speaker 1: has a radio stream. Another person has a great, you know,
Speaker 1: video channel. Let's combine our efforts and we create our
Speaker 1: own hubs if you will. You know, Substack offers you
Speaker 1: a methodology, and Spotify offers you one platform. But I
Speaker 1: mean you can if you want, and at a fairly
Speaker 1: low cost if you figure it out. Be like pretty
Speaker 1: much everywhere where podcasts are, Like I always got to
Speaker 1: say that, Yeah, I'm pretty much everywhere where podcasts are
Speaker 1: except YouTube. Uh it's the only one that's missing, right,
Speaker 1: And you, oh, the Google Store is another thing that's
Speaker 1: changed over the years. But there's Google podcasts now. And
Speaker 1: here's the funny thing. If you go and look at
Speaker 1: streaming services like Paramount, like Netflix, all those things, a
Speaker 1: lot of them now have a podcast distribution of even IMDb,
Speaker 1: which I know, you know what that is, the Internet
Speaker 1: Movie Database famously containing you know, all the movies of
Speaker 1: all things. Right, even they now have listings for podcasts,
Speaker 1: and I think my podcast is up there. I'm not sure,
Speaker 1: but a lot of my friends and a lot of
Speaker 1: the podcasts that I've been on, I know I've been
Speaker 1: listed on IMDb, on somebody else's podcast as an episode.
Speaker 2: I was listed on a podcast myself at least one
Speaker 2: or two.
Speaker 1: Yeah, And so you've seen that there is a strange
Speaker 1: cross pollination here that if you just take a little
Speaker 1: time and figure out how to do it, there's the
Speaker 1: whole distribution aspect. Now, some people would take that as
Speaker 1: something that, you know, that's a big investment of time
Speaker 1: or whatever, but it's really not that hard to do
Speaker 1: if you take a little bit of time and you
Speaker 1: really care about getting it out so that it's available. Now,
Speaker 1: that doesn't mean it's going to be successful, because, believe me,
Speaker 1: if I had the formula for how to succeed, you know,
Speaker 1: on a massive scale, I'd be using it myself. But
Speaker 1: you know, my massive scale at its height hasn't been
Speaker 1: you know, anything compared to the Joe Rogan's or you
Speaker 1: know the other big names. I bring up Rogan because
Speaker 1: he's the biggest, but you know, even though he's not
Speaker 1: number one in Apple and Spotify right now, a lot
Speaker 1: of times he is. And again he's the highest paid
Speaker 1: guy I know him. So just saying there is a
Speaker 1: whole universe of this stuff now, and I'll tell you
Speaker 1: this much, mister Linier. And this is no offense to you, you, me,
Speaker 1: or anybody. None of us is fully aware and can
Speaker 1: even keep up with the constant changes. I mean, I
Speaker 1: actually do Do you subscribe to any of the like
Speaker 1: publications for the industry of podcasting, because there are various
Speaker 1: email and other types of publications that are constantly giving
Speaker 1: you updates about how things are changing, new technologies available,
Speaker 1: new stuff for even like Okay, you want to turn
Speaker 1: something into an audio version of your podcast, find but
Speaker 1: you want to turn your podcast into a transcript, No problem,
Speaker 1: here's the best technology, here's the best way to go.
Speaker 1: And they interview people who create stuff and start new companies,
Speaker 1: and they also show you all those people that, yeah,
Speaker 1: you can hire to launch your podcast and make sure
Speaker 1: that it has some level of instant success. And obviously
Speaker 1: again that's a question of resources. But you know, I've
Speaker 1: told people, look, if you really have investment dollars and
Speaker 1: you want to put down on it, if you put
Speaker 1: a couple thousand dollars into your podcast, it can pay off.
Speaker 1: But then you actually have to have some material that's
Speaker 1: worthy of having people tune in more than once or twice. Okay,
Speaker 1: And that is to me the toughest thing, But apparently
Speaker 1: a lot of people figure that no matter what their opinion,
Speaker 1: performance level is or whatever. You know, it's obviously something
Speaker 1: the whole world needs to hear. It's kind of like
Speaker 1: the phenomena of social media, and you know, on Twitter,
Speaker 1: on x on Facebook, whatever, everybody who's posting on there thinks,
Speaker 1: you know, when they give these long diatribes about stuff,
Speaker 1: that it is the most important thing in the world
Speaker 1: because it is to them. And you know what, I say,
Speaker 1: run it all up the flagpole and see who salutes it.
Speaker 1: But at the same time, be realistic, you know, So
Speaker 1: what are your thoughts about that, because I mean, I'm
Speaker 1: just giving you that from my perspective as somebody who's
Speaker 1: been doing it for about twelve thirteen years. What do
Speaker 1: you think.
Speaker 3: Well, I'm sure things are in flux.
Speaker 2: Like I said, in my case, the only reason I'm
Speaker 2: talking about podcasting is because I did two podcasts in
Speaker 2: the same year, right, So I'm in a situation which
Speaker 2: is probably unusual.
Speaker 3: I don't know.
Speaker 2: If people who go into podcasting their podcasts do more
Speaker 2: than one podcast in their initial year, they probably I
Speaker 2: would assume they focus on one.
Speaker 3: So that's why I'm talking about.
Speaker 2: It, and that's why i'm kind of, you know, if
Speaker 2: it all works out, maybe I'll be a kind of
Speaker 2: podcast consultant.
Speaker 3: I would.
Speaker 2: I would basically consider myself a beginner podcast consultant right now.
Speaker 2: Even though i've only you know, I've only you know,
Speaker 2: did it during the year, I learned a lot within
Speaker 2: that year. So so in talking about what I've learned.
Speaker 3: Or what I've done, what.
Speaker 2: I emphasize is and again here, it's about the creating,
Speaker 2: the shaping and the producing of the podcast, right, And.
Speaker 3: That's what I deal with.
Speaker 2: So anything else I don't really get into and don't
Speaker 2: want to get into. Again, this is for the beginner,
Speaker 2: so for the person interested in starting a podcast.
Speaker 3: So if you're someone who's interested in starting.
Speaker 2: A podcast right off the bat, one of the things
Speaker 2: I will say, not just in light of my experience
Speaker 2: and more recent experience, but what I have found in
Speaker 2: terms of the reality of podcast is it's not enough
Speaker 2: to have an idea, and it's not enough to have
Speaker 2: a subject that and desire to do a podcast.
Speaker 3: In other words, if you say.
Speaker 2: Well, I want to do a podcast, or I'm an
Speaker 2: idea to do a podcast, what you need is more
Speaker 2: than just desire and an idea to do a podcast,
Speaker 2: because a podcast will take work. I can cite my
Speaker 2: own experience and my own background and doing Outside the NFL,
Speaker 2: which was a podcast that lasted from September to I
Speaker 2: think the first week of January September twenty twenty fourth
Speaker 2: to the first week of January twenty twenty five, where
Speaker 2: I covered the NFL season and was a weekly podcast
Speaker 2: that entailed a commitment, a weekly commitment over a period
Speaker 2: of like I said, four months.
Speaker 3: So when you are doing.
Speaker 2: A podcast, when you're doing a podcast, you have to
Speaker 2: keep in mind that this is work. Especially if you're
Speaker 2: someone who's looking to make money off a podcast. You
Speaker 2: have to understand, as you would mentioned yourself, that it's
Speaker 2: a business. You see all these other entities, whether they
Speaker 2: are streamers, whether they are social media outlets and networks,
Speaker 2: whether they are even video sharing platforms, getting into podcasting
Speaker 2: or having gotten into podcasting in some form. Why, Because
Speaker 2: it's a business, and yes, there's money to be made.
Speaker 2: Also a matter of communication.
Speaker 1: Right, Well, let me let me ask you a specific
Speaker 1: to if.
Speaker 2: You're going to do a podcast, right, the first thing
Speaker 2: you have to have is not simply an idea and
Speaker 2: a desire.
Speaker 3: You have to have a show. And so what what
Speaker 3: I mean by show?
Speaker 1: Well, let me let me let me interrupt you. Let
Speaker 1: me interrupt you with something that has been hammered into
Speaker 1: my head by people that have approached me about this
Speaker 1: subject over the past few years. Okay, and that is
Speaker 1: that they say, and this is a philosophy. I'm not
Speaker 1: saying it's wrong or right. I'm just saying that there
Speaker 1: are people that swear by it and people that actually
Speaker 1: get paid to help you design a social media presence
Speaker 1: before episode one is ever released, they tell you you
Speaker 1: have to have a social media presence with the right platforms.
Speaker 1: You know, if you're like a serious pro Trump guy,
Speaker 1: obviously you need to be on Truth Social If you're
Speaker 1: a serious liberal, you need to be on Blue Sky.
Speaker 1: You know in the past couple of years, no matter
Speaker 1: who you are, you better be on Twitter x And
Speaker 1: if you want to get the older population listening to
Speaker 1: your podcasts, do Facebook. Okay, And this has been the
Speaker 1: thing hammered at me now for the past couple of years.
Speaker 1: Now It's irrelevant to me because when I started, there
Speaker 1: was no formula, there was no nothing. You know, we
Speaker 1: were using Facebook, but it was strange. We had to
Speaker 1: do like events for our podcast on Facebook, which is
Speaker 1: a whole thing that doesn't I don't even think exist
Speaker 1: anymore for podcasters on Facebook. But the platforms have changed
Speaker 1: over the years. But my point is that there are
Speaker 1: people that say, you got to begin with a social
Speaker 1: media presence first, and that's how you're going to draw
Speaker 1: your listeners in, and that's how you're going to begin
Speaker 1: on the right foot right before you release episode one.
Speaker 1: So what I'm wondering is, do you have a way
Speaker 1: of addressing the work for setting down the primer you know,
Speaker 1: the coat that you gotta lay down when you're painting
Speaker 1: something before you actually put the top code on. What
Speaker 1: about the primer work? Do you have stuff like that
Speaker 1: that addresses that. In this seminar that you're thinking about giving.
Speaker 2: Well, I won't get into the d Like I said,
Speaker 2: I don't get into the specifics of the seminar, but
Speaker 2: I will deal with the basic overall contours and aspects
Speaker 2: of doing a podcast here. So when we start out
Speaker 2: in regards to doing a podcast, the first thing.
Speaker 3: That individuals need to do is have a show.
Speaker 2: And so when I say you need to have a show,
Speaker 2: what you need to have is by that is, you
Speaker 2: need to have a program that will deal with whatever
Speaker 2: you're looking to talk about. And when I say program,
Speaker 2: that's a fully fleshed out.
Speaker 3: Program, what do I mean by that?
Speaker 2: So what that means is normally with a podcast, you
Speaker 2: have an intro, you have segments, and you an outro.
Speaker 3: So what you need to do when you are thinking.
Speaker 2: About doing a podcast is you have to have a
Speaker 2: show that is fleshed out. You have to have more
Speaker 2: than a concept. So let me go with my podcast
Speaker 2: because I think it's easier to just out of its simpler.
Speaker 2: My football podcast is called Outside the NFL. So the
Speaker 2: initial idea was to do a football podcast, but.
Speaker 3: That doesn't mean anything.
Speaker 2: There are tons of football podcasts out there. Then I
Speaker 2: realized that I had actually done something on Facebook years
Speaker 2: ago called Outside the NFL, where I did week in,
Speaker 2: week out looking at the games and doing analysis. So okay,
Speaker 2: the idea to do a football podcast, you know in general, Okay,
Speaker 2: outside the NFL.
Speaker 3: I've already done this.
Speaker 2: It's a weekly, every week examination of the games.
Speaker 3: But that's still not enough. So what is the hook?
Speaker 2: And I would say as part of your show what
Speaker 2: you need as a hook. So the hook for Outside
Speaker 2: the NFL was, I'm not a sports geep or nerd
Speaker 2: or dweve or fanatic or anything. I'm a guy who
Speaker 2: simply watches football. I've watched that for football for years.
Speaker 2: Oh okay, I'm your regular football viewer NFL viewer who
Speaker 2: has thoughts and can analyze games sufficiently to talk about it.
Speaker 3: So that's the hook.
Speaker 2: So once you combine all of those aspects, then you
Speaker 2: could start. Okay, So hook is very important. What is
Speaker 2: the hook of your show? So if you're, for example,
Speaker 2: going to talk about let's just say music, because you're
Speaker 2: from music, you know you're a music background, right, you
Speaker 2: can't just say I'm going to have a music podcast
Speaker 2: because that's too vague.
Speaker 3: What do you mean by a music podcast? What kind
Speaker 3: of music.
Speaker 2: Okay, let's be specific and say that it's going to
Speaker 2: be about rock and roll.
Speaker 1: Well, and is it going to be historical? Is it
Speaker 1: going to be current releases, is it going to be interviews?
Speaker 1: You got to put in a lot of elements here yet.
Speaker 2: With the podcast be so again, this comes into creating
Speaker 2: the show. Remember, before you do a podcast, you have
Speaker 2: to have a fleshed out program.
Speaker 3: This is what I tell people who are going to
Speaker 3: do podcasts.
Speaker 2: You have to have a fleshed out program what I
Speaker 2: call it. That's I'll just do the shorthand for it
Speaker 2: is a show. You have to have a show. It's
Speaker 2: not enough to have an idea. It's not out their concept.
Speaker 2: Remember that with podcasts, they're normally intro segments outro, right,
Speaker 2: you know that structure.
Speaker 3: So that's what you need to understand.
Speaker 2: Okay, So let's use the hypothetical example music. Okay, rock
Speaker 2: and roll music, specifically, what kind of rock and roll music.
Speaker 2: Let's just say music from the eighties? Okay, Okay, So.
Speaker 3: We're gonna deal with music.
Speaker 2: From the eighties, and we're gonna have a podcast called.
Speaker 3: Let's make it like the Michael J.
Speaker 2: Fox film Back to the Future. Instead of back to
Speaker 2: the future, back to the eighties. All right, this is
Speaker 2: iopathetic podcast, okay, And in our back to the eighties podcast,
Speaker 2: we'll have the intro which introduces it, announcer, what have you,
Speaker 2: and then we'll have segments saying, segment number one is
Speaker 2: you know? Segment number one would be more bands, Segment
Speaker 2: number two maybe we'll deal with individual acts. Wouldn't you
Speaker 2: individual act per episode? Where you could decide to do
Speaker 2: an episode on Van Halen, right, that would be the
Speaker 2: entire episode right now.
Speaker 1: Let me ask you one quick Let me ask you
Speaker 1: one quick question if you would suggest that as you're
Speaker 1: developing this, uh, I think, and I would advise this
Speaker 1: is my advice, but I don't know if you agree.
Speaker 1: My advice is go check the names of what it
Speaker 1: is you're doing and the structure of what it is
Speaker 1: you're doing, and see if it already exists, because a
Speaker 1: lot of times I've had people suggest stuff to me
Speaker 1: by name and I go, well, that's already a podcast name,
Speaker 1: or that is becoming something already, or that sounds exactly
Speaker 1: like this show over here. I'll give you for instance,
Speaker 1: I started doing a show in twenty fifteen or twenty
Speaker 1: fourteen even with Maria Heller called Hell and high Water. Okay,
Speaker 1: now that comes from an old phrase. But shortly thereafter,
Speaker 1: not only did a movie come out, all right, but
Speaker 1: then somebody else did a podcast with the same name.
Speaker 1: And I would say that there is advantages to somehow
Speaker 1: duplicating somebody else's theme, and there's disadvantages. And I think
Speaker 1: you've got to consider that as you're developing something, because
Speaker 1: it's best to create something that doesn't already exist, but
Speaker 1: if it has some aspects of something that does, that's
Speaker 1: a good point.
Speaker 2: And that gets into the first phase when you're doing
Speaker 2: the podcast, in the creation phase of it. That's what
Speaker 2: I call R and D, research and development, okay, because what.
Speaker 3: Are you doing. You're creating the.
Speaker 2: Podcast, you're doing research even and this is another aspect
Speaker 2: when I talk about a podcast. It's always good if
Speaker 2: you're doing a podcast, if you do it based on
Speaker 2: if you can.
Speaker 3: Of course, it's up to the individual.
Speaker 2: If you are an expert or a professional in a
Speaker 2: specific area. So if you're a doctor or a lawyer, architect, butcher,
Speaker 2: a baker, candlestick maker, if you have a background in that.
Speaker 3: And you decide you're going to do a podcast.
Speaker 2: That's a good way to go because you bring a
Speaker 2: body of knowledge that you can share with an audience.
Speaker 2: And that's very important in terms of podcasts because credibility
Speaker 2: is an in crucial part of doing a podcast.
Speaker 3: You want to be credible.
Speaker 2: That way, no matter what criticism you might get. If
Speaker 2: you get criticism or what people might lob at, you
Speaker 2: will be an audience and there will be people that
Speaker 2: go to your podcast and listen to it or watch
Speaker 2: it on YouTube because you are a credible source, or
Speaker 2: you are a really incredible person for instance, or if
Speaker 2: somebody was professional or expert, or somebody who works in
Speaker 2: a specific area.
Speaker 3: So that's always good.
Speaker 1: Too, for instance for instance.
Speaker 2: But research and development is very important, right as you mentioned.
Speaker 1: A quick for instance here, just research, Yeah, just a
Speaker 1: really quick for instance here, Which is a good example
Speaker 1: of what you're talking about, is there are a lot
Speaker 1: of former law enforcement guys, a lot of them retired,
Speaker 1: who do true crime podcasts and they go, look, I
Speaker 1: was an investigator. I used to investigate this kind of stuff,
Speaker 1: so I know what the process is. And that's part
Speaker 1: of their hook is that look at this guy is
Speaker 1: not just somebody you know on the outside reading articles
Speaker 1: common citizen. Now, there's something to be said for the citizen,
Speaker 1: the uninitiated going into new things. It's an ex floration.
Speaker 1: But there's also something to be said for expertise, right.
Speaker 1: And there's a whole group of people out there that
Speaker 1: exchange podcast guests, by the way, where they put up
Speaker 1: you know, hundreds and hundreds of people that are available
Speaker 1: out there because they wrote a book, because they were
Speaker 1: a cop, because they were in the FBI, because they
Speaker 1: were a chef, because you know, et cetera, because they
Speaker 1: had a professional life that reflects what it is they're
Speaker 1: speaking about and presenting. So that's part of this as well.
Speaker 3: Right, right, So, okay, we've had the creation things. So
Speaker 3: you have an idea you want to do a podcast.
Speaker 2: One of the things you want to do is you
Speaker 2: want to see what podcasts are out there. Depending on
Speaker 2: what your idea is, you had to flesh out your idea.
Speaker 2: We had the hypothetical right back.
Speaker 3: To the eighties.
Speaker 2: It's about eighties rock and roll, right, So you're somebody
Speaker 2: who's a musician or you're into the music business. I
Speaker 2: myself used to do radio years ago, and we have
Speaker 2: our hypothetical podcast, right back to the Eighties. It's about
Speaker 2: eighties rock music, eighties pop music, but primary eighties rock music.
Speaker 2: And we'll say that we'll do an individual or a.
Speaker 3: Band per episode.
Speaker 2: Let's just say and So when you are putting the
Speaker 2: show together, you want to be able to work out
Speaker 2: all the facets.
Speaker 3: Of the podcast.
Speaker 2: And that's why I said it should be fully fleshed out,
Speaker 2: meaning you know precisely where you're going to go with this.
Speaker 2: In other words, is this going to be a thirty
Speaker 2: minute show or is it going to be an hour show?
Speaker 2: You have the idea, you have what you're going to
Speaker 2: do in terms of the concept and the hook.
Speaker 3: That's important. You have all that worked out.
Speaker 2: Okay, so you have the fully fleshed out show Back
Speaker 2: to the Eighties, which is about eighties rock music.
Speaker 3: So the next step.
Speaker 2: Is the right So that's shaping the podcast. So one
Speaker 2: of the things that you're going to have to determine
Speaker 2: are the technical aspects. How are you going to do
Speaker 2: the podcast? Do you have a studio at home?
Speaker 3: Are you somebody who.
Speaker 2: Has a lot of electronic equipment? You have obviously computers.
Speaker 3: Do are you somebody who has mics? Right, you may
Speaker 3: be somebody.
Speaker 2: Who is on YouTube for example, or you may be
Speaker 2: on some other platforms, so you may use mics for that.
Speaker 2: So one of the things that you're going to have
Speaker 2: to make a decision on is what are going to
Speaker 2: be the technical aspects in regards to the podcast. Right,
Speaker 2: are you going to have a studio, are you going
Speaker 2: to invest money in it into it?
Speaker 3: How extensive is this podcast going to be?
Speaker 2: In my case, the podcasts were very simple. Did it
Speaker 2: in my apartment, didn't cost me any money. In fact,
Speaker 2: I did it on my phone, so it was very
Speaker 2: low cost, very simple. So the way I did it
Speaker 2: was essentially that.
Speaker 3: I did it on my phone.
Speaker 2: I would basically do it on file. Do it on
Speaker 2: an audio file, upload the file. Now I had the
Speaker 2: advantage of being on substack where I could just go
Speaker 2: upload it here, go put up the the the thumbnail there,
Speaker 2: and write the title here and then upload it. Go
Speaker 2: and go and put it out elsewhere. So for other
Speaker 2: people they may have to go and do it on
Speaker 2: a site, or they may have to go and do
Speaker 2: it set it up somewhere else.
Speaker 3: But you have to think about all.
Speaker 2: The technical aspects of doing the show itself. So are
Speaker 2: you going to do a very simple setup depending on
Speaker 2: the platform that you use or or the tools that
Speaker 2: you have technically, or are you going to invest money
Speaker 2: into it. Like I said, this is this is a
Speaker 2: very serious This is a serious decision to make. Like
Speaker 2: I said, podcast or work, they're not frivolous enterprise, Especially
Speaker 2: if you want to make money off a podcast. That's
Speaker 2: a whole other area. If you want to make money
Speaker 2: off a podcast, then you're going to have to try
Speaker 2: to make it as professional as possible.
Speaker 3: So that may mean you.
Speaker 2: May have to set up a kind of ad hoc
Speaker 2: studio at home. Make sure you have adequate sound in
Speaker 2: regards to MIC's make sure you have a good computer
Speaker 2: system for dealing with stuff and dealing with the podcast
Speaker 2: itself and helping you record it. Another aspect technically you
Speaker 2: want to make sure is you want to make sure
Speaker 2: you have good sound right, So that will get into
Speaker 2: what you're setup is like, right, I get. In my case,
Speaker 2: I had a very simple setup of dinner or the phone,
Speaker 2: like I said, audio file uploads, so forth. So I
Speaker 2: wanted to make sure that there was at least a
Speaker 2: clean soundtrack so if anything came along, there's a car outside,
Speaker 2: ambulance noises elsewhere I'd have to cut off the recording.
Speaker 3: I wanted to make it as clean as possible.
Speaker 2: So you have to look at what kind of If
Speaker 2: you're doing a commercial podcast, you want to make sure
Speaker 2: that you're going to have to invest money in a set.
Speaker 2: That may mean by mics or using mics that you
Speaker 2: already have, that may mean whatever other setup.
Speaker 3: That you might have.
Speaker 2: If you do it on YouTube, you want to make
Speaker 2: sure you have ring lights or other adequate lighting because
Speaker 2: people you want people to see you, right, If it's
Speaker 2: just going to be audio only, you want to make
Speaker 2: sure your.
Speaker 3: Audio setup is really good.
Speaker 2: Right, So you're putting this up, you also want to
Speaker 2: make sure that you decide where you want a podcast
Speaker 2: to be.
Speaker 3: Do you want to start off on.
Speaker 2: One platform or do you want to put it up
Speaker 2: on multiple platforms, So you have to make a decision
Speaker 2: as to what platforms that you want it on. In
Speaker 2: my case, I started very simply with both Vital Cut and.
Speaker 3: Outside the NFL.
Speaker 2: I had them on Substack, and then I put them,
Speaker 2: i think a little later on on Spotify, so there
Speaker 2: was a page on spotfy I think there still was
Speaker 2: a page on Spotify for both those podcasts.
Speaker 1: And you know, nowadays a couple of just really really quickly,
Speaker 1: because I don't want you to give away the whole seminar,
Speaker 1: and we've been talking for about an hour now, but
Speaker 1: the thing is really quickly. You know, nowadays, you could
Speaker 1: go to your YouTube channel and there's a function in
Speaker 1: your YouTube studio to turn around and take the RSS
Speaker 1: feeds from you know, from your substack and your Spotify
Speaker 1: and feed them into YouTube and boom, it automatically generates
Speaker 1: a podcast list on YouTube for you. And again, since
Speaker 1: they're pushing so hard, that's a consideration you got to
Speaker 1: keep up on as you're developing.
Speaker 3: Got a good point, and by.
Speaker 1: The way, week to week, some things change, you know,
Speaker 1: a whole different things disappear. Like I talked to you
Speaker 1: about before we went to air, the standard for many years,
Speaker 1: not in recent years, but for many years, everybody used
Speaker 1: Skype as their main way of communicating. That's gonna be
Speaker 1: gone come May first, right, So it's just gonna be gone,
Speaker 1: that's it. And technologies have come and gone, platforms have
Speaker 1: come and gone. The conditions under which you could be
Speaker 1: on those platforms or not be on those platforms has
Speaker 1: come and gone. So I would say, you know, if
Speaker 1: you're going to get into any of this, prepare for
Speaker 1: things that are going to be constantly changing. So Albert Lnier,
Speaker 1: I want you to kind of tie a bow on this.
Speaker 1: Believe it or not. We could go another hour probably
Speaker 1: with you laying this out, but then you'd be giving
Speaker 1: away the whole seminar on my show. So let's not
Speaker 1: do that, right.
Speaker 2: Uh, Like I said, I'm not touching on every aspect
Speaker 2: of the seminar.
Speaker 3: I'm just giving a broad overall. All right. So we
Speaker 3: have our we have our.
Speaker 2: Podcast, right, we have back to the eighties eighties run music.
Speaker 2: We have that set up. We got the hook right,
Speaker 2: It's going to be individual.
Speaker 3: Bands and individual.
Speaker 2: Acts, you know, performers at the same time.
Speaker 3: So we had make the decisions. So, okay, we're going
Speaker 3: to do.
Speaker 2: We decided, okay, we'll do it on YouTube as well
Speaker 2: as on audio. So decided, well, I'd like to, you know,
Speaker 2: put the podcast on Spotify.
Speaker 3: Apple anchor.
Speaker 2: On those three apps, right, and I'm going to use
Speaker 2: I'm going to also be on YouTube, and so I
Speaker 2: want to make sure I get I think sure mics.
Speaker 3: I think that's one brand of it.
Speaker 2: So I'm going to make sure I have a budget
Speaker 2: to handle a mic and ring light, adequate lighting, and
Speaker 2: I'm going to do it in a part of my
Speaker 2: own Get made that decision.
Speaker 3: So now it's time.
Speaker 2: To produce the show. And then we're doing the show,
Speaker 2: all right, So you want to make sure when you're
Speaker 2: doing the show that you have that you are prepared
Speaker 2: to do. If you're going to be the host, you
Speaker 2: want to at least be prepared to be as professional
Speaker 2: as possible in terms of being a host. There are
Speaker 2: a lot of regular people, a lot of people.
Speaker 3: Who are not in radio.
Speaker 2: They haven't had the benefit of radio or television experience
Speaker 2: or any of that. But one of the things that
Speaker 2: I would say is when you're doing your research and
Speaker 2: development very early on, take a look at how people
Speaker 2: host show, especially the show that you want to do.
Speaker 2: And what you want to do is you want to
Speaker 2: do what's comfortable for.
Speaker 3: You as a host. Right, If you're a conversational person,
Speaker 3: you like.
Speaker 2: To chat a lot, that's the way that you run
Speaker 2: the show. Okay, you're a chatty You're a chatty You're a.
Speaker 3: Chatty guy, right, you like to talk.
Speaker 2: You may be a guy who is very you may
Speaker 2: not be a person who likes to talk through segments
Speaker 2: a lot. You may be as somebody who you're you
Speaker 2: just want to be able to set up, especially if
Speaker 2: you interview people. That's one of the things you have
Speaker 2: to decide that you want to do in the R
Speaker 2: and D phase early on. Are you going to have
Speaker 2: interviews on your show or not? If you interview people,
Speaker 2: you want you may be a person who simply will
Speaker 2: ask a few questions but not talk too much during
Speaker 2: an interview. You have to decide what kind of host
Speaker 2: you're going to be during During the actual recording of
Speaker 2: the show, and as I mentioned before, in the shaping
Speaker 2: phase of it, make sure you have very good sound.
Speaker 3: Make sure the conditions are good.
Speaker 2: You want to make sure that you're putting out a
Speaker 2: show that people can listen to, even if it's a
Speaker 2: show on YouTube that is being seen as well. You
Speaker 2: want to make sure that the show can be heard,
Speaker 2: that the sound is excellent, or the sound at the
Speaker 2: very least is good enough, that it's clean, that it's
Speaker 2: what I call clean for gene. That was a phrase
Speaker 2: during the sixties Lady Jeen McCarthy, but I use it
Speaker 2: in regards to podcasting to say, is your show clean
Speaker 2: for Jene, the regular guy or the regular person listening
Speaker 2: at home. You want to have really good You want
Speaker 2: to have good sound no matter what you do.
Speaker 3: If you're going to be.
Speaker 2: Doing it on YouTube, it doesn't matter whether you're going
Speaker 2: to be seen.
Speaker 3: The sound is very important.
Speaker 2: Again, decide what kind of host you're going to be,
Speaker 2: what's comfortable for you, what's your personality, especially if you're
Speaker 2: going to interview.
Speaker 3: People, and that might evolves.
Speaker 1: Are very good listen? I'll tell you that might evolve
Speaker 1: as you get more comfortable or uncomfortable with things. As
Speaker 1: you go too, that might change. You might feel as
Speaker 1: though I can talk for an hour, until you try
Speaker 1: and talk for an hour. You may find that you
Speaker 1: can't get everything in in twenty minutes. You have a
Speaker 1: twenty minute run time you want to achieve here, you know,
Speaker 1: because some people go for much shorter run times. Well
Speaker 1: not everybody, you know what I mean. You might find
Speaker 1: that you can't fit everything you want to get out
Speaker 1: in that twenty minutes. You're going to have to do
Speaker 1: this and feel your way through it. If you are
Speaker 1: not experienced with doing presentation, that's a good point.
Speaker 2: Here's what I suggest I suggest that before you launch
Speaker 2: your podcast, do a do a test podcast or two.
Speaker 3: Then listen to the podcast.
Speaker 2: Hear it, Listen to the sound, Listen to the way
Speaker 2: you come across, Listen to who you are as host.
Speaker 2: Study that, Examine it, dissect it, analyze it so that
Speaker 2: when you come on the air, you will be ready.
Speaker 2: This is very important for ego who do not have
Speaker 2: any broadcast experience. I had the experience of doing radio
Speaker 2: in college for at least a year, and I also
Speaker 2: did commercial radio playing music for a year, so I
Speaker 2: had an understanding of certain things. I'm not a radio
Speaker 2: engineer or a sound engineer or any anything like that,
Speaker 2: but at least I had some kind of experience or
Speaker 2: background that allowed me to understand certain things that was
Speaker 2: important for doing.
Speaker 3: A podcast right.
Speaker 2: And what I also learned how to do when I
Speaker 2: did outside the NFL, I learned how to put a
Speaker 2: show together.
Speaker 3: In the R and D things, you have.
Speaker 2: To decide what kind of show that you're going to do.
Speaker 2: Are you to do a weekly show, are you to
Speaker 2: do a monthly show, or are you going to show
Speaker 2: every six months or so? How many episodes are you
Speaker 2: going to do in a year. These are decisions. Of course,
Speaker 2: you do in that phase. So by the time you
Speaker 2: produce the show, you're ready to go. So we're dealing
Speaker 2: in the last phase production, right, So you have an
Speaker 2: understanding of what kind of hosts you're going to be,
Speaker 2: you do a test. You do test podcasts that allow
Speaker 2: you to listen to the podcast. You get an ear
Speaker 2: for what the podcast is like, what it may be like,
Speaker 2: and what you wanted to be and more important, what
Speaker 2: you wanted to.
Speaker 3: Be like me.
Speaker 2: Then you make sure you have at it, you have
Speaker 2: good sound. And also if you're interviewing people, you want
Speaker 2: to make sure that you're organized.
Speaker 3: Right.
Speaker 2: So if you say that you're going to do a
Speaker 2: show on a certain date and you work with the people,
Speaker 2: you know, maybe actors, they may be celebrities, they may
Speaker 2: be politicians, they may be just average people. So that's
Speaker 2: something else that you're going to have to deal with.
Speaker 2: You're going to have to deal with arrangements. So one
Speaker 2: of the things that you want to make sure is
Speaker 2: that you're personally organized as a host. Right. If you're
Speaker 2: doing a show, especially by yourself, you want to make
Speaker 2: sure that you have everything ready.
Speaker 3: That's why I say R and D.
Speaker 2: It's lushing out the show and having everything in the
Speaker 2: second thase, the shaping, all your audio set up, all
Speaker 2: of that stuff ready to go. Remember I think they
Speaker 2: said this in The Boy Scouts Preparation, right.
Speaker 3: You want to be prepared.
Speaker 2: You need to be prepared if you do a podcast.
Speaker 2: And so if you look at all of these phases,
Speaker 2: the creation phase, the shaping phase, the producing phase, what
Speaker 2: do they all have in common?
Speaker 3: They all have.
Speaker 2: In common that you are ready, that you are prepared,
Speaker 2: that you are organized. You don't want to be disorganized unprepared,
Speaker 2: and you don't want to be you don't want to
Speaker 2: be you don't want to be someone who isn't ready
Speaker 2: to go.
Speaker 3: So that's just a basic.
Speaker 2: Pre se in regards to podcast right from the beginning
Speaker 2: from shaping, creating the podcast, to.
Speaker 3: Producing the podcast.
Speaker 1: Right.
Speaker 2: What you need to keep in mind is at all
Speaker 2: levels of the process that you know what you want
Speaker 2: and more importantly, how to achieve it.
Speaker 3: And one of the things I would say is.
Speaker 2: If your podcast isn't working out the way you want it,
Speaker 2: say you've been doing let's just say anywhere from five episodes,
Speaker 2: right or six episodes, and it's not quite working out
Speaker 2: the way you'd like it. What I would say to
Speaker 2: you is, don't continue doing a podcast for If you're
Speaker 2: doing it for six episodes, don't do it.
Speaker 3: For another twelve.
Speaker 2: I'd say finish up after finish up with ten episodes.
Speaker 2: That way, you've atleast got something you can put out there,
Speaker 2: people are interested in it, they're interested, and then move on.
Speaker 3: To something else.
Speaker 2: If a podcast isn't working out for whatever reason, finish
Speaker 2: out enough episodes that would be sufficient.
Speaker 3: And then move on.
Speaker 2: You don't want to get stuck doing a podcast that
Speaker 2: doesn't work for you, and more importantly, doesn't work.
Speaker 3: For an audience. If it's not if it's.
Speaker 2: Something not right, if it's something that is isn't that
Speaker 2: isn't feeling feeling like it's it feeling like it's successful,
Speaker 2: or feeling like it's it's really working, then finish out enough.
Speaker 3: Episodes, especially if you have interviews set.
Speaker 2: Up right, if you've already booked interviews, make sure that
Speaker 2: you have that, you do those interviews, finish out the
Speaker 2: rest of the episodes, and.
Speaker 3: Move on so that gives you a kind of circular
Speaker 3: view of podcasts.
Speaker 2: There right in my podcast, in my seminar, I would
Speaker 2: get a lot more specific obviously, but that's that's really
Speaker 2: kind of a general if you want to call it
Speaker 2: cycle right from creation to production, from to production, and so.
Speaker 1: As I as I said, as I said, I.
Speaker 2: Want to support it is that you are ready, that
Speaker 2: you are prepared, and you've done.
Speaker 1: Your homework right, absolutely true. And to keep up with this,
Speaker 1: you're gonna announce this on your substack, right and uh
Speaker 1: and and let people know from there. I'm sure.
Speaker 3: I could. Yeah, it's possible.
Speaker 1: Well, I'd suggest it. And look, if I go and
Speaker 1: I type in al Lanear dot substack dot com, I
Speaker 1: come right to what they call your personal substack, which
Speaker 1: has a bunch of stuff on it and h includes
Speaker 1: uh the movie podcasts. I see, let's see, it looks
Speaker 1: like movie articles and podcasts maybe on that feed al
Speaker 1: Laneer dot substack dot com. Is that right?
Speaker 3: That's correct?
Speaker 2: That is my That's where my newsletter Final Cut is
Speaker 2: and also where my podcast Final Cut is and Final
Speaker 2: Cut the podcast can also be found on Spotify.
Speaker 1: Oh, Spotify, you know what, I'm gonna have to get
Speaker 1: the Spotify link and I'll put that in the show
Speaker 1: notes along with people can reach out to you on
Speaker 1: Twitter X that platform if they'd like that's correct, I
Speaker 1: know that you'll.
Speaker 3: They can email me.
Speaker 2: I guess I'm now kind of podcast consultant of sorts
Speaker 2: really new edits, so they can email me at impurious
Speaker 2: reader at Sorry impurious reader at gmail dot com. That's
Speaker 2: impurious Leader at gmail dot com. One more thing before
Speaker 2: I kind of wrap everything up in regards to promotion, right,
Speaker 2: you were mentioning earlier about there are some people who
Speaker 2: like to get out.
Speaker 3: Social media.
Speaker 2: They like to get out stuff before the podcast is
Speaker 2: has been released. Now, I would not do pre promotion
Speaker 2: of a podcast unless you've already take podcasts. So if
Speaker 2: you've already gone ahead and take I would say five podcasts,
Speaker 2: and you haven't put them out yet, then it makes
Speaker 2: sense to go ahead and start promoting. But if you haven't,
Speaker 2: if you haven't recorded any podcast, if you haven't taked
Speaker 2: any podcast, I usually go and record as the title.
Speaker 2: If you haven't recorded any podcasts yet, then I would not.
Speaker 3: Recommend promoting it.
Speaker 2: You have to understand pre promote when you want you
Speaker 2: have to understand in regards to promotion, you want to
Speaker 2: make sure that when you're promoting, you got to promote
Speaker 2: something you don't want to be somebody who is all
Speaker 2: sizzle and no steak. That sounds inviting, right, But you
Speaker 2: don't want to be sizzle and no steak. You want
Speaker 2: to be sizzle and steak, right, So you want to
Speaker 2: make sure that you've got a nice t bow waiting
Speaker 2: to go and there's plenty of sizzle out there.
Speaker 3: That's the whole point.
Speaker 2: So one of the things I recommend in terms of
Speaker 2: promotion and marketing is tape several podcast episodes and then
Speaker 2: you can start promoting before you release. But make sure
Speaker 2: that you promote that you that you create some episodes.
Speaker 2: Don't go and try to do that. That's what I
Speaker 2: call the goal On and Globis school of promotion.
Speaker 1: Right.
Speaker 2: What I'm referring to is the guys who ran Cannon Films,
Speaker 2: which is a small production company film production company in
Speaker 2: the eighties. They would go to can Film Festival and
Speaker 2: they would talk about movies they intended to do with
Speaker 2: maybe only a poster or maybe only a photo or
Speaker 2: a few photos and nothing else. They would try to
Speaker 2: get funding for that. Don't do that, right, it sounds
Speaker 2: it sounds clever, it sounds good.
Speaker 3: Yeah, you want to do that.
Speaker 2: The only way I recommend to anybody to go and
Speaker 2: promote their podcast, the new podcast. Make sure you take
Speaker 2: some podcasts. It could be three podcast But you want
Speaker 2: something that you can promote. You want something that you
Speaker 2: can gin up interest in you. If you try to
Speaker 2: promote something that you don't have, I don't think it's
Speaker 2: a good idea. I think it makes you look disreputable
Speaker 2: and dishonest.
Speaker 1: Look, I totally understand that logic. But you know, there
Speaker 1: are whole seminars out there, by the way, I don't
Speaker 1: know if you know this, but there are like group seminars.
Speaker 1: There's even conventions for podcasters at this point, where all
Speaker 1: sorts of you know, different ideas are out there. I'm
Speaker 1: just saying that would contradict you. But I would think
Speaker 1: you don't put out an ad until you got the
Speaker 1: thing to offer in the ad. But you know, but
Speaker 1: then again.
Speaker 2: I don't know I would say this that you mentioned that. Yeah,
Speaker 2: if these conventions want to invite me to speak there,
Speaker 2: I will talk about my stance and my position on
Speaker 2: this because my position in my stance is I do
Speaker 2: not believe in promoting something you don't have. I got
Speaker 2: you dishonest, and I think it's wrong.
Speaker 3: Well believe that.
Speaker 2: I got you, you know, And it doesn't make sense
Speaker 2: to me, Eddie, in my in my position having marketed
Speaker 2: and promoted my podcasts, I did them after I promoted
Speaker 2: and marketed each episode. So there's no way that I
Speaker 2: would promote and market something I didn't have in the can.
Speaker 2: It didn't make any sense.
Speaker 1: Hey, look, I I totally understand, but it's just one
Speaker 1: of those things where I'm telling you can't understand that.
Speaker 2: Maybe people that are are telling you, hey, put out
Speaker 2: the word.
Speaker 3: Ahead of time.
Speaker 2: No, I have to say, I don't agree with that.
Speaker 2: What one hundred I don't agree with that at all.
Speaker 2: I think again, I think that's I think that's ambulance
Speaker 2: chasing tactics.
Speaker 3: I got you. You got to have something in the can.
Speaker 2: That's that's my take. And again again I'm new to
Speaker 2: the podcast game. I'm new here in terms of I
Speaker 2: guess I'm you know, as a sort of new podcast
Speaker 2: consultant of sorts.
Speaker 3: I'm new to it.
Speaker 2: But in my experience, I think he has to have
Speaker 2: a few episodes of the can, maybe three. You don't
Speaker 2: have to have a lot. You have to have stuff
Speaker 2: that you can then promote. That way, you've got something.
Speaker 1: I got what I'm saying, I totally understand. Anyways, I'll say.
Speaker 2: That any podcast convention or our conclave or event, I
Speaker 2: will talk about this if they want to invite me.
Speaker 3: Or they want to happen.
Speaker 1: Yeah, Well, what you might want to do is send
Speaker 1: me an email and I'll forward you some of these
Speaker 1: publications because I don't think I don't know if they're
Speaker 1: going to find you, but you can definitely find them
Speaker 1: and interact with them, because there's a bunch of these
Speaker 1: like industry publications that advertise these different things. And I'll
Speaker 1: leave it to you what you interact with. But I'm
Speaker 1: telling you that there is a wide wide world.
Speaker 3: That'll be fine.
Speaker 2: But if that's what they're telling people, I asked to strenuously, Well.
Speaker 1: I haven't been to the conventions. I haven't been to
Speaker 1: the in person conventions, but they got online stuff. They
Speaker 1: got you know, all kinds. I'm just saying, you might
Speaker 1: want to sample the you know one one album, just
Speaker 1: say it.
Speaker 4: Oh, do you like history? Real history that you were
Speaker 4: never taught in schools? Why the Vietnam War Nuclear bombs
Speaker 4: in nation Building in Southeast Asia by author Mike Swanson
Speaker 4: with new documentation never seen before that'll open your eyes
Speaker 4: to events that led up to this Why the Vietnam War,
Speaker 4: Nuclear Bombs in Nation Building in Southeast Asia nineteen forty
Speaker 4: five through nineteen sixty one. Get your copy today at
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Speaker 3: Swanson Kelly dot Com Radio Network.
Speaker 4: Revelation through Conversation The.
Speaker 5: War State by Michael Swanson explains the great national transformation
Speaker 5: that took place and put the Kennedy presidency in the
Speaker 5: context of the times and reveals never before published information
Speaker 5: about the Cuban missile crisis. President Kennedy would not have
Speaker 5: been assassinated if you had been president two hundred years ago.
Speaker 5: His assassination took place in the context of the Cold
Speaker 5: War and the rise of the national security state. Before
Speaker 5: World War II, the United States was a continental republic.
Speaker 5: In the decade that followed, it became an imperial superpower.
Speaker 5: Generals such as Curtis LeMay not only wanted to invade Cuba,
Speaker 5: but knew that there were short range missiles on the
Speaker 5: island arn't with nuclear warheads that they could not destroy
Speaker 5: because they were on mobile launchers. Their invasion could have
Speaker 5: led to a third World War and they wanted to
Speaker 5: go to war anyway. The War State by Michael Swanson
Speaker 5: reveals why, and we'll show you what President Kennedy was
Speaker 5: up against. For more information the Warstate dot Com.
Speaker 1: Go ahead, call it.
Speaker 2: About the DAFA assassination.
Speaker 1: Right, well, what do you want to know? Judie Baker's
Speaker 1: wild claim Oswald girlfriends he knew Ruby and Barry answer weapons? Really,
Speaker 1: I imagine I could claim I have four wheels. It doesn't
Speaker 1: make me a wagon.
Speaker 2: But okay, Oswald was on the building and trying to prevent
Speaker 2: the murder of John Kennedy.
Speaker 3: Come on now has a real effort on the day
Speaker 3: of a fafformation book into claims.
Speaker 1: Go to Amazon dot com enter Judith Baker in her
Speaker 1: own words. You'll get the results for a digital copy
Speaker 1: of a book where Walt Brown utilizes her own words
Speaker 1: and the known evidence in the case to get at
Speaker 1: well a different perspective. Let's say you can get Judith
Speaker 1: Ary Baker in her own words from the author himself,
Speaker 1: signed if you request it by contacting doctor Brown at
Speaker 1: k I A S JFK at aol dot com. It's
Speaker 1: a fun book and it actually dissects the many, many
Speaker 1: fantastic claims. Judith very Baker, in her own words.
Speaker 2: Thank you for all the great information.
Speaker 1: Did you expressed my collar stools? There anyone else louds
Speaker 1: on the air of Jelly dot COMY not necessarily replan
Speaker 1: the views of the Jelly dot Com or joo Jelly,
Speaker 1: and we are not responsible for any stupidity which might ensue.
Speaker 3: Thank you.
Speaker 6: In Denial Secret Wars with air Strikes and Tanks by
Speaker 6: Larry Hancock. Secret wars became a staple of US covert
Speaker 6: operations and are still happening today. Larryhancock's book In Denial
Speaker 6: rips the cover off.
Speaker 7: Many of them, using new files. It exposes things about
Speaker 7: the Bay of Pigs that no one has ever written
Speaker 7: about before. It shows why it really failed and why
Speaker 7: the United States did not learn from it. It also
Speaker 7: shows why other countries today are doing secret operations with
Speaker 7: more success. This is the book that puts what some
Speaker 7: want to deny into the light. In Denial, Secret Wars
Speaker 7: with Air Strikes and Tanks Larryhancock. For more information, go
Speaker 7: to Larry hyphen Handcock dot com. Pick up your copy
Speaker 7: of In Denial at Amazon dot com in digital or
Speaker 7: physical forces