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<v Speaker 1>Rick Rubin has been making headlines this week with a

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<v Speaker 1>flurry of activity that spans music, technology, and philosophy. The

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<v Speaker 1>most significant news comes from his latest book, The Way

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<v Speaker 1>of Code, The Timeless Art of Vibe Coding, an interactive

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<v Speaker 1>project created alongside the AI chatbot Claude. Ruben describes vibe

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<v Speaker 1>coding as the punk rock of coding, drawing a parallel

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<v Speaker 1>between giving AI directions in natural language and the rebellious

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<v Speaker 1>spirit of punk music. He told the story on the

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<v Speaker 1>Ben and Mark Show podcast, revealing that his curiosity about

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<v Speaker 1>vibe coding was first peaked when an old photo of

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<v Speaker 1>him went viral in a meme about the concept. According

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<v Speaker 1>to Consequence and ad of Fruit, Ruben sees this blend

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<v Speaker 1>of ancient philosophy. The book is a modern remix of

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<v Speaker 1>the Tao Tiching and state of the art technology as

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<v Speaker 1>a breakthrough moment, positing that AI powered creativity could redefine

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<v Speaker 1>how artists and coders approached their craft. Ruben's commentary on

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<v Speaker 1>AI has also been circular, lating widely on social media.

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<v Speaker 1>On June twentieth, he shared his nuanced take on AI's

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<v Speaker 1>limitations in the creative process, emphasizing what he sees as

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<v Speaker 1>its lack of genuine soul and intuition, an opinion that

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<v Speaker 1>has generated substantial discussion and thousands of likes on accounts

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<v Speaker 1>like Pigsan Plans and at DJ Lover's Club. These posts

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<v Speaker 1>show Ruben engaging directly with his fan base and the

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<v Speaker 1>broader music and tech communities, further cementing his status as

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<v Speaker 1>both an innovator and a thoughtful critic in the world

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<v Speaker 1>of music. Ruben's partnership with country sensation Tyler Childers is

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<v Speaker 1>turning heads. Multiple outlets, including Cat Country, The Beaumont Enterprise,

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<v Speaker 1>and Saving Country Music confirm that Ruben is producing Childers's

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<v Speaker 1>highly anticipated new album, Snipe Hunter, positioning it as one

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<v Speaker 1>of the most closely watched releases in the coming months.

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<v Speaker 1>RCA Records chairman Peter Edge has publicly praised the collaboration,

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<v Speaker 1>noting how Ruben's boundary pushing style is a perfect match

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<v Speaker 1>for Childers's independent approach. Childers himself has hinted at the

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<v Speaker 1>project in recent performances, fueling speculation and hype on social media,

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<v Speaker 1>especially with teasers suggesting that fan favorite Oneida may be

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<v Speaker 1>featured as a studio single. Meanwhile, there has been a

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<v Speaker 1>bit of lifestyle buzz too. Friends and collaborators have shared

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<v Speaker 1>glimpses of never Enough day at Ruben's iconic Laurel Canyon mansion,

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<v Speaker 1>a favorite locale for creative inspiration. According to recent posts

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<v Speaker 1>by Alexis Jade Gross, no dramatic controversies or scandals have emerged,

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<v Speaker 1>but the convergence of Ruben's literary, musical and digital ventures

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<v Speaker 1>is being widely covered and praised. If there's a headline

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<v Speaker 1>for Rick Ruben this week, it's that the legendary producer

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<v Speaker 1>continues to break new ground, taking his signature mix of

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<v Speaker 1>ancient wisdom and boundary pushing creativity into the age of

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<v Speaker 1>artificial intelligence. And that is it for today. Make sure

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<v Speaker 1>you hit the subscribe button and never miss an update

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<v Speaker 1>on Rick Reuben. Thanks for listening. This has been a

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