1 00:00:02,240 --> 00:00:22,679 Speaker 1: This is pet Life Radio. Let's Talk Pets. 2 00:00:22,719 --> 00:00:25,719 Speaker 2: Hello, pet levers, Welcome to Best Bets for Pets. I'm 3 00:00:25,760 --> 00:00:29,640 your show host, Michelle Fern. So you know how we 4 00:00:29,800 --> 00:00:33,280 have stuff like gatorid when we exercise, you know, things 5 00:00:33,320 --> 00:00:36,679 to get our body back after hard exercise. Well, what 6 00:00:36,719 --> 00:00:40,159 do we do for our dogs? They need something to write? Well, 7 00:00:40,280 --> 00:00:44,520 my guest today created a product that is amazing and 8 00:00:44,560 --> 00:00:46,880 this is for all of you hard working dogs and 9 00:00:47,359 --> 00:00:49,719 you know, even dogs that just need a little MP. 10 00:00:50,039 --> 00:00:51,000 We'll be right back. 11 00:00:53,679 --> 00:00:57,359 Speaker 3: Take a bite out of your competition. Advertise your business 12 00:00:57,399 --> 00:01:00,679 with an ad in pet Life Radio podcast and radio shows. 13 00:01:00,960 --> 00:01:03,640 There is no other pet related media that is as 14 00:01:03,759 --> 00:01:06,760 large and reaches more pet parents and pet lovers than 15 00:01:06,840 --> 00:01:10,760 pet Life Radio with over seven million monthly listeners. Pet 16 00:01:10,799 --> 00:01:14,879 Life Radio podcasts are available on all major podcast platforms, 17 00:01:15,079 --> 00:01:18,079 and our live radio stream goes out to over two 18 00:01:18,239 --> 00:01:22,920 hundred and fifty million subscribers on iHeartRadio, Odyssey, tune In, 19 00:01:23,120 --> 00:01:26,200 and other streaming apps. For more information on how you 20 00:01:26,359 --> 00:01:29,920 can advertise on the number one pet podcast and radio network, 21 00:01:30,040 --> 00:01:34,040 visit Petlife Radio dot com slash advertised today. 22 00:01:35,760 --> 00:01:47,640 Speaker 4: Let's Talk Pets on Petlifradio dot com. 23 00:01:47,920 --> 00:01:51,159 Speaker 2: Welcome back everyone. I'd like to welcome Kevin Fower. He 24 00:01:51,280 --> 00:01:52,799 is the founder of Berber. 25 00:01:53,040 --> 00:01:55,879 Speaker 5: Welcome Kevin, Thanks Michelle, thanks for having me today. 26 00:01:56,040 --> 00:01:59,400 Speaker 2: I'm so happy to have you on. So tell us 27 00:01:59,519 --> 00:02:03,200 a little old background, a little bit about what Ferber 28 00:02:03,799 --> 00:02:06,680 pet is and I know it's Ferber, but further pet 29 00:02:06,680 --> 00:02:09,280 dot com is your website, so what is Ferber? 30 00:02:09,759 --> 00:02:12,719 Speaker 5: Yeah, and thanks for the intro, Michelle. Gosh, one of 31 00:02:12,719 --> 00:02:15,919 the best I've had in a while. So ferver f 32 00:02:16,039 --> 00:02:18,960 you arevo R is for sure a play on the 33 00:02:18,960 --> 00:02:21,919 word just ferv, right, so like a further excitement for 34 00:02:22,000 --> 00:02:25,599 life energy, you know, living every day to the fullest. 35 00:02:25,800 --> 00:02:28,719 And it was really just sort of based around where 36 00:02:29,360 --> 00:02:32,159 we are a positively crazy pet family. And so I've 37 00:02:32,159 --> 00:02:35,360 grown up around dogs since I can remember, right since 38 00:02:35,400 --> 00:02:39,360 being knee high, and we're a very outdoors family. I 39 00:02:39,360 --> 00:02:42,280 have two sons, and for as long as we can remember, 40 00:02:42,319 --> 00:02:45,719 we have lived outdoors with our dogs, and whether that's 41 00:02:45,759 --> 00:02:50,039 you know, hiking, backcountry, camping, any place where we could 42 00:02:50,039 --> 00:02:52,360 take our dogs and join the great outdoors, they were 43 00:02:52,400 --> 00:02:55,400 with us by our sides. And so this concept of 44 00:02:55,439 --> 00:02:58,719 FERV was really a family passion project, like close to 45 00:02:58,800 --> 00:03:01,879 four years ago on that hike when the young are 46 00:03:01,879 --> 00:03:03,840 my two boys and I just you know, we're having 47 00:03:03,879 --> 00:03:06,680 a perfect little lunch break. It's a hot September and 48 00:03:06,800 --> 00:03:09,599 the Teton Mountains in Wyoming. We're looking down at our 49 00:03:09,639 --> 00:03:11,840 two Brittanys and we're saying, hey, like we're having this 50 00:03:11,879 --> 00:03:14,879 perfect drink and snack and we're just giving our dogs 51 00:03:14,919 --> 00:03:18,599 some water. And why it's two thousand and say twenty 52 00:03:18,759 --> 00:03:21,319 Why at twenty twenty, as you were saying, is there 53 00:03:21,319 --> 00:03:24,879 really no equivalent of a gatorade for dogs out there? 54 00:03:24,960 --> 00:03:27,560 When you're working? Dogs are hot, but you know they 55 00:03:27,599 --> 00:03:29,960 need nutrition and it's not the right time to give 56 00:03:30,000 --> 00:03:33,080 them food or kibble or really a solid treat, Like 57 00:03:33,120 --> 00:03:35,599 why is there not an alternative in the market? And 58 00:03:35,639 --> 00:03:39,560 that that idea that hike led us to start further. 59 00:03:39,960 --> 00:03:43,879 Speaker 2: Always the best products and most innovative products I think 60 00:03:44,199 --> 00:03:47,719 that begin with a need. It's like why isn't this made? 61 00:03:47,759 --> 00:03:49,840 Why isn't this made? Well, I'm just gonna. 62 00:03:49,599 --> 00:03:51,680 Speaker 5: Make it, you know, you know, so again like being 63 00:03:51,680 --> 00:03:54,439 around dogs and being outdoors, like we've seen products come 64 00:03:54,479 --> 00:03:57,280 and go over time, like we've seen powders come and 65 00:03:57,280 --> 00:04:01,240 go over time. That never stayed. We've seen some gels 66 00:04:01,280 --> 00:04:02,960 that have kind of come and gone over time. And 67 00:04:03,000 --> 00:04:07,759 so not a brand, not an approach like simplicity in formula, 68 00:04:08,080 --> 00:04:11,360 but knowing it's delivering, you know, a punch for your 69 00:04:11,439 --> 00:04:14,680 dogs for nutritional value that has stayed. And so to 70 00:04:14,719 --> 00:04:16,720 your point, like we thought there was a really big 71 00:04:16,759 --> 00:04:19,319 gap a need in the market and we wanted to 72 00:04:19,360 --> 00:04:22,199 do something different than than what we had seen taking 73 00:04:22,240 --> 00:04:23,000 place in the past. 74 00:04:23,360 --> 00:04:25,399 Speaker 2: Now Fervor is a liquid. 75 00:04:25,279 --> 00:04:28,600 Speaker 5: Yeah, and so we are a liquid we are we 76 00:04:28,639 --> 00:04:31,319 are in the category of bone broth. But Michelle, we 77 00:04:31,319 --> 00:04:33,680 couldn't be any more different than to the traditional pet 78 00:04:33,720 --> 00:04:35,879 bone Bros. Out there on the market, right we are 79 00:04:36,199 --> 00:04:37,920 We're not an apple on an orange. I often say 80 00:04:37,920 --> 00:04:40,160 like we're an apple in a watermelon. Like so take 81 00:04:40,160 --> 00:04:43,079 a look at the label of most box bone Bros. 82 00:04:43,120 --> 00:04:45,959 And and Michelle, we also like we lucked out over 83 00:04:45,959 --> 00:04:48,759 the last four years from that hike to and we've 84 00:04:48,759 --> 00:04:50,279 been in the market now two years. We just had 85 00:04:50,279 --> 00:04:52,519 our two year anniversary, So maybe I'll focus on the 86 00:04:52,639 --> 00:04:56,879 last two years. Like we couldn't have predicted that some 87 00:04:56,959 --> 00:04:59,879 of the leading brands that are just your traditional bi 88 00:05:00,000 --> 00:05:03,480 bone broth for pets what they would have been doing 89 00:05:03,600 --> 00:05:05,839 as we are creating a first of a kind product. 90 00:05:05,920 --> 00:05:10,560 So most box bone broths now are anywhere from ninety 91 00:05:10,680 --> 00:05:14,360 seven to ninety nine percent water. And at some point, gosh, 92 00:05:14,360 --> 00:05:17,519 if there was like a regulatory or a governing body, 93 00:05:17,879 --> 00:05:21,879 wouldn't you just force those brands to say what it is. 94 00:05:21,959 --> 00:05:27,680 It's flavored water. It's not bone broth that has nutritional 95 00:05:27,759 --> 00:05:32,160 density that's delivering anything for your pups. And so our 96 00:05:32,240 --> 00:05:35,360 view was we were a big believer in bone broth 97 00:05:35,439 --> 00:05:38,079 and what it could do if it was dense enough, 98 00:05:38,240 --> 00:05:39,879 dense enough for your dogs. And so if you look 99 00:05:39,920 --> 00:05:41,920 at our bone broth, it looks a little bit more 100 00:05:42,000 --> 00:05:45,120 like a gosh, like a caramel sauce. And so you 101 00:05:45,160 --> 00:05:47,519 get to squeeze it out of our bottles. And if 102 00:05:47,560 --> 00:05:50,839 you have raw food moist food already like people are 103 00:05:50,920 --> 00:05:53,839 drizzling it on their on their food at meal time, 104 00:05:54,319 --> 00:05:57,199 we really suggest if you have kibble or dehydrated foods 105 00:05:57,199 --> 00:05:58,879 to add some water out of it to make a 106 00:05:58,959 --> 00:06:02,759 gravy like the trend towards moisture at mual time. And 107 00:06:02,800 --> 00:06:05,519 then we also, as you were saying for active sporting, 108 00:06:05,639 --> 00:06:09,000 just like working dogs. Dogs in service. We have a 109 00:06:09,040 --> 00:06:13,040 big portion of our customer base, our community that's using 110 00:06:13,040 --> 00:06:15,879 it as a gatorade, and they're taking two or three 111 00:06:15,920 --> 00:06:19,800 tablespoons of that caramel sauce, that thicker product, and they 112 00:06:19,839 --> 00:06:22,279 are putting it like in a one liter squeeze bottle, 113 00:06:22,360 --> 00:06:24,879 your typical squeeze bottle and mixing it with some water. 114 00:06:25,279 --> 00:06:27,800 And then they have this like hydration on the go 115 00:06:28,079 --> 00:06:31,920 formula and so hydrating their dogs before activities and then 116 00:06:32,000 --> 00:06:35,759 hydrating their dogs after activities. It's it's funny, like all 117 00:06:35,800 --> 00:06:38,360 the signs that you read about sort of the human 118 00:06:38,439 --> 00:06:40,839 system and the importance of getting hydration right and the 119 00:06:40,920 --> 00:06:45,800 right nutrients right, we are so close in connection the 120 00:06:45,920 --> 00:06:48,680 genetic profile as well as I'll try it to get 121 00:06:48,720 --> 00:06:51,800 too fancy, Michelle, but like how we synthesize proteins and 122 00:06:51,839 --> 00:06:55,040 other nutrients, we are so similar to dogs. So those 123 00:06:55,120 --> 00:06:57,560 reports and the analysis that we've been seeing for the 124 00:06:57,560 --> 00:07:00,800 benefit for our human body over the last several decades, 125 00:07:00,920 --> 00:07:03,519 we learned so much for that for like how we 126 00:07:03,519 --> 00:07:08,319 should be thinking about delivering nutrition, nutrition through hydration for 127 00:07:08,480 --> 00:07:11,879 our pups. And that's what we've done with with Fervor. 128 00:07:12,120 --> 00:07:16,399 Speaker 2: Great explanation, and we've gotten into a lot of science 129 00:07:16,439 --> 00:07:20,959 on this program, so not a problem. But you've mentioned 130 00:07:21,000 --> 00:07:24,000 something about other bone broths that are on the market, 131 00:07:24,519 --> 00:07:28,920 So your product is not just for taste. It has 132 00:07:29,000 --> 00:07:32,519 a purpose. So you are giving your dog's bone broth 133 00:07:32,800 --> 00:07:36,360 for health reasons, right, If you're looking at a bone 134 00:07:36,360 --> 00:07:40,120 broth that's mostly water flavored water, doesn't that kind of 135 00:07:40,160 --> 00:07:42,839 defeat the purpose of it. I mean, I know for 136 00:07:43,000 --> 00:07:46,600 some I don't like full disclosure, I don't really like Gatorade, 137 00:07:46,639 --> 00:07:49,839 but I've had some medical situations. You know, we all 138 00:07:49,839 --> 00:07:52,040 have medical things where you have surgery, they want you 139 00:07:52,120 --> 00:07:54,759 to drink Gatorade and I didn't pick the right flavor. 140 00:07:54,839 --> 00:07:57,639 But I'm not a big fan, but it's important too. 141 00:07:58,000 --> 00:08:01,360 And then for athletes that you know, are hardcore. I 142 00:08:01,560 --> 00:08:03,519 just go to the gym several times a week, so 143 00:08:03,519 --> 00:08:05,680 I'm not that hardcore. But if athletes that are hardcore, 144 00:08:05,720 --> 00:08:08,480 you need to, you know, put back certain nutrients. So 145 00:08:08,480 --> 00:08:11,399 if I took water instead of that, that would be 146 00:08:11,720 --> 00:08:13,160 detrimental to my health. 147 00:08:13,439 --> 00:08:16,439 Speaker 5: Yeah, So I don't want to say detrimental, but it's 148 00:08:16,439 --> 00:08:19,000 only like helping some portion. 149 00:08:18,920 --> 00:08:21,120 Speaker 2: Right, Right, You're just hydrating of what. 150 00:08:21,040 --> 00:08:24,199 Speaker 5: You're missing, yes, right, and so it's not giving you 151 00:08:24,480 --> 00:08:27,399 any replenishment on the nutrients side, and maybe helping your 152 00:08:27,439 --> 00:08:30,519 body if for whatever reason you may truly be dehydrated 153 00:08:30,600 --> 00:08:33,759 in need right, need to get water back into your body, 154 00:08:33,799 --> 00:08:36,279 but it's not helping you recharge in other ways that 155 00:08:36,399 --> 00:08:40,559 nutrients can. And you are absolutely right. So like the 156 00:08:40,639 --> 00:08:44,000 current box bone bross on the market, they will be 157 00:08:44,200 --> 00:08:47,679 adding some moisture for meal time, and there's a benefit 158 00:08:47,799 --> 00:08:51,120 for just maybe adding moisture at meal time. And they're 159 00:08:51,200 --> 00:08:52,960 to your point as well, Michelle, there might be a 160 00:08:53,000 --> 00:08:55,080 benefit of that palatability that a little bit of that 161 00:08:55,120 --> 00:08:57,039 beef taste or a little bit of the chicken taste, 162 00:08:57,120 --> 00:08:59,600 or a little bit of that salt profile. So maybe 163 00:08:59,600 --> 00:09:02,679 you're you're picky or a finicky eater if you add 164 00:09:02,720 --> 00:09:05,080 a little bit of that traditional box bone broth, like, oh, 165 00:09:05,360 --> 00:09:07,759 they maybe re engage a little bit more at meal time, 166 00:09:08,200 --> 00:09:11,200 but ours is so much more beyond that. And I 167 00:09:12,080 --> 00:09:14,320 find like for the typical consumer, if they feel like 168 00:09:14,360 --> 00:09:17,519 I'm just like, it can't be that much different. And 169 00:09:17,600 --> 00:09:21,879 so I feel like in twenty twenty five, most people 170 00:09:22,320 --> 00:09:26,240 understand what protein is, and so it's the top of 171 00:09:26,559 --> 00:09:30,639 any pet food, right that guaranteed analysis is the protein 172 00:09:30,759 --> 00:09:33,840 is the first item on the list. And so I 173 00:09:33,960 --> 00:09:36,960 just say, like, don't read any other ingredient on my 174 00:09:37,159 --> 00:09:41,039 packaging versus traditional boxbone broth other than just the first ingredient. 175 00:09:41,559 --> 00:09:45,360 And so percentage inclusion of our protein and our product 176 00:09:45,840 --> 00:09:49,000 is right around thirty percent, and we're working on some 177 00:09:49,000 --> 00:09:51,399 new formulas that could even be pushing that up even 178 00:09:51,399 --> 00:09:55,360 closer to forty percent. And most typical box bone broths 179 00:09:55,399 --> 00:09:58,480 are like a half a one percent to maybe two percent. 180 00:09:59,120 --> 00:10:01,720 So that's why I a lot of our marketing or 181 00:10:01,759 --> 00:10:05,720 messaging is just like we're thirty times more nutritionally dense 182 00:10:05,840 --> 00:10:09,360 almost in every nutritional category. So just like, if you're 183 00:10:09,399 --> 00:10:11,799 believer in bone broth and what it might be providing 184 00:10:11,799 --> 00:10:14,720 your pops, just pause for a second, look at that 185 00:10:14,799 --> 00:10:17,679 label and just give us permission to talk to you, Like, 186 00:10:18,000 --> 00:10:20,720 please look at this video and like learn all the 187 00:10:20,840 --> 00:10:24,240 nutritional benefits that our product could be providing. And you 188 00:10:24,320 --> 00:10:27,840 nailed it. Like, so there's proteins, and behind the proteins, 189 00:10:27,840 --> 00:10:31,000 the number one protein is collagen in bone broth, and 190 00:10:31,039 --> 00:10:33,320 like all the great things collagen can be doing for 191 00:10:33,559 --> 00:10:37,960 skin and coat care and GI track care. If you 192 00:10:38,039 --> 00:10:40,679 have a lot of protein, our products have all the 193 00:10:40,759 --> 00:10:44,159 ten essential amino acids. In the amino acids that you 194 00:10:44,240 --> 00:10:46,639 can only get the ten essentials which you can only 195 00:10:46,679 --> 00:10:49,879 get from food or helping your dog in so many 196 00:10:49,879 --> 00:10:52,320 different ways. And then a lot of people don't even know, 197 00:10:52,399 --> 00:10:55,559 like naturally occurring bone broths have really cool things like 198 00:10:55,799 --> 00:11:01,000 chondroiden and glucosamine, things that pet parents spend a lot 199 00:11:01,039 --> 00:11:04,519 of money on for those supplements, like the medicines for 200 00:11:04,559 --> 00:11:07,279 their dogs, and you can get them in these naturally 201 00:11:07,320 --> 00:11:12,120 occurring products. So our human grade limited ingredient naturally occurring products. 202 00:11:12,159 --> 00:11:15,080 And I was talking to a to just one of 203 00:11:15,120 --> 00:11:18,679 our favorite pet stores the other day and and they said, hey, like, 204 00:11:18,919 --> 00:11:20,639 we think that you might even be missing some of 205 00:11:20,679 --> 00:11:23,279 your messaging, did you know, like in our so in 206 00:11:23,320 --> 00:11:25,840 our products. This was a pet store owner saying, Hey, 207 00:11:25,879 --> 00:11:28,679 in your and your mobility product, which is I can 208 00:11:28,679 --> 00:11:30,200 talk to you about that. It's one of our fastest 209 00:11:30,200 --> 00:11:33,000 growing products, our beef bone broth, and we added some 210 00:11:33,000 --> 00:11:35,600 some cool things to it. And he's just like the 211 00:11:35,679 --> 00:11:41,159 typical soft two for glucosamine in the market has about 212 00:11:41,320 --> 00:11:46,039 like five hundred, five hundred milligrams. Maybe maybe if you 213 00:11:46,440 --> 00:11:49,399 are adding two of those, right, it's a thousand milligrams, 214 00:11:49,440 --> 00:11:52,360 it's it's one gram. He's like, you're per serving for 215 00:11:52,440 --> 00:11:56,000 your mobility is already at four grams. He's just like, 216 00:11:56,159 --> 00:12:00,440 there's so much nutritional density in your product that for 217 00:12:00,519 --> 00:12:03,240 that pet owner that could be looking for hip and 218 00:12:03,360 --> 00:12:07,919 joint issues, skin and coat issues, GI track issues like 219 00:12:08,080 --> 00:12:12,440 those ten essential aminos, like this really unique, all natural 220 00:12:12,440 --> 00:12:14,720 product that can help your dog out in so many 221 00:12:14,799 --> 00:12:15,600 neat ways. 222 00:12:16,039 --> 00:12:18,120 Speaker 2: You know, you're leading right to what I was going 223 00:12:18,200 --> 00:12:21,600 to ask you about. Besides, because we talked earlier about 224 00:12:21,639 --> 00:12:24,200 you know, for active dogs and so forth, and you 225 00:12:24,960 --> 00:12:27,919 just been talking about the joint mobility and everything that's 226 00:12:27,919 --> 00:12:32,039 there can further be a great product for dogs that 227 00:12:32,080 --> 00:12:37,559 are in recovery from surgery or you already mentioned mobility 228 00:12:37,600 --> 00:12:39,679 and joint issues, so I know for that, But what 229 00:12:39,759 --> 00:12:43,759 about dogs recovering from surgery or any sort of I 230 00:12:43,799 --> 00:12:45,399 guess it would be surgery. I mean I can't think 231 00:12:45,440 --> 00:12:48,639 of any dog, Yeah, an accident that would be surgery, 232 00:12:48,639 --> 00:12:51,840 you know, anything that's unfortunate that they need a little 233 00:12:51,879 --> 00:12:56,360 something to recover from. Yeah, not of that you could tell, yeah, 234 00:12:56,399 --> 00:12:57,080 you know what I mean. 235 00:12:57,960 --> 00:13:01,480 Speaker 5: Well, I'd say, like, what of my Vegas Ambassadors. This 236 00:13:01,519 --> 00:13:04,759 is a group of people out in Wyoming Search and 237 00:13:04,799 --> 00:13:08,039 Rescue Avalanche Dog Team and they've been using my product 238 00:13:08,039 --> 00:13:10,480 now for about eighteen months. And so quick a quick 239 00:13:10,519 --> 00:13:12,960 shout out to the Grand Target Avalanche Dog Team about 240 00:13:13,000 --> 00:13:17,840 about twelve crazy pet parents who are amazing skiers and 241 00:13:18,000 --> 00:13:20,840 their companions at their side making sure that when people 242 00:13:20,879 --> 00:13:24,240 get right get in trouble, they've got dogs helping them 243 00:13:24,320 --> 00:13:28,559 find them. And so one of their handlers, Casey, and 244 00:13:28,559 --> 00:13:31,120 their dog Mico, And this is such a great examples 245 00:13:31,279 --> 00:13:35,519 like dogs are so intuitive right when they aren't feeling well, right, 246 00:13:35,600 --> 00:13:39,440 and whether that's like an obvious internal ailment or you 247 00:13:39,480 --> 00:13:43,519 know that hip and joint issues not making them happy right, 248 00:13:43,840 --> 00:13:46,679 And so we often talk to vets, and we also 249 00:13:46,759 --> 00:13:49,279 talked to Casey and his dog Mico. He noticed really 250 00:13:49,360 --> 00:13:52,600 quickly this tail off and just appetite, right, the dog's 251 00:13:52,600 --> 00:13:55,000 not feeling well, doesn't know why it's not feeling well, 252 00:13:55,320 --> 00:13:58,000 and just like just eagerness to kind of show up 253 00:13:58,000 --> 00:14:00,159 at meal time and actually have a clean bowl. So 254 00:14:00,240 --> 00:14:03,840 Casey and Miko ultimately Miko was diagnosed with stomach and 255 00:14:03,879 --> 00:14:09,159 I think potentially rectal cancer, a beautiful midlife yellow lab 256 00:14:09,600 --> 00:14:13,360 and so Casey used our bone broth as that palate 257 00:14:13,519 --> 00:14:16,200 enhancer to make sure that he was getting that clean 258 00:14:16,240 --> 00:14:19,679 bowl of food done prior to surgery. And then again 259 00:14:19,799 --> 00:14:22,960 all the really great amino acids, if you think about it, 260 00:14:22,960 --> 00:14:24,919 that are kind of helping the dog in so many 261 00:14:24,919 --> 00:14:29,559 different ways internally and externally. And then also it was 262 00:14:29,919 --> 00:14:33,840 post recovery as well in this program. And so there's 263 00:14:33,879 --> 00:14:37,080 a video on our Instagram with Casey and Miko talking 264 00:14:37,120 --> 00:14:40,519 about like it was an essential component of the diet regimen, 265 00:14:40,679 --> 00:14:43,879 just helping a dog manage making sure that they were 266 00:14:43,879 --> 00:14:47,840 getting nutrition at meal time pre and post surgery. And 267 00:14:48,000 --> 00:14:49,720 is you know anyone that's gone through a dog it's 268 00:14:49,720 --> 00:14:51,559 been sick. Sometimes they just they never want to think 269 00:14:51,559 --> 00:14:54,399 about solid food. So if they're going to drink something, 270 00:14:54,879 --> 00:14:57,399 and knowing that they're drinking something other than just water, 271 00:14:57,879 --> 00:14:58,679 I hate gi. 272 00:14:58,759 --> 00:15:01,320 Speaker 2: We got to take a break, mid So we're gonna 273 00:15:01,360 --> 00:15:06,360 take a break real quick and then we'll get right back. Mollie, 274 00:15:06,679 --> 00:15:10,960 here's your dinner, Zeuce. That's not your food. 275 00:15:11,120 --> 00:15:15,120 Speaker 6: Don't let that happen to your precious cat. Elevate your 276 00:15:15,159 --> 00:15:18,360 cat's eating experience with the cat tree tray. The cat 277 00:15:18,399 --> 00:15:21,159 Tree tray keeps your cat's food off the floor and 278 00:15:21,320 --> 00:15:25,360 conveniently located on the cat tree. It's the perfect way 279 00:15:25,399 --> 00:15:28,799 to eat. It's a beautiful wrought iron tray that easily 280 00:15:28,840 --> 00:15:31,879 attaches to your cat tree and keeps dogs and other 281 00:15:31,960 --> 00:15:35,960 gritters out of your cat's dish. A musk from multi pethouseholds. 282 00:15:36,200 --> 00:15:38,519 There's a six inch tray for large bowls and a 283 00:15:38,559 --> 00:15:42,519 four inch tray for smaller bulls. Purchase your cat tree 284 00:15:42,559 --> 00:15:46,600 trade today, Go right now to cattreetray dot com. That's 285 00:15:46,679 --> 00:15:50,759 cattreetray dot com. C A T t R E E 286 00:15:51,120 --> 00:15:51,600 t r. 287 00:15:51,679 --> 00:16:00,080 Speaker 1: A y dot com. Let's talk, Let's dunk pet headline. 288 00:16:00,639 --> 00:16:11,480 Speaker 7: At Life radio dot com. 289 00:16:11,960 --> 00:16:15,159 Speaker 2: Welcome back everyone. We're talking to Kevin Bauer. He's the 290 00:16:15,240 --> 00:16:19,039 founder of Berber. So Kevin, please continue. So you're talking 291 00:16:19,080 --> 00:16:22,200 about how well Ferber can do for your pet when 292 00:16:22,240 --> 00:16:25,720 they're in recovery, when they're not able to maybe for 293 00:16:25,759 --> 00:16:27,639 some reason, they're appetites not there. 294 00:16:27,879 --> 00:16:29,759 Speaker 5: Yeah, and so I'll just finish on and again, I 295 00:16:30,159 --> 00:16:32,840 always I'm cautious of getting too scientific. But what I 296 00:16:32,879 --> 00:16:35,000 love this analogy works with me all the time. That 297 00:16:35,080 --> 00:16:37,799 was a story about Miko and Casey and Casey using 298 00:16:37,840 --> 00:16:40,960 for verbonebro to help Nico pre and post surgery, and 299 00:16:41,360 --> 00:16:43,559 by the way, he's fully recovered and he is on 300 00:16:43,600 --> 00:16:48,120 the slopes this season and soundphone surgery and a great outcome. 301 00:16:48,480 --> 00:16:50,720 So when you go into a hospital and you're sick, 302 00:16:50,919 --> 00:16:53,240 and you were just talking about sometimes in life when 303 00:16:53,240 --> 00:16:56,200 the doctor's just recommending you know that electrolyte fluid, whether 304 00:16:56,200 --> 00:16:58,240 it's Gator eight or not, if you have ever been 305 00:16:58,279 --> 00:17:03,360 given an IV bag that is packed with essential amino 306 00:17:03,440 --> 00:17:08,000 acids for your body. And what I love with this comparison, 307 00:17:08,200 --> 00:17:11,519 think about bone broth when it's done right, it's packing 308 00:17:11,559 --> 00:17:15,519 those ten essential amino acids that your dog needs as 309 00:17:15,559 --> 00:17:19,240 if like you're giving them a drip IV line. You 310 00:17:19,279 --> 00:17:21,720 don't get it when your solution is it ninety nine 311 00:17:21,759 --> 00:17:24,799 percent water, but you get it with fervor because it's 312 00:17:24,799 --> 00:17:28,079 so concentrated. Then you get to dial up or dial 313 00:17:28,160 --> 00:17:31,359 down how much dilution, how much water you want to give. 314 00:17:32,000 --> 00:17:34,920 And my last thing I'll say, Michelle, is like historically 315 00:17:35,039 --> 00:17:38,319 vets would be giving bone broth to end of term, 316 00:17:38,799 --> 00:17:41,680 end of life dogs that have really kind of shut down, 317 00:17:41,799 --> 00:17:44,160 and it was like the only way to get nutrition 318 00:17:44,440 --> 00:17:47,480 into their system bowls of bone broth. When I'm finally 319 00:17:47,480 --> 00:17:49,480 starting to be having a chance to talk to the 320 00:17:49,559 --> 00:17:52,480 vet community at our two year anniversary and starting to 321 00:17:52,519 --> 00:17:56,000 go to some of the conventions, we're trying to give 322 00:17:56,039 --> 00:17:59,160 that community, which is super educated on the benefits of 323 00:17:59,279 --> 00:18:02,359 bone broth, trying to say, here's an alternative that is 324 00:18:02,519 --> 00:18:06,000 really driving nutritional density in a way that their traditional 325 00:18:06,079 --> 00:18:09,519 options were just never there. And so whether it's you know, 326 00:18:09,559 --> 00:18:12,920 the dog that has the short term stomach ailment, whether 327 00:18:12,960 --> 00:18:15,279 it's the dog whether it's old or young that might 328 00:18:15,279 --> 00:18:18,079 be going through like that hip and joint or that 329 00:18:18,519 --> 00:18:22,559 muscle ache issue, or that late stage dog like bone broth, 330 00:18:22,720 --> 00:18:26,279 is that additive support at meal time, or is that 331 00:18:26,400 --> 00:18:30,319 hydration drink can help dogs of all ages, shapes, and 332 00:18:30,319 --> 00:18:33,279 sizes in different ways. And that's why our community has 333 00:18:33,279 --> 00:18:35,000 just been exploding the last couple of years. 334 00:18:35,640 --> 00:18:38,680 Speaker 2: Well, I'm so happy for you. You know, anything that 335 00:18:38,759 --> 00:18:43,119 you can give your dog to make your dog more comfortable, healthier, 336 00:18:43,720 --> 00:18:47,960 live longer, is that's it for me. That's wonderful. But 337 00:18:48,200 --> 00:18:51,119 let's let me ask this because this question always comes up. 338 00:18:51,599 --> 00:18:56,319 I always get emails about this safety. So it's bone broth, 339 00:18:56,640 --> 00:18:59,519 it's safe. But would there ever be a situation to 340 00:18:59,559 --> 00:19:02,440 where if dogs have certain allergies. Of course you should 341 00:19:02,440 --> 00:19:04,480 always check with your veat better, there would there ever 342 00:19:04,519 --> 00:19:09,200 be situations where it would not be safe for your dog? 343 00:19:09,559 --> 00:19:12,319 Speaker 5: Yeah, So the one thing which I think is one 344 00:19:12,319 --> 00:19:14,400 of the most interesting things about my product, but I 345 00:19:14,440 --> 00:19:17,880 do answer the most emails about it. So my product 346 00:19:17,960 --> 00:19:21,640 is in this upside down like barbecue sauce bottle or 347 00:19:21,720 --> 00:19:24,839 ketchup bottle. Right, it's fun to squeeze. You get to 348 00:19:24,839 --> 00:19:27,880 write their dog's names or initials or a smiley face. Right, 349 00:19:27,920 --> 00:19:30,119 you get to have fun at meal time or when 350 00:19:30,160 --> 00:19:32,720 you're making the drink out of it. And one thing 351 00:19:32,759 --> 00:19:35,519 that I would I would always caution her for the community. 352 00:19:35,839 --> 00:19:38,480 I'll make fun of guys. I'm a guy. Sometimes we 353 00:19:38,559 --> 00:19:40,640 lose track when we're squeezing and we just don't know 354 00:19:40,680 --> 00:19:43,880 the difference between it and a teaspoon and a tablespoon. 355 00:19:44,279 --> 00:19:46,519 And I'll make fun of guys generally don't know that 356 00:19:46,559 --> 00:19:49,680 there's three teaspoons in a tablespoon, and so you just 357 00:19:49,720 --> 00:19:53,400 get in the enjoyment of the ease of like having 358 00:19:53,480 --> 00:19:57,279 fun that experience with your dog and just interacting with them. 359 00:19:57,319 --> 00:20:00,799 And so if I ever get an email Michelle saying, hey, 360 00:20:01,200 --> 00:20:03,440 my dog's stomach seemed like it was upset or they 361 00:20:03,440 --> 00:20:06,519 maybe had the runs, I just quickly asked, like, how 362 00:20:06,519 --> 00:20:09,279 did you dose it? Can I see a video? Because 363 00:20:09,279 --> 00:20:12,160 if you're doing bone broth the right way, it's one 364 00:20:12,160 --> 00:20:14,240 of the best things for your dog's gut. It has 365 00:20:14,279 --> 00:20:16,759 so many natural benefits for just the gi tracks and 366 00:20:16,799 --> 00:20:20,200 your pups, and so if you are overdosing one, if 367 00:20:20,200 --> 00:20:23,240 you're overdosing, I did have a great customer and still 368 00:20:23,279 --> 00:20:26,720 an existing customer, but you know, a little twelve pound 369 00:20:26,759 --> 00:20:30,000 dog and she shows me the video at the bottle, 370 00:20:31,279 --> 00:20:34,000 it was at least two or three tablespoons, and that 371 00:20:34,039 --> 00:20:36,599 little pup should have been getting a teaspoon or two. 372 00:20:36,599 --> 00:20:39,720 So it's like six times the dosing, right wow. And 373 00:20:39,920 --> 00:20:41,880 so you know, once we strained it out, once we 374 00:20:41,960 --> 00:20:44,160 kind of walked through the dosing which is on the 375 00:20:44,200 --> 00:20:46,599 back of every bottle, you know, everything worked out. But 376 00:20:46,640 --> 00:20:49,039 I'd say that's the number one thing if I ever 377 00:20:49,319 --> 00:20:52,000 hear from our community. Hey, my dog's having some some 378 00:20:52,039 --> 00:20:54,400 stomach issues or gut issues. I just like, hey, can 379 00:20:54,400 --> 00:20:56,480 we look back at dosing, like what's the size of 380 00:20:56,519 --> 00:20:58,839 your dog, breed of your dog? Are we mixing it 381 00:20:58,839 --> 00:21:00,960 with some water? Are you sure that you really put 382 00:21:00,960 --> 00:21:05,039 a tablespoon in versus three tablespoons? But it shouldn't be 383 00:21:05,160 --> 00:21:08,759 any different, for we use concentrated formulas in so many 384 00:21:08,759 --> 00:21:10,519 different uses in our life. 385 00:21:10,839 --> 00:21:13,400 Speaker 2: I mean, just make a comment so you have the 386 00:21:13,440 --> 00:21:16,200 information on the back of the bottle. It just means 387 00:21:16,200 --> 00:21:18,839 there's a lot of people like me that don't always 388 00:21:18,920 --> 00:21:22,720 read everything and just decide. You know. I know you 389 00:21:22,759 --> 00:21:25,440 said guys, but you know, guy, it's not only guys. 390 00:21:25,799 --> 00:21:28,799 Just go ahead and play around and before you know it, 391 00:21:29,039 --> 00:21:30,839 you know, ooh that's a lot. 392 00:21:31,400 --> 00:21:34,680 Speaker 5: Yes, yes, it is right. We do have instructions and 393 00:21:34,720 --> 00:21:36,480 we've got an email. 394 00:21:36,279 --> 00:21:40,440 Speaker 2: Or read instructions that means how much Ikia furniture I 395 00:21:40,559 --> 00:21:44,799 put together backwards? I mean, so, yes, Eric got a 396 00:21:44,839 --> 00:21:47,240 good thing. You should read the instructions and you should 397 00:21:47,279 --> 00:21:51,480 check dosage. It's funny people don't always realize how small 398 00:21:52,079 --> 00:21:54,200 their dogs are. They know the large ones, but they 399 00:21:54,200 --> 00:21:56,160 don't realize the small ones. 400 00:21:56,400 --> 00:21:58,279 Speaker 5: No, No, you're absolutely right. 401 00:21:58,640 --> 00:22:00,960 Speaker 2: So one more thing, are you coming out with something 402 00:22:01,000 --> 00:22:01,559 for cats? 403 00:22:02,000 --> 00:22:02,079 Speaker 4: No? 404 00:22:02,480 --> 00:22:04,599 Speaker 5: The easy answer is no anytime soon. 405 00:22:04,839 --> 00:22:05,839 Speaker 2: Can cats have this? 406 00:22:06,359 --> 00:22:08,759 Speaker 5: Yes? I want to do it. We are a small 407 00:22:08,799 --> 00:22:11,400 family business. We need to grow up a little bit 408 00:22:11,400 --> 00:22:14,960 more this year, fingers crossed. I would love to find 409 00:22:15,000 --> 00:22:18,160 myself starting to enter into the cat market in twenty 410 00:22:18,279 --> 00:22:22,160 and twenty six. But to your point, cats can absolutely 411 00:22:22,599 --> 00:22:27,279 have this. This is veterinary designed from inception, but star 412 00:22:27,480 --> 00:22:31,759 like big Star asterisk exclamation point right. Most cats aren't 413 00:22:31,920 --> 00:22:35,119 thirty pounds in greater right. Our average dog size for 414 00:22:35,240 --> 00:22:37,759 our dosing is twenty five to thirty pounds. So the 415 00:22:38,000 --> 00:22:43,160 importance again of just understanding that you're mixing right, mixing 416 00:22:43,200 --> 00:22:45,680 it the right way for your cat's size. 417 00:22:45,880 --> 00:22:49,200 Speaker 2: Okay, so furber is not a food product, and most 418 00:22:49,240 --> 00:22:51,759 of the time but people might perceive it as a 419 00:22:51,759 --> 00:22:55,759 food product. It's a nutritional supplement, as I understand, So 420 00:22:56,079 --> 00:22:58,960 do you need to transition to it at all like 421 00:22:59,039 --> 00:23:00,319 you would food? 422 00:23:00,640 --> 00:23:02,680 Speaker 5: So when people do ask us that question, like I 423 00:23:02,720 --> 00:23:05,599 think with any even with people ask me about this 424 00:23:05,640 --> 00:23:08,000 like the soft choose that are trying to provide, right 425 00:23:08,079 --> 00:23:11,240 that nutritional benefit, like you know, easing into like a 426 00:23:11,279 --> 00:23:15,640 soft to regimen. This is you know, from a af 427 00:23:15,720 --> 00:23:19,039 COST standard. It's interesting, which is the governing body right 428 00:23:19,119 --> 00:23:22,799 for food products and pet They do view bone broth 429 00:23:23,079 --> 00:23:29,599 as a food product, not as a dosage or supplement product. 430 00:23:29,799 --> 00:23:32,079 And if you look at everything that's in bone broth, 431 00:23:32,160 --> 00:23:35,920 like the entire food pyramid, right the water, the bottom 432 00:23:36,000 --> 00:23:40,119 rung than proteins, fat, carbs, vitamins, minerals going up like 433 00:23:40,400 --> 00:23:43,319 bone broth has all that in it. And because of that, 434 00:23:43,359 --> 00:23:46,720 I think I understand afco's perspective. It's a if done right, 435 00:23:47,359 --> 00:23:50,359 it's an entire pyramid of a food product for your pet. 436 00:23:50,599 --> 00:23:54,039 And so we have generally kind of fallen in line. Then, 437 00:23:54,119 --> 00:23:56,319 so you don't need to spend two weeks, but spend 438 00:23:56,319 --> 00:23:59,440 that week of incrementally ramping up the dosing. You know 439 00:23:59,480 --> 00:24:02,079 that you've got a thirty pound dog, the right dosing 440 00:24:02,160 --> 00:24:04,720 is one tablespoon. In that case, I'd probably start just 441 00:24:04,759 --> 00:24:06,440 with a half a tablespoon for a few days and 442 00:24:06,440 --> 00:24:08,480 then moved to the full tablespoon at the second half 443 00:24:08,480 --> 00:24:11,279 of the week. It's not anything more prolonged than that. 444 00:24:11,559 --> 00:24:15,559 And again, anytime I will hear back from folks on it. 445 00:24:15,599 --> 00:24:19,000 If there's again that gut issue, generally it's from overdosing 446 00:24:19,279 --> 00:24:21,599 not taking the time to blend in that first week. 447 00:24:22,000 --> 00:24:24,880 Speaker 2: That makes a lot of sense. Now Fur Group also 448 00:24:25,000 --> 00:24:28,640 does some wonderful giving back to the canine community. Can 449 00:24:28,680 --> 00:24:29,839 you share that with us? 450 00:24:30,079 --> 00:24:32,720 Speaker 5: Yeah, So that's on our small bottle. So when you 451 00:24:32,759 --> 00:24:35,319 guys go to find this hopefully your community, we have 452 00:24:35,519 --> 00:24:37,319 just rolled out a new label that we couldn't be 453 00:24:37,319 --> 00:24:39,559 more excited about. That's just in the last gust three 454 00:24:39,599 --> 00:24:42,200 to six months now, and that Bernie's Mountain dog on 455 00:24:42,240 --> 00:24:44,960 that label is Tally. She's three years old. It'll be 456 00:24:45,039 --> 00:24:47,559 rolled out to our large bottle here by the end 457 00:24:47,559 --> 00:24:50,920 of March timeframe early April. And that's just a reminder 458 00:24:51,119 --> 00:24:53,559 of to be honest, Michelle, like why I think I 459 00:24:53,640 --> 00:24:56,680 really wanted to do this. This is a platform not 460 00:24:57,240 --> 00:25:00,559 just to I think think about nutrition differently, right, a 461 00:25:00,599 --> 00:25:02,640 first of a kind of approach in the pet sector. 462 00:25:03,200 --> 00:25:05,880 But we wanted to use our platform to bring attention 463 00:25:06,000 --> 00:25:09,880 to service dog organizations around the US where most of 464 00:25:09,920 --> 00:25:13,039 them are always struggling to figure out how they get 465 00:25:13,079 --> 00:25:16,359 funded one year to the next. Tally went through service 466 00:25:16,359 --> 00:25:20,079 dog training, she was an invaluable therapy dog for one 467 00:25:20,079 --> 00:25:22,119 of my two sons, my younger of my of my 468 00:25:22,200 --> 00:25:25,480 two sons, during his teenage years, you know, just the 469 00:25:25,720 --> 00:25:28,480 time of his life where you know, needed support a 470 00:25:28,480 --> 00:25:30,519 little bit differently than mom and Dad, i would say, 471 00:25:30,640 --> 00:25:33,519 or his big brother or his friends. And that dog 472 00:25:33,720 --> 00:25:37,079 was trained unbelievably to give him that type of support, 473 00:25:37,200 --> 00:25:39,720 that security blanket, that heavy blanket at the end of 474 00:25:39,799 --> 00:25:43,039 the day that allowed him to really wind down the 475 00:25:43,119 --> 00:25:45,359 right way and be excited about getting up the next 476 00:25:45,400 --> 00:25:49,759 morning and going through that service dog training on the sideline, 477 00:25:49,799 --> 00:25:51,880 watching my son and Tally go through it, and the 478 00:25:51,960 --> 00:25:54,799 impact that that group was not just having in his life, 479 00:25:54,960 --> 00:25:57,359 but that group specifically here in San Diego. Next step 480 00:25:57,440 --> 00:25:59,960 service dogs that gives back a lot to the vet 481 00:26:00,200 --> 00:26:03,440 in community through the dogs that they place. Our view was, 482 00:26:03,920 --> 00:26:06,880 we know dogs and their pet parents' relationships always have 483 00:26:07,000 --> 00:26:11,920 special bonds, the bonds of working dogs, service dogs that 484 00:26:12,000 --> 00:26:15,359 are allowing their pet parents to really live their lives. 485 00:26:15,880 --> 00:26:17,960 That's where we wanted to give back, and so we 486 00:26:18,000 --> 00:26:21,000 are doing our best as a startup company to give 487 00:26:21,519 --> 00:26:23,599 Sometimes you go into stores, you see one percent back 488 00:26:23,599 --> 00:26:26,359 for the planet. We are saying one percent back for 489 00:26:26,440 --> 00:26:29,720 the service dog community in the United States, and as 490 00:26:29,759 --> 00:26:33,559 of right now, we are spreading that support across three organizations, 491 00:26:33,960 --> 00:26:36,759 and I think every year we're kind of mixing it 492 00:26:36,839 --> 00:26:38,960 up and expanding that a little bit as we get 493 00:26:38,960 --> 00:26:40,279 to be a little bit more successful. 494 00:26:40,759 --> 00:26:45,119 Speaker 2: Oh, that's wonderful to hear working dogs and service dogs. 495 00:26:45,279 --> 00:26:48,599 They're incredible. You know what they can do, it's just amazing. 496 00:26:48,799 --> 00:26:51,920 So Kevin, before we tell folks where they can get further, 497 00:26:52,279 --> 00:26:55,480 does it come in other flavors or more than one flavor? 498 00:26:56,000 --> 00:27:00,480 You mentioned joint and mobility are the different product for 499 00:27:00,799 --> 00:27:02,079 different needs. 500 00:27:02,279 --> 00:27:05,039 Speaker 5: Thanks for asking me. I almost forgot to circle back 501 00:27:05,079 --> 00:27:08,759 on that. So we launched with our base beef bone 502 00:27:08,759 --> 00:27:10,920 broth and chicken bone broth, and it comes in two 503 00:27:10,920 --> 00:27:13,680 different sizes, a twelve ounce and a sixteen ounce, and 504 00:27:14,000 --> 00:27:16,359 the twelve ounce is about twenty servings for your average 505 00:27:16,400 --> 00:27:19,400 sized dog and the sixteen ounce is about thirty servings. 506 00:27:19,400 --> 00:27:21,599 So you know, we look at the large bottle as 507 00:27:21,640 --> 00:27:23,680 it's one month, one month of if you're using it 508 00:27:23,680 --> 00:27:27,079 on a daily basis, and what we were really excited 509 00:27:27,119 --> 00:27:30,079 to do, and it's almost exactly a year old, maybe 510 00:27:30,160 --> 00:27:33,240 nine months old. We came out with a mobility version, 511 00:27:33,480 --> 00:27:36,759 and we're thinking about new functional versions like that for 512 00:27:36,799 --> 00:27:38,960 the second half of this year, which we need to 513 00:27:39,000 --> 00:27:41,039 keep a little secret, but we're really excited to be 514 00:27:41,119 --> 00:27:42,519 rolling those out in the second half of this year 515 00:27:42,519 --> 00:27:44,640 as well. But mobility, and like, how's it different. So 516 00:27:44,720 --> 00:27:47,000 our number one selling product is our beef bone broth. 517 00:27:47,160 --> 00:27:49,559 I think some of that could be right, the concerns 518 00:27:49,920 --> 00:27:52,880 or allergies related to poultry. So we sell probably about 519 00:27:53,000 --> 00:27:56,640 sixty forty beef to chicken with our core products, and 520 00:27:56,680 --> 00:27:58,799 then we launched this mobility And what we did is 521 00:27:58,839 --> 00:28:00,839 a we want to be a brand, and that's not 522 00:28:00,960 --> 00:28:02,880 I think, as you were saying maybe earlier, we're not 523 00:28:02,960 --> 00:28:06,240 this supplement. We're like, we're adding all kinds of active ingredients. 524 00:28:06,640 --> 00:28:08,920 And so what we said is we think that there's 525 00:28:08,960 --> 00:28:12,559 so many really cool, naturally occurring components in bone broth. 526 00:28:12,839 --> 00:28:14,759 From time to time, we're going to focus on those 527 00:28:14,839 --> 00:28:17,759 natural components and like superboost them, like charge them a 528 00:28:17,799 --> 00:28:19,799 little bit more. So, as we were saying, like we 529 00:28:19,839 --> 00:28:22,799 already know bone broths like this is great home deliverer 530 00:28:23,160 --> 00:28:26,599 for amino acids and so hey, we said for mobility. 531 00:28:26,920 --> 00:28:29,759 If we focused on just a handful of these that 532 00:28:29,799 --> 00:28:32,680 we know from research focus on hip and joint and 533 00:28:32,799 --> 00:28:36,119 muscle growth issues, Let's do that. So like we're telling 534 00:28:36,240 --> 00:28:39,279 the dog's system that hey, it's time for healing, it's 535 00:28:39,279 --> 00:28:42,440 time for enhancement, it's time to send proteins to these 536 00:28:42,559 --> 00:28:45,880 areas of the body to really provide again growth and 537 00:28:45,960 --> 00:28:50,240 repair for hip, joint, mobility, muscle health issues. So we 538 00:28:50,279 --> 00:28:53,200 added super boosted some amino acids that focus on that, 539 00:28:53,519 --> 00:28:57,440 and then we also superboosted some glucosamine and conjoint already 540 00:28:57,680 --> 00:29:02,640 naturally occurring, but elevated those levels to really put again 541 00:29:02,880 --> 00:29:06,839 more emphasis on repairing mobility issues for again, active dogs, 542 00:29:07,079 --> 00:29:11,200 sporting dogs, dogs with all kinds of mobility issues, whether 543 00:29:11,240 --> 00:29:14,559 they're young or late stage in life. And so that's 544 00:29:14,599 --> 00:29:17,920 the thesis, that's our commitment. We're not going to show 545 00:29:18,000 --> 00:29:20,440 up as this like all in one supplement company, but 546 00:29:20,559 --> 00:29:22,640 we'll be rolling out new products in the future that 547 00:29:22,720 --> 00:29:25,079 to say, hey, there's so many really cool things already 548 00:29:25,119 --> 00:29:27,119 existing in bone broth, but maybe how do we do 549 00:29:27,160 --> 00:29:30,079 them a little bit better that helps helps pups out 550 00:29:30,079 --> 00:29:32,720 in certain specific functional areas. 551 00:29:33,359 --> 00:29:35,039 Speaker 2: Oh, I have a whole list going on in my 552 00:29:35,119 --> 00:29:37,440 head and things that I can guess that you're coming 553 00:29:37,480 --> 00:29:39,839 out with, but I know it has to be classified 554 00:29:39,880 --> 00:29:44,000 for now. So Kevin, this has been so informative talking 555 00:29:44,039 --> 00:29:48,440 about the positives of bone broth and fervor and everything 556 00:29:48,519 --> 00:29:51,720 that you've done with further, it's incredible. Where can people 557 00:29:51,920 --> 00:29:52,400 bind it? 558 00:29:52,680 --> 00:29:55,519 Speaker 5: So our website, as you said early on, is ferv 559 00:29:55,680 --> 00:29:58,319 pet dot com. And then on top of that, really 560 00:29:58,319 --> 00:30:01,480 at this point is Amazon on where we have a 561 00:30:01,519 --> 00:30:05,200 lot of our traffic is absolutely coming from Amazon community. 562 00:30:05,599 --> 00:30:08,759 And then really this is our year to moving into retail, 563 00:30:08,839 --> 00:30:11,359 so hopefully maybe we can circle back in six months. 564 00:30:11,359 --> 00:30:14,559 We're having some really fun discussions with some national distributors 565 00:30:14,960 --> 00:30:17,720 and retailers, and I think in the second half of 566 00:30:17,759 --> 00:30:19,519 this year, people are going to be able to find 567 00:30:19,559 --> 00:30:22,119 us on shelves as well at a lot of stores 568 00:30:22,119 --> 00:30:23,079 that they recognize. 569 00:30:23,279 --> 00:30:26,640 Speaker 2: Oh that's fantastic and great for the pet owner, you know, 570 00:30:26,880 --> 00:30:29,799 although Amazon's pretty good, but it's nice to be able 571 00:30:29,799 --> 00:30:31,759 to just get it right away off the shelf as 572 00:30:31,799 --> 00:30:35,359 fast as Amazon is. And can we find out about 573 00:30:35,559 --> 00:30:38,359 new products? Are they first posted on your site? 574 00:30:38,599 --> 00:30:40,880 Speaker 5: Yeah, that'll be the first place that you see them. 575 00:30:41,000 --> 00:30:44,920 I am cautiously optimistic about sort of the May June timeframe, 576 00:30:45,000 --> 00:30:47,119 but we're really trying to plan a flag and saying 577 00:30:47,160 --> 00:30:49,960 not any later than fourth of July, and so I 578 00:30:50,000 --> 00:30:51,960 think we're at least going to be launching with one, 579 00:30:52,000 --> 00:30:54,359 if not two different varieties in the second half of 580 00:30:54,400 --> 00:30:54,759 this year. 581 00:30:55,119 --> 00:30:58,119 Speaker 2: Okay, I'm looking forward to hearing about it. Kevin, thank 582 00:30:58,160 --> 00:31:00,480 you so much for coming on Best Bets for Pets 583 00:31:00,519 --> 00:31:01,799 and telling us about fever. 584 00:31:02,200 --> 00:31:04,119 Speaker 5: Thanks Michelle, thanks for all the support and all the 585 00:31:04,119 --> 00:31:05,039 great questions today. 586 00:31:05,359 --> 00:31:09,039 Speaker 2: Hey everyone, I hope you enjoyed this show. So informative 587 00:31:09,519 --> 00:31:13,799 and you know, human grade bone broth for your dog, Yes, 588 00:31:14,680 --> 00:31:17,799 Ferber pets. So check it out if you're you know, 589 00:31:18,000 --> 00:31:21,839 exercising or driving or something and you're wondering, you know, 590 00:31:21,880 --> 00:31:26,359 what's this website and write it down every single show 591 00:31:26,480 --> 00:31:30,160 on Pet Life Radio, including this one. We'll have a 592 00:31:30,240 --> 00:31:33,559 page at Petlife Radio dot com. Go to Best Bets 593 00:31:33,599 --> 00:31:36,359 for Pets and just look up the show. You can 594 00:31:36,400 --> 00:31:39,519 also do a search, I believe on the homepage Petlife 595 00:31:39,599 --> 00:31:42,680 Radio dot com. I want to thank my guest Kevin 596 00:31:42,720 --> 00:31:45,079 Bauer for coming on Best Bets for Pets and telling 597 00:31:45,160 --> 00:31:48,519 us all about ferber bone broth. You guys got to 598 00:31:48,599 --> 00:31:51,640 check it out. I want to thank my testers, Charlie 599 00:31:52,119 --> 00:31:56,440 Bailey and Cooper. They tested it out because my doggies 600 00:31:56,440 --> 00:31:59,200 are in doggie Heaven, so those are my testers, and 601 00:31:59,720 --> 00:32:03,440 I couldn't believe their dog. Mom noticed a difference in 602 00:32:03,680 --> 00:32:07,160 a week. I was shocked. But their energetic ones a 603 00:32:07,240 --> 00:32:10,400 lab to our big beagles and they run around and 604 00:32:10,680 --> 00:32:12,799 she just said, you know, one of them's older. She 605 00:32:12,799 --> 00:32:16,319 couldn't believe the movement in her dog. So check out 606 00:32:16,319 --> 00:32:19,079 further pet Thanks to my cat crew for not minding 607 00:32:19,119 --> 00:32:22,160 that they didn't get to try this out. Dennis, Charlotte Molly, 608 00:32:22,519 --> 00:32:26,559 thanks of course to the amazing audience. Thank you listeners 609 00:32:26,599 --> 00:32:29,279 for listening to Best Bets for Pets while we're going 610 00:32:29,319 --> 00:32:33,319 on fifteen years whoo. And of course the show would 611 00:32:33,359 --> 00:32:35,519 not be the same without the magic of Mark Winter, 612 00:32:35,640 --> 00:32:38,359 my producer. Thank you so much Mark for all you do, 613 00:32:38,759 --> 00:32:41,279 and remember you never know what we're gonna have next. 614 00:32:41,319 --> 00:32:43,119 I'm Best Bets for Pets. 615 00:32:43,319 --> 00:32:47,880 Speaker 4: Let's talk Bets every week on demand only on Petlight 616 00:32:48,039 --> 00:33:00,200 Radio dot com.