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Speaker 1: I want to welcome everyone back to the Pequnana Show,

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returning for another reading, Buck Johnson aydum Buck good.

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Speaker 2: I'm glad to be back for another reading. I enjoy

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your series of readings in general, so I'm happy to

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be a part.

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Speaker 1: Of this considering I'm reading a book now that we're

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just I just recorded part eight with Dark Enlightenment on

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race War in high school, I figured something that can

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be read in one sitting, can you know a nice break?

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And this is one of those things that this is

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one of those essays that, like everyone knows, a lot

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of people have read Bernets. Some people have read Propaganda,

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which became nineteen twenty nineteen twenty two, crystallizing public opinion

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a couple of years later. But this is nineteen forty

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seven and where it's after the war. That's very important

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to this. And it's also the advent of TVs are

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starting to pop up in people's houses and you know,

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more people or getting them. So how do we handle

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this going forward? When you write it, would you uh,

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I know, you text me are like, holy crap.

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Speaker 2: Yeah, And because it's like, wow, look at this, this

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guy has all the brain child. It's like the brain

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child behind how to run syops is it's what this

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sounds like to me, and it's like it hits you,

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My goodness. This is he's discovering the the the power

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of the medium, which was television at the time, which

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you know was a big thing. But now it's like

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we are so far past that. Like, but this seems

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like a text, an essential reading text for anyone who

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runs syops, anyone who's in the quote unquote elite or

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whatever you want to call, the people, the oligarchs and whatnot,

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the control. It's so obvious reading this how a public

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opinion is shifted. And you know, of course, unfortunately we

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can use the last several years as part of seeing that,

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or up until the war, the war's overseas. You know,

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reading this it was almost depressing. God, he's it. I

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was right. I didn't want to be right. But this

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guy's explaining how it's done.

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Speaker 1: Well. It reminds me of how you'll mention something like

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this and people will be like, well, you know, it's

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just a conspiracy theory. But it's like, okay, well, no

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one has no one who's using it is going to

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say they're using it. They're just going to do it

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and then you see the evidence of it. You know.

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It's like, you know, there's this book out there that

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has let's just say it has protocols in the name

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of it, and yeah, you read it and you're like, okay,

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so who made that? This is made up? And everything

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It's like, okay, right, everything came true. You know, it's

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like I'm going through the thousand page right now, the

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authoritarian personality by a Doorno and yeah, and it's like

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it's like, well, you know, you can say that that's

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what they you know, this group got together and they

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came up, they did this study, and these are the

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conclusions they came but you can't prove that they Yeah,

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I can kind of prove that they implemented it because

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everything they suggested was implement Yeah.

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Speaker 2: So on a level, people at least our age probably

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understand is this pickup artist thing. It's not like the

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guys that took these courses or involved themselves in the

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pickup artist community. You don't go to the girl and go,

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guess what all the things I've learned and I'm going

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to say to you, you just do it and it worked,

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you know for some people, I know, it's a bit

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of a douchey analogy, but that's the one that popped

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in my mind.

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Speaker 1: Well, no, that, I mean, that makes total sense. Yeah,

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if you're looking, if you're looking to manipulate people, you're

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not telling them you're manipulating them, although they kind of do,

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now I know.

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Speaker 2: Yeah, Now it's right, it's right out in front of us.

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Speaker 1: Yeah, all right, so let me let me share this

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up on the screen. As always, interject whenever I have

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a feeling you're you're going to be interjecting pretty quickly

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because I know I am this from nineteen forty seven.

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It's called the Engineering of Consent by Edward Elberne's nephew

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of Sigmund Freud. I believe.

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Speaker 2: Yeah, there's a relation there somewhere.

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Speaker 1: And Sigmund for a relative of Sigmund Freud, also started Netflix.

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Speaker 2: Oh I didn't know that.

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Speaker 1: Yeah, so there's that checks out. Yeah, there's a lot

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going on here. Obviously this was written in forty seven.

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There's going to be references to things that you don't exit.

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The amount of newspapers and the amount of radio stations

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don't exist anymore.

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Speaker 2: But which is scarier now when you implement what he's talking.

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Speaker 1: About because there's they're all consolidated. Yeah, so they can

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be on the same page. And I'm sure everyone has

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seen those videos of just how they're saying the exact

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same thing. So I'm going to start stop me whenever

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a right, and here we go the engineering Consent Edward Elberne,

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nineteen forty seven. Freedom of speech and its democratic corollary,

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a free press, have tacitly expanded our bill of rights

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to include the right of persuasion. I'm going to stop

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right there. This is something that our friend Rachel Tobias

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talks about, says freedom of speech comes along with the

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freedom to socially engineered people. Yeah, and if you don't

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think that social engineers exist at this point, I don't know.

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It's telling you it's all right onward. This development was

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an inevitable result of the expansion of the media of

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free speech and persuasion. Defined in other articles in this volume.

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All these media provide open doors to the public mind.

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Any of us, through these media, may influence the attitudes

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and actions of our fellow citizens. The tremendous expansion of

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communications in the United States has given this nation the

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world's most penetrating and effective apparatus for the transmission of ideas,

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isn't that's just beautiful news speaker there, Yeah, yeah, every

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resident is constantly exposed to the impact of our vast

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networks of communications which reach every corner of the country,

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no matter how remote or isolated. So every corner of

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the world.

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Speaker 2: The world. That's exactly what I have written down. Yeah,

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and again this is what nineteen forty seven you said. Yeah,

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it's just amazing to think of these words in our

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current context, and how it's just times a trillion, you know,

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every corner of the world. And nowt to click of

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your screen, right.

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Speaker 1: People wonder how did those I got my vaccination turn

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into Ukraine flags so quickly?

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Speaker 2: Yes, so quickly. I just spoke with the doctor about

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that on an episode that's going to drop next week.

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Right now, they're in the midst there's a battle of

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a young Ukrainian woman, a girl who needs a life

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saving operation in North Carolina, but she's not she didn't

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have her JAB. So now those people, which one's more precious,

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the Ukrainian flag or their JAB loyalty? We're finding out.

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Speaker 1: And I think I saw Tucker covered that a couple

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of times. Yeah, words hammer continually at the eyes and

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ears of America. The United States has become a small

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room in which a single whisper is magnified thousands of times.

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Speaker 2: Again the whole world.

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Speaker 1: Now, yeah, yeah, knowledge of how to use this enormous

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amplifying system becomes a matter of primary concern to those

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who are interested in socially constructive action.

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Speaker 2: Bingo, guess who understands this better than well, better than

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a lot of people on our side. Who the enemy, Yeah,

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the least knows that they do this brilliantly. Yeah, they

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know this, even through NGOs, even just little protest type

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organizations like I don't know, green Peace, that's not little anymore,

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but just things like that. Activists, they all know these things.

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And we just want to be left alone and go

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to work and raise a family. And if you don't

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think about these things, you're going to be the victim

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of them.

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Speaker 1: Yeah. You know who covers this almost every single day?

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Owen Benjamin. Mm hmmm. He talks about that paragraph everything.

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I hear him in the background here downstairs. My girlfriend's

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listening to him right now. This is exactly what he

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talks about every single day. But just concentrate the fact

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that he talks about flat earth. Yeah, don't worry, yeah, yeah,

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all right. There are two main divisions of this communication

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system which maintains social cohesion. On the first level, there

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are the commercial media. Almost eighteen hundred daily newspapers in

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the United States have a combined circulation of around forty

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four million. Oh man, Now daily you can reach billions.

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There are approximately ten thousand weekly newspapers, almost six thousand magazines,

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approximately two thousand radio stations of various types broadcast to

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the nation, sixty million receiving sets. And now everyone has

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a computer, a high processing computer in their pocket. Approximately

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sixteen thousan five hundred motion picture houses have a capacity

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of almost ten million, five hundred thousand. A deluge of

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books and pamphlets is published annually. The country is blanketed

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with billboards, handbills, stowaways, and direct mail advertising. That's still

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all very relevant, right there. Roundtables, panels and forums, classrooms

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and legislative assemblies and public platforms, any and all media,

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day after day spread the word someone's word. Those public

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platforms now are called Twitter and Facebook, Google and YouTube.

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And the enemy knows how to use it. And if

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we don't learn how to use it, properly, they we

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have no hope.

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Speaker 2: And just an obvious point. I can't remember if you

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and I spoke of this off are or once we

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started recording, but it listed all of the news agencies

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and papers and whatnot. Obviously we understand that that's the

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consolidation that's going on. It's not so many anymore. I

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wish we could have what is a sixty sixty sixty thousand,

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sixty million. Yeah, anyway, I wish we had awesome radio stations,

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but even those are controlled now by like two groups

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I Love Radio or iHeartRadio, and just a few others.

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Speaker 1: Yep. On the second level, there are the specialized media

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and operated by the many organized groups in this country.

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That's pretty much all of them now, Yes, almost all

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such groups and many of their subdivisions have their own

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communications systems. They disseminate ideas not only by means of

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the formal written word on labor in labor papers, house organs,

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special bulletins and the like, but also through lectures, meetings, discussions,

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and rank and file conversations.

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Speaker 2: And and CIA infiltration Operation mocking Bird. Obviously, but that's

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all I kept thinking with that paragraph. Oh the CIA, Yes,

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they understand this.

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Speaker 1: Mhm, No, they're in church, They're in every church. And yeah,

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it's ridiculous. I mean the CFR. The head of the

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CFR was at Chatham House and he gave a speech

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and he admitted, he's like we have we basically have

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the churches now mm hmm, all right, new heading. Leadership

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through communication. This web of communication, sometimes duplicating, criss crossing,

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and overlapping, is a condition of fact, not theory. We

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must recognize the significance of modern communication not only as

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a highly organized mechanical web, but as a potent force

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for social good or possible evil. We can determine whether

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this network shall be employed to its greatest extent, for

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extent for sound social ends.

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Speaker 2: That sounds evil. I don't like that phrase.

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Speaker 1: Who gets to decide whether what sound right? What sound

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means for? Only by mastering the techniques of communication can

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leadership be exercised fruitfully in the vast complex that is

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modern democracy in the United States. In an earlier age,

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in a society that was small geographically and with a

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more homogeneous population, a leader was usually known to his

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followers personally. There was a visual relationship between them. You

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want to talk about that.

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Speaker 2: Well, it's certainly true. You and I have discussed localism

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and small towns and getting out of the big cities.

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That's the spirit of what we're saying is manifesting in

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this paragraph right here, for instance. And I know you've

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spoken about this quite a bet in your show. If

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you know that your sheriff and he sees your face,

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and the people that you're voting for see your face,

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you're accountable to them. Same at the police. You know,

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we come from a political background where all cops have

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to be bad, but it's not necessarily true. If you

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know them and they live on your street and there's

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family relations and whatnot, then you know, we understand, we

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say more at this point, so smaller is better. And

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you know, as things grow and grow and grow, and

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we become under the control of just a handful of people,

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things get worse. And then that's when the infighting comes

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and multicultural issues and whatnot.

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Speaker 1: When it comes down to local areas and you know,

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small towns. Yeah, you you probably went to high school

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with the sheriff and most of the police force, but

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the overwhelming majority of police in this country are basically

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tools of the regime. Yep I just want them to

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be the tool of the regime that is run by

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my friends.

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Speaker 2: Yeah.

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Speaker 1: Right, that's that's the whole point of localism, the whole

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point of getting it down to as small as possible

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is that you know these people they are They literally

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are there to protect you if they do something wrong,

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and the word and you get the word out about

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it that when they go into the grocery store, they're

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going to be side eyed, you know what I mean.

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This is what small towns are all about. I mean,

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this town I live in right now isn't really that

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small population wise, but it's still one of those towns

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where it's like, well, I mean, if you step out

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of line and you say, you show your ass in public,

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people got to know about it. Yes, And people you

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know are going to know about it. People you go

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to church with, Ay're going to know about it.

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Speaker 2: Yeah. Just yesterday in the town square, I was doing

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Christmas shopping and I walked in a store and one

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of the ladies shopping there looked at me and said, hey, Buck,

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And she knew who I was because I ran for

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a city council here and then subsequently because of my podcast.

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But if you see these people in random spots. You

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can't be the creep, the weirdo, the guy that's pissing

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people off, because the people that know you were everywhere.

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Speaker 1: All right, and you know that small geographically and no

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one wants to talk about their Communication was accomplished principally

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by personal announcement to an audience or through a relatively

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primitive printing press. Books, pamphlets, and newspapers reached a very

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small literate segment of the public. I still remember in

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nineteen ninety eight, like writing, like sending a fifteen dollars

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check to that the IHR Institute for Historical Review, and

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like getting all these pamphlets in the middle.

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Speaker 2: That's so cool. Those kind of memories are cool, like

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actual tangible pamphlets.

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Speaker 1: Yep, yes, I learned a lot from those pamphlets. All right,

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we are tired of hearing repeated to thread bear cliche

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the world has grown smaller. But this so called truism

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is not actually true by any means. The world has

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grown both smaller and very much larger. Its physical frontiers

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have been expanded. Today's leaders have become more remote physically

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from the public. Yet at the same time, the public

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has a much greater familiarity with these leaders through the

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system of modern communication. Leaders are just as potent today

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as ever, I would argue more potent because as this part,

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as that last sentence explained, you can't reach out and

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touch them.

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Speaker 2: Yes, correct, And just think of the power Trump had

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on with Twitter alone, just his phone. And I remember

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in the Trump years, I actually thought this was funny.

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But there was some kind of warning that was sent

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out from the Federal Disaster something or other administration and

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it went to everyone's phone, and I remember, Anti Trump

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is going, this is not fair. Trump got into my

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phone and it's telling me things. But that was a

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comedic version of it. But yeah, these guys their power.

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They can affect the entire world from basically an I

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retire tower if they choose to.

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Speaker 1: In turn, by use of this system, which has constantly

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expanded as a result of technological improvement, uncle ted answers,

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the chat yes leaders have been leaders have been able

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to overcome the problems of geographical distance and social stratification

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to reach their publics. Underlying much of this expansion, and

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largely the reason for its existence in the present form,

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has been widespread and enormously rapid diffusion of literacy. I

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talked about this with I think Mark and I talked

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about this on the episode where we talked about Graham Hancock.

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Why does the whole population need to be literate so

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that they can digest propaganda properly. They don't need to

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be educated, They don't need they don't need to learn

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the trivia method. They don't need to know how to

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think for themselves, but they definitely need to know how

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to read what they want you to believe. Leaders may

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be the spokesman for many different points of view. They

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may direct the activities of major organized groups such as industry, labor,

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or units of government. They may compete with one another

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in battles for public goodwill, or they may representing divisions

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within larger units compete amongst themselves. Such leaders, with the

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age of technicians in the field, have who have specialized

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in utilizing the channels of communication, have been able to

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accomplish purposefully and scientifically what we termed the engineering of

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consent new title the engineering approach. This phrase quite simply

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means that the use of an engineering approach that is

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action based only on thorough knowledge of the situation and

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on the application of scientific principles and tried practices to

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the task of getting people to support ideas and programs.

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Speaker 2: Yes, he's literally saying there's a science to it.

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Speaker 1: Yeah, it probably should be. The way that should be ended,

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that sentence should end, is to support ideas and programs

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that they wouldn't.

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Speaker 2: Normally correct, that someone wants them to that they wouldn't

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normally think about.

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Speaker 1: Right, any person or organization depends ultimately on public approval,

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and it is therefore faced with the problem of engineering

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the public's consent to a program or goal. You really,

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when you look at this, there's a big difference between

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somebody who believes that the government is there to take

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care of them, protect them, and that's been engineered through

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consent and actually believe that, and somebody who is completely

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reliant upon the public or completely reliance upon the government

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for everything. So you wonder nowadays, I would rather have

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people consent and feel like they're consenting on their own,

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but not have to rely for any kind of physical

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anything from the government, whether that be you know, a check,

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whether it be food, whether it be shelter, whether it

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be anything. And I think that's when a lot of

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this falls apart, because we know that there was engineering

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of consent up to a certain point. But when you see,

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like say, nineteen sixty four and nineteen sixty five, the

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Civil Rights Act and the Voting Rights Act, what you

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see after that is violence. You've seen violence, you saw

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violence building up before it. But after those things are passed,

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and it's basically, Okay, we're not only convincing you that

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you know we're legitimate and everything, but now you rely

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upon us forever. I mean, it seems like that's when

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things start to go downhill and become and I know

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I'm saying this fifty to fifty seven years on, but

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it seems like that's when start going downhill and things

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become unsustainable. Agreed, We expect our elected government officials to

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try to engineer our consent through the network of communications

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open to them for the measures they propose. We reject

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the government authoritarianism or regimentation, but we are willing to

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take action suggested to us by the written or spoken word.

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Speaker 2: This next sentence is key, in my opinion.

359
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Speaker 1: The engineering of consent is the very essence of the

360
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democratic process, the freedom to persuade and suggest.

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Speaker 2: Hm does that not just simply say democracy is bullshit?

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You have to be bullshitted to play along, is what

363
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that sounds like to me. The engineering of consent is

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the very essence of the democratic process. The engineering meaning

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scientifically formulating these formulating these, these means in which they

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can change your opinion. Is what it takes for a

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democracy to flourish.

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Speaker 1: Interesting, and that only exists because of the freedom to

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persuade and suggest. Don't you like freedom of speech?

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Speaker 2: Book right? Exactly?

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Speaker 1: Aren't you that's the first amendment?

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Speaker 2: Aren't you an absolutist?

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Speaker 1: Yeah, I'm an absolutist, But don't talk about Sandy hook Ah. Yes,

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the freedoms of speech, press, petition, and assembly, the freedoms

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which make the engineering of consent possible, are among the

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most cherished guarantees of the Constitution of the United States.

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Speaker 2: But it makes it possible for them to all be limited.

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There's a funny irony in this.

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Speaker 1: When I see this, I know maybe this is my libertarianism,

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libertarianism creeping back in. All I see is we have

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the freedom to just be as authoritarian as possible, and

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we're just going to convince you that it's for your good.

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Speaker 2: Yeah, that's exactly. That's another way of saying that's exactly

384
00:24:08,880 --> 00:24:10,880
the point I'm trying to make. Yeah, being go it

385
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gives them the It gives them the power to limit

386
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your rights in the name of your rights.

387
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Speaker 1: It's brilliant, actually, right. The engineering of consent should be

388
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based theoretically and practically on the complete understanding of those

389
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whom it attempts to win over. They're going to get

390
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to know you. They're going to get to know you.

391
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What are your once in your needs?

392
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Speaker 2: Yeah, well, now they can really do that. It's in

393
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the power of this little computer that you and I

394
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both carry in our pockets, with the microphone and the cameras. Oddly,

395
00:24:42,519 --> 00:24:43,839
they know us way too well.

396
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Speaker 1: Wonder about that. Sometimes some of the things I say

397
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in private, Throw the phone in the other throw the

398
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phone in the other room, and then you know, the

399
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TV's listening.

400
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Speaker 2: So mm hmm.

401
00:24:57,160 --> 00:25:00,279
Speaker 1: But it is sometimes impossible to reach joint decisions based

402
00:25:00,319 --> 00:25:03,359
on an understanding of facts by all the people. The

403
00:25:03,400 --> 00:25:07,799
average American adult only has six years of schooling behind him.

404
00:25:08,279 --> 00:25:11,359
I would say that's about right even today. Yeah, I mean,

405
00:25:12,039 --> 00:25:13,680
even if he went to school for twelve years, do

406
00:25:13,720 --> 00:25:16,480
you think he got twelve years of education? He had

407
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about six years of indoctrination. With pressing crises and decisions

408
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to be faced, a leader frequently cannot wait for the

409
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people to arrive at even general understanding. In certain cases,

410
00:25:30,400 --> 00:25:34,079
democratic leaders must play their part in leading the public

411
00:25:34,119 --> 00:25:38,519
through the engineering of consent to socially constructive goals and

412
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values all I just every war war. This role naturally

413
00:25:48,640 --> 00:25:52,960
imposes upon them the obligation to use the educational processes,

414
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as well as other available techniques, to bring about as

415
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complete and understanding as possible. Under no circumstances should the

416
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engineering of consent supersede or displace the functions of the

417
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educational system, either formal or informal, in bringing about understanding

418
00:26:14,200 --> 00:26:18,200
by the people as a basis for their action. The

419
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engineering of consent often does supplement the educational process. General

420
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educational standards were to prevail in this country and the

421
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general level of public knowledge and understanding were raised as

422
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a result, this approach would still retain its value. What

423
00:26:37,519 --> 00:26:39,319
the fuck does that sentence mean?

424
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Speaker 2: There's a lot in this one. The Harvard graduates are

425
00:26:44,559 --> 00:26:45,440
easier to fool.

426
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Speaker 1: I don't know, as I mean, look at who look

427
00:26:48,920 --> 00:26:49,920
at who fell for COVID.

428
00:26:50,440 --> 00:26:53,680
Speaker 2: Yeah, as malice said, the smarter dogs are easier to train.

429
00:26:53,799 --> 00:26:56,720
I'll never forget that phrase because it's it's uh, it

430
00:26:56,759 --> 00:26:57,920
was certainly true under.

431
00:26:57,680 --> 00:27:02,640
Speaker 1: COVID and Belgium Malinwah. From what I've heard, they're very

432
00:27:02,680 --> 00:27:07,279
easy to trend. Mm hmm. That's a remarkable friggin sentence,

433
00:27:07,279 --> 00:27:10,319
and people just do not realize it. I mean, that's

434
00:27:10,400 --> 00:27:13,920
why they needed people to be educated. They needed they

435
00:27:14,079 --> 00:27:18,359
push education so much. It's not for your own good.

436
00:27:18,960 --> 00:27:24,880
It's just not. Even in a society of a perfectionist

437
00:27:25,039 --> 00:27:29,440
educational standard, equal progress would not be achieved in every field.

438
00:27:30,440 --> 00:27:33,519
There would always be time lags, blind spots, and points

439
00:27:33,559 --> 00:27:37,240
of weakness, and the engineering of consent would still be essential.

440
00:27:38,759 --> 00:27:41,960
The engineering of consent will always be needed as an

441
00:27:42,079 --> 00:27:50,079
adjunct to or a partner of the educational process. Basically,

442
00:27:50,599 --> 00:27:54,359
what he's saying, this is how I interpret that sentence

443
00:27:55,200 --> 00:27:58,920
is they're still not going to be smart enough, and

444
00:27:58,960 --> 00:28:01,160
we need to We need they need to be told

445
00:28:01,160 --> 00:28:01,720
what to do.

446
00:28:02,799 --> 00:28:04,720
Speaker 2: Or at least what we think they should be doing

447
00:28:04,839 --> 00:28:06,279
and what we think they should think.

448
00:28:07,000 --> 00:28:10,519
Speaker 1: Right. Well, I'm trying to step into their shoes and

449
00:28:10,599 --> 00:28:12,759
be the one who is like, well, I mean, I

450
00:28:13,599 --> 00:28:18,960
know what's good for you mm hmm, so yeah, And unfortunately,

451
00:28:19,039 --> 00:28:25,160
I've basically come to the conclusion that sometimes leaders do

452
00:28:25,319 --> 00:28:27,559
actually know what's good for people. It's just a manner

453
00:28:27,640 --> 00:28:31,799
of the intention that they have is their intention. Yeah,

454
00:28:34,119 --> 00:28:39,400
importance of engineering consent today, it is impossible to overestimate

455
00:28:39,440 --> 00:28:43,599
the importance of engineering consent. It affects almost every aspect

456
00:28:43,599 --> 00:28:47,400
of our daily lives. When used for social purposes, it

457
00:28:47,480 --> 00:28:52,200
is among our most valuable contributions to the efficient functioning

458
00:28:52,279 --> 00:29:00,000
of modern society. The techniques can be subverted dogs, Yeah,

459
00:29:00,079 --> 00:29:04,319
and that's what we have to do. Yeah, we need

460
00:29:04,359 --> 00:29:07,599
our own The right needs its own propaganda.

461
00:29:08,359 --> 00:29:09,480
Speaker 2: Yes, that's for sure.

462
00:29:09,839 --> 00:29:13,319
Speaker 1: I remember Rachel One saying the right needs its own

463
00:29:14,359 --> 00:29:19,599
false flags, and I was just yeah.

464
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Speaker 2: Then you would start to hear the press talk about

465
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false flags.

466
00:29:23,000 --> 00:29:27,640
Speaker 1: Yeah yeah, remember deep state. In January of twenty seventeen,

467
00:29:27,880 --> 00:29:29,920
if you were talking about the deep state, you were

468
00:29:29,960 --> 00:29:33,920
just like a kooky. By the first week in February

469
00:29:33,960 --> 00:29:36,640
of twenty seventeen, there were articles about why the deep

470
00:29:36,680 --> 00:29:41,119
state was going to save us from Trump. Yep, okay,

471
00:29:43,359 --> 00:29:48,559
all right. The techniques can be subverted. Demagogues can utilize

472
00:29:48,599 --> 00:29:53,319
the techniques for anti democratic purposes which they're talking about.

473
00:29:53,319 --> 00:29:58,680
Trump demagogus can utilize the techniques for anti democratic purposes,

474
00:29:58,680 --> 00:30:02,880
which is much as much success as can those who

475
00:30:02,960 --> 00:30:09,279
employ them for socially desirable ends. The responsible leader to

476
00:30:09,359 --> 00:30:13,920
accomplish social objectives must therefore be constantly aware of the

477
00:30:14,000 --> 00:30:19,519
possibilities of subversion. He must apply his energies to mastering

478
00:30:19,559 --> 00:30:23,599
the operational know how of consenting engineering and to outmaneuver

479
00:30:23,720 --> 00:30:28,519
his opponents in the public interest. I would go so

480
00:30:28,640 --> 00:30:32,400
far as to say that we must become master propagandas

481
00:30:32,440 --> 00:30:35,920
so that we can recognize what it is and where

482
00:30:35,920 --> 00:30:40,480
it is and what was he say here? He must

483
00:30:40,519 --> 00:30:44,039
apply his engineer energies to mastering the operational know how

484
00:30:44,039 --> 00:30:47,039
of consent engineering and to outmaneuver his opponents in the

485
00:30:47,079 --> 00:30:51,079
public interest. When I read that, all I see is

486
00:30:52,119 --> 00:30:54,920
all I see is, well, we know what's best for

487
00:30:55,000 --> 00:30:58,200
these people. We are going to lord over them, and

488
00:30:58,240 --> 00:31:00,440
we have to we have to watch out for people

489
00:31:00,480 --> 00:31:03,759
who are going to try to subvert that and maybe

490
00:31:03,799 --> 00:31:05,599
try to give the power back to the people.

491
00:31:06,119 --> 00:31:08,880
Speaker 2: Yeah, and we have to out maneuver those people.

492
00:31:09,480 --> 00:31:11,880
Speaker 1: Yeah, that's who we have, That's who we have to

493
00:31:12,240 --> 00:31:15,599
accuse of Russian collusion and things like that. And I'm

494
00:31:15,640 --> 00:31:17,599
not you saying that I think that Trump was trying

495
00:31:17,599 --> 00:31:19,359
to give us all our freedoms back, or he was

496
00:31:19,400 --> 00:31:22,640
Caesar or something like that. Just using it is because

497
00:31:22,680 --> 00:31:27,160
it's in his I guess. It is clear that a

498
00:31:27,200 --> 00:31:31,119
leader in a democracy need not always possess the personal

499
00:31:31,200 --> 00:31:37,759
qualities of Daniel Webster or Henry Clay. That's really Henry

500
00:31:37,759 --> 00:31:42,480
Clay was a vile human being. It is clear that

501
00:31:42,519 --> 00:31:44,920
a leader in a democracy does not always possess the

502
00:31:44,920 --> 00:31:48,920
personal qualities of a Daniel Webster Henry Clay. He need

503
00:31:48,960 --> 00:31:52,839
not be visible or even audible to his audiences. He

504
00:31:52,920 --> 00:31:58,000
may lead indirectly simply by effectively using today's means of

505
00:31:58,039 --> 00:32:02,759
making contact with the eyes and ears of those audiences.

506
00:32:02,799 --> 00:32:05,480
Speaker 2: Deep state that that's literally describing what people would call

507
00:32:05,480 --> 00:32:06,480
the deep state at this point.

508
00:32:07,079 --> 00:32:10,640
Speaker 1: Yeah, yeah, or what you would like, the elites that

509
00:32:10,680 --> 00:32:12,799
we talk about. Yeah, you know, the people, the people

510
00:32:12,799 --> 00:32:16,359
who were pulling the strings of the politicians. Yeah, the

511
00:32:17,200 --> 00:32:22,720
leaders of industry, the lobbyists, I mean, any I mean,

512
00:32:22,839 --> 00:32:28,160
anyone who's pulling strings behind behind the scenes, even the

513
00:32:28,240 --> 00:32:31,519
direct or what might be called the old fashioned method

514
00:32:31,519 --> 00:32:34,400
of speaking to an audience is for the most part

515
00:32:34,480 --> 00:32:39,920
once removed. For usually public speech is transmitted mechanically, transmitted

516
00:32:40,400 --> 00:32:47,200
mechanically through the mass media of radio, motion pictures, and television, Internet, YouTube,

517
00:32:47,640 --> 00:32:53,759
your pocket. Here he's going to talk about where basically

518
00:32:53,799 --> 00:32:57,640
what he helped engineer. During World War One, the famous

519
00:32:57,680 --> 00:33:01,160
Committee on Public Information or Going to by George Creole

520
00:33:01,920 --> 00:33:06,599
dramatized in the public's consciousness the effectiveness of the war

521
00:33:06,799 --> 00:33:11,039
of words. The Committee helped to build the morale of

522
00:33:11,079 --> 00:33:14,759
our own people, to win over the neutrals, and to

523
00:33:14,880 --> 00:33:21,160
disrupt the enemy will help. Yeah, yes, it helped to

524
00:33:21,240 --> 00:33:26,039
win that war. But by comparison with the enormous scope

525
00:33:26,079 --> 00:33:30,640
of the word warfare, of the word warfare in World

526
00:33:30,759 --> 00:33:34,960
War II, the Committee on Public Information used primitive tools

527
00:33:34,960 --> 00:33:38,640
to do an important job. The Office of War Information

528
00:33:38,759 --> 00:33:44,519
alone probably broadcasts more words over its shortwave facilities than

529
00:33:44,559 --> 00:33:48,559
the than than the during the war, than were written

530
00:33:48,599 --> 00:33:53,920
by all of George Creole's staff. That was their way

531
00:33:53,960 --> 00:33:58,200
of getting directly using shortwave, getting directly into the kind

532
00:33:58,200 --> 00:34:01,279
of people who would be using the Internet or using

533
00:34:01,319 --> 00:34:03,559
like used net or something like in the late eighties

534
00:34:03,599 --> 00:34:04,839
and the nineties.

535
00:34:04,440 --> 00:34:06,720
Speaker 2: And things like yep. And now all they need is

536
00:34:06,720 --> 00:34:10,000
a frame around their profile picture. It's the same, the

537
00:34:10,039 --> 00:34:10,480
same thing.

538
00:34:11,360 --> 00:34:15,159
Speaker 1: Yeah. I love how he just mentions here to win

539
00:34:15,199 --> 00:34:17,880
over the neutrals. Yeah, well then you had then you

540
00:34:17,880 --> 00:34:20,079
had people who were against the war, who were who

541
00:34:20,119 --> 00:34:22,559
were arrested and spent two and three years in jail

542
00:34:22,599 --> 00:34:24,440
for telling people to dodge the draft.

543
00:34:25,039 --> 00:34:26,719
Speaker 2: Yeah. Well, those are the people that need to be

544
00:34:26,760 --> 00:34:28,440
outmaneuvered the subverters.

545
00:34:29,039 --> 00:34:32,599
Speaker 1: Yeah as well. And you know with those people, because

546
00:34:32,639 --> 00:34:35,000
they're doing it on the ground, I mean, how do

547
00:34:35,039 --> 00:34:37,039
you how do you fight them? You can't? You have

548
00:34:37,159 --> 00:34:41,079
to then you have resorts to totalitarianism, throw them in jail.

549
00:34:41,519 --> 00:34:43,519
Speaker 2: Yeah, Now we have digital goolegs.

550
00:34:43,840 --> 00:34:48,159
Speaker 1: Yep. As this approach came to be recognized as the

551
00:34:48,239 --> 00:34:52,000
key factor in influencing public thought, thousands of experts in

552
00:34:52,079 --> 00:34:57,119
many related fields came to the fore, such specialists as editors, publishers,

553
00:34:57,239 --> 00:35:02,400
advertising men, heads of pressure groups andolitical groups, educators, and publicists.

554
00:35:03,239 --> 00:35:06,519
During World War One and the immediate postwar years, a

555
00:35:06,599 --> 00:35:09,880
new profession developed in response to the demand for trained,

556
00:35:10,239 --> 00:35:14,239
skilled specialists to advise others on the technique of engineering

557
00:35:14,280 --> 00:35:21,000
public consent. A profession providing Council on Public Relations.

558
00:35:21,800 --> 00:35:24,480
Speaker 2: Thanks Berne. At least he's at letting us know.

559
00:35:24,599 --> 00:35:24,800
Speaker 3: You know.

560
00:35:25,480 --> 00:35:28,000
Speaker 1: Yeah, I mean he's gonna tell us right now. The

561
00:35:28,000 --> 00:35:32,360
professional viewpoint. In nineteen twenty three, I defined this profession

562
00:35:32,480 --> 00:35:36,760
in my book Crystallizing Public Opinion, and in the same

563
00:35:36,880 --> 00:35:39,679
year at New York University gave the first course on

564
00:35:39,719 --> 00:35:44,679
the subject, Mark Crispin Miller. He was the one who

565
00:35:44,760 --> 00:35:48,519
picked it up. Yeah, but they've probably gotten rid of

566
00:35:48,559 --> 00:35:51,159
him since I don't even know if he's still there.

567
00:35:51,639 --> 00:35:53,760
Speaker 2: I don't either. He seems to have fallen off the map.

568
00:35:54,519 --> 00:35:59,079
Speaker 1: Yeah, in the almost quarter century that has elapsed. Since then,

569
00:35:59,519 --> 00:36:02,559
the profession has become a recognized one in this country

570
00:36:02,559 --> 00:36:06,800
and has spread to other democratic countries where free communication

571
00:36:06,920 --> 00:36:12,760
and composition of ideas in the marketplace are permitted. The

572
00:36:12,800 --> 00:36:16,000
marketplace of ideas, it's such a free.

573
00:36:15,760 --> 00:36:18,360
Speaker 2: Market, unless your ideas are subversive.

574
00:36:20,519 --> 00:36:25,559
Speaker 1: It's such a free market. It's just so perfect, is it?

575
00:36:25,639 --> 00:36:31,119
The whole Who is Chomsky? You will? Is he the

576
00:36:31,119 --> 00:36:34,000
one who said you will reduce the amount of debate

577
00:36:34,039 --> 00:36:37,400
that can be allowed, But then you promote vigorous debate

578
00:36:37,760 --> 00:36:43,039
in the limited in the limited scope of the I

579
00:36:43,119 --> 00:36:44,079
sound like a retard right.

580
00:36:44,000 --> 00:36:46,039
Speaker 2: Now, No, I know exactly what you're talking about.

581
00:36:46,440 --> 00:36:51,719
Speaker 1: Yeah. The profession has its literature, its training courses, an

582
00:36:51,719 --> 00:36:59,000
increasing number of practitioners, and a growing recognition of social responsibility.

583
00:36:58,760 --> 00:37:03,159
They they are really caring about whether what they're doing

584
00:37:03,320 --> 00:37:07,519
hurts people or not. Now it's important stuff. In the

585
00:37:07,599 --> 00:37:10,559
United States, the profession deals specifically with the problems of

586
00:37:10,639 --> 00:37:15,920
relationship between a group and its public. Its chief function

587
00:37:16,039 --> 00:37:19,559
is to analyze objectively and realistically the position of its

588
00:37:19,719 --> 00:37:24,519
client is a be a public, and to advise as

589
00:37:24,559 --> 00:37:29,000
to the necessary corrections in its clients' attitudes, towards and

590
00:37:29,119 --> 00:37:33,639
approaches to that public. It is thus an instrument for

591
00:37:33,679 --> 00:37:39,559
achieving adjustment. If any maladjustment in relationships exist, it must

592
00:37:39,599 --> 00:37:44,480
be remembered, of course, that goodwill, the basis of lasting adjustment,

593
00:37:44,840 --> 00:37:47,480
can be preserved in the long run only by those

594
00:37:47,519 --> 00:37:52,519
whose actions warrant it. I would say what he said

595
00:37:52,519 --> 00:37:55,159
on by here is the best who can do it

596
00:37:55,199 --> 00:37:59,480
the best. But this does not prevent those who do

597
00:37:59,519 --> 00:38:02,840
not deserve of goodwill from winning and holding onto it

598
00:38:03,079 --> 00:38:08,599
long enough to do a lot of damage for decades.

599
00:38:10,480 --> 00:38:14,400
The public relations council has a professional responsibility to push

600
00:38:14,480 --> 00:38:17,559
only those ideas he can respect, and not to promote

601
00:38:17,599 --> 00:38:23,159
causes or accept assignments for clients he considers antisocial. That's

602
00:38:23,239 --> 00:38:29,880
us read fascist planning a campaign. Just as a civil

603
00:38:29,960 --> 00:38:33,559
engineer must analyze every element of the situation before he

604
00:38:33,599 --> 00:38:36,840
builds a bridge, so the engineer of consent, in order

605
00:38:36,880 --> 00:38:40,679
to achieve a worthwhile social objective, must operate from a

606
00:38:40,719 --> 00:38:45,000
foundation of soundly planned action. Let us assume that he

607
00:38:45,039 --> 00:38:48,199
has engaged in a specific task. His plans must be

608
00:38:48,239 --> 00:38:55,840
based on four prerequisites. Number one calculation of resources both

609
00:38:55,920 --> 00:38:59,719
human and physical i e. The manpower, the money, and

610
00:38:59,719 --> 00:39:05,000
the time available for the purpose. Part two as thorough

611
00:39:05,039 --> 00:39:10,639
knowledge of the subject as possible. Three determination of objectives

612
00:39:11,000 --> 00:39:15,719
subjects of possible change after research specifically what is to

613
00:39:15,719 --> 00:39:21,360
be accomplished, with whom and through whom. Four research of

614
00:39:21,400 --> 00:39:24,639
the public to learn why and how it acts, both

615
00:39:24,679 --> 00:39:30,639
individually and as a group. Only after this preliminary groundwork

616
00:39:30,639 --> 00:39:33,679
has been firmly laid is it possible to know whether

617
00:39:33,719 --> 00:39:39,039
the objectives are realistically attainable. Only then can the engineer

618
00:39:39,079 --> 00:39:43,760
of consent utilize his resources of manpower, money and time

619
00:39:44,039 --> 00:39:49,199
and the media available strategy, organization and activities will be

620
00:39:49,239 --> 00:39:54,599
geared to the realities of the situation. The task must

621
00:39:54,639 --> 00:39:58,280
first be related to the budget available from manpower and mechanics.

622
00:39:58,960 --> 00:40:02,320
In terms of human assets, the consent engineer has certain

623
00:40:02,400 --> 00:40:07,800
talents creative, administrative, executive, and he must know what these are.

624
00:40:08,679 --> 00:40:11,480
He should also have a clear knowledge of his limitations.

625
00:40:13,039 --> 00:40:16,639
The human assets need to be implemented by workspace and

626
00:40:16,800 --> 00:40:20,920
office equipment. All material needs to be provided by budget.

627
00:40:22,000 --> 00:40:25,880
At this point, this is moot. They have the budget

628
00:40:25,920 --> 00:40:31,280
to do anything anything they want above all else. Once

629
00:40:31,320 --> 00:40:33,599
the budget has been established, and before a first step

630
00:40:33,679 --> 00:40:36,119
is taken, the field of knowledge dealing with the subject

631
00:40:36,159 --> 00:40:39,840
should be thoroughly explored. This is primarily a matter of

632
00:40:39,880 --> 00:40:43,000
collecting and codifying a store of information so that it

633
00:40:43,039 --> 00:40:49,559
will be available for practical, efficient use research. This preliminary

634
00:40:49,599 --> 00:40:53,679
work may be tedious and exacting, but it cannot be

635
00:40:53,760 --> 00:40:58,239
bypassed for. The engineer of consent should be powerfully equipped

636
00:40:58,239 --> 00:41:02,599
with facts, with true, with evidence before he begins to

637
00:41:02,679 --> 00:41:04,159
show himself before a.

638
00:41:04,199 --> 00:41:08,239
Speaker 2: Public interestingly enough. I mean, that's what they used the

639
00:41:08,360 --> 00:41:12,280
enemy class constantly. But that's very similar to what DeSantis

640
00:41:12,280 --> 00:41:16,000
did with over twenty twenty to surround himself now it's

641
00:41:16,039 --> 00:41:19,519
people that were subverting the popular narrative at the time.

642
00:41:19,559 --> 00:41:22,639
But he did surround himself like with Jay Bodichari and

643
00:41:22,679 --> 00:41:26,559
guys like this, and he sat and just as this says,

644
00:41:28,400 --> 00:41:30,960
powerfully equipped with facts, with truths, with evidence, before he

645
00:41:31,000 --> 00:41:34,119
begins to show himself before the public. And then yes,

646
00:41:34,159 --> 00:41:36,039
there were a few weeks of locking down and whatnot.

647
00:41:36,079 --> 00:41:37,320
And then he came out and said, you know what,

648
00:41:37,400 --> 00:41:39,480
we've studied this, this is we're not doing it.

649
00:41:40,239 --> 00:41:43,000
Speaker 1: Yep. Yeah, and he studied it well. I mean, he

650
00:41:43,079 --> 00:41:47,760
was a quote off the top of his head. The

651
00:41:47,840 --> 00:41:51,719
consens engineer should provide himself with the standard reference books

652
00:41:51,719 --> 00:41:56,679
on public relations, publicity, public opinion, nw AER and Sons

653
00:41:56,760 --> 00:42:00,239
Directory of Newspapers and Periodicals, the Editor and Public Sure

654
00:42:00,360 --> 00:42:05,119
year Book, the Radio Daily, and the Congressional Directory that's

655
00:42:05,159 --> 00:42:09,880
an important one, the Chicago Daily News Almanac, the World Almanac,

656
00:42:09,960 --> 00:42:16,440
and of course the Telephone Book. I mean, now it's

657
00:42:16,599 --> 00:42:19,079
just a completely different list. But all of this is

658
00:42:19,119 --> 00:42:23,840
so condensed that it's so much easier than it was then.

659
00:42:24,760 --> 00:42:28,920
And parenthetically, he says, here, the World Almanac, for example,

660
00:42:29,000 --> 00:42:32,119
consists lists of many of the thousands of associations of

661
00:42:32,159 --> 00:42:35,960
the United States across section of the country. These and

662
00:42:36,039 --> 00:42:40,199
other volumes provide a basic library necessary to effect it

663
00:42:39,920 --> 00:42:45,039
to effective planning. At this point in the preparatory work,

664
00:42:45,119 --> 00:42:49,280
the engineer of consent should consider the objectives of his activity.

665
00:42:49,679 --> 00:42:52,519
He should have clearly in mind at all times precisely

666
00:42:52,559 --> 00:42:55,039
where he was going and what he wishes to accomplish.

667
00:42:55,639 --> 00:43:00,159
He may intensify our already existing favorable attitudes. He may

668
00:43:00,239 --> 00:43:04,920
induce these holding He may induce those holding favorable attitudes

669
00:43:05,199 --> 00:43:09,559
to take constructive action. He may convert disbelievers. He may

670
00:43:09,639 --> 00:43:15,280
disrupt certain antagonistic points of view. Yep, when you look

671
00:43:15,320 --> 00:43:19,679
at this and when I think of like the engineering

672
00:43:19,719 --> 00:43:25,039
of consent, you really get the idea that they've lost

673
00:43:25,079 --> 00:43:30,360
the narrative. When when Biden has to give a speech

674
00:43:30,400 --> 00:43:34,360
like he did in Philadelphia, m h where it's like, Okay,

675
00:43:34,360 --> 00:43:40,199
we've lost thirty, maybe forty percent of the country. How

676
00:43:40,199 --> 00:43:45,480
do we get them back? We threaten them. We hope

677
00:43:45,480 --> 00:43:48,840
that their neighbors will shame them. We hope that you know,

678
00:43:48,880 --> 00:43:52,639
they become social outcasts. And if that doesn't happen, we'll

679
00:43:52,639 --> 00:43:54,360
completely deperson them.

680
00:43:54,639 --> 00:43:56,800
Speaker 2: Yeah, which is easy to do.

681
00:43:56,840 --> 00:44:03,599
Speaker 1: Now, Yep, should be defined exactly. In a Red Cross drive,

682
00:44:03,679 --> 00:44:06,039
for example, a time limit in the amount of money

683
00:44:06,039 --> 00:44:08,880
to be raised are set from the start. Much better

684
00:44:08,920 --> 00:44:11,679
results are obtained in a relief drive when the appeal

685
00:44:11,760 --> 00:44:14,079
is made for aid to the people for a specific

686
00:44:14,159 --> 00:44:18,000
country or locality rather than a general area such as

687
00:44:18,079 --> 00:44:19,039
Europe or Asia.

688
00:44:19,840 --> 00:44:22,800
Speaker 2: It sounds so wholesome when he writes it, just like that,

689
00:44:23,039 --> 00:44:25,360
and boys that use for some of the most evil

690
00:44:25,800 --> 00:44:28,519
things on the planet at the moment, especially what's going

691
00:44:28,599 --> 00:44:32,440
on with the outreach and funding of Ukraine.

692
00:44:33,280 --> 00:44:37,400
Speaker 1: Have you noticed this that he has a costume so LENSI.

693
00:44:38,239 --> 00:44:40,960
Speaker 2: Yeah, as Tucker putt it, he looks like a a

694
00:44:41,039 --> 00:44:42,760
Eastern European strip club owner.

695
00:44:44,039 --> 00:44:47,760
Speaker 1: He's become so identified with those clothes that he has

696
00:44:47,800 --> 00:44:51,480
to wear them everywhere. Now, yeah, that's a sign of weakness.

697
00:44:51,519 --> 00:44:54,920
That's a sign that things are falling apart for them,

698
00:44:55,360 --> 00:44:59,920
because yeah, it has to be it. I look at it,

699
00:45:00,039 --> 00:45:03,800
and I read Brene's and when you understand how to

700
00:45:03,920 --> 00:45:08,119
craft propaganda, you look at then you start seeing sloppy propaganda.

701
00:45:08,599 --> 00:45:09,079
Speaker 2: Mm hmm.

702
00:45:09,639 --> 00:45:12,719
Speaker 1: And I think that that propaganda is really sloppy. People

703
00:45:12,719 --> 00:45:15,239
are like, why is he wearing that all the time.

704
00:45:15,800 --> 00:45:18,079
He's not in a war zone. He's in the he's

705
00:45:18,159 --> 00:45:20,679
on the freaking he's on the congressional floor.

706
00:45:21,440 --> 00:45:23,800
Speaker 2: Yeah, that's a very good point. It's so clunky and

707
00:45:23,840 --> 00:45:26,679
ham fisted, like here's our war he wrote. It's like

708
00:45:26,800 --> 00:45:30,599
he's in congress where they're all wearing suits, even the

709
00:45:30,639 --> 00:45:31,320
war heroes.

710
00:45:31,719 --> 00:45:38,159
Speaker 1: So yeah, all right, studying the public the objective must

711
00:45:38,159 --> 00:45:41,079
at all times be related to the public whose consent

712
00:45:41,239 --> 00:45:44,639
is to be obtained. That public is people. But what

713
00:45:44,800 --> 00:45:48,119
do they know? What are their present attitude towards the

714
00:45:48,159 --> 00:45:52,079
situation with which the consent engineer is concerned. What are

715
00:45:52,119 --> 00:45:56,639
the impulses which govern these attitudes? What ideas are the

716
00:45:56,679 --> 00:46:01,159
people ready to absorb? What are they ready to do?

717
00:46:01,280 --> 00:46:06,800
Given an effective stimulant. Yeah, it's interesting. It's like you

718
00:46:06,920 --> 00:46:11,280
read those questions and probing questions, and it's like, well,

719
00:46:11,679 --> 00:46:14,559
what are they ready to absor What ideas are people

720
00:46:14,599 --> 00:46:18,920
ready to absorb? Well, they've been so inundated with ideas

721
00:46:18,960 --> 00:46:24,119
about the bug. Let's give them something halfway around the

722
00:46:24,119 --> 00:46:27,239
world which has no effect on them whatsoever. That's like

723
00:46:27,280 --> 00:46:29,199
some relief for them because it's in person.

724
00:46:29,320 --> 00:46:33,440
Speaker 2: Yeah, yes, yeah, it's almost asking what are they ready

725
00:46:33,519 --> 00:46:39,119
to absorb. Meaning what our job isn't to talk about

726
00:46:39,119 --> 00:46:43,079
what they already accept. Our job is to push a

727
00:46:43,079 --> 00:46:45,519
little bit beyond each time and get that to grow

728
00:46:45,679 --> 00:46:47,039
in the direction that we want it.

729
00:46:48,039 --> 00:46:53,840
Speaker 1: Yeah, and people don't realize it right now, they're constructing

730
00:46:53,880 --> 00:46:58,159
the next thing. Yes, and they're figuring out the way

731
00:46:58,199 --> 00:47:01,119
that they're going to convince you that this has something

732
00:47:01,159 --> 00:47:03,199
to do with you and you have to get behind it.

733
00:47:04,000 --> 00:47:04,320
Speaker 2: Yes.

734
00:47:04,920 --> 00:47:07,599
Speaker 1: It's like I said last night on a loudstream. If

735
00:47:07,639 --> 00:47:14,079
five million people organically marched on Washington and we're like,

736
00:47:14,679 --> 00:47:18,719
we're not. This Ukraine stuff ends right now? Yeah, what

737
00:47:19,239 --> 00:47:21,400
are they going to do? I mean we both know

738
00:47:21,559 --> 00:47:24,199
that it'll be infiltrated from the inside and they'll be

739
00:47:24,800 --> 00:47:27,159
you know, they'll be FBI agents in there trying to

740
00:47:27,199 --> 00:47:33,159
give people guns and stuff like that. But still and

741
00:47:33,320 --> 00:47:37,280
there's hey, talk about engineering. Do they get their ideas

742
00:47:37,360 --> 00:47:41,440
from bartenders, later carriers, waitresses, little orphan ane or the

743
00:47:41,519 --> 00:47:45,320
editorial page of the New York Times, or podcasts.

744
00:47:44,599 --> 00:47:49,159
Speaker 2: Or bartenders or churches? Let's close them down?

745
00:47:49,760 --> 00:47:55,119
Speaker 1: Yep? Hey, yep? That is where is that where people

746
00:47:55,239 --> 00:48:00,880
gather and feel like they can talk freely? What group

747
00:48:01,000 --> 00:48:05,280
leaders or opinion molders effectively influence the thought processes of

748
00:48:05,360 --> 00:48:09,440
what followers. What is the flow of ideas from whom

749
00:48:09,480 --> 00:48:15,639
to whom to what extent to authority? Factual evidence, precision, reason, tradition,

750
00:48:16,000 --> 00:48:19,119
and emotion play a part in the acceptance of these ideas.

751
00:48:21,119 --> 00:48:27,119
The public's attitudes, assumptions, ideas, or prejudices result from definite influences.

752
00:48:27,679 --> 00:48:29,679
One must try to find out what they are in

753
00:48:29,719 --> 00:48:34,039
any situation in which one is working. If the engineer

754
00:48:34,039 --> 00:48:37,320
of consent is to plan effectively, he must also know

755
00:48:37,400 --> 00:48:40,239
the group formations with which he is to deal. For

756
00:48:41,320 --> 00:48:46,840
democratic society is actually only a loose aggregate of constituent groups.

757
00:48:49,119 --> 00:48:55,119
Certain individuals with common social and or professional interests form

758
00:48:55,440 --> 00:49:01,039
voluntary groups. These include such great professional organisations as those

759
00:49:01,079 --> 00:49:05,559
of doctors, lawyers, nurses, and the like. The trade associations,

760
00:49:05,639 --> 00:49:09,079
the farm associations and labor unions, the women's clubs, the

761
00:49:09,119 --> 00:49:13,599
religious clubs, and the thousands of clubs and fraternal organizations

762
00:49:13,639 --> 00:49:17,519
which they basically destroyed all through the twentieth century.

763
00:49:17,840 --> 00:49:20,679
Speaker 2: Yeah yes, and are now subverting the ones that they

764
00:49:20,679 --> 00:49:21,360
can't destroy.

765
00:49:22,559 --> 00:49:26,159
Speaker 1: Formal groups, such as political units, may range from organized

766
00:49:26,159 --> 00:49:30,719
minorities to the large amorphous political bodies that are that

767
00:49:30,960 --> 00:49:35,800
are our two major parties. There is today even another

768
00:49:35,840 --> 00:49:38,079
category of the public group which must be kept in

769
00:49:38,159 --> 00:49:41,639
mind by the Engineer of Consent. The readers of the

770
00:49:41,679 --> 00:49:46,400
New Republic or the listeners to Raymond Swing's program are

771
00:49:46,480 --> 00:49:50,760
as much voluntary groups, although unorganized, as are the members

772
00:49:50,800 --> 00:49:54,920
of a trade union or rotary club. He mentions podcasting,

773
00:49:55,599 --> 00:50:00,519
mm hmm, bingo, he mentions newsletters, He mentions blogs. Yeah,

774
00:50:00,639 --> 00:50:03,440
the reader the readers of sub stack, or the listeners

775
00:50:03,519 --> 00:50:08,519
of uh yeah, you know, countical wars. Yeah, there as

776
00:50:08,599 --> 00:50:12,079
much voluntary groups, although unorganized, and are as are the

777
00:50:12,119 --> 00:50:16,199
members of a trade union or a rotary club. To

778
00:50:16,280 --> 00:50:20,280
function well, almost all organized groups elect or select leaders,

779
00:50:20,320 --> 00:50:23,800
who usually remain in a controlling position for stated intervals

780
00:50:23,840 --> 00:50:27,880
of time. These leaders reflect their followers' wishes and work

781
00:50:27,960 --> 00:50:31,679
to promote their interests. In a democratic society, they can

782
00:50:31,719 --> 00:50:34,960
only lead them as far as and in the direction

783
00:50:35,360 --> 00:50:39,800
in which they want to go. To influence the public,

784
00:50:39,920 --> 00:50:43,760
the engineer of consent works with and through group leaders

785
00:50:43,800 --> 00:50:46,519
and opinion molders on every level.

786
00:50:47,519 --> 00:50:49,559
Speaker 2: That's that's kind of what I was alluding to earlier.

787
00:50:49,639 --> 00:50:52,000
They can, they can only lead them as far as

788
00:50:52,519 --> 00:50:55,079
and in the direction in which they want to go,

789
00:50:55,719 --> 00:50:59,159
so that the the opinion molders. Their job is to

790
00:50:59,320 --> 00:51:03,760
push that further because normal people that just work and

791
00:51:03,800 --> 00:51:06,840
have a family are only comfortable with such such a position,

792
00:51:07,360 --> 00:51:10,599
so their opinion. Their job now is to mold that

793
00:51:10,840 --> 00:51:13,960
and push it in a direction that they're not necessarily

794
00:51:14,000 --> 00:51:16,119
comfortable with, which is why you do it by means

795
00:51:16,119 --> 00:51:20,480
of comfort and safety and freedom, because if you can't

796
00:51:20,519 --> 00:51:22,840
just come out and go, we want this new, crazy,

797
00:51:22,880 --> 00:51:25,639
tyrannical thing, so just do it. Okay, you have to

798
00:51:25,679 --> 00:51:28,760
push it in a friendly manner that plays on people's

799
00:51:29,159 --> 00:51:32,400
love for comfort and like I said, safety, freedom, et cetera.

800
00:51:33,519 --> 00:51:36,360
Speaker 1: Or I mean you could just basically what they do

801
00:51:36,480 --> 00:51:37,840
now is buy people off.

802
00:51:38,960 --> 00:51:39,159
Speaker 2: Yeah.

803
00:51:39,159 --> 00:51:42,039
Speaker 1: Threatened, Yeah, threaten people. I mean you can threaten people.

804
00:51:42,559 --> 00:51:46,960
Who was I talking about? I was talking about Elon,

805
00:51:47,559 --> 00:51:50,280
you know Elon talking about stepping down and everything like that.

806
00:51:50,360 --> 00:51:53,440
I'm like, well, I mean, he's a guy who concentrates

807
00:51:53,480 --> 00:51:58,760
a lot on his other work space is his stupid

808
00:51:58,840 --> 00:52:02,400
AI stuff brand implant stuff, which is a complete joke

809
00:52:02,519 --> 00:52:06,199
just to get money and get rich. A shit doesn't work. Sorry, Sorry,

810
00:52:06,239 --> 00:52:09,559
all you people who want it to work, it doesn't.

811
00:52:10,280 --> 00:52:13,239
And he was talking about how he wants to step down,

812
00:52:13,480 --> 00:52:15,559
you know, and I was like, well, he either genuinely

813
00:52:15,639 --> 00:52:18,880
wants to step down or these threats against his kids

814
00:52:18,880 --> 00:52:20,320
are real. Mmm.

815
00:52:23,400 --> 00:52:23,880
Speaker 2: Interesting.

816
00:52:24,719 --> 00:52:26,920
Speaker 1: Yeah, I mean I'm not one, you know. I mean,

817
00:52:26,960 --> 00:52:30,159
I don't go so far. I mean, I entertain conspiracies,

818
00:52:30,159 --> 00:52:32,760
but I rarely talk about them publicly. I rarely never

819
00:52:32,800 --> 00:52:36,559
talk about the conspiracies that I entertained publicly. But I

820
00:52:36,559 --> 00:52:39,760
mean that when you take into consideration he's talking about, Hey,

821
00:52:39,880 --> 00:52:41,840
my kids are being tracked, somebody jumped on my cauld

822
00:52:41,960 --> 00:52:43,440
and you know that could all be a sye op.

823
00:52:43,480 --> 00:52:45,400
I know, I know it could all be a sy op.

824
00:52:45,840 --> 00:52:49,760
But there's another you know, there's something else there that

825
00:52:49,880 --> 00:52:53,320
they've just and again, to me, that's just another ham

826
00:52:53,440 --> 00:52:58,719
fested approach because they've lost the ability to craft the narrative,

827
00:52:58,960 --> 00:53:02,480
like Brene's teacher them here. Either they've lost that ability

828
00:53:02,599 --> 00:53:07,519
due to technology, the Internet, things like that, being able

829
00:53:07,559 --> 00:53:11,239
to debunk a story within minutes of it coming out,

830
00:53:11,960 --> 00:53:18,199
or they're just not that smart. And I tend to

831
00:53:18,239 --> 00:53:20,239
you why not both both? Yeah?

832
00:53:20,320 --> 00:53:20,599
Speaker 2: Both?

833
00:53:20,639 --> 00:53:26,679
Speaker 1: And yeah, all right, values and techniques of research. To

834
00:53:26,800 --> 00:53:30,519
achieve accurate working knowledge of the receptivity of the public

835
00:53:30,599 --> 00:53:33,880
mind to an idea or ideas, it is necessary to

836
00:53:33,960 --> 00:53:38,960
engage in painstaking research. Such research should aim to establish

837
00:53:39,039 --> 00:53:44,239
a common denominator between the researcher and the public. Let

838
00:53:44,239 --> 00:53:47,760
me read that again. Such research should aim to establish

839
00:53:47,760 --> 00:53:51,760
a common denominator between the researcher and the public. It

840
00:53:51,800 --> 00:53:55,400
should disclose the realities of the objective situation in which

841
00:53:55,440 --> 00:54:00,440
the engineer of consent has to work completed, It provides

842
00:54:00,440 --> 00:54:03,360
a blueprint of action and clarifies the question of who

843
00:54:03,400 --> 00:54:07,760
does what, where, when and why. It will indicate the

844
00:54:07,800 --> 00:54:11,000
overall strategy to be employed, the themes to be stressed,

845
00:54:11,119 --> 00:54:14,519
the organization needed, the use of media, and the day

846
00:54:14,559 --> 00:54:18,519
to day tactics. It should further indicate how long it

847
00:54:18,559 --> 00:54:20,719
will take to win the public and what are the

848
00:54:20,760 --> 00:54:25,679
short and long term trends of public thinking. Low and

849
00:54:25,800 --> 00:54:31,559
high time preference. It will disclose subconscious and that's that's

850
00:54:31,559 --> 00:54:35,480
the way the left one they understand low and high

851
00:54:35,559 --> 00:54:38,880
time preference. Low time preference is taking one hundred years,

852
00:54:39,039 --> 00:54:42,000
the one hundred year march through the you know, through

853
00:54:42,039 --> 00:54:46,440
the institutions. The high time preferences when they do get

854
00:54:46,480 --> 00:54:50,039
in power, getting as much power in the short term

855
00:54:50,079 --> 00:54:50,719
as possible.

856
00:54:51,320 --> 00:54:52,360
Speaker 2: Yeah, that's the.

857
00:54:52,280 --> 00:54:57,199
Speaker 1: Way people have to start thinking. It will disclose subconscious

858
00:54:57,239 --> 00:55:01,320
and conscious motivations in public thought and the actions, words,

859
00:55:01,360 --> 00:55:05,360
and pictures that affect these motivations. It will reveal public

860
00:55:05,400 --> 00:55:09,000
awareness the low or high visibility of ideas in the

861
00:55:09,039 --> 00:55:15,760
public mind. Research may indicate the necessity to modify original objectives,

862
00:55:15,800 --> 00:55:20,239
to enlarge or contract the plan goal, or to change

863
00:55:20,280 --> 00:55:24,320
actions and methods. In short, it furnishes the equivalent of

864
00:55:24,400 --> 00:55:32,000
the mariner's chart, the architect's blueprint, the traveler's roadmap. It's

865
00:55:34,320 --> 00:55:36,840
when it comes to your thoughts and your beliefs and

866
00:55:36,880 --> 00:55:39,679
what you're willing to put up with that's such a

867
00:55:40,320 --> 00:55:43,239
In short, it furnishes the equivalent of just basically a

868
00:55:43,360 --> 00:55:46,920
roadmap on how to do that, and it just seems

869
00:55:46,920 --> 00:55:53,519
like it minimizes the choosing those phrases, minimizes exactly what

870
00:55:53,519 --> 00:55:57,119
they're doing to you. Public opinion research may be conducted

871
00:55:57,119 --> 00:56:01,960
by questionnaires, by personal interviews, or by polls. Contact can

872
00:56:02,039 --> 00:56:05,360
be made with business leaders, heads of trade organizations, trade

873
00:56:05,440 --> 00:56:09,239
union officials, and educational leaders, all of whom may be

874
00:56:09,320 --> 00:56:11,280
willing to aid the engineer.

875
00:56:10,800 --> 00:56:13,199
Speaker 2: Of consent algorithms.

876
00:56:13,239 --> 00:56:16,239
Speaker 1: Now, yeah, yeah, easy, They're easy.

877
00:56:16,320 --> 00:56:17,440
Speaker 2: They don't need all of those things.

878
00:56:18,199 --> 00:56:21,079
Speaker 1: Well, I mean, didn't Elon by Twitter because you know

879
00:56:21,119 --> 00:56:23,360
he was upset that the babylon be got kicked off?

880
00:56:23,480 --> 00:56:25,639
Or did he want all that info?

881
00:56:26,960 --> 00:56:27,199
Speaker 2: Right?

882
00:56:27,760 --> 00:56:32,039
Speaker 1: Right? The head of professional groups in the communities, the

883
00:56:32,360 --> 00:56:37,320
medical association, the architects, the engineers all should be queried. Sociuld,

884
00:56:37,360 --> 00:56:44,239
social service executives, officials of women's clubs and religious leaders. Editors,

885
00:56:44,239 --> 00:56:48,880
publishers and radio station and motion picture people can be

886
00:56:49,000 --> 00:56:53,920
persuaded to discuss with the consent engineer his objectives and

887
00:56:53,960 --> 00:56:58,440
the appeals and angles that affect these leaders and their audiences.

888
00:56:59,079 --> 00:57:01,719
Speaker 2: You can go to Dyer has a book all about this,

889
00:57:01,840 --> 00:57:05,079
two books. I believe this is exactly the CIA and

890
00:57:05,960 --> 00:57:09,840
quote unquote deep state infiltration through Hollywood and just to

891
00:57:09,960 --> 00:57:10,880
craft narratives.

892
00:57:11,559 --> 00:57:15,360
Speaker 1: The way I read this the sentence, editors, publishers and

893
00:57:15,480 --> 00:57:18,920
radio station and motion picture people can be persuaded to

894
00:57:18,960 --> 00:57:22,400
discuss with the consent engineer, his objectives and the appeals

895
00:57:22,400 --> 00:57:26,599
and angles that affect these leaders and their audiences. To me,

896
00:57:26,960 --> 00:57:29,239
that presupposes that they're already on board.

897
00:57:29,840 --> 00:57:33,000
Speaker 2: Mm hmm, Yeah, good point.

898
00:57:33,239 --> 00:57:39,079
Speaker 1: Yeah, the local unions or association of barbers, railwaymen and

899
00:57:39,159 --> 00:57:42,280
clothing workers, and taxi cab drivers may be willing to

900
00:57:42,320 --> 00:57:48,280
cooperate in the undertaking. Grass Roots leaders are important. Such

901
00:57:48,280 --> 00:57:53,280
a survey has Yeah, such a survey has a double

902
00:57:53,320 --> 00:57:57,119
barreled effect. The engineer of consent learns what group leaders

903
00:57:57,239 --> 00:57:59,880
know and do not know, the extent to which they

904
00:58:00,000 --> 00:58:04,039
will cooperate with him. The media that reached them, appeals

905
00:58:04,079 --> 00:58:07,360
that let me read that again, the engine that's a

906
00:58:07,400 --> 00:58:10,960
weird sentence the way he structured it. The engineer of

907
00:58:10,960 --> 00:58:13,559
consent learns what group leaders know and do not know,

908
00:58:13,960 --> 00:58:16,599
the extent to which they will cooperate with him, the

909
00:58:16,639 --> 00:58:20,000
media that reached them, appeals that may be valid, and

910
00:58:20,079 --> 00:58:23,679
the prejudices, the legends, or the facts by which they live.

911
00:58:25,039 --> 00:58:28,360
He is able simultaneously to determine whether or not they

912
00:58:28,360 --> 00:58:32,280
will conduct informational campaigns in their own right and thus

913
00:58:32,320 --> 00:58:37,280
supplement his activities. Yeah, there's something so insidious about this,

914
00:58:37,760 --> 00:58:38,039
I know.

915
00:58:38,480 --> 00:58:42,239
Speaker 2: Yeah, I mean unfortunately brilliant as well.

916
00:58:42,719 --> 00:58:46,119
Speaker 1: Yeah, yeah, And I mean I know saying there's something

917
00:58:46,159 --> 00:58:49,480
so insidious about this is really understanding it and obvious

918
00:58:49,519 --> 00:58:52,840
at this point, but just something about that paragraph really

919
00:58:53,440 --> 00:58:57,519
turns my stomach. Theme strategy an organization. Now that the

920
00:58:57,559 --> 00:58:59,960
preliminary work has been done, it will be possible to

921
00:59:00,159 --> 00:59:04,519
proceed to actual planning from the survey. From the survey

922
00:59:04,519 --> 00:59:08,440
of opinion will emerge the major themes of strategy. These

923
00:59:08,480 --> 00:59:11,679
themes contain the ideas to be conveyed. They channel the

924
00:59:11,719 --> 00:59:14,280
lines of approach to the public, and they must be

925
00:59:14,400 --> 00:59:18,800
expressed through whatever media are used. The themes are ever present,

926
00:59:18,840 --> 00:59:22,519
but intangible, comparable to what in fiction is called the

927
00:59:22,599 --> 00:59:27,119
story line. To be successful, the themes must appeal to

928
00:59:27,159 --> 00:59:30,800
the motives of the public. Motives are the activation of

929
00:59:30,840 --> 00:59:35,199
both conscious and subconscious pressures created by the force of desires.

930
00:59:36,719 --> 00:59:41,199
Psychologists have isolated a number of compelling appeals, the validity

931
00:59:41,239 --> 00:59:46,400
of which have been repeatedly proved in practical application. Once

932
00:59:46,440 --> 00:59:49,480
the themes are established, in what kind of a campaign

933
00:59:49,559 --> 00:59:52,639
are they to be used. The situation may call for

934
00:59:52,719 --> 00:59:56,960
a blitzkrieg or a continuing battle, a combination of both,

935
00:59:57,079 --> 01:00:00,440
or some other strategy. It may be as necessary to

936
01:00:00,480 --> 01:00:03,239
develop a plan of action for an election that will

937
01:00:03,239 --> 01:00:06,199
be over in a few weeks or months, or for

938
01:00:06,280 --> 01:00:10,440
a campaign that may take years, such as the effort

939
01:00:10,480 --> 01:00:14,199
to cut down the tuberculosis rate death rate. Planning for

940
01:00:14,400 --> 01:00:20,840
mass persuasion or the COVID death rate. Planning for mass

941
01:00:20,880 --> 01:00:24,800
persuasion is governed by many factors that call upon all

942
01:00:24,880 --> 01:00:30,239
one's powers of training, experience, skill and judgment. Planning should

943
01:00:30,280 --> 01:00:33,760
be flexible and provide for what for conditions change for

944
01:00:34,519 --> 01:00:37,400
Planning should be flexible and provide for changed conditions.

945
01:00:38,159 --> 01:00:41,360
Speaker 2: Mm hm, boy, think of the last few years, all

946
01:00:41,440 --> 01:00:42,119
of these things.

947
01:00:43,119 --> 01:00:46,639
Speaker 1: You're not going to convince me that the people in charge,

948
01:00:46,679 --> 01:00:49,039
I mean, the people who are really in charge, right,

949
01:00:49,719 --> 01:00:53,039
haven't read these things, don't know these things. When the

950
01:00:53,039 --> 01:00:57,719
plans have been perfected, organization of resources follows, and it

951
01:00:57,800 --> 01:01:01,599
must be undertaken in advance to provide the necessary manpower, money,

952
01:01:01,800 --> 01:01:06,679
and physical equipment. Organization also correlates the activities of any

953
01:01:06,760 --> 01:01:09,480
specialists who may be called upon from time to time,

954
01:01:09,920 --> 01:01:14,880
such as opinion researchers, fundraisers, publicity men, radio and motion

955
01:01:15,000 --> 01:01:19,239
picture experts, specialists for women's clubs and foreign language groups

956
01:01:19,280 --> 01:01:23,159
and the like. Really got those foreign language groups down,

957
01:01:25,159 --> 01:01:28,960
I mean they basically own them. Now they can get

958
01:01:28,960 --> 01:01:36,039
them to march in a moment's notice the tactics. At

959
01:01:36,039 --> 01:01:38,360
this point it will be possible to plan the tactics

960
01:01:38,400 --> 01:01:41,320
of the program, i e. To decide how the themes

961
01:01:41,320 --> 01:01:45,000
are to be disseminated over the idea carriers the networks

962
01:01:45,000 --> 01:01:49,599
of communication do not think of tactics in terms of

963
01:01:49,679 --> 01:01:53,480
segmental approaches. The problem is not to get articles into

964
01:01:53,480 --> 01:01:56,639
a newspaper, or obtain radio time, or arrange a motion

965
01:01:56,760 --> 01:02:00,639
picture newsreel. It is rather to set in motion of

966
01:02:00,760 --> 01:02:05,000
broad activity, the success of which depends on interlocking all

967
01:02:05,079 --> 01:02:09,840
phases and elements of the proposed strategy, implementing by tactics

968
01:02:09,880 --> 01:02:14,679
that are time to the moment of maximum effectiveness. It's

969
01:02:14,719 --> 01:02:17,159
a battle, That's the way you plan a battle. That's

970
01:02:17,159 --> 01:02:21,599
the way you plan a war. Yeah yeah. An action

971
01:02:21,840 --> 01:02:28,559
held over, but one day may fall completely flat. Skilled

972
01:02:28,599 --> 01:02:32,360
and imaginative timing has determined the success of many mass

973
01:02:32,400 --> 01:02:36,960
movements and campaigns. The familiar phenomena so typical of the

974
01:02:36,960 --> 01:02:44,199
American people's behavior pattern. Emphasis of the consent engineer's activities

975
01:02:44,239 --> 01:02:47,119
will be on the written and spoken word, geared to

976
01:02:47,159 --> 01:02:50,280
the media and designed for the audiences he is addressing.

977
01:02:52,519 --> 01:02:55,880
He must be sure that his material fits his public.

978
01:02:56,679 --> 01:02:59,599
He must prepare a copy written in simple language and

979
01:02:59,679 --> 01:03:03,639
six teen word sentences for the average school age public.

980
01:03:04,559 --> 01:03:08,519
Speaker 2: You can do less words. Now wear the damn mask. Yeah,

981
01:03:08,679 --> 01:03:10,639
to take the take the jab.

982
01:03:10,760 --> 01:03:13,360
Speaker 1: It's all quick, it's all bumper stickers.

983
01:03:13,639 --> 01:03:13,880
Speaker 2: Yep.

984
01:03:14,920 --> 01:03:17,679
Speaker 1: Some copy will be aimed at the understanding of people

985
01:03:18,159 --> 01:03:22,320
or as I was thinking, two hundred and forty characters. Yeah, fair,

986
01:03:23,519 --> 01:03:26,280
Some copy will be aimed at the understanding of people

987
01:03:26,320 --> 01:03:32,119
who have had seventeen years of schooling. He must familiarize

988
01:03:32,199 --> 01:03:35,400
himself with all media and know how to supply them

989
01:03:35,440 --> 01:03:42,519
with material, material suitable in quantity and quality. Primarily, however,

990
01:03:42,679 --> 01:03:46,079
the engineer of consent must create news.

991
01:03:46,599 --> 01:03:49,880
Speaker 2: Bingo, there's some there's some real gems in the next

992
01:03:49,880 --> 01:03:50,719
two paragraphs.

993
01:03:51,039 --> 01:03:57,199
Speaker 1: Yeah, news is not an inanimate thing. It's funny. I

994
01:03:57,239 --> 01:04:01,440
have an episode coming out with tom Us seven seven

995
01:04:01,559 --> 01:04:05,239
seven that dropped before I dropped this, and he talked,

996
01:04:05,239 --> 01:04:08,199
we talk about politics, and we talk about politics from

997
01:04:08,840 --> 01:04:13,159
how Europeans, you know, turn of the century looked at

998
01:04:13,159 --> 01:04:18,679
politics nineteen you know, nineteen to twentieth century, and they

999
01:04:18,719 --> 01:04:23,239
looked at politics as this. It was mysterious to them.

1000
01:04:23,960 --> 01:04:26,280
They didn't think they knew at all, there was something.

1001
01:04:26,880 --> 01:04:31,039
It was something other, and we've been convinced to believe

1002
01:04:31,119 --> 01:04:35,599
that it's simple. It's A and B and ab A

1003
01:04:35,679 --> 01:04:39,840
plus B will see and it's left versus right as this.

1004
01:04:40,079 --> 01:04:43,519
And when you try to introduce somebody and say, hey,

1005
01:04:43,599 --> 01:04:46,480
read this, you know it's it's a political text, but

1006
01:04:46,800 --> 01:04:50,199
it may be something that you it's different than anything

1007
01:04:50,199 --> 01:04:53,400
you've read. And you know, somebody I recommended Imperium to

1008
01:04:53,480 --> 01:04:57,960
somebody by Jaki and they said, uh, after just a

1009
01:04:57,960 --> 01:05:00,000
few pages, like is it going to stay this so esoteric?

1010
01:05:01,199 --> 01:05:01,559
Speaker 2: Uh huh.

1011
01:05:02,280 --> 01:05:06,559
Speaker 1: And I'm like, that's kind of the point of why

1012
01:05:06,880 --> 01:05:09,639
why he wrote it, because everything at that point, at

1013
01:05:09,679 --> 01:05:12,840
the time he wrote it was becoming politics A plus

1014
01:05:12,880 --> 01:05:13,719
B we'll see.

1015
01:05:14,360 --> 01:05:17,119
Speaker 2: Yes, that there's not to bring everything to Orthodoxy, but

1016
01:05:17,159 --> 01:05:21,360
Eastern orthodox like mentality is very much different from the

1017
01:05:21,440 --> 01:05:24,719
religion that you certainly that I grew up with, because

1018
01:05:24,800 --> 01:05:29,119
there is no well, where's the proof that there is three?

1019
01:05:29,440 --> 01:05:32,280
There's a triune God, Where's where's the proof of this?

1020
01:05:32,440 --> 01:05:34,960
I don't get this, this logic and all of these things,

1021
01:05:35,000 --> 01:05:39,440
and the Eastern Europeans don't think of it in those terms.

1022
01:05:39,519 --> 01:05:42,719
And we're swimming in it, so it's it's interesting, same

1023
01:05:42,840 --> 01:05:43,639
same kind of thing.

1024
01:05:44,239 --> 01:05:48,719
Speaker 1: Right, just read Reading news is not an inananamate thing,

1025
01:05:49,440 --> 01:05:53,239
it's just that's so. Let me start this paragraph over inain.

1026
01:05:53,639 --> 01:05:59,880
Primarily yeah, primarily, However, the engineer of consent must create news.

1027
01:06:00,800 --> 01:06:04,559
News is not an inadamate thing. It is the overt

1028
01:06:04,800 --> 01:06:08,440
act that makes news, and news in turn shapes the

1029
01:06:08,480 --> 01:06:14,039
attitudes and actions of people. A good criterion as to

1030
01:06:14,119 --> 01:06:17,639
whether something is or is not news is whether the

1031
01:06:17,800 --> 01:06:23,519
event juts out of the pattern of routine. It's disruptive.

1032
01:06:24,480 --> 01:06:28,320
It has to it has to be disruptive. The developing

1033
01:06:28,440 --> 01:06:31,840
of events and circumstances that are not routine is one

1034
01:06:31,880 --> 01:06:37,679
of the basic functions of the engineer of consent. Event

1035
01:06:37,920 --> 01:06:42,760
so planned can be projected over the communications systems to

1036
01:06:42,960 --> 01:06:48,119
infinitely more people than those actually participating, and such events

1037
01:06:48,239 --> 01:06:53,800
vividly dramatized ideas for those who do not witness the events.

1038
01:06:54,159 --> 01:06:58,800
Speaker 2: False flags we go like this next this next paragraph too,

1039
01:06:58,840 --> 01:07:00,119
But go ahead, Pete, I'm sorry.

1040
01:07:00,239 --> 01:07:04,400
Speaker 1: Yeah, let me just say this. Okay, So the war,

1041
01:07:04,599 --> 01:07:07,599
the absolute worst thing that has happened in the last

1042
01:07:07,599 --> 01:07:13,599
twelve months is one country invaded in another country. Something

1043
01:07:13,639 --> 01:07:18,639
that's been happening from millennia. This is humanity.

1044
01:07:19,400 --> 01:07:19,840
Speaker 2: Mm hmm.

1045
01:07:20,280 --> 01:07:27,159
Speaker 1: Russia invading Ukraine one section of Ukraine is what humanity is.

1046
01:07:27,199 --> 01:07:30,800
The history of man To believe any other is to

1047
01:07:30,840 --> 01:07:33,039
believe in the Whig theory of history, that we're just

1048
01:07:33,079 --> 01:07:35,119
supposed to be progressively getting better. I mean, if you

1049
01:07:35,159 --> 01:07:37,719
believe that you're on the side of the progressives. Sorry,

1050
01:07:37,719 --> 01:07:40,239
if you have a Ukraine flag, I don't care if

1051
01:07:40,239 --> 01:07:43,039
you're a hoppy in or if you're a libertarian or whatever,

1052
01:07:43,239 --> 01:07:45,559
you are on the side of the progressives. You have progressed.

1053
01:07:45,960 --> 01:07:48,800
Speaker 2: Thank you, Yes, yes, preach.

1054
01:07:48,840 --> 01:07:55,000
Speaker 1: You, I mean you. War is who we are? Who

1055
01:07:55,000 --> 01:08:00,760
started World War Two? Well, Germany invaded Poland and so

1056
01:08:02,880 --> 01:08:06,760
that why did England have to declare war? England started

1057
01:08:06,760 --> 01:08:12,519
the war because Germany invaded Poland. So what something that's

1058
01:08:12,519 --> 01:08:17,319
been happening for the history of mankind. That's a problem.

1059
01:08:17,640 --> 01:08:23,319
People are going to die. Come on, come on, people,

1060
01:08:23,560 --> 01:08:26,560
wake the fuck up. This is who we are. It's

1061
01:08:26,600 --> 01:08:30,800
not changing. And if it does change, when it changes,

1062
01:08:30,880 --> 01:08:34,159
well now you're going to have a forty one percent

1063
01:08:34,600 --> 01:08:38,039
suicide rate from people who think that they can change

1064
01:08:38,039 --> 01:08:44,680
and they can somehow perfect themselves. Quit the fucking bullshit. People.

1065
01:08:47,640 --> 01:08:53,319
The imaginatively managed event can compete successfully with other events

1066
01:08:53,359 --> 01:08:59,159
for attention. Imaginatively managed managed.

1067
01:08:59,359 --> 01:09:04,319
Speaker 2: Yes, this entire next paragraph is explaining what a psyop

1068
01:09:04,439 --> 01:09:05,000
is for people.

1069
01:09:06,720 --> 01:09:11,880
Speaker 1: The imaginatively managed event can compete successfully with other events

1070
01:09:11,880 --> 01:09:18,119
for attention. Newsworthy events involving people usually do not happen

1071
01:09:18,159 --> 01:09:23,000
by accident. They are planned deliberately to accomplish a purpose

1072
01:09:23,399 --> 01:09:26,640
to influence our ideas and actions.

1073
01:09:27,199 --> 01:09:32,000
Speaker 2: Wow, what a paragraph.

1074
01:09:32,079 --> 01:09:36,000
Speaker 1: I mean, I don't know how. I mean, it's written

1075
01:09:36,039 --> 01:09:37,680
so plainly. How do you comment on it?

1076
01:09:38,600 --> 01:09:38,800
Speaker 3: Yeah?

1077
01:09:38,840 --> 01:09:42,640
Speaker 2: I mean yeah, I mean it's written so plainly. I

1078
01:09:42,640 --> 01:09:44,920
almost just took a picture of that paragraph and just

1079
01:09:45,000 --> 01:09:47,920
posted it on Twitter. I mean, it is what it is.

1080
01:09:47,960 --> 01:09:51,760
There's not there's not a lot of interpretation needed for that,

1081
01:09:51,920 --> 01:09:55,840
because again, this man was brilliant with words and knowing

1082
01:09:56,000 --> 01:09:59,880
exactly how they're going to land on most people. So

1083
01:10:00,000 --> 01:10:03,840
so they are planned deliberately to accomplish a purpose to

1084
01:10:03,960 --> 01:10:06,279
influence our ideas and actions.

1085
01:10:07,720 --> 01:10:11,800
Speaker 1: There's no Summer of George very Lean mm hm, the

1086
01:10:12,359 --> 01:10:18,279
very Lean. There's nothing. There's nothing that can be misinterpreted there, right, Yeah,

1087
01:10:18,479 --> 01:10:25,079
Summer of George. Yeah, that was a Wow. Events may

1088
01:10:25,119 --> 01:10:30,039
also be set up in chain reaction. By harnessing the

1089
01:10:30,159 --> 01:10:34,720
energies of group leaders, the engineer of consent can stimulate

1090
01:10:34,840 --> 01:10:39,319
them to set in motion activities of their own. They

1091
01:10:39,359 --> 01:10:45,239
will organize additional specialized subsidiary events, all of which will

1092
01:10:45,279 --> 01:10:51,960
further dramatize the basic theme. I And that's just how

1093
01:10:53,159 --> 01:10:58,359
directors being Billy Wilder being pulled in to make these

1094
01:10:58,600 --> 01:11:04,239
ridiculous holocausts films in Germany being flown in to you know,

1095
01:11:04,279 --> 01:11:05,840
it's like, oh, look at the shrunken heads.

1096
01:11:06,680 --> 01:11:09,359
Speaker 2: Uh huh right right, shrunk and heads?

1097
01:11:09,479 --> 01:11:13,680
Speaker 1: Huh okay? Or can you show me anyone in Europe

1098
01:11:13,680 --> 01:11:17,960
who has hair like that? Any group in Europe that

1099
01:11:18,000 --> 01:11:21,039
has hair like that on these shrunken head who's shrinking heads?

1100
01:11:21,560 --> 01:11:24,279
Where do they get this? What are we talking about here?

1101
01:11:25,319 --> 01:11:31,279
And looks like we're almost done here? Conclusion. Communication is

1102
01:11:31,319 --> 01:11:37,520
the key to engineering consent for social action. Communication is

1103
01:11:37,560 --> 01:11:41,439
the key to engineering consent for social action. But it

1104
01:11:41,520 --> 01:11:44,600
is not enough to get out leaflets and bulletins on

1105
01:11:44,640 --> 01:11:49,720
the mimeograph machines, to place releases in the newspapers, or

1106
01:11:49,760 --> 01:11:54,399
to fill the airwaves with radio talks, words, sounds, and

1107
01:11:54,479 --> 01:11:58,079
pictures accomplished little unless they are the tools of a

1108
01:11:58,239 --> 01:12:04,039
soundly thought out lan and carefully organized methods.

1109
01:12:04,640 --> 01:12:11,680
Speaker 2: Yeah, that's literally telling us there is no objective news reporting.

1110
01:12:11,880 --> 01:12:15,359
There's no point, is what he's saying. Without some type

1111
01:12:15,359 --> 01:12:18,800
of meaning and driving the narrative in some direction and

1112
01:12:18,880 --> 01:12:23,159
an organized method, there's no point. I mean, even we're

1113
01:12:23,159 --> 01:12:26,039
doing it, if you think about it, Pete, we're we're

1114
01:12:26,079 --> 01:12:30,359
doing this to push a narrative that we believe should

1115
01:12:30,399 --> 01:12:32,720
be pushed. So I mean, even we are doing.

1116
01:12:32,479 --> 01:12:38,680
Speaker 1: This, Yeah, I'm and you know, hopefully people listening realize

1117
01:12:38,680 --> 01:12:42,279
that we're doing this because we think that these people

1118
01:12:42,279 --> 01:12:44,920
are evil and we want we want to see them destroyed,

1119
01:12:45,000 --> 01:12:46,239
and hopefully they agree with us.

1120
01:12:46,720 --> 01:12:48,600
Speaker 2: Yeah, and you at least have to know what they're

1121
01:12:48,640 --> 01:12:52,279
doing to us. And this is pretty black and white.

1122
01:12:52,720 --> 01:12:54,920
Speaker 1: And I will and at least we're honest enough to

1123
01:12:54,960 --> 01:12:58,880
say what we want. Yeah, these are the ends that

1124
01:12:58,920 --> 01:13:02,439
we want. Now, how do we get there? How do

1125
01:13:02,479 --> 01:13:06,520
we how do we use this this information to get there?

1126
01:13:07,119 --> 01:13:12,560
To fight back? If the plans are well formulated and

1127
01:13:12,600 --> 01:13:15,720
the proper uses made of them, the ideas conveyed by

1128
01:13:15,760 --> 01:13:19,960
the words will become part and parcel of the people themselves.

1129
01:13:20,800 --> 01:13:24,439
Speaker 2: M I mean, I can't not think of COVID, but

1130
01:13:24,479 --> 01:13:27,319
I know there's plenty of other examples. But man, having

1131
01:13:27,399 --> 01:13:29,520
just gone through a we saw for the last few years,

1132
01:13:29,520 --> 01:13:31,319
this is so pertinent.

1133
01:13:32,159 --> 01:13:35,159
Speaker 1: There are still people on the internet talking about we

1134
01:13:35,159 --> 01:13:36,840
need to fight them over there, We're gonna be fighting

1135
01:13:36,840 --> 01:13:37,439
them over here.

1136
01:13:41,840 --> 01:13:42,600
Speaker 2: Yeah.

1137
01:13:42,800 --> 01:13:44,920
Speaker 1: You run into the you run into the boomer every

1138
01:13:44,960 --> 01:13:45,600
once in a while.

1139
01:13:46,399 --> 01:13:48,560
Speaker 2: Yeah. I had someone telling me that we have to

1140
01:13:48,720 --> 01:13:51,199
back Ukraine because Putin is a communist.

1141
01:13:52,479 --> 01:13:57,680
Speaker 1: So I had somebody I was on a live stream

1142
01:13:57,760 --> 01:14:02,159
yesterday and apparently there was somebody in the comments who

1143
01:14:03,239 --> 01:14:06,079
I was on someone else's show, and they said that

1144
01:14:06,159 --> 01:14:10,000
this person is what they describe was that this person

1145
01:14:10,159 --> 01:14:12,840
was scared of the Peter Tiels of the world. And

1146
01:14:12,920 --> 01:14:19,119
you know that there's a growing right wing totalitarian tendency

1147
01:14:19,800 --> 01:14:20,399
and oh.

1148
01:14:20,279 --> 01:14:21,199
Speaker 2: Yeah, that's a threat.

1149
01:14:21,800 --> 01:14:25,479
Speaker 1: Yeah, And I'm yeah, and I'm just like, I'm down

1150
01:14:25,520 --> 01:14:30,039
with it. I'm sorry, sorry, You're You're definitely appreciated of

1151
01:14:30,119 --> 01:14:33,239
the wrong choir here, buddy, You're definitely in the wrong church.

1152
01:14:33,279 --> 01:14:37,000
Because I'm like, how's it gonna be worse than what

1153
01:14:37,039 --> 01:14:37,640
we have now?

1154
01:14:38,239 --> 01:14:38,479
Speaker 2: Right?

1155
01:14:38,640 --> 01:14:42,600
Speaker 1: Yeah, It's like people are like, oh, we just start

1156
01:14:42,680 --> 01:14:44,520
a Catholic monarchy or something like that. I'm like, how

1157
01:14:44,560 --> 01:14:47,439
it would be worse than what we have now, Okay,

1158
01:14:48,319 --> 01:14:51,279
give me all these give me all these things. It's like,

1159
01:14:51,319 --> 01:14:54,279
I'm sorry, I'm not one of these people who well

1160
01:14:54,399 --> 01:14:57,159
it's it's all totalitarianism, you know. It's like, I'm sorry.

1161
01:14:57,159 --> 01:14:59,920
Those are my libertarian days. Those are gone. I can

1162
01:15:00,000 --> 01:15:02,439
I think I can think on my feet now, I

1163
01:15:02,439 --> 01:15:05,119
can have nuanced thought. I don't you know. My answer

1164
01:15:05,159 --> 01:15:07,760
to everything is just abolish whatever it is.

1165
01:15:09,239 --> 01:15:11,359
Speaker 2: Abolish the state, Just.

1166
01:15:11,279 --> 01:15:17,039
Speaker 1: Abolish the statement. Everything will be great, all right. When

1167
01:15:17,079 --> 01:15:19,840
the public is convinced of the soundness of an idea,

1168
01:15:20,479 --> 01:15:26,640
it will proceed to action. People translate, and I yeah.

1169
01:15:26,920 --> 01:15:32,119
People translate an idea into action suggested by the idea itself,

1170
01:15:32,920 --> 01:15:44,039
whether it is ideological, political, or social. People translate an

1171
01:15:44,159 --> 01:15:48,600
idea into actions digested by the idea itself.

1172
01:15:49,680 --> 01:15:51,359
Speaker 2: Yes, we're a mask.

1173
01:15:53,680 --> 01:15:58,520
Speaker 1: They may adopt the philosophy that stresses racial and religious tolerance.

1174
01:15:59,800 --> 01:16:04,079
They may vote a new deal into office, or they

1175
01:16:04,119 --> 01:16:09,119
may organize a consumer's buying strike. But such results do

1176
01:16:09,239 --> 01:16:13,520
not just happen in a democracy. They can be accomplished

1177
01:16:13,520 --> 01:16:17,079
principally by the engineering of consent.

1178
01:16:18,199 --> 01:16:20,319
Speaker 2: I find it interesting that examples are used.

1179
01:16:21,479 --> 01:16:27,520
Speaker 1: Yes, yes, they may adopt the philosophy that stresses racial

1180
01:16:27,600 --> 01:16:31,439
and religious tolerance. I mean, look at look at where's

1181
01:16:31,520 --> 01:16:37,319
what's your nineteen forty seven? Yeah, the Nuremberg regime is

1182
01:16:37,359 --> 01:16:40,960
being implemented along with a new Deal regime and right

1183
01:16:41,000 --> 01:16:44,640
wing thoughts, right wing thoughts being criminalized. And you know,

1184
01:16:44,680 --> 01:16:47,960
if you're you can't be too right wing. Now you

1185
01:16:48,000 --> 01:16:51,000
can't have an opinion on race. You can't have an

1186
01:16:51,000 --> 01:16:55,960
opinion on other people's religion unless our Christian Yeah. And

1187
01:16:56,319 --> 01:17:00,119
or they may vote a new Deal into office and

1188
01:17:00,399 --> 01:17:04,000
organize a consumers buying strike. Well, the reason he mentions

1189
01:17:04,039 --> 01:17:07,560
consumers buying strike is because, I mean, when you read propaganda,

1190
01:17:08,640 --> 01:17:11,600
much of it is talking about advertising. Yes, so you

1191
01:17:11,640 --> 01:17:15,199
know he he thinks he's very consumer minded. When he

1192
01:17:15,239 --> 01:17:18,319
thinks good goes to him, advertising and propaganda is exactly

1193
01:17:18,359 --> 01:17:19,079
the same thing.

1194
01:17:19,560 --> 01:17:22,319
Speaker 2: Mad men. For those people that are fans of the show.

1195
01:17:22,640 --> 01:17:23,439
Speaker 1: What a great show?

1196
01:17:24,039 --> 01:17:25,199
Speaker 2: Yeah, I love it.

1197
01:17:24,880 --> 01:17:28,439
Speaker 1: But I mean did you ever like look at like

1198
01:17:28,920 --> 01:17:30,640
his living room and be like, I wish I could

1199
01:17:30,680 --> 01:17:32,199
do my living Oh?

1200
01:17:32,199 --> 01:17:36,279
Speaker 2: Well, shit, you know the answer to that, well, yes, yes, absolutely,

1201
01:17:36,319 --> 01:17:39,039
I'm trying to do it that way. Yeah. The the

1202
01:17:39,119 --> 01:17:42,439
set design on that thing is that alone. The aesthetics

1203
01:17:42,439 --> 01:17:45,840
of the show are beautiful. But yeah, the contents excellent.

1204
01:17:46,640 --> 01:17:49,359
Speaker 1: Yeah. That living room that he had where you stepped

1205
01:17:49,359 --> 01:17:49,960
down into the.

1206
01:17:49,880 --> 01:17:52,800
Speaker 2: Living room, the sunken one, oh my god.

1207
01:17:53,359 --> 01:17:56,000
Speaker 1: Yeah. And you know that's just basically trying to sell

1208
01:17:56,079 --> 01:17:56,800
us on that idea.

1209
01:17:57,640 --> 01:18:01,760
Speaker 2: Uh huh, I know, Pagan it is. Yeah, And every

1210
01:18:01,800 --> 01:18:03,560
night I watched it, it sold me on the idea of

1211
01:18:03,560 --> 01:18:06,800
making an old fashioned I'll consent to that.

1212
01:18:08,279 --> 01:18:11,159
Speaker 1: See. You know how many times I bought bought a

1213
01:18:11,199 --> 01:18:12,760
gun because I saw it in a movie.

1214
01:18:13,479 --> 01:18:13,920
Speaker 2: Mm hmm.

1215
01:18:14,439 --> 01:18:16,359
Speaker 1: I had to go get a glock thirty four because

1216
01:18:16,359 --> 01:18:17,560
I watched Man on Fire.

1217
01:18:19,119 --> 01:18:23,520
Speaker 2: Oh nice, Okay, think of Dirty Harry. Get the three

1218
01:18:23,600 --> 01:18:24,680
fifty seven magnums.

1219
01:18:24,920 --> 01:18:27,439
Speaker 1: Oh my god. That Smith and Wesson is so I mean,

1220
01:18:28,319 --> 01:18:33,159
the price on it is insane. You try and find one, Yeah, because.

1221
01:18:33,439 --> 01:18:36,640
Speaker 2: Because of that sixty four and Paul is easy Snoop

1222
01:18:36,680 --> 01:18:40,079
Dogg that whole scene, sixty fours are the most expensive ones. Now,

1223
01:18:40,399 --> 01:18:43,319
same thing, Yeah, buyre right into it.

1224
01:18:43,880 --> 01:18:48,279
Speaker 1: But I mean, this is the fact that I'll say

1225
01:18:48,319 --> 01:18:50,319
this again. I think I said at the beginning, the

1226
01:18:50,319 --> 01:18:52,640
fact that this is just out there, that this is

1227
01:18:52,680 --> 01:18:57,279
something that we can that was given to us, that

1228
01:18:57,359 --> 01:19:02,239
anyone can read. But think about it, not anyone can

1229
01:19:02,279 --> 01:19:05,159
read this. You and I can read this because this

1230
01:19:05,319 --> 01:19:07,199
is because we have the ability to read this, we

1231
01:19:07,239 --> 01:19:09,880
have the ability to see through it. But so many

1232
01:19:09,920 --> 01:19:15,279
people have can't read into it because of what it teaches,

1233
01:19:15,880 --> 01:19:19,159
because of what's in there has been used on them.

1234
01:19:19,720 --> 01:19:20,000
Speaker 2: Yeah.

1235
01:19:20,000 --> 01:19:22,920
Speaker 1: So when we start talking about, you know, when we're

1236
01:19:23,000 --> 01:19:26,640
like common stuff that just makes you know how you know?

1237
01:19:27,039 --> 01:19:31,199
Or I'll say how is Israel a democratic? A democratic country?

1238
01:19:31,239 --> 01:19:31,359
Speaker 2: You know?

1239
01:19:31,359 --> 01:19:34,039
Speaker 1: They'll say, oh, it's the only democratic country in the region.

1240
01:19:34,199 --> 01:19:37,039
And I'll describe the system of government and I'll be like,

1241
01:19:37,079 --> 01:19:41,279
how is it democratic? Mm hmmm, it's basically a socialisteth

1242
01:19:41,319 --> 01:19:46,600
in the state. Yes, so why do you not see that? Well,

1243
01:19:46,920 --> 01:19:49,359
and then they go, well, I don't care. And then

1244
01:19:49,600 --> 01:19:52,079
the next day, even though I've just proved to them,

1245
01:19:52,560 --> 01:19:55,479
they'll be They'll be back to saying it's the only democratic,

1246
01:19:55,960 --> 01:19:57,239
democratic country in the region.

1247
01:19:58,000 --> 01:20:01,119
Speaker 2: Yep. I could go right now on Facebook and right

1248
01:20:01,239 --> 01:20:04,800
COVID was a syop and someone that would fall for

1249
01:20:04,920 --> 01:20:08,119
this the tricks that are in this paper would go, oh,

1250
01:20:08,159 --> 01:20:11,399
so you don't think it's real or something stupid like

1251
01:20:11,439 --> 01:20:14,640
that straw manning it. And it's like, without going you

1252
01:20:14,680 --> 01:20:17,079
know what, there's a possitive and I could even read them.

1253
01:20:17,119 --> 01:20:19,079
I could play in this episode and say, now, think

1254
01:20:19,119 --> 01:20:22,119
of this in terms of what we how COVID and

1255
01:20:22,199 --> 01:20:26,079
the propaganda man it manifested itself. And then there's so

1256
01:20:26,079 --> 01:20:28,880
many people that would go, now that's a that's pushing

1257
01:20:28,920 --> 01:20:32,399
a little too far or something like that, and it's like, okay.

1258
01:20:33,239 --> 01:20:36,560
Speaker 1: Yeah, it floors me that the reason why people could

1259
01:20:36,560 --> 01:20:39,359
read this and not really understand what it says is

1260
01:20:39,399 --> 01:20:40,800
because of what it says.

1261
01:20:41,399 --> 01:20:46,760
Speaker 2: Yeah, it's brilliance to what it says. That's why unfortunately

1262
01:20:46,800 --> 01:20:49,279
this works wonderfully.

1263
01:20:49,439 --> 01:20:51,920
Speaker 1: Yeah, what do you go going on?

1264
01:20:51,960 --> 01:20:52,079
Speaker 2: Man?

1265
01:20:52,119 --> 01:20:52,880
Speaker 1: What do you got planned?

1266
01:20:54,640 --> 01:20:58,119
Speaker 2: Let's see? I got uh? When is do you know

1267
01:20:58,159 --> 01:21:00,479
when this one's gonna drop? I can advertise the show

1268
01:21:00,520 --> 01:21:02,800
that's going to come out from Counterflow that week.

1269
01:21:02,880 --> 01:21:05,199
Speaker 1: First week in the year New Year.

1270
01:21:06,840 --> 01:21:09,359
Speaker 2: Okay, I don't know, well, I don't know the episode

1271
01:21:09,359 --> 01:21:11,640
that's going to be on yet that one, but I

1272
01:21:11,720 --> 01:21:13,880
just recorded with doctor Mark McDonald, who I've had on

1273
01:21:13,920 --> 01:21:17,079
a few times. We talked about this isn't controversy. Yeah,

1274
01:21:17,079 --> 01:21:21,000
he's awesome, This is not controversial at all, Why American

1275
01:21:21,039 --> 01:21:24,239
women are undtable, and what happened to the American man.

1276
01:21:25,199 --> 01:21:28,720
So we get into that he is brilliant, brilliant and

1277
01:21:28,840 --> 01:21:30,119
let's see fearless.

1278
01:21:30,600 --> 01:21:32,039
Speaker 1: Fearless says he wants.

1279
01:21:32,880 --> 01:21:35,840
Speaker 2: He does, yeah, and says it so wonderfully polished, where

1280
01:21:35,840 --> 01:21:39,479
I'm like, man, I wish I could articulate the things

1281
01:21:39,319 --> 01:21:42,199
as well as he can. But we also talk about

1282
01:21:42,199 --> 01:21:46,199
the depression that happens two people among U around Christmas

1283
01:21:46,199 --> 01:21:49,239
and how to get out of that and why that's

1284
01:21:49,279 --> 01:21:52,720
a sad and unfortunate thing, and he gives some good suggestions.

1285
01:21:52,720 --> 01:21:55,720
So yeah, So does that mean this will be the

1286
01:21:55,760 --> 01:21:58,520
first episode of the Pete Cognona Show all year?

1287
01:21:59,119 --> 01:22:02,479
Speaker 1: I don't know yet. Okay, Yeah, we'll see.

1288
01:22:03,239 --> 01:22:05,600
Speaker 2: Okay, My birthday is January third. That would be just

1289
01:22:05,640 --> 01:22:06,399
a great present.

1290
01:22:08,279 --> 01:22:11,479
Speaker 1: Is January January third? Is Is that the Is it

1291
01:22:11,560 --> 01:22:13,319
Tuesday or is it a Monday?

1292
01:22:14,199 --> 01:22:16,279
Speaker 2: I should know that since it's my birthday. Haven't looked.

1293
01:22:17,560 --> 01:22:17,960
Let me see.

1294
01:22:18,000 --> 01:22:21,640
Speaker 1: I think it's it's Tuesday. Ye Tuesday, so I could

1295
01:22:21,760 --> 01:22:23,479
drop it on your I could drop it on your

1296
01:22:23,479 --> 01:22:25,439
birthday as long as it's uh, it won't but it

1297
01:22:25,479 --> 01:22:26,800
won't be the first one of the year.

1298
01:22:27,399 --> 01:22:32,000
Speaker 2: Got it. No, Yeah, no worries, other things going on

1299
01:22:32,079 --> 01:22:34,359
by then, I hope to be I should be back

1300
01:22:34,399 --> 01:22:36,880
on YouTube. I'm in the same category as you where

1301
01:22:36,880 --> 01:22:39,520
I've got two strikes in a certain amount of time,

1302
01:22:39,600 --> 01:22:42,800
so I'm trying to be careful as to not lose

1303
01:22:42,920 --> 01:22:48,159
everything I put on there. Let's see, that's about it now.

1304
01:22:48,199 --> 01:22:50,600
I do have a Rumble channel, so because of this threat,

1305
01:22:50,720 --> 01:22:53,560
I have had to open up a Rumble channel. So

1306
01:22:53,920 --> 01:22:56,279
all those listening out there, this is a good platform

1307
01:22:56,279 --> 01:22:58,439
for me to finally sell that I'm bad at advertising,

1308
01:22:59,439 --> 01:23:02,920
speaking of my man, but I do have a Rumble channel,

1309
01:23:02,920 --> 01:23:08,399
so go subscribe to it. Pete Canonis listeners.

1310
01:23:06,880 --> 01:23:09,359
Speaker 1: And I don't even know if I've an I have

1311
01:23:09,399 --> 01:23:11,800
a Rumble channel too, because when I when I got

1312
01:23:11,800 --> 01:23:13,560
my second strike, it was like, all right, I need

1313
01:23:13,560 --> 01:23:15,840
to put have someplace else to put it up. I've

1314
01:23:15,840 --> 01:23:18,760
been putting up on Odyssey this whole time, so my

1315
01:23:18,800 --> 01:23:21,399
audit I even have playlists on my Odyssey channel of

1316
01:23:21,479 --> 01:23:25,359
the Thomas seven seven seven, World War two. I have

1317
01:23:25,760 --> 01:23:29,119
started the Cold War one with him, has five episodes there.

1318
01:23:29,199 --> 01:23:32,680
I've put the the reading of Industrial Society in the

1319
01:23:32,800 --> 01:23:36,279
Future with Aaron State and Revolution by Lenin with Aaron.

1320
01:23:36,840 --> 01:23:40,920
So my Odyssey channel is probably more robust than my

1321
01:23:41,720 --> 01:23:45,079
YouTube channel because there are things on Odyssey that are

1322
01:23:45,119 --> 01:23:47,760
not on YouTube, like my e Michael Jones interview and

1323
01:23:48,039 --> 01:23:51,359
oh my own my own Benjamin interview. Yeah, those things

1324
01:23:51,359 --> 01:23:54,079
were they were not going to survive YouTube.

1325
01:23:54,119 --> 01:23:57,319
Speaker 2: So uh, there's they're spicy.

1326
01:23:57,399 --> 01:23:59,119
Speaker 1: Yeah, and of course those you know, it's it's so

1327
01:23:59,239 --> 01:24:02,800
weird because I know you've gotten your strikes are over

1328
01:24:03,399 --> 01:24:04,520
the bug.

1329
01:24:05,640 --> 01:24:08,479
Speaker 2: Yeah, yeah, my es are over the thing in twenty twenty.

1330
01:24:08,960 --> 01:24:12,319
Speaker 1: Yeah, yeah, the thing that happened in November. It's just yeah,

1331
01:24:12,359 --> 01:24:17,079
it's so weird. It's like really going after you know,

1332
01:24:17,880 --> 01:24:20,319
like they picked something and it's like, that's what we're

1333
01:24:20,319 --> 01:24:23,600
going to look for on this channel. Yeah.

1334
01:24:24,199 --> 01:24:26,079
Speaker 2: I don't pick trans stuff, it's weird.

1335
01:24:27,279 --> 01:24:31,079
Speaker 1: Yeah. Or World economic form that's strange. You talk about

1336
01:24:31,079 --> 01:24:33,359
the World Economic form all you want and they don't.

1337
01:24:33,720 --> 01:24:36,000
Speaker 2: Yeah. You were the first one to kind of let

1338
01:24:36,039 --> 01:24:38,359
that creep into my mind, and I haven't forgot about it.

1339
01:24:38,439 --> 01:24:39,239
That is interesting.

1340
01:24:40,159 --> 01:24:43,760
Speaker 1: Yeah, it's like, hmmm, well I think you know, I

1341
01:24:43,800 --> 01:24:46,000
think and the other example that I use, well, if

1342
01:24:46,039 --> 01:24:49,439
you talk about this, then it's a that's a no

1343
01:24:49,560 --> 01:24:54,159
go on YouTube. Then you wonder maybe the this is

1344
01:24:55,039 --> 01:24:56,560
in charge of the World Economic Forum?

1345
01:24:56,640 --> 01:25:00,119
Speaker 2: So ah, yes, gotcha, what's.

1346
01:24:59,760 --> 01:25:03,840
Speaker 1: What I I assume? So yeah, and my assumptions have

1347
01:25:04,239 --> 01:25:06,359
been wrong often and if I'm prove it wrong, I

1348
01:25:06,359 --> 01:25:10,039
will admit it, promise. Fuck, it's always a pleasure.

1349
01:25:10,119 --> 01:25:11,880
Speaker 2: I think that was right, by the way, I think

1350
01:25:11,880 --> 01:25:15,720
that assumption is right. Yeah, but yeah, yeah, Pete. Always

1351
01:25:15,760 --> 01:25:17,760
always a pleasure to be on here. Thank you so much. Man,

1352
01:25:17,840 --> 01:25:19,079
good to see you and get a chat with you.

1353
01:25:19,560 --> 01:25:20,560
Speaker 1: I enjoyed it. Thank you.

1354
01:25:21,159 --> 01:25:21,359
Speaker 2: Yep.

1355
01:25:23,439 --> 01:25:25,960
Speaker 1: I want to welcome everyone back to the Pekanona Show.

1356
01:25:26,720 --> 01:25:32,199
Filos is back and another portrait of a twentieth century

1357
01:25:32,359 --> 01:25:35,960
figure in American history. Are you known Filos?

1358
01:25:36,359 --> 01:25:40,199
Speaker 3: I'm doing very well. It is my great displeasure to

1359
01:25:40,239 --> 01:25:46,479
bring you this person we're dealing with tonight. Like many others,

1360
01:25:47,239 --> 01:25:51,119
I've been kind of hoodwinked by the propaganda and uh

1361
01:25:52,600 --> 01:25:55,079
everything even down to the words that we use and

1362
01:25:55,119 --> 01:25:59,680
the thoughts that we have in our modern dialogue and conversation.

1363
01:26:00,159 --> 01:26:05,079
It all originates from this guy. There's many, many examples

1364
01:26:05,079 --> 01:26:08,960
that we'll be going through. But I didn't really realize

1365
01:26:08,960 --> 01:26:12,960
how insidious this Edward Burnet's guy was. It's really something.

1366
01:26:14,000 --> 01:26:16,640
Speaker 1: Well, let me just start off with this question. I'm

1367
01:26:16,760 --> 01:26:24,800
e're you would just have to call him a moral right, Yeah.

1368
01:26:24,359 --> 01:26:29,000
Speaker 3: Yeah, throughout throughout his I don't want to call it

1369
01:26:29,079 --> 01:26:32,000
quite a career, because it's really more of a force

1370
01:26:32,039 --> 01:26:39,279
of nature. He there's there's never an ought in all

1371
01:26:39,279 --> 01:26:42,720
of his books and all of his interviews U and

1372
01:26:42,760 --> 01:26:45,199
the man lived to be about one hundred. It was

1373
01:26:45,279 --> 01:26:47,800
only right around his one hundredth birthday that he had

1374
01:26:47,920 --> 01:26:51,960
everything anything even approaching a conscience. And I wouldn't even

1375
01:26:51,960 --> 01:26:54,960
go that far as to call it like a conscience.

1376
01:26:55,079 --> 01:26:58,359
I think it was sort of this deep realization that

1377
01:26:58,399 --> 01:27:01,960
he had really route up the state of the world

1378
01:27:02,239 --> 01:27:05,119
and the way that people interact. But I think it

1379
01:27:05,159 --> 01:27:11,279
was even beyond him to comprehend no moral fiber, no

1380
01:27:11,439 --> 01:27:15,960
moral backbone, responsible for a tremendous amount of evil. That's

1381
01:27:16,039 --> 01:27:17,239
how I would characterize him.

1382
01:27:17,279 --> 01:27:21,880
Speaker 1: Yeah, completely, Yeah, the uh, once you start reading him

1383
01:27:22,079 --> 01:27:25,199
and you start getting into him and there's a lot

1384
01:27:25,239 --> 01:27:30,520
to learn that you can learn from him. Most of

1385
01:27:30,560 --> 01:27:34,000
it is going to be of the negative, the negative swords,

1386
01:27:34,079 --> 01:27:39,720
basically how to how to manipulate. But probably what's more

1387
01:27:39,760 --> 01:27:44,760
important then is that you learn how you're being manipulated

1388
01:27:45,000 --> 01:27:51,000
and so that you can approach it and yeah, not

1389
01:27:51,079 --> 01:27:52,800
fall for it.

1390
01:27:52,800 --> 01:27:55,399
Speaker 3: It was funny because, as I want to do, I

1391
01:27:55,439 --> 01:27:57,640
was talking to my wife last night and I was

1392
01:27:57,960 --> 01:28:00,439
telling her just how crazy all this stuff was, all

1393
01:28:00,439 --> 01:28:03,920
these different examples, and she told me something pretty obvious,

1394
01:28:03,960 --> 01:28:06,920
which is that, well, on the one hand, the American

1395
01:28:06,920 --> 01:28:09,920
people were kind of primed and ready to be manipulated,

1396
01:28:09,960 --> 01:28:13,239
and that they don't want to think really deeply about things.

1397
01:28:13,279 --> 01:28:16,560
And she kind of posed me this question, in this country,

1398
01:28:16,680 --> 01:28:21,199
how could it have been any different? And I'm inclined

1399
01:28:21,239 --> 01:28:23,720
to agree with her, although I think if a man

1400
01:28:23,840 --> 01:28:27,920
like Brene's had never lived, the entire course of the

1401
01:28:27,920 --> 01:28:29,800
twentieth century would have been changed.

1402
01:28:32,520 --> 01:28:36,600
Speaker 1: Yeah, yeah, So why don't you get into it and

1403
01:28:37,359 --> 01:28:40,159
we'll decide whether it was for the better. I think

1404
01:28:40,199 --> 01:28:42,880
we all know it wasn't, But maybe there are some

1405
01:28:43,000 --> 01:28:47,119
people out there who are we'll think that he did

1406
01:28:47,119 --> 01:28:51,680
a good I don't know so we'll start with a

1407
01:28:51,680 --> 01:28:52,720
few little callouts.

1408
01:28:54,640 --> 01:28:58,439
Speaker 3: Pete previously put out an episode on Mister Brene's episode

1409
01:28:58,479 --> 01:29:01,600
eight thirty five with Buck John's back in December of

1410
01:29:01,680 --> 01:29:05,880
twenty two, and it covered specifically one of his lesser

1411
01:29:05,920 --> 01:29:09,600
known books, called The Engineering of Consent, and that title

1412
01:29:09,600 --> 01:29:14,880
should already raise some eyebrows. Really liked all your different

1413
01:29:14,920 --> 01:29:21,680
callouts of the different different figures and companies within that document,

1414
01:29:22,359 --> 01:29:24,159
and I had a lot of thoughts on it. But

1415
01:29:24,199 --> 01:29:27,760
we'll circle around back to that. The way that most

1416
01:29:27,840 --> 01:29:32,479
people encounter Burne's if you're my age or around then

1417
01:29:32,680 --> 01:29:36,960
I'm about thirty, they encounter him through Adam Curtis's The

1418
01:29:37,000 --> 01:29:40,800
Century of the Self, and that is a four part

1419
01:29:40,960 --> 01:29:44,439
documentary which covers the theories of Sigmund Freud and how

1420
01:29:45,000 --> 01:29:49,000
it developed consumerism and political control throughout the twentieth century.

1421
01:29:49,600 --> 01:29:52,279
And it's worth a watch just for a form of entertainment.

1422
01:29:52,640 --> 01:30:00,119
Academic agents covered it. But the central referential ideas, the

1423
01:30:01,199 --> 01:30:06,039
presuppositions before I talk about mister Burne's, are the following.

1424
01:30:06,960 --> 01:30:10,239
The first thing to keep in mind is that Burnees

1425
01:30:10,359 --> 01:30:13,720
lived from eighteen ninety one until nineteen ninety five. He

1426
01:30:13,840 --> 01:30:16,680
was lucid until the end of his life, and he

1427
01:30:17,000 --> 01:30:22,439
always had both a vested interest and an active career

1428
01:30:22,680 --> 01:30:25,119
in what he was doing. So the entirety of the

1429
01:30:25,159 --> 01:30:31,119
twentieth century happened for the most part under his his methods.

1430
01:30:31,279 --> 01:30:35,439
Let's say there's some key background information that you need

1431
01:30:35,479 --> 01:30:38,560
to be aware of before understanding the life of mister Burne's.

1432
01:30:39,239 --> 01:30:41,800
The first is that the global population tripled in the

1433
01:30:41,880 --> 01:30:45,640
nineteenth century, and that means a tripling of the goods

1434
01:30:45,960 --> 01:30:48,119
that are produced in the world and the amounts that

1435
01:30:48,159 --> 01:30:53,159
are consumed in the world. Prior to Burne's living, advertising

1436
01:30:53,159 --> 01:30:57,119
as an American industry is widely popular. Americans in the

1437
01:30:57,159 --> 01:31:00,760
nineteenth century were far and away the most literal population,

1438
01:31:01,399 --> 01:31:05,079
and they'd also previously encountered people trying to lie to

1439
01:31:05,119 --> 01:31:09,479
them in the form of yellow journalism. They'd been swayed

1440
01:31:09,880 --> 01:31:15,399
in literature, in broadsheets, in newspapers and periodicals, pamphlets and

1441
01:31:15,399 --> 01:31:21,439
brochures that causes like abolition, and also they'd even experienced

1442
01:31:21,479 --> 01:31:25,039
false flags like the USS main in eighteen ninety eight.

1443
01:31:25,920 --> 01:31:30,199
So this was not entirely new to mister Burne's but

1444
01:31:30,319 --> 01:31:36,000
he really perfected the art of manipulating people, and that's

1445
01:31:36,000 --> 01:31:39,399
not a pejorative word. One of his books before it

1446
01:31:39,439 --> 01:31:44,119
was called Crystallizing Public Opinion. As actually a rebrand it

1447
01:31:44,159 --> 01:31:48,279
was called Manipulating Public Opinion, The Why and the How.

1448
01:31:49,960 --> 01:31:52,520
So there's a few other little core ideas here. The

1449
01:31:52,560 --> 01:31:56,079
first to understand is how Americans spent money prior to

1450
01:31:56,119 --> 01:31:59,800
the life of mister Burne's. Credit cards in their modern

1451
01:32:00,319 --> 01:32:03,079
didn't come about until the fifties. And the way that

1452
01:32:03,119 --> 01:32:08,840
advertising worked was that generally producers and some middlemen advertisers

1453
01:32:09,760 --> 01:32:12,920
would outline all the different qualities of a physical product

1454
01:32:13,359 --> 01:32:16,239
in something like a catalog or a periodical, and it

1455
01:32:16,239 --> 01:32:18,479
would have a certain amount of space in a newspaper,

1456
01:32:18,920 --> 01:32:20,760
and it would list all the merits of the product.

1457
01:32:21,119 --> 01:32:22,840
It would list how well made it was, all the

1458
01:32:22,880 --> 01:32:25,439
different aspects of it, and a person would look at

1459
01:32:25,479 --> 01:32:28,560
it and make an informed decision. Because the way that

1460
01:32:28,560 --> 01:32:31,399
somebody acquired a good was that they would have to

1461
01:32:32,159 --> 01:32:36,119
write to an address and request a product and usually

1462
01:32:36,119 --> 01:32:38,159
send money, and then it would take several weeks or

1463
01:32:38,199 --> 01:32:41,159
months and then the product would be shipped to them.

1464
01:32:41,279 --> 01:32:43,119
And you could even do this for something as large

1465
01:32:43,119 --> 01:32:48,800
as a house. But the twentieth century, after the Industrial

1466
01:32:48,840 --> 01:32:53,720
Revolution in the United States was immensely prosperous, and the

1467
01:32:53,800 --> 01:32:58,560
demand for consumer goods began to rapidly increase, and especially

1468
01:32:58,600 --> 01:33:03,119
in cities where the population was rapidly increasing, demand for

1469
01:33:03,159 --> 01:33:07,800
products was increasing, and so to some extent someone like

1470
01:33:07,840 --> 01:33:12,279
Burnees was inevitable. Someone had to come along and turn

1471
01:33:12,439 --> 01:33:18,239
this old way of advertising into something new. So to

1472
01:33:18,359 --> 01:33:25,279
start with some just basic ideas here Edward Burne's Edward

1473
01:33:25,279 --> 01:33:30,119
Burnees is the nephew of Sigmund Freud. In eighteen eighty

1474
01:33:31,279 --> 01:33:36,800
Jacob Burnez, the uncle of Freud's fiance, wrote a book

1475
01:33:36,800 --> 01:33:40,439
on the concept of Catharsis and Aristotle's poetic so that

1476
01:33:40,560 --> 01:33:43,760
detailed a lot of the different aspects of the Freudian

1477
01:33:43,880 --> 01:33:45,159
father son dynamic.

1478
01:33:46,239 --> 01:33:47,119
Speaker 1: And also.

1479
01:33:48,399 --> 01:33:51,680
Speaker 3: Edward Burnes's mother was courted by Sigmund Freud from eighteen

1480
01:33:51,720 --> 01:33:54,880
eighty eight to eighteen eighty six, and over four years

1481
01:33:54,920 --> 01:34:00,159
Sigmund Freud sent Martha Burneze over nine hundred letters. She

1482
01:34:00,279 --> 01:34:03,119
was the daughter of the chief Rabbi of Hamburg. So

1483
01:34:03,199 --> 01:34:07,319
Freud is marrying up endogamously, which means within the kilan

1484
01:34:07,479 --> 01:34:10,319
and in Yiddish there's a word for it, which is yichus.

1485
01:34:10,920 --> 01:34:14,079
So she brings status into the marriage. And there's something

1486
01:34:14,119 --> 01:34:17,600
you should know about Brene's being a especially a Viennese

1487
01:34:17,680 --> 01:34:24,000
Jew from Austria. Viennese Jews are incredibly tribal. Most of

1488
01:34:24,039 --> 01:34:28,000
their marriages are arranged and it's very up into this day,

1489
01:34:28,039 --> 01:34:33,840
it's very much focused on status. So Freud was actually

1490
01:34:33,920 --> 01:34:38,119
pretty penniless and pretty low status within this environment. So

1491
01:34:38,159 --> 01:34:40,439
in order to become a respectable person, he has to

1492
01:34:40,439 --> 01:34:45,359
marry into a respectable family. And that delineation between the

1493
01:34:45,359 --> 01:34:48,319
old world and the new is really not so strict

1494
01:34:48,640 --> 01:34:52,760
for especially Western European Jews. So even though Brenees is

1495
01:34:52,800 --> 01:34:57,239
born in America in eighteen ninety one, he's very routinely

1496
01:34:57,279 --> 01:35:00,119
going back to the Austrian Alps to go ski, being

1497
01:35:00,560 --> 01:35:04,399
with his uncle Sigmund Freud, very close to him, and

1498
01:35:04,439 --> 01:35:07,119
he learns a lot of his methods. But we'll get

1499
01:35:07,159 --> 01:35:11,199
to that a little bit later. Let's see to do.

1500
01:35:12,600 --> 01:35:15,720
The gist of Edward Burnet's in advertising is that he

1501
01:35:15,800 --> 01:35:19,840
took Sigmund Freud's ideas and used them to manipulate the masses.

1502
01:35:20,800 --> 01:35:23,520
The way that he did that is by linking mass

1503
01:35:23,560 --> 01:35:28,520
produced goods they don't need to their unconscious desires, something

1504
01:35:28,640 --> 01:35:32,680
like sex and violence. The theory is that if you

1505
01:35:32,760 --> 01:35:35,880
give people enough goods to make them happy and docile,

1506
01:35:36,000 --> 01:35:41,119
they aren't a threat to the power structure. The concept

1507
01:35:41,159 --> 01:35:44,199
of a person in the nineteenth century is very different

1508
01:35:44,239 --> 01:35:47,760
than what we consider nowadays. A person has a public

1509
01:35:47,760 --> 01:35:51,520
and a private self prior to the twentieth century. In public,

1510
01:35:51,560 --> 01:35:55,640
they're expected to keep their emotions under control. They're they're

1511
01:35:55,640 --> 01:35:59,960
expected to dress modestly and conduct themselves morally. But Freud

1512
01:36:00,079 --> 01:36:03,720
had a theory that by using psychoanalysis on dreams and

1513
01:36:03,840 --> 01:36:09,399
free association between concepts, a person can uncover their subconscious

1514
01:36:09,439 --> 01:36:14,720
sexual and violent forces, which people naturally suppress. Now, what

1515
01:36:14,760 --> 01:36:17,640
do you do with that information? Well, to some extent,

1516
01:36:17,680 --> 01:36:24,319
Freud wanted to use this knowledge to help uncover people's

1517
01:36:24,840 --> 01:36:30,119
I hate to insert modern psychobabble bullshit, but trauma and

1518
01:36:30,880 --> 01:36:34,840
help them work through it. But Brenes saw this mechanism

1519
01:36:35,000 --> 01:36:38,479
and realized that he could feed on people's inner desires

1520
01:36:38,640 --> 01:36:41,600
to get them to buy stuff. And there's some very

1521
01:36:41,600 --> 01:36:47,079
interesting facts about Brenees in nineteen seventeen, so he's a

1522
01:36:47,159 --> 01:36:50,199
very young man. Still, he's not yet thirty he was

1523
01:36:50,239 --> 01:36:53,319
working as a press agent for an opera singer named

1524
01:36:53,399 --> 01:36:58,800
Caruso and Rico Caruso Brenes's parents, So again that's uh,

1525
01:37:00,159 --> 01:37:03,199
you know, he's the nephew Freud. They'd come to the

1526
01:37:03,319 --> 01:37:06,479
United States, but he kept going back to see him

1527
01:37:06,560 --> 01:37:09,640
very frequently, and there's a lot of other European travel

1528
01:37:09,680 --> 01:37:13,560
that happens. Now. It was a very interesting fact that

1529
01:37:13,600 --> 01:37:16,720
I wasn't directly able to corroborate from a primary source.

1530
01:37:17,520 --> 01:37:22,760
But this is from a book called Conspirator's Hierarchy, The

1531
01:37:22,800 --> 01:37:26,279
Story of the Committee of three Hundred, by doctor John Coleman,

1532
01:37:26,840 --> 01:37:30,560
and they found this book actually in bin Laden's Abbadabad compound.

1533
01:37:32,680 --> 01:37:38,439
This source. This book alleges that Brene's was a board

1534
01:37:38,520 --> 01:37:45,600
member alongside members of high status British people like Rothmere

1535
01:37:45,840 --> 01:37:49,960
north Cliff and Walter Lippmann, and that they were all

1536
01:37:50,039 --> 01:37:53,880
part of something called Wellington House, which was the British

1537
01:37:53,960 --> 01:37:57,439
War propaganda bureau during World War One that was founded

1538
01:37:57,439 --> 01:38:01,800
by the Rothschilds had read and proposed as a guide

1539
01:38:01,880 --> 01:38:06,199
the writings of a certain Miss Walsh called The Climax

1540
01:38:06,199 --> 01:38:11,359
of Civilization, which espoused a one world government thesis this

1541
01:38:11,600 --> 01:38:15,960
Wellington House organization later became the basis of the Tavistock Institute.

1542
01:38:16,840 --> 01:38:19,199
That's the same institute that came up with the word

1543
01:38:19,319 --> 01:38:23,279
isolationist as a pejorative in World War One and World

1544
01:38:23,279 --> 01:38:28,039
War Two. It was supposedly at the Wellington Houses directive

1545
01:38:28,479 --> 01:38:32,800
that Brene's led President Wilson to set up the Creole Commission,

1546
01:38:33,239 --> 01:38:36,680
and is this secondary fact is detailed in one of

1547
01:38:36,720 --> 01:38:41,159
my other primary sources. So this is a very different

1548
01:38:41,199 --> 01:38:44,399
story than the narrative that Brene's tells to the public.

1549
01:38:44,960 --> 01:38:47,119
What he says is that his vision wasn't good enough,

1550
01:38:48,000 --> 01:38:51,279
and that he wasn't able to enter the US Armed

1551
01:38:51,319 --> 01:38:56,600
Forces in World War One, and that he had to

1552
01:38:56,640 --> 01:39:01,359
be a part of the Council for Public Relations, sorry

1553
01:39:01,399 --> 01:39:07,960
the United States Information Agency, And he was also in

1554
01:39:07,960 --> 01:39:11,279
this capacity invited over to the Peace Conference in Paris,

1555
01:39:11,720 --> 01:39:14,319
and he did a lot of the pr stuff for

1556
01:39:14,479 --> 01:39:18,720
most of Woodrow Wilson's administration. But depending on the source

1557
01:39:18,760 --> 01:39:21,600
that you look at, either he's a very intelligent and

1558
01:39:21,640 --> 01:39:24,680
fortuitous man who threw his own merit at the age

1559
01:39:24,720 --> 01:39:28,399
of in his mid twenties, is advising President Wilson on

1560
01:39:28,479 --> 01:39:34,199
all matters of war propaganda, or alternatively he's been installed

1561
01:39:34,239 --> 01:39:39,560
there by the Tavistock Institute and by association the roth Childs.

1562
01:39:39,840 --> 01:39:42,119
Can't quite verify it, but it makes a lot more

1563
01:39:42,159 --> 01:39:45,720
sense than the narrative, he says. Another second fact that

1564
01:39:45,760 --> 01:39:49,119
I have to back this up is that Burne's worked

1565
01:39:49,279 --> 01:39:53,960
with Arnold Toynbee at the Wellington House, and I do

1566
01:39:54,079 --> 01:39:56,720
have a physical copy it's in a green booklet from

1567
01:39:56,800 --> 01:40:02,159
nineteen fifteen of Arnold Toynbee's writings on the so called

1568
01:40:02,279 --> 01:40:05,920
rape of Belgium by the German forces, which was all

1569
01:40:05,960 --> 01:40:09,079
contrived in all propaganda. And if you look in the book,

1570
01:40:09,079 --> 01:40:12,600
it's all lithographics, so it's not pictures. It's just like

1571
01:40:12,720 --> 01:40:19,720
this overly detailed description of war propaganda which is intended

1572
01:40:19,720 --> 01:40:23,239
to aggrieve the British public against the British. So I

1573
01:40:23,239 --> 01:40:25,319
do have that aspect of it, which is real.

1574
01:40:26,199 --> 01:40:28,840
Speaker 1: So the British public against the Germans, I believe you said,

1575
01:40:29,159 --> 01:40:30,760
the British public against the British.

1576
01:40:31,000 --> 01:40:34,560
Speaker 3: Oh sorry, my bad, the British public the Germans, I mean, yeah,

1577
01:40:34,600 --> 01:40:36,560
And so extend it was the Brits working against the

1578
01:40:36,560 --> 01:40:38,479
Brits and their actual interest.

1579
01:40:39,039 --> 01:40:42,760
Speaker 1: Anyway, Brits with Brits with scare quotes.

1580
01:40:42,479 --> 01:40:49,840
Speaker 3: There, Yeah, big scare quotes. What's interesting is that Brene's

1581
01:40:50,319 --> 01:40:54,479
sets up what's called the Committee on Public Information in

1582
01:40:54,560 --> 01:40:58,920
World War One, and he was specifically tasking himself with

1583
01:40:59,000 --> 01:41:03,640
the Latin America. That's important, that'll come up later. The

1584
01:41:03,760 --> 01:41:06,520
role of the CPI was to advance pro war narratives

1585
01:41:07,000 --> 01:41:12,680
and also just create propaganda. In his own words, he

1586
01:41:12,840 --> 01:41:17,079
was doing this quote, to make the world safe for democracy.

1587
01:41:18,159 --> 01:41:22,039
The propaganda that he chose to use to market Wilson

1588
01:41:22,600 --> 01:41:24,880
was about how the new individual would be free in

1589
01:41:24,920 --> 01:41:29,079
a post war world. And then of course he gets

1590
01:41:29,119 --> 01:41:34,880
back from the Paris a peace conference and there's an

1591
01:41:34,920 --> 01:41:37,319
interview and you can watch it on archive dot org

1592
01:41:37,399 --> 01:41:40,640
and he says, well, quote, if I decided, if you

1593
01:41:40,640 --> 01:41:43,800
could use propaganda for war, you could certainly use it

1594
01:41:43,840 --> 01:41:47,720
for peace. And they'd already perfected this technique. During World

1595
01:41:47,800 --> 01:41:52,840
War One. The CPI trained so called four minute men

1596
01:41:53,319 --> 01:41:57,239
to go around to churches and fraternal organizations and women's

1597
01:41:57,279 --> 01:42:01,079
clubs and colleges and to give little talk points to

1598
01:42:01,199 --> 01:42:05,000
gatherings of people. By the end of the war, seventy

1599
01:42:05,039 --> 01:42:08,239
five thousand of these trained people had delivered more than

1600
01:42:08,279 --> 01:42:11,760
three quarters of a million speeches reaching three hundred and

1601
01:42:11,840 --> 01:42:17,359
fifteen million people. That's quite a claim, and it also

1602
01:42:17,760 --> 01:42:21,640
is a tremendous amount of power. And it's pretty obvious

1603
01:42:22,039 --> 01:42:26,039
why would you just walk away from that much influence

1604
01:42:26,079 --> 01:42:32,680
in propaganda and control after the war? Now, this whole time,

1605
01:42:33,000 --> 01:42:36,119
and in many of these books he keeps making reference

1606
01:42:36,159 --> 01:42:41,920
to Walter Littman. Walter Littman published a book called Public Opinion.

1607
01:42:43,359 --> 01:42:48,880
He coined the term gatekeeper and explained that journalists had

1608
01:42:48,960 --> 01:42:53,920
become the gatekeepers, the instruments of a comprehensive manipulation of

1609
01:42:53,960 --> 01:42:58,520
public opinion direct quote from Litmann. Here, the gatekeepers decide

1610
01:42:58,560 --> 01:43:01,159
what will be admitted to the public and what will

1611
01:43:01,199 --> 01:43:05,600
be withheld. Every paper when it reaches the reader is

1612
01:43:05,640 --> 01:43:10,079
the result of a whole series of selections. So by

1613
01:43:10,199 --> 01:43:15,520
using this rule of selection, they create a consensus in reporting,

1614
01:43:16,279 --> 01:43:20,159
and an audience that views it sees this consensus, and

1615
01:43:20,239 --> 01:43:26,119
it confirms their opinions. It's eventually a big marketing ploy.

1616
01:43:26,520 --> 01:43:29,800
By nineteen twenty, propaganda starts to become a bad word

1617
01:43:30,279 --> 01:43:34,239
because all these different sides of the conflict are using it.

1618
01:43:34,640 --> 01:43:37,479
So you have to not have the you can't have

1619
01:43:37,520 --> 01:43:41,640
it called the CPI anymore, anything related expressly to propaganda.

1620
01:43:41,720 --> 01:43:45,000
You have to call it the Council on Public Relations.

1621
01:43:45,800 --> 01:43:50,720
And if you have ever seen a brief diversion here,

1622
01:43:51,640 --> 01:43:54,159
so after the war he set up the Council on

1623
01:43:54,239 --> 01:43:58,680
Public Relations. When you look at a picture online of

1624
01:43:58,720 --> 01:44:02,600
an early twentieth century American city, you'll see something very

1625
01:44:02,600 --> 01:44:05,319
different than a city of today with all of its cars.

1626
01:44:05,920 --> 01:44:10,319
What you'll see is hordes of people everywhere these big

1627
01:44:10,399 --> 01:44:14,399
broad avenues, people walking down it. There's some carriages, but

1628
01:44:14,439 --> 01:44:18,239
for the most part, it's just thousands and tens of

1629
01:44:18,279 --> 01:44:21,039
thousands of people going about their lives in the city.

1630
01:44:21,359 --> 01:44:24,960
They're walking on foot for the most part, and that

1631
01:44:25,000 --> 01:44:28,279
means that the way that information gets to these people

1632
01:44:28,520 --> 01:44:32,479
is through social circles. Remember it's nineteen twenty, so this

1633
01:44:32,560 --> 01:44:36,800
is before radio and television, so in some ways it's

1634
01:44:36,920 --> 01:44:40,560
easier to sway people, but it also requires a little

1635
01:44:40,600 --> 01:44:43,880
bit more convincing because in a social group there's more

1636
01:44:44,000 --> 01:44:47,239
pressure try and disprove something that you don't think that

1637
01:44:47,319 --> 01:44:52,359
you can trust. After the war, Edward Brenees sends his

1638
01:44:52,520 --> 01:44:56,399
uncle Sigmund Freud a box of Cuban cigars, and in return,

1639
01:44:56,680 --> 01:45:00,920
Freud sends him his book recently published and English, The

1640
01:45:01,039 --> 01:45:06,279
General Introduction to Psychoanalysis. This is when it becomes a

1641
01:45:06,319 --> 01:45:14,760
big problem and Burnees gets obsessed with psychoanalysis. Some little

1642
01:45:15,079 --> 01:45:19,079
things about his early advertising career. Mister Burne's is the

1643
01:45:19,159 --> 01:45:23,119
reason why women started smoking everywhere in the world. That's

1644
01:45:23,159 --> 01:45:27,840
quite the claim. In nineteen twenty he meets with American

1645
01:45:27,880 --> 01:45:31,920
Tobacco Corporation, which is a huge tobacco corporation. You'll also

1646
01:45:32,119 --> 01:45:36,439
recall maybe that Forrestall worked there for a time, so

1647
01:45:36,560 --> 01:45:38,159
it's a big company. It's where you go to make

1648
01:45:38,159 --> 01:45:44,520
your bones. And American Tobacco Corporation says, well, we'd like

1649
01:45:44,560 --> 01:45:47,359
you to start selling cigarettes to women because right now

1650
01:45:47,399 --> 01:45:51,239
we only have half the market of potential smokers, and

1651
01:45:51,319 --> 01:45:54,600
we could double our profits in production, double the size

1652
01:45:54,640 --> 01:46:00,239
of our entire industry. Well, Burnez realizes that he has

1653
01:46:00,279 --> 01:46:06,119
to understand the subconscious of a woman, and he goes

1654
01:46:06,159 --> 01:46:09,800
to a psychoanalyst, well, very prominent one named AA Brill,

1655
01:46:10,520 --> 01:46:15,039
and Brill says that cigarettes operating in the Freudian school,

1656
01:46:15,159 --> 01:46:18,640
that cigarettes represent the penis and thus there is a

1657
01:46:18,680 --> 01:46:23,319
taboo on male sexuality. There but if women were presented

1658
01:46:23,359 --> 01:46:27,159
with the idea of challenging male power, then women would

1659
01:46:27,159 --> 01:46:30,079
smoke because they have their own penises. And now that

1660
01:46:30,159 --> 01:46:34,880
sounds insane, But Burnees takes this idea and he realizes

1661
01:46:34,960 --> 01:46:38,600
that he has to just make it some incendiary show.

1662
01:46:39,800 --> 01:46:43,840
So the New York Easter Day Parades, I think it's

1663
01:46:43,920 --> 01:46:48,720
nineteen nineteen or nineteen twenty. He gets a couple hundred rich, single,

1664
01:46:48,960 --> 01:46:52,000
pretty white women to walk in the parade, and then

1665
01:46:52,000 --> 01:46:56,840
at Brene's's signal, they're all supposed to take cigarettes out

1666
01:46:56,840 --> 01:47:01,800
of their clothes and spark them. And Brene's about five

1667
01:47:01,840 --> 01:47:04,640
minutes before this happens. He goes over to the press

1668
01:47:04,680 --> 01:47:07,479
pool and he says, hey, I hear that there are

1669
01:47:07,560 --> 01:47:12,520
suffragettes and they're going to go protest by smoking quote

1670
01:47:12,600 --> 01:47:16,800
torches of freedom. And so the press runs over there

1671
01:47:16,840 --> 01:47:19,560
and they get all hopped up and they're taking all

1672
01:47:19,600 --> 01:47:23,399
these pictures of all these attractive young women smoking cigarettes

1673
01:47:23,880 --> 01:47:27,720
with this nice branded little slogan, and now the taboo

1674
01:47:28,199 --> 01:47:31,600
is broken and it becomes the cool thing to do.

1675
01:47:32,239 --> 01:47:35,760
And that's how in the nineteen twenties women began smoking cigarettes.

1676
01:47:37,199 --> 01:47:42,680
And he does a lot with women's organizations, because now

1677
01:47:42,720 --> 01:47:47,279
that he is using psychoanalysis to understand women's desires, he

1678
01:47:47,399 --> 01:47:49,439
kind of can get them to feel better by using

1679
01:47:49,439 --> 01:47:53,319
a product or service. He was employed by William Randolph

1680
01:47:53,399 --> 01:47:58,439
Hurst to promote his new women's magazines. You also have

1681
01:47:58,520 --> 01:48:02,079
to consider the general metric that in the United States,

1682
01:48:02,199 --> 01:48:05,239
for every two dollars that a man makes, a woman

1683
01:48:05,399 --> 01:48:09,199
will spend three. And that's not like a callous anecdote,

1684
01:48:09,239 --> 01:48:16,600
that's a real statistic. There's another little point here, Oh,

1685
01:48:16,640 --> 01:48:21,119
his wife, Edward Burnees's wife. So in nineteen twenty three

1686
01:48:21,239 --> 01:48:24,680
he marries a woman named Doris Fleischmann. She was the

1687
01:48:24,720 --> 01:48:29,000
first married woman to be issued a United States passport

1688
01:48:29,159 --> 01:48:33,439
in her maiden name in nineteen twenty five. And I'm

1689
01:48:33,479 --> 01:48:39,119
just going to propose something here. A man, okay, if

1690
01:48:39,119 --> 01:48:42,239
you have your wife, go and get a passport in

1691
01:48:42,279 --> 01:48:45,279
your maiden name. And it's something no one has ever

1692
01:48:45,359 --> 01:48:48,880
done before in the United States and the entire history.

1693
01:48:49,279 --> 01:48:52,920
But your wife is the very first person who's somehow

1694
01:48:52,960 --> 01:48:57,239
able to do this. I think it's pretty likely that

1695
01:48:57,319 --> 01:48:59,960
you're able to bullshit your way out of getting draft

1696
01:49:00,159 --> 01:49:02,800
it into World War One. If you have the power

1697
01:49:02,840 --> 01:49:07,720
and ability to alter this status and convention and regulation

1698
01:49:08,479 --> 01:49:17,039
around US passports just a thought. Missus Fleischmann marched in

1699
01:49:17,079 --> 01:49:20,399
the nineteen seventeen Women's Peace Parade in New York City

1700
01:49:21,159 --> 01:49:25,479
and was also a very prominent suffragette. I think that's

1701
01:49:25,520 --> 01:49:31,239
really ironic considering how she married the chief propagandist of

1702
01:49:31,319 --> 01:49:37,279
World War One, who was in charge of soliciting public

1703
01:49:37,920 --> 01:49:42,319
funds and efforts and attention towards getting into the war.

1704
01:49:44,279 --> 01:49:48,720
After her marriage with Brenees, she begins to start her

1705
01:49:48,760 --> 01:49:53,640
own public relations firm and launch product campaigns for cottonseed

1706
01:49:53,640 --> 01:49:59,840
oil and radium products within households. They also host a

1707
01:50:00,079 --> 01:50:05,560
CLU events, they attend balls because she is a part

1708
01:50:05,600 --> 01:50:09,479
of the Women's Non Partisan Committee for the League of Nations,

1709
01:50:10,279 --> 01:50:13,760
and they also lobby to remove the American valuation clause

1710
01:50:14,159 --> 01:50:17,399
from the nineteen twenty two for Ney McCumber tariff bill.

1711
01:50:18,319 --> 01:50:23,680
This order they also were the first. They also worked

1712
01:50:23,720 --> 01:50:26,840
a lot with the NAACP, and they held the first

1713
01:50:26,960 --> 01:50:32,920
NAACP convention below the Mason Dixon line in Atlanta. So

1714
01:50:33,880 --> 01:50:35,840
there's kind of a progressive theme.

1715
01:50:36,560 --> 01:50:40,520
Speaker 1: There's this word that keeps that's it starts with an

1716
01:50:40,720 --> 01:50:46,199
s ends with an E. Subverse. Never mind, you can

1717
01:50:46,279 --> 01:50:46,600
keep going.

1718
01:50:47,960 --> 01:50:50,279
Speaker 3: It's really I mean, it's I mean, this is not

1719
01:50:50,479 --> 01:50:54,359
like I mean, I guess it sounds very trite nowadays,

1720
01:50:54,399 --> 01:50:57,399
like oh, this guy's wife like wouldn't change her name.

1721
01:50:57,439 --> 01:51:01,079
I mean, nowadays that's common, right, But it kind of

1722
01:51:01,479 --> 01:51:03,279
it blew my mind because I did all my other

1723
01:51:03,319 --> 01:51:05,159
research before I looked into his wife, and then it

1724
01:51:05,159 --> 01:51:09,840
blew my mind that his wife was the first prominent

1725
01:51:09,960 --> 01:51:15,760
American woman to not take her husband's name. And I

1726
01:51:15,800 --> 01:51:18,840
think it's insane that this man who was dating this

1727
01:51:19,000 --> 01:51:25,239
like really early radical feminist, is responsible for killing more

1728
01:51:25,279 --> 01:51:28,760
women by getting them to smoke and all these other things.

1729
01:51:28,800 --> 01:51:33,119
Like he makes his whole career off of manipulating especially

1730
01:51:33,159 --> 01:51:34,800
women's spending habits.

1731
01:51:35,720 --> 01:51:38,479
Speaker 1: I mean, it's.

1732
01:51:37,439 --> 01:51:44,439
Speaker 3: Crazy, insane stuff. But I digress. Here Brenez's rise to power.

1733
01:51:45,439 --> 01:51:49,199
The whole time he's doing this, He's not just going

1734
01:51:49,479 --> 01:51:52,800
from you know, it's not like a rags to riches story.

1735
01:51:53,119 --> 01:51:55,159
He's already at the top of his game. Right after

1736
01:51:55,199 --> 01:52:01,600
World War One, he had clients including President Coolidge. Funny

1737
01:52:01,600 --> 01:52:05,399
little story. You might know him as Silent cal Well.

1738
01:52:05,560 --> 01:52:09,479
People didn't really like Coolidge, so Edward Burnees goes to

1739
01:52:09,520 --> 01:52:11,960
the White House and offers his services in the early

1740
01:52:12,039 --> 01:52:16,000
nineteen twenties and lines up about thirty different celebrities and

1741
01:52:16,079 --> 01:52:19,079
takes pictures with them, and goes to all of his

1742
01:52:19,239 --> 01:52:22,880
media's friends because everyone wants to take pictures with the celebrities,

1743
01:52:22,920 --> 01:52:25,760
of course, and it's the big hot item. And now

1744
01:52:25,800 --> 01:52:32,960
you have this very sociable president allegedly. Imagine that kind

1745
01:52:32,960 --> 01:52:37,239
of power that you can do the public relations for

1746
01:52:37,439 --> 01:52:40,039
the President of the United States in your late twenties.

1747
01:52:41,680 --> 01:52:45,640
He has other clients though, Procter and Gamble, General Electric,

1748
01:52:46,319 --> 01:52:50,960
what would become CBS, Dodge Motors. One of the sources

1749
01:52:51,000 --> 01:52:54,319
that I read claimed that the Council on Foreign Relations

1750
01:52:54,359 --> 01:52:58,079
specifically installed him at CBS. And if you know anything

1751
01:52:58,119 --> 01:53:01,680
about CBS in the twentieth century, it was one of,

1752
01:53:01,720 --> 01:53:05,439
if not the most prominent television and radio media organization

1753
01:53:05,520 --> 01:53:07,079
in the United States.

1754
01:53:08,760 --> 01:53:11,239
Speaker 1: There's some very well there was only there was only

1755
01:53:11,279 --> 01:53:14,439
three TV stations at one point. It was just CBS,

1756
01:53:15,119 --> 01:53:19,319
ABC and NBC YAH and CBS even back then was

1757
01:53:19,359 --> 01:53:23,760
known as the CIA Broadcasting System. Well this is this

1758
01:53:23,840 --> 01:53:27,880
is this is pre CIA, but after the CIA comes in.

1759
01:53:28,119 --> 01:53:32,479
But it was pretty well known that intelligence worked through there.

1760
01:53:32,880 --> 01:53:35,399
Oh yeah, I mean I was an able intelligence and yeah,

1761
01:53:35,479 --> 01:53:36,119
places like that.

1762
01:53:36,199 --> 01:53:40,600
Speaker 3: You'll like my next example, because I to make a

1763
01:53:40,600 --> 01:53:43,640
brief digression, I always assumed that, like a lot of

1764
01:53:43,680 --> 01:53:47,600
the insanity that we perceive in this country started kind

1765
01:53:47,640 --> 01:53:52,119
of after World War Two, But reading this, it really

1766
01:53:52,199 --> 01:53:58,439
kind of resets that clock back a lot earlier. In

1767
01:53:58,479 --> 01:54:05,000
the nineteen twenties, Edward Brene's he starts publishing Freud's books

1768
01:54:05,039 --> 01:54:07,920
in the United States, and well, of course he's publishing

1769
01:54:07,960 --> 01:54:09,680
them in English, so he might as well be the

1770
01:54:09,680 --> 01:54:12,520
press agent. He might as well be the one promoting

1771
01:54:12,520 --> 01:54:16,640
them in the United States. And if you understand something

1772
01:54:16,640 --> 01:54:21,239
about Freudianism, it just took off. It became the hot

1773
01:54:21,239 --> 01:54:24,119
thing to do at parties. People at parties in the

1774
01:54:24,239 --> 01:54:27,800
United States, the Hoi poloi in the nineteen thirties, they

1775
01:54:27,840 --> 01:54:30,800
would have this whole They would psychoanalyze each other at

1776
01:54:30,840 --> 01:54:35,239
these parties that all have their orders, and they would

1777
01:54:36,159 --> 01:54:38,920
they would kind of play this not kind of game,

1778
01:54:39,039 --> 01:54:40,680
but they'd try to get each other to do a

1779
01:54:40,680 --> 01:54:43,720
Freudian slip. So if you had a Freudian slip in

1780
01:54:43,720 --> 01:54:46,680
front of your friends, you know, they would say, Aha,

1781
01:54:47,199 --> 01:54:50,520
you know you, it's actually expressed this desire. It became

1782
01:54:50,600 --> 01:54:53,560
kind of this fashionable and trendy thing to do. And

1783
01:54:54,600 --> 01:54:56,439
I thought that was kind of, you know, a cute

1784
01:54:56,479 --> 01:55:00,359
little anecdote. But when you begin to realize just how

1785
01:55:00,439 --> 01:55:05,279
much control that Brenees has over everything that's happening. He

1786
01:55:05,520 --> 01:55:10,359
singularly invented the concept of public relations, and all throughout

1787
01:55:10,399 --> 01:55:14,680
the twenties, thirties, and forties, he's establishing them at every

1788
01:55:14,720 --> 01:55:19,239
major university, at every major business, in every arm of

1789
01:55:19,239 --> 01:55:23,319
the government that he can approach, and he's marketing. It

1790
01:55:23,439 --> 01:55:27,479
is this science that's married with psychology, and it seeks

1791
01:55:27,520 --> 01:55:32,119
the truth the whole time. He's just gaining more and

1792
01:55:32,199 --> 01:55:36,520
more and more influence. Now, of course, you mentioned that

1793
01:55:37,159 --> 01:55:39,800
Burne's and the kind of tactics would later be used

1794
01:55:39,840 --> 01:55:43,560
by the CIA in the nineteen sixties and so on.

1795
01:55:43,760 --> 01:55:48,279
But a really interesting example I found was actually in

1796
01:55:48,359 --> 01:55:53,279
nineteen twenty and the first example of a Bernesian style

1797
01:55:53,920 --> 01:55:57,760
regime change was in Lithuania in nineteen twenty. And I'll

1798
01:55:57,800 --> 01:56:00,760
just read this quote from you and tell me if

1799
01:56:00,760 --> 01:56:05,520
this sounds familiar to you in the sense a Lithuanian

1800
01:56:05,640 --> 01:56:11,039
national Council was organized composed of prominent American Lithuanians, and

1801
01:56:11,159 --> 01:56:15,760
a Lithuanian Information Bureau was established to act as a

1802
01:56:15,800 --> 01:56:19,399
clearing house for news about the country and for special

1803
01:56:19,520 --> 01:56:25,159
pleading on behalf of Lithuania's ambitions. The Public Relations Council,

1804
01:56:25,199 --> 01:56:28,680
who was retained to direct this work, recognized that the

1805
01:56:28,680 --> 01:56:32,520
first problem to be solved was America's indifference to an

1806
01:56:32,560 --> 01:56:38,680
ignorance about Lithuania and its desires. When the Lithuanian Information

1807
01:56:38,800 --> 01:56:43,520
Bureau went before the press associations to correct inaccurate or

1808
01:56:43,800 --> 01:56:49,439
misleading Polish news about the Lithuanian situation, it came there

1809
01:56:49,479 --> 01:56:52,439
as a representative of a group which figured largely in

1810
01:56:52,479 --> 01:56:56,119
the American news for numbers of weeks. As a result

1811
01:56:56,159 --> 01:56:59,279
to the advice and activities of its public Relations Council.

1812
01:57:00,880 --> 01:57:04,840
They represented now to the State Department and appearing before

1813
01:57:04,920 --> 01:57:09,039
members of Congress as a spokesman for a country that

1814
01:57:09,079 --> 01:57:14,560
could no longer be unknown or ignored. Some people described

1815
01:57:14,640 --> 01:57:19,039
this campaign as the campaign of quote advertising a nation

1816
01:57:19,239 --> 01:57:23,920
to freedom. And one interesting thing about this example is

1817
01:57:24,000 --> 01:57:28,039
that when he's talking about the Lithuanians, you know, progressing

1818
01:57:28,079 --> 01:57:33,000
towards democracy, he notes that there's stiff political opposition within

1819
01:57:33,319 --> 01:57:39,039
Lithuania to this change in government, and that they just

1820
01:57:39,239 --> 01:57:46,079
have to be well, I mean realistically bulldozed by special

1821
01:57:46,159 --> 01:57:50,079
pleading in order to have their country changed and to

1822
01:57:50,319 --> 01:57:55,279
get rid of these things. And if you are familiar

1823
01:57:55,359 --> 01:58:01,680
with the CIA history, Burnet's helped found owned the United

1824
01:58:01,720 --> 01:58:06,720
States Information Agency and that did Radio Free Europe and

1825
01:58:06,880 --> 01:58:11,760
Voice of America and later on even I would say,

1826
01:58:11,800 --> 01:58:15,720
it's very timely with the disruption of USA that Trump

1827
01:58:15,800 --> 01:58:21,239
shut down recently. It's it's very apparent to me that

1828
01:58:22,000 --> 01:58:26,399
this tactic metastasized across all these different media platforms and

1829
01:58:26,479 --> 01:58:30,960
all these different countries. And it's you know that was

1830
01:58:31,000 --> 01:58:34,159
in nineteen twenty with Lithuania. It's been one hundred years

1831
01:58:34,159 --> 01:58:39,920
of running this tactic, all originated by Edward Burneze. And

1832
01:58:39,960 --> 01:58:43,479
I want to just draw up some other examples here.

1833
01:58:45,359 --> 01:58:48,760
Tobacco for example, well, I mean I brought up the

1834
01:58:49,359 --> 01:58:52,680
feminists supposedly smoking.

1835
01:58:52,399 --> 01:58:52,560
Speaker 1: But.

1836
01:58:54,960 --> 01:58:57,439
Speaker 3: People still were not buying as many cigarettes as he

1837
01:58:57,479 --> 01:58:59,880
would have liked. So in the nineteen twenties he created

1838
01:58:59,880 --> 01:59:03,960
an ad campaign called the Tobacco Society for Voice Culture

1839
01:59:04,319 --> 01:59:08,439
to quote help singers overcome voice irritation. And then of

1840
01:59:08,479 --> 01:59:12,359
course that's like his lobbying group that he's created that's

1841
01:59:12,479 --> 01:59:16,720
very passionate. They're all paid actors. And then he creates

1842
01:59:16,800 --> 01:59:22,399
this like fake ape, this fake supposedly neutral organization which

1843
01:59:22,439 --> 01:59:27,399
is also funded by him, called the Tobacco Information Service Bureau,

1844
01:59:28,600 --> 01:59:36,239
And the nature of the nature of how he conducts

1845
01:59:36,279 --> 01:59:40,720
his public relations bs is that he has this intense

1846
01:59:40,840 --> 01:59:47,359
activist group coupled with this supposedly informative organization that's neutral

1847
01:59:47,399 --> 01:59:50,000
and above it all, and he creates kind of this

1848
01:59:50,319 --> 01:59:55,600
entire artificial public square for these ideas supposedly to be debated.

1849
01:59:56,079 --> 02:00:00,319
But the whole show and every aspect of this group

1850
02:00:00,399 --> 02:00:03,720
is paid out by Brenees and picked up by other

1851
02:00:03,760 --> 02:00:08,560
public relations corps at different newspapers which are controlled by Brenees,

1852
02:00:08,960 --> 02:00:13,239
and they run advertisements with actors paid by Burnees, which

1853
02:00:13,319 --> 02:00:18,399
will publish reports from scientists that are paid by Bernees.

1854
02:00:18,720 --> 02:00:24,520
So when you consider everything from modern prescription medications to smoking,

1855
02:00:25,159 --> 02:00:31,560
to even people eating bacon for breakfast in this country,

1856
02:00:32,079 --> 02:00:35,800
it is all the direct result of campaigns that are

1857
02:00:35,840 --> 02:00:40,920
done by Edward Burnees. In nineteen twenty eight, he published

1858
02:00:40,920 --> 02:00:44,520
his book Propaganda Propaganda is a great book. If you

1859
02:00:44,560 --> 02:00:48,119
haven't read it, I mean you may have, but it's

1860
02:00:48,319 --> 02:00:49,279
it's phenomenal.

1861
02:00:50,039 --> 02:00:52,680
Speaker 1: It's really it's short too, it's very it's a very

1862
02:00:52,680 --> 02:00:58,600
easy read. There are whole sections that you will circle

1863
02:00:58,720 --> 02:01:00,840
so that you can come back to l Yeah, it's

1864
02:01:00,880 --> 02:01:04,960
a it's it's a it's required reading. Let's put it

1865
02:01:05,000 --> 02:01:05,319
that way.

1866
02:01:05,680 --> 02:01:09,199
Speaker 3: I'll just read you the first paragraph. The conscious and

1867
02:01:09,319 --> 02:01:14,199
intelligent manipulation of the organized habits and opinions of the

1868
02:01:14,319 --> 02:01:19,319
masses is an important element in democratic society. Those who

1869
02:01:19,359 --> 02:01:24,880
manipulate this unseen mechanism of society constitute an invisible government

1870
02:01:25,239 --> 02:01:27,840
that is the true ruling power of our country.

1871
02:01:28,920 --> 02:01:33,720
Speaker 1: I mean, well, while you're while you're reading that, let

1872
02:01:33,720 --> 02:01:37,520
me read the first paragraph of engineering the engineering of consent.

1873
02:01:38,319 --> 02:01:40,239
Because I do this all the time. I every once

1874
02:01:40,279 --> 02:01:42,000
in a while copy and paste and throw it up

1875
02:01:42,039 --> 02:01:47,359
on on X Freedom. Freedom of speech and its democratic corollary,

1876
02:01:47,479 --> 02:01:51,000
a freedom a free press have tacitly expanded our Bill

1877
02:01:51,039 --> 02:01:54,920
of rights to include the right of persuasion. This development

1878
02:01:55,000 --> 02:01:58,319
was inevitable, an inevitable result of the expansion of the

1879
02:01:58,359 --> 02:02:02,600
media of free speech and persue. All these media provide

1880
02:02:02,680 --> 02:02:06,279
open doors to the public mind. Any one of us,

1881
02:02:06,319 --> 02:02:09,920
through these media may influence the attitudes and actions of

1882
02:02:09,960 --> 02:02:11,079
our fellow citizens.

1883
02:02:13,119 --> 02:02:16,720
Speaker 3: Absolutely. And there's something that I noticed about these books,

1884
02:02:17,159 --> 02:02:19,840
the real evil here. When I was listening to the

1885
02:02:19,840 --> 02:02:22,640
first episode and reading through the sources, I initially thought

1886
02:02:22,680 --> 02:02:26,520
that this was prescriptive, as in, this was what he

1887
02:02:26,680 --> 02:02:31,359
thought the ideal mechanism should be for how to conduct

1888
02:02:32,279 --> 02:02:36,319
public relations. Albeit cynical, but just a sort of ideal.

1889
02:02:38,319 --> 02:02:43,399
This this is descriptive. There's a book I found from

1890
02:02:43,439 --> 02:02:46,079
nineteen forty seven, and it's just an anthology of every

1891
02:02:46,079 --> 02:02:49,079
single media appearance that the editors could get their hands on,

1892
02:02:49,920 --> 02:02:56,880
and it's five hundred different examples of Edward Burneze using

1893
02:02:56,920 --> 02:03:00,680
public relations as a tool for everything from milk to

1894
02:03:00,760 --> 02:03:06,279
the Hawaiian University, to dresses, to getting women to wear

1895
02:03:06,319 --> 02:03:10,880
different types of hats, to the propaganda offices in World

1896
02:03:10,880 --> 02:03:14,680
War Two. It's the same playbook over and over and

1897
02:03:14,720 --> 02:03:19,479
over again. This is prescriptive because at this point the

1898
02:03:19,479 --> 02:03:22,199
information and the tactics that he's doing, this is not

1899
02:03:22,520 --> 02:03:25,560
like a rise to fame. By the late nineteen twenties,

1900
02:03:25,560 --> 02:03:28,560
he's already in with the group. This is just the

1901
02:03:28,600 --> 02:03:35,119
material that's being spread throughout the the invisible government that

1902
02:03:35,199 --> 02:03:38,000
is the true rulling power of our country. This is

1903
02:03:38,079 --> 02:03:40,520
just the playbook that's being published for them so that

1904
02:03:40,600 --> 02:03:45,359
they can copy his successes. And he also sets a

1905
02:03:45,359 --> 02:03:50,039
lot of whatever you'd like to call them, new world order,

1906
02:03:50,119 --> 02:03:52,439
one world government. People like HG.

1907
02:03:52,560 --> 02:03:54,640
Speaker 1: Wells.

1908
02:03:55,119 --> 02:03:58,720
Speaker 3: What mister Wells says of political processes is equally true

1909
02:03:58,800 --> 02:04:04,000
of commercial and social processes and all manifestations of mass activity.

1910
02:04:05,880 --> 02:04:09,800
When the Constitution was adopted, the unit of organization was

1911
02:04:09,840 --> 02:04:12,680
the village community, which produced the greater part of its

1912
02:04:12,760 --> 02:04:16,600
own necessary commodities and generated its group ideas and opinions

1913
02:04:16,960 --> 02:04:21,560
by personal contact and discussion directly among its citizens. But today,

1914
02:04:21,640 --> 02:04:25,279
because ideas can be instantaneously transmitted to any distance and

1915
02:04:25,319 --> 02:04:29,079
to any number of people, this geographical integration has been

1916
02:04:29,079 --> 02:04:32,439
supplanted by many other kinds of grouping, so that persons

1917
02:04:32,479 --> 02:04:36,079
having the same ideas and interests may be associated and

1918
02:04:36,199 --> 02:04:40,159
regimented for common action, even though they lived thousands of

1919
02:04:40,199 --> 02:04:43,920
miles apart. And there's a separate take that I saw

1920
02:04:44,600 --> 02:04:48,439
from people that worked with Burne's in the nineteen twenties

1921
02:04:48,439 --> 02:04:52,479
of the nineteen forties, and they said that the way

1922
02:04:52,520 --> 02:04:56,119
that Berne saw people, the way that he saw humanity,

1923
02:04:56,760 --> 02:05:01,960
was not as like individual friends, or units, or ethnic

1924
02:05:02,000 --> 02:05:05,560
groups or religions or anything. He saw them only on

1925
02:05:05,600 --> 02:05:10,520
the scale of thousands of people. It's the only quantity

1926
02:05:10,560 --> 02:05:15,079
of humanity that he actually considered in his work, and

1927
02:05:15,119 --> 02:05:19,640
that really begins to show. There's other examples of this.

1928
02:05:20,680 --> 02:05:24,279
In July of nineteen twenty eight, he publishes in the

1929
02:05:24,279 --> 02:05:30,960
American Journal of Sociology what would later become Crystallizing Public Opinion,

1930
02:05:31,520 --> 02:05:36,640
but it was actually called in its first instance, manipulating

1931
02:05:36,920 --> 02:05:43,239
Public Opinion. The why and the how printed for private circulation.

1932
02:05:44,279 --> 02:05:49,159
Now here's a quote from it. Occasionally, the manipulation of

1933
02:05:49,199 --> 02:05:53,640
the public mind entails the removal of a prejudice. Prejudices

1934
02:05:54,239 --> 02:05:57,640
are often the application of old taboos to new conditions.

1935
02:05:58,079 --> 02:06:03,920
They are logical and hampering to progress. Take for example,

1936
02:06:04,239 --> 02:06:09,119
the feeling that used to exist against margarine. Today margarine

1937
02:06:09,159 --> 02:06:13,239
is made of pure vegetable ingredients that have been scientifically

1938
02:06:13,279 --> 02:06:18,199
determined upon as wholesome and past is pure by the government.

1939
02:06:18,920 --> 02:06:25,239
And well, let's posit something here, which is that if

1940
02:06:25,279 --> 02:06:28,600
you control the government, and if you control the industry,

1941
02:06:28,960 --> 02:06:34,079
and if you control, the scientific even the metaphysical concept

1942
02:06:34,159 --> 02:06:39,560
of consensus among institutions. If you directly control all of

1943
02:06:39,640 --> 02:06:45,800
those things, well, what if you're wrong? What if you're wrong?

1944
02:06:45,920 --> 02:06:48,159
What if the thing that you're trying to get rid

1945
02:06:48,199 --> 02:06:51,640
of and get out of people is not their prejudices

1946
02:06:52,359 --> 02:06:57,319
of old taboos to new conditions. What if Margarine isn't

1947
02:06:57,439 --> 02:07:00,640
good for you? What if what you're doing to people

1948
02:07:00,800 --> 02:07:04,720
isn't the truth. The scary thing about Brene's is, over

1949
02:07:04,760 --> 02:07:08,560
and over and over again, he's referring to his evil

1950
02:07:08,640 --> 02:07:14,920
mechanism as truth. That everything that a public relations department

1951
02:07:15,000 --> 02:07:18,359
will do is spread the truth to better inform people.

1952
02:07:18,479 --> 02:07:23,399
And that's not the quantity of material that he's producing.

1953
02:07:24,000 --> 02:07:26,319
It's not like an idle thing, and it's not even

1954
02:07:26,439 --> 02:07:30,359
believing his own bs. He really does think that this

1955
02:07:30,520 --> 02:07:36,279
is some ancient truth that he has discovered and that

1956
02:07:36,560 --> 02:07:40,319
if he's using it, it can never be wrong. He

1957
02:07:40,399 --> 02:07:43,880
never has regrets for his entire life on this until

1958
02:07:43,880 --> 02:07:44,520
the very end.

1959
02:07:45,000 --> 02:07:45,920
Speaker 1: But I'll save that.

1960
02:07:47,800 --> 02:07:49,920
Speaker 3: How does this work exactly?

1961
02:07:50,119 --> 02:07:50,439
Speaker 1: Well?

1962
02:07:50,600 --> 02:07:57,720
Speaker 3: In a magazine called Public Utilities Fortnightly in November nineteen thirty,

1963
02:07:58,119 --> 02:08:03,079
he says, well, quote, there are psychological principles behind all behavior.

1964
02:08:03,479 --> 02:08:06,119
He who would influence or attempt to control behavior needs

1965
02:08:06,159 --> 02:08:11,000
to understand these principles too. Behavior is reciprocal. The public

1966
02:08:11,039 --> 02:08:15,039
attitude towards an organization reflects the organization's attitude toward it,

1967
02:08:15,600 --> 02:08:18,920
and that attitude must be expressed in acts, not merely word.

1968
02:08:19,520 --> 02:08:23,479
The public must be definitely guided in influenced toward the

1969
02:08:23,560 --> 02:08:27,920
desired actions. The public is not a mass in point three.

1970
02:08:28,039 --> 02:08:31,520
It is a series of interlocking groups with varying motivations

1971
02:08:31,520 --> 02:08:34,800
of molding different groups towards an end. The need for

1972
02:08:34,920 --> 02:08:38,880
skilled shaping of such a policy have created the profession

1973
02:08:39,079 --> 02:08:45,119
of public relations counsel and another thing to point out.

1974
02:08:45,199 --> 02:08:50,640
If he had just stuck to advertising, I mean, evil, manipulative,

1975
02:08:51,399 --> 02:08:55,319
but perhaps not so bad if it's getting people to

1976
02:08:55,399 --> 02:09:00,239
go and buy things. But he's not just convincing people

1977
02:09:00,359 --> 02:09:04,079
to go out to a store and buy products or

1978
02:09:04,119 --> 02:09:09,000
to follow trends. In nineteen thirty he is heavily involved

1979
02:09:09,039 --> 02:09:12,680
with a modern art movement, and he has personal correspondence

1980
02:09:12,720 --> 02:09:17,960
in association with Eleanor Roosevelt. He also is responsible in

1981
02:09:18,039 --> 02:09:21,159
nineteen thirty two and nineteen thirty six for the public

1982
02:09:21,239 --> 02:09:27,000
relations image of FDR. So all of FDR's fireside chats

1983
02:09:27,560 --> 02:09:32,920
Edward Burnet's right. Every fireside chat is started with the term,

1984
02:09:33,119 --> 02:09:38,600
my friends, what else is he doing in this time? Well,

1985
02:09:38,640 --> 02:09:43,680
there's some really strange thing. He's very in demand because

1986
02:09:43,720 --> 02:09:46,880
he's performing all these functions for all these people. Wealthy

1987
02:09:46,960 --> 02:09:50,760
public figures that hire him were persuaded to be photographed

1988
02:09:50,800 --> 02:09:55,880
in cheap hotels and ride buses. Luggage sales sword when

1989
02:09:55,920 --> 02:09:58,760
women were told to take at least three dresses on

1990
02:09:58,800 --> 02:10:03,119
a trip. More people bought bacon for breakfast when there

1991
02:10:03,199 --> 02:10:07,520
was a bacon's oversupply, and he had the pork sellers

1992
02:10:07,640 --> 02:10:11,760
wanted Burnets to start helping them sell more of it.

1993
02:10:12,600 --> 02:10:13,079
Speaker 1: He got.

1994
02:10:13,239 --> 02:10:16,199
Speaker 3: In nineteen twenty nine or so, he got Herbert Hoover,

1995
02:10:16,399 --> 02:10:20,920
the President, Henry Ford, and an elderly Thomas Edison for

1996
02:10:21,079 --> 02:10:26,000
the Lights Golden Chebilee event in Michigan. He also worked

1997
02:10:26,039 --> 02:10:29,840
for the Rockefeller Center to open construction sites for the

1998
02:10:29,880 --> 02:10:36,439
public view to help to help mitigate their public perception.

1999
02:10:37,800 --> 02:10:42,279
And in the nineteen thirties he writes, what was manipulating

2000
02:10:42,279 --> 02:10:49,359
public opinion, it now becomes crystallizing public opinion. He begins

2001
02:10:49,479 --> 02:10:52,880
to connect publicity in public relations.

2002
02:10:53,039 --> 02:10:55,119
Speaker 1: I don't know which one. I don't know which one

2003
02:10:55,159 --> 02:11:01,039
of those is worse. Manipulating is an action. Crystallizing is basically, look,

2004
02:11:03,000 --> 02:11:05,279
you're going to do it. It's done.

2005
02:11:06,199 --> 02:11:09,840
Speaker 3: Oh yeah, Because at that point it was done. And

2006
02:11:09,920 --> 02:11:15,840
this next quote. Publicity became part of the machinery of

2007
02:11:15,880 --> 02:11:20,000
regulatory commissions set up under governments such as the Interstate

2008
02:11:20,039 --> 02:11:23,880
Commerce Commission and the Federal Trade Commission. It was used

2009
02:11:23,880 --> 02:11:27,000
by state governments and the administration of minimum wage laws,

2010
02:11:27,560 --> 02:11:30,680
especially in Massachusetts. It became part of the program of

2011
02:11:31,119 --> 02:11:34,760
municipal research leagues and principal cities, and it furnished the

2012
02:11:34,800 --> 02:11:39,000
basis of a movement for wide governmental control. And again

2013
02:11:39,199 --> 02:11:43,760
this is descriptive. This has already happened with FDR and

2014
02:11:43,840 --> 02:11:48,359
the New Deal, and this is a huge part of it,

2015
02:11:48,800 --> 02:11:54,960
exactly like you say, right, crystallizing it. It's settled, it's done.

2016
02:11:55,159 --> 02:12:01,359
And his whole like high and mighty attitude about this

2017
02:12:01,600 --> 02:12:04,079
really starts to become a problem in World War two.

2018
02:12:04,800 --> 02:12:08,479
So in June of nineteen forty one, he goes to

2019
02:12:08,560 --> 02:12:11,960
the I think it's the Institute of War Colleges, one

2020
02:12:12,039 --> 02:12:15,760
of these names, and he always has these great names

2021
02:12:16,000 --> 02:12:20,560
for what public relations should be called. They always sound,

2022
02:12:22,520 --> 02:12:26,720
you know, in our modern language, it sounds very like unbelievable.

2023
02:12:26,760 --> 02:12:28,640
There's no way they would call it. But this was

2024
02:12:29,199 --> 02:12:32,520
eighty years ago, so people were a little bit more

2025
02:12:32,600 --> 02:12:40,279
amenable to stuff like this in June of nineteen forty one. First,

2026
02:12:40,439 --> 02:12:46,920
a Morale Commission of experts advisors should be created to

2027
02:12:47,000 --> 02:12:52,720
drop a master plan for morale and psychological warfare. Second,

2028
02:12:52,840 --> 02:12:57,560
a program to strengthen faith in democracy. Third, a program

2029
02:12:57,600 --> 02:13:02,119
to strengthen democracy itself. A program to sell the army

2030
02:13:02,159 --> 02:13:05,479
to the people and the people to the army. What

2031
02:13:05,520 --> 02:13:08,880
this eventually becomes in World War Two is the Office

2032
02:13:08,960 --> 02:13:13,600
of War Information. In nineteen forty two, he addresses the

2033
02:13:13,720 --> 02:13:19,000
US Army quote, total warfare has three fronts, military, economic,

2034
02:13:19,319 --> 02:13:26,199
and psychological. And again total warfare, and you've covered kind

2035
02:13:26,199 --> 02:13:29,760
of the implications of that on your show previously. In

2036
02:13:29,880 --> 02:13:33,439
order to achieve total warfare, they must be integrated. It

2037
02:13:33,520 --> 02:13:40,720
is my thesis that the which censorship and psychological front

2038
02:13:40,760 --> 02:13:45,399
propaganda are so directly concerned, it's an agent of integration

2039
02:13:46,119 --> 02:13:50,279
which will strengthen the military and economic fronts and wield

2040
02:13:50,439 --> 02:13:54,880
all three into the necessary effective whole censorship should be

2041
02:13:54,920 --> 02:13:59,119
a function of the broad psychological front concerned with public

2042
02:13:59,199 --> 02:14:04,479
morale the widest sense. Today it's only military and leaves

2043
02:14:04,520 --> 02:14:08,279
the public in the middle. So he's expressly advocating for

2044
02:14:08,520 --> 02:14:15,439
psychological warfare and censorship to control the mindset of the

2045
02:14:15,479 --> 02:14:18,880
American people in World War Two. It's from a primary

2046
02:14:18,920 --> 02:14:23,039
source that he wrote for the US Army. But he

2047
02:14:23,079 --> 02:14:27,600
doesn't just stop with the kind of craziness there. Nineteen

2048
02:14:27,720 --> 02:14:31,279
forty five, he publishes a book that I couldn't find anywhere,

2049
02:14:31,800 --> 02:14:35,119
but it's I wish I could find a copy of it.

2050
02:14:35,119 --> 02:14:39,960
It's called Take Your Place at the Peace Table, which

2051
02:14:40,000 --> 02:14:44,279
advocates for the United Nations. It's quote a practical and

2052
02:14:44,359 --> 02:14:48,840
realistic guidebook to action on how to mold public opinion

2053
02:14:49,199 --> 02:14:54,479
and support of a in all caps here World Security Organization.

2054
02:14:55,439 --> 02:14:57,600
And I have a lot of books from the late

2055
02:14:57,960 --> 02:15:05,279
mid and late nineteen forties on world government's One World Order,

2056
02:15:05,359 --> 02:15:10,800
all that stuff. Burnet's method of doing this in this book,

2057
02:15:11,119 --> 02:15:13,239
and I can only find this in a secondary source,

2058
02:15:14,079 --> 02:15:19,199
is that everyone from the highest levels of government down

2059
02:15:19,199 --> 02:15:24,319
through Congress, down to your bowling club and churches can

2060
02:15:24,359 --> 02:15:30,880
become an activist to help preserve democracy and maintain the peace,

2061
02:15:31,199 --> 02:15:34,960
and advocate in terms of public opinion and support of

2062
02:15:35,000 --> 02:15:38,920
a world security organization. That's the purpose of the book.

2063
02:15:39,720 --> 02:15:45,520
So he also brags about his previous successes. He publishes

2064
02:15:45,560 --> 02:15:50,680
another book around this time called The Minority Rules, and

2065
02:15:50,720 --> 02:15:55,800
he cites himself. Another interesting literary example is the minority

2066
02:15:55,840 --> 02:16:00,039
movement of psychoanalysis, which, starting with a small group of

2067
02:16:00,119 --> 02:16:03,359
a dozen scientists in Vienna, why didened its influence in

2068
02:16:03,520 --> 02:16:08,399
larger and even larger circles until today the psychological novel, biography,

2069
02:16:08,439 --> 02:16:12,640
and history have all responded to its impulse. He's describing

2070
02:16:12,680 --> 02:16:15,880
it as though it's entirely separate from him, But he

2071
02:16:16,000 --> 02:16:19,279
had the sole publishing rights and was the press agent

2072
02:16:19,720 --> 02:16:25,279
for all of Freud's circle in Vienna. So he's again

2073
02:16:25,359 --> 02:16:33,479
descriptively bragging about a public relations success. He has some

2074
02:16:33,639 --> 02:16:38,799
very interesting thoughts on the minority of people, right, he

2075
02:16:38,920 --> 02:16:43,000
just kind of broadly labels them as intelligent. Intelligent people

2076
02:16:43,040 --> 02:16:46,639
are recognizing the difficulty of convincing the public of facts

2077
02:16:47,200 --> 02:16:52,000
that are against its own interests. In the active proselytizing

2078
02:16:52,040 --> 02:16:57,600
minorities in whom personal and public interests necessarily coincide lied

2079
02:16:57,639 --> 02:17:01,719
the progress and development of America, a lot of this

2080
02:17:01,879 --> 02:17:10,879
kind of wishy washy liberalism speak. Where does Okay, sorry,

2081
02:17:11,000 --> 02:17:13,600
I'm going chronologically here, so I might be a little disjointed.

2082
02:17:15,120 --> 02:17:19,559
Nineteen forty six, an interview with him and Eleanor Roosevelt,

2083
02:17:19,639 --> 02:17:25,399
who he was very close with, was published. He's interviewing

2084
02:17:25,520 --> 02:17:29,360
her as to whether there should be a Secretary of

2085
02:17:29,440 --> 02:17:35,440
public Relations in the cabinet of the United States, and

2086
02:17:33,920 --> 02:17:38,760
she says, yes, they need a peacetime agency in the

2087
02:17:38,879 --> 02:17:44,360
US that's comparable to the Office of Wartime Information. So

2088
02:17:45,520 --> 02:17:50,399
this lunatic, Edward Brenez, wanted to make this public relations

2089
02:17:50,440 --> 02:17:57,479
manipulation a cabinet level position. And he just continues on

2090
02:17:57,639 --> 02:18:03,559
with some other crazy stuff. Here he advocates for spam mail.

2091
02:18:04,159 --> 02:18:09,120
So you've opened your mailbox and there's advertisements in it,

2092
02:18:09,159 --> 02:18:12,559
and you might wonder, how does that start. Well, you see,

2093
02:18:12,559 --> 02:18:17,760
according to Bernez, who helped start this process, our civilization

2094
02:18:17,920 --> 02:18:21,399
is in a race between communication and that includes direct

2095
02:18:21,399 --> 02:18:27,639
mail and hyphens and chaos. We know that what we

2096
02:18:27,719 --> 02:18:30,680
call society is only a network of partial understanding held

2097
02:18:30,719 --> 02:18:34,319
together by communication, in which the mail plays an important part.

2098
02:18:35,000 --> 02:18:42,239
So he advocates for direct mailing of advertising. And that's crazy.

2099
02:18:42,399 --> 02:18:44,799
Now we get to nineteen forty seven where he publishes

2100
02:18:44,840 --> 02:18:51,879
the Engineering of Consent. Let's see here the last paragraph

2101
02:18:51,879 --> 02:18:54,799
of the Engineering of Consent. When the public is convinced

2102
02:18:54,840 --> 02:18:58,479
of the soundness of an idea, it will proceed to action.

2103
02:18:59,120 --> 02:19:03,719
People translate an idea into action suggested by the idea itself,

2104
02:19:04,079 --> 02:19:07,680
whether it is ideological, political, or social. They may adopt

2105
02:19:07,680 --> 02:19:11,440
a philosophy that stresses racial and religious tolerance. They may

2106
02:19:11,559 --> 02:19:15,639
vote a new dealer into office, or they may organize

2107
02:19:15,639 --> 02:19:19,680
a consumer's buying strike. But such results do not just

2108
02:19:20,120 --> 02:19:24,600
happen in a democracy. They may be accomplished principally by

2109
02:19:24,680 --> 02:19:32,399
the engineering of consent. Really just unbelievable stuff.

2110
02:19:33,239 --> 02:19:36,520
Speaker 1: Let's see here. Well, it's just so brazen in its openness.

2111
02:19:36,559 --> 02:19:42,840
And he knows that the only people who are going

2112
02:19:42,879 --> 02:19:49,760
to read this or elites and academics, and yeah, and

2113
02:19:49,799 --> 02:19:54,319
it just continues their reign absolutely.

2114
02:19:54,399 --> 02:19:59,079
Speaker 3: And he he's published in all of these different sources.

2115
02:19:59,520 --> 02:20:02,159
So he he's getting published by like, you know this,

2116
02:20:03,639 --> 02:20:08,920
like a magazine like Public Utilities, Fortnightly or Household Magazine

2117
02:20:09,000 --> 02:20:12,360
or whatever it is or New York or whatever. And

2118
02:20:12,440 --> 02:20:15,479
he knows how to tailor his message for each of

2119
02:20:15,479 --> 02:20:19,399
these publications because he's only ever thinking of them as

2120
02:20:19,399 --> 02:20:24,319
special pleading from special interests. So if you only think

2121
02:20:24,360 --> 02:20:30,719
of humanity right as just this block, it's just something

2122
02:20:30,799 --> 02:20:39,040
to be controlled. Let's see here in a for Household Magazine,

2123
02:20:39,159 --> 02:20:42,520
February nineteen forty nine, the article he wrote is why

2124
02:20:42,559 --> 02:20:50,559
we behave like inhuman beings? Thus, science, with its modern

2125
02:20:50,559 --> 02:20:53,239
equipment of experiment and method, is seeking to solve the

2126
02:20:53,280 --> 02:20:56,399
problem of inhuman behavior through greater and greater knowledge of

2127
02:20:56,479 --> 02:20:59,399
man in the world in which he lives, which, of

2128
02:20:59,399 --> 02:21:03,319
course prene controls. The key to our liberation from our

2129
02:21:03,440 --> 02:21:09,719
jungle heritage of force and fraud lies in accelerated self understanding.

2130
02:21:10,120 --> 02:21:12,559
The truth shall indeed make us free when we learn

2131
02:21:13,000 --> 02:21:15,959
with the same control we exercise over the physical nature,

2132
02:21:16,360 --> 02:21:22,159
that it must now be the truth about ourselves. He

2133
02:21:22,280 --> 02:21:26,920
also is in favor of this. Next one will lend

2134
02:21:26,959 --> 02:21:30,479
some credence, I think to the Wellington House rough Child

2135
02:21:30,639 --> 02:21:36,040
angle of it, nineteen forty nine. On British tariffs, America

2136
02:21:36,159 --> 02:21:38,760
must do her part two. From an economic angle. She

2137
02:21:38,879 --> 02:21:41,319
must lower tariffs if they keep out British goods. The

2138
02:21:41,360 --> 02:21:44,600
Britain produces better and cheaper. What the fuck in nineteen

2139
02:21:44,719 --> 02:21:48,319
forty nine could Britain have produced better and cheaper than

2140
02:21:48,360 --> 02:21:53,959
the United States? America must encourage rather than discourage British

2141
02:21:53,959 --> 02:21:57,879
insurance companies should encourage the torust traffic me than we do.

2142
02:21:58,479 --> 02:22:03,239
Must realize that shipping is a bridge forte. What the

2143
02:22:03,360 --> 02:22:06,319
US and Britain should create is a joint committee on

2144
02:22:06,479 --> 02:22:10,959
furthering common understandings. So a lot of this Anglo American

2145
02:22:11,040 --> 02:22:16,120
sentiment after the war something a little bit lighter in

2146
02:22:16,200 --> 02:22:21,879
nineteen fifty. And I want to add, after this point,

2147
02:22:22,360 --> 02:22:26,280
after the war, his power is total. He can advertise

2148
02:22:26,360 --> 02:22:29,879
and sell and do whatever the heck that he wants

2149
02:22:29,920 --> 02:22:32,959
because he's made all of the most powerful people in

2150
02:22:33,000 --> 02:22:39,120
this country absolutely insanely, ludicrously wealthy. And I'm not talking

2151
02:22:39,159 --> 02:22:43,840
about your old Anglo American aristocrats. I'm talking about your

2152
02:22:44,719 --> 02:22:51,239
late nineteenth early early twentieth century arrivals. He is a

2153
02:22:51,280 --> 02:22:55,000
nineteen fifty interview on how to be a public relations man,

2154
02:22:54,799 --> 02:22:58,079
and which is basically how to be a manipulative asshole.

2155
02:22:58,760 --> 02:23:02,159
Be open minded, simple, pathetic to the viewpoint of other fellows.

2156
02:23:02,479 --> 02:23:04,799
Don't sound off with your own views, or announce that

2157
02:23:04,840 --> 02:23:07,879
you won't listen to any argument, or show impatience with

2158
02:23:08,000 --> 02:23:13,159
views of others. Be tactful, objective, be diplomatic. If you

2159
02:23:13,239 --> 02:23:16,000
disagree with someone, let him know you respect his intelligence

2160
02:23:16,040 --> 02:23:19,120
and intentions. And when I start to see all of

2161
02:23:19,159 --> 02:23:24,760
these pr types of people, when I see kind of

2162
02:23:24,799 --> 02:23:28,479
the regime as it was constructed under the pandemic, and

2163
02:23:28,559 --> 02:23:35,799
also all of these other just ngo types, the way

2164
02:23:35,879 --> 02:23:39,799
in which these media types interact with each other and

2165
02:23:39,840 --> 02:23:44,719
they address the public, It's all directly out of the

2166
02:23:44,799 --> 02:23:49,360
Burne's playbook. It's nuts.

2167
02:23:49,079 --> 02:23:51,200
Speaker 1: Just gets me so.

2168
02:23:51,280 --> 02:23:55,799
Speaker 3: Angry, I mean, it continues on here. Another interesting view

2169
02:23:55,799 --> 02:23:58,799
on race from Edward Burnez nineteen fifty. He goes to

2170
02:23:58,840 --> 02:24:05,319
the University of Hawaii. What is he like about Hawaii? Well,

2171
02:24:05,319 --> 02:24:09,000
I'll list the points he says for you. Hawaii disproves

2172
02:24:09,159 --> 02:24:14,120
Soviet accusations that imperialism and racism are our national policy.

2173
02:24:14,879 --> 02:24:19,040
Hawaii dramatizes to the mainland that Americans of most diverse

2174
02:24:19,120 --> 02:24:25,239
backgrounds can live together in harmony. Hawaii demonstrates that all

2175
02:24:25,280 --> 02:24:29,079
of these people can successfully work out their destiny democratically.

2176
02:24:29,760 --> 02:24:33,399
For Hawaii to fully meet these goals, it would only

2177
02:24:33,440 --> 02:24:36,360
need a very slight change of attitude on the part

2178
02:24:36,399 --> 02:24:39,920
of a very small number of people towards the residual

2179
02:24:40,000 --> 02:24:44,319
problems discussed here. And you know, if you know anything

2180
02:24:44,360 --> 02:24:48,040
about about Hawaii, you know it's not quite that, not

2181
02:24:48,159 --> 02:24:52,399
quite that. In the nineteen fifties, this is an interesting

2182
02:24:52,440 --> 02:24:55,639
little thing here. He was the pr man for the

2183
02:24:55,680 --> 02:25:00,680
Aluminum Company of America, which they have a whole bunch

2184
02:25:00,799 --> 02:25:04,440
of I think it was it was a fluoride derivative,

2185
02:25:05,479 --> 02:25:07,840
like a stable form of florid that they had to

2186
02:25:07,840 --> 02:25:11,399
get rid of. So he then used the American Dental

2187
02:25:11,440 --> 02:25:15,399
Association to flori date the US water supply. That was

2188
02:25:15,520 --> 02:25:20,280
Edward Burnez, if you're wondering who did that. And the

2189
02:25:20,319 --> 02:25:24,120
interesting part about all these different ad campaigns and things

2190
02:25:24,200 --> 02:25:27,239
is they never get rolled back and they never get reconsidered.

2191
02:25:27,520 --> 02:25:32,319
Once something is in effect, it just is. The floridation

2192
02:25:32,399 --> 02:25:36,440
of the US water supply began seventy years ago, and

2193
02:25:36,840 --> 02:25:39,520
all because of one man, just to solve a temporary

2194
02:25:39,559 --> 02:25:46,360
problem of getting rid of a florid product. Let's see

2195
02:25:46,440 --> 02:25:49,000
nineteen fifty three, he writes a paper for the State

2196
02:25:49,040 --> 02:25:56,319
Department recommending setting up a psychological warfare office. Another interesting

2197
02:25:56,319 --> 02:25:59,440
thing he was doing during the early nineteen fifties, you know,

2198
02:26:00,040 --> 02:26:03,520
psychological warfare. You can associate with the CIA, but he

2199
02:26:03,639 --> 02:26:06,920
was the public relations council to the United Fruit Corporation.

2200
02:26:08,040 --> 02:26:12,440
They overthrew the government in Guatemala, and Brenees was responsible

2201
02:26:12,479 --> 02:26:16,000
for writing all of the propaganda that the CIA used

2202
02:26:16,200 --> 02:26:18,319
to do that.

2203
02:26:18,879 --> 02:26:19,600
Speaker 1: And you have to.

2204
02:26:19,520 --> 02:26:24,399
Speaker 3: Consider that when the agency finds a tactic that it

2205
02:26:24,719 --> 02:26:30,440
likes and is very effective and very covert, they're just

2206
02:26:30,479 --> 02:26:34,840
going to keep using it. And public relations by the

2207
02:26:34,879 --> 02:26:39,840
early nineteen fifties has really grown, really really grown fiscally.

2208
02:26:39,879 --> 02:26:43,920
Year nineteen fifty two, this is Brene's own figures, there

2209
02:26:43,920 --> 02:26:49,079
were approximately twenty six hundred full time public relations employees

2210
02:26:49,120 --> 02:26:52,760
on the payroll of the United States, plus another one

2211
02:26:52,760 --> 02:26:56,479
thousand who are working full time but in like a

2212
02:26:56,520 --> 02:27:01,319
part time pacelot. This does not include many individuals on

2213
02:27:01,399 --> 02:27:05,280
federal payrolls, for in many cases, the governmental departments, in

2214
02:27:05,360 --> 02:27:09,120
order to avoid public accusation that they are propagandizing, called

2215
02:27:09,120 --> 02:27:13,000
their public relations and public information employees by other names.

2216
02:27:13,639 --> 02:27:17,120
In certain cases, these men and women battle for public

2217
02:27:17,159 --> 02:27:24,600
opinion and appropriations. I asked the audience to consider the

2218
02:27:24,719 --> 02:27:35,159
latest USAID function in this context. With that information, let's

2219
02:27:35,159 --> 02:27:42,799
see going on here. These the United States had an

2220
02:27:42,840 --> 02:27:48,200
official propaganda agency that Edward Burnees ran between nineteen August

2221
02:27:48,280 --> 02:27:52,680
nineteen fifty three in October of nineteen ninety nine. This agency,

2222
02:27:52,920 --> 02:27:57,040
after its dissolution at that time, was directly superseded by

2223
02:27:57,079 --> 02:28:04,760
the Department of States Public Diplomacy and Public Affairs Office.

2224
02:28:05,319 --> 02:28:08,639
It's just I mean so again, just at that fact

2225
02:28:08,760 --> 02:28:14,680
establishes direct continuity between Edward Burne's and our current leviathan

2226
02:28:15,280 --> 02:28:21,479
that Trump is dismantling. But I want to give a

2227
02:28:21,479 --> 02:28:24,200
little bit more of an inside view about Bernez. I

2228
02:28:24,239 --> 02:28:27,680
have an example here which will get kind of deep

2229
02:28:28,159 --> 02:28:31,159
under the skin of what this man was doing at

2230
02:28:31,159 --> 02:28:34,840
the government. Because to kind of just recap a little bit,

2231
02:28:35,840 --> 02:28:39,040
anyone who knows about Brenees knows about his role in

2232
02:28:39,079 --> 02:28:44,600
propaganda and consumerism. At the most shallow level, it's getting

2233
02:28:44,639 --> 02:28:47,760
people to buy things. At a deeper level, it's manipulating

2234
02:28:47,760 --> 02:28:51,399
people's consumer preferences. But one thing that people do not know,

2235
02:28:52,040 --> 02:28:55,040
and I'm about to bring light to, is what he

2236
02:28:55,239 --> 02:29:01,399
was doing within the federal government. And the source that

2237
02:29:01,479 --> 02:29:05,799
I use is an original primary source from nineteen fifty five.

2238
02:29:06,559 --> 02:29:10,479
It's a book called Billions, Blunders, and Bologney by a

2239
02:29:10,520 --> 02:29:15,159
man named Eugene Castle. Now you and I have never

2240
02:29:15,280 --> 02:29:17,840
heard of Eugene Castle because we're not ninety years old,

2241
02:29:18,520 --> 02:29:26,879
but edited by Castle Films was at the bottom process

2242
02:29:27,000 --> 02:29:30,799
of the title screen for most major films in the

2243
02:29:30,879 --> 02:29:37,280
United States in World War Two. Castle Films was the

2244
02:29:37,319 --> 02:29:43,520
sole distributor of propaganda to non theatrical audiences. That includes

2245
02:29:43,799 --> 02:29:48,959
all defense training films, all Army, Navy, and Red Cross films.

2246
02:29:49,479 --> 02:29:54,639
And this company, Castle Films, made over one thousand productions

2247
02:29:54,920 --> 02:29:58,399
during its tenure and was the largest non theatrical film

2248
02:29:58,440 --> 02:30:03,360
operation in the world at its time of existing. So

2249
02:30:03,399 --> 02:30:05,879
he wrote a book and he calls out the United

2250
02:30:05,879 --> 02:30:10,719
States Information Agency, which later becomes Department of State, which

2251
02:30:10,799 --> 02:30:17,159
later becomes the USAID, whatever propaganda head that's going on

2252
02:30:17,200 --> 02:30:21,959
in the federal government. Eugene Castle has seen and been

2253
02:30:21,959 --> 02:30:24,120
inside all of these things. And so I'm just going

2254
02:30:24,200 --> 02:30:27,159
to read this section in full, and I hope it'll

2255
02:30:27,159 --> 02:30:33,239
shed some light on mister Burne's direct quote here. Wasting

2256
02:30:33,360 --> 02:30:37,040
millions of dollars every year has become a fixed policy

2257
02:30:37,159 --> 02:30:40,840
and procedure with our propagandists in Washington again. The year

2258
02:30:40,920 --> 02:30:46,559
is nineteen fifty five ish. The US Information Agency does

2259
02:30:46,559 --> 02:30:49,719
not wait until June thirtieth, the date when Congress makes

2260
02:30:49,719 --> 02:30:53,479
its full appropriation available for the ensuing year. Six months

2261
02:30:53,479 --> 02:30:56,799
before the USIA is entitled to any new money, the

2262
02:30:56,879 --> 02:31:00,840
agency heads send urgent appeals to their employees scattered all

2263
02:31:00,879 --> 02:31:04,159
over the world to prompt them to quote, dream up

2264
02:31:04,440 --> 02:31:08,360
the biggest, most expensive projects they can conceive, and send

2265
02:31:08,399 --> 02:31:13,040
these post haste to Washington to enable the agency's directors

2266
02:31:13,040 --> 02:31:16,680
there to rush to Congress with an emergency appeal for

2267
02:31:16,799 --> 02:31:22,440
supplementary funds. These extra millions, supposedly to be spent for

2268
02:31:22,559 --> 02:31:27,159
promotional dreams abroad, invariably never go beyond the paper they

2269
02:31:27,200 --> 02:31:30,879
are written on. But the great money getting event is

2270
02:31:30,920 --> 02:31:36,719
the annual budget. Washington's big spending agencies carefully plan many

2271
02:31:36,760 --> 02:31:40,479
months in advance how to influence legislators to increase their

2272
02:31:40,520 --> 02:31:46,120
forthcoming budgets. A revitalized campaign to influence economy minded members

2273
02:31:46,159 --> 02:31:50,559
of the nineteen fifty five and nineteen fifty six Appropriations Committees,

2274
02:31:50,600 --> 02:31:55,079
and at the same time to lessen complaints from American taxpayers,

2275
02:31:55,600 --> 02:31:59,600
came into being with an announcement by Edward L. Bernaze,

2276
02:32:00,079 --> 02:32:03,120
freelance New York press agent, that he had formed a

2277
02:32:03,159 --> 02:32:06,879
committee of twenty eight persons to propaganda as the American

2278
02:32:06,959 --> 02:32:11,440
people into thinking well of the United States Information Agency,

2279
02:32:12,360 --> 02:32:16,600
never a shy one for personal promotion, Burnees appointed himself

2280
02:32:16,680 --> 02:32:20,280
both chairman and chief spokesman for the group, to be

2281
02:32:20,360 --> 02:32:25,719
known as the National Committee for an Adequate Overseas US

2282
02:32:25,840 --> 02:32:30,440
Information Program, with headquarters at the Burne's Publicity office in

2283
02:32:30,440 --> 02:32:34,479
New York. In a press release issued on Monday, October

2284
02:32:34,520 --> 02:32:38,360
twenty fifth, nineteen fifty four, the objectives of the committee

2285
02:32:38,520 --> 02:32:43,159
were defined as stimulating international understanding of America, counter acting

2286
02:32:43,200 --> 02:32:48,280
communist propaganda, and strengthening bonds with our allies. Chairman Burne's

2287
02:32:48,399 --> 02:32:52,479
further described as committee as an educational, non pressure group.

2288
02:32:52,600 --> 02:32:56,200
When asked by reporter Herald Touchings of the Chicago Tribune

2289
02:32:56,879 --> 02:32:59,760
whether the committee was formed to campaign for higher appropriations

2290
02:32:59,760 --> 02:33:03,639
by Congress, Brenees said that was not the plan. We

2291
02:33:03,719 --> 02:33:05,959
will not in any attempt, We will not attempt in

2292
02:33:06,000 --> 02:33:08,799
any sense to be a lobby, he said, But he added,

2293
02:33:09,079 --> 02:33:12,639
as far as I am personally concerned, one hundred million

2294
02:33:12,719 --> 02:33:16,040
dollars a year is an inadequate sum for this work.

2295
02:33:17,840 --> 02:33:20,840
Twenty four hours before the release of the Brene's announcement,

2296
02:33:21,159 --> 02:33:25,159
USIA Director Streibert, in an interview commending both himself and

2297
02:33:25,200 --> 02:33:28,639
his propaganda agency, which appeared in the Washington Sunday Star,

2298
02:33:29,000 --> 02:33:33,239
highly approved the objectives of the Brenees group. An excerpt follows.

2299
02:33:33,760 --> 02:33:37,040
Some members of the newly formed National Committee for an

2300
02:33:37,079 --> 02:33:41,440
Adequate United States Information Program, headed by public relations expert

2301
02:33:41,600 --> 02:33:44,879
Edward L. Brenees, feel the agency should have an annual

2302
02:33:44,920 --> 02:33:49,920
budget of one hundred and twenty five million dollars and

2303
02:33:49,959 --> 02:33:54,120
the director should have a cabinet status. When questioned about

2304
02:33:54,159 --> 02:33:59,280
this article, Brenees characterized it as quote extremely unfortunate, and

2305
02:33:59,520 --> 02:34:02,719
he added, makes it seem as if we're advocating a

2306
02:34:02,840 --> 02:34:11,239
doctor Gobbles for America. Let's see to do onward. Here

2307
02:34:14,879 --> 02:34:17,239
a lot of the blame. And this is like a

2308
02:34:17,280 --> 02:34:20,000
separate point now here before I move on to the

2309
02:34:20,040 --> 02:34:25,399
next point. Notice what he's doing here. He's using his

2310
02:34:25,719 --> 02:34:33,479
own public relations playbook of manipulation on Congress. It's no

2311
02:34:33,559 --> 02:34:36,440
longer about the American people. He's not trying to get

2312
02:34:37,000 --> 02:34:41,639
money for consumer products at this point. He is running

2313
02:34:41,840 --> 02:34:47,840
propaganda for his own propaganda agency at the government, not

2314
02:34:47,879 --> 02:34:52,159
only to establish himself as a cabinet level official, but

2315
02:34:52,280 --> 02:34:57,799
also to get twenty five percent more than he requests.

2316
02:34:58,319 --> 02:35:02,239
So it's this whole thing, excuse my language, is just

2317
02:35:02,280 --> 02:35:06,600
a fucking game for him. He creates a part as

2318
02:35:06,639 --> 02:35:12,159
an interest group, he creates his own status as the

2319
02:35:12,280 --> 02:35:17,399
chair of that group, and he has his own program

2320
02:35:17,600 --> 02:35:23,079
that he's managing, but will distance himself through several other proxies.

2321
02:35:23,719 --> 02:35:27,040
And he's also looped in the media to report on

2322
02:35:27,120 --> 02:35:30,920
it and hype each other up with these different organizations.

2323
02:35:31,239 --> 02:35:35,959
So by the time this whole carefully coordinated package gets

2324
02:35:35,959 --> 02:35:41,120
to Congress, it seems as though everybody in the world

2325
02:35:41,479 --> 02:35:46,079
wants this act to happen. And consider that amount of

2326
02:35:46,120 --> 02:35:49,799
money in twenty twenty five money, that one hundred and

2327
02:35:49,799 --> 02:35:52,879
twenty five million, well that's now one and a half

2328
02:35:53,079 --> 02:35:57,600
billion dollars. That is just for propaganda for the United States.

2329
02:35:58,680 --> 02:36:07,079
And we can we can disagree, not you and I,

2330
02:36:07,360 --> 02:36:12,120
but people can disagree with the anti communist activity and

2331
02:36:12,159 --> 02:36:16,159
propaganda that occurred in the nineteen fifties and how we

2332
02:36:16,200 --> 02:36:21,600
would combat Soviet influence all over the world. But this tactic,

2333
02:36:21,959 --> 02:36:27,399
this mechanism that Brene's is using continues on and is

2334
02:36:27,520 --> 02:36:34,440
used everywhere ubiquitously by the US government in order to

2335
02:36:34,479 --> 02:36:39,000
do all of its appropriations and to do all of

2336
02:36:39,000 --> 02:36:41,760
its lobbying, and to do all of its special pleading,

2337
02:36:42,079 --> 02:36:46,879
both externally around the world and internally within him within itself.

2338
02:36:47,239 --> 02:36:53,399
And that, in my mind, is insane, because Brene's never

2339
02:36:53,479 --> 02:36:57,959
shuts up in any of his works about how wonderfully

2340
02:36:57,959 --> 02:37:03,000
democratic all of this really is when he controls every

2341
02:37:03,040 --> 02:37:07,840
single aspect of what's occurring here. So I've been going there,

2342
02:37:07,879 --> 02:37:10,040
So any thoughts on that, Pete?

2343
02:37:11,920 --> 02:37:16,079
Speaker 1: Well, yeah, I mean I this couldn't be more timely,

2344
02:37:16,200 --> 02:37:20,559
right with everything that's happening, just to prove that this

2345
02:37:20,639 --> 02:37:23,280
didn't just happen like in the last ten years. This

2346
02:37:23,399 --> 02:37:26,959
wasn't because Obama came into office, and uh, what was

2347
02:37:27,000 --> 02:37:31,040
the What was the act that he overturned to it

2348
02:37:31,079 --> 02:37:35,200
allows the government to propagandize us? Was that smooth? Am?

2349
02:37:35,200 --> 02:37:36,879
I think it's smoot Holly? What the hell was that

2350
02:37:36,959 --> 02:37:37,479
thing called?

2351
02:37:38,079 --> 02:37:43,959
Speaker 3: H Why am I thinking, Oh, Smoot Holly is a

2352
02:37:44,040 --> 02:37:44,639
terriff act?

2353
02:37:45,280 --> 02:37:48,920
Speaker 1: Oh yeah, that's well, forgive me. I have tariffs on

2354
02:37:49,079 --> 02:37:50,159
tariffs on the brain too.

2355
02:37:50,600 --> 02:37:56,120
Speaker 3: I think in the ninety six Clinton Telecommunications Act.

2356
02:37:56,239 --> 02:37:59,639
Speaker 1: That might uh, it was something else. I can't remember

2357
02:37:59,799 --> 02:38:02,719
the people who are listening or screaming screaming right now

2358
02:38:02,760 --> 02:38:06,040
that they know exactly what it is. But yeah, the

2359
02:38:06,760 --> 02:38:11,600
it's just one of those things where what you what

2360
02:38:11,680 --> 02:38:16,280
we think was has been created recently. This is This

2361
02:38:16,360 --> 02:38:19,600
explains why boomers are the way they are. This explains

2362
02:38:19,639 --> 02:38:24,040
why you know, no one we haven't had free thinkers until,

2363
02:38:24,959 --> 02:38:26,920
we haven't had people thinking outside of the box and

2364
02:38:27,000 --> 02:38:31,360
any kind of mass way until the Internet came along.

2365
02:38:31,559 --> 02:38:36,799
And now you can you have access to information that

2366
02:38:36,879 --> 02:38:44,719
they didn't have. And also you can there's alternative sources

2367
02:38:44,840 --> 02:38:49,719
of alternative outlets where people can get their news where

2368
02:38:49,760 --> 02:38:53,040
they can't really control this anymore, although they do. I mean,

2369
02:38:53,079 --> 02:38:57,639
obviously there's probably things that I say that we're in

2370
02:38:57,680 --> 02:38:59,639
a lab that I bought you know, we're created in

2371
02:39:00,040 --> 02:39:03,520
Probalyganda lab that I bought into and you know, just

2372
02:39:03,520 --> 02:39:04,959
just one of those things. You just got to be

2373
02:39:05,000 --> 02:39:09,520
as careful as possible. But yeah, I mean, more than anything,

2374
02:39:09,520 --> 02:39:12,239
it means this is not this is nothing new.

2375
02:39:13,280 --> 02:39:16,159
Speaker 3: The crazy part. I mean, when doing research for this,

2376
02:39:16,200 --> 02:39:18,440
it felt like I was going schizophrenic because all these

2377
02:39:18,479 --> 02:39:21,760
slogans that you think are just kind of happy American Indians.

2378
02:39:21,920 --> 02:39:26,280
Like one example, when it rains, it pours, well, that

2379
02:39:26,360 --> 02:39:31,040
was the nineteen thirteen Morton Salt Company slogan diamonds are

2380
02:39:31,159 --> 02:39:33,239
forever to beer's public.

2381
02:39:32,879 --> 02:39:36,879
Speaker 1: Relation to beers. You know. Oh, the the act I

2382
02:39:36,959 --> 02:39:39,559
was thinking of was a smith smith mount deck.

2383
02:39:40,479 --> 02:39:45,520
Speaker 3: Gotcha, let's see here, there's one less point and then

2384
02:39:45,520 --> 02:39:47,600
I have some like kind of meta perspective on this,

2385
02:39:48,479 --> 02:39:51,760
so you might have reached this point to your audience

2386
02:39:53,600 --> 02:39:58,479
where this man goes from a salesman a press stagent

2387
02:39:59,680 --> 02:40:03,159
and acquires and garners more and more and more political power,

2388
02:40:03,200 --> 02:40:06,479
and manipulates more and more consumer preferences and eventually is

2389
02:40:07,040 --> 02:40:10,319
able to manipulate the entire federal government to just give

2390
02:40:10,399 --> 02:40:13,600
him whatever money for whatever he wants. That's a pretty

2391
02:40:13,959 --> 02:40:18,920
meteoric rise to power. And he does actively maintain control

2392
02:40:20,120 --> 02:40:22,319
throughout his entire life. He lives to be one hundred

2393
02:40:22,319 --> 02:40:25,680
and three. So this goes into the uh, you know,

2394
02:40:25,719 --> 02:40:29,239
he was even still up involved into the campaign.

2395
02:40:28,799 --> 02:40:29,600
Speaker 2: Of George H. W.

2396
02:40:29,840 --> 02:40:34,760
Speaker 3: Bush and everything that I've mentioned here. The really crazy

2397
02:40:34,760 --> 02:40:40,319
insane part this is just expressly and explicitly what he

2398
02:40:41,040 --> 02:40:47,280
directly did in his life. Only him. That is not

2399
02:40:47,399 --> 02:40:51,000
to account for all of the different public relations departments

2400
02:40:51,000 --> 02:40:54,440
that now exist, all of the other highly intelligent people

2401
02:40:54,799 --> 02:40:58,040
that took his methods and put them to other evil uses.

2402
02:40:58,959 --> 02:41:04,360
And when you look at our media environment, I used

2403
02:41:04,360 --> 02:41:06,600
to say, Okay, well there's a lot of manipulation here.

2404
02:41:07,000 --> 02:41:11,600
It's only it's only Brene's. Everything that you're seeing was

2405
02:41:11,639 --> 02:41:17,760
thought up by Brenez or some second order effect the

2406
02:41:17,840 --> 02:41:21,280
focus group. This would eventually come out of the psychology

2407
02:41:21,879 --> 02:41:27,479
of it. And it just goes on and on and on.

2408
02:41:27,799 --> 02:41:32,159
And the thing I really hate about advertising is you

2409
02:41:32,200 --> 02:41:35,559
can't escape it. And it's it's so easy. You just

2410
02:41:35,639 --> 02:41:38,680
buy some ad space, right, So now there's really not

2411
02:41:39,000 --> 02:41:39,639
reason to.

2412
02:41:41,879 --> 02:41:42,440
Speaker 1: Have ads.

2413
02:41:42,520 --> 02:41:44,399
Speaker 3: Anyway, I'm getting a little bit into like what I

2414
02:41:44,520 --> 02:41:46,760
talk about later. I want to talk about the final

2415
02:41:46,799 --> 02:41:51,000
important point here, which is did this asshole ever feel

2416
02:41:51,000 --> 02:41:53,719
a little bit of remorse or a little bit of

2417
02:41:53,760 --> 02:41:58,200
moral compunction for his actions? Because his entire life he

2418
02:41:58,239 --> 02:42:02,760
really doesn't. And everything he writes from the nineteen tens

2419
02:42:02,840 --> 02:42:08,639
all the way until the nineteen nineties or so. In

2420
02:42:08,719 --> 02:42:13,879
nineteen ninety two, he writes one letter to a state legislature,

2421
02:42:14,840 --> 02:42:17,760
and what he writes in favor of is a bill

2422
02:42:17,799 --> 02:42:24,959
on the floor, and it's gonna sound psycho. He thinks

2423
02:42:25,000 --> 02:42:31,000
that public relations workers should have licensing. They should have

2424
02:42:31,040 --> 02:42:35,479
a license to be a public relations worker. That should

2425
02:42:35,639 --> 02:42:39,799
fix it, That should fix the entire fucked twentieth century

2426
02:42:40,200 --> 02:42:44,079
that you've almost single handedly created with your propaganda. You

2427
02:42:44,239 --> 02:42:48,840
just give all these people a license. I'll read a

2428
02:42:48,879 --> 02:42:53,200
direct quote here, and this, I think is as close

2429
02:42:53,239 --> 02:42:55,520
as you are going to get to a shred of

2430
02:42:55,559 --> 02:42:59,239
remorse for his actions at the end of his life.

2431
02:42:59,280 --> 02:43:01,799
And by the way, he's one hundred and one years

2432
02:43:01,840 --> 02:43:06,520
old when he's writing this, one hundred and one. Those

2433
02:43:06,559 --> 02:43:10,159
persons who heavily influence the channels of communication and action

2434
02:43:10,399 --> 02:43:15,000
in immediate dominated society should be held accountable and responsible

2435
02:43:15,079 --> 02:43:19,319
for their influence. In the case of public relations, where

2436
02:43:19,319 --> 02:43:23,639
millions of lives can be in jeopardy, no such requirement exists.

2437
02:43:24,079 --> 02:43:27,319
While in the field of medicine, the body is vulnerable,

2438
02:43:27,639 --> 02:43:32,040
in public relations, it is the mind. Ethical behavior needn't

2439
02:43:32,079 --> 02:43:36,399
be spelled out. There is no universal definition. Simply put,

2440
02:43:36,479 --> 02:43:40,920
standard Judeo Christian ethics based on integrity and honesty are

2441
02:43:41,000 --> 02:43:45,719
necessary for a public relations practitioner to properly practice his profession.

2442
02:43:46,440 --> 02:43:50,680
Doctors must take a Hippocratic oath upon entering their profession.

2443
02:43:51,120 --> 02:43:56,319
Public relations practitioners should do the same. So that's crazy.

2444
02:43:56,840 --> 02:44:02,479
That's crazy because this guy, this guy paid scientists and

2445
02:44:02,600 --> 02:44:07,639
doctors to make fake studies, to back up fake focus groups,

2446
02:44:07,680 --> 02:44:12,520
to back up fake newspapers, to get the American consumer

2447
02:44:13,159 --> 02:44:21,159
two start consuming by the God. I mean it's it's

2448
02:44:21,200 --> 02:44:22,639
it's an indirect effect.

2449
02:44:22,600 --> 02:44:27,360
Speaker 1: To become a to become a consumption society basically. And yeah, yeah,

2450
02:44:27,639 --> 02:44:31,280
I think it's great that even in his uh, I mean,

2451
02:44:31,440 --> 02:44:35,079
do we even want to call this amer kulpa he

2452
02:44:35,159 --> 02:44:38,079
uses he uses the propaganda terms Judeo Christian.

2453
02:44:41,600 --> 02:44:44,639
Speaker 3: Yeah, and this guy's like, you know, I mean, oh

2454
02:44:44,719 --> 02:44:49,840
my god, and it's like so insidious. Okay, where do

2455
02:44:49,879 --> 02:44:51,479
I Where do I start on? Kind of the meta

2456
02:44:51,559 --> 02:44:56,879
of this. The meta of this is that he has

2457
02:44:56,920 --> 02:45:01,000
this weird god complex his entire life, where he determines

2458
02:45:01,520 --> 02:45:04,879
what truth is and that if there's just enough quote

2459
02:45:04,959 --> 02:45:11,360
information out there that people will somehow make whatever uninformed

2460
02:45:11,479 --> 02:45:19,120
decision is. But he's a very intelligent man. He wrote

2461
02:45:19,600 --> 02:45:23,360
tons and tons of books, and in all of his efforts,

2462
02:45:24,959 --> 02:45:29,879
occasionally I found and this is just the primary source references,

2463
02:45:29,959 --> 02:45:35,280
there's something like five hundred different articles, books, interviews, and

2464
02:45:35,520 --> 02:45:40,920
other media appearances that he advocates. He does some kind

2465
02:45:40,959 --> 02:45:43,959
of pr work for like a specific cause, like a

2466
02:45:43,959 --> 02:45:47,520
milk company or a public utilities company, or the military

2467
02:45:47,639 --> 02:45:50,159
or a college or whatever. Right, just hundreds and hundreds

2468
02:45:50,159 --> 02:45:52,440
and hundreds And these are just like the published ones.

2469
02:45:55,200 --> 02:45:58,280
The whole time, you know, sometimes he'll kind of throw out, well,

2470
02:45:58,920 --> 02:46:02,600
maybe propaganda can be used for evil, but mostly that's

2471
02:46:02,680 --> 02:46:04,879
just you know, mostly it's used for good when it

2472
02:46:05,000 --> 02:46:08,600
aspires to the truth, because it's for democracy. And the

2473
02:46:08,639 --> 02:46:15,280
whole time he's just throwing every every single time he's

2474
02:46:16,600 --> 02:46:21,719
he's using this mealy mouthed tactic when oh, well, okay,

2475
02:46:21,760 --> 02:46:23,840
people need to buy more milk. Well, in order to

2476
02:46:23,879 --> 02:46:26,600
buy more milk, you have to be a more well

2477
02:46:26,600 --> 02:46:30,399
informed consumer and a democracy, we have to reach a

2478
02:46:30,440 --> 02:46:35,319
consensus about the benefit of milk, and everybody involved in

2479
02:46:35,360 --> 02:46:38,639
the production and consumption of milk should work together, and

2480
02:46:38,680 --> 02:46:42,479
therefore we'll have a more informed society to consume our

2481
02:46:42,520 --> 02:46:49,600
products together. And this guy had the same I mean, really,

2482
02:46:49,639 --> 02:46:53,879
it's this mechanism that he's just taking and there's zero,

2483
02:46:54,040 --> 02:46:58,559
like you said right at the start, totally amoral. I

2484
02:46:58,600 --> 02:47:02,920
don't think he had like a crisis of conscious about this,

2485
02:47:02,959 --> 02:47:05,840
because there's televised interviews of him in nineteen eighty seven,

2486
02:47:06,559 --> 02:47:10,799
in nineteen ninety, in nineteen ninety two, they sit him

2487
02:47:10,799 --> 02:47:14,319
down with this lefty in nineteen ninety two, and he's

2488
02:47:14,319 --> 02:47:19,000
one hundred years old at this point, and yeah, the

2489
02:47:19,079 --> 02:47:21,520
lefty guys asking him like, well, you know, don't you

2490
02:47:21,559 --> 02:47:24,520
feel like a little bit bad that you've turned us

2491
02:47:24,559 --> 02:47:29,639
into this mass consumption society. And he says like, well,

2492
02:47:29,760 --> 02:47:32,600
you know, if it's for progress, if it's for democracy.

2493
02:47:34,319 --> 02:47:37,440
And I'm reminded of that book you went through a

2494
02:47:37,440 --> 02:47:42,280
little bit earlier. The true Believer, And the part that

2495
02:47:42,399 --> 02:47:47,040
like is really depressing is, uh, he used his uncle

2496
02:47:47,200 --> 02:47:51,799
Sigmund Freud's psychology to do all of this.

2497
02:47:52,840 --> 02:47:53,040
Speaker 1: Right.

2498
02:47:53,120 --> 02:47:58,719
Speaker 3: He prayed on people, people's innermost fears and their insecurities

2499
02:47:58,760 --> 02:48:03,159
and you know, our people to just I can't put

2500
02:48:03,159 --> 02:48:07,040
it lightly. Our people, our grandparents, our parents, our great

2501
02:48:07,040 --> 02:48:14,440
grandparents lived in this world where this maniac could convince

2502
02:48:14,520 --> 02:48:19,120
them to do anything to buy anything, to go to

2503
02:48:19,280 --> 02:48:26,079
war for anything, to vote for anything. Public relations, as

2504
02:48:26,440 --> 02:48:30,040
I mean our Pentagon. Now every branch of the military

2505
02:48:30,840 --> 02:48:36,559
has a public relations department JD Vance Public Affairs, I

2506
02:48:36,600 --> 02:48:40,719
think in the Marine Corps, the White House Press Corps.

2507
02:48:41,920 --> 02:48:45,680
Another creation of public relations the White House Press Secretary.

2508
02:48:46,600 --> 02:48:49,200
And that's just this is all like the highest levels.

2509
02:48:49,600 --> 02:48:53,879
And nowadays you can't even think about it when there's

2510
02:48:53,920 --> 02:48:56,920
a scandal, when something goes wrong for your business. Let's

2511
02:48:56,920 --> 02:49:00,639
say you have a smaller, medium sized business. Two things

2512
02:49:00,680 --> 02:49:03,840
that you have to get in order to fight some

2513
02:49:04,040 --> 02:49:07,799
big problem, right, some big scandal. You have to get

2514
02:49:07,799 --> 02:49:10,360
a legal team, and you have to get a public

2515
02:49:10,399 --> 02:49:16,559
relations firm. And I kind of had this epiphany when

2516
02:49:16,600 --> 02:49:19,719
I was reading through and researching all this stuff. The

2517
02:49:19,760 --> 02:49:23,000
real reason that Trump got elected president, and the reason

2518
02:49:23,040 --> 02:49:26,040
a lot of people are just so I'm not even

2519
02:49:26,079 --> 02:49:29,479
gonna call it overdroid. They are righteously justified in being

2520
02:49:29,559 --> 02:49:35,079
gleeful that this apparatus is being dismantled is because you

2521
02:49:35,120 --> 02:49:39,040
can only manipulate and lie and fool and trick people

2522
02:49:39,559 --> 02:49:42,879
and take their money for so long. It's not this

2523
02:49:43,159 --> 02:49:49,079
infinite thing. I'm amazed that this manipulative playbook just happened

2524
02:49:49,159 --> 02:49:52,639
and was carried out for one hundred straight years, a

2525
02:49:52,959 --> 02:50:00,760
hundred years of just fooling the public and more and fooling,

2526
02:50:00,799 --> 02:50:05,639
I mean, giving them carcinogenic selling them carcinogenic products with

2527
02:50:05,799 --> 02:50:12,440
radium in it, and you know, carcinogenic seed oils and plastics,

2528
02:50:12,600 --> 02:50:16,639
and you know, you can do whatever you want to

2529
02:50:16,760 --> 02:50:20,239
people when you can control every aspect of their mind.

2530
02:50:20,479 --> 02:50:25,079
And you know, that's a great evil because it also

2531
02:50:25,200 --> 02:50:30,200
removes that the biggest evil of Brenees was not just

2532
02:50:30,360 --> 02:50:33,360
that he was doing it, not just that he was

2533
02:50:33,479 --> 02:50:37,280
inflicting all this evil upon all these people, hundreds of

2534
02:50:37,319 --> 02:50:40,600
millions of people around the world for one hundred years,

2535
02:50:41,360 --> 02:50:45,520
because by the way, this mechanism got exported through USAID

2536
02:50:45,719 --> 02:50:49,680
and all these other federal agencies and media and whatever else.

2537
02:50:50,440 --> 02:50:53,520
This went all over the fucking world to every other

2538
02:50:53,559 --> 02:50:56,600
country on the planet, starting with Lithuania in nineteen twenty,

2539
02:50:56,959 --> 02:51:00,360
Guatemala under Brenees in nineteen fifties or so. Right, this

2540
02:51:00,440 --> 02:51:03,360
goes everywhere. So it's not just a harm inflicted on

2541
02:51:03,399 --> 02:51:08,440
everybody on the planet, but it's also a really bad

2542
02:51:08,479 --> 02:51:10,799
part of it, a really dark part of it is

2543
02:51:10,799 --> 02:51:13,959
that the people that are committing the evil, the people

2544
02:51:14,040 --> 02:51:18,000
themselves that are doing the public relations and the public affairs,

2545
02:51:18,000 --> 02:51:24,399
and the propagandists. They're so far disconnected now from both

2546
02:51:24,600 --> 02:51:28,079
bernets and the tactics and the time in which this

2547
02:51:28,200 --> 02:51:34,479
originated that it's on the one hand, they don't feel

2548
02:51:34,680 --> 02:51:37,280
any connection to any of the evil that they do

2549
02:51:37,479 --> 02:51:41,239
because it's an institution that's been in effect for so long, right,

2550
02:51:41,319 --> 02:51:43,680
so they really don't even grasp how evil it is

2551
02:51:44,120 --> 02:51:47,399
to manipulate and to do public relations on the public.

2552
02:51:48,280 --> 02:51:54,840
But the more insidious angle is that, you know, they

2553
02:51:54,920 --> 02:52:00,280
think they think that it helps, they think they're doing

2554
02:52:00,280 --> 02:52:05,639
the public a service. There's not anything outside of this paradigm.

2555
02:52:06,000 --> 02:52:08,479
That's like the part that blows my mind with all

2556
02:52:08,479 --> 02:52:14,239
this public relations scrap. It's been so instituted at every

2557
02:52:14,280 --> 02:52:18,600
aspect of our society that we can't imagine a functioning

2558
02:52:18,639 --> 02:52:23,600
world without it. Right, the terms that we use gatekeeper,

2559
02:52:24,280 --> 02:52:33,200
Walter Lippman, stereotype Walter Lippman, you know, engineering consent. People

2560
02:52:33,239 --> 02:52:38,280
will say it's Chomski, it's Brene's, you know, the language

2561
02:52:38,319 --> 02:52:40,760
that we use, the way that we conceptualize it. Even

2562
02:52:40,799 --> 02:52:44,399
propaganda in public relations. The words the etymology of what

2563
02:52:44,440 --> 02:52:48,520
we say is outside of our control. It's baked into

2564
02:52:48,680 --> 02:52:50,479
how we speak to each other, even on the right.

2565
02:52:51,280 --> 02:53:01,280
And I I'm ranting a bit, but it just and

2566
02:53:02,200 --> 02:53:06,159
I did my best to like read right wing sources

2567
02:53:06,280 --> 02:53:11,120
as best as I could to help understand this, because

2568
02:53:11,680 --> 02:53:13,840
when I was doing my research on primary sources, and

2569
02:53:13,879 --> 02:53:17,120
I have a lot of original from the twenties through

2570
02:53:17,159 --> 02:53:21,200
the seventies or so original right wing books that were

2571
02:53:21,239 --> 02:53:26,479
published in hardcover, and I really failed to find much

2572
02:53:26,719 --> 02:53:30,200
on Burne's on public relations. Some of it's about propaganda,

2573
02:53:30,200 --> 02:53:34,840
but most of it was about communist propaganda. I found

2574
02:53:34,879 --> 02:53:37,840
a little bit on Freud and Burne's from John Murray

2575
02:53:37,840 --> 02:53:43,319
Cudhees The Ordeal of Civility about the Jewish struggle with modernity.

2576
02:53:43,799 --> 02:53:47,239
Another one that I read was A Barbarian Inside the

2577
02:53:47,280 --> 02:53:51,280
Gates by Don de grand Prix. He wrote a little

2578
02:53:51,280 --> 02:53:55,639
bit of his section on Edward Burne's and Walter Littman,

2579
02:53:55,719 --> 02:53:58,319
and he said it quote deals with manipulation of the

2580
02:53:58,360 --> 02:54:06,360
mind on a mass scale. And one person that I thought, well,

2581
02:54:06,399 --> 02:54:09,680
there's there's two more final quotes and these are by

2582
02:54:09,719 --> 02:54:14,639
right wing authors. So one is liberty or quality by

2583
02:54:14,719 --> 02:54:18,680
Eric von Khun outlet. It says a tempered, non hysterical

2584
02:54:18,719 --> 02:54:22,719
belief is also necessary in state and society. A sneering,

2585
02:54:22,760 --> 02:54:27,719
contemptuous attitude, pregnant with suspicion and animosities, is neither natural

2586
02:54:27,879 --> 02:54:32,799
nor constructive. It is moreover evident that sound hierarchies can

2587
02:54:32,879 --> 02:54:37,079
only be based on affection and reason. And then there's

2588
02:54:37,120 --> 02:54:40,840
a demeistra quote. No sovereign power is strong enough to

2589
02:54:40,879 --> 02:54:43,959
govern several millions of men unless it is aided by

2590
02:54:44,000 --> 02:54:51,879
religion or slavery, or both, and other recommendations. Watch the

2591
02:54:51,959 --> 02:54:57,600
nineteen seventy six film Network because people were aware of this.

2592
02:54:57,920 --> 02:55:03,000
A lot of the anti consumerists in this country was

2593
02:55:03,159 --> 02:55:05,920
actually carried on by the left. Now they do the

2594
02:55:05,959 --> 02:55:11,200
window dressing bullshit of saying it's all it's all capitalism,

2595
02:55:11,280 --> 02:55:17,120
it's all conducted by the bourgeoisie class of people, and

2596
02:55:17,360 --> 02:55:21,600
that the way out of this is establishing class consciousness,

2597
02:55:21,639 --> 02:55:27,079
and all that I think is crap, because this capitalism

2598
02:55:27,159 --> 02:55:32,200
and consumption that the left critiques so much about our

2599
02:55:32,239 --> 02:55:38,200
modern world was instituted by brenees. And there's an astonishing

2600
02:55:38,280 --> 02:55:43,040
amount of illiteracy about the specific people. This is what

2601
02:55:43,079 --> 02:55:45,600
the right has over the left. We know the names.

2602
02:55:45,639 --> 02:55:48,879
At this point of these people. We can take it

2603
02:55:48,920 --> 02:55:52,559
out of the realm of these abstract ideas and it

2604
02:55:52,719 --> 02:55:55,319
no longer has to be this kind of because when

2605
02:55:55,360 --> 02:55:59,639
you make a concept this is again even self referentially

2606
02:56:00,120 --> 02:56:04,000
a Bernesian thing. If you make something a consensus based

2607
02:56:04,159 --> 02:56:10,040
abstract concept that sounds reasonable and agreeable, they'll just trap

2608
02:56:10,079 --> 02:56:13,040
you in this paradigm like a rat in a cage

2609
02:56:13,159 --> 02:56:20,559
and thinking outside of it, thinking about you know, capitalism

2610
02:56:21,159 --> 02:56:26,040
is not this big nebulous thing. There are people, they

2611
02:56:26,079 --> 02:56:31,280
have names. These ideas didn't come from nowhere. It wasn't

2612
02:56:31,319 --> 02:56:34,079
because of a big mega corporation or because of a

2613
02:56:34,200 --> 02:56:37,440
robber baron which you've seen the Stormy episode. You know

2614
02:56:37,479 --> 02:56:43,639
that's pretty stupid. This advertising consumption based culture under Edward

2615
02:56:43,639 --> 02:56:49,360
Burnet's totally displaced the American aristocracy because these new people

2616
02:56:49,479 --> 02:56:52,319
that were instituting it in public relations of usually a

2617
02:56:52,360 --> 02:56:57,040
certain tribe or persuasion or at least a certain lack

2618
02:56:57,120 --> 02:57:04,159
of moral fortitude, they used it to seize power in

2619
02:57:04,200 --> 02:57:07,760
the United States, and they used it to circulate information

2620
02:57:07,840 --> 02:57:13,799
to each other. And again, I think researching the stream

2621
02:57:13,879 --> 02:57:17,479
drove me little Skitzo, because Brene's had his hand in everything.

2622
02:57:17,959 --> 02:57:20,120
It all goes back to him, and I think it's

2623
02:57:20,399 --> 02:57:24,000
very It's a breath of fresh air that Trump is

2624
02:57:24,040 --> 02:57:28,879
going after USAID. And as we learn more and more

2625
02:57:28,879 --> 02:57:32,559
and more about this, just how much of our money

2626
02:57:32,639 --> 02:57:36,920
was going to this stuff? You know, it helps answer

2627
02:57:36,959 --> 02:57:40,440
this central opinion, this central question that the right kind

2628
02:57:40,440 --> 02:57:43,680
of has. Now, why is all of our money going

2629
02:57:43,719 --> 02:57:49,559
to transgender Guatemalans or you know, all these other things,

2630
02:57:49,639 --> 02:57:52,280
all these other social causes in other countries. What the

2631
02:57:52,280 --> 02:57:55,680
hell is the point of all that? Well, it's because

2632
02:57:57,079 --> 02:58:01,760
if you can propagandize this sense sanity and make it

2633
02:58:01,799 --> 02:58:06,559
agreed upon, you can institute regime change or soft power

2634
02:58:06,959 --> 02:58:12,120
everywhere in the world with minimum investment, like you're opening

2635
02:58:12,200 --> 02:58:16,479
a new market for some tennis shoes. So anyway, I've

2636
02:58:16,559 --> 02:58:17,440
ranted long enough.

2637
02:58:20,200 --> 02:58:23,159
Speaker 1: No, that was that was great. I didn't want to

2638
02:58:23,200 --> 02:58:26,559
add something you were talking about like interviews, he did.

2639
02:58:27,440 --> 02:58:30,760
I've known this for years, I've h I used to

2640
02:58:30,799 --> 02:58:34,280
mention it all the time. April fourth, nineteen eighty five,

2641
02:58:34,959 --> 02:58:39,840
he was on David Letterman, The David Letterman Show. Really, yeah,

2642
02:58:39,920 --> 02:58:43,840
you did an eight eight minute segment on there, and

2643
02:58:44,559 --> 02:58:51,959
he was introduced as doctor Edward Burnees and he did here, yeah,

2644
02:58:52,000 --> 02:58:54,200
and he did that on purpose. And he came out

2645
02:58:54,360 --> 02:58:57,079
and one of the you know and letterman starts asking

2646
02:58:57,079 --> 02:58:59,959
about propaganda. He's like, well, you introduced me as doctor

2647
02:59:00,040 --> 02:59:02,079
or why would I have you introduce me as doctor?

2648
02:59:02,760 --> 02:59:09,440
Because it lends credibility. It's a propaganda device. It's amazing.

2649
02:59:09,760 --> 02:59:12,920
It's on YouTube. It's eight minutes on YouTube.

2650
02:59:13,239 --> 02:59:13,920
Speaker 2: Oh it's nuts.

2651
02:59:14,000 --> 02:59:16,399
Speaker 3: Yeah, I mean the guy was like totally you know,

2652
02:59:16,479 --> 02:59:20,479
in a weird you know, you got to respec I

2653
02:59:20,479 --> 02:59:22,719
don't want to say respect it, but I'm just kind

2654
02:59:22,719 --> 02:59:27,920
of an awe of how freaking good this guy was

2655
02:59:27,959 --> 02:59:37,239
a manipulation, like the devil himself. It really like, uh,

2656
02:59:37,680 --> 02:59:39,959
and you can the reason I kind of stayed away

2657
02:59:40,120 --> 02:59:43,239
throughout most of this talk from a lot of the

2658
02:59:43,319 --> 02:59:48,000
rough Child stuff and Wellington House and Tavistock Institute or

2659
02:59:48,079 --> 02:59:50,520
whatever else, is because you don't need you don't even

2660
02:59:50,559 --> 02:59:52,680
need to like get that far it deep into it

2661
02:59:52,719 --> 02:59:56,639
to understand why it's evil. It's it's not evil because

2662
02:59:56,680 --> 03:00:01,360
it's I mean, yes, it is heavily involved with some

2663
03:00:01,399 --> 03:00:03,239
of the worst people to ever live on the face

2664
03:00:03,239 --> 03:00:11,479
of the earth. But more importantly, the mechanism itself is dehumanizing,

2665
03:00:11,840 --> 03:00:17,040
it's brainwashing, it's and I also think it's important to

2666
03:00:17,079 --> 03:00:19,319
talk about this because, like you say earlier, we're moving

2667
03:00:19,319 --> 03:00:23,120
into the real Internet age, right, the real result of

2668
03:00:23,159 --> 03:00:26,200
a change of the inability of the elite to manage

2669
03:00:27,440 --> 03:00:31,520
opinion and consensus and to drive narratives out. And I mean,

2670
03:00:31,559 --> 03:00:37,399
I'm approximately thirty, and I'm realizing that people younger than me,

2671
03:00:38,559 --> 03:00:40,520
they didn't grow up in the same world that I think.

2672
03:00:40,920 --> 03:00:43,120
Not not to say you and I did, but I

2673
03:00:43,159 --> 03:00:46,559
remember a world of the internet, sorry, remember a world

2674
03:00:46,600 --> 03:00:50,319
of radio, and a world of television and newspapers, physical

2675
03:00:50,360 --> 03:00:55,920
hard newspapers and periodicals. And even though I was a

2676
03:00:55,959 --> 03:01:00,280
young kid at the time, there was nothing outside of it.

2677
03:01:01,040 --> 03:01:04,360
You know, if you controlled those mediums, you controlled everything.

2678
03:01:05,239 --> 03:01:10,239
And you know, it enables you to pull these global

2679
03:01:10,280 --> 03:01:14,680
scale cons like the Warning Rock or you know, you

2680
03:01:14,719 --> 03:01:17,280
can convince the entire world that two thousand and eight

2681
03:01:17,440 --> 03:01:21,120
was because of you know, some prime mortgage market, or

2682
03:01:21,280 --> 03:01:23,959
you can run with whatever narrative that you want to.

2683
03:01:24,959 --> 03:01:26,879
Speaker 1: And uh, I.

2684
03:01:26,760 --> 03:01:29,760
Speaker 3: Think that's that's increasingly you know, and I think the

2685
03:01:29,799 --> 03:01:32,000
coup de gras on all of it, right, the kind

2686
03:01:32,000 --> 03:01:37,559
of final, the final, the last Bernesian move that will

2687
03:01:37,559 --> 03:01:42,159
ever be made as a prediction in his style and

2688
03:01:42,280 --> 03:01:48,280
his manner of doing things was COVID, the COVID pandemic,

2689
03:01:48,440 --> 03:01:54,559
the slogans, the consensus, the engineering of consent, the manipulation,

2690
03:01:55,000 --> 03:01:59,399
the limiting of people's paradigms and their ability to consume information.

2691
03:02:02,239 --> 03:02:08,879
That that used all of the Brene's playbook. And I

2692
03:02:08,959 --> 03:02:15,000
think this country is just done one hundred straight years

2693
03:02:15,040 --> 03:02:20,680
of being propagandized for everything, for every foreign war. And

2694
03:02:22,319 --> 03:02:25,600
I think the people, I mean, we've just had enough.

2695
03:02:26,200 --> 03:02:30,799
And the liberals like they're never they're really not getting it.

2696
03:02:30,840 --> 03:02:34,319
They're not understanding it because they don't have the same

2697
03:02:34,399 --> 03:02:38,520
critical perspective on it. Right, They've been the beneficiary of

2698
03:02:38,559 --> 03:02:42,719
the Burne's techniques for one hundred years, I mean, and

2699
03:02:42,760 --> 03:02:46,280
it's you know, to disprove anyone who might have a

2700
03:02:46,319 --> 03:02:51,440
notion to the contrary. Starting out in nineteen nineteen, Brene's

2701
03:02:51,600 --> 03:02:55,760
wife was a progressive, the first woman to not change

2702
03:02:55,799 --> 03:03:02,680
her name on a US passport ever, ever, and advocated

2703
03:03:02,680 --> 03:03:09,319
for ACLU and held a NAACP event below the Nason

2704
03:03:09,399 --> 03:03:15,600
Dixon Line and the Women's not partisan Committee for Intervention,

2705
03:03:15,719 --> 03:03:18,319
you know, joining the League of Nations. So it's a

2706
03:03:18,399 --> 03:03:23,719
progressive tool and operation and mechanism for one hundred years,

2707
03:03:23,799 --> 03:03:26,719
right back to the very beginning, and same thing with

2708
03:03:26,719 --> 03:03:31,440
the US Information Agency, and it's always been used by

2709
03:03:31,440 --> 03:03:36,120
this power structure to maintain control from the start to

2710
03:03:36,159 --> 03:03:39,040
the finish. So, like you were saying at the very start,

2711
03:03:39,120 --> 03:03:43,760
it's not something with it's not something that began under Obama.

2712
03:03:43,840 --> 03:03:46,959
It's not something that began with nine to eleven. Sometimes

2713
03:03:47,000 --> 03:03:50,520
the left will run with that. The Century of the

2714
03:03:50,520 --> 03:03:53,959
Self documentary, it does a good job in the first

2715
03:03:53,959 --> 03:03:58,559
episode explaining Brene's but it veers into like Freudian ego

2716
03:03:58,680 --> 03:04:02,719
psychology and a lot of the hippie movement and other stuff,

2717
03:04:02,799 --> 03:04:05,879
and that's another very different angle. Like people took it

2718
03:04:05,920 --> 03:04:09,040
wasn't just Brene's. It took freud and use that to

2719
03:04:09,200 --> 03:04:15,319
just well, I guess if Stormy's listening, I think to

2720
03:04:15,600 --> 03:04:21,959
get demons to possess people two make them do things

2721
03:04:22,040 --> 03:04:29,680
like join cults and release subconscious forces as some kind

2722
03:04:29,719 --> 03:04:34,520
of healing mechanism. You know, when you have that power

2723
03:04:34,600 --> 03:04:42,639
over somebody, it's a complete intoxication. And another evil thing

2724
03:04:42,840 --> 03:04:47,840
I think is he was so frequently in his lifetime

2725
03:04:47,959 --> 03:04:53,159
saying that we need total one world governance, or we

2726
03:04:53,200 --> 03:04:55,520
need to make the world safe for democracy, or that

2727
03:04:55,840 --> 03:05:01,559
it's enlightening people. He's speaking with such certainty as this

2728
03:05:01,799 --> 03:05:08,360
positive thing is. He's destroying the world. Really, I just

2729
03:05:09,360 --> 03:05:12,639
this is liberalism's legacy. The one another little point I'd

2730
03:05:12,639 --> 03:05:20,479
like to make is that Nazi propaganda ended at Nuremberg,

2731
03:05:21,079 --> 03:05:26,360
Communist propaganda ended when the wall fell in ninety one

2732
03:05:26,479 --> 03:05:32,280
or so, and later on then Liberalism's propaganda never fell.

2733
03:05:33,079 --> 03:05:35,879
This is something people forget. There's not a moment in

2734
03:05:36,000 --> 03:05:41,280
time really up until January of this year where the

2735
03:05:41,399 --> 03:05:45,600
propaganda tactics and the establishment of the regime's self perception

2736
03:05:45,719 --> 03:05:49,760
and its mechanism in the burnet style was ever under

2737
03:05:50,239 --> 03:06:00,920
real serious scrutiny or dismantling. Every single president from nineteen

2738
03:06:01,040 --> 03:06:06,639
twenty to twenty twenty upheld this tactic of things, this

2739
03:06:06,760 --> 03:06:12,879
public relations attitude. It was on every the Nielsen readings

2740
03:06:12,879 --> 03:06:16,360
in every television system in America relied upon this that

2741
03:06:16,399 --> 03:06:20,319
you could just focus group your way into getting people

2742
03:06:20,360 --> 03:06:25,159
to consume information in the manner that you like, and

2743
03:06:23,600 --> 03:06:27,799
it's it's why. Also the regime in a bigger sense

2744
03:06:27,879 --> 03:06:33,440
continues to rely on more conventional legacy media news organizations

2745
03:06:33,440 --> 03:06:38,920
like CNN, MSNBC late night shows. These were the mediums

2746
03:06:38,920 --> 03:06:41,360
that they dominated ever from, like ever since, like the

2747
03:06:41,399 --> 03:06:45,520
sixties and seventies, for fifty straight years. This was their

2748
03:06:45,520 --> 03:06:49,280
mechanism that they could use to control and sway public opinion.

2749
03:06:51,200 --> 03:06:55,920
And when you use a mechanism continuously for generations, I'm

2750
03:06:55,959 --> 03:06:58,040
reminded of another thing Stormy said, because he has a

2751
03:06:58,079 --> 03:07:01,719
lot of great insights, the people that grow up now,

2752
03:07:01,799 --> 03:07:05,600
they don't understand the original intention of this system or tactic.

2753
03:07:05,719 --> 03:07:09,120
They only they only know how to like move the

2754
03:07:09,239 --> 03:07:13,040
lever a little bit and to manipulate factors and dynamics

2755
03:07:13,079 --> 03:07:15,040
in it just just just a twitch. But they don't

2756
03:07:15,079 --> 03:07:18,479
really know why it's in place, right. They kind of

2757
03:07:19,079 --> 03:07:22,399
have heard the slogan, well, we're going to use public

2758
03:07:22,479 --> 03:07:30,000
relations to better our democracy, and uh, you know, for

2759
03:07:30,520 --> 03:07:33,719
Brene's and his ILK, that meant something very specific, that

2760
03:07:33,799 --> 03:07:39,040
you're trying to move towards a specific way of consumption

2761
03:07:39,319 --> 03:07:45,200
and a specific way of having people relate to science

2762
03:07:45,239 --> 03:07:50,959
and technology and the productive factors behind their consumer goods

2763
03:07:51,600 --> 03:07:55,079
and also their politics. It was a very specific, laid out,

2764
03:07:55,200 --> 03:08:01,840
established relationship. The other thing to consider is that people,

2765
03:08:01,959 --> 03:08:05,600
when this propaganda was in its early fifty years or so,

2766
03:08:06,479 --> 03:08:08,680
why wouldn't you trust.

2767
03:08:08,399 --> 03:08:10,680
Speaker 1: The Uh what was it?

2768
03:08:10,360 --> 03:08:13,799
Speaker 3: If you know, it sounds very quaint now because we're

2769
03:08:13,920 --> 03:08:18,879
very cynical and hip to this. But if something comes

2770
03:08:18,959 --> 03:08:22,920
up and says, well, what was it the tobacco thing?

2771
03:08:25,040 --> 03:08:28,840
Uh did you do? If something says it's like the

2772
03:08:29,360 --> 03:08:35,319
Tobacco Safety Health Coat Commission or something, people believed that that.

2773
03:08:35,399 --> 03:08:38,520
People really thought that when you know, a scientist or

2774
03:08:38,559 --> 03:08:42,840
a doctor was putting out their seal of approval on

2775
03:08:42,879 --> 03:08:46,840
a on a consumable good, that it meant something. Right,

2776
03:08:46,879 --> 03:08:49,799
people when they saw that cottonseed oil was safe for

2777
03:08:49,920 --> 03:08:54,200
consumption and radium products were safe to use in your home,

2778
03:08:54,760 --> 03:08:57,200
well fuck it. You know you use it and then

2779
03:08:57,239 --> 03:09:02,440
you develop cancer because of it. And another thing about

2780
03:09:02,440 --> 03:09:06,520
Brenees is that he also advocated for prescription drugs and

2781
03:09:07,159 --> 03:09:11,120
the same consensus building, so to speak, mechanism in the

2782
03:09:11,159 --> 03:09:14,600
sale of drugs. So that's why in this country you

2783
03:09:14,680 --> 03:09:20,159
see ads for boner medications on TV because Edward Brenez

2784
03:09:20,280 --> 03:09:26,120
wants you to be a well informed consumer. And all

2785
03:09:26,120 --> 03:09:34,079
these different prescription medications then lead to just but it's

2786
03:09:34,120 --> 03:09:37,079
not consensus that it leads to. You know, the last

2787
03:09:37,120 --> 03:09:38,799
thing I'll say to like bring it up out of

2788
03:09:38,799 --> 03:09:42,319
the twentieth century into the twenty first is the society

2789
03:09:42,399 --> 03:09:47,239
that this was being performed in was like ninety five

2790
03:09:47,360 --> 03:09:52,000
percent wide or something, or you know, just overwhelmingly, you know,

2791
03:09:52,040 --> 03:09:55,280
And if the race isn't your thing, then it's it's

2792
03:09:55,280 --> 03:10:02,399
a stable, homogeneous, economically prosperous society in which you can

2793
03:10:02,559 --> 03:10:08,559
engineer things in tweak variables and expect a relatively predictable result.

2794
03:10:10,319 --> 03:10:13,600
Another reason, in addition to the information age, that this

2795
03:10:13,680 --> 03:10:19,280
stuff becomes so unpredictable is that the people conducting the

2796
03:10:19,360 --> 03:10:23,920
propaganda are not using it for the benefit even of

2797
03:10:24,159 --> 03:10:28,639
the consumer or the target audience or whatever right they begin.

2798
03:10:28,879 --> 03:10:31,600
Instead of being a special pleading of a special interest

2799
03:10:32,239 --> 03:10:38,520
of one particular group towards a broader generalized audience, the

2800
03:10:38,799 --> 03:10:45,120
engineering of consent is a self referential feedback loop where

2801
03:10:45,159 --> 03:10:48,920
the special pleading from the special group will be for itself.

2802
03:10:50,040 --> 03:10:53,479
It'll market to itself and forget the need to appeal

2803
03:10:54,120 --> 03:10:57,559
to a broader generalized audience. I think this is the

2804
03:10:57,639 --> 03:11:03,159
explaining factor as to why aggressive propaganda I think generally,

2805
03:11:03,200 --> 03:11:07,959
beginning in the Obama administration, failed to appeal to the right,

2806
03:11:08,559 --> 03:11:11,719
not just because the right grew wiser to it, but

2807
03:11:11,840 --> 03:11:16,040
because the left forgot how to speak to a generalized audience.

2808
03:11:16,479 --> 03:11:20,000
They forgot that they had to engineer the consent, and

2809
03:11:20,079 --> 03:11:23,760
they just thought that they already had the consent. I

2810
03:11:23,799 --> 03:11:29,719
think Distributist said this on his latest appearance, that the

2811
03:11:29,840 --> 03:11:34,000
left forgot how to The left forgot to speak to

2812
03:11:34,040 --> 03:11:37,000
anyone outside of its own echo chamber, and that losing

2813
03:11:37,079 --> 03:11:41,639
that was losing their greatest possible strength. To say the

2814
03:11:41,719 --> 03:11:45,399
Brene's quote again, like you need to engineer consent to

2815
03:11:45,479 --> 03:11:49,360
get racial and religious tolerance, to vote a new dealer

2816
03:11:49,399 --> 03:11:53,079
into office, or to organize a consumer's buying strike. So

2817
03:11:53,159 --> 03:11:56,879
you need to engineer the result that you want. You

2818
03:11:56,920 --> 03:12:00,920
can't just expect it to happen because you put propaganda

2819
03:12:00,959 --> 03:12:07,200
into effect. When people simplify Brenes's method into propaganda, that's

2820
03:12:07,200 --> 03:12:11,639
something as simple as a poster. But Brenees's propaganda was

2821
03:12:11,680 --> 03:12:15,200
not just putting a single piece of media out there.

2822
03:12:15,840 --> 03:12:20,559
It was a whole It is really a whole system

2823
03:12:21,000 --> 03:12:22,959
of controlling every aspect.

2824
03:12:23,040 --> 03:12:24,239
Speaker 1: So like.

2825
03:12:25,760 --> 03:12:30,399
Speaker 3: You know, to give a very fast example, you walk

2826
03:12:30,440 --> 03:12:34,479
into your local grocery store and you want to get

2827
03:12:35,280 --> 03:12:39,520
a jar of pickles. You don't know which pickle to choose. Well, okay,

2828
03:12:39,920 --> 03:12:43,399
you can pull up in your local You can pull

2829
03:12:43,479 --> 03:12:45,399
up on your local coupons and see which one is

2830
03:12:45,440 --> 03:12:47,799
the cheapest. You can make an informed decision by looking

2831
03:12:47,799 --> 03:12:50,360
at the ingredients list, and you can talk to a

2832
03:12:50,399 --> 03:12:53,559
cashier and who knows the stock and knows what goes

2833
03:12:53,639 --> 03:12:59,040
quickly right. That actually is an informed consumer of a product.

2834
03:12:59,079 --> 03:13:01,319
Who will go and do that. That is your hippie mom.

2835
03:13:01,879 --> 03:13:04,639
These are your home birth anti vax types. These are

2836
03:13:05,000 --> 03:13:08,799
people that are really behind the RFK types. I think

2837
03:13:08,840 --> 03:13:12,840
are people that truly want to be informed Americans in

2838
03:13:12,879 --> 03:13:17,120
the more classic pre twentieth century definition of the word,

2839
03:13:17,200 --> 03:13:20,799
when that was the style of advertising that was conducted,

2840
03:13:21,079 --> 03:13:23,920
that a product was sold on its merits to the consumer.

2841
03:13:24,559 --> 03:13:27,680
If you want to by that same jar of pickles

2842
03:13:27,760 --> 03:13:33,159
in Sicco brenee world, you get some stupid ad on

2843
03:13:33,239 --> 03:13:40,360
YouTube and you are you know, propagandized by the pickle

2844
03:13:40,440 --> 03:13:45,200
jar itself telling you that scientist says that it has

2845
03:13:46,000 --> 03:13:49,559
I don't know, I'm mixing examples, but like lower cholesterol,

2846
03:13:49,600 --> 03:13:55,319
like cerials have lower cholesterol according to scientists, and that

2847
03:13:56,639 --> 03:13:59,280
anybody with some sense realizes that a lot of those

2848
03:13:59,319 --> 03:14:02,639
things are fake anyway, and that it's put on your

2849
03:14:02,680 --> 03:14:06,159
TV in fakeness, and it's put on your computer screen

2850
03:14:06,200 --> 03:14:08,360
by fakeness, and when you see it in the store,

2851
03:14:08,440 --> 03:14:11,879
you're not perceiving your product that you're about to purchase

2852
03:14:11,879 --> 03:14:17,120
as an informed consumer, but you're seeing like the mechanism,

2853
03:14:17,520 --> 03:14:21,639
the manufactured consent right in front of you and the

2854
03:14:21,639 --> 03:14:24,440
product that you consume, and it makes you I mean,

2855
03:14:25,520 --> 03:14:27,600
I don't say this in disparaging way, it makes you

2856
03:14:27,639 --> 03:14:32,520
a mindless consumer instead of a conformed, informed consumer. And

2857
03:14:36,559 --> 03:14:42,959
we've also lost status symbols in this system because part

2858
03:14:42,959 --> 03:14:47,639
of Burne's success in advertising products was he would determine

2859
03:14:47,639 --> 03:14:51,399
fashion trends. Product placement in movie and TV shows is

2860
03:14:51,680 --> 03:14:54,760
directly I mean Brene's in the nineteen twenties and thirties

2861
03:14:54,760 --> 03:15:00,000
would do product placement and he would choose specific celebrity.

2862
03:15:00,319 --> 03:15:03,079
He had total control over media production in order in

2863
03:15:03,159 --> 03:15:11,920
order to do this, and nowadays there's not this cultural

2864
03:15:12,000 --> 03:15:19,120
mass man ecosystem where you are in your mass urban

2865
03:15:19,239 --> 03:15:23,040
society and you're talking with all of your friends, and

2866
03:15:23,079 --> 03:15:26,760
the consensus has been established among your friends because your

2867
03:15:26,799 --> 03:15:30,040
friends have consumed the same media, and that you have

2868
03:15:30,200 --> 03:15:33,959
all seen the science or the authoritative reports, or that

2869
03:15:34,079 --> 03:15:38,959
you've read the local newspaper articles, which I'll tell you

2870
03:15:39,040 --> 03:15:43,040
that this product is a good idea. It's not this

2871
03:15:43,159 --> 03:15:50,840
centralized manipulation. People lived these atomized, decentralized lives. So even

2872
03:15:50,879 --> 03:15:54,440
the style in which Brenets relies upon the mass man

2873
03:15:54,920 --> 03:16:00,159
can't be replicated anymore. People are no longer these large,

2874
03:16:01,040 --> 03:16:07,600
homogenized blocks that have stable associations and live in one

2875
03:16:07,639 --> 03:16:13,840
place for their whole lives. And we now live in

2876
03:16:13,879 --> 03:16:19,239
a world of great transience, and the manipulation just adds

2877
03:16:19,280 --> 03:16:25,200
so much insult to injury. I think it's long overdue

2878
03:16:25,200 --> 03:16:29,440
for Trump anyone, I mean anyone to go through and

2879
03:16:29,520 --> 03:16:33,520
question all this stuff. The left after the nineteen nineties

2880
03:16:33,559 --> 03:16:38,360
totally seeded their ground to criticize capitalism at all. Right,

2881
03:16:38,360 --> 03:16:41,920
they gave up the ghost and occupy Wall Street twenty eleven.

2882
03:16:42,040 --> 03:16:48,399
In my lifetime as an adult, and since that point,

2883
03:16:48,680 --> 03:16:54,399
you know, and twenty elevens fourteen years ago, the consumption element,

2884
03:16:54,440 --> 03:16:59,079
the consumer element, that the protesting of this Spernasian system,

2885
03:16:59,120 --> 03:17:02,760
like the left has gone the opposite direction. They've been

2886
03:17:02,760 --> 03:17:08,559
totally in bed with corporations and the manipulation and benefiting

2887
03:17:08,600 --> 03:17:13,280
from this system. And any real I wouldn't call it

2888
03:17:13,319 --> 03:17:16,719
an anti corporate but any anti consumption or anti manipulation

2889
03:17:16,799 --> 03:17:21,680
or anti propaganda perspective or credibility the left ever had

2890
03:17:23,200 --> 03:17:26,399
was just completely lost. One of their last things about Brenez,

2891
03:17:26,479 --> 03:17:30,079
people might wonder about his partisan leanings. Definitely he was,

2892
03:17:30,159 --> 03:17:35,000
but whenever he would write pr articles, one of them

2893
03:17:35,040 --> 03:17:39,520
from the mid nineteen forties says that we need to

2894
03:17:39,639 --> 03:17:45,120
very closely manage perception and I think it was wages

2895
03:17:45,719 --> 03:17:49,399
and consumer options so that we don't get too radical

2896
03:17:49,760 --> 03:17:52,239
of a response from either the right or the left.

2897
03:17:52,799 --> 03:17:55,959
Right that we just kind of get this frozen stasis.

2898
03:17:58,639 --> 03:18:00,920
Let's see, I'm kind of all over the place. There

2899
03:18:01,079 --> 03:18:02,719
any any thoughts, Pete.

2900
03:18:04,879 --> 03:18:09,440
Speaker 1: No, I think you know, I think what you've stated

2901
03:18:09,479 --> 03:18:13,719
in the last Uh, this last section here is perfect

2902
03:18:13,760 --> 03:18:17,239
to end one. There's really not. I mean, we keep

2903
03:18:17,239 --> 03:18:21,159
talking about this all night, and uh, I think the

2904
03:18:21,200 --> 03:18:25,319
points you've made already or are perfect and will give

2905
03:18:25,360 --> 03:18:28,719
people a lot to think about. There's enough information on

2906
03:18:28,799 --> 03:18:30,799
him out there. And plus the books are easy to read.

2907
03:18:30,840 --> 03:18:32,239
I mean you can pick up prop again and you

2908
03:18:32,239 --> 03:18:34,479
can pick up Crystallizing. You can read both of those

2909
03:18:34,520 --> 03:18:38,959
books in a couple of days if you're if you're

2910
03:18:39,079 --> 03:18:41,520
someone who doesn't have a lot of time to read,

2911
03:18:41,559 --> 03:18:44,000
you can still get through Room in a few days.

2912
03:18:44,479 --> 03:18:47,159
But and there's video, you know, Like I said, there's

2913
03:18:47,280 --> 03:18:50,079
video out there so you can hear the man talk

2914
03:18:50,159 --> 03:18:53,239
and that'll give you a good sense of him as well.

2915
03:18:53,920 --> 03:18:54,079
Speaker 2: Yeah.

2916
03:18:54,159 --> 03:18:58,079
Speaker 3: Absolutely, the Adam Curtis documentary on him. But most of

2917
03:18:58,120 --> 03:19:00,319
the research, if it wasn't the physical books, I was

2918
03:19:00,399 --> 03:19:03,360
using a archive dot org. I mean, you can find

2919
03:19:03,399 --> 03:19:05,440
all of his stuff. They're all the interviews with him.

2920
03:19:05,799 --> 03:19:08,440
It's all straight out of the horse's mouth, like none,

2921
03:19:08,520 --> 03:19:10,479
none of what I was saying was really hyperbole, Like

2922
03:19:10,520 --> 03:19:14,200
this is all explicitly stuff that he's stated in interviews

2923
03:19:14,280 --> 03:19:16,079
or books, which makes it all the more evil.

2924
03:19:17,680 --> 03:19:22,440
Speaker 1: Yeah, all right, well let's wrap this up. Yes, sir,

2925
03:19:22,479 --> 03:19:27,799
promote your promote your YouTube channel that's in stasis.

2926
03:19:29,959 --> 03:19:33,559
Speaker 3: Yeah, I've deserved that one. Filo Smithcellani. You can find

2927
03:19:33,600 --> 03:19:36,000
me on YouTube, I will put out more content.

2928
03:19:36,000 --> 03:19:40,680
Speaker 1: I swear, don't don't ask. Don't ask for social media.

2929
03:19:40,680 --> 03:19:43,239
He's not on social media. He's a smart one. Yeah.

2930
03:19:43,280 --> 03:19:46,559
Speaker 3: I do my best to anonymiuze myself. Yeah, thank you

2931
03:19:46,600 --> 03:19:48,319
for having me on. I really, I really appreciate it.

2932
03:19:48,399 --> 03:19:51,159
And uh, I hope to bring more light to these

2933
03:19:51,680 --> 03:19:53,959
forgotten not so forgotten figures soon.

2934
03:19:55,000 --> 03:19:57,639
Speaker 1: Well, you know, I would I tease you about the

2935
03:19:57,639 --> 03:20:00,440
YouTube channel, but you do tons of research before you

2936
03:20:00,479 --> 03:20:03,239
come on the show, and you I appreciate you putting

2937
03:20:03,239 --> 03:20:07,200
your time into that so that you know, so you

2938
03:20:07,200 --> 03:20:10,680
can come here and educate on some figures that people

2939
03:20:10,719 --> 03:20:14,040
don't know about. I think this was a great little uh,

2940
03:20:15,280 --> 03:20:20,520
like three great episodes in a row, covering Bernard Rouke,

2941
03:20:22,000 --> 03:20:28,840
James forrestall and and mister Burnet's because he this is

2942
03:20:31,000 --> 03:20:33,520
I mean, it's just studying those three is just a

2943
03:20:33,559 --> 03:20:34,920
picture of the twentieth century.

2944
03:20:35,840 --> 03:20:39,120
Speaker 3: Yeah, and the world we live in now I think

2945
03:20:39,239 --> 03:20:45,479
is totally incoherent without understanding the twentieth century.

2946
03:20:45,799 --> 03:20:50,719
Speaker 1: Well, hopefully we're we're on the path to destroying the

2947
03:20:50,760 --> 03:20:52,159
twentieth century and leaving.

2948
03:20:51,920 --> 03:20:54,000
Speaker 3: It behind something anything new.

2949
03:20:56,239 --> 03:20:58,040
Speaker 1: All right, fil us. Thank you. I appreciate it.

2950
03:20:58,479 --> 03:20:59,680
Speaker 3: Thank you appreciate it.

2951
03:20:59,719 --> 03:20:59,959
Speaker 1: Pete