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<v Speaker 1>Here we are again with another episode of the Mullet,

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<v Speaker 1>the business and content marketing something advice offshoot of Countryslide.

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<v Speaker 1>We have just recorded three episodes back to back, and

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<v Speaker 1>this is the fourth episode in that chain. So this

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<v Speaker 1>is probably going to be the silliest of the lot.

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<v Speaker 1>That's what tends to happen. So some of them are good.

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<v Speaker 2>I think some of.

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<v Speaker 1>Them were good. Some of there was definitely content in there,

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<v Speaker 1>so I think this is my turn to read it out,

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<v Speaker 1>isn't it?

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<v Speaker 2>Yeah? Can you do a Welsh accent? Oh you've got

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<v Speaker 2>that in the locker? Now, don't do that. It's it's inappropriate.

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<v Speaker 1>No, how much time should I actually know?

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<v Speaker 2>No, don't don't do that, that's silly. This is very

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<v Speaker 2>serious business.

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<v Speaker 1>How much.

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<v Speaker 2>You stop it?

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<v Speaker 1>Stop it? Stop at you? How much time should I

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<v Speaker 1>actually spend on content? I run a small eco clear

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<v Speaker 1>This is actually more across the other side of the

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<v Speaker 1>tam aisle. It's a bit more cornish. I run a

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<v Speaker 1>small eco cleaning business in a rural area. Nothing fancy,

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<v Speaker 1>just me and a couple of part time staff. I

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<v Speaker 1>keep hearing how important social media is, but between doing

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<v Speaker 1>the actual work admin and trying to have a life.

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<v Speaker 1>I've got about twenty minutes a week's spare. Is it

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<v Speaker 1>better to do the odd scrappy post when I can

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<v Speaker 1>or should I carve out proper time and try to

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<v Speaker 1>make a plan. Claire east Devon, Oh, I've got stuff

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<v Speaker 1>to say about this.

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<v Speaker 2>Yeah, I've got. First of all, I don't know what

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<v Speaker 2>eco cleaning is. I mean, you don't use things to

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<v Speaker 2>like that will kill stuff, And.

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<v Speaker 1>I don't think you just don't lungs out, don't spray

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<v Speaker 1>bleach everywhere? Yeah, okay, fair use an army of trained

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<v Speaker 1>termites to eat away at the limescale in the kettle.

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<v Speaker 2>Twenty minutes spare. I feel like if either they're overworking

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<v Speaker 2>or they need to put their prices up. It's really

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<v Speaker 2>easy in all businesses to create a prison of your

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<v Speaker 2>own making. Yeah, and not have time. We've done it,

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<v Speaker 2>and not have time for.

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<v Speaker 1>All the things.

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<v Speaker 2>You know, we're currently recording a podcast. Yeah, So it's

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<v Speaker 2>really easy to do a prison of your own making

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<v Speaker 2>in the form of a business, and you end up

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<v Speaker 2>not with a business but with a job that you've

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<v Speaker 2>given yourself, plus lots of liability and stress. So potentially

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<v Speaker 2>the first thing if you only if you've got such

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<v Speaker 2>limited time, look at your pricing, because maybe you could

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<v Speaker 2>put it up, you know, a five or an hour

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<v Speaker 2>and see you might get some of that time back

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<v Speaker 2>and be granted the ability afforded the ability to actually

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<v Speaker 2>do some social media and some marketing. That's my first

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<v Speaker 2>observation of such things.

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<v Speaker 1>You know, mine sort of follows on from that. Why

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<v Speaker 1>you thinking about this? You just think you should do it?

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<v Speaker 1>Or is it because you want to find more customers?

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<v Speaker 1>And if you want to find more customers, well, when

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<v Speaker 1>are those customers going to be served because you're so

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<v Speaker 1>flat out already unless you can find someone else to

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<v Speaker 1>come and you can have employees and expand out that way,

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<v Speaker 1>which sounds what that's what Claire's doing. She says she

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<v Speaker 1>has a couple of part time staff already. Okay, you

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<v Speaker 1>can do that and get more customers. But then are

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<v Speaker 1>you still working flat out or should you be working

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<v Speaker 1>on the business rather than working in the business, Which

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<v Speaker 1>is a really difficult part to get beyond for people. Oh,

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<v Speaker 1>particularly when it's your thing that you started and you

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<v Speaker 1>scaled it out and then you've got some people to

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<v Speaker 1>work for you and you're telling them how to do

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<v Speaker 1>it and you're managing them at quite a few different

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<v Speaker 1>levels at the same time. Getting to the point where

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<v Speaker 1>you're just working on strategy and working at the high

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<v Speaker 1>level at the ten thousand foot view is really hard

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<v Speaker 1>when they're used to you working alongside them or in

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<v Speaker 1>the job at the same time.

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<v Speaker 2>Yeah.

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<v Speaker 1>Trades often have this problem, builders and carpenters and sparks

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<v Speaker 1>and so on, because you know how to do the

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<v Speaker 1>job and your reputation relies on doing the job properly,

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<v Speaker 1>and then you get someone else to work for you

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<v Speaker 1>to do the job, you're almost stood over their shoulder

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<v Speaker 1>making sure they're doing a good job, in which case

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<v Speaker 1>you may as well have just done it yourself.

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<v Speaker 2>Yeah. Yeah, Or you spend as much time explaining how

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<v Speaker 2>to do the job as it would have taken to

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<v Speaker 2>do it.

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<v Speaker 1>Do you know what's an ADHD problem?

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<v Speaker 2>Yeah? I suppose there's a control thing as well. You

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<v Speaker 2>want to be in the control of the quality.

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<v Speaker 1>So there's that, But there's also if you're somebody who

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<v Speaker 1>if you learn how to do something yourself, and if

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<v Speaker 1>you had to teach yourself how to do and you

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<v Speaker 1>had to, you weren't given a guideline. If you do this,

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<v Speaker 1>then this, then this, than this. You had to observe

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<v Speaker 1>what other people were doing, try it for yourself, work

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<v Speaker 1>out what worked, work out what didn't, and put it

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<v Speaker 1>all together. That way, it is almost impossible for you

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<v Speaker 1>to step out of that because your brain literally doesn't

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<v Speaker 1>work in that structure for that subject. You you see

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<v Speaker 1>every problem almost instinctive. Instinctively, you don't see it as

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<v Speaker 1>something logical that you can just write down as a

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<v Speaker 1>paragraph of this is how you do this, and this

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<v Speaker 1>and this is why. Because you are working from a

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<v Speaker 1>continual series of memories and experiences which you need to

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<v Speaker 1>have in your brain in order to solve that problem,

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<v Speaker 1>you can't coldly step out of it and go right

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<v Speaker 1>What you do is this.

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<v Speaker 2>I converted that in my web design marketing business, where

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<v Speaker 2>I wrote an entire higher operations manual of exactly blow

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<v Speaker 2>by blow how we did certain things. And a lot

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<v Speaker 2>of times I'd use it even for myself, like just

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<v Speaker 2>working out all the numbers and where the where the

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<v Speaker 2>stuff was for paying a fat bill. You know, I'd

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<v Speaker 2>need to do all of those bits, and yeah, you can.

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<v Speaker 2>It's a good way to separate, separate yourself from that

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<v Speaker 2>and give people a protocol of stuff to work to

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<v Speaker 2>and hold them accountable for doing things correctly because they've

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<v Speaker 2>got no excuse once they've got a step by step

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<v Speaker 2>instructions that they didn't follow. I think we've got sidetracked.

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<v Speaker 2>Have we got sidetracked? Brilliant?

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<v Speaker 1>Well, I think I think that's good universal advice. So

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<v Speaker 1>this is about the social media. Do you actually need

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<v Speaker 1>to do social media? Because what are you? What's your

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<v Speaker 1>end goal with it? If it's to get more customers

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<v Speaker 1>it in and actually do you have the time to

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<v Speaker 1>service it? Or is that a parallel problem of working

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<v Speaker 1>on business versus working in the business. Let's keep it

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<v Speaker 1>on the social media side of things. What players ask if.

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<v Speaker 2>You can scale? If you can scale those people, you

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<v Speaker 2>have always got to be careful of trying to scale

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<v Speaker 2>business that relies on you. So I'd say you could

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<v Speaker 2>put your prices up and then that might free up

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<v Speaker 2>some time, and then replace the terrible, terrible clients with

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<v Speaker 2>the goods some good clients, and all the ones that

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<v Speaker 2>want it cheaper and cheaper and cheaper can probably drop off,

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<v Speaker 2>and all the ones that are good that value the

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<v Speaker 2>service will keep paying, and then you could probably leverage

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<v Speaker 2>social media to your benefit. To be honest, you could

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<v Speaker 2>if you've got your pricing strategy right and the business

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<v Speaker 2>is profitable, you could easily you could easily just pay

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<v Speaker 2>somebody else to do to keep up to date with

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<v Speaker 2>your social stuff. But if not leverage those Facebook groups

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<v Speaker 2>and stuff like that, where hyper local you need to

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<v Speaker 2>focus on hyper local social media, it's no good. It's

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<v Speaker 2>no good. What I see with cleaning companies and stuff

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<v Speaker 2>is they'll set up a cleaning company and they'll target

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<v Speaker 2>hashtags like cleaning company, and you know, they'll be like

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<v Speaker 2>talking about products and all this sorts of stuff and

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<v Speaker 2>the people that are liking it like other cleaning companies.

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<v Speaker 2>But actually what you need is local people that are

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<v Speaker 2>in that area that might need your service. So I'd

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<v Speaker 2>leverage like your local you know, an East Devon group

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<v Speaker 2>of people in that village or surrounding villages that you

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<v Speaker 2>can actually go to, and that's where i'd focus it.

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<v Speaker 1>I'd say there's another element to it as well, which

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<v Speaker 1>is it's not just about finding new customers, it's sort

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<v Speaker 1>of keeping those customers. It's keeping that trust, it's keeping

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<v Speaker 1>that quality of service and making sure that staying with

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<v Speaker 1>you is one of the most important things. To them

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<v Speaker 1>in that aspect of their business, whether it's for the

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<v Speaker 1>home or whether it's for like airbnbs or something like that,

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<v Speaker 1>that you want to keep people with you so you

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<v Speaker 1>don't end up going backwards and losing customers. So social

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<v Speaker 1>media doesn't have to be just about finding new people.

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<v Speaker 1>It can be about serving the existing customer base in

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<v Speaker 1>the existing audience, which can be making sure that you

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<v Speaker 1>do things or show things that are aligned with what

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<v Speaker 1>they want. So there's a heavy breathing in the background

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<v Speaker 1>because that's my dog that's just arrived in the desk.

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<v Speaker 1>You're very interested in social media strategies, aren't you. Yes,

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<v Speaker 1>so say ROAs, Yeah, that's a return on ad spend.

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<v Speaker 1>People who don't know yeah, gets all, gets all. The

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<v Speaker 1>marketing type's really excited. So what you're putting out in

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<v Speaker 1>your social media could be just we've done this amazing

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<v Speaker 1>job here yet again, and you don't expect much interaction

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<v Speaker 1>from it. It's not going to get your new customers,

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<v Speaker 1>but it means that in a year's time or six

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<v Speaker 1>months time, or even three months time, someone might look

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<v Speaker 1>through your grid and that's the you know, all the

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<v Speaker 1>photos are on Instagram, all your reels and just say yes,

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<v Speaker 1>this person does consistently good work for lots of different

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<v Speaker 1>people over an extended period of time. Sometimes that's all

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<v Speaker 1>people are looking for, is that you just want you

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<v Speaker 1>to be reliable and good. You know. That's particularly for

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<v Speaker 1>service based businesses where there's other competition in the area.

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<v Speaker 1>They just want Yet this person's active and good. So

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<v Speaker 1>staying up to date as well and just posting once

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<v Speaker 1>a week. It's not going to get you much growth,

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<v Speaker 1>but it shows that anyone checking in with you goes,

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<v Speaker 1>oh yeah, they're still trading.

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<v Speaker 2>Yeah, yeah, that's a big one.

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<v Speaker 1>How many people do you know, or how many businesses

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<v Speaker 1>have you found that you remember going there two years

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<v Speaker 1>ago and you go to look at their websites actually

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<v Speaker 1>nothing's changed, or their Facebook accounting. You start thinking have

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<v Speaker 1>they gone bust? Are they still trading? Are they still

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<v Speaker 1>doing stuff? Or are they just really busy and not

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<v Speaker 1>doing social media? And you have to ring them to

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<v Speaker 1>fight and say, not being funny, are you still open?

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<v Speaker 2>Fishing?

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<v Speaker 1>Tackle shops are quite bad for that at the moment. Yeah,

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<v Speaker 1>it's not just finding new people, it's almost sort of

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<v Speaker 1>continual maintenance, continual contact with an audience. Even if it's

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<v Speaker 1>just one way communication. A lot of the time.

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<v Speaker 2>I would post I would post transformations sort of like

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<v Speaker 2>before and afters if you can get the client thing

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<v Speaker 2>or a bit of educational content that it's something like,

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<v Speaker 2>of all the cleaners I've used, this is the best

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<v Speaker 2>for excellent amount of years, no harmful. Emma calls this this,

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<v Speaker 2>you know, stuff like did you know that Bleach does

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<v Speaker 2>this and this and this? This is why we don't

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<v Speaker 2>use that when we when we do cleaning, and I don't.

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<v Speaker 2>I wouldn't say try and sell hard unless you're on

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<v Speaker 2>local groups then you can push it.

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<v Speaker 1>But yeah, there's just something you just said there. That's

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<v Speaker 1>it's the first time I've realized this that cleaning businesses

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<v Speaker 1>are hard ones to do transformations, to do before and

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<v Speaker 1>after so.

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<v Speaker 2>Because you'd have to get clearance from the client and

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<v Speaker 2>you also have to get you know.

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<v Speaker 1>Yeah, but there's a social element to it as well.

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<v Speaker 1>So if your thing is car detailing and car cleaning,

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<v Speaker 1>filthy filthy Porsche, going to clean Porsche. Everyone wants that

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<v Speaker 1>because they want to show having a dirty car because

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<v Speaker 1>you've driven it a lot and had a couple look

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<v Speaker 1>at hard days driving. It isn't there's no social negative

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<v Speaker 1>to that. And obviously you're rich enough to pay somebody

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<v Speaker 1>to clean your car, So there's two levels of signaling

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<v Speaker 1>there that they're happy with personal trainers before and after on.

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<v Speaker 2>That in a pigsty.

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<v Speaker 1>Yeah, well yeah, if you say like this, look at

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<v Speaker 1>this person's filthy toilet before I cleaned it, you know

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<v Speaker 1>that's not it's no one's happy with that transformation. I

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<v Speaker 1>think you can just show afterwards maybe with that and

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<v Speaker 1>just hint at that and say this took seventeen hours

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<v Speaker 1>of solid work to get the staying out of that mattress.

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<v Speaker 1>That's whatever it is. Wow, it's coffee.

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<v Speaker 2>It would be really good. Just a little guide of

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<v Speaker 2>how to get blood out of a rug and put

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<v Speaker 2>that into your local Facebook groups, because there's no way

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<v Speaker 2>people wouldn't bite it to that. I'm giving you that

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<v Speaker 2>one free. You will get engagement and someone will probably

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<v Speaker 2>pick up the phone if your if your socials are

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<v Speaker 2>up to date.

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<v Speaker 1>Has one of your guests that your airbnb butchered and

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<v Speaker 1>munch jack on the living room carpet?

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<v Speaker 2>Does red wine get out white wine or is it

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<v Speaker 2>white wine get out red wine? I'm not sure. I

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<v Speaker 2>can't remember the thing.

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<v Speaker 1>I've just made the worst cocktail ever.

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<v Speaker 2>Carpet wine. Carpet wine.

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<v Speaker 1>Cocktail carpet wine?

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<v Speaker 2>Is it.

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<v Speaker 1>The So when the producer puts in the production chat

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<v Speaker 1>Jesus Christ, you know you're onto a good one. So

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<v Speaker 1>if you are going to do social media, look at

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<v Speaker 1>the what you're doing it for, and just if you're

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<v Speaker 1>happy with how things are now, just do maintenance. But

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<v Speaker 1>just just keep it going, keep it ticking over good

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<v Speaker 1>consistent stuff. And then if you need to ramp it

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<v Speaker 1>up at some point in the future to get more

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<v Speaker 1>working or to grow, or you finally manage to step

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<v Speaker 1>back from the business and you're just working, you're working

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<v Speaker 1>on strategy and marketing rather than out cleaning people's houses,

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<v Speaker 1>then you've got a base to build on. You know.

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<v Speaker 1>Just do good, simple strategy now that's consistent and right

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<v Speaker 1>for your brand. And that applies to pretty much everyone

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<v Speaker 1>who doesn't need If you don't need to grow your

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<v Speaker 1>business through social media, but you need to be on

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<v Speaker 1>social media, just do maintenance. One post a week and

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<v Speaker 1>when people tag you and stuff, when people say and

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<v Speaker 1>that it's positive stuff for your business, just share it

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<v Speaker 1>to your stories or something like that. It takes ten

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<v Speaker 1>seconds to do. It makes that customer feel good, makes

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<v Speaker 1>you look active, and it keeps that relationship with that person.

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<v Speaker 1>I see that with friends, businesses and other businesses where

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<v Speaker 1>they get tagged and stuff and they don't share it.

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<v Speaker 1>They go, yeah, well I don't need to or I'm

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<v Speaker 1>too busy too. So you might have just nudged that

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<v Speaker 1>customer a little bit further away without realizing it, because

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<v Speaker 1>they didn't get the social feedback of you, sh of

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<v Speaker 1>you tagging them in something. I'm tagging you in something

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<v Speaker 1>and you sharing it. Yeah.

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<v Speaker 2>Yeah, absolutely, Yeah.

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<v Speaker 1>It's like blanking them. So ghosting kids, ghosting. Yeah, whether

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<v Speaker 1>there's a social element to social media, it's not just

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<v Speaker 1>a place for you to make money or to find customers.

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<v Speaker 2>People don't like being sold everything.

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<v Speaker 1>Nope, no, no, I mean I don't know what they're

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<v Speaker 1>being sold with this podcast the ability to unsubscribe, Maybe.

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<v Speaker 2>They should be sold the Patreon For just three pounds

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<v Speaker 2>a month, you can go to ww dot countryslide dot

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<v Speaker 2>com or dot co, dot UK, dot co, dot uk,

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<v Speaker 2>dot co, dot uk UK slash support and you will

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<v Speaker 2>get professional end of show shows which amazing and full

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<v Speaker 2>of the best stories ever. And you get access to

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<v Speaker 2>nice Twitter aka our WhatsApp group chat, which has got

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<v Speaker 2>some good stuff and it is popping off. I have

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<v Speaker 2>not really been able to go in it, but Richard

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<v Speaker 2>Nigers is around and he's posting pictures of his pint,

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<v Speaker 2>so you can go and have that.

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<v Speaker 1>It's where all the best discussions happen.

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<v Speaker 2>Yeah, it's really good. You should, you should, you should

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<v Speaker 2>sign up.

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<v Speaker 1>And if you want to send in your questions, then

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<v Speaker 1>send them into the email address that's in the show

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<v Speaker 1>notes below this episode on your podcast player, and we'll

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<v Speaker 1>sift through them and we'll record the four best ones

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<v Speaker 1>in about three or four weeks time from when this

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<v Speaker 1>goes out, So we're doing sort of drops of four

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<v Speaker 1>at a time.

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<v Speaker 2>And a lot of people like to message through social channels,

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<v Speaker 2>so you can message us on Country slide Pod, on instaface,

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<v Speaker 2>and also on Twitter, y x X dot.

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<v Speaker 1>Com, x eggx dot com, musk Chat.

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<v Speaker 2>Okay, that's it. That's all for what a night it's been.

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<v Speaker 1>Yeah, that's we're here and now we're going and that's

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<v Speaker 1>it and that's all that can be said.

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<v Speaker 2>Okay, boy,