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Speaker 1: Thucol Macknis So March is right around the corner and

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the Cougars are written the metal of it.

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Speaker 2: It's time to talk to some college basketball, a lot

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Cougar sports with Ben Cripple.

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Speaker 1: We welcome back to Fugure Sports. Here on a three

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nine and ninety three ESP and the fan Ronald the

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three and nine. We were here holding it down for

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Ben Cripple, got Brett always bringing the hammer by my

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side as well. Gonna get into a little basketball discussion,

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going to discuss a lot of stuff about this BAYU

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men's basketball team. Gonna take a different approach. I look,

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I love talking hoop. You guys know I love talking basketball.

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Speaker 2: I do.

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Speaker 1: I'm the basketball guy. Ben has given me that ropes.

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I love talking about it. Getting Jonathan Tavnari on. You know,

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we've had Anson Winder on former b AU greats. We've

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had h Tyler before. Still trying to you know, uh

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get TJ. Look, this BAU basketball program has has shocked

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the world in my opinion, and they it started with

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Mark Pope. I know a lot of people might look

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at that differently, but it started under Mark Pope when

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no one thought that they would be be good. They went,

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I think was fifth or sixth in the Big twelve.

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And then Pope got hired and the staff dispersed, and

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everyone thought the sky was falling. Chicken little who wasn't lying,

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and maybe for a second it wasn't. Then lo and

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behold here comes, you know, the bearded dragon who unfortunately

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had to shave his beard in Kevin Young and said, look,

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I'm preparing to develop young men for the NBA. And

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that's what he did, the top ten lottery pick. And

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now you got the number one recruit in the twenty

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twenty five class. So you have the number one Euro,

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you got the number one high school guy who's going

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to be the number one pick in the twenty twenty

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six NBA class maybe excuse me, the NBA draft. And

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then you also had the number one Juko. Just a

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phenomenal of that. But he's an even better person. And look,

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I know a lot of people feel sometimes that Kevin

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Young is just business. But this is why I tell you, guys,

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watch the cut. You watch the cut. Kevin Young is

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leading to the discussions, he's leading the prayer. It's like,

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I love to see this from Kevin Young. And it

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goes back to what President Rees announced. He says, Hey,

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we got a great man, but a great follower first

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and foremost of Jesus Christ. And sometimes that can get

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overlooked when you know you have a very intense and

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serious personality and you're about your business and your action.

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But that doesn't take away and getting to know Kevin

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Young just over these last two years, I see a

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lot of Christ and that man more than I think

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maybe some other people might not have the opportunity. So

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I'm just very grateful to be able to do that,

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you know, and cover this team. And we're gonna break

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it down with the guy who does the fan experience

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for him. He gets to see the team a little

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bit more, maybe more than I do interact with them.

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But we're gonna discuss that Dawson Baker, you know, unfortunately

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it will be out for the rest of the season

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and has a decision to make on his future. But

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it felt like, you know that fans and people forgot

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about Dawson and shout out to the top king, but

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he was delivered a stack of letters. I don't know

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how many it is, and I'm gonna have to have

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a guy on the line and tell me how many

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letters that he got, but they wrote him love letters,

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thank you message especially around the holidays. A great light

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the world from the BYU Rockets. This is this was

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great to do to be a to do that and

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show Dawson some love, and I know Dawson definitely felt

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the spirit and it blew up over social media as

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it should have. Guys, But this basketball segment, it's gonna

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be brought to you by RGS Exteriors for five generations strong.

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integrity and five generation legacy. That's the standard that they

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Let's get out to the ESPN, the fan, the hotline.

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I don't want to make them wait anymore. I've made

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them wait a little bit I have none other than

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Joel Marry, the manager of the fan Experience and Marketing

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for the bou men's basketball team and manager of marketing analytics. Joel,

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thanks for joining me today.

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Speaker 2: Brother. Hey, absolutely, Ron'm excited to chat with you and

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chat with Tigernation.

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Speaker 1: Tell me how all of this came about, because I

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saw it a couple of weeks ago. I was very intrigued.

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Great thought process by you and the rock board just

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who resually came up with this idea to write Dawson Baker.

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And you're gonna have to tell me how many letters

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is that, because that's a thick stack of letters that

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dB got.

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Speaker 2: I was gonna say it was a healthy stack and

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credit where it's due, because you know, Cougar Nation really

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is always excited to you know, share the love that

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they have with players. And in fact, that's where it

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started was the staff had been getting kind of fan mail,

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which isn't very common. There's not like a mailbox necessarily

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for you know, players or staff, but they some people

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seemingly found the address and started kind of sending some

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some good wishes and well wishes to Dawson and so

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they In fact, I was approached by the staff to say, hey,

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can we make this, you know, bigger if we do

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it all at once and kind of have all of

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the fans you know, kind of the word I've been

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using is love bomb Dawson, And so that's kind of

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the genesis of it was, hey, can we do this

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all at once? And we luckily had a great opportunity

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on the concourse at the Merritt Center what we call

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the fan zoned to kind of host that. So you know,

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we had fans just take a quarter sheet of a

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piece of paper. So yeah, it had to have been

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easily four or five hundred of those little pieces of

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paper that they were able to write a little note

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to him and give him, as you know, their best

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wishes as he goes through a pretty grueling process right

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with his knee injury and a lot of isolation, I'm

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sure is what it feels like. Obviously he's got a

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great support team and good professionals to help him get

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back on his feet, but you know, I'm sure that

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that's the lonely process. And so the thought was, hey,

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how can we you know, kind of give Dawson a

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love bomb? And in fact, we did do it over

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two different games up on the concourse. Pregame is where

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we did it and when we did it. But it

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was an awesome opportunity just to kind of say, hey,

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here's a big stack in that hour that you know,

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the rocks waiting for the game to start, and for

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general fans who are you know, walking the concourse, give

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him a chance to you know, share some love to

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Dawson directly. And it was especially good. I thought to,

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you know, have it captured, you know, show the reaction,

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because sometimes we'll have things like that that are you know,

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fan facing, but are intended for the players that sometimes

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it's like is he going to ever really see the

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output of this? You know, is he going to really

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read my letter? And so it was really fun to

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see that, like you said, kind of blow up and

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you know, have people realize, hey, that actually made it

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to him and it made a big difference for him

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and for his family that's supporting him and help him

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not feel as lonely in the in the recovery process.

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Speaker 1: Man, you guys hit out of the park for sure.

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I swear I feel like you guys, you don't miss

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a beat down there. Ay BYU Athletics. That's for sure. No,

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his reaction was. It caught my attention, honestly, and I

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mean my wife was the one that pointed out, was like,

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did you see this? And I said, see what she's like?

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Did you see that? She's like Dawson Baker like got notes?

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And I said, no, how did I miss that? And

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then I went to social media. I was like, oh,

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my goodness, like and just his reaction. I know he

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gave the reaction, Hey, thanks to rock, you know, but

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take me a little bit more behind the sly. I

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don't know if you've had a chance to talk with

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Dawn of how he felt, because the reaction was genuine,

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just like the one of him in the locker room, right,

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he didn't know that. I feel like he's been on

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the highlight of these these videos, which is awesome. But

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just take me behind the scenes of how Dawson was

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because I feel like that made me emotional in a

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moment as just a person, right and just a fan

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of the game of basketball, and I know that probably

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had to make Dawson emotional as well.

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Speaker 2: Yeah, you know. In fact, I very fortunately had the

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chance to take the elevator with him outside of the

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Merritt Center that day, and it wasn't you know, I

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wasn't like, you know, cherry bombing them waiting to say

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hi to him on the way out, But it just

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worked out, which again was really fortunate for me. I

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don't always see the payoff of, you know, those kind

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of interactions that we try to prepare for. But I

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was really humble to be in the elevator with him,

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and you know, he's got his crutches, had some nice

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shoes on. In fact, President Reese was in the elevator

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and gave him a shout out for a shoe game,

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which Dust's always had a strong shoe game. But we

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were able to take the elevator up and on the

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way out, I said, hey, I heard you got some notes,

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which again I tried to play it off a little bit,

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you know, almost play dumb for a moment, but I said, hey,

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you got some some fun notes from the fans, and

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he goes he kind of had a little tear in

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his eye and was just said, hey, you know that

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really really means a lot. It's a it's a long

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road ahead, but it was really cool to see individuals

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with their names on a little piece of paper saying

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something to me. As an individual because you know, I'm

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sure he knows that there's you know, there's support, and

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you know, social media can certainly you know, people post

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and comment on the post rather that say hey, you know,

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we wish you the best. But it's really fun to

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see it in the handwriting of a you know, six

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year old kid or a longtime Cougar club member that's

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been at games forever. So he was really grateful and

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in fact, his wife was there as well, and you

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could kind of tell that she was grateful as well,

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which is a really cool interaction. So you know, can

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be able to see the interaction in the moment when

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you know, Richie walks up and says, hey, these are

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from the rock and from the fans was its own

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payoff moment for sure. But then again being able to

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walk out with him and just wish them the best

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myself and say, hey, it's the least we could do

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on our staff from the fan experience side, to just

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express our gratitude and use the platform that we have

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to you know, make a personal touch for him, which

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is really humbling. Again, he was very emotional and you

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could tell as a very genuine, uh gratitude moment for him.

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So again really humbled to even experience that and kind

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of get lucky on the way out that that I

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got to walk out with him.

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Speaker 1: Yeah, and look, Joe, we talked and we talked about

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the interview and prep you. I I didn't think I

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was going to get that response. I had no idea

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you had the opportunity to be on the elevator, you know,

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you know with him, I was shooting in a dark

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hoping you would and that that that's very touching that

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you are to experience that, And thank you for sharing that.

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Of the behind the scenes always you know are important

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to me. We only see things that face value. Social

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media can only tell us so much, but we really

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don't know what's going on behind the scenes. So thank

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you for that. That moment you get b yu, you guys,

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and you guys were able to light the world, you know,

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for Dawson Baker and his family. I know that he

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will he will cherish that. But I want to go

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back to behind the scenes. Get to know you a

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little bit better. Tell us about you know, your role.

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You're the manager of the fan experience in marketing for

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men's basketball. You're the behind the scenes guy I see

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you all the time. I know you're busy. I don't

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get to talk to you as much, but you got

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a lot going on.

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Speaker 2: Just take us through.

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Speaker 1: What did the day in the life is like for

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you for a normal game day for bou basketball.

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Speaker 2: Yeah. Absolutely, it's a really it's crazy that I get

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to call us my job. I'll admit it's really fun

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because I prepare, you know, as early as I can

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for a given game. And what's interesting is the two

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kind of parts of my job are marketing and fan experience.

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And some people may say, well, isn't it the easiest

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job ever to market a team like this? And in fact,

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I tell the guys in the once kind of the

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first meeting of the year, I'm invited in to kind

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of describe what I do, and I just say, hey,

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you guys make selling tickets really easy, so thank you.

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And in the market sitting side, my mindset pivots a

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lot to you know, how do we now have season

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ticket holders using their tickets? So that's kind of at

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least one thing that is heavy on my mind, and

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you know, improving the usage of tickets, So that's a

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big part of what I do. But the true game

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to game preparation that we do is really regimented on

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some sould. Inventory is a big part of things that

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we do. So in fact, even as listeners here, you know,

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a quick shout out at the stat of the day

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was brought to you by a blank In fact, I

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run through the same things. So I prepare for the

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in game entertainment portion of the game from you know,

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doors open till about fifteen twenty minutes or so after

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the game concludes. Basically, anything that's between the whistles or

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really outside of the whistles is what I get to

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work towards. So that's the you know, the timing of

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the intro video with the sheet falling and the music

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and the lights and all those sorts of things, in

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addition to during timeouts, the breaks where we have a

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chance to you know, run a half court shot by

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a sponsor or, you know, do a Light the World initiative,

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which we did technically unsponsored but certainly aligned with BUYU,

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which is a big thing I wanted to push over

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the last few years. But so yeah, my entire job

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is to entertain the fans and particularly do that in

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a way that helps the environment of the game be

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conducive to that home court advantage that everyone wants and

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everyone luckily talks about when they think about the Merritt Center.

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So you know, trying to think, Okay, we have, you know,

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handful of things that we have to do before the

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end of the game, and we just went on a

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ten oh run, and so what I'm going to do

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is actually let the energy you ride a little bit

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longer and kind of push my script aside and you know,

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kind of mold things as they go, which is a

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really fun part of it. So, you know, I know,

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Coach Young says all the time that each game has

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a new life or a new story behind it, which

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is surprisingly very true of what I do, because there's

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different times where can those runs that we go on

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or I just want to live in those moments and

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still get the things done that are paid for, but

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then allow you know, kind of flexibility for that and

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realize too that I have the kind of the levers

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if you will, to help kind of squash the energy

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of the other team if they go on a quick

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six to zero run. You know, how can I help

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our fans and the team, you know, kind of let

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that be a quick burn and then move on to

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the next thing and reignite our fans in a positive way.

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So that's at least kind of the high level of

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what we do and what I get to do and

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I can call my job is to try to build

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the environment such that the players can feel the energy

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at the right time. Perhaps the other team cannot feel

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the energy at the right time in hopes of having

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a great home court advantage in the Merritt Center.

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Speaker 1: And you just get a bou fans new life and

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you might have put a name just target on your back.

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So if one of these teams Arizona comes up here

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on atal run, they're gonna need you to kill the

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momentum to do that to Swim and Bye's favor. I'm

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00:14:01,399 --> 00:14:04,039
totally I'm totally joking when I say that, But that's

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that's good to know about that I've experienced. Look, i'm

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a media member there, but I've enjoyed every part of

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the atmosphere from the sheet drop to the half court shot.

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I do have to ask this, and I need to

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let you go in a little bit. But I was

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told by you know, the better three force, I need

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to ask this. I don't want to do this. I

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told her. I said, I rather Joel hook up me

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having a half court shot, you know, trying to bring

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some money to the family. But I was told by

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the Better three Force, you're ever gonna have that baby

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crawl again because we got a little one. And she's like, oh,

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that would be fun. And I was completely vetoing it.

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But you know, sometimes you just stop arguing because you're

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not gonna win.

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Speaker 2: Hey, I feel that for sure, But yeah, in fact

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it is. It is one that we will have and

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in factor's a kind of some new elements to it

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that we're always trying to enhance those types of things too, right,

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kind of make it feel a little bit more like

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a broadcast for those kids and have a little bit

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more wow. So that, to my understanding, it actually has

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been sold, so we should have a few of those

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baby races coming up.

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Speaker 1: Well, I'm definitely gonna have to talk to you. She said,

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you're gonna ask him about this and we're gonna make

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that happen. It was like, I don't like to be

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in the light. I just want to sit up in

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the seat. She's like, it's happening. We need to have

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her do it. Just started crawling everywhere and she's giggdy

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about it. So I'm like, okay, so I will get

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home safely tonight. I won't sleep on the couch because

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I asked the correct question in the right way.

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Speaker 2: Uh, very well done, you know you.

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Speaker 1: Know all about that. I'll get you out of here

352
00:15:24,120 --> 00:15:27,919
on this, Joel. Just take me through BYU Athletics and

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BYU as a whole. What is meant to you as

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a student. You know your job well when when you

355
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were a student. Obviously Fu's just got baptized. I think

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that speaks proudly to what the BYU mission statement is.

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And it happened after he left BYU, not during his time,

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and someone who is completely of a different faith, and

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you know you felt like embodied the mission statement at

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b YU.

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Speaker 2: Yeah. Absolutely. In fact, I was listening to the segment

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prior and I was humbled enough that in fact to

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be at the baptism just yesterday, which I was really

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humbled for the chance to be there, and it was

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really to that point kind of encapsulate all that. You know,

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He's one of many examples of just people that live

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life in a way that just like brings light to

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other people. And it was you know, not surprising to

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see that he would bring what he you know, his

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experiences in life and his personality and just add that

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to the light of the Gospel and what BUYU itself

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and the church stand for. And so that's one thing that, Yeah,

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your main question is, you know, that alignment that I

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can have in my role is what I strive for,

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you know, with the mission and aims of BUYU in

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general as the university. Same with within athletics. You know,

377
00:16:39,840 --> 00:16:41,399
we harp on it as a team a lot and

378
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I kind of drive it into my team's head a

379
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lot of you know, can we be aligned to the

380
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best of our ability and really be honest with ourselves

381
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because we want to just be the best version of

382
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ourselves in what we do and the interactions that we

383
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get to have with our fans. And again, you know,

384
00:16:55,879 --> 00:16:58,039
fous is a great example of that. Where from his

385
00:16:58,080 --> 00:17:00,559
freshman year, which is actually my first year in this

386
00:17:00,679 --> 00:17:04,359
role working with basketball, you know, I've seen him grow

387
00:17:04,400 --> 00:17:07,279
both as a basketball player but as a person even more,

388
00:17:07,920 --> 00:17:10,119
which is why it was such a humbling opportunity to

389
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see him, you know, dressed in white and being baptized

390
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and then you know, directly after being confirmed a member

391
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of the church and receiving the priesthood immediately in fact,

392
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and just to think, hey, he's the light that he's

393
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already shared in my life and in even my wife's

394
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life and others that know him. It's the Gospel is

395
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just going to add to the light that he already has.

396
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And it's just so humbling to think that again, not

397
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only am I doing this job that's fun and really

398
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entertaining and engaging and dynamic, but I get to do

399
00:17:42,359 --> 00:17:44,480
it at a place where if I align myself well

400
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with the principles of the Gospel and the university, it's

401
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going to even have a bigger impact on those that

402
00:17:50,200 --> 00:17:52,680
come into the arena, and it can hopefully leave having

403
00:17:52,720 --> 00:17:54,920
a great experience, hopefully having seen a lot of wins,

404
00:17:55,279 --> 00:17:58,519
and hoping to come back at future times. So get

405
00:17:58,599 --> 00:18:00,240
humbled to have the chance to call this my job

406
00:18:00,279 --> 00:18:03,720
and think about it a lot, and and and try

407
00:18:03,759 --> 00:18:06,000
to just do my best to be my best and

408
00:18:06,079 --> 00:18:07,400
share that light the best that I can.

409
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Speaker 1: Well, you've been sharing that light. You do a great job,

410
00:18:09,960 --> 00:18:12,880
and you're portion with the with the basketball team. I've

411
00:18:12,920 --> 00:18:16,759
told Anna Metcalf, your colleague as well. Phenomenal job with football.

412
00:18:16,799 --> 00:18:20,519
I'm always in impressed. We'll have to talk of off record,

413
00:18:20,519 --> 00:18:23,319
but I love the new additions that were added, uh

414
00:18:23,440 --> 00:18:25,799
you know that will be added for conference play for basketball.

415
00:18:25,799 --> 00:18:28,880
I love the new additions for football of the field.

416
00:18:29,240 --> 00:18:32,000
You know, the all of it is great, and you

417
00:18:32,039 --> 00:18:34,799
guys have truly earned by I think others and you know,

418
00:18:34,799 --> 00:18:37,519
I pull other media members of this day for football

419
00:18:37,559 --> 00:18:39,880
and basketball say those are some of the best. If not,

420
00:18:39,960 --> 00:18:42,599
that's the best atmosphere to come to in the Big twelve,

421
00:18:42,720 --> 00:18:45,359
number one and in college athletics that they enjoy their

422
00:18:45,400 --> 00:18:47,599
time in provo. So you guys do a great job.

423
00:18:47,640 --> 00:18:50,599
Please coop up the good work. But before I let

424
00:18:50,599 --> 00:18:52,319
you go, I got to give you the pitch. What's

425
00:18:52,319 --> 00:18:55,359
the best way? You know myself? The listeners, the people

426
00:18:55,359 --> 00:18:57,119
that download the podcast and that are tuning into the

427
00:18:57,119 --> 00:18:59,640
show right now can support you what you do, how

428
00:18:59,680 --> 00:19:01,559
you do work, and they maybe follow you on social

429
00:19:01,599 --> 00:19:04,160
media ad to get all the updates.

430
00:19:04,519 --> 00:19:06,680
Speaker 2: Yeah, absolutely well, thanks for the chance to do so.

431
00:19:07,000 --> 00:19:09,759
Maybe even at a higher level, I'd encourage people to

432
00:19:09,799 --> 00:19:13,119
give BYU fan Experienced our team's account a follow that's

433
00:19:13,160 --> 00:19:15,119
where you can learn about themes of a game or

434
00:19:15,119 --> 00:19:18,119
giveaways or you know, fan zone related things, and that's

435
00:19:18,119 --> 00:19:21,079
just BYU fan X, which is FA n e X

436
00:19:21,319 --> 00:19:24,680
short for experience, but then just personally on X. My

437
00:19:25,599 --> 00:19:28,799
handle I suppose as it's called is Marion m a

438
00:19:28,920 --> 00:19:33,839
ar Io n Underscore Joel Underscore thirteen, product of twenty thirteen,

439
00:19:34,079 --> 00:19:36,960
Class of twenty thirteen. That is from high school, which

440
00:19:36,960 --> 00:19:39,759
is where that came from, but yet available online. Always

441
00:19:39,960 --> 00:19:44,079
open to feedback and experiences from fans, because again, if

442
00:19:44,079 --> 00:19:46,720
I can even understand one person's experience a little bit

443
00:19:46,720 --> 00:19:49,240
better and improve that and multiply it time over time,

444
00:19:49,279 --> 00:19:51,559
over time, my job gets a lot better and everyone's

445
00:19:51,599 --> 00:19:53,799
experiences get better too. So be sure to drop me

446
00:19:53,839 --> 00:19:55,960
a line if there's ever any suggestions, and we take

447
00:19:55,960 --> 00:19:58,559
them seriously too, so no hesitation.

448
00:19:59,039 --> 00:20:03,279
Speaker 1: Look, I graduated in April, Joel can my class last year.

449
00:20:03,559 --> 00:20:05,799
He does take the suggestion seriously. I've had a chance

450
00:20:05,799 --> 00:20:07,839
to talk to him, but now that I'm outside, I

451
00:20:07,880 --> 00:20:10,079
see all of it coming to fruition, trust me, So

452
00:20:10,079 --> 00:20:12,279
give him a follow today on his personal account at

453
00:20:12,279 --> 00:20:15,759
marian Underschool Joel Underscore thirteen, and then also followed them

454
00:20:15,759 --> 00:20:18,880
at you know BYU fan X as well. Look, you

455
00:20:18,960 --> 00:20:22,200
gotta follow this guy, the marketing and data nerd per him,

456
00:20:22,319 --> 00:20:24,720
not me. He was born in Colorado, but he was

457
00:20:24,799 --> 00:20:25,680
built in Provo.

458
00:20:26,720 --> 00:20:29,359
Speaker 2: That's exactly right. It takes a chance to be on of.

459
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Speaker 1: Course, thanks Joe brother, I'll let you go, man and

460
00:20:31,759 --> 00:20:34,359
late Mary. Christmas to you and the family, and happy

461
00:20:34,359 --> 00:20:35,240
New Year two year as well.

462
00:20:35,279 --> 00:20:38,440
Speaker 2: Man. Hey, likewise, thanks so much. Gokus, Okay, I'll let

463
00:20:38,440 --> 00:20:38,640
you go.

464
00:20:38,680 --> 00:20:41,599
Speaker 1: That was Joel Marion. Love to have Joel on discuss.

465
00:20:41,640 --> 00:20:43,839
I wanted to take a different angle guys of bu

466
00:20:44,119 --> 00:20:48,599
basketball and highlighting Dawson like the world. Happy holidays to everybody,

467
00:20:48,640 --> 00:20:52,039
Merry Christmas. Look, I am a big advocacist the gospel.

468
00:20:52,119 --> 00:20:55,599
Jesus Christ changed my life forever I am. I'm a

469
00:20:55,640 --> 00:20:57,720
convert to the church, and I've seen how it's blessed me.

470
00:20:58,240 --> 00:20:59,599
One of the reasons I met by he was to

471
00:20:59,599 --> 00:21:01,799
surround my I sell by these people. So whenever I

472
00:21:01,799 --> 00:21:03,960
hear stories and see these things, I love to highlight them.

473
00:21:04,119 --> 00:21:05,880
But we gotta go to break. We gotta get to

474
00:21:05,960 --> 00:21:08,200
Jerem Jordan on the flip, don't go anywhere you touch

475
00:21:08,240 --> 00:21:10,480
the am dollar. Might it might not be christ Like,

476
00:21:10,519 --> 00:21:11,960
it might not be like the word. I might Juda

477
00:21:12,000 --> 00:21:13,839
chopp you in the throat, but it's only two minutes.

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Two minutes a word from our sponsors. Don't go anywhere,

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Jerem Jordan on the flip in the Little Cougar Beat.

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You're listening to Cougar Sports one O three nine ninety

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eight three ESP

