1 00:00:03,319 --> 00:00:05,759 Speaker 1: Hi, I'm Benny Castell from Maples, Florida. 2 00:00:05,960 --> 00:00:06,360 Speaker 2: I play it. 3 00:00:06,480 --> 00:00:11,839 Speaker 1: Teresa Bay, Welcome to Golf Smarter. I'm Jeff Smith from Padoca, Kentucky. 4 00:00:11,919 --> 00:00:14,000 Speaker 2: I play at Rolling Hills Golf Course. 5 00:00:14,519 --> 00:00:17,399 Speaker 1: This is Golf Smarter number oney eleven. 6 00:00:17,800 --> 00:00:19,679 Speaker 3: I met a lot of golfers that are really fit, 7 00:00:19,879 --> 00:00:23,120 but they're not golf fit. They're strong, they can lift 8 00:00:23,160 --> 00:00:25,519 a lot of weight, they can run really far, but 9 00:00:26,000 --> 00:00:28,519 when you actually ask them to do a shoulder. 10 00:00:28,199 --> 00:00:31,000 Speaker 2: Turn, they're highly restricted to experience. 11 00:00:31,160 --> 00:00:35,039 Speaker 3: What real golf fitness can do to how you feel 12 00:00:35,359 --> 00:00:38,240 when you get to a golf course is really what 13 00:00:38,399 --> 00:00:41,640 will keep you doing this program for as long as 14 00:00:41,679 --> 00:00:44,439 you choose to. And so I would say, just try 15 00:00:44,439 --> 00:00:48,759 a five minute mobility workout. Try something that feels very doable. 16 00:00:48,920 --> 00:00:51,640 Don't over exert yourself. You don't have to. If you 17 00:00:51,679 --> 00:00:54,119 do a five minute workout for two weeks, you will 18 00:00:54,200 --> 00:00:56,920 feel completely different if you're coming at it from not 19 00:00:57,000 --> 00:00:59,600 having worked out at all. The bar has set so 20 00:00:59,679 --> 00:01:03,439 much lower for success than people are accustomed to believe it. 21 00:01:03,439 --> 00:01:06,120 Speaker 2: As we have these Instagram programs like sixty. 22 00:01:05,879 --> 00:01:08,040 Speaker 3: Days, You're going to look like this, and that's just 23 00:01:08,159 --> 00:01:11,280 setting people up for failure. That's not the way a 24 00:01:11,439 --> 00:01:15,079 professional athlete would approach their fitness if they were injured 25 00:01:15,079 --> 00:01:18,439 and they were coming back. They're not starting to kill themselves. 26 00:01:18,480 --> 00:01:22,359 They're starting to get themselves to move up incrementally through 27 00:01:22,400 --> 00:01:25,359 the process of getting fit by the start of the 28 00:01:25,400 --> 00:01:28,879 season or by the time that they're ready to get started. 29 00:01:29,159 --> 00:01:30,400 Speaker 2: We have this phrase where we. 30 00:01:30,400 --> 00:01:34,400 Speaker 3: Want people to adapt an athlete's mindset in their fitness. 31 00:01:34,719 --> 00:01:38,439 Athletes train smart, they just don't train hard, and we 32 00:01:38,519 --> 00:01:45,079 think we have a smart system. 33 00:01:45,200 --> 00:01:48,959 Speaker 4: Better fitness means better golf for your game. With the 34 00:01:49,040 --> 00:01:52,159 golfit app creator Richard Burrow, this. 35 00:01:52,519 --> 00:01:57,239 Speaker 3: Is Golf Smarter, sharing stories, tips and insights from great 36 00:01:57,319 --> 00:02:00,359 golf minds to help you lower your score and raise 37 00:02:00,439 --> 00:02:01,519 your golf IQ. 38 00:02:02,319 --> 00:02:06,879 Speaker 1: Here's your host, Fred Green. Welcome to Golf Smarter podcast. Richard. 39 00:02:07,280 --> 00:02:09,360 Speaker 4: Oh, Fred, great to talk to you and great to 40 00:02:09,400 --> 00:02:11,599 meet you. This is going to be fun. We had 41 00:02:11,599 --> 00:02:13,759 a short chat before we started recording. 42 00:02:14,560 --> 00:02:16,199 Speaker 1: Nothing that anybody's going to miss, but. 43 00:02:16,680 --> 00:02:20,039 Speaker 4: It's really great to hear about your story. And we 44 00:02:20,120 --> 00:02:25,000 come from similar geographic areas at the very least, but 45 00:02:25,719 --> 00:02:28,919 we both have the entrepreneurial spirit, which I'm really excited 46 00:02:28,919 --> 00:02:33,479 to talk to you about. And I've spent a lot 47 00:02:33,520 --> 00:02:41,560 of time on golf Smarter advocating fitness, mobility, flexibility, and 48 00:02:41,759 --> 00:02:47,199 that it really your body is really the most important 49 00:02:47,400 --> 00:02:51,800 tool in your bag. And you have found you've created 50 00:02:51,800 --> 00:02:55,319 something that can help all of us tell us about 51 00:02:55,360 --> 00:02:55,919 golf fit. 52 00:02:56,800 --> 00:02:57,479 Speaker 2: I appreciate that. 53 00:02:57,560 --> 00:03:01,000 Speaker 3: I couldn't agree more like, you know, your body's the 54 00:03:01,039 --> 00:03:05,039 most valuable and sometimes underutilized piece of equipment you have, 55 00:03:05,800 --> 00:03:08,479 and I agree with you. I don't think I've met 56 00:03:08,879 --> 00:03:11,159 many golfers or any golfers that I can think of, 57 00:03:11,719 --> 00:03:16,639 who wouldn't benefit from a focused golf fitness. 58 00:03:17,879 --> 00:03:18,159 Speaker 2: Plan. 59 00:03:19,400 --> 00:03:22,719 Speaker 3: So golf it was born from just a myriad of 60 00:03:22,759 --> 00:03:28,639 different influences, you know, a long term relationship with golf, 61 00:03:28,840 --> 00:03:33,560 with fitness, a frustration over why personal training was so 62 00:03:34,280 --> 00:03:38,479 expensive and sort of out of reach. A desire to 63 00:03:39,319 --> 00:03:44,240 democratize this knowledge that existed that was you know, was 64 00:03:44,280 --> 00:03:46,680 currently like you can find a very expensive, you know, 65 00:03:46,879 --> 00:03:50,800 coach or trainer or so forth. But the idea was 66 00:03:50,800 --> 00:03:53,919 always that what can we do to bring this knowledge 67 00:03:54,000 --> 00:03:58,080 this base And it went a lot further after we started, 68 00:03:58,159 --> 00:04:01,919 but to people, to all golfers everywhere since everybody could 69 00:04:01,960 --> 00:04:07,479 benefit from it. I sustained a pretty bad wrist injury 70 00:04:07,919 --> 00:04:11,199 about three years ago. I began to go to different 71 00:04:11,280 --> 00:04:15,080 facilities that were, you know, intended to help me, you know, 72 00:04:15,240 --> 00:04:18,759 get better. And whenever I would get better for a 73 00:04:18,759 --> 00:04:20,839 little while from laying off, I'd go back out to 74 00:04:20,879 --> 00:04:23,279 the golf course and I would reinjure it. And it 75 00:04:23,399 --> 00:04:25,839 just became this cycle. And of course you start thinking 76 00:04:25,839 --> 00:04:28,959 about surgery. You start thinking about all these not very 77 00:04:29,040 --> 00:04:33,759 attractive alternatives. And one day I was looking at some 78 00:04:34,000 --> 00:04:36,959 video of my swing and I noticed that, boy, my 79 00:04:37,079 --> 00:04:40,399 wrist was was early extending. And I had to keep 80 00:04:40,560 --> 00:04:43,959 doing that because I had really developed a lack of 81 00:04:44,040 --> 00:04:49,319 hip mobility that was drastically impeding my ability to move 82 00:04:49,839 --> 00:04:53,120 through my from my right side to my left side. 83 00:04:53,160 --> 00:04:55,839 And that was kind of a moment where I thought 84 00:04:55,879 --> 00:04:58,639 to myself, hmm, that might be the answer to my 85 00:04:58,639 --> 00:05:02,040 wrist injury. And as a turn out, it was. As 86 00:05:02,079 --> 00:05:05,000 I began to develop my hip mobility, I was able 87 00:05:05,040 --> 00:05:07,480 to clear my hips out of the way and therefore 88 00:05:07,800 --> 00:05:09,439 my hands could stay in front. 89 00:05:09,480 --> 00:05:14,680 Speaker 2: And that was that was really a moment for me. Golf. 90 00:05:14,759 --> 00:05:18,439 It was really it came and I was in a garage. 91 00:05:18,560 --> 00:05:22,839 Speaker 3: I was going through this identity crisis about having built 92 00:05:22,879 --> 00:05:24,959 one business and wanting to know what I wanted to 93 00:05:24,959 --> 00:05:28,040 do with the rest of my career. I had what 94 00:05:28,279 --> 00:05:31,399 my wife refers to as a Peloton moment, when I 95 00:05:31,439 --> 00:05:33,639 come up with a great idea that seldom, if ever 96 00:05:33,959 --> 00:05:34,839 goes any place. 97 00:05:35,920 --> 00:05:39,199 Speaker 2: But I was on the bike and I thought, come on, Richard, 98 00:05:39,240 --> 00:05:40,399 think about this. What do you want to do? 99 00:05:40,480 --> 00:05:42,279 Speaker 3: And I said, I want to I want to do 100 00:05:42,360 --> 00:05:44,680 something with golf and I wanted to do something with fitness. 101 00:05:44,720 --> 00:05:47,560 And I put those two words together golf fit, and 102 00:05:47,759 --> 00:05:51,319 that was really the beginning of this entire venture. 103 00:05:51,959 --> 00:05:53,720 Speaker 2: I had a pretty clear idea of what I wanted 104 00:05:53,720 --> 00:05:53,959 to do. 105 00:05:54,040 --> 00:05:58,439 Speaker 3: I wanted to create this amazing golf fitness content. Unlike 106 00:05:58,560 --> 00:06:01,959 what's currently of aailable, which is a lot of workouts 107 00:06:02,040 --> 00:06:05,000 that here's a list of ten exercises to do right, 108 00:06:05,519 --> 00:06:08,560 or here's do these ex reps. In this I wanted 109 00:06:08,600 --> 00:06:15,720 to create really high quality, highly produced, quality workouts, similar 110 00:06:15,759 --> 00:06:19,920 to like a Peloton or an Apple, but specifically for golfers. 111 00:06:20,480 --> 00:06:24,720 So we went into that business of creating this content, 112 00:06:24,800 --> 00:06:27,279 and we went through several shoots. We made a bunch 113 00:06:27,319 --> 00:06:31,800 of mistakes. We finally developed what we think are eighty 114 00:06:31,879 --> 00:06:38,920 of the best full length workouts that golfers could select from. 115 00:06:37,720 --> 00:06:39,879 Speaker 2: And so we published those. 116 00:06:40,399 --> 00:06:43,199 Speaker 3: But then I realized we needed to go deeper because 117 00:06:43,639 --> 00:06:47,199 finding a big catalog of workouts is not necessarily that 118 00:06:47,360 --> 00:06:50,000 helpful to people. What they really need to know is 119 00:06:50,360 --> 00:06:53,879 what specifically should I do for my game? So then 120 00:06:53,959 --> 00:06:59,000 we begin and began on the personalization trajectory of how 121 00:06:59,040 --> 00:07:01,680 can we interact with a golfer the way that somebody 122 00:07:01,720 --> 00:07:05,360 would interact with a personal trainer. What are you feeling 123 00:07:05,439 --> 00:07:08,040 like this week? What issues are you dealing with, how 124 00:07:08,120 --> 00:07:12,000 are you how is your motivation? And things of that nature. 125 00:07:12,639 --> 00:07:15,360 And so now that we're able to gather that information, 126 00:07:15,759 --> 00:07:21,439 we're now able to produce a personalized workout for golfers 127 00:07:21,519 --> 00:07:25,519 each week, so that it's based on your schedule, your 128 00:07:25,519 --> 00:07:28,879 golf history, your fitness history, your relationship with fitness. 129 00:07:29,600 --> 00:07:32,839 Speaker 2: And that's sort of what I thought it was. 130 00:07:33,439 --> 00:07:36,759 Speaker 3: It was going to get, you know, the most traction, 131 00:07:36,959 --> 00:07:39,439 and then we then I discovered something that was even 132 00:07:39,439 --> 00:07:41,639 more interesting to me than all that, and that is 133 00:07:42,160 --> 00:07:45,319 why is there an industry that accepts this seventy percent 134 00:07:45,439 --> 00:07:49,560 failure rate, i e. The fitness industry. What is this 135 00:07:49,720 --> 00:07:52,959 failure rate all about? Why are people? Why are so 136 00:07:53,079 --> 00:07:55,759 many people starting with the intention of getting in better 137 00:07:55,800 --> 00:07:59,639 shape and then stop it even though they know how 138 00:07:59,639 --> 00:08:02,920 important and it is that they do it. So that's 139 00:08:03,000 --> 00:08:08,160 taking me down? Is this path of just remarkable exploration 140 00:08:08,399 --> 00:08:12,480 into behavioral science. And I'm now working with one of 141 00:08:12,480 --> 00:08:16,680 the top fitness behavioral scientists, woman by the name of 142 00:08:17,439 --> 00:08:20,319 Michelle Seeger. She wrote a great book called No Sweat. 143 00:08:20,680 --> 00:08:23,120 And what she's done is she spent her life understanding 144 00:08:23,199 --> 00:08:27,560 why some people succeed and others don't when they embark 145 00:08:27,600 --> 00:08:30,920 on a fitness program. And what we've been able to 146 00:08:30,920 --> 00:08:33,240 do now is start to build that in to the 147 00:08:34,159 --> 00:08:38,720 golf fit ethos, Like we are all about trying to 148 00:08:38,840 --> 00:08:43,440 understand how to keep people from falling off because it's unnecessary, 149 00:08:43,919 --> 00:08:46,120 you don't need to. It has a lot to do 150 00:08:46,240 --> 00:08:50,799 with changing people's belief systems around fitness. They're incorrect. They've 151 00:08:50,799 --> 00:08:54,480 been built by people that are in the business of 152 00:08:54,519 --> 00:08:58,279 getting you to sign up on January one and hopefully 153 00:08:58,320 --> 00:09:02,440 not come to the gym ever again. Like that's that's 154 00:09:02,480 --> 00:09:05,879 the model, and it's to me it's it's not a 155 00:09:05,960 --> 00:09:08,279 it's not a model that I would ever believe in. 156 00:09:08,480 --> 00:09:11,440 I want our subscribers doing the workouts. I want to 157 00:09:11,519 --> 00:09:14,600 keep them doing the workouts. And that's that's the business. 158 00:09:14,639 --> 00:09:18,200 So you know, so we've kind of taken this trajectory 159 00:09:18,240 --> 00:09:21,879 of first it was content, now it's personalization. 160 00:09:22,279 --> 00:09:24,919 Speaker 2: And really the the underlying. 161 00:09:24,480 --> 00:09:27,440 Speaker 3: Is how do we get people to keep exercising and 162 00:09:27,480 --> 00:09:31,799 continue to exercise for their for their lifetime and golf. 163 00:09:31,840 --> 00:09:33,840 Getting better at golf, as you know, as a as 164 00:09:33,879 --> 00:09:38,120 an avoca is probably the most motivating thing we can do, 165 00:09:38,799 --> 00:09:43,080 but there needs to be more goal. Yeah, yeah, I mean, 166 00:09:43,159 --> 00:09:46,240 it will make you better at golf. There's absolutely no doubt. 167 00:09:46,440 --> 00:09:49,440 All the studies show that fitness will make you better 168 00:09:49,480 --> 00:09:52,240 at golf. Just look at Maury McElroy to know what 169 00:09:52,639 --> 00:09:56,159 supreme fitness looks like on the seventy third hole. When 170 00:09:56,200 --> 00:10:00,960 you've just walked Augusta for four days, five days and 171 00:10:01,000 --> 00:10:03,120 you can still execute at the level that he is. 172 00:10:03,240 --> 00:10:07,480 That is that is the epitome of golf fitness. And 173 00:10:08,600 --> 00:10:12,799 so so that's that's the story of Golf Fit and 174 00:10:12,799 --> 00:10:16,279 and that's what we've been pursuing for the last uh 175 00:10:16,360 --> 00:10:18,320 you know, period of time to get. 176 00:10:18,159 --> 00:10:26,200 Speaker 2: Us to where we are now, and where were you before. 177 00:10:26,639 --> 00:10:29,799 Speaker 4: I'm curious because it seems like this is a your 178 00:10:29,799 --> 00:10:33,600 your peloton moment, This is your idea that came later 179 00:10:33,960 --> 00:10:35,480 in life, so you had. 180 00:10:35,360 --> 00:10:38,080 Speaker 2: To it had been brewing for these things. 181 00:10:38,720 --> 00:10:41,559 Speaker 3: Yeah, it had been brewing for for for years, this 182 00:10:41,679 --> 00:10:45,879 idea of what could be done around fitness. But I 183 00:10:45,919 --> 00:10:50,879 started a flooring company in California a number of years 184 00:10:50,960 --> 00:10:55,559 ago and have had you know, a fair amount of 185 00:10:55,600 --> 00:10:59,679 success in it and learned, you know, that was kind 186 00:10:59,679 --> 00:11:03,919 of my like entrepreneurial you know, teeth cutting, where I 187 00:11:04,039 --> 00:11:07,519 learned that there were ways to be successful and there 188 00:11:07,600 --> 00:11:09,240 were ways to not be successful. 189 00:11:09,360 --> 00:11:11,200 Speaker 2: And and I figured out. 190 00:11:11,320 --> 00:11:13,840 Speaker 1: What do you mean by's a flooring company? 191 00:11:14,000 --> 00:11:14,200 Speaker 2: Is this? 192 00:11:14,320 --> 00:11:20,919 Speaker 3: Rechail is the largest supplier of flooring to people that 193 00:11:21,000 --> 00:11:24,600 own apartments. And I've worked with all of the major 194 00:11:24,679 --> 00:11:30,279 property management companies throughout California and we've built that into 195 00:11:30,360 --> 00:11:35,759 a fairly sizable organization with over one hundred and fifty 196 00:11:36,200 --> 00:11:39,559 installers that work for us on a daily basis, and 197 00:11:39,559 --> 00:11:42,039 and uh, you know, we do that and and I 198 00:11:42,120 --> 00:11:45,360 love it. It's been a it's been a tremendous experience 199 00:11:45,440 --> 00:11:48,639 to grow a business from the ground up and to 200 00:11:48,679 --> 00:11:51,919 deal with you know, running to the mailbox to see 201 00:11:51,919 --> 00:11:54,919 if we got checks in, to cover to cover payroll, 202 00:11:55,039 --> 00:11:57,679 and you know, learning all of the things that that 203 00:11:57,759 --> 00:11:58,559 you've got to learn. 204 00:11:58,639 --> 00:12:00,279 Speaker 2: I mean, one of the things I realize. 205 00:12:00,399 --> 00:12:02,840 Speaker 3: Is that I think a lot of people when they're 206 00:12:02,840 --> 00:12:06,399 going into a business don't accept the reality that there's 207 00:12:06,559 --> 00:12:09,519 no way that they're going to know everything. They think 208 00:12:09,600 --> 00:12:13,279 they can know everything, But part of growing a business 209 00:12:13,360 --> 00:12:17,080 or building a business is really learning how not to 210 00:12:17,120 --> 00:12:21,000 do it along the way. And absolutely and the quicker 211 00:12:21,120 --> 00:12:24,879 people are to react to that and to implement the 212 00:12:25,000 --> 00:12:29,279 changes that will prevent that from happening again, in my mind. 213 00:12:29,120 --> 00:12:31,240 Speaker 2: Not just increases the likelihood of success. 214 00:12:31,320 --> 00:12:34,200 Speaker 3: And frankly, you know, when I stepped into this business, 215 00:12:34,440 --> 00:12:37,759 I didn't know production design, I didn't I mean production, 216 00:12:37,960 --> 00:12:40,360 I didn't know digital marketing. I didn't know a lot 217 00:12:40,360 --> 00:12:42,919 of the things about this. And people would, you know, 218 00:12:43,000 --> 00:12:47,399 often say you know what's driving you? And honestly, the 219 00:12:47,519 --> 00:12:53,879 drive here is because I see the fundamental existential crisis 220 00:12:53,919 --> 00:12:58,080 that this country's facing with obesity and people not committing 221 00:12:58,120 --> 00:13:01,080 to working out and not stay working out, and I 222 00:13:01,120 --> 00:13:05,559 ask myself why, and I feel it's unnecessary. I feel 223 00:13:05,639 --> 00:13:12,080 like people can develop a mindset that keeps them engaged 224 00:13:12,200 --> 00:13:15,799 and they'll live healthier lives. They'll play better golf, they'll 225 00:13:15,799 --> 00:13:20,679 have more experiences with grandchildren, and and you know, they'll 226 00:13:20,799 --> 00:13:23,840 achieve more in their d one career, They'll achieve more 227 00:13:24,320 --> 00:13:27,679 in whatever they do. They'll you know, to me, fitness 228 00:13:27,759 --> 00:13:32,519 is one of those keys to living a healthy and 229 00:13:32,679 --> 00:13:36,039 successful life. So if we can do it by golf, 230 00:13:36,200 --> 00:13:39,120 then that, to me is the perfect way to do it. 231 00:13:39,480 --> 00:13:42,000 My love for golf is as deep as as you 232 00:13:42,039 --> 00:13:45,759 know anybody's that there is, and so that kind of 233 00:13:45,960 --> 00:13:50,840 was the trajectory of bringing me to be in this business. 234 00:13:50,840 --> 00:13:52,480 Speaker 1: Now, how's your game? 235 00:13:54,200 --> 00:13:56,519 Speaker 2: My game has never been better. I can honestly tell 236 00:13:56,559 --> 00:13:58,919 you that because of the fitness that I've been doing 237 00:13:58,960 --> 00:14:01,000 over the last couple of years. I have a really 238 00:14:01,039 --> 00:14:04,200 dear friend of mine, a guy that I jokingly say 239 00:14:04,279 --> 00:14:08,200 I started golfit for because I watched him kind of 240 00:14:08,320 --> 00:14:11,720 age and he was to me, he's aging out of 241 00:14:11,720 --> 00:14:14,320 the game prematurely. He's not out of the game, but 242 00:14:14,759 --> 00:14:17,440 he's not He's not as limber, he's not as flexible. 243 00:14:17,480 --> 00:14:20,080 He's not and so far. And so he and I 244 00:14:20,200 --> 00:14:22,000 were playing on Saturday and. 245 00:14:22,600 --> 00:14:26,639 Speaker 3: I hit a particularly get shot at It was number 246 00:14:26,639 --> 00:14:30,519 six at Riviera and pin was back left and and 247 00:14:30,720 --> 00:14:32,120 you know, so you kind of had to get it 248 00:14:32,200 --> 00:14:34,480 up there, and I hit it off the back hill 249 00:14:34,480 --> 00:14:36,480 and it kind of rolled back off the hill and 250 00:14:36,600 --> 00:14:38,759 landed like three feet away. And he looks at me, 251 00:14:38,799 --> 00:14:41,799 he goes, I don't understand something. Everybody else that I 252 00:14:41,919 --> 00:14:45,879 know is getting worse as they get older. You're getting better. 253 00:14:46,480 --> 00:14:50,039 And I was like, I don't know how to say 254 00:14:50,080 --> 00:14:54,159 this anymore clearly, Jeff. It's it's it's just the fitness. 255 00:14:54,519 --> 00:14:57,759 It's being able to move my body in ways that 256 00:14:57,960 --> 00:15:02,799 I haven't been able to before, and to have the strength, 257 00:15:03,200 --> 00:15:08,120 the rotational power, the mobility, the core. Those things are 258 00:15:08,159 --> 00:15:11,679 all allowing me to ay practice more. That's a big 259 00:15:11,720 --> 00:15:14,120 piece of it, right, Like if you don't feel well, 260 00:15:14,279 --> 00:15:16,639 you can't practice. If you can't practice, it's. 261 00:15:16,519 --> 00:15:19,320 Speaker 2: Really hard to be good at this, at this game. Right. 262 00:15:19,360 --> 00:15:22,559 Speaker 3: So I'm able to hit you know, balls, you know, 263 00:15:23,360 --> 00:15:26,000 pretty decently on the range for a period of time. 264 00:15:26,399 --> 00:15:29,679 I feel strong on the back nine as I do 265 00:15:29,799 --> 00:15:34,799 on the front nine. Because my endurance is there. I 266 00:15:34,840 --> 00:15:38,039 have opened up my hips like like we talked about, 267 00:15:38,559 --> 00:15:43,360 and by opening up my hips, I'm getting more clubhead speed, 268 00:15:43,399 --> 00:15:45,480 so I'm hitting the ball further than I've ever hit it. 269 00:15:46,279 --> 00:15:48,120 Speaker 2: So my game is pretty good. 270 00:15:48,919 --> 00:15:53,559 Speaker 1: That's awesome. Come on you index these days. 271 00:15:53,279 --> 00:15:56,399 Speaker 2: It's somewhere around like three to two or something. 272 00:15:56,759 --> 00:16:02,879 Speaker 1: Wow at Rivieria. Yeah, yeah, nice, you play a lot? Well, 273 00:16:02,919 --> 00:16:04,799 isn't that interesting? How you know? 274 00:16:04,919 --> 00:16:08,879 Speaker 4: People like they want more obviously they want more distance, 275 00:16:08,919 --> 00:16:11,519 they want more accuracy, blah blah blah blah blah, but 276 00:16:11,960 --> 00:16:14,039 they're not doing anything with their body to make it 277 00:16:14,080 --> 00:16:17,879 work out. And really, you know, if you want more distance, 278 00:16:18,240 --> 00:16:20,279 it's not going to be a ball, it's not going 279 00:16:20,360 --> 00:16:23,159 to be a club. Sure that could work, you know, 280 00:16:23,879 --> 00:16:27,200 on a couple of yards here and there, but until 281 00:16:27,240 --> 00:16:31,759 your body is in supreme golf shape, none of those 282 00:16:31,799 --> 00:16:35,279 things are going to work. I think it's we're being 283 00:16:35,519 --> 00:16:37,679 sometimes we're being sold a bill of goods. As far 284 00:16:37,759 --> 00:16:42,840 as you know what we're listening on advertising from from 285 00:16:42,879 --> 00:16:47,559 the major manufacturers who don't care about you that much. 286 00:16:47,639 --> 00:16:50,600 They care about their bottom line, as they should, but 287 00:16:50,639 --> 00:16:55,639 there's they're telling us things that aren't necessarily go to 288 00:16:55,679 --> 00:16:59,399 help as much as they blame. I hate to say this, 289 00:17:00,279 --> 00:17:03,000 I see friends rapidly, but I can imagine. 290 00:17:03,080 --> 00:17:08,359 Speaker 3: So we'll tread nightly around this subject. But you know, I, 291 00:17:08,519 --> 00:17:10,559 for a long time I used to say like, I've 292 00:17:10,599 --> 00:17:14,200 never seen a golferget better from new equipment. I've just 293 00:17:14,240 --> 00:17:16,519 never seen it happen like a new putter in the bag, 294 00:17:16,599 --> 00:17:18,799 a new driver in the back, because it's still the 295 00:17:18,839 --> 00:17:22,839 same person on the other end swinging the club. I 296 00:17:22,880 --> 00:17:27,240 have definitely seen people get better as they've improved their fitness, 297 00:17:27,480 --> 00:17:32,160 as they've improved their ability to move and to as 298 00:17:32,200 --> 00:17:35,720 they build strength, as they you know, are able to 299 00:17:35,799 --> 00:17:39,559 generate more speed. You know, I walk up it down 300 00:17:39,559 --> 00:17:42,039 a driving range these days, and I don't really look 301 00:17:42,039 --> 00:17:42,759 at the swing. 302 00:17:42,880 --> 00:17:45,160 Speaker 2: I look at the body of the person. 303 00:17:44,960 --> 00:17:47,759 Speaker 3: Swinging the club, and I think too much, Oh my god, 304 00:17:48,519 --> 00:17:51,519 if you could just if you could just do this. 305 00:17:51,920 --> 00:17:54,920 And here's the interesting thing that I've discovered, and we 306 00:17:55,079 --> 00:18:00,480 talked about this a little bit. It's really about adjusting 307 00:18:00,640 --> 00:18:05,039 people's expectations from what they want fitness to be versus 308 00:18:05,079 --> 00:18:08,079 what it really is. And if you think about it 309 00:18:08,119 --> 00:18:11,359 as why so many people quit it's because they go 310 00:18:11,440 --> 00:18:15,519 in with this unrealistic expectation, this horrible phrase, no pain, 311 00:18:15,640 --> 00:18:19,039 no gain, and they come crashing down and they stop. 312 00:18:19,200 --> 00:18:22,000 Speaker 2: It's like they're set up for failure. 313 00:18:23,079 --> 00:18:25,920 Speaker 3: And what I would say to people, a lot of 314 00:18:25,920 --> 00:18:28,519 people who are just starting out in any kind of 315 00:18:28,599 --> 00:18:32,160 fitness program, give me thirty days of five minutes of 316 00:18:32,200 --> 00:18:33,640 mobility and that's it. 317 00:18:34,519 --> 00:18:35,079 Speaker 2: Just do that. 318 00:18:35,400 --> 00:18:37,839 Speaker 3: And if you can't do all thirty days, do fifteen 319 00:18:37,920 --> 00:18:43,480 of them. But understand that that is success. That is 320 00:18:43,640 --> 00:18:47,720 you meeting yourself where you are. Our program is designed 321 00:18:47,759 --> 00:18:50,880 to meet you where you are and to build from there. 322 00:18:51,640 --> 00:18:58,279 And if you keep those two lines, reality and expectations 323 00:18:58,839 --> 00:19:03,279 closer in line, you are building the trajectory for long 324 00:19:03,359 --> 00:19:07,279 term success. It's when they become very divergent that I 325 00:19:07,359 --> 00:19:13,200 see people are quitting. They're getting frustrated. So everything we're 326 00:19:13,240 --> 00:19:18,160 doing about golfit is designed to bring people into a 327 00:19:18,319 --> 00:19:22,079 connection with Hey, this is what success looks like. It 328 00:19:22,200 --> 00:19:24,240 means if I do it three days a week. But 329 00:19:24,319 --> 00:19:27,160 let's say, for example, we give you a personalized workout 330 00:19:27,160 --> 00:19:31,160 and on Wednesday you've got to do a forty minute 331 00:19:31,240 --> 00:19:34,519 rotational power because you're a level three stud and that's 332 00:19:34,519 --> 00:19:37,319 what we gave you. But let's say that day you 333 00:19:37,400 --> 00:19:40,880 had something come up with, your kids, got a terrible 334 00:19:40,960 --> 00:19:44,160 night's sleep, your boss, you know, yelled at you about 335 00:19:44,160 --> 00:19:48,079 something that wasn't your fault. And we know the science 336 00:19:48,119 --> 00:19:51,839 tells us that your energy is going to be completely 337 00:19:51,880 --> 00:19:54,279 different than what it might feel like on a day 338 00:19:54,319 --> 00:19:57,799 when those things didn't happen. So what we're trying to 339 00:19:57,799 --> 00:20:02,200 get people to understand is it's not a failure that 340 00:20:02,240 --> 00:20:05,559 you don't do that forty minute workout. It's a success 341 00:20:05,839 --> 00:20:09,000 if you take a five minute walk, right, if you 342 00:20:09,319 --> 00:20:11,039 just keep moving your body. 343 00:20:11,160 --> 00:20:13,079 Speaker 2: It's really all about movement, right. 344 00:20:13,119 --> 00:20:15,319 Speaker 3: We're all we're all in this race to you know, 345 00:20:15,519 --> 00:20:18,200 stave off atrophy and in the end it wins. But 346 00:20:18,480 --> 00:20:21,079 for the for as long as we can or we 347 00:20:21,119 --> 00:20:22,759 want our bodies to be moving as. 348 00:20:22,720 --> 00:20:23,559 Speaker 2: Much as possible. 349 00:20:24,400 --> 00:20:27,160 Speaker 3: So what I love about what we're doing and what 350 00:20:27,200 --> 00:20:29,680 some of the people that are helping us do is 351 00:20:29,720 --> 00:20:34,279 we're really understanding how do we how do we help 352 00:20:34,359 --> 00:20:39,400 people to succeed in their fitness goals, And by doing that, 353 00:20:40,200 --> 00:20:45,720 we can build a way in which people feel supported 354 00:20:46,200 --> 00:20:49,119 where right now they don't. And so we're building community. 355 00:20:49,160 --> 00:20:53,039 We're building a way for people to feel like they're involved. 356 00:20:53,039 --> 00:20:55,640 And you know, we talked at some point about how 357 00:20:55,680 --> 00:21:01,720 golf is this amazing community based event which we see 358 00:21:01,759 --> 00:21:04,880 fewer and fewer of in our lives, where people get together, 359 00:21:05,000 --> 00:21:07,640 they're part of a team, they're part of a club. 360 00:21:07,680 --> 00:21:11,119 We talked about Eric Lang and random golf club, which 361 00:21:11,160 --> 00:21:13,759 is not a club. It's just a bunch of people 362 00:21:13,839 --> 00:21:18,440 who have a shared interest over a particular topic. Is that, 363 00:21:18,480 --> 00:21:20,039 in my mind, is just one of the beauties of 364 00:21:20,039 --> 00:21:23,319 golf is that you can pull that many people over 365 00:21:23,400 --> 00:21:28,759 a very positive activity. Right, It's go outside, it's being nature, 366 00:21:28,920 --> 00:21:33,000 it's play, it's laugh it's compete, it's all these things 367 00:21:33,000 --> 00:21:36,039 that in life are just good things to have in 368 00:21:36,079 --> 00:21:36,599 your life. 369 00:21:42,680 --> 00:21:46,000 Speaker 4: This conversation looking at you, talking to my senses. You 370 00:21:46,039 --> 00:21:49,200 don't use golf carts when you're playing golf. You are 371 00:21:49,240 --> 00:21:51,200 a walking, a walking golfer. 372 00:21:52,680 --> 00:21:55,240 Speaker 3: There's another thing I feel better about than carrying my 373 00:21:55,319 --> 00:21:58,200 own bag at sixty three for eighteen holes. 374 00:21:58,240 --> 00:22:02,119 Speaker 4: That you carry your bag too, Yeah, my back wouldn't 375 00:22:02,119 --> 00:22:06,000 allow that for eighteen holes. Yeah. Northern California we have 376 00:22:06,079 --> 00:22:10,759 a lot of up and down right, and just yeah, 377 00:22:11,000 --> 00:22:11,480 my back. 378 00:22:11,359 --> 00:22:12,240 Speaker 1: Would not allow that. 379 00:22:12,359 --> 00:22:13,119 Speaker 2: It's one of the great. 380 00:22:14,599 --> 00:22:17,400 Speaker 3: It's one of the great walking walking courses, and I'll 381 00:22:17,400 --> 00:22:19,640 admit there are times where somebody cares it for me. 382 00:22:19,960 --> 00:22:23,359 I'm not gonna lie, but I love to walk the course. 383 00:22:23,960 --> 00:22:24,359 Speaker 1: Yeah. 384 00:22:24,440 --> 00:22:27,279 Speaker 4: I love walking golf because, you know, like when I'm 385 00:22:27,279 --> 00:22:29,839 in a golf cart, it feels like I hit the ball, 386 00:22:29,880 --> 00:22:31,119 I go to the ball, I hit the ball, I 387 00:22:31,160 --> 00:22:33,880 go to the ball, and I can't remember anything about 388 00:22:33,880 --> 00:22:37,000 the golf course. Yeah, unless I've taken a couple of pictures. 389 00:22:37,079 --> 00:22:41,359 It's like, yeah, I kind of remember. But I played 390 00:22:41,400 --> 00:22:44,079 with the guy recently. He says, I remember every single 391 00:22:44,079 --> 00:22:47,279 golf shot I've ever taken. And I said, and he 392 00:22:47,359 --> 00:22:49,119 looks at me. He goes, and I remember, and I 393 00:22:49,200 --> 00:22:51,039 remember every shot you took in this round. 394 00:22:51,079 --> 00:22:53,720 Speaker 1: I'm like, I don't, how do you do that? 395 00:22:54,119 --> 00:22:55,480 Speaker 2: And we kind of can't do that. 396 00:22:56,240 --> 00:22:58,519 Speaker 4: No, but I kind of figured out if you've played 397 00:22:58,519 --> 00:23:01,400 a course a number of times, then it's easier to 398 00:23:01,400 --> 00:23:04,119 remember your golf shots. If you're playing course for a 399 00:23:04,160 --> 00:23:07,960 first time, it's like, no, idea, Okay, can you remember 400 00:23:07,960 --> 00:23:09,960 your golf shots on every round? 401 00:23:10,720 --> 00:23:10,920 Speaker 2: You know. 402 00:23:10,960 --> 00:23:13,079 Speaker 3: One of the things I love to do is remember 403 00:23:13,119 --> 00:23:15,799 the one from yesterday, and I'll go through it in 404 00:23:15,839 --> 00:23:24,359 my mind oftentimes like I just trying to go yeah, yeah, right, 405 00:23:24,400 --> 00:23:25,720 and I'm like, you know what I do? 406 00:23:25,799 --> 00:23:28,440 Speaker 2: What was my tendency? What do I need to work 407 00:23:28,480 --> 00:23:29,519 on that sort of thing. 408 00:23:30,440 --> 00:23:34,359 Speaker 3: I'm not overly statistical about looking at my golf game, 409 00:23:34,480 --> 00:23:39,759 I'm not. I am excited though, because over the next 410 00:23:39,799 --> 00:23:46,079 several months, we've got conversations with people that the wearables company, 411 00:23:46,160 --> 00:23:48,480 Garmen and some of the other companies to see if 412 00:23:48,519 --> 00:23:53,039 we can start extracting data from people's wearables to even 413 00:23:53,119 --> 00:23:58,440 more better refine their they're programming for them. We're also 414 00:23:58,599 --> 00:24:00,920 building the same type of thing a video. If we 415 00:24:00,960 --> 00:24:05,000 can see somebody swing on video, we could we could 416 00:24:05,160 --> 00:24:08,519 analyze it and provide workouts based on that as well. 417 00:24:08,599 --> 00:24:12,279 Speaker 2: But yeah, I think walking in a golf course is 418 00:24:12,319 --> 00:24:13,000 a great pleasure. 419 00:24:13,960 --> 00:24:17,799 Speaker 4: Yeah, let's talk about more about your your app. 420 00:24:18,240 --> 00:24:20,279 Speaker 1: It's an app, right, Golf, It is an app. 421 00:24:21,319 --> 00:24:23,480 Speaker 3: Golf it is a is a we'd call it a 422 00:24:24,200 --> 00:24:29,359 platform sitting. The platform that you can do either you know, uh, 423 00:24:29,680 --> 00:24:32,519 directly on the on your browser or through the app. 424 00:24:33,160 --> 00:24:34,839 Speaker 2: Both have the same functionality. 425 00:24:35,519 --> 00:24:42,359 Speaker 4: Okay, okay, and let's break down some of the programs 426 00:24:42,400 --> 00:24:47,960 that you you offer. Is it like, are the workouts 427 00:24:48,359 --> 00:24:53,279 like uh a series an ongoing series of programs that 428 00:24:53,359 --> 00:24:55,599 you can follow from day to day to day or 429 00:24:55,680 --> 00:24:57,880 is it you like, find one that you like and 430 00:24:58,039 --> 00:25:01,519 just do it every day? How does it work from 431 00:25:01,759 --> 00:25:05,960 the consumer standpoint as far as our daily workouts if 432 00:25:06,000 --> 00:25:06,359 we can? 433 00:25:06,480 --> 00:25:09,359 Speaker 2: Yeah, So for the get there for the when when 434 00:25:09,400 --> 00:25:10,240 you go to the. 435 00:25:10,240 --> 00:25:12,680 Speaker 3: Website, you're going to be asked to if you want 436 00:25:12,720 --> 00:25:16,640 to get your first week's workout, and you'll you'll go 437 00:25:16,720 --> 00:25:20,799 and you'll answer several questions for us, and those questions 438 00:25:20,839 --> 00:25:26,519 will allow us to generate a personalized workout for you. So, Fred, 439 00:25:26,559 --> 00:25:29,440 you want to work on a slice that you have, 440 00:25:29,640 --> 00:25:32,079 or you want to gain more distance, you do your 441 00:25:32,119 --> 00:25:35,680 workout your We've sort of judged that you're somewhere around 442 00:25:35,680 --> 00:25:39,160 the level two out of one, two and three. So 443 00:25:39,279 --> 00:25:42,920 here's five. Here's a total of five workouts, three that 444 00:25:42,960 --> 00:25:46,799 we suggest you do for sure, and then two that 445 00:25:46,880 --> 00:25:49,599 we're going to call optional. So if you want to 446 00:25:49,640 --> 00:25:52,200 add them in or you want to substitute them because 447 00:25:52,240 --> 00:25:55,240 you're not feeling up to doing the levels that we 448 00:25:55,400 --> 00:25:58,680 gave you, then you do that. So as you're doing those, 449 00:25:58,759 --> 00:26:01,480 we're going to be sort of monitoring behind the scenes 450 00:26:01,599 --> 00:26:05,279 in terms of how well you're doing, if you're getting 451 00:26:05,319 --> 00:26:08,839 through them all the way, and all an attempt to 452 00:26:08,880 --> 00:26:12,640 gather data so that when we send you an email 453 00:26:12,680 --> 00:26:14,599 at the end of the week saying we want to 454 00:26:14,680 --> 00:26:17,160 check in and see how you did. We noticed that 455 00:26:17,200 --> 00:26:19,680 there were some workouts that you seem to really like, 456 00:26:19,759 --> 00:26:23,279 others that that you didn't like so much. Give us 457 00:26:23,279 --> 00:26:26,359 some feedback on those, will refine it, and then we'll 458 00:26:26,400 --> 00:26:29,799 send you your new out workouts for the following week. 459 00:26:30,240 --> 00:26:33,799 And so that will just be a perpetual process in 460 00:26:33,839 --> 00:26:39,480 which you will continue to get, you know, workouts that 461 00:26:39,519 --> 00:26:42,960 are really geared to what you want to accomplish in 462 00:26:43,000 --> 00:26:46,640 your golf game. Everybody's got a different body, everybody's got 463 00:26:46,640 --> 00:26:50,559 different goals, everybody's got a different swing. So there shouldn't 464 00:26:50,599 --> 00:26:53,799 be no such thing as like a generic golf workout. 465 00:26:53,839 --> 00:26:56,119 It's just it's you know, what I should be doing 466 00:26:56,160 --> 00:26:58,240 and what you should be doing, and what my twenty 467 00:26:58,240 --> 00:27:01,519 seven year old son, who had also be a co 468 00:27:01,599 --> 00:27:04,599 founder of golf Fit is doing. 469 00:27:04,640 --> 00:27:07,960 Speaker 2: Our two different are all different. 470 00:27:08,519 --> 00:27:12,440 Speaker 3: So where we think Golfit is really unique is that 471 00:27:12,599 --> 00:27:17,519 we have now been able to harness the ability to 472 00:27:17,559 --> 00:27:21,200 make each workout feel as though it is a personalized 473 00:27:21,240 --> 00:27:24,960 trainer that is looking at you, your swing, your body, 474 00:27:25,240 --> 00:27:28,519 getting feedback from you, and giving you the workout that 475 00:27:28,680 --> 00:27:29,920 will be most beneficial. 476 00:27:31,039 --> 00:27:31,680 Speaker 1: That's awesome. 477 00:27:32,079 --> 00:27:35,200 Speaker 4: I've for years I've been doing programs on a daily 478 00:27:35,400 --> 00:27:39,160 trying to do a daily basis of you know, fifteen 479 00:27:39,200 --> 00:27:42,680 to twenty minutes each morning at the very least. And 480 00:27:42,720 --> 00:27:45,640 then now that I've had physical therapy going for the 481 00:27:45,720 --> 00:27:48,000 last year and a half, I had that before I 482 00:27:48,079 --> 00:27:51,119 start my program on my app and. 483 00:27:51,079 --> 00:27:52,960 Speaker 1: The various apps, even if they have. 484 00:27:53,119 --> 00:27:59,240 Speaker 4: The name golf where golfers in it, I found that 485 00:27:59,279 --> 00:28:01,799 what ends up happening is they just become this basic, 486 00:28:03,079 --> 00:28:08,599 low level yoga program and I'm like, okay, wait a minute, 487 00:28:08,720 --> 00:28:11,599 is this what I've been trying to get to from 488 00:28:11,640 --> 00:28:15,720 the start. And I have to say that in just 489 00:28:15,799 --> 00:28:19,279 a few weeks that I've tried golf Fit, It's like, Oh, 490 00:28:19,359 --> 00:28:22,880 they really are talking to golfers. They really are addressing 491 00:28:22,920 --> 00:28:26,119 things that I've been struggling with and haven't been helped. 492 00:28:28,039 --> 00:28:32,920 And you've had oh yeah, no, high praise on that, 493 00:28:33,519 --> 00:28:36,000 but I also have noticed that you don't have just 494 00:28:36,440 --> 00:28:42,640 a trainer there. I've now been through multiple trainers who 495 00:28:42,720 --> 00:28:45,559 are all very good, and again they all seem to 496 00:28:45,640 --> 00:28:47,079 be golfers, so they get it. 497 00:28:48,559 --> 00:28:51,039 Speaker 2: Yeah, that's great feedback. I couldn't be happier. 498 00:28:51,079 --> 00:28:56,119 Speaker 3: That was a very important thing throughout all the programming 499 00:28:56,359 --> 00:28:58,440 was you know, what's the through line to golf? 500 00:28:58,480 --> 00:28:59,920 Speaker 2: What's the through line to golf? 501 00:29:00,440 --> 00:29:05,480 Speaker 3: And I agree, And why I love doing the workouts 502 00:29:05,880 --> 00:29:09,400 is because when I do them, when I go to 503 00:29:09,440 --> 00:29:14,680 the golf course, it's those particular exercises that increase my 504 00:29:14,759 --> 00:29:18,599 confidence as I'm you know, getting a little bit tired 505 00:29:18,640 --> 00:29:20,799 on a golf course, or I have to get a 506 00:29:20,799 --> 00:29:25,200 particularly difficult shot, or you know, I've got a chip shot, 507 00:29:25,240 --> 00:29:26,799 and all of a sudden, I feel like, oh my 508 00:29:27,119 --> 00:29:30,279 my core is really engaged in a way that it 509 00:29:30,319 --> 00:29:33,480 wouldn't have been had I not been working on it right, 510 00:29:33,519 --> 00:29:36,640 because I think a lot of our inconsistencies can really 511 00:29:36,640 --> 00:29:40,640 be traced back to our lack of stability, and our 512 00:29:40,720 --> 00:29:44,440 lack of stability comes from just the lack of strength. 513 00:29:45,039 --> 00:29:47,200 And so you know, golf is the sport where you 514 00:29:47,279 --> 00:29:49,279 have to do the same thing over and over again, 515 00:29:49,319 --> 00:29:52,400 and there's fatigue that sets in, and if you're walking, 516 00:29:52,480 --> 00:29:56,200 it's going to be even more. We look forward to 517 00:29:56,559 --> 00:29:59,559 helping people and guiding them on you know, their nutrition 518 00:29:59,680 --> 00:30:03,519 and their hydration and the other facets that go into 519 00:30:04,039 --> 00:30:09,119 you know, really being prepared for a golf a golf day. 520 00:30:09,640 --> 00:30:11,880 In my case, I've got a two week program that 521 00:30:11,920 --> 00:30:14,200 I built for myself out of golf Fit, which is 522 00:30:14,240 --> 00:30:17,400 preparing me for a tournament in coming up in a 523 00:30:17,400 --> 00:30:20,039 week from now, where I've said, Okay, let me, let's 524 00:30:20,079 --> 00:30:22,839 talk about my let's talk about my nutrition, let's talk 525 00:30:22,839 --> 00:30:24,319 about my fitness. 526 00:30:25,559 --> 00:30:27,839 Speaker 2: I made a mistake the day before yesterday. 527 00:30:27,920 --> 00:30:30,920 Speaker 3: I did a workout that was too hard, and I 528 00:30:31,599 --> 00:30:34,799 felt it on the golf course yesterday and I was like, no, self, 529 00:30:35,319 --> 00:30:39,359 you know you can't you can't ignore what you've learned 530 00:30:39,400 --> 00:30:43,960 about what a day before around should look like, what 531 00:30:44,000 --> 00:30:47,000 a morning should look like. So I think there's all 532 00:30:47,000 --> 00:30:50,319 different ways in which we can explore how we're going 533 00:30:50,359 --> 00:30:53,440 to be able to help golfers play play better golf. 534 00:30:59,440 --> 00:31:00,960 Speaker 4: What do you mean you had a workout that was 535 00:31:00,960 --> 00:31:05,240 too hard? Yeah? 536 00:31:05,319 --> 00:31:07,920 Speaker 2: Are there differently Level three? 537 00:31:08,279 --> 00:31:11,000 Speaker 3: Yes, So we have levels one, two, and three, and 538 00:31:11,480 --> 00:31:15,599 I decided I wanted to do a rotational power workout. 539 00:31:16,680 --> 00:31:19,160 Now the golf game came up after I had set 540 00:31:19,200 --> 00:31:22,759 my calendar for the week, and so I did the 541 00:31:23,400 --> 00:31:25,839 rotational power If I had to do it over again, 542 00:31:26,279 --> 00:31:30,400 I would have substituted that out for a Level two 543 00:31:30,480 --> 00:31:37,039 full body mobility workout or even two Level one workouts, 544 00:31:37,039 --> 00:31:40,440 maybe on my hips and on my back, and then 545 00:31:40,640 --> 00:31:44,160 maybe the morning yesterday morning, I would have just done 546 00:31:44,640 --> 00:31:48,599 the pre round mobility workouts that we do, which are 547 00:31:48,680 --> 00:31:52,519 just you know, five to seven minutes, you know, before 548 00:31:52,559 --> 00:31:56,240 I play. So I think it's just being smarter and 549 00:31:56,319 --> 00:31:59,119 learning what my body needs and what it responds to 550 00:31:59,759 --> 00:32:06,039 and to not being regimented, and what success looks like 551 00:32:05,519 --> 00:32:08,400 like being able to back off of that Level three 552 00:32:08,440 --> 00:32:11,559 workout and not feel badly about it is such a 553 00:32:11,680 --> 00:32:15,720 huge part of the psychology of succeeding at fitness. You 554 00:32:15,799 --> 00:32:18,480 need to adapt. You need to be able to say 555 00:32:18,480 --> 00:32:21,000 to yourself, what is my body telling me right now? 556 00:32:21,359 --> 00:32:23,799 And that could even be mid workout, like you could 557 00:32:23,799 --> 00:32:26,200 be doing the workout and suddenly you get to something 558 00:32:26,279 --> 00:32:29,720 that you know. There's two things I really try to 559 00:32:29,720 --> 00:32:33,240 stress with people is that you know this is all suggestive. 560 00:32:34,000 --> 00:32:37,240 Speaker 2: Right. If it doesn't feel body, it doesn't feel right 561 00:32:37,319 --> 00:32:39,000 for your body. Stop. 562 00:32:40,000 --> 00:32:43,000 Speaker 3: The single most important thing that people can do to 563 00:32:43,079 --> 00:32:47,279 control getting injured is to not do something that hurts 564 00:32:47,319 --> 00:32:51,559 them Again. That whole no pain, no gain thing set 565 00:32:51,640 --> 00:32:56,680 more people on the wrong course than I could ever imagine. 566 00:32:56,759 --> 00:33:00,240 But you need to listen to your body, and you 567 00:33:00,279 --> 00:33:02,759 need to be willing to adapt. This is a lifelong 568 00:33:02,839 --> 00:33:07,640 relationship you've got with your with your your body, and 569 00:33:08,000 --> 00:33:10,680 it will be very good to you if you treat 570 00:33:10,680 --> 00:33:14,119 it with with respect. At least, that's what I'm finding 571 00:33:14,400 --> 00:33:17,279 in my life. Like it'll it'll, it'll hang in there, 572 00:33:17,359 --> 00:33:21,839 it'll stay younger, it'll stay more, you know, it'll stay stronger. 573 00:33:22,319 --> 00:33:24,640 But if I go out and do something that I 574 00:33:24,720 --> 00:33:28,079 know is gonna gonna you know, do something to my back, 575 00:33:28,559 --> 00:33:30,920 it's going to let me know. And as I get older, 576 00:33:31,160 --> 00:33:33,880 it's going to let me know even more. Uh, And 577 00:33:33,920 --> 00:33:37,079 the recovery time can sometimes, you know, be longer. So 578 00:33:37,799 --> 00:33:39,599 see a lot of guys talk about injuries. I think 579 00:33:39,680 --> 00:33:43,680 injuries oftentimes can be brought back to something in the 580 00:33:43,720 --> 00:33:47,079 body like my wrist or you know, back injuries. We 581 00:33:47,200 --> 00:33:51,359 start to compensate for our physical limitations in our swing. 582 00:33:51,799 --> 00:33:54,920 We start doing it enough times and before we know it, 583 00:33:55,000 --> 00:33:57,799 we have an injury to our hip because we've made 584 00:33:57,839 --> 00:33:59,480 some sort of adjustment. 585 00:33:59,319 --> 00:34:00,440 Speaker 2: That is. 586 00:34:01,880 --> 00:34:05,119 Speaker 3: That is not dealing with the root, the root cause, 587 00:34:05,200 --> 00:34:08,960 the root issue. So we're about getting to the root, 588 00:34:09,000 --> 00:34:13,639 the root issue, which is you know, hit, back, shoulder, mobility, 589 00:34:14,400 --> 00:34:17,280 you know strength. Of course, so many back problems are 590 00:34:17,320 --> 00:34:20,800 from lack of core strength. You know, let's address the 591 00:34:21,639 --> 00:34:24,400 real issue, which is that your back is not properly 592 00:34:24,440 --> 00:34:27,440 supported in your golf swing, which is a you know, 593 00:34:27,480 --> 00:34:29,039 it's a fair, it's a dynamic move. 594 00:34:29,519 --> 00:34:33,239 Speaker 2: People will underestimate how much golf requires a. 595 00:34:32,880 --> 00:34:36,280 Speaker 3: You know, a synchronicity of of of strength and agility 596 00:34:36,360 --> 00:34:39,360 and balance and speed and all these things go into 597 00:34:39,360 --> 00:34:41,679 a golf swing. And then we we think our body 598 00:34:41,679 --> 00:34:44,559 doesn't need to get properly trained to do that in 599 00:34:44,639 --> 00:34:47,480 order to do it well X number of times, And 600 00:34:47,519 --> 00:34:50,719 I think, I think what we've what we've built here 601 00:34:50,880 --> 00:34:53,280 is a way for people to take advantage of that, 602 00:34:54,559 --> 00:34:57,079 you know, that fact that it really makes a difference. 603 00:34:58,440 --> 00:35:01,840 Speaker 4: Interesting, how did you find all these trainers that were 604 00:35:02,760 --> 00:35:07,360 knowledgeable about golf fitness and then did you shoot this 605 00:35:07,559 --> 00:35:11,360 all in the southern California area or did you travel 606 00:35:11,360 --> 00:35:12,360 around to find them? 607 00:35:13,159 --> 00:35:13,400 Speaker 2: Yeah? 608 00:35:13,519 --> 00:35:18,519 Speaker 3: No, they were all either based in California or came in. 609 00:35:19,320 --> 00:35:21,920 You know, our top trainer is a gentleman by the 610 00:35:22,000 --> 00:35:24,960 name of Sheldon Roberts, who's one of the top fifty 611 00:35:25,440 --> 00:35:30,119 Golf Digest Fitness trainers. He did all of our programming, 612 00:35:30,599 --> 00:35:32,880 he does most of the videos. I'm sure you've done 613 00:35:34,360 --> 00:35:38,480 some of his. He was a guy that you know 614 00:35:38,559 --> 00:35:41,280 I went. Let me tell you it was one of 615 00:35:41,320 --> 00:35:44,639 the more challenging things to do was to find trainers 616 00:35:44,679 --> 00:35:47,079 to do this because we asked a lot of them. 617 00:35:47,119 --> 00:35:49,960 We asked them to be golf knowledgeable, We asked them 618 00:35:50,000 --> 00:35:52,400 to be you know, great trainers. We asked them to 619 00:35:52,440 --> 00:35:56,320 be charismatic on camera. We asked them to be you know, 620 00:35:57,039 --> 00:36:00,400 interesting and engaging and motivating. So it's a tall bar 621 00:36:01,000 --> 00:36:03,480 that you've got to find and tell me. 622 00:36:03,800 --> 00:36:05,880 Speaker 1: Insert here, let me insert here. 623 00:36:06,239 --> 00:36:09,920 Speaker 4: You get an a for getting all those on the 624 00:36:10,000 --> 00:36:12,119 checklist and exceeding with them. 625 00:36:12,920 --> 00:36:13,280 Speaker 2: Thank you. 626 00:36:13,360 --> 00:36:17,480 Speaker 3: We we worked really hard. I've seen other programs out 627 00:36:17,519 --> 00:36:19,760 there where yeah, the knowledge is there, but you don't 628 00:36:19,760 --> 00:36:22,119 really want to hang out with this person for a 629 00:36:22,119 --> 00:36:25,440 half an hour and do workouts. And we also, much 630 00:36:25,480 --> 00:36:29,519 to our our trainers you know, displeasure, we also insisted 631 00:36:29,559 --> 00:36:33,039 that they do the whole workout, you know, in real 632 00:36:33,079 --> 00:36:36,079 time while they're there their training. 633 00:36:36,119 --> 00:36:38,239 Speaker 2: They don't just get to sit there and tell people 634 00:36:38,239 --> 00:36:38,760 what to do. 635 00:36:38,880 --> 00:36:41,079 Speaker 3: So you kind of feel like you're working out with 636 00:36:41,159 --> 00:36:45,360 Sheldon trainer, I mean Sheldon Roberts or or you know, 637 00:36:45,599 --> 00:36:49,280 Jenny or Brett, all of whom bring their own unique 638 00:36:49,360 --> 00:36:55,480 set of experiences to golf Fit and hopefully that comes through. 639 00:36:55,599 --> 00:36:58,360 And and it's attempt to make sure that everybody finds 640 00:36:58,400 --> 00:37:02,920 their person or persons that they relate to, that they 641 00:37:03,360 --> 00:37:06,800 you know, relate to their their training style, their rhythm, 642 00:37:06,880 --> 00:37:09,599 and all those types of factors that. 643 00:37:09,519 --> 00:37:12,400 Speaker 2: We look for when we engage with with anybody. 644 00:37:13,880 --> 00:37:19,599 Speaker 4: Do you recommend that these workouts be done in the morning, midday, afternoon, 645 00:37:19,840 --> 00:37:21,880 the first thing when you wake up, or just before 646 00:37:21,920 --> 00:37:24,519 you go to bed. How what's the best time? 647 00:37:24,760 --> 00:37:27,760 Speaker 3: Does it or does it make any There's an old 648 00:37:27,880 --> 00:37:28,360 adage and. 649 00:37:29,880 --> 00:37:32,880 Speaker 2: Fitness that says, you know, the best workout to do 650 00:37:33,000 --> 00:37:34,079 is the one you will. 651 00:37:33,880 --> 00:37:38,559 Speaker 3: Do, And so I don't really care if you want 652 00:37:38,599 --> 00:37:39,920 to wake up at two in the morning and do 653 00:37:40,000 --> 00:37:43,000 your workout. That's fine, doesn't make any difference to me, 654 00:37:43,320 --> 00:37:47,159 as long as you just you know, you figure out 655 00:37:47,559 --> 00:37:50,800 how to get through. And this is where I think 656 00:37:50,840 --> 00:37:53,280 we're going to really be able to help people is 657 00:37:54,360 --> 00:37:58,360 I've coined this rate called winning the moment, right. Winning 658 00:37:58,360 --> 00:38:01,239 the moment is the moment we all have during the 659 00:38:01,320 --> 00:38:05,039 day when we have a workout schedule and we start 660 00:38:05,079 --> 00:38:08,760 the negotiation process. All right, I've got this to do, 661 00:38:08,880 --> 00:38:12,440 I've got dinner plans, I've got you know, I don't 662 00:38:12,480 --> 00:38:14,480 feel good, I feel tired in all these senses. 663 00:38:15,039 --> 00:38:17,039 Speaker 2: So there comes this moment on an our day. 664 00:38:17,119 --> 00:38:20,960 Speaker 3: And anybody who tells me they don't face this moment, 665 00:38:21,039 --> 00:38:23,719 I think or is a very rare class of fitness 666 00:38:23,760 --> 00:38:27,400 people where you start to negotiate your way out of 667 00:38:27,440 --> 00:38:31,280 the workout because it's hard, it's going to be strenuous. 668 00:38:31,880 --> 00:38:34,679 And so what we're trying to get people to realize 669 00:38:34,760 --> 00:38:39,280 is that there's a decisive moment that happens when you 670 00:38:39,800 --> 00:38:43,400 make the decision to do what's good for you rather 671 00:38:43,480 --> 00:38:45,320 than what might just feel. 672 00:38:45,039 --> 00:38:46,119 Speaker 2: Better in the moment. 673 00:38:46,920 --> 00:38:52,519 Speaker 3: So why while we're building this, we're thinking about how 674 00:38:52,519 --> 00:38:55,400 do we support you in that moment, How do we 675 00:38:55,440 --> 00:39:00,039 get you to take the action that will start to 676 00:39:00,039 --> 00:39:02,400 build the habit, so the. 677 00:39:02,199 --> 00:39:05,679 Speaker 2: Benefits that you're feeling, which need to be immediate, You 678 00:39:05,760 --> 00:39:07,519 can't build a fitness program. 679 00:39:07,519 --> 00:39:09,760 Speaker 3: A lot of fitness programs are built on you're going 680 00:39:09,840 --> 00:39:12,960 to lose weight in in you know, six months from now. 681 00:39:13,840 --> 00:39:16,519 Science tells us that that's not a need. That's not 682 00:39:16,920 --> 00:39:21,360 enough immediate gratification for people to continue the workout. They 683 00:39:21,360 --> 00:39:26,400 will lose their motivation. What people will do is if 684 00:39:26,440 --> 00:39:29,760 at the end of that workout, they reassess how they're 685 00:39:29,760 --> 00:39:33,079 feeling and they say, wow, I actually feel pretty good, 686 00:39:33,280 --> 00:39:35,800 Like my body feels good, I'm standing up a little 687 00:39:35,800 --> 00:39:38,840 bit taller. Maybe I don't feel like eating as much 688 00:39:38,880 --> 00:39:42,519 to tonight, or maybe you know, my wife wants to 689 00:39:42,519 --> 00:39:45,119 go for a walk. I feel like I'm energized, I've 690 00:39:45,159 --> 00:39:50,360 got I've got some blood flowing. So to your question 691 00:39:50,400 --> 00:39:53,880 of when to do them, it's it's whatever is most 692 00:39:54,679 --> 00:39:56,639 likely going to be the time where you're going to 693 00:39:56,920 --> 00:39:59,639 win that moment, And if that's first thing in the morning, 694 00:40:00,360 --> 00:40:02,079 wake up and do it first thing in the morning. 695 00:40:02,719 --> 00:40:05,599 If it's if that's not practical for you find that 696 00:40:06,519 --> 00:40:09,199 the other thing we do is we encourage people to 697 00:40:09,239 --> 00:40:14,800 think about these these fitness events, these these workouts as 698 00:40:14,840 --> 00:40:17,920 similar to what they do to all their other events 699 00:40:17,920 --> 00:40:20,280 on their calendar, and to put them on their calendar. 700 00:40:20,440 --> 00:40:23,199 For example, smart when when when you and I had 701 00:40:23,239 --> 00:40:25,000 this meeting, you and I both put it on a 702 00:40:25,079 --> 00:40:27,920 calendar and there was really nothing that was going to 703 00:40:28,280 --> 00:40:30,960 stand in our way of making that appointment for all 704 00:40:31,000 --> 00:40:35,280 the reasons that that you know, pride, you know, how 705 00:40:35,320 --> 00:40:38,280 we live our lives, what what what's meaningful to us? 706 00:40:38,320 --> 00:40:40,000 Speaker 2: You know, being on time and so forth. 707 00:40:40,599 --> 00:40:45,039 Speaker 3: We find that if people put their their their workouts 708 00:40:45,079 --> 00:40:50,119 on a calendar, they identify them as non negotiable events, 709 00:40:50,239 --> 00:40:54,519 right like like this one was non negotiable, They're more 710 00:40:54,639 --> 00:40:55,599 likely to do them. 711 00:40:55,679 --> 00:40:57,400 Speaker 2: And if we can get people. 712 00:40:57,159 --> 00:41:02,920 Speaker 3: Treating their workouts like that, it also the decision fatigue 713 00:41:02,960 --> 00:41:04,880 out of it. Right when am I going to work out? 714 00:41:04,880 --> 00:41:06,199 Am I going to work out at four? Am I 715 00:41:06,199 --> 00:41:08,400 going to work out at five? And suddenly suddenly a 716 00:41:08,440 --> 00:41:10,119 day's gone by and I didn't work out at all? 717 00:41:10,239 --> 00:41:12,440 Why because it wasn't on my calendar And a lot 718 00:41:12,440 --> 00:41:17,519 of us live by by our calendar. So there there 719 00:41:17,559 --> 00:41:21,039 are these sort of you know, levers that we have 720 00:41:21,199 --> 00:41:26,239 identified that we can help people pull that will increase 721 00:41:26,280 --> 00:41:28,960 their likelihood of success. 722 00:41:28,960 --> 00:41:33,840 Speaker 4: Interesting and are the workouts varying in length or are 723 00:41:33,840 --> 00:41:37,039 they a specific you've like, our goal is to make 724 00:41:37,119 --> 00:41:39,440 each ten twenty minutes whatever. 725 00:41:40,159 --> 00:41:43,599 Speaker 3: There's you know, there's ten minute workouts, there's the five 726 00:41:43,639 --> 00:41:47,000 minute pre rounds, then there's ten to fifteen minute mobility. 727 00:41:47,280 --> 00:41:49,360 Sometimes we'll ask you to do two of those or 728 00:41:49,440 --> 00:41:52,239 just do one of those in a day. Then the 729 00:41:52,280 --> 00:41:55,679 full body strengths tend to go between twenty minutes and 730 00:41:56,280 --> 00:41:58,679 forty minutes. I don't think we have anything that's really 731 00:41:59,079 --> 00:42:02,760 longer than in forty minutes, but you know, they're great 732 00:42:02,800 --> 00:42:09,280 forty minute workouts. I love to exert my body like that. 733 00:42:09,639 --> 00:42:11,000 What I'll tell you, though, is I don't want to 734 00:42:11,039 --> 00:42:13,639 do that every day, and I don't need to do 735 00:42:13,679 --> 00:42:15,719 it every day. I think that's the other thing I 736 00:42:15,760 --> 00:42:20,480 wish people would realize is that, you know, anything you 737 00:42:20,559 --> 00:42:22,960 do in the course of the day to move your 738 00:42:22,960 --> 00:42:26,840 body is better than doing nothing at all, right, right, 739 00:42:27,079 --> 00:42:31,239 It's really just that simple of an equation. The more 740 00:42:31,280 --> 00:42:34,480 you can do sometimes the better you'll feel. But just 741 00:42:34,599 --> 00:42:36,400 doing something is what's vital. 742 00:42:37,440 --> 00:42:38,360 Speaker 1: And what you say. 743 00:42:38,400 --> 00:42:40,320 Speaker 4: You said something in there that I think is a 744 00:42:40,360 --> 00:42:44,079 great hook to get people really interested and started. You 745 00:42:44,199 --> 00:42:49,119 talked about pre round workouts. Tell me about that. 746 00:42:50,079 --> 00:42:52,559 Speaker 3: Yeah, So we get to the golf course and we 747 00:42:53,159 --> 00:42:55,599 all tend to just sort of go up to the 748 00:42:55,800 --> 00:42:58,639 driving range, grab a bucket of balls, and start doing 749 00:42:58,679 --> 00:43:03,239 the same the same action that we are are going 750 00:43:03,320 --> 00:43:05,320 to do for the rest of the day, without doing 751 00:43:05,400 --> 00:43:09,280 anything to activate those muscles in a way that would 752 00:43:09,719 --> 00:43:14,440 really prepare them for going. It's like, you know, if 753 00:43:14,440 --> 00:43:17,480 an NBA player just, you know, just he did nothing 754 00:43:17,480 --> 00:43:20,719 but just start shooting, right. He didn't he didn't warm 755 00:43:20,800 --> 00:43:23,159 up his body, he didn't jog at all, he didn't, 756 00:43:23,480 --> 00:43:24,480 you know, kind of make. 757 00:43:24,360 --> 00:43:28,559 Speaker 1: It way, dude. Those guys are in their twenties, you and. 758 00:43:29,000 --> 00:43:29,800 Speaker 2: All the more reason. 759 00:43:30,320 --> 00:43:33,840 Speaker 4: Yeah, they can wake up and just go right onto 760 00:43:33,880 --> 00:43:35,800 the court and play in the twenties. And it's like, 761 00:43:35,880 --> 00:43:38,840 oh he's tired, Oh shut up, I'm sorry, Go ahead. 762 00:43:39,280 --> 00:43:42,400 Speaker 3: Yeah, I mean all the more reason to you know, 763 00:43:42,760 --> 00:43:45,119 when I go to the golf course, if I have 764 00:43:45,280 --> 00:43:48,800 ten minutes, I'm going to spend five minutes on getting 765 00:43:48,840 --> 00:43:52,599 my body moving, and because the muscle memory for the 766 00:43:52,639 --> 00:43:55,920 golf swing is there, hitting twenty more balls is not 767 00:43:56,400 --> 00:43:59,960 going to make any difference. I always want to hit balls, 768 00:44:00,519 --> 00:44:03,719 but it's an entirely different experience. After I've done five 769 00:44:03,760 --> 00:44:06,199 minutes of I have to carry this band in my back. 770 00:44:06,599 --> 00:44:07,480 Speaker 2: I have my phone. 771 00:44:07,880 --> 00:44:10,280 Speaker 3: I just put it, you know, up on one of 772 00:44:10,320 --> 00:44:13,280 those little tripod things. I take the band out. I 773 00:44:13,280 --> 00:44:15,760 can do it for five minutes. All the other guys 774 00:44:15,800 --> 00:44:17,719 on the range look at me, is like, oh, I 775 00:44:17,760 --> 00:44:20,440 should be doing that. I know I should be doing that, 776 00:44:20,480 --> 00:44:22,920 but instead I'm just going to keep pounding balls and 777 00:44:23,519 --> 00:44:26,280 feeling a little stiff, and then wonder why I don't 778 00:44:26,480 --> 00:44:29,079 don't play as well as I think I should, Right, 779 00:44:29,840 --> 00:44:33,360 because everybody thinks they should be better, and I think 780 00:44:33,360 --> 00:44:37,039 we're really giving people a pathway, a real pathway to 781 00:44:37,119 --> 00:44:37,639 get better. 782 00:44:38,360 --> 00:44:40,800 Speaker 1: So how does the golf Smarter community get started with 783 00:44:40,840 --> 00:44:41,280 golf Fit? 784 00:44:42,960 --> 00:44:45,480 Speaker 3: Well, I say, I think you know, if I was 785 00:44:46,199 --> 00:44:49,320 looking at if I was out there looking for, you know, 786 00:44:49,920 --> 00:44:52,000 a way to improve my game, and I was watching 787 00:44:52,039 --> 00:44:55,079 the videos on YouTube, and I was, you know, doing 788 00:44:55,079 --> 00:44:57,519 all this kind of stuff, I would say that if 789 00:44:57,920 --> 00:45:00,840 you went to our website, and you just did a 790 00:45:00,880 --> 00:45:07,159 week long trial of our of our workouts no cost. 791 00:45:07,760 --> 00:45:11,199 Feel how your body feels different? Right, you know, do 792 00:45:11,280 --> 00:45:14,079 an assessment at the beginning, how do I feel? How 793 00:45:14,119 --> 00:45:15,599 do I feel at the end of this week? 794 00:45:15,800 --> 00:45:16,320 Speaker 2: This week? 795 00:45:17,559 --> 00:45:20,239 Speaker 3: If if you don't feel better, then I'd say keep looking. 796 00:45:20,360 --> 00:45:22,960 I don't know you will feel better. 797 00:45:23,079 --> 00:45:23,559 Speaker 2: You will. 798 00:45:23,639 --> 00:45:27,639 Speaker 3: Your body will open up, your your muscles will start expanding, 799 00:45:28,039 --> 00:45:31,239 your your blood will start moving in a way that 800 00:45:31,440 --> 00:45:33,960 it doesn't And when you step to that first tee 801 00:45:34,599 --> 00:45:36,960 or go to the driver reage, you will notice a difference. 802 00:45:37,000 --> 00:45:41,119 So just take the first indicated step, which is just 803 00:45:41,199 --> 00:45:44,000 do one workout. I've got guys that are like that's 804 00:45:44,039 --> 00:45:46,320 the other thing. They're guys that are really fit. I 805 00:45:46,719 --> 00:45:48,760 need a lot of golfers that are really fit. But 806 00:45:48,760 --> 00:45:53,679 they're not golf fit. They're they're strong, they're they're you know, 807 00:45:53,760 --> 00:45:55,880 they can they can lift a lot of weight. They 808 00:45:55,880 --> 00:45:59,280 can they can run really far, but when you actually 809 00:45:59,280 --> 00:46:01,840 ask them to do you know, a shoulder turn. 810 00:46:02,039 --> 00:46:03,280 Speaker 2: They're highly restricted. 811 00:46:04,559 --> 00:46:09,920 Speaker 3: Right, So to experience what real golf fitness can do 812 00:46:10,480 --> 00:46:13,960 to how you feel when you get to a golf 813 00:46:14,000 --> 00:46:19,079 course is really what will keep you doing this program, 814 00:46:19,280 --> 00:46:22,440 you know, for as long as you choose to. And 815 00:46:22,519 --> 00:46:25,519 so I would say, just try a workout, Try a 816 00:46:25,599 --> 00:46:29,719 five minute mobility workout. Try something that feels very doable 817 00:46:30,079 --> 00:46:33,159 for you. Don't over exert yourself. You don't have to, 818 00:46:33,599 --> 00:46:36,079 like I said earlier, if you spend five minutes. If 819 00:46:36,119 --> 00:46:38,320 you do a five minute workout for two weeks, you 820 00:46:38,440 --> 00:46:41,599 will you will feel completely different if you're coming at 821 00:46:41,679 --> 00:46:46,239 it from not having worked out at all. The bar 822 00:46:46,440 --> 00:46:49,679 is set is so much lower for success than people 823 00:46:50,760 --> 00:46:54,440 are accustomed to believe it is. We have these Instagram 824 00:46:54,480 --> 00:46:56,880 programs like sixty days You're going to look like this, 825 00:46:56,960 --> 00:46:58,760 and you're going to be you know, you're going to 826 00:46:58,840 --> 00:47:02,159 be this and that, and that's just setting people up 827 00:47:02,159 --> 00:47:07,719 for failure. That's not the way a professional athlete would 828 00:47:07,840 --> 00:47:10,679 approach their fitness. It's not if they were injured and 829 00:47:10,679 --> 00:47:14,559 they were coming back. They're not starting to kill themselves. 830 00:47:14,639 --> 00:47:19,280 They're starting to get themselves to move up incrementally through 831 00:47:19,320 --> 00:47:22,639 the process of getting fit by the start of the 832 00:47:22,679 --> 00:47:26,480 season or by the time that they're ready to get started. 833 00:47:26,599 --> 00:47:28,920 And I just think we have this phrase where we 834 00:47:29,000 --> 00:47:33,679 want people to adapt an athlete's mindset in their fitness. 835 00:47:33,800 --> 00:47:39,079 Like athletes train smart, they just don't train hard. And 836 00:47:39,119 --> 00:47:41,239 we think we have a smart system. 837 00:47:41,679 --> 00:47:46,000 Speaker 4: Oh well, perfect for Golf Smarter. So after the free 838 00:47:46,039 --> 00:47:50,679 week and testing it out and you're hooked, what happens next? 839 00:47:50,719 --> 00:47:54,920 What are the fees structure? And how does that tell me? 840 00:47:54,960 --> 00:47:57,000 Speaker 3: So you can sign up for you know, get the 841 00:47:58,159 --> 00:48:02,079 weekly you get everything for both both structures, so the 842 00:48:02,119 --> 00:48:08,960 weekly personalization, the motivation, the emails, the text, whatever we 843 00:48:09,039 --> 00:48:12,159 can do to help support you. For if you want 844 00:48:12,159 --> 00:48:14,320 to do it on a monthly basis, it's twenty four 845 00:48:14,599 --> 00:48:16,760 ninety five and if you want to do it for 846 00:48:16,800 --> 00:48:22,320 a year, it's two hundred. So we you know, we 847 00:48:22,320 --> 00:48:26,800 we just want you to get started and feel the benefits. 848 00:48:27,280 --> 00:48:30,400 So once you start to feel the benefits, it will 849 00:48:30,480 --> 00:48:33,440 be it'll be something that you know. Then you can 850 00:48:33,480 --> 00:48:36,199 determine what program makes the most sense for you. 851 00:48:37,360 --> 00:48:39,320 Speaker 4: Okay, I'm going to put you on the spot here 852 00:48:39,480 --> 00:48:42,039 and I'm sorry if this is uncomfortable, but I'm going 853 00:48:42,119 --> 00:48:47,400 to ask straightforward here. I would love to get a 854 00:48:47,440 --> 00:48:50,440 lot of this Golf Smarter community involved and to check 855 00:48:50,440 --> 00:48:52,880 it out for themselves and please do the free week. 856 00:48:53,039 --> 00:48:55,880 But if they're ready to pay up. Is there an 857 00:48:55,920 --> 00:48:59,159 incentive that you can provide to the golf Smarter community 858 00:48:59,840 --> 00:49:04,400 on the paid subscription that might work for you and 859 00:49:05,239 --> 00:49:07,440 get them to go to golfit dot com. 860 00:49:08,360 --> 00:49:09,119 Speaker 2: Absolutely. 861 00:49:10,280 --> 00:49:12,880 Speaker 3: If if you go through the first week and you 862 00:49:13,239 --> 00:49:17,480 want to sign up for a monthly, we will offer 863 00:49:17,559 --> 00:49:21,079 you fifty percent off your first your first month, so 864 00:49:21,119 --> 00:49:22,880 it'll it'll bring it down. 865 00:49:23,199 --> 00:49:27,440 Speaker 2: To what is it, twelve to fifty something like that. 866 00:49:28,519 --> 00:49:31,679 Speaker 3: And then if you then decide you want to increase 867 00:49:31,719 --> 00:49:35,679 it to an annual subscription, we will offer you twenty 868 00:49:35,719 --> 00:49:38,320 five percent off your annual subscription. 869 00:49:39,239 --> 00:49:43,599 Speaker 4: Oh wow, that's very generous. Well, that should be enough 870 00:49:43,639 --> 00:49:48,840 incentive right there. Richard, this has been awesome, good luck 871 00:49:48,880 --> 00:49:52,119 with this, and I my sense is that the flooring 872 00:49:52,159 --> 00:49:54,320 business has taken care of itself that you were able 873 00:49:54,320 --> 00:49:56,000 to keep going here and you didn't get rid of 874 00:49:56,039 --> 00:49:56,679 that company. 875 00:49:57,280 --> 00:50:01,119 Speaker 1: So yeah, thank you again for coming on and sharing 876 00:50:01,159 --> 00:50:02,280 this information with us. 877 00:50:02,320 --> 00:50:06,199 Speaker 4: I'm hooked, I'm in so I'm really enjoying it, and 878 00:50:06,280 --> 00:50:08,199 I think that a lot of people are going to 879 00:50:08,239 --> 00:50:11,079 benefit from this when they you know, again, we talk 880 00:50:11,159 --> 00:50:13,719 about this a lot. Most important tool in your bag 881 00:50:13,960 --> 00:50:14,599 is your body. 882 00:50:15,119 --> 00:50:15,480 Speaker 3: Agreed. 883 00:50:16,079 --> 00:50:17,679 Speaker 2: Thank you very much. It's been a pleasure