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<v Speaker 1>Aero dot net. It's more than just a podcast, it's

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<v Speaker 1>twenty different daily choices. I mean, I've been in the

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<v Speaker 1>car where it's like, what do I want to listen

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<v Speaker 1>to now? I don't want to listen to the news.

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<v Speaker 1>I don't want to listen to sports. I don't want

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<v Speaker 1>to listen to this. I don't want to listen to that.

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<v Speaker 1>My god, we are picky when it comes to podcasts.

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<v Speaker 1>That's why we have Arrow dot net Arroe dot net.

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<v Speaker 1>Enjoy your exploration. Hey, what's going on? My name is Errow.

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<v Speaker 1>I'm the host of the weekly podcast Podcrashing as well

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<v Speaker 1>as Podcrashing one on one, two completely different podcasts. They

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<v Speaker 1>are episodes that connect listeners to podcast specialists around the world.

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<v Speaker 1>The goal has always been to inform our community with

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<v Speaker 1>subjects that deal with everything and beyond. Podcast hosts are

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<v Speaker 1>usually very open and always filled with a spirit that

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<v Speaker 1>spreads their skills as journalists, medical specialists, true crime solvers, gamblers, motivators, spiritualists, actors,

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<v Speaker 1>and even their children. Plus don't forget if you've got

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<v Speaker 1>an idea for a podcast, anything can become your next episode.

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<v Speaker 1>Pod Crashing one on one has been around since March

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<v Speaker 1>of twenty nineteen. The original goal was to put my

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<v Speaker 1>focus on helping up and coming podcasters to have the

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<v Speaker 1>right information about hosting as well as surviving. That idea

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<v Speaker 1>went fifty four episodes before inviting new ideas, such as

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<v Speaker 1>allowing the podcasters from around the world to share their

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<v Speaker 1>voices and stories. The purpose of Podcrashing one on one

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<v Speaker 1>is to help you build your own platform, promote it,

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<v Speaker 1>and even earn some money. This is Podcrashing one on

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<v Speaker 1>one episode number four hundred seventy eight. If three minute

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<v Speaker 1>TikTok videos are scoring millions, wire podcasters still doing forty

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<v Speaker 1>five to ninety minute podcasts, one answer straight to the point.

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<v Speaker 1>The goal of a podcast and a short form video

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<v Speaker 1>are one hundred percent completely different, although both live on

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<v Speaker 1>the Internet. A three minute video clip getting millions of views,

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<v Speaker 1>it doesn't really solve the problem. So let's break it down.

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<v Speaker 1>It's engagement versus reach. TikTok is all about the outreach,

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<v Speaker 1>whereas a podcast it's built for deep engagement. Here's the

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<v Speaker 1>really good news for podcasters advertisers, the ones paying you

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<v Speaker 1>they want forty five minutes or longer for someone's attention.

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<v Speaker 1>This is not knocking TikTok, but it's best known for

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<v Speaker 1>getting casual views. Another plus for podcasts is how they

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<v Speaker 1>are listened to during the period called dead time, you know,

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<v Speaker 1>when you're in the car, driving, walking, working out, or

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<v Speaker 1>doing chores. Listeners want long term comfort. They don't want

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<v Speaker 1>to be stuck searching for the next video on TikTok.

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<v Speaker 1>I've got three podcasts that are about ninety seconds, so

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<v Speaker 1>I'm guilty of this crime a very short podcasts. So

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<v Speaker 1>once again, I've got three podcasts that go about ninety

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<v Speaker 1>seconds to maybe four and a half minutes, which is

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<v Speaker 1>a long way away from the suggested forty five minutes. Whew,

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<v Speaker 1>I guess I'm failing in the department of this order. Hey,

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<v Speaker 1>coming up next, we're going to continue the subject. Now

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<v Speaker 1>we're going to put focus on how we're going to

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<v Speaker 1>make the money as well as how we're going to

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<v Speaker 1>refocus our attention on that so called forty five minutes

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<v Speaker 1>that podcasters need. Do they really need it? Hey, welcome

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<v Speaker 1>back to podcrashing one on one. Why are podcasters doing

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<v Speaker 1>forty five minute and longer episodes whereas TikTok is getting

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<v Speaker 1>away with three minutes? Cauz Podcast economies favor longer shows.

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<v Speaker 1>Advertisers want mid rolls to plant their ads. The average

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<v Speaker 1>forty five to sixty minute podcast has pre roll ads,

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<v Speaker 1>mid roll as well as post roll. For podcasts, that's

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<v Speaker 1>three times the place of money. If you're playing the

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<v Speaker 1>game right, Well, why such a long podcast? TikTok feels

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<v Speaker 1>more like a trailer? Who better to know that than

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<v Speaker 1>pods casters promoting their long form work. The goal is

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<v Speaker 1>to push potential listeners away from TikTok and straight to you. Plus,

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<v Speaker 1>we can't forget about audience expectations. It's no secret that

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<v Speaker 1>podcasters like Joe Rogan and SmartLess establish a real, honest

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<v Speaker 1>to god connection the second they're turned into a three

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<v Speaker 1>minute episode, and that hardcore audience is going to walk away.

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<v Speaker 1>TikTok videos are all about discovery. Long podcast episodes equal loyalty,

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<v Speaker 1>which is used to help build that relationship. But but, but,

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<v Speaker 1>but butt. As much as we praise longer podcast episodes, research,

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<v Speaker 1>oh the glorious research has unveiled that people's attention spans

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<v Speaker 1>are getting shorter and shorter, and that equals burnout. Who

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<v Speaker 1>I'm eryl and that's podcrashing one on one