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Speaker 1: This is pet Life Radio. Let's talk pets.

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Speaker 2: Hello pet lovers, Welcome to the Best Buds for Pets. I'm

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your show host, Michelle Fern, and what a great show

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I have for you today. You know it's new year,

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and what do we think about when we think about

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our pets in the new year? We want them looking good? Right,

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start the year with them looking good. And for me,

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the start of the year lasts about the first quarter,

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so we're still on the start of the year. So

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I'm excited to introduce my next guest. Stay tuned. We'll

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be right back.

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Speaker 3: Take a bite out of your competition. Advertise your business

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with an ad in pet Life Radio podcasts and radio shows.

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large and reaches more pet parents and pet lovers than

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pet Life Radio with over seven million monthly listeners. Pet

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Life Radio podcasts are available on all major podcast platforms,

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and our live radio stream goes out to over two

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hundred and fifty million subscribers on iHeartRadio, Odyssey, tune In,

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and other streaming apps. For more information on how you

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can advertise on the number one pet podcast and radio network,

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visit Petlife Radio dot com, slash advertised today.

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Speaker 4: Let's talk pets on Petlifradio dot com.

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Speaker 2: Welcome back everyone. I'd like to welcome Maria Fernandez. She

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is the senior director of brand and product development for Tweezerman.

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Welcome Maria. Thank you so much. Michelle ts on the show.

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I am drilled to have you on this show, so

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talk a little bit about this prior to the show.

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But I just have to say, Tweezerman, I mean, you

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have the best tweezers and people that are listening these

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are for people, of course, the Tweezers, but the people

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Tweezers are, They're the best there are. I don't care

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if you're like another brand or whatever, No, try Tweezerman.

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I'm not getting paid or a stash of Tweezers. I

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wish to say this, but they have the best, best tweezers,

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and I'm so excited to hear that they've come out

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fairly new, but they've come out with pet grooming tools.

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So Maria, keeping in mind that Tweezerman is well known

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for their tweezing products, you know, the Tweezers and all

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kinds of products that are in that same family of

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grooming for people, how does that craftsmanship and philosophy translate

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to pet grooming tools.

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Speaker 5: Thank you, Michelle. That's so true about our brand. We

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definitely stand behind our quality and we take really good

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pride in our tweezers as well as all of the

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other products. We want to make sure with every product

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we put out there, the product is doing what it's

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intended to do in a precise way, with a quality

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that's going to stay with you for the long term.

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And we wanted to make sure that we were extending

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that every member of the household. We have products for

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humans of every age, every demographic as well as baby

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and pets are our baby, so why not have them

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also included in our grooming routines. We wanted to ensure

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that this collection was delivering all of the safety standards,

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all of the quality standards, and giving parents a product

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that could really really trust to bring home to their

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pets and give them the best possible care during their

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grooming routine.

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Speaker 2: Thank you. And let's talk about grooming for a minute,

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because some of us, you know, take our pets to

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a groomer, and some of us prefer to do the

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grooming ourselves, and some of us are in between. You know,

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we might if we live in warm climates, even though

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people are on the fence about that, but do maybe

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a shorter coat for our dogs during that, you know,

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warmer months, But otherwise we just self groom. Why is

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it important for pet parents to know that the quality

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of the grooming tools that you use on your pets

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are so important? So what would be the biggest risks

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for someone using low quality grooming tools and what are

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the benefits of using high quality grooming tools?

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Speaker 5: Absolutely, Michelle, we consulted with groomors along the entire development process.

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We know that there are so many pet parents out

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there who are just so comfortable going to the groomer,

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and some might be scared of grooming at home. Our

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goal was to take that stress away and to bring

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tools that have safety features built in. So some of

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the things that we were learning throughout our research and

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development process and working with not only groomers, but also

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that is that using a low quality tool can actually

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risk your pets hats. For example, let's say you're using

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a low quality nail clipper. You're going to have to

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put so much more force into that clipper to get

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one smooth cut for your pet, and that leads the

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pet to have added pain, stress, discomfort, and eventually they

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grow really, really tired and really scared of ever being groomed.

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And we want to make sure the pets are comfortable.

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We want it to be a bonding routine with the

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pet parent. We want them to want to be brushed,

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So we ensured all of our products have those safety

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features to let your pet really have this moment of pampering,

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bonding with your owner, with your pet parent, and that

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they feel safe. So we build in safety features. So,

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for example, our clippers are super sharp and are going

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to cut in one smooth motion, so that reduces the

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level of stress on the pet and the amount that

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you have to spend grooming them. Our slicker brushes, for example,

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have these safety tips that are going to prevent the

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skin from being scratched. And that's a health concern right

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there that we wanted to address, and we wanted to

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make sure that we were eliminating mistakes that could be

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made in the grooming process that later end up with

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an unfortunate situation during a bed visit. For example, ticks.

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A lot of people use our bro Tweezers, and we

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love that people love our tweezers, but they're not really

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made to remove ticks. What could end up happening is

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they're too sharp, the tick is actually caught in half,

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and now you're leaving part of the tick under the skin,

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which will lead to an infection. So we wanted to

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make sure that we were bringing products that again could

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be trusted by the pet parent and could develop this

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sense of nurturing for the pet. We want them to

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feel comfortable and we want to really make it like

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a spot experience, just like we would for a human.

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Speaker 2: Thank you for that information. I'm glad you mentioned your

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tick toll because ticks are so crucial for pet parents

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to watch out for. Ticks. Not only are they bad

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for your pet, they can transport, you know, all kinds

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of illnesses to people. And contrary to what some people believe,

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they don't just exist in you know, the forest or

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you know, hiking in the woods or something like that.

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My dog had picked up ticks just around my neighborhood

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and it's crucial, You're right, so crucial to have the

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right tool to remove that. Tis if you leave half

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of that ticks in your dog and it burrows, you're

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talking a lot of discomfort for your fur babe and

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a huge vet bill.

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Speaker 5: Yeah, and we always talk about prevention when it comes

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to ticks, but there are circumstances in which you cannot prevent,

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and we wanted to make sure that we had a

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tick tweezer that was specifically designed for those moments and

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that will allow any pet parent to remove that tick

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in a way that is safe for their pet and

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easy to use, but also stands behind the same Tweezerman

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standard that we follow for human grooming tweezers. So that

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was something that we were very cautious with in terms

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of how we engineered it, as well as how we

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incorporated all of the groomer and vet feedback into From

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a safety perspective.

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Speaker 2: What has been your feedback on using quality tools when

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talking to veternarians or professional groomers.

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Speaker 5: We have learned so much from our partners on the

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that side as well as the groomer side, so we

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wanted to get both perspectives. They're both important and from

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the groomer's side, they're really doing these routines day in

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and day out, and they have so much exposure into

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different coats and nail sizes, and they have used so

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many products in the market, and we wanted to understand

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from them, what are the challenges that they were facing.

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How could we bring something that would be of the

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best quality that they could trust so they wouldn't have

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to replace it so frequently, because a lot of them

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were telling us we're replacing our tools every six months.

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How do we get something that we can either send

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in for sharpening or that we can just trust over

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a long period of time. And that's what Tweetament is.

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So that was our main goal. And then from the

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vet side, we were learning, listen here to the mistakes

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I see pet parents making when they're grooming their pets.

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Here are some of the scenarirators that we have experience

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that have led to treatment or infection, and here's how

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you prevent them. So I was talking about a slicker

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brush before and the safety tips that were built into

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them to prevent the skin scratching. It is so easy

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to scratch your pet not even realize it because all

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of that is underneath the cop and the fur, and

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one of us want to harm our pets and they

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might not be able to express that discomfort. So when

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we were building those specifically, we tested them with different

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tips and different finishes to ensure we were delivering a

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brush that was going to make that pet feel like

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they were going to the spall, like they were getting

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a massage, and they were getting to just relax and

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spend time with their owner. But so many other things

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are important, for example, how heavy the product is, because

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we don't want to fatigue the human who's using it.

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How noisy it is. If it's too noisy, it's going

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to essentially scare the pet into running away from their routine.

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So it was all about learning about what makes the

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product function its best, but also what makes it safe

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for the pet to learn that chroming is not a

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negative experience. It can be a bonding ritual with your

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pet parent.

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Speaker 2: So Maria, being you know a human, I've used your Tweezers,

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which I shouted about at the beginning of the show,

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I've used your tweezers for years, and even though I'll

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sometimes acquire a new one, I love the fact that

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you guys were sustainable before that was a thing, because

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you sharpened the tweezers for the life that you have

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the Tweezers. I believe there's no charge, there's just a

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minimal fee for postage. So I think one of my

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tweezers is twenty years old thanks to being we sharpened

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a few times. So is this benefit also available for

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Tweezerman pet tools.

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Speaker 5: Yes. Absolutely. When we said we want to make sure

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that the pet collection follows the brand values over a

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human collection, we made sure that sharpening was included. So

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you can send in any of your pet collection shears,

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scissors and the tick tweezer in for sharpening, say an

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exact process that you just mentioned for our Tweezers. You

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basically go on our site, fill out a form, shippen

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in will gladly sharpen it for you. It does extend

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the lifetime off the tools, and we're happy to do

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that because, like you said, we have so many people

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who write into us and say, I've had my tweezers

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for over forty years. It was passed down to me

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from my mother, my grandmother. It holds a special sentimental

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value for me and I want to keep it and

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that's why I'm loyal to your brands. So we know

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that makes a big difference, and we wanted to make

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sure that was part of the pet collection as.

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Speaker 2: Well, and that's very cost effective as well.

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Speaker 5: Absolutely, yes, it definitely ensures that you have a tool

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that will stay with you for the long term.

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Speaker 2: Exactly, we're going to take a short break while we write.

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Speaker 5: Back real people, real stories.

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Speaker 6: Our little dog developed this lump problem at the chemotherapy

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lasted for six months, started developing more lymph nose, so

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I thought I'd just tried carnival Or. The lumph nose

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started to go down. Then I took him into the

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vet to him checked out and there was no signs

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at all inside.

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Speaker 1: My cat had issues that developed into the height and

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three months later my ven airings and this goohead the

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I heard the Carnivor.

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Speaker 5: On advertising, so I said, you know what, I'm going

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to order this product.

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Speaker 6: They did the procedure, they did all the death and

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they said, I don't know when you did this product.

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They had I I've got a labrador. You could hardly

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lift yourself up off the door. The treatment was chemotherapy.

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That's when I said this could be the ticket.

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Speaker 5: About three weeks you could tell she.

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Speaker 6: Was very alert. She was going to buy my lock

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and she is just like crime again.

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Speaker 2: Well eight six six eight three six eight seven three

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five that's eight six six eight three six eight seven

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three five or visit carnivore dot com. That's c A

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r N I v O r A dot com. Use

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your order at carnivora dot com.

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Speaker 3: Let's talk past, Let's done, Pets talk about radio headline Radio.

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Speaker 4: Pet Live radio dot com.

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Speaker 2: Welcome back everyone. We're talking to Maria Fernandez. She is

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the senior director of Brand and Product Development at Tweezerman

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and we're talking about their line of Tweezermen pet grooming tools.

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So we're going to talk a little bit more about

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beauty in this section of the show. But I have

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to ask what is the one grooming tool that every

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pet parent should have.

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Speaker 5: I would absolutely say every pet parent needs a nail clipper.

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Nail clipping is a grooming routine that can be a

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little bit scary for parents, but with the right tool

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and the right education on how to clip the nail,

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it is so essential to your pets health. We know

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that if you don't cut the nails, they can long

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way past the comfort level that your pets need, but

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in some breeds could actually lead to other potential health issues.

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So getting comfortable with just clipping your pet at home

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every four weeks every six weeks is crucial to their

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routine and something that every pet parent should have in

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their home. As I mentioned earlier, we ensured that our

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clippers were very sharp, so that when you cut that nail,

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it's doing it in one motion and clipping off what

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you're intended to do without requiring much force from the

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pet parent. And we also have a safety feature build

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in so that the clipper has a self closing mechanism

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so when you're leaving it around, it's not going to

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lead to any harm for your humans or babies or pets.

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Speaker 2: And I agree with you it is essential to have

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a nail clipper on him. And I mean I have

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cats now just my dogs are in doggy rainbow Bridge

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or the special place they go besides my heart. So

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I have cats and cats normally will you know, use

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a scratcher, but I have a glazy one, so I

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check his nails every so often and he's chill, which

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I'm grateful for. And I use the Tweezermen nail clippers,

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even though are they good for cats as well as dogs?

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Speaker 5: Absolutely, Our small clipper is designed for both dogs and cats.

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In fact, the entire collection is to sign for dogs

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and cats. There are so many cats that need clipping,

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to your point, and they tend to sometimes scratch things

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around the house, so you want to make sure those

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nails are nice and smooth. So on top of the

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small clipper being great for cats, we also do have

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a nail file that we tend to give away free

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with the purchases on twizemipet dot com. So that's also

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a really great tip for anyone who has a cat

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that might be scratching on a one day if you're

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an inture.

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Speaker 2: Well, what I thought was great is that see Dennis

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is lazy and being an older cat, his nails can

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split and his dew claw nail gets it grows overnight.

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I mean I always watch his duke claw nail because

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that grows too long that can cause serious problems. And

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the Tweezermen clippers were fantastic, and sure they were for

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docs or cats. I just used it and it was

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fantastic because I have you clippers before, and especially on

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nails that could be a little bit softer on an

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older cat, they don't clip clean, so you end up

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doing part of the nail and its shreds a little bit.

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I don't know, maybe my cat is just cooky and

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that's what happens. But it's better for so much better

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for their health and so much easier. And the fact

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that it's easier on cats is a huge plus because

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we know how hard it is to cut cats nails.

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Speaker 5: You bring up a really great point and something that

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we learned during the development process, and that's exactly what

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you said. If you're not using the right clipper, if

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you're putting too much force, you will end up crushing

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the nail, and that will cost splitting over time, and

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that splitting can go all the way up to the

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vein of the nail and cost a lot of discomfort

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for the pets. So that's another great reason why a

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quality clipper is so important for everyone to have home

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at old times. But also I also had a puppy

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that had issues with her nails and would go outside

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and accidentally split it, and I had to have something

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handy at my home, just like so many people do,

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to be able to take away anything that shouldn't have

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been there, and hopefully that didn't need to a trip

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to the vet. But absolutely the nails are definitely a

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health concern and I would highly recommend everybody to have

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a cliver on hand.

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Speaker 2: Thank you. Let's talk about pet grooming. So there's been

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a huge shift in people doing a lot of self

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care beauty for pets. Is this a social media thing

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or do you think it's because we think of pets

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as our kids. We call them for babies, you know,

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our children. What's driving this? You know, need to beautify

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our pets.

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Speaker 5: There's definitely been a shift. I agree with you, and

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I believe it started with COVID. People we had the

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ability to learn more. There's so much more information on

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social media, on AI apps, on any research that you do,

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really on the health of your pet. They're so similar

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to humans, and they do need that self ritual connection.

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They get stressed like us, they feel like us. They

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need to be able to have a pampering session. And

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people got more comfortable during COVID during those things at home,

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and it became a momentum, a movement, really, and I

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think it's here to stay. But I don't think it

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is limited to social media. I think it is actually

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something that humans are doing with their pets. I mean,

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I could speak to my own routines with my pets

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and what I'm doing with them. But I also speak

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to my friends and what they're experiencing at home, and

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they're treating them like babies. There are one hundred percent

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their babies, and I don't think that's going away. I

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think people really want to treat their pets like a

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member of the family because they are. They're part of

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our household.

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Speaker 2: Yeah, so true. So Maria, why do you think pet

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parents are even more willing than they used to be

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to invest and premium grooming products.

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Speaker 5: I think it all ties back to that importance of

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health and the abundance of information that we have. Now

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we know that a pets body, whether it's a dog

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or a cat, they're in a different form than a human,

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but in a lot of ways we're similar. So if

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we do something for ourselves and for putting better food

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in our bodies, and we're using the best possible products

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for ourselves, we extend that onto our fur babies, right,

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And that's what you want at the end of the day.

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You want to purchase for them what is going to

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be be best for them, be healthiest for them, And

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all that research that you're conducting online is going to

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lead you to the products that are going to be

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best for your lifestyle, but also best to ensure that

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you're giving them the most comfortable and stress free grooming

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routine that you can. Grooming can be stressful, so we

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want to minimize them. We want to make sure that

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the tools that they're being groomed with and pampered with

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are actually allowing them to enjoy the moment, the bonding

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moment with their parent, which in the end becomes that

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little spa feel that we were talking about, that self

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ritual of self care and general wellness that is needed,

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you know, for your pets just as much as you're

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human exactly.

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Speaker 2: So let's talk about looks. How would you say the

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Tweezerman pet grooming products balance esthetics and style with functionality

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and safety. So basically what pet parents probably want our

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thinking about is Okay, it works well, but how does

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it look? And to me, I want to say, you

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guys have not bought Tweezerman Tweezers. They look great, but

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how do the pet product line look?

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Speaker 5: We wanted to make sure we were building a collection

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that was durable over time, so we were selecting the

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highest possible quality materials that we could find, and we

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designed them in such a way that they are very neutral,

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so they can really fit into anyone's design style or

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aesthetic right. We wanted to make sure they were esthetically pleasing,

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conveyed that they were a product of premium quality, and

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ultimately built for the comfort of the human and the pet.

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There are a lot of products out there and various

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different colors and different materials, but we know over time

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those materials tend to get gummy. You have to end

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up disposing them every six months. And at the end

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of the day, was that if you're buying a twigemine product,

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you should be able to keep that for a lifetime,

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for the lifetime of your pet. And that's how we

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ended up with the design that we have now, which

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is built to be premium to stay with you long term,

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and it won't get the gummy over time. You won't

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have to dispose of it every six months, and as

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we said earlier, you can sharpen some of the items

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to extend that longevity. So that was the primary focus

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for us in delivering a collection that is visually appealing

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and most important importantly effective and safe.

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Speaker 2: So if you had to build the perfect Tweezemin pet

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essential pamper kit or just a gift kit. What would

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you say it should include?

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Speaker 5: I one hundred percent would gift a slicker brush. I

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have seen firsthand pets who have in the past been

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scared of a brush, and we have introduced them to

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the to our slickerbrush, the Tweeman slicker brush, and I've

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visually seen the pet melt away into the brush and routine,

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which I just love telling that story. We experienced it

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during one of our photoshoots, and I also experienced it

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in my personal life, and I love seeing the pet

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enjoy the product. I think it's a really good basic

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to have. So I would say a slicker brush, a clipper,

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and a bathing brush because it makes the things so

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much easier. With their two in one shampoo brush, it's

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one hand you put in the shampoo and you can

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pump and lather at the same time. So I highly

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recommend those three items as a gifting basket.

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Speaker 2: Great choices. So we have lots and lots of pet

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00:24:16,359 --> 00:24:20,799
parents listening what is one grooming tip? As a pet

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parent and as someone who's done a lot of research,

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So what is the one grooming tip every pet parent

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should know about, but usually overlooks.

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Speaker 5: I think shedding is a big one. Oh yeah, there's

435
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so much research out there about shedding, and it's seasonal

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sometimes and sometimes it's not. Sometimes certain pet breeds just

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shut year round. And one of the things that we learned,

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and I've been applying recently since I just got a

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puppy that SuDS a lot more than I've been used to,

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is constant brushing really helps with minimizing the shedding and

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also bathing super important. You have the consult with your

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vet to see what is recommended for the specific breeds

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that you have. Sometimes it's every two weeks and sometimes

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it's once a month. But keeping up with the baiting

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really really reduces the shedding and it keeps your pet safe.

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So I think that's one huge takeaway for me that

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I would share with everyone because I know shedding can

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be very challenging to manage.

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Speaker 2: Yes, it can, and I've had seasonal and year round shutters.

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I think I have year round now. But with the cats,

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they don't discriminate. Every month is good for them to

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shed a little bit. So I want to thank you

453
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so much for coming on Best Bets for Pets and

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telling us about the tweezerman at grooming tool. Where can

455
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our listeners buy it and find out more about the line.

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00:25:46,240 --> 00:25:49,839
Speaker 5: So I highly recommend looking at our website, tweezermanpet dot com.

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We also just recently launched a blog and we're using

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that as an opportunity to partner with different experts in

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the field to bring additional education to pet parents and

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really make people aware of things that you could do

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to keep your pets.

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Speaker 2: Safe and where can people buy it?

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Speaker 5: So it's available on twisihmanpet dot com as well as

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Amazon and Chewy dot com and coming to other retailers soon.

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Speaker 2: Thank you so much for coming on Best Bets for

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00:26:18,880 --> 00:26:22,759
Pets and telling us all about tweesmen pet grooming tools.

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Speaker 5: Thank you so much for having me. It's been a pleasure.

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Speaker 2: I hope everyone enjoyed this show. I am such a

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big bran of Tweezeman products and their pet grooming tools

470
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are fantastic. I did try them out on my nephew

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dog and also on my cat crew, so Dennis, Charlotte

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and Molly or my cat crew. I tried it out

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on Dennis because I'd like my arms, so I wasn't

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gonna try Mollie and Charlotte is a scaredy cat, but

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Dennis is the laziest at using a scratcher and I

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always have to do his nails and I was so impressed.

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So thank you Tweezerman again. Thank you Tweezerman for coming

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on the show. Thank you Maria. I so appreciate your time.

479
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I want to thank everyone that's listening to Best Bets

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for Pets. Wow, it's sixteen years this year. Wow a

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lot of shows, So thank you so much for your listenership.

482
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I appreciate it. Thanks to my cat crew, Dennis, Charlotte, Molly,

483
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especially Dennis who not too willingly lent me his paw,

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but was very patient and he was happy. It took

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so much less time with the Tweezerman now covers, and

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of course the show would not be the same without

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the magic of my producer. Thank you Mark Winter for

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the magic you do on all of our shows. We

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appreciate it. And hey, cheap listening. You never know what

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we'll have next on Best Bets for Pets.

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Speaker 4: Let's Talk pets every week on demand only on petlight

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00:27:55,680 --> 00:28:00,480
Radio dot com.

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Speaker 2: The Mists, alessand