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<v Speaker 1>This is the WBZ Book Club. You're excited about business

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<v Speaker 1>prospects in the new year, then you might want to

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<v Speaker 1>check out a new book called launch Code The Playbook

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<v Speaker 1>or Continuous Growth by James Whitman, author and entrepreneur consult

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<v Speaker 1>Launch is an acronym for Listen, assess, unify, navigate, control

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<v Speaker 1>and hone. It's a step by step framework to keep

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<v Speaker 1>companies growing and increase sales. One of the key points

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<v Speaker 1>is that when sales and product developers truly communicate and

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<v Speaker 1>work together, when research into what the customers truly want

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<v Speaker 1>is paramount, the likelihood of you succeeding is a heck

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<v Speaker 1>of a lot greater. This is also a fine playbook

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<v Speaker 1>for those of you involved in acquisitions or relaunching products

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<v Speaker 1>or services and bringing your teams together to keep profits

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<v Speaker 1>as well as morale up. The new year always brings

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<v Speaker 1>promise and often fresh advice from experts, and this book

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<v Speaker 1>will be a fine addition to those of you looking

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<v Speaker 1>to grow your business. Launch Code The Playbook for Continuous

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<v Speaker 1>Growth by James Whitman. I'm Jordan, and That's the Book

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<v Speaker 1>Club WBZ, Boston's news radio