Speaker 1: This is the WBZ Book Club. You're excited about business
Speaker 1: prospects in the new year, then you might want to
Speaker 1: check out a new book called launch Code The Playbook
Speaker 1: or Continuous Growth by James Whitman, author and entrepreneur consult
Speaker 1: Launch is an acronym for Listen, assess, unify, navigate, control
Speaker 1: and hone. It's a step by step framework to keep
Speaker 1: companies growing and increase sales. One of the key points
Speaker 1: is that when sales and product developers truly communicate and
Speaker 1: work together, when research into what the customers truly want
Speaker 1: is paramount, the likelihood of you succeeding is a heck
Speaker 1: of a lot greater. This is also a fine playbook
Speaker 1: for those of you involved in acquisitions or relaunching products
Speaker 1: or services and bringing your teams together to keep profits
Speaker 1: as well as morale up. The new year always brings
Speaker 1: promise and often fresh advice from experts, and this book
Speaker 1: will be a fine addition to those of you looking
Speaker 1: to grow your business. Launch Code The Playbook for Continuous
Speaker 1: Growth by James Whitman. I'm Jordan, and That's the Book
Speaker 1: Club WBZ, Boston's news radio