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Speaker 2: This is about to be good radio.
Speaker 3: To me, a craft brewer is much more of a
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Speaker 1: Tons and tons of stuff going on in the beer world.
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Speaker 4: What's on Tap High five?
Speaker 5: This is What's on Tap Radio beer and the culture
Speaker 5: that flows with it. Pear's Beer Guru James Simpson and
Speaker 5: Beer Logics Chad Pilbean.
Speaker 2: Happy New Year.
Speaker 3: I thought you were getting a tonsle actony.
Speaker 1: Ah woo, guess who's rested this guy?
Speaker 3: Oh? You know, everybody wants to know though it's January.
Speaker 4: It is January. I noticed it on the glendar.
Speaker 3: You know what everybody wants to know. We're gonna find
Speaker 3: out soon enough. Inquiring minds want to know, actually, inquiring
Speaker 3: livers want to know. Is James going to do what
Speaker 3: he did last year? We're gonna ask him that here
Speaker 3: in just a little bit. But it is a new year.
Speaker 3: Time to drink some new beer.
Speaker 4: Year, is it?
Speaker 1: Is it twenty twenty four, twenty three, twenty two, twenty
Speaker 1: one the year?
Speaker 4: We don't mention before that or after that?
Speaker 3: I don't know, but I know some celebrities that said
Speaker 3: that threatened them to leave the country again. I'm not
Speaker 3: sure why, but they said, yeah, we're gonna we're leaving.
Speaker 3: Did they leave, No, they haven't. There's some weird stuff
Speaker 3: going on in the world. Did you hear they're talking
Speaker 3: about changing the name of the Gulf of Mexico.
Speaker 4: I heard that Gulf of America.
Speaker 3: Wild For a guy who doesn't drink, he's got some
Speaker 3: crazy ideas.
Speaker 4: I'll take thanks for that. Made me laugh for three hundred.
Speaker 3: But that's a that's a final jeopardy one.
Speaker 1: All right, Welcome to Happy New Year, Bill, Happy New Year.
Speaker 4: Chad.
Speaker 1: Happy New Year, everyone Happy James man, I'm fired up.
Speaker 2: Man.
Speaker 1: We had the last couple of weeks off. You know,
Speaker 1: we always take the last two or three weeks off
Speaker 1: of the year, and you know, just to get some
Speaker 1: R and R. We charge our batteries and uh boy,
Speaker 1: I needed it, although I was sick a lot of it.
Speaker 4: But I'm back, I'm I'm ready, I'm fired up. How
Speaker 4: about you guys?
Speaker 3: Here? It is this this segment right here, brought the table,
Speaker 3: brought to you by Robot. Here we go. James is
Speaker 3: sick again.
Speaker 1: No, actually, I'm not sick. I was sick during the break.
Speaker 1: I came down with I don't know. There was some
Speaker 1: sinus infections going on around. But I'm back, I'm ready
Speaker 1: and uh it's We're kicking.
Speaker 4: Off twenty twenty five.
Speaker 3: I'm excited, man. We've got some good stories, good beer,
Speaker 3: the crack open. But before we do, James, please thank
Speaker 3: all those wonderful people who make it possible for us
Speaker 3: to produce this fine radio program.
Speaker 4: All right, kicking off with our our is it our
Speaker 4: research departments?
Speaker 3: Is that what we call it?
Speaker 4: Superior pest control.
Speaker 3: Superior pest control right here in West Michigan.
Speaker 1: Yes, flutter inboxes, flutter inboxes with so many stories.
Speaker 3: They vet the stories for us and it makes it
Speaker 3: easier on the production team. Because we lost our intern.
Speaker 4: Yeah a long time ago too.
Speaker 2: Uh.
Speaker 1: We got Bier Logic Conference, the events reading all taking
Speaker 1: Insurance group, the Backyard Girl keeping the lights nice and
Speaker 1: bright and nice and cozy here in my studio, here
Speaker 1: a studio s thanks to Harbor Light Brewing and of
Speaker 1: course sponsoring our podcast cast branding which is a bit
Speaker 1: well everywhere, were everywhere and I mean everywhere.
Speaker 4: And welcome to show.
Speaker 1: We got a lot of good stuff on tap this week.
Speaker 1: Gotta catch up have things been? We gotta talk about how.
Speaker 4: The break was.
Speaker 1: But in the meantime, we got to drink some beer
Speaker 1: in the first segment thanks to our friends over at
Speaker 1: the Backyard Grill, which is they've been with us a
Speaker 1: long time, a long time, and I'm very grateful for
Speaker 1: them for their supports. But they bring us, brought the
Speaker 1: table where I'm gonna bring a beer, chats bringing a
Speaker 1: beer bill, bringing beer.
Speaker 4: I mean, everyone's just bringing beer.
Speaker 3: We got beer, and also we have a stunt beer
Speaker 3: livery hanging out in the corner Mike degrees of Hummingbird Hops.
Speaker 3: We're gonna talk to him in a minute, because he
Speaker 3: was sitting around. He's like, yeah, I can't really grow
Speaker 3: hops in this whether it's twenty degrees. So I got
Speaker 3: something to do, you know, Hey, can I come over
Speaker 3: and have a beer? Sure, and we're gonna kick things off. James.
Speaker 3: I was on the hunt at every single beer store,
Speaker 3: could not find it.
Speaker 1: Finally I saw, I saw your social media congratulations.
Speaker 4: I was very excited for you.
Speaker 3: Only seventy days after the package date. Here it is
Speaker 3: the Celebration Fresh Hop ip a from Sierra Nevada. I
Speaker 3: have looked all over. In fact, there was a restaurant
Speaker 3: that said we now have Sierra Nevada Celebration nail on
Speaker 3: tap and I'm like, where has this ben?
Speaker 4: What's the major retail chain up there? Is that Meyer
Speaker 4: Meyer Meyer?
Speaker 3: Yeah? They would every Meyer, I know what, up and
Speaker 3: down the aisles could not find it. And I thought,
Speaker 3: seeing as this is a fresh hop beer and it
Speaker 3: is arguably the greatest West Coast ipa ever made, and
Speaker 3: we have a hop farmer in studio with us Hummingberg
Speaker 3: Hops might here, thought why not kick things off with
Speaker 3: a fresh Hop celebration. I pa, I am not going
Speaker 3: to describe the beer. Why because if you know what
Speaker 3: it is, it needs no description. And if you don't
Speaker 3: know what it is, where the hell have you been?
Speaker 4: Yeah? I bought that beer to the table like four times before.
Speaker 3: All right, James, let's get on to you, because everybody
Speaker 3: wants to know. It's so called dry January.
Speaker 4: Dry January, that's what I heard.
Speaker 1: You know, over a half of all people survey say
Speaker 1: that you plan to rarely never drinking in twenty twenty five,
Speaker 1: but of people say they do not plan on partaking
Speaker 1: in dry January.
Speaker 4: What says these guys? All right, obviously chat's not partaking
Speaker 4: in dry January. But I'm bringing to the table.
Speaker 1: I'm also bringing a fresh hopped ipa from the Shoots.
Speaker 1: Hey fresh hopped? Now, this is the freshly squeezed ipa
Speaker 1: loaded with juicy hops at zero percent alcohol.
Speaker 3: Oh no, but about again? Here he goes. Now you
Speaker 3: know why nobody wants to come and drink with you?
Speaker 1: And am I very popular? What's on tap radio? It's
Speaker 1: like a podcast glass thanks to our friends over at
Speaker 1: Harbor Light Brewing. I'm gonna pour this freshly squeezed to
Speaker 1: Shoots ipa into my what's on tap radio glass that
Speaker 1: smells like hops freshly squeeze hops.
Speaker 3: That is it almost tastes like beer.
Speaker 4: That's very hoppy.
Speaker 1: Again, this is he freshly squeezed ipa packed with juicy
Speaker 1: hops from the Shoots brewing out of Bend, Oregon at
Speaker 1: a zero percent alcohol by volume.
Speaker 3: Our special stunt liver, Mike Deveries again of Hummingbird Hops
Speaker 3: in Sagatuck, Michigan, joining us as a stunt beer liver.
Speaker 3: He's conflicted on this because it's such a hoppy beer
Speaker 3: and it uses hops. He's like, oh, well, that's good
Speaker 3: for business, but there's no alcohol in. And he's like, well,
Speaker 3: I guess I'll allow it because it's good for them,
Speaker 3: good for the economy. But he's not gonna partake neither
Speaker 3: am I In Bill's like.
Speaker 4: I saw I saw Bill shaking his hat at me.
Speaker 4: Don't do that, Bill, all right?
Speaker 3: Anyway, this has been brought to the table, brought to
Speaker 3: you by our friends at the Backyard Grill. We brought
Speaker 3: the Seerien about a celebration fresh hop ipa, and James
Speaker 3: brought something that's almost like beer, the non alcoholic.
Speaker 1: Hopwater suits freshly squeeze ipa and that has brought the
Speaker 1: table thanks to our friends over the backyard Grill. But hey,
Speaker 1: we gotta take our first break. But coming up, we're
Speaker 1: gonna catch up with each other. See how things have.
Speaker 4: Been, how how's how's the beer? We'll looking and uh
Speaker 4: got fun facts, hold my beer and watch this all.
Speaker 1: This is so much more. Hang with us for an
Speaker 1: action back two hours. We'll be right back.
Speaker 2: Here in What's on Tap Radio.
Speaker 5: We know two types of people, those you drink with
Speaker 5: and those that make you drink.
Speaker 6: Oh, your parents are coming for the weekend.
Speaker 2: Either way, we're drinking.
Speaker 3: All right. Everybody's got a beer. You got a beer,
Speaker 3: I got a beer. We got a beer. You know
Speaker 3: who else has beer? The Backyard Grill on the northwest
Speaker 3: side of Houston. But when you're drinking, you want to
Speaker 3: have something to eat too, So go get yourself some
Speaker 3: grub at the byg. The menu is a amazing They've
Speaker 3: got all your Texas favorites like steaks, bahitas, chops, and
Speaker 3: it's all grilled on a wood fired grill. Got burgers,
Speaker 3: you got wraps. Hey, if you're vegetarian, they got salads,
Speaker 3: they got soups, homemade dishes, and specialties like smoky the
Speaker 3: beer chicken. Oh yeah, smoked chicken injected with local beer
Speaker 3: sounds delicious, right yeah, And don't forget the green beans.
Speaker 3: I know you're thinking, Wait a minute, is this guy
Speaker 3: just talking about all the grilled stuff and you're gonna
Speaker 3: tell me to eat your veggies? Hey, mom said eat
Speaker 3: your veggies. Over one hundred different menu items, get the
Speaker 3: green beans. Trust me, you won't regret it, and over
Speaker 3: one hundred different beers head out to the backyard Grill
Speaker 3: in the corner of Weston Jones Road on the northwest
Speaker 3: side of Houston. Cheers.
Speaker 1: All right, welcome the new year, first episode of twenty
Speaker 1: twenty five. You can join us. Look at the one
Speaker 1: sheet here, I mean you a little teaser. US Surgeon
Speaker 1: General calls for new warnings on beer labels. That's gonna
Speaker 1: be our big story. I got flooded with emails about that.
Speaker 4: Now this story will save us. This is a story
Speaker 4: that is very interesting to me. Past blue ribbon.
Speaker 1: It's gonna be contra contract brewed with another big conglomerate brewery.
Speaker 4: This is a very interesting story to me.
Speaker 3: Least at least it's you remember when paps we covered
Speaker 3: this story way back and PBR got bought out and
Speaker 3: was owned by a Russian company. It's like, wait a minute,
Speaker 3: hold on send PBR. It's like, that's as American as
Speaker 3: it gets and it's owned by a Russian company. And
Speaker 3: then we bought it back somehow, I don't know.
Speaker 1: But now that they're switching contract brewers. And an interview
Speaker 1: I did with Jim Cook back in like twenty sixteen,
Speaker 1: twenty seventeen, I asked this very question and he did
Speaker 1: not have an answer for me. Find out what question
Speaker 1: that is, because now there's an answer just ten years later.
Speaker 3: I know what the question was. I remember, is glitter
Speaker 3: beer going to take the world by storm? Damn it?
Speaker 4: Chad, yes, kill.
Speaker 3: If he's gonna do a dry January?
Speaker 1: And then what else we got going on? Oh, Heineken's
Speaker 1: upset some fans.
Speaker 4: We'll explain.
Speaker 1: And then we got the marketing idea of the week.
Speaker 1: All this is so much more on this edition of
Speaker 1: What's on Tap Radio, So hang with us. Got a
Speaker 1: lot of good stuff on tap, but I want to
Speaker 1: reset the beers that we brought to the table thanks
Speaker 1: to our friends over at the backyard grill. We're Chad excited,
Speaker 1: excited because he finally, finally was able to track down
Speaker 1: the celebration.
Speaker 3: I pa, it was in a party store and it
Speaker 3: was in spring Lake. It was the same party store
Speaker 3: that Harbor Light Bill and I went to, and yeah,
Speaker 3: I went back in there and I said, I know.
Speaker 3: I said, do you have any celebration ale from Sierra Nevada?
Speaker 3: And he said, yep, right here. And I looked and
Speaker 3: I said, and they were just six packs and I
Speaker 3: said okay, and he hands me one. I was like
Speaker 3: that it. He was like, how many do you want?
Speaker 3: I said, all of.
Speaker 4: All of it.
Speaker 3: I want all the celebration now. And so he pulled
Speaker 3: out and he's like, oh, I've got his three and
Speaker 3: forty two dollars later.
Speaker 4: Yeah, you're gonna you're gonna pay for it.
Speaker 1: That one would have been funny if he was like, yeah,
Speaker 1: I can't get rid of this stuff.
Speaker 4: It's on the clearance shelf.
Speaker 3: Yeah, here's a palette. How much do you want pull
Speaker 3: your quick car around. We'll load it the trunk.
Speaker 4: It's been on the clearage rack next to the old Oreos.
Speaker 3: Yeah, the Orange Halloween Oreos celebration Hill by the way,
Speaker 3: I do have a story coming up that did not
Speaker 3: make it into the production room. I got it right
Speaker 3: before we came out in the air, things to Superior
Speaker 3: Pest Control, West Michigan. I am gonna be telling you
Speaker 3: about that. But you say that cookies and beer? Way
Speaker 3: do you hear this story?
Speaker 4: All right?
Speaker 3: All right?
Speaker 1: And then I want to reset the beer that I brought,
Speaker 1: the freshly squeeze non alcoholic IPA from the shoot's brewing
Speaker 1: at and I said zero percent, but I know I'm
Speaker 1: gonna get fact checked by people out there at James
Speaker 1: and the radio. It's zero point five. Abv Okay, it's
Speaker 1: not zero percent. It's zero point five. And I know
Speaker 1: there's gonna be you know, four people let me start.
Speaker 3: That's incorrect, by the way. One of them is sitting
Speaker 3: in my studio. He's like, well, you know, technically a word,
Speaker 3: and then all of a sudden, you know, harbor Light
Speaker 3: Bill He's like, well, you know, Chad, he is right,
Speaker 3: and I'm like, shut up. Then I remember that Bill
Speaker 3: pays the bill. So let me take a swig.
Speaker 1: Of this now that I let her breathe through this segment,
Speaker 1: hang on, yeah, go ahead.
Speaker 3: Have a sip of that why you're just breathing. Our
Speaker 3: is gone. Yeah, we're gonna to open another one here
Speaker 3: in a second.
Speaker 1: So this is a good alternative to the original main
Speaker 1: squeeze professionally similar balance IPA notes of bright citrus and
Speaker 1: tropical fruits. It's so close to the original you'll have
Speaker 1: to double check on the can. That's how that's how
Speaker 1: close it is.
Speaker 3: See this is okay? How much beard does James drink?
Speaker 3: Because he was able to go back in the rolodex
Speaker 3: of his brain and recall what the original taste like
Speaker 3: to be right, yeah, and he's like, you know what,
Speaker 3: this tastes refreshingly like the original?
Speaker 4: I mean, and well it helps her. I do like
Speaker 4: that beer, you know, just shoots. It's a great brewery.
Speaker 1: They have bright, juicy aromas, flavors of orange and passion fruit.
Speaker 1: It's a it's a very good and I'm I'm saying
Speaker 1: zero point five percent. And did you know this beer
Speaker 1: won a gold at the twenty twenty four US Open
Speaker 1: Beer Championship.
Speaker 4: For the non alcoholic IPA. Thank you very much.
Speaker 3: Wait a minute, you're drinking a gold medal winning hot water.
Speaker 3: James almost spit his hot water first show of twenty
Speaker 3: twenty five, and I almost got him to spit is
Speaker 3: hot water.
Speaker 2: Now.
Speaker 4: I know the question is going to be like, why
Speaker 4: why James? Why? Because I like a good challenge. I right,
Speaker 4: like a good challenge.
Speaker 1: Let me see if I can do it, and I
Speaker 1: didn't last year. And here we are, what twelve days
Speaker 1: into the new year. I'm doing fine and uh.
Speaker 3: And meanwhile we are over here and we just cracked
Speaker 3: up another one, which we were gonna talk about in
Speaker 3: the next break because we still have to do this.
Speaker 3: And then we sign a new contract for twenty twenty five,
Speaker 3: which means they said, hey, you're gonna keep You're gonna
Speaker 3: keep educating people, right like, well, it's part of the deal.
Speaker 2: Now.
Speaker 5: The official What's on Tap Radio fun Fact of the
Speaker 5: Week brought to you by Who's ever checked Clear?
Speaker 2: This week?
Speaker 1: I mean to be fair, people have been off for
Speaker 1: the last two weeks, so they haven't learned anything. They've
Speaker 1: been on vacation, so it's time to get them back
Speaker 1: in school.
Speaker 3: It's like beer drinkers everywhere, we're getting dumber. Get back
Speaker 3: out of the air.
Speaker 4: My brain needs stimulation, all right.
Speaker 3: When you think about popular beer destinations, James, where do
Speaker 3: you like to go, like really, like if you're getting
Speaker 3: on an airplane going somewhere where you're going.
Speaker 4: I'm probably going somewhere like in the Middle East.
Speaker 3: Yeah, yep, exactly. Yeah I heard. I thinking's opening a
Speaker 3: brewer in Saudi Arabia.
Speaker 4: One of my favorite stories of twenty two before. Hey,
Speaker 4: there's closed.
Speaker 3: Muslim country and there's major brewery.
Speaker 4: There's breweries closing all over the country. But hey, let's
Speaker 4: go open to one and where people can't drink.
Speaker 3: It, well, not alcoholic beers. So big, we're gonna open
Speaker 3: a brewery and a Muslim nation. Oh, we're gonna talk
Speaker 3: more about that later on. But beer destinations maybe Portland, Oregon,
Speaker 3: maybe Portland, Maine, maybe Grand Rapids, Michigan, Beer City, USA,
Speaker 3: right there, anywhere in Colorado. I mean, there's places all
Speaker 3: over that you can go. Houston, Texas. I mean Texas
Speaker 3: beer scene is hot. I don't care. Yeah, it's that's
Speaker 3: just a temperature. They're not just the temperature. It's also
Speaker 3: the beer scene there. But you may have heard that
Speaker 3: Virginia is for lovers, that's the official tourism slogan for Virginia.
Speaker 3: But maybe Virginia is for beer. Lovers, because there's quite
Speaker 3: a bit of history of beer in the Commonwealth state
Speaker 3: and starts with six the year sixteen oh seven. You
Speaker 3: remember that year, James. It's a good year.
Speaker 4: I mean, like like it was yesterday.
Speaker 3: Yeah, oh two, it was a good year. Yeah, I'm
Speaker 3: telling you. Oh. And beer came into the colonies and
Speaker 3: arrived in the colony of Virginia, and then all of
Speaker 3: a sudden it started to spread. Now it's a little
Speaker 3: known fact that the beer in street really was not
Speaker 3: in beer as a product, was not done by the
Speaker 3: men of that time. It was done by women. And
Speaker 3: it was a southern state, so it was also being
Speaker 3: produced by slaves. And we did a fun fact about
Speaker 3: one Peter Lemming who was the first super brewer, and
Speaker 3: he was a black slaved and he was owned by
Speaker 3: Thomas Jefferson and he brewed on that plantation and he
Speaker 3: made amazing beer and taught other people on other plantations
Speaker 3: how to brew beer. And that all started in Virginia.
Speaker 3: Another little known fact is that the very first canned beer,
Speaker 3: Ruger Beer, debuted in nineteen thirty five. I want to
Speaker 3: take a guess which state it was, Virginia, No, Florida, Yeah, No,
Speaker 3: it was Virginia. Yes, it was Virginia. Nineteen thirty five,
Speaker 3: the first canned beer debuted and the great Charlie Papaisian,
Speaker 3: founder of the Brewers Association American home Brewers Association Beer Festival.
Speaker 3: You darn right, he's been on the show, knows us.
Speaker 3: We've got high fives from him and everybody. He attended
Speaker 3: the University of Virginia, where he perfected homebrewing and wrote
Speaker 3: many of his books. But I thought this was an
Speaker 3: appropriate fun fact. You're official What's on Tap Radio Fun
Speaker 3: Fact of the week, seeing as we have Hummingbird hops
Speaker 3: in studio with us right now. Mike's going to be
Speaker 3: impressed by this. But Virginia was the single largest producer
Speaker 3: of hops in all of the colonies all the way
Speaker 3: up to the start of the Civil War. And that
Speaker 3: is your official What's on Tap Radio Fun Fact of
Speaker 3: the Week.
Speaker 4: That was a good fun fact, Chad, see learning things here.
Speaker 3: Yeah, Now, if we just get the Commonwealth of Virginia
Speaker 3: to sponsor the icial time Tap Ready Fun Fact the Week,
Speaker 3: we'll tell more people to go drinking in Virginia, because
Speaker 3: Virginia is more than just for lovers. It's for beer.
Speaker 3: Lovers or have said us a T shirt.
Speaker 4: Yeah, reach out to the tourist department. See see me again?
Speaker 4: Something going on?
Speaker 1: All right, well, I wanna take a note of swig
Speaker 1: of my a to shoots freshly squeezed hops of mosaic
Speaker 1: and citra. All right, let's take a break. Coming up,
Speaker 1: let's catch up, and let's.
Speaker 4: Tell you what's going on in the world. It's What's
Speaker 4: on Tap Radio. Hang with us. We'll beat right back.
Speaker 5: Because it's five o'clock somewhere, Live life, every old and menanom.
Speaker 5: It's always time for those slackers of What's on Tap Radio.
Speaker 3: Superior Pest Control of West Michigan, Superior Pest dot Biz.
Speaker 3: They are sponsors of the research department here What's on
Speaker 3: Tap Radio? Make sure that we have all this awesome content.
Speaker 3: Give them a call or reach out to them at
Speaker 3: Superior Pest dot Biz.
Speaker 1: All right, fucome first show twenty twenty five, it's going
Speaker 1: to be back. I'm fired up doing dry January, just
Speaker 1: to see if I can do it. Like I said,
Speaker 1: I think a good challenge.
Speaker 3: I'm fired up. Let's go not drinking, Chad.
Speaker 1: I know you think that it's just a fad that
Speaker 1: the popularity for n A beers will die soon, just
Speaker 1: like selters. But there are a lot of good nabers
Speaker 1: out there, including this freshly squeezed IPA from the Shoots
Speaker 1: brewing out of Bend organ As zero point five percent
Speaker 1: alcohol by volume.
Speaker 3: I remember what my mom used to tell me. Just
Speaker 3: remember you don't need to have a good time to
Speaker 3: have alcohol. Oh wait, I mean I think it was
Speaker 3: the other way around. It was it was the other
Speaker 3: way around, But that's the way I'm going. But speaking
Speaker 3: of alcohol and a good time, we during the last segment,
Speaker 3: I want to think Mike, who brought a couple of
Speaker 3: beers for us to sample side by side, very similar beers.
Speaker 3: And we're not gonna dwell on this too much, but
Speaker 3: I wanted to just mention we just had a Stone
Speaker 3: Tangerine Express Hazy I p A and we wanted to
Speaker 3: taste it side by side with a This is the
Speaker 3: Hazy ip A Tangerine space Machine. So we went from
Speaker 3: Tangerine Express Hazy from Stone to New Hollands Tangerine space Machine.
Speaker 3: And we're gonna give you some thoughts on this very quickly.
Speaker 3: Just which one do we prefer? So give us a
Speaker 3: minute to taste this here, Bill, you got that one there?
Speaker 7: Yeah, and Theandering Space Machine is way more tangerini, way
Speaker 7: more citrusy.
Speaker 3: Oh my gosh. Yeah, that's an understatement.
Speaker 2: Right.
Speaker 7: Stone uses, I think, not too many hops, but a
Speaker 7: big variety of a lot of them. New Holland uses
Speaker 7: a little bit more subtle in their hops, but they're
Speaker 7: way more in their.
Speaker 3: Tangerine thumbs up thumbs down. Stone or the tangerine space
Speaker 3: Machine from New Holland, which you prefer, tangerine space Machine.
Speaker 3: So you're going New Holland and I'm going with a
Speaker 3: Stone because I do not like citrusy beers. There you go.
Speaker 3: So everybody's got there's a flavor for everyone and two
Speaker 3: very similar beers that we just cracked open. Thanks Mike
Speaker 3: again for bringing that over from Hummingbird Hops.
Speaker 1: All right, James, you ever watch a show or a
Speaker 1: movie and see a flaw and it really bothers you.
Speaker 1: You're just like, ah, that's a that's a flaw, that's
Speaker 1: an error.
Speaker 3: Crystal surveys off.
Speaker 1: So there's this show at Apple Plus that I like
Speaker 1: to watch Apple TV.
Speaker 4: It's called stream King.
Speaker 1: It's got Jason Siegel and it's and it's got Harrison
Speaker 1: Ford and they're therapist and one of the beers they
Speaker 1: drink on that show is a stone IPA. But what
Speaker 1: bothers me is they'll pull the beer out of the
Speaker 1: fridge and they'll just twist the top off and throw
Speaker 1: it on the on the table.
Speaker 4: Nope, bothers me every time.
Speaker 3: That's a really strong grip, man, if you can do that.
Speaker 1: But they're like, uh, you know, they're just talking in
Speaker 1: the in the in the kitchen like, hey, you want
Speaker 1: a beer? Yeah, I got some my PA's And so
Speaker 1: thought this is obviously is a stone because there's product placement, and.
Speaker 4: Yeah, they just and then throw the bottle cap on
Speaker 4: the on the table. I'm like, ah, that's not a
Speaker 4: twist off. But I diagnoze, I.
Speaker 3: Know, I don't even I can't tell you the last
Speaker 3: time I twisted the top off of a beer bottle.
Speaker 1: I think I did a Lone Star maybe you know
Speaker 1: the I don't even know that I did it with
Speaker 1: a Lone Star.
Speaker 3: I probably because I've got a bottle opener on my ring.
Speaker 3: Yeah I probably did that.
Speaker 4: I don't know, but you know, those beers aren't twist off.
Speaker 4: Their pop off.
Speaker 1: But anyways, my wife gets so aggravated with there's like
Speaker 1: another one real quick before we move on. It's a
Speaker 1: show set in the eighties, and like they have all
Speaker 1: the tap handles and you'll see.
Speaker 4: Like Oscar Blues to shoots Bells.
Speaker 1: Well Bell's around in the eighties. But like you get
Speaker 1: my point. There's all these new tap handles and a
Speaker 1: show that's set in the eighties.
Speaker 3: Oh yeah, whoops, yeah, whoops. You know, because if it
Speaker 3: was in the eighties, it'd just be michelob or like
Speaker 3: Schlitz or something Olympia and Schlitz. By the way, we
Speaker 3: get two people in studio who you labeled earlier when
Speaker 3: they started getting all geeky on hops, and they have
Speaker 3: a message for you, nerd.
Speaker 4: I'll take it. I'll take all right.
Speaker 1: So we've been off for the past few weeks. I
Speaker 1: want to ask about you. And Bill took an excellent vacation.
Speaker 4: We did.
Speaker 1: I know that because I'll post the pictures to social media.
Speaker 1: Good job show, way to go at what's on tap radio? Facebook?
Speaker 1: Dad finally posed photos of his adventure.
Speaker 3: Oh stop it, stop it. So we were all over.
Speaker 1: So Bill and Chad took a vacation or a voyage
Speaker 1: whatever you want to call it.
Speaker 3: It was Will and Chad's excellent beer Adventure.
Speaker 4: You I got t shirts made and everything. Stallions the windows.
Speaker 3: We put no, we put stickers everywhere we went and
Speaker 3: we visited quite a few really cool places. So we uh,
Speaker 3: we had to go to spring Lake, but not without
Speaker 3: first stopping at Oddside Ales in Grand Haven.
Speaker 4: I got a question, Yes the hell spring Lake.
Speaker 3: Spring Lake is a suburb of Grand Haven, cool just
Speaker 3: on the other side of the of the river. Appreciate
Speaker 3: that drive over a bridge. We had to go up
Speaker 3: there to spring Lake. And yeah, we drove by a
Speaker 3: closed brewery. Old boys, rest in peace. They're gone. But
Speaker 3: we're driving through this little and and bills from there.
Speaker 3: You drove there, and so tell tell the story real
Speaker 3: quickly when we're driving down the So we're driving down
Speaker 3: the street and there's this sign.
Speaker 7: Yeah, and it says it's Stands Bar, and I just
Speaker 7: mentioned it chat. I was like, Stands Bar always had
Speaker 7: the big sile out there, coldest beer in Michigan, I said.
Speaker 3: And the first thing he does is.
Speaker 7: It's like, Okay, I guess we're going to Stands Like
Speaker 7: we gotta go, man, And it's just a little dive place.
Speaker 7: But it's it's a pretty cool place.
Speaker 3: And we got a Bell's Christmas Ale, which is a
Speaker 3: it's like an old ale. It's very rich, multi beer,
Speaker 3: and it's a Scotch jail. Sorry, it's a Scotch jail.
Speaker 3: And it was served to us in a frozen and
Speaker 3: I don't mean chilled frozen. Yeah, there was cold cold
Speaker 3: beer was a beer slushy. And here we were drinking
Speaker 3: the coldest beer in Michigan and we had a good time.
Speaker 4: The coldest bear in Michigan. Did it have a little
Speaker 4: bicycle in it?
Speaker 3: Absolutely it did.
Speaker 8: Yeah.
Speaker 3: I mean for a beer that was eight percent and
Speaker 3: still be frozen. Oh yeah, it was cold?
Speaker 4: Or do you just drink it?
Speaker 3: No, we drink We were in stands. They told you
Speaker 3: what you were going to get the coldest beer in Michigan.
Speaker 4: There. I do not want a frozen mug, Thank you
Speaker 4: very much, Like you're killing the man.
Speaker 3: Yeah. But we went to Pigeon Hill. We went to Rake.
Speaker 3: Remember Rake, they made the big gretch beer. We interviewed
Speaker 3: Josh Rake. There's a name there, you go ahead, do
Speaker 3: name drop on that one. There you go. Let's see
Speaker 3: where else do we?
Speaker 4: Oh?
Speaker 3: We went to Berserk Brewery was a good time. Yeah,
Speaker 3: So we uh four to four in Holland and then
Speaker 3: we ended the night at another dive bar. We went
Speaker 3: to Skile's Tavern and had Chicago style, not deep dish,
Speaker 3: Chicago style tavern pizza and we drank and we had
Speaker 3: a pitch of Bell's Too Hearted and it was a
Speaker 3: good day.
Speaker 4: Nice. Yeah, I like the pictures.
Speaker 1: So over the break we hosted our annual brass band
Speaker 1: come in and serenade the neighborhood thanks to Rudy. Yeah,
Speaker 1: I'll give a shout out to Ruby and the home
Speaker 1: brew Bross Ensemble. They come out every year and they
Speaker 1: play in Christmas carols off my balcony, a lot of fun.
Speaker 1: The neighbors love it. And I want to give a
Speaker 1: special shout out to Loan Pint Brewing Company for donating a.
Speaker 4: Lot of yellow rows.
Speaker 1: And I also want to thank Carbock Brewing Company, which
Speaker 1: donated about six cases of their variety IPA pack. So
Speaker 1: it's funny all these breweries donated nothing but IPAs. So
Speaker 1: I was looking, you know, I'm icing the coolers down
Speaker 1: and I'm throwing the beers in.
Speaker 4: I'm like, man, I really hope my neighbors.
Speaker 1: Like IPAs because that's what they got. But I do
Speaker 1: want to give a shout out to Loan Pint and
Speaker 1: Carbock for sponsoring the events, and of course Rudy coming
Speaker 1: out and it was amazing, had turned out.
Speaker 3: No about the homebrew Brass Ensemble. This is a brass
Speaker 3: band of home brewers. Well no, no, no, no, they're band directors.
Speaker 3: But don't they also brew beer?
Speaker 4: I don't think they do.
Speaker 1: Maybe they did at one time, but now they're all
Speaker 1: they're all boldering directors at high different high schools, and
Speaker 1: they get together and they play at different breweries and
Speaker 1: they're amazing.
Speaker 3: Yeah yeah, okay, all right, so maybe that's the brewery connection,
Speaker 3: is that they're are. But I thought Rudy was a
Speaker 3: home brewer. He's the only one I knew so, but
Speaker 3: I don't know the other band directors, but he Yeah,
Speaker 3: but the people.
Speaker 1: They came out, and then of course the neighbors love it.
Speaker 1: And this is the fourth year I've done it and
Speaker 1: had a great turnout. The weather was perfect, got a
Speaker 1: visit from the weather man. The weather man was here,
Speaker 1: Brian Holsen, neighbor Chris, and then after.
Speaker 3: That, but don't don't confuse the weatherman with Brian Holes
Speaker 3: and the weatherman state.
Speaker 2: Yeah.
Speaker 1: And then I and I distributed the What's on Tap
Speaker 1: glasses thanks to Harbor Light Brewing, which they were all
Speaker 1: a fan of.
Speaker 4: Uh.
Speaker 1: But then after that we headed off to New Orleans
Speaker 1: and hung out on the French Quarter. And then of
Speaker 1: course my mom had to go to Nola Brewing to
Speaker 1: get a shirt. She was like, that was that was
Speaker 1: our mission? She was like, I gotta go to Nola Brewing.
Speaker 1: I gotta get a shirt, not to get a beer.
Speaker 4: Not to get a beer. Needs to get a shirt
Speaker 4: to get some merch.
Speaker 1: So I ended up getting the flights and then we
Speaker 1: booge on down the street down Choppatulas to Urban South,
Speaker 1: where we had a good time and I drink an
Speaker 1: amazing black ipa where my mom also bought merch.
Speaker 4: Likes the merch. My mom's in the merch game. But
Speaker 4: we did.
Speaker 3: Let's go shopping for clothes. Well, I guess that means
Speaker 3: we're hitting the brewery, all right.
Speaker 1: She does to go to breweries for beer. She goes
Speaker 1: to breweries fro merch. So but she gets to good merch,
Speaker 1: like the hoodies, the expensive.
Speaker 3: Sixty dollars hoodies.
Speaker 1: Yeah, not the fifty dollars hat, but it was overall,
Speaker 1: it was a nice break, and I'm glad to be back.
Speaker 1: But that's a little recap of what we did over
Speaker 1: the holiday break. But we got to take a break.
Speaker 1: Speaking of breaks, coming up, we gotta talk about Jim
Speaker 1: Cook a question I asked him back in twenty sixteen.
Speaker 1: He finally answered. He didn't answer when I interviewed. Nobody
Speaker 1: finally answered. And I'm going to tell you what that
Speaker 1: question was. Oh, this is so much more.
Speaker 4: Hang with us. We'll bright back.
Speaker 5: If you're buy yourself drinking a beer and listening to
Speaker 5: the show, you're not drinking alone.
Speaker 2: So be a pal and put your pants back on.
Speaker 2: What's on tap? What's on tap? This is what's on
Speaker 2: tap Radio.
Speaker 1: A lot to get to, a lot to get to.
Speaker 1: On the first episode of twenty twenty five. Thanks for
Speaker 1: hanging out with us. Let's talk about over the break.
Speaker 1: I went out to New Orleans my family. We always
Speaker 1: go after Christmas. We came back New Year's Eve, obviously
Speaker 1: before the craziness ensued. Well that's wild. This guy just
Speaker 1: drives down Bourbon Street. But we were not on Bourbon Street.
Speaker 1: Got a lot of people hit me up about it though,
Speaker 1: like hey you guys, Okay, I'm like, yeah, we're great,
Speaker 1: We're fine. Not that would be on Bourbon Street three
Speaker 1: in the morning, but that just goes to show, goes
Speaker 1: to show Chad, nothing good ever happens after midnight.
Speaker 4: Just saying, just saying, putting that out there.
Speaker 1: But one of the things that I did not get
Speaker 1: to do when we were in New Orleans is I
Speaker 1: really wanted to visit this liquor store that was also
Speaker 1: a chapel because it's not too far from Nola Brewing Company.
Speaker 4: It's like six blocks. Remember we talked about this.
Speaker 1: Liquor store in New Orleans that you can renew your
Speaker 1: vowels or you know, you're on wedding number seven and
Speaker 1: you don't want, you know, to do a big ceremony,
Speaker 1: you can go this.
Speaker 3: Look, well you can't. You can't do a big ceremony
Speaker 3: because every church you walk into like ah, not again,
Speaker 3: get out or wedding number eighty eight. Yeah, but I
Speaker 3: do want to give seeing you before No, we don't know.
Speaker 4: I do want to give a shout out.
Speaker 1: We have we have some listeners, listeners from day one.
Speaker 1: Their name Anita and John.
Speaker 4: Yes, and they went out.
Speaker 1: To New Orleans to this liquor store and renew their vowels.
Speaker 2: Love love that John.
Speaker 3: They would come out and see us when we do remotes.
Speaker 1: Oh did they ever be anytime we're out, anytime we're
Speaker 1: out an event, boom, you know, good shows.
Speaker 4: But yeah, they went out there.
Speaker 1: They went out there and renew their vowels at it,
Speaker 1: and I was so happy for them. I was like, congratulations,
Speaker 1: because I really wanted to go just to take some
Speaker 1: pictures and maybe meet the owner, but our schedule was
Speaker 1: just so crazy that.
Speaker 4: We didn't have the time to do it.
Speaker 1: But I'm so happy to see that they posted on
Speaker 1: their social media that they went out and renew their valves.
Speaker 3: I was. It was so funny too, because when I
Speaker 3: was selling beer in Houston, I'm going around, I'm visiting
Speaker 3: all the breweries and the bars and everything, and I'm
Speaker 3: out doing my thing, and I would run into them
Speaker 3: all the time. It's like, wait a minute, you're here.
Speaker 3: And then the next day I'd run into a completely
Speaker 3: different part of Houston. And Houston's a huge city, spread
Speaker 3: out all of it, and I'm just covering different parts
Speaker 3: of the market. And there they are again. I don't know,
Speaker 3: they'd say, where's James. It's like, well, he has a
Speaker 3: real job. You know, he actually he goes in and
Speaker 3: you know, he he actually gets a real paycheck and
Speaker 3: uh and it's like, oh man, when are you guys
Speaker 3: gonna be out again? And well yeah, and they would
Speaker 3: always show up.
Speaker 1: I love to catch up with him because I want
Speaker 1: to find out more about their their renewing their vowels.
Speaker 4: But I love that. Yeah, very cool couple. Uh.
Speaker 1: But I say that because there's another story in the
Speaker 1: news that's kind of similar. In Columbus, Ohio. There's a
Speaker 1: funeral home that will become the first in Ohio to
Speaker 1: get a liquor license. You know that, right, there's a
Speaker 1: funeral home that will be the first in Ohio to
Speaker 1: get a liquor license.
Speaker 3: It's a great idea, yep. I mean you're gonna, oh, yeah,
Speaker 3: you're gonna sell beer. It's gonna work all the shots
Speaker 3: everything else. Yeah, forty ounces, pour them out. You know.
Speaker 1: Now there might be some the fact that in near that, right,
Speaker 1: it's a funeral home that's gonna become the first in
Speaker 1: Ohio to get a liquor license.
Speaker 4: Now, here's the owner.
Speaker 1: His name's Hunter Triplet, and he's talking about getting a license.
Speaker 1: Let's run cut seven.
Speaker 8: My role in this position is to kind of be
Speaker 8: a party planner for dead people, you know, be more
Speaker 8: of a celebration of life than more of the multi
Speaker 8: day traditional services, which costs a lot of money. And
Speaker 8: their inspector called me and they're like, is this Evergreen
Speaker 8: Funeral And I'm like yeah, and they're like, you would
Speaker 8: be the first funeral home to get a liquor license
Speaker 8: in the state of Ohio.
Speaker 4: Yeah, and they are.
Speaker 1: And that is the owner, Hunter Triplet, about getting a license,
Speaker 1: the first in Ohio.
Speaker 4: I've not heard of such a thing, Chad, have you no?
Speaker 3: But my mom was born there, and I'm thinking, you know,
Speaker 3: she probably wants to go back there whenever her time comes.
Speaker 3: I'm gonna that'd be really bizarre, though, because my mom
Speaker 3: doesn't drink, and she's not just giving up beer for
Speaker 3: dry January. She's had a dry life.
Speaker 1: So all right, got to call from ourselves. I got
Speaker 1: a call from our sales department. They heard about this,
Speaker 1: and they're like.
Speaker 9: You know what's Oh no, you can't like, look, we
Speaker 9: want to get them on as an advertiser, and so
Speaker 9: what do you think.
Speaker 4: I'm like, I think that's a good idea.
Speaker 1: So we're gonna start running spots for him, and so
Speaker 1: from our sales department, I'm gonna throw them a bone.
Speaker 1: Now they're not advertising on what's on tap radio, but
Speaker 1: it's called Stiffy's Funeral Home.
Speaker 4: And this is a new ad that's in rotation. Let's say,
Speaker 4: let's cut twelve.
Speaker 6: We are redefining rest in peace with a liquor bar
Speaker 6: at Stiffy's Funeral Home. Celebrate life and death with a
Speaker 6: cocktail in hand, because saying goodbye shouldn't be dry. Com
Speaker 6: Raise a glass or a stiff one at Stiffy's because
Speaker 6: nothing says closure like an open bar. Stiffy's Funeral Bar.
Speaker 6: We are good times live on even when you don't.
Speaker 6: Stiffy's remind you to please drink responsibly, even at a funeral.
Speaker 1: I'll drink to that if you're shooting in a club's.
Speaker 4: Ohio Funeral Home becomes the first in Ohio to get
Speaker 4: a liquor license.
Speaker 3: Some of the cocktail names you could have.
Speaker 7: Yeah, what they need to do now is redesign the
Speaker 7: coffin to put a little sixel on the end and
Speaker 7: a tap.
Speaker 3: Oh my, you could grab a beer as you go
Speaker 3: up and say you're good. Good.
Speaker 1: But do we do a story about like there's some
Speaker 1: brewery out there that had a coffin.
Speaker 4: Like a it's like look like a case of beer.
Speaker 3: Didn we tell there's there have been people who been like, like,
Speaker 3: I've seen these coffins made that look like a case
Speaker 3: of Budweiser and guy gets buried a Butdweiser one or
Speaker 3: a Miller Lite one. Yeah, and yeah and yeah they
Speaker 3: made a coffin that looked just like yeah, Budweiser, and like,
Speaker 3: all right, you know that was his beer, So you.
Speaker 4: Know, Stiffy's funeral home. I like that.
Speaker 3: Okay, all right, all right, hey, Harbor Light Mill is
Speaker 3: gonna crack open a beer here. Tell everybody what we're
Speaker 3: gonna go ahead and do that. We're gonna we're gonna
Speaker 3: toast to the fallen or something. Here.
Speaker 7: We got the coral light from speciation Artists and ales.
Speaker 7: It's a rusty queed ale with a twist orange zest
Speaker 7: coming in.
Speaker 3: At five point five percent.
Speaker 7: And although this is not scientific, it is a sour
Speaker 7: level of zero out of ten.
Speaker 3: I don't know what that means wait, it's so just
Speaker 3: start pouring. So just so you know, sour level zero
Speaker 3: out of ten, which means it has zero. That's pretty
Speaker 3: creative way from a brewery that specializes in making sour
Speaker 3: beers to say this beer is not sour. So I'm
Speaker 3: gonna take a quick sip and see if it's false advertising.
Speaker 3: And that's false advertising. But it's close, it's like one.
Speaker 3: I'll give it a one out of ten. All right,
Speaker 3: all right, Well that's what we're drinking here, so.
Speaker 4: You stiffy funeral, all right, sounds like a fun place.
Speaker 3: All right, Okay, that's somebody who's having fun. I want
Speaker 3: to talk to you about somebody who needs the fight up.
Speaker 3: I stumbled onto this story here, and it was a
Speaker 3: guy who wrote an op ed piece and he said
Speaker 3: it was basically, of all the things to put in beer, Now,
Speaker 3: think about this, of all the things that we've put
Speaker 3: in beer talked. We've talked about people putting in cheetos
Speaker 3: and bull testicles and urine reclaimed urine and sewage and
Speaker 3: squidding and ja oh yeah, exactly. Well, there was a
Speaker 3: guy on an American Airlines flight who was photographed or
Speaker 3: actually he posted something but he very proudly posted him
Speaker 3: taking his bisc off cookie and dipping it in a
Speaker 3: glass of Heineken. And this guy lost his mind, wrote
Speaker 3: like two pages just of how unholy this was. He's like,
Speaker 3: fries in a frosty is one thing, but biscoff and
Speaker 3: a beer. What's next toward our damn nation? As we
Speaker 3: stray away from God waffles and wine, mangoes and milk,
Speaker 3: walnuts and whiskey, We're all going to hell. This is awful,
Speaker 3: this is offul and so people are going to great
Speaker 3: people were going to great links to try and insult
Speaker 3: this guy. It was insane. He says, people will do
Speaker 3: anything to improve. Ahind aken some people who go so
Speaker 3: far into great measures to be able to choke one
Speaker 3: of those down. And then another person went out on
Speaker 3: a limb, and just when he says, call the air
Speaker 3: marshal and Homeland Security because this is a terrorist attack,
Speaker 3: the guy dipped a cookie. Remember the guy ass of
Speaker 3: beer on an American airline.
Speaker 4: Remember the guy the Yankees game was dipping his hot
Speaker 4: dog in the beer. Yes, just dipping in there drinking idiots.
Speaker 3: I know, well, I'm sitting here and this guy just
Speaker 3: goes on He's like, don't ever do this again. People
Speaker 3: don't do this. But there was one person who was
Speaker 3: a recovering alcoholic who said, hey, way to get around
Speaker 3: the AAA rules. This is a great AA hack because
Speaker 3: you're technically not drinking alcohol. But this guy lost his
Speaker 3: mind over dipping a bisc off cookie in a Heineken
Speaker 3: on an American Airlines.
Speaker 4: O guy, he needs a hobby. All right, we gotta
Speaker 4: take a break. Coming out in town. Coming up next hour.
Speaker 4: We got a lot to get to.
Speaker 1: We're gonna talk about home my beer and watch this
Speaker 1: the US Surgeon General warnings.
Speaker 4: They're putting new warnings on beer labels. All so much
Speaker 4: more on an hour number two. We'll be right back.
Speaker 2: Beer.
Speaker 5: It's why we wake up every afternoon. Wakey, wakey, what's
Speaker 5: on tak?
Speaker 2: What's on tap? This is what's on tap radio.
Speaker 3: Hold my beer and watch this brought to you by
Speaker 3: your friends edw All, the Tenhacin Insurance Group located in
Speaker 3: Grand Rapids, Michigan and Holland along the Lake Shore RTI
Speaker 3: Grand Rapids, RTI Grand Rapids dot Com.
Speaker 4: All right, Happy New Year, twenty twenty five. First episode
Speaker 4: of the year. Thanks for tuning in.
Speaker 1: Or if you're just joining us, you miss a lot
Speaker 1: in the first hour, but the podcasts will be available
Speaker 1: everywhere thanks for our friend's over at cast branding. Still
Speaker 1: a lot to get to this hour. We're gonna talk
Speaker 1: about the US surgey general. It's calling for new warnings
Speaker 1: on beer labels. There's this question I asked Jim Cook,
Speaker 1: he's the founder of saml Adams.
Speaker 4: I think I asked him at like twenty seventeen eighteen.
Speaker 4: I can't remember, but I did ask him this question,
Speaker 4: and at the.
Speaker 1: Time he didn't didn't have an answer for me. But
Speaker 1: now I'll tell you what that answer is. Heineken fans
Speaker 1: upset after the brand discontinues a popular beer. We got
Speaker 1: the marketing idea of the week. All this is so
Speaker 1: much more this hour, So don't go anywhere. I know
Speaker 1: that Bill is chopping at the bit to crack open.
Speaker 4: Beer number nineteen whatever they're on. Over there.
Speaker 3: We have a stunt beer liver in studio with us
Speaker 3: Mike Debrees of Hummingbird Hops the Hop Farm located out
Speaker 3: in Saga Tuk, Michigan, and well.
Speaker 7: I guess technically I have a stunt beer liver because
Speaker 7: I'm James or I'm Chad stunt beer liver.
Speaker 3: Okay, So we got back up to our back. Yeah
Speaker 3: we got Yeah, we had we had one on standby.
Speaker 3: If Bill goes down, Mike's gonna jump on and we'll
Speaker 3: call the paramedics later. But you thank him for we're
Speaker 3: coming out here and hanging out with us, and uh, Bill,
Speaker 3: tell everybody what we're drinking. I think you know a
Speaker 3: little bit about this one.
Speaker 7: So we're opening uh Harbor Light Brewery beer called Bill's Tap,
Speaker 7: and it's uh, it's a kind of an American I
Speaker 7: p A just standard beer that.
Speaker 4: It's no, it's not.
Speaker 3: He's he's so understelling this. It's a it's a can
Speaker 3: of weed. It is the most dank American I p A.
Speaker 3: It is so dank, it smells like weed. It's I mean,
Speaker 3: he needs a different license to distribute this beer. This
Speaker 3: is so good. I mean, honestly, if if somebody walked
Speaker 3: in right now, nobody would believe we weren't smoking. I mean,
Speaker 3: this is so dank. So it is dry, it is bitter,
Speaker 3: it is clean, and it smells like a big old
Speaker 3: bag of weed with some pills to port on top
Speaker 3: of the bag. All right, Bill's Tap, and thank you
Speaker 3: harbor Light Bill for bringing in this beer to take
Speaker 3: off our number two. We've been just kind of I
Speaker 3: know right now, Fire Marshal, Matt's probably losing his mind
Speaker 3: because we have not opened a single beer in his wheelhouse.
Speaker 4: It's not our fault.
Speaker 3: He's like, I pas, Yeah, we're we're gonna find Matt.
Speaker 3: We're gonna find something in the in the now.
Speaker 4: We're not now, We're not just like I p as.
Speaker 3: He's a listener. We gotta we gotta cater to some
Speaker 3: of our listeners. Okay, I mean you're not drinking alcohol.
Speaker 3: I mean that that. Hear that one other guy.
Speaker 4: I'm getting wild over here. I'm cracking.
Speaker 3: Here it comes, I know it. Here it goes. James
Speaker 3: is opening the second beer of the show. Dude, slow down.
Speaker 3: I don't know how you're gonna do it. The last
Speaker 3: one was zero point five percent. You said it was
Speaker 3: not an alcoholic. Oh's point five. Here we go, James, what
Speaker 3: do you have now?
Speaker 4: Another just shoots freshene squeezed ipa. Oh, you know what,
Speaker 4: I can do what I want.
Speaker 3: Shut up, guys, I'm gonna drink the same beer again. Yeah,
Speaker 3: it doesn't make for good radio. But go ahead.
Speaker 1: You know when you were here, Phil, when you've been
Speaker 1: news for over a decade, you really don't care anymore.
Speaker 3: We've got we got we got beers from a wild
Speaker 3: and funky brewery that don't taste wild and funky. We've
Speaker 3: got beer that's supposed to be some ordinary IPA that
Speaker 3: tastes like a bag of weed. We've done two tangerine
Speaker 3: beers in the side by side, and we kick things
Speaker 3: off with arguably the greatest West Coast i PA of
Speaker 3: all time, celebration Ale from Sierra Nevada. I mean we're
Speaker 3: having you know, when there's three of us in studio,
Speaker 3: we can spread out the beers like that. But I'm
Speaker 3: really glad to see that you're pacing yourself, James, because
Speaker 3: you know, if you keep going.
Speaker 4: And why do I do it? Because I like a challenge.
Speaker 2: Now.
Speaker 3: I don't know if you remember this, but I did
Speaker 3: try one time to drink and actually I succeeded in
Speaker 3: drinking six non alcoholic beers.
Speaker 4: In one episode. And then he got a stomach ache.
Speaker 2: Yeah, I did hold my beer and watch this.
Speaker 5: Brought to you by the Ring Malda ten Hacen Insurance Group,
Speaker 5: where they'll cover you for just about everything except this.
Speaker 1: Here's the guy who's not participating in any dry January.
Speaker 1: Although this happened on New Year's Eve, but h yeah,
Speaker 1: not participating in any of that. This is what happens
Speaker 1: when the designated driver at a New Year's Eve party
Speaker 1: does not does not abstain from alcohol. So police in
Speaker 1: southern California pulled over a swerving driver at twelve forty am.
Speaker 1: And I'm gonna go on the record again. Here we go,
Speaker 1: Nothing ever good happens after midnights.
Speaker 3: Well, wait a minute, this is no longer News Eve.
Speaker 1: It's New Year's Day, okay, And I'm not a big
Speaker 1: I'm not a big fan of New Year's and Christmas
Speaker 1: being on a Wednesday.
Speaker 4: Just not a fan of that. But it was this year.
Speaker 3: We'll rearrange the calendar to suit you. Wait till next
Speaker 3: year will be Thursday.
Speaker 4: I appreciate that.
Speaker 1: I'd rather a Thursday than a Wednesday. Anyways, where's New
Speaker 1: Year's Eve night? So the man told police that he
Speaker 1: was dropping off his friend, because.
Speaker 4: Well, I'm gonna roll the clip. Here's a clip an
Speaker 4: interaction between the accused and the officer, and this has
Speaker 4: cut seven. So you're being suffered UI investigation.
Speaker 3: Do you have your license on you? I do?
Speaker 1: Where are you coming from?
Speaker 4: I'm coming.
Speaker 7: I was just dropping off my friend because I'm the
Speaker 7: d UY tonight, and I was dropping off of the.
Speaker 10: And now off of Tebecula.
Speaker 3: Okay, I'm heading my way back off of like you're
Speaker 3: the duy tonight.
Speaker 1: Do you mean to say the d D?
Speaker 5: All right?
Speaker 8: I had a beer and some champagne a couple hours ago.
Speaker 4: But so I got a place you underrest.
Speaker 1: Okay, you heard that right? Still, the copy was dropping
Speaker 1: his friend because he was the Duy tonight.
Speaker 3: Of course he is.
Speaker 7: Now.
Speaker 3: He may have been the d D at the beginning
Speaker 3: of the night, but he is the d U I
Speaker 3: right now. Hey, guys, I'm your d U I. What's that? Yeah,
Speaker 3: I'm the one going to jail. You're gonna have to
Speaker 3: find a new d D.
Speaker 4: Yeah.
Speaker 1: Apparently the man badly failed the sobriety test multiple times.
Speaker 1: I was arrested in booked for d U I, So
Speaker 1: I guess he was the d U I.
Speaker 3: I wonder if they make buttons so that whatever you
Speaker 3: go into the bar, it's like, hey, I get in
Speaker 3: for free, right, Like, no, cover tonight because I'm the
Speaker 3: d u I because they do that. You know, if
Speaker 3: you if you're the g D does any driver you know,
Speaker 3: it's like, hey, you know, I'm you know, just you
Speaker 3: know seltzer or you know, soda water for me or
Speaker 3: you know, Coca cola whatever, and you know, nope, duy.
Speaker 1: So you're home up here and watched this this week
Speaker 1: thanks to our friends over Renald to make an insurance group,
Speaker 1: a drunk driver accidentally said they were the d U
Speaker 1: I instead of the d D.
Speaker 3: That, Hey, James, that is the best hold my beer
Speaker 3: and watch this of the year so far, so far,
Speaker 3: so far.
Speaker 1: One a lot of a lot of people got out
Speaker 1: to What's on tap radiot, gmail dot com and blew
Speaker 1: up our email with some good hold my beer and
Speaker 1: watched this. So twenty twenty five is looking good for
Speaker 1: hold my beer and watch this. So thank you Renald
Speaker 1: today an insurance group for bringing you you hold my
Speaker 1: beer and watch this where a guy says Hugh is
Speaker 1: the DUY instead of the d d ouch. All right,
Speaker 1: we gotta take a break, so to come. Speaking of that,
Speaker 1: let's talk about the US Surgey General. They're calling for
Speaker 1: new warning on beer labels. What is it, we'll discuss
Speaker 1: This's What's on Tap Radio.
Speaker 3: Hang with us. Such good.
Speaker 5: When someone says, hold my beer, you know a trip
Speaker 5: to the e R is in your future. So hold
Speaker 5: your own beer, buddy, and just listen to more of
Speaker 5: What's on Tap What's.
Speaker 2: On Tap Radio.
Speaker 1: To get to the whole of this show, simple ways,
Speaker 1: What's on Tap Brito at gmail dot com. Thank you
Speaker 1: to Superior Pest Control funding our inbox and I got
Speaker 1: a lot of listeners that send us a story. Got
Speaker 1: the press released right here from the US Surgeon General.
Speaker 1: But you can also follow us on our social media
Speaker 1: on Facebook, x, Instagram, TikTok, all the major ones at
Speaker 1: What's on Tap Radio, make sure to give us a follow.
Speaker 1: But yeah, big news over the break And I kind
Speaker 1: of predicted this. I feel like I predicted this, as
Speaker 1: predicted this excuse me years ago. But the US Surgeon
Speaker 1: General is calling for new warning zober labels.
Speaker 4: Here's just the release that we got all right, y'all ready?
Speaker 3: Oh, I'm I am bracing myself for the newfound safety.
Speaker 3: Yeah that's gonna come into my life. That's gonna make
Speaker 3: my make me so much healthier.
Speaker 1: You never know, it might, It might, it might just release.
Speaker 1: Advisory from the US Surgeon General warning calls for alcohol
Speaker 1: labels to include a clear and obvious statement about their
Speaker 1: correlation between alcohol consumption and cancer. Basically, beer labels and
Speaker 1: other labels would include cerginal warning similar to the ones
Speaker 1: on cigaret labels, uh one that is more directly identifies
Speaker 1: alcohol consumption as a cause of cancer. The advisor outlines
Speaker 1: the correlation between alcohol consumption and cancer, noting that alcohol
Speaker 1: is the third leading preventable cause of cancer, following tobacco
Speaker 1: use and obesity.
Speaker 3: Which cancers does it say?
Speaker 4: Doesn't say?
Speaker 3: Oh blanket statement all right? Also cancer if I get
Speaker 3: skin cancer for the if I get like if I'm
Speaker 3: Jimmy Buffett, you know, and I'm out in the sun
Speaker 3: all day, never wearing enough sunscreen. But he well, he
Speaker 3: did drink those margaritas. Had there been a warning on there,
Speaker 3: I'm sure he would have survived.
Speaker 4: I'm gonna go down a little more. It says.
Speaker 1: It offers information that's casual effects of alcohol, that's certain
Speaker 1: types of cancer, how alcohol consumption increases the risk. Beyond that,
Speaker 1: the advisory calls for greater public awareness about the issue.
Speaker 1: According to the advisory, alcohol use is very common. In
Speaker 1: twenty nineteen through twenty I'm not going to say the year,
Speaker 1: seventy two percent of all US adults reported that consumed
Speaker 1: one or more drinks per week, but less than half
Speaker 1: of US adults were aware other relationship between alcohol consumption
Speaker 1: and cancer risk.
Speaker 10: Did you guys take I don't believe that at all.
Speaker 3: No, I'm gonna take things that won't solve anything for
Speaker 3: one thousand, Alex, my.
Speaker 1: Gosh, now it does say this Chad. In the US,
Speaker 1: about twenty thousand people die each year because of alcohol
Speaker 1: related cancer. According to the advisory, breast cancer accounts for
Speaker 1: the majority at sixty percent of alcohol related cancer deaths,
Speaker 1: and women where areas of liver cancer thirty three percent.
Speaker 1: Together with correlating alcohol and in cancer, but a more
Speaker 1: majority of the cancer deaths are in men when it
Speaker 1: comes to liver cancer.
Speaker 4: So there's your cancer.
Speaker 1: So the number one action is suggested. The advisory involves
Speaker 1: updating the existing Surge General Warning label on the alcohol
Speaker 1: containing beverages to include the warning about the risk of
Speaker 1: cancer association with alcohol consumption.
Speaker 3: It wasn't enough to shut down breweries, bars, and restaurants
Speaker 3: to try and kill the industry. Now, we got to
Speaker 3: put a warning label on the highest profit margin item
Speaker 3: in those establishments.
Speaker 7: Like that's the same warning they put on an ancient
Speaker 7: Egypt when they discussed and they start first tried making beer.
Speaker 3: Right, that's right. But somewhere along the way, yeah, we
Speaker 3: got misconstruedent hieroglyphs. So he lost it. This makes no sense, James, James, dude,
Speaker 3: I feel like I don't. This does not I feel anything.
Speaker 1: They're gonna have like skull and crossbones on on beer labels,
Speaker 1: like you know, they do have skull and crossbones on label,
Speaker 1: like tobacco labels in Europe.
Speaker 3: Oh yeah, in Canada too.
Speaker 1: Yeah, I haven't seen it here in the United States,
Speaker 1: but they do have them in Europe.
Speaker 3: But yeah, and fine print you can read Marlborough. But man,
Speaker 3: there's a big skull and crossbones. It's like on a
Speaker 3: jug of poison xxx and it says this will kill you.
Speaker 1: So, according to the study, higher risk of breast cancer
Speaker 1: and women, and then higher risk of liver cancer and
Speaker 1: men and men of the majority of alcohol related cancer deaths.
Speaker 3: All my beer cans and beer bottles are gonna become
Speaker 3: collectors items because these were pre Surgeon General warning. All
Speaker 3: we did is say you can't operate having machinery and
Speaker 3: pregnant women shouldn't drink it. Now, this is pre cancer.
Speaker 3: I don't.
Speaker 4: I kind of predicted this is gonna happen. I think
Speaker 4: years ago. It's like they're gonna start putting.
Speaker 1: More stuff on certain general warnings because have you noticed
Speaker 1: that it's gotten a little.
Speaker 4: Longer over the years.
Speaker 3: Oh yeah, yeah, so yeah, Well you know, maybe maybe
Speaker 3: breweries just need to, uh, you know, start marketing the
Speaker 3: side effects of everything that they But.
Speaker 1: I mean, honestly, I feel like everything gives us cancer.
Speaker 1: You know, like fruit loops gives us cancer.
Speaker 3: Well, yeah, there's a red dye in there or something.
Speaker 1: You know, like a pretty much tinfoil gives us cancer somehow,
Speaker 1: I don't know.
Speaker 3: I don't and you don't have to wear it as
Speaker 3: a hat.
Speaker 1: And I'm not and I'm not I'm not laughing about this.
Speaker 1: My dad died of cancer. I'm just saying that.
Speaker 3: My wife's a cancer survivor. Yeah, so I mean, yeah,
Speaker 3: there's there's nothing and yeah, yeah, there's nothing.
Speaker 1: I feel like every every product, not every product, but
Speaker 1: a majority of products, especially cereal and potato chips should
Speaker 1: have some don't genner warning because consumption could cost some
Speaker 1: kind of cancer.
Speaker 3: Yeah, eating McDonald's French fries can lead to obesity, which is,
Speaker 3: you know, which leads to heart disease. Oh, let's put
Speaker 3: the skull and crossbones on those, yea.
Speaker 4: So it's gonna happen. It's gonna happen.
Speaker 3: All right, Well, listen one thing.
Speaker 1: Just like they're gonna put nutrition facts, they're gonna put
Speaker 1: nutrition facts on labels too.
Speaker 3: Right right, Well, I mean, if you want to look
Speaker 3: to the epitome of perfect health, look no further than
Speaker 3: the WWE World Wrestling Entertainment because I mean those are athletes.
Speaker 4: Well, I mean obviously, and that's right, And I.
Speaker 3: Mean all they do is they train, they pray, and
Speaker 3: they eat their vitamins. That's what the Hulkster would say.
Speaker 3: Hull Cogan would always tell kids, you gotta train, gotta pray,
Speaker 3: gonna eat your vitamins. Okay, well that's what they would do,
Speaker 3: and drink American beer. Yeah. Well, apparently they've WWE shedding
Speaker 3: its PG label and now finds it's you know, maybe
Speaker 3: you know, because we've got all these different I would say,
Speaker 3: no longer PG storylines in the WWE, maybe it's okay
Speaker 3: to go ahead and start advertising beer and with the
Speaker 3: former Hall of Fame where actually he is the Hall
Speaker 3: of Famer in the WWE, and former WWE superstar Hulk Hogan,
Speaker 3: who doesn't drink beer, who now has his own beer brand. Well,
Speaker 3: he was kicked out of the WWE due to racist comments.
Speaker 3: Well now they want to go ahead and bring him
Speaker 3: back into the WWE. Why because well, maybe this beer
Speaker 3: will sell and we can make some money. So now
Speaker 3: a minority owner in the beer brand, WWE has formed
Speaker 3: a partnership with Hulk Hogan's beer company. Oh yeah, ass,
Speaker 3: Real American Beer and WWE are now partners, with WWE
Speaker 3: having a minority ownership in the beer brand. You will
Speaker 3: now see the logo for Real American Beer inside the
Speaker 3: squared circle. Oh yeah, in the ring on the mat
Speaker 3: going forward, so right alongside the Surgeon General's warning.
Speaker 1: Hey, I don't know if you saw this chat speaking
Speaker 1: of Hulk Hogan. Do you know he got booed on
Speaker 1: Monday Night Raw in Los Angeles?
Speaker 2: Yeah?
Speaker 1: He did apparently because you know, in California, his politics
Speaker 1: don't mix well with colitics.
Speaker 4: Californians well, I mean he did.
Speaker 3: He did. He did have his Hulk Hogan shirt on,
Speaker 3: you know, his hullle Mania shirt, and when he ripped
Speaker 3: it off, it said you know, Trump twenty twenty four underneath,
Speaker 3: and that did piss off a lot of people. But
Speaker 3: I'm still blown away by the fact that the guy
Speaker 3: doesn't drink alcohol, but he's out promoting a beer and
Speaker 3: it's not a now an alcoholic beer. Hey, dry January whatever.
Speaker 4: You know. I staw haven't yet to have it. I
Speaker 4: know you guys had it.
Speaker 3: Yeah, because tastes like light beer, tastes like cheap light beer,
Speaker 3: tastes like freedom.
Speaker 1: Yeah, but apparently not very popular in California over its politics.
Speaker 3: Yeah, they're not popular. But that I'm sorry that beer.
Speaker 3: I went to Chicago and I went into a beer
Speaker 3: store and they were sampling it. I'm like, really, you're
Speaker 3: sampling this? Why it's light beer, dude with Hulk Hogan
Speaker 3: on the label. People are gonna buy it anyway?
Speaker 1: Well, they gotta sell They gotta sell beer, so they're
Speaker 1: gonna do, you know, promos for it.
Speaker 4: Yeah, there you go.
Speaker 3: WWE Look in the Ring inside the Squared Circle. This
Speaker 3: week on WWE Rawl brought to you by real American beer.
Speaker 1: Wow, all right, speaking of American beer, Samuel Adams founder
Speaker 1: Jim Cook finally answered the question I asked him back
Speaker 1: in twenty seventeen. We'll tell your twenty six one year
Speaker 1: but find out what question is coming up?
Speaker 4: This what's on tap? Right? You hang with us, we'll
Speaker 4: right back.
Speaker 2: This is what's on tap radio.
Speaker 4: I'm predicting that.
Speaker 2: You know.
Speaker 4: It was twenty seventeen.
Speaker 1: Chad and I were out at the Great American Beer Festival.
Speaker 1: And one of the things that we do at the
Speaker 1: Great American Beer Festivals we go to the the Boston
Speaker 1: Beer Look brunch they host.
Speaker 3: Right, yeah, yeah, it's the it's the Boston Beer Company
Speaker 3: Media Brunch.
Speaker 4: Yeah. And they we eat like kings. It is very
Speaker 4: very very good.
Speaker 3: It's so good.
Speaker 4: Yeah.
Speaker 3: And I mean you're drinking beer at nine thirty in
Speaker 3: the morning.
Speaker 4: That's a brush early yeah.
Speaker 3: Oh yeah yeah. And you're eating just tons and tons
Speaker 3: of food, and I mean I was all kinds of
Speaker 3: so good.
Speaker 4: You got eggs, benedict, you got.
Speaker 3: Dude rib yep, slice prime rib, bacon. You know, it's
Speaker 3: just it's like, oh you can eat, man.
Speaker 4: It's one of my.
Speaker 1: Favorite thoughts and then one of the we get to
Speaker 1: do a meet and greet with Jim Cook. He's the
Speaker 1: founder of Samuel Adams, who built.
Speaker 3: The largest promoter of khakis in doctor pants and doctor
Speaker 3: pants that's right, and doctor pants denim shirts.
Speaker 4: He built a craft beer empire out of his home and.
Speaker 3: My grandfather's recipe on my kitchen stove.
Speaker 1: Yeah, And I remember asking him because I was doing
Speaker 1: a story at the time and I was going around
Speaker 1: asking I think I asked Larry Bell, I asked.
Speaker 4: Brock Wagner at Saint Arnold Brewing Company.
Speaker 1: I always ask him these questions because eventually, when they retire,
Speaker 1: they're going to hand their business off to somebody. Are
Speaker 1: they going to sell it? Are they going to give
Speaker 1: it to some investors? Are they giving the family? And
Speaker 1: I asked Jim Cook. I was like, you know, I
Speaker 1: I know that eventually you would like to retire. What's
Speaker 1: your retirement plan, meaning like who are you handing the
Speaker 1: brewery to?
Speaker 4: Are you are you planning on selling? Like what's what's
Speaker 4: the plan?
Speaker 1: And he just kind of threw out something, well, you know,
Speaker 1: we're gonna do this and this and this, and he
Speaker 1: never really answered my question. So I ended up punting
Speaker 1: on the interview. I don't even think I aired the
Speaker 1: interview because he.
Speaker 4: Didn't really answer the questions I wanted to answer.
Speaker 1: But he finally come out answered who he's going to
Speaker 1: be handing off his his company too, so again, Jim Cook.
Speaker 1: He's the founder of Samuel Adams. He built this empire
Speaker 1: from his kitchen, and he is going to pass the
Speaker 1: control of Boston Beer Company to.
Speaker 4: His wife. His wife. Do you know he married a
Speaker 4: sugar mama?
Speaker 3: Yeah? She Well, I didn't know that. When I saw
Speaker 3: the press release, I was like, Oh, her name is
Speaker 3: Cynthia Fisher, Like she needs these billions of dollars.
Speaker 4: Yeah, she's Her name is Cynthia Fisher.
Speaker 1: She's a healthcare entrepreneur who sits on the company board,
Speaker 1: who's seventy five years old. He's looking really good for
Speaker 1: seventy five years old. Brute's first batch of Boston Lager
Speaker 1: in his kitchen, his great grandfather's beer recipe, like Chad
Speaker 1: mentioned back in nineteen eighty four, But he said that
Speaker 1: he is going to be handing it over to his wife.
Speaker 4: Now.
Speaker 1: He doesn't plan on retiring anytime soon, but when he
Speaker 1: does decide to retire, he will be handing the company
Speaker 1: over to his wife.
Speaker 4: Now. The company went public in nineteen eighty five. Today
Speaker 4: it's market.
Speaker 1: Value is three point five billion dollars billion with the
Speaker 1: B Yes, that's actually down twelve.
Speaker 4: Billion from the year of the we.
Speaker 3: Won't mention twelve down twelve.
Speaker 1: Yeah, from the year that we won't mention fifteen billion.
Speaker 3: Wow.
Speaker 1: Yeah, but yeah. Cook's voting power will eventually pass to
Speaker 1: his wife, who's sixty three. They've been married for thirty years.
Speaker 1: But she founded via Cord a cord Blood stem cell
Speaker 1: banking business back in nineteen ninety three and sold it
Speaker 1: for three hundred million dollars back in two thousand and seven.
Speaker 3: Which will help offset some of that twelve billion loss.
Speaker 1: But her recent work included founding two advocacy groups pushing
Speaker 1: for pricing transparency in healthcare. Sam Cook's founder, Jim Cook,
Speaker 1: will pass the control over.
Speaker 4: To his wife when he plans to retire.
Speaker 1: Now, Like I said, I asked this question back in
Speaker 1: twenty seventeen, when he plans to retire, Because it's gonna happen.
Speaker 1: I knew, I know that eventually, Rock Wagner and Larry Bell,
Speaker 1: they're gonna want to go fishing. What are they gonna
Speaker 1: plan on doing? Now we know what happened with Larry Bell, But.
Speaker 3: Well that was a weird one too, because.
Speaker 4: Larry Bell Bell's brewing company. I'm sorry if you don't know.
Speaker 1: Out of Calamus in Michigan, and I interviewed Larry Bell
Speaker 1: and asked him the same question.
Speaker 3: Well, I asked him whenever I moved here, because he
Speaker 3: was releasing the re release his original batch of Bell's beer,
Speaker 3: trying to recreate it. And I did an interview with
Speaker 3: him there in the in the tap room at the brewery,
Speaker 3: the Eccentric Cafe, and I asked him, I said, what's
Speaker 3: next for Larry Bell? Not the brewery, what's next for
Speaker 3: Larry Bell? Like, you've done this, you've done this, You've
Speaker 3: brought this back. What's what's new for you? What's next?
Speaker 3: He's like, well, you know, we'll just have to wait
Speaker 3: and see. You know, I don't and I'm not really sure,
Speaker 3: but you know, I got a great team here, and
Speaker 3: you know I'm gonna be working on some things. And
Speaker 3: then like thirty days later later, Larry Bell retires. I'm like,
Speaker 3: you son of them.
Speaker 4: I hate that.
Speaker 1: Makes me say you knew I wanted to like scoop,
Speaker 1: and you just couldn't give it to me.
Speaker 3: You couldn't give me the lead on that one, cause
Speaker 3: come on, I press.
Speaker 4: I pressed brock Wagner over at Saint Ron Brewer Company.
Speaker 1: He's so hard on that question. He was like, no,
Speaker 1: I don't plan on ever retiring. Like, dude, come, I
Speaker 1: mean you eventually want to go fishing, right, he.
Speaker 3: Can probably go fishing whenever he wants it, you know
Speaker 3: what I'm talking about.
Speaker 4: But he's still he's still in the day to day operations.
Speaker 4: He's still sitting down job interviews, even when it's like
Speaker 4: a they're hiring a packaging clerk or something.
Speaker 3: Yeah. I believe it because once you once you take
Speaker 3: your finger off the pulse, it's over. Man.
Speaker 4: Yeah.
Speaker 3: But yeah, it's not like you want to hand the
Speaker 3: keys to somebody else, unless maybe your Pep's blue ribbon.
Speaker 3: But then that's another story. Wait what well, just what
Speaker 3: that's called a segue?
Speaker 4: Hipter's rejoice?
Speaker 3: Yeah, Hipster's rejoice. PB are announcing a brand new contract
Speaker 3: and a brewing agreement with another brewer because apparently they
Speaker 3: need greater flexibility in the market and greater options to
Speaker 3: be able to get their products out. My guess is
Speaker 3: has something to do with consolidation and reducing costs. But
Speaker 3: that's just an op ed, you know, I'm just throwing
Speaker 3: in my little comments. But it has been announced that
Speaker 3: PEB are beginning in the first quarter of twenty twenty five,
Speaker 3: the San Antonio based brewery is going to begin using
Speaker 3: this you have to be named hold on, just wait,
Speaker 3: I'm teasing it. Mega Brewery to contract brew some of
Speaker 3: its beloved brands, including as Harbor Light. Did not get
Speaker 3: the call on that, and uh Bill saw Bill saw
Speaker 3: paps Blue Ribbon coming down a caller ID and he's like,
Speaker 3: I do want to talk to those guys. PBR Old
Speaker 3: Milwaukee Old Style and Lone Star and even Stros which
Speaker 3: are currently brewed in third party plants. And they recently
Speaker 3: reached another agreement with a Lacrosse Bay, Wisconsin based brewery,
Speaker 3: City Brewing to brew many of these beers has now
Speaker 3: expanded to go with the world's largest brewing company a
Speaker 3: B in Bev, which operates twelve breweries all across the country.
Speaker 3: And you will now have PBR being brewed at the
Speaker 3: Houston plant, the Houston, Yes, the Houston A B. MBEV plant,
Speaker 3: although I would if city brewing runs out of capacity,
Speaker 3: Bill's got, Bill's got what are you on? A three
Speaker 3: barrel system? A five barrel says we can do ten
Speaker 3: kegs of stros at a time.
Speaker 1: So, if I remember correctly, they're brewing PAPS in the
Speaker 1: Miller plant in Dallas Fort Worth.
Speaker 3: That's the thing. It was at the most. Yes, it
Speaker 3: was part of the.
Speaker 4: Miller Molson course, Miller.
Speaker 3: Molson cores production and it was in Fort Worth. And
Speaker 3: yeah that that that agreement, Yeah, just.
Speaker 1: Yeah, Well it ended and so they were, you know,
Speaker 1: trying to get contract negotiations, and now abn Bev's picking
Speaker 1: it up.
Speaker 4: And now they're going to be brewing it in the
Speaker 4: Houston plants.
Speaker 2: Off.
Speaker 3: Its first time that a PBR or the PAPS product
Speaker 3: is going to be brewed in an ab MBEV facility.
Speaker 4: I wonder if hipsters are mad about that.
Speaker 3: I don't know, man, but I gotta tell you, man,
Speaker 3: I mean, Protestants are going to the Catholic church. Catholics
Speaker 3: are showing up over there with the Jews. Everybody's crying together.
Speaker 1: He speaking of mad. I didn't realize there's so many
Speaker 1: fans out there. But Heineken is announced that they're gonna
Speaker 1: be discontinuing a popular beer brand, and people are very
Speaker 1: upset on social media. Heineken Silver, the brewers four percent
Speaker 1: extra refreshing lagger, has disappeared from pubs and supermarket shelves
Speaker 1: and people are mad. Now I don't know anybody that
Speaker 1: drinks Heineken Silver, just like I don't know anybody that
Speaker 1: drinks Millery, Miller High Life Light.
Speaker 3: Miller High Life Light.
Speaker 1: But people are very, very upset, and they took to
Speaker 1: social media to Heineken talking about how they are not
Speaker 1: happy with the fact that they are discontinuing their Heineken
Speaker 1: Silver that's just disappeared without any word. They didn't tell anybody,
Speaker 1: but apparently Heineken took the decision following poor sales. The
Speaker 1: lighter beer has been aimed for younger audience and on
Speaker 1: the audience, they liked it, but they weren't buying enough
Speaker 1: of it, so they have discontinued the crisp flavor of
Speaker 1: the Heineken Silver.
Speaker 3: So, yeah, a lot of people who thought it was
Speaker 3: a better product than next thing. You know, it's like
Speaker 3: Kaiser SoSE man it was gone.
Speaker 4: I mean, they released it in twenty twenty two.
Speaker 1: It wasn't out very long, but they, you know, just
Speaker 1: out enough to have enough fans to be upset. But
Speaker 1: they're now focusing more on the Heineken zero point zero.
Speaker 1: That's what they're gonna be focusing their sales on.
Speaker 3: So hop water again.
Speaker 1: Just telling you, Chad, non alcoholck beer not going anywhere anytime.
Speaker 3: So I'm still making my prediction that's the next bubble
Speaker 3: to burst.
Speaker 1: Okay, we gotta take a break. Last segment, hang with us.
Speaker 1: We got one more. We're gonna talk about the marketing
Speaker 1: idea of the week, and then I got a feel
Speaker 1: good story that's gonna leave you nice and warm inside Austin.
Speaker 4: So much more coming up in the last segment.
Speaker 2: We'll be right back believe in something they say, We believe.
Speaker 5: We'll have another beer. This is what's on tap Radio.
Speaker 5: Back to James and Chad.
Speaker 4: That it's been a fun show. I can't believe this
Speaker 4: is the last segment for the week. I had a
Speaker 4: lot of good stories.
Speaker 1: If you've missed an ounce of its, check out our podcast,
Speaker 1: which is available everywhere thanks to our friends over at
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Speaker 1: It's what's on tap radio. That's Facebook, x, TikTok, Instagram,
Speaker 1: all the fun stuff. But a couple of stories you
Speaker 1: get to before we get out of here. But I
Speaker 1: know before we do.
Speaker 4: That, Chad and Bill want to crack their like tenth beer.
Speaker 3: Yeah, I know, we did have Mike Debrees from Humming
Speaker 3: Bird Hops.
Speaker 4: Yeah, thanks for hanging out, man, Appreciate it.
Speaker 3: Dude, appreciate it. That way we can open up more
Speaker 3: beers talk about him. We just finished a Scottish style
Speaker 3: of Scottish inspired beer actually product of Scotland, the car
Speaker 3: Jacobite ale and eight percent beer that we Bill and
Speaker 3: I found when we were on our most Excellent Adventure.
Speaker 3: And then Bill just opened up another beer here, which
Speaker 3: is which is he's gonna spill it.
Speaker 10: He's with lumber blend of barrel aged stout age for
Speaker 10: thirty two months in bourbon barrels before being blended on
Speaker 10: and conditioned on pecans, coffee, vanilla beans, and cocon.
Speaker 3: It sounds expensive there, so don't spill any of that
Speaker 3: because they're aged for thirty two months old. Yeah like tar. Yeah,
Speaker 3: I was gonna say like motor oil here. All right,
Speaker 3: So this is what we've got going on to number
Speaker 3: fourteen blended with lumber and ooh that's nice.
Speaker 1: I don't remind that they are professionals. They are sharing,
Speaker 1: sharing and drinking responsibly. So those are listening to the
Speaker 1: show for the first time going, oh.
Speaker 4: My gosh, they were out of control over there.
Speaker 3: I'm going to say this right now, this is together.
Speaker 3: We've only had like one beer. Yeah, this is basically
Speaker 3: a pastry stout, is what it is. It's so rich
Speaker 3: and it's cake like, it's liquid cake. That's all it is. Yeah,
Speaker 3: all right, Well to put a bow on the show,
Speaker 3: I want to talk about this so you might. I
Speaker 3: mentioned this beer is expensive, but you know what, this
Speaker 3: beer does not require an application to get a loan.
Speaker 3: You don't need to spend that much money to get
Speaker 3: one of these. But there are beers out there like that.
Speaker 3: And if you can make a beer like that and
Speaker 3: sell it and sell out.
Speaker 1: Of it, that's the part that's incredible to me. I know,
Speaker 1: the fact they sold out of this beer that you might.
Speaker 3: Make the marketing idea of the week. Lakewood Brewing Company
Speaker 3: out of Garland, Texas. We've had them on the show.
Speaker 3: Wim Benz, who is the absolute greatest karaoke singer I
Speaker 3: have ever met in my life.
Speaker 4: He is not lying.
Speaker 3: No, that guy. So some people like they do you know,
Speaker 3: you know, Monday night bowling or they do Thursday night trivia.
Speaker 3: He does Tuesday night karaoke.
Speaker 4: Every week and every week.
Speaker 3: Yep, he does. And they are known for their their stout.
Speaker 3: They called a temptate called Temptress, and they make so
Speaker 3: good it is, but then they make a bourbon barrel
Speaker 3: age Temptress. And this year, oh yeah, this year, to
Speaker 3: celebrate their twelfth anniversary, they took the bourbon barrel age
Speaker 3: Temptress and they aged it for nine months in oak
Speaker 3: bourbon barrels, giving it hints of vanilla and oak and
Speaker 3: toffee and garmels.
Speaker 4: Like I was pregnant.
Speaker 3: Oh yeah, it was conceived nine months ago. Oh yes,
Speaker 3: intertwining this boozy and dangerously smooth tree. And they wanted
Speaker 3: to showcase it for their twelfth anniversary, and they decided
Speaker 3: to do a limited edition, very special six Leader Methusela bottle.
Speaker 3: If you're not familiar with a Methusla bottle, that's a
Speaker 3: Belgian name that they give for a six leader. Yeah
Speaker 3: that's a giant I mean it is such a giant.
Speaker 3: A leader of beer is like thirty three point five
Speaker 3: ounces a five gallon bucket, a five gallon bucket. Okay,
Speaker 3: so it's a five gallon bucket of beer. There you go.
Speaker 3: So Bill did the conversion. We're not show about math,
Speaker 3: but he knew that. And in case you're wondering how
Speaker 3: much Old wim Men's was selling the methusela bottle, the
Speaker 3: five gallon bucket of beer, the sixth Leader. It sold
Speaker 3: for three hundred dollars a bottle and sold out. So
Speaker 3: it's only four bottles of it.
Speaker 4: She who cares.
Speaker 3: The dude made money and we're here talking about it.
Speaker 3: So that is your marketing idea of the week.
Speaker 4: The flavors of it, the flavors of it. So did really,
Speaker 4: really good.
Speaker 3: I'm telling you. But I mean, you know, bourbon barrel
Speaker 3: aged temptress is always good. But I mean you start
Speaker 3: getting you know, coffee notes, vanilla notes, rum notes, toffee notes,
Speaker 3: not rum. I'm sorry I said rum, but barrel. You
Speaker 3: get that wood, toffee and just coffee yum yum.
Speaker 4: Just intertwined. Yeah.
Speaker 1: I wish I get my hands on that, but unfortunately
Speaker 1: I don't have three hundred dollars to drop.
Speaker 4: But yeah, TEMs not available.
Speaker 3: Sold out and unlike, unlike the Miller Lite products, this
Speaker 3: one actually existed.
Speaker 4: Yeah, they just sell out of it.
Speaker 3: So that's hey, whim. I hope you make a million
Speaker 3: dollars with that idea. He probably only made, like, you know,
Speaker 3: two or three thousand dollars with that idea. But still
Speaker 3: it's a good idea.
Speaker 4: Good for hill Man marketing.
Speaker 3: Idea of the week.
Speaker 4: All right, Like I said, I want to end the
Speaker 4: show on a high notes. I like this story.
Speaker 1: I like post Malone. I'm a postmlone fan. A thirty
Speaker 1: six year old bartender right here in Houston, we're on
Speaker 1: Broadcasting Studio. S had a very good Christmas, all thanks
Speaker 1: to post Malone. Her name's Renee Brown. She's a single
Speaker 1: mom with no other family. She works two jobs and
Speaker 1: also homeschools her daughter. She was working late shift at
Speaker 1: a neighborhood bar called the rail Yard on Christmas Eve,
Speaker 1: and it was a slow night until Posts showed up
Speaker 1: with Shaboozie and a few friends. She told a publication
Speaker 1: that the group hung out on the patio played songs
Speaker 1: on the jukebox from twelve thirty to two am, they
Speaker 1: were parted up and then Post went to pay the check,
Speaker 1: but he didn't have one. His friends and a few
Speaker 1: regulars have been buying the drinks, but he wanted to
Speaker 1: leave a tip, so he asked Renee to charge them something,
Speaker 1: you know, even if it was just a penny. So
Speaker 1: she ended up charging him one dollar, and when she
Speaker 1: was closing down, she checked the receipts and realized he
Speaker 1: had tipped her twenty thousand dollars.
Speaker 3: At the club getting tipped. See, I thought you said
Speaker 3: nothing good happens after midnight.
Speaker 4: That only does for her.
Speaker 1: He was still there, so she tracked him down and
Speaker 1: just started crying. And there's actually a photo of the
Speaker 1: receipt and a shot of this to two of them,
Speaker 1: and she says it was the most humble celebrity she's
Speaker 1: ever met. Quote if this message reaches him, I know
Speaker 1: I told him right. How grateful I am. I like
Speaker 1: to reiterate that he helped me in many ways I.
Speaker 4: Can't even begin to explain. She said.
Speaker 1: She's been struggling to scrape by and hasn't had a
Speaker 1: car for two years, so twenty grand is.
Speaker 4: A life changing amount of money.
Speaker 1: So post malone hanging out in Houston because the Houston Texans.
Speaker 1: They played it on Christmas Day and Beyonce had a
Speaker 1: halftime show and she brought out some guests including post
Speaker 1: Malone and Shabboozy.
Speaker 4: It was a good halftime show. I thought it was
Speaker 4: very good. But yeah, so he was in town and
Speaker 4: just happened to give her twenty thousand dollars. How about that?
Speaker 4: Do you think he meant like to give her like
Speaker 4: two hundred dollars. He was like, Oh no, my accountant's
Speaker 4: not gonna be happy about this.
Speaker 3: Yeah no, I uh. There was another story I saw.
Speaker 3: I'm just gonna drop this in here, but there was
Speaker 3: a guy who went to a bar and he ordered
Speaker 3: a beer and this was in the UK, I believe, Yeah,
Speaker 3: I believe it was in the UK. And he paid
Speaker 3: for his beer, and all of a sudden, the card
Speaker 3: reader acted up a little bit and it's like, what
Speaker 3: the heck's this? What's that?
Speaker 2: Like?
Speaker 3: Well, try running again? Acted a little funny, and next
Speaker 3: you know, boom ran it and he's like, I don't
Speaker 3: normally get a receipt, but I'm gonna get a receipt.
Speaker 3: Give me get the receipt and he goes and he's
Speaker 3: looking at it. He's like, what the heck? And he
Speaker 3: was charged fifty thousand pounds your British pounds for a beer,
Speaker 3: and somebody skimmed his card and by the time he
Speaker 3: was able to start, oh yeah, so he's sitting there, Yeah,
Speaker 3: I mean it wasn't because he left a fifty thousand
Speaker 3: dollars tip. And so he started trying to process everything,
Speaker 3: and he went and they checked the card again and
Speaker 3: it's like, by then it had wrung up to one
Speaker 3: hundred one thousand dollars.
Speaker 4: How much money does this guy have in his account?
Speaker 1: My car would be declined decline, decline, decline, decline.
Speaker 3: Dude, dude. So the dude paid a So he went
Speaker 3: on to brag and say that I'm forever gonna be
Speaker 3: known as the guy who spent one hundred thousand pounds
Speaker 3: for a beer. Of course, he did get his money
Speaker 3: back at it took a few weeks. He didn't get
Speaker 3: it all back at once. But another feel good story
Speaker 3: where the credit card companies and the banks work together
Speaker 3: get the guy money back. But that's why you have it.
Speaker 3: But there's your bow on the show. Let's wrap it up, James.
Speaker 1: Yeah, post bow tips to single moms twenty thousand dollars
Speaker 1: on Christmas Eve.
Speaker 4: How about that?
Speaker 1: So all right, that is our first show. It's twenty
Speaker 1: twenty five. We hope you enjoyed it. But before we
Speaker 1: get out of here, let's think our advertiser's someone that
Speaker 1: help us stay on the radio each and every week.
Speaker 1: That being Superior Pest Control will be a lot of
Speaker 1: conference and events we know today an insurance group, the
Speaker 1: back of a girl keeping the lights nice and brights
Speaker 1: in nice and cozy here CDUs thanks for harbar Light
Speaker 1: Brewing and of course sponsoring our podcast cast branding.
Speaker 3: So thanks Mike Debries from Hummingbird Hops for job dropping in.
Speaker 4: Absolutely it's been fun.
Speaker 1: So from Bitology Chad Pilbem Harblelighte Bill I am Bugu
Speaker 1: James of saying thanks for checking out what's on top Radio.
Speaker 1: We hope you enjoying it, and we hope that you
Speaker 1: joined us for another action back radio show next week.
Speaker 4: Neither in folks, cheers