WEBVTT

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<v Speaker 1>Perhaps why I do that. Okay, all right, I'm just

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<v Speaker 1>probably gonna do this at some point because I took

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<v Speaker 1>one of your bags too. All right, are we good?

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<v Speaker 1>Make sure you on vibrate mine's of my bad Okay, good, Yeah,

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<v Speaker 1>we're all good. Okay, ready, ready, Welcome to Maria's Mutts

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<v Speaker 1>and Stuff with me. I have Adrian and Kim from Nylabone. Yay, Welcome, Welcome,

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<v Speaker 1>Welcome to Maria's Mutts and Stuff. And it's very special

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<v Speaker 1>today only because and on top of because they're in

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<v Speaker 1>the studio with me. So that's usually I just I

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<v Speaker 1>do phoneers or a zoom. So welcome, say hi, Hi.

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<v Speaker 2>Thank you, Hi, thank you. Okay.

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<v Speaker 1>So, first of all, before we really get started started, Adrian,

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<v Speaker 1>tell me what you do at Nylo Bone.

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<v Speaker 3>So I am the senior marketing director of Nyla Boone.

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<v Speaker 3>I've been with the company almost fifteen years now, so

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<v Speaker 3>me on team are over the brand marketing for both

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<v Speaker 3>our Nilebone.

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<v Speaker 1>Toys and treats. Wow okay, and Kim.

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<v Speaker 2>I am senior vice president of Marketing for Central Garden

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<v Speaker 2>and Pet, which owns nilobone. So I'm over all of

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<v Speaker 2>our brands at Central for our dog and cat business,

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<v Speaker 2>which is for Pause Cadet and of course my favorite

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<v Speaker 2>don't tell anyone else Nylophone.

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<v Speaker 1>Yes, of course, and we also have Jane in the studio.

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<v Speaker 1>Tell us what Jane does.

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<v Speaker 2>Jane is amazing. Jane heads up our Nilobone Cares initiatives,

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<v Speaker 2>which is really all of our philanthropic activities, all of

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<v Speaker 2>our donations. She also works on all of our sustainability.

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<v Speaker 2>So Jane is the soul of Nylo Bone and what

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<v Speaker 2>we do.

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<v Speaker 1>Yes, that's very sweet. Well, Jane's alone in the corner.

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<v Speaker 1>We put her in the corner put because we're in

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<v Speaker 1>a small studio. But we will get to more about

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<v Speaker 1>the situation, not the situation, of what Jane does and

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<v Speaker 1>what Nilobone is doing. Celebrating seventy years so this is

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<v Speaker 1>really a big thing because Nylo Bone has been around

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<v Speaker 1>obviously for seventy years from nineteen fifty five. And I

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<v Speaker 1>just have to say I've been a Nylobone fans. I

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<v Speaker 1>first like my first dog, which was in the early nineties,

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<v Speaker 1>so that's probably like thirty five years. And to prove it,

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<v Speaker 1>because you're celebrating seventy years, I found and since we're

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<v Speaker 1>doing video. I'm gonna show and I can tell the

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<v Speaker 1>listeners I found this dura chew of Nyla bone right

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<v Speaker 1>and you can tell from the packaging it's like older packaging,

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<v Speaker 1>and I was looking for and I'm so happy I

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<v Speaker 1>remembered that I had this on top of my fridge.

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<v Speaker 1>And those who were listening know that I haven't had

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<v Speaker 1>a dog for a year, so they know I still

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<v Speaker 1>have my dog stuff and I haven't gotten a new

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<v Speaker 1>one yet. But okay, so I was looking for a

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<v Speaker 1>year and I didn't see it. And on the top

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<v Speaker 1>it said the leader in responsible PetCare for over fifty years.

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<v Speaker 1>So this is this is like twenty five years old

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<v Speaker 1>right now. I'm sorry, twenty years old, which is amazing.

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<v Speaker 1>But it's a great product. I, like I said, for

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<v Speaker 1>my first dog. When friends of mine get puppies, I

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<v Speaker 1>always give them a Nyla bhone because I just remember

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<v Speaker 1>and all my dogs, I've always loved Nyla bone. And

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<v Speaker 1>I'm not saying that because you're a sponsor, because it's

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<v Speaker 1>really from the heart. So tell me how how did

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<v Speaker 1>nylobone start seventy years ago?

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<v Speaker 2>Seventy yeah, seventy long years ago. So Nyla Bone was

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<v Speaker 2>actually one of the founding brands in the pet industry

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<v Speaker 2>in the United States. So around seventy years ago, a

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<v Speaker 2>bunch of companies came together and they created what's called

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<v Speaker 2>the American Pet Products Association, and basically they started the

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<v Speaker 2>industry to say, we want to make products for pets. Now,

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<v Speaker 2>we're one of many, many companies in the APPA. It's

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<v Speaker 2>actually APPMA now, but we were one of the founding companies.

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<v Speaker 2>And we started with durable chew toys, high quality durable

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<v Speaker 2>chew toys and just made here in New Jersey, New

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<v Speaker 2>York right now, but made in New Jersey right in

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<v Speaker 2>the USA.

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<v Speaker 1>Yeah, it's very important.

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<v Speaker 2>Yes, So we made Nyla bones for dogs, durable chews

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<v Speaker 2>that lasted a long time, in every flavor, shape, color

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<v Speaker 2>you can possibly imagine. We took it seriously. We wanted

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<v Speaker 2>to create a product that really entices dogs to chew,

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<v Speaker 2>that gets that chewing need out of them so they

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<v Speaker 2>don't become destruct of course, of course, and from there,

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<v Speaker 2>you know what goes with toys, but treats. So we

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<v Speaker 2>entered the treat market and we've got some of the

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<v Speaker 2>best selling what we call long lasting choose in the market. Why,

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<v Speaker 2>Because we know how to make a long lasting chew,

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<v Speaker 2>right and really popular with dogs, highly highly palatable. And

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<v Speaker 2>now we're one of the bigest chew companies in the country.

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<v Speaker 2>So it's been seventy years of true happiness, right.

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<v Speaker 1>Oh, I do love that, yes, yes.

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<v Speaker 2>And we're just delighted that we keep getting to work

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<v Speaker 2>with dogs and shelters and folks like you.

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<v Speaker 1>Of course, no, of course, I mean honestly, when something

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<v Speaker 1>when a product is good, it's like I remember this

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<v Speaker 1>from my grandmother. You know, if you have something that's

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<v Speaker 1>it's better to have a few things that are good

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<v Speaker 1>quality than stuff that's not made so well, you know,

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<v Speaker 1>and that goes with you know, your pet toys and

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<v Speaker 1>pet chews and pet food just as well, you know,

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<v Speaker 1>in the fact that you're made in New Jersey and

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<v Speaker 1>the fact that you know USA, and I just know,

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<v Speaker 1>like from many many years ago, when like I guess

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<v Speaker 1>it was, I don't even remember how long ago it was,

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<v Speaker 1>but a lot of pets were dying because of the

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<v Speaker 1>food from China.

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<v Speaker 2>Melanine, the melanie issue from China. Yeah, I was in

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<v Speaker 2>the industry at that time. It was terrible.

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<v Speaker 1>It was awful. It was all terrifying, and you know,

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<v Speaker 1>and you didn't I get. I think a lot of

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<v Speaker 1>people sometimes don't realize when oh I'm gonna it's okay

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<v Speaker 1>because it's a dog toy. Well look where it's made

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<v Speaker 1>exactly know your dog is chewing it. So and I

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<v Speaker 1>think there was like glue and all this other stuff

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<v Speaker 1>in it. It was just you know. So the fact

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<v Speaker 1>that you're made in the USA is like yay.

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<v Speaker 2>Especially for treats right the past are incredibly important. Absolutely, Yeah,

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<v Speaker 2>we take pride in that.

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<v Speaker 1>Yes, no, which I think every pet owner because they

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<v Speaker 1>are our children. It's very very important. Absolutely so now

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<v Speaker 1>that it's seventy years, lots of stuff happening because it's

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<v Speaker 1>a milestone. So what tell us what's going on?

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<v Speaker 2>Well, Adrian, I think that you should talk about the

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<v Speaker 2>wonderful things we're doing.

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<v Speaker 3>I can celebrate our seventieth birthday, which is on November fourth,

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<v Speaker 3>twenty twenty five. We are partnering with Best Friends Animal

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<v Speaker 3>Society in our shoes for a good campaign. So we're

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<v Speaker 3>really excited about this campaign. For every Nylo bone toy

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<v Speaker 3>or treat that's purchased, consumers have an opportunity to upload

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<v Speaker 3>their receipt to our micro site at nilebonecars dot com

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<v Speaker 3>and they're entered into a chance to win a weekly

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<v Speaker 3>gift card and.

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<v Speaker 1>Also a grand prize.

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<v Speaker 3>But what's even more exciting about the whole campaign is

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<v Speaker 3>that for every receipt that's uploaded and purchased that's made,

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<v Speaker 3>we're donating AHw toy to best Friends Animal Society for

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<v Speaker 3>shelter dogs. And they have over five thousand no kill

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<v Speaker 3>shelters across the United States. So they were here today,

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<v Speaker 3>they were here today were beautiful puppies.

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<v Speaker 1>I know, I know it's very tempting, but yeah, yeah,

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<v Speaker 1>nothing changes anyone's mood, right, like like a puppy at work. No,

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<v Speaker 1>but it's it's excellent and best Friends has been around

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<v Speaker 1>many many years as well, so it's a great partnership.

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<v Speaker 1>And I mean, and even if you go because if

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<v Speaker 1>you go to nylobone dot com and right there it

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<v Speaker 1>says by give win, it's like it it's right there.

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<v Speaker 1>So it's very easy. And I know my listeners buy

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<v Speaker 1>Nyla bones and this is even more reason that they should.

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<v Speaker 1>And it's just very easy because they can enter and

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<v Speaker 1>it's win win all around, and you know, you're helping

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<v Speaker 1>out shelter dogs because, as we say over and over

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<v Speaker 1>and over, you know, animals that wind up in shelters

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<v Speaker 1>aren't damaged. Yes, no, there's so many people are other

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<v Speaker 1>than the but people are learning. I think it's taking

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<v Speaker 1>it's still taking time. But you know, I feel like

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<v Speaker 1>a broken record. But I mean I still talk to

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<v Speaker 1>people about puppy mills and they don't know what a

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<v Speaker 1>puppy mill is. Yeah, and it's like, well it's twenty

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<v Speaker 1>twenty five, Okay, it's okay, let me, let.

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<v Speaker 2>Me teach you, you know.

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<v Speaker 1>And it's the same thing like and this is you know,

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<v Speaker 1>Nylamone is a huge organization. It's a huge company. And

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<v Speaker 1>the fact that you're saying, you know, shelter pets, sheltered

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<v Speaker 1>dogs and cats, they are okay, they just happen to

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<v Speaker 1>find themselves there.

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<v Speaker 2>Absolutely, and they're in need of a loving home.

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<v Speaker 1>That's all they need.

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<v Speaker 2>I have I have cats and I have dogs, but

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<v Speaker 2>my cats came from the shelter, and there's not two

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<v Speaker 2>more loving cats in the world. Like they're they're not damaged.

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<v Speaker 2>They just need a good home. And once they have it,

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<v Speaker 2>the joy you see in them is just incredibly satisfied.

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<v Speaker 1>Yeah, of course, of course. So with the prizes that

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<v Speaker 1>the person when they buy their nyhlabone product and then

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<v Speaker 1>they upload their receipt and you know, maybe they can win.

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<v Speaker 1>Can we talk about some of the things that they

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<v Speaker 1>could win over there?

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<v Speaker 3>So depending on where they make their purchase, whether it's

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<v Speaker 3>at a retailer online, when they upload their receipt there

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<v Speaker 3>entered into a chance to win one hundred dollars gift card. Wow,

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<v Speaker 3>that would be where they purchased the Nihli one product.

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<v Speaker 1>So oh that's nice.

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<v Speaker 2>And that's one hundred weeks, so one hundred dollar winner

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<v Speaker 2>every week of the contest through the entire contest. So yeah,

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<v Speaker 2>if you win that week and you uploaded your receipt

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<v Speaker 2>from Amazon or Target or Walmart, you get a hundred

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<v Speaker 2>dollars gift card.

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<v Speaker 1>That's a lot and then you can use that to

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<v Speaker 1>spoil your pet right exactly exactly? And how and is

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<v Speaker 1>this going on throughout the year until you hit the

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<v Speaker 1>actual date November or till the end of twenty.

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<v Speaker 3>Five runs through the end of the calendar years.

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<v Speaker 2>Wow, that's a long time, a long time and the

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<v Speaker 2>most exciting part of the contest is definitely towards the end.

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<v Speaker 2>So at the end of the year there will be

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<v Speaker 2>one grand prize winner and the grand prize is thirty

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<v Speaker 2>thousand dollars. Wow. So you could spoil your pet, you

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<v Speaker 2>could spoil some shelter pets, you could spoil everybody.

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<v Speaker 1>Wow, spoil yourself.

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<v Speaker 2>If you want.

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<v Speaker 1>It's amazing thirty thousand bucks for a grand prize because

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<v Speaker 1>you bought a Nylo bone.

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<v Speaker 2>Exactly right, and you helped a shelter dog.

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<v Speaker 1>And you helped a shelter dog. So there's really no excuse.

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<v Speaker 2>What's better than that?

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<v Speaker 1>Nothing is better than that. Nothing is better. So okay,

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<v Speaker 1>so let's talk a little bit more in detail about

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<v Speaker 1>the products that Nylo bon because I know we hit

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<v Speaker 1>on it just a little briefly before, so that we

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<v Speaker 1>definitely have the Nylo bone choose. But let's talk about

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<v Speaker 1>the toys. So I actually and I have to and

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<v Speaker 1>for those who are listening, sorry you're not seeing this,

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<v Speaker 1>but you'll just have to go look for it in

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<v Speaker 1>the store. But for the video, I just happened to

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<v Speaker 1>grab this bag. I wish I could play with this.

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<v Speaker 1>How cute is this? It's broccoli. It's like a stalk

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<v Speaker 1>of broccoli. And it's really funny because I made this

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<v Speaker 1>dish last night with broccoli, and I'm like, oh my goodness,

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<v Speaker 1>it looks like when I was chopping up exactly it.

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<v Speaker 1>This is great And I'm you know, power chew because

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<v Speaker 1>we all bacon and cheese flavor. I just I love it.

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<v Speaker 1>I love all the you know, all the different toys,

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<v Speaker 1>and so tell us more of the different kinds of

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<v Speaker 1>toys that you have that are similar to this.

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<v Speaker 3>Yeah, So broccoli chew toy is one of our newer designs,

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<v Speaker 3>and all of our chew toys are designed with how

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<v Speaker 3>dogs chew in mind. So this line is definitely a

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<v Speaker 3>lot of fun. There's a lobster in the line. There's

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<v Speaker 3>a doughnut, there's a s'more. Oh I saw the s'mores too. Yeah,

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<v Speaker 3>there are a lot of fun. But they really are

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<v Speaker 3>designed not only to be fun and colorful and definitely

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<v Speaker 3>instagram worthy, because it doesn't like to take the pictures

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<v Speaker 3>of their dogs chewing on these yes, of course looking toys,

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<v Speaker 3>but they are designed with purpose so sure that we

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<v Speaker 3>take into consideration how the dog holds the chew toy

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<v Speaker 3>that they can really kind of chew with their back

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<v Speaker 3>teeth and really get in there. And they're designed for

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<v Speaker 3>powerful tours like that one like.

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<v Speaker 1>This one, yeah, extreme chewing style.

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<v Speaker 3>Yeah, it's of textured on end, so that really kind

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<v Speaker 3>of engages them and draws them in and gets them chewing.

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<v Speaker 1>It's true. It's amazing because I'm not sure if we've

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<v Speaker 1>all had dogs that were extreme chewers, but I definitely

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<v Speaker 1>had one. And every time, you know, when he was younger,

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<v Speaker 1>when he was a puppy. It's a couple of dogs ago.

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<v Speaker 1>I would come home and like actually hold my breath

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<v Speaker 1>before I opened the door because like, what did he

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<v Speaker 1>you know? And I gave him exercise and left him with,

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<v Speaker 1>you know, treats inside one of those things that you

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<v Speaker 1>play with and he has to like fight for the

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<v Speaker 1>treats and like what would I find whether it's uh,

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<v Speaker 1>you know, whether it was my rug. The best was

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<v Speaker 1>one time I came and was potting soil and I

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<v Speaker 1>didn't realize and I picked He must have moved it,

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<v Speaker 1>I thought, and I picked it up in the two

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<v Speaker 1>or three holes, and the potting soil just all like

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<v Speaker 1>kind of seeped out, and I was like extreme chewer.

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<v Speaker 1>And he also chewed on nil of boats too. So

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<v Speaker 1>I have one of those extreme chewers at home myself. Yes,

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<v Speaker 1>and she is definitely a nylepone dog. Yes, yeah, I mean,

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<v Speaker 1>but they're dogs.

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<v Speaker 2>You know, it goes critic your dog. She is, but

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<v Speaker 2>not all dogs are aggressive chewers. So to build off

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<v Speaker 2>what Adriam was saying is we have our power chewes.

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<v Speaker 2>We have strong chees which are not quite as hard

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<v Speaker 2>as a power chew because some dogs aren't as aggressive

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<v Speaker 2>as as Molly, our test dog. And then we also

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<v Speaker 2>have flexi chews that are great that are more soothing

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<v Speaker 2>where you know, they very easy to chew, easy on

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<v Speaker 2>the teeth. So if you have an older dog or

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<v Speaker 2>just a dog that likes to kind of nibble a

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<v Speaker 2>little bit but is an aggressive chewer. So we really

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<v Speaker 2>have something for every dog, every weight of dog, every

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<v Speaker 2>size of dog. We've tried to meet all the needs

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<v Speaker 2>of dogs across. Yeah.

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<v Speaker 1>No, and it's true. I mean dogs are like people.

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<v Speaker 1>Cats are like people, right, they are there. Everybody's different,

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<v Speaker 1>it's there, Each breed is different, each one is different,

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<v Speaker 1>you know, So it makes sense.

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<v Speaker 2>And of course we have a full puppy line.

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<v Speaker 1>Yes, let's talk about Yes, absolutely, Yes, let's talk about

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<v Speaker 1>a little bit about the puppy line.

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<v Speaker 3>Yeah, we have a very wide assortment of chew toys.

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<v Speaker 3>They are designed and specifically made for puppies. So really

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<v Speaker 3>it's important to get puppies chewing unappropriate in the beginning,

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<v Speaker 3>that's true, talking about the destructive chewing.

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<v Speaker 1>Yeah, they've got those little.

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<v Speaker 3>Puppy teeth, and they go through the whole teething period

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<v Speaker 3>just like babies, where they lose their puppy teeth, and

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<v Speaker 3>they're kind of trying to look for ways to soothe

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<v Speaker 3>and ease all of that teething pain. So they're looking

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<v Speaker 3>for things to chew on. But we want them not

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<v Speaker 3>chewing on our remote controls and our furniture. No, of course,

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<v Speaker 3>my puppy definitely tried doing so, redirecting them to the

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<v Speaker 3>appropriate things to chew on. So that's really what's behind

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<v Speaker 3>our whole puppy line, and we've got everything from extra

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<v Speaker 3>small to extra large for all sized puppies and really

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<v Speaker 3>to get them chewing appropriately from the very early stages.

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<v Speaker 1>Sure, I mean, and I think I feel like nylabone

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<v Speaker 1>is definitely preventing many animals from being dropped off at

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<v Speaker 1>shelters because I think sometimes I mean not everybody, and

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<v Speaker 1>it's just it just the way it is, Like if

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<v Speaker 1>you don't know anything about having a dog, or you

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<v Speaker 1>never had one, and you get a dog and you

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<v Speaker 1>don't realize it's it needs your attention. It's not gonna

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<v Speaker 1>be you know, like Lassie or whatever dog you see

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<v Speaker 1>you saw on TV growing up, And I think, you know,

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<v Speaker 1>if it gets destructive or it has accidents and then

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<v Speaker 1>it winds up back in the shelter because it why

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<v Speaker 1>did that happen? Well, it chewed my wall. Okay, but

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<v Speaker 1>that happens, you know, it happens, and I feel like

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<v Speaker 1>Nylophone helps avoid that from happening.

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<v Speaker 3>That's destructive. Chewing is definitely one of the leading causes

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<v Speaker 3>why dogs are returned to shelters. So getting them to

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<v Speaker 3>chew appropriately and exact things is really important, exactly, So,

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<v Speaker 3>so Nylo Bone to the rescue.

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<v Speaker 2>That's right, our reason being.

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<v Speaker 1>So okay, So you so now we're getting into May,

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<v Speaker 1>and well it's May, and we have the rest of

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<v Speaker 1>the year, you know, until your celebration is done. What's

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<v Speaker 1>on what's in store for like the next few months

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<v Speaker 1>for you for the rest of the year. I'm sure

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<v Speaker 1>there's a big plan and other things going on.

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<v Speaker 2>So there's a there's a ton of things going on there. Yes,

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<v Speaker 2>we've been quite busy at I think so. Yes. Yeah,

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<v Speaker 2>So the the promotion Choose for Good goes through the

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<v Speaker 2>rest of the years we talked about, but to celebrate

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<v Speaker 2>our seventieth birthday, we decided we needed a makeover. So

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<v Speaker 2>we also refreshed our packaging for all Nylophone products. Okay,

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<v Speaker 2>so you'll start to see that hit the shelf within

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<v Speaker 2>the next few months. And we came up with our

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<v Speaker 2>new tagline, which is Trusted Choose with Heart and Purpose

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<v Speaker 2>since nineteen fifty five.

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<v Speaker 1>I love that.

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<v Speaker 2>It really is who we are. And you know, as

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<v Speaker 2>we went into our seventieth birthday, we thought about what

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<v Speaker 2>do we want to do. Do we want to throw

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<v Speaker 2>a big party for ourselves? Do we want to you know,

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00:15:27.000 --> 00:15:28.960
<v Speaker 2>do a big ad campaign. Of course, we always want

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<v Speaker 2>to do an ad can he said, you don't want

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<v Speaker 2>to give back? That's what we want to do this year.

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<v Speaker 2>So you know, we're partnering with a lot of shelters.

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<v Speaker 2>We do donations across a lot of different shelters where

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<v Speaker 2>we give product for our Nylophone treats into shelter packs

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<v Speaker 2>that go home with adopted dogs.

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<v Speaker 1>Nice yeah, so as ducks.

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<v Speaker 2>And it actually has a nylobhone toy coupon as.

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<v Speaker 1>Well, so perfect.

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<v Speaker 2>We can't give away the toys because you know, size

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<v Speaker 2>and shape right at our time, but we're sending them

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<v Speaker 2>home with great information on how to bring this puppy

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<v Speaker 2>or how to bring this adopted dog into your home,

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<v Speaker 2>and we're giving that donation. The other thing with our makeover,

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<v Speaker 2>going back to our packaging, is not only did we

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<v Speaker 2>make ourselves look better at least we think we did,

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<v Speaker 2>we remove plastic from our packaging. So we're saving about

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<v Speaker 2>forty tons of plastic a year. Yeah. Yeah. With our

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<v Speaker 2>new packaging, we're part of the Pet Sustainability Coalition. We're

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<v Speaker 2>accredited as a sustainable company, so we're really focused on,

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<v Speaker 2>you know, reducing our footprint or our pawprint as well,

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<v Speaker 2>right to say, and just doing better for the world.

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<v Speaker 2>So we've had that's amazing.

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<v Speaker 1>Yeah, we've that's amazing too. I mean it's proof because

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<v Speaker 1>my mind from twenty years ago.

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<v Speaker 2>It's old packaging, yeah, you know, but pretty still standing

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<v Speaker 2>and it's i know it's not amazing.

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<v Speaker 1>I know it's amazing, but let's talk. Let's I want

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<v Speaker 1>to show some of the let's talk about what's in here. Sure,

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<v Speaker 1>you know in your bag of trick, we have a

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<v Speaker 1>bag of tricks, so well, I have a couple here,

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<v Speaker 1>so oh, and I've given these as gifts. So this

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<v Speaker 1>is a natural nubs which you can see and you

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<v Speaker 1>b z edible dog chews with real chicken. We have

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<v Speaker 1>these here so and these I guess come in different

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<v Speaker 1>flavors as well, so for those so for those who

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<v Speaker 1>are listening, and of course I took a bag that

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<v Speaker 1>just a couple of days. That's okay because I'm still

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<v Speaker 1>stuck on the broccoli.

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<v Speaker 2>You know. I'm so glad you have the broccoli.

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<v Speaker 1>Me too. It's so cute, but so okay. So that's

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<v Speaker 1>what's happening for the rest of the year. And you

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<v Speaker 1>probably cannot think of what's going to happen next year

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<v Speaker 1>because it's too soon.

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<v Speaker 2>A little bit it's a little bit more exciting things.

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<v Speaker 2>I'm not sure next year, you know. Of course, our

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<v Speaker 2>philanthropic activity will continue. We actually are partnering with Walmart

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<v Speaker 2>and Best Friends Animal Society in May for Pet Months

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<v Speaker 2>So Pet Month at Walmart is this May, and we're

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<v Speaker 2>doing about seven different events across the country, so it's

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<v Speaker 2>on site adoptions out Walmart's across the country and we'll

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<v Speaker 2>be participating in that as well. So we're really focused

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<v Speaker 2>on getting continuing our give back to these pets, and

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<v Speaker 2>we really just want to get dogs out of shelters.

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<v Speaker 1>And of course, I mean we want them to be.

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<v Speaker 2>Nil bhone dogs for life of course, yes, of course,

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<v Speaker 2>but also we want them in good forever homes of course.

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<v Speaker 1>I mean. And that's what's so cool about nilobone because it's, yes,

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<v Speaker 1>it's a company that's a business, but it's really kind

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<v Speaker 1>of directed by what's in all of your hearts. And

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<v Speaker 1>it's obvious to me, you know, at the heart, we're

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<v Speaker 1>pet people exactly. Just yes, it's like people who are

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00:18:15.480 --> 00:18:18.640
<v Speaker 1>vets because they love pets absolutely, and that's what I

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<v Speaker 1>feel like. Nylabone is a company that loves pets, and

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00:18:22.319 --> 00:18:25.799
<v Speaker 1>you know, and for me as a consumer, you really

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00:18:25.799 --> 00:18:29.000
<v Speaker 1>want to spend your money where it's appreciated and where

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00:18:29.039 --> 00:18:31.680
<v Speaker 1>you know the company that you're giving your money to

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00:18:32.559 --> 00:18:35.759
<v Speaker 1>has the pets best interests. And I've always even before

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00:18:35.799 --> 00:18:38.799
<v Speaker 1>knowing you. I've always felt that way about Nylobone, So no,

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00:18:38.880 --> 00:18:42.920
<v Speaker 1>it's really true. It's definitely true. So let's see.

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<v Speaker 2>Uh, well, just jumping on vets for a moment. Veterinarians,

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<v Speaker 2>you know, they're so important to our industry and of

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<v Speaker 2>course to our pet families. One of the things we

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<v Speaker 2>do at Nylobone is a veterinary outreach where we're communicating

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<v Speaker 2>and educating veterinarians about our products, about the role they play,

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00:19:00.079 --> 00:19:02.839
<v Speaker 2>adopted dogs or new dogs in the home, and our

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<v Speaker 2>favorite things. So Adrian and I and Jane all we

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<v Speaker 2>go to these vet conferences every year, and our favorite

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00:19:07.759 --> 00:19:10.880
<v Speaker 2>thing is these veterinarians will come down the aisle and

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<v Speaker 2>they'll be like, Nihla bone and they start screaming. I'm like,

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00:19:13.759 --> 00:19:15.519
<v Speaker 2>oh my god, what did we do? And they're just

418
00:19:15.559 --> 00:19:18.000
<v Speaker 2>like and every single veterinarian is like, I use this

419
00:19:18.039 --> 00:19:19.880
<v Speaker 2>for my dog. And of course ps they all have

420
00:19:19.960 --> 00:19:20.559
<v Speaker 2>seven dogs.

421
00:19:20.640 --> 00:19:22.240
<v Speaker 1>Yes, of course it's too many dogs.

422
00:19:22.359 --> 00:19:25.960
<v Speaker 2>Get give dogs. They're like, no, seven, I'm like, okay,

423
00:19:26.359 --> 00:19:28.440
<v Speaker 2>but they're just so excited. They're like, my dog, I

424
00:19:28.440 --> 00:19:30.519
<v Speaker 2>can give them a Nyla bone and they calm down

425
00:19:30.720 --> 00:19:33.440
<v Speaker 2>and their behaviors better than they're happy. That is one

426
00:19:33.440 --> 00:19:35.680
<v Speaker 2>of the most fulfilling things for us to see that

427
00:19:35.799 --> 00:19:39.039
<v Speaker 2>core that these veterinarians who ps work so hard and

428
00:19:39.160 --> 00:19:42.559
<v Speaker 2>are are underpaid, in my humble opinion, just see the

429
00:19:42.680 --> 00:19:46.119
<v Speaker 2>value of what we do. It's just so satisfying. We

430
00:19:46.160 --> 00:19:49.799
<v Speaker 2>actually went as a team to a local shelter near

431
00:19:49.839 --> 00:19:53.480
<v Speaker 2>our office in Neptune City and we kind of donated

432
00:19:53.480 --> 00:19:56.160
<v Speaker 2>our time for the day and they've got some trainers

433
00:19:55.880 --> 00:19:58.279
<v Speaker 2>on site that, you know, again help the dogs get

434
00:19:58.359 --> 00:20:00.680
<v Speaker 2>ready to be adopted, and they this one trainer comes

435
00:20:00.720 --> 00:20:02.319
<v Speaker 2>over to it and she was like this ball of

436
00:20:02.519 --> 00:20:04.880
<v Speaker 2>energy and like she made me look lazy. I was like, girl,

437
00:20:05.440 --> 00:20:09.039
<v Speaker 2>you go okay. She's like, I sent every dog home

438
00:20:09.039 --> 00:20:11.519
<v Speaker 2>with a Nilo bone and we're like, okay, okay, and

439
00:20:11.559 --> 00:20:14.839
<v Speaker 2>she's like, nothing helps a dog get adopted better than

440
00:20:14.839 --> 00:20:17.519
<v Speaker 2>having a nylophone before that family comes in because it

441
00:20:17.559 --> 00:20:20.200
<v Speaker 2>calms them down. Of course, they're their best version of themselves.

442
00:20:20.240 --> 00:20:21.559
<v Speaker 2>And she's like, and then I send them home with

443
00:20:21.640 --> 00:20:23.680
<v Speaker 2>one because I know that's going to help that dog.

444
00:20:23.720 --> 00:20:24.400
<v Speaker 1>So she gets it.

445
00:20:24.559 --> 00:20:27.599
<v Speaker 2>She gets it, and we were that's what really inspired us.

446
00:20:27.880 --> 00:20:30.519
<v Speaker 2>That was like two years ago and we were like, Wow,

447
00:20:30.640 --> 00:20:32.680
<v Speaker 2>this is powerful. This is important.

448
00:20:33.200 --> 00:20:35.880
<v Speaker 1>Yeah, No, for sure, for sure, and it's true, you know,

449
00:20:35.920 --> 00:20:38.519
<v Speaker 1>starting with vets, and I mean it's just I feel

450
00:20:38.519 --> 00:20:42.119
<v Speaker 1>like you all of you know, obviously it's seventy years

451
00:20:42.119 --> 00:20:44.839
<v Speaker 1>but you know sometimes people are seventy years old and

452
00:20:44.839 --> 00:20:47.200
<v Speaker 1>they still don't have any common sense. So the fact

453
00:20:47.240 --> 00:20:49.680
<v Speaker 1>that you guys know what you're doing, you know the direction,

454
00:20:49.960 --> 00:20:52.839
<v Speaker 1>and it's just it's just win win, you know, and

455
00:20:52.880 --> 00:20:54.920
<v Speaker 1>so like, thank you for doing what you do.

456
00:20:55.279 --> 00:20:56.599
<v Speaker 2>No, because it's very important.

457
00:20:56.839 --> 00:20:58.440
<v Speaker 1>You know, we would love to get all the shelters

458
00:20:58.480 --> 00:21:01.480
<v Speaker 1>cleared out, and you're on the path to helping that happen.

459
00:21:01.799 --> 00:21:04.039
<v Speaker 2>I really feel that way. Yeah, well, thank you, and

460
00:21:04.240 --> 00:21:06.920
<v Speaker 2>it is it's incredibly important to all of us, you know,

461
00:21:07.279 --> 00:21:11.440
<v Speaker 2>just watching people today here at iHeartMedia and watching them

462
00:21:11.480 --> 00:21:15.000
<v Speaker 2>see these puppies and like the smile that comes across

463
00:21:15.039 --> 00:21:17.079
<v Speaker 2>our face and like you can just watch the stress

464
00:21:17.319 --> 00:21:20.240
<v Speaker 2>just melt away. Yes, that's what it's about. It's true.

465
00:21:20.279 --> 00:21:22.720
<v Speaker 2>It's not only well we can give these these dogs

466
00:21:22.720 --> 00:21:24.440
<v Speaker 2>and cats if you will, but it's what they give

467
00:21:24.480 --> 00:21:25.000
<v Speaker 2>back to us.

468
00:21:25.079 --> 00:21:28.519
<v Speaker 1>Absolutely, No, it's true. I just you know, I just

469
00:21:28.519 --> 00:21:30.160
<v Speaker 1>thought of something and it went right out of my head.

470
00:21:30.200 --> 00:21:33.599
<v Speaker 1>Oh you said seeing people's faces, and they say, when

471
00:21:33.640 --> 00:21:36.359
<v Speaker 1>you have a pet, it helps your blood pressure, it

472
00:21:36.359 --> 00:21:39.079
<v Speaker 1>helps your anxiety absolutely. You know when you get anxious

473
00:21:39.119 --> 00:21:41.720
<v Speaker 1>about something, just like pet your cat, pet your dog,

474
00:21:41.880 --> 00:21:44.960
<v Speaker 1>and you can physically feel everything in your body change.

475
00:21:45.079 --> 00:21:46.000
<v Speaker 1>So it's really true.

476
00:21:46.079 --> 00:21:48.400
<v Speaker 2>Yeah, it's true. They I almost feel like they give

477
00:21:48.480 --> 00:21:49.720
<v Speaker 2>us more than we give them sometimes.

478
00:21:49.759 --> 00:21:53.359
<v Speaker 1>Oh, I definitely, I definitely think so. So for the

479
00:21:53.440 --> 00:21:56.559
<v Speaker 1>adoption events around the country, can listeners go to your

480
00:21:56.559 --> 00:21:58.799
<v Speaker 1>website and see where they're going to be at some

481
00:21:58.880 --> 00:22:00.079
<v Speaker 1>point when they happen.

482
00:22:00.039 --> 00:22:02.079
<v Speaker 2>Point, Yeah, okay, we'll probably be posting about it on

483
00:22:02.119 --> 00:22:06.000
<v Speaker 2>social media also, so on nylophone on our Instagram. But yeah,

484
00:22:06.039 --> 00:22:07.880
<v Speaker 2>we'll get some information out there. So cool.

485
00:22:07.920 --> 00:22:09.599
<v Speaker 1>And let's talk about your social media because I know

486
00:22:09.599 --> 00:22:12.440
<v Speaker 1>that's really big, the whole part of it. So yeah,

487
00:22:12.559 --> 00:22:17.400
<v Speaker 1>So it's hashtag nylo bone. Is that correct?

488
00:22:17.599 --> 00:22:18.079
<v Speaker 2>I believe?

489
00:22:18.119 --> 00:22:21.200
<v Speaker 1>So that's okay, you can say out loud, well, well,

490
00:22:22.960 --> 00:22:23.640
<v Speaker 1>ny the Bone.

491
00:22:23.480 --> 00:22:26.440
<v Speaker 2>Cares is our website, but for nylobone, it's just nilphone.

492
00:22:26.759 --> 00:22:30.640
<v Speaker 1>Yeah, okay, hashtag and people can find and they can

493
00:22:30.799 --> 00:22:31.119
<v Speaker 1>find you.

494
00:22:31.240 --> 00:22:34.920
<v Speaker 2>Yes, yes, choose for good, choose for the hashtag.

495
00:22:35.000 --> 00:22:35.880
<v Speaker 1>Yeah, okay, cool.

496
00:22:36.119 --> 00:22:39.960
<v Speaker 2>Yeah, So we have a great community on our social media.

497
00:22:40.319 --> 00:22:42.519
<v Speaker 2>So we're on you know, we're on TikTok, we're on Instagram,

498
00:22:42.559 --> 00:22:45.640
<v Speaker 2>we're on Facebook and again there and you'll see when

499
00:22:45.680 --> 00:22:48.000
<v Speaker 2>you come visit us. We really just share just fun

500
00:22:48.039 --> 00:22:51.759
<v Speaker 2>images of all of the dogs that engage with our products.

501
00:22:51.920 --> 00:22:54.400
<v Speaker 2>We get things from again, we get pictures from shelters,

502
00:22:54.400 --> 00:22:56.799
<v Speaker 2>we get them from pet parents, like it's just so

503
00:22:56.920 --> 00:22:59.200
<v Speaker 2>exciting to see them engaging with our product in a

504
00:22:59.240 --> 00:23:01.000
<v Speaker 2>way that makes them so happy. So we try to

505
00:23:01.039 --> 00:23:02.720
<v Speaker 2>share as much as we can about that. Of course,

506
00:23:02.720 --> 00:23:04.400
<v Speaker 2>we share about new products coming out and.

507
00:23:04.400 --> 00:23:06.240
<v Speaker 1>Yeah, but of course we could do both and that's okay,

508
00:23:06.359 --> 00:23:08.160
<v Speaker 1>and you know you should show your new products too.

509
00:23:08.200 --> 00:23:08.960
<v Speaker 1>You should be proud.

510
00:23:09.200 --> 00:23:12.400
<v Speaker 2>We're very proud. You work very hard for those them.

511
00:23:12.559 --> 00:23:14.759
<v Speaker 1>Yes, exactly, it doesn't happen overnight.

512
00:23:14.920 --> 00:23:17.759
<v Speaker 2>Absolutely well. In fact, and Adrian, maybe you could speak

513
00:23:17.759 --> 00:23:20.480
<v Speaker 2>about this. One of the other things we're doing for

514
00:23:20.519 --> 00:23:23.039
<v Speaker 2>our birthday is we launch some nylobone birthday bones.

515
00:23:23.119 --> 00:23:25.279
<v Speaker 1>Yes, oh, yes, let's talk about birthday bone. Yeah.

516
00:23:25.279 --> 00:23:28.480
<v Speaker 3>We've got five new chew toys that we were launching

517
00:23:28.799 --> 00:23:31.839
<v Speaker 3>to celebrate our birthday. So there's an orange and white

518
00:23:32.599 --> 00:23:36.279
<v Speaker 3>swirled bone in three different sizes with roasted chicken flavor

519
00:23:36.359 --> 00:23:40.079
<v Speaker 3>and the Nylobone iconic orange white color, so we're really

520
00:23:40.119 --> 00:23:42.720
<v Speaker 3>excited about that. And then we have an orange doughnut,

521
00:23:43.039 --> 00:23:44.960
<v Speaker 3>which is also part of that novelty line we were

522
00:23:45.000 --> 00:23:49.000
<v Speaker 3>talking about earlier, and then also a rubber chew toy

523
00:23:49.039 --> 00:23:51.240
<v Speaker 3>as well. So it's really kind of a nice little assortment,

524
00:23:51.319 --> 00:23:54.599
<v Speaker 3>limited edition to celebrate our seventieth birthday, and it really

525
00:23:54.680 --> 00:23:56.839
<v Speaker 3>covers all sized dogs and even different shoe strength.

526
00:23:56.960 --> 00:23:59.359
<v Speaker 1>Well those are perfect too because if you have a

527
00:23:59.400 --> 00:24:03.440
<v Speaker 1>dog and it's birthday is coming, there's the birthday present

528
00:24:03.440 --> 00:24:06.680
<v Speaker 1>because we have to buy presents for our pets, so

529
00:24:06.759 --> 00:24:09.720
<v Speaker 1>it's perfect. So it's yeah, birthday presence. You got us

530
00:24:09.720 --> 00:24:12.880
<v Speaker 1>through that birthday party too, absolutely absolutely, well, I think

531
00:24:12.880 --> 00:24:15.400
<v Speaker 1>it's wonderful. Well, I just thank you for being here,

532
00:24:15.559 --> 00:24:18.279
<v Speaker 1>Thanks for talking about everything and doing so much for

533
00:24:18.640 --> 00:24:21.559
<v Speaker 1>dogs and cats and the animals and shelters. And I

534
00:24:21.599 --> 00:24:24.279
<v Speaker 1>feel like so many more will get homes because of

535
00:24:24.799 --> 00:24:26.759
<v Speaker 1>Nylo Bone and all the hard work that you do,

536
00:24:27.240 --> 00:24:30.119
<v Speaker 1>so I really do appreciate you. So Jane and Kim

537
00:24:30.240 --> 00:24:33.640
<v Speaker 1>and Adrian and JP behind the camera, thank you and

538
00:24:34.039 --> 00:24:35.799
<v Speaker 1>I hope to talk to you again.

539
00:24:36.039 --> 00:24:38.119
<v Speaker 2>We hope so too. Thank you so much, thank you,

540
00:24:38.200 --> 00:24:38.440
<v Speaker 2>thank you.

541
00:24:41.240 --> 00:24:46.400
<v Speaker 1>Was that okay? Do we get everything at Hope dot com?

542
00:24:46.400 --> 00:24:51.200
<v Speaker 1>I did say that, right, you did? Yes, that was great.

543
00:24:51.880 --> 00:24:52.279
<v Speaker 1>It was good.

544
00:24:52.319 --> 00:24:53.640
<v Speaker 2>Can we come back next week? Of course.

545
00:24:54.799 --> 00:24:57.920
<v Speaker 1>I told you we were comfortable. I know, no, I

546
00:24:57.960 --> 00:24:59.480
<v Speaker 1>love it and you were fine.

547
00:25:00.079 --> 00:25:00.960
<v Speaker 2>Arvis, you were us
