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<v Speaker 1>Helping leaders motivate their people to a higher level of

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<v Speaker 1>performance through strong human relations, team building, and goal achieving.

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<v Speaker 1>This is the seven Minute Leadership Podcast with your host

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<v Speaker 1>Paul Fellovaldo.

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<v Speaker 2>Hello everyone, and welcome to this seven minute leadership podcast.

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<v Speaker 2>It's episode two eighty one, and today we're talking about

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<v Speaker 2>a game changer for businesses looking to create stability, and

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<v Speaker 2>that's the subscription model. Whether you're leading a small business,

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<v Speaker 2>a nonprofit, or a large organization, implementing a recurring revenue

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<v Speaker 2>model can give you financial predictability, customer retention, and long

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<v Speaker 2>term growth. So let's dive into how you can use

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<v Speaker 2>this model to create sustainability and why it works. And

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<v Speaker 2>I will be the first to admit I remember back

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<v Speaker 2>in the day, and I can't believe I'm saying that

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<v Speaker 2>because it's like yesterday. But do you all remember when

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<v Speaker 2>you used to be able to just buy an app

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<v Speaker 2>for ninety nine cents or a dollar ninety nine and

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<v Speaker 2>then all of a sudden, everything, and I mean everything

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<v Speaker 2>under the sun became a subscription model. So here's why

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<v Speaker 2>a subscription based model provides consistent revenue, helping a business

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<v Speaker 2>break free from the unpredictable cycle of one time transactions.

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<v Speaker 2>It allows businesses to increase predictability because with subscribers paying

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<v Speaker 2>on a monthly or yearly basis, you can forecast revenue

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<v Speaker 2>more accurately, and it builds customer loyalty. Subscribers become long

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<v Speaker 2>term customers, reducing the need for constant marketing and acquisition,

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<v Speaker 2>and you can scale efficiently. Instead of chasing new sales,

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<v Speaker 2>your focus shifts to enhancing the value of the subscription,

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<v Speaker 2>leading to organic growth. And this model works for a

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<v Speaker 2>variety of industries everyek from software, media, fitness, healthcare, and

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<v Speaker 2>even public safety organizations like ems memberships. So here are

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<v Speaker 2>four examples of subscription models in leadership and business first

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<v Speaker 2>Software as a service think of Microsoft three sixty five

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<v Speaker 2>or Adobe Creative Cloud. Instead of one time purchases, customers

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<v Speaker 2>subscribe to receive ongoing updates and services. And how about

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<v Speaker 2>membership based organizations Planet Fitness, La, Fitness coaching programs and

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<v Speaker 2>even nonprofits use memberships to ensure steady funding and product subscriptions.

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<v Speaker 2>Monthly subscription boxes for everything from coffee snacks to first

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<v Speaker 2>aid supplies, protein powders, or certain products from QVC and

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<v Speaker 2>last is service based subscriptions leadership, coach and consulting, and

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<v Speaker 2>even ems agencies offering annual membership programs to provide services

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<v Speaker 2>at reduced rates. So how do you implement a subscription

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<v Speaker 2>model in your organization? If you're thinking about applying this

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<v Speaker 2>to your business or nonprofit, follow these key steps. Identify

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<v Speaker 2>a valuable offering, what can your customers, clients, or community

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<v Speaker 2>members subscribe to that provides continuous value, and then price

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<v Speaker 2>it right. Find a balance between affordability and sustainability. You

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<v Speaker 2>don't want it so low that you're losing money, but

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<v Speaker 2>not so high that people hesitate to subscribe, and then

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<v Speaker 2>focus on retention. Getting subscribers is one thing. Keeping them

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<v Speaker 2>is another. Provide ongoing value, exclusive perks, or even small

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<v Speaker 2>incentives to keep them engaged, and automate where possible. Use

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<v Speaker 2>subscription billing platforms like Stripe, PayPal, or specialized software to

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<v Speaker 2>streamline payments and reduce the administrative work. And it's important

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<v Speaker 2>to note that as leaders, we can learn valuable leadership

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<v Speaker 2>lessons from the subscription model and how we run organizations.

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<v Speaker 2>Consistency matters. Just as recurring revenue creates stability, consistent leadership

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<v Speaker 2>build strong teams, and retention is more valuable than acquisition.

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<v Speaker 2>In business and in leadership, keeping great employees and customers

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<v Speaker 2>is more valuable than constantly finding new ones, and adaptability

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<v Speaker 2>is key. Successful subscription models evolve with customer needs, just

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<v Speaker 2>as effective leaders adjust their approach to meet the demands

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<v Speaker 2>of their teams. Recurring revenue creates financial security, allowing organizations

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<v Speaker 2>to plan ahead and invest in growth. If you're not

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<v Speaker 2>already leveraging some form of subscription or membership model, it

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<v Speaker 2>might be time to explore how it can work for you.

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<v Speaker 2>If you're already doing it, review the tips that I mentioned.

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<v Speaker 2>Make sure it offers value as priced right and your

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<v Speaker 2>customers are engaged. If you're thinking of doing it, don't

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<v Speaker 2>just hit the launch button without doing some homework and

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<v Speaker 2>strategic planning you wanted to hit and stick with your

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<v Speaker 2>customers as soon as you make it public. This has

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<v Speaker 2>been this seven minute leadership podcast, and I thank you

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<v Speaker 2>for listening.

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<v Speaker 1>For more, Paul Fell of Alito Podcasts, visit paulfellowalito dot com.