WEBVTT 1 00:00:00.040 --> 00:00:02.960 The things that not everyone knows about you, you know, 2 00:00:03.640 --> 00:00:06.000 when it's happened to those you know, those secret vaults 3 00:00:06.000 --> 00:00:08.480 that you have, Miss Jaska Rich and let private talk 4 00:00:08.560 --> 00:00:09.160 know a little. 5 00:00:09.000 --> 00:00:09.679 Bit more about you. 6 00:00:10.519 --> 00:00:12.359 Yeah, I love that And we always talk about like, 7 00:00:12.400 --> 00:00:13.919 you know, the basic things everyone asks me. 8 00:00:13.960 --> 00:00:14.720 So yeah, I'm excited. 9 00:00:14.759 --> 00:00:16.719 But those are important too, because that's why you are 10 00:00:16.839 --> 00:00:19.480 who you are. And so let's see what all these 11 00:00:19.480 --> 00:00:21.399 things are going on. So how are you today? Thank 12 00:00:21.399 --> 00:00:22.320 you for coming, thank you for. 13 00:00:22.359 --> 00:00:24.480 Making a bazy day. Oh my power went out, but 14 00:00:24.559 --> 00:00:25.679 I'm here, I'm here. 15 00:00:25.960 --> 00:00:28.000 Well, the gods have opened you. I'm glad that you've 16 00:00:28.000 --> 00:00:29.679 made it. I'm glad that you're safe. I'm glad that 17 00:00:29.679 --> 00:00:32.479 you're here and going to talk with us. So how 18 00:00:32.560 --> 00:00:34.439 is it for you know, having such you know, a 19 00:00:34.439 --> 00:00:37.200 big collection that you do, and how is like how 20 00:00:37.200 --> 00:00:39.320 does it feel having some of the top stars like 21 00:00:39.359 --> 00:00:41.280 wear your shoes and like ask and reach out to 22 00:00:41.320 --> 00:00:42.679 you and do those things, Like how does that make 23 00:00:42.719 --> 00:00:43.280 you feel? 24 00:00:44.119 --> 00:00:45.280 It feels pretty like surreal? 25 00:00:45.359 --> 00:00:48.079 Actually, it's like you know how sometimes you like lay 26 00:00:48.119 --> 00:00:49.520 there as a kid and like you nine men as 27 00:00:49.520 --> 00:00:50.719 a kid, but like just in life, you're like, oh, 28 00:00:50.759 --> 00:00:52.000 I want to do this, and I want to do this. 29 00:00:52.359 --> 00:00:54.200 I mean it actually happens. You're like, wait a minute, 30 00:00:54.200 --> 00:00:56.520 did I just do that? It's like almost aha type 31 00:00:56.520 --> 00:00:57.799 of moment. Yeah, like wow. 32 00:00:57.880 --> 00:00:59.960 I mean like whatever you set your life in your mind, 33 00:01:00.200 --> 00:01:02.159 you can get it done. And I just want to 34 00:01:02.200 --> 00:01:04.359 be able to inspire anyone out there who has streams, 35 00:01:04.400 --> 00:01:07.040 who you know, gets discouraged, who wants to maybe not 36 00:01:07.079 --> 00:01:09.120 start a business or like they feel like they don't enough, 37 00:01:09.159 --> 00:01:10.159 they don't have enough funds. 38 00:01:09.959 --> 00:01:11.000 To do so just do it. 39 00:01:11.079 --> 00:01:13.799 Just start sometimes, just like don't think about it, just 40 00:01:13.840 --> 00:01:16.040 go out and just do it. Whatever it is, break 41 00:01:16.120 --> 00:01:18.400 by brick, however it happens. 42 00:01:17.879 --> 00:01:21.920 Literally sure when I exactly what I recommend, just starting. 43 00:01:22.159 --> 00:01:24.000 So you have you recently just opened a store at 44 00:01:24.000 --> 00:01:26.280 the Bively Center. How how does that feel? 45 00:01:26.319 --> 00:01:27.760 Like? How is that big of accomplishment? 46 00:01:27.799 --> 00:01:29.799 Like actually not just website because everything now is just 47 00:01:29.840 --> 00:01:32.280 like the internet based and having an actual brick and 48 00:01:32.359 --> 00:01:34.319 mortar store like view about it. 49 00:01:34.480 --> 00:01:37.319 Yeah, you know, I actually was on Melros first. I 50 00:01:37.319 --> 00:01:39.200 started out with a small office down here, like maybe 51 00:01:39.239 --> 00:01:40.640 like a block away, and it was like a room 52 00:01:40.680 --> 00:01:42.560 like this big, and I thought that was perfect for me, 53 00:01:43.040 --> 00:01:44.719 and this is like in twenty eighteen and then that 54 00:01:44.920 --> 00:01:47.840 we started outgrowing that room. I looked for a space 55 00:01:47.879 --> 00:01:49.599 on Melros and there was a space I was open, 56 00:01:49.640 --> 00:01:51.400 and I was like, oh my god, I love this place, Like, 57 00:01:51.680 --> 00:01:53.079 can I please get the least and they told me 58 00:01:53.079 --> 00:01:54.239 the rent and I was like, oh my god, it's 59 00:01:54.239 --> 00:01:56.000 so expensive. That's when I first saw it, Like I 60 00:01:56.079 --> 00:01:57.879 was like when I passed my hour, Oh what's that? 61 00:01:58.280 --> 00:01:58.519 Yes? 62 00:01:58.760 --> 00:02:00.879 Yes, yes, And I was so scared to take that step. 63 00:02:00.879 --> 00:02:02.400 And my mom said, Jessica, you just have to do 64 00:02:02.439 --> 00:02:04.319 it and just not think about it because you might 65 00:02:04.359 --> 00:02:06.079 go buy that store later on and see another version 66 00:02:06.079 --> 00:02:07.079 there and where she could have had it. 67 00:02:07.120 --> 00:02:07.879 So I did it. 68 00:02:07.920 --> 00:02:10.240 I took a step like that's empowering, you know, being 69 00:02:10.240 --> 00:02:11.560 pushed like that with how you know if I'm a 70 00:02:11.560 --> 00:02:12.000 strong woman. 71 00:02:12.039 --> 00:02:13.479 You know, like that selfs too. It is because sometimes 72 00:02:13.520 --> 00:02:14.360 it's like you don't have. 73 00:02:14.360 --> 00:02:16.080 That teetering like oh, let me do it, you'll just 74 00:02:16.080 --> 00:02:18.120 still think about it and right, it hasn't done it right, 75 00:02:18.120 --> 00:02:19.680 And if that didn't happen, then. 76 00:02:19.599 --> 00:02:21.639 I would not hear Yeah, because I did the store 77 00:02:21.680 --> 00:02:23.280 and I had that was open for like a two 78 00:02:23.319 --> 00:02:25.199 years and then probably tent I reached out to me 79 00:02:25.199 --> 00:02:27.879 and that they had some open vacancies, and I went 80 00:02:27.919 --> 00:02:29.800 told with the vacancies they spoke about, and I gave 81 00:02:29.800 --> 00:02:31.919 you this incredible store next to Versace and Burbery, And 82 00:02:31.960 --> 00:02:34.919 I'm like, why what that's a crazy So it's such 83 00:02:34.919 --> 00:02:35.719 a great blessing. 84 00:02:35.800 --> 00:02:37.879 So is that something that you always aspired to do 85 00:02:37.919 --> 00:02:39.599 but to be in the Beverly Center or is that 86 00:02:39.599 --> 00:02:41.280 something that came later on with everything? 87 00:02:41.439 --> 00:02:41.520 Is? 88 00:02:41.520 --> 00:02:43.240 Like, how does that feel because of being you know, 89 00:02:43.240 --> 00:02:45.319 buy those big chain store not even a chain, like 90 00:02:45.360 --> 00:02:48.120 those big iconic stores, Like that's a big you know, 91 00:02:48.639 --> 00:02:50.840 achievement that we're hearing any other one too. 92 00:02:51.240 --> 00:02:54.439 Yeah, thank you, thank you. Honestly, that was never my 93 00:02:54.520 --> 00:02:55.919 goal to be proo stores. 94 00:02:56.319 --> 00:02:58.520 I mean I definitely wanted my notoriety later in life 95 00:02:58.520 --> 00:03:00.719 about like my business and how far have come. But 96 00:03:00.840 --> 00:03:02.520 like to put between those two, I was like, WHOA, 97 00:03:02.960 --> 00:03:04.639 Like I really worked hard for it, you know what 98 00:03:04.719 --> 00:03:05.039 I mean? 99 00:03:05.159 --> 00:03:07.680 Like did that just leads to anyone? But that space, 100 00:03:07.800 --> 00:03:10.120 for sure, you have to have lots of not just cloud. 101 00:03:10.159 --> 00:03:11.680 You know, you have to have to back up all 102 00:03:11.800 --> 00:03:15.360 those things you do, all those many shoes, all those collections, 103 00:03:15.439 --> 00:03:16.800 all those things, all the people. 104 00:03:17.000 --> 00:03:19.000 Yeah, no, but I definitely wanted to try them all. 105 00:03:19.000 --> 00:03:21.719 Excuse me, try them all because I heard that the 106 00:03:21.759 --> 00:03:23.560 traffic was a lot better than al roads. So that's 107 00:03:23.599 --> 00:03:27.199 definitely that we're experiencing. It's great traffic, it's great awareness. 108 00:03:27.319 --> 00:03:29.479 It's great like your girls that come in there are 109 00:03:29.560 --> 00:03:32.199 going into like bending and walking into my st because 110 00:03:32.240 --> 00:03:33.360 there's just where I'm ats. 111 00:03:33.120 --> 00:03:36.360 Which is but traffic, you know, it's walking advertisement kind 112 00:03:36.360 --> 00:03:38.159 of yeah in a sense. And now that everything's picking 113 00:03:38.199 --> 00:03:40.000 up because of the pandemic, you know, it's I'm sure 114 00:03:40.039 --> 00:03:42.400 that's a lot more business coming through, you know, the 115 00:03:42.439 --> 00:03:43.719 doors and stuff like that as well. 116 00:03:43.960 --> 00:03:46.680 Yeah, we're finally getting back to normal shopping slowly. We're 117 00:03:46.719 --> 00:03:47.680 like twenty five grass. 118 00:03:47.719 --> 00:03:49.599 That's a big step, you know, especially with all you know, 119 00:03:49.919 --> 00:03:52.400 having to wait those things that happened during the pandemic 120 00:03:52.479 --> 00:03:53.439 that you actually got your store. 121 00:03:53.639 --> 00:03:56.879 Yeah, I shut down last March and then we were 122 00:03:56.919 --> 00:03:59.439 just operating like office work behind the scenes there, and 123 00:03:59.560 --> 00:04:02.319 then I moved to I wasent in November, so it 124 00:04:02.439 --> 00:04:04.960 was still like it was barely open then the mall, 125 00:04:05.159 --> 00:04:06.680 so it was like six people at a time. 126 00:04:06.599 --> 00:04:09.080 In the store, so, who is the one celebrity that 127 00:04:09.199 --> 00:04:12.039 you have dressed and that's just been like the biggest 128 00:04:12.439 --> 00:04:16.480 like kind of like fangirl moment for yourself, not for everybody. 129 00:04:16.120 --> 00:04:16.920 Else, but like for you. 130 00:04:17.120 --> 00:04:20.120 Or it's like, oh, yes, like maybe even designed it 131 00:04:20.199 --> 00:04:22.240 for that person, maybe had it in mind or something 132 00:04:22.319 --> 00:04:23.560 that kind of like came into fruition. 133 00:04:24.040 --> 00:04:24.600 Oh my gosh. 134 00:04:25.120 --> 00:04:27.319 People always ask me this question, and I definitely can't 135 00:04:27.360 --> 00:04:30.360 sing off any single celeb. I would say every single 136 00:04:30.399 --> 00:04:32.680 one has definitely made an impact him in an awing moment. 137 00:04:33.959 --> 00:04:36.000 Did I ever design anything specifically for someone? 138 00:04:36.560 --> 00:04:36.800 Yeah? 139 00:04:36.879 --> 00:04:40.000 I think I did design shoes for Kylie not you know, 140 00:04:40.279 --> 00:04:42.439 in my in my mind, I'm like, okay, I see 141 00:04:42.480 --> 00:04:43.360 her wearing always. 142 00:04:43.480 --> 00:04:45.439 It just fit with what was going on in the closet. 143 00:04:45.240 --> 00:04:47.079 At that time, and I'm like to hope if I 144 00:04:47.199 --> 00:04:48.759 drop these off to wear, I'm sure enough she did. 145 00:04:48.839 --> 00:04:51.800 So I think just watching the stars and watching what 146 00:04:51.879 --> 00:04:54.079 they're wearing with trends are doing with their styles, are doing. 147 00:04:54.199 --> 00:04:55.519 Just helping out. Yeah to know. 148 00:04:55.879 --> 00:04:58.040 You know, so I have a question and I have 149 00:04:58.240 --> 00:05:01.120 to know the answer. How many shoes do you personally 150 00:05:01.240 --> 00:05:02.079 have in your closet? 151 00:05:02.319 --> 00:05:04.000 Oh my god, I have less shoes in my classes 152 00:05:04.000 --> 00:05:05.279 than I do my website. 153 00:05:06.000 --> 00:05:07.920 Really, so you're like you just keep you give them 154 00:05:08.040 --> 00:05:10.319 a way to everyone. You're not keeping anything for yourself. 155 00:05:10.560 --> 00:05:13.079 You know what's crazy is, you know my customers come first, 156 00:05:13.120 --> 00:05:15.560 but more so I wear them a couple of times. 157 00:05:15.639 --> 00:05:17.360 I just awsome because I design them. 158 00:05:17.879 --> 00:05:20.360 Yeah, I can just imagine all these shoes and just 159 00:05:20.439 --> 00:05:22.519 like having because me, I'm like, I'm a Gemini, and 160 00:05:22.600 --> 00:05:24.160 I like, if I like something, I get like three 161 00:05:24.199 --> 00:05:26.199 of them because I'm like, I'm gonna wear them a 162 00:05:26.279 --> 00:05:27.920 lot and I want to have them, and because I 163 00:05:28.000 --> 00:05:30.040 have access to them, like your stuff, I'd be like, okay, 164 00:05:30.040 --> 00:05:31.600 I need three of these threes three And then I 165 00:05:31.600 --> 00:05:33.920 guess because you do have access, it's a little easier too. 166 00:05:34.160 --> 00:05:35.800 But I just like, I still want to horde some 167 00:05:36.000 --> 00:05:36.519 for myself. 168 00:05:36.680 --> 00:05:38.839 Yeah, no, I like have them all like lined up, 169 00:05:38.879 --> 00:05:40.759 but I don't have all my styles, to be honest, 170 00:05:40.920 --> 00:05:41.879 and I'm really that's. 171 00:05:41.680 --> 00:05:43.399 A shame you need to think of, you know, self care, 172 00:05:43.560 --> 00:05:45.279 you know, like have those in a vault somewhere for 173 00:05:45.360 --> 00:05:46.720 you and just no, I keep my. 174 00:05:46.759 --> 00:05:48.120 Own secret SATs, my own shoes. 175 00:05:48.319 --> 00:05:50.000 We know what it's funny is that I used to 176 00:05:50.040 --> 00:05:52.480 wear my own shoes so much to the fact that 177 00:05:53.079 --> 00:05:54.600 you know, I get it, I'm a designer, but I 178 00:05:54.680 --> 00:05:55.600 do enjoy other brands. 179 00:05:55.680 --> 00:05:57.079 Like tonight, I'm not wearing my shoes. 180 00:05:58.000 --> 00:05:59.480 I just get to switch it up. But I think that, 181 00:05:59.600 --> 00:06:01.279 but it's like, also, you know, it's a walking average, 182 00:06:01.319 --> 00:06:02.720 and I get that, but it's also you know, you 183 00:06:02.839 --> 00:06:05.279 have those like good pieces that you do that you 184 00:06:05.439 --> 00:06:07.720 just have to, like, you know, always have them on display. 185 00:06:07.959 --> 00:06:08.399 That's true. 186 00:06:08.480 --> 00:06:11.160 That's true then, And it's definitely like I've learned to 187 00:06:11.199 --> 00:06:12.680 fill trap things I don't wear. So it's a lot 188 00:06:12.680 --> 00:06:14.120 of other shoes that I don't wear as much as 189 00:06:14.120 --> 00:06:18.399 I've been given away and like closet sailings I'm. 190 00:06:17.680 --> 00:06:20.079 HORD or some horder like shoes from like five years ago. 191 00:06:20.639 --> 00:06:23.639 I always kind of like a guilty victim of that 192 00:06:23.800 --> 00:06:26.079 too sometimes where it's like I've had to have the 193 00:06:26.160 --> 00:06:28.519 push be like do you really when's the last time 194 00:06:28.680 --> 00:06:30.639 you wore this? And I'm actually at the stage right 195 00:06:30.720 --> 00:06:32.600 now in my closet because you know, we were the 196 00:06:32.639 --> 00:06:34.319 pandemic for so long and then things were kind of 197 00:06:34.360 --> 00:06:36.879 opening up and whatever, and I'm like I halfway shopped 198 00:06:36.920 --> 00:06:38.399 and then I stop shopping and now I'm like. 199 00:06:38.560 --> 00:06:40.560 Where do I a sell my clothes? Help me? 200 00:06:40.839 --> 00:06:43.319 Like, I feel like I have I built a whole close, 201 00:06:43.399 --> 00:06:45.240 like I took a whole room in my apartment and 202 00:06:45.319 --> 00:06:46.240 made into a closet. 203 00:06:46.279 --> 00:06:49.199 It looks like a Nordstrums. And I still feel like 204 00:06:49.240 --> 00:06:51.040 I have no clothes right close. 205 00:06:51.079 --> 00:06:53.079 I'm like, how do I walk in here? And I'm 206 00:06:53.199 --> 00:06:55.839 like nothing to luxury problem. So that's not really a problem. 207 00:06:55.879 --> 00:06:58.040 It's a good problem to have. But yeah, I think 208 00:06:58.040 --> 00:06:59.560 it's just time for me to shop. I think it's 209 00:06:59.560 --> 00:07:01.800 time to crazy because I did the same thing. And 210 00:07:03.079 --> 00:07:04.519 you know what it is, girl, It's like you worse 211 00:07:04.560 --> 00:07:06.040 than on the Instagram and you can't wear it again. 212 00:07:06.519 --> 00:07:07.160 Yeah, that's what it is. 213 00:07:07.199 --> 00:07:09.240 It's because you're photographing look with me, like with the 214 00:07:09.279 --> 00:07:13.079 podcast every episode sometimes you know I can't really I 215 00:07:13.120 --> 00:07:15.759 can wear we rewear it, but it's like I can't 216 00:07:15.879 --> 00:07:18.279 really rewear it right, just like so you gotta make 217 00:07:18.279 --> 00:07:20.399 it really a moment, but you gotta gonna sell that 218 00:07:20.560 --> 00:07:23.160 moment and you gotta make it make them make it 219 00:07:23.360 --> 00:07:27.720 worth Yeah, I have the problem too. That's maybe that's 220 00:07:27.759 --> 00:07:28.600 where our closets are. 221 00:07:28.639 --> 00:07:31.800 Like the same same. I'm like looking like twins. Nothing. 222 00:07:32.439 --> 00:07:35.160 I literally it's a whole bedroom. It's a shame. Sometimes 223 00:07:35.240 --> 00:07:38.720 I'm like why, I'm yes, shame, shame you watch it. 224 00:07:38.800 --> 00:07:41.839 I don't feel shame, but I deserved it all the 225 00:07:41.920 --> 00:07:44.720 things I did. That's right, private talk, exactly exactly. 226 00:07:45.079 --> 00:07:47.600 I hope you're liking this episode. Make sure you subscribe, 227 00:07:47.720 --> 00:07:50.879 comment and subscribe. We'll do all those things because it's 228 00:07:50.879 --> 00:07:51.560 gonna be a good one. 229 00:07:51.600 --> 00:07:51.959 I like it. 230 00:07:52.959 --> 00:07:55.120 So we talked about nord Strums you just signed a 231 00:07:55.199 --> 00:07:58.439 deal with them and ds W how is how did 232 00:07:58.519 --> 00:07:59.240 that come into fruition? 233 00:07:59.399 --> 00:07:59.879 Talks about that? 234 00:08:00.240 --> 00:08:01.839 Like did you just I mean that these are all 235 00:08:01.920 --> 00:08:04.720 big accomplishments that you have, Like these are obviously something 236 00:08:04.759 --> 00:08:06.279 that you've been working for a long time and up 237 00:08:06.319 --> 00:08:08.600 to these things. But it's amazing that it's you know, 238 00:08:08.680 --> 00:08:09.839 it's a time for you to celebrate you. 239 00:08:10.519 --> 00:08:14.000 No, honestly, DSF, you emailed us back in October and 240 00:08:14.839 --> 00:08:16.839 contact like she's contact is on the website. 241 00:08:16.920 --> 00:08:18.759 Hey do you love you? We love to put you 242 00:08:18.800 --> 00:08:20.600 on our website. I'm like, what, Oh my god, this 243 00:08:20.759 --> 00:08:22.759 is insane. So we email the buyer. 244 00:08:22.639 --> 00:08:25.319 That's even better, Like you know, not even yeah, because 245 00:08:25.360 --> 00:08:27.279 it's like your product speaks for itself, right. 246 00:08:27.399 --> 00:08:28.319 Oh my god. I was like wow. 247 00:08:28.600 --> 00:08:30.000 So we got on the phone with her and she's like, yeah, 248 00:08:30.040 --> 00:08:31.360 we want to put you in there for Black History 249 00:08:31.399 --> 00:08:34.480 Month for February. We found you on footwear news dot com, 250 00:08:34.600 --> 00:08:36.879 which is I'm on there a lot, and you know, 251 00:08:37.000 --> 00:08:37.679 we saw the you're. 252 00:08:37.519 --> 00:08:40.039 Africanmerican designer and we didn't even know. We love to 253 00:08:40.080 --> 00:08:41.960 get yourself, so that's kind of how that happened. 254 00:08:42.279 --> 00:08:44.639 We're online with their site and then a students open 255 00:08:44.639 --> 00:08:47.600 the Beverly Center nor Trum's called our phone. 256 00:08:48.080 --> 00:08:50.000 My employee was like, Jessica, that was North Troms. I 257 00:08:50.080 --> 00:08:51.720 was like, get out of here, are you serious? 258 00:08:51.960 --> 00:08:55.000 And she's like yeah. I'm like no, that's a buyer. 259 00:08:55.080 --> 00:08:56.120 She asked to be wholesale. 260 00:08:56.159 --> 00:08:58.720 I'm like, do we wholesale? Of course, we whosale. 261 00:08:59.360 --> 00:09:01.440 So I called her back and I was freaking out 262 00:09:01.440 --> 00:09:03.120 because like, she didn't she didn't aswer the phone like 263 00:09:03.200 --> 00:09:04.279 the first two days, and. 264 00:09:04.320 --> 00:09:05.519 I was like, oh my god, did I lose her 265 00:09:05.519 --> 00:09:07.080 to have the right number? Did she write it down wrong? 266 00:09:07.080 --> 00:09:09.519 I thought I should have red the phone. Yeah, oh god. 267 00:09:10.080 --> 00:09:11.519 And I literally was like freaking out. 268 00:09:11.519 --> 00:09:13.159 And then finally she called me back to the Sorry 269 00:09:13.200 --> 00:09:15.919 we were in market, we were busy, Let's talk next week. 270 00:09:16.080 --> 00:09:18.519 And then it went really fast, like when I'm talking 271 00:09:18.639 --> 00:09:21.519 like it went from looking at our line sheets to 272 00:09:21.720 --> 00:09:23.320 us not telling We didn't really tell them our price 273 00:09:23.360 --> 00:09:25.799 points at first of the wholesale, but we said let's 274 00:09:25.799 --> 00:09:26.960 just see what they want first and then. 275 00:09:26.879 --> 00:09:27.320 Go from there. 276 00:09:27.360 --> 00:09:30.159 And when they ordered everything, I was like, oh my god, 277 00:09:30.200 --> 00:09:31.720 this is gonna be a huge order. And it was 278 00:09:31.759 --> 00:09:33.519 a massive order. It was so much stress for us 279 00:09:33.519 --> 00:09:37.279 because we literally like like made our factory work over 280 00:09:37.399 --> 00:09:39.720 time to get on time to them, and it got 281 00:09:39.799 --> 00:09:42.639 to the States on time, but then FedEx screwed up 282 00:09:42.679 --> 00:09:46.320 the entire area of it, like by three So three 283 00:09:46.320 --> 00:09:47.919 weeks late to Northrums is like the worst thing you 284 00:09:47.919 --> 00:09:50.320 could do. Was the first time, you know person. But 285 00:09:50.399 --> 00:09:52.639 they were very leaning and very understanding and they're it's 286 00:09:52.679 --> 00:09:54.000 all in store now, just like. 287 00:09:54.080 --> 00:09:57.600 COVID, like everything COVID nineteen, Like that's the excuse for 288 00:09:57.639 --> 00:09:59.360 everybody deliverate it's it's COVID. 289 00:09:59.600 --> 00:09:59.879 COVID. 290 00:10:00.080 --> 00:10:02.799 No, this is really this is the truth, but disclaimer 291 00:10:02.960 --> 00:10:06.159 this if we're going to have a warning like, but yeah, 292 00:10:06.519 --> 00:10:08.240 they finally got everything like last week. 293 00:10:08.600 --> 00:10:09.960 That's awesome. That's really cool. 294 00:10:10.000 --> 00:10:12.279 That's a really big accomplishment to have part of you 295 00:10:12.440 --> 00:10:13.639 for sure, that's really cool. 296 00:10:13.840 --> 00:10:15.679 And I and I know that the buyers, I'm sorrying 297 00:10:15.679 --> 00:10:17.200 that the buyer, but the stores are telling me that 298 00:10:17.279 --> 00:10:19.840 the reactions are really good, that they needed, like they 299 00:10:19.879 --> 00:10:22.519 all they always needed, like a midpoint of like above 300 00:10:22.600 --> 00:10:25.039 Steve Madden, but then under like a mena movie or 301 00:10:25.080 --> 00:10:27.200 something like that, because girls don't always want to spend 302 00:10:27.399 --> 00:10:28.399 some of her dolls on a shoe. 303 00:10:28.519 --> 00:10:30.080 Yeah, and they want to be a little bit more high. 304 00:10:29.960 --> 00:10:32.480 In then and still good quality because it's like, you know, 305 00:10:32.600 --> 00:10:34.039 that's a big you know thing. I'm a shoe girl 306 00:10:34.080 --> 00:10:36.399 on myself. So it's like I like to have I 307 00:10:36.440 --> 00:10:37.720 don't like to spend it depending on what. 308 00:10:37.799 --> 00:10:38.720 It is, right, you know what I mean? 309 00:10:38.799 --> 00:10:41.159 Like it's all about for me, it's like shoes or accessories. 310 00:10:41.200 --> 00:10:42.720 That's why I love them so much. Successor as a 311 00:10:42.759 --> 00:10:44.639 report of the like the best part of an outfit. 312 00:10:44.720 --> 00:10:47.399 You can do it from jewelry to shoes. But so 313 00:10:47.519 --> 00:10:48.840 it's like depends on what it is. But for me, 314 00:10:48.879 --> 00:10:50.639 I also like the middle ground because it's like I 315 00:10:50.720 --> 00:10:52.279 want to spend money, but I also want to wear it. 316 00:10:52.279 --> 00:10:53.559 A couple of times I don't want it to like 317 00:10:53.720 --> 00:10:55.080 you know, that's why I feel like the ones I 318 00:10:55.240 --> 00:10:57.360 spend that are really high, like I know it's gonna last, 319 00:10:57.519 --> 00:10:59.519 right if you know, I'm not drunk and like fulling. 320 00:11:00.000 --> 00:11:02.000 I think them somewhere, you know, something happens to my 321 00:11:02.120 --> 00:11:04.879 dog who knows, but you know, but but yeah. 322 00:11:04.759 --> 00:11:05.720 So it's one of those things for me. 323 00:11:05.799 --> 00:11:08.320 It's like why I also liked I have several shoes 324 00:11:08.360 --> 00:11:11.120 from everything from I mean high end to low end 325 00:11:11.159 --> 00:11:13.120 or whatever. It just dippends if they look hot and 326 00:11:13.519 --> 00:11:15.000 you know, somebody come to and some of them are 327 00:11:15.000 --> 00:11:16.799 like the most more comfortable ones where it's like that 328 00:11:17.000 --> 00:11:19.200 middle point anyway point that cushion. 329 00:11:19.080 --> 00:11:22.039 The cushion literally there's no cushion in high end like zero. 330 00:11:22.679 --> 00:11:24.200 So talk about a little bit more of like, you know, 331 00:11:24.279 --> 00:11:26.320 being in the industry and like coming into as being 332 00:11:26.360 --> 00:11:29.159 the black female shoe designer coming up in this industry, 333 00:11:29.200 --> 00:11:31.799 Like how it was this, you know, was it struggles? 334 00:11:31.960 --> 00:11:34.159 Was it you know open doors? How you know talk 335 00:11:34.200 --> 00:11:36.279 about it. No, it's definitely wasn't open doors. 336 00:11:36.320 --> 00:11:38.559 It was more so like what I noticed mainly I 337 00:11:38.600 --> 00:11:40.679 would say, is like, you know, I was this fresh 338 00:11:40.759 --> 00:11:43.360 designer out of nowhere, like never I was doing clothing 339 00:11:43.399 --> 00:11:43.720 at first. 340 00:11:43.759 --> 00:11:45.799 I did have a clothing store at first online and 341 00:11:45.919 --> 00:11:46.960 people are kind of me from that. 342 00:11:47.080 --> 00:11:49.279 And when I transitioned over to shoes and then I 343 00:11:49.360 --> 00:11:52.000 put all these girls and all my stuff, people were like, whoa, 344 00:11:52.039 --> 00:11:53.639 what'd she like? How did she come up with this idea? 345 00:11:53.679 --> 00:11:56.200 And then then everyone's copying me. And then next I 346 00:11:56.240 --> 00:11:58.639 set this trend of like this PBC trend. I did 347 00:11:58.720 --> 00:12:02.320 PBC shoes, like the whole line was called transparent. It 348 00:12:02.399 --> 00:12:05.399 was called transparent because I didn't think right. I didn't 349 00:12:05.399 --> 00:12:08.360 want to like compete with a lane that I knew 350 00:12:08.360 --> 00:12:10.799 I wasn't even involved in more than a couple of months. Yeah, 351 00:12:10.840 --> 00:12:12.519 I didn't want to think of designs. I just figured 352 00:12:12.840 --> 00:12:14.080 everything clear, it'd be easiest. 353 00:12:14.120 --> 00:12:16.600 Sometimes basic is like oh you need right, and people 354 00:12:16.639 --> 00:12:19.360 forget about that. Yeah, that's kind of where my niche was. 355 00:12:19.399 --> 00:12:22.039 So then I became the popular PBC designer and then 356 00:12:22.080 --> 00:12:24.360 from that I started doing more designs with different fabrics 357 00:12:24.399 --> 00:12:24.759 and things like that. 358 00:12:24.840 --> 00:12:26.240 But took that took me two years to get there 359 00:12:26.279 --> 00:12:26.559 because I. 360 00:12:26.600 --> 00:12:29.120 Was like, there's levels, you know, but we were good 361 00:12:29.120 --> 00:12:30.279 at what she did. You know, when you sing in 362 00:12:30.360 --> 00:12:32.679 everybody liked it, you know, they grew into something. And 363 00:12:32.720 --> 00:12:35.039 sometimes it just takes that signature look and that signature 364 00:12:35.080 --> 00:12:37.320 thing to like rocket and then again like your name 365 00:12:37.360 --> 00:12:39.759 speaks for itself because it's then that goes with like 366 00:12:39.919 --> 00:12:41.639 your style, Like you said, you're on with trends, and 367 00:12:41.679 --> 00:12:43.519 he's doing these things where it's like if you would 368 00:12:43.559 --> 00:12:45.159 wear it, your girlfriends would wear it. You kind of 369 00:12:45.240 --> 00:12:47.360 like you know who's gonna buy you know who's gonna 370 00:12:47.360 --> 00:12:47.759 be your buyer. 371 00:12:48.000 --> 00:12:49.639 That's very true. That's kinda happened. 372 00:12:49.679 --> 00:12:51.679 So then then like me find them find out it 373 00:12:51.720 --> 00:12:53.399 was black or whatever African American, it was like a 374 00:12:53.440 --> 00:12:55.399 little bit harder, Like I noticed that, like I'd have 375 00:12:55.440 --> 00:12:57.120 a big celeb or my stuff, but I wouldn't be 376 00:12:57.120 --> 00:12:59.559 covered on like press certain places. But then, so did 377 00:12:59.600 --> 00:13:01.120 you find your yourself kind of like hiding a little 378 00:13:01.120 --> 00:13:03.080 bit more behind because you didn't want to attach that 379 00:13:03.159 --> 00:13:06.360 to or did you because like people knew like obviously 380 00:13:06.360 --> 00:13:08.440 it's my Like on my personal page, I promote obviously 381 00:13:08.440 --> 00:13:10.960 it's my collection, but on my brand page, I didn't 382 00:13:11.000 --> 00:13:13.840 really ever put that I was African American because I 383 00:13:14.000 --> 00:13:16.799 was like, how would I become high end without being 384 00:13:16.879 --> 00:13:19.120 typecasting and put into a bubble Like I kind of 385 00:13:19.120 --> 00:13:21.840 felt like, oh, yeah, she's cool, but she's African American. 386 00:13:21.879 --> 00:13:23.159 She's not gonna ever be high end. That's kind of 387 00:13:23.399 --> 00:13:24.919 people think about me, you know what I'm saying. 388 00:13:25.039 --> 00:13:26.480 Yeah, I feel how you could feel that way, but 389 00:13:26.480 --> 00:13:28.039 I feel like that's a shameful way. But I feel 390 00:13:28.039 --> 00:13:29.759 like it's society in a sense. It's makes you like 391 00:13:29.759 --> 00:13:31.240 with but it's like you are high end. You know 392 00:13:31.320 --> 00:13:33.320 you're high end from the beginning. It's just like when 393 00:13:33.320 --> 00:13:35.000 they tell you to hold onto something and they think 394 00:13:35.039 --> 00:13:36.720 that nobody has its worth, but you know what you're 395 00:13:36.720 --> 00:13:37.879 worth is at the end of the day, and that's 396 00:13:37.919 --> 00:13:39.480 what makes it shine even brighter at the end. 397 00:13:39.519 --> 00:13:40.919 And that's kind of like why your. 398 00:13:40.879 --> 00:13:43.840 Blessings come into fruition and everything is coming that's good 399 00:13:43.840 --> 00:13:45.600 to you right now. It's for you sticking it out 400 00:13:45.639 --> 00:13:47.960 and being you know, knowing that you had a good product, 401 00:13:48.000 --> 00:13:50.200