WEBVTT 1 00:00:03.439 --> 00:00:06.440 Deborah, with her thirty years of being an ltrepreneur and 2 00:00:06.519 --> 00:00:09.919 creating over seven companies, knows exactly what it means to 3 00:00:10.039 --> 00:00:13.160 accept the mission. When you make that decision, when you 4 00:00:13.199 --> 00:00:16.359 accept the mission to become a solopreneur, to take yourself 5 00:00:16.399 --> 00:00:19.039 and your talents to market, then you embrace a life 6 00:00:19.079 --> 00:00:23.120 of not only unlimited possibilities, but also the unknown. It's 7 00:00:23.160 --> 00:00:26.280 an elixir of fear and bravery that only someone who's 8 00:00:26.359 --> 00:00:30.480 taken the leap really understands. On our show, deb digs 9 00:00:30.559 --> 00:00:33.359 deep with her guests to highlight what you the listener 10 00:00:33.399 --> 00:00:36.560 wants to know, the stories, the whys, and the hows 11 00:00:36.759 --> 00:00:40.000 to navigate the journey to success. Get ready to hear 12 00:00:40.039 --> 00:00:43.039 from some of the most incredible mission takers from Generation 13 00:00:43.280 --> 00:00:46.560 Z to boomers. So sit up, perk up, and get 14 00:00:46.600 --> 00:00:49.320 ready to be blown away. Now here is your host, 15 00:00:49.560 --> 00:00:50.560 Deborah Drummond. 16 00:00:51.679 --> 00:00:57.000 Welcome back to get another mission based podcast. I'm so 17 00:00:57.079 --> 00:00:59.640 happy to get her here. Thank you so much, our 18 00:00:59.719 --> 00:01:02.640 high Cast family. We absolutely love you and adore you. 19 00:01:03.240 --> 00:01:06.000 You know that, and you know what. 20 00:01:07.560 --> 00:01:10.640 You are not only the coolest podcast audience, but you're 21 00:01:10.879 --> 00:01:16.239 very well organized, you have vision and oh lucky you, 22 00:01:17.959 --> 00:01:20.959 We're gonna have a conversation with Wendy Watson today all 23 00:01:21.040 --> 00:01:24.560 the way from Colorado. She is a spiritual relationship mentor, 24 00:01:25.000 --> 00:01:27.439 and right pre show we were talking and I said, 25 00:01:27.480 --> 00:01:29.920 you know what I mean, there's a lot of entrepreneurs. 26 00:01:29.959 --> 00:01:31.560 I know that a lot of you out there are 27 00:01:31.640 --> 00:01:34.640 doing your own thing. You've got projects, you've got ideas. 28 00:01:34.719 --> 00:01:37.519 You're watching us do it first, You're like laughing, going 29 00:01:37.599 --> 00:01:39.840 ha ha ha, until you do yours and you. 30 00:01:39.959 --> 00:01:42.680 Take your mission, and then we'll copilot you. That's my 31 00:01:42.799 --> 00:01:43.239 new word. 32 00:01:43.599 --> 00:01:45.400 I found this new word this morning, and I'm going 33 00:01:45.480 --> 00:01:48.120 to use it because people were saying, like, what is 34 00:01:48.159 --> 00:01:49.959 it with you two sixty two women? I go, we 35 00:01:50.159 --> 00:01:53.040 are like the best co pilots, And I was like, 36 00:01:53.400 --> 00:01:55.799 I really like that, because you know, most of us 37 00:01:55.840 --> 00:01:58.439 are going forward. Wendy is one of those co pilots 38 00:01:58.480 --> 00:02:01.200 to this project, and she is doing some very cool things. 39 00:02:01.400 --> 00:02:03.319 She just finished doing some she's going to tell you 40 00:02:03.400 --> 00:02:06.120 what she does, but she just finished doing a really 41 00:02:06.239 --> 00:02:09.719 cool event that made huge waves, big enough that it's 42 00:02:09.800 --> 00:02:12.439 now going to be an event next year as well. 43 00:02:12.560 --> 00:02:14.919 And so I said, you know, so many times people 44 00:02:15.199 --> 00:02:18.240 want to do events. What is it about event? What 45 00:02:18.360 --> 00:02:22.039 makes a good event? What don't you know behind the stage? 46 00:02:22.919 --> 00:02:25.000 What don't you know behind the stage? And in this 47 00:02:25.120 --> 00:02:28.879 world of multiple you know, multiple revenue streams and joint 48 00:02:28.960 --> 00:02:33.199 venture relationships, and some people that's their whole business, their 49 00:02:33.319 --> 00:02:34.120 whole business. 50 00:02:34.319 --> 00:02:36.439 I know a woman who has a business and it's 51 00:02:36.520 --> 00:02:39.759 called I Got people for that, And so she basically 52 00:02:40.000 --> 00:02:44.879 connects people and makes a relationship fee, right, and she's 53 00:02:44.919 --> 00:02:47.960 having the time of her life because she's talking and connecting. 54 00:02:48.159 --> 00:02:50.400 So there's a job for you. Put that one in 55 00:02:50.479 --> 00:02:53.240 your college calendar, you know. So let's get to talking 56 00:02:53.319 --> 00:02:55.000 to Wendy, because you get to hear about me all 57 00:02:55.080 --> 00:02:57.520 the time. So Wendy, welcome to mission accepted. 58 00:02:58.280 --> 00:03:01.240 Hi, thank you for having me on. Oh my god, 59 00:03:01.400 --> 00:03:03.400 it's such a pleasure to be on here with you 60 00:03:03.560 --> 00:03:06.639 guys and to be talking with your audience sisters. 61 00:03:07.520 --> 00:03:08.879 Yeah, it's good, it's good. 62 00:03:09.400 --> 00:03:12.960 So please introduce yourself, tell people what you do, give 63 00:03:12.960 --> 00:03:15.039 them a bit of background on who you are, and 64 00:03:15.080 --> 00:03:18.039 then let's have a little conversation about what this whole 65 00:03:18.319 --> 00:03:20.400 event thing looks like and maybe just share with us 66 00:03:20.680 --> 00:03:21.479 your last event. 67 00:03:22.479 --> 00:03:25.680 Yes, so a little bit about me is I grew 68 00:03:25.759 --> 00:03:29.759 up in a very chaotic household, two divorces of my own, 69 00:03:29.879 --> 00:03:32.840 my parents' divorce when I was eight. I was very angry, 70 00:03:33.039 --> 00:03:38.759 very selfish, and loss of a child, bankruptcies, all the things, 71 00:03:39.159 --> 00:03:42.680 until I went on my own spiritual journey and healed 72 00:03:42.680 --> 00:03:45.280 a lot of my wounds and brought out a lot 73 00:03:45.319 --> 00:03:48.039 of my gifts. And now I help people to do 74 00:03:48.280 --> 00:03:52.719 the exact same thing, be in complete relationship with themselves, 75 00:03:53.919 --> 00:03:57.159 with your anger, with your mind, with your brain, with 76 00:03:57.319 --> 00:04:00.639 your back wings and your chicken legs, like all of 77 00:04:00.719 --> 00:04:06.360 these to me are different relationships. So being in relationship 78 00:04:06.439 --> 00:04:09.120 with all the different components of who we are brings 79 00:04:09.159 --> 00:04:13.400 out the real, authentic, true version of ourselves. And to 80 00:04:13.479 --> 00:04:16.920 be able to do that in alignment with our values 81 00:04:17.000 --> 00:04:22.079 and our principles, that is my mission. And I was 82 00:04:22.199 --> 00:04:24.839 able to bring that to life at my SaaS Cash 83 00:04:24.920 --> 00:04:28.639 and Class conference that I just hosted on April fifth 84 00:04:28.720 --> 00:04:32.279 here in Denver, and it was all about showing all 85 00:04:32.360 --> 00:04:36.160 the possibilities that we can have these days without feeling 86 00:04:36.240 --> 00:04:39.040 like we need to sacrifice anything. We can have the 87 00:04:39.120 --> 00:04:43.199 health and wellness without sacrificing the kids or vice versa. 88 00:04:43.360 --> 00:04:45.879 We can have the career and the business. These days 89 00:04:46.199 --> 00:04:49.759 without feeling like we have to sacrifice the relationship or 90 00:04:49.920 --> 00:04:53.079 vice versa. And we can even pick our men these days, 91 00:04:53.120 --> 00:04:55.279 without just sitting by the window and waiting for them 92 00:04:55.360 --> 00:04:57.199 to call on us. We can have kids on our 93 00:04:57.240 --> 00:05:02.519 own these days. We can have everything. So let's like inspire, 94 00:05:02.759 --> 00:05:05.839 Let's teach you how to do that. Let's show you 95 00:05:06.040 --> 00:05:09.600 that it is currently being done, so that you can 96 00:05:09.759 --> 00:05:10.680 do that for yourself. 97 00:05:11.879 --> 00:05:12.160 Right on. 98 00:05:12.959 --> 00:05:13.759 Well, thank you so much. 99 00:05:13.920 --> 00:05:15.439 And you know, for those of you that don't know, 100 00:05:15.639 --> 00:05:17.879 you will be able to open that gorgeous, beautiful book 101 00:05:17.920 --> 00:05:20.240 and see Wendy's story in the two sixty two and 102 00:05:20.360 --> 00:05:23.040 we share stages and all the things. And so I 103 00:05:23.079 --> 00:05:25.160 thought that would a perfect person to kind of dive 104 00:05:25.199 --> 00:05:29.480 a little deeper into the conversation about doing events, because 105 00:05:29.519 --> 00:05:32.000 for some people it's that automatic obvious. 106 00:05:32.120 --> 00:05:34.600 They're like, oh, I'm doing a book, I should have 107 00:05:34.639 --> 00:05:35.360 an event. 108 00:05:35.399 --> 00:05:37.680 Or I know a group of really cool people in 109 00:05:37.800 --> 00:05:41.079 the same business sector as me, men or women, and hey, 110 00:05:41.199 --> 00:05:44.720 maybe I'll do a conference, maybe I'll do a live event. 111 00:05:45.000 --> 00:05:47.560 Maybe I'll do you know, like a live event or 112 00:05:47.600 --> 00:05:50.279 a live online or You're starting to see a lot 113 00:05:50.319 --> 00:05:52.399 of people pop up with summits. You're starting to see 114 00:05:52.439 --> 00:05:55.439 a lot of people and it's an extension of their business. Now. 115 00:05:55.560 --> 00:05:58.319 Some people do it as a market leverage, right. They 116 00:05:58.519 --> 00:06:01.480 use it as a market love to build customers and 117 00:06:01.519 --> 00:06:05.839 to build relationships and to build you know, inter relationships 118 00:06:05.879 --> 00:06:09.120 with other people that are their colleagues. Some people do 119 00:06:09.199 --> 00:06:11.000 it as a revenue stream, you know what I mean. 120 00:06:11.120 --> 00:06:13.439 I'm going to rent this space, I'm going to charge 121 00:06:13.519 --> 00:06:15.720 this space. I'm going to bring people in, and then 122 00:06:15.759 --> 00:06:19.079 there's different things that they charge within that. So I 123 00:06:19.199 --> 00:06:22.680 just thought, let's have an exploratory conversation because it's not 124 00:06:23.040 --> 00:06:25.560 you know, like a lot of things, it's not as 125 00:06:25.720 --> 00:06:26.959 easy as it may look. 126 00:06:27.680 --> 00:06:28.399 There's things that. 127 00:06:28.560 --> 00:06:31.519 Can go on what I call behind the curtain. We've 128 00:06:31.560 --> 00:06:34.120 been living and doing behind the curtain for a long time, 129 00:06:34.199 --> 00:06:36.480 I mean two sixty two. My audience is very well 130 00:06:36.639 --> 00:06:39.000 versed that you know, we've had over five hundred women 131 00:06:39.079 --> 00:06:43.680 come on stage. It's been pretty seamless and not too 132 00:06:43.759 --> 00:06:47.399 many you know, you know, challenges at this stage. But 133 00:06:47.560 --> 00:06:50.160 in the beginning, it was about how did you build 134 00:06:50.199 --> 00:06:54.000 that formula, what were your boundaries around, what are the expectations, 135 00:06:54.079 --> 00:06:55.240 and how do you relay them out. 136 00:06:55.879 --> 00:06:58.720 So let's talk a little bit because I'm super excited. 137 00:06:58.879 --> 00:07:02.079 I will be in Colorado in twenty twenty six and 138 00:07:02.199 --> 00:07:05.319 I get to be one of the speakers on Wendy's stage. 139 00:07:05.839 --> 00:07:09.319 So, Wendy, you just had an event. It was very successful. 140 00:07:09.959 --> 00:07:11.800 If we were to break it apart, and I'm going 141 00:07:11.879 --> 00:07:14.480 to do the same thing if you were talking to 142 00:07:14.600 --> 00:07:17.000 someone that is either doing events and looking to do 143 00:07:17.079 --> 00:07:18.600 another one, or someone looking. 144 00:07:18.399 --> 00:07:21.120 To start, how did you start? 145 00:07:21.319 --> 00:07:21.360 Like? 146 00:07:21.480 --> 00:07:23.920 Where? Where did like? What was your concept and what 147 00:07:24.040 --> 00:07:25.399 did you find that was cool for you? 148 00:07:27.560 --> 00:07:31.240 So I started with my mission? What is my mission? 149 00:07:31.439 --> 00:07:35.759 And what is the theme for this particular event? Right, 150 00:07:35.839 --> 00:07:38.480 because once you have that, it's just the same as 151 00:07:38.560 --> 00:07:42.120 decorating a house or any or starting a painting or 152 00:07:42.160 --> 00:07:45.360 anything else. First you have to come up with the concept, 153 00:07:45.920 --> 00:07:50.439 the mission, the why, the reason, and then that way 154 00:07:50.639 --> 00:07:54.360 you can start bringing in all the people that represent 155 00:07:55.720 --> 00:07:58.399 or in alignment with that vision and that concept. 156 00:08:00.079 --> 00:08:01.319 That's that's brilliant. 157 00:08:01.399 --> 00:08:04.199 There's so I will let Wendy line with that and 158 00:08:04.360 --> 00:08:07.959 I will start with the other side where once you 159 00:08:08.519 --> 00:08:11.360 for me, once I have that done, it's the part 160 00:08:11.439 --> 00:08:14.399 that sometimes can get put aside depending. 161 00:08:14.040 --> 00:08:16.079 On your brain and how it works. 162 00:08:16.240 --> 00:08:19.920 But for me then comes up beautiful infrastructure, right, the 163 00:08:20.000 --> 00:08:21.839 infrastructure I was talking about it. 164 00:08:21.959 --> 00:08:22.279 Today. 165 00:08:23.040 --> 00:08:25.199 We have an event that's coming up in a number 166 00:08:25.240 --> 00:08:29.839 of months, and then it's like, how many people? What's 167 00:08:29.879 --> 00:08:33.320 the marketing plan? You know, what places of media can 168 00:08:33.399 --> 00:08:33.600 we do? 169 00:08:34.240 --> 00:08:35.200 What are the costs? 170 00:08:35.360 --> 00:08:37.919 What do we have to charge for that event to 171 00:08:38.000 --> 00:08:40.919 make sure that it's worth that event? How many people 172 00:08:40.960 --> 00:08:44.360 are involved? Are we going to do sponsorship? Is does 173 00:08:44.399 --> 00:08:47.799 the event warrant sponsorship? Is there going to be people 174 00:08:47.879 --> 00:08:50.559 that give Are we going to do swag bags? What 175 00:08:50.759 --> 00:08:52.799 is the price for people to put swag you know, 176 00:08:52.919 --> 00:08:56.399 things in the swag bags? And so all of the elements. 177 00:08:56.960 --> 00:08:59.559 I think it's like, you know, I call it inspector gadget, 178 00:08:59.600 --> 00:09:01.360 but you got to get it down. I use a 179 00:09:01.399 --> 00:09:03.799 big whiteboard because this event happens to be bigger. You 180 00:09:03.919 --> 00:09:05.879 might be doing something of twelve or fourteen people. You 181 00:09:05.960 --> 00:09:09.039 can do it in your own beautiful journal, you know, 182 00:09:10.039 --> 00:09:13.600 But just breaking it all out, I think makes you 183 00:09:14.639 --> 00:09:16.720 have to think about many different things. 184 00:09:17.320 --> 00:09:18.559 And then how did your mission? 185 00:09:19.279 --> 00:09:21.759 How does your mission like when someone walks into the event, 186 00:09:22.080 --> 00:09:24.080 how does your mission show up before the person that 187 00:09:24.159 --> 00:09:24.679 says hello. 188 00:09:25.639 --> 00:09:28.840 Right, so I can tell you I have countless spreadsheets. 189 00:09:29.720 --> 00:09:30.639 How many spreadsheets? 190 00:09:30.679 --> 00:09:31.840 And I have countless? 191 00:09:32.279 --> 00:09:34.240 Yeah, yeah, countless spreadsheets right. 192 00:09:34.519 --> 00:09:38.000 Right, So there's different spreadsheets for the speakers and the 193 00:09:38.120 --> 00:09:43.200 sponsors and the budget and the layout and all of 194 00:09:43.279 --> 00:09:47.759 those different things for that event. The spreadsheets were crucial 195 00:09:47.879 --> 00:09:50.519 for me to be able to track who's done, what 196 00:09:51.080 --> 00:09:55.320 has this been done? Has that been done? I do 197 00:09:55.559 --> 00:10:00.559 have a big whiteboard behind me over here. I'm starting 198 00:10:00.600 --> 00:10:04.840 to plan for my next one. And you know, and 199 00:10:04.960 --> 00:10:08.200 I think, like the color matching and how is it 200 00:10:08.360 --> 00:10:13.279 represented as the audience walks in? So I love so 201 00:10:13.559 --> 00:10:16.039 I kind of followed that. So right, once I had 202 00:10:16.080 --> 00:10:19.679 my theme and my mission and my whye, then it 203 00:10:19.840 --> 00:10:24.720 was the strategy and the logistics and okay, so now 204 00:10:24.799 --> 00:10:26.879 I need to get the money rolling in. So let's 205 00:10:26.879 --> 00:10:30.000 get the speakers rolling in, let's start working on the sponsors. 206 00:10:30.159 --> 00:10:33.840 And for this particular event, it took a while to 207 00:10:33.960 --> 00:10:39.600 find the right venue, right. I could have found a venue, 208 00:10:39.840 --> 00:10:42.799 but it was I wanted the right venue for this 209 00:10:43.000 --> 00:10:45.879 particular event, and so I didn't get my venue until 210 00:10:46.200 --> 00:10:51.320 four to six weeks before the event. Oh wow, and so. 211 00:10:51.480 --> 00:10:53.440 Wow, that's so, you know, we talk about double O 212 00:10:53.679 --> 00:10:57.919 seven mission exception handling danger, handling risks. 213 00:10:58.159 --> 00:10:59.360 That is super crazy. 214 00:11:00.120 --> 00:11:02.200 I had all this money, and I had all these 215 00:11:02.279 --> 00:11:05.600 people that were flying in from Delaware in California and 216 00:11:05.879 --> 00:11:10.840 Utah and Texas and Canada, and then we're starting to worry, 217 00:11:10.919 --> 00:11:13.399 and I'm like, don't worry. We got it. We will 218 00:11:13.519 --> 00:11:15.480 have a venue. Even if I have to get a 219 00:11:15.879 --> 00:11:18.879 permit in a bunch of chairs and a thing. It's 220 00:11:18.919 --> 00:11:21.159 going to happen. Don't worry about it. Right, having that 221 00:11:21.519 --> 00:11:24.919 faith and just knowing what you need to do and 222 00:11:26.000 --> 00:11:28.080 waiting for the right things to come into place, I 223 00:11:28.120 --> 00:11:30.679 think is a lot of it. And then setting it up, 224 00:11:30.840 --> 00:11:34.759 Like once you're there, how does your venue, how does 225 00:11:34.799 --> 00:11:39.039 your layout really open up and invite the audiences in 226 00:11:39.600 --> 00:11:44.519 the attendees into this big vision that you've created. 227 00:11:44.960 --> 00:11:47.120 Right, So I'm going to say that's not for the 228 00:11:47.159 --> 00:11:51.279 new person, not for the experienced person who has a 229 00:11:51.320 --> 00:11:54.399 strong relationship with faith and all the things. So you know, 230 00:11:55.120 --> 00:11:59.000 and it's interesting, everybody's very different, right, So everybody's very different. 231 00:11:59.080 --> 00:12:01.919 Your faith may come in obviously the you know the 232 00:12:02.159 --> 00:12:04.120 place where you're going to have it, but there is 233 00:12:04.200 --> 00:12:06.080 a piece of faith that comes with this. I think 234 00:12:06.120 --> 00:12:09.200 when you said intentions, it helps you make decisions based 235 00:12:09.320 --> 00:12:12.679 on For me, it's about and I had someone say 236 00:12:12.720 --> 00:12:15.080 to me a long time ago with events, it's like, 237 00:12:16.320 --> 00:12:18.919 what do you want people to feel when they walk in? 238 00:12:19.720 --> 00:12:23.039 What do you want them to feel when they are 239 00:12:23.200 --> 00:12:25.679 in the event, and what do you want them to 240 00:12:25.840 --> 00:12:29.159 feel when they leave the event? And that was that 241 00:12:29.320 --> 00:12:31.639 was really different because you know, we're doing an event 242 00:12:31.720 --> 00:12:34.039 that has a bit of multiple things for people to do, 243 00:12:34.679 --> 00:12:38.480 but really, if they're doing the art area, or they're 244 00:12:38.480 --> 00:12:41.480 in the merchandise, or they're books signing, or they're getting a. 245 00:12:41.519 --> 00:12:45.240 Picture, what is the unison feeling that you want? 246 00:12:45.320 --> 00:12:48.240 And I think that dictates a lot of the decisions 247 00:12:48.320 --> 00:12:51.679 around for me, a lot of the feelings around who's 248 00:12:51.759 --> 00:12:54.000 going to you know, right now we're hiring live music, 249 00:12:54.159 --> 00:12:56.559 so that live music has to make people feel the 250 00:12:56.679 --> 00:12:59.480 same way that we are presenting. And it shows up 251 00:12:59.519 --> 00:13:02.720 in the brand right that you want people to have 252 00:13:02.840 --> 00:13:06.840 an experience because like yourself, now, there's some events that 253 00:13:06.840 --> 00:13:09.720 you're going to do that you're not worried about revenue 254 00:13:09.759 --> 00:13:13.399 generating from this is not a revenue generating maybe it's 255 00:13:13.440 --> 00:13:16.960 a market leveraging. Maybe it's something because there's free events 256 00:13:17.000 --> 00:13:20.559 as well. People do free events and they're doing it 257 00:13:20.759 --> 00:13:25.240 for other reasons, other charity, nonprofit. While they're doing nonprofit, 258 00:13:25.279 --> 00:13:30.080 they're probably raising money, but there's they're not expected. 259 00:13:30.440 --> 00:13:30.559 You know. 260 00:13:30.639 --> 00:13:31.559 I just supported an. 261 00:13:31.519 --> 00:13:34.200 Event that they made nine thousand dollars and every piece 262 00:13:34.240 --> 00:13:37.519 of profit went to the women's health initiatives. 263 00:13:37.639 --> 00:13:42.080 So there's times where money may not be part of 264 00:13:42.360 --> 00:13:42.919 the picture. 265 00:13:43.679 --> 00:13:49.279 Yeah, yeah, but I think the real tried and tru 266 00:13:51.360 --> 00:13:54.639 result from any conference, Like if you really want to sit, 267 00:13:54.720 --> 00:13:58.840 so it's going to hit all the senses nice, right, 268 00:13:59.039 --> 00:14:05.080 the sites, the sounds, the visceral, the emotions. That's really 269 00:14:05.200 --> 00:14:12.240 when people connect and remember that event. You know. So 270 00:14:12.679 --> 00:14:16.559 a lot of my speakers talked about the courage to 271 00:14:16.679 --> 00:14:19.840 stand up and they kind of got emotional and what 272 00:14:19.960 --> 00:14:23.639 do you stand for and being open to receive and 273 00:14:24.080 --> 00:14:27.799 asking for what you need, all these emotional things. But 274 00:14:27.919 --> 00:14:31.080 they did it kind of like in a fun, lighthearted way. 275 00:14:31.840 --> 00:14:35.639 And then we had food that was you know, help minded, 276 00:14:36.480 --> 00:14:38.879 drinks that were health minded. We did a social media 277 00:14:39.000 --> 00:14:42.480 contest to make sure everybody integrated and took pictures and 278 00:14:44.120 --> 00:14:47.440 interacted with each other. So when we went to dinner, 279 00:14:47.879 --> 00:14:54.960 when they said their biggest takeaway was unity, it was 280 00:14:55.080 --> 00:14:57.320 just it was mic drop. It was like, that's exactly 281 00:14:57.440 --> 00:15:00.279 what I wanted, and that was your biggest takeaway. And 282 00:15:00.360 --> 00:15:04.480 I think the second thing, the second sign of a 283 00:15:04.600 --> 00:15:09.000 good event, at least a big event, was that even 284 00:15:09.039 --> 00:15:13.159 after nine hours of conferencing, more than half of the 285 00:15:13.240 --> 00:15:17.679 conference went to dinner together after because they weren't they 286 00:15:17.759 --> 00:15:20.399 still weren't done connecting with each other yet and feeling 287 00:15:20.440 --> 00:15:21.320 that sense of unity. 288 00:15:22.039 --> 00:15:24.840 Right on, Let's dig into that a little bit. Let's 289 00:15:24.840 --> 00:15:28.480 talk about some of the things that we've done that 290 00:15:28.639 --> 00:15:31.240 have been successful and some of the things that we've 291 00:15:31.320 --> 00:15:35.240 done that we needed to take a rethink on so 292 00:15:35.320 --> 00:15:37.720 people can kind of learn from a successful event. 293 00:15:38.360 --> 00:15:41.240 Yeah, so I had originally, So something I had to 294 00:15:41.320 --> 00:15:45.240 rethink was that I originally had four panels, and they 295 00:15:45.279 --> 00:15:48.039 were there was going to be two panels at one time, 296 00:15:48.159 --> 00:15:50.919 and it was going to be an hour long, and 297 00:15:52.080 --> 00:15:55.480 the panel is didn't say anything until the day of, 298 00:15:56.159 --> 00:15:59.240 by the way, like a couple of hours before we're 299 00:15:59.320 --> 00:16:03.039 going to start the panels, and they wanted to be 300 00:16:03.240 --> 00:16:06.559 center stage so that they had the lighting and it 301 00:16:06.720 --> 00:16:08.840 was going to be great camera work and all the things, 302 00:16:08.919 --> 00:16:12.080 and so we had to think about that. And once 303 00:16:12.159 --> 00:16:13.960 they realized it was going to be an hour, they're like, 304 00:16:14.000 --> 00:16:16.120 we don't want to do this for an hour. Like, 305 00:16:16.240 --> 00:16:18.720 we're good with a half an hour. So we shortened 306 00:16:18.720 --> 00:16:21.679 the times down, had one panel at a time, and 307 00:16:21.759 --> 00:16:25.279 then just bumped them back to back and so they 308 00:16:25.320 --> 00:16:27.799 were much happier with that. They're much happier with the 309 00:16:27.919 --> 00:16:30.080 video that they're getting from it. But it was something 310 00:16:30.120 --> 00:16:33.440 that we had to rethink and navigate within a couple 311 00:16:33.480 --> 00:16:33.960 of hours. 312 00:16:34.840 --> 00:16:36.240 I think it's important to mention that. 313 00:16:38.200 --> 00:16:41.840 I mean, for me, having an agenda, like one of 314 00:16:41.879 --> 00:16:45.559 the successful things is having an agenda, having your whole 315 00:16:45.679 --> 00:16:47.440 team know what that agenda is. 316 00:16:47.879 --> 00:16:50.480 I mean, that's like our summits, right, you're on your off, 317 00:16:50.799 --> 00:16:52.279 you're on your off. This is what happens. 318 00:16:52.320 --> 00:16:54.799 You need to be there an hour before, like all 319 00:16:54.879 --> 00:16:58.320 the things that you tell to your speakers, and then 320 00:16:58.759 --> 00:17:02.559 sometimes things will happen. You may be able to accommodate it, 321 00:17:02.840 --> 00:17:05.839 you may not be able to accommodate it. You were 322 00:17:05.920 --> 00:17:09.640 able to accommodate it, you know what is it? So 323 00:17:09.880 --> 00:17:12.480 I'll talk about from you know, we obviously have speakers, 324 00:17:12.519 --> 00:17:14.200 and even if you don't have speakers, if you have 325 00:17:14.319 --> 00:17:16.319 a band. So when I was talking to you today, 326 00:17:16.359 --> 00:17:19.160 I'm like, okay, this is when people walk in in 327 00:17:19.279 --> 00:17:19.839 half an hour. 328 00:17:20.000 --> 00:17:20.920 Is the welcome speech. 329 00:17:21.359 --> 00:17:25.119 Then we're going to do the fashion show, and then 330 00:17:25.119 --> 00:17:26.599 we're going to do the band. Then we're going to 331 00:17:26.640 --> 00:17:28.519 do the fashion show. Then we're going to do the band, 332 00:17:28.720 --> 00:17:31.039 and then we're going to do the you know, awards 333 00:17:31.160 --> 00:17:35.440 and what it is that so everybody kind of knows 334 00:17:35.599 --> 00:17:38.079 in that gray zone if it is a gray zone 335 00:17:38.200 --> 00:17:40.279 or you know, with us in the summits, we're pretty tight. 336 00:17:40.359 --> 00:17:42.079 You're like, you talk. 337 00:17:42.200 --> 00:17:43.720 Your speech is at two twenty. 338 00:17:44.240 --> 00:17:46.960 One of the successful things that we've done because in 339 00:17:47.039 --> 00:17:50.119 the first couple summits, sometimes speakers will come on ten 340 00:17:50.240 --> 00:17:53.559 or fifteen minutes before we're running forty speakers. My team 341 00:17:53.599 --> 00:17:55.400 doesn't need to freak out and wonder where you are. 342 00:17:55.880 --> 00:17:58.160 So now speakers have to be there an hour before, 343 00:17:58.680 --> 00:18:00.759 half an hour before. You have to have your camera off, 344 00:18:01.000 --> 00:18:03.279 so that you're in the flow and you're in the energy. 345 00:18:03.359 --> 00:18:06.079 That was important to us, right in the energy and 346 00:18:06.160 --> 00:18:10.400 in the flow and to be able to capsualize it 347 00:18:10.599 --> 00:18:13.319 as well as people get to see them, see that 348 00:18:13.400 --> 00:18:15.640 they're part of this. They don't just come on and off. 349 00:18:16.079 --> 00:18:18.119 And then that speaker's like, man, I wish I'd had 350 00:18:18.200 --> 00:18:20.880 more business from that. I'm like, you need to stay, 351 00:18:21.640 --> 00:18:23.480 you know, you need to stay and do some business. 352 00:18:24.079 --> 00:18:28.519 So I think that for me, it's having that and 353 00:18:28.680 --> 00:18:34.079 then then because I have it orchestrated, if something bleeps, 354 00:18:34.960 --> 00:18:39.079 were fine, because we only change one thing, not everything. 355 00:18:39.680 --> 00:18:43.200 Like we had one celebrity who texted us very close 356 00:18:43.279 --> 00:18:46.240 to time, like we were on air, we were shooting, 357 00:18:46.440 --> 00:18:49.319 there's no and she's like, I'm too sick on the coach. 358 00:18:49.440 --> 00:18:51.680 I can't put my face on a camera. I'm like, 359 00:18:51.880 --> 00:18:54.920 all right, you know, and we have communication between me 360 00:18:55.000 --> 00:18:56.839 and the co host. You know we're here, but we're 361 00:18:56.880 --> 00:18:59.799 talking communication. I'm like, you know, flip camera to this. 362 00:19:00.200 --> 00:19:02.759 You know we can make those decisions. But for us, 363 00:19:03.359 --> 00:19:08.079 it was really getting clear and having the business boundaries 364 00:19:08.160 --> 00:19:11.200 and competence and confidence to say they're saying, I don't 365 00:19:11.200 --> 00:19:11.799 know if I can make it. 366 00:19:11.839 --> 00:19:14.559 I go pick another time. No, I think I can. No, 367 00:19:14.720 --> 00:19:17.000 we don't do think here, we don't do maybes. 368 00:19:17.279 --> 00:19:19.759 We just do no for sures, right, we have to 369 00:19:19.839 --> 00:19:22.279 go all for sures because of the nature of the event, 370 00:19:22.440 --> 00:19:24.680 and we can accommodate it, and let's accommodate it when 371 00:19:24.680 --> 00:19:27.319 it's a for sure time. So sometimes that's hard. When 372 00:19:27.319 --> 00:19:29.960 you're working with celebrities, they're like, you know, can you 373 00:19:30.079 --> 00:19:31.480 change the time, And if you can. 374 00:19:31.599 --> 00:19:32.519 Let me know ahead of time. 375 00:19:32.559 --> 00:19:34.440 But if you can change it for someone who's your 376 00:19:34.519 --> 00:19:36.680 keynote speaker or whatever, or they're flying in and they 377 00:19:36.720 --> 00:19:38.920 only have a short amount of time, you can do that. 378 00:19:39.759 --> 00:19:43.400 You can make accommodations for sure. But the more time 379 00:19:43.480 --> 00:19:47.119 that you have that the better. So for us doing 380 00:19:47.240 --> 00:19:49.839 is things as far ahead. I mean, you've got an 381 00:19:49.880 --> 00:19:52.960 event next year, you've got your whiteboard going. One of 382 00:19:52.960 --> 00:19:55.839 the mistakes we made I've made in previous in my 383 00:19:56.160 --> 00:19:59.200 early days of doing events was getting too excited and 384 00:19:59.319 --> 00:20:02.640 launching it too soon. I now know, particularly the world 385 00:20:02.759 --> 00:20:05.559 now where many people are abundant with many things going on, 386 00:20:06.359 --> 00:20:10.960 is a six months out, a year out sometimes so 387 00:20:11.119 --> 00:20:12.720 that you don't have to change the date. But if 388 00:20:12.759 --> 00:20:14.599 you have to change the date, if you smell and 389 00:20:14.680 --> 00:20:16.599 you think that date needs changing, do it as soon 390 00:20:16.640 --> 00:20:18.039 as possible, right. 391 00:20:19.160 --> 00:20:22.920 Right, Yeah, Yeah, I think for me like having those 392 00:20:23.000 --> 00:20:27.680 agendas and having the timelines what actually worked really well 393 00:20:27.799 --> 00:20:31.599 for me. So between each speaker, I had a two 394 00:20:31.720 --> 00:20:35.400 minute buffer where we would play a song. They would 395 00:20:35.559 --> 00:20:38.519 really either we were on time and they would get 396 00:20:38.519 --> 00:20:42.039 to enjoy that song, or if the speaker went over, 397 00:20:42.799 --> 00:20:44.799 that was something that we could just cut out and 398 00:20:44.920 --> 00:20:48.039 move on to the next speaker. And so because I 399 00:20:48.200 --> 00:20:51.519 know that sometimes speakers don't always end on time, especially 400 00:20:51.599 --> 00:20:56.640 in a live event. With being on Zoom, I think 401 00:20:56.680 --> 00:21:00.680