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<v Speaker 1>This show is produced and hosted by Mark Webber. The

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<v Speaker 1>show is sponsored by G three of Parow. The views

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<v Speaker 1>expressed in the following program are those of the sponsor

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<v Speaker 1>and not necessarily the opinion of seven tenor or iHeartMedia.

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<v Speaker 1>Who is Mark Weber. He's a self made business executive

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<v Speaker 1>here to help you find your success from the New

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<v Speaker 1>York City projects to the Avenue Montaigne in Paris. His

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<v Speaker 1>global success story in the luxury world of fashion is inspirational.

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<v Speaker 1>He's gone from clerk to CEO twice. Mark is classic

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<v Speaker 1>proof that the American dream is alive. And well, here's

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<v Speaker 1>your host of Always in Fashion, Mark Weber.

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<v Speaker 2>Mark Weber. I like to talk, considering I'm here, I

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<v Speaker 2>have to talk. I better like it. I've got a

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<v Speaker 2>lot to say about a lot of topics, and I'm

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<v Speaker 2>no nonsense. Tonight tonight aim all business, business and business.

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<v Speaker 2>It's not personal. I'll tell you what is personal. I

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<v Speaker 2>spent two careers in fashion, from clerk to CEO to

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<v Speaker 2>the C suite. I saw it all, did it all, fashion, retail, luxury.

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<v Speaker 2>I should say that my industry, the luxury, fashion and

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<v Speaker 2>retail industry, is often maligned. People say it's not important.

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<v Speaker 2>It's for all about vanity, for people who only care

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<v Speaker 2>about how they look. I could be further from the truth.

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<v Speaker 2>This industry, we're responsible or participating in making people feel good,

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<v Speaker 2>feel comfortable, respecting themselves, giving them confidence, self esteem, increasing

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<v Speaker 2>self worth. Well, it shouldn't matter how you look, it does,

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<v Speaker 2>and we aim to help you look and feel good.

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<v Speaker 2>On a strictly business note, our industry provides millions of

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<v Speaker 2>jobs here in the US and around the world. These

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<v Speaker 2>jobs provide for housing and education for the poor, the

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<v Speaker 2>middle class, and the wealthy. When you consider the world,

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<v Speaker 2>often in third world countries, the first industry developed is

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<v Speaker 2>clothing manufacturing because relatively inac spencers to start up, but

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<v Speaker 2>more relative it's important and easy to teach people to sew.

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<v Speaker 2>I think of that great quote by Laos Sue. Give

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<v Speaker 2>a man offici she eats for a day, Teach a

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<v Speaker 2>man offici she eats for a lifetime. Same in our industry.

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<v Speaker 2>Give a guy a shirt, he wears a shirt for

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<v Speaker 2>the day, Teach him to make a shirt. He has

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<v Speaker 2>a career for a lifetime. It's true we don't cure disease,

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<v Speaker 2>but I will tell you that whenever there is need,

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<v Speaker 2>whether it's disease, health issues or natural disasters. Our industry

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<v Speaker 2>is there with money and there with clothes to help.

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<v Speaker 2>It's an industry that wants to do right by people. Tonight,

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<v Speaker 2>I want to talk strictly business. I've been observing my

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<v Speaker 2>former industry former because for now I'm in broadcasting. But

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<v Speaker 2>I will tell you when it came to my earlier careers,

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<v Speaker 2>I'll humbly stated, I'm sorry, but I'm an expert. I'm

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<v Speaker 2>an expert in retail luxury fashion. I'm watching what's going

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<v Speaker 2>on and where we are. I'm watching where we're going.

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<v Speaker 2>I don't i don't like it. It's all ready fire aim.

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<v Speaker 2>You know what that is, ready fire aim versus ready

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<v Speaker 2>aim fire. People are making decisions without thinking about the outcomes.

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<v Speaker 2>There are problems, and rather than curing problems, for creating problems.

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<v Speaker 2>The future is here and everyone is confused, losing sight

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<v Speaker 2>of what's important. And on that note, more importantly than anything,

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<v Speaker 2>I want to talk about tariffs, but I'm gonna do

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<v Speaker 2>that in a minute. What is important as you remember

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<v Speaker 2>that your brand, your reputation matters. My brand, Mark Weber

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<v Speaker 2>stands for honest, tough and fair. That's how I'd be

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<v Speaker 2>described with me. You knew what you were getting, you

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<v Speaker 2>knew what you heard was the truth. You would need

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<v Speaker 2>to be smart and thorough in dealing with me, but

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<v Speaker 2>you would be treated fairly. I put my company first always,

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<v Speaker 2>but so would you. In fashion, retail, luxury, the same

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<v Speaker 2>holds true in any industry, the same. It's true. It's

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<v Speaker 2>about what's good for you first. What is your brand?

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<v Speaker 2>What do you stand for? What is your position? Where

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<v Speaker 2>do you belong, whether you're Ralph Lauren or General Motives.

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<v Speaker 2>You have your space. Those spaces are different. You own

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<v Speaker 2>your space, whether your Vetone or Rolls Royce. You have

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<v Speaker 2>to understand the luxury market. If you're in technology, Apple

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<v Speaker 2>does what they do and Microsoft does what it does.

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<v Speaker 2>Your brand, your products are your truth or your integrity.

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<v Speaker 2>Where you sell, whom you associate with. What do your

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<v Speaker 2>facilities look like, whether their brick and mortar or you're online,

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<v Speaker 2>whether your airwaves are clean or not. You have to

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<v Speaker 2>think about your navigation, how you treat your customers, how

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<v Speaker 2>you package yourself is now in your future. Don't ever

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<v Speaker 2>forget it. I think about Ralph Lauren, who's respected and admired,

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<v Speaker 2>Amazon respected and appreciated hermes, desired and rewarding. I'm out,

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<v Speaker 2>I'm about. I'm watching what's happening in business, and I

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<v Speaker 2>choose to talk about what I see and what I

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<v Speaker 2>think is important. I have some positives and many negative connotations,

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<v Speaker 2>and I need to make this clear from the onset.

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<v Speaker 2>The following opinions in this show tonight are mine and

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<v Speaker 2>not the opinion of the sponsors nor the station. They

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<v Speaker 2>never are. They're always mine, But I may have to

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<v Speaker 2>apologize in advance tonight. This is me talking no one

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<v Speaker 2>else tonight business for business sake. I'm looking at what's

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<v Speaker 2>going on. Retailers, you're cheating. The look of your stores

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<v Speaker 2>is not improving. The gap hasn't changed in twenty years,

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<v Speaker 2>nor improved in twenty years. And I look at American Eagle,

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<v Speaker 2>the competitor, and they're always doing the right things. After all,

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<v Speaker 2>not only the American Ego outfitters look good, they also

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<v Speaker 2>started Airy, which is a great brand for young women.

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<v Speaker 2>I also look in stores where they're replacing corporate brand

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<v Speaker 2>marketing with generic marketing. Retailers are not letting brands put

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<v Speaker 2>up that stuff that they put the time and energy

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<v Speaker 2>making their brands look special. After all, when you walk

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<v Speaker 2>in a department store, or any store for that matter,

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<v Speaker 2>you're going in there for the brands that are represented.

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<v Speaker 2>Why wouldn't you scream about them and tell people that

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<v Speaker 2>they're there. Then I look at quality deterioration, anew of quantity.

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<v Speaker 2>The bigger you get, the worst the quality. I don't

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<v Speaker 2>think that's a good formula, selling your brand, your name

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<v Speaker 2>where it shouldn't be sold. I've seen a lot of

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<v Speaker 2>brands showing up in places I wouldn't want them to be.

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<v Speaker 2>I've seen a lot, and I want to talk about

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<v Speaker 2>a lot. And first off, I want to talk about tariffs.

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<v Speaker 2>And before I go there, Jesse's here tonight, Jesse, my son,

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<v Speaker 2>my co host, my lawyer, Jesse Webber. Hey, Jesse, how

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<v Speaker 2>you doing.

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<v Speaker 3>I'm good.

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<v Speaker 4>I feel like i haven't been on the show in

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<v Speaker 4>a while because I've been so busy.

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<v Speaker 3>You how much is going on in my life? My

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<v Speaker 3>legal life. It's like every big case was happening at once.

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<v Speaker 2>Yeah. Summary of Diddy, Oh.

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<v Speaker 4>My gosh, two months of my life committed to it.

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<v Speaker 4>He was he was acquitted of this most serious charges

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<v Speaker 4>he was facing, and he was convicted of two other

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<v Speaker 4>charges that I said from the day one he was

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<v Speaker 4>going to be convicted of and now we're waiting on

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<v Speaker 4>what his sentence will be.

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<v Speaker 2>Should he have been let out, there.

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<v Speaker 4>Was a good argument that he should have been, considering

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<v Speaker 4>he was acquitted of the top charges, but the judge

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<v Speaker 4>basically said, he's still a violent guy. You admitted he's

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<v Speaker 4>a violent guy. Defense and danger is one of the

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<v Speaker 4>factors I look at. He should be led, he should

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<v Speaker 4>be behind bars until sentencing, which is on October third.

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<v Speaker 2>And what do you think what's going on with Comy

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<v Speaker 2>and whatever? That guy's name.

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<v Speaker 3>Is, Brennan.

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<v Speaker 4>I think I think it's a stretch to say that

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<v Speaker 4>they should be criminally prosecuted. What that they didn't They

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<v Speaker 4>weren't honest. I'm not really sure what they weren't honest about,

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<v Speaker 4>because when.

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<v Speaker 2>You well, I'll tell you they made up the whole thing,

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<v Speaker 2>made up the whole thing. The steel doer was a

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<v Speaker 2>day was made.

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<v Speaker 4>Up if you look, if you look carefully, they didn't

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<v Speaker 4>base their decisions on that. And by the way, by

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<v Speaker 4>the way, aside from Durham, the other investigators who looked

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<v Speaker 4>at that, including Horrowitz, they all said it was valid

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<v Speaker 4>to open up an investigation on whether or not the

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<v Speaker 4>Trump campaign was colluding with Russia. And while it was

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<v Speaker 4>clear that there was no conspiracy, it was clear that

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<v Speaker 4>Russia was trying to help Trump win the election, and

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<v Speaker 4>at least the Trump campaign was welcoming it. Now, there

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<v Speaker 4>wasn't a conspiracy, but at the very point is was

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<v Speaker 4>it valid to open up an investigation?

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<v Speaker 2>Yes?

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<v Speaker 4>And the idea that the Steele dossier was used as

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<v Speaker 4>a motivation to move forward not clear. And I don't

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<v Speaker 4>think that they lied under oath or anything like that.

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<v Speaker 4>I don't see what other than to frustrate them, other

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<v Speaker 4>than this is going after enemies of the administration.

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<v Speaker 3>I don't really see what the.

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<v Speaker 2>Charges were conspiring to bring that you're making illegal.

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<v Speaker 4>You're making a legal conclusion with no evidence. What's the evidence,

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<v Speaker 4>what's the end?

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<v Speaker 2>That's what we're going to find out.

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<v Speaker 3>Okay, we're going to find out.

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<v Speaker 2>I have a feeling this time, you're not going to

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<v Speaker 2>be right. I'm going to be right.

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<v Speaker 4>All right, Well, well, they could bring charges, doesn't mean

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<v Speaker 4>that it's valid charges and it'll stick.

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<v Speaker 2>We'll see.

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<v Speaker 4>Well I don't, I don't. I don't see it. I

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<v Speaker 4>could be wrong, but I don't see anything from right

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<v Speaker 4>now what we know. I don't see any valid prosecution

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<v Speaker 4>on them, and I know I'll talk that.

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<v Speaker 2>I must be listening with crazy ears because I hear an.

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<v Speaker 3>Awful lot wow wow.

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<v Speaker 2>Questionable decisions made to try and bring down a candidate

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<v Speaker 2>and then bring down a presidency.

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<v Speaker 3>It was all based on I think.

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<v Speaker 4>I think you're hearing a lot of talking points and

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<v Speaker 4>a lot of bluster, but not getting into the details

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<v Speaker 4>of what the reporting actually suggests.

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<v Speaker 2>So what does it suggest that they're going to do.

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<v Speaker 2>They're putting these guys in trial and they just investigating. No,

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<v Speaker 2>they haven't been.

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<v Speaker 4>They're going to be investigated, and whether or not charges

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<v Speaker 4>will ultimately be submitted to the US Attorney. So I

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<v Speaker 4>don't think right now it's too early to say. We'll

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<v Speaker 4>see what they look into, we'll see if charges are

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<v Speaker 4>actually submitted and filed, But right now, I think it's

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<v Speaker 4>too early to say what to expect.

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<v Speaker 2>Okay, that's fair. And while we're on this, let me

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<v Speaker 2>just talk about tariffs. You know a few months back,

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<v Speaker 2>we did show after show about tariffs. Tariffs were correct,

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<v Speaker 2>in my opinion, President Trump. The idea that a country

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<v Speaker 2>would have a high tariff on products to protect their

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<v Speaker 2>industry thirty percent tariff on US goods coming in, then

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<v Speaker 2>it's only fair that we would put tariffs on our

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<v Speaker 2>products from the same countries of thirty percent coming in.

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<v Speaker 2>And you took divisive action and just took a stand,

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<v Speaker 2>and I applaud you for it. I've also applaued you

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<v Speaker 2>in trying to get countries to buy as much from

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<v Speaker 2>US as we buy from them. And to your credit

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<v Speaker 2>and to your administration's credit, you went back and realized

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<v Speaker 2>that you can't expect a country like Bangladesh to have

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<v Speaker 2>the same needs and the same dollars to invest in

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<v Speaker 2>our country because we're much bigger, we buy more, we're

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<v Speaker 2>a wealthier country. And now that you've moderated that, you

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<v Speaker 2>still should make it demanding that they by certain products

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<v Speaker 2>from US if we make them. Were important trading partners,

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<v Speaker 2>but you've made that correction I think all as well. However,

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<v Speaker 2>there is so much confusion still out there. You made

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<v Speaker 2>it clear you went as high as one hundred and

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<v Speaker 2>forty percent duty on Chinese goods to force American companies

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<v Speaker 2>to move to other countries. In so doing, you caught

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<v Speaker 2>China's attention, and you clearly brought them to the battlefield,

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<v Speaker 2>and clearly they need to make a deal. All well

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<v Speaker 2>and fine, except where have you left our industry? Our

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<v Speaker 2>industry moved to Vietnam, Bangladesh are the countries, and then

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<v Speaker 2>you inserted new tariffs on them, and the frankly speaking,

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<v Speaker 2>at China now registering at fifty percent on our products

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<v Speaker 2>and Banglades' thirty, it's far more efficient to stayed with

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<v Speaker 2>China than in Bangladesh. Everyone's confused. No one knows what

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<v Speaker 2>to do, no one knows how to price their goods.

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<v Speaker 2>The retailers are saying to the manufacturers, I'm not raising

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<v Speaker 2>my price, so don't you dare try and sell me

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<v Speaker 2>an higher prices. There is havoc going on, uncertainty, and

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<v Speaker 2>it's not helpful. You have to get your guys in

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<v Speaker 2>close to get rid of all this uncertainty in confusion.

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<v Speaker 2>I presume that was clear no. Having said that, Jesse,

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<v Speaker 2>you want to make a comment.

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<v Speaker 4>Do you think that this is what Trump planned at

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<v Speaker 4>the very beginning or do you think it's kind of

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<v Speaker 4>like reactionary.

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<v Speaker 2>Ready fire aim yep, yep, yeah. I don't think the

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<v Speaker 2>beginning the middle of the end was thought through. I'm

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<v Speaker 2>not quite sure the advisors to the president in his

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<v Speaker 2>capacity knew what to do or knew how to talk

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<v Speaker 2>to him and moderate him. I think everything he did

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<v Speaker 2>makes sense. I think it requires timing. I think it

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<v Speaker 2>revolves thought. I think it revolves around what can be

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<v Speaker 2>done and how will everything be affected. You didn't do

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<v Speaker 2>this to raise prices on consumers. You didn't do it

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<v Speaker 2>to create havoc and uncertainty, and that's the byproduct. So

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<v Speaker 2>go back, look closely. I applaud you for what you did.

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<v Speaker 2>You know, I want to talk about retail. I have

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<v Speaker 2>a story really close to home. You know, Jesse, you

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<v Speaker 2>remember that convenience store we used to drive up to

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<v Speaker 2>and buy whatever you want, like soda or bread or whatever.

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<v Speaker 3>Oh yeah, yeah it was. It was awesome.

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<v Speaker 4>I've never seen it anywhere else, but in our area.

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<v Speaker 4>It's like a little drive through and you can get

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<v Speaker 4>whatever you want.

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<v Speaker 3>It was amazing. I loved it.

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<v Speaker 4>I never know what was going on in that little hut.

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<v Speaker 4>I feel like they had everything. It was like a

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<v Speaker 4>little hut, but like they never ran out of anything.

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<v Speaker 4>It's almost like they had a secret tunnel at the

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<v Speaker 4>like a sewer tunnel where they had just extra stuff.

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<v Speaker 3>They never ran out. It was amazing.

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<v Speaker 2>Yeah, I loved it. And they closed. All of them,

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<v Speaker 2>were about twenty of them, I know, and about I

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<v Speaker 2>don't know if you noticed, but about two months ago

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<v Speaker 2>I noticed there was construction going on in the site

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<v Speaker 2>that was that convenience store. And I started to look

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<v Speaker 2>at it, and it was being rebuilt, and I got

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<v Speaker 2>really excited because you know, as you said, that convenience store,

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<v Speaker 2>I forgot the name of it. I loved it for

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<v Speaker 2>what it was. You need bread to drive up, you

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<v Speaker 2>need diekop, I'd dried up. I would drive up. Whatever

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<v Speaker 2>it is you need tide, I would drive up, and

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<v Speaker 2>there it was Napkins tooth based. It seems like they

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<v Speaker 2>had everything. You're right, But I loved it. And it

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<v Speaker 2>closed and forever reason. I think it had to do

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<v Speaker 2>with the rent related I'm not sure. And after a while,

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<v Speaker 2>as I said to you, it's being rebuilt and it's

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<v Speaker 2>coming in a beautiful new standard. It's being built really

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<v Speaker 2>really pretty, not like the other one that looked like

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<v Speaker 2>a barn. Maybe it was cold the barn, I don't remember.

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<v Speaker 3>It was called dairy barn.

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<v Speaker 2>There you go. The other day I was walking by,

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<v Speaker 2>and it's part of my new regimen. I'm always walking

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<v Speaker 2>and I've been changing the directions and taking different tracks

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<v Speaker 2>in different courses. And I was walking by, and as

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<v Speaker 2>I was walking by the construction site, I saw a

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<v Speaker 2>guy standing there. I said, you know what, let's see

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<v Speaker 2>what he knows. And I walked in. I said hello

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<v Speaker 2>and asked if he knew it was being built here.

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<v Speaker 2>Turned out he was the owner. He was a very

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<v Speaker 2>gracious guy, and I was happy to be talking him.

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<v Speaker 2>He said, I was excited to see what's coming back.

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<v Speaker 2>And I asked him, what are you building? And he

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<v Speaker 2>shared with me that he began an idea for coffee

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<v Speaker 2>stores on the go. I think, he said in Poughkeepsie

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<v Speaker 2>was his first, and this is his eleventh store which

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<v Speaker 2>he's building. And we're standing on the ground and I

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<v Speaker 2>asked him what in fact he would offer in the store,

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<v Speaker 2>and he told me they would be offering boutique coffee

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<v Speaker 2>that people love. He's proven, and he's very excited about

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<v Speaker 2>bringing it to the neighborhood. Now, I don't drink coffee,

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<v Speaker 2>you know, I don't drink coffee, So I was curious

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<v Speaker 2>what else would be in the store, and I said,

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<v Speaker 2>what kind of iced tea are you going to have

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<v Speaker 2>in the store? And he said, we don't do iced tea.

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<v Speaker 2>And I said, you don't do iced tea. Okay, how

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<v Speaker 2>about Dia cookes or other softties. No, we don't do

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<v Speaker 2>that either. So I'm listening to him, and I said

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00:15:51.639 --> 00:15:54.080
<v Speaker 2>to myself, I should this guy knows what he's doing,

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00:15:54.120 --> 00:15:57.960
<v Speaker 2>but what's going on here? So I said, hey, then

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00:15:58.120 --> 00:16:00.720
<v Speaker 2>what kind of cakes or scones going to offer with

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<v Speaker 2>the coffee? And he said to me, we don't do that. Listen,

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<v Speaker 2>I'm shaking my head, and I'm thinking, you know, let's

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<v Speaker 2>be frank. America is overweight. Who's gonna buy coffee without

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<v Speaker 2>something to drink with it eat with it? I think

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<v Speaker 2>about Starbucks.

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<v Speaker 4>That's the beauty. That's the beauty, that's the beauty of

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<v Speaker 4>the coffee cake. One of the best inventions in human history.

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<v Speaker 4>It's the coffee cake.

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<v Speaker 3>You need it.

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<v Speaker 2>So I think about Starbucks and all the ancillary products

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00:16:28.360 --> 00:16:31.080
<v Speaker 2>that round out their assortment and make it so successful.

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<v Speaker 2>So I'm talking about this with him. It's coming to

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<v Speaker 2>the neighborhood. I'm I'm happy he's coming back. It's not

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<v Speaker 2>going to be a convenience store, so it's going to

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<v Speaker 2>be more directed. And I said to him, you know

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<v Speaker 2>you sure you don't need iced tea and he says,

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<v Speaker 2>we don't do that. I said, America's overweight. Gotta believe

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<v Speaker 2>people like toast ork croissants or it's gone with their coffee.

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<v Speaker 2>What do you think? He says, I know my business,

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<v Speaker 2>but I thank you for telling me. And I said, oh, okay,

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<v Speaker 2>I'm excited you coming. I'm waiting to see what it

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<v Speaker 2>looks like. I want to consider it. And I was

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<v Speaker 2>going to leave with that, and I did, and it

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<v Speaker 2>reminded me of a story of Coal's Department Store. Everybody

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<v Speaker 2>out there should know Coal's apartment store. There are a

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<v Speaker 2>thousand of them in the United States. I remember when

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<v Speaker 2>Cole's was being built. I remember what it stood for.

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<v Speaker 2>I remember how they did it, and I'm going to

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<v Speaker 2>talk about that in a little while. But I remember

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<v Speaker 2>visiting Cole's. The last trip that I went to Cole's,

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<v Speaker 2>I was in there in September, and I remember meeting

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<v Speaker 2>with a fellow, the CEO guy named Kevin Mansfield, Kevin Mancell,

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<v Speaker 2>who was the first CEO after the founder. He was

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<v Speaker 2>a Midwestern guy, very basic in his approach, smart as

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<v Speaker 2>could be. And we were there it was hot as

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<v Speaker 2>can be in September, and we were discussing the fall

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<v Speaker 2>business and what we were going to do for the

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<v Speaker 2>next fall. And he looked at me, and he looked

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<v Speaker 2>at the product and everything we did with sweaters and

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<v Speaker 2>fleas and long sleeve button down shirts, and he said

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<v Speaker 2>to me, thank you for coming up to Milwaukee. Really

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<v Speaker 2>hot here this time here, don't you think? I said yeah,

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<v Speaker 2>and Milwaukee expected to be cooler. He said, it's about

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<v Speaker 2>ninety degrees now. I said, yeah, Kevin, it is hot.

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<v Speaker 2>He said, I'm looking at all these products, and I

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<v Speaker 2>noticed you're not offering us short sleeves in September. It's

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<v Speaker 2>all fall and heavyweight goods and all long sleeves. Is

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<v Speaker 2>that right now? What goes through my mind is if

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<v Speaker 2>you start shipping short sleeves in September at the end

359
00:18:38.319 --> 00:18:41.559
<v Speaker 2>of the season, you're going to be marking them down

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<v Speaker 2>in a couple of weeks. They can't have a shelf

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<v Speaker 2>life because the minute September ends in october's here, it's

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<v Speaker 2>gonna be forty or fifty degree And I don't want

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<v Speaker 2>to take the goods back. I don't want markdowns. I

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<v Speaker 2>don't want things that don't sell. And I said to him,

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<v Speaker 2>I had a choice to what to say to him,

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<v Speaker 2>and say, now, not going to do short sleeves. You

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<v Speaker 2>don't believe it. But then he looked at me, said, Mark,

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<v Speaker 2>you have to have short sleeves for coals in September.

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<v Speaker 2>And of course you're right, Kevin. I'll tell you what,

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<v Speaker 2>why don't we pick out some of the patterns now

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<v Speaker 2>and I'll put him into work for short sleeves, which

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<v Speaker 2>reminded me of this fellow that I just was talking

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<v Speaker 2>about opening up a coffee store with no tea, no cake,

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<v Speaker 2>no coffee, nothing other than coffee. And whether or not

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<v Speaker 2>he took the cue from me, But that's what I

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<v Speaker 2>see going on in the world, and I wonder whether

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<v Speaker 2>or not we're figuring out what is important, what's happening

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<v Speaker 2>in retail? Are we doing the right things? I have

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<v Speaker 2>been out and about, you know, being that I mentioned coals,

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<v Speaker 2>being that I gave you a disclaimer that whatever I'm

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<v Speaker 2>about to say is a problem and it's only on me.

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<v Speaker 2>I'll take a break and we come back. I'm a

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<v Speaker 2>rambling man talking about a lot of stuff and running

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<v Speaker 2>around back in.

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<v Speaker 3>A minute always, in fact.

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<v Speaker 2>Than a lifetime of my career building the van usen Brand,

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00:20:05.000 --> 00:20:07.519
<v Speaker 2>and I am so pleased that they're back with us

388
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<v Speaker 2>now talking about suits. Men were dressing up again and

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<v Speaker 2>it's become cool to wear a suit. Suits can be

390
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<v Speaker 2>won on multiplccasions in multiple ways. You could wear a

391
00:20:19.119 --> 00:20:21.720
<v Speaker 2>suit formally to go out at night or to an event,

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00:20:22.079 --> 00:20:24.000
<v Speaker 2>to wear a suit to the office with or without

393
00:20:24.000 --> 00:20:27.759
<v Speaker 2>a tie. If you look closely, now fashion trends, suits

394
00:20:27.759 --> 00:20:31.680
<v Speaker 2>are being worn with turtlenecks or mark next. The choices

395
00:20:31.759 --> 00:20:35.960
<v Speaker 2>are endless and every one of them looks right. You

396
00:20:36.000 --> 00:20:39.359
<v Speaker 2>could really really look the part. I believe that in

397
00:20:39.400 --> 00:20:42.640
<v Speaker 2>packaging yourself is as important does the products you package,

398
00:20:42.799 --> 00:20:44.799
<v Speaker 2>and wearing a suit is one of those things that

399
00:20:44.960 --> 00:20:49.519
<v Speaker 2>make men look their best. Then, using invented a new idea.

400
00:20:49.599 --> 00:20:53.039
<v Speaker 2>It's called the cool flex suit. It's been engineered with

401
00:20:53.160 --> 00:20:57.119
<v Speaker 2>stretch technology, giving you the most comfortable fit and mobility.

402
00:20:57.359 --> 00:21:01.200
<v Speaker 2>It's wrinkle resistant fabric, it's cool moisture wicki it makes

403
00:21:01.200 --> 00:21:04.440
<v Speaker 2>it perfect for all occasions. As we discussed just now,

404
00:21:04.720 --> 00:21:08.200
<v Speaker 2>this new style of looking shop while feeling cool and

405
00:21:08.279 --> 00:21:11.799
<v Speaker 2>comfortable is amazing, and I'm so excited that the van

406
00:21:12.000 --> 00:21:15.880
<v Speaker 2>Using company is involved in this new technology and is

407
00:21:16.000 --> 00:21:19.680
<v Speaker 2>embracing the whole idea of dressing up. Let's not forget

408
00:21:19.799 --> 00:21:22.480
<v Speaker 2>van Usen made its name with dress shirts. It's only

409
00:21:22.640 --> 00:21:26.240
<v Speaker 2>proper that the soup business follows strongly in its way.

410
00:21:26.599 --> 00:21:29.839
<v Speaker 2>You can find van Using Kolflex Men's stretch suits at

411
00:21:29.880 --> 00:21:35.039
<v Speaker 2>jcpenny are online at jcpenny dot com. Guys, they're great.

412
00:21:35.119 --> 00:21:37.880
<v Speaker 2>You should go look at them. My favorite brand has

413
00:21:37.920 --> 00:21:41.480
<v Speaker 2>always been Izod. My company at one time bought that brand.

414
00:21:41.599 --> 00:21:43.839
<v Speaker 2>The CEO of the company handed it to me and said,

415
00:21:43.880 --> 00:21:47.440
<v Speaker 2>you better make it work. And I put everything in

416
00:21:47.480 --> 00:21:49.880
<v Speaker 2>my career to make Eyesod work and I fell in

417
00:21:49.880 --> 00:21:52.920
<v Speaker 2>love with that brand, and to this day it is

418
00:21:53.559 --> 00:21:56.680
<v Speaker 2>one of the most exciting endeavors I've ever gotten involved with.

419
00:21:57.160 --> 00:22:02.759
<v Speaker 2>Isod is an incredibly strong golf brand. If you play golf,

420
00:22:03.359 --> 00:22:05.920
<v Speaker 2>if you play tennis for that matter. They make a

421
00:22:06.119 --> 00:22:12.000
<v Speaker 2>great polo shirts. I mean great, They're fit perfect. The

422
00:22:12.079 --> 00:22:16.240
<v Speaker 2>material is unique because it's a PK fabric that waffle leave,

423
00:22:16.359 --> 00:22:19.279
<v Speaker 2>you see, and it's made of a blend of cotton

424
00:22:19.319 --> 00:22:23.920
<v Speaker 2>and microfiber that allows you to stretch and very often

425
00:22:23.960 --> 00:22:29.960
<v Speaker 2>they are treated with solar protection as well, so they stretch,

426
00:22:30.240 --> 00:22:33.240
<v Speaker 2>they're comfortable, and they breathe well. And one thing about

427
00:22:33.240 --> 00:22:35.880
<v Speaker 2>isa they always fit. They'll never tug on you. You

428
00:22:35.960 --> 00:22:38.079
<v Speaker 2>put it in your waist that they'll fit you great.

429
00:22:38.440 --> 00:22:42.440
<v Speaker 2>The colors patterns are sensational. Now I will also tell

430
00:22:42.440 --> 00:22:45.759
<v Speaker 2>you Isaac makes great shorts and great golf pants. You're

431
00:22:45.799 --> 00:22:47.440
<v Speaker 2>a golf friend. You want to look good. You don't

432
00:22:47.599 --> 00:22:49.960
<v Speaker 2>have to think about how do I look. You want

433
00:22:50.000 --> 00:22:52.200
<v Speaker 2>to think about how you play, not how you feel.

434
00:22:52.680 --> 00:22:55.480
<v Speaker 2>ISAAD is the brand for you. I know I was

435
00:22:55.519 --> 00:22:58.200
<v Speaker 2>there when it was created. The strategy behind that brand

436
00:22:58.480 --> 00:23:01.240
<v Speaker 2>is brilliant. That's one of my favorite brands. While I

437
00:23:01.279 --> 00:23:03.359
<v Speaker 2>talk about it, I should tell you about the men's sportswear.

438
00:23:03.880 --> 00:23:06.680
<v Speaker 2>ISOD wasn't enough being a golf brand. It wasn't enough

439
00:23:06.880 --> 00:23:11.480
<v Speaker 2>being just great polo shirts with logos, without logos, incredible

440
00:23:11.519 --> 00:23:16.519
<v Speaker 2>brands and story and history. ISAOD makes salt weather programs.

441
00:23:17.119 --> 00:23:22.839
<v Speaker 2>They have great printed woven shirts, short sleeves that look

442
00:23:23.200 --> 00:23:27.559
<v Speaker 2>excellent with colors, excellent with shorts, excellent with cotton pants,

443
00:23:27.640 --> 00:23:30.799
<v Speaker 2>of which they also make. This whole salt order relaxed

444
00:23:30.880 --> 00:23:36.839
<v Speaker 2>line from ISOD whether it be fleece, cotton sweaters, knit polos,

445
00:23:37.160 --> 00:23:40.720
<v Speaker 2>woven shirts and pants of a range of colors and

446
00:23:40.799 --> 00:23:43.200
<v Speaker 2>fabrics that are perfect for a guy wants to go

447
00:23:43.319 --> 00:23:46.519
<v Speaker 2>casually in the spring and summer of this year. And

448
00:23:46.559 --> 00:23:53.920
<v Speaker 2>here's the thing isod is affordable. Everyone listening to me

449
00:23:54.680 --> 00:23:57.279
<v Speaker 2>talk about this brand can afford to buy it and

450
00:23:57.440 --> 00:23:59.839
<v Speaker 2>know that there are a lot of other brands that

451
00:23:59.880 --> 00:24:02.920
<v Speaker 2>are also have a look like Eyesid. Although I don't

452
00:24:02.920 --> 00:24:06.240
<v Speaker 2>believe it's fun as Eyesid is. The brand has a

453
00:24:06.319 --> 00:24:08.839
<v Speaker 2>lot of energy in it, but at the price points

454
00:24:09.119 --> 00:24:12.279
<v Speaker 2>no one can compete. You can find eyes that at

455
00:24:12.279 --> 00:24:16.680
<v Speaker 2>You're leading retailers and online at ion dot com. Talk

456
00:24:16.720 --> 00:24:20.279
<v Speaker 2>to you latery guys. I wish you are very happy

457
00:24:20.359 --> 00:24:24.200
<v Speaker 2>springing summer, and I help you by telling you if

458
00:24:24.240 --> 00:24:25.680
<v Speaker 2>you were eyes On, you're gonna look great.

459
00:24:26.519 --> 00:24:29.799
<v Speaker 1>Welcome back to it always in fashion, here's your host,

460
00:24:30.079 --> 00:24:30.720
<v Speaker 1>Mark Webber.

461
00:24:31.559 --> 00:24:33.720
<v Speaker 2>I've been rambling around. In fact, I've been thinking of

462
00:24:33.720 --> 00:24:36.640
<v Speaker 2>those songs. I'm a rambling man. I've been rambling around,

463
00:24:36.759 --> 00:24:40.119
<v Speaker 2>thinking about things, wondering about what's happening in the luxury

464
00:24:40.160 --> 00:24:44.359
<v Speaker 2>fashion and retail industry. A lot of stupid stuff going on,

465
00:24:44.799 --> 00:24:47.160
<v Speaker 2>a lot of people forgetting who their brands are, where

466
00:24:47.160 --> 00:24:50.200
<v Speaker 2>their brand should be shold, what prices they should be selling,

467
00:24:50.519 --> 00:24:52.880
<v Speaker 2>how they should protect the quality and the image of

468
00:24:52.920 --> 00:24:55.759
<v Speaker 2>their brands. I've been thinking about it a lot, and

469
00:24:55.799 --> 00:24:58.160
<v Speaker 2>I started to wonder if because I've been spending time

470
00:24:58.279 --> 00:25:02.759
<v Speaker 2>in calls now I was active. I was the president's

471
00:25:02.759 --> 00:25:06.680
<v Speaker 2>CEO of van Usen when Coles started building. Coles was

472
00:25:06.720 --> 00:25:13.640
<v Speaker 2>an interesting retailer. They were like a department store, but

473
00:25:13.799 --> 00:25:16.720
<v Speaker 2>not a department store. What is a department store? I

474
00:25:16.720 --> 00:25:18.960
<v Speaker 2>guess when it comes down to it, the term was

475
00:25:19.000 --> 00:25:21.720
<v Speaker 2>invented back in the day. Macy's might have been one

476
00:25:21.720 --> 00:25:24.160
<v Speaker 2>of the early ones. They built a store with various

477
00:25:24.160 --> 00:25:28.559
<v Speaker 2>different departments, offering many different ideas to customers to come

478
00:25:28.559 --> 00:25:32.799
<v Speaker 2>in and shop at one location for very often different things.

479
00:25:33.039 --> 00:25:37.279
<v Speaker 2>Kids clothes, women's clothes, men's clothes, fragrances, watches. Those are

480
00:25:37.279 --> 00:25:40.319
<v Speaker 2>the department stores now Coals In the beginning, I may

481
00:25:40.359 --> 00:25:44.119
<v Speaker 2>have called themselves a value department store. I don't think

482
00:25:44.160 --> 00:25:46.759
<v Speaker 2>they called themselves a discount department store, but that's in

483
00:25:46.799 --> 00:25:49.720
<v Speaker 2>fact what they were. When you look at at Macy's,

484
00:25:49.759 --> 00:25:53.920
<v Speaker 2>Messi's invests heavily on the interior of the store, their presentation.

485
00:25:54.279 --> 00:25:59.599
<v Speaker 2>They built shops, They built special designated areas to showcase

486
00:25:59.680 --> 00:26:03.119
<v Speaker 2>brands and feature certain products. You walk into Macy's, you'll

487
00:26:03.119 --> 00:26:06.359
<v Speaker 2>see beautiful Ralph lauryn shop. You're walking to Macy's, you'll

488
00:26:06.400 --> 00:26:10.519
<v Speaker 2>see great underwear shops for men or dress shirt shops.

489
00:26:10.799 --> 00:26:14.160
<v Speaker 2>Coals doesn't really do that. Coals has a different approach.

490
00:26:14.200 --> 00:26:16.680
<v Speaker 2>They have central cash wrap, which means you go to

491
00:26:16.759 --> 00:26:19.839
<v Speaker 2>one place to purchase all the goods, all the registers

492
00:26:19.920 --> 00:26:23.319
<v Speaker 2>are there, which is generally a designation of a value

493
00:26:23.599 --> 00:26:26.839
<v Speaker 2>oriented store. They're also not in malls calls. They're in

494
00:26:26.880 --> 00:26:29.880
<v Speaker 2>strip centers where the real estate is different prices, which

495
00:26:29.920 --> 00:26:33.000
<v Speaker 2>allows them to sell at lower prices than Macy's's in

496
00:26:33.039 --> 00:26:36.039
<v Speaker 2>premium space in the best malls in the country. And

497
00:26:36.119 --> 00:26:39.960
<v Speaker 2>that's what started to differentiate these brands, meaning these stores.

498
00:26:40.759 --> 00:26:44.240
<v Speaker 2>And in order to make a decision on whether your

499
00:26:44.279 --> 00:26:48.880
<v Speaker 2>brand should or should not be in a store like Coals,

500
00:26:49.000 --> 00:26:52.359
<v Speaker 2>in a store like J. C. Penny, or in a

501
00:26:52.440 --> 00:26:55.599
<v Speaker 2>store like Macy's, you have to ask yourself who you

502
00:26:55.680 --> 00:26:58.599
<v Speaker 2>are and who you want to be. Jesse. There are

503
00:26:58.640 --> 00:27:02.519
<v Speaker 2>two considerations on whether or not a brand sells a

504
00:27:02.559 --> 00:27:06.759
<v Speaker 2>specific store or a specific distribution. Do you want to

505
00:27:06.799 --> 00:27:08.160
<v Speaker 2>guess what those two things are?

506
00:27:08.599 --> 00:27:14.200
<v Speaker 4>Sure one will be how many stores it has locations.

507
00:27:14.440 --> 00:27:17.559
<v Speaker 2>That's always a good thing. If they have a lot,

508
00:27:17.680 --> 00:27:19.599
<v Speaker 2>there's a lot of money to be made. But no,

509
00:27:19.640 --> 00:27:20.759
<v Speaker 2>that's not what I'm looking for.

510
00:27:20.880 --> 00:27:22.960
<v Speaker 3>Where their placement is going to be in a store.

511
00:27:23.400 --> 00:27:27.000
<v Speaker 2>Again, that's an important area, but that's not the primarya

512
00:27:27.039 --> 00:27:30.039
<v Speaker 2>That's something you might negotiate if you decide to sell

513
00:27:30.079 --> 00:27:33.000
<v Speaker 2>a store. But what are you considering to sell a store?

514
00:27:33.039 --> 00:27:33.880
<v Speaker 2>If you have a brand?

515
00:27:36.039 --> 00:27:38.119
<v Speaker 3>Who their customer is? Does that matter?

516
00:27:39.680 --> 00:27:42.480
<v Speaker 2>So if you and me had the Mark and Jesse brand,

517
00:27:42.880 --> 00:27:44.720
<v Speaker 2>the first thing we're going to say is do we

518
00:27:44.839 --> 00:27:47.839
<v Speaker 2>belong in this store? Is the customer we want to

519
00:27:47.880 --> 00:27:50.400
<v Speaker 2>talk to in that store? Second?

520
00:27:52.319 --> 00:27:55.759
<v Speaker 3>Oh, like what we're going to the markups? You know

521
00:27:55.799 --> 00:27:57.200
<v Speaker 3>what we're going to get.

522
00:27:57.319 --> 00:28:01.039
<v Speaker 2>Close, but not exactly what do you mean by markup?

523
00:28:01.079 --> 00:28:02.839
<v Speaker 2>You're talking about what? Well?

524
00:28:02.920 --> 00:28:03.240
<v Speaker 3>Isn't it?

525
00:28:03.240 --> 00:28:07.000
<v Speaker 4>Also, if you have a concession store, if at what

526
00:28:07.079 --> 00:28:09.160
<v Speaker 4>kind of what your return is going to be if

527
00:28:09.200 --> 00:28:11.279
<v Speaker 4>you sell it to the store. And I forgot what

528
00:28:11.279 --> 00:28:14.119
<v Speaker 4>the terminology is depending upon if they sell all of

529
00:28:14.119 --> 00:28:14.920
<v Speaker 4>your units or not.

530
00:28:15.000 --> 00:28:16.200
<v Speaker 3>I forget how it works.

531
00:28:16.599 --> 00:28:18.839
<v Speaker 2>I think what you're trying to say, or what I'll

532
00:28:18.839 --> 00:28:22.119
<v Speaker 2>say for you a little bit is can that customer

533
00:28:22.200 --> 00:28:23.720
<v Speaker 2>afford that price?

534
00:28:24.920 --> 00:28:27.000
<v Speaker 3>Okay, that sounds much better than what I was saying.

535
00:28:27.000 --> 00:28:27.880
<v Speaker 3>I like it much better.

536
00:28:27.920 --> 00:28:30.039
<v Speaker 2>Well, that's just so if you're going to go into

537
00:28:30.039 --> 00:28:35.160
<v Speaker 2>a store. You know, stores are all positioned differently. Macy's

538
00:28:35.359 --> 00:28:39.279
<v Speaker 2>positioned as a premium department store, where I just started

539
00:28:39.319 --> 00:28:42.559
<v Speaker 2>talking about Coals, which is more of a value store,

540
00:28:43.240 --> 00:28:46.799
<v Speaker 2>doesn't make Macy's better than Cole's. In the end, Wall

541
00:28:46.839 --> 00:28:49.920
<v Speaker 2>Street reward the store that does the most business and

542
00:28:50.000 --> 00:28:53.799
<v Speaker 2>makes the most money. But if you're a customer looking

543
00:28:53.880 --> 00:28:59.480
<v Speaker 2>for designer brands like Calvin or Michael Core's, you'll find

544
00:28:59.480 --> 00:29:03.000
<v Speaker 2>that it may you won't find that it calls. Doesn't

545
00:29:03.000 --> 00:29:05.079
<v Speaker 2>make one better than the other. And part of the

546
00:29:05.119 --> 00:29:09.400
<v Speaker 2>reason is stores are like banks. Some stores you're making

547
00:29:09.440 --> 00:29:13.799
<v Speaker 2>deposits in and some stores you're making withdrawals in. You

548
00:29:13.960 --> 00:29:16.079
<v Speaker 2>want your brand to be at the level that you're

549
00:29:16.079 --> 00:29:20.240
<v Speaker 2>making a deposit. Van Usen had descermined a long time ago.

550
00:29:20.559 --> 00:29:23.920
<v Speaker 2>It was a people's brand. It belonged with people in

551
00:29:23.960 --> 00:29:27.920
<v Speaker 2>the moderate area. J. C. Penny and van Usen made

552
00:29:27.920 --> 00:29:30.599
<v Speaker 2>the first deal of its kind it was hidden at

553
00:29:30.640 --> 00:29:32.920
<v Speaker 2>the time, we didn't talk about We made one hundred

554
00:29:33.000 --> 00:29:38.480
<v Speaker 2>million dollar deal back in nineteen ninety six ninety seven

555
00:29:38.720 --> 00:29:41.039
<v Speaker 2>to put the van using brand to J. C. Penny.

556
00:29:41.319 --> 00:29:45.640
<v Speaker 2>When we did it, we recognized that the Penny customer

557
00:29:46.759 --> 00:29:49.720
<v Speaker 2>or the brand in j. C. Penny might get hurt.

558
00:29:50.000 --> 00:29:52.920
<v Speaker 2>The cachet of van Usen might get hurt by being

559
00:29:52.920 --> 00:29:56.839
<v Speaker 2>in j. C. Penny. However, if we've established beautiful product

560
00:29:57.079 --> 00:29:59.480
<v Speaker 2>and they could sell our price points, we were willing

561
00:29:59.519 --> 00:30:02.400
<v Speaker 2>to look away and take the chance. We also guaranteed

562
00:30:02.440 --> 00:30:05.640
<v Speaker 2>one hundred million dollars in sale. Today this is not

563
00:30:05.799 --> 00:30:09.480
<v Speaker 2>as frequent as it is, but people are making decisions

564
00:30:09.680 --> 00:30:13.920
<v Speaker 2>to sell their brands in different channels of distribution, and

565
00:30:15.000 --> 00:30:18.880
<v Speaker 2>these are very very difficult decisions because the future of

566
00:30:18.920 --> 00:30:21.519
<v Speaker 2>your company is in place. And you mentioned when you

567
00:30:21.559 --> 00:30:24.440
<v Speaker 2>talk about coals have a thousand dollars, they buy your product,

568
00:30:24.480 --> 00:30:25.920
<v Speaker 2>They can buy a lot of it. So there's a

569
00:30:25.920 --> 00:30:28.839
<v Speaker 2>big temptation. But if you believe it will ruin your

570
00:30:28.839 --> 00:30:32.240
<v Speaker 2>brand in the marketplace that it grew in, like Macy's

571
00:30:32.319 --> 00:30:35.279
<v Speaker 2>or Dyllard's or Sacks or what have you, that's a

572
00:30:35.279 --> 00:30:37.839
<v Speaker 2>big conversation. You don't give it away for money. It's

573
00:30:37.839 --> 00:30:41.440
<v Speaker 2>your future. But I was in Coals this week.

574
00:30:41.640 --> 00:30:43.759
<v Speaker 4>What are you doing in Coals That doesn't feel like

575
00:30:43.799 --> 00:30:46.440
<v Speaker 4>you didn't you just go on a shopping spree to

576
00:30:46.640 --> 00:30:48.480
<v Speaker 4>like Ralph Lauren recently.

577
00:30:49.079 --> 00:30:51.440
<v Speaker 2>Yeah, and seventy second in Madison. But I'm a man

578
00:30:51.480 --> 00:30:54.000
<v Speaker 2>of the people. I'm a real shopper. I look for

579
00:30:54.039 --> 00:30:57.279
<v Speaker 2>where there's great product at great prices. There's a brand

580
00:30:57.279 --> 00:30:59.680
<v Speaker 2>that you haven't won. You probably didn't know of it

581
00:30:59.720 --> 00:31:02.960
<v Speaker 2>back in the day. It is called Lee Jeans l Ee.

582
00:31:03.160 --> 00:31:05.960
<v Speaker 2>They're one of the greatest brands. Over the course of time,

583
00:31:06.000 --> 00:31:08.880
<v Speaker 2>they had been bought by another number of companies and

584
00:31:08.960 --> 00:31:11.920
<v Speaker 2>they decided to be a value brand and sold in

585
00:31:12.039 --> 00:31:15.960
<v Speaker 2>value department stores like cold. They make great pants, great

586
00:31:16.000 --> 00:31:19.359
<v Speaker 2>cargo pants. Some of their genes are sensational. I found

587
00:31:19.400 --> 00:31:21.640
<v Speaker 2>them at Coles and I'll buy them there. So yeah,

588
00:31:21.680 --> 00:31:25.640
<v Speaker 2>you'll find me wearing a Ralph Lauren sport code that

589
00:31:25.799 --> 00:31:28.279
<v Speaker 2>costs more than my first car with a pair of

590
00:31:28.400 --> 00:31:30.920
<v Speaker 2>Lee jeans that are thirty eight dollars. So I'm a

591
00:31:30.920 --> 00:31:31.640
<v Speaker 2>man of people.

592
00:31:32.240 --> 00:31:35.480
<v Speaker 3>You are you are an anomaly. Let me tell you.

593
00:31:36.240 --> 00:31:39.319
<v Speaker 2>Well, I know quality, I know style, I know fit.

594
00:31:39.799 --> 00:31:43.680
<v Speaker 2>The the leg opening on the particular style of jeans

595
00:31:43.680 --> 00:31:46.039
<v Speaker 2>from Leave that I buy a beautiful you see me

596
00:31:46.119 --> 00:31:52.119
<v Speaker 2>wear them. They look like they look like they look

597
00:31:52.200 --> 00:31:55.960
<v Speaker 2>like Ralph except they fit better anyway, make a long story,

598
00:31:56.000 --> 00:31:56.359
<v Speaker 2>shut out.

599
00:31:56.400 --> 00:31:58.519
<v Speaker 3>They fit better? They fit better?

600
00:31:58.680 --> 00:32:04.079
<v Speaker 2>Wow, yeah they do. You know every brand has a

601
00:32:04.160 --> 00:32:07.440
<v Speaker 2>version of how they should fit. Doesn't mean they're right.

602
00:32:08.039 --> 00:32:10.720
<v Speaker 2>I'll tell you the ralph sport coat with alterations is

603
00:32:10.759 --> 00:32:14.559
<v Speaker 2>a brilliant piece of clothing. Their genes tend to be

604
00:32:15.519 --> 00:32:18.359
<v Speaker 2>different for different fits. I don't have the same feeling.

605
00:32:18.400 --> 00:32:21.359
<v Speaker 2>I've tried them. I don't love them. Again. This is

606
00:32:21.400 --> 00:32:25.519
<v Speaker 2>me talking, not a response anyway. Ami Colls and I

607
00:32:25.599 --> 00:32:28.759
<v Speaker 2>bought a pair of jeans that had too much stretching them.

608
00:32:29.000 --> 00:32:32.680
<v Speaker 2>They were ridiculous. They felt like plastic, they felt like rubber,

609
00:32:33.119 --> 00:32:35.839
<v Speaker 2>and I wanted to return them, and I go to

610
00:32:35.880 --> 00:32:39.119
<v Speaker 2>return Coals. They have a very convenient arean calls to

611
00:32:39.200 --> 00:32:43.559
<v Speaker 2>return genes to return merchandise. It's actually the place that

612
00:32:43.599 --> 00:32:46.720
<v Speaker 2>they take returns for Amazon, which is a very smart

613
00:32:46.759 --> 00:32:50.680
<v Speaker 2>move they made. Amazon and Emmerine have a joint venture

614
00:32:51.079 --> 00:32:55.000
<v Speaker 2>that Coals will take returns for Amazon, which makes it

615
00:32:55.039 --> 00:32:57.920
<v Speaker 2>good for Amazon. I guess it brings more customers into

616
00:32:57.960 --> 00:33:01.039
<v Speaker 2>their store, so it's good anyway. I guess there and

617
00:33:01.079 --> 00:33:05.039
<v Speaker 2>there's a line around the block. It has so many

618
00:33:05.119 --> 00:33:08.680
<v Speaker 2>people in the line I want to scream. And there's

619
00:33:08.720 --> 00:33:13.279
<v Speaker 2>one woman servicing that line. I asked the person in

620
00:33:13.319 --> 00:33:15.920
<v Speaker 2>front of me to hold my place and I walk

621
00:33:15.960 --> 00:33:18.720
<v Speaker 2>around the line. I walk by thirty forty customers to

622
00:33:18.759 --> 00:33:21.240
<v Speaker 2>watch what's going on here. And I see this woman

623
00:33:21.319 --> 00:33:25.000
<v Speaker 2>processing one person and I'm saying to myself, she's sufficient.

624
00:33:25.319 --> 00:33:28.240
<v Speaker 2>And I walk back to play my place holding thirty

625
00:33:28.519 --> 00:33:30.720
<v Speaker 2>and I'm saying, what the hell is this all about?

626
00:33:31.400 --> 00:33:34.480
<v Speaker 2>This is crazy. I see other people walking around doing

627
00:33:34.519 --> 00:33:38.759
<v Speaker 2>different things, returning merchandise, you know, putting merchandise back in stock.

628
00:33:39.000 --> 00:33:41.480
<v Speaker 2>I'm sure all that work is important, but you have

629
00:33:41.519 --> 00:33:45.119
<v Speaker 2>customers to consider. I'm thinking Coals. And as I'm standing

630
00:33:45.160 --> 00:33:47.839
<v Speaker 2>there waiting, I look on the wall and there's a

631
00:33:47.920 --> 00:33:54.680
<v Speaker 2>sign and the sign says Coals Cares. And I'm online,

632
00:33:54.680 --> 00:33:57.240
<v Speaker 2>and you know me, Jesse, Hey, everybody you see it

633
00:33:57.279 --> 00:34:00.599
<v Speaker 2>says Coals cares. They don't care off of us to

634
00:34:00.640 --> 00:34:06.240
<v Speaker 2>have more than one person to take returns. But Cole's cares.

635
00:34:06.880 --> 00:34:09.320
<v Speaker 2>Forgive me calls because I like your store. But you know,

636
00:34:09.360 --> 00:34:10.880
<v Speaker 2>if you're going to put it on the wall. Now,

637
00:34:10.880 --> 00:34:14.360
<v Speaker 2>what Cares was referring to is they care about their community,

638
00:34:14.639 --> 00:34:17.880
<v Speaker 2>they care about human rights, they care about the environment,

639
00:34:17.960 --> 00:34:21.360
<v Speaker 2>And I get it. But you know, charity begins in

640
00:34:21.400 --> 00:34:24.199
<v Speaker 2>the home. We are there standing on line. You should

641
00:34:24.239 --> 00:34:26.760
<v Speaker 2>care about my time, should care about the thirty other

642
00:34:26.760 --> 00:34:29.119
<v Speaker 2>people behind me, and you should have more than one

643
00:34:29.199 --> 00:34:33.840
<v Speaker 2>person processing returns. But that's not the part that I

644
00:34:33.920 --> 00:34:37.119
<v Speaker 2>really wanted to talk about. You know, I talked about

645
00:34:37.159 --> 00:34:42.199
<v Speaker 2>brands making decisions. And when your brand is strong, what

646
00:34:42.480 --> 00:34:45.280
<v Speaker 2>your brand is strong, you can do whatever you want

647
00:34:45.599 --> 00:34:49.119
<v Speaker 2>and you will. You will win this conflict of where

648
00:34:49.119 --> 00:34:53.559
<v Speaker 2>you should be. Think about Dura cell batteries, Jesse, where

649
00:34:53.559 --> 00:34:55.079
<v Speaker 2>can you buy dur cell batteries?

650
00:34:55.519 --> 00:34:56.599
<v Speaker 3>Uh, I don't know.

651
00:34:56.679 --> 00:34:59.760
<v Speaker 4>Go to CBS, go to anywhere, Well, o, Dwayne read,

652
00:35:00.079 --> 00:35:01.519
<v Speaker 4>get Dura cell batteries anywhere.

653
00:35:02.039 --> 00:35:05.559
<v Speaker 2>That's the answer. You can buy them anywhere. And why

654
00:35:05.679 --> 00:35:06.039
<v Speaker 2>is that?

655
00:35:06.960 --> 00:35:09.159
<v Speaker 3>Because everybody needs them?

656
00:35:09.480 --> 00:35:12.559
<v Speaker 2>Because people are happy to see them. They know what

657
00:35:12.639 --> 00:35:16.239
<v Speaker 2>they are, They understand what dur sellers versus ever ready.

658
00:35:16.559 --> 00:35:19.599
<v Speaker 2>They understand they need a battery, and wherever it's convenient

659
00:35:19.639 --> 00:35:22.199
<v Speaker 2>to buy it, they'll buy it. So smart stores will

660
00:35:22.280 --> 00:35:26.920
<v Speaker 2>carry batteries. It's not that way in fashion. In fashion,

661
00:35:27.000 --> 00:35:31.440
<v Speaker 2>if you decide to sell jcpenny, they're a wonderful store.

662
00:35:32.000 --> 00:35:34.960
<v Speaker 2>My son's company as an ownership in that store. I'm

663
00:35:35.000 --> 00:35:38.239
<v Speaker 2>in jcpenny all the time for the same reasons I

664
00:35:38.320 --> 00:35:41.440
<v Speaker 2>mentioned and cold. If you search, if you hunt, if

665
00:35:41.519 --> 00:35:44.039
<v Speaker 2>you know what you're looking for, you could find great

666
00:35:44.079 --> 00:35:46.440
<v Speaker 2>things in that store. I find a lot of home

667
00:35:46.519 --> 00:35:49.400
<v Speaker 2>products in jcpenny. You need towels, you want to pay

668
00:35:49.440 --> 00:35:53.599
<v Speaker 2>a fair price for towels. I bought towels and restoration hardware.

669
00:35:53.960 --> 00:35:57.440
<v Speaker 2>A hand towel was thirty dollars. I didn't realize. I

670
00:35:57.480 --> 00:35:59.679
<v Speaker 2>got embarrassed into it. You know. I bought ten tows

671
00:35:59.760 --> 00:36:02.079
<v Speaker 2>for three hundred dollars. I walked into j C. Penny.

672
00:36:02.280 --> 00:36:06.360
<v Speaker 2>It's not the same, not the same, but they're pretty serviceable.

673
00:36:06.400 --> 00:36:09.280
<v Speaker 2>And that thirty dollars towel was twelve dollars. So there

674
00:36:09.280 --> 00:36:10.920
<v Speaker 2>are a lot of great things you can buy. But

675
00:36:11.840 --> 00:36:15.000
<v Speaker 2>if restoration Hardware put their talent in j C. Penny,

676
00:36:15.639 --> 00:36:19.159
<v Speaker 2>chances are restoration hardware with feel it hurt their brand,

677
00:36:19.760 --> 00:36:24.039
<v Speaker 2>which brings me to my former company, Calvin Klein. Calvin

678
00:36:24.079 --> 00:36:28.519
<v Speaker 2>Klein Underwear is probably one of the best businesses ever

679
00:36:28.599 --> 00:36:33.119
<v Speaker 2>invented in the history of apparel and accessory. Calvin Klein

680
00:36:33.360 --> 00:36:38.159
<v Speaker 2>Underwear is like a bank. It sells and sells, and

681
00:36:38.239 --> 00:36:42.199
<v Speaker 2>sells and sells. The quality is great, and for whatever

682
00:36:42.239 --> 00:36:45.199
<v Speaker 2>the reasons, whether they're out of smart decision making for

683
00:36:45.280 --> 00:36:48.679
<v Speaker 2>the Calvin Klein company or out of desperation, they needed

684
00:36:48.639 --> 00:36:51.519
<v Speaker 2>to have more volume. They decided to put the Calvin

685
00:36:51.559 --> 00:36:55.679
<v Speaker 2>Klein underwear brand in calls. Now back to the issues.

686
00:36:56.239 --> 00:36:59.400
<v Speaker 2>First issue, will it hurt my brand? They made a

687
00:36:59.440 --> 00:37:04.039
<v Speaker 2>decision that they felt Coals would work with Calvin Kline.

688
00:37:04.559 --> 00:37:07.039
<v Speaker 2>I don't see em selling any other other products. I

689
00:37:07.039 --> 00:37:11.039
<v Speaker 2>don't seem selling dresses or women's wear, or men'swear or genes,

690
00:37:11.199 --> 00:37:15.000
<v Speaker 2>just underwear and maybe underwear. If it's a wrong decision,

691
00:37:15.079 --> 00:37:19.159
<v Speaker 2>scoots in under that unique situation where you can sell

692
00:37:19.199 --> 00:37:22.960
<v Speaker 2>fragrances in any store, you could sell underwear. And I

693
00:37:23.000 --> 00:37:25.199
<v Speaker 2>go over to see the Calvin Cline I wanted to

694
00:37:25.199 --> 00:37:26.960
<v Speaker 2>buy underwear, and I had it on my mind for

695
00:37:27.079 --> 00:37:30.000
<v Speaker 2>while there. It is a cold. My former colleagues at

696
00:37:30.039 --> 00:37:33.400
<v Speaker 2>PVH madted decision to sell the Calvin Cline brand a cold.

697
00:37:33.960 --> 00:37:37.920
<v Speaker 2>I get that the fixturing was not good. All the

698
00:37:38.079 --> 00:37:42.440
<v Speaker 2>shelves were broken in sizes and empty. You couldn't buy

699
00:37:43.119 --> 00:37:47.400
<v Speaker 2>white basic Calvin Cline knitted briefs, knitted box of briefs

700
00:37:47.440 --> 00:37:50.400
<v Speaker 2>in any size you wanted. It was a mess. And

701
00:37:50.480 --> 00:37:53.119
<v Speaker 2>here's the issue. If you're going to make a decision

702
00:37:53.159 --> 00:37:56.480
<v Speaker 2>to risk your distribution to put it in a brand

703
00:37:56.800 --> 00:37:59.119
<v Speaker 2>like Coals, which may or may not be the right

704
00:37:59.159 --> 00:38:02.320
<v Speaker 2>place for it. If you believe the three pair of

705
00:38:02.400 --> 00:38:05.280
<v Speaker 2>underwear for forty eight dollars is a price point that

706
00:38:05.280 --> 00:38:08.920
<v Speaker 2>the Coal's customer is willing to purchase it rather than

707
00:38:08.960 --> 00:38:12.480
<v Speaker 2>buying Coal's private label brand or Jockey or Hagar any

708
00:38:12.519 --> 00:38:15.400
<v Speaker 2>of those other brands that are price oriented. If you're

709
00:38:15.440 --> 00:38:18.679
<v Speaker 2>willing to do it, PVH. If you're willing to do it,

710
00:38:18.880 --> 00:38:23.320
<v Speaker 2>PVH CEO. If you're willing to do it, PVH. Business

711
00:38:23.360 --> 00:38:29.079
<v Speaker 2>managers PVH presidents, PVH, shareholders, stockholders, and whatever. Don't you

712
00:38:29.159 --> 00:38:31.840
<v Speaker 2>think you should have a system for keeping those products

713
00:38:31.840 --> 00:38:34.920
<v Speaker 2>in stock. We all know that the retailers do not

714
00:38:35.119 --> 00:38:39.239
<v Speaker 2>invest time and money in replenishment. They do not spend

715
00:38:39.280 --> 00:38:43.199
<v Speaker 2>the money on keeping stock in place. They can't afford to.

716
00:38:43.639 --> 00:38:46.639
<v Speaker 2>And we have agreements with every retailers to have a

717
00:38:46.840 --> 00:38:50.559
<v Speaker 2>replenishment business that's automatic, and we know we have to

718
00:38:50.599 --> 00:38:54.000
<v Speaker 2>help them. And here I am in coals looking at

719
00:38:54.039 --> 00:38:57.079
<v Speaker 2>Calvin Klein, willing to buy the underwear. I could afford

720
00:38:57.119 --> 00:38:59.559
<v Speaker 2>to pay forty eight dollars for three pair, and I

721
00:38:59.599 --> 00:39:05.199
<v Speaker 2>couldn't find my size in anything other than stuff. We

722
00:39:05.480 --> 00:39:10.199
<v Speaker 2>are ruining this industry. We're doing it to ourselves. We

723
00:39:10.400 --> 00:39:13.639
<v Speaker 2>have to be smart. We have to know where we're selling.

724
00:39:13.800 --> 00:39:16.360
<v Speaker 2>We have to understand whether a consumer could afford to

725
00:39:16.400 --> 00:39:19.079
<v Speaker 2>pay it for the channel that we're in. And when

726
00:39:19.119 --> 00:39:22.519
<v Speaker 2>we're in, we're there to win. Go in, go big,

727
00:39:22.639 --> 00:39:26.800
<v Speaker 2>make sure you win, make sure it's successful. Don't create

728
00:39:26.840 --> 00:39:30.039
<v Speaker 2>a self fulfilling prophecy. I couldn't believe what I saw.

729
00:39:30.480 --> 00:39:33.800
<v Speaker 2>We're doing this to ourselves, and I'm just a rambling man.

730
00:39:34.119 --> 00:39:35.360
<v Speaker 2>Back in a minute.

731
00:39:36.119 --> 00:39:38.559
<v Speaker 3>Always in fashion.

732
00:39:38.239 --> 00:39:41.679
<v Speaker 2>Done a Karen began her career as one of the finest,

733
00:39:42.239 --> 00:39:47.239
<v Speaker 2>most successful, powerful women in the fashion industry. She developed

734
00:39:47.239 --> 00:39:51.079
<v Speaker 2>a collection aimed at the luxury market for women on

735
00:39:51.119 --> 00:39:54.039
<v Speaker 2>the go, women who were powerful in their workplace, women

736
00:39:54.079 --> 00:39:57.079
<v Speaker 2>who had lives that extended beyond the workplace, and her

737
00:39:57.119 --> 00:40:01.559
<v Speaker 2>clothes went from day and tonight extraordinary collection. But the

738
00:40:01.599 --> 00:40:04.599
<v Speaker 2>interesting thing, Donna Karen had a young daughter, and she

739
00:40:04.639 --> 00:40:07.079
<v Speaker 2>had friends and they couldn't afford to buy the Donna

740
00:40:07.159 --> 00:40:11.599
<v Speaker 2>Karen collection, and Donna invented dk NY Donna Aaron, New York.

741
00:40:12.039 --> 00:40:15.039
<v Speaker 2>It's an offshoot of the Donna Karen collection. The same

742
00:40:15.199 --> 00:40:18.320
<v Speaker 2>concept a lifestyle brand. Then we talk about lifestyle brands.

743
00:40:18.320 --> 00:40:21.039
<v Speaker 2>What does that really mean? Simply what they say, there

744
00:40:21.039 --> 00:40:24.480
<v Speaker 2>are brands that follow you throughout your lifestyle. You get

745
00:40:24.519 --> 00:40:26.400
<v Speaker 2>up in the morning, you start to get dressed Donna

746
00:40:26.480 --> 00:40:30.000
<v Speaker 2>Karen decan why as intimate apparel, as hosiery, as all

747
00:40:30.039 --> 00:40:34.920
<v Speaker 2>those products. You're getting dressed for work. You get accessorized shoes, handbags,

748
00:40:35.119 --> 00:40:37.679
<v Speaker 2>and it takes you through the day. The remarkable thing

749
00:40:37.679 --> 00:40:40.360
<v Speaker 2>about DK and Y clothes for work, they work into

750
00:40:40.400 --> 00:40:44.679
<v Speaker 2>the evening. The dresses, the suits, the pants, the sweaters,

751
00:40:44.800 --> 00:40:49.920
<v Speaker 2>the blouses, extraordinary clothes at affordable prices that go from

752
00:40:50.000 --> 00:40:53.159
<v Speaker 2>day in tonight. Part of your lifestyle is active. You

753
00:40:53.159 --> 00:40:57.199
<v Speaker 2>have weekends, you have events, you participate in sports. Donna

754
00:40:57.239 --> 00:41:01.199
<v Speaker 2>Karen's casual clothes did that under the DK and Y label.

755
00:41:01.480 --> 00:41:05.440
<v Speaker 2>A vast array of casual sportswear that make women look

756
00:41:05.480 --> 00:41:09.639
<v Speaker 2>great as they navigate their busy lives. Whether you going

757
00:41:09.719 --> 00:41:12.239
<v Speaker 2>to soccer games for your children, or whether you're going

758
00:41:12.239 --> 00:41:15.719
<v Speaker 2>out to the movies, whatever you want to do. DCN

759
00:41:15.960 --> 00:41:20.079
<v Speaker 2>y Genes, dcay Hy Sportswear is there for you. That's

760
00:41:20.159 --> 00:41:23.599
<v Speaker 2>what a lifestyle brand is. I need to mention dk

761
00:41:23.880 --> 00:41:28.320
<v Speaker 2>Y Activewear, which is extraordinary, the leggings, the sports bras,

762
00:41:28.519 --> 00:41:33.440
<v Speaker 2>the sweats. You can wear dk Y active Wear certainly

763
00:41:33.480 --> 00:41:35.960
<v Speaker 2>in the gym, certainly when you're working out at home,

764
00:41:36.199 --> 00:41:39.039
<v Speaker 2>and certainly if you want on the street, because it's

765
00:41:39.199 --> 00:41:41.920
<v Speaker 2>that well done. The quality of dk why is nothing

766
00:41:42.000 --> 00:41:44.920
<v Speaker 2>short of exceptional. And why shouldn't it be because it

767
00:41:45.039 --> 00:41:49.000
<v Speaker 2>was born from the idea of luxury made affordable for

768
00:41:49.199 --> 00:41:53.679
<v Speaker 2>women of America. DKY and Why a true lifestyle brand

769
00:41:53.960 --> 00:41:56.760
<v Speaker 2>that takes you from day and tonight, from the week

770
00:41:56.960 --> 00:42:04.119
<v Speaker 2>into the weekend, DCN Why, DKNY and Macy's DKNY dot com.

771
00:42:04.280 --> 00:42:07.440
<v Speaker 2>As one of the world's most celebrated fashion designers, Carl

772
00:42:07.480 --> 00:42:11.119
<v Speaker 2>Lagafeld was renowned for his aspirational and cutting edge approach

773
00:42:11.159 --> 00:42:14.559
<v Speaker 2>to style. His unique vision of Parisian shit comes to

774
00:42:14.639 --> 00:42:20.039
<v Speaker 2>America through Car Lagofeld Paris. He has women's collections men's collections,

775
00:42:20.079 --> 00:42:23.400
<v Speaker 2>ready to wear, accessory, shoes and bags. The fashion house

776
00:42:23.400 --> 00:42:26.360
<v Speaker 2>Carlagofeld also offers a range of watches, I wear and

777
00:42:26.440 --> 00:42:30.480
<v Speaker 2>premium fragrances. You can explore the car LAGOFL collection at

778
00:42:30.480 --> 00:42:34.599
<v Speaker 2>car Lagofelparis dot com. But it's more than that. I have,

779
00:42:34.599 --> 00:42:37.440
<v Speaker 2>for one, love to shop. I love going around and

780
00:42:37.480 --> 00:42:40.639
<v Speaker 2>seeing what's happening and what catches my attention, what would

781
00:42:40.639 --> 00:42:43.599
<v Speaker 2>make me feel good to wear now. I don't wear

782
00:42:43.639 --> 00:42:46.159
<v Speaker 2>the women's wear obviously, but I can appreciate it and

783
00:42:46.199 --> 00:42:49.119
<v Speaker 2>they look amazing. If you want to look right, you

784
00:42:49.159 --> 00:42:51.840
<v Speaker 2>want to have clothes that fits you well. You want

785
00:42:51.840 --> 00:42:56.000
<v Speaker 2>to look like you're wearing something that's very expensive, that's

786
00:42:56.159 --> 00:42:59.559
<v Speaker 2>exclusive for you and yours. You can find it at

787
00:42:59.679 --> 00:43:04.000
<v Speaker 2>very affordable prices at Macy's Orcarlagofel dot com Paris. The

788
00:43:04.039 --> 00:43:06.880
<v Speaker 2>women's ready to wear fashion is extraordinary, as well as

789
00:43:06.880 --> 00:43:10.800
<v Speaker 2>the handbigs and the shoes. I for one wear men's clothes,

790
00:43:10.920 --> 00:43:15.039
<v Speaker 2>unlike my appreciation of women's clothes. I'm a modern guy.

791
00:43:15.760 --> 00:43:17.480
<v Speaker 2>I want to look current. I want to look the

792
00:43:17.480 --> 00:43:19.519
<v Speaker 2>way I want to feel. I go out at night,

793
00:43:19.639 --> 00:43:23.079
<v Speaker 2>I'm in black and carl Lagafel is my buddy. Calls

794
00:43:23.079 --> 00:43:25.440
<v Speaker 2>are great, they fit great, and they have little tweaks

795
00:43:25.440 --> 00:43:27.480
<v Speaker 2>and touches, whether it's a stripe on the sleeve or

796
00:43:27.519 --> 00:43:30.159
<v Speaker 2>button at the neck or on the shoulder. There's a

797
00:43:30.159 --> 00:43:33.880
<v Speaker 2>lot of details that go into Carlagafel because he's always been,

798
00:43:33.960 --> 00:43:36.880
<v Speaker 2>he always had been one of the world's great designers,

799
00:43:37.039 --> 00:43:40.039
<v Speaker 2>and this legacy and goes on and on. I can't

800
00:43:40.079 --> 00:43:42.119
<v Speaker 2>speak enough about it except to say to you, you

801
00:43:42.119 --> 00:43:44.320
<v Speaker 2>want to feel good about yourself. You want to know

802
00:43:44.360 --> 00:43:46.599
<v Speaker 2>that you're dressing properly. You want to clothes that fits

803
00:43:46.599 --> 00:43:53.360
<v Speaker 2>you well. Carl Lagafeld Paris at Macy's Orcarlagafel dot com.

804
00:43:53.480 --> 00:43:56.760
<v Speaker 1>Welcome back to it Always in fashion. Here's your host,

805
00:43:57.039 --> 00:43:57.679
<v Speaker 1>Mark Webber.

806
00:43:58.480 --> 00:44:01.199
<v Speaker 2>So this is Mark Weber. I'm a rambling man. I'm

807
00:44:01.239 --> 00:44:04.320
<v Speaker 2>looking at the peril retail luxury industry. I have some

808
00:44:04.400 --> 00:44:07.639
<v Speaker 2>bones to pick. I'm insulting some retailers and I'm sulting

809
00:44:07.719 --> 00:44:11.480
<v Speaker 2>some manufacturers. Not intentionally. I gave you a qualify. This

810
00:44:11.599 --> 00:44:14.119
<v Speaker 2>is just my idea. It's not the sponsors, it's not

811
00:44:14.159 --> 00:44:16.639
<v Speaker 2>the station. But they're things that you have to consider

812
00:44:16.679 --> 00:44:19.760
<v Speaker 2>when you're making decisions because every one of US has

813
00:44:19.800 --> 00:44:23.679
<v Speaker 2>a brand. My brand is Mark Weber. Jesse Weber's Jesse Weber.

814
00:44:23.760 --> 00:44:26.960
<v Speaker 2>We stand for something. Jesse is big in TV and

815
00:44:27.079 --> 00:44:30.880
<v Speaker 2>news and all these different things. Jesse, you care about

816
00:44:30.920 --> 00:44:31.400
<v Speaker 2>your brand?

817
00:44:31.760 --> 00:44:34.679
<v Speaker 3>Of course? I care about my brand. What is my brand?

818
00:44:34.719 --> 00:44:36.920
<v Speaker 3>Who am I? I don't know, but I care about it.

819
00:44:38.360 --> 00:44:40.519
<v Speaker 2>Well, there are stations you wouldn't go on because you're

820
00:44:40.559 --> 00:44:42.199
<v Speaker 2>afraid of the opinion you'd have to give.

821
00:44:42.960 --> 00:44:45.639
<v Speaker 4>That is true, That is truem very selective on that. Well,

822
00:44:45.679 --> 00:44:48.559
<v Speaker 4>now I work for news nations, so I'm limited and

823
00:44:48.599 --> 00:44:50.440
<v Speaker 4>where I can go. But yes, one hundred percent. I

824
00:44:50.800 --> 00:44:53.639
<v Speaker 4>was always very careful about where I go, what positions.

825
00:44:53.679 --> 00:44:55.639
<v Speaker 4>Sometimes they would ask me, they'd say, hey, can you

826
00:44:55.679 --> 00:44:58.000
<v Speaker 4>come on tonight? This is not NewsNation, this is another network.

827
00:44:58.000 --> 00:45:00.039
<v Speaker 4>Hey can you come on tonight and defend them this

828
00:45:00.159 --> 00:45:02.360
<v Speaker 4>person or make this point. Because they wanted me as

829
00:45:02.519 --> 00:45:07.079
<v Speaker 4>like the I forgot the word, but basically, oh, what's

830
00:45:07.079 --> 00:45:08.119
<v Speaker 4>the word I'm trying to use.

831
00:45:08.280 --> 00:45:11.880
<v Speaker 2>Well, let's say there's a democratic or Republican approach. Pick one.

832
00:45:12.039 --> 00:45:14.079
<v Speaker 2>They're asking you be the one. You don't feel comfortable.

833
00:45:14.320 --> 00:45:16.800
<v Speaker 4>They wanted me to be the foil. They wanted me

834
00:45:16.880 --> 00:45:18.840
<v Speaker 4>to be the foil. That's it, the foil to whatever

835
00:45:18.840 --> 00:45:20.800
<v Speaker 4>the host was saying. So I would look like an idiot.

836
00:45:20.920 --> 00:45:24.239
<v Speaker 4>I'm like, I'm good, I'm good. And you you you always,

837
00:45:24.280 --> 00:45:25.840
<v Speaker 4>you always give me great advice.

838
00:45:25.880 --> 00:45:26.960
<v Speaker 3>You're like the best manager.

839
00:45:27.159 --> 00:45:29.199
<v Speaker 4>But I remember when I was first starting out and

840
00:45:29.760 --> 00:45:31.440
<v Speaker 4>it was like a big show that it was asked

841
00:45:31.480 --> 00:45:33.760
<v Speaker 4>to go on. But I would basically look like an idiot.

842
00:45:33.760 --> 00:45:36.519
<v Speaker 4>You go, it's great exposure, you should do it. I'm like,

843
00:45:36.719 --> 00:45:38.679
<v Speaker 4>this is not the exposure that I want.

844
00:45:39.079 --> 00:45:41.280
<v Speaker 2>You're right, and that's what we're talking about today. You

845
00:45:41.360 --> 00:45:43.480
<v Speaker 2>got to know who you are and who you play with.

846
00:45:43.559 --> 00:45:45.159
<v Speaker 2>You have to know where you want to sell your

847
00:45:45.159 --> 00:45:47.119
<v Speaker 2>goods and what have you, Jesse what else.

848
00:45:48.320 --> 00:45:50.000
<v Speaker 4>Unfortunately, I know who I am and I'm a guy

849
00:45:50.039 --> 00:45:51.760
<v Speaker 4>who has to run now because I'm always so busy.

850
00:45:51.840 --> 00:45:52.519
<v Speaker 3>So I feel bad.

851
00:45:52.800 --> 00:45:54.199
<v Speaker 4>I'm not on the show enough. I need to be

852
00:45:54.239 --> 00:45:57.000
<v Speaker 4>on the show more. I'm sorry. I'm gonna try to

853
00:45:57.039 --> 00:45:59.079
<v Speaker 4>come on more. But you're doing a good show so far.

854
00:45:59.519 --> 00:46:02.000
<v Speaker 2>Okay, Well, I'm gonna let you leave back to you

855
00:46:02.119 --> 00:46:06.480
<v Speaker 2>the audience. You know, I've talked about distribution, and I

856
00:46:06.559 --> 00:46:10.360
<v Speaker 2>want to talk about the discount area and department stores

857
00:46:10.880 --> 00:46:13.079
<v Speaker 2>versus department. I'm want to talk about discount stores for

858
00:46:13.119 --> 00:46:16.599
<v Speaker 2>a minute. TJ Max. The other day, someone asked me

859
00:46:17.239 --> 00:46:20.360
<v Speaker 2>where they should buy dress shirts. Now, my simple answer

860
00:46:20.440 --> 00:46:24.000
<v Speaker 2>would have been, go to Macy's. You'll find Calvin, Michael Kre's,

861
00:46:24.119 --> 00:46:28.960
<v Speaker 2>Tommy Hill Figure, you'll find the best designer brands at

862
00:46:29.159 --> 00:46:32.760
<v Speaker 2>reasonable price points sixty five dollars dress shirts. But this

863
00:46:32.800 --> 00:46:34.920
<v Speaker 2>guy was a young guy who was starting his career.

864
00:46:34.960 --> 00:46:37.400
<v Speaker 2>He needed like ten shirts, and I said to myself,

865
00:46:37.760 --> 00:46:39.719
<v Speaker 2>I'm going to tell them something different. I told them

866
00:46:39.760 --> 00:46:42.519
<v Speaker 2>to go to TJ Max. If you go to TJ Max,

867
00:46:42.719 --> 00:46:45.000
<v Speaker 2>one of the greatest companies in the world to sell

868
00:46:45.199 --> 00:46:48.000
<v Speaker 2>first of all the solid they're well financed, they pay

869
00:46:48.039 --> 00:46:52.440
<v Speaker 2>their bills, and they don't call out your brand dress shirts.

870
00:46:52.519 --> 00:46:56.119
<v Speaker 2>It's all in call them bins. They're all mixed together.

871
00:46:56.639 --> 00:46:58.880
<v Speaker 2>If you could find a Ralph Lauren or a Lauren

872
00:46:58.960 --> 00:47:02.159
<v Speaker 2>dress shirt, or or a Calvin or a Ptomy or

873
00:47:02.199 --> 00:47:05.239
<v Speaker 2>a Venues and they're all mixed together, they're not featured

874
00:47:05.280 --> 00:47:08.639
<v Speaker 2>by brand. So you go in and you're lucky enough

875
00:47:08.840 --> 00:47:11.440
<v Speaker 2>if you're a fifteen and a half to find a

876
00:47:11.480 --> 00:47:14.199
<v Speaker 2>brand or a shirt that you like in your size

877
00:47:14.280 --> 00:47:17.400
<v Speaker 2>and in the color you're looking for. They don't guarantee

878
00:47:17.440 --> 00:47:19.480
<v Speaker 2>that if they you want a white shirt, you'll have

879
00:47:19.519 --> 00:47:22.000
<v Speaker 2>it the exact white shirt you want, in every color

880
00:47:22.559 --> 00:47:24.920
<v Speaker 2>or in every bin and every size you want. But

881
00:47:25.039 --> 00:47:27.440
<v Speaker 2>you will find a white shirt, You'll find a blue shirt,

882
00:47:27.440 --> 00:47:30.639
<v Speaker 2>you'll find a striped shirt. You'll find products that you

883
00:47:30.719 --> 00:47:34.199
<v Speaker 2>can relate to at fail prices. Because the reason TJ

884
00:47:34.320 --> 00:47:37.519
<v Speaker 2>Max can do that is they provide a service to

885
00:47:37.559 --> 00:47:42.079
<v Speaker 2>the manufacturing industry. They buy the surplus at the end

886
00:47:42.119 --> 00:47:45.840
<v Speaker 2>of the season. If you haven't sold everything you needed

887
00:47:45.880 --> 00:47:49.159
<v Speaker 2>to sell, what do you do with it? See, fashion

888
00:47:49.519 --> 00:47:53.719
<v Speaker 2>and clothing is not like fine wine. It doesn't improve

889
00:47:54.000 --> 00:47:56.840
<v Speaker 2>with age. You have to sell it while the going

890
00:47:56.960 --> 00:48:00.440
<v Speaker 2>is good. And while TJ Max understands this business well,

891
00:48:00.639 --> 00:48:03.639
<v Speaker 2>they understand that dress shirts have a different shelf life.

892
00:48:03.840 --> 00:48:06.360
<v Speaker 2>They can keep them longer, and they put them together

893
00:48:06.480 --> 00:48:10.119
<v Speaker 2>and it's a great place to buy product. I gave

894
00:48:10.199 --> 00:48:14.440
<v Speaker 2>them a recommendation. Then there's Costco. Yours truly as a

895
00:48:14.480 --> 00:48:18.760
<v Speaker 2>Costco discount card, Costco membership card. I guess what it

896
00:48:18.880 --> 00:48:21.760
<v Speaker 2>really is. I joined Costco a number of years ago.

897
00:48:21.840 --> 00:48:25.039
<v Speaker 2>I go there very rarely. I bought I mentioned earlier.

898
00:48:25.039 --> 00:48:27.320
<v Speaker 2>I bought batteries there. You can buy one hundred batteries

899
00:48:27.360 --> 00:48:29.880
<v Speaker 2>for less than you'll buy them somewhere else. You can

900
00:48:29.920 --> 00:48:32.400
<v Speaker 2>buy tissues, you can buy all this stuff. And there's

901
00:48:32.400 --> 00:48:35.960
<v Speaker 2>a lot of apparel at Costco. Now there are times,

902
00:48:36.519 --> 00:48:39.639
<v Speaker 2>well you'll find great brands at Costco, and they'll find

903
00:48:40.039 --> 00:48:42.960
<v Speaker 2>times you'll find secondary brands. But there's some of the

904
00:48:43.000 --> 00:48:47.239
<v Speaker 2>greatest deals you can find. I made a decision at DKY.

905
00:48:47.519 --> 00:48:50.400
<v Speaker 2>President of DKY came to me and said, Mark, we

906
00:48:50.440 --> 00:48:53.440
<v Speaker 2>really want to do business in Costco. I said, you know,

907
00:48:53.559 --> 00:48:56.960
<v Speaker 2>it's dk andy. I'm not sure that's good for our brand.

908
00:48:57.000 --> 00:49:00.719
<v Speaker 2>You know, I have a concept of store that make

909
00:49:00.800 --> 00:49:05.480
<v Speaker 2>deposits and stores that take withdrawals. What about Costco? Said Listen,

910
00:49:05.639 --> 00:49:08.320
<v Speaker 2>we'd be amongst good company. At the time, Lauren by

911
00:49:08.440 --> 00:49:11.239
<v Speaker 2>Ralph Lauren were there, Michael Kors were there, some of

912
00:49:11.280 --> 00:49:14.159
<v Speaker 2>the contemporary brands were there, and Mark, all we would

913
00:49:14.199 --> 00:49:16.559
<v Speaker 2>do is put in one gene style and a range

914
00:49:16.599 --> 00:49:19.440
<v Speaker 2>of colors. It sits on a palette, it comes in,

915
00:49:19.719 --> 00:49:22.199
<v Speaker 2>it stays for a few weeks, and it's gone. That's

916
00:49:22.239 --> 00:49:25.119
<v Speaker 2>the Costco formula. Because they don't want to get stale

917
00:49:25.440 --> 00:49:29.239
<v Speaker 2>other than their tower racks that you'll see for socks

918
00:49:29.360 --> 00:49:32.280
<v Speaker 2>or underwear. The fashion comes and goes, and Mark we

919
00:49:32.280 --> 00:49:35.000
<v Speaker 2>could do a lot of business there. So I agreed

920
00:49:35.079 --> 00:49:37.519
<v Speaker 2>to meet with the Costco people. They came to their office,

921
00:49:37.519 --> 00:49:40.039
<v Speaker 2>They explained the premise. They told me why DK y

922
00:49:40.119 --> 00:49:42.159
<v Speaker 2>be extremely important. They told me why they thought it

923
00:49:42.159 --> 00:49:44.199
<v Speaker 2>would be good for the brand. Now we're going back

924
00:49:44.320 --> 00:49:48.679
<v Speaker 2>fifteen years in this time and fashionable brands were few

925
00:49:48.719 --> 00:49:51.599
<v Speaker 2>and far between in the store. But they convinced me

926
00:49:51.679 --> 00:49:56.039
<v Speaker 2>to try it, and overnight we were doing thirty million

927
00:49:56.079 --> 00:50:01.280
<v Speaker 2>dollars profitably at Costco. In my entire time at Costco,

928
00:50:02.159 --> 00:50:05.119
<v Speaker 2>I never once heard someone walk into a DKY store

929
00:50:05.159 --> 00:50:08.199
<v Speaker 2>on Madison Avenue and say, I'm not buying eu jeens

930
00:50:08.199 --> 00:50:11.239
<v Speaker 2>anymore because I saw them at Costco. I never heard

931
00:50:11.280 --> 00:50:14.440
<v Speaker 2>of retailer say to me, you know, Mark, Macy's or

932
00:50:14.559 --> 00:50:18.360
<v Speaker 2>Dillard's or anyone else for that matter, I'm not buying

933
00:50:18.400 --> 00:50:22.079
<v Speaker 2>eu genes anymore because we saw them at Costco. There's

934
00:50:22.159 --> 00:50:25.000
<v Speaker 2>a way to do these things, and a way to

935
00:50:25.119 --> 00:50:29.679
<v Speaker 2>do them right. Our positioning at Costco was DK. Why

936
00:50:30.199 --> 00:50:32.239
<v Speaker 2>if you're in it, you're in it to win it.

937
00:50:32.519 --> 00:50:35.719
<v Speaker 2>The price points were represented of DK and y. We

938
00:50:35.800 --> 00:50:39.199
<v Speaker 2>didn't discount. We gave a fair price. We compared it

939
00:50:39.280 --> 00:50:42.119
<v Speaker 2>to what we would have sold those streams at one

940
00:50:42.159 --> 00:50:45.320
<v Speaker 2>of our alt stores. Now, our holot stores could have complained,

941
00:50:45.360 --> 00:50:46.800
<v Speaker 2>but they'd have to come to me and I would

942
00:50:46.800 --> 00:50:50.800
<v Speaker 2>throw them out the door. But we made a decision,

943
00:50:51.039 --> 00:50:54.519
<v Speaker 2>and Costco is one of those fine retailers that office

944
00:50:54.559 --> 00:50:59.280
<v Speaker 2>his service. Here's a trivia question. What is the retailer

945
00:50:59.280 --> 00:51:02.440
<v Speaker 2>in the United States that sells more wine than any

946
00:51:02.480 --> 00:51:07.519
<v Speaker 2>other retailer in America? Times up? It's Costco. Go no. Now.

947
00:51:08.119 --> 00:51:12.599
<v Speaker 2>Having said that, we as manufacturers, we as brand managers,

948
00:51:12.679 --> 00:51:17.360
<v Speaker 2>we as brand owners, we as designers, we as merchants

949
00:51:17.360 --> 00:51:22.119
<v Speaker 2>and marketeers of our brand have to recognize who we are.

950
00:51:22.760 --> 00:51:26.599
<v Speaker 2>We have to recognize the quality and the level of

951
00:51:26.679 --> 00:51:30.960
<v Speaker 2>quality that we should make in the products bearing our name.

952
00:51:32.119 --> 00:51:35.199
<v Speaker 2>Once you start taking quality out, which has seen a

953
00:51:35.199 --> 00:51:38.079
<v Speaker 2>lot from a lot of brands this week, you're looking

954
00:51:38.119 --> 00:51:41.280
<v Speaker 2>for trouble. I used to buy all my VNX sweaters

955
00:51:41.320 --> 00:51:45.960
<v Speaker 2>at Target. Why I had bought my VNX sweaters from Isazart.

956
00:51:46.000 --> 00:51:47.760
<v Speaker 2>I left the company. I didn't want to wear the

957
00:51:47.800 --> 00:51:51.079
<v Speaker 2>brand anymore. I do again now, but I didn't then

958
00:51:51.480 --> 00:51:54.079
<v Speaker 2>I found target by accident. I was looking for a

959
00:51:54.119 --> 00:51:58.199
<v Speaker 2>bookstand for my TV, and there, lo and behold, I

960
00:51:58.239 --> 00:52:01.760
<v Speaker 2>saw that PK polos, which of excellent quality. I saw

961
00:52:01.760 --> 00:52:05.719
<v Speaker 2>the v Nex sweaters excellent choirs started buying them profusely,

962
00:52:06.079 --> 00:52:07.840
<v Speaker 2>and for a period of a few years they were

963
00:52:07.880 --> 00:52:11.920
<v Speaker 2>my go to place for polos and sweaters until they

964
00:52:11.960 --> 00:52:15.480
<v Speaker 2>started making lighter and lighter and lighter, to the point

965
00:52:15.480 --> 00:52:17.480
<v Speaker 2>that I could see through them. They lost one of

966
00:52:17.480 --> 00:52:20.480
<v Speaker 2>their most important customers because when I was in the store,

967
00:52:20.760 --> 00:52:24.480
<v Speaker 2>I found out they seld food and household appliances. I

968
00:52:24.519 --> 00:52:26.480
<v Speaker 2>bought an iron, I bought all the things. But they

969
00:52:26.519 --> 00:52:31.239
<v Speaker 2>disappointed me because they forgot that customers know what they're doing.

970
00:52:31.480 --> 00:52:34.480
<v Speaker 2>Those of whose shop we come in with our time

971
00:52:34.599 --> 00:52:38.920
<v Speaker 2>and money, we expect the quality and integrity in return.

972
00:52:39.280 --> 00:52:42.679
<v Speaker 2>Having said all of this, I've been out there. I'm

973
00:52:42.679 --> 00:52:46.360
<v Speaker 2>a rambling man. I'm moving around, I'm watching what's going on,

974
00:52:46.559 --> 00:52:51.320
<v Speaker 2>but I'm also making observations. And those observations say, we

975
00:52:51.639 --> 00:52:55.880
<v Speaker 2>are hurting ourselves. No one's forcing us to. You're making

976
00:52:55.920 --> 00:52:59.760
<v Speaker 2>short term decisions rather the long term decisions. You're ready

977
00:53:00.079 --> 00:53:07.840
<v Speaker 2>fire aim rather than ready aim fire. Think strategically, think smart,

978
00:53:08.320 --> 00:53:11.960
<v Speaker 2>always put your brand first. If you don't, who will

979
00:53:12.320 --> 00:53:14.000
<v Speaker 2>With that? I say good night,