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<v Speaker 1>Welcome to a soccer down here one v one and

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<v Speaker 1>for this one, we head to Chattanooga, Tennessee, and we

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<v Speaker 1>catch up with the newly appointed first full time technical

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<v Speaker 1>director in club history for Chattanooga FC, doctor Sebastian Giraldo. Doc.

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<v Speaker 1>Thanks for coming by for a one v one.

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<v Speaker 2>Yeah, I'm really excited. Thank you for having me.

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<v Speaker 1>Why why pull the trigger and sit there and say, yeah,

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<v Speaker 1>this is something that I wanted to do. Why now?

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<v Speaker 1>And I guess just why in general?

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<v Speaker 2>Yeah, I think it's deeply connected to my own personal

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<v Speaker 2>why and my professional why, which is I would say

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<v Speaker 2>probably ten years ago, made the decision that it doesn't

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<v Speaker 2>matter what context of soccer that I'm working in. I

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<v Speaker 2>view my role as one that I want to impact

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<v Speaker 2>and change the community that I'm in. I think the

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<v Speaker 2>why of this role is it allows me to play

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<v Speaker 2>to my strengths, my experiences, my education, and connect pieces

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<v Speaker 2>in a way that will probably progress soccer forward, not

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<v Speaker 2>only in Chattanooga, which is part of our objective, but

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<v Speaker 2>Tennessee and then really john to make an impact in

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<v Speaker 2>player coach development nationally in the United States. When we

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<v Speaker 2>get deep into my kind of methodology of why I

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<v Speaker 2>view things. In this role, it allows me to obviously

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<v Speaker 2>be at the head of a system and connect all

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<v Speaker 2>those pieces together. And that is the goal, and that

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<v Speaker 2>is really my personal and professional in Arbana to work

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<v Speaker 2>in a place where the system is very interconnected throughout.

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<v Speaker 1>Because if the messaging is even the slightest bid off

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<v Speaker 1>in any aspect, men's, women's, whatever subsets you want to

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<v Speaker 1>deal with, it might be close, but it's not one

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<v Speaker 1>hundred percent. How different is that one percent, that two percent,

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<v Speaker 1>that five percent in the messaging and in the deliverable

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<v Speaker 1>to make sure that everything is going the same path?

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<v Speaker 1>How different can that five percent really be?

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<v Speaker 2>Yeah, that's actually a really good question. I would say

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<v Speaker 2>there is obviously different nuances to the levels that we

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<v Speaker 2>are dealing with. So when you think about our MLS

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<v Speaker 2>next pro that is a full professional format, so that

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<v Speaker 2>has its nuances. Are women's program plays in the WPSL,

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<v Speaker 2>which has its own nuances. We also have our entry

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<v Speaker 2>into the MLS next in our academy, but part of

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<v Speaker 2>that is our general CFC Academy as well. What you

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<v Speaker 2>will see very interconnected is the philosophies behind how we

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<v Speaker 2>view people, how we view the development of humans, how

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<v Speaker 2>we want people to engage soccer overall soccer has in

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<v Speaker 2>their lives. Definitely at the youth levels, you will see

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<v Speaker 2>deep connection in how we want to play the game,

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<v Speaker 2>how we want to teach the game, and then you

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<v Speaker 2>will see pieces of that in our women's and men's

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<v Speaker 2>program but that also will be a little bit nuance

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<v Speaker 2>on who the head coach is there, who leads those programs.

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<v Speaker 2>So really what we are looking for is that throughout

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<v Speaker 2>our programming, people can see a CFC identity, can see

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<v Speaker 2>a CFC brand not only with our badge, our colors,

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<v Speaker 2>but also what we are doing in terms of soccer

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<v Speaker 2>and the reality is that is hard work. That is

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<v Speaker 2>not something that is done overnight. That takes a lot

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<v Speaker 2>of smart people, which we are lucky to have here,

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<v Speaker 2>a lot of people that are very dedicated to their

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<v Speaker 2>craft and this is obviously a long term project for

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<v Speaker 2>us here.

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<v Speaker 1>Before you took over this role as full time DT,

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<v Speaker 1>you were CFC's Academy direct of Coaching. Yeah, what part

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<v Speaker 1>of that is the biggest lesson as the director of

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<v Speaker 1>Coaching that you can bring forward? I guess, So, what's

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<v Speaker 1>the biggest lesson you learned in your previous job that

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<v Speaker 1>you can bring forward that you think will help you

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<v Speaker 1>the most. Now with the current business card being what

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<v Speaker 1>it's going to.

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<v Speaker 2>Be, Yeah, something that I think is staple of kind

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<v Speaker 2>of how you development, how I view the game, which

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<v Speaker 2>is it is extremely contextual. We cannot take a blueprint

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<v Speaker 2>from a different area, from a different club and apply

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<v Speaker 2>it here at CFC and hope to be successful. We

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<v Speaker 2>can take pieces of that, but what we need to

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<v Speaker 2>do is understand our community here, Understand our culture, Understand

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<v Speaker 2>the players that we have in our environment, our coaches,

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<v Speaker 2>and this really stems throughout all of our programming. But

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<v Speaker 2>I think that is what's so special, which is everything

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<v Speaker 2>that we're going to do is created for CFC, for Chattanooga,

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<v Speaker 2>and while it might have components that you see very

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<v Speaker 2>similar to other soccer systems, we are creating it here

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<v Speaker 2>that has our DNA, that represents the people that we

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<v Speaker 2>have in this community. So a very clear example is

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<v Speaker 2>our players and our coaching STAFFNUE Academy. We want them

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<v Speaker 2>one hundred percent to represent the community. We want them

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<v Speaker 2>to be representative both in the way they act, but

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<v Speaker 2>also in terms of ethnicity, in terms of history. Want

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<v Speaker 2>us to be representative and you'll see that throughout.

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<v Speaker 1>When it comes to the community in and of itself.

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<v Speaker 1>How long did it take you to understand what that

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<v Speaker 1>framework is, what the breakdown is. Okay, I know that

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<v Speaker 1>they all of these different check marks that you've got

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<v Speaker 1>to sit there and look at on that list. How

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<v Speaker 1>long did it take you to understand all those different

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<v Speaker 1>check marks, all those different columns that you had to

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<v Speaker 1>consider when it came to the DNA.

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<v Speaker 2>Yeah, So I'll be very vulnerable in saying that I

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<v Speaker 2>have only been here in Chattanooga physically for three months.

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<v Speaker 2>My parents moved into the area about four years ago,

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<v Speaker 2>which gave me contact with the state and the community.

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<v Speaker 2>But the reality is that there's been people here in

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<v Speaker 2>our system that are from here, grew up here, played

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<v Speaker 2>professionally here now on our coaching staff. So this is

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<v Speaker 2>a very collaborative effort and what I would call probably

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<v Speaker 2>residential experts that I have leaned on heavily to really

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<v Speaker 2>understand the culture and the community that we're in. To

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<v Speaker 2>answer your question, where I am I am still learning.

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<v Speaker 2>I am still every day learning what Chattanooga looks like,

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<v Speaker 2>what CFC the history, and we obviously have a very

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<v Speaker 2>deep history with the community, but the technical framework, the

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<v Speaker 2>game model itself, is a living document. It is constantly

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<v Speaker 2>being refined. So as the city changes, because it is

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<v Speaker 2>a very much growing city and community, then you will

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<v Speaker 2>probably parallel see the changes in our technical plans and

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<v Speaker 2>what we look like overall. So I am still learning,

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<v Speaker 2>but in a very short period of time, and one

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<v Speaker 2>of the reasons I decided to come here is I

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<v Speaker 2>found very unique aspects of the intersection between soccer and

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<v Speaker 2>community here that we could do something really unique.

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<v Speaker 1>How much of that knowledge comes from where you were

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<v Speaker 1>previously in Colorado? I guess in a compare contrast kind

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<v Speaker 1>of a way, where with the time that you worked

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<v Speaker 1>with Storm in the w League, the Rapids in the WPSL,

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<v Speaker 1>obviously you get that knowledge base and understand that DNA

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<v Speaker 1>and that part of the country. How much of that

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<v Speaker 1>knowledge are you bringing forward to help you understand what's

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<v Speaker 1>going on in the Southeastern United States, which is really

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<v Speaker 1>growing by leaps and bounds when it comes to the sport, Yeah, I.

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<v Speaker 2>Would say the part that is similar is the frameworks

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<v Speaker 2>that we use either to assess the environment that we're

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<v Speaker 2>in or to create our technical plans. Those frameworks stay

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<v Speaker 2>pretty much similar because my background obviously is a very

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<v Speaker 2>academic one. So really the hope is that everything that

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<v Speaker 2>we do is evidence based. So the success in other areas,

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<v Speaker 2>what you can translate is the processes and structures behind that.

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<v Speaker 2>But I think the real hard work John is done

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<v Speaker 2>in what are the nuances, how do we adapt that

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<v Speaker 2>to the community that we're in, How do we adapt

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<v Speaker 2>that to the people that we're already here at CFC,

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<v Speaker 2>the new people that we bring along. So you will

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<v Speaker 2>find parallels in what I did in different areas, but

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<v Speaker 2>the difference is this will be a whole new project.

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<v Speaker 2>This will be look and feel totally different than it

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<v Speaker 2>did in other areas. And my real approach and the

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<v Speaker 2>way I describe it in a very research is a

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<v Speaker 2>holistic ecological approach, which is we need to understand the

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<v Speaker 2>environments that we exist in as humans, and that's the community.

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<v Speaker 2>But we're also talking about the bigger picture. We're talking

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<v Speaker 2>about the culture nationally of soccer, of spore, the political

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<v Speaker 2>climate of the country. Those are all things that we

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<v Speaker 2>need to consider when we are talking about the development

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<v Speaker 2>of coaches, players, recruitment, etc.

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<v Speaker 1>How much of that when it comes to attacking methodology

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<v Speaker 1>and understanding the context has changed even in the last

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<v Speaker 1>say year or two years, because I know we can

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<v Speaker 1>sit there and give a holistic decades long example, but

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<v Speaker 1>I would think that because the sport is growing as

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<v Speaker 1>rapidly as it is on a bunch of different fronts

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<v Speaker 1>and a bunch of different levels, that it has probably

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<v Speaker 1>changed even in the last year. How different is it,

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<v Speaker 1>say the last year, two years compared to say even five.

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<v Speaker 2>Almost exponential growth, I would say. And one of the

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<v Speaker 2>reasons that you're seeing that is because the evidence in

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<v Speaker 2>the science foundation of what we are doing in everyday

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<v Speaker 2>soccer environments, and that's what we will do in the academy.

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<v Speaker 2>I know Chris very well as the first team coach

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<v Speaker 2>for the MLS Next Pro team that he is very

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<v Speaker 2>inlign with that. But we have more resources now, we

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<v Speaker 2>have better technology, so the way we assess and study

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<v Speaker 2>players has improve the way that we play. We can

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<v Speaker 2>have very objective evidence that tells us how are we

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<v Speaker 2>scoring goals, how are we most likely to score goals?

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<v Speaker 2>So I think that is actually really really exciting because

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<v Speaker 2>just as we see in the other kind of areas

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<v Speaker 2>of our society, technology is exponentially growing and the same

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<v Speaker 2>thing is happening in soccer. Those resources are helping us

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<v Speaker 2>better understand how humans learn, how humans develop, how humans perform.

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<v Speaker 2>And then our job is to create the processes and

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<v Speaker 2>systems that teach soccer teach a specific game model. So

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<v Speaker 2>I would say every single day I engage material resources

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<v Speaker 2>articles that kind of blow my mind in the areas

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<v Speaker 2>that we're actually entering in terms of score development, athlete development.

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<v Speaker 1>What was the last article you read that blew your mind?

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<v Speaker 2>It wasn't an article, but actually this morning we had

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<v Speaker 2>a guest here at CFC which basically gave us a

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<v Speaker 2>presentation on the evidence behind and how goals are being

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<v Speaker 2>scored at the highest levels of the game and the

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<v Speaker 2>amount of detail. And I'll give you a very specific example.

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<v Speaker 2>I receive the ball on the top of the A team.

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<v Speaker 2>Depending on how many players defenders are actually in front

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<v Speaker 2>of me, what are the percentages that I'm actually going

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<v Speaker 2>to score from that area of the field, whether that's

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<v Speaker 2>one defender, two defenders. That changed dramatically in terms of

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<v Speaker 2>what the percentage is to score, and what we're doing

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<v Speaker 2>in the academy and what you will see throughout our

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<v Speaker 2>system hopefully as we move forward, is that the way

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<v Speaker 2>that we teach players and our coaches is based on

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<v Speaker 2>that evidence. So if we know we're not scoring goals

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<v Speaker 2>from a specific area of the field, what does that

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<v Speaker 2>mean on the field that we're probably telling the players

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<v Speaker 2>this is a low percentage opportunity for us. There is

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<v Speaker 2>a higher percentage opportunity in other areas. So likely the

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<v Speaker 2>action is passed into that area and our ability to

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<v Speaker 2>score goals goes way up. But the detail that we're

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<v Speaker 2>getting in that information, it just keeps going up and

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<v Speaker 2>up and up. And you've got to be careful obviously,

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<v Speaker 2>because you can be overloaded with data and you've almost

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<v Speaker 2>become paralyzed in what you can do. So we need

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<v Speaker 2>to be careful that we're receiving data then we can

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<v Speaker 2>actually apply in our teaching and learning environments.

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<v Speaker 1>So how do you avoid paralysis with analysis with age

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<v Speaker 1>groups and things like that, Because is it a case

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<v Speaker 1>where younger individuals are more embracing of statistical analysis and

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<v Speaker 1>that three dimensional approach, where other older players might be

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<v Speaker 1>looking at things a different way, or how does this

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<v Speaker 1>break down these days from your view?

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<v Speaker 2>Yeah, I think what you're seeing too, Like I'm a

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<v Speaker 2>little bit blown away I don't know if you have kids,

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<v Speaker 2>but if you watch younger children engage in the iPad

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<v Speaker 2>or an iPhone relative to how I, which I think

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<v Speaker 2>I'm extremely competent in using those resources, it is mind

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<v Speaker 2>blowing how quick they are in using that technology. I

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<v Speaker 2>think what you're seeing in the younger generation, it's just

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<v Speaker 2>been inherent in their development and their growth, so they

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<v Speaker 2>accept that that is part of what we need to

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<v Speaker 2>do in these environments. So what I think you're seeing

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<v Speaker 2>is people that are more open minded to it and

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<v Speaker 2>understand that we really need to engage that objective evidence

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<v Speaker 2>that we get through technology to better teach, to be

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<v Speaker 2>more impactful on the field. So I think what you're

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<v Speaker 2>seeing is less resistance. The barriers are going down, which

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<v Speaker 2>is then makes it facilitates, it makes it easier for

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<v Speaker 2>us to actually use those resources in our environments.

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<v Speaker 1>Doctor Sebastian Geralda, the first full time technical director in

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<v Speaker 1>club history for chet New GEFC, hanging out with us

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<v Speaker 1>here for a one v one. When it comes to

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<v Speaker 1>looking at technology and understanding it, I know that there

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<v Speaker 1>are folks like me that sit there and have a

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<v Speaker 1>thumb that's entirely too large, being left handed on a

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<v Speaker 1>right handed phone. I have problems and trying to adjust

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<v Speaker 1>these kinds of things For someone who is out there

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<v Speaker 1>that you are looking for to be a part of CFC,

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<v Speaker 1>who isn't as a debt or hasn't been exposed to analytics,

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<v Speaker 1>statistical analysis, all of the three dimensional approach and all

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<v Speaker 1>the tools that's there. How do you bring them along

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<v Speaker 1>knowing that the raw talent is there, how do you

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<v Speaker 1>bring them along in the process to where they understand

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<v Speaker 1>what you're trying to get them to say through their

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<v Speaker 1>own expression on the field, with all of this analytics

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<v Speaker 1>that you have going on around.

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<v Speaker 2>Yeah, are you talking more from a player perspective or

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<v Speaker 2>a coach development perspective? Yes, okay, I'll engage the coach

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<v Speaker 2>development one, which is essentially part of how we recruit

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<v Speaker 2>our coaches here. It doesn't matter what your background has

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<v Speaker 2>necessarily been. The people that we are trying to look

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<v Speaker 2>for are value driven, whether that's coach or player. That

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<v Speaker 2>they match our values, they match the culture that we

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<v Speaker 2>want to have here. And then very very important is

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<v Speaker 2>that they have a growth mindset. They want to enter

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<v Speaker 2>a setting where they know are our focus is to

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<v Speaker 2>facilitate their individual development. Again, I'm talking about coach or

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<v Speaker 2>individual player. And if you get those type of people

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<v Speaker 2>in an environment like ours, basically what you do to

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<v Speaker 2>them is you ignite them. They become passionate about being

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<v Speaker 2>in this type of environment. So I would say, whether

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<v Speaker 2>you're a player, whether you're a coach, and you want

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<v Speaker 2>to be in an environment where you're getting evidence to

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<v Speaker 2>help in your development, sometimes those conversations can be more

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<v Speaker 2>uncomfortable than other times. But what we know is that

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<v Speaker 2>those uncomfortable settings oftentimes lead to rapid development. So if

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<v Speaker 2>you are one of those people that wants to improve,

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<v Speaker 2>you want to be in a tough setting where you're

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<v Speaker 2>getting feedback. CFC is probably a good place for you

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<v Speaker 2>as a player or a coach.

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<v Speaker 1>How large if you were to put together your CFC

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<v Speaker 1>booklet say this is the Way of CFC for lack

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<v Speaker 1>of a better title, with your methodology and your ideas

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<v Speaker 1>that you're bringing to the table, how large a book

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<v Speaker 1>is this and is it a book that continues to

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<v Speaker 1>add chapters or does it just add paragraphs? Or how

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<v Speaker 1>do you view your book of the Way of CFC

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<v Speaker 1>as it continues to grow or is it a set

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<v Speaker 1>book that has a beginning and an end that you

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<v Speaker 1>know the butler did it at the end of it.

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<v Speaker 2>Yeah, I would say it's never beginning to end, and

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<v Speaker 2>that document is always changing the reality though, and no

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<v Speaker 2>one's ever asked me that question, So I find it

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<v Speaker 2>to be an interesting one the frameworks that I have

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<v Speaker 2>built in different settings or I've been different clubs. It

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<v Speaker 2>ends up being that that document is probably a two

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<v Speaker 2>hundred or three hundred page document. However, not everyone needs

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<v Speaker 2>to engage every single chapter, every single aspect of that document,

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<v Speaker 2>so it is very much age and stage appropriate, so

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<v Speaker 2>we don't necessarily have to engage our first team men's

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<v Speaker 2>players with every part of what we're doing in the

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<v Speaker 2>academy overall, but it does lay out for age stage

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<v Speaker 2>level what it should look like. It also talks about

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<v Speaker 2>what we think our DNA is here at CFC, the

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<v Speaker 2>way we want to teach our coaches, the way we

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<v Speaker 2>want our coaches to teach on the field. It also

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<v Speaker 2>contains how we view humans, how we view learning. So

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<v Speaker 2>we make pretty much statements on this is going to

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<v Speaker 2>be our way and this is going to be our

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<v Speaker 2>soccer way, but that is obviously always changing because we

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<v Speaker 2>keep on getting new research. We keep on getting new information.

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<v Speaker 2>But the hardest part of all of this is always implementation.

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<v Speaker 2>So implementation becomes key and how you do that implementation

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<v Speaker 2>it has to be a drift process until people get

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<v Speaker 2>really used to that environment. But having done this at

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<v Speaker 2>multiple places and being vulnerable again having failed and probably

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<v Speaker 2>achieving our objectives teaches you a lot about implementation. So

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<v Speaker 2>implementation we have to go for simplicity and impact what

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<v Speaker 2>is actually impactful in our environment, and then we keep

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<v Speaker 2>adapting as we go.

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<v Speaker 1>Always do you plan on cloning yourself? Considering that you

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<v Speaker 1>have the men's and women's first teams and the academy

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<v Speaker 1>as a part of the dossier here, do you plan

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<v Speaker 1>on cloning?

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<v Speaker 2>I don't, But what I can guarantee you is that

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<v Speaker 2>I know in several of our positions, and especially with

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<v Speaker 2>Chris right now in his first team role, we have

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<v Speaker 2>people that are extremely competent and talented in different areas.

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<v Speaker 2>We are soon to announce our women's head coach that

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<v Speaker 2>will fall in line. So I always believe that I

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<v Speaker 2>am always a small part of the puzzle, John, and

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<v Speaker 2>it really is about surrounding ourselves with top people that

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<v Speaker 2>have diversified set of skills, that really make our team better.

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<v Speaker 2>So I don't think at all it's about having people

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<v Speaker 2>that are similar to me. Actually it's about people that

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<v Speaker 2>probably are different and bring different perspectives and challenge what

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<v Speaker 2>we're doing, and that's the way we progress. But being

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<v Speaker 2>here for the time that I've been here, I've been really,

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<v Speaker 2>really pleasantly surprised at the overall level, and I can

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<v Speaker 2>see that every day we are making fast improvements. So

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<v Speaker 2>we have a lot of top people, and we keep

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<v Speaker 2>recruiting top people here, and I think that will just

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<v Speaker 2>make us better and better every day.

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<v Speaker 1>So then, since you answered my question about the next

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<v Speaker 1>thing on the two to do list getting crossed off

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<v Speaker 1>and announcing the women's coach, let me ask you this.

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<v Speaker 1>Everyone has a to do list, and I know that

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<v Speaker 1>you've got a to do list, and you know it

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<v Speaker 1>could be it could be in a Google doc that

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<v Speaker 1>you can sit there and grab. You know, you might

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<v Speaker 1>have in the old days you had your Palm pilot.

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<v Speaker 1>You sit there, you pull the stylist out, you write

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<v Speaker 1>something down, you jam the stylist back in, you file

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<v Speaker 1>the document away, you grab it. Oh that's what I meant.

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<v Speaker 1>You've got loosely binders calendars, sticky notes on top of

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<v Speaker 1>the fridge that you write at three o'clock in the morning,

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<v Speaker 1>and then you wake up in the morning the next

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<v Speaker 1>morning you go, what was I writing at three o'clock

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<v Speaker 1>in the morning or the six x eight big whiteboard

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<v Speaker 1>that has a bunch of lines going all over the place,

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<v Speaker 1>and it's like, okay, path to hear, path to hear,

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<v Speaker 1>path to hear. Where is that to do list for

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<v Speaker 1>you with this particular gig And what do you think

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<v Speaker 1>the next next thing that you can cross off that

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<v Speaker 1>to do list is as you get ready for next season,

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<v Speaker 1>because it's going to be here before we know it

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<v Speaker 1>on a bunch of different fronts for you at CFC.

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<v Speaker 2>Yeah, So I will answer that first from kind of

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<v Speaker 2>like a global leadership perspective, which is I am still

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<v Speaker 2>in the process of deeply learning the people that we

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<v Speaker 2>have here at CFC, and for me, that's very important

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<v Speaker 2>to engage people and understand what we call sometimes super strengths.

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<v Speaker 2>What do they bring to the table, where do they

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<v Speaker 2>improve the team. I'm still in the process of doing

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<v Speaker 2>that and that probably is priority for me. But as

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<v Speaker 2>you said, we also have the reality that we're in

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<v Speaker 2>very competitive environments. Priorities right now are obviously for our

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<v Speaker 2>first team men's recruitment of new players. Part of that

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<v Speaker 2>is we also have available positions coaching positions on the

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<v Speaker 2>first team. On the women's team. Again, we will have

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<v Speaker 2>an announcement on the coach soon, but the recruitment in

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<v Speaker 2>that regard has already started. And what hopefully is the

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<v Speaker 2>next main big thing that we cross off in terms

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<v Speaker 2>of our technical plan technical framework is that for the

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<v Speaker 2>first time in CFC history, we will have curriculum and

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<v Speaker 2>learning plans that connects us all the way from U

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<v Speaker 2>seven all the way up the pathway to our first teams.

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<v Speaker 2>And that is obviously a lot of work done every

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<v Speaker 2>day by a lot of good people. But when I

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<v Speaker 2>get to that point and we achieve that as a staff,

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<v Speaker 2>I will for sure have some kind of very tropical

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<v Speaker 2>moheto to celebrate.

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<v Speaker 1>And I will remember that now because we've now got

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<v Speaker 1>to figure out where you can get said tropical Mohito

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<v Speaker 1>when it's desired up there in the chech area. We'll

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<v Speaker 1>certainly be keeping an eye out. Doc. I can't thank

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<v Speaker 1>you enough for dropping by, especially now with all the

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<v Speaker 1>new titles in the business card and everything and all

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<v Speaker 1>the work that you have in front of you. Thanks

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<v Speaker 1>for dropping by for a one v one and being

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<v Speaker 1>an open book about things as you go forward there

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<v Speaker 1>at CFC, looking forward to seeing who our things continue

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<v Speaker 1>to go, looking forward to seeing how big the book gets.

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<v Speaker 1>And we'll be a knocking on your door soon. Thanks

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<v Speaker 1>for dropping by.

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<v Speaker 2>Yeah, thank you so much, and I guarantee very soon

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<v Speaker 2>there will be a CFC scar as part of that

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<v Speaker 2>collection in the background. So thank you John.

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<v Speaker 1>All right, thank you very much. We will see you soon.

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<v Speaker 1>That's it for another socer down here. One