Speaker 1: Helping leaders motivate their people to a higher level of
Speaker 1: performance through strong human relations, team building, and golajiving. This
Speaker 1: is the seven Minute Leadership Podcast with your host Paul
Speaker 1: Fello Aledo.
Speaker 2: Hello everyone, and welcome to the seven Minute Leadership Podcast.
Speaker 2: It's episode seven oh two. Let me ask you something.
Speaker 2: When was the last time that you actually paid attention
Speaker 2: to something? Not talking about scrolling past it, not skimming it,
Speaker 2: not half listened while doing something else. I mean stopped,
Speaker 2: leaned in and gave it your full attention. That is
Speaker 2: the battlefield you were operating in as a leader. Today.
Speaker 2: You are not competing for customers. You are competing for attention,
Speaker 2: and most leaders are losing that without even realizing it.
Speaker 2: They think their product is good, their service is solid,
Speaker 2: their reputation is fine. None of that matters if nobody
Speaker 2: is paying attention. Let me give you a hard, real example.
Speaker 2: Two companies offer the same service, same pricing, same quality,
Speaker 2: same turnaround time. One company gets ignored. The other one
Speaker 2: has customers talking about them, sharing them, remembering them. What's
Speaker 2: the difference? Attention? Not better, not smarter, not more experienced.
Speaker 2: They simply made people stop and notice. So how do
Speaker 2: you do that? Because this is not about marketing tricks.
Speaker 2: This is not about flashy gimmicks. This is about leadership.
Speaker 2: The first thing you need to understand is this. People
Speaker 2: do not pay attention to what is available. They pay
Speaker 2: attention to what feels different. If your leadership, your communication,
Speaker 2: your customer experience looks like everyone else, you are already invisible,
Speaker 2: and invisible leaders do not win. So let me break
Speaker 2: this down for you. Most organizations operate on autopilot. Same emails,
Speaker 2: same responses, same processes, same tone. You call them, they
Speaker 2: sound like everyone else you email them. It reads like
Speaker 2: a template. You walk into their building, it feels like
Speaker 2: every other place you have ever been. That is not leadership.
Speaker 2: That is just background noise, and nobody pays attention to
Speaker 2: background noise. So here's your first move. Interrupt the pattern.
Speaker 2: Not in a chaotic way, but in a deliberate way.
Speaker 2: If everyone sends a standard email, send a short video message.
Speaker 2: If everyone hides behind policy, pick up the phone and
Speaker 2: talk like a human. If everyone follows the same rigid script,
Speaker 2: step outside of it and create a real experience, people
Speaker 2: remember what feels different, and attention follows memory. Here's the
Speaker 2: second piece. Clarity beats complexity every time. Leaders think they
Speaker 2: need to sound smart to get attention. The more complicated
Speaker 2: you sound, the faster people tune out. Customers do not
Speaker 2: want to decode your message, they want to understand it immediately.
Speaker 2: If someone cannot explain what you do, why it matters,
Speaker 2: and how it helps them in under ten seconds, you
Speaker 2: have already lost them. Attention is short and you need
Speaker 2: to earn it fast. So simplify everything, your message, your offer,
Speaker 2: your communication. Clarity is not a nice thing to have,
Speaker 2: it is your entry ticket to attention. Now here's the
Speaker 2: third piece, and this is where most leaders struggle consistently.
Speaker 2: See anyone can get attention once, very few can hold it.
Speaker 2: And you've seen this before. A company makes a big splash,
Speaker 2: then disappears. A leader comes in strong, then fades into
Speaker 2: the background. And that's not leadership. That is a moment.
Speaker 2: If you want people to pay attention to you, you
Speaker 2: have to show up the same way over and over again. Reliable, clear, engaged,
Speaker 2: not perfect, but consistent. Consistency builds trust, Trust keeps attention
Speaker 2: and attention turns into loyalty. Now, let me give you
Speaker 2: something tactical you can use immediately tomorrow. I want you
Speaker 2: to run this test. Pick one customer interaction, just one,
Speaker 2: and ask yourself three questions. Would this grab my attention
Speaker 2: if I were on the other side, would I remember
Speaker 2: this tomorrow? Would I talk about this to someone else?
Speaker 2: If the answer is no to any of those, you
Speaker 2: have some work to do. Because average experiences do not
Speaker 2: gain attention, they get forgotten, and forgotten businesses struggle, forgotten,
Speaker 2: leaders get replaced. And I'll take this one step further.
Speaker 2: Attention is not about being louder. It's about being more intentional.
Speaker 2: You do not need to outspend your competition. You need
Speaker 2: to outthink them, you need to outcare them, you need
Speaker 2: to out execute them in the moments that actually matter.
Speaker 2: That is where leaders win, not in strategy meetings, not
Speaker 2: in the long presentations, but in the small, consistent human
Speaker 2: moments that customers actually experience. That is where attention lives.
Speaker 2: And here's the part most leaders don't want to hear.
Speaker 2: If your customers are not paying attention to you, it's
Speaker 2: not their fault, it's yours because something about your leadership,
Speaker 2: your systems, your experience is not strong enough to break
Speaker 2: through the noise. That's not an insult, that's an opportunity
Speaker 2: because attention is not random, it is earned. Every conversation,
Speaker 2: every email, every decision, every interaction, you are either gaining
Speaker 2: attention or you're losing it. There is no neutral. So
Speaker 2: here's your challenge. Stop trying to be better, start trying
Speaker 2: to be noticed for the right reasons. Be clear, be different,
Speaker 2: be consistent, and most importantly, be intentional with every touch
Speaker 2: point your customer has with you. Because when you do that,
Speaker 2: something powerful happens. People stop scrolling, they stop ignoring, they
Speaker 2: start paying attention, and when you have their attention, you
Speaker 2: have the opportunity to lead. So as you move forward today,
Speaker 2: remember this attention is not given. It is earned, and
Speaker 2: it is earned in the moments most leaders overlook. Make
Speaker 2: those moments count, Make people stop, make them notice, make
Speaker 2: them remember, because when your customers pay attention, your leadership
Speaker 2: starts to matter at a whole different level. This has
Speaker 2: been the seven minute Leadership Podcast, and I thank you
Speaker 2: for listening.
Speaker 1: For more Paul Fell of Alito Podcasts, visit paulfellowalito dot com.