Speaker 1: This is Medical Millionaire, the podcast helping your metspot increase
Speaker 1: in status, visibility and profitability. Join your host as he
Speaker 1: dispels mis shares trends, and gives you actionable steps today
Speaker 1: that will take your medical practice to the next level.
Speaker 1: Here's your host, expert marketer and founder of Growth ninety nine,
Speaker 1: Cameron Hemphill.
Speaker 2: Hey, what's up everybody. Cameron Hempill here your host for
Speaker 2: Medical Millionaire.
Speaker 3: Hey.
Speaker 2: First off, guys, thank you so much for taking the
Speaker 2: time to tune to the podcast. Our goal is to
Speaker 2: give it credible value and insight for practice owners. So
Speaker 2: if you're thinking about getting into the met'spas space where
Speaker 2: you are looking to take your aesthetics practice to the
Speaker 2: next level, all of these episodes that we create, they're
Speaker 2: one hundred percent designed for you and to help you
Speaker 2: take your practice to the next level. So, guys, today
Speaker 2: I have an extraordinary guest on She's at a new
Speaker 2: pork beach. She has an absolute incredible business. It's the
Speaker 2: Beauty Boost med Spa, Anisia Madaur. She's we've known each
Speaker 2: other for a long time. We've got to hang out
Speaker 2: a few times at conferences. In this woman, she's a
Speaker 2: Powerhouse guys. She was the youngest ever recorded to achieve
Speaker 2: her DNP, which is amazing. Anissa, thank you so much
Speaker 2: for coming to the show.
Speaker 4: Thank you so much. Cameron.
Speaker 5: I am so pumped to this with you because my
Speaker 5: dream was always to be a guest on a podcast,
Speaker 5: and you literally meet my dreams come true.
Speaker 4: So thanks for having me.
Speaker 3: Is this she first one?
Speaker 4: Yeah?
Speaker 3: Right, I love it. I love it.
Speaker 2: Well, it took so much time to coordinate. I think
Speaker 2: we tried to make this happen for like the last
Speaker 2: two months.
Speaker 5: I know, I know, I have like a strong belief
Speaker 5: that I have to take an international trip every three
Speaker 5: to six months.
Speaker 4: So sorry, Croatia got on the way.
Speaker 5: But it's that business owner break where you just need
Speaker 5: to detach for a minute.
Speaker 3: Yeah, that makes a lot of sense. I agree.
Speaker 2: I think like sometimes we can get caught up in
Speaker 2: this entrepreneurial world where we just.
Speaker 3: Have to go, go, go, go go, and if.
Speaker 2: We don't take the time to just reset, recalibrate, you know,
Speaker 2: then really like like burnout's real. Right, Like you're a
Speaker 2: practice owner, an entrepreneur, Trying to run a practice successfully
Speaker 2: is very challenging, and so you have to have that
Speaker 2: time off in order to continue to.
Speaker 5: Accelerate absolutely, And you know what I feel every time
Speaker 5: I come back from these trips, whether it's a weekend,
Speaker 5: a week or two weeks as I feel inspired. You know,
Speaker 5: it's just kind of coming out of that. I call
Speaker 5: it a creativity cramp where I feel like I'm so
Speaker 5: into like this marketing and trying to find out, like
Speaker 5: how we can really combine our aesthetic procedures where it's
Speaker 5: super attractive to patients, because for at the end of
Speaker 5: the day, bootox and fillers can be a little bit indane.
Speaker 5: And that's what my practice was built on. That I
Speaker 5: get into this cramp and that when I detachment and
Speaker 5: I just remove myself from my surroundings, I get I
Speaker 5: just get inspired. And I find that a lot on
Speaker 5: the flight flight back, when I'm just really taking that
Speaker 5: time to not be on my phone, it's these ideas
Speaker 5: come flowing.
Speaker 4: So it's I think it's necessary.
Speaker 2: It's funny you say that that definitely happens to me
Speaker 2: as well. And also when I talk to other practice
Speaker 2: owners and entrepreneurs, I see a similar pattern right right,
Speaker 2: It's like, Hey, take the time to unplug. And what's
Speaker 2: interesting is then I think our brain has the capacity
Speaker 2: to explore areas of opportunity that we couldn't see happened,
Speaker 2: because like we're just in the business all day and
Speaker 2: trying to either like solve problems, put out fires, like
Speaker 2: like get the checklist done right.
Speaker 3: So that's that's huge.
Speaker 2: Yeah, So tell the audience you have an incredible background,
Speaker 2: and I want the audience to get to know more
Speaker 2: about you.
Speaker 3: What got you into the aesthetic space.
Speaker 2: I know you have a very strong clinical background, but
Speaker 2: can you walk us through that journey up until the
Speaker 2: point where we're like, you know what, I'm going to
Speaker 2: become a practice owner and how that shift took place.
Speaker 4: Yeah, definitely.
Speaker 5: So when I was an undergrad, you know, asthetics wasn't
Speaker 5: very big at the time I started Ungrad in two
Speaker 5: thousand and eight, and it seemed like people were doing
Speaker 5: botox kind of flirting with filler, but it wasn't a thing,
Speaker 5: so I really didn't know about it. I just knew
Speaker 5: that in undergrad I loved makeup, and I my passion
Speaker 5: was really to do makeup and be a mac makeup artist,
Speaker 5: like that was my aspiration in life.
Speaker 4: And my dad being.
Speaker 5: From India and education being such a priority in our culture.
Speaker 5: He said, you know, you can't go to beauty school
Speaker 5: just yet. You have to get your bachelor's That was
Speaker 5: like the minimum requirement. So at the time, like, okay,
Speaker 5: how can I combine beauty with something that I do, like,
Speaker 5: which is science. And I realized, I'm like, oh my gosh,
Speaker 5: there is something called cosmetic dermatology. That's what asthetics was
Speaker 5: back then, you know. So I decided that I would
Speaker 5: do an internship with a cosmetic dermatologist in San Juan Capistrano, California,
Speaker 5: doctor Jeffrey Kleine. He pioneered two mess in Life section,
Speaker 5: which is really cool because you do LiPo under just
Speaker 5: you know, light a king.
Speaker 4: You don't need to be put under.
Speaker 5: So I'm like, wow, he really is in the forefront
Speaker 5: of cosmetics that can be done in you know, in
Speaker 5: the clinic. But the reality was that he never wanted
Speaker 5: me by him because I was just like an intern.
Speaker 5: He always put me with his nurse practitioner, and I'm like, gosh,
Speaker 5: I don't want to be with a nurse.
Speaker 4: What is a nurse?
Speaker 5: No, you know, just kind of that mentality that a
Speaker 5: doctor is always superior, right. But I was really happy
Speaker 5: to see that every time I shadowed this nurse practitioner,
Speaker 5: she did everything the doctor did. She diagnosed, she prescribed,
Speaker 5: she treated medical germ. She did ascetics right or a
Speaker 5: cosmetic derm which is motox and filler. And she was
Speaker 5: so beautiful and patients preferred her. She just had that connection.
Speaker 5: It just she was everything that I wanted to be.
Speaker 5: So that's when I'm like, you know what, I have
Speaker 5: to become a nurse practitioner and practice as a side
Speaker 5: of medicine.
Speaker 4: This is so cool and fun.
Speaker 5: So I went on to you know, at UCI, I
Speaker 5: was one of their first graduates from their ram, the
Speaker 5: nursing school, and I just had that idea the whole
Speaker 5: time in mind that I wanted to become a nurse practitioner.
Speaker 5: So I went straight from high school to undergrad to
Speaker 5: my doctorate because as a VSND a DMP at USD
Speaker 5: and it's an accelerated program. So that's why I was
Speaker 5: the youngest to graduate in twenty fifteen, because I just
Speaker 5: went straight through from high school and my first job
Speaker 5: out of grad school was becoming a ascetic, you know,
Speaker 5: nurse practitioner in the medical spa space. But just a
Speaker 5: little background. The whole time I was in grad school,
Speaker 5: I was an ice you nurse, so while doing night
Speaker 5: shift full time, you know, oh my gosh, these are
Speaker 5: the days UCSD it was the cardiovascular center, and then
Speaker 5: Sharp's doing the medical ICU, and then at some point
Speaker 5: UCI I was doing a little bit of travel. It
Speaker 5: is just I think that critical care background made me
Speaker 5: appreciate asthetics so much, right, because you're in the hospital
Speaker 5: on your feet for twelve thirteen hours.
Speaker 4: You're dealing with really, really sick patients.
Speaker 5: No matter how hard you put your whole heart and
Speaker 5: energy and love into these patients. At the end of
Speaker 5: the day, whether they survive, right, the doctors will get
Speaker 5: the praise, or whether they don't survive, then the nurses
Speaker 5: take the heat. It's just and then you feel that grieving, right,
Speaker 5: So you just don't feel that you're really winning with
Speaker 5: your patients.
Speaker 4: And I wanted more.
Speaker 5: I wanted something that was transformative, that I can participate
Speaker 5: in and that you can physically appreciate.
Speaker 4: So that's why I loved.
Speaker 5: Makeup, because you can have that transformation. And that's why
Speaker 5: I love aesthetics is you can also have that transformation,
Speaker 5: but you're not in this weird in between in the hospital.
Speaker 5: So when I went into that SPA did asthetics, loved it.
Speaker 5: My heart was beating.
Speaker 4: I loved it.
Speaker 5: But the only thing I felt that was lacking when
Speaker 5: I did aesthetics in twenty fifteen was that there wasn't
Speaker 5: a profound education right. There was no track, and I
Speaker 5: understand that still can be a challenge today, which I'm
Speaker 5: really praying and hoping that it will change. I wanted
Speaker 5: to go back to it grounded me and that was
Speaker 5: education right and get my doctor just for fun.
Speaker 4: I could have stopped at my master's, I could have
Speaker 4: stopped at my bachelor's like my father wanted. But I
Speaker 4: went all the way through.
Speaker 5: So that's when I went back to a more teaching setting,
Speaker 5: right academic setting of UCI plastic surgery. I was one
Speaker 5: of their first you know, nurse practitioners in the plastic
Speaker 5: surgy department. I got to go in the o R,
Speaker 5: I got assist plastic surgeons doing faceless where I really
Speaker 5: understood facial anatomy really well.
Speaker 4: I got to, you know, do.
Speaker 5: Post stops with them for plastics, you know, plastic surgery cases.
Speaker 5: And then I got to see, you know, more of
Speaker 5: that medical side of like reconstruct reconstruction. But I still
Speaker 5: felt that my care was so limited in the OAR
Speaker 5: setting and in the clinic setting that I was just
Speaker 5: this almost like assistant or high end medical assistant in
Speaker 5: a way that I wanted again to go back to autonomy.
Speaker 5: So I went back to the METSVAH settings, and then
Speaker 5: I just realized, you know what, I really want to
Speaker 5: do something different, right, and I really want to just
Speaker 5: enhance people's beauty.
Speaker 4: Just give them like a little boost, not just.
Speaker 5: Really shove like a whole syringe of filler if they
Speaker 5: don't need it, or do X amount of units because
Speaker 5: the practice said to push these units. I just wanted
Speaker 5: a little boost to enhance people's beauty. And that's where
Speaker 5: I came up the name beauty Boost Medspa, and I
Speaker 5: decided to brand my entire business around this idea that
Speaker 5: you just need a little boost to enhance your beauty,
Speaker 5: not augment it. So that's why every procedure you're going
Speaker 5: to see a beauty boost is lip boost, and we
Speaker 5: go to correction.
Speaker 4: If you need half a syringe, that's what you'll get.
Speaker 5: If you need a full, if you need one and
Speaker 5: a half, if you need something more than just the
Speaker 5: you know, one mL syringe. We will do it, will
Speaker 5: price it per areas, which is why I really really
Speaker 5: love our business model. So it's really cool to see it.
Speaker 5: We're six years in and you know we are.
Speaker 4: A newport.
Speaker 5: Peacha can be very challenging, right because there's gosh, I
Speaker 5: want to see last time, I checked twenty five medspas
Speaker 5: in mysive code alone, so there's one in every corner.
Speaker 5: So you really have to think outside the box of
Speaker 5: making yourself different. That's why we're all pink at Beauty Boosts.
Speaker 5: That's why we are you know, we really go hard
Speaker 5: on marketing so people know we even exist in this
Speaker 5: random building, right, So it's very very important that your
Speaker 5: marketing is important and on point.
Speaker 2: Yeah, one of the things you've done an incredible job
Speaker 2: of is your brand, right, is you've built a wonderful brand.
Speaker 2: You know who your demographic is, you know who your
Speaker 2: audience is, you know who you are, and like everything
Speaker 2: coming up into even how you what you called the
Speaker 2: name beauty boost right comes from. I mean, that's that's
Speaker 2: probably deep inside your core and that's something that you know,
Speaker 2: who gets the benefit is your patient, right, which is
Speaker 2: which is really cool. So I don't know if that
Speaker 2: was intentional or not, but the fact that everybody's pink,
Speaker 2: and you know your demographic, you know your brand, and
Speaker 2: you have worked on that brand for six years, guys,
Speaker 2: that's exactly what you have to do in order to
Speaker 2: create that separation, right because in you know, Newport Beach,
Speaker 2: there's options. It's an affluent area. We're just talking offline
Speaker 2: about how it's a bubble. It's not getting you know,
Speaker 2: hammered by maybe some other markets that are having some
Speaker 2: economy challenges, right, but there's options, and so you have
Speaker 2: to take the time, guys, to know like who you are,
Speaker 2: who your demographic is, and then Taylor your marketing efforts
Speaker 2: of that, and that's something that you have done an
Speaker 2: incredible job of and I've been taking the time over
Speaker 2: the past couple of hours.
Speaker 3: Obviously we've worked together for a long.
Speaker 2: Time, but just going through your websites, going through your
Speaker 2: social media, like outside of Instagram, what you've done on TikTok,
Speaker 2: what you're doing on YouTube.
Speaker 3: You have a Patreon page, like.
Speaker 2: It's very impressive and everything you guys, I would assume
Speaker 2: you have very strategic marketing plans and agenda based on
Speaker 2: the content you put out.
Speaker 3: Can you talk a little bit about that.
Speaker 4: Yes, it wasn't always like that.
Speaker 5: So I knew in order to be found, like I
Speaker 5: said earlier on like you Know Anywhere, was to promote
Speaker 5: myself on a social media platform. Because my building was
Speaker 5: so random at the time, and it was so old
Speaker 5: and that I would never expect someone to just walk by,
Speaker 5: go into my building, walk upstairs, find my little suite,
Speaker 5: and then it'd be like, wow, you guys exist, Let
Speaker 5: me get treatments from you.
Speaker 4: So I know I needed to be really strong on
Speaker 4: social media.
Speaker 5: So when I first started, I actually rented out one
Speaker 5: little room out of a shared suite. It was like
Speaker 5: there was I want to say, there was like an
Speaker 5: IVF doctor that was sharing the other room. There was
Speaker 5: a sorry a institution in the other room, and then
Speaker 5: an IVY infusion nurse in the last room. So there's
Speaker 5: f four of us, and I was I wore all hats.
Speaker 5: I'd walk in and I'd sit at the front desk.
Speaker 5: I'd check my patients in, go to the back, put
Speaker 5: on my white coat, okay, treat the patient, come out,
Speaker 5: take off my white coat, check out the patient, and
Speaker 5: then right there and then I would post it before
Speaker 5: and after. So I was my own front desk. I
Speaker 5: didn't have a medical assistant, of my own social media manager.
Speaker 5: And then my husband eventually became my front desk. And
Speaker 5: then that's how I kind of grew. And I always
Speaker 5: say I grew by accident because I never thought it
Speaker 5: would become what it is today, which we're in a
Speaker 5: thirty three hundred square foot office with I think six
Speaker 5: I always forget because there's so many rooms, but six
Speaker 5: exam rooms, and I have three other injectors that I
Speaker 5: work alongside. And it's so cool to see my business
Speaker 5: evil based on the principle of just marketing. And I
Speaker 5: just started with Instagram and I would just post once
Speaker 5: a day.
Speaker 4: I'll do stories here and there.
Speaker 5: And then I hired a full time social media manager
Speaker 5: who entered in I think a year three, and they
Speaker 5: were doing it full time, so they were doing all
Speaker 5: my Instagram and then it was translating over to Facebook.
Speaker 5: And then we found out about TikTok three years ago
Speaker 5: and we were like and when everyone was like, no,
Speaker 5: these thirteen year olds dancing, like that's so stupid. This
Speaker 5: this platform is gonna, you know, die out and everyone
Speaker 5: thought it was so silly. We saw it as such
Speaker 5: an opportunity. We're like, nope, we're tapping into that. So
Speaker 5: we were one of the and aesthetics to kind of
Speaker 5: really be, you know, very heavy on TikTok. YouTube is
Speaker 5: something that I always like watch to make up YouTubers
Speaker 5: do their makeup, and I was fascinated by it. So
Speaker 5: I thought it'd be really cool to be someone in
Speaker 5: the asthetic space really going on YouTube and sharing like
Speaker 5: what's in my exam room like they do with like
Speaker 5: what's in my makeup room?
Speaker 4: Right? Or how can you become an aesthetic nurse.
Speaker 5: I talk about my journey because it's hard, you know,
Speaker 5: and nobody knows where to start. And I think as
Speaker 5: a byproduct, people said that I'm very inspiring because I'm
Speaker 5: so relatable. So I think when it comes down to
Speaker 5: the magic of marketing is just behave like your audience, right,
Speaker 5: Just show that you're normal, You want the same things
Speaker 5: they do.
Speaker 4: What is the best that you would do for your face?
Speaker 4: Treat them like almost like a sister.
Speaker 5: And I have a big sister and I talked to
Speaker 5: her all the time, like, oh my gosh, you have
Speaker 5: to try the slipliner or oh my gosh, you have
Speaker 5: to try, you know, micro needling combined with some other
Speaker 5: topic I just tried. And when you talk to them
Speaker 5: more from a friend or a family standpoint, that trusted
Speaker 5: there and you will carry on throughout all of your
Speaker 5: marketing platforms.
Speaker 2: Well said, it's so true because I think sometimes people
Speaker 2: they have a hard time making that translation in order
Speaker 2: to showing social which creates a connection.
Speaker 3: Right right.
Speaker 2: And so I bet when people come in and see you,
Speaker 2: like new patients that maybe have never seen you, they
Speaker 2: start following you first, right, They're going to check out
Speaker 2: your work, they're going to look at your reputation, they're
Speaker 2: going to look at your site, and then there's almost
Speaker 2: like immediately creates a connection before they physically see.
Speaker 3: You, right right.
Speaker 5: And I have girls that come in and they're nervous,
Speaker 5: They're like, oh my gosh, I feel like I know you,
Speaker 5: and this is greatly as if I'm this mini.
Speaker 4: Celebrity to them.
Speaker 5: And it's so fun to see that because that connection
Speaker 5: is already made and you don't really have to try
Speaker 5: as hard during your consoles because they've seen your work,
Speaker 5: they seem who you are, they see your morals, values
Speaker 5: of keeping up with their education. They already know all this,
Speaker 5: so they they don't need to. You don't need to,
Speaker 5: you know, try so hard to overwin there.
Speaker 3: Yeah, it's like marketing is interesting.
Speaker 2: It's like, look, it's definitely a way to get new
Speaker 2: patients for sure, but it's also a way, it's just
Speaker 2: like to your point to just make that consultation process
Speaker 2: super effective, right. I bet, like, you know, most patients
Speaker 2: that come to see you for the first time, the
Speaker 2: amount of let's just call it diligence, due diligence, if
Speaker 2: you will, like the amount of review they've done to say, hey.
Speaker 3: Is like she right for me? They have looked at
Speaker 3: a lot.
Speaker 4: Of content totally, so.
Speaker 2: They've almost qualified themselves by you putting out the free
Speaker 2: content out there.
Speaker 3: It's really cool. Yeah, I love it.
Speaker 5: I think especially when you add value right to something
Speaker 5: that they didn't know or it just makes sense to them.
Speaker 5: They immediately like, oh, she's someone that really knows her
Speaker 5: stuff because she taught me in a way where I
Speaker 5: understand it, and now I want to go to her
Speaker 5: to further learn about what I want to you know, enhance.
Speaker 3: So yeah, I like that.
Speaker 2: And you know what You made a point earlier about
Speaker 2: you know, you were every hat and you were in
Speaker 2: a smaller office, and you never.
Speaker 3: Thought it would get to this point.
Speaker 2: What's it's a journey, you know, right, And I mean,
Speaker 2: like I think that there's you know, there's people that
Speaker 2: want to get into the medical aesthetics arena or maybe
Speaker 2: that they've been in and they haven't.
Speaker 3: Really quite got to where they want to go.
Speaker 2: And they they have the tendency and I see it
Speaker 2: all the time, so I want to bring it up,
Speaker 2: but the tendency to maybe go pull up your your
Speaker 2: social media and say, oh my gosh, like I want
Speaker 2: to be there, and they think that they can maybe
Speaker 2: get there overnight.
Speaker 3: Right, You've been working on this for six years.
Speaker 4: Oh my gosh.
Speaker 5: Yes, I was so weird in the beginning on camera.
Speaker 5: I cannot tell you. I would say things that were
Speaker 5: not even like true or real. It's just almost like
Speaker 5: improv You're like, well, well, you know, just like you
Speaker 5: want to be entertaining, and you say anything that comes
Speaker 5: to mind.
Speaker 4: It's like word vomit or it was awkward. It was.
Speaker 5: It's definitely a skill psych asthetics. You will refine if
Speaker 5: you're consistent with it.
Speaker 4: Right. And I was practicing this every day, whether I was.
Speaker 5: Doing videos on the flying between patients, or I was
Speaker 5: doing stories of follow me around, or I was doing
Speaker 5: lives Like it's weird on lives because it's just when
Speaker 5: you're quiet, people don't want to interact or they leave,
Speaker 5: and you want to keep that engagement going. So it's
Speaker 5: a skill that I think anyone can truly do. You
Speaker 5: just have to do it, and you have to get
Speaker 5: over like, oh what if people, you know, what will
Speaker 5: they think about me? Get over it? You know, we
Speaker 5: all do well, they.
Speaker 2: Just throll the next video, right like it's just like yeah, yeah,
Speaker 2: I mean I think we get caught up in our
Speaker 2: mind of like what others stink would really like.
Speaker 3: If you can table that and.
Speaker 2: Just not even care, right right, then that's true. Well
Speaker 2: even more authenticity comes.
Speaker 5: Up right right, absolutely absolutely, And at least you're doing it,
Speaker 5: is what you know. The takeaway is a lot of
Speaker 5: people are too shy to do and they never do
Speaker 5: it and they always wonder what if, right, But at
Speaker 5: least if you're doing it, you know you're already ahead
Speaker 5: of the game. So little people feel that confidence right
Speaker 5: now to talk about it. But even if you know,
Speaker 5: just a little bit of a lout aesthetics talk about it.
Speaker 5: You know, we're all on this learning journey path together,
Speaker 5: where it might you know, introduce someone that is so
Speaker 5: new to whatever you're providing to be on that learning
Speaker 5: journey with you, and then your patients grow up with you, right,
Speaker 5: and they will follow you as a age because they
Speaker 5: see that you're learning and learning and progressing. That they'll
Speaker 5: continue to go to you because they want to grow
Speaker 5: up with your your level of knowledge as well.
Speaker 2: Yeah, it's never it's not like they just come in
Speaker 2: once and then they you know, they know everything. Like
Speaker 2: this is an evolving you know, industry. This is a
Speaker 2: specialty that I.
Speaker 3: Don't know if I've seen a specialty in an industry
Speaker 3: move as fast as this when it needs to, Like
Speaker 3: in terms of.
Speaker 2: Technique, clinical business, techling, it's crazy. So you have to
Speaker 2: continuously educate yourself, your patients and shoot, I bet, I
Speaker 2: mean you could tell me, but I'm sure the way
Speaker 2: that you are conducting the entire practice, from like consultation
Speaker 2: to patient follow up to even maybe even your technique
Speaker 2: of like when you inject, it's got to be completely different.
Speaker 5: Right, Oh my gosh, so different. I mean, I always
Speaker 5: call myself a conference for because.
Speaker 4: I'm at every conference.
Speaker 5: And I'm just like, you know, there's I learned so
Speaker 5: much from all the speakers because it's a variety of
Speaker 5: people from all over the country presenting on their techniques
Speaker 5: and you hear like little pearls or how they market
Speaker 5: or how they manage your business that you could really
Speaker 5: take home and be like, wow, that's so cool. That
Speaker 5: work for them, Let's try to implement it and see
Speaker 5: if it works for us. So I personally love conferences.
Speaker 4: And I love the rooms. What are those rooms called
Speaker 4: with the all.
Speaker 5: The vendor room, the vendor room, Oh oh yeah, yeah, the
Speaker 5: exhibit hall. I personally love the exhibit hall because there's
Speaker 5: so much emerging in terms of technologies and skincare treatments
Speaker 5: that I could never or keep up on my own,
Speaker 5: and that's a chance to see it all at once, right.
Speaker 5: I also love doing private trainings and really just having
Speaker 5: that one on one time with someone who's considered an
Speaker 5: expert not only within this country, but outside of this country.
Speaker 5: I went to Manchester, New England to learn techniques from
Speaker 5: raj Aquila, and I thought that was so cool and
Speaker 5: the next venture is to do Middle East, South America
Speaker 5: or Asia and learn just what are they doing over there?
Speaker 1: Right?
Speaker 5: I need to know, like how are they finding these
Speaker 5: incredible are doing these incredible results? Well? We feel so
Speaker 5: limited in the US because why, what's what's holding our
Speaker 5: hands tight?
Speaker 4: Is it? You know?
Speaker 5: So I think it's so important and then staying on
Speaker 5: top of studies, you know, I think for so unfortunately,
Speaker 5: we are in a society where we really count on
Speaker 5: social media platforms to educate us.
Speaker 4: And while that's really entertaining easy way because you're.
Speaker 5: Already scrolling to learn about something, it's not the best way,
Speaker 5: right because it's not evidence space.
Speaker 4: And I really love that Aesthetics.
Speaker 5: Is going towards evidence based medicine, where we're really going
Speaker 5: back to clinical studies to show that this is what
Speaker 5: allows this is what produces the best results, and it
Speaker 5: debunks all these misconceptions.
Speaker 2: I think it's so important and I see that happening,
Speaker 2: which is just like it's incredible. I mean, I know
Speaker 2: in some places you could you can go for a
Speaker 2: weekend and become an injector and eight hours of training.
Speaker 2: It's like wow, whoa wha, whoa what, Like, let's let's
Speaker 2: take a step back, you know, let's like really look
Speaker 2: at what is working from a clinical standpoint based upon
Speaker 2: facts and evidence.
Speaker 3: So I completely agree.
Speaker 2: And to your point about conferences, like I go to
Speaker 2: a ton of conferences. Maybe I'm a conference war as well,
Speaker 2: but yes, I see.
Speaker 4: You at everyone of I'm like, buddy, yeah, yeah.
Speaker 3: For sure.
Speaker 2: I mean like it's look, they're they're hard to go
Speaker 2: to because you have to leave your practice and your
Speaker 2: team and you have to have a team that maybe
Speaker 2: just keeps things going and everybody's.
Speaker 3: In a different you know, state of their their business.
Speaker 3: But right, I always get great takeaways.
Speaker 2: Yeah, you know, like we come from a business standpoint
Speaker 2: and a tech standpoint marketing standpoint. But I started going
Speaker 2: into a lot of the clinical sessions.
Speaker 4: Right good.
Speaker 2: I mean I have to know, like, okay, like before
Speaker 2: you guys would throw out these anatomy terms that I'm like,
Speaker 2: I don't even know what she's saying. It's probably like
Speaker 2: when we talk about certain terms with SEO, You're like,
Speaker 2: I don't even know what they're talking about.
Speaker 3: Oh I know.
Speaker 2: So it's like, hey, I need to educate myself on
Speaker 2: the clinical side. And then the networking is just extraordinary
Speaker 2: right right, and you can learn about all these other
Speaker 2: academies and trainings and Patreon pages and so like, It's
Speaker 2: what I love about it. An he says, everybody comes
Speaker 2: into this one area and brings some different level of
Speaker 2: expertise to the table and you can talk about it,
Speaker 2: you hang out, and like every time I leave, I
Speaker 2: just I feel energized. I'm like, Wow, this is this
Speaker 2: is amazing, it's exciting great people.
Speaker 3: Let's go. Yeah.
Speaker 5: I one hundred percent agree, and I've been to all
Speaker 5: of them right now. My top two are the metswa
Speaker 5: Show by AMSWA and LAMCA. I think that that AMSPA
Speaker 5: Metswah Show is great for business owners because we learned
Speaker 5: so much about business and LAMC has really meant for
Speaker 5: just like you know, learning your best practices and asthetic
Speaker 5: medicine by other great providers. So I but I agree
Speaker 5: with you, Cameron. I think it's important to educate us
Speaker 5: as well as injectors about marketing terms like SEO you mentioned.
Speaker 5: I just learned like a few months ago, what bounce
Speaker 5: rate was, right, the amount of time someone is on
Speaker 5: your website until they bounce to the right.
Speaker 4: Am I saying this correctly.
Speaker 5: But it's important for you to know that so that
Speaker 5: way you're really making sure that whoever you have for
Speaker 5: your website. And I'm so happy with Growth ninety nine
Speaker 5: managing my website because it just I love showing it off.
Speaker 5: I'm like, I tell patients to just go to the
Speaker 5: website to book instead of just giving them the booking
Speaker 5: linked via Boulevard, because I really want them to see
Speaker 5: how beautiful you guys put together a website and how
Speaker 5: it flows, and how visually appealing it is, and how
Speaker 5: enriching it is with content and the monthly blogs. I
Speaker 5: think it's so important to have someone really active, actively
Speaker 5: managing your website, not just when you reach on say
Speaker 5: like hey, just checking in what's going on with this,
Speaker 5: it's they're working the whole time on your website. So
Speaker 5: equally important for us to be educated on marketing.
Speaker 2: Yeah, no, and I really appreciate that. And you guys
Speaker 2: have done a great job. I mean it's you have
Speaker 2: like the way that you set up your call to
Speaker 2: action on the site where you have the booking that
Speaker 2: goes directly into Boulevard. It's easy to use even on
Speaker 2: your Instagram with your link tree page. Everything has a
Speaker 2: great CTA and so whether you know it or not,
Speaker 2: you have a great knack for saying hey, like obviously
Speaker 2: like you create great content, but then that call to
Speaker 2: action is there, and it leads people right down the
Speaker 2: funnel to hey, book an appointment. It's seamless, it's easy,
Speaker 2: it works. I mean I still talk to practice owners
Speaker 2: today that they're afraid to leverage online booking because it
Speaker 2: may interfere with their day to day operations.
Speaker 5: Yeah. I know, it's it's that resistance to not evolve
Speaker 5: because they're so comfortable with what has always been. But
Speaker 5: unfortunately we have to keep up with the times. And
Speaker 5: the times are online bookings and texting and not so
Speaker 5: much the phone calls and the mailers. It's we have
Speaker 5: to progress as a business, otherwise we're considered outdated. And
Speaker 5: aesthetics is so quickly evolving that you have to stay
Speaker 5: on top if you're not. I always call this it's
Speaker 5: called the Harvard it's a Harvard theory. But basically the
Speaker 5: theory is that there is a duck that you see floating.
Speaker 4: Have you heard about this theory?
Speaker 3: Oh? I want to hear it.
Speaker 5: Floating across the pond, and they look so calm, and
Speaker 5: they look so at ease, and you're just like, wow,
Speaker 5: that is so pretty to see a duck just floating.
Speaker 4: By, but really underwater, they're like paddling paddling, you know,
Speaker 4: like doing super super fast trying to keep up right.
Speaker 5: That analogy hits such home as a is this owner
Speaker 5: and aesthetics because you're trying to stay aflow where everyone's like, wow,
Speaker 5: she really has to figure it out. Everything's so perfect
Speaker 5: about her business with the Metswaile, the website, everything's so
Speaker 5: dial then, but it is a constant hustle, right of
Speaker 5: just staying on top and just being a part of
Speaker 5: the now that you know, it's not impossible, it just
Speaker 5: takes hard work.
Speaker 2: It totally does. Now, that's a great analogy. When you
Speaker 2: said that, I immediately felt that. I'm like, oh my gosh, yeah,
Speaker 2: thank you.
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Speaker 3: Back to the show.
Speaker 2: I think like social media in a way, marketing in
Speaker 2: a way in general.
Speaker 3: You know, we put stuff out there that's that's put out.
Speaker 2: In a way that is you know, there's some editing
Speaker 2: that takes place, right, there's some thought process behind it,
Speaker 2: and it's to show like, hey.
Speaker 3: This is a market like you have to make it.
Speaker 2: Look good right behind the scene is like my gosh,
Speaker 2: I mean, I'm sure you know there's tears being an entrepreneur, right, Definitely,
Speaker 2: there's some dark days, bad things happen. You almost have
Speaker 2: to hold the whole thing together and make sure it
Speaker 2: looks like great, while there's always like some sort of
Speaker 2: friction or challenge or something that's singing books.
Speaker 5: Definitely, definitely I agree, and I think the hardest challenge
Speaker 5: and I think a lot of business owners can agree
Speaker 5: with me, and those that are thinking about opening up
Speaker 5: a business just know, you know, managing employees can be
Speaker 5: the biggest challenge, and it's really just managing making sure
Speaker 5: that they're happy, making sure that we are all working
Speaker 5: cohesively when you have so many different personalities. I went
Speaker 5: from five employees last year to ten this year because
Speaker 5: I increased my footprint and there's a lot of new
Speaker 5: personalities that comes with growth, and just making sure that
Speaker 5: we're all dial then we're all in it for the
Speaker 5: right goals and hiring like minded individuals is really what's
Speaker 5: going to help you to create a such as strong
Speaker 5: team that's going to propel your business, because.
Speaker 4: It's really not just me.
Speaker 5: I mean I might be the face of brand, but
Speaker 5: I have a whole team behind me, you know, managing
Speaker 5: a lot of aspects of the team the business. So
Speaker 5: some things that we do that I think are very
Speaker 5: valuable is we do monthly check ins with our employees
Speaker 5: to make sure that they are feeling good, how anything
Speaker 5: that's come up that we need to address, and really
Speaker 5: doing quarterly team bondings. I think that's really helped us
Speaker 5: be more synergistic with each other's energies. Allergan provides color
Speaker 5: energies team bonding exercise.
Speaker 4: I'm not sure if you've heard of it, Oh.
Speaker 5: Yeah, but I think that's helped us identify who is
Speaker 5: what color and then how to work with them better.
Speaker 4: So team and managing people is important.
Speaker 5: But I want to talk about hiring for a second
Speaker 5: because I think that's something I finally figured out.
Speaker 3: Now.
Speaker 4: I'm a type of girl that I really do like
Speaker 4: everyone immediately.
Speaker 5: And I'm not just saying that, like hah, you know
Speaker 5: so like you know, like well, and I like everybody.
Speaker 5: It's just I don't have any reason to mistrust anyone
Speaker 5: unless you give me one, right, So I think when
Speaker 5: it came to hiring, I just was like, oh my god,
Speaker 5: she's so cute, she's Soapa Blaze, you're hired. We get along,
Speaker 5: But it's not really looking at longer term in terms
Speaker 5: of fitting into the business or the culture. So something
Speaker 5: that I've adopted in my hiring process that I do
Speaker 5: want to share with other owners or people opening up
Speaker 5: their business. Is a three step type of process of
Speaker 5: you know, not only are we posting the job application online,
Speaker 5: but we're really taking that first interview to FaceTime. Do
Speaker 5: they show up on time, do they present themselves well,
Speaker 5: are they really keeping eye contact? Are they engaging right?
Speaker 5: And then you can take it to the next level
Speaker 5: of inviting them in doing like a shadow day for
Speaker 5: a few hours, right, having them work with the team.
Speaker 5: What did the team think, you know, what did they think?
Speaker 5: Just really making sure that they align. And then lastly
Speaker 5: I would do another you know, sit down interview asking
Speaker 5: the hard questions of more like behavioral right, situational ones,
Speaker 5: and after they hit that three points, I think that
Speaker 5: creates such a great team that will fit your culture
Speaker 5: and of course the rest.
Speaker 4: Of your team that is just it's just fluid.
Speaker 3: Yep, yep, right, no, well done.
Speaker 2: I think like it's it's really hard to find the
Speaker 2: right team that fits a line, you know, aligns with culture,
Speaker 2: understands the KPIs where you're going, you know, is has
Speaker 2: the ability to like show up on time.
Speaker 3: I think that's great.
Speaker 2: It's like, hey, let's have a phone call, let's do
Speaker 2: FaceTime first, you know, and let's see how prompts you are,
Speaker 2: how well spoken you are, how the fit is, bring.
Speaker 3: Them in, let's see their work.
Speaker 4: Right.
Speaker 2: It's almost like a tryout type of session, right, and
Speaker 2: then the final one, like you said, like let's have
Speaker 2: this one on one, set down and let's get into
Speaker 2: the meat of it and then from there make your decision.
Speaker 2: So that's a lot shoot, going from five to ten
Speaker 2: in a twelve month period.
Speaker 5: Yes, so I doubled my injectors, which is adding you know,
Speaker 5: one and a half because one's part time to the team.
Speaker 5: I have another person on marketing, so now I have
Speaker 5: someone just managing marketing on its own with the SEO,
Speaker 5: keeping the brand looking really cohesive and website and just
Speaker 5: making overseeing all the platforms. And I have someone for
Speaker 5: social media manager. She's also full time, so to full
Speaker 5: time just for marketing and social media. I have, you know,
Speaker 5: two patient care coordinators. I have two medical assistants. I
Speaker 5: promoted one of my medical systems to practice manager this
Speaker 5: past year, so now my husband's involved. So really, it
Speaker 5: does require a village to run a successful business. And
Speaker 5: that's why I always say this that I have no
Speaker 5: intention of expanding and having multilocations. Seeing that my team
Speaker 5: is so dialed in, someone could be like, well, now
Speaker 5: you can replicate it, right, You clearly have the recipe
Speaker 5: for your business. Just have that blueprint and just go
Speaker 5: to other cities. You know, why why why wouldn't you?
Speaker 3: Right?
Speaker 5: And my thought is that if it's this hard to
Speaker 5: manage one business, right, I can't imagine what would be
Speaker 5: like with multiple. And then you have to think, okay,
Speaker 5: what's the reason behind multiple? Well, now you're just you're
Speaker 5: just thinking about profits, right and increasing that. And I
Speaker 5: understand that could be someone's business model, and that's there,
Speaker 5: that's their primary focus is to increase profits.
Speaker 4: But minus always then to do.
Speaker 5: The best of aesthetics, to be known as the top injectors,
Speaker 5: to really have everyone doubt in of upcoming procedures, but
Speaker 5: really being evident space. And that's how I train my injectors,
Speaker 5: That's how I expect them to, you know, really define
Speaker 5: the standard in aesthetics. So keeping a boutique, keeping it
Speaker 5: high quality, and keeping it really a fun balanced environment.
Speaker 2: I love that, and I mean that's going to create
Speaker 2: you know, profits just on its own right. And I
Speaker 2: think to your point, you know, if you start if
Speaker 2: profits starting to become the first topic of conversation where
Speaker 2: you are now like obviously, look, at the end of
Speaker 2: the day, it's a business. We have to turn a
Speaker 2: profit and you know, you got ten families you got
Speaker 2: to take care of.
Speaker 3: I mean at the end of the day.
Speaker 2: Like that's that's what you're doing, which is incredible, Like
Speaker 2: when you think of it that way, and then all
Speaker 2: these patients you're taking care of and you're building confidence
Speaker 2: in them and they're feeling great, Like it's a tall order.
Speaker 2: So I agree, if you focus on your craft, understand
Speaker 2: exactly what you want to do, like, those profits are
Speaker 2: going to come and you're you're you're a true walking,
Speaker 2: you know, talking individual that is doing that.
Speaker 5: Right, amazing will come with the Yeah, if the belief
Speaker 5: in heart is there, people will just see it, smell it,
Speaker 5: feel it, tastes it.
Speaker 4: It's just it's just there.
Speaker 3: Yeah, what's your husband doing in the business.
Speaker 5: So he actually does realestate full time, but he doesn't
Speaker 5: have an office for real estate. As you know, you
Speaker 5: have flexible hours of working from home and being out
Speaker 5: in the field, So I just have him in the
Speaker 5: office working with real estate. But now he's been so
Speaker 5: much more involved in the operations, which is very much
Speaker 5: needed in terms of setting up boulevard, making sure our
Speaker 5: patients are being booked properly, and just being tapped into
Speaker 5: everything that's growing, just making sure it's translating on social
Speaker 5: platforms and on booking platforms. And then he's really helping
Speaker 5: managing the staff because at the end of the day,
Speaker 5: I'm in the room eighty ninety percent of the time
Speaker 5: and I'm not really seeing what's going on outside, right,
Speaker 5: and it's nothing bad.
Speaker 4: It's just making sure that we have good.
Speaker 5: Flow, good synergy, and everyone is feeling that they are
Speaker 5: part of this, you know, great workflow, but keeping the
Speaker 5: culture intact.
Speaker 3: Yeah, I love it.
Speaker 2: I see that happening more and more when I'm just
Speaker 2: having conversations with people I know, like the husband and
Speaker 2: wife duo. It creates something really compelling because there's just
Speaker 2: levels of expertise.
Speaker 3: Both bringing to the table.
Speaker 2: Yes, and it's just super helpful and probably a lot
Speaker 2: of fun I mean, who knows. I'm sure there's time
Speaker 2: where it's not, but I'm sure for the most part
Speaker 2: it's great. You know.
Speaker 4: Funny.
Speaker 5: I was scared about it in the beginning because like,
Speaker 5: oh my gosh, I don't know, like having my dessert.
Speaker 5: I don't know the comments saying, but I just don't
Speaker 5: want to have my dessert all the time that you
Speaker 5: know what you mean.
Speaker 4: And just having him around I want to say if.
Speaker 5: I'm being looking forward to going home and seeing him
Speaker 5: and doing our dinners together and whatnot. But it's been
Speaker 5: so helpful. I actually talked to him all the time,
Speaker 5: like what took you so long? You joined my practice
Speaker 5: year five? Like why were you just waiting? He's like, well,
Speaker 5: it was your thing, it was your business. I just
Speaker 5: didn't feel like I wanted to be a part of that.
Speaker 5: It's just your thing, and I want it's separate. But
Speaker 5: it's so good.
Speaker 3: He's super cool.
Speaker 2: I've had the opportunity obviously to hang out get to
Speaker 2: know him with the conferences and have enjoyed that.
Speaker 3: So that's awesome.
Speaker 4: And women love him.
Speaker 5: At Beaty Bills, he walks in like checking people and
Speaker 5: they're like, oh my god, your niece's just brings that
Speaker 5: male energy into the office with patients and staff.
Speaker 4: It's good. It's a good buffer.
Speaker 3: That's fun. I love it.
Speaker 2: Hey, So as you've gotten from five to ten summer
Speaker 2: providers that you brought in, right, your provider's us. Yes, yeah,
Speaker 2: exactly what was there did they come with with existing patients?
Speaker 3: Like how?
Speaker 2: Because I know that's always been a challenge, right when
Speaker 2: you when you grow a provider count, then obviously that
Speaker 2: comes like, Okay, what's the capacity like because we want
Speaker 2: to make sure that your your book.
Speaker 3: We got to get your booked. What is your strategy
Speaker 3: been around that?
Speaker 5: Oh, this is so hard and I feel like it's
Speaker 5: painful to even talk about because I've been through it.
Speaker 5: I first of all, I've tried hiring injectors without any experience,
Speaker 5: and I tried it twice, and both times I felt
Speaker 5: that my business is at a point where my patients
Speaker 5: deserve to have an experienced injector only because in the
Speaker 5: beginning there's so much trial and error. Right, I know
Speaker 5: that I kind of messed up quite a few times
Speaker 5: to get to this level, and you guys will too,
Speaker 5: and that's okay, But I think when my our patients
Speaker 5: are paying top dollar in Newport Beach, they do deserve
Speaker 5: at least an inner mediate skill set at least, right,
Speaker 5: So I didn't feel that that worked with my business model,
Speaker 5: not to say that it will never right, so I do.
Speaker 4: Hire someone who is experienced.
Speaker 5: And my thought behind having someone experience is that I
Speaker 5: also wanted them to have a higher degree of education.
Speaker 5: And I thought only hiring nurse practitioners and PA was
Speaker 5: going to be my cutoff.
Speaker 4: I did not want to entertain nurses.
Speaker 5: I just felt that, you know, when you have that
Speaker 5: extra level of education, there's no chance of maybe going
Speaker 5: back to school and getting it. I can have you
Speaker 5: secured in your position and we'll call it a day.
Speaker 4: But I found that.
Speaker 5: The most talented injectors are our ns, you know, so
Speaker 5: I and they just they crave being masters at their craft,
Speaker 5: and they really enjoy where they're at in their career,
Speaker 5: and they don't feel the need to go back. And
Speaker 5: that's okay. You don't really need it in acidics other
Speaker 5: than clearing a good faith exam. Let's be honest, right,
Speaker 5: And I'm a nurse practitioner. I have another nurse practitioner.
Speaker 5: It's okay to have that r N in the business.
Speaker 5: So I hired an RN with the experience. She came
Speaker 5: from Texas, did not have a following because of out
Speaker 5: of state, and she was brought on this past summer.
Speaker 5: I hired a nurse practitioner who came from Georgia and
Speaker 5: she was brought on earlier this year in January.
Speaker 4: And then I had a.
Speaker 5: Nurse who just graduated to be a nurse practitioner who
Speaker 5: came back from attorney to leave this September, so she's
Speaker 5: back in the practice with part time, so being part
Speaker 5: time myself, part time with my maternity lead returner and PEE.
Speaker 4: Hence is one full time. I have two other full times.
Speaker 5: So if you really think about it, it's three full
Speaker 5: time providers and we're going to probably add one more
Speaker 5: to your team by next summer and then we'll be
Speaker 5: maxed out.
Speaker 4: And I'm perfectly fine with that, and.
Speaker 3: You're good with that. I love Yeah, you know your journey,
Speaker 3: your other destination, you know where you want to go.
Speaker 3: It's amazing. You really have a great vision.
Speaker 2: I don't know if you've taking the time to like
Speaker 2: roadmap this out or how you've done it, but I
Speaker 2: really like the vision and you know what you've gone
Speaker 2: through in terms of like because I'm sure there's been
Speaker 2: times where you've hired people that hey, I'm not going
Speaker 2: to do that again, right, and now you have a
Speaker 2: process in place, So that's that's that's really interesting, and
Speaker 2: it takes time to get the people to the team.
Speaker 2: I mean that's a big move from Georgia all the
Speaker 2: way to Newport.
Speaker 3: I mean that's yeah. I bet that was from social media?
Speaker 3: Am I wrong?
Speaker 4: Yeah? No, you're correct.
Speaker 5: She followed me for a couple of years on social media,
Speaker 5: and she applied because she knew she wanted to come
Speaker 5: back to California where she's from, and she's actually from NORTHUS,
Speaker 5: So for her to come to SoCal and join our team,
Speaker 5: it was really, really truly an honor to see someone
Speaker 5: make that move across country. And then the other are
Speaker 5: in from Texas also found us through social media. And
Speaker 5: then she also said that she found our job hosting
Speaker 5: I think as well online. So it's cool because they
Speaker 5: could see the business right, the brand totally.
Speaker 2: I mean it goes way out side of just patient acquisition.
Speaker 2: This is like, this is talent acquisition that's willing to
Speaker 2: move across the country because of the power of social
Speaker 2: That's what I want the audience to know is like,
Speaker 2: look like you guys like that there's a big world
Speaker 2: out there outside of your local market, and people are
Speaker 2: you're You're an interesting everybody's.
Speaker 3: Interesting, right, Yeah.
Speaker 2: Yeah, and it's a way of just like expressing it
Speaker 2: through these channels that's going to help you guys, Like
Speaker 2: if I hear it all the time, and he said
Speaker 2: all the time, like I'm not really big on social.
Speaker 2: I want, I want to I want to med spot
Speaker 2: on a practice, but I'm just not really big on social.
Speaker 2: And you know, not that we're't necessarily a social media
Speaker 2: you know, consulting company, We're still like that. That is
Speaker 2: one of the most important arms that you have to
Speaker 2: control as a practice owner. Right. The talent that you
Speaker 2: guys is incredible there. So I know you have this
Speaker 2: boost camp. Can you talk to us a little bit
Speaker 2: about the boost Camp?
Speaker 5: Yes, Well, it was actually really inspired from so many
Speaker 5: dms I came into my inbox on to Talk and
Speaker 5: Instagram finding me through videos where they felt inspired to
Speaker 5: become an ascetic provider that they really wanted to learn
Speaker 5: for me.
Speaker 4: And I think a.
Speaker 5: Lot of experience providers are seeing a lot of messages
Speaker 5: like that come through in their inbox but not knowing
Speaker 5: where to navigate, right because they don't have a fit
Speaker 5: formal training program. They don't know where to even start,
Speaker 5: because you know, having one business is enough and I
Speaker 5: definitely resonate with that. So I decided to actually start
Speaker 5: with Patreon. It's an online training platform I'm sure you
Speaker 5: know of, but for our listeners out there, it's really
Speaker 5: cool because you can pay like fifty or one hundred
Speaker 5: bucks a month and you learn the best techniques from
Speaker 5: the best providers in the business.
Speaker 4: And it's not just techniques. I share business strategies.
Speaker 5: Of you know, this is what I changed my business yere,
Speaker 5: you know, based on the economy. Or I talk about
Speaker 5: marketing strategies. I talk about what I keep in my
Speaker 5: office for emergencies. I talk about my protocol. Just so
Speaker 5: many things that I share online that is so valuable
Speaker 5: for like literally not.
Speaker 4: Much, and you could you could watch these videos at.
Speaker 5: Any point seeing that that grew so much, Cameron, I
Speaker 5: was shocked at to see how much that grew that
Speaker 5: I realize on Patreon, people are like, Okay, this is great,
Speaker 5: but I really want you to do hands on because
Speaker 5: I want you to see my movement to the skin.
Speaker 4: I want you to guide me.
Speaker 5: I don't tell I want to hear more of the
Speaker 5: why of when we're injecting. So then that gave birth
Speaker 5: to Boost Camp similar to Boot boot Camp, as you
Speaker 5: guys know, and that's where we are really focusing on
Speaker 5: filler injections. Of course neurotoxin as well, but every boost
Speaker 5: here at Beauty Boost is filler. So Boost Camp is
Speaker 5: just like kind of like filler camp and just injectables,
Speaker 5: but we will also focus on other areas.
Speaker 4: So it's six hours.
Speaker 5: You come in, do hands on and I really finess
Speaker 5: your technique and it's one to one. It's really cool
Speaker 5: to see everyone just kind of travel from everywhere and
Speaker 5: see where they are at their level of training and
Speaker 5: just really taking it to the next level that they
Speaker 5: never thought they could be without that guidance because they're
Speaker 5: always so scared to do the next best thing because
Speaker 5: you're in that comfort zone, right yeah.
Speaker 3: Oh yeah, I mean hands on training is amazing. How
Speaker 3: often do you do it?
Speaker 4: You said, I do once a month.
Speaker 5: That's my cadence just because my time is limited oft.
Speaker 4: Yeah, yeah, but.
Speaker 5: It's rewarding I love, and I'm also an elegant trainer,
Speaker 5: so going all over the country myself to those practices
Speaker 5: is really cool.
Speaker 4: It's nice to see.
Speaker 5: Injectors from all levels just working as a team to
Speaker 5: further themselves.
Speaker 4: It's not so.
Speaker 5: Competitive, it's more teamwork. It's really cool to see that synergy.
Speaker 3: Yeah.
Speaker 2: You know what's interesting is there's this notion out there,
Speaker 2: this process out there. Once you have a business, whether
Speaker 2: it's a practice owner, you own EVETSPA or whatever, and
Speaker 2: you start working on.
Speaker 3: It for a year, two years, three years, four years.
Speaker 2: Things come and I call it attaching yourself to the
Speaker 2: existing Yeah, you have the practice, and then you're like, okay,
Speaker 2: I'm going to launch this Patreon page.
Speaker 3: That would never have happened if you didn't.
Speaker 2: Have the practice, right, So then there's a Patreon's It's
Speaker 2: it's a business inside of a.
Speaker 4: Business, right right right, It's like, okay, how.
Speaker 3: Do I give this value?
Speaker 2: And I mean shoot for someone to pay fifty to
Speaker 2: one hundred dollars a month to get access to something
Speaker 2: like that.
Speaker 3: It's like all of it.
Speaker 5: That's and my marketing manager always tells me, she's like,
Speaker 5: you give out too much info, like he should be
Speaker 5: you know, And I'm like, yeah, but it's it's everything
Speaker 5: that I'm learning and it's so quickly evolving that if
Speaker 5: I don't share it now, it's going to be old
Speaker 5: news later. So I have to say it, you know.
Speaker 5: But she's like it's just a little too much of
Speaker 5: their numbers and I'm like whatever, you know, I just
Speaker 5: take it or leave it. I have to share where
Speaker 5: I'm at with my business, and there's enough business to
Speaker 5: go around, as you know.
Speaker 2: Fomsing is well you're I mean, it's you're giving back too,
Speaker 2: Like that's really cool. And then from that comes to
Speaker 2: boost camp. You're like, okay, because now you have the Patreon,
Speaker 2: people are like, okay, this is great.
Speaker 3: I want more.
Speaker 2: You're like, okay, boost I'm taking place right, And so
Speaker 2: for the audience, that's what I want you guys to know,
Speaker 2: Like the longer you're in business, ideas are going to
Speaker 2: come to you that I wrap around with your current
Speaker 2: business model. Right, It's happened to me. It's like there's
Speaker 2: a pattern there with entrepreneurs. It's because you're always thinking
Speaker 2: about entrepreneurship and how to give value, how to help
Speaker 2: and it's our duty and obligation get out there and
Speaker 2: do it right, and so like that's amazing.
Speaker 5: It will grow itself, I promise, and you know, just
Speaker 5: patron becoming a thing because of I'm answering a demand,
Speaker 5: you know, and it's taking off and then becoming an
Speaker 5: elegant trainer, just like I got nominated randomly. I mean,
Speaker 5: of course I love AWG and injectables, but nominated, then
Speaker 5: I became one and then it's like I love it
Speaker 5: so much and that's cool that that presented to me,
Speaker 5: and then you asked me to become you know, come
Speaker 5: on this podcast. These things just kind of happen as
Speaker 5: your business continues to grow, because people will start to
Speaker 5: see that and it will take care of itself.
Speaker 4: You really have to have that belief.
Speaker 3: Yeah, I love it.
Speaker 2: Now let's talk about I know you see your We're busy,
Speaker 2: and thank you so much for taking the time.
Speaker 3: Thank you you too.
Speaker 2: Safety is huge in this industry, right, It's like, what
Speaker 2: is your approach to safety?
Speaker 3: Can you walk us through that?
Speaker 5: Such a great question. I'm so happy you asked about this,
Speaker 5: so I think. You know, I was privileged to work
Speaker 5: in plastic surgery where I got to syst with Faithless
Speaker 5: and really see facial anatomy firsthand and not just memorize
Speaker 5: off a textbook, even though that would have been, of
Speaker 5: course the easier route. It was really cool to have
Speaker 5: that as my first hand knowledge of facial anatomy. So
Speaker 5: I'm so passionate about it because of my background.
Speaker 4: Now when it comes to.
Speaker 5: New injectors injecting because they cannot wait to get their
Speaker 5: hands going, and I totally get it.
Speaker 4: It's like you have that itch deck grave.
Speaker 5: You just want to do it, and you want to
Speaker 5: be great, and you just want to enhance people's beauty
Speaker 5: and make them feel great.
Speaker 4: I believe me, I know that all too well.
Speaker 5: It's so important to commit time out of your schedule
Speaker 5: to really understand facial anatomy and really see how whatever
Speaker 5: you're injecting into your patient's face, how it behaves. So
Speaker 5: I think equally as important as facial anatomy is your
Speaker 5: two week follow ups, right, because you'll start to see
Speaker 5: when you're injecting the wrong clean of tissue filler or
Speaker 5: the wrong muscle with neurotoxin, how it results. And you
Speaker 5: go back to the why why did this happen? Like oh,
Speaker 5: I hit the levator pelpie brake, because why the supra
Speaker 5: orbital foramen has this little drip, you know, tunnel that
Speaker 5: can go through the eyebrow, or like oh they're not
Speaker 5: smiling well after midchiek filler.
Speaker 4: Why oh there's a new study about the.
Speaker 5: Transverse facial septum that it could fall through and that
Speaker 5: makes you know how they limit to smile?
Speaker 4: Right, So being on.
Speaker 5: Top of the basics of facial anatomy and Evan space
Speaker 5: research will make you an all start injector. I promise
Speaker 5: you'll separate you from every other player in this business.
Speaker 3: It's huge. I love it. Thank you so much for
Speaker 3: sharing that. That's that's really good.
Speaker 2: I mean, look, there's I know that there's been a
Speaker 2: lot of situations obviously with the the industry on the
Speaker 2: rise and how much demand is out there, you know,
Speaker 2: and so approach the safety is huge, and you know
Speaker 2: that creates a lot of patient loyalty as well, right
Speaker 2: because at the end of the day, Yeah, they want
Speaker 2: to come and feel confident and you know, all the
Speaker 2: great things that the industry provides and that the provider provides.
Speaker 2: But at the same time, like, man, gosh, I can
Speaker 2: only like, wow, that would be scary if if you know,
Speaker 2: something would happened and we weren't investing in safety, right.
Speaker 3: Like that's a big deal.
Speaker 2: Okay, So really quick, I know that you you're very
Speaker 2: process oriented, very organized. What does your checkout process look
Speaker 2: like right when someone's done, Like, is there a process?
Speaker 2: I'm sure Like you guys have a have an s
Speaker 2: op like rebook them, maybe talk about memberships, talk about
Speaker 2: your events, like what does what does that?
Speaker 3: What does that look like?
Speaker 5: It's so cool that you're askome like I one waiting
Speaker 5: for someone to ask you this because we're like already
Speaker 5: on version five of our s op. But we have
Speaker 5: a very uh I call it like a song and
Speaker 5: dance patient flow right where everyone knows their part as
Speaker 5: soon as the patient walks in to who's rooming them,
Speaker 5: to who's doing the photos, to who's doing numbing, who's
Speaker 5: putting together there before and afters, who's doing the treatment plan,
Speaker 5: to who's walking them to the checkout desk, to how
Speaker 5: they're checking out getting booked for the next one, to
Speaker 5: how do they get on the tracker is what we
Speaker 5: like to call it. If they don't book, they go
Speaker 5: onto a tracker, which is like our CRM. We're looking
Speaker 5: at more finesse ones, but it's like a really huge
Speaker 5: Excel sheet. We just haven't found one that works for
Speaker 5: our practice just yet. To kind of making that whole
Speaker 5: journey a complete circle. It's I really believe that the
Speaker 5: patient's door should only be entered so many times, because
Speaker 5: then it's just chaos. If they feel like Emmy is
Speaker 5: coming in, then the provider, then the PCC.
Speaker 4: It's just you really want it to be so fluid.
Speaker 5: And I even remember I had a patient that said that, Wow,
Speaker 5: your practice is like a well oiled machine, and I'm like.
Speaker 4: You know, because it didn't come overnight.
Speaker 5: It took hard work to see how that flow would
Speaker 5: really play out in my business. So if you guys
Speaker 5: are interested, I have it on I'm going to be
Speaker 5: posting on my Patreon. I'm just working out some final kings,
Speaker 5: but I think it's really helping our staff just really
Speaker 5: know where they belong at any given moment.
Speaker 2: Yeah, that's huge, that's huge. I mean obviously rebook them.
Speaker 2: So if they don't rebook, they go in the tracker.
Speaker 5: Oh my god, of course, no one. And we always
Speaker 5: say for their three month botox, it's just book now.
Speaker 5: Just like at the dentist, you're just doing it in advance.
Speaker 5: If you can't make it in three months, it's totally fine,
Speaker 5: we get it you. But we do give people priority
Speaker 5: if you're rescheduling. We don't give people priority if you're
Speaker 5: calling in just to make your appointment, because we realize
Speaker 5: people who are rescheduling need to be in right and
Speaker 5: if they don't schedule, they're like, no, no, no, I
Speaker 5: just I'll take my chances and I'll just call in.
Speaker 5: They still get on our calendar to contact in three months. Okay,
Speaker 5: So my patient care coordinator has a calendar and you know,
Speaker 5: every patient that week that three months ago didn't book,
Speaker 5: it's that week she calls and reaches out and we
Speaker 5: have three attempts. We have first the text, then you know,
Speaker 5: two weeks later or sorry, two days later a phone call,
Speaker 5: then two weeks later in email.
Speaker 4: So that's our processes and it really helped. It's worked
Speaker 4: for us.
Speaker 3: That's amazing. I love it.
Speaker 2: You guys like the take note, she's got the tracker.
Speaker 2: If they don't rebook, they have a seguance to reach out.
Speaker 2: If they don't rebook, they know exactly when they came in.
Speaker 2: And I bet that you have specific language on that. Hey,
Speaker 2: if you book now, you get priority, right.
Speaker 4: Yeah?
Speaker 3: Like that.
Speaker 2: Just hearing the word priority, it's like you're on the
Speaker 2: VIP list, so you might as well just do it now, right,
Speaker 2: So and look yeah, sure, they can cancel, they can reschedule,
Speaker 2: But at the same time, I know that increases retention rates, right.
Speaker 5: Yes, yeah, it's you know, it's It's been quite an
Speaker 5: interesting year to evaluate retention because you came off of
Speaker 5: such a weird year in twenty twenty years should I
Speaker 5: say twenty twenty two to twenty twenty three, when so
Speaker 5: much was moving in our market in terms of employees
Speaker 5: moving right, and then patient's kind of moving around because
Speaker 5: some people can't afford to live in Newport Beach anymore,
Speaker 5: so a lot of or just a lot of movements.
Speaker 5: So twenty twenty four was an interesting year to evaluate
Speaker 5: that retention. But we are really dialing in because we
Speaker 5: find that our best of course customers is one that
Speaker 5: you are really putting value back into. It's not too
Speaker 5: much where's a new patient, new patient, Just focus on
Speaker 5: what you have because they already loyal, they already hear,
Speaker 5: they already trust a branch.
Speaker 4: Just keep it going.
Speaker 3: Totally.
Speaker 2: I love it, and I know, like you said, one
Speaker 2: word that really resonated with me in terms of like
Speaker 2: really helping with retention is treatment plan. Yes, right, Like
Speaker 2: if you have a treatment plan, like it's massive what
Speaker 2: it does for retention.
Speaker 3: But now you're on a journey together.
Speaker 2: It's not just like coming quick fixs by like book
Speaker 2: when you book, right, that's not the right model.
Speaker 3: The model is the treatment plan is the journey you're aging.
Speaker 2: You're going to age tomorrow, so like, I can't stop that, right,
Speaker 2: but this is a journey together.
Speaker 3: I love that it took.
Speaker 4: Me so long to get to the treatment plan.
Speaker 5: Part I was that girl that's like, you tell me
Speaker 5: what you want you know, instead of like, no, you
Speaker 5: tell me. And then I started to get confidence slowly
Speaker 5: because the hardest part about being a new injector is
Speaker 5: that as much as you want to recommend like a
Speaker 5: full face plan, you might not feel confident in your
Speaker 5: technique to do that right, So you don't. You kind
Speaker 5: of want to withhold information so they don't get excited
Speaker 5: and want to book for that because you don't even
Speaker 5: know how to do it. And I get it to
Speaker 5: double edged Sword. I still think that every it's it's
Speaker 5: due diligence for us injectors and providers to give that
Speaker 5: treatment plan, because even if you don't know it now,
Speaker 5: and you learn that technique later, like months later, a
Speaker 5: year later, you can always go back to that to
Speaker 5: that patient say like, hey, it was on your treatment
Speaker 5: plan to do your you know, I don't know your
Speaker 5: smile lines which you didn't feel comfortable at the time,
Speaker 5: like let's.
Speaker 4: Do it now. And then they'd be like, oh, she
Speaker 4: waited to like not push me to do it.
Speaker 5: And it's just it's like this whole psychology, right, but
Speaker 5: I didn't get there until like year three, so to
Speaker 5: get that full face you know plan and then the
Speaker 5: timeline believe it or not, it's just I'm adopting that
Speaker 5: now year six into my practice because I found that
Speaker 5: of our patients we'll get to that full correction within
Speaker 5: two or three visits and then what like by for
Speaker 5: a year. No, we do want to see them back periodically.
Speaker 5: For micreena, playing botox, you name it.
Speaker 2: Yeah, all the maintenance was that something that you like
Speaker 2: took the time to hire a coach on. Was that
Speaker 2: somebody just came naturally? Was how did that evolve?
Speaker 4: It was? It's something that I really had to think through.
Speaker 5: I think obviously the way that it could have been
Speaker 5: easier is getting a consultant and telling you, like, this
Speaker 5: is what works.
Speaker 4: For all these other practices. Just try to finagle it
Speaker 4: in yours. But I didn't.
Speaker 5: I just I always choose to do the harder way
Speaker 5: out because I'm like, if I didn't figure it out,
Speaker 5: it doesn't come off authentic to you know, it's just
Speaker 5: I don't know, it's kind of self sabotage in a way.
Speaker 5: So I came up with a plan where I put
Speaker 5: everything that they need from upper face full bow talks
Speaker 5: to like lower face fillers and skincare treatment, and then
Speaker 5: I say at their console, I say, you know, I
Speaker 5: know this is a lot, but let's prioritize it now,
Speaker 5: Bowtox skincare ows me and my number ones filler.
Speaker 4: You could wait in two weeks when you come back
Speaker 4: for your follow up.
Speaker 5: And then anything else that we find is not like
Speaker 5: a needed like a nose boost right, like we could.
Speaker 4: Do that anytime.
Speaker 5: We'll bucket that for another But I do tell you, patients,
Speaker 5: everyone does achieve optimal correction after two or three visits.
Speaker 5: I know you can't do it today, but this is
Speaker 5: your pricing. This is a plan. They will figure it out,
Speaker 5: they'll get care credit, they'll do patient fight now Cherry,
Speaker 5: they'll ask her their their man, they'll pull from their
Speaker 5: savings that they will make it happen if you win
Speaker 5: them over in that plan.
Speaker 2: Percent well said, I agree, and I see it happening
Speaker 2: in other practices. You know, the treatment plants huge, the
Speaker 2: consultations huge, the the sp for the strategic checkout process
Speaker 2: is huge. And then obviously social So look, I know
Speaker 2: you're busy, You've shared a lot. This is super incredible information.
Speaker 2: So for the audience, you guys like take note a
Speaker 2: niece and knows what she's doing.
Speaker 3: She's been here a long time.
Speaker 2: I mean everything she's doing on social media, everything that
Speaker 2: she's doing in her business.
Speaker 3: I mean she's hired five people.
Speaker 2: In the last twelve months. She has she has it down,
Speaker 2: and you know where she goes. Like, if someone wants
Speaker 2: to reach out connect with you, maybe they want to
Speaker 2: join your patron page, maybe they want to come to
Speaker 2: boost camp or you know who knows, like what is
Speaker 2: the best place for them to find you?
Speaker 5: So it falls on social media. I answer, I personally
Speaker 5: answer a lot of the dms, especially on Instagram, so
Speaker 5: you can start there. If you're interested in hands on training,
Speaker 5: email info at beautyboosmetspa dot com and we'll send you
Speaker 5: all the info that comes with our hands on I
Speaker 5: also offer shadow days because I understand, you know, people
Speaker 5: might be at a point where they're comfortable hands on,
Speaker 5: they just want to see how the business is run.
Speaker 4: And I get that.
Speaker 5: I'm nosy too, So come shadow me. I'll show you everything.
Speaker 5: But you know, it's really about making that first step,
Speaker 5: and that's connecting with me. And I'm an open book.
Speaker 5: A little too open is what some people say, but
Speaker 5: happy to help.
Speaker 3: I love it.
Speaker 2: But you guys, go follow her on Instagram. It's a
Speaker 2: great place to find her as well. It's beauty boost medspot.
Speaker 2: She's at a Newport Beach. Incredible brand and credible team,
Speaker 2: incredible person and so yeah, thank you so much for
Speaker 2: taking the time.
Speaker 3: I'll leave it at that, thank you, thank you so much.
Speaker 3: I really appreciate it.
Speaker 2: So for the audience, you guys, if you found this
Speaker 2: content valuable, please share it.
Speaker 3: That's my biggest ass. Share the content.
Speaker 2: There's someone out there that can get value from this conversation,
Speaker 2: and that's the whole point. We're taking the time out
Speaker 2: of our day to do this stuff. We want to
Speaker 2: make sure that it's shared so that you know, anybody
Speaker 2: that has the opportunity to tune in, can really get.
Speaker 3: Some value, so that that's what it is. Guys, I
Speaker 3: appreciate it.
Speaker 2: Thank you so much for joining, and until next time,
Speaker 2: Happy injected