WEBVTT 1 00:00:06.120 --> 00:00:10.839 This is Medical Millionaire, the podcast helping your metspot increase 2 00:00:10.919 --> 00:00:15.560 in status, visibility and profitability. Join your host as he 3 00:00:15.599 --> 00:00:19.559 dispels mis shares trends, and gives you actionable steps today 4 00:00:19.920 --> 00:00:22.519 that will take your medical practice to the next level. 5 00:00:22.800 --> 00:00:26.559 Here's your host, expert marketer and founder of Growth ninety nine, 6 00:00:27.000 --> 00:00:27.879 Cameron Hemphill. 7 00:00:30.359 --> 00:00:32.840 Hey, what's up everybody. Cameron Hempill here your host for 8 00:00:33.119 --> 00:00:34.280 Medical Millionaire. 9 00:00:34.320 --> 00:00:34.479 Hey. 10 00:00:34.479 --> 00:00:37.200 First off, guys, thank you so much for taking the 11 00:00:37.240 --> 00:00:39.799 time to tune to the podcast. Our goal is to 12 00:00:39.799 --> 00:00:42.920 give it credible value and insight for practice owners. So 13 00:00:42.960 --> 00:00:45.520 if you're thinking about getting into the met'spas space where 14 00:00:45.600 --> 00:00:48.159 you are looking to take your aesthetics practice to the 15 00:00:48.159 --> 00:00:51.079 next level, all of these episodes that we create, they're 16 00:00:51.079 --> 00:00:53.679 one hundred percent designed for you and to help you 17 00:00:53.759 --> 00:00:56.679 take your practice to the next level. So, guys, today 18 00:00:56.880 --> 00:01:00.000 I have an extraordinary guest on She's at a new 19 00:01:00.119 --> 00:01:04.519 pork beach. She has an absolute incredible business. It's the 20 00:01:04.560 --> 00:01:08.719 Beauty Boost med Spa, Anisia Madaur. She's we've known each 21 00:01:08.719 --> 00:01:11.200 other for a long time. We've got to hang out 22 00:01:11.239 --> 00:01:14.439 a few times at conferences. In this woman, she's a 23 00:01:14.480 --> 00:01:20.319 Powerhouse guys. She was the youngest ever recorded to achieve 24 00:01:20.359 --> 00:01:24.159 her DNP, which is amazing. Anissa, thank you so much 25 00:01:24.200 --> 00:01:25.000 for coming to the show. 26 00:01:25.560 --> 00:01:26.640 Thank you so much. Cameron. 27 00:01:26.719 --> 00:01:28.959 I am so pumped to this with you because my 28 00:01:29.079 --> 00:01:31.319 dream was always to be a guest on a podcast, 29 00:01:31.439 --> 00:01:33.120 and you literally meet my dreams come true. 30 00:01:33.200 --> 00:01:34.120 So thanks for having me. 31 00:01:35.120 --> 00:01:36.239 Is this she first one? 32 00:01:36.760 --> 00:01:37.799 Yeah? 33 00:01:38.000 --> 00:01:39.359 Right, I love it. I love it. 34 00:01:39.400 --> 00:01:41.200 Well, it took so much time to coordinate. I think 35 00:01:41.200 --> 00:01:43.000 we tried to make this happen for like the last 36 00:01:43.000 --> 00:01:43.760 two months. 37 00:01:44.400 --> 00:01:48.040 I know, I know, I have like a strong belief 38 00:01:48.079 --> 00:01:50.680 that I have to take an international trip every three 39 00:01:50.920 --> 00:01:51.680 to six months. 40 00:01:51.760 --> 00:01:53.359 So sorry, Croatia got on the way. 41 00:01:53.439 --> 00:01:56.439 But it's that business owner break where you just need 42 00:01:56.480 --> 00:01:57.920 to detach for a minute. 43 00:01:58.439 --> 00:02:00.400 Yeah, that makes a lot of sense. I agree. 44 00:02:00.439 --> 00:02:03.079 I think like sometimes we can get caught up in 45 00:02:03.120 --> 00:02:05.400 this entrepreneurial world where we just. 46 00:02:05.319 --> 00:02:08.039 Have to go, go, go, go go, and if. 47 00:02:07.959 --> 00:02:11.439 We don't take the time to just reset, recalibrate, you know, 48 00:02:11.520 --> 00:02:15.280 then really like like burnout's real. Right, Like you're a 49 00:02:15.280 --> 00:02:18.680 practice owner, an entrepreneur, Trying to run a practice successfully 50 00:02:18.759 --> 00:02:20.960 is very challenging, and so you have to have that 51 00:02:21.120 --> 00:02:22.879 time off in order to continue to. 52 00:02:22.879 --> 00:02:26.400 Accelerate absolutely, And you know what I feel every time 53 00:02:26.400 --> 00:02:29.319 I come back from these trips, whether it's a weekend, 54 00:02:29.439 --> 00:02:32.039 a week or two weeks as I feel inspired. You know, 55 00:02:32.199 --> 00:02:34.840 it's just kind of coming out of that. I call 56 00:02:34.919 --> 00:02:37.680 it a creativity cramp where I feel like I'm so 57 00:02:37.879 --> 00:02:40.280 into like this marketing and trying to find out, like 58 00:02:40.360 --> 00:02:43.280 how we can really combine our aesthetic procedures where it's 59 00:02:43.319 --> 00:02:45.439 super attractive to patients, because for at the end of 60 00:02:45.479 --> 00:02:48.120 the day, bootox and fillers can be a little bit indane. 61 00:02:48.120 --> 00:02:50.719 And that's what my practice was built on. That I 62 00:02:50.800 --> 00:02:53.759 get into this cramp and that when I detachment and 63 00:02:53.800 --> 00:02:57.199 I just remove myself from my surroundings, I get I 64 00:02:57.280 --> 00:02:59.400 just get inspired. And I find that a lot on 65 00:02:59.439 --> 00:03:02.879 the flight flight back, when I'm just really taking that 66 00:03:02.960 --> 00:03:05.479 time to not be on my phone, it's these ideas 67 00:03:05.759 --> 00:03:06.439 come flowing. 68 00:03:06.560 --> 00:03:08.360 So it's I think it's necessary. 69 00:03:09.000 --> 00:03:11.840 It's funny you say that that definitely happens to me 70 00:03:11.879 --> 00:03:15.360 as well. And also when I talk to other practice 71 00:03:15.400 --> 00:03:19.000 owners and entrepreneurs, I see a similar pattern right right, 72 00:03:19.039 --> 00:03:21.319 It's like, Hey, take the time to unplug. And what's 73 00:03:21.360 --> 00:03:24.159 interesting is then I think our brain has the capacity 74 00:03:24.639 --> 00:03:27.560 to explore areas of opportunity that we couldn't see happened, 75 00:03:27.599 --> 00:03:29.960 because like we're just in the business all day and 76 00:03:30.000 --> 00:03:34.199 trying to either like solve problems, put out fires, like 77 00:03:34.199 --> 00:03:35.840 like get the checklist done right. 78 00:03:36.000 --> 00:03:37.039 So that's that's huge. 79 00:03:37.599 --> 00:03:43.439 Yeah, So tell the audience you have an incredible background, 80 00:03:43.759 --> 00:03:45.639 and I want the audience to get to know more 81 00:03:45.680 --> 00:03:46.120 about you. 82 00:03:47.000 --> 00:03:49.080 What got you into the aesthetic space. 83 00:03:49.680 --> 00:03:52.080 I know you have a very strong clinical background, but 84 00:03:52.199 --> 00:03:54.120 can you walk us through that journey up until the 85 00:03:54.120 --> 00:03:55.879 point where we're like, you know what, I'm going to 86 00:03:55.919 --> 00:03:58.840 become a practice owner and how that shift took place. 87 00:03:59.439 --> 00:04:00.479 Yeah, definitely. 88 00:04:01.120 --> 00:04:04.680 So when I was an undergrad, you know, asthetics wasn't 89 00:04:04.840 --> 00:04:08.439 very big at the time I started Ungrad in two 90 00:04:08.439 --> 00:04:10.439 thousand and eight, and it seemed like people were doing 91 00:04:10.520 --> 00:04:13.960 botox kind of flirting with filler, but it wasn't a thing, 92 00:04:14.080 --> 00:04:16.199 so I really didn't know about it. I just knew 93 00:04:16.199 --> 00:04:21.600 that in undergrad I loved makeup, and I my passion 94 00:04:21.680 --> 00:04:24.639 was really to do makeup and be a mac makeup artist, 95 00:04:24.879 --> 00:04:26.439 like that was my aspiration in life. 96 00:04:26.480 --> 00:04:27.319 And my dad being. 97 00:04:27.160 --> 00:04:30.639 From India and education being such a priority in our culture. 98 00:04:31.000 --> 00:04:33.040 He said, you know, you can't go to beauty school 99 00:04:33.120 --> 00:04:35.240 just yet. You have to get your bachelor's That was 100 00:04:35.279 --> 00:04:38.480 like the minimum requirement. So at the time, like, okay, 101 00:04:38.560 --> 00:04:42.319 how can I combine beauty with something that I do, like, 102 00:04:42.360 --> 00:04:45.680 which is science. And I realized, I'm like, oh my gosh, 103 00:04:45.759 --> 00:04:49.439 there is something called cosmetic dermatology. That's what asthetics was 104 00:04:49.480 --> 00:04:52.319 back then, you know. So I decided that I would 105 00:04:52.399 --> 00:04:56.839 do an internship with a cosmetic dermatologist in San Juan Capistrano, California, 106 00:04:56.959 --> 00:05:00.319 doctor Jeffrey Kleine. He pioneered two mess in Life section, 107 00:05:00.360 --> 00:05:03.040 which is really cool because you do LiPo under just 108 00:05:03.240 --> 00:05:04.360 you know, light a king. 109 00:05:04.519 --> 00:05:05.560 You don't need to be put under. 110 00:05:05.600 --> 00:05:08.040 So I'm like, wow, he really is in the forefront 111 00:05:08.639 --> 00:05:12.680 of cosmetics that can be done in you know, in 112 00:05:12.720 --> 00:05:15.800 the clinic. But the reality was that he never wanted 113 00:05:15.839 --> 00:05:17.600 me by him because I was just like an intern. 114 00:05:17.759 --> 00:05:20.480 He always put me with his nurse practitioner, and I'm like, gosh, 115 00:05:20.560 --> 00:05:21.720 I don't want to be with a nurse. 116 00:05:21.759 --> 00:05:22.519 What is a nurse? 117 00:05:22.600 --> 00:05:24.720 No, you know, just kind of that mentality that a 118 00:05:24.759 --> 00:05:29.040 doctor is always superior, right. But I was really happy 119 00:05:29.120 --> 00:05:31.360 to see that every time I shadowed this nurse practitioner, 120 00:05:31.439 --> 00:05:34.439 she did everything the doctor did. She diagnosed, she prescribed, 121 00:05:34.519 --> 00:05:38.079 she treated medical germ. She did ascetics right or a 122 00:05:38.120 --> 00:05:41.399 cosmetic derm which is motox and filler. And she was 123 00:05:41.480 --> 00:05:44.959 so beautiful and patients preferred her. She just had that connection. 124 00:05:45.160 --> 00:05:47.639 It just she was everything that I wanted to be. 125 00:05:48.240 --> 00:05:50.279 So that's when I'm like, you know what, I have 126 00:05:50.319 --> 00:05:53.079 to become a nurse practitioner and practice as a side 127 00:05:53.079 --> 00:05:53.600 of medicine. 128 00:05:53.639 --> 00:05:54.920 This is so cool and fun. 129 00:05:55.879 --> 00:05:58.120 So I went on to you know, at UCI, I 130 00:05:58.199 --> 00:06:00.600 was one of their first graduates from their ram, the 131 00:06:00.680 --> 00:06:03.839 nursing school, and I just had that idea the whole 132 00:06:03.879 --> 00:06:06.160 time in mind that I wanted to become a nurse practitioner. 133 00:06:06.160 --> 00:06:09.839 So I went straight from high school to undergrad to 134 00:06:10.480 --> 00:06:14.759 my doctorate because as a VSND a DMP at USD 135 00:06:15.680 --> 00:06:17.759 and it's an accelerated program. So that's why I was 136 00:06:17.759 --> 00:06:19.759 the youngest to graduate in twenty fifteen, because I just 137 00:06:19.800 --> 00:06:22.600 went straight through from high school and my first job 138 00:06:22.680 --> 00:06:27.360 out of grad school was becoming a ascetic, you know, 139 00:06:27.439 --> 00:06:30.360 nurse practitioner in the medical spa space. But just a 140 00:06:30.360 --> 00:06:32.319 little background. The whole time I was in grad school, 141 00:06:32.360 --> 00:06:34.680 I was an ice you nurse, so while doing night 142 00:06:34.720 --> 00:06:38.040 shift full time, you know, oh my gosh, these are 143 00:06:38.040 --> 00:06:43.000 the days UCSD it was the cardiovascular center, and then 144 00:06:43.040 --> 00:06:46.160 Sharp's doing the medical ICU, and then at some point 145 00:06:46.279 --> 00:06:49.399 UCI I was doing a little bit of travel. It 146 00:06:49.560 --> 00:06:52.680 is just I think that critical care background made me 147 00:06:52.720 --> 00:06:56.160 appreciate asthetics so much, right, because you're in the hospital 148 00:06:56.439 --> 00:06:58.040 on your feet for twelve thirteen hours. 149 00:06:58.040 --> 00:06:59.839 You're dealing with really, really sick patients. 150 00:07:00.439 --> 00:07:03.560 No matter how hard you put your whole heart and 151 00:07:03.720 --> 00:07:06.160 energy and love into these patients. At the end of 152 00:07:06.199 --> 00:07:10.079 the day, whether they survive, right, the doctors will get 153 00:07:10.079 --> 00:07:13.319 the praise, or whether they don't survive, then the nurses 154 00:07:13.360 --> 00:07:16.240 take the heat. It's just and then you feel that grieving, right, 155 00:07:16.360 --> 00:07:18.959 So you just don't feel that you're really winning with 156 00:07:19.000 --> 00:07:19.639 your patients. 157 00:07:19.680 --> 00:07:20.759 And I wanted more. 158 00:07:21.480 --> 00:07:25.240 I wanted something that was transformative, that I can participate 159 00:07:25.279 --> 00:07:27.519 in and that you can physically appreciate. 160 00:07:27.720 --> 00:07:29.199 So that's why I loved. 161 00:07:29.000 --> 00:07:31.680 Makeup, because you can have that transformation. And that's why 162 00:07:31.720 --> 00:07:34.079 I love aesthetics is you can also have that transformation, 163 00:07:34.480 --> 00:07:36.639 but you're not in this weird in between in the hospital. 164 00:07:36.800 --> 00:07:40.639 So when I went into that SPA did asthetics, loved it. 165 00:07:40.959 --> 00:07:41.759 My heart was beating. 166 00:07:41.800 --> 00:07:42.240 I loved it. 167 00:07:42.279 --> 00:07:45.240 But the only thing I felt that was lacking when 168 00:07:45.240 --> 00:07:48.959 I did aesthetics in twenty fifteen was that there wasn't 169 00:07:48.959 --> 00:07:53.399 a profound education right. There was no track, and I 170 00:07:53.519 --> 00:07:56.120 understand that still can be a challenge today, which I'm 171 00:07:56.199 --> 00:07:59.319 really praying and hoping that it will change. I wanted 172 00:07:59.360 --> 00:08:01.560 to go back to it grounded me and that was 173 00:08:01.920 --> 00:08:04.240 education right and get my doctor just for fun. 174 00:08:04.279 --> 00:08:05.800 I could have stopped at my master's, I could have 175 00:08:05.800 --> 00:08:08.199 stopped at my bachelor's like my father wanted. But I 176 00:08:08.240 --> 00:08:09.279 went all the way through. 177 00:08:09.920 --> 00:08:13.639 So that's when I went back to a more teaching setting, 178 00:08:13.680 --> 00:08:16.399 right academic setting of UCI plastic surgery. I was one 179 00:08:16.439 --> 00:08:19.199 of their first you know, nurse practitioners in the plastic 180 00:08:19.240 --> 00:08:21.279 surgy department. I got to go in the o R, 181 00:08:21.360 --> 00:08:23.920 I got assist plastic surgeons doing faceless where I really 182 00:08:24.000 --> 00:08:26.199 understood facial anatomy really well. 183 00:08:26.879 --> 00:08:28.480 I got to, you know, do. 184 00:08:28.519 --> 00:08:32.080 Post stops with them for plastics, you know, plastic surgery cases. 185 00:08:32.120 --> 00:08:34.000 And then I got to see, you know, more of 186 00:08:34.000 --> 00:08:38.240 that medical side of like reconstruct reconstruction. But I still 187 00:08:38.279 --> 00:08:40.840 felt that my care was so limited in the OAR 188 00:08:40.960 --> 00:08:43.039 setting and in the clinic setting that I was just 189 00:08:43.159 --> 00:08:47.720 this almost like assistant or high end medical assistant in 190 00:08:47.759 --> 00:08:50.159 a way that I wanted again to go back to autonomy. 191 00:08:50.840 --> 00:08:53.320 So I went back to the METSVAH settings, and then 192 00:08:53.360 --> 00:08:57.039 I just realized, you know what, I really want to 193 00:08:57.120 --> 00:09:02.440 do something different, right, and I really want to just 194 00:09:02.639 --> 00:09:03.879 enhance people's beauty. 195 00:09:04.039 --> 00:09:06.039 Just give them like a little boost, not just. 196 00:09:06.000 --> 00:09:07.840 Really shove like a whole syringe of filler if they 197 00:09:07.879 --> 00:09:10.919 don't need it, or do X amount of units because 198 00:09:10.919 --> 00:09:13.720 the practice said to push these units. I just wanted 199 00:09:14.200 --> 00:09:17.080 a little boost to enhance people's beauty. And that's where 200 00:09:17.080 --> 00:09:20.679 I came up the name beauty Boost Medspa, and I 201 00:09:20.759 --> 00:09:24.360 decided to brand my entire business around this idea that 202 00:09:24.840 --> 00:09:27.600 you just need a little boost to enhance your beauty, 203 00:09:27.679 --> 00:09:30.519 not augment it. So that's why every procedure you're going 204 00:09:30.559 --> 00:09:32.240 to see a beauty boost is lip boost, and we 205 00:09:32.320 --> 00:09:32.960 go to correction. 206 00:09:33.279 --> 00:09:36.279 If you need half a syringe, that's what you'll get. 207 00:09:36.279 --> 00:09:37.559 If you need a full, if you need one and 208 00:09:37.559 --> 00:09:40.240 a half, if you need something more than just the 209 00:09:40.879 --> 00:09:43.399 you know, one mL syringe. We will do it, will 210 00:09:43.440 --> 00:09:45.399 price it per areas, which is why I really really 211 00:09:45.440 --> 00:09:48.240 love our business model. So it's really cool to see it. 212 00:09:48.240 --> 00:09:52.840 We're six years in and you know we are. 213 00:09:54.600 --> 00:09:55.039 A newport. 214 00:09:55.080 --> 00:09:57.720 Peacha can be very challenging, right because there's gosh, I 215 00:09:57.720 --> 00:09:59.960 want to see last time, I checked twenty five medspas 216 00:10:00.080 --> 00:10:03.279 in mysive code alone, so there's one in every corner. 217 00:10:03.720 --> 00:10:05.519 So you really have to think outside the box of 218 00:10:05.600 --> 00:10:08.759 making yourself different. That's why we're all pink at Beauty Boosts. 219 00:10:08.759 --> 00:10:11.679 That's why we are you know, we really go hard 220 00:10:11.679 --> 00:10:14.039 on marketing so people know we even exist in this 221 00:10:14.159 --> 00:10:17.720 random building, right, So it's very very important that your 222 00:10:17.720 --> 00:10:20.879 marketing is important and on point. 223 00:10:20.519 --> 00:10:23.600 Yeah, one of the things you've done an incredible job 224 00:10:23.639 --> 00:10:27.279 of is your brand, right, is you've built a wonderful brand. 225 00:10:27.320 --> 00:10:29.519 You know who your demographic is, you know who your 226 00:10:29.559 --> 00:10:32.759 audience is, you know who you are, and like everything 227 00:10:32.840 --> 00:10:35.679 coming up into even how you what you called the 228 00:10:35.799 --> 00:10:38.919 name beauty boost right comes from. I mean, that's that's 229 00:10:38.960 --> 00:10:42.600 probably deep inside your core and that's something that you know, 230 00:10:43.080 --> 00:10:45.720 who gets the benefit is your patient, right, which is 231 00:10:45.799 --> 00:10:48.039 which is really cool. So I don't know if that 232 00:10:48.120 --> 00:10:50.879 was intentional or not, but the fact that everybody's pink, 233 00:10:51.399 --> 00:10:54.440 and you know your demographic, you know your brand, and 234 00:10:54.480 --> 00:10:57.879 you have worked on that brand for six years, guys, 235 00:10:57.960 --> 00:11:00.440 that's exactly what you have to do in order to 236 00:11:00.480 --> 00:11:05.720 create that separation, right because in you know, Newport Beach, 237 00:11:06.320 --> 00:11:10.279 there's options. It's an affluent area. We're just talking offline 238 00:11:10.279 --> 00:11:12.879 about how it's a bubble. It's not getting you know, 239 00:11:13.240 --> 00:11:16.240 hammered by maybe some other markets that are having some 240 00:11:16.440 --> 00:11:21.559 economy challenges, right, but there's options, and so you have 241 00:11:21.639 --> 00:11:24.000 to take the time, guys, to know like who you are, 242 00:11:24.039 --> 00:11:26.600 who your demographic is, and then Taylor your marketing efforts 243 00:11:26.600 --> 00:11:29.159 of that, and that's something that you have done an 244 00:11:29.159 --> 00:11:31.399 incredible job of and I've been taking the time over 245 00:11:31.440 --> 00:11:32.559 the past couple of hours. 246 00:11:32.639 --> 00:11:34.279 Obviously we've worked together for a long. 247 00:11:34.120 --> 00:11:37.000 Time, but just going through your websites, going through your 248 00:11:37.039 --> 00:11:39.919 social media, like outside of Instagram, what you've done on TikTok, 249 00:11:39.960 --> 00:11:41.080 what you're doing on YouTube. 250 00:11:41.399 --> 00:11:42.799 You have a Patreon page, like. 251 00:11:43.200 --> 00:11:46.200 It's very impressive and everything you guys, I would assume 252 00:11:46.240 --> 00:11:50.279 you have very strategic marketing plans and agenda based on 253 00:11:50.320 --> 00:11:51.519 the content you put out. 254 00:11:51.559 --> 00:11:52.639 Can you talk a little bit about that. 255 00:11:53.240 --> 00:11:55.000 Yes, it wasn't always like that. 256 00:11:55.360 --> 00:11:58.240 So I knew in order to be found, like I 257 00:11:58.240 --> 00:12:01.840 said earlier on like you Know Anywhere, was to promote 258 00:12:01.879 --> 00:12:05.159 myself on a social media platform. Because my building was 259 00:12:05.200 --> 00:12:07.440 so random at the time, and it was so old 260 00:12:07.919 --> 00:12:10.639 and that I would never expect someone to just walk by, 261 00:12:11.120 --> 00:12:13.879 go into my building, walk upstairs, find my little suite, 262 00:12:13.960 --> 00:12:16.840 and then it'd be like, wow, you guys exist, Let 263 00:12:16.840 --> 00:12:17.879 me get treatments from you. 264 00:12:18.000 --> 00:12:19.559 So I know I needed to be really strong on 265 00:12:19.600 --> 00:12:20.240 social media. 266 00:12:20.759 --> 00:12:23.200 So when I first started, I actually rented out one 267 00:12:23.360 --> 00:12:25.840 little room out of a shared suite. It was like 268 00:12:25.960 --> 00:12:27.600 there was I want to say, there was like an 269 00:12:27.639 --> 00:12:30.440 IVF doctor that was sharing the other room. There was 270 00:12:30.440 --> 00:12:34.480 a sorry a institution in the other room, and then 271 00:12:34.559 --> 00:12:36.840 an IVY infusion nurse in the last room. So there's 272 00:12:36.879 --> 00:12:40.960 f four of us, and I was I wore all hats. 273 00:12:41.000 --> 00:12:43.159 I'd walk in and I'd sit at the front desk. 274 00:12:43.200 --> 00:12:45.879 I'd check my patients in, go to the back, put 275 00:12:45.919 --> 00:12:49.840 on my white coat, okay, treat the patient, come out, 276 00:12:50.759 --> 00:12:52.679 take off my white coat, check out the patient, and 277 00:12:52.720 --> 00:12:54.759 then right there and then I would post it before 278 00:12:54.759 --> 00:12:57.159 and after. So I was my own front desk. I 279 00:12:57.159 --> 00:12:59.679 didn't have a medical assistant, of my own social media manager. 280 00:12:59.720 --> 00:13:02.120 And then my husband eventually became my front desk. And 281 00:13:02.120 --> 00:13:03.639 then that's how I kind of grew. And I always 282 00:13:03.639 --> 00:13:06.639 say I grew by accident because I never thought it 283 00:13:06.679 --> 00:13:09.080 would become what it is today, which we're in a 284 00:13:09.080 --> 00:13:11.600 thirty three hundred square foot office with I think six 285 00:13:11.799 --> 00:13:14.120 I always forget because there's so many rooms, but six 286 00:13:14.159 --> 00:13:17.080 exam rooms, and I have three other injectors that I 287 00:13:17.120 --> 00:13:20.320 work alongside. And it's so cool to see my business 288 00:13:20.360 --> 00:13:25.159 evil based on the principle of just marketing. And I 289 00:13:25.240 --> 00:13:27.919 just started with Instagram and I would just post once 290 00:13:27.919 --> 00:13:28.240 a day. 291 00:13:28.519 --> 00:13:29.879 I'll do stories here and there. 292 00:13:30.000 --> 00:13:33.519 And then I hired a full time social media manager 293 00:13:33.879 --> 00:13:36.519 who entered in I think a year three, and they 294 00:13:36.519 --> 00:13:38.919 were doing it full time, so they were doing all 295 00:13:38.960 --> 00:13:41.600 my Instagram and then it was translating over to Facebook. 296 00:13:41.720 --> 00:13:44.919 And then we found out about TikTok three years ago 297 00:13:45.080 --> 00:13:47.279 and we were like and when everyone was like, no, 298 00:13:47.559 --> 00:13:51.759 these thirteen year olds dancing, like that's so stupid. This 299 00:13:51.759 --> 00:13:54.519 this platform is gonna, you know, die out and everyone 300 00:13:54.519 --> 00:13:56.639 thought it was so silly. We saw it as such 301 00:13:56.639 --> 00:13:59.360 an opportunity. We're like, nope, we're tapping into that. So 302 00:13:59.399 --> 00:14:01.440 we were one of the and aesthetics to kind of 303 00:14:01.480 --> 00:14:06.879 really be, you know, very heavy on TikTok. YouTube is 304 00:14:06.919 --> 00:14:10.240 something that I always like watch to make up YouTubers 305 00:14:10.279 --> 00:14:12.759 do their makeup, and I was fascinated by it. So 306 00:14:12.799 --> 00:14:15.360 I thought it'd be really cool to be someone in 307 00:14:15.399 --> 00:14:18.799 the asthetic space really going on YouTube and sharing like 308 00:14:18.840 --> 00:14:20.759 what's in my exam room like they do with like 309 00:14:20.840 --> 00:14:21.879 what's in my makeup room? 310 00:14:22.039 --> 00:14:24.919 Right? Or how can you become an aesthetic nurse. 311 00:14:24.960 --> 00:14:27.519 I talk about my journey because it's hard, you know, 312 00:14:27.559 --> 00:14:31.039 and nobody knows where to start. And I think as 313 00:14:31.080 --> 00:14:34.240 a byproduct, people said that I'm very inspiring because I'm 314 00:14:34.279 --> 00:14:37.000 so relatable. So I think when it comes down to 315 00:14:37.039 --> 00:14:42.279 the magic of marketing is just behave like your audience, right, 316 00:14:42.399 --> 00:14:47.399 Just show that you're normal, You want the same things 317 00:14:47.440 --> 00:14:47.799 they do. 318 00:14:48.080 --> 00:14:49.960 What is the best that you would do for your face? 319 00:14:50.000 --> 00:14:51.440 Treat them like almost like a sister. 320 00:14:51.480 --> 00:14:52.840 And I have a big sister and I talked to 321 00:14:52.840 --> 00:14:54.240 her all the time, like, oh my gosh, you have 322 00:14:54.279 --> 00:14:56.639 to try the slipliner or oh my gosh, you have 323 00:14:56.720 --> 00:15:01.159 to try, you know, micro needling combined with some other 324 00:15:01.200 --> 00:15:04.759 topic I just tried. And when you talk to them 325 00:15:04.759 --> 00:15:08.759 more from a friend or a family standpoint, that trusted 326 00:15:08.840 --> 00:15:10.960 there and you will carry on throughout all of your 327 00:15:10.960 --> 00:15:11.919 marketing platforms. 328 00:15:13.039 --> 00:15:15.600 Well said, it's so true because I think sometimes people 329 00:15:16.559 --> 00:15:20.000 they have a hard time making that translation in order 330 00:15:20.039 --> 00:15:23.279 to showing social which creates a connection. 331 00:15:23.639 --> 00:15:24.600 Right right. 332 00:15:24.679 --> 00:15:26.639 And so I bet when people come in and see you, 333 00:15:26.720 --> 00:15:29.600 like new patients that maybe have never seen you, they 334 00:15:29.679 --> 00:15:32.080 start following you first, right, They're going to check out 335 00:15:32.080 --> 00:15:34.440 your work, they're going to look at your reputation, they're 336 00:15:34.440 --> 00:15:36.720 going to look at your site, and then there's almost 337 00:15:36.720 --> 00:15:40.639 like immediately creates a connection before they physically see. 338 00:15:40.480 --> 00:15:42.080 You, right right. 339 00:15:42.159 --> 00:15:44.159 And I have girls that come in and they're nervous, 340 00:15:44.240 --> 00:15:46.919 They're like, oh my gosh, I feel like I know you, 341 00:15:47.080 --> 00:15:49.120 and this is greatly as if I'm this mini. 342 00:15:48.919 --> 00:15:49.720 Celebrity to them. 343 00:15:49.759 --> 00:15:52.840 And it's so fun to see that because that connection 344 00:15:52.919 --> 00:15:55.039 is already made and you don't really have to try 345 00:15:55.159 --> 00:15:57.679 as hard during your consoles because they've seen your work, 346 00:15:57.879 --> 00:16:00.559 they seem who you are, they see your morals, values 347 00:16:00.600 --> 00:16:03.440 of keeping up with their education. They already know all this, 348 00:16:03.799 --> 00:16:06.039 so they they don't need to. You don't need to, 349 00:16:06.799 --> 00:16:09.519 you know, try so hard to overwin there. 350 00:16:10.000 --> 00:16:11.399 Yeah, it's like marketing is interesting. 351 00:16:11.440 --> 00:16:13.639 It's like, look, it's definitely a way to get new 352 00:16:13.679 --> 00:16:15.720 patients for sure, but it's also a way, it's just 353 00:16:15.759 --> 00:16:20.279 like to your point to just make that consultation process 354 00:16:20.320 --> 00:16:24.639 super effective, right. I bet, like, you know, most patients 355 00:16:24.639 --> 00:16:27.039 that come to see you for the first time, the 356 00:16:27.120 --> 00:16:29.799 amount of let's just call it diligence, due diligence, if 357 00:16:29.799 --> 00:16:32.440 you will, like the amount of review they've done to say, hey. 358 00:16:32.399 --> 00:16:34.639 Is like she right for me? They have looked at 359 00:16:34.679 --> 00:16:35.080 a lot. 360 00:16:34.960 --> 00:16:37.879 Of content totally, so. 361 00:16:37.840 --> 00:16:40.600 They've almost qualified themselves by you putting out the free 362 00:16:40.679 --> 00:16:41.399 content out there. 363 00:16:42.000 --> 00:16:43.799 It's really cool. Yeah, I love it. 364 00:16:44.480 --> 00:16:47.159 I think especially when you add value right to something 365 00:16:47.200 --> 00:16:49.960 that they didn't know or it just makes sense to them. 366 00:16:50.440 --> 00:16:53.960 They immediately like, oh, she's someone that really knows her 367 00:16:54.000 --> 00:16:55.919 stuff because she taught me in a way where I 368 00:16:56.039 --> 00:16:57.840 understand it, and now I want to go to her 369 00:16:57.879 --> 00:17:01.799 to further learn about what I want to you know, enhance. 370 00:17:02.480 --> 00:17:04.279 So yeah, I like that. 371 00:17:04.319 --> 00:17:06.440 And you know what You made a point earlier about 372 00:17:06.680 --> 00:17:08.720 you know, you were every hat and you were in 373 00:17:08.759 --> 00:17:10.920 a smaller office, and you never. 374 00:17:10.799 --> 00:17:12.000 Thought it would get to this point. 375 00:17:12.000 --> 00:17:16.359 What's it's a journey, you know, right, And I mean, 376 00:17:16.400 --> 00:17:18.480 like I think that there's you know, there's people that 377 00:17:18.559 --> 00:17:21.759 want to get into the medical aesthetics arena or maybe 378 00:17:21.759 --> 00:17:23.359 that they've been in and they haven't. 379 00:17:23.079 --> 00:17:25.079 Really quite got to where they want to go. 380 00:17:25.880 --> 00:17:27.640 And they they have the tendency and I see it 381 00:17:27.640 --> 00:17:29.039 all the time, so I want to bring it up, 382 00:17:29.079 --> 00:17:32.359 but the tendency to maybe go pull up your your 383 00:17:32.440 --> 00:17:35.440 social media and say, oh my gosh, like I want 384 00:17:35.440 --> 00:17:36.920 to be there, and they think that they can maybe 385 00:17:36.960 --> 00:17:37.799 get there overnight. 386 00:17:38.400 --> 00:17:40.440 Right, You've been working on this for six years. 387 00:17:40.720 --> 00:17:41.319 Oh my gosh. 388 00:17:41.400 --> 00:17:44.400 Yes, I was so weird in the beginning on camera. 389 00:17:44.519 --> 00:17:47.519 I cannot tell you. I would say things that were 390 00:17:47.559 --> 00:17:49.880 not even like true or real. It's just almost like 391 00:17:49.920 --> 00:17:52.799 improv You're like, well, well, you know, just like you 392 00:17:52.880 --> 00:17:54.960 want to be entertaining, and you say anything that comes 393 00:17:55.000 --> 00:17:55.240 to mind. 394 00:17:55.279 --> 00:17:58.000 It's like word vomit or it was awkward. It was. 395 00:17:58.440 --> 00:18:02.000 It's definitely a skill psych asthetics. You will refine if 396 00:18:02.039 --> 00:18:03.160 you're consistent with it. 397 00:18:03.279 --> 00:18:06.279 Right. And I was practicing this every day, whether I was. 398 00:18:06.759 --> 00:18:09.799 Doing videos on the flying between patients, or I was 399 00:18:09.799 --> 00:18:12.359 doing stories of follow me around, or I was doing 400 00:18:12.440 --> 00:18:15.319 lives Like it's weird on lives because it's just when 401 00:18:15.319 --> 00:18:17.119 you're quiet, people don't want to interact or they leave, 402 00:18:17.160 --> 00:18:19.960 and you want to keep that engagement going. So it's 403 00:18:20.519 --> 00:18:23.880 a skill that I think anyone can truly do. You 404 00:18:24.079 --> 00:18:25.799 just have to do it, and you have to get 405 00:18:25.799 --> 00:18:27.839 over like, oh what if people, you know, what will 406 00:18:27.880 --> 00:18:30.200 they think about me? Get over it? You know, we 407 00:18:30.279 --> 00:18:31.680 all do well, they. 408 00:18:31.599 --> 00:18:34.559 Just throll the next video, right like it's just like yeah, yeah, 409 00:18:34.640 --> 00:18:36.079 I mean I think we get caught up in our 410 00:18:36.119 --> 00:18:38.400 mind of like what others stink would really like. 411 00:18:38.400 --> 00:18:40.319 If you can table that and. 412 00:18:40.359 --> 00:18:43.279 Just not even care, right right, then that's true. Well 413 00:18:43.279 --> 00:18:44.960 even more authenticity comes. 414 00:18:44.759 --> 00:18:50.000 Up right right, absolutely absolutely, And at least you're doing it, 415 00:18:50.039 --> 00:18:52.200 is what you know. The takeaway is a lot of 416 00:18:52.200 --> 00:18:53.839 people are too shy to do and they never do 417 00:18:53.880 --> 00:18:57.039 it and they always wonder what if, right, But at 418 00:18:57.119 --> 00:18:59.319 least if you're doing it, you know you're already ahead 419 00:18:59.359 --> 00:19:03.200 of the game. So little people feel that confidence right 420 00:19:03.240 --> 00:19:05.119 now to talk about it. But even if you know, 421 00:19:05.279 --> 00:19:07.759 just a little bit of a lout aesthetics talk about it. 422 00:19:07.880 --> 00:19:10.440 You know, we're all on this learning journey path together, 423 00:19:11.000 --> 00:19:13.599 where it might you know, introduce someone that is so 424 00:19:13.759 --> 00:19:17.440 new to whatever you're providing to be on that learning 425 00:19:17.519 --> 00:19:20.720 journey with you, and then your patients grow up with you, right, 426 00:19:20.759 --> 00:19:24.200 and they will follow you as a age because they 427 00:19:24.240 --> 00:19:27.119 see that you're learning and learning and progressing. That they'll 428 00:19:27.160 --> 00:19:29.599 continue to go to you because they want to grow 429 00:19:29.680 --> 00:19:32.079 up with your your level of knowledge as well. 430 00:19:32.440 --> 00:19:34.559 Yeah, it's never it's not like they just come in 431 00:19:34.680 --> 00:19:37.119 once and then they you know, they know everything. Like 432 00:19:37.400 --> 00:19:41.000 this is an evolving you know, industry. This is a 433 00:19:41.079 --> 00:19:43.640 specialty that I. 434 00:19:43.559 --> 00:19:45.640 Don't know if I've seen a specialty in an industry 435 00:19:45.680 --> 00:19:47.240 move as fast as this when it needs to, Like 436 00:19:47.359 --> 00:19:47.960 in terms of. 437 00:19:48.000 --> 00:19:52.400 Technique, clinical business, techling, it's crazy. So you have to 438 00:19:52.480 --> 00:19:57.640 continuously educate yourself, your patients and shoot, I bet, I 439 00:19:57.680 --> 00:19:59.519 mean you could tell me, but I'm sure the way 440 00:19:59.559 --> 00:20:05.000 that you are conducting the entire practice, from like consultation 441 00:20:05.319 --> 00:20:07.920 to patient follow up to even maybe even your technique 442 00:20:07.960 --> 00:20:10.400 of like when you inject, it's got to be completely different. 443 00:20:10.640 --> 00:20:13.359 Right, Oh my gosh, so different. I mean, I always 444 00:20:13.359 --> 00:20:16.240 call myself a conference for because. 445 00:20:15.960 --> 00:20:17.920 I'm at every conference. 446 00:20:17.440 --> 00:20:20.759 And I'm just like, you know, there's I learned so 447 00:20:20.920 --> 00:20:23.119 much from all the speakers because it's a variety of 448 00:20:23.160 --> 00:20:27.680 people from all over the country presenting on their techniques 449 00:20:27.680 --> 00:20:30.799 and you hear like little pearls or how they market 450 00:20:31.119 --> 00:20:33.440 or how they manage your business that you could really 451 00:20:33.480 --> 00:20:35.559 take home and be like, wow, that's so cool. That 452 00:20:35.720 --> 00:20:37.920 work for them, Let's try to implement it and see 453 00:20:37.920 --> 00:20:41.640 if it works for us. So I personally love conferences. 454 00:20:41.079 --> 00:20:45.119 And I love the rooms. What are those rooms called 455 00:20:45.119 --> 00:20:46.440 with the all. 456 00:20:46.359 --> 00:20:50.480 The vendor room, the vendor room, Oh oh yeah, yeah, the 457 00:20:50.480 --> 00:20:54.160 exhibit hall. I personally love the exhibit hall because there's 458 00:20:54.200 --> 00:20:59.160 so much emerging in terms of technologies and skincare treatments 459 00:20:59.160 --> 00:21:01.160 that I could never or keep up on my own, 460 00:21:01.240 --> 00:21:03.599 and that's a chance to see it all at once, right. 461 00:21:04.279 --> 00:21:08.000 I also love doing private trainings and really just having 462 00:21:08.000 --> 00:21:10.279 that one on one time with someone who's considered an 463 00:21:10.359 --> 00:21:13.880 expert not only within this country, but outside of this country. 464 00:21:13.880 --> 00:21:16.799 I went to Manchester, New England to learn techniques from 465 00:21:16.880 --> 00:21:19.119 raj Aquila, and I thought that was so cool and 466 00:21:19.160 --> 00:21:21.480 the next venture is to do Middle East, South America 467 00:21:21.519 --> 00:21:23.920 or Asia and learn just what are they doing over there? 468 00:21:24.359 --> 00:21:24.519 Right? 469 00:21:24.559 --> 00:21:26.799 I need to know, like how are they finding these 470 00:21:26.799 --> 00:21:30.119 incredible are doing these incredible results? Well? We feel so 471 00:21:30.240 --> 00:21:33.279 limited in the US because why, what's what's holding our 472 00:21:33.319 --> 00:21:33.880 hands tight? 473 00:21:33.960 --> 00:21:34.759 Is it? You know? 474 00:21:35.119 --> 00:21:37.559 So I think it's so important and then staying on 475 00:21:37.559 --> 00:21:42.279 top of studies, you know, I think for so unfortunately, 476 00:21:42.359 --> 00:21:44.359 we are in a society where we really count on 477 00:21:44.400 --> 00:21:46.359 social media platforms to educate us. 478 00:21:46.720 --> 00:21:49.559 And while that's really entertaining easy way because you're. 479 00:21:49.400 --> 00:21:53.359 Already scrolling to learn about something, it's not the best way, 480 00:21:53.440 --> 00:21:54.759 right because it's not evidence space. 481 00:21:54.880 --> 00:21:57.960 And I really love that Aesthetics. 482 00:21:57.519 --> 00:22:01.079 Is going towards evidence based medicine, where we're really going 483 00:22:01.160 --> 00:22:04.119 back to clinical studies to show that this is what 484 00:22:04.359 --> 00:22:07.759 allows this is what produces the best results, and it 485 00:22:07.839 --> 00:22:09.960 debunks all these misconceptions. 486 00:22:10.519 --> 00:22:13.039 I think it's so important and I see that happening, 487 00:22:13.079 --> 00:22:15.519 which is just like it's incredible. I mean, I know 488 00:22:15.599 --> 00:22:18.480 in some places you could you can go for a 489 00:22:18.519 --> 00:22:23.160 weekend and become an injector and eight hours of training. 490 00:22:23.160 --> 00:22:24.960 It's like wow, whoa wha, whoa what, Like, let's let's 491 00:22:24.960 --> 00:22:27.680 take a step back, you know, let's like really look 492 00:22:27.720 --> 00:22:30.440 at what is working from a clinical standpoint based upon 493 00:22:30.559 --> 00:22:31.279 facts and evidence. 494 00:22:31.279 --> 00:22:33.359 So I completely agree. 495 00:22:33.480 --> 00:22:35.920 And to your point about conferences, like I go to 496 00:22:35.960 --> 00:22:38.880 a ton of conferences. Maybe I'm a conference war as well, 497 00:22:39.039 --> 00:22:40.440 but yes, I see. 498 00:22:40.279 --> 00:22:43.839 You at everyone of I'm like, buddy, yeah, yeah. 499 00:22:43.559 --> 00:22:43.920 For sure. 500 00:22:43.960 --> 00:22:47.599 I mean like it's look, they're they're hard to go 501 00:22:47.680 --> 00:22:50.039 to because you have to leave your practice and your 502 00:22:50.039 --> 00:22:51.640 team and you have to have a team that maybe 503 00:22:51.680 --> 00:22:53.519 just keeps things going and everybody's. 504 00:22:53.119 --> 00:22:55.200 In a different you know, state of their their business. 505 00:22:55.319 --> 00:22:57.839 But right, I always get great takeaways. 506 00:22:58.880 --> 00:23:01.720 Yeah, you know, like we come from a business standpoint 507 00:23:01.759 --> 00:23:05.400 and a tech standpoint marketing standpoint. But I started going 508 00:23:05.440 --> 00:23:07.319 into a lot of the clinical sessions. 509 00:23:07.440 --> 00:23:08.119 Right good. 510 00:23:09.000 --> 00:23:12.400 I mean I have to know, like, okay, like before 511 00:23:12.680 --> 00:23:15.480 you guys would throw out these anatomy terms that I'm like, 512 00:23:15.519 --> 00:23:16.960 I don't even know what she's saying. It's probably like 513 00:23:17.000 --> 00:23:19.039 when we talk about certain terms with SEO, You're like, 514 00:23:19.079 --> 00:23:20.079 I don't even know what they're talking about. 515 00:23:20.119 --> 00:23:20.480 Oh I know. 516 00:23:21.200 --> 00:23:22.960 So it's like, hey, I need to educate myself on 517 00:23:23.000 --> 00:23:27.000 the clinical side. And then the networking is just extraordinary 518 00:23:27.319 --> 00:23:30.119 right right, and you can learn about all these other 519 00:23:30.240 --> 00:23:34.240 academies and trainings and Patreon pages and so like, It's 520 00:23:34.400 --> 00:23:36.799 what I love about it. An he says, everybody comes 521 00:23:36.799 --> 00:23:39.880 into this one area and brings some different level of 522 00:23:39.920 --> 00:23:43.359 expertise to the table and you can talk about it, 523 00:23:43.400 --> 00:23:46.319 you hang out, and like every time I leave, I 524 00:23:46.400 --> 00:23:49.359 just I feel energized. I'm like, Wow, this is this 525 00:23:49.440 --> 00:23:51.279 is amazing, it's exciting great people. 526 00:23:51.359 --> 00:23:52.640 Let's go. Yeah. 527 00:23:52.759 --> 00:23:54.480 I one hundred percent agree, and I've been to all 528 00:23:54.519 --> 00:23:57.440 of them right now. My top two are the metswa 529 00:23:57.519 --> 00:24:01.839 Show by AMSWA and LAMCA. I think that that AMSPA 530 00:24:02.039 --> 00:24:04.319 Metswah Show is great for business owners because we learned 531 00:24:04.359 --> 00:24:08.279 so much about business and LAMC has really meant for 532 00:24:08.519 --> 00:24:12.000 just like you know, learning your best practices and asthetic 533 00:24:12.079 --> 00:24:17.839 medicine by other great providers. So I but I agree 534 00:24:17.880 --> 00:24:20.920 with you, Cameron. I think it's important to educate us 535 00:24:20.960 --> 00:24:24.720 as well as injectors about marketing terms like SEO you mentioned. 536 00:24:24.720 --> 00:24:27.240 I just learned like a few months ago, what bounce 537 00:24:27.319 --> 00:24:29.880 rate was, right, the amount of time someone is on 538 00:24:29.920 --> 00:24:31.960 your website until they bounce to the right. 539 00:24:32.000 --> 00:24:32.960 Am I saying this correctly. 540 00:24:33.400 --> 00:24:35.400 But it's important for you to know that so that 541 00:24:35.400 --> 00:24:37.839 way you're really making sure that whoever you have for 542 00:24:37.880 --> 00:24:40.440 your website. And I'm so happy with Growth ninety nine 543 00:24:40.519 --> 00:24:43.440 managing my website because it just I love showing it off. 544 00:24:43.519 --> 00:24:46.039 I'm like, I tell patients to just go to the 545 00:24:46.079 --> 00:24:48.359 website to book instead of just giving them the booking 546 00:24:48.400 --> 00:24:51.519 linked via Boulevard, because I really want them to see 547 00:24:51.559 --> 00:24:56.240 how beautiful you guys put together a website and how 548 00:24:56.279 --> 00:25:00.920 it flows, and how visually appealing it is, and how 549 00:25:01.200 --> 00:25:03.960 enriching it is with content and the monthly blogs. I 550 00:25:03.960 --> 00:25:08.000 think it's so important to have someone really active, actively 551 00:25:08.079 --> 00:25:10.599 managing your website, not just when you reach on say 552 00:25:10.640 --> 00:25:13.440 like hey, just checking in what's going on with this, 553 00:25:13.559 --> 00:25:16.680 it's they're working the whole time on your website. So 554 00:25:17.319 --> 00:25:19.960 equally important for us to be educated on marketing. 555 00:25:20.240 --> 00:25:23.039 Yeah, no, and I really appreciate that. And you guys 556 00:25:23.079 --> 00:25:25.440 have done a great job. I mean it's you have 557 00:25:26.160 --> 00:25:27.720 like the way that you set up your call to 558 00:25:27.759 --> 00:25:30.119 action on the site where you have the booking that 559 00:25:30.200 --> 00:25:32.720 goes directly into Boulevard. It's easy to use even on 560 00:25:32.720 --> 00:25:35.839 your Instagram with your link tree page. Everything has a 561 00:25:35.839 --> 00:25:39.119 great CTA and so whether you know it or not, 562 00:25:39.160 --> 00:25:42.240 you have a great knack for saying hey, like obviously 563 00:25:42.599 --> 00:25:45.000 like you create great content, but then that call to 564 00:25:45.079 --> 00:25:47.559 action is there, and it leads people right down the 565 00:25:47.559 --> 00:25:50.119 funnel to hey, book an appointment. It's seamless, it's easy, 566 00:25:50.160 --> 00:25:52.720 it works. I mean I still talk to practice owners 567 00:25:52.759 --> 00:25:57.200 today that they're afraid to leverage online booking because it 568 00:25:57.240 --> 00:25:59.640 may interfere with their day to day operations. 569 00:26:00.319 --> 00:26:07.599 Yeah. I know, it's it's that resistance to not evolve 570 00:26:07.759 --> 00:26:11.559 because they're so comfortable with what has always been. But 571 00:26:11.720 --> 00:26:14.319 unfortunately we have to keep up with the times. And 572 00:26:14.359 --> 00:26:17.599 the times are online bookings and texting and not so 573 00:26:17.720 --> 00:26:20.720 much the phone calls and the mailers. It's we have 574 00:26:20.799 --> 00:26:24.400 to progress as a business, otherwise we're considered outdated. And 575 00:26:24.599 --> 00:26:28.200 aesthetics is so quickly evolving that you have to stay 576 00:26:28.319 --> 00:26:32.160 on top if you're not. I always call this it's 577 00:26:32.200 --> 00:26:36.000 called the Harvard it's a Harvard theory. But basically the 578 00:26:36.000 --> 00:26:39.400 theory is that there is a duck that you see floating. 579 00:26:39.680 --> 00:26:40.599 Have you heard about this theory? 580 00:26:40.759 --> 00:26:43.400 Oh? I want to hear it. 581 00:26:43.200 --> 00:26:46.279 Floating across the pond, and they look so calm, and 582 00:26:46.319 --> 00:26:48.599 they look so at ease, and you're just like, wow, 583 00:26:48.640 --> 00:26:51.279 that is so pretty to see a duck just floating. 584 00:26:50.920 --> 00:26:54.119 By, but really underwater, they're like paddling paddling, you know, 585 00:26:54.160 --> 00:26:56.799 like doing super super fast trying to keep up right. 586 00:26:57.200 --> 00:27:00.759 That analogy hits such home as a is this owner 587 00:27:00.799 --> 00:27:05.200 and aesthetics because you're trying to stay aflow where everyone's like, wow, 588 00:27:05.480 --> 00:27:07.960 she really has to figure it out. Everything's so perfect 589 00:27:08.000 --> 00:27:10.640 about her business with the Metswaile, the website, everything's so 590 00:27:10.759 --> 00:27:15.279 dial then, but it is a constant hustle, right of 591 00:27:15.359 --> 00:27:17.799 just staying on top and just being a part of 592 00:27:17.839 --> 00:27:22.000 the now that you know, it's not impossible, it just 593 00:27:22.039 --> 00:27:22.720 takes hard work. 594 00:27:23.079 --> 00:27:28.119 It totally does. Now, that's a great analogy. When you 595 00:27:28.200 --> 00:27:37.440 said that, I immediately felt that. I'm like, oh my gosh, yeah, 596 00:27:37.680 --> 00:27:38.160 thank you. 597 00:27:38.319 --> 00:27:41.559 For listening to Medical Millionaire. I wanted to take just 598 00:27:41.599 --> 00:27:43.920 a few short moments and tell you all about Growth 599 00:27:44.000 --> 00:27:47.920 ninety nine University. Naturally, if you're listening to Medical Millionaire, 600 00:27:48.160 --> 00:27:51.240 the success of your medspot is extremely important to you, 601 00:27:51.759 --> 00:27:54.160 and as it should be. And if you're listening to 602 00:27:54.200 --> 00:27:57.200 Medical Millionaire, you are obviously looking for the best most 603 00:27:57.200 --> 00:27:59.960 effective ways to take your medspot to the next level 604 00:28:00.079 --> 00:28:05.839 in both profit and customer success enter Growth ninety nine University. 605 00:28:06.960 --> 00:28:10.039 Ranging from online education courses all the way to the 606 00:28:10.079 --> 00:28:13.839 full suite of marketing and web services. Growth ninety nine 607 00:28:13.880 --> 00:28:17.680 has your medspa covered. No matter the challenges that you're facing, 608 00:28:17.880 --> 00:28:20.519 we are ready and able to help you achieve your 609 00:28:20.559 --> 00:28:24.759 next level in business, profit and freedom. To inquire about 610 00:28:24.799 --> 00:28:28.079 all of our support services and products, please visit Growth 611 00:28:28.200 --> 00:28:31.119 ninety nine dot com and while you're there, click the 612 00:28:31.200 --> 00:28:33.680 university link and check out the companion course to this 613 00:28:33.880 --> 00:28:34.720 very podcast. 614 00:28:35.279 --> 00:28:35.960 Back to the show. 615 00:28:39.759 --> 00:28:42.519 I think like social media in a way, marketing in 616 00:28:42.559 --> 00:28:43.359 a way in general. 617 00:28:44.319 --> 00:28:47.720 You know, we put stuff out there that's that's put out. 618 00:28:47.599 --> 00:28:51.039 In a way that is you know, there's some editing 619 00:28:51.079 --> 00:28:53.759 that takes place, right, there's some thought process behind it, 620 00:28:53.799 --> 00:28:56.440 and it's to show like, hey. 621 00:28:56.279 --> 00:28:57.640 This is a market like you have to make it. 622 00:28:57.599 --> 00:29:01.480 Look good right behind the scene is like my gosh, 623 00:29:01.480 --> 00:29:07.920 I mean, I'm sure you know there's tears being an entrepreneur, right, Definitely, 624 00:29:08.079 --> 00:29:11.359 there's some dark days, bad things happen. You almost have 625 00:29:11.400 --> 00:29:13.480 to hold the whole thing together and make sure it 626 00:29:13.519 --> 00:29:16.759 looks like great, while there's always like some sort of 627 00:29:16.759 --> 00:29:18.920 friction or challenge or something that's singing books. 628 00:29:19.559 --> 00:29:22.440 Definitely, definitely I agree, and I think the hardest challenge 629 00:29:22.440 --> 00:29:24.519 and I think a lot of business owners can agree 630 00:29:24.519 --> 00:29:27.039 with me, and those that are thinking about opening up 631 00:29:27.079 --> 00:29:31.000 a business just know, you know, managing employees can be 632 00:29:31.200 --> 00:29:34.440 the biggest challenge, and it's really just managing making sure 633 00:29:34.480 --> 00:29:37.720 that they're happy, making sure that we are all working 634 00:29:37.759 --> 00:29:41.200 cohesively when you have so many different personalities. I went 635 00:29:41.240 --> 00:29:44.319 from five employees last year to ten this year because 636 00:29:44.319 --> 00:29:46.960 I increased my footprint and there's a lot of new 637 00:29:46.960 --> 00:29:50.079 personalities that comes with growth, and just making sure that 638 00:29:50.119 --> 00:29:51.920 we're all dial then we're all in it for the 639 00:29:52.039 --> 00:29:57.440 right goals and hiring like minded individuals is really what's 640 00:29:57.480 --> 00:30:00.279 going to help you to create a such as strong 641 00:30:00.319 --> 00:30:02.960 team that's going to propel your business, because. 642 00:30:02.720 --> 00:30:03.680 It's really not just me. 643 00:30:03.960 --> 00:30:06.240 I mean I might be the face of brand, but 644 00:30:06.319 --> 00:30:09.680 I have a whole team behind me, you know, managing 645 00:30:09.720 --> 00:30:12.759 a lot of aspects of the team the business. So 646 00:30:13.920 --> 00:30:15.920 some things that we do that I think are very 647 00:30:16.240 --> 00:30:20.359 valuable is we do monthly check ins with our employees 648 00:30:20.440 --> 00:30:23.519 to make sure that they are feeling good, how anything 649 00:30:23.559 --> 00:30:27.200 that's come up that we need to address, and really 650 00:30:27.440 --> 00:30:30.680 doing quarterly team bondings. I think that's really helped us 651 00:30:30.839 --> 00:30:35.920 be more synergistic with each other's energies. Allergan provides color 652 00:30:36.039 --> 00:30:38.559 energies team bonding exercise. 653 00:30:38.599 --> 00:30:40.200 I'm not sure if you've heard of it, Oh. 654 00:30:40.119 --> 00:30:43.839 Yeah, but I think that's helped us identify who is 655 00:30:43.880 --> 00:30:45.920 what color and then how to work with them better. 656 00:30:46.519 --> 00:30:49.920 So team and managing people is important. 657 00:30:50.039 --> 00:30:52.920 But I want to talk about hiring for a second 658 00:30:52.920 --> 00:30:55.680 because I think that's something I finally figured out. 659 00:30:55.720 --> 00:30:55.960 Now. 660 00:30:57.400 --> 00:30:59.160 I'm a type of girl that I really do like 661 00:30:59.200 --> 00:31:00.000 everyone immediately. 662 00:31:00.279 --> 00:31:02.039 And I'm not just saying that, like hah, you know 663 00:31:02.279 --> 00:31:04.440 so like you know, like well, and I like everybody. 664 00:31:04.440 --> 00:31:07.200 It's just I don't have any reason to mistrust anyone 665 00:31:07.400 --> 00:31:10.200 unless you give me one, right, So I think when 666 00:31:10.200 --> 00:31:12.519 it came to hiring, I just was like, oh my god, 667 00:31:12.599 --> 00:31:15.319 she's so cute, she's Soapa Blaze, you're hired. We get along, 668 00:31:15.799 --> 00:31:19.160 But it's not really looking at longer term in terms 669 00:31:19.200 --> 00:31:21.960 of fitting into the business or the culture. So something 670 00:31:21.960 --> 00:31:23.960 that I've adopted in my hiring process that I do 671 00:31:24.000 --> 00:31:26.599 want to share with other owners or people opening up 672 00:31:26.599 --> 00:31:29.559 their business. Is a three step type of process of 673 00:31:30.119 --> 00:31:32.960 you know, not only are we posting the job application online, 674 00:31:33.000 --> 00:31:36.480 but we're really taking that first interview to FaceTime. Do 675 00:31:36.559 --> 00:31:38.640 they show up on time, do they present themselves well, 676 00:31:39.000 --> 00:31:42.279 are they really keeping eye contact? Are they engaging right? 677 00:31:42.359 --> 00:31:43.799 And then you can take it to the next level 678 00:31:43.799 --> 00:31:45.880 of inviting them in doing like a shadow day for 679 00:31:45.920 --> 00:31:48.640 a few hours, right, having them work with the team. 680 00:31:48.680 --> 00:31:51.039 What did the team think, you know, what did they think? 681 00:31:51.240 --> 00:31:54.240 Just really making sure that they align. And then lastly 682 00:31:54.440 --> 00:31:57.480 I would do another you know, sit down interview asking 683 00:31:57.519 --> 00:32:01.599 the hard questions of more like behavioral right, situational ones, 684 00:32:01.920 --> 00:32:04.319 and after they hit that three points, I think that 685 00:32:04.440 --> 00:32:07.160 creates such a great team that will fit your culture 686 00:32:07.680 --> 00:32:08.799 and of course the rest. 687 00:32:08.640 --> 00:32:11.799 Of your team that is just it's just fluid. 688 00:32:11.799 --> 00:32:14.359 Yep, yep, right, no, well done. 689 00:32:14.480 --> 00:32:16.640 I think like it's it's really hard to find the 690 00:32:16.759 --> 00:32:20.720 right team that fits a line, you know, aligns with culture, 691 00:32:21.359 --> 00:32:25.519 understands the KPIs where you're going, you know, is has 692 00:32:25.559 --> 00:32:26.920 the ability to like show up on time. 693 00:32:27.119 --> 00:32:27.759 I think that's great. 694 00:32:27.839 --> 00:32:29.480 It's like, hey, let's have a phone call, let's do 695 00:32:29.519 --> 00:32:32.359 FaceTime first, you know, and let's see how prompts you are, 696 00:32:32.440 --> 00:32:34.759 how well spoken you are, how the fit is, bring. 697 00:32:34.599 --> 00:32:35.640 Them in, let's see their work. 698 00:32:36.200 --> 00:32:36.599 Right. 699 00:32:36.680 --> 00:32:38.799 It's almost like a tryout type of session, right, and 700 00:32:38.839 --> 00:32:41.640 then the final one, like you said, like let's have 701 00:32:41.680 --> 00:32:43.319 this one on one, set down and let's get into 702 00:32:43.359 --> 00:32:45.960 the meat of it and then from there make your decision. 703 00:32:46.000 --> 00:32:48.640 So that's a lot shoot, going from five to ten 704 00:32:49.039 --> 00:32:50.519 in a twelve month period. 705 00:32:51.039 --> 00:32:55.079 Yes, so I doubled my injectors, which is adding you know, 706 00:32:55.960 --> 00:32:58.079 one and a half because one's part time to the team. 707 00:32:58.279 --> 00:33:02.440 I have another person on marketing, so now I have 708 00:33:02.640 --> 00:33:06.000 someone just managing marketing on its own with the SEO, 709 00:33:06.359 --> 00:33:10.400 keeping the brand looking really cohesive and website and just 710 00:33:10.440 --> 00:33:12.599 making overseeing all the platforms. And I have someone for 711 00:33:12.680 --> 00:33:15.519 social media manager. She's also full time, so to full 712 00:33:15.519 --> 00:33:19.440 time just for marketing and social media. I have, you know, 713 00:33:19.519 --> 00:33:24.440 two patient care coordinators. I have two medical assistants. I 714 00:33:24.480 --> 00:33:26.880 promoted one of my medical systems to practice manager this 715 00:33:26.880 --> 00:33:30.400 past year, so now my husband's involved. So really, it 716 00:33:30.440 --> 00:33:34.079 does require a village to run a successful business. And 717 00:33:34.119 --> 00:33:36.599 that's why I always say this that I have no 718 00:33:36.799 --> 00:33:41.640 intention of expanding and having multilocations. Seeing that my team 719 00:33:41.720 --> 00:33:43.440 is so dialed in, someone could be like, well, now 720 00:33:43.440 --> 00:33:46.200 you can replicate it, right, You clearly have the recipe 721 00:33:46.240 --> 00:33:49.039 for your business. Just have that blueprint and just go 722 00:33:49.160 --> 00:33:51.960 to other cities. You know, why why why wouldn't you? 723 00:33:52.480 --> 00:33:52.599 Right? 724 00:33:52.880 --> 00:33:55.039 And my thought is that if it's this hard to 725 00:33:55.079 --> 00:33:59.519 manage one business, right, I can't imagine what would be 726 00:33:59.559 --> 00:34:02.599 like with multiple. And then you have to think, okay, 727 00:34:02.599 --> 00:34:05.480 what's the reason behind multiple? Well, now you're just you're 728 00:34:05.519 --> 00:34:09.039 just thinking about profits, right and increasing that. And I 729 00:34:09.119 --> 00:34:11.320 understand that could be someone's business model, and that's there, 730 00:34:11.960 --> 00:34:14.880 that's their primary focus is to increase profits. 731 00:34:14.920 --> 00:34:16.480 But minus always then to do. 732 00:34:17.920 --> 00:34:21.840 The best of aesthetics, to be known as the top injectors, 733 00:34:21.880 --> 00:34:25.800 to really have everyone doubt in of upcoming procedures, but 734 00:34:25.880 --> 00:34:28.800 really being evident space. And that's how I train my injectors, 735 00:34:28.880 --> 00:34:32.960 That's how I expect them to, you know, really define 736 00:34:32.960 --> 00:34:36.119 the standard in aesthetics. So keeping a boutique, keeping it 737 00:34:36.199 --> 00:34:39.920 high quality, and keeping it really a fun balanced environment. 738 00:34:41.280 --> 00:34:43.559 I love that, and I mean that's going to create 739 00:34:43.880 --> 00:34:47.360 you know, profits just on its own right. And I 740 00:34:47.400 --> 00:34:49.679 think to your point, you know, if you start if 741 00:34:49.719 --> 00:34:53.159 profits starting to become the first topic of conversation where 742 00:34:53.199 --> 00:34:55.079 you are now like obviously, look, at the end of 743 00:34:55.079 --> 00:34:56.480 the day, it's a business. We have to turn a 744 00:34:56.480 --> 00:34:59.320 profit and you know, you got ten families you got 745 00:34:59.360 --> 00:34:59.840 to take care of. 746 00:35:00.239 --> 00:35:01.360 I mean at the end of the day. 747 00:35:01.480 --> 00:35:03.880 Like that's that's what you're doing, which is incredible, Like 748 00:35:03.920 --> 00:35:06.079 when you think of it that way, and then all 749 00:35:06.119 --> 00:35:08.440 these patients you're taking care of and you're building confidence 750 00:35:08.440 --> 00:35:10.960 in them and they're feeling great, Like it's a tall order. 751 00:35:11.039 --> 00:35:15.719 So I agree, if you focus on your craft, understand 752 00:35:15.800 --> 00:35:17.920 exactly what you want to do, like, those profits are 753 00:35:17.920 --> 00:35:20.119 going to come and you're you're you're a true walking, 754 00:35:20.320 --> 00:35:22.719 you know, talking individual that is doing that. 755 00:35:23.400 --> 00:35:28.719 Right, amazing will come with the Yeah, if the belief 756 00:35:28.719 --> 00:35:31.639 in heart is there, people will just see it, smell it, 757 00:35:31.719 --> 00:35:32.719 feel it, tastes it. 758 00:35:32.719 --> 00:35:33.880 It's just it's just there. 759 00:35:34.280 --> 00:35:36.280 Yeah, what's your husband doing in the business. 760 00:35:37.039 --> 00:35:40.760 So he actually does realestate full time, but he doesn't 761 00:35:40.800 --> 00:35:42.880 have an office for real estate. As you know, you 762 00:35:42.960 --> 00:35:46.159 have flexible hours of working from home and being out 763 00:35:46.159 --> 00:35:48.440 in the field, So I just have him in the 764 00:35:48.519 --> 00:35:50.599 office working with real estate. But now he's been so 765 00:35:50.719 --> 00:35:54.679 much more involved in the operations, which is very much 766 00:35:54.719 --> 00:35:58.199 needed in terms of setting up boulevard, making sure our 767 00:35:58.239 --> 00:36:01.639 patients are being booked properly, and just being tapped into 768 00:36:01.679 --> 00:36:06.639 everything that's growing, just making sure it's translating on social 769 00:36:06.679 --> 00:36:10.440 platforms and on booking platforms. And then he's really helping 770 00:36:10.480 --> 00:36:12.480 managing the staff because at the end of the day, 771 00:36:12.559 --> 00:36:15.119 I'm in the room eighty ninety percent of the time 772 00:36:15.280 --> 00:36:18.400 and I'm not really seeing what's going on outside, right, 773 00:36:18.519 --> 00:36:19.639 and it's nothing bad. 774 00:36:19.719 --> 00:36:22.360 It's just making sure that we have good. 775 00:36:22.119 --> 00:36:26.599 Flow, good synergy, and everyone is feeling that they are 776 00:36:28.400 --> 00:36:31.480 part of this, you know, great workflow, but keeping the 777 00:36:31.480 --> 00:36:32.239 culture intact. 778 00:36:32.599 --> 00:36:33.400 Yeah, I love it. 779 00:36:33.519 --> 00:36:35.800 I see that happening more and more when I'm just 780 00:36:35.840 --> 00:36:39.480 having conversations with people I know, like the husband and 781 00:36:39.880 --> 00:36:43.639 wife duo. It creates something really compelling because there's just 782 00:36:43.920 --> 00:36:45.519 levels of expertise. 783 00:36:45.039 --> 00:36:46.000 Both bringing to the table. 784 00:36:46.679 --> 00:36:49.559 Yes, and it's just super helpful and probably a lot 785 00:36:49.559 --> 00:36:51.719 of fun I mean, who knows. I'm sure there's time 786 00:36:51.760 --> 00:36:54.519 where it's not, but I'm sure for the most part 787 00:36:54.519 --> 00:36:56.119 it's great. You know. 788 00:36:57.000 --> 00:36:57.280 Funny. 789 00:36:57.320 --> 00:36:58.920 I was scared about it in the beginning because like, 790 00:36:58.920 --> 00:37:02.119 oh my gosh, I don't know, like having my dessert. 791 00:37:02.199 --> 00:37:04.679 I don't know the comments saying, but I just don't 792 00:37:04.679 --> 00:37:07.039 want to have my dessert all the time that you 793 00:37:07.119 --> 00:37:07.559 know what you mean. 794 00:37:07.599 --> 00:37:09.360 And just having him around I want to say if. 795 00:37:09.239 --> 00:37:11.719 I'm being looking forward to going home and seeing him 796 00:37:11.800 --> 00:37:15.000 and doing our dinners together and whatnot. But it's been 797 00:37:15.239 --> 00:37:17.840 so helpful. I actually talked to him all the time, 798 00:37:17.920 --> 00:37:20.519 like what took you so long? You joined my practice 799 00:37:20.559 --> 00:37:24.039 year five? Like why were you just waiting? He's like, well, 800 00:37:24.079 --> 00:37:25.840 it was your thing, it was your business. I just 801 00:37:25.880 --> 00:37:28.920 didn't feel like I wanted to be a part of that. 802 00:37:29.039 --> 00:37:31.119 It's just your thing, and I want it's separate. But 803 00:37:31.239 --> 00:37:31.880 it's so good. 804 00:37:32.280 --> 00:37:33.079 He's super cool. 805 00:37:33.199 --> 00:37:35.239 I've had the opportunity obviously to hang out get to 806 00:37:35.239 --> 00:37:38.800 know him with the conferences and have enjoyed that. 807 00:37:38.920 --> 00:37:39.679 So that's awesome. 808 00:37:40.679 --> 00:37:41.760 And women love him. 809 00:37:41.920 --> 00:37:45.159 At Beaty Bills, he walks in like checking people and 810 00:37:45.159 --> 00:37:48.239 they're like, oh my god, your niece's just brings that 811 00:37:48.320 --> 00:37:51.079 male energy into the office with patients and staff. 812 00:37:51.280 --> 00:37:52.440 It's good. It's a good buffer. 813 00:37:52.639 --> 00:37:53.880 That's fun. I love it. 814 00:37:54.239 --> 00:37:58.039 Hey, So as you've gotten from five to ten summer 815 00:37:58.119 --> 00:38:00.800 providers that you brought in, right, your provider's us. Yes, yeah, 816 00:38:00.840 --> 00:38:07.119 exactly what was there did they come with with existing patients? 817 00:38:07.360 --> 00:38:07.719 Like how? 818 00:38:07.880 --> 00:38:09.679 Because I know that's always been a challenge, right when 819 00:38:09.679 --> 00:38:13.599 you when you grow a provider count, then obviously that 820 00:38:13.639 --> 00:38:16.480 comes like, Okay, what's the capacity like because we want 821 00:38:16.519 --> 00:38:18.079 to make sure that your your book. 822 00:38:18.119 --> 00:38:20.039 We got to get your booked. What is your strategy 823 00:38:20.119 --> 00:38:20.639 been around that? 824 00:38:21.679 --> 00:38:24.840 Oh, this is so hard and I feel like it's 825 00:38:24.880 --> 00:38:27.280 painful to even talk about because I've been through it. 826 00:38:28.920 --> 00:38:33.559 I first of all, I've tried hiring injectors without any experience, 827 00:38:33.760 --> 00:38:36.960 and I tried it twice, and both times I felt 828 00:38:37.000 --> 00:38:40.480 that my business is at a point where my patients 829 00:38:40.519 --> 00:38:44.519 deserve to have an experienced injector only because in the 830 00:38:44.519 --> 00:38:47.280 beginning there's so much trial and error. Right, I know 831 00:38:47.400 --> 00:38:50.239 that I kind of messed up quite a few times 832 00:38:50.320 --> 00:38:52.719 to get to this level, and you guys will too, 833 00:38:52.800 --> 00:38:55.559 and that's okay, But I think when my our patients 834 00:38:55.599 --> 00:38:59.199 are paying top dollar in Newport Beach, they do deserve 835 00:38:59.239 --> 00:39:01.800 at least an inner mediate skill set at least, right, 836 00:39:01.960 --> 00:39:04.559 So I didn't feel that that worked with my business model, 837 00:39:06.280 --> 00:39:09.960 not to say that it will never right, so I do. 838 00:39:10.039 --> 00:39:11.840 Hire someone who is experienced. 839 00:39:11.960 --> 00:39:16.480 And my thought behind having someone experience is that I 840 00:39:16.599 --> 00:39:19.760 also wanted them to have a higher degree of education. 841 00:39:20.079 --> 00:39:23.840 And I thought only hiring nurse practitioners and PA was 842 00:39:23.880 --> 00:39:24.960 going to be my cutoff. 843 00:39:24.960 --> 00:39:26.679 I did not want to entertain nurses. 844 00:39:26.800 --> 00:39:28.920 I just felt that, you know, when you have that 845 00:39:29.679 --> 00:39:32.400 extra level of education, there's no chance of maybe going 846 00:39:32.400 --> 00:39:34.159 back to school and getting it. I can have you 847 00:39:34.239 --> 00:39:37.639 secured in your position and we'll call it a day. 848 00:39:38.039 --> 00:39:39.280 But I found that. 849 00:39:39.599 --> 00:39:43.679 The most talented injectors are our ns, you know, so 850 00:39:44.599 --> 00:39:49.000 I and they just they crave being masters at their craft, 851 00:39:49.280 --> 00:39:53.039 and they really enjoy where they're at in their career, 852 00:39:53.119 --> 00:39:55.199 and they don't feel the need to go back. And 853 00:39:55.239 --> 00:39:58.400 that's okay. You don't really need it in acidics other 854 00:39:58.440 --> 00:40:01.400 than clearing a good faith exam. Let's be honest, right, 855 00:40:01.400 --> 00:40:04.199 And I'm a nurse practitioner. I have another nurse practitioner. 856 00:40:04.199 --> 00:40:07.079 It's okay to have that r N in the business. 857 00:40:07.119 --> 00:40:09.639 So I hired an RN with the experience. She came 858 00:40:09.639 --> 00:40:11.800 from Texas, did not have a following because of out 859 00:40:11.800 --> 00:40:15.440 of state, and she was brought on this past summer. 860 00:40:15.480 --> 00:40:19.239 I hired a nurse practitioner who came from Georgia and 861 00:40:19.280 --> 00:40:21.760 she was brought on earlier this year in January. 862 00:40:21.920 --> 00:40:24.719 And then I had a. 863 00:40:24.000 --> 00:40:27.480 Nurse who just graduated to be a nurse practitioner who 864 00:40:27.519 --> 00:40:31.159 came back from attorney to leave this September, so she's 865 00:40:31.199 --> 00:40:35.199 back in the practice with part time, so being part 866 00:40:35.199 --> 00:40:40.199 time myself, part time with my maternity lead returner and PEE. 867 00:40:40.280 --> 00:40:42.719 Hence is one full time. I have two other full times. 868 00:40:42.719 --> 00:40:44.480 So if you really think about it, it's three full 869 00:40:44.519 --> 00:40:46.559 time providers and we're going to probably add one more 870 00:40:46.559 --> 00:40:49.039 to your team by next summer and then we'll be 871 00:40:49.119 --> 00:40:49.599 maxed out. 872 00:40:49.639 --> 00:40:51.920 And I'm perfectly fine with that, and. 873 00:40:51.800 --> 00:40:54.320 You're good with that. I love Yeah, you know your journey, 874 00:40:54.360 --> 00:40:56.000 your other destination, you know where you want to go. 875 00:40:56.079 --> 00:40:59.079 It's amazing. You really have a great vision. 876 00:40:59.199 --> 00:41:00.920 I don't know if you've taking the time to like 877 00:41:01.159 --> 00:41:04.440 roadmap this out or how you've done it, but I 878 00:41:04.480 --> 00:41:07.280 really like the vision and you know what you've gone 879 00:41:07.280 --> 00:41:08.920 through in terms of like because I'm sure there's been 880 00:41:08.920 --> 00:41:11.199 times where you've hired people that hey, I'm not going 881 00:41:11.280 --> 00:41:14.239 to do that again, right, and now you have a 882 00:41:14.280 --> 00:41:18.719 process in place, So that's that's that's really interesting, and 883 00:41:18.800 --> 00:41:20.800 it takes time to get the people to the team. 884 00:41:20.800 --> 00:41:22.480 I mean that's a big move from Georgia all the 885 00:41:22.519 --> 00:41:24.000 way to Newport. 886 00:41:24.079 --> 00:41:26.599 I mean that's yeah. I bet that was from social media? 887 00:41:26.639 --> 00:41:27.039 Am I wrong? 888 00:41:27.599 --> 00:41:28.800 Yeah? No, you're correct. 889 00:41:29.079 --> 00:41:31.440 She followed me for a couple of years on social media, 890 00:41:32.199 --> 00:41:34.360 and she applied because she knew she wanted to come 891 00:41:34.360 --> 00:41:37.159 back to California where she's from, and she's actually from NORTHUS, 892 00:41:37.239 --> 00:41:39.679 So for her to come to SoCal and join our team, 893 00:41:39.719 --> 00:41:42.480 it was really, really truly an honor to see someone 894 00:41:42.599 --> 00:41:47.599 make that move across country. And then the other are 895 00:41:47.679 --> 00:41:50.800 in from Texas also found us through social media. And 896 00:41:50.840 --> 00:41:53.159 then she also said that she found our job hosting 897 00:41:53.199 --> 00:41:56.840 I think as well online. So it's cool because they 898 00:41:56.880 --> 00:41:59.039 could see the business right, the brand totally. 899 00:41:59.119 --> 00:42:01.559 I mean it goes way out side of just patient acquisition. 900 00:42:02.000 --> 00:42:05.159 This is like, this is talent acquisition that's willing to 901 00:42:05.199 --> 00:42:08.079 move across the country because of the power of social 902 00:42:08.119 --> 00:42:09.480 That's what I want the audience to know is like, 903 00:42:09.519 --> 00:42:12.880 look like you guys like that there's a big world 904 00:42:12.880 --> 00:42:17.800 out there outside of your local market, and people are 905 00:42:17.960 --> 00:42:20.000 you're You're an interesting everybody's. 906 00:42:19.559 --> 00:42:21.159 Interesting, right, Yeah. 907 00:42:21.239 --> 00:42:23.320 Yeah, and it's a way of just like expressing it 908 00:42:23.360 --> 00:42:25.960 through these channels that's going to help you guys, Like 909 00:42:26.519 --> 00:42:27.920 if I hear it all the time, and he said 910 00:42:27.960 --> 00:42:29.599 all the time, like I'm not really big on social. 911 00:42:29.639 --> 00:42:31.079 I want, I want to I want to med spot 912 00:42:31.159 --> 00:42:33.440 on a practice, but I'm just not really big on social. 913 00:42:33.599 --> 00:42:36.400 And you know, not that we're't necessarily a social media 914 00:42:36.800 --> 00:42:39.800 you know, consulting company, We're still like that. That is 915 00:42:39.840 --> 00:42:42.800 one of the most important arms that you have to 916 00:42:42.840 --> 00:42:45.760 control as a practice owner. Right. The talent that you 917 00:42:45.760 --> 00:42:48.559 guys is incredible there. So I know you have this 918 00:42:48.639 --> 00:42:51.360 boost camp. Can you talk to us a little bit 919 00:42:51.360 --> 00:42:52.159 about the boost Camp? 920 00:42:52.679 --> 00:42:56.079 Yes, Well, it was actually really inspired from so many 921 00:42:56.119 --> 00:42:59.480 dms I came into my inbox on to Talk and 922 00:42:59.599 --> 00:43:02.559 Instagram finding me through videos where they felt inspired to 923 00:43:02.599 --> 00:43:06.239 become an ascetic provider that they really wanted to learn 924 00:43:06.519 --> 00:43:06.760 for me. 925 00:43:06.960 --> 00:43:07.639 And I think a. 926 00:43:07.599 --> 00:43:11.360 Lot of experience providers are seeing a lot of messages 927 00:43:11.440 --> 00:43:13.719 like that come through in their inbox but not knowing 928 00:43:13.760 --> 00:43:16.000 where to navigate, right because they don't have a fit 929 00:43:16.079 --> 00:43:19.000 formal training program. They don't know where to even start, 930 00:43:19.039 --> 00:43:22.280 because you know, having one business is enough and I 931 00:43:22.320 --> 00:43:26.039 definitely resonate with that. So I decided to actually start 932 00:43:26.159 --> 00:43:29.400 with Patreon. It's an online training platform I'm sure you 933 00:43:29.480 --> 00:43:32.719 know of, but for our listeners out there, it's really 934 00:43:32.760 --> 00:43:35.320 cool because you can pay like fifty or one hundred 935 00:43:35.360 --> 00:43:38.360 bucks a month and you learn the best techniques from 936 00:43:38.400 --> 00:43:39.960 the best providers in the business. 937 00:43:40.360 --> 00:43:44.199 And it's not just techniques. I share business strategies. 938 00:43:43.519 --> 00:43:45.840 Of you know, this is what I changed my business yere, 939 00:43:46.119 --> 00:43:48.679 you know, based on the economy. Or I talk about 940 00:43:49.320 --> 00:43:52.159 marketing strategies. I talk about what I keep in my 941 00:43:52.599 --> 00:43:56.199 office for emergencies. I talk about my protocol. Just so 942 00:43:56.360 --> 00:44:00.000 many things that I share online that is so valuable 943 00:44:00.280 --> 00:44:01.800 for like literally not. 944 00:44:01.840 --> 00:44:03.800 Much, and you could you could watch these videos at. 945 00:44:03.719 --> 00:44:07.519 Any point seeing that that grew so much, Cameron, I 946 00:44:07.559 --> 00:44:09.800 was shocked at to see how much that grew that 947 00:44:10.199 --> 00:44:13.280 I realize on Patreon, people are like, Okay, this is great, 948 00:44:13.320 --> 00:44:15.239 but I really want you to do hands on because 949 00:44:15.280 --> 00:44:16.880 I want you to see my movement to the skin. 950 00:44:16.960 --> 00:44:17.800 I want you to guide me. 951 00:44:18.159 --> 00:44:19.400 I don't tell I want to hear more of the 952 00:44:19.440 --> 00:44:23.440 why of when we're injecting. So then that gave birth 953 00:44:23.480 --> 00:44:27.360 to Boost Camp similar to Boot boot Camp, as you 954 00:44:27.440 --> 00:44:30.440 guys know, and that's where we are really focusing on 955 00:44:30.599 --> 00:44:35.000 filler injections. Of course neurotoxin as well, but every boost 956 00:44:35.119 --> 00:44:38.000 here at Beauty Boost is filler. So Boost Camp is 957 00:44:38.039 --> 00:44:40.480 just like kind of like filler camp and just injectables, 958 00:44:40.599 --> 00:44:43.079 but we will also focus on other areas. 959 00:44:43.119 --> 00:44:44.679 So it's six hours. 960 00:44:44.719 --> 00:44:47.519 You come in, do hands on and I really finess 961 00:44:47.599 --> 00:44:51.760 your technique and it's one to one. It's really cool 962 00:44:51.800 --> 00:44:54.760 to see everyone just kind of travel from everywhere and 963 00:44:54.840 --> 00:44:57.079 see where they are at their level of training and 964 00:44:57.199 --> 00:44:59.320 just really taking it to the next level that they 965 00:44:59.360 --> 00:45:02.079 never thought they could be without that guidance because they're 966 00:45:02.119 --> 00:45:05.679 always so scared to do the next best thing because 967 00:45:05.679 --> 00:45:07.719 you're in that comfort zone, right yeah. 968 00:45:07.519 --> 00:45:10.360 Oh yeah, I mean hands on training is amazing. How 969 00:45:10.440 --> 00:45:11.039 often do you do it? 970 00:45:11.039 --> 00:45:13.440 You said, I do once a month. 971 00:45:14.239 --> 00:45:19.239 That's my cadence just because my time is limited oft. 972 00:45:19.880 --> 00:45:20.920 Yeah, yeah, but. 973 00:45:20.920 --> 00:45:23.360 It's rewarding I love, and I'm also an elegant trainer, 974 00:45:23.480 --> 00:45:26.760 so going all over the country myself to those practices 975 00:45:26.880 --> 00:45:27.599 is really cool. 976 00:45:28.800 --> 00:45:30.840 It's nice to see. 977 00:45:32.000 --> 00:45:35.360 Injectors from all levels just working as a team to 978 00:45:35.400 --> 00:45:36.199 further themselves. 979 00:45:36.280 --> 00:45:36.920 It's not so. 980 00:45:36.960 --> 00:45:40.239 Competitive, it's more teamwork. It's really cool to see that synergy. 981 00:45:40.760 --> 00:45:41.119 Yeah. 982 00:45:41.239 --> 00:45:46.559 You know what's interesting is there's this notion out there, 983 00:45:46.599 --> 00:45:49.239 this process out there. Once you have a business, whether 984 00:45:49.280 --> 00:45:52.400 it's a practice owner, you own EVETSPA or whatever, and 985 00:45:52.440 --> 00:45:53.480 you start working on. 986 00:45:53.400 --> 00:45:56.800 It for a year, two years, three years, four years. 987 00:45:57.239 --> 00:45:59.960 Things come and I call it attaching yourself to the 988 00:46:00.079 --> 00:46:04.400 existing Yeah, you have the practice, and then you're like, okay, 989 00:46:04.400 --> 00:46:06.079 I'm going to launch this Patreon page. 990 00:46:06.800 --> 00:46:08.639 That would never have happened if you didn't. 991 00:46:08.440 --> 00:46:12.760 Have the practice, right, So then there's a Patreon's It's 992 00:46:12.840 --> 00:46:14.000 it's a business inside of a. 993 00:46:13.960 --> 00:46:16.920 Business, right right right, It's like, okay, how. 994 00:46:16.840 --> 00:46:17.639 Do I give this value? 995 00:46:17.719 --> 00:46:19.800 And I mean shoot for someone to pay fifty to 996 00:46:19.840 --> 00:46:21.920 one hundred dollars a month to get access to something 997 00:46:21.960 --> 00:46:22.239 like that. 998 00:46:22.360 --> 00:46:23.199 It's like all of it. 999 00:46:23.800 --> 00:46:26.519 That's and my marketing manager always tells me, she's like, 1000 00:46:26.599 --> 00:46:29.320 you give out too much info, like he should be 1001 00:46:29.480 --> 00:46:32.480 you know, And I'm like, yeah, but it's it's everything 1002 00:46:32.480 --> 00:46:34.679 that I'm learning and it's so quickly evolving that if 1003 00:46:34.719 --> 00:46:36.199 I don't share it now, it's going to be old 1004 00:46:36.239 --> 00:46:38.320 news later. So I have to say it, you know. 1005 00:46:38.400 --> 00:46:40.639 But she's like it's just a little too much of 1006 00:46:40.679 --> 00:46:42.880 their numbers and I'm like whatever, you know, I just 1007 00:46:43.000 --> 00:46:44.760 take it or leave it. I have to share where 1008 00:46:44.760 --> 00:46:47.000 I'm at with my business, and there's enough business to 1009 00:46:47.039 --> 00:46:48.159 go around, as you know. 1010 00:46:48.719 --> 00:46:51.840 Fomsing is well you're I mean, it's you're giving back too, 1011 00:46:51.880 --> 00:46:54.639 Like that's really cool. And then from that comes to 1012 00:46:54.719 --> 00:46:57.119 boost camp. You're like, okay, because now you have the Patreon, 1013 00:46:57.119 --> 00:46:58.199 people are like, okay, this is great. 1014 00:46:58.239 --> 00:46:58.719 I want more. 1015 00:46:58.800 --> 00:47:01.639 You're like, okay, boost I'm taking place right, And so 1016 00:47:01.719 --> 00:47:03.159 for the audience, that's what I want you guys to know, 1017 00:47:03.199 --> 00:47:05.480 Like the longer you're in business, ideas are going to 1018 00:47:05.519 --> 00:47:08.599 come to you that I wrap around with your current 1019 00:47:08.639 --> 00:47:12.199 business model. Right, It's happened to me. It's like there's 1020 00:47:12.440 --> 00:47:15.440 a pattern there with entrepreneurs. It's because you're always thinking 1021 00:47:15.519 --> 00:47:18.639 about entrepreneurship and how to give value, how to help 1022 00:47:19.239 --> 00:47:21.280 and it's our duty and obligation get out there and 1023 00:47:21.280 --> 00:47:23.440 do it right, and so like that's amazing. 1024 00:47:24.079 --> 00:47:27.119 It will grow itself, I promise, and you know, just 1025 00:47:27.719 --> 00:47:30.559 patron becoming a thing because of I'm answering a demand, 1026 00:47:31.119 --> 00:47:33.400 you know, and it's taking off and then becoming an 1027 00:47:33.400 --> 00:47:36.559 elegant trainer, just like I got nominated randomly. I mean, 1028 00:47:36.599 --> 00:47:39.159 of course I love AWG and injectables, but nominated, then 1029 00:47:39.239 --> 00:47:42.079 I became one and then it's like I love it 1030 00:47:42.159 --> 00:47:45.280 so much and that's cool that that presented to me, 1031 00:47:45.440 --> 00:47:47.320 and then you asked me to become you know, come 1032 00:47:47.360 --> 00:47:50.480 on this podcast. These things just kind of happen as 1033 00:47:50.480 --> 00:47:52.840 your business continues to grow, because people will start to 1034 00:47:52.920 --> 00:47:55.480 see that and it will take care of itself. 1035 00:47:55.519 --> 00:47:56.840 You really have to have that belief. 1036 00:47:57.360 --> 00:47:58.239 Yeah, I love it. 1037 00:47:58.320 --> 00:48:00.440 Now let's talk about I know you see your We're busy, 1038 00:48:00.440 --> 00:48:01.760 and thank you so much for taking the time. 1039 00:48:01.960 --> 00:48:02.880 Thank you you too. 1040 00:48:03.679 --> 00:48:07.960 Safety is huge in this industry, right, It's like, what 1041 00:48:08.079 --> 00:48:09.400 is your approach to safety? 1042 00:48:10.000 --> 00:48:11.039 Can you walk us through that? 1043 00:48:11.719 --> 00:48:15.079 Such a great question. I'm so happy you asked about this, 1044 00:48:15.199 --> 00:48:17.440 so I think. You know, I was privileged to work 1045 00:48:17.440 --> 00:48:19.800 in plastic surgery where I got to syst with Faithless 1046 00:48:19.880 --> 00:48:23.400 and really see facial anatomy firsthand and not just memorize 1047 00:48:23.440 --> 00:48:25.159 off a textbook, even though that would have been, of 1048 00:48:25.159 --> 00:48:28.119 course the easier route. It was really cool to have 1049 00:48:28.239 --> 00:48:31.440 that as my first hand knowledge of facial anatomy. So 1050 00:48:31.559 --> 00:48:34.079 I'm so passionate about it because of my background. 1051 00:48:34.559 --> 00:48:35.280 Now when it comes to. 1052 00:48:35.360 --> 00:48:38.639 New injectors injecting because they cannot wait to get their 1053 00:48:38.679 --> 00:48:40.480 hands going, and I totally get it. 1054 00:48:40.480 --> 00:48:41.920 It's like you have that itch deck grave. 1055 00:48:42.000 --> 00:48:43.119 You just want to do it, and you want to 1056 00:48:43.119 --> 00:48:45.280 be great, and you just want to enhance people's beauty 1057 00:48:45.280 --> 00:48:46.519 and make them feel great. 1058 00:48:46.880 --> 00:48:50.079 I believe me, I know that all too well. 1059 00:48:51.079 --> 00:48:55.000 It's so important to commit time out of your schedule 1060 00:48:55.119 --> 00:49:00.239 to really understand facial anatomy and really see how whatever 1061 00:49:00.280 --> 00:49:04.519 you're injecting into your patient's face, how it behaves. So 1062 00:49:04.719 --> 00:49:07.159 I think equally as important as facial anatomy is your 1063 00:49:07.199 --> 00:49:09.679 two week follow ups, right, because you'll start to see 1064 00:49:09.719 --> 00:49:12.760 when you're injecting the wrong clean of tissue filler or 1065 00:49:12.760 --> 00:49:16.719 the wrong muscle with neurotoxin, how it results. And you 1066 00:49:17.199 --> 00:49:20.199 go back to the why why did this happen? Like oh, 1067 00:49:20.239 --> 00:49:23.880 I hit the levator pelpie brake, because why the supra 1068 00:49:24.360 --> 00:49:27.960 orbital foramen has this little drip, you know, tunnel that 1069 00:49:28.000 --> 00:49:30.320 can go through the eyebrow, or like oh they're not 1070 00:49:30.360 --> 00:49:31.880 smiling well after midchiek filler. 1071 00:49:31.960 --> 00:49:34.599 Why oh there's a new study about the. 1072 00:49:34.519 --> 00:49:36.760 Transverse facial septum that it could fall through and that 1073 00:49:36.800 --> 00:49:38.400 makes you know how they limit to smile? 1074 00:49:38.679 --> 00:49:40.280 Right, So being on. 1075 00:49:40.239 --> 00:49:44.559 Top of the basics of facial anatomy and Evan space 1076 00:49:44.639 --> 00:49:48.000 research will make you an all start injector. I promise 1077 00:49:48.000 --> 00:49:50.840 you'll separate you from every other player in this business. 1078 00:49:51.280 --> 00:49:53.519 It's huge. I love it. Thank you so much for 1079 00:49:53.559 --> 00:49:54.760 sharing that. That's that's really good. 1080 00:49:54.760 --> 00:49:57.039 I mean, look, there's I know that there's been a 1081 00:49:57.039 --> 00:50:01.079 lot of situations obviously with the the industry on the 1082 00:50:01.159 --> 00:50:03.360 rise and how much demand is out there, you know, 1083 00:50:03.480 --> 00:50:06.559 and so approach the safety is huge, and you know 1084 00:50:06.679 --> 00:50:09.159 that creates a lot of patient loyalty as well, right 1085 00:50:09.239 --> 00:50:10.559 because at the end of the day, Yeah, they want 1086 00:50:10.599 --> 00:50:14.639 to come and feel confident and you know, all the 1087 00:50:14.639 --> 00:50:17.639 great things that the industry provides and that the provider provides. 1088 00:50:17.639 --> 00:50:20.679 But at the same time, like, man, gosh, I can 1089 00:50:20.760 --> 00:50:23.639 only like, wow, that would be scary if if you know, 1090 00:50:23.719 --> 00:50:26.480 something would happened and we weren't investing in safety, right. 1091 00:50:26.320 --> 00:50:27.599 Like that's a big deal. 1092 00:50:28.639 --> 00:50:32.119 Okay, So really quick, I know that you you're very 1093 00:50:32.159 --> 00:50:36.800 process oriented, very organized. What does your checkout process look 1094 00:50:36.920 --> 00:50:40.360 like right when someone's done, Like, is there a process? 1095 00:50:40.360 --> 00:50:42.599 I'm sure Like you guys have a have an s 1096 00:50:42.639 --> 00:50:46.440 op like rebook them, maybe talk about memberships, talk about 1097 00:50:46.480 --> 00:50:48.559 your events, like what does what does that? 1098 00:50:48.599 --> 00:50:49.360 What does that look like? 1099 00:50:49.760 --> 00:50:52.320 It's so cool that you're askome like I one waiting 1100 00:50:52.360 --> 00:50:54.239 for someone to ask you this because we're like already 1101 00:50:54.280 --> 00:50:57.239 on version five of our s op. But we have 1102 00:50:57.280 --> 00:51:00.079 a very uh I call it like a song and 1103 00:51:00.159 --> 00:51:03.639 dance patient flow right where everyone knows their part as 1104 00:51:03.679 --> 00:51:06.480 soon as the patient walks in to who's rooming them, 1105 00:51:06.679 --> 00:51:10.519 to who's doing the photos, to who's doing numbing, who's 1106 00:51:10.559 --> 00:51:14.880 putting together there before and afters, who's doing the treatment plan, 1107 00:51:15.119 --> 00:51:17.719 to who's walking them to the checkout desk, to how 1108 00:51:17.760 --> 00:51:20.199 they're checking out getting booked for the next one, to 1109 00:51:20.320 --> 00:51:22.519 how do they get on the tracker is what we 1110 00:51:22.639 --> 00:51:24.280 like to call it. If they don't book, they go 1111 00:51:24.320 --> 00:51:27.679 onto a tracker, which is like our CRM. We're looking 1112 00:51:27.679 --> 00:51:29.639 at more finesse ones, but it's like a really huge 1113 00:51:29.639 --> 00:51:31.599 Excel sheet. We just haven't found one that works for 1114 00:51:31.679 --> 00:51:35.480 our practice just yet. To kind of making that whole 1115 00:51:35.559 --> 00:51:39.519 journey a complete circle. It's I really believe that the 1116 00:51:39.559 --> 00:51:42.480 patient's door should only be entered so many times, because 1117 00:51:42.519 --> 00:51:45.280 then it's just chaos. If they feel like Emmy is 1118 00:51:45.280 --> 00:51:47.239 coming in, then the provider, then the PCC. 1119 00:51:47.320 --> 00:51:50.320 It's just you really want it to be so fluid. 1120 00:51:50.360 --> 00:51:53.320 And I even remember I had a patient that said that, Wow, 1121 00:51:53.400 --> 00:51:56.199 your practice is like a well oiled machine, and I'm like. 1122 00:51:57.159 --> 00:51:58.760 You know, because it didn't come overnight. 1123 00:51:58.800 --> 00:52:01.039 It took hard work to see how that flow would 1124 00:52:01.079 --> 00:52:03.840 really play out in my business. So if you guys 1125 00:52:03.880 --> 00:52:05.440 are interested, I have it on I'm going to be 1126 00:52:05.440 --> 00:52:09.599 posting on my Patreon. I'm just working out some final kings, 1127 00:52:09.599 --> 00:52:12.360 but I think it's really helping our staff just really 1128 00:52:12.440 --> 00:52:14.440 know where they belong at any given moment. 1129 00:52:14.880 --> 00:52:17.440 Yeah, that's huge, that's huge. I mean obviously rebook them. 1130 00:52:17.480 --> 00:52:19.519 So if they don't rebook, they go in the tracker. 1131 00:52:20.079 --> 00:52:22.679 Oh my god, of course, no one. And we always 1132 00:52:22.679 --> 00:52:25.119 say for their three month botox, it's just book now. 1133 00:52:25.519 --> 00:52:27.519 Just like at the dentist, you're just doing it in advance. 1134 00:52:27.559 --> 00:52:29.360 If you can't make it in three months, it's totally fine, 1135 00:52:29.400 --> 00:52:32.039 we get it you. But we do give people priority 1136 00:52:32.159 --> 00:52:34.880 if you're rescheduling. We don't give people priority if you're 1137 00:52:34.920 --> 00:52:36.920 calling in just to make your appointment, because we realize 1138 00:52:36.920 --> 00:52:40.039 people who are rescheduling need to be in right and 1139 00:52:40.079 --> 00:52:42.920 if they don't schedule, they're like, no, no, no, I 1140 00:52:43.000 --> 00:52:44.880 just I'll take my chances and I'll just call in. 1141 00:52:45.119 --> 00:52:49.079 They still get on our calendar to contact in three months. Okay, 1142 00:52:49.119 --> 00:52:53.079 So my patient care coordinator has a calendar and you know, 1143 00:52:53.159 --> 00:52:56.440 every patient that week that three months ago didn't book, 1144 00:52:56.519 --> 00:52:58.360 it's that week she calls and reaches out and we 1145 00:52:58.400 --> 00:53:02.400 have three attempts. We have first the text, then you know, 1146 00:53:02.440 --> 00:53:04.679 two weeks later or sorry, two days later a phone call, 1147 00:53:04.760 --> 00:53:06.079 then two weeks later in email. 1148 00:53:06.480 --> 00:53:09.159 So that's our processes and it really helped. It's worked 1149 00:53:09.159 --> 00:53:09.519 for us. 1150 00:53:09.960 --> 00:53:11.199 That's amazing. I love it. 1151 00:53:11.239 --> 00:53:13.480 You guys like the take note, she's got the tracker. 1152 00:53:13.519 --> 00:53:16.000 If they don't rebook, they have a seguance to reach out. 1153 00:53:16.039 --> 00:53:18.119 If they don't rebook, they know exactly when they came in. 1154 00:53:18.519 --> 00:53:21.960 And I bet that you have specific language on that. Hey, 1155 00:53:22.039 --> 00:53:24.480 if you book now, you get priority, right. 1156 00:53:24.639 --> 00:53:25.159 Yeah? 1157 00:53:25.199 --> 00:53:25.559 Like that. 1158 00:53:25.800 --> 00:53:28.400 Just hearing the word priority, it's like you're on the 1159 00:53:28.480 --> 00:53:31.360 VIP list, so you might as well just do it now, right, 1160 00:53:31.440 --> 00:53:34.639 So and look yeah, sure, they can cancel, they can reschedule, 1161 00:53:34.639 --> 00:53:39.599 But at the same time, I know that increases retention rates, right. 1162 00:53:39.480 --> 00:53:41.920 Yes, yeah, it's you know, it's It's been quite an 1163 00:53:41.920 --> 00:53:45.480 interesting year to evaluate retention because you came off of 1164 00:53:45.519 --> 00:53:48.239 such a weird year in twenty twenty years should I 1165 00:53:48.280 --> 00:53:50.960 say twenty twenty two to twenty twenty three, when so 1166 00:53:51.039 --> 00:53:53.800 much was moving in our market in terms of employees 1167 00:53:53.840 --> 00:53:56.920 moving right, and then patient's kind of moving around because 1168 00:53:56.960 --> 00:53:59.280 some people can't afford to live in Newport Beach anymore, 1169 00:53:59.320 --> 00:54:02.159 so a lot of or just a lot of movements. 1170 00:54:02.159 --> 00:54:04.800 So twenty twenty four was an interesting year to evaluate 1171 00:54:04.840 --> 00:54:08.280 that retention. But we are really dialing in because we 1172 00:54:08.360 --> 00:54:11.039 find that our best of course customers is one that 1173 00:54:11.119 --> 00:54:13.320 you are really putting value back into. It's not too 1174 00:54:13.400 --> 00:54:16.280 much where's a new patient, new patient, Just focus on 1175 00:54:16.360 --> 00:54:19.239 what you have because they already loyal, they already hear, 1176 00:54:19.320 --> 00:54:20.400 they already trust a branch. 1177 00:54:20.480 --> 00:54:21.440 Just keep it going. 1178 00:54:21.800 --> 00:54:22.239 Totally. 1179 00:54:22.360 --> 00:54:24.440 I love it, and I know, like you said, one 1180 00:54:24.480 --> 00:54:26.960 word that really resonated with me in terms of like 1181 00:54:27.199 --> 00:54:30.960 really helping with retention is treatment plan. Yes, right, Like 1182 00:54:31.039 --> 00:54:35.159 if you have a treatment plan, like it's massive what 1183 00:54:35.199 --> 00:54:36.000 it does for retention. 1184 00:54:37.239 --> 00:54:39.800 But now you're on a journey together. 1185 00:54:39.960 --> 00:54:42.039 It's not just like coming quick fixs by like book 1186 00:54:42.039 --> 00:54:44.639 when you book, right, that's not the right model. 1187 00:54:44.719 --> 00:54:47.039 The model is the treatment plan is the journey you're aging. 1188 00:54:47.079 --> 00:54:50.760 You're going to age tomorrow, so like, I can't stop that, right, 1189 00:54:50.800 --> 00:54:51.960 but this is a journey together. 1190 00:54:52.000 --> 00:54:53.599 I love that it took. 1191 00:54:53.480 --> 00:54:54.880 Me so long to get to the treatment plan. 1192 00:54:54.960 --> 00:54:56.880 Part I was that girl that's like, you tell me 1193 00:54:56.960 --> 00:54:59.599 what you want you know, instead of like, no, you 1194 00:54:59.599 --> 00:55:01.880 tell me. And then I started to get confidence slowly 1195 00:55:02.000 --> 00:55:05.400 because the hardest part about being a new injector is 1196 00:55:05.400 --> 00:55:07.599 that as much as you want to recommend like a 1197 00:55:07.639 --> 00:55:09.800 full face plan, you might not feel confident in your 1198 00:55:09.880 --> 00:55:13.000 technique to do that right, So you don't. You kind 1199 00:55:13.000 --> 00:55:15.119 of want to withhold information so they don't get excited 1200 00:55:15.159 --> 00:55:17.000 and want to book for that because you don't even 1201 00:55:17.039 --> 00:55:18.719 know how to do it. And I get it to 1202 00:55:18.800 --> 00:55:22.480 double edged Sword. I still think that every it's it's 1203 00:55:22.800 --> 00:55:25.519 due diligence for us injectors and providers to give that 1204 00:55:25.559 --> 00:55:27.719 treatment plan, because even if you don't know it now, 1205 00:55:28.199 --> 00:55:30.679 and you learn that technique later, like months later, a 1206 00:55:30.719 --> 00:55:33.480 year later, you can always go back to that to 1207 00:55:33.559 --> 00:55:35.760 that patient say like, hey, it was on your treatment 1208 00:55:35.800 --> 00:55:37.480 plan to do your you know, I don't know your 1209 00:55:37.480 --> 00:55:39.559 smile lines which you didn't feel comfortable at the time, 1210 00:55:39.719 --> 00:55:40.239 like let's. 1211 00:55:40.079 --> 00:55:41.920 Do it now. And then they'd be like, oh, she 1212 00:55:42.000 --> 00:55:44.199 waited to like not push me to do it. 1213 00:55:44.239 --> 00:55:47.760 And it's just it's like this whole psychology, right, but 1214 00:55:47.840 --> 00:55:50.639 I didn't get there until like year three, so to 1215 00:55:50.639 --> 00:55:53.519 get that full face you know plan and then the 1216 00:55:53.639 --> 00:55:56.800 timeline believe it or not, it's just I'm adopting that 1217 00:55:57.039 --> 00:55:59.760 now year six into my practice because I found that 1218 00:56:00.199 --> 00:56:02.679 of our patients we'll get to that full correction within 1219 00:56:02.719 --> 00:56:05.039 two or three visits and then what like by for 1220 00:56:05.079 --> 00:56:08.079 a year. No, we do want to see them back periodically. 1221 00:56:08.440 --> 00:56:10.480 For micreena, playing botox, you name it. 1222 00:56:10.840 --> 00:56:14.760 Yeah, all the maintenance was that something that you like 1223 00:56:14.840 --> 00:56:16.559 took the time to hire a coach on. Was that 1224 00:56:16.599 --> 00:56:19.119 somebody just came naturally? Was how did that evolve? 1225 00:56:20.400 --> 00:56:22.960 It was? It's something that I really had to think through. 1226 00:56:23.079 --> 00:56:26.440 I think obviously the way that it could have been 1227 00:56:26.440 --> 00:56:28.719 easier is getting a consultant and telling you, like, this 1228 00:56:28.840 --> 00:56:29.599 is what works. 1229 00:56:29.360 --> 00:56:31.519 For all these other practices. Just try to finagle it 1230 00:56:31.559 --> 00:56:33.039 in yours. But I didn't. 1231 00:56:33.119 --> 00:56:35.599 I just I always choose to do the harder way 1232 00:56:35.639 --> 00:56:37.079 out because I'm like, if I didn't figure it out, 1233 00:56:37.119 --> 00:56:39.320 it doesn't come off authentic to you know, it's just 1234 00:56:39.360 --> 00:56:41.440 I don't know, it's kind of self sabotage in a way. 1235 00:56:41.960 --> 00:56:44.320 So I came up with a plan where I put 1236 00:56:44.400 --> 00:56:46.880 everything that they need from upper face full bow talks 1237 00:56:46.920 --> 00:56:50.400 to like lower face fillers and skincare treatment, and then 1238 00:56:50.440 --> 00:56:52.119 I say at their console, I say, you know, I 1239 00:56:52.440 --> 00:56:54.760 know this is a lot, but let's prioritize it now, 1240 00:56:55.159 --> 00:56:57.639 Bowtox skincare ows me and my number ones filler. 1241 00:56:57.719 --> 00:56:59.000 You could wait in two weeks when you come back 1242 00:56:59.039 --> 00:56:59.760 for your follow up. 1243 00:57:00.079 --> 00:57:02.039 And then anything else that we find is not like 1244 00:57:02.079 --> 00:57:05.199 a needed like a nose boost right, like we could. 1245 00:57:05.039 --> 00:57:05.719 Do that anytime. 1246 00:57:05.880 --> 00:57:08.320 We'll bucket that for another But I do tell you, patients, 1247 00:57:08.599 --> 00:57:13.280 everyone does achieve optimal correction after two or three visits. 1248 00:57:13.599 --> 00:57:15.400 I know you can't do it today, but this is 1249 00:57:15.519 --> 00:57:18.440 your pricing. This is a plan. They will figure it out, 1250 00:57:18.440 --> 00:57:20.760 they'll get care credit, they'll do patient fight now Cherry, 1251 00:57:21.119 --> 00:57:24.280 they'll ask her their their man, they'll pull from their 1252 00:57:24.280 --> 00:57:26.440 savings that they will make it happen if you win 1253 00:57:26.480 --> 00:57:27.760 them over in that plan. 1254 00:57:28.320 --> 00:57:31.880 Percent well said, I agree, and I see it happening 1255 00:57:31.920 --> 00:57:34.239 in other practices. You know, the treatment plants huge, the 1256 00:57:34.280 --> 00:57:38.639 consultations huge, the the sp for the strategic checkout process 1257 00:57:38.719 --> 00:57:41.599 is huge. And then obviously social So look, I know 1258 00:57:41.639 --> 00:57:45.480 you're busy, You've shared a lot. This is super incredible information. 1259 00:57:45.559 --> 00:57:48.079 So for the audience, you guys like take note a 1260 00:57:48.119 --> 00:57:49.199 niece and knows what she's doing. 1261 00:57:49.239 --> 00:57:50.440 She's been here a long time. 1262 00:57:50.519 --> 00:57:53.320 I mean everything she's doing on social media, everything that 1263 00:57:53.320 --> 00:57:54.400 she's doing in her business. 1264 00:57:54.519 --> 00:57:55.920 I mean she's hired five people. 1265 00:57:55.679 --> 00:57:59.000 In the last twelve months. She has she has it down, 1266 00:57:59.000 --> 00:58:02.079 and you know where she goes. Like, if someone wants 1267 00:58:02.119 --> 00:58:03.920 to reach out connect with you, maybe they want to 1268 00:58:03.960 --> 00:58:05.639 join your patron page, maybe they want to come to 1269 00:58:05.679 --> 00:58:08.920 boost camp or you know who knows, like what is 1270 00:58:08.920 --> 00:58:10.559 the best place for them to find you? 1271 00:58:11.440 --> 00:58:14.559 So it falls on social media. I answer, I personally 1272 00:58:14.559 --> 00:58:16.880 answer a lot of the dms, especially on Instagram, so 1273 00:58:16.920 --> 00:58:20.039 you can start there. If you're interested in hands on training, 1274 00:58:20.400 --> 00:58:23.880 email info at beautyboosmetspa dot com and we'll send you 1275 00:58:23.920 --> 00:58:25.880 all the info that comes with our hands on I 1276 00:58:25.920 --> 00:58:28.800 also offer shadow days because I understand, you know, people 1277 00:58:28.880 --> 00:58:30.440 might be at a point where they're comfortable hands on, 1278 00:58:30.480 --> 00:58:32.079 they just want to see how the business is run. 1279 00:58:32.199 --> 00:58:32.880 And I get that. 1280 00:58:32.920 --> 00:58:36.760 I'm nosy too, So come shadow me. I'll show you everything. 1281 00:58:37.719 --> 00:58:40.159 But you know, it's really about making that first step, 1282 00:58:40.199 --> 00:58:43.000 and that's connecting with me. And I'm an open book. 1283 00:58:43.079 --> 00:58:45.639 A little too open is what some people say, but 1284 00:58:45.760 --> 00:58:46.400 happy to help. 1285 00:58:47.320 --> 00:58:47.760 I love it. 1286 00:58:47.800 --> 00:58:50.000 But you guys, go follow her on Instagram. It's a 1287 00:58:50.000 --> 00:58:53.119 great place to find her as well. It's beauty boost medspot. 1288 00:58:53.239 --> 00:58:56.400 She's at a Newport Beach. Incredible brand and credible team, 1289 00:58:56.400 --> 00:58:59.679 incredible person and so yeah, thank you so much for 1290 00:58:59.760 --> 00:59:00.400 taking the time. 1291 00:59:00.440 --> 00:59:04.400 I'll leave it at that, thank you, thank you so much. 1292 00:59:04.840 --> 00:59:05.719 I really appreciate it. 1293 00:59:05.719 --> 00:59:07.400 So for the audience, you guys, if you found this 1294 00:59:07.599 --> 00:59:10.719 content valuable, please share it. 1295 00:59:10.960 --> 00:59:13.119 That's my biggest ass. Share the content. 1296 00:59:13.199 --> 00:59:16.559 There's someone out there that can get value from this conversation, 1297 00:59:17.119 --> 00:59:19.039 and that's the whole point. We're taking the time out 1298 00:59:19.039 --> 00:59:20.320 of our day to do this stuff. We want to 1299 00:59:20.320 --> 00:59:22.119 make sure that it's shared so that you know, anybody 1300 00:59:22.159 --> 00:59:25.360 that has the opportunity to tune in, can really get. 1301 00:59:25.239 --> 00:59:27.760 Some value, so that that's what it is. Guys, I 1302 00:59:27.760 --> 00:59:28.360 appreciate it. 1303 00:59:28.360 --> 00:59:31.559 Thank you so much for joining, and until next time, 1304 00:59:32.199 --> 00:59:32.920 Happy injected