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<v Speaker 1>This is Ray Cipriano out of full Ward, Texas, the

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<v Speaker 1>home of the late great Ben Hogan. I play out

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<v Speaker 1>of Rockwood Golf Course in Fullward. This is Golf Smarter

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<v Speaker 1>number nine sixty seven.

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<v Speaker 2>On Sportsbox, you're able to pull the ball data and

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<v Speaker 2>the club data from Foresight devices directly into our app,

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<v Speaker 2>so you can see everything we measure on Sportsbox alongside

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<v Speaker 2>the outcome data. But what Bryson specifically Data Dalkwist, his coach,

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<v Speaker 2>has been using sports Box for a couple of years now.

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<v Speaker 2>Bryson and Data were like, we need to use this

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<v Speaker 2>to figure this out for Bryson. So what we did

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<v Speaker 2>was we collected hundreds of his golf swings the week

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<v Speaker 2>before the US opened, by the way, and we were

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<v Speaker 2>able to see what in his motion correlated highly with

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<v Speaker 2>a spin axis going positive because that's a fade shot.

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<v Speaker 2>And we used our sports science team and our data

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<v Speaker 2>scientist got to work on the data sent and figured

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<v Speaker 2>out that there were three things that are really highly

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<v Speaker 2>correlated with seventy percent plus correlated with the push fade shot.

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<v Speaker 2>And so through data, not how it looks or not

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<v Speaker 2>someone's opinion, we were able to tell Bryson when you

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<v Speaker 2>do this versus this, you push faded. He acted on

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<v Speaker 2>this information at Pinehurst the week of the US Opened

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<v Speaker 2>this year, and Dana and our team we were there

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<v Speaker 2>with Bryson measuring every swing to see if he can

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<v Speaker 2>hit the ideal ranges on sportsbox on the range, and

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<v Speaker 2>he got his swing to a place where it felt perfect, like, wow,

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<v Speaker 2>this feels like when I shot fifty eight. This is

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<v Speaker 2>how free my swing felt, and now I can do this.

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<v Speaker 2>And he won out and won the US Open. That's

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<v Speaker 2>how the game should be played. Like we shouldn't go

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<v Speaker 2>in a search. We should let the data tell us

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<v Speaker 2>what happens when we miss it versus hit it.

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<v Speaker 3>Great the impact AI is already having on revolutionizing golf training.

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<v Speaker 4>With the entrepreneur g Ha Lee, this is Golf Smarter,

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<v Speaker 4>sharing stories, tips and insights from great golf minds to

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<v Speaker 4>help you lower your score and raise your golf IQ.

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<v Speaker 2>Here's your host, Fred Green.

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<v Speaker 3>Welcome to the Golf Smarter podcast, Jere.

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<v Speaker 2>Thanks for having me friend. Excited to get this conversation going.

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<v Speaker 3>I'm excited to hear about what you're doing. Because if

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<v Speaker 3>Time magazine is going to come up with the person

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<v Speaker 3>of the Year in twenty twenty four, it's probably gonna

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<v Speaker 3>be AI. And usually with technology, golf lags behind a

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<v Speaker 3>couple of years at least, right, And here you are

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<v Speaker 3>bringing AI into golf in a way that benefits almost everybody,

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<v Speaker 3>if not everybody.

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<v Speaker 2>Absolutely, So.

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<v Speaker 3>Explain to me what it is that sportsbox dot AI

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<v Speaker 3>is and does for all of us.

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<v Speaker 2>Yeah, so there's never been an easy way for me

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<v Speaker 2>to explain this. We've been using forty five minutes, I know,

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<v Speaker 2>but in the shortest possible way. What we do is

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<v Speaker 2>make measuring the golf sling and the movement in the

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<v Speaker 2>golf swing possible through just your mobile phone, pointing and

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<v Speaker 2>shooting the camera that's installed in your phone to be

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<v Speaker 2>able to get full accurate three D motion data on

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<v Speaker 2>everything that's happening in your swing, which is, by the way,

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<v Speaker 2>an extremely complicated thing to do with your body, which

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<v Speaker 2>is why golf is so infuriatingly difficult. And we're hoping

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<v Speaker 2>that we can make that process a little bit easier

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<v Speaker 2>by giving people a tool that makes it easy to

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<v Speaker 2>measure and quantify what's going on.

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<v Speaker 3>And is this for coaches or is this for golfers.

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<v Speaker 2>It's for coaches, it's for club fitters, it's for average

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<v Speaker 2>golfers who may or may not work with a coach

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<v Speaker 2>to practice with. We're not a quote unquote AI coach.

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<v Speaker 2>We're not here to displace any golf professionals out there.

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<v Speaker 2>We're simply making it possible for coaches and golfers to

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<v Speaker 2>learn and teach in a better way. Well, I mentioned

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<v Speaker 2>the measurement piece, and the reason why we think that's

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<v Speaker 2>so valuable is because in anything in life, if you

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<v Speaker 2>want to improve, you have to start by measuring. So

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<v Speaker 2>if you want to improve your fitness, well, what do

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<v Speaker 2>you want to improve? Do you want to lose weight

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<v Speaker 2>in pounds? Do you want to gain muscle? Do you

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<v Speaker 2>want to change your body composition? What do you need

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<v Speaker 2>to do? First? You have to know exactly where you

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<v Speaker 2>are and where you want to go. If you're not

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<v Speaker 2>a measuring Yeah, if you're not measuring it, then you're

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<v Speaker 2>just dreaming. You're just hoping I want to lose weight,

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<v Speaker 2>I want to look better, but you're not actually putting

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<v Speaker 2>it into action without any any measurement. So same thing,

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<v Speaker 2>and we in golf, we started with where the ball

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<v Speaker 2>is going, right, We started measuring that about twenty plus

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<v Speaker 2>years ago with the advent of launch monitors, we're not

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<v Speaker 2>able to measure. Hey, do you want to hit it higher? Well,

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<v Speaker 2>how high do you hit it? Now? How much higher

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<v Speaker 2>do you want to hit it? Well? That looks spinny too, spinny? Well,

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<v Speaker 2>what does that mean? You know? Like, you need to

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<v Speaker 2>be able to measure where you are and where you

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<v Speaker 2>want to go in order for you to actually make

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<v Speaker 2>progress on it. Why are we not applying the same

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<v Speaker 2>logic to the most important piece of the equation, which

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<v Speaker 2>is you're swaying how you move in this swing? Right,

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<v Speaker 2>let's start measuring it so that we're not just describing

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<v Speaker 2>what we're seeing with our own eyes, which is subjective

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<v Speaker 2>by the way, Like what I see and how I

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<v Speaker 2>would describe something that's happening might be completely different from

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<v Speaker 2>how you see it. Right, what looks like not enough

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<v Speaker 2>turn quote unquot maybe look like a lot of turn

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<v Speaker 2>for you, or feel like a lot of turn to

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<v Speaker 2>you for you. Right, So let's get on the exact

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<v Speaker 2>same page about what's going on. And that's the only

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<v Speaker 2>way to do that is through measurements like inches and

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<v Speaker 2>degrees and not through descriptions.

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<v Speaker 3>I've talked to so many amateur golfers who struggle with

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<v Speaker 3>getting a lesson and understanding the communication between the teacher

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<v Speaker 3>and the student on what exactly the teacher is trying

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<v Speaker 3>to explain. They'll take video of you. They'll put you

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<v Speaker 3>up against Brooks Koepka or Bryson De'shamba or Tiger Woods,

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<v Speaker 3>and they'll put you side by side and they'll draw

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<v Speaker 3>lines and say here's what he's doing. Now, this is

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<v Speaker 3>what you should be doing and what And my own

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<v Speaker 3>experience and from people I talk to, they walk away

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<v Speaker 3>from that going I'm not sure what he was talking about.

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<v Speaker 3>I think I get it, but I don't know what

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<v Speaker 3>I need to do with that. Yeah, does sports Box

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<v Speaker 3>AI bridge that gap or widen it?

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<v Speaker 2>We absolutely Our number one value two coaches and golfers

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<v Speaker 2>is that we are bridging that communication gap. Because, like

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<v Speaker 2>I said before, if you're talking about it in terms

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<v Speaker 2>of theories and descriptions, it's in the ivy beholder. But

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<v Speaker 2>if you're saying you're at eighty degrees and I want

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<v Speaker 2>you to get to ninety degrees, there's no other way

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<v Speaker 2>to interpret that. Two people looking at that information is

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<v Speaker 2>going to get the exact same thing out of it,

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<v Speaker 2>versus I want you to turn more is going to

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<v Speaker 2>have leave a lot of things up to interpretation. So

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<v Speaker 2>that is one of the biggest values that we provide

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<v Speaker 2>for coaches and how they teach and in students and

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<v Speaker 2>how they know learn how they learn.

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<v Speaker 3>So you're saying that for the student, for the golfer,

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<v Speaker 3>this is easy to comprehend what we're looking at or easier.

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<v Speaker 2>Yeah. Absolutely, And especially for golfers who may be new

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<v Speaker 2>to some of the jargon that exists, like we just

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<v Speaker 2>throw around like casually, oh that's reverse pivot and like

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<v Speaker 2>that's side bending to like create too much torque and

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<v Speaker 2>all this like language that you know really doesn't say

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<v Speaker 2>anything to somebody who doesn't who's not familiar, and so

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<v Speaker 2>let's talk about it in terminology that is universally understandable.

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<v Speaker 2>That's one of the biggest things that we care about.

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<v Speaker 3>I completely understand that because when I started doing this

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<v Speaker 3>podcast back in two thousand and five, and I was

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<v Speaker 3>somewhat new to golf. I'd only been playing a couple

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<v Speaker 3>of years. There'd be times I'd be doing interviews with

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<v Speaker 3>people and I'd be going, oh, wait, wait, what does

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<v Speaker 3>that mean. I'm not sure now. I kind of feel

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<v Speaker 3>guilty in some ways because after doing this for almost

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<v Speaker 3>completing nineteen years, I get some of the jargon. Now

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<v Speaker 3>I understand what they're saying, but I feel like I'm

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<v Speaker 3>possibly leaving people out of the conversation.

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<v Speaker 2>Yeah, exactly, I've I've had the pleasure of teaching my

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<v Speaker 2>own husband from scratch, you know, five years ago, and

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<v Speaker 2>now he's a you know, a ten handicap. He's a

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<v Speaker 2>long way and I've I'm at that stage in my

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<v Speaker 2>life where my friends around me are at that age

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<v Speaker 2>where they're like, well, tell me this golf thing, tell

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<v Speaker 2>me more. How do I get into it? And so

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<v Speaker 2>I go through this experience with brand new golfers pretty regularly,

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<v Speaker 2>and when I try to throw around terminology that you know,

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<v Speaker 2>I'm now used to, it goes nowhere. It really does,

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<v Speaker 2>like and so you have to distill it to the

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<v Speaker 2>things that are universally understandable. So I think I feel

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<v Speaker 2>your pain. I've seen it happen multiple times with my

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<v Speaker 2>friends and my family.

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<v Speaker 3>So yeah, So again, let's break down what sports box

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<v Speaker 3>AI does, where it lives, who uses it at how,

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<v Speaker 3>Starting with again the user golfer on their phone, what

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<v Speaker 3>happens a.

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<v Speaker 2>Golfer can download the sports Box app. We're live on

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<v Speaker 2>Android and iOS and.

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<v Speaker 3>Is there a few for the app?

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<v Speaker 2>There is, but there's a free experience if you want

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<v Speaker 2>to try a few of our features out see if

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<v Speaker 2>it's helpful to you. Then you can try pretty much

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<v Speaker 2>everything on the free app, and if you go beyond

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<v Speaker 2>certain number of swings, well we'll have you convert to

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<v Speaker 2>a subscription at fifteen ninety nine a month or one

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<v Speaker 2>hundred and ten dollars a year for the average consumer.

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<v Speaker 2>So you know, a bucket of balls will get you

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<v Speaker 2>access to the highest quality motion data you could possibly

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<v Speaker 2>get in the game and unjust your phone and so yeah,

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<v Speaker 2>and we recommend that you use a tripod that can

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<v Speaker 2>keep the phone still in front of you position the

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<v Speaker 2>correct way. Of course, if you have a friend who

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<v Speaker 2>can take the videos for you, that works as well.

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<v Speaker 2>And if you take a swing for the first time,

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<v Speaker 2>we'll give you a few things that are out of

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<v Speaker 2>range of what we typically see in really good golfers,

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<v Speaker 2>so such as if you are not turning more than

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<v Speaker 2>you know this eighty degree number, you're at seventy, that's

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<v Speaker 2>something will flag and say, like, think about getting this

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<v Speaker 2>to eighty five or ninety, so that you'll go through

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<v Speaker 2>that process and you can turn that into a goal

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<v Speaker 2>that you work towards. So going from assessment to a

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<v Speaker 2>practice flow within the app so that you can, you know,

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<v Speaker 2>set a range that you want to work towards with

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<v Speaker 2>a specific movement pattern and and you know, we'll get

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<v Speaker 2>you into this flow where you can take swings and

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<v Speaker 2>get immediate feedback on whether you've hit eighty eighty five,

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<v Speaker 2>eighty two, ninety with every single swing you make.

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<v Speaker 3>I just mentioned a moment ago about setting goals and

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<v Speaker 3>that the app helps you to do that. I went

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<v Speaker 3>through your website pretty thoroughly saw some video of people

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<v Speaker 3>of a professional LPGA player who talked about her specific goals.

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<v Speaker 3>What are the goals that you can set and how

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<v Speaker 3>can sportsbox AI help you achieve those?

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<v Speaker 2>Yeah, what you really believe in is that there is

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<v Speaker 2>no one swing for all, which is why we've developed

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<v Speaker 2>a product that allows you to customize the goals that

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<v Speaker 2>you want to work towards. So in that video you saw,

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<v Speaker 2>Marina alex is an LPGA Tour winner player. We'd like

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<v Speaker 2>to call her veteran now and she doesn't like that,

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<v Speaker 2>but she's a veteran on tour, and for her, turning

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<v Speaker 2>more isn't the issue. She tends to overturn and that

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<v Speaker 2>gets her into trouble where she gets a little stuck.

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<v Speaker 2>So her goal is getting her chest turned to a

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<v Speaker 2>certain certain threshold that doesn't go above that. For most

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<v Speaker 2>amateur golfers, they have the opposite problem. They don't get

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<v Speaker 2>enough turn so they're probably, you know, somewhere in that's

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<v Speaker 2>like seventy to eighty range, and they might want to

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<v Speaker 2>go into a higher range. So we're not here to

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<v Speaker 2>say this is exactly how you should swing. These are

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<v Speaker 2>the goals you should work on. Here are some suggestions,

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<v Speaker 2>but at the end of the day, we built the

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<v Speaker 2>product for you to explore what makes you you swing

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<v Speaker 2>your best, what makes you hit it the best, figure

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<v Speaker 2>it out, know your numbers, and make it easier for

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<v Speaker 2>you to go back to that good swing when you're struggling.

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<v Speaker 2>And I you know, I mentioned the reason why I

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<v Speaker 2>started this company. I was a professional golfer myself, played

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<v Speaker 2>on the LPGA Tour, and I've obviously grown up playing

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<v Speaker 2>the game, taking thousands of hours of lessons and what

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<v Speaker 2>really ultimately drove me crazy and drove me to quit

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<v Speaker 2>the game.

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<v Speaker 3>And now You've really teased it up.

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<v Speaker 2>Yeah. I would hit it great for a period of time,

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<v Speaker 2>and then I would go through these like little cycles

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<v Speaker 2>where I'm like, wait, that doesn't feel the same. I'm

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<v Speaker 2>hitting it funny, I'm peeling it off to the right.

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<v Speaker 2>What am I doing? And you don't always have access

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<v Speaker 2>to your coach right when you're on the road playing.

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<v Speaker 2>You just have to play it. You have to make

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<v Speaker 2>it work. And so I would start doubting myself. I

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<v Speaker 2>would start tinkering, and then and then I'll go through

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<v Speaker 2>a three month dip where I'm just searching and I'm

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<v Speaker 2>not able to hit it the way that i was doing. Like,

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<v Speaker 2>and that should sound familiar to everyone listening, right, you

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<v Speaker 2>hit it gray and on the range you get to

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<v Speaker 2>the chorus, you hit it crappy, and you have no

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<v Speaker 2>idea why and what is different in your swing when

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<v Speaker 2>you hit a grave versus not. We want to shorten

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<v Speaker 2>the cycle of your search by giving you a tool

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<v Speaker 2>that allows you to know exactly what your numbers are,

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<v Speaker 2>what makes you operate at your optimal range, and help

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<v Speaker 2>you get back to when like, instead of a search,

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<v Speaker 2>go look at your swing data doesn't match up with

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<v Speaker 2>when you were hitting it great. And so while that

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<v Speaker 2>might sound like a really you know, overwhelming process, it's

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<v Speaker 2>not if you're going to go through much longer cycles

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<v Speaker 2>of searching and going through bad golf if you don't

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<v Speaker 2>have a way to get back to like the ones

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<v Speaker 2>that the swings that work for you.

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<v Speaker 3>You had mentioned that, you know, the turn that didn't

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<v Speaker 3>go all the way that they thought or she was overturning.

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<v Speaker 3>Are you talking about shoulders or hips or.

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<v Speaker 2>For her it was the trunk trunk rotation, So test rotation.

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<v Speaker 3>Okay, So what I understand that it does is it

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<v Speaker 3>just takes one video and then converts it to a

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<v Speaker 3>three D model from all different angles. I mean, this

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<v Speaker 3>is obviously utilizing AI to the fullest in a way

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<v Speaker 3>that has not been done before.

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<v Speaker 2>I'm guessing exactly. And we've been doing this for you know,

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<v Speaker 2>we've had a product out there for three years now. Yeah,

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<v Speaker 2>pioneering this this field of single camera to detail three

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<v Speaker 2>D and our three D includes the ability to see

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<v Speaker 2>an avatar representation of your swing from all different angles,

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<v Speaker 2>including you know three six D rotation, but also from

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<v Speaker 2>is if you were you were to hang a camera

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<v Speaker 2>from above you to see kind of top down, or

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<v Speaker 2>if you are standing on a plane of glass and

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<v Speaker 2>you're able to see what's going on from below, and

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<v Speaker 2>so so you really get this full, full picture of

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<v Speaker 2>what's going on in the swing, Like what does your

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<v Speaker 2>swing look like from up here? Like that separation of

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<v Speaker 2>the trunk and hips, Like what does that look like

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<v Speaker 2>from top down? It looks very different from there versus

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<v Speaker 2>a face on angle or down the line angle. Where

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<v Speaker 2>is your hand position relative to your shoulders? Like again,

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<v Speaker 2>that top down view gives you this incredible visualization to

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<v Speaker 2>know exactly what's happening to the different body parts.

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<v Speaker 3>And you take your video from you can either do

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<v Speaker 3>it down the line or face on, or you specifically

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<v Speaker 3>need to do it from face.

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<v Speaker 2>On, face on or down the line. We give you

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<v Speaker 2>different data sets if you took a video from here

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<v Speaker 2>to hear, but yeah, you can get three D from

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<v Speaker 2>both and it's.

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<v Speaker 3>Not creating this random generic animation. It's actually creating your swing.

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<v Speaker 3>It's you, but in a three D rendering without your

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<v Speaker 3>face and.

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<v Speaker 2>Just yes and has all those exactly.

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<v Speaker 3>I'm trying to I'm trying to comprehend all. This is

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<v Speaker 3>really amazing. Yeah, but it's really hard to get without

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<v Speaker 3>you know, seeing it in action.

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<v Speaker 2>I guess, yeah, it's it's it's hard to describe over

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<v Speaker 2>a podcast. So I so, does everybody download sports Box

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<v Speaker 2>to see what it looks like?

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<v Speaker 3>Yeah?

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<v Speaker 2>But yes, it's it takes. I mean, it's still like

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<v Speaker 2>when I describe it to people, it still sounds like

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<v Speaker 2>black magic. How do you do it? I'm like, well,

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<v Speaker 2>it's magic, But actually it's pretty advanced AI that we

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<v Speaker 2>had to develop train AI models to know exactly where

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<v Speaker 2>those body boards are in three D to be able

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<v Speaker 2>to do that accurate representation in a three D avatar. Yeah,

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<v Speaker 2>we have to invent a lot of things along the

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<v Speaker 2>way to make that work.

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<v Speaker 3>And is that what's happened? That this is something that

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<v Speaker 3>no one had done before? What prompted you to go?

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<v Speaker 3>I got this? I know what we can do here?

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<v Speaker 2>Well, I can't take credit for the technology. I have

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<v Speaker 2>an amazing tech technology and AI team led by our CTO,

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<v Speaker 2>Sam Meneker, And we also have a team of sports

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<v Speaker 2>science experts led by doctor Phil Cheatham, who's spent his

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<v Speaker 2>entire career in three D by mechanics, three D motion capture.

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<v Speaker 2>He even built his own three d emotion capture system.

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<v Speaker 2>So we've got this kind of I call it the

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<v Speaker 2>three legs of the stool. We've got a AI technology

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<v Speaker 2>team that's world class. We've got a sports science and

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<v Speaker 2>by mechanics team that's world class. We've got a world

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<v Speaker 2>class team of golf business and golf subject matter experts

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<v Speaker 2>represented you know by yours truly, but also our amazing

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<v Speaker 2>group of advisors and golf coach ambassadors that are constantly

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<v Speaker 2>providing feedback on how to make our product better. Wow.

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<v Speaker 3>So you said you played LPGA, but then you went

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<v Speaker 3>to an advanced degree, so you have a business sense,

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<v Speaker 3>business mind. I can't imagine that this is your first

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<v Speaker 3>venture into doing something unique in the golf industry. Since

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<v Speaker 3>you've gotten your degree, What is your history on how

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<v Speaker 3>you got to hear?

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<v Speaker 2>Yeah, so I've taken a little bit of an exact

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<v Speaker 2>path to where I am, and I'm sure it'll continue

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<v Speaker 2>to is exag a little bit more. But I grew

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<v Speaker 2>up playing golf, went to Yo for undergrad played golf

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<v Speaker 2>there briefly, and then played professionally between two thousand and

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<v Speaker 2>seven all the way through twenty eleven and nine. Ten

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<v Speaker 2>eleven were my years on the LPG Tour, so I

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<v Speaker 2>was incredibly lucky to have played at that level. And

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<v Speaker 2>then afterwards I I represented my good friend Michelle Wee

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<v Speaker 2>West at IMG her agency before going to business school,

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<v Speaker 2>and after business school got great training on the kind

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<v Speaker 2>of the business side of things skills that I needed

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<v Speaker 2>to develop. I joined Top Golf, which at the time

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<v Speaker 2>in twenty fifteen was going through this incredible transformation as

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<v Speaker 2>a brand and a company, and I got to see

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<v Speaker 2>and have a part in them building out Top Tracer

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<v Speaker 2>through an acquisition of co Tracing.

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<v Speaker 3>Where's the connection.

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<v Speaker 2>Yeah, so I got to see, you know, how technology

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<v Speaker 2>could really transform. I mean, Top Golf in itself was

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<v Speaker 2>doing this, but Top Technology could truly transform the way

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<v Speaker 2>people interact with the game, how they get introduced to

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<v Speaker 2>the game, and how it can help golfers develop. So

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<v Speaker 2>it was a great experience there. In twenty twenty, I

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<v Speaker 2>started sports Box with Sam Okay.

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<v Speaker 3>Well top Top Golf definitely had an impact on getting

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<v Speaker 3>more people interested in playing the game, whether they played

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<v Speaker 3>or not, or just went to the bar and you know,

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<v Speaker 3>had fun at Top Golf. But then with top Tracer,

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<v Speaker 3>I think that Top Tracer really changed golf on television

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<v Speaker 3>more than anything, besides the fact that now you can

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<v Speaker 3>go to your local driving range that may have top

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<v Speaker 3>tracer technology set up, which is just wonderful to have there.

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<v Speaker 3>It's like having your own what's the word I'm looking for,

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<v Speaker 3>but here, your own launch monitor. Thank you, your own

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<v Speaker 3>launch monitor right there. But watching being able to watch

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<v Speaker 3>a ball in flight and seeing what it does. Top

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<v Speaker 3>tracer technology on golf television is mind blowing, absolutely and

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<v Speaker 3>really has made a big change in the way we

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<v Speaker 3>view view the game.

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<v Speaker 2>Yeah, and even you know the way that we talk

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<v Speaker 2>about ball flights now, I mean five ten years ago,

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<v Speaker 2>if you were to ask what's where McIlroy's ball speed,

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<v Speaker 2>nobody would feeble to tell you what the number was,

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<v Speaker 2>and so just the level of familiarity with the data

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<v Speaker 2>would not be there with that top tracer. And we're

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<v Speaker 2>doing something similar. We're getting integrated into golf broadcast where

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<v Speaker 2>the analyst talking about the golf swing with sports box

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<v Speaker 2>data layered on top of it, showing people what they

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<v Speaker 2>avatar looks like. And we are seeing that people are

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<v Speaker 2>more and more curious about motion data for their own

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<v Speaker 2>swing after watching a pro pro swing being analyzed. So yeah,

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<v Speaker 2>we're very bullish on motion data being kind of the

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<v Speaker 2>next big frontier for the way that people consume consume

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<v Speaker 2>golf content.

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<v Speaker 3>Did I just get the sense that there's a possibility

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<v Speaker 3>that we can be watching golf on television and automatically

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<v Speaker 3>the analysts and the announcers are going to be able

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<v Speaker 3>to pull up sports Box AI and see a breakdown

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<v Speaker 3>of the swing in a three D rendering.

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<v Speaker 2>Absolutely. And if you're if you're in a region where

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<v Speaker 2>Sky Sports is available too, they're already doing that. They've

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<v Speaker 2>been doing it all of this year.

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<v Speaker 3>Oh congratulations, Yeah, thank you. So they're licensing it from

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<v Speaker 3>you exactly, and oh my god, that would be huge

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<v Speaker 3>to get it here in the States as well.

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<v Speaker 2>Yeah.

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<v Speaker 3>Sky Sports is.

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<v Speaker 2>In the UK, isn't it Exactly? They're the ESPN of

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<v Speaker 2>a europe Yeah. And on the state side, if you're

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<v Speaker 2>watching any of the Golf Channel's instructional shows, such as

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<v Speaker 2>The Golf Fixed by Devin Bonebreak, who is one of

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<v Speaker 2>our ambassadors, every episode features an analysis on sports Box

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<v Speaker 2>where they break down fully, you know, what is going

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<v Speaker 2>on in a pro swing as an example of a

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<v Speaker 2>move that they want to teach the audience.

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<v Speaker 3>Wow, Okay, So you talk about Devin bone Break, who

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<v Speaker 3>I've tried to get on the show before. We had

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<v Speaker 3>an email exchange and then my emails disappeared from him.

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<v Speaker 3>So I'm going to continue to try to get him

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<v Speaker 3>back on the show, get him on the show first time,

424
00:25:24.559 --> 00:25:28.319
<v Speaker 3>because I'd love to talk to him. But let's drop

425
00:25:28.359 --> 00:25:33.359
<v Speaker 3>some other names here. As I look through your list

426
00:25:33.400 --> 00:25:37.960
<v Speaker 3>of people on your website that are utilizing sportsbox dot

427
00:25:38.000 --> 00:25:43.079
<v Speaker 3>AI or the app sports Box AI, I see names

428
00:25:43.119 --> 00:25:48.359
<v Speaker 3>like Terry Rowles, Mike Adams, Vision fifty four, David Ledbetter,

429
00:25:49.079 --> 00:25:55.720
<v Speaker 3>Bryson to Shambo. How are people like Bryson utilizing what

430
00:25:55.759 --> 00:25:58.599
<v Speaker 3>you're doing? How did he get involved?

431
00:26:00.880 --> 00:26:05.160
<v Speaker 2>So when we before we launched, even before we launched,

432
00:26:05.200 --> 00:26:09.440
<v Speaker 2>we barely had a prototype, we were able to show

433
00:26:09.599 --> 00:26:13.079
<v Speaker 2>what we had to David Lebetter and Sean Folly, and

434
00:26:13.200 --> 00:26:19.079
<v Speaker 2>immediately they wanted to invest their own dollars into the company. Congratulations,

435
00:26:19.240 --> 00:26:24.160
<v Speaker 2>thank you. And we have Michelle Ee West, mel Reid,

436
00:26:24.480 --> 00:26:29.359
<v Speaker 2>Patty Tabatanakt, and Marina Alex We're also investors who put

437
00:26:29.359 --> 00:26:32.279
<v Speaker 2>in their own money into into sports Box because they

438
00:26:32.319 --> 00:26:36.759
<v Speaker 2>believed that this was that important for the game of

439
00:26:36.799 --> 00:26:38.160
<v Speaker 2>golf and they wanted to be a part of it.

440
00:26:38.240 --> 00:26:42.920
<v Speaker 2>So that's one one part of it. But what Bryson specifically,

441
00:26:43.559 --> 00:26:46.480
<v Speaker 2>Dana Dakust, his coach, has been using sports Box for

442
00:26:46.480 --> 00:26:51.079
<v Speaker 2>a couple of years now and he recommend One of

443
00:26:51.160 --> 00:26:53.519
<v Speaker 2>the things that the two of them wanted to solve

444
00:26:53.559 --> 00:26:59.200
<v Speaker 2>for was Bryson likes to hit his stock draws and

445
00:27:00.000 --> 00:27:03.920
<v Speaker 2>occasionally he would battle his kind of push baits, which

446
00:27:03.960 --> 00:27:06.279
<v Speaker 2>he does not like, and they've been trying to figure

447
00:27:06.279 --> 00:27:12.119
<v Speaker 2>out what in Bryson's swing causes those pushbaits. And so

448
00:27:12.799 --> 00:27:18.319
<v Speaker 2>when we announced our product integration with Foresight Sports, where

449
00:27:18.640 --> 00:27:22.880
<v Speaker 2>on Sportsbox you're able to pull the ball data and

450
00:27:22.920 --> 00:27:26.359
<v Speaker 2>the club data from Foresight devices directly into our app,

451
00:27:26.480 --> 00:27:30.319
<v Speaker 2>so you can see everything we measure on Sportsbox alongside

452
00:27:30.359 --> 00:27:33.400
<v Speaker 2>the outcome data. Bryson and Data were like, we need

453
00:27:33.440 --> 00:27:36.920
<v Speaker 2>to use this to figure this out for Bryson. So

454
00:27:36.960 --> 00:27:39.000
<v Speaker 2>what we did was we collected hundreds of his golf

455
00:27:39.039 --> 00:27:42.079
<v Speaker 2>swings the week before the US opened, by the way,

456
00:27:43.200 --> 00:27:47.960
<v Speaker 2>and we were able to see what in his motion

457
00:27:48.720 --> 00:27:54.279
<v Speaker 2>correlated highly with a spin axis going positive because that's

458
00:27:54.319 --> 00:27:58.839
<v Speaker 2>a you know, fade shot. And we used our sports

459
00:27:58.839 --> 00:28:01.279
<v Speaker 2>science team and our data scigence got to work on

460
00:28:01.319 --> 00:28:03.599
<v Speaker 2>the data set and figured out that there were three

461
00:28:03.640 --> 00:28:07.119
<v Speaker 2>things that are really highly correlated, you know, with like

462
00:28:07.359 --> 00:28:12.480
<v Speaker 2>seventy percent plus correlated with the pushfight shot. And so

463
00:28:12.720 --> 00:28:15.799
<v Speaker 2>through data, not you know how it looks or not

464
00:28:16.079 --> 00:28:20.400
<v Speaker 2>you know someone's opinion, we were able to tell Bryson

465
00:28:20.920 --> 00:28:24.920
<v Speaker 2>this is exactly why when you do this versus this

466
00:28:26.000 --> 00:28:30.839
<v Speaker 2>you push faded. And he acted on this information at

467
00:28:30.880 --> 00:28:34.640
<v Speaker 2>Pinehurst the week of the US Open this year and

468
00:28:34.799 --> 00:28:37.240
<v Speaker 2>we were you know, data and our team, we were

469
00:28:37.279 --> 00:28:40.200
<v Speaker 2>there with Bryson measuring every swing to see if he

470
00:28:40.200 --> 00:28:43.599
<v Speaker 2>can hit the ideal ranges on sports box on the range,

471
00:28:44.279 --> 00:28:46.000
<v Speaker 2>and he got his swing to a place where it

472
00:28:46.039 --> 00:28:50.039
<v Speaker 2>felt perfect, Like literally it was like, wow, this feels

473
00:28:50.079 --> 00:28:52.640
<v Speaker 2>like when I hit when I shot fifty eight. This

474
00:28:52.720 --> 00:28:55.400
<v Speaker 2>is how free my swing felt, and now I can

475
00:28:55.440 --> 00:28:58.599
<v Speaker 2>do this And he went out and won the US Open.

476
00:29:00.160 --> 00:29:04.519
<v Speaker 2>So that's how we use it with with Bryson. And

477
00:29:04.599 --> 00:29:06.880
<v Speaker 2>it was a lot of work, you know, there was

478
00:29:07.000 --> 00:29:10.559
<v Speaker 2>there a whole bunch of the team who was dedicated

479
00:29:10.599 --> 00:29:14.720
<v Speaker 2>to pouring through all of his data. But that's that's

480
00:29:14.759 --> 00:29:16.680
<v Speaker 2>how the game should be played. Like we shouldn't go

481
00:29:16.720 --> 00:29:19.039
<v Speaker 2>on a search, we should let the data tell us

482
00:29:19.359 --> 00:29:21.960
<v Speaker 2>what happens when we miss it versus hitt it grades.

483
00:29:22.920 --> 00:29:25.839
<v Speaker 3>And he used it for a couple of days and

484
00:29:25.880 --> 00:29:28.079
<v Speaker 3>then went out and won the US Open because of

485
00:29:28.119 --> 00:29:29.480
<v Speaker 3>the data that you fed him.

486
00:29:30.079 --> 00:29:32.880
<v Speaker 2>I mean, we would never take crime for Bryceon went

487
00:29:32.920 --> 00:29:33.359
<v Speaker 2>in the US.

488
00:29:33.680 --> 00:29:36.599
<v Speaker 3>Of course he had to hit the ball, but yeah,

489
00:29:36.640 --> 00:29:39.880
<v Speaker 3>he's a science kick. He loves this stuff, right, And

490
00:29:39.920 --> 00:29:42.400
<v Speaker 3>I know that there's people like I can't pay attention

491
00:29:42.440 --> 00:29:45.119
<v Speaker 3>to him because I'm lift. Okay, fine, so he's on lift.

492
00:29:46.000 --> 00:29:49.480
<v Speaker 3>We got to move beyond that if we possibly can, please.

493
00:29:50.799 --> 00:29:54.960
<v Speaker 3>But anyway, he won, and he was adorable afterwards and

494
00:29:55.640 --> 00:29:57.440
<v Speaker 3>kind of made me fall in love with them even more.

495
00:30:00.559 --> 00:30:03.960
<v Speaker 3>But this is the kind of data that anybody can

496
00:30:04.000 --> 00:30:10.319
<v Speaker 3>take and use, especially if they have a coach exactly,

497
00:30:10.559 --> 00:30:12.480
<v Speaker 3>But they can do it without a coach, too, right,

498
00:30:13.319 --> 00:30:16.440
<v Speaker 3>I mean, yes, yes, But.

499
00:30:17.119 --> 00:30:20.759
<v Speaker 2>What Dana was able to do, I mean, we were

500
00:30:20.839 --> 00:30:22.880
<v Speaker 2>part of Data's team, you know, just as much as

501
00:30:22.880 --> 00:30:25.119
<v Speaker 2>we were part of Bryson's team. We were helping Data

502
00:30:26.359 --> 00:30:29.359
<v Speaker 2>communicate the things that he already wanted Bryson to do.

503
00:30:29.880 --> 00:30:33.519
<v Speaker 2>But backed with Data, he was able to get through

504
00:30:33.559 --> 00:30:38.519
<v Speaker 2>to Bryson better than without Data. So like it's what

505
00:30:38.680 --> 00:30:41.720
<v Speaker 2>we showed Dana. There were some things that he hadn't

506
00:30:41.759 --> 00:30:44.519
<v Speaker 2>thought about in certain ways, but they were like they

507
00:30:44.559 --> 00:30:47.519
<v Speaker 2>were just part of what he wanted Bryson to already do.

508
00:30:47.920 --> 00:30:50.839
<v Speaker 2>It helped him communicate those things and turn it into

509
00:30:50.920 --> 00:30:54.279
<v Speaker 2>data that like actually made it precise what he wanted

510
00:30:54.279 --> 00:30:57.880
<v Speaker 2>to wanted Bryson to do. And a coach can also

511
00:30:57.920 --> 00:31:00.359
<v Speaker 2>turn Okay, I want you to move like this, and

512
00:31:00.400 --> 00:31:03.680
<v Speaker 2>not that this is the data, but a coach can

513
00:31:03.720 --> 00:31:07.319
<v Speaker 2>turn that into Okay, try this, feel, try this, drill,

514
00:31:07.519 --> 00:31:11.319
<v Speaker 2>try this, and like that process of iterating on the

515
00:31:11.400 --> 00:31:15.200
<v Speaker 2>input that allows the golfer to move in the correct

516
00:31:15.240 --> 00:31:19.519
<v Speaker 2>way is an incredible part of the process, the important

517
00:31:19.559 --> 00:31:21.960
<v Speaker 2>part of the process that a coach. Only a coach

518
00:31:22.039 --> 00:31:25.680
<v Speaker 2>can do. Right. Our data can give you the information,

519
00:31:26.119 --> 00:31:28.160
<v Speaker 2>create the ideal ranges, but at the end of the day,

520
00:31:28.720 --> 00:31:31.039
<v Speaker 2>a player or coach needs to decide how they want

521
00:31:31.079 --> 00:31:33.200
<v Speaker 2>to take that information and turn it into something they

522
00:31:33.279 --> 00:31:33.759
<v Speaker 2>action on.

523
00:31:35.079 --> 00:31:40.279
<v Speaker 3>What about other professional golfers who've had success with it,

524
00:31:40.440 --> 00:31:42.680
<v Speaker 3>that have experienced it and learned from it.

525
00:31:43.119 --> 00:31:46.319
<v Speaker 2>Yeah, I mean sportsbox is now at a point and

526
00:31:46.559 --> 00:31:49.920
<v Speaker 2>I can't believe I'm saying this. There are enough like

527
00:31:50.039 --> 00:31:53.559
<v Speaker 2>there's so many users at various different skills where we're

528
00:31:53.599 --> 00:31:56.200
<v Speaker 2>not personally tracking like who's using it and who's not

529
00:31:56.359 --> 00:31:58.519
<v Speaker 2>using it. It's not something that we would go out

530
00:31:58.519 --> 00:32:02.079
<v Speaker 2>and you know market right, Like we're not gonna go

531
00:32:02.160 --> 00:32:06.039
<v Speaker 2>out and without the correct rights and we'd be able

532
00:32:06.079 --> 00:32:08.720
<v Speaker 2>to like market that relationship. But there are a lot

533
00:32:08.799 --> 00:32:11.039
<v Speaker 2>of plays. If you go to a tour event, whether

534
00:32:11.039 --> 00:32:13.640
<v Speaker 2>it's live or PG Tour, there are a lot of

535
00:32:13.680 --> 00:32:16.799
<v Speaker 2>coaches and players that are using this on a regular basis.

536
00:32:17.880 --> 00:32:21.119
<v Speaker 2>One more one more ambassador of ours Jeff Smith, who

537
00:32:21.200 --> 00:32:25.799
<v Speaker 2>is one of the smartest people I've ever met. He

538
00:32:26.079 --> 00:32:30.319
<v Speaker 2>has a large group of tour players on the PG

539
00:32:30.519 --> 00:32:34.359
<v Speaker 2>Tour who he I mean, he's using sports Box in

540
00:32:34.440 --> 00:32:39.279
<v Speaker 2>every lesson and he has sports Box built into his

541
00:32:39.440 --> 00:32:43.119
<v Speaker 2>teaching studio where his players come when they have a swing,

542
00:32:44.119 --> 00:32:46.359
<v Speaker 2>you know, swing change they need to make. They get

543
00:32:46.400 --> 00:32:50.880
<v Speaker 2>into this environment where every swing is measured on sports

544
00:32:50.960 --> 00:32:54.200
<v Speaker 2>Box and they're able to more quickly make the swing

545
00:32:54.279 --> 00:32:57.319
<v Speaker 2>change because of the immediate feedback they're getting on every swing.

546
00:32:58.039 --> 00:33:01.759
<v Speaker 2>So there's a webinar that he did recently where he

547
00:33:01.799 --> 00:33:06.559
<v Speaker 2>talks about his players, Davis Riley and Max Grazerman on

548
00:33:06.759 --> 00:33:10.359
<v Speaker 2>exactly what they wanted to change and how they did

549
00:33:10.359 --> 00:33:13.240
<v Speaker 2>it using the data, and it was really fascinating to

550
00:33:13.319 --> 00:33:13.720
<v Speaker 2>listen to.

551
00:33:20.440 --> 00:33:24.160
<v Speaker 3>Does the app make suggestions as to what you can

552
00:33:24.240 --> 00:33:30.400
<v Speaker 3>do to improve your movement and your swing or you

553
00:33:30.440 --> 00:33:33.480
<v Speaker 3>really need a coach to understand what it's showing you.

554
00:33:34.400 --> 00:33:38.400
<v Speaker 2>Yeah, we do make recommendations. There are you know, top

555
00:33:38.920 --> 00:33:42.440
<v Speaker 2>twelve most common swing faults that we see in amateur

556
00:33:42.440 --> 00:33:46.160
<v Speaker 2>golf swings that we filter for, and it creates these

557
00:33:46.240 --> 00:33:51.200
<v Speaker 2>recommended goals for you. But obviously, you know, there's a

558
00:33:51.240 --> 00:33:53.680
<v Speaker 2>lot more value that you can get out of it

559
00:33:54.119 --> 00:33:57.480
<v Speaker 2>if you are able to customize those ranges that work

560
00:33:57.839 --> 00:34:00.400
<v Speaker 2>better for you as a golfer, and that can come

561
00:34:00.400 --> 00:34:04.319
<v Speaker 2>from maybe your own understanding if you're a total golf

562
00:34:04.359 --> 00:34:07.400
<v Speaker 2>geek and you've you've taken enough lessons and you've watched

563
00:34:07.480 --> 00:34:10.199
<v Speaker 2>enough you know, educational content out there to know what

564
00:34:10.280 --> 00:34:15.199
<v Speaker 2>those are. But we also provide you know, links to

565
00:34:15.440 --> 00:34:17.599
<v Speaker 2>connect with one of the sports Box coaches if they

566
00:34:17.599 --> 00:34:20.559
<v Speaker 2>want to go deeper and really personalize what they can

567
00:34:20.599 --> 00:34:21.639
<v Speaker 2>get out of sports.

568
00:34:21.360 --> 00:34:24.119
<v Speaker 3>Box, and you can do that remotely with the coach.

569
00:34:24.800 --> 00:34:33.119
<v Speaker 2>Absolutely, I think sports Box is I mean, humbly it

570
00:34:33.159 --> 00:34:40.920
<v Speaker 2>has been one of the most impactful tool for coaches

571
00:34:40.960 --> 00:34:48.239
<v Speaker 2>who have a remote coaching service offered because one they're

572
00:34:48.239 --> 00:34:52.519
<v Speaker 2>not dealing with there's a lot of bad videos out

573
00:34:52.519 --> 00:34:56.320
<v Speaker 2>there that golfers send, you know, from bad angles or

574
00:34:56.559 --> 00:35:00.719
<v Speaker 2>shaking whatever, and you know they're having go back and

575
00:35:00.760 --> 00:35:02.840
<v Speaker 2>forth on hey, can you send me another video, a

576
00:35:02.880 --> 00:35:05.840
<v Speaker 2>different video? Can you do this? There's a whole process,

577
00:35:05.880 --> 00:35:10.000
<v Speaker 2>a taint, that's a time suck. We don't process videos

578
00:35:10.039 --> 00:35:13.800
<v Speaker 2>that are that don't fit our criteria. So when a

579
00:35:13.840 --> 00:35:16.920
<v Speaker 2>coach gets a student to send a swing, they're only

580
00:35:16.920 --> 00:35:22.440
<v Speaker 2>looking at good videos. Second, because we have data and

581
00:35:22.559 --> 00:35:26.719
<v Speaker 2>goals that you can create the student, you're not having

582
00:35:26.719 --> 00:35:29.199
<v Speaker 2>to go and look at, you know, a bunch of

583
00:35:29.239 --> 00:35:34.079
<v Speaker 2>swing videos comparing if it looks different from the original video,

584
00:35:34.079 --> 00:35:37.599
<v Speaker 2>which is a whole time consuming process. If you wanted

585
00:35:37.599 --> 00:35:41.000
<v Speaker 2>them to turn to ninety degrees, we just show you

586
00:35:41.039 --> 00:35:45.480
<v Speaker 2>the data, right, is a ninety degree Did they average

587
00:35:45.559 --> 00:35:48.400
<v Speaker 2>ninety degrees in the last you know, three sessions that

588
00:35:48.440 --> 00:35:50.920
<v Speaker 2>they've practiced or is it eighty five? Or are they

589
00:35:50.960 --> 00:35:54.360
<v Speaker 2>trending in the right direction. You can see that immediately

590
00:35:54.400 --> 00:35:57.639
<v Speaker 2>as soon as you open the student page. And so

591
00:35:58.119 --> 00:36:02.920
<v Speaker 2>that there's been so much positive feedback from coaches that

592
00:36:02.960 --> 00:36:05.599
<v Speaker 2>spend a lot of time with remote coaching. They've you know,

593
00:36:05.679 --> 00:36:08.639
<v Speaker 2>two x three x their monthly revenue from using sports

594
00:36:08.639 --> 00:36:10.559
<v Speaker 2>Box because of this engagement.

595
00:36:11.199 --> 00:36:15.639
<v Speaker 3>Wow, And is it the type of thing like a

596
00:36:15.719 --> 00:36:20.360
<v Speaker 3>couple a couple episodes ago, we talked to Keith Scally

597
00:36:20.440 --> 00:36:23.960
<v Speaker 3>about his golf Live app where you can have a

598
00:36:24.000 --> 00:36:28.840
<v Speaker 3>teacher can give video lessons live. Well, you know, with

599
00:36:28.960 --> 00:36:31.840
<v Speaker 3>a person as opposed to sending the video and then

600
00:36:31.880 --> 00:36:35.880
<v Speaker 3>waiting to hear back. What does sports box they do?

601
00:36:36.079 --> 00:36:37.840
<v Speaker 3>Is that something you need to send to the coach

602
00:36:37.880 --> 00:36:40.599
<v Speaker 3>and then they'll get back to you, or is possibly

603
00:36:40.880 --> 00:36:41.440
<v Speaker 3>do it live?

604
00:36:42.159 --> 00:36:45.320
<v Speaker 2>Yeah, I wouldn't say it would be live. It's just when.

605
00:36:45.840 --> 00:36:48.960
<v Speaker 2>So let's say we're working together and you sent me

606
00:36:49.119 --> 00:36:53.360
<v Speaker 2>a goal to work on. Every time I practice on

607
00:36:53.559 --> 00:36:59.440
<v Speaker 2>sports Box against that goal, it creates a record. So

608
00:36:59.719 --> 00:37:01.639
<v Speaker 2>you know, let's say I took twenty swings in my

609
00:37:01.760 --> 00:37:05.960
<v Speaker 2>last practice against this goal. It shows you where every

610
00:37:06.079 --> 00:37:09.400
<v Speaker 2>one of my swings they landed as relates to my

611
00:37:09.440 --> 00:37:13.199
<v Speaker 2>goal and an average and so and every time I

612
00:37:13.239 --> 00:37:16.679
<v Speaker 2>take a sling, you're notified in the app, and so

613
00:37:16.800 --> 00:37:18.400
<v Speaker 2>you're able to just quickly.

614
00:37:18.119 --> 00:37:19.599
<v Speaker 3>Check Okay, who is the coach?

615
00:37:19.800 --> 00:37:22.800
<v Speaker 2>You as the coach, so the coach can quickly check

616
00:37:23.639 --> 00:37:29.119
<v Speaker 2>that this person practice and you know, and as a coach,

617
00:37:29.119 --> 00:37:32.280
<v Speaker 2>you also have this comfort of knowing that they are

618
00:37:32.320 --> 00:37:36.159
<v Speaker 2>getting feedback on every swing. It's part a huge part

619
00:37:36.199 --> 00:37:39.440
<v Speaker 2>of value of working with a coach is that there

620
00:37:39.480 --> 00:37:42.639
<v Speaker 2>are a set of eyes that give you immediate feedback

621
00:37:42.679 --> 00:37:46.039
<v Speaker 2>on every swing. And so this is doing that without

622
00:37:46.159 --> 00:37:50.880
<v Speaker 2>you logging into a zoom session or whatever, without you

623
00:37:51.039 --> 00:37:54.840
<v Speaker 2>physically being there to watch every swing. Sports Box is

624
00:37:54.920 --> 00:37:59.960
<v Speaker 2>providing that lends through which you can give feedback, give

625
00:38:00.079 --> 00:38:02.920
<v Speaker 2>of the student a pair of eyes to provide that

626
00:38:03.000 --> 00:38:08.159
<v Speaker 2>feedback on every swing and help them learn in that process.

627
00:38:08.719 --> 00:38:13.119
<v Speaker 3>So you kind of joked about did you practice right,

628
00:38:13.960 --> 00:38:17.719
<v Speaker 3>which you know, I can't tell you how many times,

629
00:38:17.719 --> 00:38:19.400
<v Speaker 3>and I'm sure you've heard it more than me that

630
00:38:19.559 --> 00:38:23.320
<v Speaker 3>people are like, yeah, I took a couple lessons and

631
00:38:23.360 --> 00:38:25.840
<v Speaker 3>it's not helping. It's like, did you practice?

632
00:38:25.960 --> 00:38:26.880
<v Speaker 2>Did you practice?

633
00:38:27.000 --> 00:38:29.320
<v Speaker 3>Did you? I mean, like are you just like you

634
00:38:29.360 --> 00:38:31.320
<v Speaker 3>take the lesson and then you two weeks later you

635
00:38:31.400 --> 00:38:34.760
<v Speaker 3>go play golf and you're like, my lesson didn't help, Well,

636
00:38:35.199 --> 00:38:36.480
<v Speaker 3>did you do anything in between?

637
00:38:36.559 --> 00:38:36.719
<v Speaker 5>Right?

638
00:38:36.800 --> 00:38:42.519
<v Speaker 2>Yeah? And more importantly, did you practice correctly is personally?

639
00:38:42.599 --> 00:38:46.360
<v Speaker 2>I believe the biggest thing that separates a good golfer

640
00:38:46.519 --> 00:38:49.440
<v Speaker 2>versus a professional is in how they if they get

641
00:38:49.480 --> 00:38:51.920
<v Speaker 2>thirty minutes to spend on the range, how they would

642
00:38:51.960 --> 00:38:54.800
<v Speaker 2>do it. An average golfer would go out and beat

643
00:38:54.840 --> 00:38:56.960
<v Speaker 2>a bunch of balls and get nothing out of it,

644
00:38:57.639 --> 00:39:04.159
<v Speaker 2>or they're quote unquote feedback is did the ball go straight?

645
00:39:04.400 --> 00:39:06.360
<v Speaker 2>Or whatever? That is, like, if did the ball do

646
00:39:06.440 --> 00:39:08.440
<v Speaker 2>what I wanted it to do? And we all know

647
00:39:09.239 --> 00:39:12.639
<v Speaker 2>that you might have done that by accident. If you're

648
00:39:12.679 --> 00:39:15.760
<v Speaker 2>trying to make a swing change, the shot may not

649
00:39:16.039 --> 00:39:17.599
<v Speaker 2>go where you wanted it to go, but you still

650
00:39:17.679 --> 00:39:19.880
<v Speaker 2>need to commit to the swing change for you to change.

651
00:39:20.599 --> 00:39:23.480
<v Speaker 2>And so if your only feedback mechanism is where did

652
00:39:23.480 --> 00:39:27.840
<v Speaker 2>the ball go? You're not making a swing change. I'm sorry,

653
00:39:27.920 --> 00:39:31.039
<v Speaker 2>Like you just you're probably treading water because you're always

654
00:39:31.039 --> 00:39:33.000
<v Speaker 2>going to try to go back to what feels comfortable

655
00:39:33.639 --> 00:39:37.639
<v Speaker 2>that you know accidentally hit a good shot, you hit

656
00:39:37.639 --> 00:39:41.440
<v Speaker 2>a good shot from So if you're not practicing with intent,

657
00:39:41.679 --> 00:39:46.440
<v Speaker 2>with motion motion based feedback, you're likely not going to

658
00:39:46.440 --> 00:39:48.480
<v Speaker 2>make progress on the things that you learned in your lesson.

659
00:39:49.559 --> 00:39:52.920
<v Speaker 3>Yeah, I get that. I mean I think about being

660
00:39:52.960 --> 00:39:55.360
<v Speaker 3>on the range and like, oh, you're just looking at

661
00:39:55.400 --> 00:39:58.079
<v Speaker 3>the ball flight and how it felt when it you know,

662
00:39:58.679 --> 00:40:01.599
<v Speaker 3>as you made contact, But you're not analyzing your swing.

663
00:40:01.679 --> 00:40:03.880
<v Speaker 3>You're looking at the ball flight and what it felt like.

664
00:40:05.559 --> 00:40:08.000
<v Speaker 3>It's just not enough information to improve.

665
00:40:08.760 --> 00:40:12.400
<v Speaker 2>Yeah, And like I said, if you are trying to

666
00:40:12.440 --> 00:40:17.840
<v Speaker 2>make a swing change, then you need to have one

667
00:40:17.920 --> 00:40:21.119
<v Speaker 2>hundred percent of your focus on that during the part

668
00:40:21.119 --> 00:40:24.719
<v Speaker 2>of your practice session where you are focused on mechanics, right,

669
00:40:25.119 --> 00:40:27.599
<v Speaker 2>and no matter where the ball goes, you need to

670
00:40:27.599 --> 00:40:30.079
<v Speaker 2>commit to that swing change and know that the reps

671
00:40:30.119 --> 00:40:33.679
<v Speaker 2>that you're doing you're doing the correct movement. If you

672
00:40:33.719 --> 00:40:37.960
<v Speaker 2>don't have feedback loop on whether you're making the correct motion,

673
00:40:38.880 --> 00:40:43.360
<v Speaker 2>then you're practicing against the wrong thing in a way, right,

674
00:40:43.679 --> 00:40:47.639
<v Speaker 2>because you're like, if you are making a swing change,

675
00:40:48.079 --> 00:40:52.119
<v Speaker 2>you're probably less likely to had good shots with that

676
00:40:52.239 --> 00:40:55.159
<v Speaker 2>new move then you would be with your old move.

677
00:40:55.440 --> 00:40:58.400
<v Speaker 2>Like your old move, it's comfortable. You could probably be

678
00:40:58.480 --> 00:41:02.199
<v Speaker 2>athletic enough to make a shot with the old move

679
00:41:02.320 --> 00:41:06.039
<v Speaker 2>more reliably than with the new move. Does that makes sense?

680
00:41:06.599 --> 00:41:11.760
<v Speaker 2>So you need you need to commit to working against

681
00:41:11.800 --> 00:41:15.320
<v Speaker 2>your motion based goals before you get to the outcome

682
00:41:15.360 --> 00:41:16.440
<v Speaker 2>oriented practice.

683
00:41:16.880 --> 00:41:18.760
<v Speaker 3>One of the other things I noticed on your website

684
00:41:18.760 --> 00:41:21.599
<v Speaker 3>that I'm really curious about. What is Sportsbox University.

685
00:41:22.760 --> 00:41:28.760
<v Speaker 2>Yeah, so we have a wealth of knowledge and educational

686
00:41:28.920 --> 00:41:34.880
<v Speaker 2>material built for the purpose of coaches to learn how

687
00:41:34.880 --> 00:41:39.159
<v Speaker 2>to use our data. So doctor Phil Cheatham led the

688
00:41:39.159 --> 00:41:45.920
<v Speaker 2>effort to creating this university program for people to get certified.

689
00:41:46.719 --> 00:41:50.199
<v Speaker 2>Level one two are available now sports Box Certified to

690
00:41:50.280 --> 00:41:52.840
<v Speaker 2>be able to more fluently teach with our data.

691
00:41:53.840 --> 00:41:56.960
<v Speaker 3>If you had not gotten an MBA, would you been

692
00:41:57.000 --> 00:42:01.000
<v Speaker 3>able to develop as much of not just oh this

693
00:42:01.159 --> 00:42:05.559
<v Speaker 3>idea for showing video as AI, but expanding it out

694
00:42:05.760 --> 00:42:08.519
<v Speaker 3>to so many different ways and so many different licensing

695
00:42:08.599 --> 00:42:14.079
<v Speaker 3>venues opportunities. Did the MBA really help expand your mind

696
00:42:14.119 --> 00:42:15.679
<v Speaker 3>to fill in and fill in the blanks?

697
00:42:16.800 --> 00:42:19.159
<v Speaker 2>I mean, first of all, I met my husband during

698
00:42:19.199 --> 00:42:22.599
<v Speaker 2>my MBA, so I wouldn't trade that for the world.

699
00:42:23.840 --> 00:42:27.360
<v Speaker 2>But I mean, everything that I have done in my

700
00:42:27.440 --> 00:42:30.360
<v Speaker 2>crazy life, I feel like has prepared me for what

701
00:42:30.400 --> 00:42:33.159
<v Speaker 2>I'm doing. I don't think what I could what I'm doing.

702
00:42:34.840 --> 00:42:37.119
<v Speaker 2>I'm sure I would have figured it out eventually. I

703
00:42:37.159 --> 00:42:41.920
<v Speaker 2>feel like the things that I've experienced from the playing career,

704
00:42:42.199 --> 00:42:45.719
<v Speaker 2>you know, going through f centaur, the ups and downs,

705
00:42:46.159 --> 00:42:49.599
<v Speaker 2>the relationships I've built, the lesson, every lesson I've taken,

706
00:42:49.719 --> 00:42:53.679
<v Speaker 2>the coaches I know to like, the hours and sitting

707
00:42:53.679 --> 00:42:57.440
<v Speaker 2>in classrooms, building relationships with the people in my my

708
00:42:57.719 --> 00:43:01.199
<v Speaker 2>and at Warton who are currently doing amazing things, learning

709
00:43:01.199 --> 00:43:04.480
<v Speaker 2>from them, the professors I learned from, every little thing

710
00:43:04.599 --> 00:43:08.760
<v Speaker 2>I think has helped me prepared for what I'm doing now.

711
00:43:09.800 --> 00:43:12.840
<v Speaker 3>Well, it's an amazing journey and luckily we get to

712
00:43:12.840 --> 00:43:17.000
<v Speaker 3>take advantage of the results of it. And I'm really impressed.

713
00:43:17.199 --> 00:43:20.800
<v Speaker 3>I'm really excited to check this thing out to see,

714
00:43:21.119 --> 00:43:23.320
<v Speaker 3>you know, because i think I'm feeling really good these

715
00:43:23.400 --> 00:43:25.760
<v Speaker 3>days and I've gotten I'm actually kind of terrified to

716
00:43:25.760 --> 00:43:26.599
<v Speaker 3>see what it looks like.

717
00:43:27.880 --> 00:43:30.159
<v Speaker 2>More about what it looks like. Measure it if you're

718
00:43:30.159 --> 00:43:33.199
<v Speaker 2>feeling good, so you have it documented and you can

719
00:43:33.280 --> 00:43:36.519
<v Speaker 2>always go back to it. Compare it if you're not

720
00:43:36.760 --> 00:43:38.880
<v Speaker 2>feeling at great at some point down the road.

721
00:43:39.039 --> 00:43:44.719
<v Speaker 3>So great point, well, congratulations, I would wish you good luck,

722
00:43:44.760 --> 00:43:48.079
<v Speaker 3>but you're so far along the way and we'll be

723
00:43:48.119 --> 00:43:51.159
<v Speaker 3>seeing more and more about this. And I'm sure that

724
00:43:51.320 --> 00:43:54.840
<v Speaker 3>listeners when they're watching TV, whether it's the golf channel

725
00:43:54.920 --> 00:43:57.199
<v Speaker 3>or a live event. They're going to go, Oh yeah,

726
00:43:57.239 --> 00:44:00.639
<v Speaker 3>I know about sports boxing. I heard about it. Golf smarter,

727
00:44:01.199 --> 00:44:03.880
<v Speaker 3>j Hey, thank you so much and the best of life.

728
00:44:04.079 --> 00:44:05.599
<v Speaker 2>Thanks so much, Fred for having me on.

729
00:44:08.639 --> 00:44:12.320
<v Speaker 3>Well at a really interesting round this week, But it

730
00:44:12.360 --> 00:44:15.639
<v Speaker 3>wasn't about my game. I played with a gentleman, probably

731
00:44:15.679 --> 00:44:19.039
<v Speaker 3>in his late forties, maybe early fifties, I guess, But

732
00:44:19.199 --> 00:44:21.719
<v Speaker 3>as a teenager, he was a passenger in a car

733
00:44:21.800 --> 00:44:25.719
<v Speaker 3>that lost control, rolled over multiple times, and threw him

734
00:44:25.719 --> 00:44:28.639
<v Speaker 3>from the car. For the next few weeks. After that,

735
00:44:29.039 --> 00:44:32.239
<v Speaker 3>he was left in a coma with little hope of survival.

736
00:44:32.760 --> 00:44:37.199
<v Speaker 3>And yet he did survive, but the doctors weren't sure

737
00:44:37.360 --> 00:44:39.639
<v Speaker 3>about his quality of life going forward.

738
00:44:40.159 --> 00:44:40.280
<v Speaker 2>Well.

739
00:44:40.360 --> 00:44:43.480
<v Speaker 3>During his recovery, he had a stroke where he lost

740
00:44:43.519 --> 00:44:45.800
<v Speaker 3>the use of the right side of most of his

741
00:44:45.880 --> 00:44:49.760
<v Speaker 3>body and seriously impacted his speech and left him with

742
00:44:49.800 --> 00:44:55.360
<v Speaker 3>a limp. But fortitude, attitude, gratitude, and hope are truly

743
00:44:55.559 --> 00:44:59.639
<v Speaker 3>amazing things, and there he was decades later, walking the

744
00:44:59.679 --> 00:45:03.800
<v Speaker 3>golf course, pushing his cart and playing golf with only

745
00:45:03.920 --> 00:45:07.000
<v Speaker 3>his left hand, except on the greens, where he was

746
00:45:07.039 --> 00:45:09.440
<v Speaker 3>able to use his right hand to stabilize the putter.

747
00:45:10.239 --> 00:45:12.599
<v Speaker 3>He was able to make solid contact on most of

748
00:45:12.599 --> 00:45:16.159
<v Speaker 3>his shots and had an impressive touch in his short game.

749
00:45:16.679 --> 00:45:20.119
<v Speaker 3>But most of all, he was out there playing with

750
00:45:20.239 --> 00:45:24.360
<v Speaker 3>this amazing attitude and not really caring about his score,

751
00:45:24.440 --> 00:45:28.119
<v Speaker 3>although he did concede that he's always happy to break

752
00:45:28.159 --> 00:45:32.400
<v Speaker 3>one hundred. He was truly an inspiration. So just the

753
00:45:32.440 --> 00:45:34.840
<v Speaker 3>next time you're having a rough day on the golf course,

754
00:45:35.599 --> 00:45:39.960
<v Speaker 3>remember how lucky you are to be playing at all now.

755
00:45:40.000 --> 00:45:42.519
<v Speaker 3>Later this week on Golf Smarter Mulligans is part two

756
00:45:42.559 --> 00:45:46.599
<v Speaker 3>with Jeff Ritter from November of twenty twelve introducing us

757
00:45:46.639 --> 00:45:48.719
<v Speaker 3>to his make the Turn challenge.

758
00:45:48.880 --> 00:45:53.079
<v Speaker 5>I'm thinking this is perfect, this couldn't be better. I

759
00:45:53.119 --> 00:45:55.239
<v Speaker 5>missed my first ten. There's no way I can miss

760
00:45:55.239 --> 00:45:57.800
<v Speaker 5>and letting give the ball. And that's what the mentally

761
00:45:57.880 --> 00:46:01.840
<v Speaker 5>tough athletics. They always want the ball. They always see

762
00:46:02.000 --> 00:46:06.360
<v Speaker 5>the next shot as an opportunity, and they keep on shooting, shooting, shooting,

763
00:46:06.719 --> 00:46:09.119
<v Speaker 5>and people in golf that are not mentally tough don't

764
00:46:09.159 --> 00:46:11.559
<v Speaker 5>do that. They're defeated when they get to the course.

765
00:46:11.559 --> 00:46:12.119
<v Speaker 2>They are defeated.

766
00:46:12.159 --> 00:46:14.199
<v Speaker 5>If they get three holes in and they started bogie

767
00:46:14.239 --> 00:46:16.320
<v Speaker 5>double bowie, it's all over. And they don't think that

768
00:46:16.360 --> 00:46:19.400
<v Speaker 5>way more. We help people in this program understand that

769
00:46:19.599 --> 00:46:22.440
<v Speaker 5>the whole ball of golf is to be able to

770
00:46:22.480 --> 00:46:25.519
<v Speaker 5>walk up to your golf ball and see an opportunity

771
00:46:25.559 --> 00:46:29.559
<v Speaker 5>to do something amazing. The highlight reel is virtually never

772
00:46:29.679 --> 00:46:31.719
<v Speaker 5>from the t box or the center of the fair

773
00:46:31.760 --> 00:46:36.440
<v Speaker 5>with the highlight reel is from impossible situations, tough lines,

774
00:46:36.639 --> 00:46:38.199
<v Speaker 5>no view of the pin, and you got to hook

775
00:46:38.239 --> 00:46:40.679
<v Speaker 5>it around, go over something. You made a long putt

776
00:46:40.719 --> 00:46:43.400
<v Speaker 5>to save par, you were down that you weren't out,

777
00:46:43.400 --> 00:46:45.400
<v Speaker 5>and you came back and you made five verdies to

778
00:46:45.400 --> 00:46:47.599
<v Speaker 5>finish the round. I mean that's the stuff that highlight

779
00:46:47.679 --> 00:46:50.639
<v Speaker 5>reels are, right, So instead of hitting the ball somewhere

780
00:46:50.679 --> 00:46:54.000
<v Speaker 5>that you don't like in saying this sucks or now

781
00:46:54.000 --> 00:46:57.199
<v Speaker 5>I'm screwed, and why not say.

782
00:46:56.400 --> 00:46:57.199
<v Speaker 2>This is perfect?

783
00:46:57.480 --> 00:46:59.519
<v Speaker 5>This couldn't be better, because when I hook this ball

784
00:46:59.559 --> 00:47:02.519
<v Speaker 5>around the tree in a bounce between those bunkers and

785
00:47:02.519 --> 00:47:04.199
<v Speaker 5>a cost that they cut, this crowd is going to

786
00:47:04.360 --> 00:47:07.960
<v Speaker 5>lose their mind. And that's how a really tough athlete. Thanks.

787
00:47:10.159 --> 00:47:13.519
<v Speaker 3>This was originally episode three hundred and fifty six for

788
00:47:13.599 --> 00:47:17.079
<v Speaker 3>members only, but was behind our paywall, so it's never

789
00:47:17.119 --> 00:47:21.079
<v Speaker 3>been shared publicly before, so even for long time listeners,

790
00:47:21.480 --> 00:47:24.679
<v Speaker 3>chances are this is a brand new interview, so please

791
00:47:24.880 --> 00:47:27.440
<v Speaker 3>check it out. And I want to thank this week's

792
00:47:27.519 --> 00:47:31.440
<v Speaker 3>Golf Smarter Ambassador, Ray Cipriano from Fort Worth, Texas and

793
00:47:31.559 --> 00:47:34.480
<v Speaker 3>as he said, with pride, the home of the late

794
00:47:34.559 --> 00:47:38.880
<v Speaker 3>great Ben Hogan. Not only did Ray record his episode

795
00:47:38.960 --> 00:47:41.519
<v Speaker 3>opening on his phone and send it to me, but

796
00:47:41.599 --> 00:47:44.159
<v Speaker 3>he's the only Golf Smart I think he's the only

797
00:47:44.199 --> 00:47:47.519
<v Speaker 3>Golf Smarter Ambassador who had to record an opening for

798
00:47:47.679 --> 00:47:52.719
<v Speaker 3>two different episodes because I screwed up. He was my

799
00:47:52.840 --> 00:47:56.199
<v Speaker 3>clerical air. Thank you, Ray for your cooperation. I'm glad

800
00:47:56.239 --> 00:47:59.519
<v Speaker 3>to get you out there and brag about fort Worth now,

801
00:47:59.639 --> 00:48:02.719
<v Speaker 3>starting this month through the beginning of next year, you

802
00:48:02.800 --> 00:48:06.880
<v Speaker 3>have multiple ways to become a Golf Smarter Ambassador, as

803
00:48:07.000 --> 00:48:09.559
<v Speaker 3>Ray did. You can record a show opening and choose

804
00:48:09.559 --> 00:48:12.920
<v Speaker 3>from one of our three great gifts, or if you'd

805
00:48:12.960 --> 00:48:16.360
<v Speaker 3>like to get all three gifts at once, then write

806
00:48:16.360 --> 00:48:20.079
<v Speaker 3>a review for Golf Smarter on any podcast app you're

807
00:48:20.119 --> 00:48:23.320
<v Speaker 3>listening to right now. I haven't asked you for a

808
00:48:23.360 --> 00:48:25.760
<v Speaker 3>review in a while, but it always helps for new

809
00:48:25.800 --> 00:48:28.559
<v Speaker 3>people to help find the show. Now, whether it's Apple

810
00:48:28.599 --> 00:48:33.360
<v Speaker 3>podcasts Spotify, YouTube, Amazon or any other podcast app. Just

811
00:48:33.400 --> 00:48:37.519
<v Speaker 3>write an honest review and send me what you wrote

812
00:48:37.559 --> 00:48:40.599
<v Speaker 3>and where you posted it, and once I can confirm

813
00:48:40.679 --> 00:48:43.679
<v Speaker 3>that your review is public, I'll email you back with

814
00:48:43.760 --> 00:48:47.840
<v Speaker 3>instructions on how to get all your gifts. If you

815
00:48:47.880 --> 00:48:51.960
<v Speaker 3>have any questions comments, want to open a future episode

816
00:48:52.000 --> 00:48:55.039
<v Speaker 3>with where you're from, where you play, and the episode number,

817
00:48:55.639 --> 00:48:59.159
<v Speaker 3>or you've submitted a review on your favorite podcast platform,

818
00:48:59.360 --> 00:49:02.199
<v Speaker 3>or maybe you have a suggestion for an upcoming episode,

819
00:49:02.599 --> 00:49:06.920
<v Speaker 3>Please write to golf Smarter podcast at gmail dot com

820
00:49:07.159 --> 00:49:10.719
<v Speaker 3>or click on the Heyfred button when you visit Golfsmarter

821
00:49:10.880 --> 00:49:13.320
<v Speaker 3>dot com.