1 00:00:03,520 --> 00:00:06,320 Speaker 1: This is Ray Cipriano out of full Ward, Texas, the 2 00:00:06,360 --> 00:00:09,160 home of the late great Ben Hogan. I play out 3 00:00:09,160 --> 00:00:12,759 of Rockwood Golf Course in Fullward. This is Golf Smarter 4 00:00:12,960 --> 00:00:14,519 number nine sixty seven. 5 00:00:14,839 --> 00:00:18,280 Speaker 2: On Sportsbox, you're able to pull the ball data and 6 00:00:18,320 --> 00:00:21,760 the club data from Foresight devices directly into our app, 7 00:00:21,839 --> 00:00:25,079 so you can see everything we measure on Sportsbox alongside 8 00:00:25,120 --> 00:00:29,559 the outcome data. But what Bryson specifically Data Dalkwist, his coach, 9 00:00:29,760 --> 00:00:31,800 has been using sports Box for a couple of years now. 10 00:00:31,920 --> 00:00:33,920 Bryson and Data were like, we need to use this 11 00:00:34,200 --> 00:00:36,719 to figure this out for Bryson. So what we did 12 00:00:36,799 --> 00:00:39,159 was we collected hundreds of his golf swings the week 13 00:00:39,200 --> 00:00:42,840 before the US opened, by the way, and we were 14 00:00:42,960 --> 00:00:48,359 able to see what in his motion correlated highly with 15 00:00:48,600 --> 00:00:52,759 a spin axis going positive because that's a fade shot. 16 00:00:53,000 --> 00:00:55,640 And we used our sports science team and our data 17 00:00:55,640 --> 00:00:58,399 scientist got to work on the data sent and figured 18 00:00:58,439 --> 00:01:00,920 out that there were three things that are really highly 19 00:01:00,920 --> 00:01:05,000 correlated with seventy percent plus correlated with the push fade shot. 20 00:01:05,120 --> 00:01:08,239 And so through data, not how it looks or not 21 00:01:08,480 --> 00:01:11,640 someone's opinion, we were able to tell Bryson when you 22 00:01:11,719 --> 00:01:15,560 do this versus this, you push faded. He acted on 23 00:01:15,560 --> 00:01:19,239 this information at Pinehurst the week of the US Opened 24 00:01:19,239 --> 00:01:22,040 this year, and Dana and our team we were there 25 00:01:22,079 --> 00:01:24,560 with Bryson measuring every swing to see if he can 26 00:01:24,640 --> 00:01:28,079 hit the ideal ranges on sportsbox on the range, and 27 00:01:28,239 --> 00:01:31,560 he got his swing to a place where it felt perfect, like, wow, 28 00:01:31,640 --> 00:01:34,079 this feels like when I shot fifty eight. This is 29 00:01:34,120 --> 00:01:36,799 how free my swing felt, and now I can do this. 30 00:01:37,079 --> 00:01:41,159 And he won out and won the US Open. That's 31 00:01:41,159 --> 00:01:43,040 how the game should be played. Like we shouldn't go 32 00:01:43,120 --> 00:01:45,319 in a search. We should let the data tell us 33 00:01:45,480 --> 00:01:47,280 what happens when we miss it versus hit it. 34 00:01:47,319 --> 00:01:59,040 Speaker 3: Great the impact AI is already having on revolutionizing golf training. 35 00:01:59,159 --> 00:02:02,840 Speaker 4: With the entrepreneur g Ha Lee, this is Golf Smarter, 36 00:02:03,799 --> 00:02:07,640 sharing stories, tips and insights from great golf minds to 37 00:02:07,680 --> 00:02:10,680 help you lower your score and raise your golf IQ. 38 00:02:11,560 --> 00:02:13,280 Speaker 2: Here's your host, Fred Green. 39 00:02:14,039 --> 00:02:16,240 Speaker 3: Welcome to the Golf Smarter podcast, Jere. 40 00:02:17,000 --> 00:02:19,879 Speaker 2: Thanks for having me friend. Excited to get this conversation going. 41 00:02:20,120 --> 00:02:22,960 Speaker 3: I'm excited to hear about what you're doing. Because if 42 00:02:24,400 --> 00:02:27,319 Time magazine is going to come up with the person 43 00:02:27,400 --> 00:02:30,039 of the Year in twenty twenty four, it's probably gonna 44 00:02:30,039 --> 00:02:38,319 be AI. And usually with technology, golf lags behind a 45 00:02:38,360 --> 00:02:42,360 couple of years at least, right, And here you are 46 00:02:42,400 --> 00:02:48,840 bringing AI into golf in a way that benefits almost everybody, 47 00:02:48,879 --> 00:02:50,759 if not everybody. 48 00:02:50,599 --> 00:02:52,120 Speaker 2: Absolutely, So. 49 00:02:53,680 --> 00:02:58,680 Speaker 3: Explain to me what it is that sportsbox dot AI 50 00:02:59,639 --> 00:03:01,879 is and does for all of us. 51 00:03:03,199 --> 00:03:06,960 Speaker 2: Yeah, so there's never been an easy way for me 52 00:03:07,000 --> 00:03:11,039 to explain this. We've been using forty five minutes, I know, 53 00:03:12,240 --> 00:03:16,000 but in the shortest possible way. What we do is 54 00:03:16,120 --> 00:03:19,759 make measuring the golf sling and the movement in the 55 00:03:19,800 --> 00:03:23,319 golf swing possible through just your mobile phone, pointing and 56 00:03:23,360 --> 00:03:26,879 shooting the camera that's installed in your phone to be 57 00:03:26,919 --> 00:03:31,520 able to get full accurate three D motion data on 58 00:03:31,639 --> 00:03:34,800 everything that's happening in your swing, which is, by the way, 59 00:03:34,840 --> 00:03:40,560 an extremely complicated thing to do with your body, which 60 00:03:40,599 --> 00:03:45,039 is why golf is so infuriatingly difficult. And we're hoping 61 00:03:45,120 --> 00:03:47,520 that we can make that process a little bit easier 62 00:03:47,560 --> 00:03:49,800 by giving people a tool that makes it easy to 63 00:03:49,879 --> 00:03:51,599 measure and quantify what's going on. 64 00:03:52,879 --> 00:03:58,840 Speaker 3: And is this for coaches or is this for golfers. 65 00:03:59,439 --> 00:04:04,000 Speaker 2: It's for coaches, it's for club fitters, it's for average 66 00:04:04,039 --> 00:04:06,719 golfers who may or may not work with a coach 67 00:04:07,280 --> 00:04:11,319 to practice with. We're not a quote unquote AI coach. 68 00:04:11,879 --> 00:04:16,199 We're not here to displace any golf professionals out there. 69 00:04:16,240 --> 00:04:22,079 We're simply making it possible for coaches and golfers to 70 00:04:22,160 --> 00:04:27,480 learn and teach in a better way. Well, I mentioned 71 00:04:27,480 --> 00:04:33,160 the measurement piece, and the reason why we think that's 72 00:04:33,199 --> 00:04:36,800 so valuable is because in anything in life, if you 73 00:04:36,839 --> 00:04:40,240 want to improve, you have to start by measuring. So 74 00:04:40,319 --> 00:04:42,879 if you want to improve your fitness, well, what do 75 00:04:42,920 --> 00:04:45,199 you want to improve? Do you want to lose weight 76 00:04:45,519 --> 00:04:47,680 in pounds? Do you want to gain muscle? Do you 77 00:04:47,720 --> 00:04:50,240 want to change your body composition? What do you need 78 00:04:50,279 --> 00:04:52,720 to do? First? You have to know exactly where you 79 00:04:52,759 --> 00:04:54,720 are and where you want to go. If you're not 80 00:04:54,759 --> 00:04:57,639 a measuring Yeah, if you're not measuring it, then you're 81 00:04:57,720 --> 00:05:01,120 just dreaming. You're just hoping I want to lose weight, 82 00:05:01,199 --> 00:05:04,399 I want to look better, but you're not actually putting 83 00:05:04,399 --> 00:05:08,079 it into action without any any measurement. So same thing, 84 00:05:08,120 --> 00:05:11,720 and we in golf, we started with where the ball 85 00:05:11,800 --> 00:05:15,040 is going, right, We started measuring that about twenty plus 86 00:05:15,160 --> 00:05:18,160 years ago with the advent of launch monitors, we're not 87 00:05:18,319 --> 00:05:21,920 able to measure. Hey, do you want to hit it higher? Well, 88 00:05:22,319 --> 00:05:24,319 how high do you hit it? Now? How much higher 89 00:05:24,319 --> 00:05:27,560 do you want to hit it? Well? That looks spinny too, spinny? Well, 90 00:05:27,560 --> 00:05:30,360 what does that mean? You know? Like, you need to 91 00:05:30,360 --> 00:05:32,199 be able to measure where you are and where you 92 00:05:32,240 --> 00:05:34,160 want to go in order for you to actually make 93 00:05:34,199 --> 00:05:37,079 progress on it. Why are we not applying the same 94 00:05:37,199 --> 00:05:40,360 logic to the most important piece of the equation, which 95 00:05:40,399 --> 00:05:43,079 is you're swaying how you move in this swing? Right, 96 00:05:43,199 --> 00:05:46,480 let's start measuring it so that we're not just describing 97 00:05:46,519 --> 00:05:49,600 what we're seeing with our own eyes, which is subjective 98 00:05:49,680 --> 00:05:52,000 by the way, Like what I see and how I 99 00:05:52,040 --> 00:05:56,279 would describe something that's happening might be completely different from 100 00:05:56,319 --> 00:05:58,920 how you see it. Right, what looks like not enough 101 00:05:59,000 --> 00:06:02,199 turn quote unquot maybe look like a lot of turn 102 00:06:02,279 --> 00:06:04,040 for you, or feel like a lot of turn to 103 00:06:04,120 --> 00:06:07,160 you for you. Right, So let's get on the exact 104 00:06:07,160 --> 00:06:10,839 same page about what's going on. And that's the only 105 00:06:10,879 --> 00:06:13,680 way to do that is through measurements like inches and 106 00:06:13,759 --> 00:06:16,319 degrees and not through descriptions. 107 00:06:16,920 --> 00:06:22,279 Speaker 3: I've talked to so many amateur golfers who struggle with 108 00:06:22,399 --> 00:06:26,839 getting a lesson and understanding the communication between the teacher 109 00:06:26,959 --> 00:06:31,720 and the student on what exactly the teacher is trying 110 00:06:31,759 --> 00:06:34,879 to explain. They'll take video of you. They'll put you 111 00:06:35,000 --> 00:06:38,959 up against Brooks Koepka or Bryson De'shamba or Tiger Woods, 112 00:06:38,959 --> 00:06:41,439 and they'll put you side by side and they'll draw 113 00:06:41,560 --> 00:06:43,759 lines and say here's what he's doing. Now, this is 114 00:06:43,759 --> 00:06:47,360 what you should be doing and what And my own 115 00:06:47,439 --> 00:06:51,079 experience and from people I talk to, they walk away 116 00:06:51,079 --> 00:06:55,040 from that going I'm not sure what he was talking about. 117 00:06:57,800 --> 00:06:59,600 I think I get it, but I don't know what 118 00:06:59,639 --> 00:07:03,959 I need to do with that. Yeah, does sports Box 119 00:07:04,160 --> 00:07:07,759 AI bridge that gap or widen it? 120 00:07:09,120 --> 00:07:13,959 Speaker 2: We absolutely Our number one value two coaches and golfers 121 00:07:14,120 --> 00:07:19,639 is that we are bridging that communication gap. Because, like 122 00:07:19,680 --> 00:07:22,759 I said before, if you're talking about it in terms 123 00:07:22,800 --> 00:07:27,279 of theories and descriptions, it's in the ivy beholder. But 124 00:07:27,360 --> 00:07:30,639 if you're saying you're at eighty degrees and I want 125 00:07:30,680 --> 00:07:33,560 you to get to ninety degrees, there's no other way 126 00:07:33,600 --> 00:07:38,040 to interpret that. Two people looking at that information is 127 00:07:38,079 --> 00:07:40,319 going to get the exact same thing out of it, 128 00:07:40,720 --> 00:07:44,519 versus I want you to turn more is going to 129 00:07:44,560 --> 00:07:47,560 have leave a lot of things up to interpretation. So 130 00:07:48,319 --> 00:07:51,800 that is one of the biggest values that we provide 131 00:07:51,879 --> 00:07:55,439 for coaches and how they teach and in students and 132 00:07:55,480 --> 00:07:57,600 how they know learn how they learn. 133 00:08:01,360 --> 00:08:06,120 Speaker 3: So you're saying that for the student, for the golfer, 134 00:08:07,480 --> 00:08:11,519 this is easy to comprehend what we're looking at or easier. 135 00:08:12,480 --> 00:08:17,879 Speaker 2: Yeah. Absolutely, And especially for golfers who may be new 136 00:08:18,000 --> 00:08:21,040 to some of the jargon that exists, like we just 137 00:08:21,120 --> 00:08:24,639 throw around like casually, oh that's reverse pivot and like 138 00:08:25,040 --> 00:08:28,720 that's side bending to like create too much torque and 139 00:08:28,759 --> 00:08:34,519 all this like language that you know really doesn't say 140 00:08:34,559 --> 00:08:38,360 anything to somebody who doesn't who's not familiar, and so 141 00:08:38,480 --> 00:08:42,679 let's talk about it in terminology that is universally understandable. 142 00:08:42,840 --> 00:08:45,600 That's one of the biggest things that we care about. 143 00:08:46,639 --> 00:08:49,879 Speaker 3: I completely understand that because when I started doing this 144 00:08:49,960 --> 00:08:53,639 podcast back in two thousand and five, and I was 145 00:08:53,759 --> 00:08:56,080 somewhat new to golf. I'd only been playing a couple 146 00:08:56,120 --> 00:08:59,080 of years. There'd be times I'd be doing interviews with 147 00:08:59,120 --> 00:09:01,000 people and I'd be going, oh, wait, wait, what does 148 00:09:01,039 --> 00:09:04,240 that mean. I'm not sure now. I kind of feel 149 00:09:04,240 --> 00:09:08,240 guilty in some ways because after doing this for almost 150 00:09:08,399 --> 00:09:12,120 completing nineteen years, I get some of the jargon. Now 151 00:09:12,200 --> 00:09:14,600 I understand what they're saying, but I feel like I'm 152 00:09:14,720 --> 00:09:17,840 possibly leaving people out of the conversation. 153 00:09:19,240 --> 00:09:24,840 Speaker 2: Yeah, exactly, I've I've had the pleasure of teaching my 154 00:09:25,080 --> 00:09:29,039 own husband from scratch, you know, five years ago, and 155 00:09:29,080 --> 00:09:32,080 now he's a you know, a ten handicap. He's a 156 00:09:32,120 --> 00:09:35,519 long way and I've I'm at that stage in my 157 00:09:35,519 --> 00:09:38,039 life where my friends around me are at that age 158 00:09:38,120 --> 00:09:41,159 where they're like, well, tell me this golf thing, tell 159 00:09:41,200 --> 00:09:42,720 me more. How do I get into it? And so 160 00:09:43,679 --> 00:09:47,240 I go through this experience with brand new golfers pretty regularly, 161 00:09:47,480 --> 00:09:50,639 and when I try to throw around terminology that you know, 162 00:09:50,960 --> 00:09:53,919 I'm now used to, it goes nowhere. It really does, 163 00:09:54,039 --> 00:09:56,720 like and so you have to distill it to the 164 00:09:56,759 --> 00:10:01,679 things that are universally understandable. So I think I feel 165 00:10:01,720 --> 00:10:05,759 your pain. I've seen it happen multiple times with my 166 00:10:05,879 --> 00:10:07,279 friends and my family. 167 00:10:07,399 --> 00:10:13,200 Speaker 3: So yeah, So again, let's break down what sports box 168 00:10:13,279 --> 00:10:16,600 AI does, where it lives, who uses it at how, 169 00:10:18,279 --> 00:10:23,159 Starting with again the user golfer on their phone, what 170 00:10:23,279 --> 00:10:24,960 happens a. 171 00:10:24,840 --> 00:10:28,320 Speaker 2: Golfer can download the sports Box app. We're live on 172 00:10:28,399 --> 00:10:32,399 Android and iOS and. 173 00:10:31,759 --> 00:10:33,440 Speaker 3: Is there a few for the app? 174 00:10:34,039 --> 00:10:36,399 Speaker 2: There is, but there's a free experience if you want 175 00:10:36,440 --> 00:10:38,320 to try a few of our features out see if 176 00:10:38,320 --> 00:10:41,960 it's helpful to you. Then you can try pretty much 177 00:10:41,960 --> 00:10:45,120 everything on the free app, and if you go beyond 178 00:10:45,159 --> 00:10:47,759 certain number of swings, well we'll have you convert to 179 00:10:47,759 --> 00:10:50,720 a subscription at fifteen ninety nine a month or one 180 00:10:50,799 --> 00:10:53,879 hundred and ten dollars a year for the average consumer. 181 00:10:54,399 --> 00:10:59,159 So you know, a bucket of balls will get you 182 00:10:59,480 --> 00:11:04,000 access to the highest quality motion data you could possibly 183 00:11:04,000 --> 00:11:08,720 get in the game and unjust your phone and so yeah, 184 00:11:09,039 --> 00:11:12,879 and we recommend that you use a tripod that can 185 00:11:12,960 --> 00:11:16,279 keep the phone still in front of you position the 186 00:11:16,320 --> 00:11:19,360 correct way. Of course, if you have a friend who 187 00:11:19,440 --> 00:11:21,440 can take the videos for you, that works as well. 188 00:11:21,600 --> 00:11:24,000 And if you take a swing for the first time, 189 00:11:24,080 --> 00:11:26,919 we'll give you a few things that are out of 190 00:11:27,000 --> 00:11:29,799 range of what we typically see in really good golfers, 191 00:11:30,200 --> 00:11:33,320 so such as if you are not turning more than 192 00:11:33,600 --> 00:11:37,519 you know this eighty degree number, you're at seventy, that's 193 00:11:37,519 --> 00:11:39,840 something will flag and say, like, think about getting this 194 00:11:39,960 --> 00:11:44,360 to eighty five or ninety, so that you'll go through 195 00:11:44,399 --> 00:11:47,039 that process and you can turn that into a goal 196 00:11:47,600 --> 00:11:51,360 that you work towards. So going from assessment to a 197 00:11:51,519 --> 00:11:55,279 practice flow within the app so that you can, you know, 198 00:11:55,480 --> 00:11:57,639 set a range that you want to work towards with 199 00:11:57,679 --> 00:12:01,399 a specific movement pattern and and you know, we'll get 200 00:12:01,440 --> 00:12:04,240 you into this flow where you can take swings and 201 00:12:04,360 --> 00:12:07,679 get immediate feedback on whether you've hit eighty eighty five, 202 00:12:07,759 --> 00:12:10,679 eighty two, ninety with every single swing you make. 203 00:12:17,279 --> 00:12:20,600 Speaker 3: I just mentioned a moment ago about setting goals and 204 00:12:20,720 --> 00:12:23,440 that the app helps you to do that. I went 205 00:12:23,480 --> 00:12:27,200 through your website pretty thoroughly saw some video of people 206 00:12:27,559 --> 00:12:33,960 of a professional LPGA player who talked about her specific goals. 207 00:12:34,440 --> 00:12:37,519 What are the goals that you can set and how 208 00:12:37,559 --> 00:12:40,720 can sportsbox AI help you achieve those? 209 00:12:42,120 --> 00:12:45,720 Speaker 2: Yeah, what you really believe in is that there is 210 00:12:45,840 --> 00:12:49,279 no one swing for all, which is why we've developed 211 00:12:49,279 --> 00:12:51,960 a product that allows you to customize the goals that 212 00:12:52,000 --> 00:12:54,919 you want to work towards. So in that video you saw, 213 00:12:55,000 --> 00:13:00,559 Marina alex is an LPGA Tour winner player. We'd like 214 00:13:00,600 --> 00:13:04,120 to call her veteran now and she doesn't like that, 215 00:13:04,159 --> 00:13:08,440 but she's a veteran on tour, and for her, turning 216 00:13:08,519 --> 00:13:12,720 more isn't the issue. She tends to overturn and that 217 00:13:12,759 --> 00:13:14,679 gets her into trouble where she gets a little stuck. 218 00:13:15,080 --> 00:13:18,960 So her goal is getting her chest turned to a 219 00:13:19,000 --> 00:13:22,840 certain certain threshold that doesn't go above that. For most 220 00:13:22,879 --> 00:13:26,279 amateur golfers, they have the opposite problem. They don't get 221 00:13:26,360 --> 00:13:29,200 enough turn so they're probably, you know, somewhere in that's 222 00:13:29,240 --> 00:13:31,039 like seventy to eighty range, and they might want to 223 00:13:31,080 --> 00:13:34,879 go into a higher range. So we're not here to 224 00:13:34,879 --> 00:13:37,120 say this is exactly how you should swing. These are 225 00:13:37,159 --> 00:13:40,399 the goals you should work on. Here are some suggestions, 226 00:13:40,440 --> 00:13:42,399 but at the end of the day, we built the 227 00:13:42,440 --> 00:13:45,919 product for you to explore what makes you you swing 228 00:13:45,960 --> 00:13:49,279 your best, what makes you hit it the best, figure 229 00:13:49,320 --> 00:13:53,039 it out, know your numbers, and make it easier for 230 00:13:53,120 --> 00:13:56,080 you to go back to that good swing when you're struggling. 231 00:13:56,720 --> 00:14:00,039 And I you know, I mentioned the reason why I 232 00:14:00,159 --> 00:14:05,559 started this company. I was a professional golfer myself, played 233 00:14:05,559 --> 00:14:08,919 on the LPGA Tour, and I've obviously grown up playing 234 00:14:08,960 --> 00:14:13,559 the game, taking thousands of hours of lessons and what 235 00:14:14,320 --> 00:14:17,799 really ultimately drove me crazy and drove me to quit 236 00:14:17,840 --> 00:14:18,399 the game. 237 00:14:21,440 --> 00:14:23,200 Speaker 3: And now You've really teased it up. 238 00:14:23,600 --> 00:14:28,399 Speaker 2: Yeah. I would hit it great for a period of time, 239 00:14:29,519 --> 00:14:31,639 and then I would go through these like little cycles 240 00:14:31,639 --> 00:14:34,159 where I'm like, wait, that doesn't feel the same. I'm 241 00:14:34,200 --> 00:14:36,039 hitting it funny, I'm peeling it off to the right. 242 00:14:37,200 --> 00:14:39,840 What am I doing? And you don't always have access 243 00:14:39,840 --> 00:14:42,039 to your coach right when you're on the road playing. 244 00:14:42,080 --> 00:14:43,360 You just have to play it. You have to make 245 00:14:43,399 --> 00:14:46,679 it work. And so I would start doubting myself. I 246 00:14:46,679 --> 00:14:49,240 would start tinkering, and then and then I'll go through 247 00:14:49,240 --> 00:14:54,279 a three month dip where I'm just searching and I'm 248 00:14:54,279 --> 00:14:56,120 not able to hit it the way that i was doing. Like, 249 00:14:56,559 --> 00:15:00,759 and that should sound familiar to everyone listening, right, you 250 00:15:00,840 --> 00:15:03,120 hit it gray and on the range you get to 251 00:15:03,200 --> 00:15:06,200 the chorus, you hit it crappy, and you have no 252 00:15:06,399 --> 00:15:09,799 idea why and what is different in your swing when 253 00:15:09,799 --> 00:15:14,120 you hit a grave versus not. We want to shorten 254 00:15:14,159 --> 00:15:17,200 the cycle of your search by giving you a tool 255 00:15:17,240 --> 00:15:20,799 that allows you to know exactly what your numbers are, 256 00:15:21,080 --> 00:15:25,000 what makes you operate at your optimal range, and help 257 00:15:25,039 --> 00:15:26,919 you get back to when like, instead of a search, 258 00:15:27,519 --> 00:15:29,519 go look at your swing data doesn't match up with 259 00:15:29,600 --> 00:15:32,919 when you were hitting it great. And so while that 260 00:15:33,000 --> 00:15:38,320 might sound like a really you know, overwhelming process, it's 261 00:15:38,320 --> 00:15:41,320 not if you're going to go through much longer cycles 262 00:15:41,360 --> 00:15:46,159 of searching and going through bad golf if you don't 263 00:15:46,320 --> 00:15:48,320 have a way to get back to like the ones 264 00:15:48,320 --> 00:15:50,279 that the swings that work for you. 265 00:15:50,279 --> 00:15:53,399 Speaker 3: You had mentioned that, you know, the turn that didn't 266 00:15:53,480 --> 00:15:56,120 go all the way that they thought or she was overturning. 267 00:15:56,240 --> 00:15:58,279 Are you talking about shoulders or hips or. 268 00:15:59,639 --> 00:16:03,799 Speaker 2: For her it was the trunk trunk rotation, So test rotation. 269 00:16:04,279 --> 00:16:10,039 Speaker 3: Okay, So what I understand that it does is it 270 00:16:10,159 --> 00:16:15,679 just takes one video and then converts it to a 271 00:16:15,759 --> 00:16:19,720 three D model from all different angles. I mean, this 272 00:16:19,799 --> 00:16:25,200 is obviously utilizing AI to the fullest in a way 273 00:16:25,240 --> 00:16:26,840 that has not been done before. 274 00:16:26,919 --> 00:16:30,600 Speaker 2: I'm guessing exactly. And we've been doing this for you know, 275 00:16:30,679 --> 00:16:33,279 we've had a product out there for three years now. Yeah, 276 00:16:34,080 --> 00:16:37,559 pioneering this this field of single camera to detail three 277 00:16:37,639 --> 00:16:41,159 D and our three D includes the ability to see 278 00:16:41,279 --> 00:16:45,480 an avatar representation of your swing from all different angles, 279 00:16:45,480 --> 00:16:48,519 including you know three six D rotation, but also from 280 00:16:48,919 --> 00:16:51,399 is if you were you were to hang a camera 281 00:16:51,480 --> 00:16:54,840 from above you to see kind of top down, or 282 00:16:54,919 --> 00:16:56,919 if you are standing on a plane of glass and 283 00:16:56,960 --> 00:16:59,679 you're able to see what's going on from below, and 284 00:16:59,759 --> 00:17:03,759 so so you really get this full, full picture of 285 00:17:04,200 --> 00:17:06,839 what's going on in the swing, Like what does your 286 00:17:06,839 --> 00:17:10,480 swing look like from up here? Like that separation of 287 00:17:10,519 --> 00:17:13,640 the trunk and hips, Like what does that look like 288 00:17:13,640 --> 00:17:16,160 from top down? It looks very different from there versus 289 00:17:16,519 --> 00:17:20,279 a face on angle or down the line angle. Where 290 00:17:20,440 --> 00:17:24,920 is your hand position relative to your shoulders? Like again, 291 00:17:25,000 --> 00:17:28,519 that top down view gives you this incredible visualization to 292 00:17:28,559 --> 00:17:31,920 know exactly what's happening to the different body parts. 293 00:17:31,960 --> 00:17:35,799 Speaker 3: And you take your video from you can either do 294 00:17:35,839 --> 00:17:38,720 it down the line or face on, or you specifically 295 00:17:38,720 --> 00:17:39,839 need to do it from face. 296 00:17:39,640 --> 00:17:41,920 Speaker 2: On, face on or down the line. We give you 297 00:17:42,440 --> 00:17:45,759 different data sets if you took a video from here 298 00:17:45,799 --> 00:17:48,440 to hear, but yeah, you can get three D from 299 00:17:48,440 --> 00:17:50,279 both and it's. 300 00:17:50,079 --> 00:17:58,640 Speaker 3: Not creating this random generic animation. It's actually creating your swing. 301 00:17:58,759 --> 00:18:03,359 It's you, but in a three D rendering without your 302 00:18:03,359 --> 00:18:03,880 face and. 303 00:18:04,079 --> 00:18:06,920 Speaker 2: Just yes and has all those exactly. 304 00:18:07,759 --> 00:18:10,400 Speaker 3: I'm trying to I'm trying to comprehend all. This is 305 00:18:10,599 --> 00:18:15,799 really amazing. Yeah, but it's really hard to get without 306 00:18:15,839 --> 00:18:17,000 you know, seeing it in action. 307 00:18:17,079 --> 00:18:20,359 Speaker 2: I guess, yeah, it's it's it's hard to describe over 308 00:18:20,359 --> 00:18:23,880 a podcast. So I so, does everybody download sports Box 309 00:18:23,920 --> 00:18:24,759 to see what it looks like? 310 00:18:25,000 --> 00:18:25,200 Speaker 3: Yeah? 311 00:18:25,559 --> 00:18:30,039 Speaker 2: But yes, it's it takes. I mean, it's still like 312 00:18:30,119 --> 00:18:32,480 when I describe it to people, it still sounds like 313 00:18:32,480 --> 00:18:35,359 black magic. How do you do it? I'm like, well, 314 00:18:35,759 --> 00:18:40,160 it's magic, But actually it's pretty advanced AI that we 315 00:18:40,279 --> 00:18:44,279 had to develop train AI models to know exactly where 316 00:18:44,279 --> 00:18:47,720 those body boards are in three D to be able 317 00:18:47,759 --> 00:18:53,920 to do that accurate representation in a three D avatar. Yeah, 318 00:18:53,920 --> 00:18:55,519 we have to invent a lot of things along the 319 00:18:55,519 --> 00:18:56,559 way to make that work. 320 00:18:57,240 --> 00:18:59,759 Speaker 3: And is that what's happened? That this is something that 321 00:19:00,640 --> 00:19:03,880 no one had done before? What prompted you to go? 322 00:19:04,079 --> 00:19:05,880 I got this? I know what we can do here? 323 00:19:06,920 --> 00:19:09,680 Speaker 2: Well, I can't take credit for the technology. I have 324 00:19:09,720 --> 00:19:15,400 an amazing tech technology and AI team led by our CTO, 325 00:19:15,720 --> 00:19:19,480 Sam Meneker, And we also have a team of sports 326 00:19:19,480 --> 00:19:23,079 science experts led by doctor Phil Cheatham, who's spent his 327 00:19:23,319 --> 00:19:27,359 entire career in three D by mechanics, three D motion capture. 328 00:19:27,480 --> 00:19:30,839 He even built his own three d emotion capture system. 329 00:19:31,440 --> 00:19:34,440 So we've got this kind of I call it the 330 00:19:34,480 --> 00:19:38,880 three legs of the stool. We've got a AI technology 331 00:19:38,960 --> 00:19:42,400 team that's world class. We've got a sports science and 332 00:19:42,519 --> 00:19:46,279 by mechanics team that's world class. We've got a world 333 00:19:46,279 --> 00:19:51,240 class team of golf business and golf subject matter experts 334 00:19:51,359 --> 00:19:56,680 represented you know by yours truly, but also our amazing 335 00:19:56,720 --> 00:20:00,640 group of advisors and golf coach ambassadors that are constantly 336 00:20:00,640 --> 00:20:04,000 providing feedback on how to make our product better. Wow. 337 00:20:04,640 --> 00:20:08,400 Speaker 3: So you said you played LPGA, but then you went 338 00:20:08,720 --> 00:20:11,759 to an advanced degree, so you have a business sense, 339 00:20:11,839 --> 00:20:16,039 business mind. I can't imagine that this is your first 340 00:20:16,160 --> 00:20:21,839 venture into doing something unique in the golf industry. Since 341 00:20:21,880 --> 00:20:27,559 you've gotten your degree, What is your history on how 342 00:20:27,599 --> 00:20:28,480 you got to hear? 343 00:20:29,440 --> 00:20:32,839 Speaker 2: Yeah, so I've taken a little bit of an exact 344 00:20:32,880 --> 00:20:36,200 path to where I am, and I'm sure it'll continue 345 00:20:36,240 --> 00:20:38,839 to is exag a little bit more. But I grew 346 00:20:38,880 --> 00:20:42,720 up playing golf, went to Yo for undergrad played golf 347 00:20:42,759 --> 00:20:47,519 there briefly, and then played professionally between two thousand and 348 00:20:47,559 --> 00:20:52,160 seven all the way through twenty eleven and nine. Ten 349 00:20:52,279 --> 00:20:54,279 eleven were my years on the LPG Tour, so I 350 00:20:54,319 --> 00:20:58,000 was incredibly lucky to have played at that level. And 351 00:20:58,039 --> 00:21:03,680 then afterwards I I represented my good friend Michelle Wee 352 00:21:03,680 --> 00:21:08,480 West at IMG her agency before going to business school, 353 00:21:09,200 --> 00:21:13,079 and after business school got great training on the kind 354 00:21:13,079 --> 00:21:16,079 of the business side of things skills that I needed 355 00:21:16,079 --> 00:21:22,279 to develop. I joined Top Golf, which at the time 356 00:21:22,359 --> 00:21:26,920 in twenty fifteen was going through this incredible transformation as 357 00:21:26,920 --> 00:21:30,839 a brand and a company, and I got to see 358 00:21:31,200 --> 00:21:35,559 and have a part in them building out Top Tracer 359 00:21:35,759 --> 00:21:37,759 through an acquisition of co Tracing. 360 00:21:38,039 --> 00:21:39,079 Speaker 3: Where's the connection. 361 00:21:39,640 --> 00:21:44,279 Speaker 2: Yeah, so I got to see, you know, how technology 362 00:21:44,319 --> 00:21:47,480 could really transform. I mean, Top Golf in itself was 363 00:21:47,480 --> 00:21:50,799 doing this, but Top Technology could truly transform the way 364 00:21:50,839 --> 00:21:53,400 people interact with the game, how they get introduced to 365 00:21:53,440 --> 00:21:56,880 the game, and how it can help golfers develop. So 366 00:21:57,000 --> 00:22:00,240 it was a great experience there. In twenty twenty, I 367 00:22:00,240 --> 00:22:03,519 started sports Box with Sam Okay. 368 00:22:03,920 --> 00:22:07,759 Speaker 3: Well top Top Golf definitely had an impact on getting 369 00:22:08,359 --> 00:22:11,480 more people interested in playing the game, whether they played 370 00:22:11,559 --> 00:22:13,720 or not, or just went to the bar and you know, 371 00:22:13,920 --> 00:22:16,720 had fun at Top Golf. But then with top Tracer, 372 00:22:17,240 --> 00:22:22,519 I think that Top Tracer really changed golf on television 373 00:22:22,559 --> 00:22:25,079 more than anything, besides the fact that now you can 374 00:22:25,119 --> 00:22:27,200 go to your local driving range that may have top 375 00:22:27,240 --> 00:22:31,000 tracer technology set up, which is just wonderful to have there. 376 00:22:31,039 --> 00:22:36,599 It's like having your own what's the word I'm looking for, 377 00:22:36,640 --> 00:22:40,160 but here, your own launch monitor. Thank you, your own 378 00:22:40,279 --> 00:22:44,200 launch monitor right there. But watching being able to watch 379 00:22:44,200 --> 00:22:47,000 a ball in flight and seeing what it does. Top 380 00:22:47,039 --> 00:22:52,079 tracer technology on golf television is mind blowing, absolutely and 381 00:22:52,519 --> 00:22:54,599 really has made a big change in the way we 382 00:22:54,759 --> 00:22:55,839 view view the game. 383 00:22:56,559 --> 00:23:00,319 Speaker 2: Yeah, and even you know the way that we talk 384 00:23:00,400 --> 00:23:04,200 about ball flights now, I mean five ten years ago, 385 00:23:04,240 --> 00:23:07,680 if you were to ask what's where McIlroy's ball speed, 386 00:23:07,720 --> 00:23:10,359 nobody would feeble to tell you what the number was, 387 00:23:11,960 --> 00:23:15,799 and so just the level of familiarity with the data 388 00:23:16,039 --> 00:23:19,000 would not be there with that top tracer. And we're 389 00:23:19,039 --> 00:23:24,200 doing something similar. We're getting integrated into golf broadcast where 390 00:23:24,400 --> 00:23:27,680 the analyst talking about the golf swing with sports box 391 00:23:27,799 --> 00:23:30,319 data layered on top of it, showing people what they 392 00:23:30,319 --> 00:23:34,200 avatar looks like. And we are seeing that people are 393 00:23:34,240 --> 00:23:37,200 more and more curious about motion data for their own 394 00:23:37,240 --> 00:23:42,119 swing after watching a pro pro swing being analyzed. So yeah, 395 00:23:42,160 --> 00:23:45,240 we're very bullish on motion data being kind of the 396 00:23:45,279 --> 00:23:51,400 next big frontier for the way that people consume consume 397 00:23:51,480 --> 00:23:52,200 golf content. 398 00:23:58,519 --> 00:24:01,440 Speaker 3: Did I just get the sense that there's a possibility 399 00:24:01,480 --> 00:24:05,920 that we can be watching golf on television and automatically 400 00:24:06,680 --> 00:24:09,279 the analysts and the announcers are going to be able 401 00:24:09,279 --> 00:24:14,279 to pull up sports Box AI and see a breakdown 402 00:24:14,400 --> 00:24:16,960 of the swing in a three D rendering. 403 00:24:18,039 --> 00:24:22,079 Speaker 2: Absolutely. And if you're if you're in a region where 404 00:24:22,200 --> 00:24:25,119 Sky Sports is available too, they're already doing that. They've 405 00:24:25,160 --> 00:24:26,440 been doing it all of this year. 406 00:24:27,039 --> 00:24:30,880 Speaker 3: Oh congratulations, Yeah, thank you. So they're licensing it from 407 00:24:30,920 --> 00:24:33,960 you exactly, and oh my god, that would be huge 408 00:24:34,440 --> 00:24:36,519 to get it here in the States as well. 409 00:24:37,000 --> 00:24:37,200 Speaker 2: Yeah. 410 00:24:37,400 --> 00:24:38,319 Speaker 3: Sky Sports is. 411 00:24:38,240 --> 00:24:41,359 Speaker 2: In the UK, isn't it Exactly? They're the ESPN of 412 00:24:42,279 --> 00:24:48,319 a europe Yeah. And on the state side, if you're 413 00:24:48,359 --> 00:24:52,759 watching any of the Golf Channel's instructional shows, such as 414 00:24:53,279 --> 00:24:55,640 The Golf Fixed by Devin Bonebreak, who is one of 415 00:24:55,680 --> 00:25:00,759 our ambassadors, every episode features an analysis on sports Box 416 00:25:01,079 --> 00:25:03,799 where they break down fully, you know, what is going 417 00:25:03,839 --> 00:25:06,160 on in a pro swing as an example of a 418 00:25:06,200 --> 00:25:09,279 move that they want to teach the audience. 419 00:25:10,599 --> 00:25:14,039 Speaker 3: Wow, Okay, So you talk about Devin bone Break, who 420 00:25:14,440 --> 00:25:16,799 I've tried to get on the show before. We had 421 00:25:16,799 --> 00:25:19,759 an email exchange and then my emails disappeared from him. 422 00:25:19,759 --> 00:25:22,319 So I'm going to continue to try to get him 423 00:25:22,319 --> 00:25:24,519 back on the show, get him on the show first time, 424 00:25:24,559 --> 00:25:28,319 because I'd love to talk to him. But let's drop 425 00:25:28,359 --> 00:25:33,359 some other names here. As I look through your list 426 00:25:33,400 --> 00:25:37,960 of people on your website that are utilizing sportsbox dot 427 00:25:38,000 --> 00:25:43,079 AI or the app sports Box AI, I see names 428 00:25:43,119 --> 00:25:48,359 like Terry Rowles, Mike Adams, Vision fifty four, David Ledbetter, 429 00:25:49,079 --> 00:25:55,720 Bryson to Shambo. How are people like Bryson utilizing what 430 00:25:55,759 --> 00:25:58,599 you're doing? How did he get involved? 431 00:26:00,880 --> 00:26:05,160 Speaker 2: So when we before we launched, even before we launched, 432 00:26:05,200 --> 00:26:09,440 we barely had a prototype, we were able to show 433 00:26:09,599 --> 00:26:13,079 what we had to David Lebetter and Sean Folly, and 434 00:26:13,200 --> 00:26:19,079 immediately they wanted to invest their own dollars into the company. Congratulations, 435 00:26:19,240 --> 00:26:24,160 thank you. And we have Michelle Ee West, mel Reid, 436 00:26:24,480 --> 00:26:29,359 Patty Tabatanakt, and Marina Alex We're also investors who put 437 00:26:29,359 --> 00:26:32,279 in their own money into into sports Box because they 438 00:26:32,319 --> 00:26:36,759 believed that this was that important for the game of 439 00:26:36,799 --> 00:26:38,160 golf and they wanted to be a part of it. 440 00:26:38,240 --> 00:26:42,920 So that's one one part of it. But what Bryson specifically, 441 00:26:43,559 --> 00:26:46,480 Dana Dakust, his coach, has been using sports Box for 442 00:26:46,480 --> 00:26:51,079 a couple of years now and he recommend One of 443 00:26:51,160 --> 00:26:53,519 the things that the two of them wanted to solve 444 00:26:53,559 --> 00:26:59,200 for was Bryson likes to hit his stock draws and 445 00:27:00,000 --> 00:27:03,920 occasionally he would battle his kind of push baits, which 446 00:27:03,960 --> 00:27:06,279 he does not like, and they've been trying to figure 447 00:27:06,279 --> 00:27:12,119 out what in Bryson's swing causes those pushbaits. And so 448 00:27:12,799 --> 00:27:18,319 when we announced our product integration with Foresight Sports, where 449 00:27:18,640 --> 00:27:22,880 on Sportsbox you're able to pull the ball data and 450 00:27:22,920 --> 00:27:26,359 the club data from Foresight devices directly into our app, 451 00:27:26,480 --> 00:27:30,319 so you can see everything we measure on Sportsbox alongside 452 00:27:30,359 --> 00:27:33,400 the outcome data. Bryson and Data were like, we need 453 00:27:33,440 --> 00:27:36,920 to use this to figure this out for Bryson. So 454 00:27:36,960 --> 00:27:39,000 what we did was we collected hundreds of his golf 455 00:27:39,039 --> 00:27:42,079 swings the week before the US opened, by the way, 456 00:27:43,200 --> 00:27:47,960 and we were able to see what in his motion 457 00:27:48,720 --> 00:27:54,279 correlated highly with a spin axis going positive because that's 458 00:27:54,319 --> 00:27:58,839 a you know, fade shot. And we used our sports 459 00:27:58,839 --> 00:28:01,279 science team and our data scigence got to work on 460 00:28:01,319 --> 00:28:03,599 the data set and figured out that there were three 461 00:28:03,640 --> 00:28:07,119 things that are really highly correlated, you know, with like 462 00:28:07,359 --> 00:28:12,480 seventy percent plus correlated with the pushfight shot. And so 463 00:28:12,720 --> 00:28:15,799 through data, not you know how it looks or not 464 00:28:16,079 --> 00:28:20,400 you know someone's opinion, we were able to tell Bryson 465 00:28:20,920 --> 00:28:24,920 this is exactly why when you do this versus this 466 00:28:26,000 --> 00:28:30,839 you push faded. And he acted on this information at 467 00:28:30,880 --> 00:28:34,640 Pinehurst the week of the US Open this year and 468 00:28:34,799 --> 00:28:37,240 we were you know, data and our team, we were 469 00:28:37,279 --> 00:28:40,200 there with Bryson measuring every swing to see if he 470 00:28:40,200 --> 00:28:43,599 can hit the ideal ranges on sports box on the range, 471 00:28:44,279 --> 00:28:46,000 and he got his swing to a place where it 472 00:28:46,039 --> 00:28:50,039 felt perfect, Like literally it was like, wow, this feels 473 00:28:50,079 --> 00:28:52,640 like when I hit when I shot fifty eight. This 474 00:28:52,720 --> 00:28:55,400 is how free my swing felt, and now I can 475 00:28:55,440 --> 00:28:58,599 do this And he went out and won the US Open. 476 00:29:00,160 --> 00:29:04,519 So that's how we use it with with Bryson. And 477 00:29:04,599 --> 00:29:06,880 it was a lot of work, you know, there was 478 00:29:07,000 --> 00:29:10,559 there a whole bunch of the team who was dedicated 479 00:29:10,599 --> 00:29:14,720 to pouring through all of his data. But that's that's 480 00:29:14,759 --> 00:29:16,680 how the game should be played. Like we shouldn't go 481 00:29:16,720 --> 00:29:19,039 on a search, we should let the data tell us 482 00:29:19,359 --> 00:29:21,960 what happens when we miss it versus hitt it grades. 483 00:29:22,920 --> 00:29:25,839 Speaker 3: And he used it for a couple of days and 484 00:29:25,880 --> 00:29:28,079 then went out and won the US Open because of 485 00:29:28,119 --> 00:29:29,480 the data that you fed him. 486 00:29:30,079 --> 00:29:32,880 Speaker 2: I mean, we would never take crime for Bryceon went 487 00:29:32,920 --> 00:29:33,359 in the US. 488 00:29:33,680 --> 00:29:36,599 Speaker 3: Of course he had to hit the ball, but yeah, 489 00:29:36,640 --> 00:29:39,880 he's a science kick. He loves this stuff, right, And 490 00:29:39,920 --> 00:29:42,400 I know that there's people like I can't pay attention 491 00:29:42,440 --> 00:29:45,119 to him because I'm lift. Okay, fine, so he's on lift. 492 00:29:46,000 --> 00:29:49,480 We got to move beyond that if we possibly can, please. 493 00:29:50,799 --> 00:29:54,960 But anyway, he won, and he was adorable afterwards and 494 00:29:55,640 --> 00:29:57,440 kind of made me fall in love with them even more. 495 00:30:00,559 --> 00:30:03,960 But this is the kind of data that anybody can 496 00:30:04,000 --> 00:30:10,319 take and use, especially if they have a coach exactly, 497 00:30:10,559 --> 00:30:12,480 But they can do it without a coach, too, right, 498 00:30:13,319 --> 00:30:16,440 I mean, yes, yes, But. 499 00:30:17,119 --> 00:30:20,759 Speaker 2: What Dana was able to do, I mean, we were 500 00:30:20,839 --> 00:30:22,880 part of Data's team, you know, just as much as 501 00:30:22,880 --> 00:30:25,119 we were part of Bryson's team. We were helping Data 502 00:30:26,359 --> 00:30:29,359 communicate the things that he already wanted Bryson to do. 503 00:30:29,880 --> 00:30:33,519 But backed with Data, he was able to get through 504 00:30:33,559 --> 00:30:38,519 to Bryson better than without Data. So like it's what 505 00:30:38,680 --> 00:30:41,720 we showed Dana. There were some things that he hadn't 506 00:30:41,759 --> 00:30:44,519 thought about in certain ways, but they were like they 507 00:30:44,559 --> 00:30:47,519 were just part of what he wanted Bryson to already do. 508 00:30:47,920 --> 00:30:50,839 It helped him communicate those things and turn it into 509 00:30:50,920 --> 00:30:54,279 data that like actually made it precise what he wanted 510 00:30:54,279 --> 00:30:57,880 to wanted Bryson to do. And a coach can also 511 00:30:57,920 --> 00:31:00,359 turn Okay, I want you to move like this, and 512 00:31:00,400 --> 00:31:03,680 not that this is the data, but a coach can 513 00:31:03,720 --> 00:31:07,319 turn that into Okay, try this, feel, try this, drill, 514 00:31:07,519 --> 00:31:11,319 try this, and like that process of iterating on the 515 00:31:11,400 --> 00:31:15,200 input that allows the golfer to move in the correct 516 00:31:15,240 --> 00:31:19,519 way is an incredible part of the process, the important 517 00:31:19,559 --> 00:31:21,960 part of the process that a coach. Only a coach 518 00:31:22,039 --> 00:31:25,680 can do. Right. Our data can give you the information, 519 00:31:26,119 --> 00:31:28,160 create the ideal ranges, but at the end of the day, 520 00:31:28,720 --> 00:31:31,039 a player or coach needs to decide how they want 521 00:31:31,079 --> 00:31:33,200 to take that information and turn it into something they 522 00:31:33,279 --> 00:31:33,759 action on. 523 00:31:35,079 --> 00:31:40,279 Speaker 3: What about other professional golfers who've had success with it, 524 00:31:40,440 --> 00:31:42,680 that have experienced it and learned from it. 525 00:31:43,119 --> 00:31:46,319 Speaker 2: Yeah, I mean sportsbox is now at a point and 526 00:31:46,559 --> 00:31:49,920 I can't believe I'm saying this. There are enough like 527 00:31:50,039 --> 00:31:53,559 there's so many users at various different skills where we're 528 00:31:53,599 --> 00:31:56,200 not personally tracking like who's using it and who's not 529 00:31:56,359 --> 00:31:58,519 using it. It's not something that we would go out 530 00:31:58,519 --> 00:32:02,079 and you know market right, Like we're not gonna go 531 00:32:02,160 --> 00:32:06,039 out and without the correct rights and we'd be able 532 00:32:06,079 --> 00:32:08,720 to like market that relationship. But there are a lot 533 00:32:08,799 --> 00:32:11,039 of plays. If you go to a tour event, whether 534 00:32:11,039 --> 00:32:13,640 it's live or PG Tour, there are a lot of 535 00:32:13,680 --> 00:32:16,799 coaches and players that are using this on a regular basis. 536 00:32:17,880 --> 00:32:21,119 One more one more ambassador of ours Jeff Smith, who 537 00:32:21,200 --> 00:32:25,799 is one of the smartest people I've ever met. He 538 00:32:26,079 --> 00:32:30,319 has a large group of tour players on the PG 539 00:32:30,519 --> 00:32:34,359 Tour who he I mean, he's using sports Box in 540 00:32:34,440 --> 00:32:39,279 every lesson and he has sports Box built into his 541 00:32:39,440 --> 00:32:43,119 teaching studio where his players come when they have a swing, 542 00:32:44,119 --> 00:32:46,359 you know, swing change they need to make. They get 543 00:32:46,400 --> 00:32:50,880 into this environment where every swing is measured on sports 544 00:32:50,960 --> 00:32:54,200 Box and they're able to more quickly make the swing 545 00:32:54,279 --> 00:32:57,319 change because of the immediate feedback they're getting on every swing. 546 00:32:58,039 --> 00:33:01,759 So there's a webinar that he did recently where he 547 00:33:01,799 --> 00:33:06,559 talks about his players, Davis Riley and Max Grazerman on 548 00:33:06,759 --> 00:33:10,359 exactly what they wanted to change and how they did 549 00:33:10,359 --> 00:33:13,240 it using the data, and it was really fascinating to 550 00:33:13,319 --> 00:33:13,720 listen to. 551 00:33:20,440 --> 00:33:24,160 Speaker 3: Does the app make suggestions as to what you can 552 00:33:24,240 --> 00:33:30,400 do to improve your movement and your swing or you 553 00:33:30,440 --> 00:33:33,480 really need a coach to understand what it's showing you. 554 00:33:34,400 --> 00:33:38,400 Speaker 2: Yeah, we do make recommendations. There are you know, top 555 00:33:38,920 --> 00:33:42,440 twelve most common swing faults that we see in amateur 556 00:33:42,440 --> 00:33:46,160 golf swings that we filter for, and it creates these 557 00:33:46,240 --> 00:33:51,200 recommended goals for you. But obviously, you know, there's a 558 00:33:51,240 --> 00:33:53,680 lot more value that you can get out of it 559 00:33:54,119 --> 00:33:57,480 if you are able to customize those ranges that work 560 00:33:57,839 --> 00:34:00,400 better for you as a golfer, and that can come 561 00:34:00,400 --> 00:34:04,319 from maybe your own understanding if you're a total golf 562 00:34:04,359 --> 00:34:07,400 geek and you've you've taken enough lessons and you've watched 563 00:34:07,480 --> 00:34:10,199 enough you know, educational content out there to know what 564 00:34:10,280 --> 00:34:15,199 those are. But we also provide you know, links to 565 00:34:15,440 --> 00:34:17,599 connect with one of the sports Box coaches if they 566 00:34:17,599 --> 00:34:20,559 want to go deeper and really personalize what they can 567 00:34:20,599 --> 00:34:21,639 get out of sports. 568 00:34:21,360 --> 00:34:24,119 Speaker 3: Box, and you can do that remotely with the coach. 569 00:34:24,800 --> 00:34:33,119 Speaker 2: Absolutely, I think sports Box is I mean, humbly it 570 00:34:33,159 --> 00:34:40,920 has been one of the most impactful tool for coaches 571 00:34:40,960 --> 00:34:48,239 who have a remote coaching service offered because one they're 572 00:34:48,239 --> 00:34:52,519 not dealing with there's a lot of bad videos out 573 00:34:52,519 --> 00:34:56,320 there that golfers send, you know, from bad angles or 574 00:34:56,559 --> 00:35:00,719 shaking whatever, and you know they're having go back and 575 00:35:00,760 --> 00:35:02,840 forth on hey, can you send me another video, a 576 00:35:02,880 --> 00:35:05,840 different video? Can you do this? There's a whole process, 577 00:35:05,880 --> 00:35:10,000 a taint, that's a time suck. We don't process videos 578 00:35:10,039 --> 00:35:13,800 that are that don't fit our criteria. So when a 579 00:35:13,840 --> 00:35:16,920 coach gets a student to send a swing, they're only 580 00:35:16,920 --> 00:35:22,440 looking at good videos. Second, because we have data and 581 00:35:22,559 --> 00:35:26,719 goals that you can create the student, you're not having 582 00:35:26,719 --> 00:35:29,199 to go and look at, you know, a bunch of 583 00:35:29,239 --> 00:35:34,079 swing videos comparing if it looks different from the original video, 584 00:35:34,079 --> 00:35:37,599 which is a whole time consuming process. If you wanted 585 00:35:37,599 --> 00:35:41,000 them to turn to ninety degrees, we just show you 586 00:35:41,039 --> 00:35:45,480 the data, right, is a ninety degree Did they average 587 00:35:45,559 --> 00:35:48,400 ninety degrees in the last you know, three sessions that 588 00:35:48,440 --> 00:35:50,920 they've practiced or is it eighty five? Or are they 589 00:35:50,960 --> 00:35:54,360 trending in the right direction. You can see that immediately 590 00:35:54,400 --> 00:35:57,639 as soon as you open the student page. And so 591 00:35:58,119 --> 00:36:02,920 that there's been so much positive feedback from coaches that 592 00:36:02,960 --> 00:36:05,599 spend a lot of time with remote coaching. They've you know, 593 00:36:05,679 --> 00:36:08,639 two x three x their monthly revenue from using sports 594 00:36:08,639 --> 00:36:10,559 Box because of this engagement. 595 00:36:11,199 --> 00:36:15,639 Speaker 3: Wow, And is it the type of thing like a 596 00:36:15,719 --> 00:36:20,360 couple a couple episodes ago, we talked to Keith Scally 597 00:36:20,440 --> 00:36:23,960 about his golf Live app where you can have a 598 00:36:24,000 --> 00:36:28,840 teacher can give video lessons live. Well, you know, with 599 00:36:28,960 --> 00:36:31,840 a person as opposed to sending the video and then 600 00:36:31,880 --> 00:36:35,880 waiting to hear back. What does sports box they do? 601 00:36:36,079 --> 00:36:37,840 Is that something you need to send to the coach 602 00:36:37,880 --> 00:36:40,599 and then they'll get back to you, or is possibly 603 00:36:40,880 --> 00:36:41,440 do it live? 604 00:36:42,159 --> 00:36:45,320 Speaker 2: Yeah, I wouldn't say it would be live. It's just when. 605 00:36:45,840 --> 00:36:48,960 So let's say we're working together and you sent me 606 00:36:49,119 --> 00:36:53,360 a goal to work on. Every time I practice on 607 00:36:53,559 --> 00:36:59,440 sports Box against that goal, it creates a record. So 608 00:36:59,719 --> 00:37:01,639 you know, let's say I took twenty swings in my 609 00:37:01,760 --> 00:37:05,960 last practice against this goal. It shows you where every 610 00:37:06,079 --> 00:37:09,400 one of my swings they landed as relates to my 611 00:37:09,440 --> 00:37:13,199 goal and an average and so and every time I 612 00:37:13,239 --> 00:37:16,679 take a sling, you're notified in the app, and so 613 00:37:16,800 --> 00:37:18,400 you're able to just quickly. 614 00:37:18,119 --> 00:37:19,599 Speaker 3: Check Okay, who is the coach? 615 00:37:19,800 --> 00:37:22,800 Speaker 2: You as the coach, so the coach can quickly check 616 00:37:23,639 --> 00:37:29,119 that this person practice and you know, and as a coach, 617 00:37:29,119 --> 00:37:32,280 you also have this comfort of knowing that they are 618 00:37:32,320 --> 00:37:36,159 getting feedback on every swing. It's part a huge part 619 00:37:36,199 --> 00:37:39,440 of value of working with a coach is that there 620 00:37:39,480 --> 00:37:42,639 are a set of eyes that give you immediate feedback 621 00:37:42,679 --> 00:37:46,039 on every swing. And so this is doing that without 622 00:37:46,159 --> 00:37:50,880 you logging into a zoom session or whatever, without you 623 00:37:51,039 --> 00:37:54,840 physically being there to watch every swing. Sports Box is 624 00:37:54,920 --> 00:37:59,960 providing that lends through which you can give feedback, give 625 00:38:00,079 --> 00:38:02,920 of the student a pair of eyes to provide that 626 00:38:03,000 --> 00:38:08,159 feedback on every swing and help them learn in that process. 627 00:38:08,719 --> 00:38:13,119 Speaker 3: So you kind of joked about did you practice right, 628 00:38:13,960 --> 00:38:17,719 which you know, I can't tell you how many times, 629 00:38:17,719 --> 00:38:19,400 and I'm sure you've heard it more than me that 630 00:38:19,559 --> 00:38:23,320 people are like, yeah, I took a couple lessons and 631 00:38:23,360 --> 00:38:25,840 it's not helping. It's like, did you practice? 632 00:38:25,960 --> 00:38:26,880 Speaker 2: Did you practice? 633 00:38:27,000 --> 00:38:29,320 Speaker 3: Did you? I mean, like are you just like you 634 00:38:29,360 --> 00:38:31,320 take the lesson and then you two weeks later you 635 00:38:31,400 --> 00:38:34,760 go play golf and you're like, my lesson didn't help, Well, 636 00:38:35,199 --> 00:38:36,480 did you do anything in between? 637 00:38:36,559 --> 00:38:36,719 Speaker 5: Right? 638 00:38:36,800 --> 00:38:42,519 Speaker 2: Yeah? And more importantly, did you practice correctly is personally? 639 00:38:42,599 --> 00:38:46,360 I believe the biggest thing that separates a good golfer 640 00:38:46,519 --> 00:38:49,440 versus a professional is in how they if they get 641 00:38:49,480 --> 00:38:51,920 thirty minutes to spend on the range, how they would 642 00:38:51,960 --> 00:38:54,800 do it. An average golfer would go out and beat 643 00:38:54,840 --> 00:38:56,960 a bunch of balls and get nothing out of it, 644 00:38:57,639 --> 00:39:04,159 or they're quote unquote feedback is did the ball go straight? 645 00:39:04,400 --> 00:39:06,360 Or whatever? That is, like, if did the ball do 646 00:39:06,440 --> 00:39:08,440 what I wanted it to do? And we all know 647 00:39:09,239 --> 00:39:12,639 that you might have done that by accident. If you're 648 00:39:12,679 --> 00:39:15,760 trying to make a swing change, the shot may not 649 00:39:16,039 --> 00:39:17,599 go where you wanted it to go, but you still 650 00:39:17,679 --> 00:39:19,880 need to commit to the swing change for you to change. 651 00:39:20,599 --> 00:39:23,480 And so if your only feedback mechanism is where did 652 00:39:23,480 --> 00:39:27,840 the ball go? You're not making a swing change. I'm sorry, 653 00:39:27,920 --> 00:39:31,039 Like you just you're probably treading water because you're always 654 00:39:31,039 --> 00:39:33,000 going to try to go back to what feels comfortable 655 00:39:33,639 --> 00:39:37,639 that you know accidentally hit a good shot, you hit 656 00:39:37,639 --> 00:39:41,440 a good shot from So if you're not practicing with intent, 657 00:39:41,679 --> 00:39:46,440 with motion motion based feedback, you're likely not going to 658 00:39:46,440 --> 00:39:48,480 make progress on the things that you learned in your lesson. 659 00:39:49,559 --> 00:39:52,920 Speaker 3: Yeah, I get that. I mean I think about being 660 00:39:52,960 --> 00:39:55,360 on the range and like, oh, you're just looking at 661 00:39:55,400 --> 00:39:58,079 the ball flight and how it felt when it you know, 662 00:39:58,679 --> 00:40:01,599 as you made contact, But you're not analyzing your swing. 663 00:40:01,679 --> 00:40:03,880 You're looking at the ball flight and what it felt like. 664 00:40:05,559 --> 00:40:08,000 It's just not enough information to improve. 665 00:40:08,760 --> 00:40:12,400 Speaker 2: Yeah, And like I said, if you are trying to 666 00:40:12,440 --> 00:40:17,840 make a swing change, then you need to have one 667 00:40:17,920 --> 00:40:21,119 hundred percent of your focus on that during the part 668 00:40:21,119 --> 00:40:24,719 of your practice session where you are focused on mechanics, right, 669 00:40:25,119 --> 00:40:27,599 and no matter where the ball goes, you need to 670 00:40:27,599 --> 00:40:30,079 commit to that swing change and know that the reps 671 00:40:30,119 --> 00:40:33,679 that you're doing you're doing the correct movement. If you 672 00:40:33,719 --> 00:40:37,960 don't have feedback loop on whether you're making the correct motion, 673 00:40:38,880 --> 00:40:43,360 then you're practicing against the wrong thing in a way, right, 674 00:40:43,679 --> 00:40:47,639 because you're like, if you are making a swing change, 675 00:40:48,079 --> 00:40:52,119 you're probably less likely to had good shots with that 676 00:40:52,239 --> 00:40:55,159 new move then you would be with your old move. 677 00:40:55,440 --> 00:40:58,400 Like your old move, it's comfortable. You could probably be 678 00:40:58,480 --> 00:41:02,199 athletic enough to make a shot with the old move 679 00:41:02,320 --> 00:41:06,039 more reliably than with the new move. Does that makes sense? 680 00:41:06,599 --> 00:41:11,760 So you need you need to commit to working against 681 00:41:11,800 --> 00:41:15,320 your motion based goals before you get to the outcome 682 00:41:15,360 --> 00:41:16,440 oriented practice. 683 00:41:16,880 --> 00:41:18,760 Speaker 3: One of the other things I noticed on your website 684 00:41:18,760 --> 00:41:21,599 that I'm really curious about. What is Sportsbox University. 685 00:41:22,760 --> 00:41:28,760 Speaker 2: Yeah, so we have a wealth of knowledge and educational 686 00:41:28,920 --> 00:41:34,880 material built for the purpose of coaches to learn how 687 00:41:34,880 --> 00:41:39,159 to use our data. So doctor Phil Cheatham led the 688 00:41:39,159 --> 00:41:45,920 effort to creating this university program for people to get certified. 689 00:41:46,719 --> 00:41:50,199 Level one two are available now sports Box Certified to 690 00:41:50,280 --> 00:41:52,840 be able to more fluently teach with our data. 691 00:41:53,840 --> 00:41:56,960 Speaker 3: If you had not gotten an MBA, would you been 692 00:41:57,000 --> 00:42:01,000 able to develop as much of not just oh this 693 00:42:01,159 --> 00:42:05,559 idea for showing video as AI, but expanding it out 694 00:42:05,760 --> 00:42:08,519 to so many different ways and so many different licensing 695 00:42:08,599 --> 00:42:14,079 venues opportunities. Did the MBA really help expand your mind 696 00:42:14,119 --> 00:42:15,679 to fill in and fill in the blanks? 697 00:42:16,800 --> 00:42:19,159 Speaker 2: I mean, first of all, I met my husband during 698 00:42:19,199 --> 00:42:22,599 my MBA, so I wouldn't trade that for the world. 699 00:42:23,840 --> 00:42:27,360 But I mean, everything that I have done in my 700 00:42:27,440 --> 00:42:30,360 crazy life, I feel like has prepared me for what 701 00:42:30,400 --> 00:42:33,159 I'm doing. I don't think what I could what I'm doing. 702 00:42:34,840 --> 00:42:37,119 I'm sure I would have figured it out eventually. I 703 00:42:37,159 --> 00:42:41,920 feel like the things that I've experienced from the playing career, 704 00:42:42,199 --> 00:42:45,719 you know, going through f centaur, the ups and downs, 705 00:42:46,159 --> 00:42:49,599 the relationships I've built, the lesson, every lesson I've taken, 706 00:42:49,719 --> 00:42:53,679 the coaches I know to like, the hours and sitting 707 00:42:53,679 --> 00:42:57,440 in classrooms, building relationships with the people in my my 708 00:42:57,719 --> 00:43:01,199 and at Warton who are currently doing amazing things, learning 709 00:43:01,199 --> 00:43:04,480 from them, the professors I learned from, every little thing 710 00:43:04,599 --> 00:43:08,760 I think has helped me prepared for what I'm doing now. 711 00:43:09,800 --> 00:43:12,840 Speaker 3: Well, it's an amazing journey and luckily we get to 712 00:43:12,840 --> 00:43:17,000 take advantage of the results of it. And I'm really impressed. 713 00:43:17,199 --> 00:43:20,800 I'm really excited to check this thing out to see, 714 00:43:21,119 --> 00:43:23,320 you know, because i think I'm feeling really good these 715 00:43:23,400 --> 00:43:25,760 days and I've gotten I'm actually kind of terrified to 716 00:43:25,760 --> 00:43:26,599 see what it looks like. 717 00:43:27,880 --> 00:43:30,159 Speaker 2: More about what it looks like. Measure it if you're 718 00:43:30,159 --> 00:43:33,199 feeling good, so you have it documented and you can 719 00:43:33,280 --> 00:43:36,519 always go back to it. Compare it if you're not 720 00:43:36,760 --> 00:43:38,880 feeling at great at some point down the road. 721 00:43:39,039 --> 00:43:44,719 Speaker 3: So great point, well, congratulations, I would wish you good luck, 722 00:43:44,760 --> 00:43:48,079 but you're so far along the way and we'll be 723 00:43:48,119 --> 00:43:51,159 seeing more and more about this. And I'm sure that 724 00:43:51,320 --> 00:43:54,840 listeners when they're watching TV, whether it's the golf channel 725 00:43:54,920 --> 00:43:57,199 or a live event. They're going to go, Oh yeah, 726 00:43:57,239 --> 00:44:00,639 I know about sports boxing. I heard about it. Golf smarter, 727 00:44:01,199 --> 00:44:03,880 j Hey, thank you so much and the best of life. 728 00:44:04,079 --> 00:44:05,599 Speaker 2: Thanks so much, Fred for having me on. 729 00:44:08,639 --> 00:44:12,320 Speaker 3: Well at a really interesting round this week, But it 730 00:44:12,360 --> 00:44:15,639 wasn't about my game. I played with a gentleman, probably 731 00:44:15,679 --> 00:44:19,039 in his late forties, maybe early fifties, I guess, But 732 00:44:19,199 --> 00:44:21,719 as a teenager, he was a passenger in a car 733 00:44:21,800 --> 00:44:25,719 that lost control, rolled over multiple times, and threw him 734 00:44:25,719 --> 00:44:28,639 from the car. For the next few weeks. After that, 735 00:44:29,039 --> 00:44:32,239 he was left in a coma with little hope of survival. 736 00:44:32,760 --> 00:44:37,199 And yet he did survive, but the doctors weren't sure 737 00:44:37,360 --> 00:44:39,639 about his quality of life going forward. 738 00:44:40,159 --> 00:44:40,280 Speaker 2: Well. 739 00:44:40,360 --> 00:44:43,480 Speaker 3: During his recovery, he had a stroke where he lost 740 00:44:43,519 --> 00:44:45,800 the use of the right side of most of his 741 00:44:45,880 --> 00:44:49,760 body and seriously impacted his speech and left him with 742 00:44:49,800 --> 00:44:55,360 a limp. But fortitude, attitude, gratitude, and hope are truly 743 00:44:55,559 --> 00:44:59,639 amazing things, and there he was decades later, walking the 744 00:44:59,679 --> 00:45:03,800 golf course, pushing his cart and playing golf with only 745 00:45:03,920 --> 00:45:07,000 his left hand, except on the greens, where he was 746 00:45:07,039 --> 00:45:09,440 able to use his right hand to stabilize the putter. 747 00:45:10,239 --> 00:45:12,599 He was able to make solid contact on most of 748 00:45:12,599 --> 00:45:16,159 his shots and had an impressive touch in his short game. 749 00:45:16,679 --> 00:45:20,119 But most of all, he was out there playing with 750 00:45:20,239 --> 00:45:24,360 this amazing attitude and not really caring about his score, 751 00:45:24,440 --> 00:45:28,119 although he did concede that he's always happy to break 752 00:45:28,159 --> 00:45:32,400 one hundred. He was truly an inspiration. So just the 753 00:45:32,440 --> 00:45:34,840 next time you're having a rough day on the golf course, 754 00:45:35,599 --> 00:45:39,960 remember how lucky you are to be playing at all now. 755 00:45:40,000 --> 00:45:42,519 Later this week on Golf Smarter Mulligans is part two 756 00:45:42,559 --> 00:45:46,599 with Jeff Ritter from November of twenty twelve introducing us 757 00:45:46,639 --> 00:45:48,719 to his make the Turn challenge. 758 00:45:48,880 --> 00:45:53,079 Speaker 5: I'm thinking this is perfect, this couldn't be better. I 759 00:45:53,119 --> 00:45:55,239 missed my first ten. There's no way I can miss 760 00:45:55,239 --> 00:45:57,800 and letting give the ball. And that's what the mentally 761 00:45:57,880 --> 00:46:01,840 tough athletics. They always want the ball. They always see 762 00:46:02,000 --> 00:46:06,360 the next shot as an opportunity, and they keep on shooting, shooting, shooting, 763 00:46:06,719 --> 00:46:09,119 and people in golf that are not mentally tough don't 764 00:46:09,159 --> 00:46:11,559 do that. They're defeated when they get to the course. 765 00:46:11,559 --> 00:46:12,119 Speaker 2: They are defeated. 766 00:46:12,159 --> 00:46:14,199 Speaker 5: If they get three holes in and they started bogie 767 00:46:14,239 --> 00:46:16,320 double bowie, it's all over. And they don't think that 768 00:46:16,360 --> 00:46:19,400 way more. We help people in this program understand that 769 00:46:19,599 --> 00:46:22,440 the whole ball of golf is to be able to 770 00:46:22,480 --> 00:46:25,519 walk up to your golf ball and see an opportunity 771 00:46:25,559 --> 00:46:29,559 to do something amazing. The highlight reel is virtually never 772 00:46:29,679 --> 00:46:31,719 from the t box or the center of the fair 773 00:46:31,760 --> 00:46:36,440 with the highlight reel is from impossible situations, tough lines, 774 00:46:36,639 --> 00:46:38,199 no view of the pin, and you got to hook 775 00:46:38,239 --> 00:46:40,679 it around, go over something. You made a long putt 776 00:46:40,719 --> 00:46:43,400 to save par, you were down that you weren't out, 777 00:46:43,400 --> 00:46:45,400 and you came back and you made five verdies to 778 00:46:45,400 --> 00:46:47,599 finish the round. I mean that's the stuff that highlight 779 00:46:47,679 --> 00:46:50,639 reels are, right, So instead of hitting the ball somewhere 780 00:46:50,679 --> 00:46:54,000 that you don't like in saying this sucks or now 781 00:46:54,000 --> 00:46:57,199 I'm screwed, and why not say. 782 00:46:56,400 --> 00:46:57,199 Speaker 2: This is perfect? 783 00:46:57,480 --> 00:46:59,519 Speaker 5: This couldn't be better, because when I hook this ball 784 00:46:59,559 --> 00:47:02,519 around the tree in a bounce between those bunkers and 785 00:47:02,519 --> 00:47:04,199 a cost that they cut, this crowd is going to 786 00:47:04,360 --> 00:47:07,960 lose their mind. And that's how a really tough athlete. Thanks. 787 00:47:10,159 --> 00:47:13,519 Speaker 3: This was originally episode three hundred and fifty six for 788 00:47:13,599 --> 00:47:17,079 members only, but was behind our paywall, so it's never 789 00:47:17,119 --> 00:47:21,079 been shared publicly before, so even for long time listeners, 790 00:47:21,480 --> 00:47:24,679 chances are this is a brand new interview, so please 791 00:47:24,880 --> 00:47:27,440 check it out. And I want to thank this week's 792 00:47:27,519 --> 00:47:31,440 Golf Smarter Ambassador, Ray Cipriano from Fort Worth, Texas and 793 00:47:31,559 --> 00:47:34,480 as he said, with pride, the home of the late 794 00:47:34,559 --> 00:47:38,880 great Ben Hogan. Not only did Ray record his episode 795 00:47:38,960 --> 00:47:41,519 opening on his phone and send it to me, but 796 00:47:41,599 --> 00:47:44,159 he's the only Golf Smart I think he's the only 797 00:47:44,199 --> 00:47:47,519 Golf Smarter Ambassador who had to record an opening for 798 00:47:47,679 --> 00:47:52,719 two different episodes because I screwed up. He was my 799 00:47:52,840 --> 00:47:56,199 clerical air. Thank you, Ray for your cooperation. I'm glad 800 00:47:56,239 --> 00:47:59,519 to get you out there and brag about fort Worth now, 801 00:47:59,639 --> 00:48:02,719 starting this month through the beginning of next year, you 802 00:48:02,800 --> 00:48:06,880 have multiple ways to become a Golf Smarter Ambassador, as 803 00:48:07,000 --> 00:48:09,559 Ray did. You can record a show opening and choose 804 00:48:09,559 --> 00:48:12,920 from one of our three great gifts, or if you'd 805 00:48:12,960 --> 00:48:16,360 like to get all three gifts at once, then write 806 00:48:16,360 --> 00:48:20,079 a review for Golf Smarter on any podcast app you're 807 00:48:20,119 --> 00:48:23,320 listening to right now. I haven't asked you for a 808 00:48:23,360 --> 00:48:25,760 review in a while, but it always helps for new 809 00:48:25,800 --> 00:48:28,559 people to help find the show. Now, whether it's Apple 810 00:48:28,599 --> 00:48:33,360 podcasts Spotify, YouTube, Amazon or any other podcast app. Just 811 00:48:33,400 --> 00:48:37,519 write an honest review and send me what you wrote 812 00:48:37,559 --> 00:48:40,599 and where you posted it, and once I can confirm 813 00:48:40,679 --> 00:48:43,679 that your review is public, I'll email you back with 814 00:48:43,760 --> 00:48:47,840 instructions on how to get all your gifts. If you 815 00:48:47,880 --> 00:48:51,960 have any questions comments, want to open a future episode 816 00:48:52,000 --> 00:48:55,039 with where you're from, where you play, and the episode number, 817 00:48:55,639 --> 00:48:59,159 or you've submitted a review on your favorite podcast platform, 818 00:48:59,360 --> 00:49:02,199 or maybe you have a suggestion for an upcoming episode, 819 00:49:02,599 --> 00:49:06,920 Please write to golf Smarter podcast at gmail dot com 820 00:49:07,159 --> 00:49:10,719 or click on the Heyfred button when you visit Golfsmarter 821 00:49:10,880 --> 00:49:13,320 dot com.