Speaker 1: This is Ray Cipriano out of full Ward, Texas, the
home of the late great Ben Hogan. I play out
of Rockwood Golf Course in Fullward. This is Golf Smarter
number nine sixty seven.
Speaker 2: On Sportsbox, you're able to pull the ball data and
the club data from Foresight devices directly into our app,
so you can see everything we measure on Sportsbox alongside
the outcome data. But what Bryson specifically Data Dalkwist, his coach,
has been using sports Box for a couple of years now.
Bryson and Data were like, we need to use this
to figure this out for Bryson. So what we did
was we collected hundreds of his golf swings the week
before the US opened, by the way, and we were
able to see what in his motion correlated highly with
a spin axis going positive because that's a fade shot.
And we used our sports science team and our data
scientist got to work on the data sent and figured
out that there were three things that are really highly
correlated with seventy percent plus correlated with the push fade shot.
And so through data, not how it looks or not
someone's opinion, we were able to tell Bryson when you
do this versus this, you push faded. He acted on
this information at Pinehurst the week of the US Opened
this year, and Dana and our team we were there
with Bryson measuring every swing to see if he can
hit the ideal ranges on sportsbox on the range, and
he got his swing to a place where it felt perfect, like, wow,
this feels like when I shot fifty eight. This is
how free my swing felt, and now I can do this.
And he won out and won the US Open. That's
how the game should be played. Like we shouldn't go
in a search. We should let the data tell us
what happens when we miss it versus hit it.
Speaker 3: Great the impact AI is already having on revolutionizing golf training.
Speaker 4: With the entrepreneur g Ha Lee, this is Golf Smarter,
sharing stories, tips and insights from great golf minds to
help you lower your score and raise your golf IQ.
Speaker 2: Here's your host, Fred Green.
Speaker 3: Welcome to the Golf Smarter podcast, Jere.
Speaker 2: Thanks for having me friend. Excited to get this conversation going.
Speaker 3: I'm excited to hear about what you're doing. Because if
Time magazine is going to come up with the person
of the Year in twenty twenty four, it's probably gonna
be AI. And usually with technology, golf lags behind a
couple of years at least, right, And here you are
bringing AI into golf in a way that benefits almost everybody,
if not everybody.
Speaker 2: Absolutely, So.
Speaker 3: Explain to me what it is that sportsbox dot AI
is and does for all of us.
Speaker 2: Yeah, so there's never been an easy way for me
to explain this. We've been using forty five minutes, I know,
but in the shortest possible way. What we do is
make measuring the golf sling and the movement in the
golf swing possible through just your mobile phone, pointing and
shooting the camera that's installed in your phone to be
able to get full accurate three D motion data on
everything that's happening in your swing, which is, by the way,
an extremely complicated thing to do with your body, which
is why golf is so infuriatingly difficult. And we're hoping
that we can make that process a little bit easier
by giving people a tool that makes it easy to
measure and quantify what's going on.
Speaker 3: And is this for coaches or is this for golfers.
Speaker 2: It's for coaches, it's for club fitters, it's for average
golfers who may or may not work with a coach
to practice with. We're not a quote unquote AI coach.
We're not here to displace any golf professionals out there.
We're simply making it possible for coaches and golfers to
learn and teach in a better way. Well, I mentioned
the measurement piece, and the reason why we think that's
so valuable is because in anything in life, if you
want to improve, you have to start by measuring. So
if you want to improve your fitness, well, what do
you want to improve? Do you want to lose weight
in pounds? Do you want to gain muscle? Do you
want to change your body composition? What do you need
to do? First? You have to know exactly where you
are and where you want to go. If you're not
a measuring Yeah, if you're not measuring it, then you're
just dreaming. You're just hoping I want to lose weight,
I want to look better, but you're not actually putting
it into action without any any measurement. So same thing,
and we in golf, we started with where the ball
is going, right, We started measuring that about twenty plus
years ago with the advent of launch monitors, we're not
able to measure. Hey, do you want to hit it higher? Well,
how high do you hit it? Now? How much higher
do you want to hit it? Well? That looks spinny too, spinny? Well,
what does that mean? You know? Like, you need to
be able to measure where you are and where you
want to go in order for you to actually make
progress on it. Why are we not applying the same
logic to the most important piece of the equation, which
is you're swaying how you move in this swing? Right,
let's start measuring it so that we're not just describing
what we're seeing with our own eyes, which is subjective
by the way, Like what I see and how I
would describe something that's happening might be completely different from
how you see it. Right, what looks like not enough
turn quote unquot maybe look like a lot of turn
for you, or feel like a lot of turn to
you for you. Right, So let's get on the exact
same page about what's going on. And that's the only
way to do that is through measurements like inches and
degrees and not through descriptions.
Speaker 3: I've talked to so many amateur golfers who struggle with
getting a lesson and understanding the communication between the teacher
and the student on what exactly the teacher is trying
to explain. They'll take video of you. They'll put you
up against Brooks Koepka or Bryson De'shamba or Tiger Woods,
and they'll put you side by side and they'll draw
lines and say here's what he's doing. Now, this is
what you should be doing and what And my own
experience and from people I talk to, they walk away
from that going I'm not sure what he was talking about.
I think I get it, but I don't know what
I need to do with that. Yeah, does sports Box
AI bridge that gap or widen it?
Speaker 2: We absolutely Our number one value two coaches and golfers
is that we are bridging that communication gap. Because, like
I said before, if you're talking about it in terms
of theories and descriptions, it's in the ivy beholder. But
if you're saying you're at eighty degrees and I want
you to get to ninety degrees, there's no other way
to interpret that. Two people looking at that information is
going to get the exact same thing out of it,
versus I want you to turn more is going to
have leave a lot of things up to interpretation. So
that is one of the biggest values that we provide
for coaches and how they teach and in students and
how they know learn how they learn.
Speaker 3: So you're saying that for the student, for the golfer,
this is easy to comprehend what we're looking at or easier.
Speaker 2: Yeah. Absolutely, And especially for golfers who may be new
to some of the jargon that exists, like we just
throw around like casually, oh that's reverse pivot and like
that's side bending to like create too much torque and
all this like language that you know really doesn't say
anything to somebody who doesn't who's not familiar, and so
let's talk about it in terminology that is universally understandable.
That's one of the biggest things that we care about.
Speaker 3: I completely understand that because when I started doing this
podcast back in two thousand and five, and I was
somewhat new to golf. I'd only been playing a couple
of years. There'd be times I'd be doing interviews with
people and I'd be going, oh, wait, wait, what does
that mean. I'm not sure now. I kind of feel
guilty in some ways because after doing this for almost
completing nineteen years, I get some of the jargon. Now
I understand what they're saying, but I feel like I'm
possibly leaving people out of the conversation.
Speaker 2: Yeah, exactly, I've I've had the pleasure of teaching my
own husband from scratch, you know, five years ago, and
now he's a you know, a ten handicap. He's a
long way and I've I'm at that stage in my
life where my friends around me are at that age
where they're like, well, tell me this golf thing, tell
me more. How do I get into it? And so
I go through this experience with brand new golfers pretty regularly,
and when I try to throw around terminology that you know,
I'm now used to, it goes nowhere. It really does,
like and so you have to distill it to the
things that are universally understandable. So I think I feel
your pain. I've seen it happen multiple times with my
friends and my family.
Speaker 3: So yeah, So again, let's break down what sports box
AI does, where it lives, who uses it at how,
Starting with again the user golfer on their phone, what
happens a.
Speaker 2: Golfer can download the sports Box app. We're live on
Android and iOS and.
Speaker 3: Is there a few for the app?
Speaker 2: There is, but there's a free experience if you want
to try a few of our features out see if
it's helpful to you. Then you can try pretty much
everything on the free app, and if you go beyond
certain number of swings, well we'll have you convert to
a subscription at fifteen ninety nine a month or one
hundred and ten dollars a year for the average consumer.
So you know, a bucket of balls will get you
access to the highest quality motion data you could possibly
get in the game and unjust your phone and so yeah,
and we recommend that you use a tripod that can
keep the phone still in front of you position the
correct way. Of course, if you have a friend who
can take the videos for you, that works as well.
And if you take a swing for the first time,
we'll give you a few things that are out of
range of what we typically see in really good golfers,
so such as if you are not turning more than
you know this eighty degree number, you're at seventy, that's
something will flag and say, like, think about getting this
to eighty five or ninety, so that you'll go through
that process and you can turn that into a goal
that you work towards. So going from assessment to a
practice flow within the app so that you can, you know,
set a range that you want to work towards with
a specific movement pattern and and you know, we'll get
you into this flow where you can take swings and
get immediate feedback on whether you've hit eighty eighty five,
eighty two, ninety with every single swing you make.
Speaker 3: I just mentioned a moment ago about setting goals and
that the app helps you to do that. I went
through your website pretty thoroughly saw some video of people
of a professional LPGA player who talked about her specific goals.
What are the goals that you can set and how
can sportsbox AI help you achieve those?
Speaker 2: Yeah, what you really believe in is that there is
no one swing for all, which is why we've developed
a product that allows you to customize the goals that
you want to work towards. So in that video you saw,
Marina alex is an LPGA Tour winner player. We'd like
to call her veteran now and she doesn't like that,
but she's a veteran on tour, and for her, turning
more isn't the issue. She tends to overturn and that
gets her into trouble where she gets a little stuck.
So her goal is getting her chest turned to a
certain certain threshold that doesn't go above that. For most
amateur golfers, they have the opposite problem. They don't get
enough turn so they're probably, you know, somewhere in that's
like seventy to eighty range, and they might want to
go into a higher range. So we're not here to
say this is exactly how you should swing. These are
the goals you should work on. Here are some suggestions,
but at the end of the day, we built the
product for you to explore what makes you you swing
your best, what makes you hit it the best, figure
it out, know your numbers, and make it easier for
you to go back to that good swing when you're struggling.
And I you know, I mentioned the reason why I
started this company. I was a professional golfer myself, played
on the LPGA Tour, and I've obviously grown up playing
the game, taking thousands of hours of lessons and what
really ultimately drove me crazy and drove me to quit
the game.
Speaker 3: And now You've really teased it up.
Speaker 2: Yeah. I would hit it great for a period of time,
and then I would go through these like little cycles
where I'm like, wait, that doesn't feel the same. I'm
hitting it funny, I'm peeling it off to the right.
What am I doing? And you don't always have access
to your coach right when you're on the road playing.
You just have to play it. You have to make
it work. And so I would start doubting myself. I
would start tinkering, and then and then I'll go through
a three month dip where I'm just searching and I'm
not able to hit it the way that i was doing. Like,
and that should sound familiar to everyone listening, right, you
hit it gray and on the range you get to
the chorus, you hit it crappy, and you have no
idea why and what is different in your swing when
you hit a grave versus not. We want to shorten
the cycle of your search by giving you a tool
that allows you to know exactly what your numbers are,
what makes you operate at your optimal range, and help
you get back to when like, instead of a search,
go look at your swing data doesn't match up with
when you were hitting it great. And so while that
might sound like a really you know, overwhelming process, it's
not if you're going to go through much longer cycles
of searching and going through bad golf if you don't
have a way to get back to like the ones
that the swings that work for you.
Speaker 3: You had mentioned that, you know, the turn that didn't
go all the way that they thought or she was overturning.
Are you talking about shoulders or hips or.
Speaker 2: For her it was the trunk trunk rotation, So test rotation.
Speaker 3: Okay, So what I understand that it does is it
just takes one video and then converts it to a
three D model from all different angles. I mean, this
is obviously utilizing AI to the fullest in a way
that has not been done before.
Speaker 2: I'm guessing exactly. And we've been doing this for you know,
we've had a product out there for three years now. Yeah,
pioneering this this field of single camera to detail three
D and our three D includes the ability to see
an avatar representation of your swing from all different angles,
including you know three six D rotation, but also from
is if you were you were to hang a camera
from above you to see kind of top down, or
if you are standing on a plane of glass and
you're able to see what's going on from below, and
so so you really get this full, full picture of
what's going on in the swing, Like what does your
swing look like from up here? Like that separation of
the trunk and hips, Like what does that look like
from top down? It looks very different from there versus
a face on angle or down the line angle. Where
is your hand position relative to your shoulders? Like again,
that top down view gives you this incredible visualization to
know exactly what's happening to the different body parts.
Speaker 3: And you take your video from you can either do
it down the line or face on, or you specifically
need to do it from face.
Speaker 2: On, face on or down the line. We give you
different data sets if you took a video from here
to hear, but yeah, you can get three D from
both and it's.
Speaker 3: Not creating this random generic animation. It's actually creating your swing.
It's you, but in a three D rendering without your
face and.
Speaker 2: Just yes and has all those exactly.
Speaker 3: I'm trying to I'm trying to comprehend all. This is
really amazing. Yeah, but it's really hard to get without
you know, seeing it in action.
Speaker 2: I guess, yeah, it's it's it's hard to describe over
a podcast. So I so, does everybody download sports Box
to see what it looks like?
Speaker 3: Yeah?
Speaker 2: But yes, it's it takes. I mean, it's still like
when I describe it to people, it still sounds like
black magic. How do you do it? I'm like, well,
it's magic, But actually it's pretty advanced AI that we
had to develop train AI models to know exactly where
those body boards are in three D to be able
to do that accurate representation in a three D avatar. Yeah,
we have to invent a lot of things along the
way to make that work.
Speaker 3: And is that what's happened? That this is something that
no one had done before? What prompted you to go?
I got this? I know what we can do here?
Speaker 2: Well, I can't take credit for the technology. I have
an amazing tech technology and AI team led by our CTO,
Sam Meneker, And we also have a team of sports
science experts led by doctor Phil Cheatham, who's spent his
entire career in three D by mechanics, three D motion capture.
He even built his own three d emotion capture system.
So we've got this kind of I call it the
three legs of the stool. We've got a AI technology
team that's world class. We've got a sports science and
by mechanics team that's world class. We've got a world
class team of golf business and golf subject matter experts
represented you know by yours truly, but also our amazing
group of advisors and golf coach ambassadors that are constantly
providing feedback on how to make our product better. Wow.
Speaker 3: So you said you played LPGA, but then you went
to an advanced degree, so you have a business sense,
business mind. I can't imagine that this is your first
venture into doing something unique in the golf industry. Since
you've gotten your degree, What is your history on how
you got to hear?
Speaker 2: Yeah, so I've taken a little bit of an exact
path to where I am, and I'm sure it'll continue
to is exag a little bit more. But I grew
up playing golf, went to Yo for undergrad played golf
there briefly, and then played professionally between two thousand and
seven all the way through twenty eleven and nine. Ten
eleven were my years on the LPG Tour, so I
was incredibly lucky to have played at that level. And
then afterwards I I represented my good friend Michelle Wee
West at IMG her agency before going to business school,
and after business school got great training on the kind
of the business side of things skills that I needed
to develop. I joined Top Golf, which at the time
in twenty fifteen was going through this incredible transformation as
a brand and a company, and I got to see
and have a part in them building out Top Tracer
through an acquisition of co Tracing.
Speaker 3: Where's the connection.
Speaker 2: Yeah, so I got to see, you know, how technology
could really transform. I mean, Top Golf in itself was
doing this, but Top Technology could truly transform the way
people interact with the game, how they get introduced to
the game, and how it can help golfers develop. So
it was a great experience there. In twenty twenty, I
started sports Box with Sam Okay.
Speaker 3: Well top Top Golf definitely had an impact on getting
more people interested in playing the game, whether they played
or not, or just went to the bar and you know,
had fun at Top Golf. But then with top Tracer,
I think that Top Tracer really changed golf on television
more than anything, besides the fact that now you can
go to your local driving range that may have top
tracer technology set up, which is just wonderful to have there.
It's like having your own what's the word I'm looking for,
but here, your own launch monitor. Thank you, your own
launch monitor right there. But watching being able to watch
a ball in flight and seeing what it does. Top
tracer technology on golf television is mind blowing, absolutely and
really has made a big change in the way we
view view the game.
Speaker 2: Yeah, and even you know the way that we talk
about ball flights now, I mean five ten years ago,
if you were to ask what's where McIlroy's ball speed,
nobody would feeble to tell you what the number was,
and so just the level of familiarity with the data
would not be there with that top tracer. And we're
doing something similar. We're getting integrated into golf broadcast where
the analyst talking about the golf swing with sports box
data layered on top of it, showing people what they
avatar looks like. And we are seeing that people are
more and more curious about motion data for their own
swing after watching a pro pro swing being analyzed. So yeah,
we're very bullish on motion data being kind of the
next big frontier for the way that people consume consume
golf content.
Speaker 3: Did I just get the sense that there's a possibility
that we can be watching golf on television and automatically
the analysts and the announcers are going to be able
to pull up sports Box AI and see a breakdown
of the swing in a three D rendering.
Speaker 2: Absolutely. And if you're if you're in a region where
Sky Sports is available too, they're already doing that. They've
been doing it all of this year.
Speaker 3: Oh congratulations, Yeah, thank you. So they're licensing it from
you exactly, and oh my god, that would be huge
to get it here in the States as well.
Speaker 2: Yeah.
Speaker 3: Sky Sports is.
Speaker 2: In the UK, isn't it Exactly? They're the ESPN of
a europe Yeah. And on the state side, if you're
watching any of the Golf Channel's instructional shows, such as
The Golf Fixed by Devin Bonebreak, who is one of
our ambassadors, every episode features an analysis on sports Box
where they break down fully, you know, what is going
on in a pro swing as an example of a
move that they want to teach the audience.
Speaker 3: Wow, Okay, So you talk about Devin bone Break, who
I've tried to get on the show before. We had
an email exchange and then my emails disappeared from him.
So I'm going to continue to try to get him
back on the show, get him on the show first time,
because I'd love to talk to him. But let's drop
some other names here. As I look through your list
of people on your website that are utilizing sportsbox dot
AI or the app sports Box AI, I see names
like Terry Rowles, Mike Adams, Vision fifty four, David Ledbetter,
Bryson to Shambo. How are people like Bryson utilizing what
you're doing? How did he get involved?
Speaker 2: So when we before we launched, even before we launched,
we barely had a prototype, we were able to show
what we had to David Lebetter and Sean Folly, and
immediately they wanted to invest their own dollars into the company. Congratulations,
thank you. And we have Michelle Ee West, mel Reid,
Patty Tabatanakt, and Marina Alex We're also investors who put
in their own money into into sports Box because they
believed that this was that important for the game of
golf and they wanted to be a part of it.
So that's one one part of it. But what Bryson specifically,
Dana Dakust, his coach, has been using sports Box for
a couple of years now and he recommend One of
the things that the two of them wanted to solve
for was Bryson likes to hit his stock draws and
occasionally he would battle his kind of push baits, which
he does not like, and they've been trying to figure
out what in Bryson's swing causes those pushbaits. And so
when we announced our product integration with Foresight Sports, where
on Sportsbox you're able to pull the ball data and
the club data from Foresight devices directly into our app,
so you can see everything we measure on Sportsbox alongside
the outcome data. Bryson and Data were like, we need
to use this to figure this out for Bryson. So
what we did was we collected hundreds of his golf
swings the week before the US opened, by the way,
and we were able to see what in his motion
correlated highly with a spin axis going positive because that's
a you know, fade shot. And we used our sports
science team and our data scigence got to work on
the data set and figured out that there were three
things that are really highly correlated, you know, with like
seventy percent plus correlated with the pushfight shot. And so
through data, not you know how it looks or not
you know someone's opinion, we were able to tell Bryson
this is exactly why when you do this versus this
you push faded. And he acted on this information at
Pinehurst the week of the US Open this year and
we were you know, data and our team, we were
there with Bryson measuring every swing to see if he
can hit the ideal ranges on sports box on the range,
and he got his swing to a place where it
felt perfect, Like literally it was like, wow, this feels
like when I hit when I shot fifty eight. This
is how free my swing felt, and now I can
do this And he went out and won the US Open.
So that's how we use it with with Bryson. And
it was a lot of work, you know, there was
there a whole bunch of the team who was dedicated
to pouring through all of his data. But that's that's
how the game should be played. Like we shouldn't go
on a search, we should let the data tell us
what happens when we miss it versus hitt it grades.
Speaker 3: And he used it for a couple of days and
then went out and won the US Open because of
the data that you fed him.
Speaker 2: I mean, we would never take crime for Bryceon went
in the US.
Speaker 3: Of course he had to hit the ball, but yeah,
he's a science kick. He loves this stuff, right, And
I know that there's people like I can't pay attention
to him because I'm lift. Okay, fine, so he's on lift.
We got to move beyond that if we possibly can, please.
But anyway, he won, and he was adorable afterwards and
kind of made me fall in love with them even more.
But this is the kind of data that anybody can
take and use, especially if they have a coach exactly,
But they can do it without a coach, too, right,
I mean, yes, yes, But.
Speaker 2: What Dana was able to do, I mean, we were
part of Data's team, you know, just as much as
we were part of Bryson's team. We were helping Data
communicate the things that he already wanted Bryson to do.
But backed with Data, he was able to get through
to Bryson better than without Data. So like it's what
we showed Dana. There were some things that he hadn't
thought about in certain ways, but they were like they
were just part of what he wanted Bryson to already do.
It helped him communicate those things and turn it into
data that like actually made it precise what he wanted
to wanted Bryson to do. And a coach can also
turn Okay, I want you to move like this, and
not that this is the data, but a coach can
turn that into Okay, try this, feel, try this, drill,
try this, and like that process of iterating on the
input that allows the golfer to move in the correct
way is an incredible part of the process, the important
part of the process that a coach. Only a coach
can do. Right. Our data can give you the information,
create the ideal ranges, but at the end of the day,
a player or coach needs to decide how they want
to take that information and turn it into something they
action on.
Speaker 3: What about other professional golfers who've had success with it,
that have experienced it and learned from it.
Speaker 2: Yeah, I mean sportsbox is now at a point and
I can't believe I'm saying this. There are enough like
there's so many users at various different skills where we're
not personally tracking like who's using it and who's not
using it. It's not something that we would go out
and you know market right, Like we're not gonna go
out and without the correct rights and we'd be able
to like market that relationship. But there are a lot
of plays. If you go to a tour event, whether
it's live or PG Tour, there are a lot of
coaches and players that are using this on a regular basis.
One more one more ambassador of ours Jeff Smith, who
is one of the smartest people I've ever met. He
has a large group of tour players on the PG
Tour who he I mean, he's using sports Box in
every lesson and he has sports Box built into his
teaching studio where his players come when they have a swing,
you know, swing change they need to make. They get
into this environment where every swing is measured on sports
Box and they're able to more quickly make the swing
change because of the immediate feedback they're getting on every swing.
So there's a webinar that he did recently where he
talks about his players, Davis Riley and Max Grazerman on
exactly what they wanted to change and how they did
it using the data, and it was really fascinating to
listen to.
Speaker 3: Does the app make suggestions as to what you can
do to improve your movement and your swing or you
really need a coach to understand what it's showing you.
Speaker 2: Yeah, we do make recommendations. There are you know, top
twelve most common swing faults that we see in amateur
golf swings that we filter for, and it creates these
recommended goals for you. But obviously, you know, there's a
lot more value that you can get out of it
if you are able to customize those ranges that work
better for you as a golfer, and that can come
from maybe your own understanding if you're a total golf
geek and you've you've taken enough lessons and you've watched
enough you know, educational content out there to know what
those are. But we also provide you know, links to
connect with one of the sports Box coaches if they
want to go deeper and really personalize what they can
get out of sports.
Speaker 3: Box, and you can do that remotely with the coach.
Speaker 2: Absolutely, I think sports Box is I mean, humbly it
has been one of the most impactful tool for coaches
who have a remote coaching service offered because one they're
not dealing with there's a lot of bad videos out
there that golfers send, you know, from bad angles or
shaking whatever, and you know they're having go back and
forth on hey, can you send me another video, a
different video? Can you do this? There's a whole process,
a taint, that's a time suck. We don't process videos
that are that don't fit our criteria. So when a
coach gets a student to send a swing, they're only
looking at good videos. Second, because we have data and
goals that you can create the student, you're not having
to go and look at, you know, a bunch of
swing videos comparing if it looks different from the original video,
which is a whole time consuming process. If you wanted
them to turn to ninety degrees, we just show you
the data, right, is a ninety degree Did they average
ninety degrees in the last you know, three sessions that
they've practiced or is it eighty five? Or are they
trending in the right direction. You can see that immediately
as soon as you open the student page. And so
that there's been so much positive feedback from coaches that
spend a lot of time with remote coaching. They've you know,
two x three x their monthly revenue from using sports
Box because of this engagement.
Speaker 3: Wow, And is it the type of thing like a
couple a couple episodes ago, we talked to Keith Scally
about his golf Live app where you can have a
teacher can give video lessons live. Well, you know, with
a person as opposed to sending the video and then
waiting to hear back. What does sports box they do?
Is that something you need to send to the coach
and then they'll get back to you, or is possibly
do it live?
Speaker 2: Yeah, I wouldn't say it would be live. It's just when.
So let's say we're working together and you sent me
a goal to work on. Every time I practice on
sports Box against that goal, it creates a record. So
you know, let's say I took twenty swings in my
last practice against this goal. It shows you where every
one of my swings they landed as relates to my
goal and an average and so and every time I
take a sling, you're notified in the app, and so
you're able to just quickly.
Speaker 3: Check Okay, who is the coach?
Speaker 2: You as the coach, so the coach can quickly check
that this person practice and you know, and as a coach,
you also have this comfort of knowing that they are
getting feedback on every swing. It's part a huge part
of value of working with a coach is that there
are a set of eyes that give you immediate feedback
on every swing. And so this is doing that without
you logging into a zoom session or whatever, without you
physically being there to watch every swing. Sports Box is
providing that lends through which you can give feedback, give
of the student a pair of eyes to provide that
feedback on every swing and help them learn in that process.
Speaker 3: So you kind of joked about did you practice right,
which you know, I can't tell you how many times,
and I'm sure you've heard it more than me that
people are like, yeah, I took a couple lessons and
it's not helping. It's like, did you practice?
Speaker 2: Did you practice?
Speaker 3: Did you? I mean, like are you just like you
take the lesson and then you two weeks later you
go play golf and you're like, my lesson didn't help, Well,
did you do anything in between?
Speaker 5: Right?
Speaker 2: Yeah? And more importantly, did you practice correctly is personally?
I believe the biggest thing that separates a good golfer
versus a professional is in how they if they get
thirty minutes to spend on the range, how they would
do it. An average golfer would go out and beat
a bunch of balls and get nothing out of it,
or they're quote unquote feedback is did the ball go straight?
Or whatever? That is, like, if did the ball do
what I wanted it to do? And we all know
that you might have done that by accident. If you're
trying to make a swing change, the shot may not
go where you wanted it to go, but you still
need to commit to the swing change for you to change.
And so if your only feedback mechanism is where did
the ball go? You're not making a swing change. I'm sorry,
Like you just you're probably treading water because you're always
going to try to go back to what feels comfortable
that you know accidentally hit a good shot, you hit
a good shot from So if you're not practicing with intent,
with motion motion based feedback, you're likely not going to
make progress on the things that you learned in your lesson.
Speaker 3: Yeah, I get that. I mean I think about being
on the range and like, oh, you're just looking at
the ball flight and how it felt when it you know,
as you made contact, But you're not analyzing your swing.
You're looking at the ball flight and what it felt like.
It's just not enough information to improve.
Speaker 2: Yeah, And like I said, if you are trying to
make a swing change, then you need to have one
hundred percent of your focus on that during the part
of your practice session where you are focused on mechanics, right,
and no matter where the ball goes, you need to
commit to that swing change and know that the reps
that you're doing you're doing the correct movement. If you
don't have feedback loop on whether you're making the correct motion,
then you're practicing against the wrong thing in a way, right,
because you're like, if you are making a swing change,
you're probably less likely to had good shots with that
new move then you would be with your old move.
Like your old move, it's comfortable. You could probably be
athletic enough to make a shot with the old move
more reliably than with the new move. Does that makes sense?
So you need you need to commit to working against
your motion based goals before you get to the outcome
oriented practice.
Speaker 3: One of the other things I noticed on your website
that I'm really curious about. What is Sportsbox University.
Speaker 2: Yeah, so we have a wealth of knowledge and educational
material built for the purpose of coaches to learn how
to use our data. So doctor Phil Cheatham led the
effort to creating this university program for people to get certified.
Level one two are available now sports Box Certified to
be able to more fluently teach with our data.
Speaker 3: If you had not gotten an MBA, would you been
able to develop as much of not just oh this
idea for showing video as AI, but expanding it out
to so many different ways and so many different licensing
venues opportunities. Did the MBA really help expand your mind
to fill in and fill in the blanks?
Speaker 2: I mean, first of all, I met my husband during
my MBA, so I wouldn't trade that for the world.
But I mean, everything that I have done in my
crazy life, I feel like has prepared me for what
I'm doing. I don't think what I could what I'm doing.
I'm sure I would have figured it out eventually. I
feel like the things that I've experienced from the playing career,
you know, going through f centaur, the ups and downs,
the relationships I've built, the lesson, every lesson I've taken,
the coaches I know to like, the hours and sitting
in classrooms, building relationships with the people in my my
and at Warton who are currently doing amazing things, learning
from them, the professors I learned from, every little thing
I think has helped me prepared for what I'm doing now.
Speaker 3: Well, it's an amazing journey and luckily we get to
take advantage of the results of it. And I'm really impressed.
I'm really excited to check this thing out to see,
you know, because i think I'm feeling really good these
days and I've gotten I'm actually kind of terrified to
see what it looks like.
Speaker 2: More about what it looks like. Measure it if you're
feeling good, so you have it documented and you can
always go back to it. Compare it if you're not
feeling at great at some point down the road.
Speaker 3: So great point, well, congratulations, I would wish you good luck,
but you're so far along the way and we'll be
seeing more and more about this. And I'm sure that
listeners when they're watching TV, whether it's the golf channel
or a live event. They're going to go, Oh yeah,
I know about sports boxing. I heard about it. Golf smarter,
j Hey, thank you so much and the best of life.
Speaker 2: Thanks so much, Fred for having me on.
Speaker 3: Well at a really interesting round this week, But it
wasn't about my game. I played with a gentleman, probably
in his late forties, maybe early fifties, I guess, But
as a teenager, he was a passenger in a car
that lost control, rolled over multiple times, and threw him
from the car. For the next few weeks. After that,
he was left in a coma with little hope of survival.
And yet he did survive, but the doctors weren't sure
about his quality of life going forward.
Speaker 2: Well.
Speaker 3: During his recovery, he had a stroke where he lost
the use of the right side of most of his
body and seriously impacted his speech and left him with
a limp. But fortitude, attitude, gratitude, and hope are truly
amazing things, and there he was decades later, walking the
golf course, pushing his cart and playing golf with only
his left hand, except on the greens, where he was
able to use his right hand to stabilize the putter.
He was able to make solid contact on most of
his shots and had an impressive touch in his short game.
But most of all, he was out there playing with
this amazing attitude and not really caring about his score,
although he did concede that he's always happy to break
one hundred. He was truly an inspiration. So just the
next time you're having a rough day on the golf course,
remember how lucky you are to be playing at all now.
Later this week on Golf Smarter Mulligans is part two
with Jeff Ritter from November of twenty twelve introducing us
to his make the Turn challenge.
Speaker 5: I'm thinking this is perfect, this couldn't be better. I
missed my first ten. There's no way I can miss
and letting give the ball. And that's what the mentally
tough athletics. They always want the ball. They always see
the next shot as an opportunity, and they keep on shooting, shooting, shooting,
and people in golf that are not mentally tough don't
do that. They're defeated when they get to the course.
Speaker 2: They are defeated.
Speaker 5: If they get three holes in and they started bogie
double bowie, it's all over. And they don't think that
way more. We help people in this program understand that
the whole ball of golf is to be able to
walk up to your golf ball and see an opportunity
to do something amazing. The highlight reel is virtually never
from the t box or the center of the fair
with the highlight reel is from impossible situations, tough lines,
no view of the pin, and you got to hook
it around, go over something. You made a long putt
to save par, you were down that you weren't out,
and you came back and you made five verdies to
finish the round. I mean that's the stuff that highlight
reels are, right, So instead of hitting the ball somewhere
that you don't like in saying this sucks or now
I'm screwed, and why not say.
Speaker 2: This is perfect?
Speaker 5: This couldn't be better, because when I hook this ball
around the tree in a bounce between those bunkers and
a cost that they cut, this crowd is going to
lose their mind. And that's how a really tough athlete. Thanks.
Speaker 3: This was originally episode three hundred and fifty six for
members only, but was behind our paywall, so it's never
been shared publicly before, so even for long time listeners,
chances are this is a brand new interview, so please
check it out. And I want to thank this week's
Golf Smarter Ambassador, Ray Cipriano from Fort Worth, Texas and
as he said, with pride, the home of the late
great Ben Hogan. Not only did Ray record his episode
opening on his phone and send it to me, but
he's the only Golf Smart I think he's the only
Golf Smarter Ambassador who had to record an opening for
two different episodes because I screwed up. He was my
clerical air. Thank you, Ray for your cooperation. I'm glad
to get you out there and brag about fort Worth now,
starting this month through the beginning of next year, you
have multiple ways to become a Golf Smarter Ambassador, as
Ray did. You can record a show opening and choose
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