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Speaker 1: This is Greg from Clinton, Illinois.

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Speaker 2: I play at North Green's Golf Course in Atlanta, Illinois,

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and you are listening to Golf Smarter one thousand and five.

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Because of the splintering of men's professional golf, majors have

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become more major because we get the best players under

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one roof. Again, there's the venues you're talking about, Augusta

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and Quail and Port Rush. Port Rush is literally a

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home game for Rory, and then you got Oakmont. I mean,

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this year and these majors and the idea of splintering

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of men's professional golf, and the guys like Bryson and

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rom and Brooks and Patrick Reid was in the hunt

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and it's a Ryder Cup year. So this is buckle up.

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I'm not watching men's professional golf, nor am I actually

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compelled to do so. For whatever reason, they've kind of

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lost me and they lost the plot on sort of

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the fans first, but the majors and that major that delivered.

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Speaker 1: The evolution of golf Meetia from print to TV took

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podcasts with Matt Ginoa. This is golf Smarter sharing stories,

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tips and insights from great golf minds to help you

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lower your score.

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Speaker 2: And raise your golf IQ.

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Speaker 1: Here's your host, Fred Green. Welcome back to the Golf

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Smarter podcast.

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Speaker 2: Matt, thanks for having me, Fred, always a pleasure.

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Speaker 1: Oh, thank you so much. We just have way too

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much fun when we do this together because we're kind

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of cut from the same cloth. These radio kids right

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growing up wanted to the radio guys and ended up

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doing golf media. But once you say golf media, then

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we go completely different directions because you are legitimate media.

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I'm a podcaster so well.

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Speaker 2: I mean that we have talked about this, but I

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started in radio. My dream was to be in radio

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for life. I thought the romantic nature of delivering people

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in information as an audio experience and sort of painting

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the picture for them as they listened in. You know.

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In my ultimate dream would have been to have been

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the play by play announcer for the San Diego Padres.

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As a kid, That's what I really wanted to be,

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and at some point got sidetracked and ultimately ended up

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at Sports illustrating the photo department, and then Golf Digest

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in the photo department. Then got a chance to start

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writing after my master's degree, and then broadcasting Golf Channel.

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Then came back to having my own podcast, which in

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my mind was a true return to my roots creating

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an audio experience. So I love podcasters. I love that

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type of storytelling, and I appreciate the fact that you

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have a similar root base as I do.

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Speaker 1: So yeah, so Cal and so your play by play dreams.

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Did you do play by play as a kid when

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you were like watching TV or you know, going again?

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Speaker 2: Yeah, I used to make up games for my dad,

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who commuted from Santa Rosa to San Francisco every morning

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on the bus, and I would create these little, uh,

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these little event in my mind, I had created Padres

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Giants games. And then I did play by play at

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Saint Mary's College. I did work for kl o N

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at Long Beach State my freshman year and was actually

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I got on the air at KALE and I mean,

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and then I worked at KSRO in Santa Rosa, California

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doing some news updates. So a KSMC was where I

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really did a lot of play by play for the

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basketball football that time they had a program. Yeah, so

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I was. I was very you know, I have a

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bunch of tapes laying around that are all you know,

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calling games. I called Jason Jason Kidd, Steve Nash, you know,

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those guys were all coming through the West Coast conference

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at that time.

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Speaker 1: I don't know if I ever told you this or

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reminded you of this. The as the president of the

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CEO of uh Seymour Golf putter Company Seymour Buttters, he

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did play by play at Stanford. Oh cool, and he

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was doing play by play when on radio of Stanford

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Football at the play were playing cal He's like, yeah, yeah,

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Joe Starkey's famous.

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Speaker 2: Joe Starkey's call is something I cag to forever. Joe

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Starkey was a Bay Area legend obviously, Oh absolutely, and

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I huge fan.

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Speaker 1: Yeah.

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Speaker 2: Where is he now?

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Speaker 1: I think he retired?

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Speaker 2: Oh yeah, I think he's. John Miller is a big

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uh yeah.

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Speaker 1: Does the best impression of Vince Gully doing a baseball

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game in Japanese. That's just like the greatest piece he's

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ever done. It's so good.

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Speaker 2: Vin Scully to me is top of the mountain. Obviously,

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no question. I hated the Dodgers, but Vin Scully I

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would listen to him just forever. I mean, that was

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what a gift to an audio experience as a play

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by play and color commented, just something that's not done anymore.

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Speaker 1: So I've told you about the project that I created

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through the eighties and nineties called Fantasy play by Play,

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where fans got to go to a booth at the

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ballpark and do play by play and take home a

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video of them looking like they were actually on TV,

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but they weren't. It was just recorded on the tape.

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And when I was just getting it started, I just

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so happened was sitting across the table from Vin Scully

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at my brother's bachelor party and told him that you

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were the impetus, You were the idea of why I

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started doing this. He was quite flattered.

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Speaker 2: I also have heard I have a friend, a really

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dear friend of mine who knew the Scully family and

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grew up in LA and said that, And everything I've

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ever seen, heard or read is that Vin was an

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incredible human being and was never bothered or put out

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by people saying, I mean, how many people went up

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to Vin Scolli and said, you know, I'm a huge

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fan or I'm you You're the reason why I'm in

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Like how many? I mean thousands? Right? Like sure? And

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apparently he never ever, that was never an issue to me.

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He always had time for everybody. Bill Rafferty is the

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same way for me, Dick vital same way. I got

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to meet those guys and got to talk to them

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and work with them. Actually, when I was at SI,

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I was doing some I was like the stat keeper

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at some games at Medicine Square Garden working with Rafferty

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and Vitel, which can you imagine that was a dream

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come true for me. Bill Rafferty is still going. Bill

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Rafferty still and Dicky vs just continues to fight and

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fight for his his life life and got back on recently.

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But those guys, that's you know, that's that's special stuff.

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Speaker 1: Some of the and there are artists in the sense

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that going back to Vinnie, especially that you could paint

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a picture with words that kept you in and you

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were completely able to visualize what was going on because

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of how he painted that picture.

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Speaker 2: Yeah, in San Diego, now I've I've killed my dream

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of becoming the Padres play by play announcer because Jesse

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Agler is the San Diego Padres play by play announcer,

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and he is a master. He's a real master at

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his craft. I feel so lucky to be able to

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listen to Padres games through the voice of Jesse Agler

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and then you know, we're talking about Augusta Nashvill right

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before we came on. But you know, didn't we miss

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didn't we miss Verne lud Verne lund Quist this year

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at the sixteenth hole in just the dulcet tones of

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vern calling on the action. Talk about it, talk about it.

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Talk about a voice that you know made a difference.

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Speaker 1: Yeah, well he captured moments unlike any other. Yeah, it

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was amazing, It was amazing. How did you end up

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getting that first job the photo department? It it was

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a golf digest Sports illustrated.

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Speaker 2: Yeah, in a very roundabout way, but uh, you always

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have to know somebody, to know somebody. But my you know,

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I'm gonna try to cut to the chaser, But my

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grandfather was one of the original owners of the forty

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nine ers. We had a box. Yeah, this is a

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whole crazy story. Yeah I know, yeah, yeah, yeah, yeah,

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it's true story. Jim Janella one of I think at

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the time, the more Beatle brothers were the owners, the

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majority owners, and they had fifty five percent. They had

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to get they had to get one hundred thousand dollars

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together to become an NFL franchise, they had fifty five grand.

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They went to nine friends in San Francisco at five

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grand each, and my grandfather was one of those nine friends.

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Franklin Muley was another one of those friends.

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Speaker 1: Who yeh Warriors for years.

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Speaker 2: I think my grandfather had a little piece of the

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Warriors to at one point. But at that time they

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were it wasn't it didn't mean what it means today.

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Speaker 1: It was, you know, no sports in the investment at

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that point. What it would have turned into today, I

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can't anlage.

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Speaker 2: Hundreds of billions of dollars. Yeah, uh, they got out

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unfortunate when I was just a young kid. My grandfather

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had passed before I was born. But in the in

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the early seventies, the women who became an ownership of widows.

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Honestly all the men had died and they sold to

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Di Bartolo, Eddie d and but we had I remember

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going to an owner's box. But in the sale we

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ended up getting eight tickets. My dad got to, my

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uncle got to, my other uncle got to, and my

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aunt got to at the forty five yard line in

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the rollout seats across the field. So we had those

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seats growing up. Those were part of the we got

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in the sale, so I got to go to forty

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nine games. Well, cut to the eighty nine earthquake giants

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A's World Series.

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Speaker 1: I was there.

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Speaker 2: The SI photographers spill out into the San Francisco, the city,

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everything all hell's broken loose, and they need to find

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a place to eat. They knock on my uncle's restaurant,

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CAP's Corner in North Beach, San Francisco.

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Speaker 1: Oh my gosh, I know that place.

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Speaker 2: Okay, yeah, and he lets him in. He lets him

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in and they ended up partying, eating, drinking that night,

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and my uncle becomes friends with Heinz Klutemyer. Heinz Klutmeer

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was the director became the director of photography at Sports Oustraat.

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He shot the Miracle on Ice cover for Sports O

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Straet and Men, among many others. Heinz was a legend

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in his own right. Just recently assed away Heinz. Heinz

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became the director of Tigreby and at that time when

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I go to college in the nineties, they needed a

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seat for for Tigers. They used to put potigraphers in

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different places around the stadium so they can get up

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angles right they're kind of the drone shots you might

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see nowadays. They Heinz called my uncle and said, hey,

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can we use one of your seats from an up

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angle for this playoff game against the Cowboys? And my

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uncle said, yeah, sure, I'll give you my nephew's seat

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if he can get down on the field. Can you

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get him down on the field, you know, And so

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Heintes said, yeah, we'll have them. Assist John Beaver, one

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of the greatest sports photigraphers of all time. His father,

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Vernon Beaver and John at the time very famously both

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shot the Ice Bowl. I think John shot it from

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his seats in Green Bay. And yeah, so Verna Beiever's

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a longtime packers team for Tigers. So I assist John

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Beaver carrying cameras for Sports Illustrated in the in the

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nineties and did that on a regular basis. John would

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call me every time he'd come to town. I would

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go down, get paid to be on the field and

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carry cameras for Sports Illustrated for Tiger's. When I graduated again,

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I thought I was going to go to ESPN. I

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was going to be a broadcaster. I was going to

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be and a sliding doors moment I get offered an

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internship at Sports Illustrated. I end up not going to ESPN.

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I work at SI and you know, then I go

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to Columbia Journalism school, I go to Golf Digest, I

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start writing. I go to Golf Channel, off and running.

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But comes down to my uncle knowing Heinz Klutemeyer, who

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needed a spot at a forty nine er game. Goes

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back to my grandfather owning the Niners and then being

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getting seats to forty five. I mean, do you know

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how this is?

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Speaker 1: No?

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Speaker 2: Here, it's a career, It's it's something. I don't know

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what it is, but it's something.

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Speaker 1: Okay. I'm a little bit confused about the progression from

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growing up listening to Padres games to spending all this

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time in the Bay Area and having almost his family

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in the Bay Area. Where's the disconnect for me here? Yeah?

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Speaker 2: Just people ask me. I'm a huge forty nine evan,

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but I never liked the Giants. My dad wasn't a

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huge baseball fan. We didn't go we went to every

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forty nine er game. We didn't go to We didn't

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go to a lot of Giants games. I didn't come

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up from Sokeal No, no, no, no, I know I

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was living in Santa We were born and raised in

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Santa Rosa. Only recent you know, only got to San

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Diego about five years ago, okay full time. My brother

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went to USD, my best friend went to UCSD. I

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went to Long Beach State my freshman year and got

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seasoned take. My girlfriends got me season tickets to the

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Potter's games when I was at Long Beach State. So

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I drive down to go to Jack Murphy back in

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the back in the nineties. But yeah, so I just

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I fell in love with the Podreys listening to the

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radio Cubs Podreys eighty four. Actually be I was a

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fan before eighty four, but I remember really falling in

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love when they came back to beat the Cubs in

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eighty four and went to the World Series. I was

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listening to all those games on the radio. That was like,

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I remember being in a car. My my family went

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into a restaurant and I stayed in the car to

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listen to the baseball game on the radio, Cubs Padres

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and when it's going crazy by myself, I mean I

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was twelve, thirteen years old, and uh yeah, So Terry

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Kennedy once gave me a ball. I was on the

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I sat I got on the field streets. Yeah, Catcher

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pod for the Padres, and I was wearing a Padres hat.

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I don't know if he ever went on to be

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a manager. Bruce Bochi went on to be a man.

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Speaker 1: Manager of the Giants and won their three World Series.

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Speaker 2: Yeah, he was a Podres manager for a while. Didn't

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love him as a Podres manager, but he did well

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for the Giants and the Rangers. But anyway, Yeah, Terry

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Kennedy gave me a ball on the field, I was

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wearing a Podres hat. I mean, you know, it's just

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Podres became my thing, and Tony Gwynn became my guy.

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And I've gone on to do a multi part podcast

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on the life and legacy of Tony Gwinn through the

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voice of Tony gwyn Junior. And then I also got

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Maddox Smoltz, Ryan Samberg, Ken, Griffy Junior, all these guys

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talking about Tony Gwinn, which is cool.

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Speaker 1: Okay, I'm gonna definitely check out that multi part series

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on Tony Gwynn because I love Tony Gwynn, but I

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also love your multi part series, which was where I

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first got hooked, and that was on the Lab Goal.

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Speaker 2: Oh, if you haven't listened to Tony Gwynn, Vince Sculli's

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on there, Bob Costas is on there. You get a

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little ted. Know I'm taking all these audio clips from

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all these different people, and then it's and then it's

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his son is and Trevor Hoffman is. I get Trevor Hoffman,

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I got who else several several voices on Awesome, on

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the greatness of Tony Gwynn.

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Speaker 1: So Similarly, when I moved to the Bay Area, because

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I grew up in Los Angeles, you know, Dodger fan,

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but you know, I was more of a music fan

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because I wanted to be in radio, so I was

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like really focused on the music part. And then I

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got to the Bay Area and nineteen I was working

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in radio in San Francisco. Nineteen eighty one is Billy

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Martin gets hired for to manage the Oakland A's and

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I just became a huge Oakland A's fan with some

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of the people I had worked with, and got hooked

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to Bill King and Lawn Simmons doing play by play.

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Bill King being one of those guys and he did

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in Bill King right, he did the A's, the Raiders

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did everything, and the Warriors like.

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Speaker 2: Jim I just you just moving around in his.

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Speaker 1: Nineteen sixty seven Rambler all the time.

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Speaker 2: It's amazing. That's cool. Yeah, voice, those guys are legends.

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Speaker 1: Man, oh yeah, absolutely, that was That's so cool. So really,

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your your progression starting with your first gig with s

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H is all family and it's who you know.

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Speaker 2: Yeah, got it, got it, got me that internship. Now,

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I will tell you working for Heinz Klutemyer was that

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was the Heintz Klutemer was the kind of guy that

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would give you an opportunity to have a job, but

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to keep that job was not easy. That guy was.

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He was tough, was very kind, to say the least.

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He he I endured. I mean the difference between how

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how I think pretty much anybody can or does treat

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employees versus how people treated employees back then, it's a

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whole it's a whole different it's a totally different thing thing.

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It's like the difference of how kids are being raised

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by parents nowadays. It's just a different thing. It's I

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don't know what's right or wrong. I don't know what's

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good or bad. I just know it was different. And

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I see, uh the way I was, you know, and

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I'm not saying I was treated poorly. You know, for

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the most part it was fair. But if you did

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something wrong or if you made a mistake, you know,

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you were getting yelled at, you were getting chastised in

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a way that you know nowadays you'd go to HR

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like you'd be like, this is ridiculous. Can't you can't

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treat me this You can't. Yeah, you know, I.

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Speaker 1: Mean yeah, and you know.

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Speaker 2: And the other thing is is I worked seven days week,

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you know, eleven hour day. I didn't. It didn't for

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the love of it, well, because it wasn't work. I

335
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was working, you know, I was working at Sports Illustrated.

336
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I kept you know, I was stealing letterhead, was sending

337
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stuff to my friends, going, I'm working at Sports illustrat

338
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who you know, who knows if today is my last day?

339
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But I can't believe I'm here. I get to be

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you know. At that time, that news weekly mattered and

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it was it was special.

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Speaker 1: Yeah, it was like when I came out of college,

343
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my first job was at KSA n Radio and growing

344
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up in the Bay area probably aware of, but that

345
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was the first free form FM rock station in the

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country led the way and so I was like, I'm

347
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here and I got to be on the air, and

348
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it was like pure heaven. It was great, and we

349
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really have been cut from the same cloth.

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Speaker 2: Yeah, And you know Golf digest I mean to go

351
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to Golf Digist as a whole nut. Like Jerry Tardy,

352
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who's a legend and icon in the world of golf

353
00:20:01,359 --> 00:20:04,759
and journalism. He started Golf Die Just as an intern

354
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and became the you know, the executive editor and the

355
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bizarre of all things Golf di Just. He couldn't have

356
00:20:11,759 --> 00:20:17,440
been more different. He was the most kind. I mean,

357
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you know, if you if if he was upset at you,

358
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you'd know. But the way he dealt with it, and

359
00:20:24,359 --> 00:20:28,079
the tone and mannerisms in which he delivered information, the

360
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way he managed human beings was night and day versus

361
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the SI rough and rugged. It was s I was

362
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like sandpaper man. I mean it was it was no

363
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mess around me. It was a weekly deadline, but it

364
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was you know, magazine was put together in a in

365
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like forty eight hours, right over the course of what

366
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happened on Saturday Sunday, then went to bed on Monday

367
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and it was gone.

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Speaker 1: You had to and this was this is an era.

369
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I mean, people have to understand. This isn't an era

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where there was no twenty four hours a news channel,

371
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and there was no twenty four hour sports channels, and

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there was no social media. It's like SI is where

373
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you went each week to find out what happened in

374
00:21:08,319 --> 00:21:12,240
sports that week, other than your local sports newspaper, the

375
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sports section of your local paper.

376
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Speaker 2: Yeah, Sports Illustrated very famously declined the opportunity to buy ESPN.

377
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And what a huge mistake that was, right, Like, I

378
00:21:23,599 --> 00:21:26,200
mean that was a big That was a big miss

379
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and that was the big turning point because Sports Center

380
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was coming on, but people were still reading their news weekly.

381
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Just think about that concept, right, You're getting your news

382
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from a weekly publication.

383
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Speaker 1: Time magazine, news week, newsweekly. I mean all of it

384
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was illustrated daily newspapers. So it was a it was

385
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a different time and it mattered, and there was it

386
00:21:51,039 --> 00:21:52,640
was the best of the bat. I mean, if you

387
00:21:52,640 --> 00:21:55,480
couldn't handle it, someone else was coming in to take

388
00:21:55,519 --> 00:21:59,400
your job. I mean you it was the best tivers

389
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And by the way, film camera so we were flying

390
00:22:02,599 --> 00:22:05,559
film all over the country, all over the world on

391
00:22:05,599 --> 00:22:10,119
a weekly basis and having it get you know, uh processed,

392
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and and we were we were I was editing film,

393
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roles and rolls of film.

394
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Speaker 2: All the others were on light tables with loops. I mean,

395
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you were ripping through roles and rolls and rolls of

396
00:22:21,920 --> 00:22:25,319
film every day. Not happening anymore.

397
00:22:31,640 --> 00:22:34,960
Speaker 1: So now we get to the era of podcasts and

398
00:22:35,200 --> 00:22:39,880
YouTube and you're still contributing to the media landscape in

399
00:22:39,920 --> 00:22:44,359
that sense where you know, you're doing some amazing stuff

400
00:22:44,359 --> 00:22:48,039
on YouTube and you've got the podcasts. Where is your

401
00:22:48,079 --> 00:22:50,200
focus these days? And how are you delivering?

402
00:22:50,799 --> 00:22:54,519
Speaker 2: So the podcast is I ended with the Lab the

403
00:22:54,599 --> 00:22:58,559
Lab series and really put the podcast the fire Pit Podcast,

404
00:22:58,640 --> 00:23:02,119
which you know, all those episodes still exist and it's

405
00:23:02,160 --> 00:23:04,759
all still up and up and active. But I'm a

406
00:23:04,759 --> 00:23:07,400
wonderful Yeah, I mean, I felt like I was laying

407
00:23:07,440 --> 00:23:10,720
down history. I was finding good stories telling them and

408
00:23:10,839 --> 00:23:14,559
you know through the you know, the voices of multiple voices,

409
00:23:14,720 --> 00:23:17,960
you know, And and I really loved doing it, and

410
00:23:18,000 --> 00:23:20,000
it is my passion and I would love to do

411
00:23:20,039 --> 00:23:22,160
more of it. I just couldn't make a business out

412
00:23:22,200 --> 00:23:27,240
of it right. I was very hard, and so I

413
00:23:27,359 --> 00:23:29,519
kind of had to put the podcast on a hiatus.

414
00:23:29,640 --> 00:23:33,880
I started after launching a production company. I've told this

415
00:23:33,920 --> 00:23:36,400
story a couple of times and probably to you, but

416
00:23:37,200 --> 00:23:40,039
launched a production company right out of Golf Channel feeling

417
00:23:40,119 --> 00:23:43,039
like I had a sense of where media was going

418
00:23:43,119 --> 00:23:46,960
with this splintering of distribution and felt like I wanted

419
00:23:47,000 --> 00:23:49,519
to get out there. And I saw what Barstool was doing.

420
00:23:49,559 --> 00:23:51,559
I certainly saw what no langwup was doing in the

421
00:23:51,559 --> 00:23:52,279
golf space.

422
00:23:52,680 --> 00:23:54,240
Speaker 1: I guess what Bill Simmons was doing.

423
00:23:54,400 --> 00:23:57,519
Speaker 2: Yeah, I mean countless you know there was. It was like, oh,

424
00:23:57,519 --> 00:24:00,559
it's very obvious that you didn't need to be a

425
00:24:00,599 --> 00:24:04,200
part of one of the traditional media outlets to be successful.

426
00:24:04,799 --> 00:24:10,200
And I felt like I love long form storytelling and

427
00:24:10,240 --> 00:24:12,279
in order to do that, I had to get out

428
00:24:12,319 --> 00:24:17,000
from underneath the confines and the guardrails of linear distribution,

429
00:24:17,119 --> 00:24:21,279
which was Golf Channel at the time. I wanted to

430
00:24:21,319 --> 00:24:25,200
be able to use all I said this a lot

431
00:24:25,200 --> 00:24:27,119
of times as well. You know we'd killed the cow

432
00:24:27,160 --> 00:24:29,119
and only eat the filet. Well, I wanted to use

433
00:24:29,200 --> 00:24:31,519
all the parts of the cow because I was coming

434
00:24:31,599 --> 00:24:35,480
back with a lot of cool anecdotes and information and

435
00:24:35,640 --> 00:24:39,079
sound bites and visuals, and I felt like we were

436
00:24:39,079 --> 00:24:41,519
only using a very small percentage of that. So I

437
00:24:41,680 --> 00:24:44,680
wanted a production I wanted to I had baked out

438
00:24:44,720 --> 00:24:49,079
the concept of a production company after COVID hit, which

439
00:24:49,119 --> 00:24:51,119
was a month after I started my company. Then we

440
00:24:51,359 --> 00:24:54,200
pivoted to a media company and I'd gotten some investment

441
00:24:54,240 --> 00:25:00,599
in and had real you know, unfortunately, got too big,

442
00:25:00,640 --> 00:25:04,200
too fast, made a lot of big mistakes, brought in

443
00:25:04,319 --> 00:25:10,160
too many people without justifying the business end of it.

444
00:25:10,160 --> 00:25:12,720
It was a bit of a rush job, if I'm

445
00:25:13,160 --> 00:25:17,519
to be you know, candid, and looking back in that,

446
00:25:17,799 --> 00:25:20,200
you know, where I was in my life and my career,

447
00:25:20,799 --> 00:25:23,359
I wasn't you know, I wasn't in my twenties, right,

448
00:25:23,359 --> 00:25:25,920
We weren't going to start, you know. Once at a time,

449
00:25:25,960 --> 00:25:29,400
I felt like we had some names and notoriety and

450
00:25:29,640 --> 00:25:31,839
let's let's go, I mean, and we dropped the Phil

451
00:25:31,880 --> 00:25:36,000
Micholson book that Shipnook Alan Shipmok had written and it

452
00:25:36,160 --> 00:25:37,680
kind of came out. That was one of the kind

453
00:25:37,680 --> 00:25:39,680
of the first things we put out, and that went

454
00:25:39,720 --> 00:25:41,960
globally viral, and it was like, oh wow, this is

455
00:25:42,000 --> 00:25:45,160
going to be easy, right, Not that I actually thought

456
00:25:45,200 --> 00:25:48,519
that it was going to be easy, but it felt easy.

457
00:25:48,519 --> 00:25:50,480
We just didn't have a fill book every two weeks,

458
00:25:50,599 --> 00:25:55,920
so pre produced too many things without having sold them first.

459
00:25:56,200 --> 00:26:01,480
And ultimately now back to no more overhead, no more employees,

460
00:26:01,799 --> 00:26:06,160
I've got production partners, back to a production company working

461
00:26:06,240 --> 00:26:09,079
with a lot of clients that I really want to

462
00:26:09,119 --> 00:26:12,559
work with. Youth on Course Laura Loma in the whole

463
00:26:12,559 --> 00:26:15,119
country of Texas documenting the build of a new David

464
00:26:15,200 --> 00:26:18,480
Kid Course, Crazy Mountain Ranch and Bozeman, Montana building a

465
00:26:18,519 --> 00:26:22,200
core Crenshaw golf course there, documenting that we just did

466
00:26:22,200 --> 00:26:25,319
the two part docuseries on pas Tempo on how Jim

467
00:26:25,400 --> 00:26:29,519
Orbina and Justin mannon Earth Sculptures restored all eighteen of those.

468
00:26:29,559 --> 00:26:35,920
Alistair Mackenzie Greens working with Coral Mountain in Palm Springs

469
00:26:35,920 --> 00:26:42,279
on documenting another David Kid course there. Storyteller for youthon Course,

470
00:26:42,359 --> 00:26:44,839
which is one of the greatest growth the game initiatives

471
00:26:45,680 --> 00:26:49,000
that has ever come along, which is essentially subsidizing green

472
00:26:49,039 --> 00:26:52,720
fees for kids at five dollars or less, which is

473
00:26:52,799 --> 00:26:56,599
breaking down the core barriers to the game, accessibility and affordability,

474
00:26:57,079 --> 00:27:00,720
so working with these types of client. You know, I'm

475
00:27:00,759 --> 00:27:03,519
partnering with True Linkswear on some events that we're doing

476
00:27:03,880 --> 00:27:07,480
telling the story of Gamble Sands, which will be coming

477
00:27:07,480 --> 00:27:12,839
out here shortly on how that family has created this

478
00:27:13,000 --> 00:27:17,279
legacy in central Washington that has now evolved into some

479
00:27:17,400 --> 00:27:19,680
golf which is a lot of really good golf. Two

480
00:27:19,759 --> 00:27:22,680
David Kid courses, a short course punting course. So this

481
00:27:22,759 --> 00:27:26,160
is what I'm doing now, is working on these types

482
00:27:26,200 --> 00:27:28,240
of stories in this type of content and its long

483
00:27:28,279 --> 00:27:30,079
form and whatever form I want to.

484
00:27:29,960 --> 00:27:35,279
Speaker 1: Do, and so up on YouTube among other places. Yeah,

485
00:27:35,400 --> 00:27:37,480
the primary distribution, Yeah, the.

486
00:27:38,000 --> 00:27:43,319
Speaker 2: Website is the Firepitproductions dot com and we have a

487
00:27:43,400 --> 00:27:46,400
fire Pit Productions channel on YouTube. We have fire Pit

488
00:27:46,440 --> 00:27:50,480
Productions social channels. I have my social channels. So a

489
00:27:50,519 --> 00:27:52,640
lot of stuff that I'm doing is going out on

490
00:27:53,599 --> 00:27:58,599
my clients distribution channels social and website and otherwise. And

491
00:27:58,720 --> 00:28:01,680
also almost every thing is also going out on my

492
00:28:01,839 --> 00:28:02,599
channels as well.

493
00:28:03,240 --> 00:28:08,119
Speaker 1: Mm hmmm. So I'm I'm interested in you know, when

494
00:28:08,160 --> 00:28:11,920
when they're doing redoing a golf course, you know, uh,

495
00:28:11,960 --> 00:28:14,559
there's a lot of money being spent on the redevelopment

496
00:28:14,599 --> 00:28:18,079
of a golf course. And maybe not necessarily a budget

497
00:28:18,160 --> 00:28:21,640
set aside for let's document this thing and turn it

498
00:28:21,680 --> 00:28:24,799
into a you know, a YouTube piece. What's your what's

499
00:28:24,839 --> 00:28:27,759
your pitch? How do you get to that?

500
00:28:27,759 --> 00:28:30,799
Speaker 2: That's that? That there? It is right that that's the

501
00:28:31,559 --> 00:28:33,359
no shock that you cut right to the heart of

502
00:28:33,400 --> 00:28:37,799
the matter. But that's that's what I'm trying to explain

503
00:28:38,079 --> 00:28:42,400
to these decision makers, that you can never go back

504
00:28:42,440 --> 00:28:44,200
in time. I got it.

505
00:28:44,200 --> 00:28:49,599
Speaker 1: We gotta we gotta a special guest. My granddaughter's leaving

506
00:28:49,680 --> 00:28:52,480
right now, and so she got to say goodbye, but

507
00:28:52,519 --> 00:28:53,559
I'll see you in a couple of days.

508
00:28:54,599 --> 00:28:56,200
Speaker 2: Bye, big blue eyes.

509
00:28:56,720 --> 00:29:00,559
Speaker 1: She's gorgeous. We have three all three grand children here

510
00:29:00,559 --> 00:29:02,920
this weekend. That's special.

511
00:29:03,119 --> 00:29:03,640
Speaker 2: That's cool.

512
00:29:04,279 --> 00:29:05,559
Speaker 1: Oh, sorry for the interruption.

513
00:29:06,079 --> 00:29:08,720
Speaker 2: No, no, I know, no, no problem. Of course, it's

514
00:29:08,720 --> 00:29:13,799
not an interruption, right, it's all that matters. But back

515
00:29:13,799 --> 00:29:19,000
to your point of trying to sell these decision makers. Yeah,

516
00:29:19,039 --> 00:29:20,519
because the funny.

517
00:29:20,240 --> 00:29:23,000
Speaker 1: For remembering the point because it was totally flummet.

518
00:29:23,519 --> 00:29:27,079
Speaker 2: No, the funny thing is is you'll see, oh, here's

519
00:29:27,079 --> 00:29:31,920
a five million dollar restoration, and they balk at the

520
00:29:31,960 --> 00:29:36,960
idea of spending fifty thousand on documenting their own story. Right,

521
00:29:37,119 --> 00:29:41,359
they're spending twenty five million dollars on this restoration renovation,

522
00:29:41,480 --> 00:29:44,319
but they don't have, you know, one hundred thousand dollars

523
00:29:44,359 --> 00:29:47,680
to put into the actual storytelling and the marketing machine

524
00:29:47,680 --> 00:29:52,640
that goes around what they've done, right, I it blows

525
00:29:52,680 --> 00:29:57,480
my mind so absolutely, I'm trying to explain to these developers,

526
00:29:57,519 --> 00:30:02,200
and I'm making progress that. Listen, you have a raw

527
00:30:02,279 --> 00:30:06,400
piece of land, or in Pasa Tempo's case, you have

528
00:30:06,880 --> 00:30:11,079
a special piece of land, a special piece of golf

529
00:30:11,160 --> 00:30:14,640
history here with Alison mackenzie and Marion Hollins and Pass

530
00:30:14,799 --> 00:30:18,559
Tempo and all that. It means a place where you

531
00:30:18,559 --> 00:30:22,839
can go play a McKenzie original. It was like, hey,

532
00:30:23,920 --> 00:30:26,000
you can't go back in time. Let us come in,

533
00:30:26,599 --> 00:30:30,200
let us get the before, during, and after. We'll create

534
00:30:30,720 --> 00:30:34,240
breadcrumbs along the way. On your social channels and ours.

535
00:30:34,680 --> 00:30:39,400
We can create content that helps keep your membership informed

536
00:30:40,200 --> 00:30:42,839
and at the end of the day, no matter how

537
00:30:42,839 --> 00:30:46,079
many people watch it or whatever happens, you have it

538
00:30:46,119 --> 00:30:48,720
in your archives forever. You know, here we are in

539
00:30:48,799 --> 00:30:55,079
twenty twenty five, and you know, people are not documenting

540
00:30:55,359 --> 00:30:59,519
their own stories, and they're still using these written one

541
00:30:59,559 --> 00:31:02,519
page press releases that you know, oh look at what

542
00:31:02,640 --> 00:31:06,759
happened here. This place just redid. There's a new course opening,

543
00:31:06,759 --> 00:31:10,000
and here's five paragraphs that very few people are going

544
00:31:10,079 --> 00:31:13,240
to read. No visuals, no video, They're not bringing it

545
00:31:13,279 --> 00:31:16,799
to life. There's no soul. It's just this. You know,

546
00:31:17,079 --> 00:31:22,960
this archaic form of information to me is absurd. So

547
00:31:24,039 --> 00:31:27,079
I'm appreciative of the people who do believe in me

548
00:31:27,279 --> 00:31:29,880
and us, my team and I to go in and

549
00:31:31,880 --> 00:31:35,039
help document. I say this all the time, it's your story,

550
00:31:35,119 --> 00:31:38,119
let us help you tell it, and that becomes material

551
00:31:38,279 --> 00:31:41,119
for the marketing teams, the sales teams, the people who

552
00:31:41,119 --> 00:31:46,200
are trying to sell greens fees. So Golden Gate Park

553
00:31:46,519 --> 00:31:51,359
invested in us PASA Tempo early investors, Gamble Sands invested

554
00:31:51,400 --> 00:31:53,759
in this early. A couple of these people took chances

555
00:31:53,799 --> 00:31:57,400
on us early, and it's, you know, one brick at

556
00:31:57,400 --> 00:32:00,759
a time. We continue to gain more momentum and more clients.

557
00:32:00,920 --> 00:32:03,720
Speaker 1: But when the pitch gets going and you're like, okay,

558
00:32:03,720 --> 00:32:05,240
so how much is it going to cost? Then you

559
00:32:05,240 --> 00:32:10,240
give a number, whether it's fifty thousands, like for what

560
00:32:10,240 --> 00:32:12,359
what does that mean? Where are you coming up with

561
00:32:12,440 --> 00:32:15,799
those numbers, right, it's all about days and delivering it.

562
00:32:15,880 --> 00:32:18,960
Speaker 2: Yeah, and we and we've gotten much better at explaining

563
00:32:19,160 --> 00:32:21,920
its number of days and what do you want to

564
00:32:21,960 --> 00:32:24,160
be delivered? So you're gonna own You're gonna own this

565
00:32:24,240 --> 00:32:27,640
raw material. So that's that's the base that now. You know,

566
00:32:27,680 --> 00:32:29,839
at Golf Channel, we used to come through tell a

567
00:32:29,839 --> 00:32:32,880
bunch of stories. But when we own, Golf Channel owned it, right,

568
00:32:33,200 --> 00:32:35,960
they were left with nothing. And you know, now all

569
00:32:36,000 --> 00:32:38,000
these places have their own social channels, they have their

570
00:32:38,000 --> 00:32:40,359
own websites, they have their own archives. They want to

571
00:32:40,400 --> 00:32:43,839
have a piece of that action. So what I was seeing,

572
00:32:43,880 --> 00:32:45,640
and that was an issue for me, is like, how

573
00:32:45,680 --> 00:32:48,480
can we make sure that they own their own story

574
00:32:48,480 --> 00:32:51,400
At the very least, you're gonna own your own story. Now,

575
00:32:51,920 --> 00:32:54,799
do you want a long form piece? Do you want multiple?

576
00:32:54,880 --> 00:32:57,279
You know, Hero Hub and Hygiene. So Hero is the

577
00:32:57,319 --> 00:33:01,279
long form, Hub is the kind of two to three

578
00:33:01,319 --> 00:33:04,480
minute versions, and Hygiene is the social version.

579
00:33:04,599 --> 00:33:06,680
Speaker 1: So to me, I'm going to deliver options.

580
00:33:06,759 --> 00:33:09,599
Speaker 2: Yeah, well you're always going to get a Hero, and

581
00:33:09,640 --> 00:33:11,039
you're going to get some Hubs and you're going to

582
00:33:11,079 --> 00:33:13,519
get some hygienes. How many of those? How long do

583
00:33:13,559 --> 00:33:16,200
you want the hero that'll dictate how many hubs and

584
00:33:16,279 --> 00:33:20,240
hygiens you get, how many stills do you want, how

585
00:33:20,319 --> 00:33:22,680
much raw interviews do you want, how many people do

586
00:33:22,720 --> 00:33:24,319
you want us to sit down? How many days are

587
00:33:24,359 --> 00:33:26,480
winning beyond site, how many trips are we going to make.

588
00:33:26,799 --> 00:33:30,839
That's all going to determine how much that we charge.

589
00:33:31,640 --> 00:33:33,559
Speaker 1: And then when you come back and tell them and

590
00:33:33,640 --> 00:33:36,200
I've had to do this, it's like, yeah, it comes

591
00:33:36,200 --> 00:33:39,720
out to about twenty grand per minute of content, and

592
00:33:39,759 --> 00:33:43,079
they're like what it's like, you know, you can't make

593
00:33:43,119 --> 00:33:46,039
a mistake if there's one frame off. I mean, it's

594
00:33:46,160 --> 00:33:48,359
very detailed work. And if there's one frame off in

595
00:33:48,400 --> 00:33:51,440
the video, everybody notices and I've got to pay attention

596
00:33:51,559 --> 00:33:53,519
to all of that. And you've got a team of

597
00:33:53,559 --> 00:33:54,599
people doing all the work.

598
00:33:55,400 --> 00:33:57,880
Speaker 2: Yeah, it's not a big team. So it's just me

599
00:33:57,960 --> 00:34:00,519
and my production partner. And then I've got I got

600
00:34:00,519 --> 00:34:03,079
some people helping me post things to website, and I

601
00:34:03,119 --> 00:34:06,559
got a graphic designer who helps create some of the

602
00:34:06,599 --> 00:34:09,039
graphic elements. But at the end of the day, there

603
00:34:09,119 --> 00:34:12,719
is no more. I don't I At one point, or

604
00:34:12,960 --> 00:34:16,159
fire Pit Collective was up to like fifteen sixteen employees.

605
00:34:16,639 --> 00:34:20,280
Now it's me and I have a key. Joel Weeb

606
00:34:20,440 --> 00:34:23,880
is based in Seattle. He is my production partner, so

607
00:34:23,920 --> 00:34:26,039
he does the shooting and editing. But I got to

608
00:34:26,079 --> 00:34:28,519
go through and create the scripts and write the scripts

609
00:34:28,519 --> 00:34:32,679
and find the bites and you know, I mean, that's

610
00:34:32,719 --> 00:34:36,719
storytelling to me. I still and the reason why I

611
00:34:36,760 --> 00:34:39,239
can't afford to do the podcast is the way I

612
00:34:39,280 --> 00:34:41,920
did podcast just took too much time. I mean, twenty

613
00:34:41,960 --> 00:34:46,920
five interviews for the lab nine episodes to be able

614
00:34:46,960 --> 00:34:51,199
to piece that all together. That that took me. I

615
00:34:51,199 --> 00:34:53,599
mean that was weeks of and you.

616
00:34:53,480 --> 00:34:55,400
Speaker 1: Told me you did it in longhand you didn't even

617
00:34:55,599 --> 00:34:56,639
use transcriptions.

618
00:34:56,639 --> 00:35:00,159
Speaker 2: And you know, I don't like using transcriptions because I

619
00:35:00,199 --> 00:35:02,559
have to listen back over and over and that way

620
00:35:02,639 --> 00:35:03,960
I know the story see it.

621
00:35:04,039 --> 00:35:06,239
Speaker 1: And now I need to place this here and put

622
00:35:06,599 --> 00:35:07,960
copy and paste everywhere.

623
00:35:08,159 --> 00:35:11,639
Speaker 2: Yeah, no, I don't. I don't transcribe any interview. I listen.

624
00:35:12,000 --> 00:35:14,480
I listen because I listened to it once and then

625
00:35:14,519 --> 00:35:16,519
I listened to I listened to it live obviously when

626
00:35:16,559 --> 00:35:18,679
it's happening. Then I listen to it again. Then I

627
00:35:18,719 --> 00:35:21,000
start forming a story, and I listen by the time

628
00:35:21,239 --> 00:35:25,719
I'm done with an interview that then becomes a story,

629
00:35:25,760 --> 00:35:29,159
it's always at least three, four or five sometimes six

630
00:35:29,199 --> 00:35:31,639
time I can get to the point where I can recite,

631
00:35:31,760 --> 00:35:33,800
I can I memorize the interview.

632
00:35:34,480 --> 00:35:37,239
Speaker 1: Yeah, And that's why I love just doing these interviews

633
00:35:37,360 --> 00:35:42,159
as is, throwing them out there, having interruptions from the grandchild. Right,

634
00:35:42,239 --> 00:35:44,039
I just put it out there. I'm not going to

635
00:35:44,079 --> 00:35:46,320
spend and I mean, I can create one minute pieces

636
00:35:46,360 --> 00:35:48,280
out of it, and I'll let somebody else do that.

637
00:35:48,800 --> 00:35:52,880
Speaker 2: Yeah, and and and I get it. And that's obviously

638
00:35:54,039 --> 00:35:59,519
it's a much more cost and time effective way of

639
00:35:59,599 --> 00:36:01,960
creating a podcast. I mean, I listened to SmartLess, right,

640
00:36:02,000 --> 00:36:05,679
those guys are great, three guys, one guest, good conversation,

641
00:36:06,280 --> 00:36:10,440
cut send. You know what I mean? And I get it.

642
00:36:10,519 --> 00:36:13,599
I just can't. I can't bring myself to doing it.

643
00:36:13,719 --> 00:36:16,719
I can't do it. I feel like the minute I

644
00:36:16,760 --> 00:36:20,679
hear them say another name, or they go down the

645
00:36:20,679 --> 00:36:24,280
story or that, I have my instincts to get another voice,

646
00:36:24,559 --> 00:36:29,960
another perspective, another I have to keep layering in. And

647
00:36:30,000 --> 00:36:33,199
then that to me, was the way I loved doing it.

648
00:36:33,239 --> 00:36:36,079
Now that was just me, but it also meant that

649
00:36:36,199 --> 00:36:41,119
in order to afford to do it, I just I could.

650
00:36:41,239 --> 00:36:42,079
Speaker 1: Didn't make sense.

651
00:36:42,280 --> 00:36:47,400
Speaker 2: No, not if I'm independently wealthy, and it doesn't matter.

652
00:36:47,480 --> 00:36:49,480
I'll go back to doing that and it'll just be

653
00:36:49,559 --> 00:36:52,880
my it'll be my passion project. But I can't afford

654
00:36:52,920 --> 00:36:54,599
to just have passion projects anymore.

655
00:37:01,079 --> 00:37:05,320
Speaker 1: Well, it was your passion project. I mean, how many

656
00:37:05,360 --> 00:37:08,480
interviews did you with Labi?

657
00:37:09,239 --> 00:37:11,320
Speaker 2: And I had no idea going in, and I.

658
00:37:11,239 --> 00:37:14,079
Speaker 1: Took a small handful of him and Mac Barnhardt's been

659
00:37:14,119 --> 00:37:16,679
on the show multiple times because I heard him on

660
00:37:16,719 --> 00:37:19,480
your show, and now he's become a friend and had

661
00:37:19,599 --> 00:37:21,280
him on and met up with him when I went

662
00:37:21,320 --> 00:37:25,320
to the Masters, and yeah, and then other people as well.

663
00:37:25,360 --> 00:37:28,320
Some we had scheduled it didn't work out, It didn't matter,

664
00:37:28,400 --> 00:37:32,320
But yours, your series was a great source for me

665
00:37:32,960 --> 00:37:36,000
of great content of just letting people go. Yeah, so

666
00:37:36,199 --> 00:37:36,559
thank you.

667
00:37:37,039 --> 00:37:39,199
Speaker 2: There's a lot of There was a lot of great,

668
00:37:39,239 --> 00:37:43,960
great people talking about about that story. And again I'll

669
00:37:44,000 --> 00:37:48,360
started with Lucas Glover, you know, essentially curing his yips

670
00:37:48,400 --> 00:37:53,199
by way of Lab, and and then so many, so

671
00:37:53,280 --> 00:37:57,599
many people getting involved, and then the simultaneous story of

672
00:37:57,719 --> 00:38:01,039
Lab and the intersection of Lab Fucus and then that

673
00:38:01,280 --> 00:38:06,000
transformation and of his professional career because a lab is amazing.

674
00:38:06,920 --> 00:38:08,719
Speaker 1: And I don't know if you noticed, but this year

675
00:38:08,840 --> 00:38:13,199
during the Masters, uh, the Golf channel was on and

676
00:38:13,199 --> 00:38:16,679
and wait a minute, you know, Uh, there's an ad

677
00:38:16,760 --> 00:38:20,280
for Charles Schwab about Sam Han. Did you see that?

678
00:38:20,400 --> 00:38:21,280
Speaker 2: I did not see that.

679
00:38:21,360 --> 00:38:23,360
Speaker 1: I was like, oh my god, they're doing Sam hunt.

680
00:38:23,760 --> 00:38:26,920
It's a Schwab commercial. Whoa is it?

681
00:38:26,960 --> 00:38:29,079
Speaker 2: Because? Is it because he's a game Are they going

682
00:38:29,079 --> 00:38:31,079
to do a series on him as a game changer series?

683
00:38:31,119 --> 00:38:32,960
Speaker 1: I don't know if they're doing a series, but they

684
00:38:33,119 --> 00:38:37,039
you know, it was clearly him Sam on Lab Wow.

685
00:38:37,519 --> 00:38:42,960
Speaker 2: Yeah, so yeah, it's no Sam. Sam's the man. Bill

686
00:38:43,000 --> 00:38:46,719
Pressy was obviously the original sort of guy who came

687
00:38:46,840 --> 00:38:47,199
up with.

688
00:38:47,519 --> 00:38:50,920
Speaker 1: Uh with the design and the science behind it, But

689
00:38:51,039 --> 00:38:52,440
it was Sam who turned.

690
00:38:52,280 --> 00:38:55,639
Speaker 2: Out the revealer. Yeah when Yeah, and but but Pressy

691
00:38:56,199 --> 00:38:59,440
as a business guy was failing big time. And it

692
00:38:59,519 --> 00:39:02,760
wasn't in till Sam came in as a businessman as

693
00:39:02,760 --> 00:39:08,320
an investor and brought in the marketing and the machine

694
00:39:08,360 --> 00:39:12,360
behind it that it became ultimately successful. And man, what

695
00:39:12,400 --> 00:39:15,440
a story it is. And it continues to be a great, totally,

696
00:39:15,519 --> 00:39:19,039
totally how many I'm putting with I'm putting, I'm putting

697
00:39:19,039 --> 00:39:22,440
with the labor. I'll never I've got the d the

698
00:39:22,559 --> 00:39:28,480
d F three, the the little version, right, so, uh,

699
00:39:28,760 --> 00:39:31,559
the little version of the original and then it scoops

700
00:39:31,559 --> 00:39:35,599
the ball when you put the ball. But I yeah,

701
00:39:35,679 --> 00:39:38,800
I don't think there's any way I ever putt with anything,

702
00:39:38,920 --> 00:39:41,760
knowing what I know. And again, I'm not an equipment guy.

703
00:39:41,880 --> 00:39:46,559
I know, no, don't change. But there's no way I'm

704
00:39:46,639 --> 00:39:48,960
ever not putting with a lab putter knowing what I

705
00:39:49,000 --> 00:39:52,119
know and hearing what I heard and seeing what I've seen.

706
00:39:52,519 --> 00:39:56,519
It's just that's that's that to me, is eliminating one

707
00:39:56,559 --> 00:40:00,199
of the three aspects of what a putting stroke is.

708
00:40:00,559 --> 00:40:04,000
If I cannot have to worry about returning that putter

709
00:40:04,039 --> 00:40:07,760
face to square and not having to worry about mitigating torque,

710
00:40:08,039 --> 00:40:10,199
and now I'm just learning about I'm just trying to

711
00:40:10,199 --> 00:40:15,320
figure out you know, uh a line and pace? Those

712
00:40:15,360 --> 00:40:17,840
are you know? If you're that to me, is I

713
00:40:17,840 --> 00:40:20,840
can I can? I can? I think I can figure

714
00:40:20,840 --> 00:40:23,320
out line and pace, or at least I can give

715
00:40:23,360 --> 00:40:27,159
it a go. Not having to mitigate torque in that

716
00:40:27,199 --> 00:40:31,280
putter face is it's elimiting one of the true sort

717
00:40:31,320 --> 00:40:33,920
of variables of what's going on every time you take

718
00:40:33,920 --> 00:40:34,519
the putterback.

719
00:40:34,840 --> 00:40:38,159
Speaker 1: Okay, I'm sold. Oh that's right. I already have four labs.

720
00:40:39,559 --> 00:40:41,360
Speaker 2: I only need one one.

721
00:40:41,559 --> 00:40:45,119
Speaker 1: I'm going I'm trying. I'm using the the OS one now,

722
00:40:45,400 --> 00:40:49,159
the col Scott design. So you mentioned before that fire

723
00:40:49,239 --> 00:40:55,679
Pit Collective, Firepitproductions dot com, the Firepitproductions dot Com doing events.

724
00:40:55,760 --> 00:40:56,559
Tell me about that.

725
00:40:57,119 --> 00:40:59,119
Speaker 2: Yeah, So, I mean just on the back end of

726
00:40:59,199 --> 00:41:02,719
these production partnerships that I make. So at Pasa Tiempo,

727
00:41:03,119 --> 00:41:05,360
we're putting out a bunch of content. At Positive, Let's

728
00:41:05,360 --> 00:41:09,079
have an event. Come come, come play the place I've

729
00:41:09,119 --> 00:41:11,760
just been telling you about, Gamble Sands. We're gonna have

730
00:41:11,760 --> 00:41:14,079
a bunch of content. You know, We're gonna We're gonna

731
00:41:14,079 --> 00:41:16,719
have an event at Gambell Sands, Laura Loma in the

732
00:41:16,800 --> 00:41:19,360
Hill Country, Texas. I'm really trying to figure out a

733
00:41:19,360 --> 00:41:21,480
way to have an event at Laura Loma. So you're

734
00:41:21,519 --> 00:41:24,239
gonna see the David Kid course being built. Come out

735
00:41:24,280 --> 00:41:27,920
and play it. Experience that David kidb there that you

736
00:41:27,960 --> 00:41:32,760
know music, I host a buddy strip every year called

737
00:41:32,760 --> 00:41:36,639
the Uncle Tony Invitational Abandon Dunes. We've gone to excuse me,

738
00:41:36,639 --> 00:41:40,039
We've gone to Pinehis, We've gone to Sand Valley. Someday

739
00:41:40,039 --> 00:41:42,599
we'll go to Ireland, you know, for a big anniversary.

740
00:41:42,639 --> 00:41:45,599
But we go to Bandon Dunes and at the Uncle

741
00:41:45,599 --> 00:41:51,440
Tony Invitational, I've learned about what people want in terms

742
00:41:51,480 --> 00:41:54,840
of of an experience a trip. I always try to

743
00:41:54,840 --> 00:41:57,360
bring someone who plays live music around the fire pit.

744
00:41:57,719 --> 00:42:01,320
I like having a competitive round the morning and a

745
00:42:01,440 --> 00:42:04,679
fun round in the afternoon. That is a tournament within

746
00:42:04,760 --> 00:42:08,320
the tournament. And so I'm building all of that into

747
00:42:08,719 --> 00:42:12,360
I'm bringing the Uncle Tony Invitational and the production partnerships

748
00:42:12,719 --> 00:42:18,639
and making that we were calling it bonfires. Right now

749
00:42:18,679 --> 00:42:21,320
we're on the verge. I'm having a meeting today in

750
00:42:21,360 --> 00:42:23,960
about forty five minutes with True Links where and I'm

751
00:42:23,960 --> 00:42:27,400
going to partner with them and they're gonna be They're

752
00:42:27,440 --> 00:42:29,519
going to bring their community into our events, and our

753
00:42:29,559 --> 00:42:32,400
events are going to come into their community, and they'll

754
00:42:32,400 --> 00:42:34,599
help with the gift bags and we'll create more content

755
00:42:34,679 --> 00:42:38,679
for them and the destinations. I really love Jason Moore,

756
00:42:39,039 --> 00:42:42,159
Ryan Moore, I love their whole team. I've loved that

757
00:42:42,239 --> 00:42:46,079
brand from the beginning. A partnership of brands makes a

758
00:42:46,119 --> 00:42:48,400
lot of sense in this world of golf that's happening

759
00:42:48,400 --> 00:42:52,320
all over the place. So if I can partner with them,

760
00:42:52,920 --> 00:42:54,440
and we're going to be I think we're going to

761
00:42:54,480 --> 00:42:58,760
be calling them Enjoy the Walk Gamble Sands. That's their tagline,

762
00:42:59,039 --> 00:43:02,320
and it matches with what the vibe I've always believed in.

763
00:43:02,360 --> 00:43:04,519
Speaker 1: And I'm gonna have to show up one of these

764
00:43:04,559 --> 00:43:06,199
I'm going to have to crash that party.

765
00:43:06,400 --> 00:43:09,000
Speaker 2: Yeah. So we're gonna have live music, great gift bags,

766
00:43:09,039 --> 00:43:14,079
great value architects, round tables, fire pits, you know, and

767
00:43:14,119 --> 00:43:17,079
good experiences. And we keep them small. I want to

768
00:43:17,159 --> 00:43:17,599
keep them.

769
00:43:18,079 --> 00:43:19,199
Speaker 1: I wanted to find small.

770
00:43:19,760 --> 00:43:24,119
Speaker 2: You know. Let's say forty max, forty people max. Twenty

771
00:43:24,159 --> 00:43:24,840
teams of two.

772
00:43:25,280 --> 00:43:26,800
Speaker 1: Wow, Okay, that.

773
00:43:26,760 --> 00:43:29,079
Speaker 2: Would be that that would be my sweet spot. If

774
00:43:29,119 --> 00:43:31,800
there are twenty four teams of two, that's still great.

775
00:43:32,400 --> 00:43:34,920
Speaker 1: H that's ambitious.

776
00:43:34,920 --> 00:43:37,440
Speaker 2: Twenty twenty teams of two, twenty four teams of two.

777
00:43:37,760 --> 00:43:40,400
I mean if Uncle Tony is twelve teams of two,

778
00:43:40,440 --> 00:43:44,280
so twenty four people is that's that feels intimate and special.

779
00:43:44,920 --> 00:43:46,960
But it's probably be a little bit bigger than those.

780
00:43:47,760 --> 00:43:50,639
Speaker 1: All right, let's make a turn here because you mentioned

781
00:43:50,639 --> 00:43:56,639
for An Lundquist earlier as we were talking, uh, and

782
00:43:57,280 --> 00:44:01,280
you missed him at the Masters this year. But where

783
00:44:01,280 --> 00:44:06,760
do you rate this year's twenty twenty five Sunday at

784
00:44:06,800 --> 00:44:08,519
the Masters on television?

785
00:44:09,559 --> 00:44:16,360
Speaker 2: It is so rare for a Sunday at Augusta to

786
00:44:16,400 --> 00:44:20,440
meet expectations. I mean, because people's expectations when they see

787
00:44:20,480 --> 00:44:25,880
a oh wow, Bryson Rory or Phil Tiger or what

788
00:44:26,960 --> 00:44:30,519
John Rop, Scottie sheffid what you know, it's very rare

789
00:44:31,760 --> 00:44:37,800
that it meets expectations because one guy goes the other way,

790
00:44:37,920 --> 00:44:40,960
another guy runs away either got a four shot lead,

791
00:44:41,039 --> 00:44:44,239
or some guy comes from nowhere, and and it's always like,

792
00:44:44,280 --> 00:44:53,760
oh darn it. Then then to exceed expectations, to exceed

793
00:44:53,840 --> 00:44:57,840
the expectations of a Sunday at Augusta in which Rory

794
00:44:57,840 --> 00:45:00,800
and Bryson are in the final pairing and within the

795
00:45:00,840 --> 00:45:04,400
second hole a three shot lead is gone and we

796
00:45:04,519 --> 00:45:08,760
got Bryson is in the lead, two shot leads, so

797
00:45:08,760 --> 00:45:11,039
then it becomes a three shot swing. Bryson is in

798
00:45:11,119 --> 00:45:16,599
the lead. The second hold. I mean the guy that

799
00:45:16,800 --> 00:45:19,840
had two double bogies on Sunday, beat the guy that

800
00:45:19,960 --> 00:45:27,440
had ten natural birdies. Wow, Justin Rose made ten birdies,

801
00:45:28,199 --> 00:45:33,880
four pars, four bogies and lost. Rory McElroy had four

802
00:45:33,920 --> 00:45:36,239
double bogies that week. That never happen. You don't win.

803
00:45:36,360 --> 00:45:38,639
Make four double bogies and win the Masters. He made

804
00:45:38,639 --> 00:45:44,400
two on Sunday and one every time he made a

805
00:45:44,400 --> 00:45:47,559
mistake he recovered. The same guy who put it in

806
00:45:47,559 --> 00:45:50,679
the water from eighty six yards two holes later hit

807
00:45:50,679 --> 00:45:53,480
a two hundred and ten yard hook seven iron to

808
00:45:53,599 --> 00:45:55,800
eight feet. Now, he didn't hit the hole with the pot,

809
00:45:55,800 --> 00:45:57,840
he still made birdie. But this is the same guy,

810
00:45:58,039 --> 00:46:01,079
The same guy who boged from a twenty yards at

811
00:46:01,119 --> 00:46:03,960
the eighteenth fairway on the seventy sixth hole. Is the

812
00:46:03,960 --> 00:46:06,480
guy who birdied on the seventeenth hole and knocked it

813
00:46:06,480 --> 00:46:08,800
to four feet. I mean what.

814
00:46:12,920 --> 00:46:15,239
Speaker 1: It was mind blowing. It was probably some of the

815
00:46:15,239 --> 00:46:17,760
greatest golf television ever broadcast.

816
00:46:18,159 --> 00:46:23,159
Speaker 2: Paul McGinley said it best, and I think we've all

817
00:46:23,599 --> 00:46:26,000
known this for a long time and we've seen this

818
00:46:26,320 --> 00:46:31,159
for a long time, But Rory cannot play defensive golf.

819
00:46:31,440 --> 00:46:39,320
He's a horrible defensive play with the lead golfer's tweeting

820
00:46:39,360 --> 00:46:42,159
live tweeting during the whole process. We always knew Rory

821
00:46:42,239 --> 00:46:45,480
was going to probably have to come from behind in

822
00:46:45,599 --> 00:46:49,360
order to break through and win the Masters or another major.

823
00:46:49,760 --> 00:46:51,599
He was going to need to be the chaser, because

824
00:46:51,639 --> 00:46:55,599
he's just better that way. He needed and so he

825
00:46:55,760 --> 00:47:00,320
literally sabotaged his own success throughout that final round in

826
00:47:00,400 --> 00:47:03,320
order to set up the scenarios in which he was

827
00:47:03,360 --> 00:47:07,599
then coming back and overcoming that those failures that I mean,

828
00:47:07,840 --> 00:47:11,880
but that's over time, I think he developed that thick

829
00:47:12,000 --> 00:47:14,920
skin and that ability to do that by the amount

830
00:47:14,960 --> 00:47:20,239
of failures. To his credit, he's become better at overcoming fails.

831
00:47:20,239 --> 00:47:23,199
He's already run one three times this year, by the way,

832
00:47:23,400 --> 00:47:25,599
he already has a Players and a Master's. And now

833
00:47:26,239 --> 00:47:30,079
you've got uh, you got Quail Hollow, which he loves.

834
00:47:31,079 --> 00:47:33,880
We know, he royal Port Rush, that's like a home

835
00:47:33,920 --> 00:47:36,639
game for him. And you've got Oakmont, which favors long

836
00:47:36,679 --> 00:47:39,480
and straight. I mean, this guy literally might go on

837
00:47:39,599 --> 00:47:43,039
a heater in which unlike anything we've ever seen. I mean,

838
00:47:43,039 --> 00:47:45,840
this is Rory McElroy. We put him to bed for

839
00:47:45,920 --> 00:47:48,480
almost a better part of a decade thinking well, I

840
00:47:48,519 --> 00:47:50,719
guess the game and the pressures and all this stuff

841
00:47:50,800 --> 00:47:52,960
is just too much for him. Maybe it's not.

842
00:47:54,159 --> 00:47:59,079
Speaker 1: Yeah, Well, when this podcast is published, let me just say,

843
00:47:59,400 --> 00:48:03,639
as we're recording this podcast, there's still two more majors

844
00:48:03,679 --> 00:48:09,559
coming of you know, that we'll not know about, and

845
00:48:09,880 --> 00:48:13,199
for any of it to exceed the expectations and to

846
00:48:13,400 --> 00:48:16,519
deliver what the Masters did this year, the Masters is

847
00:48:16,559 --> 00:48:19,480
going to be talked about for decades to come, and

848
00:48:19,719 --> 00:48:23,079
hopefully there's more to talk about of what we've you know,

849
00:48:23,320 --> 00:48:27,519
what is transpired in the last two majors that we

850
00:48:27,719 --> 00:48:30,920
just finished one. You know again, as this gets published,

851
00:48:30,920 --> 00:48:33,679
we've just finished the third major of the year. But

852
00:48:34,280 --> 00:48:36,960
this is this is something that can be talked about.

853
00:48:37,000 --> 00:48:40,039
It partly why I don't like to talk about golf

854
00:48:40,079 --> 00:48:42,599
events on a podcast because it's old news.

855
00:48:42,840 --> 00:48:45,760
Speaker 2: Well, if this plays out the way it could, I mean,

856
00:48:46,000 --> 00:48:48,159
the other thing, Fredd and to talk about it from

857
00:48:48,159 --> 00:48:51,679
thirty thousand feet in majors because of the splintering of

858
00:48:51,719 --> 00:48:54,719
men's professional golf, majors have become more major, right that

859
00:48:55,079 --> 00:48:57,880
because we get the best players under one roof again,

860
00:48:58,639 --> 00:49:04,119
and so there's a little bit of that there's the venues, right,

861
00:49:04,199 --> 00:49:07,440
I mean you're talking about Augusta and Quail and Port

862
00:49:07,519 --> 00:49:11,119
Rush and again Rory has like shot like sixty one

863
00:49:11,159 --> 00:49:13,920
there when he was like fourteen. I mean, Port Rush

864
00:49:14,000 --> 00:49:18,480
is is quite literally a home game for Rory. And

865
00:49:18,519 --> 00:49:21,599
then you got Oakmont. I mean this year and these

866
00:49:21,639 --> 00:49:25,360
majors and the idea of splintering a men's professional golf

867
00:49:25,400 --> 00:49:29,039
and the guys like Bryson and rom and Brooks and guys.

868
00:49:29,159 --> 00:49:31,400
You know, Patrick Reid was in the hunt. Patrick Reid

869
00:49:31,400 --> 00:49:34,239
almost won this tournam that was crazy. And then you

870
00:49:34,360 --> 00:49:37,039
have you know, and it's a Ryder Cup here. So

871
00:49:37,400 --> 00:49:42,679
this is it's this buckle up. I'm not watching men's

872
00:49:42,679 --> 00:49:45,199
professional golf week to week. It just no longer and

873
00:49:45,320 --> 00:49:47,440
I'd much rather go. You know, I got a seven

874
00:49:47,480 --> 00:49:49,599
year old who's playing baseball. I got a family, I

875
00:49:49,639 --> 00:49:52,159
got a I got a lot going on. I'm not

876
00:49:52,199 --> 00:49:54,360
sitting around watching a lot of men's professional golf, nor

877
00:49:54,400 --> 00:49:57,000
am I actually compelled to do so. For whatever reason,

878
00:49:57,000 --> 00:49:59,280
They've kind of lost me, and they lost the plot

879
00:49:59,320 --> 00:50:02,199
as far as I'm concern on sort of the fans first,

880
00:50:02,840 --> 00:50:08,960
but the majors and that major that delivered real.

881
00:50:09,000 --> 00:50:15,119
Speaker 1: I did really did well, Matt. I could keep going

882
00:50:15,199 --> 00:50:17,400
and we could keep going, but we will at some

883
00:50:17,519 --> 00:50:20,239
point and do it again. But I just want to

884
00:50:20,639 --> 00:50:23,679
thank you for helping me celebrate getting up to one

885
00:50:23,719 --> 00:50:26,920
thousand episodes and continuing on.

886
00:50:27,559 --> 00:50:29,800
Speaker 2: There was a small you've done a thousand episodes.

887
00:50:30,599 --> 00:50:32,480
Speaker 1: This is episode one thousand and five.

888
00:50:34,159 --> 00:50:38,719
Speaker 2: That's tremendous, friend. That's congratulations, that's incredible, that's really cool.

889
00:50:38,960 --> 00:50:42,599
That's that's a lot. I mean, that's a lot of work.

890
00:50:42,760 --> 00:50:45,239
It's a lot of conversation. It's a lot of dedication

891
00:50:45,719 --> 00:50:48,239
and preparation because I know you don't just wing it,

892
00:50:48,320 --> 00:50:54,599
so I, you know, good for you. Congratulations, keep going.

893
00:50:55,320 --> 00:51:01,360
Why stop now,