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Speaker 1: It's not only China sourcing, it's global sourcing. So we

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do of course China is still a strong market for it,

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but also the ones for example, if we do look

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into getting out of China, I mean we do global

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product sourcing. That's what we call Signify global product sourcing.

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But what we usually bring to the table is that

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most of the companies who have either raw material to

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purchase or they're getting private label products done through third

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party manufacturers, they don't usually have the time and or

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the knowledge of finding about thirty potential producers, contacting them,

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getting quotations, comparing the quotations, and negotiating one against the

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other one.

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Speaker 2: You're listening to Carrie Letz's Financial Survival Network, where you

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get valuable information you just can't find anywhere else to

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thrive in today's trying times. You need the Financial Survival

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Network now more than ever. Go to Financial Survivalnetwork dot

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com and get your free newsletter and gift. Financial Survival

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Network now more than ever.

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Speaker 3: And welcome you are listening to and watching the Financial

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Survival Network. I'm your host, Carrie Lutz. Hey, you know,

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for a while I've been helping businesses turn around and

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well person you're about to hear from, not exactly the

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same kind of business, definitely related. Name is Sebastian Hers,

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and you help businesses increase their profits by cutting costs,

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which is something that every business should be doing on

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a monthly or a very least a quarterly basis Sebastian.

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It's great to have you on the show. How'd you

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get into this? Harry?

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Speaker 1: Thank you so much for this? And I think you

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hit like a very very good use case. Aud you

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say it does an English like you hit a nail

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on the head. You should look, of course, especially when

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it comes to turning your business around, whether you're spending

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too much or not. And we're sourcing companies, so we're

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finding manufacturers negotiating prices and reducing the purchasing costs.

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Speaker 3: That's the ultimate target, of course for it. And how

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do we get to this?

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Speaker 1: Well, I got to admit it's not me, it's my

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better half. She's been doing sourcing all her life long.

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I should usually not say that she's been doing sourcing

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for twenty years, but only nineteen years, because she's not

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don exaggerated.

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Speaker 3: And we used to both.

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Speaker 1: She's from Russia, from Germany, and we both used to

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live in China, so we got to know each other

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in China. I'm an electrical engineer and stayed with a

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large Swiss company for twelve years, and she's been doing sourcing.

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Then in the end of China, I started building my

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first private label product business and all of a sudden,

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of course sourcing was one of the topics for myself.

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And she bothered me three times, or it bothered is

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the wrong word, but usually when what can you not

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do against women?

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Speaker 3: You can't win against them?

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Speaker 1: So three times she asked me in it all right,

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I'll join you. And this all of a sudden is

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how we then got together with Signified Global Product Sourcing

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into a deeper, more and more sourcing together.

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Speaker 3: Yeah. Never never argue with a woman. You can only lose, right,

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I like that one.

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Speaker 1: I think that's that's hitting and nail on the head again.

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Speaker 3: Yeah, hice. So all right, so you were out expert

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in China outsourcing and it kind of led to this,

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and what do you think you bring to the table, Like,

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what is your your avatar, your typical archetypal. Buy in

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two needs you and maybe not doesn't know it.

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Speaker 1: It's it's not only China sourcing. It's global sourcing, so

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we do. Of course China is still a strong market

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for it, but also the ones for example, if we

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do look into getting out of China, I mean we

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do global product sourcing. That's what we call signified global

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product sourcing. But what we usually bring to the table

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is that most of the companies who have either raw

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material to purchase or they're getting private label products done

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through third party manufacturers, they don't usually have the time

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and or the knowledge of finding about thirty potential producers,

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contacting them, getting quotations, comparing the quotations, and negotiating one

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against the other one. So it is something anybody could

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do on his or her own with a little bit

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of course of sourcing knowledge, negotiation power.

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Speaker 3: Et cetera.

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Speaker 1: But it's just simply really the time that most of

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the medium and large companies don't have to look into

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so many potential quotations or finding so many because in

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typical or in today's world is typical that purchasing staff,

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whether in large companies or us on small private label businesses,

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they may get three or four quotations typically to have

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a comparison and think we're at the right track. This

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is usually good for the beginning, but especially when you

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have products that sell well or you have issues. Of course,

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with finances, you can look whether your costs of a

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good sold are too expensive. And it's I think not

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a secret. I mean, the more quotations you get, the

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better leverage negotiation you have. Right, that's the unspoken or

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spoken truth of what brings success in saving money.

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Speaker 3: So when you're looking though, sometimes the price could be

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too cheap or too expensive, do you like usually throw

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up the cheapest and the highest? How do you do that?

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Speaker 1: I mean the target would be of course, if things

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go well, out of those thirty potential producers may work

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get five to eight quotations. Maybe if it goes well,

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or even better at ten to twelve. Maybe if it

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goes really well, if you're going into China and seartually there,

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maybe you get fifteen, twenty or twenty five. So of course,

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if you do see where the average usually lays, and

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you see one that really escapes and run the way

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with extremely low prices, you think is like, yeah, there

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must be something wrong. And then the most expensive and

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extreme ones that get out of the normal average, of

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course you would kick them out as well. But then

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you'll start looking at the ones which are reasonable. I mean,

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it may not hurt still to have a look at that,

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but like you rightly say, it may be if it's

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like extremely cheap or extremely expensive, there's something there's something

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that's different with that product.

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Speaker 3: Gotcha, I say, so, yeah, you really you got to

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do your due diligence on these potential suppliers, right.

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Speaker 1: Absolutely, yes, yeah, And I mean one of the other

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secrets maybe to do is also if you do this,

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of course on your own, kick out any trading companies

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if you can, if you're willing to take the effort

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of being responsible of course for your product on your own.

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If youse, say, companies they're moving big boxes, turning them

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into small boxes and ship them out and then ask

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for a FT twenty thirty forty fifty eighty percent margin,

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which or sometimes even more so, trading companies is like

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a red flag for us usually unless.

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Speaker 3: A client really wants to have them.

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Speaker 1: We don't need middlemen, not all the time.

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Speaker 3: Well, I always learned in college and management. You can

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get rid of a middleman, but you can't get rid

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of this.

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Speaker 1: Function, right, yes, but you can change the way how

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a middleman is being charge or how he charges. Like

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most of the middleman would call us as a middleman,

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you know, many times they would buy the product and

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resell it or get a contract for getting a percentage

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of the order volume.

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Speaker 3: And those are.

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Speaker 1: Unnecessary costs where you say, why.

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Speaker 3: Should for doing that work once?

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Speaker 1: You should always earn so many percent forever? Yeah, just

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finding a producer on the order volume.

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Speaker 3: That used to be the case.

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Speaker 1: But I think this is something where we're i would say,

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revolutionizing the market. And maybe some companies don't like us

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because of that.

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Speaker 3: Well that's their problem. Your duty is to your client

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to get them the best possible deals to help them

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maximize their their profits. Right, if you ever.

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Speaker 1: Look for a job, carry that was a very good summary.

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I don't think I could afford you.

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Speaker 3: Though, but yeah, hey, that's what I usually tell clients.

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I don't want to work with you can't afford me,

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and that makes them want to work with me more.

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But sorry for another day. But so, so, what are

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three things that any business could do right now to

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cut their costs?

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Speaker 1: Where let me ask, where's the audience for you? Mostly

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in the US, I would assume, right.

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Speaker 3: In the US, But we got Canadians and then Europe.

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You know, we got three percent of the audience in UK,

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Netherlands and Germany, so this.

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Speaker 1: Is really the majority, of course for the US and.

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Speaker 3: Cat Yeah, eighty five percent is here in North America. Yeah, so,

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I mean definitely.

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Speaker 1: One of the things I think that applies for anybody

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is to ask yourself, all right, do I really get

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the best prices? And I am very very often hear oh,

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we're working for such a long time. We're working for

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ten years, fifteen years with the same supplier. That's usually

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a sign that you don't have the best prices, because

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of course they also want to earn money, and something

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has changed in the market. There are probably more producers

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in there. And I mean we've saved our clients no

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more than have a billion with a bee like.

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Speaker 3: Bravo and long. That's a lot of money. Yeah, indeed.

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Speaker 1: And the second thing, especially when it comes to the US,

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I would look, I mean, China still is a great country.

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We've been in there, I mean politically wise that maybe

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you know, of course different reasons, but what I'm saying

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in terms of production and et cetera, it's still a

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great country. We're still doing about forty percent sourcing inside China,

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which is the largest by far for a single country.

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But I mean an economic economic war always has somewhat

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been going on between the US and China, but I

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mean since Trump back then in twenty eighteen implemented even

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more anti dumping tariffs against products from China, and the

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question really comes up as like, okay, can I get

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this product from a different country but China, because I

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think back then it was a two hundred and fifty

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or two hundred and eighty billion lawler market. Who cares

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about thirty billion?

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Speaker 3: Right that.

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Speaker 1: They had at least twenty five percent additional import tax.

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And please do not do not do to make the

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mistake and sheet and different tariff code cheat with a value.

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So just to get around the anti dumping tariffs because

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a country does not make any money, a country doesn't

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have any money, A country has taken taxes in the top. Yeah,

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and if they need money, and they'll check you out

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and they find some mistakes, believe me, they go deeper.

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We have a few companies, two of them are also

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product businesses, and I mean US Germans. I think we

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may be a little bit more afraid or more aware

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of that compared to what I see a lot of

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times in the US. But I've gone through customs checks

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and I'm super happy that they found like minor mistakes,

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but you know, the minor mistakes, and they started digging.

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They wanted to see the invo as a still bank

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transfers all of those things, and was like, if there

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was one small mistake, paid one thousand, five hundred extra,

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which wasn't really much, but the rest was correct. But

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if a country wants money, they will go for it.

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Speaker 3: And they got to pay you know, a few mispayments there,

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and they've already paid for your fee. Right, what do

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you mean a few misspayments, Yeah, a few misstaken payments,

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a few you know.

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Speaker 1: Right, I mean whenever we came on the right payments

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or just looking at the penalties, I mean, yes, you

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may very simply do it once. Right, it covers any

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of the cost that you would have. So one of

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the ones we said, like, you know, do you really

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have the best prices. The second time is like is

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China the right country or for the simple reason, a

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government does not tax a product. A government taxes a

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product from a specific country. So that's say I give

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you one example, one of our they do beauty accessories.

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Also German guys selling in the US, selling over their

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own web page. I think that year back then was

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like thirty million dollars. Was like, hats of guys, you

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really know how to do marketing. And we found the

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product actually even one dollar cheaper in Vietnam and zero

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percent import tariffs. And they saved eight hundred and ten

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thousand dollars alone on import terms the whole year with

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the products that we optimize. They say fourteen million dollars

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by finding a cheaper supplier and no import taxes from Vietnam.

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Speaker 3: And the certain thing I would.

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Speaker 1: Say is that you can do besides that, get more quotations,

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find more suppliers and ask around and or go in

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with your existing supplier and said, guys, we've been doing

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business for so long together. I do understand here and

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there on this and that. But you know what, we

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have a lot of other orders offers as well. If

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that is true, can we do something about the price?

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Really the simple thing of just asking, even on the

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next order, even if it's the same amount of units

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that you're ordering, our own team got for our own products.

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I think in that one day was like a three

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three order row. I think in the average fourteen point

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eight percent saved just by asking. We was like, wow,

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that's additional savings.

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Speaker 3: Well, we had a saying in law school, if you

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don't ask, you don't get.

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Speaker 1: Uh. Absolutely right, Yep, that's so true.

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Speaker 3: That's absolutely true.

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Speaker 1: I mean what you need to do is, you know,

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business a bit is stune in between people, and if

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people don't talk to one another. That's why you know,

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I'm not really afraid of AI is taking over all

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those negotiations. It will be people in the end still

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communicating one another and deciding whether I do want to

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take that business from you for the amount of money

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you're offering me or not. But true, yeah, And another

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good praise in general out there is you may have

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heard this, I carry you for sure have heard this

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that the real money is made in purchasing, not in sales,

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or not only in sales.

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Speaker 3: Well, you have to have the sales in order to

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do the purchasing, right, what you.

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Speaker 1: Can purchase before, of course everything and not sell. But yes,

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some makes you get the sales. But then you know,

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the cheaper you buy, the more money of course you made.

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But yes, if you want to make.

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Speaker 3: Again in the US, like when a contractor it's or

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a construction project, after they get the award, the first

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thing they do is go back and try to cut

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the costs and get the get the suppliers to lower

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their costs, right, to lower the bill, right. Yeah, So

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it makes a lot of sense, doesn't it. Absolutely? Yeah. So,

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so tell us some success stories things that you've been

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able to achieve for clients. You gave us one example,

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some overpayments you found and that led to them saving

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not all the money in the world, but hey, every

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it's a process, right, Every savings leads to more savings.

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Speaker 1: So I mean another success again is one of the

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beauty accessories products. It was again the first product was

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like five hundred thousand units ordered a year. One dollar

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sheep was half a million saved original purchase in Bible

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six dollars, so it was three millions, and those twenty

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percent out of three millions, eight hundred and ten thousand

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just save from product number one went in the other

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seven or eight products, and then it was the savings

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of fourteen million just by changing from China to Vietnam

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and or in general looking for a new supplier. Now

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another one that was a cosmetics brand, so creams and cosmetics.

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I think it was a business of around like twenty

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six million dollars. Also, heads off, he's built this in

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three years from scratch to twenty six million dollar in revenue.

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Speaker 3: That's pretty neat. And and in the first.

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Speaker 1: Eight months back then, my wife was still doing it alone.

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But she's saved in the first eight months one point

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four million dollars. And if he's had I think back

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then two and a half million dollar in profit or

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so an additional one point four million dollars, I think

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we're like forty the forty six percent or something on

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there like it as additional profit. That's amazing finding.

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Speaker 3: I mean.

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Speaker 1: Another thing is, of course, if let's go for some

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big electronics companies fortune five hundred, so I can't give

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an aime there about this specific product. But when they

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couldn't produce anymore during the chips crisis, why or because

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they are previous free suppliers, you know, they didn't have

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any stock of computer chips anymore and memory modules and

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why not? Well, because they also only looked into their

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into their own typical pre sourcing channels. And we said, guys,

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it doesn't you know, if you're looking always in the

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same spot and there is nothing, then there's a very

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good book like The Cheese Manager or the Device Manager.

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And I think if you start looking in the same thing,

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or when you lost your key and you're looking at

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night under the street light and the key's not there,

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you will not find it there. It may be somewhere

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in the dark. And we actually went in and then

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later found As weird as it sounds, but electronic chips

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in textile producers literally under the pillows because they knew

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something was going to happen. They knew the market is

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going to crash in terms of chips, so they bought

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empty the market stopped everything in and they're owned as a

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textile training company. They knew what's going to happen. I

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can charge ten, twenty fifty or sometimes one hundred times

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the price of some of the products one hundred percent

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up front payment with no invoice. And believe me, how

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how what's the English word? How the big clients were

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really like needing it? How they are desperate?

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Speaker 3: Yeah, they didn't even you know, that's the problem. They

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don't necessarily know they need it until until you do

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it right. Until they find you and you show them

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the way yeaeah.

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Speaker 1: And I mean many of them could still not buy it,

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because I mean, obviously those are not ways that could

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be according to their compliance. But some other electronic companies,

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of course without setting the details, but they went in

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bought chips because they knew, all right, it doesn't matter,

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we need to buy them, and then they could produce

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in two digit millions. Again, finally, while somewhat outperforming legal

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or not so legal legally their competitors. And there's tons

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of finding alternative producers, finding getting your products near shoring,

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get it the production closer to your home, so maybe

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you're even in the same economic region. You can get

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much much better payment terms. Let's say, well, for example,

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like ninety days net or whatever, three percent discount on

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thirty days payment. After receiving the goods, you may by

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switching over your supply chain ors the tours near shoring

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or the smaller batches. But more frequently you have less

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bound at all, and with the late payments you may

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build up a positive cash flow. On the other hand,

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you don't have like seven eight nine weeks sea time, no,

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because you throw it on the truck and it's going

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to be there in three days, and all of those

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things may of course, I mean there's there's there's tons

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of stories that either share.

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Speaker 3: I just say, I'm sure you got a lot of them,

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like we all do, right, Yeah. So hey, So when

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when you're approaching what a quiet you agree to do

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business with them, what's the first thing you do with them?

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Speaker 1: I mean usually, of course, when it comes to really

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getting started with the sourcing, it is of understanding the product.

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It's not like, you know, they come to me, it's

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like where's the best market? That's usually what they say

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is like, so where do I best buy products? I'm

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saying that I need to understand the product because you know,

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getting freshly squeezed orange juice from Alaska is maybe not

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the best choice.

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Speaker 3: Yeah, it's not a good idea, and.

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Speaker 1: Getting bamboo out of Europe is maybe also not the

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best ideas. So we would be looking at the product

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of the way, how it's being made, what are the

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main components, And when we, for example, say can I

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give this as an example?

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Speaker 3: Sure, I'm thinking right now if I should or not.

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Speaker 1: Let's say, let's it's just some kind of basket out

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of felt material and some bamboo holdings or frames around it.

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So the question is like whether it makes sense to,

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you know, get it from Europe because Europe doesn't really

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have bamboo. Should it be a bamboo producer on the

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other in Asia who doesn't really know about textile, or

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should it be on the other hand, a textile producer

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somewhere in the Asian region, depending on which country of course,

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looking of course into the import tariffs or looking into

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the customs duties and saying whether a textile company who

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would purchase bamboo frames from somewhere else would be the

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right choice to look into. So without understanding the product,

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you can't really understand where the product.

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Speaker 3: Should come from, gotcha.

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Speaker 1: I mean, with the focus of making it the most

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affordable you can. Belias this hears in Germany, but it

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will be probably like ten times surprise.

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Speaker 3: Hey, it makes a lot of sense. Sometimes you got

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to pay the price to get the quality you want.

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Other times you know, it just makes it. Well, Hey,

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00:20:53,279 --> 00:20:55,839
appreciate you coming on, Sebastian. Just tell us how do

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00:20:55,880 --> 00:20:57,880
we connect with you on the web. Where do we

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find you? How do you work with the people?

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Speaker 1: Jerry, thanks a lot, I mean for this real great offer.

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It's it's nice to be here. I mean quite simple.

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00:21:07,240 --> 00:21:09,759
Go to signify dot net z in the beginning of

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00:21:09,920 --> 00:21:12,240
Y and the end so z I g N I

409
00:21:12,640 --> 00:21:16,119
F Y dot net and there's just a booking calendar.

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00:21:16,200 --> 00:21:18,440
Just book a call, doesn't cost anything. We'll have a

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00:21:18,599 --> 00:21:21,440
chat and we'll hop on a call and see and

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00:21:21,480 --> 00:21:25,079
explore of these possibilities to find additional producers and better

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00:21:25,160 --> 00:21:28,480
prices for your products and or if it's possible, of course,

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00:21:28,519 --> 00:21:31,319
to reduce to purchasing cost. And I think that's already

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00:21:31,440 --> 00:21:35,240
very very EASi is signify dot net and just book

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00:21:35,240 --> 00:21:35,599
a call.

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Speaker 3: All right, Hey, appreciate you coming on. And if you've

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00:21:38,880 --> 00:21:42,119
got a question for Sebastian or myself, shoot me an email, okay.

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00:21:42,319 --> 00:21:44,880
L At Carrie Let's dot com you'll find a link

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00:21:45,119 --> 00:21:47,519
to Sebastian's site and the show out to this interview

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00:21:47,599 --> 00:21:51,000
on Financial Survival Network dot com. While you're there, please

422
00:21:51,039 --> 00:21:53,119
sign up for free newsletter. You get a lot of

423
00:21:53,160 --> 00:21:56,759
great info like what Sebastian's sharing with you here and

424
00:21:56,880 --> 00:21:59,759
Sebastian will definitely talk to you again. Appreciate you coming on.

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Speaker 1: Thank you so much for my slight Thanks for.

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00:22:02,079 --> 00:22:06,720
Speaker 2: Listening to Carrie Letz's Financial Survival Network your solution to

427
00:22:06,720 --> 00:22:11,559
today's trying times. For the latest, go to Financial Survivalnetwork

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00:22:11,599 --> 00:22:16,039
dot com. Financial Survival Network now more than ever

