WEBVTT

1
00:00:03.480 --> 00:00:07.320
<v Speaker 1>Hi, I'm Ron Galen from Longmanow, Massachusetts and I play

2
00:00:07.360 --> 00:00:08.640
<v Speaker 1>at long Winow Country Club.

3
00:00:08.800 --> 00:00:10.160
<v Speaker 2>Welcome to Golf Smarter.

4
00:00:10.439 --> 00:00:15.160
<v Speaker 3>Hi. This is Susannah McGhee from Sarasota, Florida. I play

5
00:00:15.240 --> 00:00:19.039
<v Speaker 3>golf at the Preserve Golf Club at Tara in Bradenton.

6
00:00:19.519 --> 00:00:25.079
<v Speaker 3>And this is Golf Smarter Number Oney twenty. Welcome.

7
00:00:25.600 --> 00:00:28.399
<v Speaker 2>An average golfer isn't using a yardage book, probably doesn't

8
00:00:28.440 --> 00:00:30.800
<v Speaker 2>know how to read the contour lines and the elevations.

9
00:00:31.039 --> 00:00:35.280
<v Speaker 2>Our goal is to provide them a prescriptive answer that says,

10
00:00:35.320 --> 00:00:38.079
<v Speaker 2>before you hit this t shot. Here's the aim point,

11
00:00:38.119 --> 00:00:41.280
<v Speaker 2>not to say replace yardage books, maybe a different use case.

12
00:00:41.520 --> 00:00:43.200
<v Speaker 2>And then what we've heard through a lot of folks

13
00:00:43.320 --> 00:00:47.439
<v Speaker 2>is building intuition to play smart is really difficult in golf.

14
00:00:47.520 --> 00:00:49.719
<v Speaker 2>If you don't play with a lot of really good players.

15
00:00:49.880 --> 00:00:52.679
<v Speaker 2>If you're a fifteen handicap and you don't play with

16
00:00:52.719 --> 00:00:54.759
<v Speaker 2>a lot of great golfers, how do you know you

17
00:00:54.759 --> 00:00:57.880
<v Speaker 2>shouldn't shortside yourself? How do you know maybe you should

18
00:00:57.880 --> 00:01:00.960
<v Speaker 2>take this different line? You just don't. And so people

19
00:01:01.039 --> 00:01:03.920
<v Speaker 2>have used shot sense and have seen okay, it keeps

20
00:01:03.920 --> 00:01:07.000
<v Speaker 2>angling me over here. Why is that like Okay, there's

21
00:01:07.079 --> 00:01:09.159
<v Speaker 2>water over here. I need to shift over this way

22
00:01:09.239 --> 00:01:11.799
<v Speaker 2>the pins over here? Why is it keep saying aim

23
00:01:11.879 --> 00:01:14.200
<v Speaker 2>towards the fat part of the green? Now I'm better

24
00:01:14.280 --> 00:01:16.840
<v Speaker 2>understanding this. One thing we get really comfortable with is

25
00:01:16.879 --> 00:01:20.200
<v Speaker 2>the rangefinder of zapping the pin. It's one sixty two

26
00:01:20.280 --> 00:01:21.920
<v Speaker 2>and you're like, all right, Like maybe I'll take a

27
00:01:22.040 --> 00:01:24.120
<v Speaker 2>yard off and a yard to the left. We can

28
00:01:24.159 --> 00:01:26.719
<v Speaker 2>do better than that now that we have all of this.

29
00:01:26.799 --> 00:01:36.719
<v Speaker 1>Data, understanding and optimizing strategy for every shot using the

30
00:01:36.760 --> 00:01:41.040
<v Speaker 1>shot Sense app. Featuring Brent Neville. This is Golf Smarter,

31
00:01:41.959 --> 00:01:45.799
<v Speaker 1>sharing stories, tips and insights from great golf minds to

32
00:01:45.840 --> 00:01:48.840
<v Speaker 1>help you lower your score and raise your golf IQ.

33
00:01:49.760 --> 00:01:51.439
<v Speaker 2>Here's your host, Fred Green.

34
00:01:52.519 --> 00:01:56.120
<v Speaker 1>Welcome to the Golf Smarter Podcast. Brent, Thanks Fred, happy

35
00:01:56.159 --> 00:01:59.319
<v Speaker 1>to be here, Glad to have you on here. Let's

36
00:01:59.319 --> 00:02:01.480
<v Speaker 1>get the mouth and first thing. On a Monday morning,

37
00:02:01.519 --> 00:02:05.680
<v Speaker 1>we're recording this, so there's a lot of competition out there, right,

38
00:02:05.760 --> 00:02:09.400
<v Speaker 1>there's like in what you're doing and we haven't even

39
00:02:09.479 --> 00:02:11.840
<v Speaker 1>talked about what you're doing yet. But like when I

40
00:02:11.919 --> 00:02:15.000
<v Speaker 1>started this podcast, there were two or three golf podcasts,

41
00:02:15.560 --> 00:02:17.680
<v Speaker 1>it was easy to stand out and be on top.

42
00:02:18.280 --> 00:02:20.960
<v Speaker 1>Here we are twenty years later in the podcast world,

43
00:02:21.599 --> 00:02:24.680
<v Speaker 1>and there are a lot of podcasts. A couple of

44
00:02:24.759 --> 00:02:30.039
<v Speaker 1>years ago, apps started coming out for your phone so

45
00:02:30.080 --> 00:02:33.240
<v Speaker 1>that you have a GPS on your phone, and it

46
00:02:33.360 --> 00:02:38.719
<v Speaker 1>was just a GPS. But it's getting crowded in that

47
00:02:38.840 --> 00:02:42.039
<v Speaker 1>space too. There's a lot of apps there, and you've

48
00:02:42.039 --> 00:02:48.479
<v Speaker 1>come up with something unique. And I know that your

49
00:02:48.479 --> 00:02:52.639
<v Speaker 1>fingers are crossed that you are unique compared to everybody else,

50
00:02:52.759 --> 00:02:54.479
<v Speaker 1>but I think you have a lot of reasons why

51
00:02:54.520 --> 00:02:58.120
<v Speaker 1>it is. Let's talk about the shot sense app.

52
00:02:59.400 --> 00:03:06.479
<v Speaker 2>Yeah, grab, yeah, thank you. Yeah. Definitely a crowded marketplace.

53
00:03:06.520 --> 00:03:08.719
<v Speaker 2>Maybe I'll I think a step back and think about

54
00:03:08.759 --> 00:03:11.719
<v Speaker 2>you know, how we view the golf landscape of like

55
00:03:11.960 --> 00:03:15.919
<v Speaker 2>getting better lowering your scores. We think about it very

56
00:03:16.000 --> 00:03:20.120
<v Speaker 2>simply as you can either hit the ball physically better

57
00:03:20.840 --> 00:03:23.879
<v Speaker 2>or you can play smarter. Lots of innovation in the

58
00:03:23.919 --> 00:03:27.400
<v Speaker 2>ability to physically hit it. New clubs, new swing AI,

59
00:03:27.560 --> 00:03:33.199
<v Speaker 2>swing analyzer, launch monitors, simulators, all the golf specific fitness programs,

60
00:03:33.439 --> 00:03:35.759
<v Speaker 2>Lots going on there, and then I think for a

61
00:03:35.800 --> 00:03:40.199
<v Speaker 2>while that the playing smarter hadn't had as much innovation.

62
00:03:40.599 --> 00:03:43.719
<v Speaker 2>There's a lot of golf GPS apps out there that

63
00:03:43.879 --> 00:03:46.120
<v Speaker 2>maybe show you the satellite view and you can move

64
00:03:46.159 --> 00:03:51.280
<v Speaker 2>a cursor around rangefinders really despite their price going up

65
00:03:51.319 --> 00:03:53.639
<v Speaker 2>quite a bit in the last you know, five years

66
00:03:53.719 --> 00:03:58.599
<v Speaker 2>or so, technology that's over twenty years old, and then

67
00:03:58.639 --> 00:04:02.879
<v Speaker 2>you have some you know, larger course management let's like

68
00:04:02.919 --> 00:04:04.879
<v Speaker 2>teach you how to think about it, or if you

69
00:04:04.879 --> 00:04:07.039
<v Speaker 2>were to go to some clinic they can teach it.

70
00:04:07.560 --> 00:04:09.840
<v Speaker 2>We kind of look at that and say, well, now

71
00:04:09.879 --> 00:04:13.319
<v Speaker 2>that we have modern computing, now that we have a

72
00:04:13.319 --> 00:04:17.519
<v Speaker 2>better understanding of how the analytics look, how can we

73
00:04:17.639 --> 00:04:20.800
<v Speaker 2>leverage the supercomputer in your pocket to provide you the

74
00:04:20.879 --> 00:04:26.000
<v Speaker 2>optimal strategy for every shot, for every course tailored to you.

75
00:04:26.480 --> 00:04:28.600
<v Speaker 2>And that's really what we think. So you'll hear me

76
00:04:28.639 --> 00:04:32.279
<v Speaker 2>say this quite a few times of de averaging these

77
00:04:32.360 --> 00:04:36.639
<v Speaker 2>large data sets that were historically used to provide things.

78
00:04:36.759 --> 00:04:41.399
<v Speaker 2>Good example is Strokes gained very very super helpful, very novel,

79
00:04:41.800 --> 00:04:45.319
<v Speaker 2>but based on a very large average data set. That

80
00:04:45.480 --> 00:04:48.319
<v Speaker 2>is what Brody had to do ten years ago when

81
00:04:48.360 --> 00:04:51.279
<v Speaker 2>we didn't have all of this modern computing. So that's

82
00:04:51.360 --> 00:04:53.959
<v Speaker 2>kind of where we're excited to go forward. Just that

83
00:04:54.040 --> 00:04:56.680
<v Speaker 2>the capabilities that we have today that just frankly didn't

84
00:04:56.680 --> 00:04:58.680
<v Speaker 2>exist two five, ten years ago.

85
00:04:59.279 --> 00:05:03.959
<v Speaker 1>So you talk about Brody, you're talking about the Strokes Strokes,

86
00:05:04.160 --> 00:05:08.439
<v Speaker 1>Strokes gained elements of the game.

87
00:05:08.600 --> 00:05:11.800
<v Speaker 2>Yeah. Yeah, So so Brody came out with his book.

88
00:05:12.759 --> 00:05:16.480
<v Speaker 2>Yeah yeah, Mark Brody. Sorry, that's okay. In about I

89
00:05:16.519 --> 00:05:20.040
<v Speaker 2>think it was like twenty fourteen's about eleven years ago,

90
00:05:20.439 --> 00:05:23.759
<v Speaker 2>you know, super novel research and all that. But but

91
00:05:23.800 --> 00:05:27.439
<v Speaker 2>there are limitations to Strokes gained. Many of those he

92
00:05:27.600 --> 00:05:32.279
<v Speaker 2>wasn't able to solve back then, and now with you know, computing,

93
00:05:32.600 --> 00:05:34.399
<v Speaker 2>we can do that, and so a lot of what

94
00:05:34.480 --> 00:05:36.279
<v Speaker 2>we do is just kind of trying to figure out

95
00:05:36.360 --> 00:05:38.879
<v Speaker 2>instead of you know, a great example is seventeen at

96
00:05:38.920 --> 00:05:43.120
<v Speaker 2>Sawgrass from the t one hundred and thirty yards strokes

97
00:05:43.160 --> 00:05:45.879
<v Speaker 2>gained estimate I think is two point nine to eight.

98
00:05:46.800 --> 00:05:48.959
<v Speaker 2>If you put that at one hundred and thirty yard

99
00:05:49.199 --> 00:05:52.639
<v Speaker 2>part three at your local course, I'd argue that you

100
00:05:52.680 --> 00:05:54.199
<v Speaker 2>know strokes Skain is going to say those are the

101
00:05:54.240 --> 00:05:58.399
<v Speaker 2>exact same statistical you know score. I venture to say

102
00:05:58.439 --> 00:06:00.959
<v Speaker 2>seventeen at Sawgrass is a little bit more difficult, and

103
00:06:01.000 --> 00:06:04.319
<v Speaker 2>that's because of the unique playout of the green. Obviously,

104
00:06:04.319 --> 00:06:07.839
<v Speaker 2>the hazards everywhere, and so that's a limitation of strokes

105
00:06:07.839 --> 00:06:11.319
<v Speaker 2>stained is that it can't de average for your specific

106
00:06:11.360 --> 00:06:12.360
<v Speaker 2>shot that's upcoming.

107
00:06:13.040 --> 00:06:16.199
<v Speaker 1>I get it, I get it. So what was it

108
00:06:16.480 --> 00:06:20.199
<v Speaker 1>that you decided this is where we need to create

109
00:06:20.279 --> 00:06:24.800
<v Speaker 1>something that you know and you got it. You've got

110
00:06:24.839 --> 00:06:28.720
<v Speaker 1>to believe I love the playing smart smarter part you've

111
00:06:28.759 --> 00:06:30.959
<v Speaker 1>been talking about for for twenty years now.

112
00:06:31.399 --> 00:06:35.720
<v Speaker 2>Yeah. Yeah, So started playing a lot of golf, played

113
00:06:35.759 --> 00:06:38.600
<v Speaker 2>about I think close to two hundred rounds over two

114
00:06:38.639 --> 00:06:42.800
<v Speaker 2>and a half years, and all at almost the same place.

115
00:06:43.199 --> 00:06:45.199
<v Speaker 2>Went from an eight to a one and a half.

116
00:06:45.519 --> 00:06:49.079
<v Speaker 2>Didn't change my swing, didn't change my clubs. You're obviously

117
00:06:49.120 --> 00:06:51.279
<v Speaker 2>playing a lot, you're you're putting a lot, and you're

118
00:06:51.279 --> 00:06:53.959
<v Speaker 2>you're very familiar. But but what it really was is

119
00:06:54.240 --> 00:06:57.920
<v Speaker 2>I knew every play on every shot very rarely, you

120
00:06:57.959 --> 00:07:00.319
<v Speaker 2>know golf. The magic thing with golf and going new

121
00:07:00.360 --> 00:07:03.920
<v Speaker 2>courses that every you know lie is different or every

122
00:07:03.959 --> 00:07:06.680
<v Speaker 2>pin position. If you play a course two hundred times,

123
00:07:07.079 --> 00:07:09.600
<v Speaker 2>you've you haven't seen everything, but you've seen a lot

124
00:07:09.639 --> 00:07:12.480
<v Speaker 2>of it. And so from you know, my background kind

125
00:07:12.519 --> 00:07:15.959
<v Speaker 2>of engineering, there's a couple holes where I didn't know

126
00:07:16.040 --> 00:07:18.680
<v Speaker 2>the right play. Even after all of that first hold

127
00:07:18.720 --> 00:07:21.879
<v Speaker 2>is a great example. Ob right and a bunch of

128
00:07:21.920 --> 00:07:25.759
<v Speaker 2>trees left? Is it? Driver? But aimed towards the trees?

129
00:07:25.959 --> 00:07:27.519
<v Speaker 2>You obviously what you know, don't want to hit? Ob

130
00:07:28.639 --> 00:07:30.439
<v Speaker 2>But how far into the trees do I want to aim?

131
00:07:30.759 --> 00:07:32.879
<v Speaker 2>Or do I hit a three wood? Obviously with three

132
00:07:32.920 --> 00:07:35.399
<v Speaker 2>wood you're gonna lose some distance and have a longer approach,

133
00:07:35.560 --> 00:07:37.839
<v Speaker 2>like you know, how does that all work? And you

134
00:07:37.879 --> 00:07:40.439
<v Speaker 2>can start trying to do strokes gain but it's a

135
00:07:40.480 --> 00:07:43.839
<v Speaker 2>little tricky. And so that kind of started the quest

136
00:07:43.839 --> 00:07:46.399
<v Speaker 2>to say, is there a way to mathematically model this

137
00:07:46.560 --> 00:07:49.560
<v Speaker 2>out and go for you know, our goal of saying,

138
00:07:49.839 --> 00:07:53.079
<v Speaker 2>can we provide the optimal strategy for every player on

139
00:07:53.240 --> 00:07:56.800
<v Speaker 2>every course, for every shot? And so that's where shots

140
00:07:56.800 --> 00:07:57.639
<v Speaker 2>since golf was born.

141
00:07:58.800 --> 00:07:59.920
<v Speaker 1>How did you figure that out?

142
00:08:00.680 --> 00:08:03.720
<v Speaker 2>Uh? Lots of lots lots of math and problem solving.

143
00:08:03.839 --> 00:08:08.639
<v Speaker 2>So my background is engineering and a lot of what

144
00:08:08.720 --> 00:08:15.160
<v Speaker 2>I'll call it frontier technology, satellites, autonomous vehicles, UH, GEO,

145
00:08:15.199 --> 00:08:19.639
<v Speaker 2>spatial analysis, augmented reality UH. And so at the end

146
00:08:19.639 --> 00:08:21.759
<v Speaker 2>of the day, those are all so new that you

147
00:08:21.800 --> 00:08:23.920
<v Speaker 2>may think you're going to solve something, but you end

148
00:08:24.000 --> 00:08:26.600
<v Speaker 2>up having to solve quite a few different problems along

149
00:08:26.639 --> 00:08:29.720
<v Speaker 2>the way before you can actually get to it. And

150
00:08:29.759 --> 00:08:32.720
<v Speaker 2>that's really what what we faced here is, Okay, you

151
00:08:32.759 --> 00:08:34.799
<v Speaker 2>want to do this one thing and you're like, oh man,

152
00:08:34.879 --> 00:08:39.600
<v Speaker 2>these these trees like trees end up impacting strategy quite

153
00:08:39.600 --> 00:08:41.679
<v Speaker 2>a bit. Or you know, how do I get the

154
00:08:41.799 --> 00:08:45.200
<v Speaker 2>data source for every hole to be accurate? Okay, that's

155
00:08:45.240 --> 00:08:47.120
<v Speaker 2>pretty tough, but you know, if we give the users

156
00:08:47.120 --> 00:08:49.799
<v Speaker 2>the ability to draw out of bounce or to adjust

157
00:08:49.840 --> 00:08:52.639
<v Speaker 2>the trees, that can can help. And so it was

158
00:08:52.799 --> 00:08:56.559
<v Speaker 2>all those we'll say like micro problem solvings that laddered

159
00:08:56.639 --> 00:08:59.720
<v Speaker 2>up to to help us do that, and so ultimately

160
00:09:00.039 --> 00:09:03.600
<v Speaker 2>our patent pending kind of core you know differentiator is

161
00:09:03.600 --> 00:09:06.759
<v Speaker 2>what we call our shot Sense decision engine, and that's

162
00:09:06.799 --> 00:09:10.600
<v Speaker 2>what helps, you know, tell the users the optimal strategy.

163
00:09:11.000 --> 00:09:13.720
<v Speaker 2>And so there's four main inputs to that. One. The

164
00:09:13.759 --> 00:09:18.200
<v Speaker 2>first is your club characteristics. That's how far you carry it,

165
00:09:18.559 --> 00:09:23.360
<v Speaker 2>the total if there's a rollout, your dispersion length with rotation,

166
00:09:23.919 --> 00:09:26.679
<v Speaker 2>and then ultimately shot shape you know, big fade or

167
00:09:26.720 --> 00:09:29.240
<v Speaker 2>small draw something like that or you know maybe if

168
00:09:29.240 --> 00:09:31.600
<v Speaker 2>you hit a straight ball you're one of the lucky few.

169
00:09:32.519 --> 00:09:35.200
<v Speaker 2>And you know, so that's everything about your your shot.

170
00:09:35.639 --> 00:09:37.639
<v Speaker 1>Then let me let me stop you there before you

171
00:09:37.639 --> 00:09:40.360
<v Speaker 1>get to number two. There's four of them, right, yeah,

172
00:09:40.360 --> 00:09:42.919
<v Speaker 1>So how does it know your club characteristics?

173
00:09:43.440 --> 00:09:46.799
<v Speaker 2>Yep. Yeah. So when you start or when you join

174
00:09:46.840 --> 00:09:48.879
<v Speaker 2>the app or download it, the first thing you'll be

175
00:09:49.039 --> 00:09:52.080
<v Speaker 2>taken through is our interactive onboarding and the first portion

176
00:09:52.200 --> 00:09:55.879
<v Speaker 2>of that is where we figure out what's in your bag.

177
00:09:56.320 --> 00:09:59.080
<v Speaker 2>So ask you. I think it's about seven to ten questions,

178
00:09:59.679 --> 00:10:02.759
<v Speaker 2>and we trained a machine learning model to predict your

179
00:10:03.159 --> 00:10:08.879
<v Speaker 2>club distances, your dispersion, and then shot shape. We've trained

180
00:10:08.879 --> 00:10:13.519
<v Speaker 2>that on tens of thousands of shots. And dispersion is

181
00:10:13.559 --> 00:10:17.120
<v Speaker 2>this wildly fascinating topic that I think a lot of

182
00:10:17.159 --> 00:10:21.519
<v Speaker 2>people may not understand all of the nuances there. And

183
00:10:21.600 --> 00:10:25.360
<v Speaker 2>so what we found in early research is one of

184
00:10:25.399 --> 00:10:28.639
<v Speaker 2>the quickest ways people get their dispersion is they do

185
00:10:28.720 --> 00:10:32.399
<v Speaker 2>the track Man combine. Super fun, super helpful, but it's

186
00:10:32.440 --> 00:10:36.440
<v Speaker 2>six shots at one location with one club. Statistically speaking,

187
00:10:36.440 --> 00:10:38.159
<v Speaker 2>if you want to get closer to like a ninetieth

188
00:10:38.159 --> 00:10:41.559
<v Speaker 2>percentile confidence, give it one hundred and forty shots. No

189
00:10:41.639 --> 00:10:43.759
<v Speaker 2>one's going to the simulator and hitting one hundred and

190
00:10:43.759 --> 00:10:46.360
<v Speaker 2>forty seven irons. And so what you find is there's

191
00:10:46.360 --> 00:10:49.120
<v Speaker 2>somewhere in between of we hit six shots from TrackMan

192
00:10:49.200 --> 00:10:52.960
<v Speaker 2>combine and we get this estimate on our dispersion that's

193
00:10:53.159 --> 00:10:55.799
<v Speaker 2>clearly not good enough, and then one hundred and forty

194
00:10:55.840 --> 00:10:57.600
<v Speaker 2>No one's going to do that. And so this is

195
00:10:57.639 --> 00:11:01.559
<v Speaker 2>a perfect use case of machine learning is to say, okay,

196
00:11:01.600 --> 00:11:04.320
<v Speaker 2>how far do you estimate you hit your driver and

197
00:11:04.399 --> 00:11:08.159
<v Speaker 2>seven iron? What's your handicap? Where do you typically miss?

198
00:11:08.440 --> 00:11:11.279
<v Speaker 2>And using all the trained data of people that have

199
00:11:11.399 --> 00:11:15.080
<v Speaker 2>a similar characteristic of you, here's what we project it.

200
00:11:15.440 --> 00:11:18.519
<v Speaker 2>So that's where we start. However, if you actually know

201
00:11:18.639 --> 00:11:20.840
<v Speaker 2>your data, if you have a launch monitor or if

202
00:11:20.840 --> 00:11:23.360
<v Speaker 2>you're a you know, a college golfer or pro, you

203
00:11:23.480 --> 00:11:25.720
<v Speaker 2>obvious are going to know that data so you can

204
00:11:25.759 --> 00:11:28.639
<v Speaker 2>manually edit all of that and that really gets kind

205
00:11:28.639 --> 00:11:32.000
<v Speaker 2>of what is the truth about your clubs if you

206
00:11:32.080 --> 00:11:32.559
<v Speaker 2>do know that.

207
00:11:38.879 --> 00:11:42.000
<v Speaker 1>So when I started using the app myself, I went

208
00:11:42.039 --> 00:11:45.360
<v Speaker 1>through some of the onboarding. I didn't complete it. Obviously,

209
00:11:46.279 --> 00:11:48.600
<v Speaker 1>I need to do more. I kind of got stuck

210
00:11:48.679 --> 00:11:52.679
<v Speaker 1>because I'd carry a five hybrid and it didn't allow

211
00:11:52.720 --> 00:11:54.759
<v Speaker 1>me to put that in there. You have five iron

212
00:11:54.840 --> 00:11:57.879
<v Speaker 1>and four hybrid, Now what do I do? I'm stuck?

213
00:11:58.519 --> 00:12:02.879
<v Speaker 2>Yeah, so we have different labels. I think we have woods, hybrids, irons,

214
00:12:03.080 --> 00:12:06.559
<v Speaker 2>and wedges. Yeah, so you can go you can put

215
00:12:06.559 --> 00:12:09.440
<v Speaker 2>a four hybrid and then you can change the name

216
00:12:09.480 --> 00:12:12.039
<v Speaker 2>of it to a five hybrid and then they carry both.

217
00:12:13.639 --> 00:12:16.559
<v Speaker 2>So then you can select like two hybrid and three

218
00:12:16.600 --> 00:12:19.879
<v Speaker 2>hybrid and four hybrid. And then if you or you're saying,

219
00:12:20.120 --> 00:12:22.759
<v Speaker 2>do you carry like a two, three, four and five hybrid?

220
00:12:23.120 --> 00:12:28.360
<v Speaker 1>No, I carry a four and five hybrid, A three

221
00:12:28.480 --> 00:12:29.320
<v Speaker 1>and five.

222
00:12:29.279 --> 00:12:32.840
<v Speaker 2>Wood, gotcha. Yeah, so I think you can do driver,

223
00:12:33.039 --> 00:12:36.279
<v Speaker 2>three wood, five wood, and then I'd recommend you do

224
00:12:36.519 --> 00:12:39.480
<v Speaker 2>like a three hybrid and a four hybrid, and then

225
00:12:39.519 --> 00:12:42.320
<v Speaker 2>you can change the names of those to you know,

226
00:12:42.320 --> 00:12:44.840
<v Speaker 2>reflect what you actually have. So it's it's a good

227
00:12:44.840 --> 00:12:48.279
<v Speaker 2>point of feedback, you know, easy to add additional names there.

228
00:12:49.240 --> 00:12:51.080
<v Speaker 2>But yeah, so raypious feedback.

229
00:12:51.360 --> 00:12:52.279
<v Speaker 1>Oh you're welcome.

230
00:12:52.440 --> 00:12:52.840
<v Speaker 2>Good.

231
00:12:53.559 --> 00:12:55.559
<v Speaker 1>All right, So we got club character you said there

232
00:12:55.600 --> 00:12:59.039
<v Speaker 1>were four four elements. Yeah, and the first one was

233
00:12:59.080 --> 00:13:03.600
<v Speaker 1>club characteristic, which was fascinating in itself. Where are we

234
00:13:03.639 --> 00:13:04.200
<v Speaker 1>going next?

235
00:13:04.559 --> 00:13:07.320
<v Speaker 2>Yeah? Yeah, so now we know, you know, to simplify

236
00:13:07.360 --> 00:13:09.919
<v Speaker 2>the clubs, we know how you hit the ball uniquely

237
00:13:09.960 --> 00:13:13.399
<v Speaker 2>to you. The next one, obviously with golf and the

238
00:13:13.440 --> 00:13:17.279
<v Speaker 2>piece that's really I think when you think about the averaging,

239
00:13:17.320 --> 00:13:21.080
<v Speaker 2>stuff is missed is every hole is unique, and so

240
00:13:21.120 --> 00:13:23.399
<v Speaker 2>you have to have some understanding. We'll call it the

241
00:13:23.639 --> 00:13:27.600
<v Speaker 2>geospatial analysis. Where's the tee, where's the fairway, where are

242
00:13:27.600 --> 00:13:30.279
<v Speaker 2>the same traps, But then more so like what's the

243
00:13:30.320 --> 00:13:32.159
<v Speaker 2>shape of the grain, what's the shape of the fairway,

244
00:13:32.240 --> 00:13:35.080
<v Speaker 2>where are the trees, where are the trees in you know,

245
00:13:35.240 --> 00:13:39.080
<v Speaker 2>comparison to the t shot, And so that's really you know,

246
00:13:39.559 --> 00:13:42.679
<v Speaker 2>the second bucket is you need to know everything about

247
00:13:42.720 --> 00:13:45.519
<v Speaker 2>the layout of the hole. And then we also give

248
00:13:45.559 --> 00:13:48.279
<v Speaker 2>the users. We kind of give everyone a head start

249
00:13:48.320 --> 00:13:50.360
<v Speaker 2>with some data to say, here's where we think the

250
00:13:50.360 --> 00:13:52.919
<v Speaker 2>trees are, here's you know, the fairway, but if the

251
00:13:53.240 --> 00:13:56.080
<v Speaker 2>trees have changed or there's things like out of bounds,

252
00:13:56.360 --> 00:13:59.320
<v Speaker 2>we give the user the ability to draw their own,

253
00:14:00.360 --> 00:14:03.519
<v Speaker 2>you know, course representations, and so you can provide that

254
00:14:03.759 --> 00:14:06.799
<v Speaker 2>very accurate representation of the whole you're about to go play.

255
00:14:07.440 --> 00:14:12.000
<v Speaker 1>So all this stuff really is it's not generic information.

256
00:14:12.159 --> 00:14:17.399
<v Speaker 1>It's very specific information for the person who's looking for details.

257
00:14:19.039 --> 00:14:23.399
<v Speaker 2>Yeah, so there's the starting point of what we have.

258
00:14:23.879 --> 00:14:28.399
<v Speaker 2>So there's two different flows. One is you are, you know,

259
00:14:28.519 --> 00:14:32.960
<v Speaker 2>a high handicapper, not super tech advance, and so you'll

260
00:14:33.000 --> 00:14:36.159
<v Speaker 2>type in the things during the onboarding, it'll give you

261
00:14:36.200 --> 00:14:38.639
<v Speaker 2>the clubs. You probably don't know your club distances or

262
00:14:38.679 --> 00:14:43.279
<v Speaker 2>your dispersion, and then you'll start the round and everything

263
00:14:43.279 --> 00:14:45.679
<v Speaker 2>that we have already labeled. Where the trees are, where

264
00:14:45.679 --> 00:14:48.360
<v Speaker 2>the fairwies are are a really good start, and so

265
00:14:48.399 --> 00:14:50.720
<v Speaker 2>you just have to hit the shot sense button, which

266
00:14:50.759 --> 00:14:52.759
<v Speaker 2>which we'll get into, and there you go and you

267
00:14:52.799 --> 00:14:55.440
<v Speaker 2>have the answer. However, we can ramp that up to

268
00:14:55.559 --> 00:14:57.559
<v Speaker 2>say you can, you know, as we talked about Taylor,

269
00:14:57.600 --> 00:15:00.120
<v Speaker 2>your clubs as much as you want, and then or

270
00:15:00.159 --> 00:15:03.240
<v Speaker 2>a specific course, you could detail it to it, you know,

271
00:15:03.399 --> 00:15:07.159
<v Speaker 2>to whatever nth degree if you really want to spend

272
00:15:07.159 --> 00:15:09.360
<v Speaker 2>the time or if you're a very competitive golfer. There

273
00:15:09.679 --> 00:15:11.960
<v Speaker 2>so that there is you know, maybe an easy mode

274
00:15:12.120 --> 00:15:14.840
<v Speaker 2>and then you know, as advanced as you'd like.

275
00:15:15.919 --> 00:15:19.279
<v Speaker 1>Are you trying to replace like the yardage books that

276
00:15:19.279 --> 00:15:20.919
<v Speaker 1>people carry and take all those notes?

277
00:15:21.720 --> 00:15:26.440
<v Speaker 2>Yeah, I mean replace. I think the when you're implement

278
00:15:26.759 --> 00:15:29.759
<v Speaker 2>is the word complement. Then when you're in a tournament setting,

279
00:15:30.000 --> 00:15:33.399
<v Speaker 2>I think the yardage books are are really great. Phones

280
00:15:33.440 --> 00:15:37.080
<v Speaker 2>and electronic devices during a tournament are a tough sell

281
00:15:37.559 --> 00:15:40.039
<v Speaker 2>just because there's a lot going on there. So I

282
00:15:40.080 --> 00:15:42.879
<v Speaker 2>think yardage books serve that purpose of saying, you know,

283
00:15:43.200 --> 00:15:46.919
<v Speaker 2>here's this competitive round. I think when we think about

284
00:15:46.960 --> 00:15:50.799
<v Speaker 2>the average golfer, an average golfer isn't using a yardage book,

285
00:15:50.840 --> 00:15:53.039
<v Speaker 2>probably doesn't know how to read the contour lines or

286
00:15:53.039 --> 00:15:57.159
<v Speaker 2>the elevations. Our goal is to provide them a prescriptive

287
00:15:57.360 --> 00:16:00.919
<v Speaker 2>answer that says, before you hit this t shot, here's

288
00:16:00.960 --> 00:16:04.120
<v Speaker 2>the aim point. As you hit this approach into the green,

289
00:16:05.720 --> 00:16:09.240
<v Speaker 2>aim at the pin, aim over here and all that

290
00:16:09.360 --> 00:16:13.159
<v Speaker 2>is your statistically optimal answer. And so that's really what

291
00:16:13.200 --> 00:16:15.799
<v Speaker 2>we're trying to do. So I think, you know, not

292
00:16:16.519 --> 00:16:19.519
<v Speaker 2>to say replace charage books, maybe a different use case.

293
00:16:19.720 --> 00:16:21.480
<v Speaker 2>And then what we've heard from a lot of folks

294
00:16:21.559 --> 00:16:26.519
<v Speaker 2>is building intuition to play smart is really difficult in golf.

295
00:16:26.759 --> 00:16:29.120
<v Speaker 2>If you don't play with a lot of really good players.

296
00:16:29.320 --> 00:16:32.120
<v Speaker 2>If you're a fifteen handicap and you don't play with

297
00:16:32.200 --> 00:16:34.440
<v Speaker 2>a lot of great golfers, how do you know you

298
00:16:34.440 --> 00:16:37.240
<v Speaker 2>shouldn't short side yourself. How do you know maybe you

299
00:16:37.279 --> 00:16:40.879
<v Speaker 2>should take this different line? You just don't, And so

300
00:16:41.039 --> 00:16:44.159
<v Speaker 2>people have used shot sense and have seen Okay, it

301
00:16:44.240 --> 00:16:47.480
<v Speaker 2>keeps angling me over here? Why is that like okay,

302
00:16:47.480 --> 00:16:50.240
<v Speaker 2>there's water over here, Okay, I need to shift it

303
00:16:50.279 --> 00:16:52.840
<v Speaker 2>over this way. Okay, the pins over here? Why is

304
00:16:52.879 --> 00:16:55.200
<v Speaker 2>it keep saying aim towards the fat part of the green?

305
00:16:55.320 --> 00:16:58.639
<v Speaker 2>Like okay, now in better understanding this? And you know,

306
00:16:58.759 --> 00:17:01.519
<v Speaker 2>one thing we get really comfortab with is the rangefinder

307
00:17:01.600 --> 00:17:04.599
<v Speaker 2>of zapping the pin. It's one sixty two and you're

308
00:17:04.720 --> 00:17:06.720
<v Speaker 2>all right, like, maybe I'll take a yard off and

309
00:17:06.759 --> 00:17:09.279
<v Speaker 2>a yard to the left, Like we can do better

310
00:17:09.519 --> 00:17:12.880
<v Speaker 2>than that now that we have all of this data.

311
00:17:13.039 --> 00:17:15.640
<v Speaker 1>So are you saying that the shot Sense app is

312
00:17:16.000 --> 00:17:20.160
<v Speaker 1>to replace the fact that you may not be playing

313
00:17:20.200 --> 00:17:23.079
<v Speaker 1>with much better players, but you're playing with guys who

314
00:17:23.279 --> 00:17:25.039
<v Speaker 1>you've been playing with for a while and you're all

315
00:17:25.079 --> 00:17:28.480
<v Speaker 1>around the same handicap and this is like having a

316
00:17:28.559 --> 00:17:29.279
<v Speaker 1>pro with you.

317
00:17:30.079 --> 00:17:32.960
<v Speaker 2>Yeah. I mean, we call it the world's most advanced

318
00:17:33.000 --> 00:17:36.960
<v Speaker 2>or intelligent digital caddy, and we think, because there's golf

319
00:17:37.039 --> 00:17:42.240
<v Speaker 2>is incredibly complex, almost infinitely complex, we'll call it. I

320
00:17:42.279 --> 00:17:45.799
<v Speaker 2>think what we're going for is we have all this

321
00:17:46.000 --> 00:17:50.400
<v Speaker 2>data flowing in and given all of these inputs, here's

322
00:17:50.440 --> 00:17:53.519
<v Speaker 2>the recommendation and the output, and that gives you your

323
00:17:53.559 --> 00:17:57.880
<v Speaker 2>optimal strategy. That's something that without a true caddy next

324
00:17:57.880 --> 00:18:01.160
<v Speaker 2>to you, really difficult for you to build that intuition

325
00:18:01.920 --> 00:18:04.440
<v Speaker 2>or you know, I'm just aiming for the fairway. Well, no,

326
00:18:04.559 --> 00:18:06.799
<v Speaker 2>based on everything you've given us, based on the course,

327
00:18:07.079 --> 00:18:10.079
<v Speaker 2>we can say you're actually gonna aim one yard left

328
00:18:10.119 --> 00:18:13.720
<v Speaker 2>into the rough because that gives you the statistically optimal

329
00:18:14.480 --> 00:18:17.000
<v Speaker 2>shot and you know, way to finish the whole. And

330
00:18:17.039 --> 00:18:19.880
<v Speaker 2>so that's really what we're saying. So yeah, in a sense,

331
00:18:19.920 --> 00:18:22.359
<v Speaker 2>you know, anyone who you know, average golfer, even the

332
00:18:22.359 --> 00:18:25.960
<v Speaker 2>more advanced players, it's giving you that caddy, whether you

333
00:18:25.960 --> 00:18:28.880
<v Speaker 2>you know, implicitly trust it because you don't know a

334
00:18:28.960 --> 00:18:31.119
<v Speaker 2>right answer, or what we've heard from a lot of

335
00:18:31.160 --> 00:18:34.160
<v Speaker 2>elite players is it makes me think through it more.

336
00:18:35.119 --> 00:18:37.440
<v Speaker 2>You know. I think all of those are good conversations

337
00:18:37.440 --> 00:18:40.079
<v Speaker 2>to have and things that we've heard from from users.

338
00:18:42.200 --> 00:18:46.480
<v Speaker 1>Fascinating. All right, So the the second part was the

339
00:18:46.599 --> 00:18:48.079
<v Speaker 1>geospatial analysis.

340
00:18:48.519 --> 00:18:52.000
<v Speaker 2>Yep, yep, uh third on the list, yep third one.

341
00:18:52.440 --> 00:18:56.160
<v Speaker 2>A little bit related to that is elevation. Obviously, elevation

342
00:18:56.559 --> 00:18:59.559
<v Speaker 2>is very important on a golf course, but when you're

343
00:18:59.599 --> 00:19:04.440
<v Speaker 2>running a true optimization. We like to have people think

344
00:19:04.440 --> 00:19:09.119
<v Speaker 2>about Google Maps, and essentially what we've done is created

345
00:19:09.119 --> 00:19:11.839
<v Speaker 2>Google Maps for golf. Google Maps is routing you from

346
00:19:11.880 --> 00:19:15.799
<v Speaker 2>point A to point by these complex algorithms. Dankstras is

347
00:19:15.799 --> 00:19:18.640
<v Speaker 2>one of them, and they need to know every bit

348
00:19:18.680 --> 00:19:21.599
<v Speaker 2>of information, how many lanes, what's the speed limit for

349
00:19:21.680 --> 00:19:26.000
<v Speaker 2>every single road, to quantify it's seventeen minutes from you

350
00:19:26.079 --> 00:19:28.480
<v Speaker 2>to go to this point to that one. It's eighteen

351
00:19:28.519 --> 00:19:30.599
<v Speaker 2>if you were to take a left here. And so

352
00:19:30.640 --> 00:19:34.279
<v Speaker 2>what we've done is we quantify all of these different routes.

353
00:19:34.400 --> 00:19:36.920
<v Speaker 2>We say is it driver seven iron or is it

354
00:19:37.000 --> 00:19:41.960
<v Speaker 2>driver eight iron sand wedge? And doing so, elevation we

355
00:19:42.000 --> 00:19:44.759
<v Speaker 2>need at every single point on the golf course. We

356
00:19:44.799 --> 00:19:47.640
<v Speaker 2>can't just do the tee and the pin. We have

357
00:19:47.720 --> 00:19:50.920
<v Speaker 2>to know what the topography looks like. And so that's

358
00:19:50.960 --> 00:19:53.400
<v Speaker 2>that last one. So that's kind of why it's carved

359
00:19:53.400 --> 00:19:56.039
<v Speaker 2>into its own third bucket is to say, it's really

360
00:19:56.079 --> 00:20:01.559
<v Speaker 2>important to know all the different elevation on ole and is.

361
00:20:01.559 --> 00:20:05.440
<v Speaker 1>That information provided by users or is that the one

362
00:20:05.480 --> 00:20:07.839
<v Speaker 1>you're getting from like Google Maps.

363
00:20:07.559 --> 00:20:10.440
<v Speaker 2>And it's a proprietary data set that we have.

364
00:20:10.680 --> 00:20:13.559
<v Speaker 1>So we have for forty thousand courses. How do you

365
00:20:13.559 --> 00:20:14.000
<v Speaker 1>get all that?

366
00:20:14.480 --> 00:20:17.599
<v Speaker 2>So we only have it for US courses right now,

367
00:20:18.400 --> 00:20:22.160
<v Speaker 2>but uh, well we're working on the other the other countries.

368
00:20:22.839 --> 00:20:25.839
<v Speaker 2>How I mean, how do you do it? Yeah? Well, yeah,

369
00:20:25.880 --> 00:20:26.359
<v Speaker 2>I know it's.

370
00:20:26.200 --> 00:20:28.759
<v Speaker 1>A proprietary and I'm and I'm digging in because I'm

371
00:20:28.799 --> 00:20:31.440
<v Speaker 1>going to steal it. No, I'm like, I don't get it.

372
00:20:32.640 --> 00:20:37.000
<v Speaker 2>Yeah, I think with my background, you know, with geospatial analysis,

373
00:20:37.039 --> 00:20:40.079
<v Speaker 2>like there's there's a lot of tools and ways to

374
00:20:40.119 --> 00:20:43.799
<v Speaker 2>do that. Extracting it can be pretty tricky. But this

375
00:20:43.960 --> 00:20:46.480
<v Speaker 2>is where as I was talking about earlier, all these

376
00:20:46.680 --> 00:20:50.359
<v Speaker 2>micro challenges, we had a version that didn't have elevation,

377
00:20:51.400 --> 00:20:53.960
<v Speaker 2>and every shot I had gave us the wrong answer.

378
00:20:54.480 --> 00:20:57.200
<v Speaker 2>And I was like, well, this is totally worthless, right, Like,

379
00:20:57.200 --> 00:20:59.200
<v Speaker 2>like who's going to use it? If you really are

380
00:20:59.200 --> 00:21:01.759
<v Speaker 2>going to tell somebody here is the optimal answer and

381
00:21:01.799 --> 00:21:04.640
<v Speaker 2>then you caveat it with but then manually factor in

382
00:21:04.799 --> 00:21:08.319
<v Speaker 2>all the elevation, Well that that's not really helpful. Like,

383
00:21:08.640 --> 00:21:10.519
<v Speaker 2>you know, here's the Google Maps thing. We just don't

384
00:21:10.559 --> 00:21:13.240
<v Speaker 2>know exactly when you'll get there, but like plus or

385
00:21:13.319 --> 00:21:16.519
<v Speaker 2>mind is fifteen minutes. And so that's what was like Okay,

386
00:21:16.599 --> 00:21:19.359
<v Speaker 2>like we have to solve this at at scale.

387
00:21:19.960 --> 00:21:20.119
<v Speaker 3>Uh.

388
00:21:20.440 --> 00:21:23.079
<v Speaker 2>And so that was you know, a fun endeavor.

389
00:21:28.640 --> 00:21:31.599
<v Speaker 1>All right, Before we get to the fourth element that

390
00:21:31.720 --> 00:21:34.920
<v Speaker 1>helps you create shot sense app let me ask you

391
00:21:34.960 --> 00:21:37.519
<v Speaker 1>this is this for every golfer?

392
00:21:38.799 --> 00:21:41.599
<v Speaker 2>Yeah, it's it's a good question. So I think of

393
00:21:41.640 --> 00:21:44.960
<v Speaker 2>this again like Google Maps, where you know, Google Maps

394
00:21:45.000 --> 00:21:47.960
<v Speaker 2>helps me and you route from A to B. But

395
00:21:48.119 --> 00:21:53.119
<v Speaker 2>Google Maps also powers door dash. It also powers Comcast

396
00:21:53.200 --> 00:21:56.240
<v Speaker 2>technicians going from point A to point B. Because we've

397
00:21:56.279 --> 00:21:59.680
<v Speaker 2>focused on the map layer, it can serve the higher

398
00:21:59.680 --> 00:22:02.720
<v Speaker 2>hand caps. That's really where we think we'll see a

399
00:22:02.720 --> 00:22:06.039
<v Speaker 2>lot of traction of folks that just they don't really

400
00:22:06.200 --> 00:22:08.359
<v Speaker 2>know how to play smarter out there and they're not

401
00:22:08.400 --> 00:22:11.000
<v Speaker 2>going to hire okay or whatnot. So this will be

402
00:22:11.039 --> 00:22:13.680
<v Speaker 2>something with the press of one button, you get the answer.

403
00:22:13.839 --> 00:22:16.519
<v Speaker 2>Aim over here. That's that's great. So we're really excited

404
00:22:16.559 --> 00:22:19.599
<v Speaker 2>to you know, for that market. But because we've spent

405
00:22:19.680 --> 00:22:24.400
<v Speaker 2>so much time and energy having these precise, complex mathematical models,

406
00:22:25.200 --> 00:22:28.319
<v Speaker 2>it can serve the advanced golfers as well. Good example

407
00:22:28.440 --> 00:22:33.119
<v Speaker 2>is determining Q school regional had somebody to eighty carry

408
00:22:33.200 --> 00:22:35.960
<v Speaker 2>hit a cut and so with the round planner feature

409
00:22:36.279 --> 00:22:39.960
<v Speaker 2>because we are able to quantify all these routes for

410
00:22:40.000 --> 00:22:43.799
<v Speaker 2>a whole one given these dimensions and your club characteristics,

411
00:22:44.039 --> 00:22:47.680
<v Speaker 2>your expected score is four point one eight And so

412
00:22:47.720 --> 00:22:50.039
<v Speaker 2>they can go through and say, okay, if I hit

413
00:22:50.079 --> 00:22:53.039
<v Speaker 2>it too eighty and a cut, is this course best

414
00:22:53.359 --> 00:22:56.440
<v Speaker 2>or is it this other regional And maybe the sand

415
00:22:56.480 --> 00:22:59.680
<v Speaker 2>traps are a little shorter or a little longer. And

416
00:22:59.759 --> 00:23:03.359
<v Speaker 2>so maybe a long way to say, we think we

417
00:23:03.440 --> 00:23:07.720
<v Speaker 2>can serve everyone in the market, but do think that

418
00:23:07.920 --> 00:23:11.920
<v Speaker 2>the average golfers will see, you know, the most scorer

419
00:23:12.039 --> 00:23:15.119
<v Speaker 2>or the most strokes shaved off from their handicap.

420
00:23:15.920 --> 00:23:19.240
<v Speaker 1>Well as we've been advocating for years about you know,

421
00:23:19.519 --> 00:23:25.000
<v Speaker 1>becoming a better, smarter golfer and getting that information to

422
00:23:25.000 --> 00:23:28.119
<v Speaker 1>do that strategic information. And I think that's where the

423
00:23:28.160 --> 00:23:30.759
<v Speaker 1>problem is for so many golfers. I know, for myself,

424
00:23:31.039 --> 00:23:34.519
<v Speaker 1>if I look over a scorecard from my last round

425
00:23:34.599 --> 00:23:37.079
<v Speaker 1>and I see holes that have numbers that I'm not

426
00:23:37.200 --> 00:23:40.920
<v Speaker 1>comfortable seeing on my scorecard, it's mainly because I make

427
00:23:40.960 --> 00:23:42.039
<v Speaker 1>bad decisions.

428
00:23:42.519 --> 00:23:46.640
<v Speaker 2>Yep. Yeah, And I think there's there's some fascinating things

429
00:23:46.680 --> 00:23:51.200
<v Speaker 2>with once you get real comfortable with the math model

430
00:23:51.240 --> 00:23:54.640
<v Speaker 2>and understanding expected scores. You look on a scorecard and

431
00:23:54.680 --> 00:23:57.279
<v Speaker 2>the handicap of all the par threes are, you know,

432
00:23:57.319 --> 00:24:00.400
<v Speaker 2>maybe say that the four highest. Well, well, if you

433
00:24:00.440 --> 00:24:03.079
<v Speaker 2>look at it, that's more of a I'm not an

434
00:24:03.160 --> 00:24:06.519
<v Speaker 2>expert on you know, course rating and handicapping and things

435
00:24:06.559 --> 00:24:11.200
<v Speaker 2>like that, but but I think there's something there about,

436
00:24:11.240 --> 00:24:13.279
<v Speaker 2>you know, why they're ranked so high. But if you

437
00:24:13.359 --> 00:24:15.839
<v Speaker 2>have a par three that's one hundred and eighty yards,

438
00:24:16.319 --> 00:24:19.920
<v Speaker 2>your expected score on that is going to be pretty

439
00:24:19.960 --> 00:24:23.640
<v Speaker 2>high compared to a par four that is, let's say

440
00:24:23.839 --> 00:24:26.400
<v Speaker 2>three hundred and seventy yards. You know, obviously depending what

441
00:24:26.480 --> 00:24:28.480
<v Speaker 2>you what you you know, how far you driving, things

442
00:24:28.480 --> 00:24:28.759
<v Speaker 2>like that.

443
00:24:28.960 --> 00:24:32.440
<v Speaker 1>But are par three that's one hundred and twenty yards.

444
00:24:32.200 --> 00:24:35.000
<v Speaker 2>Yeah, exactly, Like one hundred and eighty yard par three

445
00:24:35.920 --> 00:24:38.880
<v Speaker 2>is a difficult hole. But if it's seventeen handicap, you

446
00:24:38.920 --> 00:24:40.799
<v Speaker 2>look at yourself and you're like, ah, like you know

447
00:24:41.039 --> 00:24:42.960
<v Speaker 2>this is tough or you know, I you know, no

448
00:24:43.039 --> 00:24:45.799
<v Speaker 2>one gets strokes on that one. That's a tricky shot,

449
00:24:45.920 --> 00:24:48.559
<v Speaker 2>and so the you you have to kind of look

450
00:24:48.640 --> 00:24:51.880
<v Speaker 2>at it from all this math perspective to say that's

451
00:24:51.920 --> 00:24:54.960
<v Speaker 2>taking the unique layout of the green, that's taking your

452
00:24:55.039 --> 00:24:58.680
<v Speaker 2>dispersion at whatever club you hit one eighty or you know,

453
00:24:58.680 --> 00:25:01.640
<v Speaker 2>maybe it's one seventy or one, and figuring out kind

454
00:25:01.640 --> 00:25:04.720
<v Speaker 2>of how all that works running the math to say, yeah,

455
00:25:04.720 --> 00:25:07.960
<v Speaker 2>we think you're probably closer to, you know, a five handicap.

456
00:25:08.000 --> 00:25:11.440
<v Speaker 2>Now for me, it's probably closer to a three point

457
00:25:11.960 --> 00:25:14.480
<v Speaker 2>six or something like that on that hole, And it

458
00:25:14.519 --> 00:25:17.599
<v Speaker 2>gives you some expectation that you're like, you're right, that

459
00:25:18.160 --> 00:25:19.920
<v Speaker 2>is a little bit of a tricky hole, you know,

460
00:25:19.920 --> 00:25:23.240
<v Speaker 2>whereas maybe I'll make up the shots when it's three

461
00:25:23.400 --> 00:25:27.039
<v Speaker 2>seventy and maybe I'll have you know, one hundred yards

462
00:25:27.079 --> 00:25:29.720
<v Speaker 2>into the flag or something like that, and so that's

463
00:25:29.759 --> 00:25:32.440
<v Speaker 2>where you're able to see some of the difference in that.

464
00:25:33.279 --> 00:25:37.400
<v Speaker 1>Yeah, it's kind of like when you see somebody get

465
00:25:37.480 --> 00:25:39.799
<v Speaker 1>upset with themselves because they miss a ten foot putt,

466
00:25:40.759 --> 00:25:43.119
<v Speaker 1>which we all do, but then you remind them that,

467
00:25:43.240 --> 00:25:46.680
<v Speaker 1>you know, on the PGA Tour they're at fifty percent

468
00:25:46.759 --> 00:25:49.440
<v Speaker 1>from ten feet, so there's no reason to get upset

469
00:25:49.480 --> 00:25:52.839
<v Speaker 1>with yourself. So if you're saying, you know, this is

470
00:25:52.880 --> 00:25:56.240
<v Speaker 1>a part three, I'm expecting to part this hole, Yet

471
00:25:56.519 --> 00:26:00.240
<v Speaker 1>the average score in this hole is higher than secially

472
00:26:00.240 --> 00:26:02.359
<v Speaker 1>if it's one hundred and eighty yards for most of us.

473
00:26:03.559 --> 00:26:06.400
<v Speaker 1>If it's higher like that, it's like, Okay, I don't

474
00:26:06.400 --> 00:26:08.799
<v Speaker 1>have to beat myself up if I get a bogie

475
00:26:08.839 --> 00:26:11.319
<v Speaker 1>on this hole when the average score is really on

476
00:26:11.400 --> 00:26:13.920
<v Speaker 1>a par three four point four or something like that.

477
00:26:14.440 --> 00:26:18.400
<v Speaker 1>So it kind of helps you get comfortable and relax

478
00:26:18.480 --> 00:26:21.039
<v Speaker 1>a bit more about that playing that hole.

479
00:26:21.640 --> 00:26:24.880
<v Speaker 2>Yeah, yeah, absolutely, And it's all goes back to kind

480
00:26:24.880 --> 00:26:28.480
<v Speaker 2>of the expectations piece of you know, if the expected

481
00:26:28.559 --> 00:26:30.759
<v Speaker 2>value is going to be three point six and you

482
00:26:30.799 --> 00:26:34.319
<v Speaker 2>do get a par, you've essentially gained point six strokes

483
00:26:34.400 --> 00:26:37.200
<v Speaker 2>for yourself. And therefore, if you have you know it's

484
00:26:37.240 --> 00:26:39.599
<v Speaker 2>a par four and your expected values four point two

485
00:26:40.119 --> 00:26:42.559
<v Speaker 2>and you have a bogie, like, oh okay, you lost

486
00:26:42.599 --> 00:26:45.000
<v Speaker 2>some there. But like, all in all, it's just you know,

487
00:26:45.039 --> 00:26:48.359
<v Speaker 2>better understanding your expectation. And really the only thing you

488
00:26:48.400 --> 00:26:51.279
<v Speaker 2>can do is what we really emphasize to folks is

489
00:26:51.319 --> 00:26:54.799
<v Speaker 2>like we'll handle all the complex math. We'll tell you

490
00:26:54.839 --> 00:26:56.759
<v Speaker 2>where to aim, and then you get to go up

491
00:26:56.799 --> 00:26:59.319
<v Speaker 2>there and execute. There's obviously the huge piece of this

492
00:26:59.359 --> 00:27:02.839
<v Speaker 2>one of your physically hitting the ball is typically pretty important,

493
00:27:03.200 --> 00:27:06.559
<v Speaker 2>and so if we can help solve all the strategy piece.

494
00:27:06.920 --> 00:27:09.720
<v Speaker 2>Then you get to go focus on go hit that shot,

495
00:27:09.799 --> 00:27:12.440
<v Speaker 2>have a lot of confidence and conviction. You're an aim

496
00:27:12.519 --> 00:27:14.440
<v Speaker 2>to the left side of the green and hit this

497
00:27:14.559 --> 00:27:17.759
<v Speaker 2>shot and then hopefully you know, over time you're able

498
00:27:17.759 --> 00:27:20.000
<v Speaker 2>to build you know, the ability to strike the ball

499
00:27:20.000 --> 00:27:20.440
<v Speaker 2>out of the dire.

500
00:27:22.559 --> 00:27:26.319
<v Speaker 1>There there's so many things that other apps you're that

501
00:27:26.480 --> 00:27:30.200
<v Speaker 1>you're competing with the offer that you may not and

502
00:27:30.279 --> 00:27:32.880
<v Speaker 1>you're clearly offering a lot more than a lot of

503
00:27:32.920 --> 00:27:36.240
<v Speaker 1>other apps. That's becoming really obvious.

504
00:27:36.279 --> 00:27:36.519
<v Speaker 2>Here.

505
00:27:38.400 --> 00:27:40.799
<v Speaker 1>Is there a social element to it as well that

506
00:27:40.880 --> 00:27:44.039
<v Speaker 1>you can play against or keep track of what your

507
00:27:44.039 --> 00:27:45.839
<v Speaker 1>friends are doing. You're playing partners.

508
00:27:46.200 --> 00:27:49.240
<v Speaker 2>No, we haven't focused on that one. That seems to

509
00:27:49.279 --> 00:27:51.640
<v Speaker 2>be maybe in the last year, there's there's quite a

510
00:27:51.640 --> 00:27:53.960
<v Speaker 2>few I see a lot of people you know deeving

511
00:27:54.000 --> 00:27:57.359
<v Speaker 2>themselves as like the Strava of golf or trying to

512
00:27:57.400 --> 00:28:01.359
<v Speaker 2>go down that route. So we we been given the

513
00:28:01.400 --> 00:28:06.720
<v Speaker 2>complexities of the decision engine. That's where all the you know,

514
00:28:06.880 --> 00:28:09.640
<v Speaker 2>time and energy has gone. And so I would say

515
00:28:09.720 --> 00:28:14.200
<v Speaker 2>our real focus is from a you know, optimal strategy.

516
00:28:14.599 --> 00:28:17.319
<v Speaker 2>Let's get you the right answer. There's a lot more

517
00:28:17.359 --> 00:28:20.640
<v Speaker 2>we can do there, and so kind of social kind

518
00:28:20.640 --> 00:28:23.160
<v Speaker 2>of hasn't bubbled up to the top for us.

519
00:28:23.759 --> 00:28:27.359
<v Speaker 1>That's fine, that's I was just curious about that. Let's

520
00:28:27.400 --> 00:28:31.680
<v Speaker 1>go ahead to the fourth element.

521
00:28:32.200 --> 00:28:35.720
<v Speaker 2>Yeah, yeah, the fourth element is what we'll call golf intelligence.

522
00:28:36.799 --> 00:28:42.039
<v Speaker 2>And so we'll start with trees. You can't hit through trees.

523
00:28:42.559 --> 00:28:46.680
<v Speaker 2>Fun fact and wait wait what Yeah, I don't love

524
00:28:46.759 --> 00:28:50.559
<v Speaker 2>you hear this? And so you know a great example

525
00:28:50.799 --> 00:28:54.880
<v Speaker 2>is was it fourteen at tpc? Like that that tree

526
00:28:55.119 --> 00:28:58.519
<v Speaker 2>has impact? Like how do you factor that in or whatnot?

527
00:28:58.720 --> 00:29:01.200
<v Speaker 2>Or you know, lots of different different holes and so

528
00:29:01.559 --> 00:29:04.039
<v Speaker 2>you know, the first one there is trees have impact.

529
00:29:04.240 --> 00:29:06.920
<v Speaker 2>How do we figure that out from a strategy perspective?

530
00:29:07.920 --> 00:29:10.960
<v Speaker 2>The next one is that, you know, short signing yourself

531
00:29:11.480 --> 00:29:13.359
<v Speaker 2>not a good thing to do up to a half

532
00:29:13.359 --> 00:29:18.359
<v Speaker 2>stroke penalty based on your angle and severity. And then lastly,

533
00:29:18.920 --> 00:29:23.240
<v Speaker 2>you know, golf isn't just a what's my next optimal shot?

534
00:29:24.279 --> 00:29:26.200
<v Speaker 2>It really gets to that route like we were talking

535
00:29:26.240 --> 00:29:29.000
<v Speaker 2>with Google, if you know you're going to take a highway,

536
00:29:29.079 --> 00:29:31.039
<v Speaker 2>but then it's you know, one mile per hour for

537
00:29:31.119 --> 00:29:34.240
<v Speaker 2>the last ten minutes, Well there's probably some side street

538
00:29:34.279 --> 00:29:36.119
<v Speaker 2>that you can just go thirty five the whole time.

539
00:29:36.559 --> 00:29:38.880
<v Speaker 2>And so for golf that means, you know, let's say

540
00:29:38.880 --> 00:29:41.559
<v Speaker 2>there's a tree that's blocking the right side of the green,

541
00:29:42.119 --> 00:29:44.400
<v Speaker 2>you should be coming in from the left. And so

542
00:29:44.519 --> 00:29:46.880
<v Speaker 2>when we think about your t shot, we have to

543
00:29:46.920 --> 00:29:49.799
<v Speaker 2>be thinking about the second shot to figure out where

544
00:29:49.839 --> 00:29:51.799
<v Speaker 2>to hit your first shot. And so that's what we'll

545
00:29:51.839 --> 00:29:55.359
<v Speaker 2>call multi shot optimization. And that's, you know, the last

546
00:29:55.359 --> 00:29:57.839
<v Speaker 2>piece of golf intelligence. So those are you know, it's

547
00:29:57.920 --> 00:30:01.119
<v Speaker 2>kind of all bucketed together, but it's very golf specific

548
00:30:01.160 --> 00:30:04.400
<v Speaker 2>stuff that we factor in. And so all of that

549
00:30:04.519 --> 00:30:08.119
<v Speaker 2>then is combined in the shot Sense Decision Engine, and

550
00:30:08.160 --> 00:30:12.279
<v Speaker 2>then the output of that is your optimal strategy for

551
00:30:13.039 --> 00:30:15.319
<v Speaker 2>every shot, every hole on any course.

552
00:30:21.839 --> 00:30:26.240
<v Speaker 1>The way you're describing this, mister Engineer, and the way

553
00:30:26.279 --> 00:30:33.279
<v Speaker 1>I'm absorbing it, it sounds like this app is making

554
00:30:33.559 --> 00:30:38.680
<v Speaker 1>golf and I think this is awesome, but it's turning

555
00:30:38.680 --> 00:30:39.759
<v Speaker 1>it into a chess match.

556
00:30:43.279 --> 00:30:46.799
<v Speaker 2>I think there's a few things. So at the end

557
00:30:46.839 --> 00:30:50.599
<v Speaker 2>of the day, any of these we'll call the place

558
00:30:50.720 --> 00:30:54.599
<v Speaker 2>smarter tools from the rangefinders. So the GPS apps are

559
00:30:54.680 --> 00:30:58.480
<v Speaker 2>all just that tools we're never you know, some folks

560
00:30:58.519 --> 00:31:01.880
<v Speaker 2>are getting better at like when for a specific hole

561
00:31:03.200 --> 00:31:05.960
<v Speaker 2>or you know the undulation if your ball hits on

562
00:31:06.000 --> 00:31:08.440
<v Speaker 2>the downslope where it's going to go. So golf is

563
00:31:08.480 --> 00:31:13.200
<v Speaker 2>always going to have these very uh, kind of unique characteristics.

564
00:31:13.640 --> 00:31:15.960
<v Speaker 2>And also where there's kind of the human element and

565
00:31:16.000 --> 00:31:20.039
<v Speaker 2>decision making. For example, we don't factor in wind because

566
00:31:20.039 --> 00:31:24.720
<v Speaker 2>there's no good source of wind for every hole. I

567
00:31:24.720 --> 00:31:26.480
<v Speaker 2>think there's a couple of companies starting to do that,

568
00:31:26.559 --> 00:31:29.559
<v Speaker 2>you know, not in every course, but you know that's

569
00:31:29.720 --> 00:31:31.839
<v Speaker 2>we don't want to bake that into an optimization if

570
00:31:31.839 --> 00:31:34.799
<v Speaker 2>we don't know if it's it's correct. And so I

571
00:31:34.839 --> 00:31:37.559
<v Speaker 2>think you're right in that it's it's a chess match

572
00:31:37.720 --> 00:31:40.799
<v Speaker 2>in that you should you know, there is a mathematical

573
00:31:40.920 --> 00:31:44.640
<v Speaker 2>right answer. It is very unique for every player and

574
00:31:44.759 --> 00:31:48.279
<v Speaker 2>every situation. Chess maybe not so much because it's a

575
00:31:48.319 --> 00:31:51.880
<v Speaker 2>set board. Now there's obviously, you know, probably trillions of

576
00:31:51.920 --> 00:31:54.680
<v Speaker 2>combinations on that board of what it could be, but

577
00:31:54.720 --> 00:31:57.720
<v Speaker 2>there are a finite number where golf is is you know,

578
00:31:57.920 --> 00:32:01.359
<v Speaker 2>not finite uh. And so so you know chess match

579
00:32:01.400 --> 00:32:04.359
<v Speaker 2>and that there's a mathematical best approach to every shot

580
00:32:04.440 --> 00:32:07.720
<v Speaker 2>you take. But do we think everyone's going to know

581
00:32:07.759 --> 00:32:10.279
<v Speaker 2>that all the time? No? And so what we're out

582
00:32:10.359 --> 00:32:13.240
<v Speaker 2>thinking is that let's help you build your intuition slowly.

583
00:32:13.319 --> 00:32:16.039
<v Speaker 2>If you're a high handap cap golfer, any of this

584
00:32:16.079 --> 00:32:18.440
<v Speaker 2>is good knowledge to start. If you start to be

585
00:32:18.480 --> 00:32:21.039
<v Speaker 2>a single digit or an elite player, okay, like when

586
00:32:21.079 --> 00:32:23.799
<v Speaker 2>you're in a tournament, you're not using these tools. So

587
00:32:23.839 --> 00:32:26.039
<v Speaker 2>then it's really how do you use all of those

588
00:32:26.079 --> 00:32:28.960
<v Speaker 2>tools to the best of your ability out there? And

589
00:32:29.039 --> 00:32:31.599
<v Speaker 2>so I think yes to the chess piece. And then

590
00:32:31.640 --> 00:32:33.640
<v Speaker 2>where you really get to prove it is when it's

591
00:32:33.680 --> 00:32:37.400
<v Speaker 2>internment play. What have you learned from the playing smarter perspective?

592
00:32:37.839 --> 00:32:40.359
<v Speaker 2>And then go execute it. Our goal is really if

593
00:32:40.880 --> 00:32:44.039
<v Speaker 2>you had say, like a stroke stained strategy metric, we

594
00:32:44.079 --> 00:32:46.200
<v Speaker 2>think every golfer should be able to have a perfect

595
00:32:46.240 --> 00:32:49.759
<v Speaker 2>stroke skain strategy because it's really just what should I do,

596
00:32:50.279 --> 00:32:53.240
<v Speaker 2>not your physical ability and things like that. And so

597
00:32:53.359 --> 00:32:55.680
<v Speaker 2>that's where you know, we're excited that as people build

598
00:32:55.680 --> 00:32:59.559
<v Speaker 2>that intuition, I think people will have more fun and

599
00:32:59.680 --> 00:33:02.480
<v Speaker 2>you'll I think by having more fun, you either shoot

600
00:33:02.480 --> 00:33:04.839
<v Speaker 2>lower and that's why you have more you know, more fun,

601
00:33:05.079 --> 00:33:06.880
<v Speaker 2>or you have more fun in the shoe loower. Not

602
00:33:06.920 --> 00:33:09.759
<v Speaker 2>sure which one goes first, but yeah, that's the help here.

603
00:33:12.839 --> 00:33:17.759
<v Speaker 1>That's really good. I am not a person. I'm a

604
00:33:17.759 --> 00:33:20.480
<v Speaker 1>total technique. I love this stuff. And when I talk

605
00:33:20.519 --> 00:33:24.680
<v Speaker 1>about you know, apps, electronics and rangefinders and all the

606
00:33:24.720 --> 00:33:29.200
<v Speaker 1>different ways of checking your distances whatnot. But I'm not

607
00:33:31.400 --> 00:33:34.480
<v Speaker 1>I don't like pulling out. I don't think of pulling

608
00:33:34.480 --> 00:33:35.559
<v Speaker 1>out my phone.

609
00:33:35.400 --> 00:33:36.079
<v Speaker 2>All the time.

610
00:33:36.839 --> 00:33:41.400
<v Speaker 1>You know. I wear a watch and found that any

611
00:33:41.839 --> 00:33:46.079
<v Speaker 1>of the apps that connect to my watch kill the

612
00:33:46.160 --> 00:33:48.559
<v Speaker 1>battery on my watch. So by the time I get

613
00:33:48.599 --> 00:33:51.079
<v Speaker 1>to the twelfth hole, it's like your battery is at

614
00:33:51.119 --> 00:33:55.799
<v Speaker 1>two percent on my watch. It's an Apple watch. And

615
00:33:55.839 --> 00:33:58.079
<v Speaker 1>then I have a shot Scope watch that I use

616
00:33:58.279 --> 00:34:03.680
<v Speaker 1>just for front, middle back type thing. Scoring there's this

617
00:34:03.720 --> 00:34:08.079
<v Speaker 1>does not connect to uh watch app at all. It's

618
00:34:08.119 --> 00:34:10.199
<v Speaker 1>it's just standalone on a phone.

619
00:34:10.440 --> 00:34:13.000
<v Speaker 2>Yep, just the phone. We get asked about to watch

620
00:34:13.079 --> 00:34:16.079
<v Speaker 2>a lot. So it's a product roadmap.

621
00:34:16.519 --> 00:34:17.000
<v Speaker 1>Uh.

622
00:34:17.039 --> 00:34:20.000
<v Speaker 2>And so you know something, Uh we're hoping maybe it

623
00:34:20.039 --> 00:34:23.519
<v Speaker 2>early summer, we'll have that out. But yeah, it's a

624
00:34:23.639 --> 00:34:27.519
<v Speaker 2>very fair point about you know, golf cell phone usage

625
00:34:27.599 --> 00:34:30.960
<v Speaker 2>on a golf course. Yeah, some people that just they're

626
00:34:31.000 --> 00:34:32.840
<v Speaker 2>they're there to take a break. They don't want to

627
00:34:32.880 --> 00:34:35.840
<v Speaker 2>be tempted by the emails. And the text messages. Uh,

628
00:34:35.920 --> 00:34:37.559
<v Speaker 2>and then courses.

629
00:34:37.079 --> 00:34:37.920
<v Speaker 1>That don't allow it.

630
00:34:38.400 --> 00:34:42.400
<v Speaker 2>Yeah, absolutely, and so yeah, we so there's you know

631
00:34:42.639 --> 00:34:44.519
<v Speaker 2>that that's a group that that's going to be tough

632
00:34:44.559 --> 00:34:48.920
<v Speaker 2>to crack, and so the the group that uses encores.

633
00:34:49.280 --> 00:34:53.280
<v Speaker 2>What we've specifically made product decisions around is how to

634
00:34:53.480 --> 00:34:57.480
<v Speaker 2>make this intuitive and easy to use on every whole

635
00:34:58.079 --> 00:35:01.119
<v Speaker 2>with the least amount of interaction. And so what that

636
00:35:01.280 --> 00:35:03.719
<v Speaker 2>is is instead of, you know, some apps, you have

637
00:35:03.760 --> 00:35:06.559
<v Speaker 2>to move the cursor around and you're having to engage

638
00:35:06.559 --> 00:35:10.599
<v Speaker 2>with your phone for a substantial amount of time, our

639
00:35:10.639 --> 00:35:13.719
<v Speaker 2>approach is you're you know what, we assume you're going

640
00:35:13.800 --> 00:35:15.400
<v Speaker 2>to be on the tee. If you're not, you can

641
00:35:15.440 --> 00:35:18.320
<v Speaker 2>move it. But with the tap of one button, here's

642
00:35:18.360 --> 00:35:21.760
<v Speaker 2>the aim point. Put your phone away, go execute. Phones

643
00:35:21.800 --> 00:35:24.280
<v Speaker 2>in your pocket, walk up to your next one, take

644
00:35:24.320 --> 00:35:26.039
<v Speaker 2>your phone out. It's going to know where you are.

645
00:35:26.639 --> 00:35:28.960
<v Speaker 2>Press the button, the shot suns button gives you the

646
00:35:28.960 --> 00:35:31.960
<v Speaker 2>optimal aim point left center of the green. It'll give

647
00:35:31.960 --> 00:35:35.440
<v Speaker 2>you your plays like distance you know, club execute and

648
00:35:35.480 --> 00:35:36.920
<v Speaker 2>then go to the end of the hole. If you

649
00:35:36.920 --> 00:35:38.480
<v Speaker 2>want to type in your score at the end, great,

650
00:35:38.559 --> 00:35:40.320
<v Speaker 2>If you want to use a shot tracking at the

651
00:35:40.400 --> 00:35:43.920
<v Speaker 2>end also great, but that was only two button presses

652
00:35:44.360 --> 00:35:47.079
<v Speaker 2>to get the aim point. And therefore you go. And

653
00:35:47.119 --> 00:35:50.159
<v Speaker 2>so we think that the value of what we've done

654
00:35:50.280 --> 00:35:54.280
<v Speaker 2>is it's all about prescriptive action. And so right now,

655
00:35:54.400 --> 00:35:56.880
<v Speaker 2>all all the other apps that they don't really get

656
00:35:56.880 --> 00:35:59.079
<v Speaker 2>that you're here it is. It's the whole move the

657
00:35:59.119 --> 00:36:03.039
<v Speaker 2>cursor around, what do I want to do? Okay, sure

658
00:36:03.599 --> 00:36:06.800
<v Speaker 2>that could be helpful for some folks sandtraps over here,

659
00:36:07.199 --> 00:36:10.360
<v Speaker 2>but with one button press, here's some value. This is

660
00:36:10.360 --> 00:36:13.679
<v Speaker 2>the statistically best aim point. Go do it, phone and pocket,

661
00:36:13.719 --> 00:36:18.400
<v Speaker 2>go do that. And so that's that's the flow on course.

662
00:36:19.079 --> 00:36:21.039
<v Speaker 2>The other piece, and we see this a lot with

663
00:36:21.360 --> 00:36:25.119
<v Speaker 2>some of the elite players, is the round planner. Do

664
00:36:25.199 --> 00:36:28.000
<v Speaker 2>all this beforehand. But you know, so we have something

665
00:36:28.039 --> 00:36:29.840
<v Speaker 2>that's not you know, on the course. But before you

666
00:36:29.880 --> 00:36:32.519
<v Speaker 2>go to a course, figure out for every hole, kind

667
00:36:32.519 --> 00:36:34.559
<v Speaker 2>of do a dry run. What's your aim line on

668
00:36:34.800 --> 00:36:37.880
<v Speaker 2>every t shot? You're you may know where the pins are,

669
00:36:38.000 --> 00:36:40.360
<v Speaker 2>especially if it's a tough, you know, tournament, let's call

670
00:36:40.400 --> 00:36:42.760
<v Speaker 2>it like Sunday pins. You're gonna know where those are.

671
00:36:43.000 --> 00:36:46.000
<v Speaker 2>Map it out or do some scenarios. And therefore, before

672
00:36:46.039 --> 00:36:49.000
<v Speaker 2>you go there, you've done this dry round with all

673
00:36:49.039 --> 00:36:52.679
<v Speaker 2>of the unique characteristics of your shots and the unique

674
00:36:52.679 --> 00:36:55.320
<v Speaker 2>hole layout and figure out what that looks like. And

675
00:36:55.360 --> 00:36:58.880
<v Speaker 2>so we also have a bunch of average golfers going

676
00:36:58.920 --> 00:37:02.039
<v Speaker 2>to resort courses or nice country clubs that they love

677
00:37:02.119 --> 00:37:03.440
<v Speaker 2>doing this because they don't want to go to a

678
00:37:03.440 --> 00:37:06.119
<v Speaker 2>country club they've never seen before, and so this one

679
00:37:06.159 --> 00:37:08.719
<v Speaker 2>gives them a little bit of ease walking up to

680
00:37:08.760 --> 00:37:12.480
<v Speaker 2>that first t. And so that's you know, our hope

681
00:37:12.519 --> 00:37:14.440
<v Speaker 2>is that you know, there's going to be encourse users,

682
00:37:14.599 --> 00:37:18.199
<v Speaker 2>there's gonna be off course users, and so you know,

683
00:37:18.320 --> 00:37:20.440
<v Speaker 2>but there are folks that you don't want to use

684
00:37:20.440 --> 00:37:24.159
<v Speaker 2>phones or whatnot. So you totally get that, and that's

685
00:37:24.920 --> 00:37:27.559
<v Speaker 2>a market that we're thinking about in the future.

686
00:37:28.480 --> 00:37:32.159
<v Speaker 1>Wow, all right, let's do this here. Let's wrap this

687
00:37:32.239 --> 00:37:36.920
<v Speaker 1>with this. Uh walk me through. We're about to play

688
00:37:37.039 --> 00:37:41.840
<v Speaker 1>number six at mythical golf course. Yeah, okay, and number

689
00:37:41.840 --> 00:37:46.400
<v Speaker 1>six is a dog leg par four. Yeap, walk me

690
00:37:46.480 --> 00:37:50.519
<v Speaker 1>through t to putting in the hole. How you're going

691
00:37:50.559 --> 00:37:53.679
<v Speaker 1>to use the app for every shot on this par four.

692
00:37:53.800 --> 00:37:56.559
<v Speaker 1>So let's say you're going to par the hole, you know,

693
00:37:56.960 --> 00:38:01.920
<v Speaker 1>but walk me through using shots since app how to

694
00:38:01.920 --> 00:38:03.360
<v Speaker 1>play that hole with yep.

695
00:38:03.679 --> 00:38:08.360
<v Speaker 2>Yeah, So we'll say dog leg left and you hit

696
00:38:08.360 --> 00:38:12.039
<v Speaker 2>a fade, and so you know you already have all

697
00:38:12.079 --> 00:38:15.800
<v Speaker 2>we already have all that information in there. So when

698
00:38:15.840 --> 00:38:17.679
<v Speaker 2>you go to the next so you're coming off whole

699
00:38:17.760 --> 00:38:21.239
<v Speaker 2>number five, you'll click next hole. And so we'll place

700
00:38:21.320 --> 00:38:23.960
<v Speaker 2>the starting point at the tees you selected. So we'll

701
00:38:23.960 --> 00:38:26.559
<v Speaker 2>say you're playing the blue teas and so you know,

702
00:38:26.639 --> 00:38:29.480
<v Speaker 2>let's say you're in the cart, so you can first

703
00:38:29.519 --> 00:38:33.079
<v Speaker 2>look to see is the layout of the hole and

704
00:38:33.119 --> 00:38:36.320
<v Speaker 2>we call them polygons. You'll see there's these colored polygons.

705
00:38:36.679 --> 00:38:39.880
<v Speaker 2>Are the trees represented accurately? Is the fairway in the

706
00:38:39.960 --> 00:38:42.280
<v Speaker 2>right spot and in the green do we have to

707
00:38:42.360 --> 00:38:46.239
<v Speaker 2>drop out of bounce? And so we'll assume that you've

708
00:38:46.280 --> 00:38:50.280
<v Speaker 2>done this before in round planner and everything is mapped

709
00:38:50.280 --> 00:38:53.119
<v Speaker 2>out correctly. And so you'll be in your cart and

710
00:38:53.159 --> 00:38:56.519
<v Speaker 2>you'll press the shot sense button. Takes between one to

711
00:38:56.559 --> 00:38:59.440
<v Speaker 2>three seconds, and then it will give you where your

712
00:38:59.440 --> 00:39:02.880
<v Speaker 2>dispersion oval is and then a blinking red dot that

713
00:39:02.960 --> 00:39:05.840
<v Speaker 2>says your optimal aim point. And we talked about it's

714
00:39:05.840 --> 00:39:08.360
<v Speaker 2>a dog leg left and you hit a fade. Well,

715
00:39:08.400 --> 00:39:10.920
<v Speaker 2>this isn't a great hole. For us, And so it's

716
00:39:10.960 --> 00:39:13.719
<v Speaker 2>going to try and figure out what's the best spot

717
00:39:13.760 --> 00:39:16.079
<v Speaker 2>given you know, and let's assume there's trees, you know,

718
00:39:16.119 --> 00:39:17.639
<v Speaker 2>for the dog leg, and it's not just that you

719
00:39:17.760 --> 00:39:21.079
<v Speaker 2>cut through. If there's trees on the left, we obviously

720
00:39:21.079 --> 00:39:23.519
<v Speaker 2>can't go through those trees. So we're gonna try and

721
00:39:23.559 --> 00:39:27.159
<v Speaker 2>find that optimal spot that given your fade, where there's

722
00:39:27.159 --> 00:39:30.840
<v Speaker 2>some comfortable margin. Then we're gonna put the dispersion oval

723
00:39:30.880 --> 00:39:33.280
<v Speaker 2>there trying to figure it out. And it may say

724
00:39:33.920 --> 00:39:39.119
<v Speaker 2>three wood one or two thirty five and give you

725
00:39:39.119 --> 00:39:41.199
<v Speaker 2>the blinking dot which is going to say, you know,

726
00:39:41.599 --> 00:39:43.679
<v Speaker 2>right center of the fairway, which is your aim point.

727
00:39:44.199 --> 00:39:46.719
<v Speaker 2>You're then going to go grab your three wood. You'll

728
00:39:46.760 --> 00:39:48.440
<v Speaker 2>put your phone in your pocket or in the cart,

729
00:39:48.440 --> 00:39:50.639
<v Speaker 2>wherever you want to do that. You'll go hit the shot.

730
00:39:51.119 --> 00:39:54.559
<v Speaker 2>Hopefully you hit it close to where you're going. You'll

731
00:39:54.559 --> 00:39:57.519
<v Speaker 2>get up to the next one. You'll then if you

732
00:39:57.519 --> 00:39:59.719
<v Speaker 2>have a pin sheet you can move it because of that,

733
00:40:00.119 --> 00:40:02.119
<v Speaker 2>or if you know where the pin is you can

734
00:40:02.159 --> 00:40:05.760
<v Speaker 2>move it. You take your phone out, move the pin

735
00:40:05.840 --> 00:40:08.719
<v Speaker 2>to that location. Then you press the shot sense button

736
00:40:08.719 --> 00:40:12.480
<v Speaker 2>again and it's going to say bam, you're one forty three.

737
00:40:13.079 --> 00:40:15.800
<v Speaker 2>It's going to be a nine iron, and your specific

738
00:40:15.840 --> 00:40:18.559
<v Speaker 2>aim point with the pin on the right and given

739
00:40:18.599 --> 00:40:21.039
<v Speaker 2>its shape is going to be maybe center of the

740
00:40:21.039 --> 00:40:23.760
<v Speaker 2>green or left center of the green. And then you're

741
00:40:23.800 --> 00:40:25.719
<v Speaker 2>going to put your phone in your pocket. You're going

742
00:40:25.760 --> 00:40:29.719
<v Speaker 2>to execute that shot Putting, we don't do anything, and

743
00:40:29.800 --> 00:40:33.199
<v Speaker 2>so after the hole is when you do scorecards. We

744
00:40:33.880 --> 00:40:36.800
<v Speaker 2>track your your GPS breadcrumbs is what we call them,

745
00:40:37.079 --> 00:40:39.119
<v Speaker 2>to show you where you went or walked. And then

746
00:40:39.159 --> 00:40:41.480
<v Speaker 2>if you want to do shot tracking afterwards, you know

747
00:40:41.519 --> 00:40:44.679
<v Speaker 2>you can place the pins and we age you because

748
00:40:44.679 --> 00:40:47.360
<v Speaker 2>we know where you pressed the shot sense button. We

749
00:40:47.440 --> 00:40:50.679
<v Speaker 2>can tell you like, here's where you were. Just confirm this,

750
00:40:51.119 --> 00:40:53.159
<v Speaker 2>and so that's kind of the flow of a hole

751
00:40:53.519 --> 00:40:55.559
<v Speaker 2>at the t press the shot sense button, get the

752
00:40:55.599 --> 00:40:58.960
<v Speaker 2>optimal strategy, Execute, go to your next shot, press the

753
00:40:58.960 --> 00:41:02.119
<v Speaker 2>shot Sense button, execute, and then you know, finish the

754
00:41:02.159 --> 00:41:03.840
<v Speaker 2>hole and walk away with our car.

755
00:41:04.719 --> 00:41:10.320
<v Speaker 1>And if when you review the round afterwards, there's all

756
00:41:10.360 --> 00:41:13.840
<v Speaker 1>this data, can you walk through every hole and say, no, no, no,

757
00:41:13.840 --> 00:41:15.920
<v Speaker 1>I didn't hit that club there, I hit it from

758
00:41:15.920 --> 00:41:18.840
<v Speaker 1>over here with this can you edit and make changes

759
00:41:18.880 --> 00:41:19.239
<v Speaker 1>to it.

760
00:41:19.719 --> 00:41:22.880
<v Speaker 2>So after each hole you can place the pins to

761
00:41:23.000 --> 00:41:24.360
<v Speaker 2>say this is where I was.

762
00:41:24.639 --> 00:41:28.320
<v Speaker 1>Can you do a post round, post a post.

763
00:41:28.079 --> 00:41:33.599
<v Speaker 2>Shot post round. You you could do a workerund and

764
00:41:33.639 --> 00:41:35.800
<v Speaker 2>do a post round, but maybe, as you're thinking about it,

765
00:41:35.920 --> 00:41:39.159
<v Speaker 2>not like a full feature, to say, the round is done,

766
00:41:39.239 --> 00:41:42.400
<v Speaker 2>here's my scorecard, let's do it afterwards. What you could

767
00:41:42.480 --> 00:41:45.039
<v Speaker 2>do is fill out all of your scores for each

768
00:41:45.079 --> 00:41:49.199
<v Speaker 2>hole and then at the very end place it. But

769
00:41:49.559 --> 00:41:52.440
<v Speaker 2>not exactly kind of how you're thinking about it, Yeah.

770
00:41:52.239 --> 00:41:55.239
<v Speaker 1>Because sometimes I just forget to pull out my phone. Right,

771
00:41:55.360 --> 00:41:58.039
<v Speaker 1>I'm just not accustomed to it to the point where,

772
00:41:58.239 --> 00:42:02.599
<v Speaker 1>you know, I walk the golf course and I now

773
00:42:02.840 --> 00:42:10.159
<v Speaker 1>use an electric caddy to carry my bag. Right the

774
00:42:10.239 --> 00:42:13.920
<v Speaker 1>last couple of rounds, I get into a conversation with

775
00:42:14.119 --> 00:42:16.280
<v Speaker 1>one of them. We're playing partners, and all of a sudden,

776
00:42:16.320 --> 00:42:17.760
<v Speaker 1>it's like, where's my car?

777
00:42:18.639 --> 00:42:19.239
<v Speaker 2>I found it?

778
00:42:19.719 --> 00:42:21.960
<v Speaker 1>I found it three inches deep in the mud. The

779
00:42:22.000 --> 00:42:24.440
<v Speaker 1>other day it's like all the way on the other

780
00:42:24.559 --> 00:42:26.239
<v Speaker 1>side of the green. It's like, oh my god, it

781
00:42:26.280 --> 00:42:28.519
<v Speaker 1>took us a while. Of fine, it was terrible, But

782
00:42:29.199 --> 00:42:32.320
<v Speaker 1>I don't always My point is, I don't always remember

783
00:42:32.440 --> 00:42:34.800
<v Speaker 1>to enter and I would like to be able to,

784
00:42:34.840 --> 00:42:38.039
<v Speaker 1>you know, like when I'm sitting at home after the round. Go, yeah,

785
00:42:38.079 --> 00:42:40.360
<v Speaker 1>you know, I want to make these adjustments here and

786
00:42:40.400 --> 00:42:42.039
<v Speaker 1>then look at all my statistics.

787
00:42:42.519 --> 00:42:46.400
<v Speaker 2>Yeah, it's not available at this point, not available, but good,

788
00:42:46.679 --> 00:42:49.039
<v Speaker 2>good feedback point. Not not super difficult to do.

789
00:42:49.519 --> 00:42:54.159
<v Speaker 1>Oh great, great, available for iOS and Android, just for iOS,

790
00:42:54.599 --> 00:42:56.119
<v Speaker 1>just for iOS at this point.

791
00:42:56.360 --> 00:42:58.159
<v Speaker 2>Free, Yep, it's free.

792
00:42:58.480 --> 00:43:00.840
<v Speaker 1>Any in app charges, Nope.

793
00:43:00.639 --> 00:43:04.480
<v Speaker 2>No in app charges. We have some some big things

794
00:43:04.960 --> 00:43:07.400
<v Speaker 2>in the works now, and that's kind of where the

795
00:43:07.519 --> 00:43:11.679
<v Speaker 2>monetization strategy comes from. That's right. Gee, how'd you know? That?

796
00:43:11.760 --> 00:43:13.920
<v Speaker 1>Was my next question. If you're giving it away for

797
00:43:14.000 --> 00:43:18.400
<v Speaker 1>free and there's no in app charges, what's your revenue

798
00:43:18.440 --> 00:43:19.000
<v Speaker 1>stream on this?

799
00:43:19.079 --> 00:43:21.320
<v Speaker 2>How are you going to sustain this one? Because it's

800
00:43:21.320 --> 00:43:24.320
<v Speaker 2>a great idea. Yeah, yeah, so so right now totally free.

801
00:43:24.960 --> 00:43:27.599
<v Speaker 2>What we're building next, we're pretty excited about.

802
00:43:28.039 --> 00:43:28.159
<v Speaker 1>Uh.

803
00:43:28.440 --> 00:43:30.960
<v Speaker 2>And that's where kind of the monestation piece comes from.

804
00:43:31.480 --> 00:43:34.840
<v Speaker 2>And we you know, for for an in app GPS

805
00:43:34.840 --> 00:43:37.519
<v Speaker 2>like what we have right now, we think you know

806
00:43:37.519 --> 00:43:40.480
<v Speaker 2>that the average golfers playing what three times a month,

807
00:43:41.599 --> 00:43:44.320
<v Speaker 2>you know, to charge seven eight dollars for a plays

808
00:43:44.440 --> 00:43:47.800
<v Speaker 2>like distance and here's the wind direction. We just don't

809
00:43:47.880 --> 00:43:51.320
<v Speaker 2>we just don't think that's super helpful. We think there's

810
00:43:52.199 --> 00:43:55.360
<v Speaker 2>different ways and more sustainable ways to deliver value to them,

811
00:43:55.800 --> 00:43:58.519
<v Speaker 2>and therefore, you know we'll be able to you know,

812
00:43:58.719 --> 00:44:03.000
<v Speaker 2>get some return from that perspective. So yeah, free version

813
00:44:03.039 --> 00:44:05.199
<v Speaker 2>one free and then as we you know, build everything

814
00:44:05.239 --> 00:44:09.039
<v Speaker 2>out coming up, that's where we focus on the monetization.

815
00:44:09.199 --> 00:44:12.360
<v Speaker 1>And people can learn more online at.

816
00:44:12.440 --> 00:44:16.039
<v Speaker 2>Yep, yeah, at shotsnscolf dot com or Instagram. I think

817
00:44:16.039 --> 00:44:18.400
<v Speaker 2>our handle is shot suns Golf as well.

818
00:44:19.159 --> 00:44:23.119
<v Speaker 1>Excellent. Well, I'm fascinated. I appreciate you reaching out and

819
00:44:23.159 --> 00:44:28.360
<v Speaker 1>sharing this with me. Strokes gained strategy. I love that concept.

820
00:44:28.880 --> 00:44:31.000
<v Speaker 1>I mean, you know, it's like, get this in your

821
00:44:31.039 --> 00:44:37.159
<v Speaker 1>head that you know there's ways to play golf smarter.

822
00:44:37.400 --> 00:44:40.840
<v Speaker 1>Oh my god, I really just say that. You know

823
00:44:40.920 --> 00:44:44.320
<v Speaker 1>it's supposed to get you to say that. So anyway, Brent,

824
00:44:44.400 --> 00:44:46.880
<v Speaker 1>thank you so much for sharing this with us, and

825
00:44:47.000 --> 00:44:47.960
<v Speaker 1>good luck with this one.

826
00:44:48.400 --> 00:44:49.519
<v Speaker 2>Yep, thanks much, Fred