1 00:00:03,480 --> 00:00:07,320 Speaker 1: Hi, I'm Ron Galen from Longmanow, Massachusetts and I play 2 00:00:07,360 --> 00:00:08,640 at long Winow Country Club. 3 00:00:08,800 --> 00:00:10,160 Speaker 2: Welcome to Golf Smarter. 4 00:00:10,439 --> 00:00:15,160 Speaker 3: Hi. This is Susannah McGhee from Sarasota, Florida. I play 5 00:00:15,240 --> 00:00:19,039 golf at the Preserve Golf Club at Tara in Bradenton. 6 00:00:19,519 --> 00:00:25,079 And this is Golf Smarter Number Oney twenty. Welcome. 7 00:00:25,600 --> 00:00:28,399 Speaker 2: An average golfer isn't using a yardage book, probably doesn't 8 00:00:28,440 --> 00:00:30,800 know how to read the contour lines and the elevations. 9 00:00:31,039 --> 00:00:35,280 Our goal is to provide them a prescriptive answer that says, 10 00:00:35,320 --> 00:00:38,079 before you hit this t shot. Here's the aim point, 11 00:00:38,119 --> 00:00:41,280 not to say replace yardage books, maybe a different use case. 12 00:00:41,520 --> 00:00:43,200 And then what we've heard through a lot of folks 13 00:00:43,320 --> 00:00:47,439 is building intuition to play smart is really difficult in golf. 14 00:00:47,520 --> 00:00:49,719 If you don't play with a lot of really good players. 15 00:00:49,880 --> 00:00:52,679 If you're a fifteen handicap and you don't play with 16 00:00:52,719 --> 00:00:54,759 a lot of great golfers, how do you know you 17 00:00:54,759 --> 00:00:57,880 shouldn't shortside yourself? How do you know maybe you should 18 00:00:57,880 --> 00:01:00,960 take this different line? You just don't. And so people 19 00:01:01,039 --> 00:01:03,920 have used shot sense and have seen okay, it keeps 20 00:01:03,920 --> 00:01:07,000 angling me over here. Why is that like Okay, there's 21 00:01:07,079 --> 00:01:09,159 water over here. I need to shift over this way 22 00:01:09,239 --> 00:01:11,799 the pins over here? Why is it keep saying aim 23 00:01:11,879 --> 00:01:14,200 towards the fat part of the green? Now I'm better 24 00:01:14,280 --> 00:01:16,840 understanding this. One thing we get really comfortable with is 25 00:01:16,879 --> 00:01:20,200 the rangefinder of zapping the pin. It's one sixty two 26 00:01:20,280 --> 00:01:21,920 and you're like, all right, Like maybe I'll take a 27 00:01:22,040 --> 00:01:24,120 yard off and a yard to the left. We can 28 00:01:24,159 --> 00:01:26,719 do better than that now that we have all of this. 29 00:01:26,799 --> 00:01:36,719 Speaker 1: Data, understanding and optimizing strategy for every shot using the 30 00:01:36,760 --> 00:01:41,040 shot Sense app. Featuring Brent Neville. This is Golf Smarter, 31 00:01:41,959 --> 00:01:45,799 sharing stories, tips and insights from great golf minds to 32 00:01:45,840 --> 00:01:48,840 help you lower your score and raise your golf IQ. 33 00:01:49,760 --> 00:01:51,439 Speaker 2: Here's your host, Fred Green. 34 00:01:52,519 --> 00:01:56,120 Speaker 1: Welcome to the Golf Smarter Podcast. Brent, Thanks Fred, happy 35 00:01:56,159 --> 00:01:59,319 to be here, Glad to have you on here. Let's 36 00:01:59,319 --> 00:02:01,480 get the mouth and first thing. On a Monday morning, 37 00:02:01,519 --> 00:02:05,680 we're recording this, so there's a lot of competition out there, right, 38 00:02:05,760 --> 00:02:09,400 there's like in what you're doing and we haven't even 39 00:02:09,479 --> 00:02:11,840 talked about what you're doing yet. But like when I 40 00:02:11,919 --> 00:02:15,000 started this podcast, there were two or three golf podcasts, 41 00:02:15,560 --> 00:02:17,680 it was easy to stand out and be on top. 42 00:02:18,280 --> 00:02:20,960 Here we are twenty years later in the podcast world, 43 00:02:21,599 --> 00:02:24,680 and there are a lot of podcasts. A couple of 44 00:02:24,759 --> 00:02:30,039 years ago, apps started coming out for your phone so 45 00:02:30,080 --> 00:02:33,240 that you have a GPS on your phone, and it 46 00:02:33,360 --> 00:02:38,719 was just a GPS. But it's getting crowded in that 47 00:02:38,840 --> 00:02:42,039 space too. There's a lot of apps there, and you've 48 00:02:42,039 --> 00:02:48,479 come up with something unique. And I know that your 49 00:02:48,479 --> 00:02:52,639 fingers are crossed that you are unique compared to everybody else, 50 00:02:52,759 --> 00:02:54,479 but I think you have a lot of reasons why 51 00:02:54,520 --> 00:02:58,120 it is. Let's talk about the shot sense app. 52 00:02:59,400 --> 00:03:06,479 Speaker 2: Yeah, grab, yeah, thank you. Yeah. Definitely a crowded marketplace. 53 00:03:06,520 --> 00:03:08,719 Maybe I'll I think a step back and think about 54 00:03:08,759 --> 00:03:11,719 you know, how we view the golf landscape of like 55 00:03:11,960 --> 00:03:15,919 getting better lowering your scores. We think about it very 56 00:03:16,000 --> 00:03:20,120 simply as you can either hit the ball physically better 57 00:03:20,840 --> 00:03:23,879 or you can play smarter. Lots of innovation in the 58 00:03:23,919 --> 00:03:27,400 ability to physically hit it. New clubs, new swing AI, 59 00:03:27,560 --> 00:03:33,199 swing analyzer, launch monitors, simulators, all the golf specific fitness programs, 60 00:03:33,439 --> 00:03:35,759 Lots going on there, and then I think for a 61 00:03:35,800 --> 00:03:40,199 while that the playing smarter hadn't had as much innovation. 62 00:03:40,599 --> 00:03:43,719 There's a lot of golf GPS apps out there that 63 00:03:43,879 --> 00:03:46,120 maybe show you the satellite view and you can move 64 00:03:46,159 --> 00:03:51,280 a cursor around rangefinders really despite their price going up 65 00:03:51,319 --> 00:03:53,639 quite a bit in the last you know, five years 66 00:03:53,719 --> 00:03:58,599 or so, technology that's over twenty years old, and then 67 00:03:58,639 --> 00:04:02,879 you have some you know, larger course management let's like 68 00:04:02,919 --> 00:04:04,879 teach you how to think about it, or if you 69 00:04:04,879 --> 00:04:07,039 were to go to some clinic they can teach it. 70 00:04:07,560 --> 00:04:09,840 We kind of look at that and say, well, now 71 00:04:09,879 --> 00:04:13,319 that we have modern computing, now that we have a 72 00:04:13,319 --> 00:04:17,519 better understanding of how the analytics look, how can we 73 00:04:17,639 --> 00:04:20,800 leverage the supercomputer in your pocket to provide you the 74 00:04:20,879 --> 00:04:26,000 optimal strategy for every shot, for every course tailored to you. 75 00:04:26,480 --> 00:04:28,600 And that's really what we think. So you'll hear me 76 00:04:28,639 --> 00:04:32,279 say this quite a few times of de averaging these 77 00:04:32,360 --> 00:04:36,639 large data sets that were historically used to provide things. 78 00:04:36,759 --> 00:04:41,399 Good example is Strokes gained very very super helpful, very novel, 79 00:04:41,800 --> 00:04:45,319 but based on a very large average data set. That 80 00:04:45,480 --> 00:04:48,319 is what Brody had to do ten years ago when 81 00:04:48,360 --> 00:04:51,279 we didn't have all of this modern computing. So that's 82 00:04:51,360 --> 00:04:53,959 kind of where we're excited to go forward. Just that 83 00:04:54,040 --> 00:04:56,680 the capabilities that we have today that just frankly didn't 84 00:04:56,680 --> 00:04:58,680 exist two five, ten years ago. 85 00:04:59,279 --> 00:05:03,959 Speaker 1: So you talk about Brody, you're talking about the Strokes Strokes, 86 00:05:04,160 --> 00:05:08,439 Strokes gained elements of the game. 87 00:05:08,600 --> 00:05:11,800 Speaker 2: Yeah. Yeah, So so Brody came out with his book. 88 00:05:12,759 --> 00:05:16,480 Yeah yeah, Mark Brody. Sorry, that's okay. In about I 89 00:05:16,519 --> 00:05:20,040 think it was like twenty fourteen's about eleven years ago, 90 00:05:20,439 --> 00:05:23,759 you know, super novel research and all that. But but 91 00:05:23,800 --> 00:05:27,439 there are limitations to Strokes gained. Many of those he 92 00:05:27,600 --> 00:05:32,279 wasn't able to solve back then, and now with you know, computing, 93 00:05:32,600 --> 00:05:34,399 we can do that, and so a lot of what 94 00:05:34,480 --> 00:05:36,279 we do is just kind of trying to figure out 95 00:05:36,360 --> 00:05:38,879 instead of you know, a great example is seventeen at 96 00:05:38,920 --> 00:05:43,120 Sawgrass from the t one hundred and thirty yards strokes 97 00:05:43,160 --> 00:05:45,879 gained estimate I think is two point nine to eight. 98 00:05:46,800 --> 00:05:48,959 If you put that at one hundred and thirty yard 99 00:05:49,199 --> 00:05:52,639 part three at your local course, I'd argue that you 100 00:05:52,680 --> 00:05:54,199 know strokes Skain is going to say those are the 101 00:05:54,240 --> 00:05:58,399 exact same statistical you know score. I venture to say 102 00:05:58,439 --> 00:06:00,959 seventeen at Sawgrass is a little bit more difficult, and 103 00:06:01,000 --> 00:06:04,319 that's because of the unique playout of the green. Obviously, 104 00:06:04,319 --> 00:06:07,839 the hazards everywhere, and so that's a limitation of strokes 105 00:06:07,839 --> 00:06:11,319 stained is that it can't de average for your specific 106 00:06:11,360 --> 00:06:12,360 shot that's upcoming. 107 00:06:13,040 --> 00:06:16,199 Speaker 1: I get it, I get it. So what was it 108 00:06:16,480 --> 00:06:20,199 that you decided this is where we need to create 109 00:06:20,279 --> 00:06:24,800 something that you know and you got it. You've got 110 00:06:24,839 --> 00:06:28,720 to believe I love the playing smart smarter part you've 111 00:06:28,759 --> 00:06:30,959 been talking about for for twenty years now. 112 00:06:31,399 --> 00:06:35,720 Speaker 2: Yeah. Yeah, So started playing a lot of golf, played 113 00:06:35,759 --> 00:06:38,600 about I think close to two hundred rounds over two 114 00:06:38,639 --> 00:06:42,800 and a half years, and all at almost the same place. 115 00:06:43,199 --> 00:06:45,199 Went from an eight to a one and a half. 116 00:06:45,519 --> 00:06:49,079 Didn't change my swing, didn't change my clubs. You're obviously 117 00:06:49,120 --> 00:06:51,279 playing a lot, you're you're putting a lot, and you're 118 00:06:51,279 --> 00:06:53,959 you're very familiar. But but what it really was is 119 00:06:54,240 --> 00:06:57,920 I knew every play on every shot very rarely, you 120 00:06:57,959 --> 00:07:00,319 know golf. The magic thing with golf and going new 121 00:07:00,360 --> 00:07:03,920 courses that every you know lie is different or every 122 00:07:03,959 --> 00:07:06,680 pin position. If you play a course two hundred times, 123 00:07:07,079 --> 00:07:09,600 you've you haven't seen everything, but you've seen a lot 124 00:07:09,639 --> 00:07:12,480 of it. And so from you know, my background kind 125 00:07:12,519 --> 00:07:15,959 of engineering, there's a couple holes where I didn't know 126 00:07:16,040 --> 00:07:18,680 the right play. Even after all of that first hold 127 00:07:18,720 --> 00:07:21,879 is a great example. Ob right and a bunch of 128 00:07:21,920 --> 00:07:25,759 trees left? Is it? Driver? But aimed towards the trees? 129 00:07:25,959 --> 00:07:27,519 You obviously what you know, don't want to hit? Ob 130 00:07:28,639 --> 00:07:30,439 But how far into the trees do I want to aim? 131 00:07:30,759 --> 00:07:32,879 Or do I hit a three wood? Obviously with three 132 00:07:32,920 --> 00:07:35,399 wood you're gonna lose some distance and have a longer approach, 133 00:07:35,560 --> 00:07:37,839 like you know, how does that all work? And you 134 00:07:37,879 --> 00:07:40,439 can start trying to do strokes gain but it's a 135 00:07:40,480 --> 00:07:43,839 little tricky. And so that kind of started the quest 136 00:07:43,839 --> 00:07:46,399 to say, is there a way to mathematically model this 137 00:07:46,560 --> 00:07:49,560 out and go for you know, our goal of saying, 138 00:07:49,839 --> 00:07:53,079 can we provide the optimal strategy for every player on 139 00:07:53,240 --> 00:07:56,800 every course, for every shot? And so that's where shots 140 00:07:56,800 --> 00:07:57,639 since golf was born. 141 00:07:58,800 --> 00:07:59,920 Speaker 1: How did you figure that out? 142 00:08:00,680 --> 00:08:03,720 Speaker 2: Uh? Lots of lots lots of math and problem solving. 143 00:08:03,839 --> 00:08:08,639 So my background is engineering and a lot of what 144 00:08:08,720 --> 00:08:15,160 I'll call it frontier technology, satellites, autonomous vehicles, UH, GEO, 145 00:08:15,199 --> 00:08:19,639 spatial analysis, augmented reality UH. And so at the end 146 00:08:19,639 --> 00:08:21,759 of the day, those are all so new that you 147 00:08:21,800 --> 00:08:23,920 may think you're going to solve something, but you end 148 00:08:24,000 --> 00:08:26,600 up having to solve quite a few different problems along 149 00:08:26,639 --> 00:08:29,720 the way before you can actually get to it. And 150 00:08:29,759 --> 00:08:32,720 that's really what what we faced here is, Okay, you 151 00:08:32,759 --> 00:08:34,799 want to do this one thing and you're like, oh man, 152 00:08:34,879 --> 00:08:39,600 these these trees like trees end up impacting strategy quite 153 00:08:39,600 --> 00:08:41,679 a bit. Or you know, how do I get the 154 00:08:41,799 --> 00:08:45,200 data source for every hole to be accurate? Okay, that's 155 00:08:45,240 --> 00:08:47,120 pretty tough, but you know, if we give the users 156 00:08:47,120 --> 00:08:49,799 the ability to draw out of bounce or to adjust 157 00:08:49,840 --> 00:08:52,639 the trees, that can can help. And so it was 158 00:08:52,799 --> 00:08:56,559 all those we'll say like micro problem solvings that laddered 159 00:08:56,639 --> 00:08:59,720 up to to help us do that, and so ultimately 160 00:09:00,039 --> 00:09:03,600 our patent pending kind of core you know differentiator is 161 00:09:03,600 --> 00:09:06,759 what we call our shot Sense decision engine, and that's 162 00:09:06,799 --> 00:09:10,600 what helps, you know, tell the users the optimal strategy. 163 00:09:11,000 --> 00:09:13,720 And so there's four main inputs to that. One. The 164 00:09:13,759 --> 00:09:18,200 first is your club characteristics. That's how far you carry it, 165 00:09:18,559 --> 00:09:23,360 the total if there's a rollout, your dispersion length with rotation, 166 00:09:23,919 --> 00:09:26,679 and then ultimately shot shape you know, big fade or 167 00:09:26,720 --> 00:09:29,240 small draw something like that or you know maybe if 168 00:09:29,240 --> 00:09:31,600 you hit a straight ball you're one of the lucky few. 169 00:09:32,519 --> 00:09:35,200 And you know, so that's everything about your your shot. 170 00:09:35,639 --> 00:09:37,639 Speaker 1: Then let me let me stop you there before you 171 00:09:37,639 --> 00:09:40,360 get to number two. There's four of them, right, yeah, 172 00:09:40,360 --> 00:09:42,919 So how does it know your club characteristics? 173 00:09:43,440 --> 00:09:46,799 Speaker 2: Yep. Yeah. So when you start or when you join 174 00:09:46,840 --> 00:09:48,879 the app or download it, the first thing you'll be 175 00:09:49,039 --> 00:09:52,080 taken through is our interactive onboarding and the first portion 176 00:09:52,200 --> 00:09:55,879 of that is where we figure out what's in your bag. 177 00:09:56,320 --> 00:09:59,080 So ask you. I think it's about seven to ten questions, 178 00:09:59,679 --> 00:10:02,759 and we trained a machine learning model to predict your 179 00:10:03,159 --> 00:10:08,879 club distances, your dispersion, and then shot shape. We've trained 180 00:10:08,879 --> 00:10:13,519 that on tens of thousands of shots. And dispersion is 181 00:10:13,559 --> 00:10:17,120 this wildly fascinating topic that I think a lot of 182 00:10:17,159 --> 00:10:21,519 people may not understand all of the nuances there. And 183 00:10:21,600 --> 00:10:25,360 so what we found in early research is one of 184 00:10:25,399 --> 00:10:28,639 the quickest ways people get their dispersion is they do 185 00:10:28,720 --> 00:10:32,399 the track Man combine. Super fun, super helpful, but it's 186 00:10:32,440 --> 00:10:36,440 six shots at one location with one club. Statistically speaking, 187 00:10:36,440 --> 00:10:38,159 if you want to get closer to like a ninetieth 188 00:10:38,159 --> 00:10:41,559 percentile confidence, give it one hundred and forty shots. No 189 00:10:41,639 --> 00:10:43,759 one's going to the simulator and hitting one hundred and 190 00:10:43,759 --> 00:10:46,360 forty seven irons. And so what you find is there's 191 00:10:46,360 --> 00:10:49,120 somewhere in between of we hit six shots from TrackMan 192 00:10:49,200 --> 00:10:52,960 combine and we get this estimate on our dispersion that's 193 00:10:53,159 --> 00:10:55,799 clearly not good enough, and then one hundred and forty 194 00:10:55,840 --> 00:10:57,600 No one's going to do that. And so this is 195 00:10:57,639 --> 00:11:01,559 a perfect use case of machine learning is to say, okay, 196 00:11:01,600 --> 00:11:04,320 how far do you estimate you hit your driver and 197 00:11:04,399 --> 00:11:08,159 seven iron? What's your handicap? Where do you typically miss? 198 00:11:08,440 --> 00:11:11,279 And using all the trained data of people that have 199 00:11:11,399 --> 00:11:15,080 a similar characteristic of you, here's what we project it. 200 00:11:15,440 --> 00:11:18,519 So that's where we start. However, if you actually know 201 00:11:18,639 --> 00:11:20,840 your data, if you have a launch monitor or if 202 00:11:20,840 --> 00:11:23,360 you're a you know, a college golfer or pro, you 203 00:11:23,480 --> 00:11:25,720 obvious are going to know that data so you can 204 00:11:25,759 --> 00:11:28,639 manually edit all of that and that really gets kind 205 00:11:28,639 --> 00:11:32,000 of what is the truth about your clubs if you 206 00:11:32,080 --> 00:11:32,559 do know that. 207 00:11:38,879 --> 00:11:42,000 Speaker 1: So when I started using the app myself, I went 208 00:11:42,039 --> 00:11:45,360 through some of the onboarding. I didn't complete it. Obviously, 209 00:11:46,279 --> 00:11:48,600 I need to do more. I kind of got stuck 210 00:11:48,679 --> 00:11:52,679 because I'd carry a five hybrid and it didn't allow 211 00:11:52,720 --> 00:11:54,759 me to put that in there. You have five iron 212 00:11:54,840 --> 00:11:57,879 and four hybrid, Now what do I do? I'm stuck? 213 00:11:58,519 --> 00:12:02,879 Speaker 2: Yeah, so we have different labels. I think we have woods, hybrids, irons, 214 00:12:03,080 --> 00:12:06,559 and wedges. Yeah, so you can go you can put 215 00:12:06,559 --> 00:12:09,440 a four hybrid and then you can change the name 216 00:12:09,480 --> 00:12:12,039 of it to a five hybrid and then they carry both. 217 00:12:13,639 --> 00:12:16,559 So then you can select like two hybrid and three 218 00:12:16,600 --> 00:12:19,879 hybrid and four hybrid. And then if you or you're saying, 219 00:12:20,120 --> 00:12:22,759 do you carry like a two, three, four and five hybrid? 220 00:12:23,120 --> 00:12:28,360 Speaker 1: No, I carry a four and five hybrid, A three 221 00:12:28,480 --> 00:12:29,320 and five. 222 00:12:29,279 --> 00:12:32,840 Speaker 2: Wood, gotcha. Yeah, so I think you can do driver, 223 00:12:33,039 --> 00:12:36,279 three wood, five wood, and then I'd recommend you do 224 00:12:36,519 --> 00:12:39,480 like a three hybrid and a four hybrid, and then 225 00:12:39,519 --> 00:12:42,320 you can change the names of those to you know, 226 00:12:42,320 --> 00:12:44,840 reflect what you actually have. So it's it's a good 227 00:12:44,840 --> 00:12:48,279 point of feedback, you know, easy to add additional names there. 228 00:12:49,240 --> 00:12:51,080 But yeah, so raypious feedback. 229 00:12:51,360 --> 00:12:52,279 Speaker 1: Oh you're welcome. 230 00:12:52,440 --> 00:12:52,840 Speaker 2: Good. 231 00:12:53,559 --> 00:12:55,559 Speaker 1: All right, So we got club character you said there 232 00:12:55,600 --> 00:12:59,039 were four four elements. Yeah, and the first one was 233 00:12:59,080 --> 00:13:03,600 club characteristic, which was fascinating in itself. Where are we 234 00:13:03,639 --> 00:13:04,200 going next? 235 00:13:04,559 --> 00:13:07,320 Speaker 2: Yeah? Yeah, so now we know, you know, to simplify 236 00:13:07,360 --> 00:13:09,919 the clubs, we know how you hit the ball uniquely 237 00:13:09,960 --> 00:13:13,399 to you. The next one, obviously with golf and the 238 00:13:13,440 --> 00:13:17,279 piece that's really I think when you think about the averaging, 239 00:13:17,320 --> 00:13:21,080 stuff is missed is every hole is unique, and so 240 00:13:21,120 --> 00:13:23,399 you have to have some understanding. We'll call it the 241 00:13:23,639 --> 00:13:27,600 geospatial analysis. Where's the tee, where's the fairway, where are 242 00:13:27,600 --> 00:13:30,279 the same traps, But then more so like what's the 243 00:13:30,320 --> 00:13:32,159 shape of the grain, what's the shape of the fairway, 244 00:13:32,240 --> 00:13:35,080 where are the trees, where are the trees in you know, 245 00:13:35,240 --> 00:13:39,080 comparison to the t shot, And so that's really you know, 246 00:13:39,559 --> 00:13:42,679 the second bucket is you need to know everything about 247 00:13:42,720 --> 00:13:45,519 the layout of the hole. And then we also give 248 00:13:45,559 --> 00:13:48,279 the users. We kind of give everyone a head start 249 00:13:48,320 --> 00:13:50,360 with some data to say, here's where we think the 250 00:13:50,360 --> 00:13:52,919 trees are, here's you know, the fairway, but if the 251 00:13:53,240 --> 00:13:56,080 trees have changed or there's things like out of bounds, 252 00:13:56,360 --> 00:13:59,320 we give the user the ability to draw their own, 253 00:14:00,360 --> 00:14:03,519 you know, course representations, and so you can provide that 254 00:14:03,759 --> 00:14:06,799 very accurate representation of the whole you're about to go play. 255 00:14:07,440 --> 00:14:12,000 Speaker 1: So all this stuff really is it's not generic information. 256 00:14:12,159 --> 00:14:17,399 It's very specific information for the person who's looking for details. 257 00:14:19,039 --> 00:14:23,399 Speaker 2: Yeah, so there's the starting point of what we have. 258 00:14:23,879 --> 00:14:28,399 So there's two different flows. One is you are, you know, 259 00:14:28,519 --> 00:14:32,960 a high handicapper, not super tech advance, and so you'll 260 00:14:33,000 --> 00:14:36,159 type in the things during the onboarding, it'll give you 261 00:14:36,200 --> 00:14:38,639 the clubs. You probably don't know your club distances or 262 00:14:38,679 --> 00:14:43,279 your dispersion, and then you'll start the round and everything 263 00:14:43,279 --> 00:14:45,679 that we have already labeled. Where the trees are, where 264 00:14:45,679 --> 00:14:48,360 the fairwies are are a really good start, and so 265 00:14:48,399 --> 00:14:50,720 you just have to hit the shot sense button, which 266 00:14:50,759 --> 00:14:52,759 which we'll get into, and there you go and you 267 00:14:52,799 --> 00:14:55,440 have the answer. However, we can ramp that up to 268 00:14:55,559 --> 00:14:57,559 say you can, you know, as we talked about Taylor, 269 00:14:57,600 --> 00:15:00,120 your clubs as much as you want, and then or 270 00:15:00,159 --> 00:15:03,240 a specific course, you could detail it to it, you know, 271 00:15:03,399 --> 00:15:07,159 to whatever nth degree if you really want to spend 272 00:15:07,159 --> 00:15:09,360 the time or if you're a very competitive golfer. There 273 00:15:09,679 --> 00:15:11,960 so that there is you know, maybe an easy mode 274 00:15:12,120 --> 00:15:14,840 and then you know, as advanced as you'd like. 275 00:15:15,919 --> 00:15:19,279 Speaker 1: Are you trying to replace like the yardage books that 276 00:15:19,279 --> 00:15:20,919 people carry and take all those notes? 277 00:15:21,720 --> 00:15:26,440 Speaker 2: Yeah, I mean replace. I think the when you're implement 278 00:15:26,759 --> 00:15:29,759 is the word complement. Then when you're in a tournament setting, 279 00:15:30,000 --> 00:15:33,399 I think the yardage books are are really great. Phones 280 00:15:33,440 --> 00:15:37,080 and electronic devices during a tournament are a tough sell 281 00:15:37,559 --> 00:15:40,039 just because there's a lot going on there. So I 282 00:15:40,080 --> 00:15:42,879 think yardage books serve that purpose of saying, you know, 283 00:15:43,200 --> 00:15:46,919 here's this competitive round. I think when we think about 284 00:15:46,960 --> 00:15:50,799 the average golfer, an average golfer isn't using a yardage book, 285 00:15:50,840 --> 00:15:53,039 probably doesn't know how to read the contour lines or 286 00:15:53,039 --> 00:15:57,159 the elevations. Our goal is to provide them a prescriptive 287 00:15:57,360 --> 00:16:00,919 answer that says, before you hit this t shot, here's 288 00:16:00,960 --> 00:16:04,120 the aim point. As you hit this approach into the green, 289 00:16:05,720 --> 00:16:09,240 aim at the pin, aim over here and all that 290 00:16:09,360 --> 00:16:13,159 is your statistically optimal answer. And so that's really what 291 00:16:13,200 --> 00:16:15,799 we're trying to do. So I think, you know, not 292 00:16:16,519 --> 00:16:19,519 to say replace charage books, maybe a different use case. 293 00:16:19,720 --> 00:16:21,480 And then what we've heard from a lot of folks 294 00:16:21,559 --> 00:16:26,519 is building intuition to play smart is really difficult in golf. 295 00:16:26,759 --> 00:16:29,120 If you don't play with a lot of really good players. 296 00:16:29,320 --> 00:16:32,120 If you're a fifteen handicap and you don't play with 297 00:16:32,200 --> 00:16:34,440 a lot of great golfers, how do you know you 298 00:16:34,440 --> 00:16:37,240 shouldn't short side yourself. How do you know maybe you 299 00:16:37,279 --> 00:16:40,879 should take this different line? You just don't, And so 300 00:16:41,039 --> 00:16:44,159 people have used shot sense and have seen Okay, it 301 00:16:44,240 --> 00:16:47,480 keeps angling me over here? Why is that like okay, 302 00:16:47,480 --> 00:16:50,240 there's water over here, Okay, I need to shift it 303 00:16:50,279 --> 00:16:52,840 over this way. Okay, the pins over here? Why is 304 00:16:52,879 --> 00:16:55,200 it keep saying aim towards the fat part of the green? 305 00:16:55,320 --> 00:16:58,639 Like okay, now in better understanding this? And you know, 306 00:16:58,759 --> 00:17:01,519 one thing we get really comfortab with is the rangefinder 307 00:17:01,600 --> 00:17:04,599 of zapping the pin. It's one sixty two and you're 308 00:17:04,720 --> 00:17:06,720 all right, like, maybe I'll take a yard off and 309 00:17:06,759 --> 00:17:09,279 a yard to the left, Like we can do better 310 00:17:09,519 --> 00:17:12,880 than that now that we have all of this data. 311 00:17:13,039 --> 00:17:15,640 Speaker 1: So are you saying that the shot Sense app is 312 00:17:16,000 --> 00:17:20,160 to replace the fact that you may not be playing 313 00:17:20,200 --> 00:17:23,079 with much better players, but you're playing with guys who 314 00:17:23,279 --> 00:17:25,039 you've been playing with for a while and you're all 315 00:17:25,079 --> 00:17:28,480 around the same handicap and this is like having a 316 00:17:28,559 --> 00:17:29,279 pro with you. 317 00:17:30,079 --> 00:17:32,960 Speaker 2: Yeah. I mean, we call it the world's most advanced 318 00:17:33,000 --> 00:17:36,960 or intelligent digital caddy, and we think, because there's golf 319 00:17:37,039 --> 00:17:42,240 is incredibly complex, almost infinitely complex, we'll call it. I 320 00:17:42,279 --> 00:17:45,799 think what we're going for is we have all this 321 00:17:46,000 --> 00:17:50,400 data flowing in and given all of these inputs, here's 322 00:17:50,440 --> 00:17:53,519 the recommendation and the output, and that gives you your 323 00:17:53,559 --> 00:17:57,880 optimal strategy. That's something that without a true caddy next 324 00:17:57,880 --> 00:18:01,160 to you, really difficult for you to build that intuition 325 00:18:01,920 --> 00:18:04,440 or you know, I'm just aiming for the fairway. Well, no, 326 00:18:04,559 --> 00:18:06,799 based on everything you've given us, based on the course, 327 00:18:07,079 --> 00:18:10,079 we can say you're actually gonna aim one yard left 328 00:18:10,119 --> 00:18:13,720 into the rough because that gives you the statistically optimal 329 00:18:14,480 --> 00:18:17,000 shot and you know, way to finish the whole. And 330 00:18:17,039 --> 00:18:19,880 so that's really what we're saying. So yeah, in a sense, 331 00:18:19,920 --> 00:18:22,359 you know, anyone who you know, average golfer, even the 332 00:18:22,359 --> 00:18:25,960 more advanced players, it's giving you that caddy, whether you 333 00:18:25,960 --> 00:18:28,880 you know, implicitly trust it because you don't know a 334 00:18:28,960 --> 00:18:31,119 right answer, or what we've heard from a lot of 335 00:18:31,160 --> 00:18:34,160 elite players is it makes me think through it more. 336 00:18:35,119 --> 00:18:37,440 You know. I think all of those are good conversations 337 00:18:37,440 --> 00:18:40,079 to have and things that we've heard from from users. 338 00:18:42,200 --> 00:18:46,480 Speaker 1: Fascinating. All right, So the the second part was the 339 00:18:46,599 --> 00:18:48,079 geospatial analysis. 340 00:18:48,519 --> 00:18:52,000 Speaker 2: Yep, yep, uh third on the list, yep third one. 341 00:18:52,440 --> 00:18:56,160 A little bit related to that is elevation. Obviously, elevation 342 00:18:56,559 --> 00:18:59,559 is very important on a golf course, but when you're 343 00:18:59,599 --> 00:19:04,440 running a true optimization. We like to have people think 344 00:19:04,440 --> 00:19:09,119 about Google Maps, and essentially what we've done is created 345 00:19:09,119 --> 00:19:11,839 Google Maps for golf. Google Maps is routing you from 346 00:19:11,880 --> 00:19:15,799 point A to point by these complex algorithms. Dankstras is 347 00:19:15,799 --> 00:19:18,640 one of them, and they need to know every bit 348 00:19:18,680 --> 00:19:21,599 of information, how many lanes, what's the speed limit for 349 00:19:21,680 --> 00:19:26,000 every single road, to quantify it's seventeen minutes from you 350 00:19:26,079 --> 00:19:28,480 to go to this point to that one. It's eighteen 351 00:19:28,519 --> 00:19:30,599 if you were to take a left here. And so 352 00:19:30,640 --> 00:19:34,279 what we've done is we quantify all of these different routes. 353 00:19:34,400 --> 00:19:36,920 We say is it driver seven iron or is it 354 00:19:37,000 --> 00:19:41,960 driver eight iron sand wedge? And doing so, elevation we 355 00:19:42,000 --> 00:19:44,759 need at every single point on the golf course. We 356 00:19:44,799 --> 00:19:47,640 can't just do the tee and the pin. We have 357 00:19:47,720 --> 00:19:50,920 to know what the topography looks like. And so that's 358 00:19:50,960 --> 00:19:53,400 that last one. So that's kind of why it's carved 359 00:19:53,400 --> 00:19:56,039 into its own third bucket is to say, it's really 360 00:19:56,079 --> 00:20:01,559 important to know all the different elevation on ole and is. 361 00:20:01,559 --> 00:20:05,440 Speaker 1: That information provided by users or is that the one 362 00:20:05,480 --> 00:20:07,839 you're getting from like Google Maps. 363 00:20:07,559 --> 00:20:10,440 Speaker 2: And it's a proprietary data set that we have. 364 00:20:10,680 --> 00:20:13,559 Speaker 1: So we have for forty thousand courses. How do you 365 00:20:13,559 --> 00:20:14,000 get all that? 366 00:20:14,480 --> 00:20:17,599 Speaker 2: So we only have it for US courses right now, 367 00:20:18,400 --> 00:20:22,160 but uh, well we're working on the other the other countries. 368 00:20:22,839 --> 00:20:25,839 How I mean, how do you do it? Yeah? Well, yeah, 369 00:20:25,880 --> 00:20:26,359 I know it's. 370 00:20:26,200 --> 00:20:28,759 Speaker 1: A proprietary and I'm and I'm digging in because I'm 371 00:20:28,799 --> 00:20:31,440 going to steal it. No, I'm like, I don't get it. 372 00:20:32,640 --> 00:20:37,000 Speaker 2: Yeah, I think with my background, you know, with geospatial analysis, 373 00:20:37,039 --> 00:20:40,079 like there's there's a lot of tools and ways to 374 00:20:40,119 --> 00:20:43,799 do that. Extracting it can be pretty tricky. But this 375 00:20:43,960 --> 00:20:46,480 is where as I was talking about earlier, all these 376 00:20:46,680 --> 00:20:50,359 micro challenges, we had a version that didn't have elevation, 377 00:20:51,400 --> 00:20:53,960 and every shot I had gave us the wrong answer. 378 00:20:54,480 --> 00:20:57,200 And I was like, well, this is totally worthless, right, Like, 379 00:20:57,200 --> 00:20:59,200 like who's going to use it? If you really are 380 00:20:59,200 --> 00:21:01,759 going to tell somebody here is the optimal answer and 381 00:21:01,799 --> 00:21:04,640 then you caveat it with but then manually factor in 382 00:21:04,799 --> 00:21:08,319 all the elevation, Well that that's not really helpful. Like, 383 00:21:08,640 --> 00:21:10,519 you know, here's the Google Maps thing. We just don't 384 00:21:10,559 --> 00:21:13,240 know exactly when you'll get there, but like plus or 385 00:21:13,319 --> 00:21:16,519 mind is fifteen minutes. And so that's what was like Okay, 386 00:21:16,599 --> 00:21:19,359 like we have to solve this at at scale. 387 00:21:19,960 --> 00:21:20,119 Speaker 3: Uh. 388 00:21:20,440 --> 00:21:23,079 Speaker 2: And so that was you know, a fun endeavor. 389 00:21:28,640 --> 00:21:31,599 Speaker 1: All right, Before we get to the fourth element that 390 00:21:31,720 --> 00:21:34,920 helps you create shot sense app let me ask you 391 00:21:34,960 --> 00:21:37,519 this is this for every golfer? 392 00:21:38,799 --> 00:21:41,599 Speaker 2: Yeah, it's it's a good question. So I think of 393 00:21:41,640 --> 00:21:44,960 this again like Google Maps, where you know, Google Maps 394 00:21:45,000 --> 00:21:47,960 helps me and you route from A to B. But 395 00:21:48,119 --> 00:21:53,119 Google Maps also powers door dash. It also powers Comcast 396 00:21:53,200 --> 00:21:56,240 technicians going from point A to point B. Because we've 397 00:21:56,279 --> 00:21:59,680 focused on the map layer, it can serve the higher 398 00:21:59,680 --> 00:22:02,720 hand caps. That's really where we think we'll see a 399 00:22:02,720 --> 00:22:06,039 lot of traction of folks that just they don't really 400 00:22:06,200 --> 00:22:08,359 know how to play smarter out there and they're not 401 00:22:08,400 --> 00:22:11,000 going to hire okay or whatnot. So this will be 402 00:22:11,039 --> 00:22:13,680 something with the press of one button, you get the answer. 403 00:22:13,839 --> 00:22:16,519 Aim over here. That's that's great. So we're really excited 404 00:22:16,559 --> 00:22:19,599 to you know, for that market. But because we've spent 405 00:22:19,680 --> 00:22:24,400 so much time and energy having these precise, complex mathematical models, 406 00:22:25,200 --> 00:22:28,319 it can serve the advanced golfers as well. Good example 407 00:22:28,440 --> 00:22:33,119 is determining Q school regional had somebody to eighty carry 408 00:22:33,200 --> 00:22:35,960 hit a cut and so with the round planner feature 409 00:22:36,279 --> 00:22:39,960 because we are able to quantify all these routes for 410 00:22:40,000 --> 00:22:43,799 a whole one given these dimensions and your club characteristics, 411 00:22:44,039 --> 00:22:47,680 your expected score is four point one eight And so 412 00:22:47,720 --> 00:22:50,039 they can go through and say, okay, if I hit 413 00:22:50,079 --> 00:22:53,039 it too eighty and a cut, is this course best 414 00:22:53,359 --> 00:22:56,440 or is it this other regional And maybe the sand 415 00:22:56,480 --> 00:22:59,680 traps are a little shorter or a little longer. And 416 00:22:59,759 --> 00:23:03,359 so maybe a long way to say, we think we 417 00:23:03,440 --> 00:23:07,720 can serve everyone in the market, but do think that 418 00:23:07,920 --> 00:23:11,920 the average golfers will see, you know, the most scorer 419 00:23:12,039 --> 00:23:15,119 or the most strokes shaved off from their handicap. 420 00:23:15,920 --> 00:23:19,240 Speaker 1: Well as we've been advocating for years about you know, 421 00:23:19,519 --> 00:23:25,000 becoming a better, smarter golfer and getting that information to 422 00:23:25,000 --> 00:23:28,119 do that strategic information. And I think that's where the 423 00:23:28,160 --> 00:23:30,759 problem is for so many golfers. I know, for myself, 424 00:23:31,039 --> 00:23:34,519 if I look over a scorecard from my last round 425 00:23:34,599 --> 00:23:37,079 and I see holes that have numbers that I'm not 426 00:23:37,200 --> 00:23:40,920 comfortable seeing on my scorecard, it's mainly because I make 427 00:23:40,960 --> 00:23:42,039 bad decisions. 428 00:23:42,519 --> 00:23:46,640 Speaker 2: Yep. Yeah, And I think there's there's some fascinating things 429 00:23:46,680 --> 00:23:51,200 with once you get real comfortable with the math model 430 00:23:51,240 --> 00:23:54,640 and understanding expected scores. You look on a scorecard and 431 00:23:54,680 --> 00:23:57,279 the handicap of all the par threes are, you know, 432 00:23:57,319 --> 00:24:00,400 maybe say that the four highest. Well, well, if you 433 00:24:00,440 --> 00:24:03,079 look at it, that's more of a I'm not an 434 00:24:03,160 --> 00:24:06,519 expert on you know, course rating and handicapping and things 435 00:24:06,559 --> 00:24:11,200 like that, but but I think there's something there about, 436 00:24:11,240 --> 00:24:13,279 you know, why they're ranked so high. But if you 437 00:24:13,359 --> 00:24:15,839 have a par three that's one hundred and eighty yards, 438 00:24:16,319 --> 00:24:19,920 your expected score on that is going to be pretty 439 00:24:19,960 --> 00:24:23,640 high compared to a par four that is, let's say 440 00:24:23,839 --> 00:24:26,400 three hundred and seventy yards. You know, obviously depending what 441 00:24:26,480 --> 00:24:28,480 you what you you know, how far you driving, things 442 00:24:28,480 --> 00:24:28,759 like that. 443 00:24:28,960 --> 00:24:32,440 Speaker 1: But are par three that's one hundred and twenty yards. 444 00:24:32,200 --> 00:24:35,000 Speaker 2: Yeah, exactly, Like one hundred and eighty yard par three 445 00:24:35,920 --> 00:24:38,880 is a difficult hole. But if it's seventeen handicap, you 446 00:24:38,920 --> 00:24:40,799 look at yourself and you're like, ah, like you know 447 00:24:41,039 --> 00:24:42,960 this is tough or you know, I you know, no 448 00:24:43,039 --> 00:24:45,799 one gets strokes on that one. That's a tricky shot, 449 00:24:45,920 --> 00:24:48,559 and so the you you have to kind of look 450 00:24:48,640 --> 00:24:51,880 at it from all this math perspective to say that's 451 00:24:51,920 --> 00:24:54,960 taking the unique layout of the green, that's taking your 452 00:24:55,039 --> 00:24:58,680 dispersion at whatever club you hit one eighty or you know, 453 00:24:58,680 --> 00:25:01,640 maybe it's one seventy or one, and figuring out kind 454 00:25:01,640 --> 00:25:04,720 of how all that works running the math to say, yeah, 455 00:25:04,720 --> 00:25:07,960 we think you're probably closer to, you know, a five handicap. 456 00:25:08,000 --> 00:25:11,440 Now for me, it's probably closer to a three point 457 00:25:11,960 --> 00:25:14,480 six or something like that on that hole, And it 458 00:25:14,519 --> 00:25:17,599 gives you some expectation that you're like, you're right, that 459 00:25:18,160 --> 00:25:19,920 is a little bit of a tricky hole, you know, 460 00:25:19,920 --> 00:25:23,240 whereas maybe I'll make up the shots when it's three 461 00:25:23,400 --> 00:25:27,039 seventy and maybe I'll have you know, one hundred yards 462 00:25:27,079 --> 00:25:29,720 into the flag or something like that, and so that's 463 00:25:29,759 --> 00:25:32,440 where you're able to see some of the difference in that. 464 00:25:33,279 --> 00:25:37,400 Speaker 1: Yeah, it's kind of like when you see somebody get 465 00:25:37,480 --> 00:25:39,799 upset with themselves because they miss a ten foot putt, 466 00:25:40,759 --> 00:25:43,119 which we all do, but then you remind them that, 467 00:25:43,240 --> 00:25:46,680 you know, on the PGA Tour they're at fifty percent 468 00:25:46,759 --> 00:25:49,440 from ten feet, so there's no reason to get upset 469 00:25:49,480 --> 00:25:52,839 with yourself. So if you're saying, you know, this is 470 00:25:52,880 --> 00:25:56,240 a part three, I'm expecting to part this hole, Yet 471 00:25:56,519 --> 00:26:00,240 the average score in this hole is higher than secially 472 00:26:00,240 --> 00:26:02,359 if it's one hundred and eighty yards for most of us. 473 00:26:03,559 --> 00:26:06,400 If it's higher like that, it's like, Okay, I don't 474 00:26:06,400 --> 00:26:08,799 have to beat myself up if I get a bogie 475 00:26:08,839 --> 00:26:11,319 on this hole when the average score is really on 476 00:26:11,400 --> 00:26:13,920 a par three four point four or something like that. 477 00:26:14,440 --> 00:26:18,400 So it kind of helps you get comfortable and relax 478 00:26:18,480 --> 00:26:21,039 a bit more about that playing that hole. 479 00:26:21,640 --> 00:26:24,880 Speaker 2: Yeah, yeah, absolutely, And it's all goes back to kind 480 00:26:24,880 --> 00:26:28,480 of the expectations piece of you know, if the expected 481 00:26:28,559 --> 00:26:30,759 value is going to be three point six and you 482 00:26:30,799 --> 00:26:34,319 do get a par, you've essentially gained point six strokes 483 00:26:34,400 --> 00:26:37,200 for yourself. And therefore, if you have you know it's 484 00:26:37,240 --> 00:26:39,599 a par four and your expected values four point two 485 00:26:40,119 --> 00:26:42,559 and you have a bogie, like, oh okay, you lost 486 00:26:42,599 --> 00:26:45,000 some there. But like, all in all, it's just you know, 487 00:26:45,039 --> 00:26:48,359 better understanding your expectation. And really the only thing you 488 00:26:48,400 --> 00:26:51,279 can do is what we really emphasize to folks is 489 00:26:51,319 --> 00:26:54,799 like we'll handle all the complex math. We'll tell you 490 00:26:54,839 --> 00:26:56,759 where to aim, and then you get to go up 491 00:26:56,799 --> 00:26:59,319 there and execute. There's obviously the huge piece of this 492 00:26:59,359 --> 00:27:02,839 one of your physically hitting the ball is typically pretty important, 493 00:27:03,200 --> 00:27:06,559 and so if we can help solve all the strategy piece. 494 00:27:06,920 --> 00:27:09,720 Then you get to go focus on go hit that shot, 495 00:27:09,799 --> 00:27:12,440 have a lot of confidence and conviction. You're an aim 496 00:27:12,519 --> 00:27:14,440 to the left side of the green and hit this 497 00:27:14,559 --> 00:27:17,759 shot and then hopefully you know, over time you're able 498 00:27:17,759 --> 00:27:20,000 to build you know, the ability to strike the ball 499 00:27:20,000 --> 00:27:20,440 out of the dire. 500 00:27:22,559 --> 00:27:26,319 Speaker 1: There there's so many things that other apps you're that 501 00:27:26,480 --> 00:27:30,200 you're competing with the offer that you may not and 502 00:27:30,279 --> 00:27:32,880 you're clearly offering a lot more than a lot of 503 00:27:32,920 --> 00:27:36,240 other apps. That's becoming really obvious. 504 00:27:36,279 --> 00:27:36,519 Speaker 2: Here. 505 00:27:38,400 --> 00:27:40,799 Speaker 1: Is there a social element to it as well that 506 00:27:40,880 --> 00:27:44,039 you can play against or keep track of what your 507 00:27:44,039 --> 00:27:45,839 friends are doing. You're playing partners. 508 00:27:46,200 --> 00:27:49,240 Speaker 2: No, we haven't focused on that one. That seems to 509 00:27:49,279 --> 00:27:51,640 be maybe in the last year, there's there's quite a 510 00:27:51,640 --> 00:27:53,960 few I see a lot of people you know deeving 511 00:27:54,000 --> 00:27:57,359 themselves as like the Strava of golf or trying to 512 00:27:57,400 --> 00:28:01,359 go down that route. So we we been given the 513 00:28:01,400 --> 00:28:06,720 complexities of the decision engine. That's where all the you know, 514 00:28:06,880 --> 00:28:09,640 time and energy has gone. And so I would say 515 00:28:09,720 --> 00:28:14,200 our real focus is from a you know, optimal strategy. 516 00:28:14,599 --> 00:28:17,319 Let's get you the right answer. There's a lot more 517 00:28:17,359 --> 00:28:20,640 we can do there, and so kind of social kind 518 00:28:20,640 --> 00:28:23,160 of hasn't bubbled up to the top for us. 519 00:28:23,759 --> 00:28:27,359 Speaker 1: That's fine, that's I was just curious about that. Let's 520 00:28:27,400 --> 00:28:31,680 go ahead to the fourth element. 521 00:28:32,200 --> 00:28:35,720 Speaker 2: Yeah, yeah, the fourth element is what we'll call golf intelligence. 522 00:28:36,799 --> 00:28:42,039 And so we'll start with trees. You can't hit through trees. 523 00:28:42,559 --> 00:28:46,680 Fun fact and wait wait what Yeah, I don't love 524 00:28:46,759 --> 00:28:50,559 you hear this? And so you know a great example 525 00:28:50,799 --> 00:28:54,880 is was it fourteen at tpc? Like that that tree 526 00:28:55,119 --> 00:28:58,519 has impact? Like how do you factor that in or whatnot? 527 00:28:58,720 --> 00:29:01,200 Or you know, lots of different different holes and so 528 00:29:01,559 --> 00:29:04,039 you know, the first one there is trees have impact. 529 00:29:04,240 --> 00:29:06,920 How do we figure that out from a strategy perspective? 530 00:29:07,920 --> 00:29:10,960 The next one is that, you know, short signing yourself 531 00:29:11,480 --> 00:29:13,359 not a good thing to do up to a half 532 00:29:13,359 --> 00:29:18,359 stroke penalty based on your angle and severity. And then lastly, 533 00:29:18,920 --> 00:29:23,240 you know, golf isn't just a what's my next optimal shot? 534 00:29:24,279 --> 00:29:26,200 It really gets to that route like we were talking 535 00:29:26,240 --> 00:29:29,000 with Google, if you know you're going to take a highway, 536 00:29:29,079 --> 00:29:31,039 but then it's you know, one mile per hour for 537 00:29:31,119 --> 00:29:34,240 the last ten minutes, Well there's probably some side street 538 00:29:34,279 --> 00:29:36,119 that you can just go thirty five the whole time. 539 00:29:36,559 --> 00:29:38,880 And so for golf that means, you know, let's say 540 00:29:38,880 --> 00:29:41,559 there's a tree that's blocking the right side of the green, 541 00:29:42,119 --> 00:29:44,400 you should be coming in from the left. And so 542 00:29:44,519 --> 00:29:46,880 when we think about your t shot, we have to 543 00:29:46,920 --> 00:29:49,799 be thinking about the second shot to figure out where 544 00:29:49,839 --> 00:29:51,799 to hit your first shot. And so that's what we'll 545 00:29:51,839 --> 00:29:55,359 call multi shot optimization. And that's, you know, the last 546 00:29:55,359 --> 00:29:57,839 piece of golf intelligence. So those are you know, it's 547 00:29:57,920 --> 00:30:01,119 kind of all bucketed together, but it's very golf specific 548 00:30:01,160 --> 00:30:04,400 stuff that we factor in. And so all of that 549 00:30:04,519 --> 00:30:08,119 then is combined in the shot Sense Decision Engine, and 550 00:30:08,160 --> 00:30:12,279 then the output of that is your optimal strategy for 551 00:30:13,039 --> 00:30:15,319 every shot, every hole on any course. 552 00:30:21,839 --> 00:30:26,240 Speaker 1: The way you're describing this, mister Engineer, and the way 553 00:30:26,279 --> 00:30:33,279 I'm absorbing it, it sounds like this app is making 554 00:30:33,559 --> 00:30:38,680 golf and I think this is awesome, but it's turning 555 00:30:38,680 --> 00:30:39,759 it into a chess match. 556 00:30:43,279 --> 00:30:46,799 Speaker 2: I think there's a few things. So at the end 557 00:30:46,839 --> 00:30:50,599 of the day, any of these we'll call the place 558 00:30:50,720 --> 00:30:54,599 smarter tools from the rangefinders. So the GPS apps are 559 00:30:54,680 --> 00:30:58,480 all just that tools we're never you know, some folks 560 00:30:58,519 --> 00:31:01,880 are getting better at like when for a specific hole 561 00:31:03,200 --> 00:31:05,960 or you know the undulation if your ball hits on 562 00:31:06,000 --> 00:31:08,440 the downslope where it's going to go. So golf is 563 00:31:08,480 --> 00:31:13,200 always going to have these very uh, kind of unique characteristics. 564 00:31:13,640 --> 00:31:15,960 And also where there's kind of the human element and 565 00:31:16,000 --> 00:31:20,039 decision making. For example, we don't factor in wind because 566 00:31:20,039 --> 00:31:24,720 there's no good source of wind for every hole. I 567 00:31:24,720 --> 00:31:26,480 think there's a couple of companies starting to do that, 568 00:31:26,559 --> 00:31:29,559 you know, not in every course, but you know that's 569 00:31:29,720 --> 00:31:31,839 we don't want to bake that into an optimization if 570 00:31:31,839 --> 00:31:34,799 we don't know if it's it's correct. And so I 571 00:31:34,839 --> 00:31:37,559 think you're right in that it's it's a chess match 572 00:31:37,720 --> 00:31:40,799 in that you should you know, there is a mathematical 573 00:31:40,920 --> 00:31:44,640 right answer. It is very unique for every player and 574 00:31:44,759 --> 00:31:48,279 every situation. Chess maybe not so much because it's a 575 00:31:48,319 --> 00:31:51,880 set board. Now there's obviously, you know, probably trillions of 576 00:31:51,920 --> 00:31:54,680 combinations on that board of what it could be, but 577 00:31:54,720 --> 00:31:57,720 there are a finite number where golf is is you know, 578 00:31:57,920 --> 00:32:01,359 not finite uh. And so so you know chess match 579 00:32:01,400 --> 00:32:04,359 and that there's a mathematical best approach to every shot 580 00:32:04,440 --> 00:32:07,720 you take. But do we think everyone's going to know 581 00:32:07,759 --> 00:32:10,279 that all the time? No? And so what we're out 582 00:32:10,359 --> 00:32:13,240 thinking is that let's help you build your intuition slowly. 583 00:32:13,319 --> 00:32:16,039 If you're a high handap cap golfer, any of this 584 00:32:16,079 --> 00:32:18,440 is good knowledge to start. If you start to be 585 00:32:18,480 --> 00:32:21,039 a single digit or an elite player, okay, like when 586 00:32:21,079 --> 00:32:23,799 you're in a tournament, you're not using these tools. So 587 00:32:23,839 --> 00:32:26,039 then it's really how do you use all of those 588 00:32:26,079 --> 00:32:28,960 tools to the best of your ability out there? And 589 00:32:29,039 --> 00:32:31,599 so I think yes to the chess piece. And then 590 00:32:31,640 --> 00:32:33,640 where you really get to prove it is when it's 591 00:32:33,680 --> 00:32:37,400 internment play. What have you learned from the playing smarter perspective? 592 00:32:37,839 --> 00:32:40,359 And then go execute it. Our goal is really if 593 00:32:40,880 --> 00:32:44,039 you had say, like a stroke stained strategy metric, we 594 00:32:44,079 --> 00:32:46,200 think every golfer should be able to have a perfect 595 00:32:46,240 --> 00:32:49,759 stroke skain strategy because it's really just what should I do, 596 00:32:50,279 --> 00:32:53,240 not your physical ability and things like that. And so 597 00:32:53,359 --> 00:32:55,680 that's where you know, we're excited that as people build 598 00:32:55,680 --> 00:32:59,559 that intuition, I think people will have more fun and 599 00:32:59,680 --> 00:33:02,480 you'll I think by having more fun, you either shoot 600 00:33:02,480 --> 00:33:04,839 lower and that's why you have more you know, more fun, 601 00:33:05,079 --> 00:33:06,880 or you have more fun in the shoe loower. Not 602 00:33:06,920 --> 00:33:09,759 sure which one goes first, but yeah, that's the help here. 603 00:33:12,839 --> 00:33:17,759 Speaker 1: That's really good. I am not a person. I'm a 604 00:33:17,759 --> 00:33:20,480 total technique. I love this stuff. And when I talk 605 00:33:20,519 --> 00:33:24,680 about you know, apps, electronics and rangefinders and all the 606 00:33:24,720 --> 00:33:29,200 different ways of checking your distances whatnot. But I'm not 607 00:33:31,400 --> 00:33:34,480 I don't like pulling out. I don't think of pulling 608 00:33:34,480 --> 00:33:35,559 out my phone. 609 00:33:35,400 --> 00:33:36,079 Speaker 2: All the time. 610 00:33:36,839 --> 00:33:41,400 Speaker 1: You know. I wear a watch and found that any 611 00:33:41,839 --> 00:33:46,079 of the apps that connect to my watch kill the 612 00:33:46,160 --> 00:33:48,559 battery on my watch. So by the time I get 613 00:33:48,599 --> 00:33:51,079 to the twelfth hole, it's like your battery is at 614 00:33:51,119 --> 00:33:55,799 two percent on my watch. It's an Apple watch. And 615 00:33:55,839 --> 00:33:58,079 then I have a shot Scope watch that I use 616 00:33:58,279 --> 00:34:03,680 just for front, middle back type thing. Scoring there's this 617 00:34:03,720 --> 00:34:08,079 does not connect to uh watch app at all. It's 618 00:34:08,119 --> 00:34:10,199 it's just standalone on a phone. 619 00:34:10,440 --> 00:34:13,000 Speaker 2: Yep, just the phone. We get asked about to watch 620 00:34:13,079 --> 00:34:16,079 a lot. So it's a product roadmap. 621 00:34:16,519 --> 00:34:17,000 Speaker 1: Uh. 622 00:34:17,039 --> 00:34:20,000 Speaker 2: And so you know something, Uh we're hoping maybe it 623 00:34:20,039 --> 00:34:23,519 early summer, we'll have that out. But yeah, it's a 624 00:34:23,639 --> 00:34:27,519 very fair point about you know, golf cell phone usage 625 00:34:27,599 --> 00:34:30,960 on a golf course. Yeah, some people that just they're 626 00:34:31,000 --> 00:34:32,840 they're there to take a break. They don't want to 627 00:34:32,880 --> 00:34:35,840 be tempted by the emails. And the text messages. Uh, 628 00:34:35,920 --> 00:34:37,559 and then courses. 629 00:34:37,079 --> 00:34:37,920 Speaker 1: That don't allow it. 630 00:34:38,400 --> 00:34:42,400 Speaker 2: Yeah, absolutely, and so yeah, we so there's you know 631 00:34:42,639 --> 00:34:44,519 that that's a group that that's going to be tough 632 00:34:44,559 --> 00:34:48,920 to crack, and so the the group that uses encores. 633 00:34:49,280 --> 00:34:53,280 What we've specifically made product decisions around is how to 634 00:34:53,480 --> 00:34:57,480 make this intuitive and easy to use on every whole 635 00:34:58,079 --> 00:35:01,119 with the least amount of interaction. And so what that 636 00:35:01,280 --> 00:35:03,719 is is instead of, you know, some apps, you have 637 00:35:03,760 --> 00:35:06,559 to move the cursor around and you're having to engage 638 00:35:06,559 --> 00:35:10,599 with your phone for a substantial amount of time, our 639 00:35:10,639 --> 00:35:13,719 approach is you're you know what, we assume you're going 640 00:35:13,800 --> 00:35:15,400 to be on the tee. If you're not, you can 641 00:35:15,440 --> 00:35:18,320 move it. But with the tap of one button, here's 642 00:35:18,360 --> 00:35:21,760 the aim point. Put your phone away, go execute. Phones 643 00:35:21,800 --> 00:35:24,280 in your pocket, walk up to your next one, take 644 00:35:24,320 --> 00:35:26,039 your phone out. It's going to know where you are. 645 00:35:26,639 --> 00:35:28,960 Press the button, the shot suns button gives you the 646 00:35:28,960 --> 00:35:31,960 optimal aim point left center of the green. It'll give 647 00:35:31,960 --> 00:35:35,440 you your plays like distance you know, club execute and 648 00:35:35,480 --> 00:35:36,920 then go to the end of the hole. If you 649 00:35:36,920 --> 00:35:38,480 want to type in your score at the end, great, 650 00:35:38,559 --> 00:35:40,320 If you want to use a shot tracking at the 651 00:35:40,400 --> 00:35:43,920 end also great, but that was only two button presses 652 00:35:44,360 --> 00:35:47,079 to get the aim point. And therefore you go. And 653 00:35:47,119 --> 00:35:50,159 so we think that the value of what we've done 654 00:35:50,280 --> 00:35:54,280 is it's all about prescriptive action. And so right now, 655 00:35:54,400 --> 00:35:56,880 all all the other apps that they don't really get 656 00:35:56,880 --> 00:35:59,079 that you're here it is. It's the whole move the 657 00:35:59,119 --> 00:36:03,039 cursor around, what do I want to do? Okay, sure 658 00:36:03,599 --> 00:36:06,800 that could be helpful for some folks sandtraps over here, 659 00:36:07,199 --> 00:36:10,360 but with one button press, here's some value. This is 660 00:36:10,360 --> 00:36:13,679 the statistically best aim point. Go do it, phone and pocket, 661 00:36:13,719 --> 00:36:18,400 go do that. And so that's that's the flow on course. 662 00:36:19,079 --> 00:36:21,039 The other piece, and we see this a lot with 663 00:36:21,360 --> 00:36:25,119 some of the elite players, is the round planner. Do 664 00:36:25,199 --> 00:36:28,000 all this beforehand. But you know, so we have something 665 00:36:28,039 --> 00:36:29,840 that's not you know, on the course. But before you 666 00:36:29,880 --> 00:36:32,519 go to a course, figure out for every hole, kind 667 00:36:32,519 --> 00:36:34,559 of do a dry run. What's your aim line on 668 00:36:34,800 --> 00:36:37,880 every t shot? You're you may know where the pins are, 669 00:36:38,000 --> 00:36:40,360 especially if it's a tough, you know, tournament, let's call 670 00:36:40,400 --> 00:36:42,760 it like Sunday pins. You're gonna know where those are. 671 00:36:43,000 --> 00:36:46,000 Map it out or do some scenarios. And therefore, before 672 00:36:46,039 --> 00:36:49,000 you go there, you've done this dry round with all 673 00:36:49,039 --> 00:36:52,679 of the unique characteristics of your shots and the unique 674 00:36:52,679 --> 00:36:55,320 hole layout and figure out what that looks like. And 675 00:36:55,360 --> 00:36:58,880 so we also have a bunch of average golfers going 676 00:36:58,920 --> 00:37:02,039 to resort courses or nice country clubs that they love 677 00:37:02,119 --> 00:37:03,440 doing this because they don't want to go to a 678 00:37:03,440 --> 00:37:06,119 country club they've never seen before, and so this one 679 00:37:06,159 --> 00:37:08,719 gives them a little bit of ease walking up to 680 00:37:08,760 --> 00:37:12,480 that first t. And so that's you know, our hope 681 00:37:12,519 --> 00:37:14,440 is that you know, there's going to be encourse users, 682 00:37:14,599 --> 00:37:18,199 there's gonna be off course users, and so you know, 683 00:37:18,320 --> 00:37:20,440 but there are folks that you don't want to use 684 00:37:20,440 --> 00:37:24,159 phones or whatnot. So you totally get that, and that's 685 00:37:24,920 --> 00:37:27,559 a market that we're thinking about in the future. 686 00:37:28,480 --> 00:37:32,159 Speaker 1: Wow, all right, let's do this here. Let's wrap this 687 00:37:32,239 --> 00:37:36,920 with this. Uh walk me through. We're about to play 688 00:37:37,039 --> 00:37:41,840 number six at mythical golf course. Yeah, okay, and number 689 00:37:41,840 --> 00:37:46,400 six is a dog leg par four. Yeap, walk me 690 00:37:46,480 --> 00:37:50,519 through t to putting in the hole. How you're going 691 00:37:50,559 --> 00:37:53,679 to use the app for every shot on this par four. 692 00:37:53,800 --> 00:37:56,559 So let's say you're going to par the hole, you know, 693 00:37:56,960 --> 00:38:01,920 but walk me through using shots since app how to 694 00:38:01,920 --> 00:38:03,360 play that hole with yep. 695 00:38:03,679 --> 00:38:08,360 Speaker 2: Yeah, So we'll say dog leg left and you hit 696 00:38:08,360 --> 00:38:12,039 a fade, and so you know you already have all 697 00:38:12,079 --> 00:38:15,800 we already have all that information in there. So when 698 00:38:15,840 --> 00:38:17,679 you go to the next so you're coming off whole 699 00:38:17,760 --> 00:38:21,239 number five, you'll click next hole. And so we'll place 700 00:38:21,320 --> 00:38:23,960 the starting point at the tees you selected. So we'll 701 00:38:23,960 --> 00:38:26,559 say you're playing the blue teas and so you know, 702 00:38:26,639 --> 00:38:29,480 let's say you're in the cart, so you can first 703 00:38:29,519 --> 00:38:33,079 look to see is the layout of the hole and 704 00:38:33,119 --> 00:38:36,320 we call them polygons. You'll see there's these colored polygons. 705 00:38:36,679 --> 00:38:39,880 Are the trees represented accurately? Is the fairway in the 706 00:38:39,960 --> 00:38:42,280 right spot and in the green do we have to 707 00:38:42,360 --> 00:38:46,239 drop out of bounce? And so we'll assume that you've 708 00:38:46,280 --> 00:38:50,280 done this before in round planner and everything is mapped 709 00:38:50,280 --> 00:38:53,119 out correctly. And so you'll be in your cart and 710 00:38:53,159 --> 00:38:56,519 you'll press the shot sense button. Takes between one to 711 00:38:56,559 --> 00:38:59,440 three seconds, and then it will give you where your 712 00:38:59,440 --> 00:39:02,880 dispersion oval is and then a blinking red dot that 713 00:39:02,960 --> 00:39:05,840 says your optimal aim point. And we talked about it's 714 00:39:05,840 --> 00:39:08,360 a dog leg left and you hit a fade. Well, 715 00:39:08,400 --> 00:39:10,920 this isn't a great hole. For us, And so it's 716 00:39:10,960 --> 00:39:13,719 going to try and figure out what's the best spot 717 00:39:13,760 --> 00:39:16,079 given you know, and let's assume there's trees, you know, 718 00:39:16,119 --> 00:39:17,639 for the dog leg, and it's not just that you 719 00:39:17,760 --> 00:39:21,079 cut through. If there's trees on the left, we obviously 720 00:39:21,079 --> 00:39:23,519 can't go through those trees. So we're gonna try and 721 00:39:23,559 --> 00:39:27,159 find that optimal spot that given your fade, where there's 722 00:39:27,159 --> 00:39:30,840 some comfortable margin. Then we're gonna put the dispersion oval 723 00:39:30,880 --> 00:39:33,280 there trying to figure it out. And it may say 724 00:39:33,920 --> 00:39:39,119 three wood one or two thirty five and give you 725 00:39:39,119 --> 00:39:41,199 the blinking dot which is going to say, you know, 726 00:39:41,599 --> 00:39:43,679 right center of the fairway, which is your aim point. 727 00:39:44,199 --> 00:39:46,719 You're then going to go grab your three wood. You'll 728 00:39:46,760 --> 00:39:48,440 put your phone in your pocket or in the cart, 729 00:39:48,440 --> 00:39:50,639 wherever you want to do that. You'll go hit the shot. 730 00:39:51,119 --> 00:39:54,559 Hopefully you hit it close to where you're going. You'll 731 00:39:54,559 --> 00:39:57,519 get up to the next one. You'll then if you 732 00:39:57,519 --> 00:39:59,719 have a pin sheet you can move it because of that, 733 00:40:00,119 --> 00:40:02,119 or if you know where the pin is you can 734 00:40:02,159 --> 00:40:05,760 move it. You take your phone out, move the pin 735 00:40:05,840 --> 00:40:08,719 to that location. Then you press the shot sense button 736 00:40:08,719 --> 00:40:12,480 again and it's going to say bam, you're one forty three. 737 00:40:13,079 --> 00:40:15,800 It's going to be a nine iron, and your specific 738 00:40:15,840 --> 00:40:18,559 aim point with the pin on the right and given 739 00:40:18,599 --> 00:40:21,039 its shape is going to be maybe center of the 740 00:40:21,039 --> 00:40:23,760 green or left center of the green. And then you're 741 00:40:23,800 --> 00:40:25,719 going to put your phone in your pocket. You're going 742 00:40:25,760 --> 00:40:29,719 to execute that shot Putting, we don't do anything, and 743 00:40:29,800 --> 00:40:33,199 so after the hole is when you do scorecards. We 744 00:40:33,880 --> 00:40:36,800 track your your GPS breadcrumbs is what we call them, 745 00:40:37,079 --> 00:40:39,119 to show you where you went or walked. And then 746 00:40:39,159 --> 00:40:41,480 if you want to do shot tracking afterwards, you know 747 00:40:41,519 --> 00:40:44,679 you can place the pins and we age you because 748 00:40:44,679 --> 00:40:47,360 we know where you pressed the shot sense button. We 749 00:40:47,440 --> 00:40:50,679 can tell you like, here's where you were. Just confirm this, 750 00:40:51,119 --> 00:40:53,159 and so that's kind of the flow of a hole 751 00:40:53,519 --> 00:40:55,559 at the t press the shot sense button, get the 752 00:40:55,599 --> 00:40:58,960 optimal strategy, Execute, go to your next shot, press the 753 00:40:58,960 --> 00:41:02,119 shot Sense button, execute, and then you know, finish the 754 00:41:02,159 --> 00:41:03,840 hole and walk away with our car. 755 00:41:04,719 --> 00:41:10,320 Speaker 1: And if when you review the round afterwards, there's all 756 00:41:10,360 --> 00:41:13,840 this data, can you walk through every hole and say, no, no, no, 757 00:41:13,840 --> 00:41:15,920 I didn't hit that club there, I hit it from 758 00:41:15,920 --> 00:41:18,840 over here with this can you edit and make changes 759 00:41:18,880 --> 00:41:19,239 to it. 760 00:41:19,719 --> 00:41:22,880 Speaker 2: So after each hole you can place the pins to 761 00:41:23,000 --> 00:41:24,360 say this is where I was. 762 00:41:24,639 --> 00:41:28,320 Speaker 1: Can you do a post round, post a post. 763 00:41:28,079 --> 00:41:33,599 Speaker 2: Shot post round. You you could do a workerund and 764 00:41:33,639 --> 00:41:35,800 do a post round, but maybe, as you're thinking about it, 765 00:41:35,920 --> 00:41:39,159 not like a full feature, to say, the round is done, 766 00:41:39,239 --> 00:41:42,400 here's my scorecard, let's do it afterwards. What you could 767 00:41:42,480 --> 00:41:45,039 do is fill out all of your scores for each 768 00:41:45,079 --> 00:41:49,199 hole and then at the very end place it. But 769 00:41:49,559 --> 00:41:52,440 not exactly kind of how you're thinking about it, Yeah. 770 00:41:52,239 --> 00:41:55,239 Speaker 1: Because sometimes I just forget to pull out my phone. Right, 771 00:41:55,360 --> 00:41:58,039 I'm just not accustomed to it to the point where, 772 00:41:58,239 --> 00:42:02,599 you know, I walk the golf course and I now 773 00:42:02,840 --> 00:42:10,159 use an electric caddy to carry my bag. Right the 774 00:42:10,239 --> 00:42:13,920 last couple of rounds, I get into a conversation with 775 00:42:14,119 --> 00:42:16,280 one of them. We're playing partners, and all of a sudden, 776 00:42:16,320 --> 00:42:17,760 it's like, where's my car? 777 00:42:18,639 --> 00:42:19,239 Speaker 2: I found it? 778 00:42:19,719 --> 00:42:21,960 Speaker 1: I found it three inches deep in the mud. The 779 00:42:22,000 --> 00:42:24,440 other day it's like all the way on the other 780 00:42:24,559 --> 00:42:26,239 side of the green. It's like, oh my god, it 781 00:42:26,280 --> 00:42:28,519 took us a while. Of fine, it was terrible, But 782 00:42:29,199 --> 00:42:32,320 I don't always My point is, I don't always remember 783 00:42:32,440 --> 00:42:34,800 to enter and I would like to be able to, 784 00:42:34,840 --> 00:42:38,039 you know, like when I'm sitting at home after the round. Go, yeah, 785 00:42:38,079 --> 00:42:40,360 you know, I want to make these adjustments here and 786 00:42:40,400 --> 00:42:42,039 then look at all my statistics. 787 00:42:42,519 --> 00:42:46,400 Speaker 2: Yeah, it's not available at this point, not available, but good, 788 00:42:46,679 --> 00:42:49,039 good feedback point. Not not super difficult to do. 789 00:42:49,519 --> 00:42:54,159 Speaker 1: Oh great, great, available for iOS and Android, just for iOS, 790 00:42:54,599 --> 00:42:56,119 just for iOS at this point. 791 00:42:56,360 --> 00:42:58,159 Speaker 2: Free, Yep, it's free. 792 00:42:58,480 --> 00:43:00,840 Speaker 1: Any in app charges, Nope. 793 00:43:00,639 --> 00:43:04,480 Speaker 2: No in app charges. We have some some big things 794 00:43:04,960 --> 00:43:07,400 in the works now, and that's kind of where the 795 00:43:07,519 --> 00:43:11,679 monetization strategy comes from. That's right. Gee, how'd you know? That? 796 00:43:11,760 --> 00:43:13,920 Speaker 1: Was my next question. If you're giving it away for 797 00:43:14,000 --> 00:43:18,400 free and there's no in app charges, what's your revenue 798 00:43:18,440 --> 00:43:19,000 stream on this? 799 00:43:19,079 --> 00:43:21,320 Speaker 2: How are you going to sustain this one? Because it's 800 00:43:21,320 --> 00:43:24,320 a great idea. Yeah, yeah, so so right now totally free. 801 00:43:24,960 --> 00:43:27,599 What we're building next, we're pretty excited about. 802 00:43:28,039 --> 00:43:28,159 Speaker 1: Uh. 803 00:43:28,440 --> 00:43:30,960 Speaker 2: And that's where kind of the monestation piece comes from. 804 00:43:31,480 --> 00:43:34,840 And we you know, for for an in app GPS 805 00:43:34,840 --> 00:43:37,519 like what we have right now, we think you know 806 00:43:37,519 --> 00:43:40,480 that the average golfers playing what three times a month, 807 00:43:41,599 --> 00:43:44,320 you know, to charge seven eight dollars for a plays 808 00:43:44,440 --> 00:43:47,800 like distance and here's the wind direction. We just don't 809 00:43:47,880 --> 00:43:51,320 we just don't think that's super helpful. We think there's 810 00:43:52,199 --> 00:43:55,360 different ways and more sustainable ways to deliver value to them, 811 00:43:55,800 --> 00:43:58,519 and therefore, you know we'll be able to you know, 812 00:43:58,719 --> 00:44:03,000 get some return from that perspective. So yeah, free version 813 00:44:03,039 --> 00:44:05,199 one free and then as we you know, build everything 814 00:44:05,239 --> 00:44:09,039 out coming up, that's where we focus on the monetization. 815 00:44:09,199 --> 00:44:12,360 Speaker 1: And people can learn more online at. 816 00:44:12,440 --> 00:44:16,039 Speaker 2: Yep, yeah, at shotsnscolf dot com or Instagram. I think 817 00:44:16,039 --> 00:44:18,400 our handle is shot suns Golf as well. 818 00:44:19,159 --> 00:44:23,119 Speaker 1: Excellent. Well, I'm fascinated. I appreciate you reaching out and 819 00:44:23,159 --> 00:44:28,360 sharing this with me. Strokes gained strategy. I love that concept. 820 00:44:28,880 --> 00:44:31,000 I mean, you know, it's like, get this in your 821 00:44:31,039 --> 00:44:37,159 head that you know there's ways to play golf smarter. 822 00:44:37,400 --> 00:44:40,840 Oh my god, I really just say that. You know 823 00:44:40,920 --> 00:44:44,320 it's supposed to get you to say that. So anyway, Brent, 824 00:44:44,400 --> 00:44:46,880 thank you so much for sharing this with us, and 825 00:44:47,000 --> 00:44:47,960 good luck with this one. 826 00:44:48,400 --> 00:44:49,519 Speaker 2: Yep, thanks much, Fred