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Speaker 1: You are listening to Carrie Letz's Financial Survival Network, where

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you get valuable information you just can't find anywhere else

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to thrive in today's trying times. You need the Financial

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Survival Network now more than ever. Go to Financial Survivalnetwork

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dot com and get your free newsletter and gift. Financial

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Survival Network now more than ever.

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Speaker 2: Ed.

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Speaker 3: Welcome you are listening to and watching the Financial Survival Network.

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I'm your host, Carrie LUTs Hey. With us is Josh Woodward. Josh,

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you are dedicated to helping people of financial advisors become.

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Speaker 2: Number one in their area, and we're curious about it.

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Speaker 3: We have lots of financial advisors on the show, sometimes

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two or three per week and been working with these

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people for many, many years.

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Speaker 2: So what is the.

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Speaker 3: Key to being a successful a successful financial advisor?

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Speaker 2: Yeah, awesome, great, thanks writing me on the show. I'm

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really looking forward to it. By watching your podcasts or

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in your shows for a while now. Very educational and

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I think really the biggest thing for advisors kind of

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like what you do is just education, right, educating your

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clients educational prospects. But then I think the biggest backbone

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to anything is marketing and making sure you're getting that

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message out to the people so they can actually see

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what you're saying. Got it.

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Speaker 3: So marketing, everything comes down to marketing in the end, right,

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But you know, this kind of marketing can't be like

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hitting you over the head marketing. It's got to be

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a little more sublime, a little more subtle.

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Speaker 2: Than that, doesn't it? It does? Yeah, I think so.

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I thought I grew up in when I came into

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the industry. A lot of it was back in the day.

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It was marketing was like mailers to dinner summars, and

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they try to educate and push a product, right, that

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was on the marketing That kind of happened adventure into

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like radio and then and then obviously digital came and

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that's kind of where I got my teeth into the system.

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It's just different, right, you have to you have to

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approach digital marketing as education first. And so there's a

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lot of people out there but that will talk about that.

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But it's like like Gary b will say, like jab

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jab and then throw the right hook. Right, So like educate,

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educate and bound make it all, which is a lot

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different than a lot of I can be used to.

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I get it. I get it.

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Speaker 3: So you know, tell us about some of your success

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stories people you worked with, you know to name names,

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but just give us an example of how effective your

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approach can be.

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Speaker 2: Yeah, So, like our our approach really comes down to

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the way we do it is when we run marketing

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for advisors, we really try to offer some sort of guide,

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the equal tax guide, a state training guide, urmas and

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all every big talk that's coming out, and we people

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into that as like a lead list, right, and then

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we'll educate towards a webinar, and then that webinar will

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set the appointment. The whole process is to make sure

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someone that wants to meet with you is engaged to

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high intent but also kind of high a network. And

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so a lot of advisors you work with, you know,

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a couple in particular role have closed. One advisor out

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in Minneapolis closed thirty four million dollars in new assets

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this year so far right off of our marketing. And

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that's really just in two forms. So the online educational right,

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the cool thing are a cool thing. You know, COVID

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was a bad thing, but what it did is really

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catapulted our marketing and digital like putting us into the

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digital space that kind of force our people can come

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to the office and things like that. So everyone was

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forced to getting used to these zoom and you know

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conversations like we're having now, and so it makes a

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lot easier for people to reach and scale. There's a

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lot of good advisors out there that have a lot

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of knowledge and if they can just get at scale,

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you know, they can really help out a lot of

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these people that are very good starting especially in like

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today's market and what's got to Okay?

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Speaker 3: So the interesting So what do you think is the

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number one mistake that most financial advisors make when they

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put together a marketing campaign.

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Speaker 2: Yeah, I think the biggest mistake, and I think the

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key to all marketing is coming down to the offer, right,

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like what what are you? What are you able to

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provide to the client? And a lot of advisors, you're

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like a lot of websites will say like a free consultation,

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right or three one on one leading. But I can

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come up with a good offer that helps motivate that

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prospect and to wanting to meet with you, you know,

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something like I had a mentor back in the day

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that got me into the program, Jason Lank, someone that

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I highly looked up to and he had a process

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called results in Advanced Planning. It's just it was a

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planning map that a lot of advisors did it right,

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you know, you know, three step deployment process, but he

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called it results on his plan. It just made you think, like,

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what is this? How can they get our hands on

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that kind of thing? So I think the big a

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hurdle advice offers coming up, what's unique offers?

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Speaker 3: And then nique offers like give us an example, what's

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a unique offer?

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Speaker 2: Yeah? So yeah, back to like you know, one of

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them was the results advanced planning, which is like a

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process of offering someone to plan financial plan. They'd run

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through the statements and they would show them the mind

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carlssimilation right, basically like hey, if you're to just continue

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doing what you do now, that is where you're if

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you want to work with do it by yourself. This

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is kind of your your success right. And then you know,

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then Max want to be like, hey, I was ready

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to help you. You know, this is what it would

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look like. But and a lot of advisors do that

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planning process, right, that's not being unique. But what you

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called it was results in advanced point and I think

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that's a unique offer, and so I think the other

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other big mistake a lot of people make is they

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try to push an offer in fact, so then you

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have the offer and then it's then you're just like

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trying to jam withouncings. Throw But the whole goal of

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digital marketing is from someone to like you, know you

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and untrust you, right at the end of the day,

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That's what an advisor should try to do and get that.

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Speaker 3: Okay and all right, So the marketing has changed, it's

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not what it used to be. The whole digital slant

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to all of that really important to stay up on it.

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Speaker 2: What do you think?

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Speaker 3: What do you think the biggest mistake though that these

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guys are doing with their marketing as far as I

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know about the offer, but you know a lot of

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them are very successful and yet they still don't want

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to do what's necessary here.

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Speaker 2: Yeah, I think so the all marketing works, right, and

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what question comes down is, you know how effective is

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that marketing? Right? I can spend with millions of dollars

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on TV ads, right, and eventually it's going to work. Eventual,

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it's gonna get you an appoinment. Eventually, it's gonna get

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you a client. But if I was spending million dollars

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on radio, you know, or television or you know, digital

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marketing like I had, like I recommend it. You know,

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it's it's really coming down to at the end cost,

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what is you know the success and you know, at

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my if I put one dollar on ana in three

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out or I'm paying three dollars and this three hours

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coming out until that's where I think that comes in front. Right.

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Speaker 3: Okay, So if someone's looking to get into this business,

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what would you recommend.

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Speaker 2: To them for financial advisors to get into the business.

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Speaker 3: Yeah, so yeah, at a college or they were with

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a brokerage house and now they feel this is the natural.

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Speaker 2: Evolution of your career. What would you tell them to do? Yeah,

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I think getting into the industry was very is a

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very tough thing to do because it used to be

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very expensive. You to have spent ten twenty thousand dollars

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for and advantage, get some clients in the door or

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you know a lot of brokerages will make you smile

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and dollar family members and the other family members call friends,

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and that's kind of how you naturally get into it, right,

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It's just smile and dialing family or we spend ten

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grand and do a seminar, right, and a lot of

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people can do to other So really how I got

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into it is very I just found someone in the program,

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a mentor that had an R already, you know, and

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I kind of jumped down there. I became a coffee boy,

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you know, Glorify coffee boy, worked my way up to

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knowing planning and then trading and that client management and

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then they're actually marketing and doing all the seminars. So

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my biggest recommendation is just find something that you could

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you want to mirror, right, and see if you can

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get your hands into that door. Okay, I'll buy that already. Uh.

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We want to get in touch with you, connect with

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you on the web more. How do you do that? Yeah?

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I think the best way is, you know, mastermine Advisor.

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Mastermindadvisors dot com is like our website, but I'm active

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on LinkedIn. I love to to communicate that way, so

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you can just you know, LinkedIn me is just Josh

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underscore would word and you can connect with you there

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all right.

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Speaker 3: Appreciate that we got a link to that in the

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show notes on Financial Survival Network dot com. While you're there,

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at least sign up for a free news letter and

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you got any question comments for Josh myself, shoot me

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an email Katel at carrie lets dot com Josh and pleasure.

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Speaker 2: We'll talk to you and send awesome. Thanks.

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Speaker 3: Got a question for you what you're what you're feeling

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about the newsletter?

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Speaker 2: Email? Newsletter ads for marketing? Yeah, to answer that question,

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like your is your target like in the older done

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the rappel what's interest thinking? Then? What you like your

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target target?

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Speaker 3: I mean for financial want or you know expanding financial advisors.

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Speaker 2: Yeah, I think you love it. Newsletters are great. There's

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a way to do it successfully as long as you

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have to call the action and stuff on the bot

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on PSS and the rite it well. They working very well.

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One thing I would see if you can do and

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start doing is tax messaging. It's huge. So like every

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time you watch a podcast or like something new that's

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coming out, like you just should a text and say,

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hey check the out or here's a quick winters or

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hey I came across this. Like the open rate especially

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for all like younger advisors for texting is where emails

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used to be, you know, ten years ago, where it's

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like a ninety percent open rate and clip deary. Yeah,

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newsletters are huge, and I think even depending on how

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big your audiences, there's even a BRIBERI that you can

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make from the newsletters.

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Speaker 3: Okay, cool, all right, interesting because yeah, if you just

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I'm working now, I'm just expanding my own newsletter. It's

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at thirty thousand when I started. Now I'm up to

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about fifty thousand names. And you know, for me personally,

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it's it's really effective getting the message out, getting people

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to the site, getting them to listen to the podcast

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and watch the YouTube.

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Speaker 2: So yeah, I think a Well, I watched a lot

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of your videos and like I was kind of curious

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on how I would fit into like your business because

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you're very and you interview some very knowledgeable people like

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in the market. Hey, look, so I was curious. I'm

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not to git into that, but I think the way

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you're doing an education base, you're going to be grown

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be successful with that. Are you just looking to get

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revenue off like YouTube and podcasting or is there like

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another advisor.

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Speaker 3: You know, I have like a ton of financial advisors

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come on the show. I don't charge them anything, but

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I feel like I want to monetize that relationship because,

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like I have the PR people, they'll just feed me

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an unlimited number of them if I let them, which

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I don't. I have some regulars who I've kind of

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the built relationships with, so I know they're getting something

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out of it. Obviously, they keep coming back on the

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show even if they got a couple of leads. Right,

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it was free to come on other than their PR person.

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And you know each client is three thousand and five

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thousand annually, so I'm just figuring out how they how

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to monetize that. Would a service where we help double

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triple their mailing list? What is that worth to a

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financial advisor? And I figured as long as I had

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you on, Josh, I would. Yeah.

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Speaker 2: So I think what you're so like, if you're trying

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to attract advisors, I think, like, like the whole Dave

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Ramsey thing, Right, it kind of comes to mind that

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man can sell the crazy mart of leads off of

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just pre education, right, kind of what you're doing. I

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think there's a little bit more higher end, you know,

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just the screaming don't do debt and stuff like that.

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But what I would do is have two sets the

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news letters that are designed one for advisors. Right, you

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call that out and then one for clients and so

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like or like prospects, right, but you're going to build

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that list a huge like you know with my marketing

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easily I have kindly close to six hundred thousand you

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know prospects just off of all the work. Then down

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the years you can then then offer like leads, right,

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but in a sense of like there's a debt ratio

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cultorator you can utilize and then you you mail that

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out to your prospect list and then any leads that

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come from that then go to your select advisors. You

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just charge a couple hundred buffs per that and then

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you'll like a smart asset you know after down. That's

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kind of the idea, and you could be very successful.

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That would just a very low but it's all all

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the backgrounds what you want to build. Yeah, yeah, I

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love the show stuff brains.

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Speaker 3: All right, thatn's good to you take. So like, hey,

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you're coming on my show, bend one hundred and fifty

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bucks or two hundred and fifty bucks on an add

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on my newsletter.

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Speaker 2: You could do that for like an advisor. So like

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if you're trying to behind your show, so like what

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like what that will do when you get to like

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your subscriber business part there there's three ways you can

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make really good income. One you can charge the advisor

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directly right and say, hey, come on my show, and

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it's cost us much. I'll put you write as many

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people blah blah blah blah. The only way you can

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do it done is ad science right YouTube add and

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now could you put pure out what I think? What

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almost thirty thousand subscribers.

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Speaker 3: I just passed twenty, but I've been adding like several

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thousand a month now for the past few months.

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Speaker 2: That's awesome. Twenty one thousand. And is that majority advisors

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or is that? Have you looked into everybody and that's everybody?

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Because then so one you can charged adviser you come on.

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The problem is like like any ones that come from

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that would have to go directly to them, which is

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totally fun. Like what Dave Ramsey does is like, hey,

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what this will do is get you branding. Let's gets

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you awareness to all these people by any leads that

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come in are my leads. And so then what you

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do with those leads is then you can sell them

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to advisors. Are offering to advisors. You select advisors and

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charge one hundred and fifty bucks two hundred bucks, and

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you're giving them to two or three advisors that you

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think you're quality, right, and then those advisors, so you're

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making eight hundred dollars per lead instead of making one

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hundred fifty dollars per one. Yeah, okay, so you can

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and you can do all three right, but you can

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sell one hundred fret bucks. It gets you out there,

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get your name. It's branding. If you want any appointments

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and leads that come from it, you know, it's two

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if hundred bucks. And then as science and if you

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keep growing, you'll be yeah, you'll have some good some

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good look at a listens from it.

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Speaker 3: All right, sounds good? All right man, I appreciate the advice.

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We'll definitely have you back on again and let's stay

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in touch.

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Speaker 2: Okay, absolutely appreciate.

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Speaker 1: Thank you very much, thanks for listening to carry Lets's

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Financial Survival Network, your solution to today's trying times. For

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00:15:22,240 --> 00:15:27,039
the latest, go to Financial Survivalnetwork dot com. Financial Survival

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Network now more than ever