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<v Speaker 1>Welcome everyone to the Blacks and Technology Bit Tech Talk podcast,

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<v Speaker 1>a show where we talk to black people who are engineers, innovators, educators, inventors,

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<v Speaker 1>change makers and entrepreneurs doing amazing things in the world

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<v Speaker 1>of technology. The Big Tech Talk podcast is where they

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<v Speaker 1>show how they are stumping the divide by sharing their stories, experiences, ideas,

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<v Speaker 1>knowledge and perspective on tech with the big community.

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<v Speaker 2>Welcome everyone to the Blacks of Technology Big Tech Talk Podcast.

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<v Speaker 2>I'm your host and also the founder of the Blacks

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<v Speaker 2>and Technology Organization, Greg Grienley, and I'm delighted tonight to

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<v Speaker 2>have doctor Marquisi appears on the show. Doctor Marqusi appears

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<v Speaker 2>as the founder and principal consultant at ruby Leaf Media.

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<v Speaker 2>It's a science media and communications company. She empowers tech

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<v Speaker 2>accelerators and investors who support their portfolio companies in the

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<v Speaker 2>STEM fields, and she has consulted over one hundred science professionals,

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<v Speaker 2>academics and entrepreneurs, guiding them through their startup journey. So

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<v Speaker 2>I'd like to come doctor Marquisia to the show.

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<v Speaker 3>Thank you so much for having me. This is such

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<v Speaker 3>an honor.

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<v Speaker 2>Thanks, thank you, definitely appreciate it. So let's jump right

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<v Speaker 2>into it. Tell us a little bit about yourself, you know,

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<v Speaker 2>kind of where you're from, your education, all that good stuff.

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<v Speaker 3>Sure, So I like to start off by saying, I'm

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<v Speaker 3>a military kid. My parents served in the military. My

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<v Speaker 3>dad did twenty years in the Marines and my mom

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<v Speaker 3>did twenty five years in the Army. So we moved

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<v Speaker 3>all over the place, all over the states, and I

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<v Speaker 3>call Michigan home. My grandparents was there and most of

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<v Speaker 3>our family was there, and so even though we moved

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<v Speaker 3>so many places, we would always come back to Michigan.

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<v Speaker 3>I now currently reside and spend a lot of my

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<v Speaker 3>time in Columbus as well. And during Ohio yep, Columbus, Ohio, yep.

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<v Speaker 2>Okay, so you're right down the street from me, I'm

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<v Speaker 2>in Cincinnati.

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<v Speaker 3>Yeah. We actually we met at one of the black

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<v Speaker 3>tech meetups in Cincinnati's I think that's.

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<v Speaker 2>How we first did. I'm terrible, sorry, right down the streets.

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<v Speaker 3>We were into my husband and I for a little while,

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<v Speaker 3>and then we moved to Columbus UH for a job

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<v Speaker 3>opportunity that that he had, and I continued to work

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<v Speaker 3>UH via the via virtual land with a lot of

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<v Speaker 3>my clients still in Michigan UH and looking to you know,

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<v Speaker 3>branch out to the Ohio ecosystem as well. We did

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<v Speaker 3>UH undergrad I was pre farm UH in Michigan at

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<v Speaker 3>Calvin College Calvin University and then transferred to Purdue University

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<v Speaker 3>for biology. That by that time I realized that pharmacists

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<v Speaker 3>did actually do the research around all of these drug

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<v Speaker 3>discovery and inventions. And so by that time I was

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<v Speaker 3>already into undergraduate research. I was a McNair scholar, and

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<v Speaker 3>that really opened my eyes to it takes a team,

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<v Speaker 3>it takes a village, and being able to be on

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<v Speaker 3>the research side of tech was where my primary focus was.

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<v Speaker 3>It was there where I learned the camaraderie that could

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<v Speaker 3>come with the lab and being able to work on

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<v Speaker 3>a team to solve like a really big important problem.

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<v Speaker 3>So after my bachelors at Purdue, I pursued my PhD

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<v Speaker 3>at Vanderbilt University and then I opened what opened my

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<v Speaker 3>eyes was Hey, in order to get these cool technologies

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<v Speaker 3>outside of the lab, you usually have to start up

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<v Speaker 3>a company. You have to put together interdisciplinary team. They

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<v Speaker 3>call it tech commercialization, which is really, you know, a

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<v Speaker 3>fancy way of saying you have to have different milestones

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<v Speaker 3>and people involved to push the tech out to the

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<v Speaker 3>market to actually benefit the people who meet them. And

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<v Speaker 3>so at that time I was supplementing my PhD. I

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<v Speaker 3>did a PhD in molecular physiology, but I was interested

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<v Speaker 3>in in management. How do you manage a tech in

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<v Speaker 3>this particular manner, How do you get a team together

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<v Speaker 3>with business people and clinicians and researchers to make sure

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<v Speaker 3>the story makes sense. And so I audited a lot

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<v Speaker 3>of engineering courses in management courses to kind of supplement

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<v Speaker 3>that perspective. So by the time I graduated, I knew

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<v Speaker 3>I wanted to be in that tech commercialization space. And

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<v Speaker 3>I did an NBA while I was doing a postdoc,

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<v Speaker 3>which was a really unique setup because the team that

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<v Speaker 3>I was working with, they were on the research side

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<v Speaker 3>looking to commercialize or actually push out a oncology therapeutic.

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<v Speaker 3>It's called a business biopharma. I was a postdoc at

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<v Speaker 3>Michigan State University and and that team wanted to build

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<v Speaker 3>a company around this this tech, and it was it

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<v Speaker 3>was a great opportunity to get the science and continue

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<v Speaker 3>my my journey as a scientist, but also start up

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<v Speaker 3>a company. I was team member number three after two

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<v Speaker 3>academic founders, uh to you know, get that story up

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<v Speaker 3>and going and get the company going. And so I

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<v Speaker 3>kind of chopped that all under under. You know, this

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<v Speaker 3>is the education that led me to this, this particular

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<v Speaker 3>career path.

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<v Speaker 2>Wow, that's pretty fascinating. I'm interested in knowing how many

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<v Speaker 2>clones of you are there, because how do you do

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<v Speaker 2>all this how do you do all that stuff? Strategic?

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<v Speaker 3>Yeah, Like I wanted to make sure and it was chaotic.

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<v Speaker 3>So when I was getting my my NBA, I picked

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<v Speaker 3>a school that was close to my family. I just

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<v Speaker 3>wanted to. After I got my PhD, I was a

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<v Speaker 3>little burnt out and I was like, I need to

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<v Speaker 3>be around people, grounding, like my sisters. I need to laugh,

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<v Speaker 3>I need to I need to just be around people

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<v Speaker 3>to pour into me. And so I picked an NBA

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<v Speaker 3>program where I could I could commute there and just

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<v Speaker 3>be close to home. And this particular campus was literally

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<v Speaker 3>a block away from where my postdoc was. And so

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<v Speaker 3>the advanced or excuse mean, the executive NBA program we

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<v Speaker 3>would meet only on Thursday nights from since six to ten.

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<v Speaker 3>And then I if you ever hear the story of

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<v Speaker 3>like the postdoc woes you're in the lab, you might

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<v Speaker 3>take a break, but in molecular postdoc training, usually running

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<v Speaker 3>some type of time course, you had to go back

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<v Speaker 3>up to the lab afterwards and kind of finish the experiment.

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<v Speaker 3>So some nights I would leave my NBA class and

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<v Speaker 3>then go back to lab so that I can, you know, finish,

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<v Speaker 3>finish whatever experiment I had. But it was I strategically

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<v Speaker 3>kind to put it close together, so it was almost

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<v Speaker 3>like my own mini joint joint program. And my my

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<v Speaker 3>post doc u mentor knew about my m b A

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<v Speaker 3>and my NBA faculty. Uh, they were supportive and you know,

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<v Speaker 3>knowing that you know, I'm also doing some training, Uh,

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<v Speaker 3>please have grace. So it's it was it's kind of chaotic,

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<v Speaker 3>but family being close by really helped.

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<v Speaker 4>BIT is always focused on forming new partnerships and opportunities

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<v Speaker 4>to assist the community and our members with their continued

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<v Speaker 4>professional growth and development. If you'd like to partner with us,

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<v Speaker 4>send an email in queries at blacks and Technology dot net.

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<v Speaker 2>Yeah, how how did you How did you get into

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<v Speaker 2>the science and things and then more specifically into the

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<v Speaker 2>research part of it, Like you know, there's there's you

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<v Speaker 2>can have your sciences, but like research is are totally

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<v Speaker 2>different based altogether.

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<v Speaker 3>Yeah, so I didn't. I knew I wanted to be

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<v Speaker 3>in science from a really young age. And I think

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<v Speaker 3>in the nineties what was really going on was, uh,

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<v Speaker 3>there was a lot of stories and kids getting into

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<v Speaker 3>how they could help the AIDS epidemic and how they

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<v Speaker 3>can be involved. I remember specifically there was a girl

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<v Speaker 3>that was my age who was who was born with

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<v Speaker 3>HIV and she was she was talking about her story

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<v Speaker 3>and I think it I think it triggered and triggered

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<v Speaker 3>something in me to to say, oh, there's something that

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<v Speaker 3>maybe I could do to help a disease state. And

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<v Speaker 3>I think that was like one of the turning points.

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<v Speaker 3>But I went on into undergrad thinking, oh, I need

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<v Speaker 3>to be a pharmacist because you know they surely that's

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<v Speaker 3>the people who who they give out the drugs, so

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<v Speaker 3>they probably make the drugs. So this is why you

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<v Speaker 3>have to ask questions. Uh. It wasn't until like my

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<v Speaker 3>sophomore year at I E. P U I and Purdue

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<v Speaker 3>where at Purdue Indianapolis where I got involved with the

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<v Speaker 3>McNair scholars and they were, uh, particularly a group of

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<v Speaker 3>individuals and faculty members and support system that would help

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<v Speaker 3>first generation students go through to get their PhD. And

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<v Speaker 3>it was then where I was like, oh, you're looking

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<v Speaker 3>for a research track. You're looking to you know, be

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<v Speaker 3>on a team. Uh, that's that's not a pharmacist role.

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<v Speaker 3>That's that's a PhD. That's how that's how I got

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<v Speaker 3>the switching and came to the right path of where

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<v Speaker 3>it needed to be.

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<v Speaker 2>Wow. Yeah, And for those that listen and don't get

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<v Speaker 2>it twisted, being a proposes is still a rigorous curriculum. Yeah. Yeah.

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<v Speaker 2>So so how did you then was this coming like

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<v Speaker 2>your first I guess for a into more of a

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<v Speaker 2>tech side of it.

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<v Speaker 3>I remember when I was an undergrad thinking, Uh, the

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<v Speaker 3>school that I went to with the mid air program,

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<v Speaker 3>they had an undergraduate research program and you got paired

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<v Speaker 3>of with the faculty member and my member, my faculty

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<v Speaker 3>mentor was from the school of dentistry. And I remember

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<v Speaker 3>at that time thinking, how do I talk about this

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<v Speaker 3>research in a way that would make sense to like

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<v Speaker 3>my siblings and my parents and things like that. And

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<v Speaker 3>so I kept thinking about, well, if I'm in a

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<v Speaker 3>school of dentistry, some of the products and some of

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<v Speaker 3>the things that they might use. Obviously it's toothpaste, mouth wash,

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<v Speaker 3>things like that, And so I always had to by

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<v Speaker 3>my mind, how does this research relate to like a

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<v Speaker 3>product that I would use all the time or that

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<v Speaker 3>my my community would use. And I think that kind

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<v Speaker 3>of sparked the the the realization that what you're doing

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<v Speaker 3>in the lab does have to transfer to a company

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<v Speaker 3>like cool Crest. You know have researchers that are thinking

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<v Speaker 3>on the molecular level, what does that mean for your

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<v Speaker 3>your oral health? But how do you tell that story

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<v Speaker 3>to a company to have a product that you know

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<v Speaker 3>your your family might use. I think at the very

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<v Speaker 3>basic level, that's when I was thinking, there's there's two

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<v Speaker 3>sides here that I need to be able to be

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<v Speaker 3>aware of. I need to learn how to do the

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<v Speaker 3>science and be disciplined enough to do it, but I

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<v Speaker 3>also need to and it was really important to me

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<v Speaker 3>be able to share what are you doing in the

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<v Speaker 3>lab with like my mom and dad and like, well,

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<v Speaker 3>what does that mean, what's what's the what's the purpose

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<v Speaker 3>of it, what is the what's the end goal for you?

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<v Speaker 3>How does how does this benefit the people that that

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<v Speaker 3>that are not in the lab. And I think that

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<v Speaker 3>that's that's the part that really kind of said that

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<v Speaker 3>there's two sides of this that I'd like to explore.

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<v Speaker 2>Wow, yeah, it's it's funny, like I don't know if

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<v Speaker 2>a lot of people know like how certain things come

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<v Speaker 2>to market and how you know, there's a research phase

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<v Speaker 2>of this before and then you have to figure out

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<v Speaker 2>how to how to kind of commercialize this entire thing

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<v Speaker 2>in order for the market to be able to consume it.

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<v Speaker 2>I know that people probably know like, oh, yeah, you know,

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<v Speaker 2>there's you know, there's these big companies like you know,

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<v Speaker 2>Procter and Gamble and they have there, but like, I

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<v Speaker 2>don't know if they know like everything that's involved. So

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<v Speaker 2>it's interesting to hear like from that that base level

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<v Speaker 2>side of how things actually how things come to the market.

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<v Speaker 2>So this is interesting. But what excited you about going

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<v Speaker 2>into the field of science? Like, I know you you

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<v Speaker 2>shared your story around the whole AIDS epidemic, but once

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<v Speaker 2>you like kind of got into it, like what what

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<v Speaker 2>was it? There was exciting that that that kept you

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<v Speaker 2>in the field.

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<v Speaker 3>When I was in grad school, I did a project

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<v Speaker 3>where we got a chance to work with another small

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<v Speaker 3>business that was trying to at the time there was

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<v Speaker 3>there was a couple of projects that I had, but

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<v Speaker 3>one one of them was there. It was a company

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<v Speaker 3>that was trying to use the database that Vanderbilt was

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<v Speaker 3>was producing around clinical do you identify data? What do

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<v Speaker 3>they do in their their hospital and their clinical trials,

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<v Speaker 3>And they were trying to make it available to the public,

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<v Speaker 3>and they wanted to have people, uh like a committee

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<v Speaker 3>around it to to kind of say, well, here's how

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<v Speaker 3>we can do this ethically, and here's how we can

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<v Speaker 3>have a business story around it, and here's also how

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<v Speaker 3>do how do we share with the public why we're

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<v Speaker 3>doing this to get their consent, to get their trust,

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<v Speaker 3>to get give them equitable access to the founding the

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<v Speaker 3>findings that we would have later on. And I think

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<v Speaker 3>that particular project, uh really it was the first time

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<v Speaker 3>I was able to talk to other business owners other

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<v Speaker 3>like law students. They had a couple of other students

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<v Speaker 3>on the on like the committee, and you know, what

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<v Speaker 3>we said about how how we think this project should

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<v Speaker 3>go so that it could be equitable and trustworthy for

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<v Speaker 3>the whole community was taken taken the heart and and

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<v Speaker 3>it actually was implemented. The policies that they did and

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<v Speaker 3>that's what kind of was like, oh I can I

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<v Speaker 3>can work and talk to other people and it actually

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<v Speaker 3>can produce something something you know, worthwhile and useful. So

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<v Speaker 3>I think, So I didn't they call it lab hands.

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<v Speaker 3>I didn't really have great lab hands, Like I would

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<v Speaker 3>do an experiment in the lab a couple of times,

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<v Speaker 3>you know, usually it wouldn't work. But I could tell

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<v Speaker 3>based off of, you know, how my colleagues are moving

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<v Speaker 3>through things that I was a lot more interested in,

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<v Speaker 3>how do you how do you tell the story? How

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<v Speaker 3>do I get other people involved? Can we can we

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<v Speaker 3>do something together? What's the teamwork here? And so while

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<v Speaker 3>I was writing the dissertation, I was really interested in

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<v Speaker 3>and how other people were doing there during their training

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<v Speaker 3>and things like that, And so I think, I think

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<v Speaker 3>that really that really stuck with me, like how do

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<v Speaker 3>you translate this this stuff and what's exciting? And it's

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<v Speaker 3>still exciting now. So recently I got a chance to

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<v Speaker 3>now I get a chance to work with a lot

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<v Speaker 3>of founders there. They're professors who are you know, going

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<v Speaker 3>through the process. They've gone through the rigorous training scientifically

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<v Speaker 3>how to get their tech, but that training usually doesn't

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<v Speaker 3>include well, how do you put together a business plan,

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<v Speaker 3>how do you put together a team, how do you

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<v Speaker 3>delegate things that are non technical to your team, and

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<v Speaker 3>how do you turn that tech story into business story

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<v Speaker 3>so that you can get strategic partnerships, so you can

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<v Speaker 3>get funding, so you can get you know, people to

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<v Speaker 3>to to put on or be a part of your

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<v Speaker 3>your story. And it's being an entrepreneur coach is a

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<v Speaker 3>lot of therapy. It's a lot of sessions of like,

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<v Speaker 3>here's how I can connect you to others and being

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<v Speaker 3>able to know what they've been able, what they've done

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<v Speaker 3>in the past. It really excites me to bring something new,

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<v Speaker 3>like a new perspective, uh to you know, something that

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<v Speaker 3>they've been entrenched in in so long and say well

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<v Speaker 3>that's great, let's think of it in a different way.

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<v Speaker 3>That's what That's what really excites me.

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<v Speaker 2>So I'm really interested in knowing if that's the normal

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<v Speaker 2>I guess cadence or pattern that happens with I guess

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<v Speaker 2>within the commercial commercialization of a new product, new medical

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<v Speaker 2>device or something like that. The reason why I'm asking

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<v Speaker 2>is because like there's there's always people out there that

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<v Speaker 2>are they're going to be skeptics of the process. And

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<v Speaker 2>it was interesting for me to hear you talk about,

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<v Speaker 2>you know, things being equitable. Uh. And you know, when

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<v Speaker 2>it comes to like you know, quote unquote big pharmacy

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<v Speaker 2>and all these large you know, medical companies, like people

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<v Speaker 2>have their skeptical about their intentions and what they're doing.

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<v Speaker 2>And so when you said that, it was like, Oh, well,

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<v Speaker 2>I wonder if it's if that's like kind of the

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<v Speaker 2>normal pattern for a lot of these, it would be

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<v Speaker 2>good to know because there may be people could could

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<v Speaker 2>you know, kind of taper a little their skepticism about

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<v Speaker 2>some of these because no matter what, like there's you're

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<v Speaker 2>going to have people to you know, big pharmacy or

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<v Speaker 2>out to get us. They're out to do this, they're

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<v Speaker 2>out to control us, and that type of thing. But

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<v Speaker 2>it's always good to kind of hear like someone on

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<v Speaker 2>on the quote unquote inside Uh. And so I'm just

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<v Speaker 2>kind of wondering, is that is that a normal process?

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<v Speaker 3>Yeah, that's a that's a great question. I would answer

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<v Speaker 3>in the two folds. So, Uh, when I talk to

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<v Speaker 3>my colleagues, particularly ones that look like me, who are

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<v Speaker 3>interested in uh, underrepresented communities or underestimated communities, people who

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<v Speaker 3>are wanting to take an innovation and and I work

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<v Speaker 3>with companies that are that are really early stage, so

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<v Speaker 3>they're they're the most optimistic, they're the most you know,

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<v Speaker 3>they're the most uh dreamy about what their technology can do.

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<v Speaker 3>And they're they're really yeah, exactly, they're they're really asking

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<v Speaker 3>these questions. And so a lot of a lot of

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<v Speaker 3>my colleagues in the First Town found founders, they're really

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<v Speaker 3>in tune with why why they're trying to get this

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<v Speaker 3>this commercialization project up and going. Whether that's a new therapeutic,

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<v Speaker 3>whether that's a new software company that would help connect

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<v Speaker 3>hospitals to maybe marginalized communities, whether it's a medical device

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<v Speaker 3>that would be amazing for you know, people of different

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<v Speaker 3>different shades, different sizes, you know, some of those things

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<v Speaker 3>come and come to bear. And so what what I

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<v Speaker 3>like hearing about those those particular conversations is, you know,

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<v Speaker 3>before they before they get to an exploratory path where

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<v Speaker 3>you're you're really focusing in on how we can make

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<v Speaker 3>a difference and what the milestones are. Those conversations are

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<v Speaker 3>are really inclusive, and the people who are doing the research,

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<v Speaker 3>they're you know, they're they're also making sure you know,

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<v Speaker 3>there's some things that aren't right in clinical trials and

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<v Speaker 3>how they recruit and how people use the data. How

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<v Speaker 3>do we change that conversation or make it accessible?

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<v Speaker 1>Uh.

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<v Speaker 3>One of the founders that I really love working with,

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<v Speaker 3>she she's looking at how we can use AI to

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<v Speaker 3>to start making predictions of different molecules, and she's already

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<v Speaker 3>thinking about, well, the data that we input into the algorithm,

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<v Speaker 3>it needs to be diverse, it needs to have these

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<v Speaker 3>different types of perspectives so that you could build a

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<v Speaker 3>strong foundation. And there's there's a lot of people who

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<v Speaker 3>are advancing that that that perspective, even with the big companies.

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<v Speaker 3>One of the the uh uh maybe she'll be my

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<v Speaker 3>colleague one day. But one of one of the people

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<v Speaker 3>that I really enjoy following is doctor Joy from the

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<v Speaker 3>uh Uh. She has like this algorithm of justice leads

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<v Speaker 3>where she she just had a Netflix documentary. You know,

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<v Speaker 3>how do we how do we make sure that the

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<v Speaker 3>people on the on the round building these things take

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<v Speaker 3>into account the biases of you know, just human nature

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<v Speaker 3>and and being inclusive about the training and the talent

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<v Speaker 3>to ask these questions. Is how you do that? And

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<v Speaker 3>so building that team is super important and Uh, I'm

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<v Speaker 3>on the more optimistic side with the new founders and

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<v Speaker 3>and they're getting their milestones, but it's it's more prev

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<v Speaker 3>We have a long way to go, but it's more

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<v Speaker 3>prevalent now of at least including in your story. How

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<v Speaker 3>do you how do you account for these particular things?

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<v Speaker 3>And it helps when you, like you said, you have

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<v Speaker 3>people who look like you who are telling what they're

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<v Speaker 3>doing about it, but also show showing that you know,

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<v Speaker 3>I'm speaking out so that other new companies and other

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<v Speaker 3>new innovations that are going in the pipeline all are

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<v Speaker 3>aware of this. That might have been a long winded

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<v Speaker 3>way of saying there's no no, no, yeah, yeah, no.

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<v Speaker 2>I definitely appreciate the answer. I mean it essentially the

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<v Speaker 2>new generation is holding us down. So I like that.

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<v Speaker 3>I like that.

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<v Speaker 2>What's up everyone? We hope that you're enjoying this episode

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<v Speaker 2>of the Blacks and Technology Big Tech Talk podcast. Do

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<v Speaker 2>you or someone you know have a dope story that

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<v Speaker 2>they want to share with our bit audience. Blocks and

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<v Speaker 2>Technology is seeking guests to be on our podcast. We're

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<v Speaker 2>looking to highlight the journeys and experiences of black women

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<v Speaker 2>and men in the tech industry. So if you know

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<v Speaker 2>of someone, send them our way, shoot us an email

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<v Speaker 2>to contact us at blacks and Technology dot net, or

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<v Speaker 2>click on the link in the show notes and fill

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<v Speaker 2>out our form. We're looking to hear from you. So yeah,

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<v Speaker 2>so let's talk a little bit about ruby Leaf Media

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<v Speaker 2>and what are some of the things that led you

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<v Speaker 2>to found in this company.

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<v Speaker 3>So it's it's been established since my grad school days,

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<v Speaker 3>and at first it was a way that I could

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<v Speaker 3>be able to do small market research projects or small

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<v Speaker 3>volunteer or uh scope based projects in a way that

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<v Speaker 3>that could complement my my training. And so I had

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<v Speaker 3>it on this on the side for a little while.

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<v Speaker 3>And recently, what I've learned in just growing in the

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<v Speaker 3>ecosystem and figuring out how the ecosystem works around tech commercialization,

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<v Speaker 3>I noticed that there was people that are connectors in

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<v Speaker 3>the ecosystem. These are your entrepreneurial support systems, and my

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<v Speaker 3>time with the Small Business Development Center really showed how

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<v Speaker 3>they worked together. And I continue to or the goal

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<v Speaker 3>that I have with the company is to support these

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<v Speaker 3>these partnerships or these these organizations when it comes to

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<v Speaker 3>high tech companies. I'd love to use my my PhD,

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<v Speaker 3>my NBA. The fact that when when we started that

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<v Speaker 3>company UH with my with my post doc team, we

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<v Speaker 3>it was a a small drug pharmaceutical company that got acquired.

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<v Speaker 3>So those end up you end up seeing steps along

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<v Speaker 3>the way that could be useful for other founders and

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<v Speaker 3>being able to do that on a scalable level, supporting

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<v Speaker 3>the the organizations that are doing that. That's what we're

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<v Speaker 3>relief is about primarily, and then also being able to

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<v Speaker 3>champion the story around uh underestimated, underrepresented founders who are

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<v Speaker 3>doing the journey. They've they've been in the field, they've

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<v Speaker 3>been working their path sometimes gets overlooked or sometimes uh

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<v Speaker 3>uh I would say, they're their milestones look a little

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<v Speaker 3>bit different than maybe the traditional tech founder that gets

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<v Speaker 3>all the media attention and things like that. But it

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<v Speaker 3>but being able to just share and champion the story

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<v Speaker 3>of founders, the diversity of founders, and how to support

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<v Speaker 3>them and and give them milestones that that would make

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<v Speaker 3>a difference. That's that's what real belief is about. So

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<v Speaker 3>it started with just just being able to in my

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<v Speaker 3>other my colleagues that were in the postoc setting, then

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<v Speaker 3>I graduated. Then it was founders who were also starting

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<v Speaker 3>a company and then I did that, and then I

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<v Speaker 3>expanded to the support systems that support them, and it's

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<v Speaker 3>just it's an extension of how I feel like I

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<v Speaker 3>can best support this, uh, this community as as I

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<v Speaker 3>grow as well.

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<v Speaker 2>Nice. Nice, So talk to us a little bit about

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<v Speaker 2>what a typical engagement looks like, like what from like

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<v Speaker 2>you know, don't have to go into like every little detail,

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<v Speaker 2>but I kind of start to finish I give us

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<v Speaker 2>an idea on like what that would look like.

422
00:26:07.279 --> 00:26:13.119
<v Speaker 3>Sure, So now that I'm working with organizations, I'll tell

423
00:26:13.160 --> 00:26:15.200
<v Speaker 3>you one of one of my favorites. Actually it's it's

424
00:26:15.480 --> 00:26:19.279
<v Speaker 3>it's a typical pathway of how I interact with founders,

425
00:26:19.319 --> 00:26:21.359
<v Speaker 3>but it was happening in a in a group setting.

426
00:26:21.759 --> 00:26:25.480
<v Speaker 3>So I have had a contract with Michigan State University

427
00:26:26.319 --> 00:26:30.400
<v Speaker 3>Research Foundation with a group called Spartan Innovations, and they're

428
00:26:30.519 --> 00:26:35.839
<v Speaker 3>tasked with the the the job of making sure that

429
00:26:36.000 --> 00:26:40.720
<v Speaker 3>any any staff, student, or faculty member that that is

430
00:26:40.759 --> 00:26:44.160
<v Speaker 3>affiliated with the university, if they have a small business

431
00:26:44.200 --> 00:26:49.279
<v Speaker 3>that is around a high tech or or innovation that

432
00:26:49.400 --> 00:26:53.720
<v Speaker 3>the the the university is a part of, maybe they've

433
00:26:53.759 --> 00:26:58.240
<v Speaker 3>they've helped provide funding for that patent or for the

434
00:26:58.240 --> 00:27:02.200
<v Speaker 3>research to be done there. There they're tasked with the

435
00:27:02.200 --> 00:27:05.359
<v Speaker 3>the the goal of getting that company or getting that

436
00:27:05.480 --> 00:27:08.640
<v Speaker 3>technology out into out into the world and out into

437
00:27:08.680 --> 00:27:12.559
<v Speaker 3>the marketplace. And so as an entrepreneur residence, I would

438
00:27:12.640 --> 00:27:16.480
<v Speaker 3>work with a faculty member. They have this great idea,

439
00:27:17.319 --> 00:27:19.039
<v Speaker 3>we've been working on it for a little while, we

440
00:27:19.119 --> 00:27:21.519
<v Speaker 3>might have a patent around it, We've been working with

441
00:27:21.599 --> 00:27:26.880
<v Speaker 3>the university. We think that, uh, this this has the

442
00:27:26.960 --> 00:27:31.960
<v Speaker 3>opportunity to serve more people. So the first thing that

443
00:27:32.119 --> 00:27:36.440
<v Speaker 3>the that Spartan Innovation will do is assign them an

444
00:27:36.559 --> 00:27:41.200
<v Speaker 3>entrepreneur in residence and that's somebody to kind of program manage,

445
00:27:41.279 --> 00:27:43.799
<v Speaker 3>kind of guide them, kind of connects them to an

446
00:27:43.839 --> 00:27:47.839
<v Speaker 3>ecosystem that will give them a good foundation to start

447
00:27:47.839 --> 00:27:51.519
<v Speaker 3>to tell that that business story of their technology. I

448
00:27:51.599 --> 00:27:53.880
<v Speaker 3>recently had an opportunity to do this on a on

449
00:27:53.920 --> 00:27:58.960
<v Speaker 3>a group scale where they put together an accelerator that

450
00:27:59.240 --> 00:28:04.880
<v Speaker 3>was for how to get these founders funding. Funding is

451
00:28:04.920 --> 00:28:08.079
<v Speaker 3>like like you need you need funding, these are these

452
00:28:08.119 --> 00:28:12.319
<v Speaker 3>are really big projects. And so we put together an

453
00:28:12.319 --> 00:28:16.559
<v Speaker 3>accelerator for ten of these founders. So there were some students,

454
00:28:17.160 --> 00:28:19.240
<v Speaker 3>uh it could have been for postdocs, but all around

455
00:28:19.319 --> 00:28:23.680
<v Speaker 3>the state. Uh, to go through a program where they

456
00:28:23.799 --> 00:28:25.720
<v Speaker 3>at the end of it, they could have a really

457
00:28:25.759 --> 00:28:30.519
<v Speaker 3>good chance of getting non deluted government funding, which means

458
00:28:30.599 --> 00:28:35.720
<v Speaker 3>a grant basically to to to move on UH for

459
00:28:35.799 --> 00:28:39.119
<v Speaker 3>their for their technology. So we took ten founders through

460
00:28:39.119 --> 00:28:43.559
<v Speaker 3>this program. It was eighteen weeks. We were able to

461
00:28:43.960 --> 00:28:47.759
<v Speaker 3>work with them one on one. I was giving them

462
00:28:47.880 --> 00:28:50.960
<v Speaker 3>access to different people in the community that would help

463
00:28:51.160 --> 00:28:54.160
<v Speaker 3>move their story along, whether it was somebody a lawyer

464
00:28:54.279 --> 00:28:57.720
<v Speaker 3>to talk through their their intellectual property strategy, where there

465
00:28:57.799 --> 00:29:00.880
<v Speaker 3>was a contract manufacturer who'd say, hey, in order for

466
00:29:00.960 --> 00:29:03.720
<v Speaker 3>us to build this for you, we need you to

467
00:29:03.759 --> 00:29:07.839
<v Speaker 3>be at this particular level, and giving them basics of

468
00:29:08.039 --> 00:29:10.839
<v Speaker 3>how you would form a company, how you would build

469
00:29:10.880 --> 00:29:16.519
<v Speaker 3>a business model around it. And they really enjoyed it.

470
00:29:16.519 --> 00:29:18.480
<v Speaker 3>It was a great compliment to the training that they

471
00:29:18.519 --> 00:29:23.160
<v Speaker 3>already were receiving. They were able to get connected. They

472
00:29:23.160 --> 00:29:25.920
<v Speaker 3>were able to have like a checklist of how do

473
00:29:26.000 --> 00:29:29.480
<v Speaker 3>you actually go out to get these grants from the

474
00:29:29.559 --> 00:29:33.359
<v Speaker 3>National Science Foundation, the National Institution of Health, the Department

475
00:29:33.359 --> 00:29:36.519
<v Speaker 3>of Defense, and so they got connections around those as well,

476
00:29:36.640 --> 00:29:39.880
<v Speaker 3>and so at the end of it, they stayed engaged.

477
00:29:40.279 --> 00:29:43.880
<v Speaker 3>Eighteen week Accelerator is super hard to do sometimes to

478
00:29:43.920 --> 00:29:49.119
<v Speaker 3>stay engaged, but eighty percent of them finished the program.

479
00:29:49.400 --> 00:29:53.400
<v Speaker 3>The ones that went on to pitch their idea for

480
00:29:53.680 --> 00:29:57.000
<v Speaker 3>the NSF, they were invited to submit a full proposal.

481
00:29:58.119 --> 00:30:01.799
<v Speaker 3>We gave them access to twenty six different teachers, sixteen

482
00:30:01.799 --> 00:30:04.759
<v Speaker 3>different organizations in the state that could help them, and

483
00:30:04.799 --> 00:30:07.839
<v Speaker 3>one of them is raising a multimillion dollar round right

484
00:30:07.880 --> 00:30:11.599
<v Speaker 3>now off an idea that she she put together in

485
00:30:11.720 --> 00:30:19.440
<v Speaker 3>the accelerator program. So being able to provide a framework

486
00:30:19.720 --> 00:30:23.680
<v Speaker 3>for supporters of these founders is something that excites me.

487
00:30:24.400 --> 00:30:27.160
<v Speaker 3>As an individual consultant, I do this, I do something

488
00:30:27.240 --> 00:30:30.480
<v Speaker 3>very similar frameworks. Here's who, here's people that you can

489
00:30:30.480 --> 00:30:35.119
<v Speaker 3>connect to for funding, for marketing research, things like that,

490
00:30:36.920 --> 00:30:40.200
<v Speaker 3>And it looks different for each for each engagement, but

491
00:30:40.480 --> 00:30:43.920
<v Speaker 3>really the whole goal is to work either one on

492
00:30:43.920 --> 00:30:46.759
<v Speaker 3>one or in a group with founders who are like,

493
00:30:46.880 --> 00:30:49.200
<v Speaker 3>I have an idea, What's what's the first couple of

494
00:30:49.200 --> 00:30:52.079
<v Speaker 3>steps can I can I take to start building it?

495
00:30:52.400 --> 00:30:55.240
<v Speaker 2>And I would I would think that this is super

496
00:30:55.279 --> 00:31:00.440
<v Speaker 2>important because, like I'll take me as an example, so

497
00:31:00.880 --> 00:31:04.240
<v Speaker 2>there is a for profit component of blocks and technology,

498
00:31:04.359 --> 00:31:09.200
<v Speaker 2>So essentially it's me running running a business and you

499
00:31:09.240 --> 00:31:12.119
<v Speaker 2>know I have an engineering background. I'm like, I don't

500
00:31:12.200 --> 00:31:14.599
<v Speaker 2>know the first thing about running running a business, so

501
00:31:14.640 --> 00:31:16.480
<v Speaker 2>I would I would think that that would be something

502
00:31:16.599 --> 00:31:20.839
<v Speaker 2>that is that's something that you would come across all

503
00:31:20.880 --> 00:31:23.279
<v Speaker 2>the time, Like you have these researchers that these people

504
00:31:23.319 --> 00:31:25.799
<v Speaker 2>that are deep into the science and technology part of it,

505
00:31:26.359 --> 00:31:30.319
<v Speaker 2>but they're not business people, right, And so having having

506
00:31:30.319 --> 00:31:33.759
<v Speaker 2>a company such as as your company or someone like

507
00:31:33.839 --> 00:31:38.079
<v Speaker 2>you in their corner to say, you know, one, two, three,

508
00:31:38.119 --> 00:31:39.839
<v Speaker 2>like these are the steps that you need to take.

509
00:31:40.000 --> 00:31:45.519
<v Speaker 2>It's it's incredibly beneficial, Like it should be a pre

510
00:31:45.640 --> 00:31:49.599
<v Speaker 2>wreck for for anyone anyone starting a company, and they should,

511
00:31:49.960 --> 00:31:53.480
<v Speaker 2>I feel should have someone like that, but not everyone does.

512
00:31:53.599 --> 00:31:58.160
<v Speaker 3>So yeah, it's kind of like learning a different different language.

513
00:31:58.960 --> 00:32:01.240
<v Speaker 3>That's that's why I usually say it's you have to

514
00:32:01.279 --> 00:32:05.240
<v Speaker 3>turn your text story, which is chalk full of great

515
00:32:05.640 --> 00:32:10.920
<v Speaker 3>exploration and features of what you've been able to build

516
00:32:11.279 --> 00:32:14.359
<v Speaker 3>and uh, just this cool journey that you've been on,

517
00:32:14.759 --> 00:32:17.920
<v Speaker 3>into a business story, which is what are the benefits

518
00:32:18.880 --> 00:32:22.160
<v Speaker 3>of this technology? How will you get it to people?

519
00:32:23.200 --> 00:32:26.880
<v Speaker 3>How will you sustain you know, this operation? And it's

520
00:32:26.960 --> 00:32:30.440
<v Speaker 3>it's when I say bridging the gap, it really is

521
00:32:30.559 --> 00:32:34.960
<v Speaker 3>this this translation if you will of we're going from

522
00:32:35.000 --> 00:32:38.880
<v Speaker 3>exploratory mode to how do we sustain this and uh

523
00:32:38.960 --> 00:32:41.400
<v Speaker 3>commercialize it?

524
00:32:44.720 --> 00:32:46.880
<v Speaker 4>Do you have a product or service that you would

525
00:32:46.960 --> 00:32:49.559
<v Speaker 4>like to share with the big audience, or maybe you'd

526
00:32:49.599 --> 00:32:52.000
<v Speaker 4>like to support the bit community and do your part

527
00:32:52.039 --> 00:32:56.480
<v Speaker 4>in helping us with stomping the divide start by sponsoring

528
00:32:56.480 --> 00:33:01.960
<v Speaker 4>one of our podcasts. Please email us at contact us

529
00:33:02.079 --> 00:33:05.119
<v Speaker 4>at blacks and Technology dot net.

530
00:33:10.319 --> 00:33:13.680
<v Speaker 2>Yeah, because I would say, you know, just crossing paths

531
00:33:13.759 --> 00:33:18.680
<v Speaker 2>with people who are more of entrepreneurial side, meaning they

532
00:33:18.720 --> 00:33:23.640
<v Speaker 2>have the ideas, right, A lot of them that I've

533
00:33:23.640 --> 00:33:27.480
<v Speaker 2>come across, they don't have the business side of it,

534
00:33:27.599 --> 00:33:30.680
<v Speaker 2>Like they even with their own ideas, they don't know

535
00:33:31.519 --> 00:33:33.519
<v Speaker 2>the best ways to go, but like who to connect

536
00:33:33.519 --> 00:33:36.119
<v Speaker 2>to the best ways to go about trying to market it,

537
00:33:36.519 --> 00:33:39.039
<v Speaker 2>whether or not you need to build build an entire

538
00:33:39.160 --> 00:33:41.920
<v Speaker 2>prototype out or if you just like any of that stuff,

539
00:33:41.960 --> 00:33:44.519
<v Speaker 2>like they don't have a full grasp on like they

540
00:33:44.559 --> 00:33:48.359
<v Speaker 2>have all these wonderful ideas, but like, hey, is anyone

541
00:33:48.400 --> 00:33:51.200
<v Speaker 2>actually going to buy that? Do you think anyone would

542
00:33:51.200 --> 00:33:55.079
<v Speaker 2>buy that? Or how do you scale that? If if

543
00:33:55.440 --> 00:33:57.880
<v Speaker 2>if it came to the points where you're being able

544
00:33:57.960 --> 00:34:00.559
<v Speaker 2>to scale. So I'll give an example. Call on and

545
00:34:00.640 --> 00:34:03.960
<v Speaker 2>I have a friend he had a really really good idea.

546
00:34:04.000 --> 00:34:06.160
<v Speaker 2>This was this was not science or tech or anything

547
00:34:06.200 --> 00:34:09.039
<v Speaker 2>like that, but he had a got a really good

548
00:34:09.079 --> 00:34:13.159
<v Speaker 2>idea about a product. Uh. And so, uh, you know,

549
00:34:13.239 --> 00:34:15.519
<v Speaker 2>I gave him some advice about, you know, having a

550
00:34:15.559 --> 00:34:19.280
<v Speaker 2>website and you know, setting up your website to take

551
00:34:19.480 --> 00:34:23.159
<v Speaker 2>orders and and everything like that. And so he had

552
00:34:23.199 --> 00:34:26.119
<v Speaker 2>an Instagram page he had and so one of the

553
00:34:26.159 --> 00:34:29.719
<v Speaker 2>things that he would do when someone would inquire about

554
00:34:29.960 --> 00:34:32.079
<v Speaker 2>like his product, people say, you know, hey, give me

555
00:34:32.119 --> 00:34:36.800
<v Speaker 2>a call, and I would say, hey, like, that's that's

556
00:34:36.840 --> 00:34:40.760
<v Speaker 2>not scalable, Like you cannot have everyone who wants to

557
00:34:41.280 --> 00:34:43.440
<v Speaker 2>give you a call. Like you need to set up

558
00:34:43.519 --> 00:34:46.239
<v Speaker 2>everything on your website. You need to have you know,

559
00:34:46.320 --> 00:34:49.800
<v Speaker 2>all your photos of your merchandise and everything there because

560
00:34:49.840 --> 00:34:52.559
<v Speaker 2>your your your your website is there to be able

561
00:34:52.599 --> 00:34:55.039
<v Speaker 2>to take, you know, take all these orders and you

562
00:34:55.039 --> 00:34:57.639
<v Speaker 2>know you can only take one order at a time

563
00:34:57.920 --> 00:35:02.800
<v Speaker 2>if you're on a phone. Uh. And sometimes it depended

564
00:35:02.880 --> 00:35:07.280
<v Speaker 2>on like you might run into a scenario where you're

565
00:35:07.320 --> 00:35:09.880
<v Speaker 2>on the phone and someone can't get through. Then what

566
00:35:11.079 --> 00:35:14.519
<v Speaker 2>so I said, I'd have to say, like, I know

567
00:35:14.679 --> 00:35:17.599
<v Speaker 2>that there's like this disparity between like people with the

568
00:35:17.639 --> 00:35:21.559
<v Speaker 2>big ideas and the business side of it and you

569
00:35:21.920 --> 00:35:26.559
<v Speaker 2>what you're doing is kind of bridging, like providing like

570
00:35:26.639 --> 00:35:29.039
<v Speaker 2>this kind of scaffold for these people to be able

571
00:35:29.039 --> 00:35:33.280
<v Speaker 2>to follow so that they can get their ideas from

572
00:35:33.559 --> 00:35:38.559
<v Speaker 2>just an idea state to hopefully a commercial commercialization state.

573
00:35:38.840 --> 00:35:42.079
<v Speaker 3>Yeah, and there's there's steps even though that it's a

574
00:35:42.320 --> 00:35:45.320
<v Speaker 3>it might be a different technology, there's steps along the

575
00:35:45.320 --> 00:35:49.280
<v Speaker 3>way that are fairly similar, like the like what you

576
00:35:49.320 --> 00:35:53.639
<v Speaker 3>were talking about, how can you have a framework or

577
00:35:54.280 --> 00:35:57.800
<v Speaker 3>sometimes it's a checklist, like if you want to get

578
00:35:57.880 --> 00:36:00.800
<v Speaker 3>money from the government, you have to apply to these

579
00:36:00.840 --> 00:36:04.519
<v Speaker 3>particular grants. They need these three registrations to be done,

580
00:36:05.159 --> 00:36:06.920
<v Speaker 3>and you need you know, you need to make it out.

581
00:36:07.000 --> 00:36:10.840
<v Speaker 3>You need to be able to have these these things

582
00:36:10.880 --> 00:36:17.840
<v Speaker 3>in your proposal, particularly around UH innovations that are in

583
00:36:17.599 --> 00:36:21.559
<v Speaker 3>the in the medical field, sometimes you have to think

584
00:36:21.639 --> 00:36:27.599
<v Speaker 3>about your your if your customer is a hospital, there's

585
00:36:27.639 --> 00:36:30.719
<v Speaker 3>a couple of people who have to weigh in on

586
00:36:30.800 --> 00:36:34.400
<v Speaker 3>that decision before it even gets to the end user

587
00:36:34.599 --> 00:36:37.400
<v Speaker 3>or the or the patient or the person that you

588
00:36:37.440 --> 00:36:40.280
<v Speaker 3>that you're you're really trying to provide a service to

589
00:36:40.719 --> 00:36:43.000
<v Speaker 3>and so I'll see a lot of a lot of

590
00:36:43.039 --> 00:36:47.559
<v Speaker 3>time a founder will have this great idea about a software,

591
00:36:47.639 --> 00:36:51.800
<v Speaker 3>a medical device or something where there's a couple of

592
00:36:52.760 --> 00:36:55.119
<v Speaker 3>there's a couple of people that you need their insight

593
00:36:55.239 --> 00:37:00.159
<v Speaker 3>and expertise to kind of guide you on what milest

594
00:37:00.400 --> 00:37:02.599
<v Speaker 3>what step do you need to get to, so it

595
00:37:02.639 --> 00:37:05.360
<v Speaker 3>makes sense for them before it even gets to the patient.

596
00:37:05.840 --> 00:37:09.360
<v Speaker 3>So if you're working with the hospital, if you think

597
00:37:09.360 --> 00:37:12.239
<v Speaker 3>you want to work with a hospital, you're you know,

598
00:37:12.639 --> 00:37:15.280
<v Speaker 3>realistically you might can only do one or two at

599
00:37:15.280 --> 00:37:18.920
<v Speaker 3>a time, and they're they're thinking about, Okay, well, will

600
00:37:18.920 --> 00:37:21.639
<v Speaker 3>this integrate with something that we already have, will this

601
00:37:21.679 --> 00:37:26.960
<v Speaker 3>workflow completely disrupt our what our clinicians are trying to do?

602
00:37:27.000 --> 00:37:29.440
<v Speaker 3>You have this app that is really user friendly for

603
00:37:30.079 --> 00:37:32.719
<v Speaker 3>you know, maybe a person in the community or elderly

604
00:37:33.000 --> 00:37:38.800
<v Speaker 3>or things like that. But if the information is needing

605
00:37:38.840 --> 00:37:43.440
<v Speaker 3>to go to a clinician or or a healthcare professional,

606
00:37:43.719 --> 00:37:46.559
<v Speaker 3>there's different checklists there before you even talk about the

607
00:37:46.599 --> 00:37:49.840
<v Speaker 3>benefits of you know, the patient and so being able

608
00:37:49.880 --> 00:37:55.119
<v Speaker 3>to kind of frame the story of uh, this is

609
00:37:55.159 --> 00:37:59.079
<v Speaker 3>a great idea, here's the benefit for you. The hospital

610
00:37:59.199 --> 00:38:02.159
<v Speaker 3>or the clinician, and in turn you'll be able to

611
00:38:02.280 --> 00:38:06.320
<v Speaker 3>benefit your patient or you know, somebody in the community.

612
00:38:06.599 --> 00:38:11.960
<v Speaker 3>Sometimes telling those different stories it helps to walk through

613
00:38:12.559 --> 00:38:15.920
<v Speaker 3>that was somebody and then get some get some Uh.

614
00:38:16.000 --> 00:38:17.800
<v Speaker 3>They call it customer discovery, but it really is just

615
00:38:17.840 --> 00:38:21.159
<v Speaker 3>having a couple of conversations under your belt about what's

616
00:38:21.239 --> 00:38:26.679
<v Speaker 3>really the problem. That's that's that's the main hold up

617
00:38:26.719 --> 00:38:29.199
<v Speaker 3>for why something like this doesn't exist in the first place.

618
00:38:29.440 --> 00:38:33.960
<v Speaker 2>And is that why? Uh the accelerator program. Is that

619
00:38:34.239 --> 00:38:38.119
<v Speaker 2>why it it's such a long program. It's because it's

620
00:38:38.719 --> 00:38:42.320
<v Speaker 2>like part of this medical science feel and these things

621
00:38:42.719 --> 00:38:46.079
<v Speaker 2>are not you know, it's not and I don't I

622
00:38:46.079 --> 00:38:50.559
<v Speaker 2>don't mean to demean or or or anything to any

623
00:38:50.599 --> 00:38:54.400
<v Speaker 2>other say like uber right for instance, like you take

624
00:38:54.440 --> 00:38:57.360
<v Speaker 2>a ride share program or application like that, Like that's

625
00:38:57.360 --> 00:39:00.639
<v Speaker 2>something that might not take as long and a accelerator

626
00:39:00.679 --> 00:39:03.199
<v Speaker 2>because it's not life or death. You're not dealing with

627
00:39:03.400 --> 00:39:06.920
<v Speaker 2>patients and you're not dealing with health and medicine and

628
00:39:06.960 --> 00:39:09.440
<v Speaker 2>things like that. So they might be able to go

629
00:39:09.480 --> 00:39:11.719
<v Speaker 2>through an acceleration program in a month or you know,

630
00:39:11.840 --> 00:39:15.079
<v Speaker 2>two months, as opposed to what is it for four

631
00:39:15.079 --> 00:39:17.679
<v Speaker 2>and a half months? That they go through yours is

632
00:39:17.679 --> 00:39:20.239
<v Speaker 2>it because of the it's you know, the medical field,

633
00:39:20.360 --> 00:39:20.960
<v Speaker 2>science field.

634
00:39:21.920 --> 00:39:25.199
<v Speaker 3>Uh. There were two things that led us to try

635
00:39:25.199 --> 00:39:28.039
<v Speaker 3>to try to expand the time that we had with

636
00:39:28.119 --> 00:39:32.880
<v Speaker 3>the founders. One one was the first It was the

637
00:39:32.920 --> 00:39:35.280
<v Speaker 3>second time that we had did the accelerator and the

638
00:39:35.320 --> 00:39:38.559
<v Speaker 3>first time we went through it, we noticed that there

639
00:39:38.679 --> 00:39:44.000
<v Speaker 3>needed a little bit more basic business foundation, uh, to

640
00:39:44.440 --> 00:39:47.480
<v Speaker 3>just kind of say this is this is a framework

641
00:39:47.559 --> 00:39:51.039
<v Speaker 3>for how your story is going to be told. We

642
00:39:51.039 --> 00:39:53.199
<v Speaker 3>can put this in a business model canvas. You have

643
00:39:53.320 --> 00:39:56.719
<v Speaker 3>to really work through who your customer, the problem that

644
00:39:56.760 --> 00:40:00.000
<v Speaker 3>you'll solve, the solution, and what that value proposition would be.

645
00:40:01.039 --> 00:40:02.840
<v Speaker 3>And we took our time with that, so we're like

646
00:40:02.880 --> 00:40:06.320
<v Speaker 3>four weeks just doing that. In the meantime, you know,

647
00:40:06.519 --> 00:40:08.880
<v Speaker 3>here's how you would form a company. This is the

648
00:40:08.880 --> 00:40:11.880
<v Speaker 3>difference between an LLC or a C corp. This is

649
00:40:11.920 --> 00:40:14.880
<v Speaker 3>how if you are with a university and you're a

650
00:40:14.920 --> 00:40:19.440
<v Speaker 3>facty member, this is how you disclose that you want

651
00:40:19.480 --> 00:40:22.480
<v Speaker 3>to actually have a company that you want to start up.

652
00:40:22.760 --> 00:40:27.239
<v Speaker 3>And the proper process to say, you know, to work

653
00:40:27.239 --> 00:40:30.119
<v Speaker 3>with your university to you know, actually start a company.

654
00:40:30.800 --> 00:40:32.480
<v Speaker 3>That took a little bit longer, and it was a

655
00:40:32.519 --> 00:40:36.880
<v Speaker 3>little bit more customized to the founders. I think this

656
00:40:37.000 --> 00:40:40.280
<v Speaker 3>next time along around it won't be as long, or

657
00:40:40.320 --> 00:40:43.320
<v Speaker 3>we try to try to condense it, but it was

658
00:40:43.519 --> 00:40:48.360
<v Speaker 3>longer because I did want to include in this process

659
00:40:48.440 --> 00:40:51.079
<v Speaker 3>where you know, you might have, like I was talking

660
00:40:51.119 --> 00:40:54.559
<v Speaker 3>about earlier, you might have a conversation with a customer,

661
00:40:56.039 --> 00:40:59.199
<v Speaker 3>an end user, or somebody this project was built for.

662
00:41:00.519 --> 00:41:03.039
<v Speaker 3>And that's that's pretty much all the feedback you need.

663
00:41:03.159 --> 00:41:07.280
<v Speaker 3>Will will like in your example, will a customer be

664
00:41:07.400 --> 00:41:09.519
<v Speaker 3>willing to get in a car with a stranger? Would

665
00:41:09.519 --> 00:41:11.840
<v Speaker 3>they be willing to use the app to call a ride?

666
00:41:13.239 --> 00:41:16.079
<v Speaker 3>If you go with that model. With the medical device,

667
00:41:16.159 --> 00:41:18.679
<v Speaker 3>you know, well does the does the patient want a

668
00:41:18.719 --> 00:41:21.719
<v Speaker 3>better drug? Well, it will always be yes, But you

669
00:41:21.840 --> 00:41:25.480
<v Speaker 3>have other different types of well, how how do you

670
00:41:25.559 --> 00:41:31.239
<v Speaker 3>safely manufacture this particular drug or this medical device? How

671
00:41:31.239 --> 00:41:33.639
<v Speaker 3>do you talk to the f d A. There's different

672
00:41:33.679 --> 00:41:37.159
<v Speaker 3>it's so regulated that you know, being able to just

673
00:41:37.239 --> 00:41:41.400
<v Speaker 3>be exposed to the regulatory part took a little bit longer.

674
00:41:41.760 --> 00:41:46.559
<v Speaker 3>That might not be as prevalent if you were doing

675
00:41:46.599 --> 00:41:51.039
<v Speaker 3>a direct to consumer technology. We also I also put

676
00:41:51.079 --> 00:41:53.320
<v Speaker 3>in a month so that we were working on something

677
00:41:53.679 --> 00:41:57.400
<v Speaker 3>as as uh so that at the end of it

678
00:41:57.440 --> 00:42:01.199
<v Speaker 3>you actually had something to to turn it. And so

679
00:42:01.400 --> 00:42:03.960
<v Speaker 3>we were doing these what I call di y together

680
00:42:04.519 --> 00:42:06.440
<v Speaker 3>uh type of session where it was like, Okay, the

681
00:42:06.480 --> 00:42:10.679
<v Speaker 3>hardest thing that people usually get tripped up on is

682
00:42:11.440 --> 00:42:15.079
<v Speaker 3>making sure their financials have a realistic story behind them.

683
00:42:15.360 --> 00:42:18.800
<v Speaker 3>So we'll work through it all together. We'll have somebody

684
00:42:19.000 --> 00:42:20.840
<v Speaker 3>you know kind of come through. We'll look at your

685
00:42:20.920 --> 00:42:23.519
<v Speaker 3>cap table or the people who own who you think

686
00:42:23.559 --> 00:42:26.320
<v Speaker 3>will have equity in the company, will you know, work

687
00:42:26.320 --> 00:42:29.360
<v Speaker 3>out a strategy. And so I think we really took

688
00:42:29.400 --> 00:42:32.199
<v Speaker 3>our time with it. There were some parts that could

689
00:42:32.239 --> 00:42:35.639
<v Speaker 3>be condensed, but you're right, there's there's some things in

690
00:42:35.679 --> 00:42:38.840
<v Speaker 3>the medical the health care healthcare space where you just

691
00:42:38.880 --> 00:42:42.039
<v Speaker 3>need to be exposed to a lot more pieces in

692
00:42:42.159 --> 00:42:47.199
<v Speaker 3>order for it to be uh de risks or in

693
00:42:47.280 --> 00:42:50.239
<v Speaker 3>order for it to make sense to a funding mechanism

694
00:42:50.400 --> 00:42:51.840
<v Speaker 3>like a brand or a VC.

695
00:42:52.320 --> 00:42:55.559
<v Speaker 2>Wow. Yeah, that seems pretty uh like a like a

696
00:42:55.599 --> 00:42:58.639
<v Speaker 2>pretty rigorous process. But I would think that it would

697
00:42:58.679 --> 00:43:01.440
<v Speaker 2>need to be uh when you're dealing with anything in

698
00:43:01.800 --> 00:43:02.920
<v Speaker 2>medicine and healthcare.

699
00:43:03.199 --> 00:43:05.480
<v Speaker 3>And that's why it really does take a village like

700
00:43:05.559 --> 00:43:08.239
<v Speaker 3>you could you could there's there's some place for you

701
00:43:08.280 --> 00:43:11.719
<v Speaker 3>to get that information somehow. But you know the purpose

702
00:43:11.760 --> 00:43:15.599
<v Speaker 3>of an accelerator is to get you those connections when

703
00:43:15.599 --> 00:43:17.920
<v Speaker 3>you're you're first starting to think about it, so you're

704
00:43:17.960 --> 00:43:21.880
<v Speaker 3>not building and turning your wills on something uh that's

705
00:43:21.920 --> 00:43:25.280
<v Speaker 3>you know, doesn't have the benefit of having the insight

706
00:43:25.360 --> 00:43:29.239
<v Speaker 3>of these different people who will ultimately fund or need

707
00:43:29.320 --> 00:43:34.639
<v Speaker 3>to partner with you to get it going. It's it's

708
00:43:34.719 --> 00:43:38.639
<v Speaker 3>sounds it is super complicated, but it's it definitely is

709
00:43:38.920 --> 00:43:41.440
<v Speaker 3>a place where you know, if you if you have

710
00:43:41.519 --> 00:43:43.760
<v Speaker 3>this village or you have the support system, it can

711
00:43:43.800 --> 00:43:45.719
<v Speaker 3>be a little bit easier, a lot of it easier.

712
00:43:46.760 --> 00:43:50.119
<v Speaker 2>Yeah. Yeah, And I would think that I would think

713
00:43:50.119 --> 00:43:52.440
<v Speaker 2>it would be fun like to be to be you,

714
00:43:53.360 --> 00:43:56.480
<v Speaker 2>and I know that it's probably a lot of work.

715
00:43:56.519 --> 00:43:58.719
<v Speaker 2>And I'm not, you know, trying to dismiss any of

716
00:43:58.800 --> 00:44:01.039
<v Speaker 2>any of that, but I'm saying from a from the

717
00:44:01.119 --> 00:44:05.719
<v Speaker 2>standpoint of seeing some of this cutting edge stuff, uh,

718
00:44:06.159 --> 00:44:11.000
<v Speaker 2>you know coming to market. Uh and and and not

719
00:44:11.079 --> 00:44:14.119
<v Speaker 2>only that, like I'm pretty sure it's almost it kind

720
00:44:14.119 --> 00:44:18.039
<v Speaker 2>of reminds me of not not exactly, but like the

721
00:44:18.199 --> 00:44:21.440
<v Speaker 2>like patent, like how you patent technology like in order

722
00:44:21.480 --> 00:44:23.599
<v Speaker 2>to get a patent, like the people who are in

723
00:44:23.639 --> 00:44:26.280
<v Speaker 2>these patent offices, they have to go through things with

724
00:44:26.320 --> 00:44:28.519
<v Speaker 2>the fine tooth calling and make sure you're not infringing

725
00:44:28.559 --> 00:44:31.239
<v Speaker 2>on others. And they get to see all these ideas

726
00:44:31.239 --> 00:44:34.360
<v Speaker 2>coming to them like oh wow, this is this is

727
00:44:34.400 --> 00:44:36.960
<v Speaker 2>incredible and now you know, and they have to and

728
00:44:36.960 --> 00:44:40.039
<v Speaker 2>and not only that, but these people also have to

729
00:44:40.079 --> 00:44:43.880
<v Speaker 2>have a mind for the feel that they are are

730
00:44:44.840 --> 00:44:48.159
<v Speaker 2>approving patents for. Like you can't just be you know,

731
00:44:48.760 --> 00:44:51.159
<v Speaker 2>Joe Schmoe on the street and go work in the

732
00:44:51.159 --> 00:44:53.599
<v Speaker 2>patent office because you know, there's a lot of technical

733
00:44:54.039 --> 00:44:58.079
<v Speaker 2>you know, and a lot of jargon in these patents

734
00:44:58.079 --> 00:44:59.719
<v Speaker 2>that you that you have to know. I would think

735
00:44:59.760 --> 00:45:04.960
<v Speaker 2>that from from the science side of you, that like

736
00:45:05.199 --> 00:45:07.440
<v Speaker 2>has to Like if it was me and it was

737
00:45:07.480 --> 00:45:09.719
<v Speaker 2>like all tech stuff and it was you know, text

738
00:45:09.800 --> 00:45:12.159
<v Speaker 2>stuff coming out, I was seeing all this stuff, like

739
00:45:12.199 --> 00:45:14.199
<v Speaker 2>I would, I would kind of geek out. So I'm

740
00:45:14.239 --> 00:45:16.679
<v Speaker 2>just I'm kind of wondering if you if you have that.

741
00:45:16.679 --> 00:45:20.280
<v Speaker 3>Same I definitely do you hit it on the on

742
00:45:20.360 --> 00:45:23.440
<v Speaker 3>the head. It's it's a way to like keep up

743
00:45:23.480 --> 00:45:27.159
<v Speaker 3>with the field in a whole different manner. I think

744
00:45:27.719 --> 00:45:29.480
<v Speaker 3>one of the things that I was missing in my

745
00:45:29.599 --> 00:45:34.360
<v Speaker 3>pH d, like, uh, journey was it was it was

746
00:45:34.480 --> 00:45:38.159
<v Speaker 3>very academic. It was very you know, very narrow. Obviously

747
00:45:38.199 --> 00:45:40.920
<v Speaker 3>it was academic, but it was very narrow and like

748
00:45:41.079 --> 00:45:44.679
<v Speaker 3>you know, you only had time or to kind of

749
00:45:44.679 --> 00:45:50.440
<v Speaker 3>get really really deep in one particular nuanced subject, so

750
00:45:50.599 --> 00:45:54.320
<v Speaker 3>you could get at the cutting edge at edge of knowledge,

751
00:45:54.679 --> 00:45:59.440
<v Speaker 3>but you know, being able to hear how people are

752
00:45:59.480 --> 00:46:02.079
<v Speaker 3>trying to end it on the clinical side, and people

753
00:46:02.119 --> 00:46:04.920
<v Speaker 3>are trying to innovate and use a I to to

754
00:46:05.079 --> 00:46:08.840
<v Speaker 3>help with the process side or the design side, and

755
00:46:08.840 --> 00:46:13.840
<v Speaker 3>then seeing how you know, uh, these are these are

756
00:46:13.880 --> 00:46:17.440
<v Speaker 3>the the questions and experiments that they were taught to

757
00:46:17.480 --> 00:46:21.199
<v Speaker 3>do because they're they're thorough, they're exploratory, they're they're able

758
00:46:21.239 --> 00:46:23.440
<v Speaker 3>to you know, they're they're supposed to get really deep

759
00:46:23.480 --> 00:46:25.760
<v Speaker 3>in niche. And then this is how you turn it

760
00:46:25.800 --> 00:46:30.760
<v Speaker 3>so that it's it's it makes sense for people who

761
00:46:30.880 --> 00:46:33.400
<v Speaker 3>who want to take it in different ways and be

762
00:46:33.480 --> 00:46:36.320
<v Speaker 3>able to to market it and and tell a lot

763
00:46:36.320 --> 00:46:40.639
<v Speaker 3>of different type of stories and founders themselves, they're they

764
00:46:40.679 --> 00:46:43.760
<v Speaker 3>have they have this way of looking at a perspective

765
00:46:44.880 --> 00:46:47.000
<v Speaker 3>where all it all it takes is like a spark

766
00:46:47.079 --> 00:46:48.719
<v Speaker 3>to be like, oh, you know, I didn't really think

767
00:46:48.719 --> 00:46:51.360
<v Speaker 3>of it like that. That that makes sense, And so

768
00:46:51.840 --> 00:46:55.360
<v Speaker 3>usually they're willing to like as soon as as soon

769
00:46:55.360 --> 00:46:58.360
<v Speaker 3>as you start to to volley back and forth, well

770
00:46:58.519 --> 00:47:01.440
<v Speaker 3>have you thought about how particularly you would you would

771
00:47:01.440 --> 00:47:04.159
<v Speaker 3>answer this question when they ask it like this, or

772
00:47:04.360 --> 00:47:08.800
<v Speaker 3>how would you collaborate with this team? They'll it's it's fireworks,

773
00:47:08.960 --> 00:47:13.320
<v Speaker 3>and so you know, it's super fun working with them.

774
00:47:13.760 --> 00:47:16.239
<v Speaker 3>It's it's it's challenging. So you're you feel like you

775
00:47:16.280 --> 00:47:19.559
<v Speaker 3>are building with them because it is. It could be

776
00:47:19.639 --> 00:47:24.079
<v Speaker 3>a very long road, but I really do like it.

777
00:47:24.239 --> 00:47:29.960
<v Speaker 3>And being able to work with uh the ecosystem supporters,

778
00:47:30.639 --> 00:47:32.800
<v Speaker 3>people who are like, hey, it's our job to write

779
00:47:32.840 --> 00:47:35.840
<v Speaker 3>the checks so that we can create jobs and so

780
00:47:35.840 --> 00:47:38.559
<v Speaker 3>that with the talent can stay here in the community,

781
00:47:38.599 --> 00:47:42.440
<v Speaker 3>and you know, those are the things that they care about,

782
00:47:42.519 --> 00:47:46.119
<v Speaker 3>and so being able to support support that effort on

783
00:47:46.159 --> 00:47:48.679
<v Speaker 3>the ground level is like, Okay, here's how you can

784
00:47:48.719 --> 00:47:52.360
<v Speaker 3>connect to this abundance of resources. Is just a great

785
00:47:52.360 --> 00:47:54.320
<v Speaker 3>place to be, Like, I love it.

786
00:47:54.079 --> 00:47:57.119
<v Speaker 2>It sounds extremely fulfilling, definitely.

787
00:48:05.119 --> 00:48:09.119
<v Speaker 4>The BIT Foundation has established featured partnerships and programs with

788
00:48:09.199 --> 00:48:13.400
<v Speaker 4>companies such as Amazon, AT and t comp, t i A,

789
00:48:14.000 --> 00:48:17.239
<v Speaker 4>tech Stars, and more to provide our members with the

790
00:48:17.320 --> 00:48:20.800
<v Speaker 4>resources we want and need to thrive and succeed in

791
00:48:20.840 --> 00:48:26.239
<v Speaker 4>this tech ecosystem. To learn more, visit Foundation dot blacks

792
00:48:26.280 --> 00:48:32.159
<v Speaker 4>and Technology dot net. Join now and remember membership is free.

793
00:48:37.840 --> 00:48:41.639
<v Speaker 2>Let mean you talked about challenges, Let's talk what has

794
00:48:41.719 --> 00:48:45.559
<v Speaker 2>been some of the most challenging aspects of running this

795
00:48:45.679 --> 00:48:46.920
<v Speaker 2>type of consult company.

796
00:48:47.280 --> 00:48:52.119
<v Speaker 3>So I would say it's the most challenging part for

797
00:48:52.239 --> 00:48:57.119
<v Speaker 3>me has been ironically, how do you how do you

798
00:48:57.199 --> 00:49:00.400
<v Speaker 3>say you're you're a bridge builder? Like? How do you

799
00:49:00.480 --> 00:49:05.480
<v Speaker 3>package up? Like? The The part that I think is

800
00:49:05.800 --> 00:49:09.360
<v Speaker 3>really valuable is the the expertise that I that I

801
00:49:09.400 --> 00:49:12.199
<v Speaker 3>bring to the table being a life science a life

802
00:49:12.239 --> 00:49:17.400
<v Speaker 3>science professional, I had training. I'm trained in molecular physiology.

803
00:49:18.440 --> 00:49:22.320
<v Speaker 3>I also complimented that with the n b A what

804
00:49:22.320 --> 00:49:28.679
<v Speaker 3>what how? How do you uh have a sustainable company?

805
00:49:29.119 --> 00:49:32.599
<v Speaker 3>That that is the value proposition, But it goes beyond

806
00:49:32.800 --> 00:49:37.159
<v Speaker 3>just just you, you know, being able to scale, Like we

807
00:49:37.159 --> 00:49:40.599
<v Speaker 3>were talking about sustainability. You know, if if I'm if

808
00:49:40.639 --> 00:49:43.719
<v Speaker 3>I'm only serving when I'm on one call with one

809
00:49:43.760 --> 00:49:46.480
<v Speaker 3>founder or even a group, how do I continue to

810
00:49:46.519 --> 00:49:50.119
<v Speaker 3>bring value in other types of ways. And so I'm

811
00:49:50.199 --> 00:49:53.639
<v Speaker 3>learning what is what does scaling and sustainability mean to

812
00:49:54.960 --> 00:49:58.719
<v Speaker 3>a service service provider like myself that is bringing you know,

813
00:49:59.079 --> 00:50:01.119
<v Speaker 3>the whole whole point of it is so that you

814
00:50:01.199 --> 00:50:08.000
<v Speaker 3>can disseminate uh this expertise and connections. And so I'm

815
00:50:08.039 --> 00:50:11.840
<v Speaker 3>learning how to package it or and how to how

816
00:50:11.880 --> 00:50:16.199
<v Speaker 3>to share it with groups of people who who see

817
00:50:16.400 --> 00:50:20.199
<v Speaker 3>the need for that bridge building and be able to

818
00:50:22.000 --> 00:50:25.440
<v Speaker 3>uh who are really trying to champion that support because

819
00:50:25.480 --> 00:50:30.599
<v Speaker 3>for founders, you know, there's a particular time where you

820
00:50:30.639 --> 00:50:34.840
<v Speaker 3>need that. But I think the scalability comes from supporting

821
00:50:34.920 --> 00:50:39.639
<v Speaker 3>the ecosystem and not not solely just the founders. So

822
00:50:40.719 --> 00:50:44.079
<v Speaker 3>that's I think that's been the challenging part. Uh. And

823
00:50:44.159 --> 00:50:46.440
<v Speaker 3>you know, I kind of moved and changed ecosystem for

824
00:50:46.480 --> 00:50:50.639
<v Speaker 3>the past ten years I was serving Michigan and broadening

825
00:50:51.239 --> 00:50:57.119
<v Speaker 3>out my footprint as well. I'm learning still just like

826
00:50:57.280 --> 00:50:59.119
<v Speaker 3>just like every other entrepreneur.

827
00:51:00.239 --> 00:51:04.880
<v Speaker 2>Well, I hope this podcast helps and in some ways,

828
00:51:05.840 --> 00:51:08.320
<v Speaker 2>you know, bring people to because I would think that

829
00:51:08.719 --> 00:51:11.320
<v Speaker 2>it seems when I hear you explain it, it almost

830
00:51:11.320 --> 00:51:14.079
<v Speaker 2>sounds like a no brainer to me. It almost sounds like,

831
00:51:14.119 --> 00:51:17.960
<v Speaker 2>oh yeah, we definitely need her, like we need someone

832
00:51:18.039 --> 00:51:21.960
<v Speaker 2>like her, Like it shouldn't even be a question, it

833
00:51:22.000 --> 00:51:25.199
<v Speaker 2>should just be automatic. But just like everything else, like

834
00:51:26.159 --> 00:51:28.920
<v Speaker 2>you always kind of have to sell yourself and sell,

835
00:51:29.599 --> 00:51:32.840
<v Speaker 2>like you said, the value proposition of people, because there

836
00:51:32.840 --> 00:51:35.360
<v Speaker 2>are some people who don't even know that they might

837
00:51:35.440 --> 00:51:38.840
<v Speaker 2>need you need your services, right, and so how do

838
00:51:38.880 --> 00:51:40.400
<v Speaker 2>you how do you reach those people or how do

839
00:51:40.440 --> 00:51:43.440
<v Speaker 2>you how do you how do you communicate that value

840
00:51:43.440 --> 00:51:47.000
<v Speaker 2>proposition to them so that light bulb goes off with

841
00:51:47.039 --> 00:51:49.400
<v Speaker 2>them like oh, yeah, this is a no brainer, let's

842
00:51:49.480 --> 00:51:50.039
<v Speaker 2>let's hire.

843
00:51:50.800 --> 00:51:52.679
<v Speaker 3>Yeah, exactly, exactly.

844
00:51:53.320 --> 00:51:58.119
<v Speaker 2>Well, I would say this, like hopefully when this podcast drops,

845
00:51:58.159 --> 00:52:01.199
<v Speaker 2>like there will be people out there not only they

846
00:52:01.199 --> 00:52:05.639
<v Speaker 2>can utilize your services, but can also hear what you

847
00:52:05.679 --> 00:52:08.280
<v Speaker 2>need and say, hey, like I think I can help her,

848
00:52:08.920 --> 00:52:12.119
<v Speaker 2>you know, formulate like what that message is for her service,

849
00:52:12.199 --> 00:52:14.320
<v Speaker 2>and because I know some people who are who are

850
00:52:14.360 --> 00:52:17.119
<v Speaker 2>really good you know, with with with doing that, like

851
00:52:18.000 --> 00:52:21.360
<v Speaker 2>and yeah, so hopefully like this brings like some some

852
00:52:21.360 --> 00:52:24.599
<v Speaker 2>some ears to to what you need as well, and

853
00:52:24.679 --> 00:52:26.119
<v Speaker 2>they can they can reach out to you.

854
00:52:26.199 --> 00:52:30.039
<v Speaker 3>So I appreciate welcome the conversation.

855
00:52:30.400 --> 00:52:34.280
<v Speaker 2>Excellent excellent. So I know you're you kind of talk

856
00:52:34.360 --> 00:52:37.119
<v Speaker 2>to us about like what the engagement is and and

857
00:52:37.119 --> 00:52:39.159
<v Speaker 2>and everything, but what are some of the things that

858
00:52:39.280 --> 00:52:42.239
<v Speaker 2>you feel And this is more like giving some advice

859
00:52:42.920 --> 00:52:45.840
<v Speaker 2>that some like startup companies, because you've dealt with a

860
00:52:45.880 --> 00:52:47.880
<v Speaker 2>lot of them, should do like in the beginning of

861
00:52:47.920 --> 00:52:52.320
<v Speaker 2>their journey that they often miss like besides, besides hire you, like, yes,

862
00:52:52.559 --> 00:52:55.159
<v Speaker 2>hire me, but what what are some other things that

863
00:52:55.199 --> 00:52:57.400
<v Speaker 2>you should like right off bat like before you start

864
00:52:57.559 --> 00:52:59.000
<v Speaker 2>going down do.

865
00:52:59.000 --> 00:53:06.360
<v Speaker 3>This have conversations with your potential customers and who you

866
00:53:06.480 --> 00:53:09.719
<v Speaker 3>think your partners would be. You know, they call it

867
00:53:09.800 --> 00:53:14.159
<v Speaker 3>customer discovery, and people sometimes think, well, you know, uh,

868
00:53:14.840 --> 00:53:16.519
<v Speaker 3>if I just if I just talk to people, like

869
00:53:16.599 --> 00:53:20.639
<v Speaker 3>surely surely people will see the benefit and I'll go

870
00:53:20.719 --> 00:53:23.320
<v Speaker 3>build it and then I'll come back and present them

871
00:53:23.360 --> 00:53:29.000
<v Speaker 3>with something with high tech things, with things that have

872
00:53:29.119 --> 00:53:32.280
<v Speaker 3>a lot of different people who who want to give

873
00:53:32.360 --> 00:53:37.679
<v Speaker 3>insight or you need their insight with nothing beats really

874
00:53:37.800 --> 00:53:42.440
<v Speaker 3>having a conversation and being able to have multiple ones

875
00:53:42.480 --> 00:53:45.880
<v Speaker 3>so that you can almost say it exactly in their

876
00:53:45.920 --> 00:53:49.000
<v Speaker 3>words what their biggest pain point is or what their

877
00:53:49.039 --> 00:53:55.920
<v Speaker 3>biggest opportunity or goal is. Because people. When you're able

878
00:53:55.960 --> 00:54:01.079
<v Speaker 3>to articulate somebody's problem as clear as it is in

879
00:54:01.119 --> 00:54:04.920
<v Speaker 3>their head or how they would say it, people automatically

880
00:54:04.960 --> 00:54:08.000
<v Speaker 3>assume that you have the answer for its Oh, you

881
00:54:08.000 --> 00:54:11.599
<v Speaker 3>know exactly what I'm going through. Yes, surely whatever you're

882
00:54:11.599 --> 00:54:16.079
<v Speaker 3>about to say is beneficial. So being able to have

883
00:54:16.800 --> 00:54:23.239
<v Speaker 3>mint dozens thirty forty different conversations before you start building

884
00:54:23.679 --> 00:54:26.400
<v Speaker 3>helps and then build kind of out in the open

885
00:54:26.679 --> 00:54:29.480
<v Speaker 3>if you can. So what I mean by that is

886
00:54:32.400 --> 00:54:36.119
<v Speaker 3>the people who maybe might be your testers or maybe

887
00:54:36.159 --> 00:54:39.000
<v Speaker 3>your users or like will who will see that MVP

888
00:54:39.360 --> 00:54:44.320
<v Speaker 3>or that that alpha version whatever, cultivate a relationship where

889
00:54:44.559 --> 00:54:48.840
<v Speaker 3>you are getting their feedback and you're still having those conversations.

890
00:54:49.000 --> 00:54:52.679
<v Speaker 3>Here's here's what I heard you say your problem and

891
00:54:52.840 --> 00:54:56.639
<v Speaker 3>pain point was here's my solution? Did I get it right?

892
00:54:56.840 --> 00:54:59.519
<v Speaker 3>What would your tweak? And just be open to having

893
00:54:59.559 --> 00:55:05.000
<v Speaker 3>that very direct dialogue so and be able to implement it,

894
00:55:05.280 --> 00:55:08.760
<v Speaker 3>because you know, building something in the dark, especially if

895
00:55:08.760 --> 00:55:11.960
<v Speaker 3>you have a long road ahead of you, is hard

896
00:55:12.559 --> 00:55:16.039
<v Speaker 3>and more hard than it needs to be. So customer discovery,

897
00:55:16.320 --> 00:55:20.320
<v Speaker 3>or in other words, have more conversations with your your customer,

898
00:55:20.639 --> 00:55:24.280
<v Speaker 3>with people who who could get you to that, next that,

899
00:55:24.360 --> 00:55:28.679
<v Speaker 3>next steps. Who would who could have the funding for you,

900
00:55:28.800 --> 00:55:31.440
<v Speaker 3>who could have the partnership for you? WHOA what what

901
00:55:31.519 --> 00:55:35.159
<v Speaker 3>does it take for me to actually engage with your company?

902
00:55:35.440 --> 00:55:38.519
<v Speaker 3>What are you looking for? What are the milestones? What

903
00:55:38.519 --> 00:55:40.679
<v Speaker 3>what are some of the problems that you're that you're

904
00:55:40.679 --> 00:55:44.960
<v Speaker 3>going through, And and do it religiously and systematically, like

905
00:55:45.159 --> 00:55:48.719
<v Speaker 3>listen to them, analyze what they say, and find a

906
00:55:48.719 --> 00:55:52.760
<v Speaker 3>way to to quickly input it into whatever you're building

907
00:55:53.000 --> 00:55:56.559
<v Speaker 3>and then get that constant feedback loop. That was super long.

908
00:55:56.679 --> 00:56:00.000
<v Speaker 3>But talk talk to more people, talk to more.

909
00:56:00.159 --> 00:56:04.800
<v Speaker 2>No, that's good. Like I have people who who hit

910
00:56:04.840 --> 00:56:06.679
<v Speaker 2>me up from time to time an email and they

911
00:56:06.760 --> 00:56:10.000
<v Speaker 2>say they have this idea or whatever, and that's not

912
00:56:10.039 --> 00:56:12.559
<v Speaker 2>even my round, Like I'm not that you know in

913
00:56:12.599 --> 00:56:15.800
<v Speaker 2>that whole startup accelerator saying I know people that are,

914
00:56:15.880 --> 00:56:20.639
<v Speaker 2>and I've taken bits and pieces from conversations I've had

915
00:56:20.679 --> 00:56:22.519
<v Speaker 2>with them and things that I see to be able

916
00:56:22.519 --> 00:56:24.880
<v Speaker 2>to And one of the biggest things is it's like

917
00:56:25.840 --> 00:56:29.320
<v Speaker 2>they automatically want to start with the whole building. I

918
00:56:29.360 --> 00:56:31.639
<v Speaker 2>want to build this thing and hire these developers and

919
00:56:31.679 --> 00:56:33.719
<v Speaker 2>blah blah blah blah, and I'm just like, well, hold

920
00:56:33.760 --> 00:56:36.559
<v Speaker 2>on for a second, do you know if anybody actually

921
00:56:36.559 --> 00:56:41.159
<v Speaker 2>even needs this, and not only that what they pay

922
00:56:41.280 --> 00:56:45.599
<v Speaker 2>for it, right. I've had that from a technical standpoint

923
00:56:45.639 --> 00:56:48.960
<v Speaker 2>and from having friends who say like, hey, I've got

924
00:56:49.000 --> 00:56:51.320
<v Speaker 2>this idea for this, for this app, and they're not

925
00:56:51.400 --> 00:56:55.760
<v Speaker 2>technical logis idea people, and they automatically want to go

926
00:56:55.760 --> 00:56:58.000
<v Speaker 2>out and start paying someone tens of thousands of dollars

927
00:56:58.000 --> 00:57:02.199
<v Speaker 2>to develop it. And I'm just like, like, they're they're there.

928
00:57:02.280 --> 00:57:04.519
<v Speaker 2>They're software out there that will actually help you do

929
00:57:04.599 --> 00:57:07.119
<v Speaker 2>a mac up, like it's just a mac up, Like

930
00:57:07.199 --> 00:57:10.719
<v Speaker 2>it's just and you don't even have to You're not

931
00:57:10.840 --> 00:57:14.599
<v Speaker 2>paying thousands of dollars for this at all, but it'll

932
00:57:14.639 --> 00:57:18.400
<v Speaker 2>give you something enough of something to show someone, and

933
00:57:18.440 --> 00:57:21.599
<v Speaker 2>then from there you could get feedback on whether or

934
00:57:21.639 --> 00:57:24.320
<v Speaker 2>not this is even something you should even pursue because

935
00:57:24.320 --> 00:57:27.440
<v Speaker 2>you don't even know that yet. So instead of sinking

936
00:57:27.519 --> 00:57:31.239
<v Speaker 2>money into something like why don't you, why don't you ask?

937
00:57:31.800 --> 00:57:34.440
<v Speaker 2>And I would say ask, like I always tell them,

938
00:57:34.760 --> 00:57:37.960
<v Speaker 2>what do I say? I call it market research? That's

939
00:57:38.000 --> 00:57:42.400
<v Speaker 2>what I find, you know, find a bunch of people

940
00:57:42.880 --> 00:57:46.320
<v Speaker 2>and just ask them to evaluate, you know, and then

941
00:57:46.360 --> 00:57:48.440
<v Speaker 2>at the end say, hey, would you pay for this

942
00:57:48.519 --> 00:57:50.960
<v Speaker 2>and how much would you pay for this ten you know,

943
00:57:51.280 --> 00:57:56.800
<v Speaker 2>fifteen or whatever before you go building anything like let's

944
00:57:56.880 --> 00:57:59.480
<v Speaker 2>let's not go that far yet, and so yeah, I'll

945
00:57:59.480 --> 00:58:04.840
<v Speaker 2>see this this particular situation play out like all the time. Uh.

946
00:58:05.480 --> 00:58:08.760
<v Speaker 2>So that's that's that's super good advice, like talk to

947
00:58:08.960 --> 00:58:11.880
<v Speaker 2>talk to people. And another thing I wanted to touch

948
00:58:11.920 --> 00:58:14.760
<v Speaker 2>on is like that whole feedback loop. Like a lot

949
00:58:14.800 --> 00:58:18.360
<v Speaker 2>of people there are people out there, uh that don't

950
00:58:18.440 --> 00:58:22.280
<v Speaker 2>understand like this, this this constant with this constant feedback

951
00:58:22.280 --> 00:58:26.039
<v Speaker 2>loop and what iteration will get you. And I work

952
00:58:26.199 --> 00:58:28.440
<v Speaker 2>as a as a DevOps engineer and that's one of

953
00:58:28.440 --> 00:58:32.199
<v Speaker 2>the core tenets of DevOps is that you have this

954
00:58:32.679 --> 00:58:37.440
<v Speaker 2>feedback loop that constantly cycles back to you about you know,

955
00:58:37.599 --> 00:58:40.960
<v Speaker 2>things that you're you know, you're you're you're building and creating,

956
00:58:41.360 --> 00:58:45.960
<v Speaker 2>so that you can understand a when things fail, uh,

957
00:58:46.039 --> 00:58:49.639
<v Speaker 2>and what things may or may not need to be

958
00:58:49.679 --> 00:58:52.119
<v Speaker 2>added or taken away, like you constantly have to have

959
00:58:52.199 --> 00:58:54.599
<v Speaker 2>this or else you're going to build something that nobody

960
00:58:54.679 --> 00:58:57.360
<v Speaker 2>wants and it's it's all going to be in the

961
00:58:57.519 --> 00:59:00.719
<v Speaker 2>image that you thought it was. And you know, there's

962
00:59:00.800 --> 00:59:03.239
<v Speaker 2>all these people out there that look'll look at it

963
00:59:03.320 --> 00:59:05.840
<v Speaker 2>like this is nothing like I would have Like I

964
00:59:05.840 --> 00:59:07.960
<v Speaker 2>wouldn't have asked for this, this, this and this. But

965
00:59:08.079 --> 00:59:11.400
<v Speaker 2>you thought, you know, because you didn't ask anyone and

966
00:59:11.440 --> 00:59:13.679
<v Speaker 2>you just went and built it. You you passed on

967
00:59:13.760 --> 00:59:16.440
<v Speaker 2>your preferences to other people. And that's just not the

968
00:59:16.440 --> 00:59:17.280
<v Speaker 2>way things should be.

969
00:59:17.599 --> 00:59:21.719
<v Speaker 3>Yeah, and and it helps you to so one of

970
00:59:21.760 --> 00:59:24.280
<v Speaker 3>the things one of the expensive lessons that I had learned.

971
00:59:24.679 --> 00:59:27.159
<v Speaker 3>I have a coach that I work with and she's

972
00:59:27.199 --> 00:59:31.960
<v Speaker 3>she's constantly telling me. You know, it's easier to have

973
00:59:32.000 --> 00:59:35.480
<v Speaker 3>a dinner if people are contributing to the process. You

974
00:59:35.480 --> 00:59:38.360
<v Speaker 3>can either say, hey, I'm going to have this dinner.

975
00:59:38.639 --> 00:59:40.840
<v Speaker 3>I'm gonna it's gonna be a seven course meal or

976
00:59:40.840 --> 00:59:44.480
<v Speaker 3>four course meal or whatever. Uh here it's it starts

977
00:59:44.519 --> 00:59:47.599
<v Speaker 3>at eight. Be there. Or you could say, hey, we're

978
00:59:47.599 --> 00:59:52.880
<v Speaker 3>building something. Can somebody give me some ideas of what

979
00:59:53.039 --> 00:59:53.800
<v Speaker 3>the course should be?

980
00:59:54.199 --> 00:59:54.280
<v Speaker 1>Uh?

981
00:59:54.400 --> 00:59:57.599
<v Speaker 3>Oh, you could build the make the dessert. Oh cool,

982
00:59:57.840 --> 00:59:58.880
<v Speaker 3>Well let's do that together.

983
00:59:59.280 --> 00:59:59.519
<v Speaker 2>Yeah.

984
01:00:00.159 --> 01:00:05.280
<v Speaker 3>It's easier to to uh to get over that I

985
01:00:05.320 --> 01:00:07.719
<v Speaker 3>have to have it perfect, I have to have it done.

986
01:00:07.760 --> 01:00:11.440
<v Speaker 3>It has to have so many features before I get started.

987
01:00:11.800 --> 01:00:13.880
<v Speaker 3>If you kind of keep people in the in the

988
01:00:13.920 --> 01:00:17.159
<v Speaker 3>loop why you're building. Say okay, well well we got

989
01:00:17.159 --> 01:00:19.599
<v Speaker 3>this little part first. Just tell me what you think

990
01:00:19.599 --> 01:00:23.440
<v Speaker 3>about this, and you just build on top of it.

991
01:00:23.440 --> 01:00:24.440
<v Speaker 3>It's it's helpful.

992
01:00:24.679 --> 01:00:27.000
<v Speaker 2>I love that. I love that dinner part of the analogy.

993
01:00:27.440 --> 01:00:31.079
<v Speaker 2>Like that simplifies it so much, and like you could

994
01:00:31.119 --> 01:00:34.079
<v Speaker 2>you could, you know, give someone that analogy and the

995
01:00:34.280 --> 01:00:37.039
<v Speaker 2>automatically they're gonna get it right. So I'll love it.

996
01:00:37.039 --> 01:00:39.519
<v Speaker 2>I'll start using that. Tell us about a recent success

997
01:00:39.559 --> 01:00:43.639
<v Speaker 2>story came out of Ruby Beef Media if you can,

998
01:00:43.880 --> 01:00:46.599
<v Speaker 2>like I don't know, like how if any of this

999
01:00:46.599 --> 01:00:48.880
<v Speaker 2>stuff is top secret or you know, if there's a

1000
01:00:48.960 --> 01:00:51.559
<v Speaker 2>das involved, but if you can tell us about a

1001
01:00:52.320 --> 01:00:53.679
<v Speaker 2>recent success story.

1002
01:00:53.519 --> 01:00:56.239
<v Speaker 3>I'll do one that's personal to me. So I do

1003
01:00:56.360 --> 01:01:00.639
<v Speaker 3>work with I do work with other accelerators. So one

1004
01:01:00.639 --> 01:01:03.000
<v Speaker 3>of the accelerators that I that I work with was

1005
01:01:03.119 --> 01:01:07.039
<v Speaker 3>built one that's called Builders and Backers. I'm on as

1006
01:01:07.079 --> 01:01:11.119
<v Speaker 3>as a builder in residence and so they have h

1007
01:01:12.159 --> 01:01:15.079
<v Speaker 3>people who have an idea. Their their whole tenant is

1008
01:01:15.199 --> 01:01:17.800
<v Speaker 3>you know, being able to in ninety days you're working

1009
01:01:17.840 --> 01:01:19.960
<v Speaker 3>towards an idea. They give you a little bit of

1010
01:01:20.000 --> 01:01:24.480
<v Speaker 3>funds five thousand dollars to build an MVP or get

1011
01:01:24.679 --> 01:01:30.199
<v Speaker 3>get some get some validation under your belt quickly and

1012
01:01:30.159 --> 01:01:35.199
<v Speaker 3>in a way that doesn't require you to, like you said,

1013
01:01:35.440 --> 01:01:39.159
<v Speaker 3>have thousands of dollars spent for marketing or developers or

1014
01:01:39.199 --> 01:01:43.480
<v Speaker 3>things like that, and so being able to work with them, UH.

1015
01:01:43.519 --> 01:01:46.199
<v Speaker 3>The cool thing was they they work with different regions

1016
01:01:46.239 --> 01:01:51.239
<v Speaker 3>in in the country. And one of the reasons that

1017
01:01:51.360 --> 01:01:53.280
<v Speaker 3>one of the reasons that I was able to be

1018
01:01:53.360 --> 01:01:57.119
<v Speaker 3>paired up with UH was a few that I that

1019
01:01:57.199 --> 01:02:00.800
<v Speaker 3>I lived in as as a military kid. So we

1020
01:02:00.880 --> 01:02:04.599
<v Speaker 3>used to live in Alabama. We went to Virginia and

1021
01:02:05.199 --> 01:02:07.800
<v Speaker 3>had a couple of builders in my core board that

1022
01:02:08.039 --> 01:02:13.480
<v Speaker 3>was building out health care community apps for that region.

1023
01:02:13.480 --> 01:02:16.800
<v Speaker 3>And it just meant a lot for me to almost

1024
01:02:16.800 --> 01:02:20.159
<v Speaker 3>come full circle and help ideas and builders that were

1025
01:02:20.360 --> 01:02:24.840
<v Speaker 3>that was from a region that that hadn't hadn't been

1026
01:02:24.880 --> 01:02:28.639
<v Speaker 3>in since you know, my elementary school days, and so

1027
01:02:30.320 --> 01:02:33.760
<v Speaker 3>still health care still still an idea, still like let's

1028
01:02:33.760 --> 01:02:37.199
<v Speaker 3>build something together, and they were able to at the end,

1029
01:02:37.639 --> 01:02:40.519
<v Speaker 3>have you know, have done a couple of experiments if

1030
01:02:40.559 --> 01:02:42.639
<v Speaker 3>you will, of like how this is how I can

1031
01:02:42.719 --> 01:02:47.000
<v Speaker 3>validate an idea and get some traction, and so the

1032
01:02:47.119 --> 01:02:48.800
<v Speaker 3>core that I was working with, they all they all

1033
01:02:48.880 --> 01:02:52.519
<v Speaker 3>got their funding to to get the experiments up and going,

1034
01:02:53.039 --> 01:02:58.119
<v Speaker 3>and they were able to impact their their community and

1035
01:02:58.159 --> 01:03:01.000
<v Speaker 3>invite their community to help them in the build building process.

1036
01:03:02.079 --> 01:03:04.679
<v Speaker 3>And so I have a lot of stories like that

1037
01:03:04.679 --> 01:03:06.519
<v Speaker 3>that are kind of you know, they're special to me

1038
01:03:06.880 --> 01:03:09.800
<v Speaker 3>as somewhere. You know, I'm involved with companies that are

1039
01:03:09.920 --> 01:03:12.880
<v Speaker 3>raising multimillion dollars and and you know, they get the

1040
01:03:12.960 --> 01:03:18.280
<v Speaker 3>traction and things like that, but I really do value

1041
01:03:18.320 --> 01:03:19.679
<v Speaker 3>and the ones that I can give a little bit

1042
01:03:19.679 --> 01:03:23.559
<v Speaker 3>more detail around how how people are interacting with their

1043
01:03:23.599 --> 01:03:26.679
<v Speaker 3>community on an idea that it was just an idea,

1044
01:03:26.760 --> 01:03:29.639
<v Speaker 3>but now they have something to build upon.

1045
01:03:31.480 --> 01:03:35.480
<v Speaker 2>Yeah, that's pretty cool. It's always it's always a little

1046
01:03:35.480 --> 01:03:38.880
<v Speaker 2>bit more special when it's something that really involves like

1047
01:03:38.960 --> 01:03:42.360
<v Speaker 2>helping the community out. There's always that kind of like

1048
01:03:42.400 --> 01:03:47.039
<v Speaker 2>the social aspect to it that that uh social I guess,

1049
01:03:47.119 --> 01:03:52.639
<v Speaker 2>you know, socially responsible, like that aspect us it's more

1050
01:03:52.679 --> 01:03:56.000
<v Speaker 2>of a feel good thing than than than anything else. Like, yeah,

1051
01:03:56.039 --> 01:03:57.639
<v Speaker 2>you can you can go with a company that can

1052
01:03:57.719 --> 01:04:01.480
<v Speaker 2>raise millions of dollars, but when it's acting the community

1053
01:04:01.519 --> 01:04:03.639
<v Speaker 2>that you know, you grew up in or that you

1054
01:04:03.760 --> 01:04:07.159
<v Speaker 2>love or something like that. Then it's it's it feels

1055
01:04:07.199 --> 01:04:07.800
<v Speaker 2>a bit different.

1056
01:04:08.000 --> 01:04:11.760
<v Speaker 3>Yeah, and they're all all low code, no code tools

1057
01:04:12.360 --> 01:04:16.119
<v Speaker 3>they were able to access and so you really got

1058
01:04:16.119 --> 01:04:20.199
<v Speaker 3>to see, you know, barriers being lifted, like you could

1059
01:04:20.199 --> 01:04:21.920
<v Speaker 3>build something like tomorrow.

1060
01:04:22.760 --> 01:04:26.039
<v Speaker 2>So what do you do outside? Like what are some

1061
01:04:26.400 --> 01:04:31.280
<v Speaker 2>non science y, non tech things that you do, hobbies

1062
01:04:31.400 --> 01:04:35.639
<v Speaker 2>or whatever that takes up some of your time when

1063
01:04:35.679 --> 01:04:39.400
<v Speaker 2>you're not you know, out there helping startups and you know,

1064
01:04:40.199 --> 01:04:43.960
<v Speaker 2>startup companies and doing accelerators and things like that.

1065
01:04:43.960 --> 01:04:45.880
<v Speaker 3>That's that's a really good question. It takes up a

1066
01:04:45.880 --> 01:04:51.159
<v Speaker 3>lot of my time. But I do probably out of

1067
01:04:52.519 --> 01:04:55.480
<v Speaker 3>maybe a testament to being in Nashville music city. I

1068
01:04:55.519 --> 01:04:59.360
<v Speaker 3>do love to be in the music scene. I play

1069
01:04:59.559 --> 01:05:02.559
<v Speaker 3>the sac the phone, and the piano. My husband also

1070
01:05:02.599 --> 01:05:08.480
<v Speaker 3>plays the saxophone. And we we like hearing the jazz bands,

1071
01:05:08.519 --> 01:05:13.920
<v Speaker 3>like the student bands, the regional bands, and being able

1072
01:05:13.960 --> 01:05:16.079
<v Speaker 3>to you know, I used I used to play in

1073
01:05:16.360 --> 01:05:19.199
<v Speaker 3>different churches and things like that, but just just keep

1074
01:05:19.280 --> 01:05:24.280
<v Speaker 3>up with the music scene, uh, and being able to

1075
01:05:24.280 --> 01:05:29.039
<v Speaker 3>to just kind of garden a little bit. We've we've

1076
01:05:29.079 --> 01:05:32.679
<v Speaker 3>gotten on this this kick where we're trying to to

1077
01:05:32.760 --> 01:05:36.880
<v Speaker 3>plant a couple of different varieties. Uh. My mother in

1078
01:05:36.960 --> 01:05:39.800
<v Speaker 3>law bought this one plant for me that has blossomed

1079
01:05:39.800 --> 01:05:42.519
<v Speaker 3>and it's and it's given me this this great self

1080
01:05:42.599 --> 01:05:45.199
<v Speaker 3>esteem around. Oh maybe I can't keep a plant alive.

1081
01:05:45.639 --> 01:05:50.599
<v Speaker 3>So we're trying a little bit more. Uh, plant plant

1082
01:05:50.599 --> 01:05:56.000
<v Speaker 3>based projects. Uh so that that keeps up, that's.

1083
01:05:55.000 --> 01:05:59.760
<v Speaker 2>Keep Yeah, I'm not a green throne. My wife, uh

1084
01:06:00.239 --> 01:06:02.920
<v Speaker 2>does all the you know, the plants in our house

1085
01:06:02.960 --> 01:06:05.679
<v Speaker 2>and things like. I'll water them from time to time,

1086
01:06:06.000 --> 01:06:07.920
<v Speaker 2>but I'm not the person that's gonna go and plant

1087
01:06:07.960 --> 01:06:12.400
<v Speaker 2>them and things like that. My mom was a huge

1088
01:06:12.559 --> 01:06:17.159
<v Speaker 2>green thromb. She loved plants, and it just never it

1089
01:06:17.239 --> 01:06:18.880
<v Speaker 2>never carried down me.

1090
01:06:19.440 --> 01:06:20.679
<v Speaker 3>I'm more I'm more.

1091
01:06:20.599 --> 01:06:22.800
<v Speaker 2>On the tech side. Like I like the tech stuff

1092
01:06:22.840 --> 01:06:25.960
<v Speaker 2>and that that's it. Like now, if it was something

1093
01:06:26.000 --> 01:06:28.000
<v Speaker 2>that was doing some pretty cool stuff with plants and

1094
01:06:28.079 --> 01:06:30.719
<v Speaker 2>tech like, I probably would be into a little bit more.

1095
01:06:30.760 --> 01:06:34.519
<v Speaker 2>But my wife always talks about getting a farm and

1096
01:06:34.639 --> 01:06:38.039
<v Speaker 2>guard me and I'm just like the city, I don't

1097
01:06:38.039 --> 01:06:41.320
<v Speaker 2>want to my garden and my farm is is Kroger,

1098
01:06:41.599 --> 01:06:44.639
<v Speaker 2>Like that's We'll go to the grocery store pick out

1099
01:06:45.199 --> 01:06:46.920
<v Speaker 2>we'll do organic this time.

1100
01:06:46.960 --> 01:06:52.679
<v Speaker 3>How about that I was trying to do like, uh where,

1101
01:06:53.360 --> 01:06:56.039
<v Speaker 3>I feel like that's the starter level. I haven't graduated

1102
01:06:56.079 --> 01:06:58.239
<v Speaker 3>from it yet. So all of those have died.

1103
01:06:59.679 --> 01:07:03.280
<v Speaker 2>Uh, that's funny. Another interesting thing is that my daughter,

1104
01:07:03.400 --> 01:07:05.840
<v Speaker 2>she went to the School for Creative for Performing Arts.

1105
01:07:06.280 --> 01:07:09.199
<v Speaker 2>She was part of the jazz band. She played jazz trombone.

1106
01:07:09.679 --> 01:07:14.519
<v Speaker 2>So she's a huge jazz lover. Yeah. Yeah, And I

1107
01:07:14.559 --> 01:07:16.519
<v Speaker 2>went to Performing Arts too. I played in the band.

1108
01:07:16.559 --> 01:07:18.800
<v Speaker 2>I played the flute though, and I didn't. I didn't.

1109
01:07:18.800 --> 01:07:20.320
<v Speaker 2>I only stayed there for a couple of years. My

1110
01:07:20.639 --> 01:07:23.599
<v Speaker 2>daughter graduated from me. She went from fifth to fifth

1111
01:07:23.599 --> 01:07:26.480
<v Speaker 2>grade to graduation, and she played in a jazz band

1112
01:07:26.480 --> 01:07:28.599
<v Speaker 2>the entire time. So I have I have a deep

1113
01:07:28.639 --> 01:07:32.559
<v Speaker 2>appreciation for music of any sort. She she's she's a

1114
01:07:32.599 --> 01:07:38.079
<v Speaker 2>self taught keyboardist, guitarist, what else. She she can sing

1115
01:07:38.239 --> 01:07:42.920
<v Speaker 2>write music like she's she's way more musically inclined than

1116
01:07:42.960 --> 01:07:46.119
<v Speaker 2>I was. But yeah, so we we we like jazz,

1117
01:07:46.159 --> 01:07:48.760
<v Speaker 2>we like the you know that whole thing. So it's

1118
01:07:48.800 --> 01:07:49.559
<v Speaker 2>pretty cool.

1119
01:07:50.079 --> 01:07:52.920
<v Speaker 3>It's special. It's great to hear.

1120
01:07:53.880 --> 01:07:58.000
<v Speaker 2>Yeah yeah, yeah, yeah. She had a really good teacher there.

1121
01:07:58.079 --> 01:08:01.280
<v Speaker 2>His name was I think it was Irwin One's Stucky

1122
01:08:01.440 --> 01:08:05.519
<v Speaker 2>I think was really good jazz. Yeah. We we would

1123
01:08:05.519 --> 01:08:07.679
<v Speaker 2>go to all her concerts and they were phenomenal like

1124
01:08:07.960 --> 01:08:11.159
<v Speaker 2>her jazz. Her jazz band was phenomenal. So it was

1125
01:08:11.199 --> 01:08:16.399
<v Speaker 2>it was a good time. What's next for Rugby Leaf Media?

1126
01:08:16.479 --> 01:08:22.840
<v Speaker 3>So I'm I'm practicing what I'm preaching and doing uh some.

1127
01:08:23.119 --> 01:08:27.000
<v Speaker 3>I'm currently doing some more customer discovery and asking more

1128
01:08:27.079 --> 01:08:34.399
<v Speaker 3>questions around how we can cut more checks to underrepresented

1129
01:08:34.439 --> 01:08:39.119
<v Speaker 3>and underestimated founders in terms of angel investing and BC investing.

1130
01:08:39.479 --> 01:08:43.760
<v Speaker 3>So one of my one of my good mentors, her

1131
01:08:43.840 --> 01:08:49.039
<v Speaker 3>name is doctor Don Bats. She really opened my eyes

1132
01:08:49.119 --> 01:08:56.000
<v Speaker 3>to the process of how investment gets deployed to these

1133
01:08:56.439 --> 01:08:59.439
<v Speaker 3>the companies and the founders in the high high tech space.

1134
01:08:59.840 --> 01:09:04.680
<v Speaker 3>And so being able to include in my support how

1135
01:09:04.680 --> 01:09:08.600
<v Speaker 3>do you, how do you? How can I help to

1136
01:09:08.760 --> 01:09:13.159
<v Speaker 3>enable some of this funding to go to underestimated founders

1137
01:09:13.239 --> 01:09:16.600
<v Speaker 3>is is definitely something that's on my radar. Being able

1138
01:09:16.640 --> 01:09:22.479
<v Speaker 3>to to do both things, hold the space where yes,

1139
01:09:22.600 --> 01:09:25.359
<v Speaker 3>we know that venture in venture capital less than three

1140
01:09:25.399 --> 01:09:31.159
<v Speaker 3>percent goes to women or underrepresented minority founders, and being

1141
01:09:31.199 --> 01:09:35.399
<v Speaker 3>able to say expertise and the milestones to get you

1142
01:09:35.520 --> 01:09:40.159
<v Speaker 3>to these really successful exits. How do we how do

1143
01:09:40.239 --> 01:09:42.640
<v Speaker 3>we bridge how do you bridge this gap? Basically? And

1144
01:09:42.680 --> 01:09:47.760
<v Speaker 3>so I'm learning more about the diluted funding space and

1145
01:09:47.840 --> 01:09:51.399
<v Speaker 3>how I can help support the funds that are investing

1146
01:09:51.399 --> 01:09:54.600
<v Speaker 3>in these these underestimated founders and what I can do

1147
01:09:54.680 --> 01:09:57.119
<v Speaker 3>to to support and what rubally can do to support

1148
01:09:57.279 --> 01:10:03.399
<v Speaker 3>support them, because it definitely is a a a subject

1149
01:10:03.439 --> 01:10:07.039
<v Speaker 3>that's ripe, ripe for transformation. It's it's been ripe. Uh.

1150
01:10:07.079 --> 01:10:09.960
<v Speaker 3>So that's that's something that I've I've been setting my

1151
01:10:10.039 --> 01:10:11.960
<v Speaker 3>sites sits on recently.

1152
01:10:12.359 --> 01:10:15.279
<v Speaker 2>Okay, and so what what's next for you?

1153
01:10:15.560 --> 01:10:22.039
<v Speaker 3>Well? Being able to uh actually, UH, if you don't mind,

1154
01:10:22.359 --> 01:10:26.319
<v Speaker 3>there is a Black Angel Forum that I'm helping to

1155
01:10:26.680 --> 01:10:31.600
<v Speaker 3>organize that'll take place in Detroit. UH. It's going to

1156
01:10:31.680 --> 01:10:36.760
<v Speaker 3>be a conversation of all of the Black Angel was

1157
01:10:37.079 --> 01:10:39.800
<v Speaker 3>going out to all the Black Angel groups and individuals.

1158
01:10:40.039 --> 01:10:43.880
<v Speaker 3>I'm helping to organize this this uh space for them

1159
01:10:43.920 --> 01:10:49.680
<v Speaker 3>to share their problems, their paying points, their goals and aspirations. UH.

1160
01:10:49.960 --> 01:10:52.880
<v Speaker 3>Really looking forward to to helping out the team in

1161
01:10:53.199 --> 01:10:57.239
<v Speaker 3>that capacity. It's it's a collective between a lot of

1162
01:10:57.239 --> 01:11:02.119
<v Speaker 3>different different groups. But UH, being able to to help

1163
01:11:02.159 --> 01:11:05.720
<v Speaker 3>facilitate that conversation. It's is what's what's next on the

1164
01:11:05.720 --> 01:11:09.439
<v Speaker 3>horizon for me and then being able to implement some

1165
01:11:09.600 --> 01:11:12.119
<v Speaker 3>of that into you know, how how I how I

1166
01:11:12.159 --> 01:11:17.359
<v Speaker 3>support these organizations. That's that's it for me. Other than that,

1167
01:11:17.640 --> 01:11:20.880
<v Speaker 3>you know, we we planted a Japanese maple tree. We're

1168
01:11:20.920 --> 01:11:24.520
<v Speaker 3>just trying to help it survive and fingers crossed that

1169
01:11:24.520 --> 01:11:28.520
<v Speaker 3>will make it through the summer. It's looking a little bit. Uh.

1170
01:11:28.640 --> 01:11:31.479
<v Speaker 3>That's that's my goals in the meantime.

1171
01:11:31.800 --> 01:11:33.920
<v Speaker 2>Nice. Yeah, I don't. I don't have any advice for

1172
01:11:33.960 --> 01:11:37.199
<v Speaker 2>you maple treat I would just say water it. That's

1173
01:11:37.239 --> 01:11:42.159
<v Speaker 2>like the safe, the safe advice, Just water it. So

1174
01:11:42.720 --> 01:11:46.000
<v Speaker 2>how can folks follow you? You know, follow the relief media?

1175
01:11:46.119 --> 01:11:49.640
<v Speaker 2>How can you know follow you to learn more? Uh?

1176
01:11:50.079 --> 01:11:52.359
<v Speaker 3>The best way right now is to connect with me

1177
01:11:52.439 --> 01:11:57.039
<v Speaker 3>on LinkedIn. I try to post my companies post on

1178
01:11:57.119 --> 01:12:02.039
<v Speaker 3>theres as well as different events that I go to,

1179
01:12:02.319 --> 01:12:04.760
<v Speaker 3>and that I think is really great for founders who

1180
01:12:04.880 --> 01:12:09.640
<v Speaker 3>are trying to establish their their tribe. I'm in the

1181
01:12:09.680 --> 01:12:12.079
<v Speaker 3>middle of building out out what that looks like, but

1182
01:12:13.439 --> 01:12:16.159
<v Speaker 3>it's that's that's probably the best way to find me.

1183
01:12:16.279 --> 01:12:19.279
<v Speaker 3>And in all the various projects that I'm doing.

1184
01:12:19.239 --> 01:12:22.159
<v Speaker 2>Excellent, excellent, and I will put a link to that

1185
01:12:22.199 --> 01:12:25.479
<v Speaker 2>in the show notes to your LinkedIn page. I do

1186
01:12:25.560 --> 01:12:28.359
<v Speaker 2>want to say this, like, if there is anything that

1187
01:12:29.199 --> 01:12:31.840
<v Speaker 2>I can do, that bit can do to help accelerate

1188
01:12:31.880 --> 01:12:35.159
<v Speaker 2>what you're doing in any capacity, even if it's just

1189
01:12:35.239 --> 01:12:38.560
<v Speaker 2>a hey, do you know you know anyone who does

1190
01:12:38.640 --> 01:12:40.800
<v Speaker 2>so and so, or can you connect me? I see

1191
01:12:40.840 --> 01:12:43.520
<v Speaker 2>this person that's connected with you on LinkedIn? You like,

1192
01:12:43.840 --> 01:12:47.239
<v Speaker 2>don't hesitate to reach out to me via email, via

1193
01:12:47.279 --> 01:12:50.760
<v Speaker 2>LinkedIn or however you need to, Like, I'm like, this

1194
01:12:50.800 --> 01:12:54.439
<v Speaker 2>is this whole thing. Boxing technology is not just about

1195
01:12:54.880 --> 01:12:57.960
<v Speaker 2>my organization or the community built. It's about helping other

1196
01:12:58.000 --> 01:13:04.399
<v Speaker 2>people and other organizations that have like a similar a

1197
01:13:04.439 --> 01:13:06.840
<v Speaker 2>similar vision to what we're what we're trying to do.

1198
01:13:07.439 --> 01:13:12.119
<v Speaker 2>And you know, with you helping underrepresent the underestimated founders,

1199
01:13:12.199 --> 01:13:15.199
<v Speaker 2>I think that that aligns perfectly with what we're trying

1200
01:13:15.239 --> 01:13:17.880
<v Speaker 2>to do is as a home. So just feel free

1201
01:13:17.880 --> 01:13:20.359
<v Speaker 2>to reach out and say hey, even if it's hey,

1202
01:13:20.520 --> 01:13:22.439
<v Speaker 2>you think they might want to be involved. We've got

1203
01:13:22.800 --> 01:13:27.359
<v Speaker 2>chapters up in Detroit, UH as well, so you know

1204
01:13:27.439 --> 01:13:30.079
<v Speaker 2>we can we can assist somehow, some way, to get

1205
01:13:30.079 --> 01:13:32.720
<v Speaker 2>the word out and then you know, we'll do that.

1206
01:13:32.880 --> 01:13:36.319
<v Speaker 3>Thank you so much. I really appreciate you mean willing

1207
01:13:36.319 --> 01:13:39.479
<v Speaker 3>to connect. And I've been following you know, the other

1208
01:13:39.640 --> 01:13:42.640
<v Speaker 3>the other podcasts and the resources. You guys do a

1209
01:13:42.680 --> 01:13:46.840
<v Speaker 3>great job and is really a staple. Appreciate that to

1210
01:13:46.920 --> 01:13:50.239
<v Speaker 3>give these resources out to the founders and and all

1211
01:13:50.279 --> 01:13:53.039
<v Speaker 3>things techt So I really appreciate your guys' work as well.

1212
01:13:53.640 --> 01:13:55.760
<v Speaker 3>But thank you. I will take you up on on

1213
01:13:55.880 --> 01:13:59.880
<v Speaker 3>the connections. I'll try to connect.

1214
01:14:00.560 --> 01:14:03.680
<v Speaker 2>Sounds good, sounds good. Well. Thank you doctor Pierce for

1215
01:14:03.399 --> 01:14:06.000
<v Speaker 2>for joining us tonight. I really appreciate you talking about

1216
01:14:06.000 --> 01:14:09.199
<v Speaker 2>your journey, talking about the things that Riverleief Media is doing,

1217
01:14:09.720 --> 01:14:11.800
<v Speaker 2>and we wish you the best of luck and uh,

1218
01:14:11.960 --> 01:14:14.279
<v Speaker 2>you know, maybe we'll follow up sometime in the future

1219
01:14:14.279 --> 01:14:16.159
<v Speaker 2>if you find out what what you're up to.

1220
01:14:17.079 --> 01:14:18.520
<v Speaker 3>Thank you. I really appreciate it.

1221
01:14:18.640 --> 01:14:21.760
<v Speaker 2>Thank you all right, thanks a lot, Take care you too,
