1
00:00:00,120 --> 00:00:05,799
Speaker 1: How to remember names. The phase of memory connected with

2
00:00:05,879 --> 00:00:10,000
the remembrance or recollection of names probably is of greater

3
00:00:10,119 --> 00:00:13,240
interest to the majority of persons than are any of

4
00:00:13,279 --> 00:00:17,920
the associated phases of the subject. On all hands are

5
00:00:17,960 --> 00:00:20,800
to be found people who are embarrassed by their failure

6
00:00:20,879 --> 00:00:23,679
to recall the name of someone whom they feel they know,

7
00:00:24,399 --> 00:00:28,960
but whose name has escaped them. This failure to remember

8
00:00:29,000 --> 00:00:32,719
the names of persons undoubtedly interferes with the business and

9
00:00:32,840 --> 00:00:37,119
professional success of many persons, and on the other hand,

10
00:00:37,520 --> 00:00:41,159
the ability to recall names readily has aided many persons

11
00:00:41,159 --> 00:00:45,200
in the struggle for success. It would seem that there

12
00:00:45,200 --> 00:00:48,359
are a greater number of persons deficient in this phase

13
00:00:48,399 --> 00:00:52,359
of memory than in any other. As Holbrook has said,

14
00:00:53,039 --> 00:00:56,000
the memory of names is a subject with which most

15
00:00:56,159 --> 00:01:00,920
persons must have a more than passing interestnumber of persons

16
00:01:00,920 --> 00:01:05,079
who never or rarely forget a name is exceedingly small.

17
00:01:05,959 --> 00:01:08,439
The number of those who have a poor memory for

18
00:01:08,480 --> 00:01:12,920
them is very large. The reason for this is partly

19
00:01:12,959 --> 00:01:17,319
a defect of mental development and partly a matter of habit.

20
00:01:18,359 --> 00:01:22,439
In either case, it may be overcome by effort. I

21
00:01:22,519 --> 00:01:27,439
have satisfied myself by experience and observation that a memory

22
00:01:27,480 --> 00:01:32,239
for names may be increased not only two, but a hundredfold.

23
00:01:34,000 --> 00:01:37,400
You will find that the majority of successful men have

24
00:01:37,519 --> 00:01:40,480
been able to recall the faces and names of those

25
00:01:40,560 --> 00:01:43,400
with whom they came in contact, and it is an

26
00:01:43,480 --> 00:01:47,439
interesting subject for speculation as to just how much of

27
00:01:47,480 --> 00:01:52,280
their success was due to this faculty. Socrates is said

28
00:01:52,319 --> 00:01:55,480
to have easily remembered the names of all of his students,

29
00:01:56,159 --> 00:01:59,480
and his classes numbered thousands in the course of a year.

30
00:02:01,280 --> 00:02:03,760
Xenophon is said to have known the name of every

31
00:02:03,799 --> 00:02:08,039
one of his soldiers, which faculty was shared by Washington

32
00:02:08,159 --> 00:02:12,680
and Napoleon. Also, Trajan is said to have known the

33
00:02:12,800 --> 00:02:17,400
names of all of the Pretorian guards, numbering about twelve thousand.

34
00:02:18,680 --> 00:02:21,680
Pericles knew the face and name of every one of

35
00:02:21,680 --> 00:02:25,759
the citizens of Athens. Sinius is said to have known

36
00:02:25,800 --> 00:02:29,919
the names of all of the citizens of Rome. Femistocles

37
00:02:30,000 --> 00:02:35,439
knew the names of twenty thousand Athenians. Lucius Scipio could

38
00:02:35,439 --> 00:02:40,240
call by name every citizen of Rome. John Wesley could

39
00:02:40,280 --> 00:02:43,439
recall the names of thousands of persons whom he had

40
00:02:43,479 --> 00:02:48,199
met in his travels. Henry clay was specially developed in

41
00:02:48,280 --> 00:02:51,439
this phase of memory, and there was a tradition among

42
00:02:51,479 --> 00:02:55,840
his followers that he remembered every one whom he met.

43
00:02:56,599 --> 00:03:01,360
Blaine had a similar reputation. There have been many theories

44
00:03:01,400 --> 00:03:05,800
advanced and explanations offered to account for the fact that

45
00:03:05,840 --> 00:03:09,520
the recollection of names is far more difficult than any

46
00:03:09,560 --> 00:03:13,719
other form of the activities of the memory. We shall

47
00:03:13,759 --> 00:03:16,479
not take up your time in going over these theories,

48
00:03:16,960 --> 00:03:20,560
but shall proceed upon the theory now generally accepted by

49
00:03:20,560 --> 00:03:24,960
the best authorities, that is that the difficulty in the

50
00:03:25,039 --> 00:03:28,680
recollection of names is caused by the fact that names

51
00:03:28,759 --> 00:03:33,599
in themselves are uninteresting, and therefore do not attract or

52
00:03:33,680 --> 00:03:37,680
hold the attention as do other objects presented to the mind.

53
00:03:39,280 --> 00:03:41,919
There is, of course, to be remembered the fact that

54
00:03:42,120 --> 00:03:45,479
sound impressions are apt to be more difficult of recollection

55
00:03:45,680 --> 00:03:49,680
than cite impressions, But the lack of interesting qualities and

56
00:03:49,840 --> 00:03:53,759
names is believed to be the principal obstacle and difficulty.

57
00:03:54,919 --> 00:03:59,280
Fuller says of this matter, a proper noun or name,

58
00:03:59,719 --> 00:04:04,560
when considered independently of accidental features of coincidence with something

59
00:04:04,599 --> 00:04:09,439
that is familiar, doesn't mean anything. For this reason, a

60
00:04:09,479 --> 00:04:14,080
mental picture of it is not easily formed, which accounts

61
00:04:14,080 --> 00:04:17,319
for the fact that the primitive tedious way of rote

62
00:04:17,519 --> 00:04:21,879
or repetition is that ordinarily employed to impress a proper

63
00:04:21,920 --> 00:04:26,399
noun on the memory. While a common noun being represented

64
00:04:26,439 --> 00:04:30,600
by some object having shape or appearance in the physical

65
00:04:30,680 --> 00:04:35,800
or mental perception, can thus be seen or imagined, in

66
00:04:35,879 --> 00:04:39,600
other words, a mental image of it can be formed

67
00:04:39,879 --> 00:04:44,000
and the name identified afterwards through associating it with this

68
00:04:44,160 --> 00:04:48,319
mental image. We think that the case is fully stated

69
00:04:48,360 --> 00:04:53,600
in this quotation. But in spite of this difficulty, persons

70
00:04:53,680 --> 00:04:58,079
have and can greatly improve their memory of names. Many

71
00:04:58,120 --> 00:05:01,759
who were originally very deficient in this respect have not

72
00:05:01,800 --> 00:05:06,560
only improved the faculty far beyond its former condition, but

73
00:05:06,600 --> 00:05:10,639
have also developed exceptional ability in this special phase of memory,

74
00:05:11,120 --> 00:05:14,480
so that they became noted for their unfailing recollection of

75
00:05:14,519 --> 00:05:17,160
the names of those with whom they came in contact.

76
00:05:18,920 --> 00:05:21,959
Perhaps the best way to impress upon you the various

77
00:05:21,959 --> 00:05:25,279
methods that may be used for this purpose would be

78
00:05:25,360 --> 00:05:28,279
to relate to you the actual experience of a gentleman

79
00:05:28,360 --> 00:05:31,279
employed in a bank in one of the large cities

80
00:05:31,279 --> 00:05:34,079
of this country, who made a close study of the

81
00:05:34,160 --> 00:05:39,759
subject and developed himself far beyond the ordinary, starting with

82
00:05:39,879 --> 00:05:43,720
a remarkably poor memory for names. He is now known

83
00:05:43,759 --> 00:05:47,399
to his associates as the man who never forgets a name.

84
00:05:48,839 --> 00:05:52,160
This gentleman first took a number of courses in secret

85
00:05:52,279 --> 00:05:56,920
methods of developing the memory, but after thus spending much money,

86
00:05:57,240 --> 00:06:01,000
he expressed his disgust with the whole idea of artificial

87
00:06:01,079 --> 00:06:05,480
memory training. He then started in to study the subject

88
00:06:05,519 --> 00:06:08,720
from the point of view of the new psychology, putting

89
00:06:08,800 --> 00:06:12,759
into effect all of the tested principles and improving upon

90
00:06:12,959 --> 00:06:16,759
some of their details. We have had a number of

91
00:06:16,839 --> 00:06:21,040
conversations with this gentleman and have found that his experience

92
00:06:21,160 --> 00:06:25,040
confirms many of our own ideas and theories, and the

93
00:06:25,079 --> 00:06:28,319
fact that he has demonstrated the correctness of the principles

94
00:06:28,360 --> 00:06:33,079
to such a remarkable degree renders his case one worthy

95
00:06:33,120 --> 00:06:36,279
of being stated in the direction of affording a guide

96
00:06:36,439 --> 00:06:39,959
and method for others who wish to develop their memory

97
00:06:40,000 --> 00:06:44,800
of names. The gentleman, who we shall call mister X,

98
00:06:45,680 --> 00:06:48,600
decided that the first thing for him to do was

99
00:06:48,680 --> 00:06:53,439
to develop his faculty of receiving clear and distinct sound impressions.

100
00:06:54,920 --> 00:06:58,720
In doing this, he followed the plan outlined by us

101
00:06:58,759 --> 00:07:03,519
in our chapter on tree training the ear. He persevered

102
00:07:03,600 --> 00:07:08,600
and practiced along these lines until his hearing became very acute.

103
00:07:09,879 --> 00:07:13,120
He made a study of voices until he could classify

104
00:07:13,199 --> 00:07:17,519
them and analyze their characteristics. Then he found that he

105
00:07:17,600 --> 00:07:21,360
could hear names in a manner before impossible to him.

106
00:07:22,319 --> 00:07:26,000
That is, instead of merely catching a vague sound of

107
00:07:26,040 --> 00:07:29,800
a name, he would hear it so clearly and distinctly

108
00:07:30,519 --> 00:07:33,439
that a firm registration would be obtained on the records

109
00:07:33,439 --> 00:07:37,240
of his memory. For the first time in his life,

110
00:07:37,639 --> 00:07:42,120
names began to mean something to him. He paid attention

111
00:07:42,279 --> 00:07:45,279
to every name he heard, just as he did to

112
00:07:45,399 --> 00:07:49,720
every note he handled. He would repeat a name to

113
00:07:49,839 --> 00:07:54,199
himself after hearing it, and would thus strengthen the impression.

114
00:07:55,199 --> 00:07:58,560
If he came across an unusual name, he would write

115
00:07:58,600 --> 00:08:03,240
it down several times at the first opportunity, thus obtaining

116
00:08:03,279 --> 00:08:07,800
the benefit of a double sense impression, adding eye impression

117
00:08:08,000 --> 00:08:13,360
or ear impression. All this, of course, aroused his interest

118
00:08:13,399 --> 00:08:16,639
in the subject of names in general, which led him

119
00:08:16,639 --> 00:08:21,399
to the next step in his progress. Mister X then

120
00:08:21,480 --> 00:08:26,800
began to study names, their origin, their peculiarities, their differences,

121
00:08:27,160 --> 00:08:32,039
points of resemblances, et cetera. He made a hobby of

122
00:08:32,159 --> 00:08:35,480
names and evinced all the joy of a collector when

123
00:08:35,519 --> 00:08:37,879
he was able to stick the pins of attention through

124
00:08:37,879 --> 00:08:41,399
the specimen of a new and unfamiliar speecies of name.

125
00:08:42,639 --> 00:08:48,120
He began to collect names just as others collect beetles, stamps, coins,

126
00:08:48,159 --> 00:08:51,720
et cetera, and took quite a pride in his collection

127
00:08:52,080 --> 00:08:56,159
and in his knowledge of the subject. He read books

128
00:08:56,200 --> 00:09:00,480
on names from the libraries, giving their origin, et cetera.

129
00:09:02,120 --> 00:09:06,000
He had the dickens delight in queer names, and would

130
00:09:06,000 --> 00:09:08,960
amuse his friends by relating the funny names he had

131
00:09:09,000 --> 00:09:14,159
seen on signs and otherwise. He took a small city

132
00:09:14,240 --> 00:09:17,759
directory home with him and would run over the pages

133
00:09:17,799 --> 00:09:22,080
in the evening, looking up new names and classifying old

134
00:09:22,159 --> 00:09:26,919
ones into groups. He found that some names were derived

135
00:09:26,919 --> 00:09:31,039
from animals, and put these into a class by themselves

136
00:09:31,639 --> 00:09:38,840
the lions, wolfs, foxes, lambs, hares, et cetera. Others were

137
00:09:38,840 --> 00:09:44,600
put into color group blacks, greens, whites, grays, blues, et cetera.

138
00:09:45,559 --> 00:09:53,759
Others belonged to the bird family crows, hawks, birds, drakes, cranes, doves, jays,

139
00:09:54,000 --> 00:10:04,600
et cetera. Others belonged to trades, miller's, smith's, coopers, malsters, carpenters, bakers, painters,

140
00:10:04,679 --> 00:10:12,639
et cetera. Others were trees, chestnuts, oakleys, walnuts, cherries, pines,

141
00:10:12,759 --> 00:10:19,320
et cetera. Then there were hills and dales, fields and mountains,

142
00:10:19,879 --> 00:10:26,399
lanes and brooks. Some were strong, others were gay, Others

143
00:10:26,440 --> 00:10:32,120
were savage, others noble, and so on. It would take

144
00:10:32,159 --> 00:10:34,240
a whole book to tell you what the man found

145
00:10:34,279 --> 00:10:38,360
out about names. He came near becoming a crank on

146
00:10:38,440 --> 00:10:43,320
the subject, but his hobby began to manifest excellent results.

147
00:10:44,159 --> 00:10:48,320
For his interest had been awakened to an unusual degree,

148
00:10:48,840 --> 00:10:52,639
and he was becoming very proficient in his recollection of names,

149
00:10:53,440 --> 00:10:57,480
for they now meant something to him. He easily recalled

150
00:10:57,559 --> 00:11:01,039
all the regular customers at his bank, quite a number,

151
00:11:01,080 --> 00:11:03,320
by the way, for the bank was a large one,

152
00:11:04,279 --> 00:11:08,559
and many occasional depositors were delighted to have themselves called

153
00:11:08,559 --> 00:11:12,759
by name by our friend. Occasionally he would meet with

154
00:11:12,799 --> 00:11:16,120
a name that balked him, in which case he would

155
00:11:16,120 --> 00:11:19,720
repeat it over to himself and write it a number

156
00:11:19,720 --> 00:11:23,480
of times until he had mastered it. After that it

157
00:11:23,679 --> 00:11:28,879
never escaped him. Mister X would always repeat a name

158
00:11:28,919 --> 00:11:31,840
when it was spoken, and would at the same time

159
00:11:32,080 --> 00:11:36,159
look intently at the person bearing it, thus seeming to

160
00:11:36,200 --> 00:11:39,200
fix the two together in his mind. At the same time,

161
00:11:40,559 --> 00:11:43,200
when he wanted them, they would be found in each

162
00:11:43,240 --> 00:11:48,480
other's company. He also acquired the habit of visualizing the name,

163
00:11:49,200 --> 00:11:52,799
that is, he would see its letters in his mind's

164
00:11:52,879 --> 00:11:57,360
eye as a picture. This he regarded as a most

165
00:11:57,360 --> 00:12:02,080
important point, and we thoroughly agree with him. He used

166
00:12:02,120 --> 00:12:05,759
the law of association in the direction of associating a

167
00:12:05,799 --> 00:12:09,759
new man with a well remembered man of the same name.

168
00:12:11,399 --> 00:12:15,440
A new mister Schmitzenberger would be associated with an old

169
00:12:15,519 --> 00:12:19,600
customer of the same name. When he would see the

170
00:12:19,679 --> 00:12:22,639
new man, he would think of the old one, and

171
00:12:22,759 --> 00:12:27,000
the name would flash into his mind. To sum up

172
00:12:27,039 --> 00:12:30,200
the whole method, however, it may be said that the

173
00:12:30,279 --> 00:12:33,320
gist of the thing was in taking an interest in

174
00:12:33,440 --> 00:12:38,200
names in general. In this way, an uninteresting subject was

175
00:12:38,240 --> 00:12:41,960
made interesting, and a man always has a good memory

176
00:12:41,960 --> 00:12:45,879
for the things in which he is interested. The case

177
00:12:45,919 --> 00:12:49,600
of mister X is an extreme one, and the results

178
00:12:49,639 --> 00:12:53,440
obtained were beyond the ordinary. But if you will take

179
00:12:53,480 --> 00:12:56,440
a leaf from his book, you may obtain the same

180
00:12:56,519 --> 00:13:00,200
results in the degree that you work for it. Make

181
00:13:00,240 --> 00:13:03,919
a study of names, start a collection, and you will

182
00:13:03,960 --> 00:13:07,639
have no trouble in developing a memory for them. This

183
00:13:07,840 --> 00:13:09,759
is the whole thing, in a nutshell,

