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<v Speaker 1>This is Later with Lee Matthews the Lee Matthews Podcast

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<v Speaker 1>More what You Hear weekday afternoons on the Drive.

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<v Speaker 2>Mark Shulman is a monster drummer who's toward the world

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<v Speaker 2>with some of the greatest rock and pop performers like

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<v Speaker 2>Billy Idols share Stevie Nick's foreigner simple minds, and through

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<v Speaker 2>all of his adventures and backstage antics, he's noticed some

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<v Speaker 2>very character some very distinguishing things about all of them.

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<v Speaker 2>They's put them all together in a book, The Attitude Equation.

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<v Speaker 2>Rock Stars and all fields share their secret attitudes and

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<v Speaker 2>Mark Shulman, it's great to have you on.

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<v Speaker 3>WAI. What a pleasure. I love your energy. Man.

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<v Speaker 2>Well, let's rock this. Yes, that's what it's all about,

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<v Speaker 2>isn't it. I mean, like I think it was Norman

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<v Speaker 2>Vincent Peel who said that enthusiasm and attitude make the difference.

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<v Speaker 3>Absolutely well. Attitude is everything. Attitude is not only the

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<v Speaker 3>foundation of what you do, it's the foundation of who

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<v Speaker 3>you are. And attitude is the basic construct of everything

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<v Speaker 3>in life. And here's the trick about attitude is that

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<v Speaker 3>we can't control what happens for us most of the time,

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<v Speaker 3>but at any point in your life. You have the

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<v Speaker 3>power to change, control, or shift your attitude about what

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<v Speaker 3>is happening to you, and that gives you leverage and power.

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<v Speaker 3>And as your attitude is your point of view, it's

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<v Speaker 3>where you're looking from. And you know what you're where

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<v Speaker 3>you're looking from is critical. It's not what you see,

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<v Speaker 3>it's not what you look at. It's what you see

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<v Speaker 3>and perceive that determines your experience and your self perception.

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<v Speaker 3>And here's what's crazy about attitude that most people don't

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<v Speaker 3>know and why I wrote the book, and what the

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<v Speaker 3>equation actually is is your attitude is what drives your behavior.

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<v Speaker 3>I think about the power and leverage and that. So

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<v Speaker 3>by shifting your attitude, you're shifting your behavior and your

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<v Speaker 3>behaviors what drives the consequences their outcomes of your life.

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<v Speaker 3>So by shifting your attitude, you're literally changing the outcomes

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<v Speaker 3>of your life. And I've said on the stage for

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<v Speaker 3>fourteen years with Pink, with Share, with Billy Idol, with

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<v Speaker 3>Stevie Nicks, with Foreigner, and there's no accident to success.

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<v Speaker 3>I've watched these amazingly powerful and successful people and how

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<v Speaker 3>their attitudes have really shifted and created both their successes

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<v Speaker 3>and their failures in this case obviously incredible successes. So

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<v Speaker 3>I studied them, and then I also do these rock

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<v Speaker 3>star performers in other fields. Everybody from Judd Apatoe, you

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<v Speaker 3>know the wrote forty year old version and produced that,

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<v Speaker 3>Howie Mandell, Ran Cardon, the business entrepreneur, Alex Benian who's

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<v Speaker 3>the youngest best selling business author, Martina Nevertalova, and then

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<v Speaker 3>obviously a bunch of drummers, some of my favorite drummers

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<v Speaker 3>on the planet, and just ask them and had them

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<v Speaker 3>tell me stories. What's so fun about the book is

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<v Speaker 3>the book is all stories about how these top performers

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<v Speaker 3>have used attitude and acknowledged that attitude is responsible for

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<v Speaker 3>their successes and their failures. So it's not just my opinion,

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<v Speaker 3>it's like you get to hear about all their cool

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<v Speaker 3>stories and secrets. And then I had so much fun

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<v Speaker 3>talking these people. I interviewed forty two people, So how

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<v Speaker 3>lucky for.

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<v Speaker 2>Me, right, The Attitude Equation is the book rock stars

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<v Speaker 2>in all fields share their secret attitudes. Mark Schulman, who

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<v Speaker 2>is a drummer in his own right. It must have

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<v Speaker 2>taken a certain amount of attitude for you to put

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<v Speaker 2>all this together. I mean, rock and roll in it's

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<v Speaker 2>self has attitude.

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<v Speaker 3>Oh my gosh, rock and roll is, as I said,

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<v Speaker 3>you know where everything we are is based on attitude.

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<v Speaker 3>And I can even tell some of my own stories

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<v Speaker 3>about how I've had certain attitude shifts. Like an example,

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<v Speaker 3>I auditioned for forder and I got the gig, and

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<v Speaker 3>I found out that there was somebody else recording the

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<v Speaker 3>album from a friend of mine. So I called up

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<v Speaker 3>the manager and I said, well, what's going on, man, Althelm,

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<v Speaker 3>I'm not doing the album. He said, well, the producer,

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<v Speaker 3>Keith Forsy, doesn't know you. He's not comfortable. So he

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<v Speaker 3>hired his own drummer. And most people would have backed off.

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<v Speaker 3>I said, well, can I have his phone number? And

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<v Speaker 3>I was shaking and I called him on the phone

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<v Speaker 3>and I left him a message and I said, listen, Keith,

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<v Speaker 3>I know you use this other great drummer, tel Bergman,

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<v Speaker 3>but if you're ever in need of a drummer, give

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<v Speaker 3>me a call. I'm on the phone. Three months later,

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<v Speaker 3>because of that attitude shift that I had at that moment,

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<v Speaker 3>he calls me. He said, you know I need a drummer.

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<v Speaker 3>I'm recording a song for Beverly Hills Cop three, The

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<v Speaker 3>Pointer Sisters. Can you come down? I said, of course

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<v Speaker 3>I can, and I came down and I was on

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<v Speaker 3>the spot and I played it on the first take,

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<v Speaker 3>and from that point on, Keith started calling me. And

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<v Speaker 3>Keith Forcey was the writer producer for Billy Idol for

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<v Speaker 3>Simple Minds. And if you look at my background and

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<v Speaker 3>my resume, you'll see that I played with Billy Idol

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<v Speaker 3>in Simple Minds. And that's all because of that one call,

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<v Speaker 3>that attitude that I had about Keith and just having

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<v Speaker 3>the guts and the decision that hey, I've always had

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<v Speaker 3>this philosophy about gigs and about work that someone's got

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<v Speaker 3>to get the gig, it might as well be me.

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<v Speaker 3>And I joke with people, I say, Keith Forcey bought

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<v Speaker 3>my house.

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<v Speaker 2>The Attitude Equation rock stars in all fields share their

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<v Speaker 2>secret attitudes. Mark Schulman is the author of the book.

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<v Speaker 2>He's also a drummer Energy. What role does energy play

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<v Speaker 2>in attitude?

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<v Speaker 3>Energy is everything because we can always there's a certain

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<v Speaker 3>band control, but we can literally change our physiology. And

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<v Speaker 3>that's what I do. If you're feeling low. I just

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<v Speaker 3>did a video about this about looking at the swagger

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<v Speaker 3>and even the posture of rock stars, and you can

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<v Speaker 3>emulate that swagger and that posture. If you are feeling

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<v Speaker 3>low or you're feeling like you don't have the energy,

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<v Speaker 3>stand up straight, throw your shoulders back. And I believe

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<v Speaker 3>that everybody has the rock star DNA. It's not just

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<v Speaker 3>for the people on stage. You have your own stage,

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<v Speaker 3>and you can do that rock star performance and assume

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<v Speaker 3>that rock star point of view by literally having that swagger,

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<v Speaker 3>by rocking different, by talking different, by deciding, and you

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<v Speaker 3>truly make it decision. When you make a decision, you're

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<v Speaker 3>cutting off all other possibilities and you're committing. If you

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<v Speaker 3>commit to yourself and you commit to having this rock

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<v Speaker 3>star type of attitude, you can take control. Your communication

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<v Speaker 3>can be stronger, and as I said, your posture is stronger.

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<v Speaker 3>So we have the ability at any point in time,

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<v Speaker 3>we can't control what happens to us, but we always

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<v Speaker 3>have the power to change, control or shift our attitudes.

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<v Speaker 3>And the attitude is what drives your behavior. Now think

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<v Speaker 3>about the power and that and your behavior is what

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<v Speaker 3>determines the consequences of your life. That's a time's bigle

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<v Speaker 3>will see. That is the attitude equation, and I interviewed

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<v Speaker 3>all of these people about their successes and their failures

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<v Speaker 3>based on attitude.

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<v Speaker 2>And the attitude equations in all fields, sharing their secret

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<v Speaker 2>attitudes and the author's Mark Schulmann. You enjoy what you do, definitely.

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<v Speaker 2>We can hear that enthusiasm in your voice. I enjoy

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<v Speaker 2>what I do to the point where you know, I

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<v Speaker 2>can come into work and the power can be out

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<v Speaker 2>and I'll still find something to do that I will

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<v Speaker 2>enjoy or learn from it. How important is enjoying what

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<v Speaker 2>you do? And if you don't enjoy what you do,

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<v Speaker 2>how important is finding something you will enjoy doing.

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<v Speaker 3>Well? Again, that's a decision. It's an attitude shift. Who

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<v Speaker 3>do you want to be? You can choose who you

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<v Speaker 3>are at any moment, and you can choose to focus

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<v Speaker 3>on what isn't working, or you can choose to focus

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<v Speaker 3>on what is working. And it's not just silly optimism.

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<v Speaker 3>It's a choice. And by making that choice and again

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<v Speaker 3>making that decision, meaning you cut off all other possibility

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<v Speaker 3>making that commitment, you can find joy in anything. And

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<v Speaker 3>that is the basic philosophy of the rock stars, because

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<v Speaker 3>the rock stars live in the moment, It's about being

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<v Speaker 3>thankful and looking at what can I find joy in

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<v Speaker 3>right now? What is going on right now that is

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<v Speaker 3>going to shift not only who I am, but then

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<v Speaker 3>I'm going to be able to influence everybody else around me.

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<v Speaker 3>And then you raise the sort of modus operendi, the

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<v Speaker 3>attitude scale, so to speak, of everybody else. You have

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<v Speaker 3>the power to influence not only yourself but everybody else.

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<v Speaker 3>And that is huge because one of my philosophies is

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<v Speaker 3>we're all.

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<v Speaker 2>Here to be of service, and the attitude equation tells

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<v Speaker 2>you more. The book is out now and Mark Schulman

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<v Speaker 2>has written it. Rock stars in all fields share their

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<v Speaker 2>secret attitudes and then you can too. We thank you

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<v Speaker 2>for the Attitude, Mark Schulman, and for joining us today.

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<v Speaker 3>Thank you Lee, what a pleasure man appreciate it.

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<v Speaker 1>Thanks for listening to Later with Lee Matthews, the Lee

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<v Speaker 1>Matthews Podcast, and remember to listen to The Drive Live

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<v Speaker 1>weekday afternoons from five to seven and iHeartMedia Presentation