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<v Speaker 1>The following is an Encore presentation. This show is produced

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<v Speaker 1>and hosted by Mark Webber. The show is sponsored by

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<v Speaker 1>G three of Parow. The views expressed in the following

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<v Speaker 1>program are those at the sponsor and not necessarily the

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<v Speaker 1>opinion of seven tenor or iHeartMedia. Who is Mark Webber.

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<v Speaker 1>He's a self made business executive here to help you

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<v Speaker 1>find your success from the New York City projects to

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<v Speaker 1>the Avenue Montaigne in Paris. His global success story in

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<v Speaker 1>the luxury world of fashion is inspirational.

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<v Speaker 2>He's gone from clerk to CEO twice.

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<v Speaker 1>Mark is classic proof that the American dream is alive.

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<v Speaker 1>And well, here's your host of Always in Fashion, Mark Weber.

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<v Speaker 3>Mark Weber, I thought a great deal about what I

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<v Speaker 3>wanted this show to be about. I must tell you,

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<v Speaker 3>I honestly didn't have a point of view until I

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<v Speaker 3>went to look at buying a new car. Speaking which Hi, Jesse,

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<v Speaker 3>how are you glad you're.

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<v Speaker 4>Here buying a new car? You didn't tell me this one?

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<v Speaker 3>Oh? Well, actually, not a car. I went into a

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<v Speaker 3>store to buy a boat, no airplane. No. I went

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<v Speaker 3>into a store, call it a store. I went to

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<v Speaker 3>a car dealership to look for a new jeep. Now,

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<v Speaker 3>it might be difficult for me to admit, but I

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<v Speaker 3>have one of the original Hummers from two thousand and

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<v Speaker 3>three and I keep it around just because when it

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<v Speaker 3>snows out, I can trust that car. It's so high

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<v Speaker 3>off the ground. The tires are bigger than you, Jesse.

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<v Speaker 4>Thanks.

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<v Speaker 3>Yeah, me too, They're huge. Anyway, I walked into a

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<v Speaker 3>car dealership. I went into land Rover, and I have

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<v Speaker 3>all these beautiful land Rovers. And I went over to

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<v Speaker 3>one of the sales guys, and you know, let me

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<v Speaker 3>be honest. The minute I walked in, he came over

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<v Speaker 3>to me. What can I help you with him? Blah

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<v Speaker 3>blah blah. And I said to him, I'm thinking about

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<v Speaker 3>replacing my Hummer with one of your land Rovers. But

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<v Speaker 3>I have a question for you. I'm really needed for

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<v Speaker 3>the snow. Can I assume that a land will treat

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<v Speaker 3>me as good as a Hummer has treated me in

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<v Speaker 3>the snow? And he said to me, can I be

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<v Speaker 3>honest with you? I hate that sentence in business more

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<v Speaker 3>than any other sentence I can think of. Can I

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<v Speaker 3>be honest with you? No lie to me, lie to me?

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<v Speaker 3>What does that mean? And therein became the theme for

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<v Speaker 3>tonight's show. Can I be honest with you when somebody

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<v Speaker 3>says that you can't trust another word that comes out

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<v Speaker 3>of their mouth. You know, in business there's nothing more

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<v Speaker 3>important than respect, and respect goes both ways for you

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<v Speaker 3>to your associates and from your associates to you.

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<v Speaker 4>I believe that in business, in life, and correct me

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<v Speaker 4>if I'm wrong or you think that you think differently.

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<v Speaker 4>Doesn't respect go hand in hand with likability?

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<v Speaker 3>I don't know. I don't care if I'm liked. I

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<v Speaker 3>do care if i'm respected. But if you make me

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<v Speaker 3>agree with that, okay, I'll agree. Why Hmmm?

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<v Speaker 4>Well, I have an idea for a test or. I

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<v Speaker 4>should say a game. I think our listeners really like

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<v Speaker 4>a game. I found this article and it has the

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<v Speaker 4>twelve phrases that will get you liked and hopefully respected

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<v Speaker 4>in business, and I thought maybe we could cover some

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<v Speaker 4>of them, and I'd give you each point and you

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<v Speaker 4>get your view on whether they're important for likability. You

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<v Speaker 4>know it's good. I like to get your perspective on it.

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<v Speaker 3>What do you think, Well, let's talk respect for a second.

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<v Speaker 3>If you wanted to do this, don't you think the

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<v Speaker 3>respectable thing would have been to tell me in advance,

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<v Speaker 3>maybe even giving me the slogans.

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<v Speaker 4>No, I'm a co host and I'm allowed to come

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<v Speaker 4>up with my own stuff.

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<v Speaker 3>I don't have to agree to it. It'll be it'll

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<v Speaker 3>be fun.

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<v Speaker 2>It'll be fun, be fun.

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<v Speaker 4>Are you up for this or not?

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<v Speaker 3>Okay, I'll play alone.

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<v Speaker 4>This is the twelve simple phrases that will make you

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<v Speaker 4>more likable in business? Yeah right, okay, number one or

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<v Speaker 4>number twelve. Here's the situation.

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<v Speaker 3>So you want me to come in it? Yeah?

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<v Speaker 4>What do you think about that line? Here's the situation.

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<v Speaker 3>I think it's uh, I don't know, a lame way

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<v Speaker 3>of explaining to someone what's going on. I think you

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<v Speaker 3>work with someone, they're entitled to know what you're doing.

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<v Speaker 3>It's transparency. Here's the plan, this is what we're gonna do.

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<v Speaker 3>This is what I need you to do. But okay,

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<v Speaker 3>here's the situation.

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<v Speaker 4>What about tell me more? Does that seem like you're

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<v Speaker 4>interested in what they're saying?

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<v Speaker 3>Are you answering the questions? Tell me more? Yeah? I

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<v Speaker 3>guess it says that you're so fascinated by the answer

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<v Speaker 3>of that person who's talking to you. Please, I want

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<v Speaker 3>to hear more you're so genius.

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<v Speaker 4>What do you think about the phrase? What do you think?

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<v Speaker 3>Again? I suppose that's a respect thing. When you're saying

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<v Speaker 3>to someone, I'm interested in what you think, what your

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<v Speaker 3>opinion is. It's showing them a great deal respect.

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<v Speaker 4>I think you're gonna like this one. What can I

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<v Speaker 4>do to help?

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<v Speaker 3>Are you sure we got to go through these? These

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<v Speaker 3>are making more? What can I do to help? Again?

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<v Speaker 3>I suppose the subject that you're trying to get people

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<v Speaker 3>to like me. It's a lost cause. Remember I thought

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<v Speaker 3>of being a recluse. But what can I do to help? Again?

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<v Speaker 3>It's showing interest in the people. It's very touchy feely.

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<v Speaker 3>I see where these are.

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<v Speaker 4>Going speaking which please and thank you?

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<v Speaker 3>You want me to comment on that one? You're welcome, okay,

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<v Speaker 3>those three? Of course, that's a part of life. You

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<v Speaker 3>have to be respectful, and you have to be have

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<v Speaker 3>good manners. Okay, what else?

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<v Speaker 4>I think this one's important? Let me find out for you.

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<v Speaker 3>That's important from a leadership point of view. Someone comes

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<v Speaker 3>to you with an issue or problem, something that needs

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<v Speaker 3>to be solved. They don't have the answer for. But

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<v Speaker 3>it's important that you're gonna go out and you're gonna

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<v Speaker 3>get them an answer. I like that one.

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<v Speaker 4>Speaking of nauseous, This next one gets me nauseous. I've

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<v Speaker 4>got your back.

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<v Speaker 3>If you believe it.

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<v Speaker 4>Partners in wrestling, you know that's.

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<v Speaker 3>A good one. You know, in reality, the only relationships

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<v Speaker 3>that deal with getting someone's back a really selfish relationship.

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<v Speaker 3>You can't have friends in business. The only thing that

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<v Speaker 3>makes you a friend with someone else in business or

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<v Speaker 3>with your boss is whether or not they think you

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<v Speaker 3>can perform for them. And then if you can perform,

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<v Speaker 3>of course they're going to look out for you. But

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<v Speaker 3>don't slip because that promise goes away.

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<v Speaker 4>What about I'd like you to meet.

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<v Speaker 3>I Okay, I guess I suppose that means, in theory,

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<v Speaker 3>I think enough of you that I want you to

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<v Speaker 3>meet someone good one. I can see why they might

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<v Speaker 3>like me for that.

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<v Speaker 4>I believe you can.

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<v Speaker 3>I guess that is a way of telling someone that

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<v Speaker 3>you believe in them and that you think they could

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<v Speaker 3>make a contribution. And I'm sure they would like to

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<v Speaker 3>hear that.

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<v Speaker 4>I think you could do a lot better.

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<v Speaker 3>Ugh human nature. No, you say that to someone, they're

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<v Speaker 3>never going to give you a break. But I suppose

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<v Speaker 3>if you sugarcoated and do it softly. I know you're

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<v Speaker 3>so great. I've seen this. It looks pretty good to me,

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<v Speaker 3>but I know you could do better. I guess it's

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<v Speaker 3>an encouraging way to get more out of someone.

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<v Speaker 4>In the context of can I be honest with you?

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<v Speaker 4>The last one number twelve? Let me be upfront with you?

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<v Speaker 3>So you're telling me I'm going to say that to

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<v Speaker 3>someone and they're going to like me more for that article. No,

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<v Speaker 3>now you bring me right back into the theme of

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<v Speaker 3>tonight's show. Can I be honest with you? Let me

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<v Speaker 3>be upfront with you? It's the same thing as can

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<v Speaker 3>I be honest with you? No, don't be upfront with me?

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<v Speaker 3>You know, mislead me, lead me down a difficult situation,

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<v Speaker 3>so I can't trust you. Can you be honest with me? Please?

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<v Speaker 3>If that's what it takes, by the way, to be

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<v Speaker 3>like those twelve things. Not only couldn't I say most

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<v Speaker 3>of them? I think I passed simply put for tonight show.

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<v Speaker 3>Anybody out there who says can I be honest with you?

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<v Speaker 3>You have some serious issues with those people. I'd like

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<v Speaker 3>to play something for you from the movies.

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<v Speaker 2>You want answers. I think I'm a titled You want answer,

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<v Speaker 2>but the truth.

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<v Speaker 3>You can't handle the truth. But I can handle the truth,

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<v Speaker 3>and I expect the truth. Oh yes, I can handle

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<v Speaker 3>the truth. And to tell you the truth, I'll be

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<v Speaker 3>back in a minute with the night's show. Can I

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<v Speaker 3>be honest with you?

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<v Speaker 2>Always? In fashions.

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<v Speaker 3>As one of the world's most celebrated fashion designers, Carl

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<v Speaker 3>Lagefeld was renowned for his aspirational and cutting edge approach

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<v Speaker 3>to style. His unique vision of Parisian shit comes to

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<v Speaker 3>America through car Lagofeld Paris. He has women's collections, men's collections,

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<v Speaker 3>ready to wear, accessory, shoes and bags. The fashion house

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<v Speaker 3>Carlagofeld also offers a range of watches, I wear and

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<v Speaker 3>premium fragrances. You can explore the car lagofl collection at

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<v Speaker 3>car Lagofelparis dot com. But it's more than that. I

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<v Speaker 3>have for one, love to shop. I love going around

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<v Speaker 3>and seeing what's happening and what catches my attention, what

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<v Speaker 3>would make me feel good to wear? Now. I don't

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<v Speaker 3>wear the women's wear, obviously, but I can appreciate it

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<v Speaker 3>and they look amazing. If you want to look right,

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<v Speaker 3>you want to have clothes that fits you well. You

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<v Speaker 3>want to look like you're wearing something that's very expensive,

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<v Speaker 3>that's exclusive for you and yours. You can find it

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<v Speaker 3>at very affordable prices at Macy's, Ocarlagafel dot com Paris.

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<v Speaker 3>The women's ready to wear fashion is extraordinary, as well

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<v Speaker 3>as the handbigs and the shoes. I for one, wear

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<v Speaker 3>men's clothes onlike my appreciation of women's clothes. I'm a

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<v Speaker 3>modern guy. I want to look current. I want to

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<v Speaker 3>look the way I want to feel. I go out

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<v Speaker 3>at night, I'm in black and Carl Lagafel is my buddy.

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<v Speaker 3>Calls are great. They fit great, and they have little

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<v Speaker 3>tweaks and touches, whether it's a stripe on the sleeve

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<v Speaker 3>or button at the neck or on the shoulder. There's

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<v Speaker 3>a lot of details that go into Carlagafel because he's

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<v Speaker 3>always been, he always had been one of the world's

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<v Speaker 3>great designers, and this legacy and goes on and on.

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<v Speaker 3>I can't speak enough about it except to say to you,

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<v Speaker 3>you want to feel good about yourself. You want to

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<v Speaker 3>know that you're dressing properly. You want to clothes that

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<v Speaker 3>fits you well. Carl Lagafeld, Paris at Macy's Orcarl Lagafel

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<v Speaker 3>dot com.

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<v Speaker 1>Welcome back to it Always in Fashion. Here's your host,

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<v Speaker 1>Mark Webber.

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<v Speaker 3>Can I be honest with you? I hate that phrase?

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<v Speaker 3>Can I be honest with you? No lie to me.

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<v Speaker 3>I've dealt with it my whole life, and there are

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<v Speaker 3>problems with people that make that kind of comment. You know,

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<v Speaker 3>you could find in life so many, so many quotes

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<v Speaker 3>about the truth and honesty, and I think they're really

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<v Speaker 3>really important. Let's do the celebrity versions first. The first

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<v Speaker 3>up Kim Kardashian.

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<v Speaker 4>I can't believe you're actually quoting her. What'd you get

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<v Speaker 4>it from her Twitter account?

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<v Speaker 3>Well, when you're right, you're right, and she was right.

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<v Speaker 3>She said, my career is based on openness and honesty.

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<v Speaker 3>Someone else there was a playwright with the name of

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<v Speaker 3>Noel Coward. He said, it's discouraging how many people are

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<v Speaker 3>shocked by honesty but so few by deceit humans. Another

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<v Speaker 3>one singer Waylon Jennings, honesty is something you can't wear out.

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<v Speaker 3>I love that one because it's like clothes, You're not

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<v Speaker 3>supposed to wear out your clothes. And after all, we

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<v Speaker 3>are a fashion show show. I like this reference. Speaking

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<v Speaker 3>of fashion, Kate Hudson, former actress and now a women's

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<v Speaker 3>active wear fashion entrepreneurial mogul, She's quoted as saying, honesty

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<v Speaker 3>will never break you. But in my view, personally everyone,

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<v Speaker 3>the greatest quote ever on the subject of honesty was

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<v Speaker 3>by none other than Benjamin Franklin when he said honesty

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<v Speaker 3>is the best policy. Did you know it was Ben Franklin?

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<v Speaker 4>I knew that one. I'm not a complete idiot.

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<v Speaker 3>Well, okay, I didn't, But I'll tell you what My

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<v Speaker 3>favorite quote actually was from Benjamin Franklin. And I've used

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<v Speaker 3>this one very often in my career when I got

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<v Speaker 3>involved in fixing companies, and that is simply, well done

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<v Speaker 3>is better than well said. Well done is better than

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<v Speaker 3>well said. I for one, have lived my business career

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<v Speaker 3>believing and supporting that concept. I'm not interested in what

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<v Speaker 3>you have to say. I'm interested in what you do. Earlier,

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<v Speaker 3>I spoke about the need for being liked. I think

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<v Speaker 3>Jesse put more value in that than me. But tonight

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<v Speaker 3>I'm focused on the annoying quote. Can I be honest

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<v Speaker 3>with you, what does it say in business if somebody

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<v Speaker 3>says that to you? What does it say about the

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<v Speaker 3>business culture. It says that the people who lead off

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<v Speaker 3>with those sentences can't be honest with you. If it's

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<v Speaker 3>okay with all of you out there, I'm going to

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<v Speaker 3>tell you a story. A few years back. You should

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<v Speaker 3>all know by now, I was the CEO and chairman

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<v Speaker 3>of the Donna Karen Company, of course dkn Y And

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<v Speaker 3>as you could imagine, how disappointing it was for me

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<v Speaker 3>when I showed up at their doorstep, introduced myself and

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<v Speaker 3>started to have private meetings with the key management. And

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<v Speaker 3>when I started to hear from them every time I

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<v Speaker 3>asked a probing question, can I be honest with you?

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<v Speaker 3>I kid you not. Almost everyone I met in that

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<v Speaker 3>company began their sentences with that. My former colleagues, those

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<v Speaker 3>of you listening tonight, I know you're smiling and you

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<v Speaker 3>know it's true. But what did it mean in business?

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<v Speaker 3>Simply the following. I don't agree with the management, and

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<v Speaker 3>I'm afraid to tell you what I really think. That's

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<v Speaker 3>the truth, and that's a problem. That's what I confronted

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<v Speaker 3>when I joined the company. Problem for sure, I needed

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<v Speaker 3>to know the truth. I asked the question. The answer

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<v Speaker 3>began with can I be honest to you. And that's

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<v Speaker 3>when I coin my favorite answer to that question, no

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<v Speaker 3>lie to me. What does somebody say after that? They

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<v Speaker 3>got it right away? If I say to you, no

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<v Speaker 3>lie to me, you get a jestice, of course.

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<v Speaker 4>But what about let's say somebody says okay. Let's say

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<v Speaker 4>you're afraid to hurt somebody's feelings okay, and you know

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<v Speaker 4>they don't take criticism so well. So if you say,

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<v Speaker 4>can I be honest with you? Isn't that a different frame?

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<v Speaker 3>I wouldn't use it. I never would use that sentence.

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<v Speaker 3>If you ask me, Daddy, do you like the suit

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<v Speaker 3>I'm wearing tonight? And I didn't like it?

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<v Speaker 4>I have a choice, and you say can I be

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<v Speaker 4>honest with you? And I'd be like, I want your criticism.

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<v Speaker 3>I want, But I would never say that. Okay, I

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<v Speaker 3>either know you or don't. And I don't believe in

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<v Speaker 3>that sentence. Aren't you listening to the show tonight.

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<v Speaker 4>I'm giving you some counter perspective.

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<v Speaker 3>No, that sentence does not work anywhere. But in fact,

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<v Speaker 3>if you said to me, Daddy, do you like to suit?

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<v Speaker 3>I have two choices. You're on the radio tonight. I

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<v Speaker 3>need you at your best. I need you to perform.

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<v Speaker 3>I'm certainly going to say to you know, I really

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<v Speaker 3>like it. Later on, I might say to you, you know,

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<v Speaker 3>I was looking at your suit and I thought about it,

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<v Speaker 3>and maybe the color just wasn't right. But when you

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<v Speaker 3>say that to someone's face, I don't even know if

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<v Speaker 3>that was a white lie. I just chose to pick

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<v Speaker 3>my time when i'd come back and talk to you

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<v Speaker 3>about it, so I was clear.

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<v Speaker 2>Hung all right, fair enough.

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<v Speaker 3>I think that's pretty clear. Anyway, back to Donna Karen

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<v Speaker 3>dkme why every time I asked them a question, can

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<v Speaker 3>I be honest with you? Is the answer I got

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<v Speaker 3>in reply? And of course my famous answer, no lie.

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<v Speaker 3>To me, it was so bad and so pervasive at

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<v Speaker 3>the company, I brought into my office a Donna Karen

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<v Speaker 3>singing bowl. Is Donna Karen is very mystic. She travels

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<v Speaker 3>all over the world, and part of what she did

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<v Speaker 3>in Bali and those part of the world Polynesia, Indonesia,

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<v Speaker 3>they made bowls for serving and they had a thing

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<v Speaker 3>that you would grind peppers or whatever in the bowl.

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<v Speaker 3>And if you took that grinding thing and you moved

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<v Speaker 3>it around the bowl, it would make a noise like singing.

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<v Speaker 3>The bull would actually sing.

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<v Speaker 4>Oh was that like when you have a glass of

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<v Speaker 4>water and you do on the thing?

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<v Speaker 3>Exactly? I had a different use for it. At one point,

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<v Speaker 3>I was so frustrated with everyone saying can I be

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<v Speaker 3>honest with you? I said to them, see this ball.

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<v Speaker 3>I got it out of the showroom. From now on, anybody,

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<v Speaker 3>I ask a question. If you start with can I

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<v Speaker 3>be honest with you? You have to put a dollar in

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<v Speaker 3>the bowl?

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<v Speaker 4>Huh?

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<v Speaker 3>Period like the square jar fun policy? Right? Yeah, I

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<v Speaker 3>told everyone you said it, you got to put a

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<v Speaker 3>dollar in the bowl. I got to tell you. The

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<v Speaker 3>money started piling up, and I told him at the time,

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<v Speaker 3>will either you give it away to charity or we'll

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<v Speaker 3>buy candy for everyone with they're hanging out of my office.

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<v Speaker 3>In fact, what happened an open culture started to kick in,

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<v Speaker 3>and it became easy to get answers because people were comfortable.

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<v Speaker 3>They knew I wanted the truth. I didn't want some

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<v Speaker 3>preference saying can I be honest with you?

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<v Speaker 2>Who?

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<v Speaker 3>Who needed that? But why am I telling you this story?

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<v Speaker 3>Because in business and companies, in life, some people have

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<v Speaker 3>to be comfortable. They have to express their opinions. They

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<v Speaker 3>have to share their ideas. It's called transparency, and transparency

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<v Speaker 3>is crucial, crucial for success in an organization. How can

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<v Speaker 3>you ever accomplish anything that people are afraid you can't?

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<v Speaker 3>You can't be successful, you can't improve. Let me tell

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<v Speaker 3>you a story of all things about shipping merchandise.

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<v Speaker 4>You better keep this interesting.

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<v Speaker 3>I'll try Jesse very simply. If you import products from Asia,

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<v Speaker 3>you have two ways of bringing them here. You can

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<v Speaker 3>put them on a train. They're no tracks across the ocean.

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<v Speaker 3>You can put them on a boat, or you can

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<v Speaker 3>fly them. Boats are slow, the capacity is huge. The

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<v Speaker 3>other way is you fly flying. Think about a plane.

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<v Speaker 3>It has limited capacity, and if you want to send

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<v Speaker 3>your products here, you're going to compete for that small

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<v Speaker 3>amount of space. Flying can often cost ten, maybe twenty

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<v Speaker 3>times per an item for what it takes to do it.

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<v Speaker 3>So one day I'm in a meeting and I happen

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<v Speaker 3>to be talking about transportation, and I quickly asked someone,

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<v Speaker 3>so tell me what ocean vessels do you use? And

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<v Speaker 3>they got very quiet. Nobody would answer the question, and

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<v Speaker 3>somebody said, can I be honest with you?

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<v Speaker 4>Oh, there goes the end of that conversation, so.

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<v Speaker 3>I said, yeah, let's let's be honest. Let's be honest.

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<v Speaker 3>Is well, we fly everything. I said, what do you

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<v Speaker 3>mean you fly everything? She said, well, we don't have calendar.

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<v Speaker 3>We don't did he hito the calendar? We could be

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<v Speaker 3>honest with you. We can't seem to use a team

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<v Speaker 3>to get it together. So we're paying twenty times the

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<v Speaker 3>cost of air freight on all our garments. So very simply,

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<v Speaker 3>can I be honest with you? Led to a very

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<v Speaker 3>open dialogue. I banned airshipments completely from the company and

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<v Speaker 3>saved ten million dollars in the first year. So having

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<v Speaker 3>an open culture, eliminating those words, telling people that they

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<v Speaker 3>don't have to worry about answering honestly. I remember traveling

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<v Speaker 3>to Japan before I leave Asia. Let me go back

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<v Speaker 3>and tell you the story, and I never forgot a lesson.

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<v Speaker 3>I learned sitting with one of the trading companies in

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<v Speaker 3>Japan and we're talking about problems and fixing problems. They

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<v Speaker 3>said to me very carefully, in the Japanese culture, we

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<v Speaker 3>fix problems, we don't fix blame. They don't blame people.

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<v Speaker 3>I thought that was fascinating. It's a great thing, and

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<v Speaker 3>so let me sum it up. You don't have to

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<v Speaker 3>be worried about telling the truth. You have to be

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<v Speaker 3>careful how you do it, but you never lead a sentence.

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<v Speaker 3>Can I be honest with you? Because my answer will

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<v Speaker 3>always be no lie to me. There needs to be

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<v Speaker 3>an open environment in companies. You have an obligation to

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<v Speaker 3>create that environment. People need to be comfortable in your company,

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<v Speaker 3>and they need to be comfortable on the job. You

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<v Speaker 3>need to be comfortable. Can I be honest with you?

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<v Speaker 3>Of course. We'll be back in a minute.

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<v Speaker 2>Always in fashion.

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<v Speaker 3>Than a lifetime of my career building the van usen Brand,

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<v Speaker 3>and I am so pleased that they're back with us

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<v Speaker 3>now talking about suits. Men, we're dressing up again and

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<v Speaker 3>it's become cool to wear a suit. Suits can be

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<v Speaker 3>won on multiple occasions in multiple ways. You could wear

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<v Speaker 3>a suit formally to go out at night or to

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<v Speaker 3>an event, to wear a suit to the office with

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<v Speaker 3>or without a tie. If you look closely, now fashion trends,

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<v Speaker 3>suits are being worn with turtlenecks or mark next. The

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<v Speaker 3>choices are endless and every one of them looks right.

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<v Speaker 3>You could really really look the part. I believe that

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<v Speaker 3>in packaging yourself. This is important does the products you

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<v Speaker 3>package and wearing a suit is one of those things

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<v Speaker 3>that make men look their best. Ven Using invented a

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<v Speaker 3>new idea. It's called the cool Flex suit. It's been

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<v Speaker 3>engineered with stretch technology, giving you the most comfortable fit

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<v Speaker 3>and mobility. Its wrinkle resistant fabric, it's cool moisture wicki.

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<v Speaker 3>It makes it perfect for all occasions. As we discussed

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<v Speaker 3>just now, this new style of looking shop while feeling

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<v Speaker 3>cool and comfortable is amazing and I'm so excited that

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<v Speaker 3>the ven Using company is involved in this new technology

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<v Speaker 3>and is embracing the whole idea of dressing up. Let's

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<v Speaker 3>not forget van Usen made its name with dress shirts.

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<v Speaker 3>It's only proper that the soup business follows strongly in

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<v Speaker 3>its way. You can find van Using Koolflex Men's stretch

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<v Speaker 3>suits at Jacpenny or online at jcpenny dot com. Guys,

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<v Speaker 3>they're great. You should go look at them.

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<v Speaker 1>Welcome back to it always in fashion, here's your host,

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<v Speaker 1>Mark Webber.

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<v Speaker 3>I hate when someone says to me, or anyone else

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<v Speaker 3>for that matter, can I be honest with you? No

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<v Speaker 3>lie to me? And that's the theme of tonight's show.

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<v Speaker 3>You want to quotes, you want to talk about honesty,

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<v Speaker 3>There's some great ones out there. Let's go to Shakespeare

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<v Speaker 3>who said to thine own self be true. Talk about honesty,

420
00:20:47.559 --> 00:20:50.839
<v Speaker 3>and let's not forget the founding fathers. Thomas Jefferson. You'll

421
00:20:50.839 --> 00:20:54.920
<v Speaker 3>recognize this. We hold these truths to be self evident,

422
00:20:55.160 --> 00:20:59.039
<v Speaker 3>that all men are created equal honesty and truth. Let's

423
00:20:59.240 --> 00:21:04.799
<v Speaker 3>be honest tonight. I want to talk about the politics

424
00:21:04.839 --> 00:21:09.039
<v Speaker 3>of business. We're starting off this new year with tax reform.

425
00:21:10.319 --> 00:21:13.400
<v Speaker 3>By the way, I'm trying to recover from the government

426
00:21:13.480 --> 00:21:17.319
<v Speaker 3>hating me for being somewhat successful. There's no benefit for

427
00:21:17.400 --> 00:21:20.400
<v Speaker 3>me in tax reform. Living in New York, I lost

428
00:21:20.440 --> 00:21:23.680
<v Speaker 3>my benefit of tax help for owning a nice house.

429
00:21:24.160 --> 00:21:27.240
<v Speaker 3>Oh I'm upset. Well. President Trump had his head in

430
00:21:27.279 --> 00:21:30.640
<v Speaker 3>the right place when he started out planning the tax reform,

431
00:21:30.680 --> 00:21:33.839
<v Speaker 3>but then the Republican Senate stepped in and they had

432
00:21:33.880 --> 00:21:38.160
<v Speaker 3>to make an example taking away deductions in this case

433
00:21:38.440 --> 00:21:43.440
<v Speaker 3>from homeowners. My case, when I bought my new home,

434
00:21:44.160 --> 00:21:46.079
<v Speaker 3>the one thing I looked at was the taxes, and

435
00:21:46.119 --> 00:21:48.640
<v Speaker 3>I said to myself, can I afford this house? And

436
00:21:48.680 --> 00:21:51.640
<v Speaker 3>I said, yeah, the taxes are high. But the government

437
00:21:51.720 --> 00:21:54.640
<v Speaker 3>allows me a deduction with the federal government. The state

438
00:21:54.680 --> 00:21:57.559
<v Speaker 3>government allows it. Great, so I'm not going to worry

439
00:21:57.559 --> 00:21:59.680
<v Speaker 3>about the taxes, and now boom, I have to worry

440
00:21:59.680 --> 00:22:03.000
<v Speaker 3>about the taxes. Having said that, I got hurt badly.

441
00:22:03.119 --> 00:22:06.240
<v Speaker 3>No tax relief insight for me. But I will move

442
00:22:06.279 --> 00:22:11.920
<v Speaker 3>on because the government now is about business. I support

443
00:22:11.960 --> 00:22:15.880
<v Speaker 3>our government's business policies, and I support the approach that

444
00:22:16.200 --> 00:22:20.599
<v Speaker 3>is being made to business issues. Let's talk honesty about

445
00:22:20.640 --> 00:22:25.319
<v Speaker 3>the business of mail and package delivery. The Post Office

446
00:22:25.599 --> 00:22:30.440
<v Speaker 3>is a major, major contributor and involved in our lives,

447
00:22:30.559 --> 00:22:33.799
<v Speaker 3>in everything we purchase. Now, I started to think about

448
00:22:33.839 --> 00:22:36.079
<v Speaker 3>this because Donald Trump, at the end of the year

449
00:22:36.559 --> 00:22:39.680
<v Speaker 3>made the greatest Twitter comment of all from a business

450
00:22:39.720 --> 00:22:43.079
<v Speaker 3>perspective when he commented, why is the United States Post

451
00:22:43.079 --> 00:22:46.279
<v Speaker 3>Office who is losing many, many billions of dollars a

452
00:22:46.359 --> 00:22:50.319
<v Speaker 3>year while charging Amazon and others so little to deliver

453
00:22:50.400 --> 00:22:54.759
<v Speaker 3>their packages, making Amazon richer and the Post Office dumber

454
00:22:54.799 --> 00:22:59.920
<v Speaker 3>and poorer. We should be charging much much more. Thank you,

455
00:23:00.160 --> 00:23:04.319
<v Speaker 3>President in Trump. That's hysterical. Well, it'll affect everyone, but

456
00:23:04.359 --> 00:23:07.920
<v Speaker 3>it's an important comment and I love it. Again. We

457
00:23:08.039 --> 00:23:10.799
<v Speaker 3>have a CEO president in action. I can't help but

458
00:23:10.839 --> 00:23:14.880
<v Speaker 3>think about it under the heading of business leadership. Great

459
00:23:14.920 --> 00:23:17.759
<v Speaker 3>statement if you put it in the form of a question,

460
00:23:18.559 --> 00:23:22.400
<v Speaker 3>why does the Post Office lose billions of dollars? Great

461
00:23:22.480 --> 00:23:25.799
<v Speaker 3>question deserves a great answer. But let me begin with

462
00:23:25.839 --> 00:23:31.440
<v Speaker 3>my own simple question. The government's US Postal Services had

463
00:23:31.440 --> 00:23:36.920
<v Speaker 3>a monopoly on shipping in the United States. Every single letter,

464
00:23:37.000 --> 00:23:40.680
<v Speaker 3>for all intense purposes mailed in the United States grows

465
00:23:40.759 --> 00:23:44.880
<v Speaker 3>through the US Post Office. It's a monopoly that and

466
00:23:44.960 --> 00:23:48.079
<v Speaker 3>of itself should make the United States Post Office one

467
00:23:48.119 --> 00:23:52.160
<v Speaker 3>of the largest corporations in the United States and making

468
00:23:52.200 --> 00:23:55.240
<v Speaker 3>more money than we can count. Then I started to

469
00:23:55.240 --> 00:24:00.880
<v Speaker 3>think about FedEx and UPS Jesse, the difference between the

470
00:24:00.960 --> 00:24:04.119
<v Speaker 3>US Postal Service FedEx and the US whatever it's called,

471
00:24:04.119 --> 00:24:04.759
<v Speaker 3>the UPS.

472
00:24:04.960 --> 00:24:06.400
<v Speaker 4>I knew we were going to talk about this, so

473
00:24:06.440 --> 00:24:08.079
<v Speaker 4>I did a little research, and let me just tell

474
00:24:08.119 --> 00:24:10.680
<v Speaker 4>you something. I didn't even know this, And I wonder

475
00:24:10.680 --> 00:24:12.480
<v Speaker 4>if a lot of our listeners even know the difference

476
00:24:12.480 --> 00:24:15.240
<v Speaker 4>between all three. When somebody says, just ship something, I

477
00:24:15.279 --> 00:24:17.039
<v Speaker 4>don't know. I don't even think about the three. But okay,

478
00:24:17.119 --> 00:24:19.920
<v Speaker 4>let's break it down. The United States Postal Service, it's

479
00:24:19.960 --> 00:24:22.240
<v Speaker 4>a government agency, like you said, found it almost two

480
00:24:22.359 --> 00:24:24.880
<v Speaker 4>hundred and fifty years ago. It's known as the Postal

481
00:24:24.920 --> 00:24:29.640
<v Speaker 4>Service or US Mail. Unlike UPS and FedEx, it has

482
00:24:29.799 --> 00:24:33.759
<v Speaker 4>strict guidelines in terms of size and the weight of

483
00:24:33.799 --> 00:24:37.079
<v Speaker 4>a package, whereas in FedEx and UPS, which we'll get

484
00:24:37.079 --> 00:24:39.960
<v Speaker 4>to get into, you can ship all different kinds of packages.

485
00:24:40.400 --> 00:24:42.920
<v Speaker 3>So it often so you're saying, the US Postal Service

486
00:24:43.000 --> 00:24:45.319
<v Speaker 3>limits what we do. Very smart.

487
00:24:46.160 --> 00:24:49.440
<v Speaker 4>It's funded through postage, stamps and delivery services. That's how

488
00:24:49.440 --> 00:24:52.160
<v Speaker 4>it makes its money. Now, let's get into UPS and FedEx.

489
00:24:52.279 --> 00:24:54.319
<v Speaker 4>Both of them, believe it or not, and I didn't

490
00:24:54.319 --> 00:24:59.200
<v Speaker 4>even know this. They're publicly traded companies. Okay, UPS headquartered

491
00:24:59.200 --> 00:25:01.759
<v Speaker 4>in Georgia with FedEx headquartered in Tennessee.

492
00:25:01.880 --> 00:25:04.920
<v Speaker 3>It's the US government versus two private corporations, right.

493
00:25:05.000 --> 00:25:09.039
<v Speaker 4>Obviously, if you look at UPS or FedEx, there are

494
00:25:09.039 --> 00:25:13.319
<v Speaker 4>differences in service options, pickoff and drop off options, commercial discounts,

495
00:25:13.359 --> 00:25:16.240
<v Speaker 4>what's best for package size. But at the bottom line,

496
00:25:16.599 --> 00:25:19.720
<v Speaker 4>at the bottom line, you have three different ways to

497
00:25:19.759 --> 00:25:22.160
<v Speaker 4>ship products. And if you're a small business or a

498
00:25:22.279 --> 00:25:24.440
<v Speaker 4>larger business, you have to look at all three and

499
00:25:24.440 --> 00:25:25.599
<v Speaker 4>figure out which one's best for you.

500
00:25:25.759 --> 00:25:28.400
<v Speaker 3>But here's the point, it's the problem with our government.

501
00:25:28.759 --> 00:25:32.480
<v Speaker 3>How could the government mess up a monopoly on shipping.

502
00:25:32.799 --> 00:25:35.160
<v Speaker 3>It should be making money and they should have never

503
00:25:35.359 --> 00:25:38.319
<v Speaker 3>allowed the other two to become strong. But my question,

504
00:25:38.359 --> 00:25:42.880
<v Speaker 3>how could they be losing money? It's impossible, right, Can

505
00:25:42.920 --> 00:25:45.480
<v Speaker 3>I be honest with you? Yeah? The theme for tonight.

506
00:25:47.440 --> 00:25:51.920
<v Speaker 3>The US government runs the post office, and that's the problem.

507
00:25:52.200 --> 00:25:54.799
<v Speaker 3>If they did their job right to politicians, there would

508
00:25:54.799 --> 00:25:58.440
<v Speaker 3>be no FedEx, there would be no ups with government control.

509
00:25:58.519 --> 00:26:00.440
<v Speaker 3>With a running stot, no one should have able to

510
00:26:00.519 --> 00:26:04.839
<v Speaker 3>even start and compete. It's terrible. The government can't help itself.

511
00:26:05.119 --> 00:26:08.319
<v Speaker 3>It's not as good as protecting our money, investing it

512
00:26:08.359 --> 00:26:12.640
<v Speaker 3>and spending it wisely. It's just so easy to taxes

513
00:26:12.720 --> 00:26:15.759
<v Speaker 3>and spend our money anyway they want. You know, there

514
00:26:15.759 --> 00:26:18.319
<v Speaker 3>are no taxes in the principality of Monaco.

515
00:26:19.400 --> 00:26:20.839
<v Speaker 4>I remember that when we visited there.

516
00:26:20.839 --> 00:26:25.119
<v Speaker 3>You know why, because the country pays for itself. Everything

517
00:26:25.119 --> 00:26:27.039
<v Speaker 3>else they do, pays for all their expenses.

518
00:26:27.039 --> 00:26:28.839
<v Speaker 4>Because everybody's losing money in the casino.

519
00:26:29.000 --> 00:26:32.039
<v Speaker 3>That's part of it, for sure, But it's a tourist place.

520
00:26:32.119 --> 00:26:34.720
<v Speaker 3>People go, they invest, they buy apartments, and that's how

521
00:26:34.759 --> 00:26:37.920
<v Speaker 3>the government makes its money and pays for it. I'll

522
00:26:37.960 --> 00:26:41.640
<v Speaker 3>tell you something else that really bothers me. Do you know, Jesse,

523
00:26:41.839 --> 00:26:46.240
<v Speaker 3>there is no state income tax in Alaska, Florida, Nevada,

524
00:26:46.480 --> 00:26:49.839
<v Speaker 3>South Dakota, Texas, Wyoming, New Hampshire, and Tennessee.

525
00:26:50.079 --> 00:26:52.319
<v Speaker 4>I didn't know all those states. I knew Texas, but

526
00:26:52.359 --> 00:26:53.279
<v Speaker 4>that's a lot of states.

527
00:26:53.400 --> 00:26:55.200
<v Speaker 3>Yeah, they seem to know how to make money to

528
00:26:55.279 --> 00:26:58.359
<v Speaker 3>support themselves. Maybe one of these states should take over

529
00:26:58.400 --> 00:27:01.039
<v Speaker 3>the Post Office, or maybe they should take over New York.

530
00:27:01.160 --> 00:27:02.960
<v Speaker 3>I hate that new tax.

531
00:27:02.720 --> 00:27:05.200
<v Speaker 4>Build California is about to get a lot more money,

532
00:27:05.240 --> 00:27:06.799
<v Speaker 4>did you Yeah, I know that's all.

533
00:27:06.680 --> 00:27:10.559
<v Speaker 3>The Californians need. Legalize marijuana. That's what they're missing.

534
00:27:10.640 --> 00:27:13.359
<v Speaker 4>I think they'll make a billion dollars from that from taxing.

535
00:27:13.839 --> 00:27:17.119
<v Speaker 3>Let's get back to it. Honesty is the subject, and

536
00:27:17.200 --> 00:27:21.200
<v Speaker 3>honesty and honestly, the President is right the Post Office

537
00:27:21.200 --> 00:27:24.599
<v Speaker 3>should earn billions, not lose billions. But I need to

538
00:27:24.640 --> 00:27:27.319
<v Speaker 3>be honest to give you the other side. We've talked

539
00:27:27.319 --> 00:27:29.720
<v Speaker 3>to one of our earliest shows about the low of

540
00:27:29.960 --> 00:27:35.640
<v Speaker 3>unintended consequences. Sometimes governments make decisions without considering the long

541
00:27:35.759 --> 00:27:39.359
<v Speaker 3>term impact and the long term implications. What happens if

542
00:27:39.400 --> 00:27:42.319
<v Speaker 3>we raise prices in the post office on Amazon and

543
00:27:42.400 --> 00:27:46.319
<v Speaker 3>any other postal people using the rates that ship products

544
00:27:46.400 --> 00:27:50.519
<v Speaker 3>to us. Good question. Huh, well let's talk about that.

545
00:27:50.599 --> 00:27:53.160
<v Speaker 4>You like this just yeah? I think it's a good

546
00:27:53.160 --> 00:27:54.799
<v Speaker 4>point that a lot of people don't think about. No

547
00:27:54.799 --> 00:27:55.839
<v Speaker 4>one ever thinks about.

548
00:27:55.559 --> 00:27:58.119
<v Speaker 3>This, Well, we raise our prices on Amazon, So what

549
00:27:58.200 --> 00:28:01.240
<v Speaker 3>are the choices? First up, they would just pay the increase.

550
00:28:01.480 --> 00:28:05.000
<v Speaker 3>They have no choice. There's not enough capacity anywhere else

551
00:28:05.039 --> 00:28:06.799
<v Speaker 3>to pick up the slack for what the post office

552
00:28:06.839 --> 00:28:10.519
<v Speaker 3>does for Amazon. The leverage is on the government's side.

553
00:28:11.400 --> 00:28:15.240
<v Speaker 3>Now that leaves what would FedEx do? They're the competitor.

554
00:28:15.519 --> 00:28:18.400
<v Speaker 3>Thiss enable FedEx to raise their prices. I think, so

555
00:28:18.480 --> 00:28:21.480
<v Speaker 3>why wouldn't they same thing for ups as well? It's

556
00:28:21.519 --> 00:28:25.640
<v Speaker 3>a great opportunity to increase their profits. Their shareholders wouldn't

557
00:28:25.640 --> 00:28:27.880
<v Speaker 3>want to hear that they have ability to raise prices

558
00:28:27.880 --> 00:28:30.680
<v Speaker 3>and they didn't take advantages. Now they could stay firm.

559
00:28:31.000 --> 00:28:33.519
<v Speaker 3>They can keep their prices as is or lower them

560
00:28:33.559 --> 00:28:35.920
<v Speaker 3>and think that they would gain share a market. However,

561
00:28:36.759 --> 00:28:39.200
<v Speaker 3>I would guess as business people they would not give

562
00:28:39.240 --> 00:28:43.599
<v Speaker 3>away potential margin growth. Now what are the unintended consequences?

563
00:28:43.839 --> 00:28:46.279
<v Speaker 3>Maybe Amazon would take the hit and slow their growth.

564
00:28:47.160 --> 00:28:49.799
<v Speaker 3>But maybe with the tax break we gave big businesses

565
00:28:49.799 --> 00:28:52.920
<v Speaker 3>down to twenty one percent, they simply pay the price

566
00:28:53.240 --> 00:28:57.640
<v Speaker 3>and absorb it elsewhere. But here's the thought, why didn't

567
00:28:57.680 --> 00:29:00.440
<v Speaker 3>the president and his team, why did a minute, why

568
00:29:00.440 --> 00:29:04.279
<v Speaker 3>did anyone suggest we were negotiating reducing the business tax

569
00:29:04.319 --> 00:29:07.880
<v Speaker 3>from thirty five percent to twenty one percent to force

570
00:29:07.920 --> 00:29:10.359
<v Speaker 3>the post office to raise the prices and have a

571
00:29:10.400 --> 00:29:13.680
<v Speaker 3>discussion with the big businesses out there that in order

572
00:29:13.680 --> 00:29:15.640
<v Speaker 3>for us to do this for you, I need you

573
00:29:15.680 --> 00:29:18.000
<v Speaker 3>to agree in advance that if we raise the postal rates,

574
00:29:18.000 --> 00:29:20.000
<v Speaker 3>you're going to pay them. I didn't hear anyone else

575
00:29:20.039 --> 00:29:22.599
<v Speaker 3>but me talk about that. That makes a lot of sense.

576
00:29:22.880 --> 00:29:26.400
<v Speaker 3>Here's the worst of the potential unintended consequences. I'm just

577
00:29:26.400 --> 00:29:29.680
<v Speaker 3>putting it out there just in case Amazon gets the

578
00:29:29.720 --> 00:29:32.160
<v Speaker 3>price to increase and they decide not to absorb it.

579
00:29:32.240 --> 00:29:34.559
<v Speaker 3>What do they do. They put pressure all the way

580
00:29:34.599 --> 00:29:37.839
<v Speaker 3>down the line to all of its suppliers. If that happens,

581
00:29:37.839 --> 00:29:40.960
<v Speaker 3>the pressure we put on manufacturing produce this selling prices

582
00:29:41.000 --> 00:29:43.440
<v Speaker 3>here in the USA and around the world, then it

583
00:29:43.519 --> 00:29:46.680
<v Speaker 3>turned the suppliers force their suppliers pressure run all their

584
00:29:46.720 --> 00:29:50.519
<v Speaker 3>supplies to lower their costs whatever. Even shipping lines and

585
00:29:50.599 --> 00:29:53.079
<v Speaker 3>other freight lines to carry the goods for Amazon or

586
00:29:53.079 --> 00:29:56.319
<v Speaker 3>the US Postal Service will be forced to deal with this.

587
00:29:56.960 --> 00:30:00.279
<v Speaker 3>Everyone but Amazon will be forced to really pay for

588
00:30:00.319 --> 00:30:02.680
<v Speaker 3>the post Office. And what is the real outcome of

589
00:30:02.720 --> 00:30:07.240
<v Speaker 3>all this? The comprice for consumer products will rise, maybe

590
00:30:07.279 --> 00:30:09.799
<v Speaker 3>just raising the price of mail and shipping horse from

591
00:30:09.799 --> 00:30:14.440
<v Speaker 3>the US government. The US Postal Services touches everything and

592
00:30:14.559 --> 00:30:19.559
<v Speaker 3>everything and everyone in the world. That's the unintended consequences.

593
00:30:19.759 --> 00:30:23.039
<v Speaker 3>All our suits, all our shirts, all our dresses, all

594
00:30:23.079 --> 00:30:26.119
<v Speaker 3>our shoes, all our handbags, all our perfumes, all our

595
00:30:26.119 --> 00:30:32.559
<v Speaker 3>cosmetics all become more expensive. The government collects more taxes,

596
00:30:33.000 --> 00:30:36.480
<v Speaker 3>they get to waste more of our money. With all

597
00:30:36.559 --> 00:30:39.640
<v Speaker 3>that money, Is there any chance they'll fix my property

598
00:30:39.680 --> 00:30:43.559
<v Speaker 3>tax reduction in New York? Can I be honest with you,

599
00:30:44.039 --> 00:30:46.039
<v Speaker 3>No way. I'll be back in a moment.

600
00:30:47.160 --> 00:30:49.000
<v Speaker 2>Always in fashion.

601
00:30:49.279 --> 00:30:53.279
<v Speaker 3>My favorite brand has always been Isa. My company at

602
00:30:53.319 --> 00:30:55.759
<v Speaker 3>one time bought that brand. The CEO of the company

603
00:30:55.799 --> 00:30:58.000
<v Speaker 3>handed it to me and said, you better make it work.

604
00:30:58.359 --> 00:31:02.359
<v Speaker 3>And I put everything in my career to make eyesod work.

605
00:31:02.359 --> 00:31:04.519
<v Speaker 3>And I fell in love with that brand, And to

606
00:31:04.519 --> 00:31:08.319
<v Speaker 3>this day it is one of the most exciting endeavors

607
00:31:08.480 --> 00:31:12.519
<v Speaker 3>I've ever got involved with. ISOD is an incredibly strong

608
00:31:12.680 --> 00:31:17.319
<v Speaker 3>golf brand. If you play golf, if you play tennis

609
00:31:17.319 --> 00:31:21.359
<v Speaker 3>for that matter. They make a great polo shirts. I

610
00:31:21.440 --> 00:31:27.039
<v Speaker 3>mean great. They're fit perfect. The material is unique because

611
00:31:27.079 --> 00:31:29.839
<v Speaker 3>it's a p que fabric that waffle leave, you see,

612
00:31:30.480 --> 00:31:33.599
<v Speaker 3>and it's made of a blend of cotton and microfiber

613
00:31:33.680 --> 00:31:37.400
<v Speaker 3>that allows you to stretch. And very often they are

614
00:31:38.279 --> 00:31:44.039
<v Speaker 3>treated with solar protection as well, so they stretch, they're comfortable,

615
00:31:44.079 --> 00:31:46.680
<v Speaker 3>and they breathe well. And one thing about ISOD they

616
00:31:46.720 --> 00:31:49.440
<v Speaker 3>always fit. They'll never tug on you. You put it in

617
00:31:49.480 --> 00:31:52.799
<v Speaker 3>your waist that they'll fit you great. The colors, patterns

618
00:31:52.839 --> 00:31:56.319
<v Speaker 3>are sensational. Now I will also tell you ISOD makes

619
00:31:56.359 --> 00:31:59.480
<v Speaker 3>great shorts and great golf pants. You're a golf friend.

620
00:31:59.519 --> 00:32:01.000
<v Speaker 3>You want to look good. You don't have to think

621
00:32:01.000 --> 00:32:03.680
<v Speaker 3>about how do I look. You want to think about

622
00:32:03.680 --> 00:32:06.799
<v Speaker 3>how you play, not how you feel. Isazad is the

623
00:32:06.839 --> 00:32:09.039
<v Speaker 3>brand for you. I know I was there when it

624
00:32:09.079 --> 00:32:12.359
<v Speaker 3>was created. The strategy behind that brand is brilliant. It's

625
00:32:12.400 --> 00:32:14.720
<v Speaker 3>one of my favorite brands. While I talk about it,

626
00:32:14.759 --> 00:32:17.720
<v Speaker 3>I should tell you about the man's sportswear. Isad wasn't

627
00:32:17.839 --> 00:32:20.400
<v Speaker 3>enough being a golf brand. It wasn't enough being just

628
00:32:20.559 --> 00:32:24.960
<v Speaker 3>great polo shirts with logos without logos. Incredible brand and

629
00:32:25.079 --> 00:32:30.759
<v Speaker 3>story and history. Isaad makes salt weather programs. They have

630
00:32:31.200 --> 00:32:37.519
<v Speaker 3>great printed woven shirts, short sleeves. They look excellent with colors,

631
00:32:37.920 --> 00:32:41.160
<v Speaker 3>excellent with shorts, excellent with cotton pants, of which they

632
00:32:41.200 --> 00:32:44.839
<v Speaker 3>also make this whole salt order relaxed line from Isaac,

633
00:32:45.160 --> 00:32:51.160
<v Speaker 3>whether it be fleece, cotton sweaters, knit polos, woven shirts

634
00:32:51.400 --> 00:32:54.720
<v Speaker 3>and pants of a range of colors and fabrics that

635
00:32:54.799 --> 00:32:56.920
<v Speaker 3>are perfect for a guy wants to go casually in

636
00:32:56.960 --> 00:33:00.240
<v Speaker 3>the spring and summer of this year. And here's the thing.

637
00:33:01.039 --> 00:33:08.519
<v Speaker 3>Ison is affordable. Everyone listening to me talk about this

638
00:33:08.559 --> 00:33:11.839
<v Speaker 3>brand can afford to buy it and know that there

639
00:33:11.839 --> 00:33:14.160
<v Speaker 3>are a lot of other brands that also have a

640
00:33:14.200 --> 00:33:17.680
<v Speaker 3>look like EID. Although I don't believe it's fun as

641
00:33:17.720 --> 00:33:20.440
<v Speaker 3>Isaonda is. The brand has a lot of energy in it,

642
00:33:20.519 --> 00:33:24.160
<v Speaker 3>but at the price points no one can compete. You

643
00:33:24.279 --> 00:33:28.079
<v Speaker 3>can find Eyaesa at You're leading retailers and online at

644
00:33:28.079 --> 00:33:31.519
<v Speaker 3>Izon dot com. Talk to you later, guys. I wish

645
00:33:31.599 --> 00:33:36.400
<v Speaker 3>you are very happy springing, summer and I help you

646
00:33:36.440 --> 00:33:38.720
<v Speaker 3>by telling you if you were eyon, you're gonna look great.

647
00:33:39.559 --> 00:33:42.839
<v Speaker 1>Welcome back to it. Always in fashion, here's your host,

648
00:33:43.119 --> 00:33:43.759
<v Speaker 1>Mark Webber.

649
00:33:44.839 --> 00:33:47.640
<v Speaker 3>If there is a statement that I hate more than

650
00:33:47.720 --> 00:33:50.839
<v Speaker 3>any in business, I guess in life as well, is

651
00:33:50.839 --> 00:33:54.880
<v Speaker 3>when someone says to me, can I be honest with you? No?

652
00:33:55.079 --> 00:33:58.400
<v Speaker 3>Lie to me? What a statement? Somebody says that it's over.

653
00:33:59.119 --> 00:34:03.119
<v Speaker 3>But in business you can't afford to be caught as liars.

654
00:34:03.240 --> 00:34:04.920
<v Speaker 3>Why would you want to be Why did you risk

655
00:34:05.000 --> 00:34:08.199
<v Speaker 3>your company? Why don't you risk the opportunities your reputation?

656
00:34:08.280 --> 00:34:10.519
<v Speaker 3>It's not worth it? Can I be honest with you?

657
00:34:12.119 --> 00:34:16.199
<v Speaker 3>I loved what happened to Apple. I loved they got

658
00:34:16.199 --> 00:34:19.760
<v Speaker 3>caught being dishonest. Can I be honest with you? Is

659
00:34:19.800 --> 00:34:22.880
<v Speaker 3>Apple sorry for lying or the sorry they got caught?

660
00:34:23.519 --> 00:34:26.480
<v Speaker 3>I think they're sorry they got caught having said that.

661
00:34:27.039 --> 00:34:30.119
<v Speaker 3>Jesse legal honesty? What do you think about this one?

662
00:34:30.199 --> 00:34:32.360
<v Speaker 4>Everybody out there? Is your phone slow? There's a reason

663
00:34:32.400 --> 00:34:35.559
<v Speaker 4>for it because when you updated your phone, you might

664
00:34:35.599 --> 00:34:37.360
<v Speaker 4>have an older version of the phone. Your phone might

665
00:34:37.400 --> 00:34:40.800
<v Speaker 4>seem really, really slow. And why is that Apple purposely

666
00:34:41.079 --> 00:34:44.400
<v Speaker 4>updated their software to make your phone slow? Because they

667
00:34:44.679 --> 00:34:47.559
<v Speaker 4>battery their battery that's in those old phones can't keep

668
00:34:47.599 --> 00:34:48.719
<v Speaker 4>up with the new technology.

669
00:34:48.800 --> 00:34:51.360
<v Speaker 3>Now, the last time we spoke about this, I didn't

670
00:34:51.480 --> 00:34:54.960
<v Speaker 3>realize that they were doing it on purpose to slow

671
00:34:55.039 --> 00:34:57.840
<v Speaker 3>down your phone. Oh I thought they were doing it.

672
00:34:57.840 --> 00:35:00.679
<v Speaker 3>It's just a fact of what happened. Newest software slow

673
00:35:00.760 --> 00:35:01.559
<v Speaker 3>down your phone.

674
00:35:01.840 --> 00:35:05.079
<v Speaker 4>Nope, they did a person less no, because if they

675
00:35:05.119 --> 00:35:07.920
<v Speaker 4>didn't do it, your phone was so the phone can't

676
00:35:07.960 --> 00:35:11.000
<v Speaker 4>contain the old battery, it would automatically shut down. Your

677
00:35:11.039 --> 00:35:14.480
<v Speaker 4>phone wouldn't operate. So to do that, everybody updated their software.

678
00:35:14.599 --> 00:35:17.800
<v Speaker 4>Their phones are slow. What Apple didn't say beforehand, they

679
00:35:17.800 --> 00:35:20.280
<v Speaker 4>didn't let their consumers know that this was happening. They

680
00:35:20.320 --> 00:35:21.840
<v Speaker 4>didn't give them the option and say, hey, if you

681
00:35:21.880 --> 00:35:24.159
<v Speaker 4>come in and replace your battery, your phone will be fine.

682
00:35:24.400 --> 00:35:27.320
<v Speaker 4>What people ended up doing was downloading the software and

683
00:35:27.360 --> 00:35:29.719
<v Speaker 4>then getting a new phone. There were people were spending

684
00:35:29.719 --> 00:35:32.119
<v Speaker 4>all this money on the iPhone AID and the iPhone

685
00:35:32.239 --> 00:35:35.480
<v Speaker 4>X because their phone is slow. They were deceived. They

686
00:35:35.480 --> 00:35:36.599
<v Speaker 4>were deceived by Apple.

687
00:35:36.679 --> 00:35:38.440
<v Speaker 3>What's the issue people were threatening.

688
00:35:39.000 --> 00:35:41.559
<v Speaker 4>It's a contract issue and the fact that you have

689
00:35:41.639 --> 00:35:44.480
<v Speaker 4>made an agreement with Apple to buy this phone and

690
00:35:44.760 --> 00:35:47.760
<v Speaker 4>you did not know. Apple never informed you that they

691
00:35:47.760 --> 00:35:50.280
<v Speaker 4>were going to do this, and people were deceived. It's

692
00:35:50.320 --> 00:35:53.400
<v Speaker 4>a matter of deception. It's a matter of unfair practices

693
00:35:53.400 --> 00:35:57.159
<v Speaker 4>for consumers. The fact that your phone is being affected,

694
00:35:57.280 --> 00:35:59.920
<v Speaker 4>your phone, which has everything you need to operate in

695
00:36:00.119 --> 00:36:02.880
<v Speaker 4>your life, is being affected by Apples up there.

696
00:36:02.679 --> 00:36:04.159
<v Speaker 3>They purposely ruining it for you.

697
00:36:04.320 --> 00:36:07.599
<v Speaker 4>There's a number of lawsuits. There's ones in California, New York, Illinois,

698
00:36:07.639 --> 00:36:11.079
<v Speaker 4>there's even one in Israel and France. They're still suing them.

699
00:36:11.119 --> 00:36:14.039
<v Speaker 4>Those lawsuits haven't stopped. What Apple has tried to do

700
00:36:14.199 --> 00:36:16.119
<v Speaker 4>is a way to make good is they said we

701
00:36:16.159 --> 00:36:19.239
<v Speaker 4>will replace your phone at a reduced cost. It's now

702
00:36:19.320 --> 00:36:21.920
<v Speaker 4>gone from seventy nine dollars to twenty nine dollars. Now,

703
00:36:21.960 --> 00:36:24.119
<v Speaker 4>we thought, we thought that they were going to make

704
00:36:24.159 --> 00:36:27.079
<v Speaker 4>this change in January. Nope, it happened in December already.

705
00:36:27.159 --> 00:36:29.280
<v Speaker 4>So people are replacing their phones at a cheaper rate.

706
00:36:29.519 --> 00:36:31.519
<v Speaker 4>Doesn't matter if the lawsuits are not affected. They're still

707
00:36:31.519 --> 00:36:34.960
<v Speaker 4>going through. And I have to tell you Apple might

708
00:36:34.960 --> 00:36:37.440
<v Speaker 4>be facing some legal trouble here. They've had similar claims

709
00:36:37.480 --> 00:36:38.360
<v Speaker 4>in the past that have lost.

710
00:36:38.519 --> 00:36:44.400
<v Speaker 3>Now does the law system automatically hear a case such

711
00:36:44.400 --> 00:36:45.800
<v Speaker 3>as this or could be shut down.

712
00:36:46.480 --> 00:36:49.159
<v Speaker 4>There is a standard whenever you file a lawsuit that

713
00:36:49.199 --> 00:36:51.960
<v Speaker 4>you have to meet. Do you establish enough facts that

714
00:36:52.079 --> 00:36:54.960
<v Speaker 4>say that you might have a case here. Clearly that's happening.

715
00:36:55.280 --> 00:36:58.159
<v Speaker 4>Whether they'll actually be successful, whether it will go to trial,

716
00:36:58.239 --> 00:37:00.840
<v Speaker 4>whether it'll settle. I think it'll probably settle. That's a

717
00:37:00.840 --> 00:37:01.480
<v Speaker 4>different question.

718
00:37:01.559 --> 00:37:03.639
<v Speaker 3>However, why would they settle when they know they have

719
00:37:03.719 --> 00:37:04.519
<v Speaker 3>them dead to rights?

720
00:37:04.960 --> 00:37:08.719
<v Speaker 4>Do you know how time consuming an expensive and annoying

721
00:37:08.800 --> 00:37:13.760
<v Speaker 4>trial can get you? Don't also, truth be told, does

722
00:37:13.840 --> 00:37:18.000
<v Speaker 4>Apple really want to go through discovery where all their emails,

723
00:37:18.320 --> 00:37:20.280
<v Speaker 4>all their communications are disclosed?

724
00:37:20.599 --> 00:37:23.440
<v Speaker 3>Who knows what you're saying? They're going to be willing

725
00:37:23.480 --> 00:37:25.840
<v Speaker 3>to pay such an enormous amount to make this go

726
00:37:25.960 --> 00:37:27.320
<v Speaker 3>away rather than be seen.

727
00:37:27.480 --> 00:37:32.000
<v Speaker 4>We're talking about Apple, We're not talking about Radio shack here.

728
00:37:32.280 --> 00:37:34.360
<v Speaker 4>I think they can afford it. And they've had similar

729
00:37:34.440 --> 00:37:36.639
<v Speaker 4>claims that the similar challenges in the past.

730
00:37:36.840 --> 00:37:41.440
<v Speaker 3>Well, the idea of them agreeing to settle for some

731
00:37:41.840 --> 00:37:45.599
<v Speaker 3>exorbitant number, just so that you just said that we

732
00:37:45.639 --> 00:37:47.440
<v Speaker 3>don't go in and look at them in the back room,

733
00:37:47.719 --> 00:37:48.480
<v Speaker 3>that's interesting.

734
00:37:48.559 --> 00:37:51.559
<v Speaker 4>Well, here's the thing. They've already admitted what they did.

735
00:37:51.679 --> 00:37:53.679
<v Speaker 4>They already realized what they did is kind of wrong.

736
00:37:53.920 --> 00:37:56.199
<v Speaker 4>That's why they're paying That's why they're replacing batteries at

737
00:37:56.239 --> 00:37:56.679
<v Speaker 4>cheap price.

738
00:37:56.800 --> 00:37:59.199
<v Speaker 3>I have one more question for you. You I have a phone,

739
00:37:59.320 --> 00:38:05.559
<v Speaker 3>iPhone Yep, they slowed me downp What is my damage?

740
00:38:06.000 --> 00:38:09.119
<v Speaker 3>What can I possibly get in return for them apologizing

741
00:38:09.159 --> 00:38:10.000
<v Speaker 3>and paying me off?

742
00:38:10.199 --> 00:38:13.079
<v Speaker 4>Now I haven't read the complaints, but if I were

743
00:38:13.119 --> 00:38:16.719
<v Speaker 4>to argue it, I would say, your whole life, your communications,

744
00:38:16.960 --> 00:38:19.719
<v Speaker 4>your work, everything is on your phone. We live in

745
00:38:19.760 --> 00:38:21.880
<v Speaker 4>a day and age where you can't operate in your

746
00:38:21.960 --> 00:38:22.760
<v Speaker 4>life without your.

747
00:38:22.639 --> 00:38:25.280
<v Speaker 3>Phone and Apple. You convinced me that I should trust

748
00:38:25.320 --> 00:38:29.119
<v Speaker 3>you to provide these services in my life. You're my

749
00:38:29.239 --> 00:38:30.960
<v Speaker 3>go to company number one.

750
00:38:31.280 --> 00:38:35.480
<v Speaker 4>Slowing down my phone hurts me. It hurts my business

751
00:38:35.519 --> 00:38:37.559
<v Speaker 4>here and there. What about the people? What about the

752
00:38:37.599 --> 00:38:41.119
<v Speaker 4>people who wasted the money on spending on getting the

753
00:38:41.159 --> 00:38:43.079
<v Speaker 4>money on an iPhone eight or an iPhone X one.

754
00:38:43.079 --> 00:38:44.599
<v Speaker 4>All they had to do was replace the battery.

755
00:38:44.679 --> 00:38:47.239
<v Speaker 3>So you're saying that I can be reimbursed for the

756
00:38:47.280 --> 00:38:49.480
<v Speaker 3>cost of my totality of my new phone if I

757
00:38:49.519 --> 00:38:51.000
<v Speaker 3>bought one once it's slowed down.

758
00:38:51.199 --> 00:38:53.960
<v Speaker 4>It's an argument. Plus there's also all the damages resulting

759
00:38:54.000 --> 00:38:56.119
<v Speaker 4>to the fact that this is a violation of consumer

760
00:38:56.159 --> 00:38:56.960
<v Speaker 4>protection laws.

761
00:38:57.280 --> 00:39:00.559
<v Speaker 3>Okay, that was pretty interesting. The moral to the story

762
00:39:00.599 --> 00:39:04.239
<v Speaker 3>here is tonight the subject is can I be honest

763
00:39:04.280 --> 00:39:08.280
<v Speaker 3>with you? No? Lie to me? My favorite sentence, Hey Apple,

764
00:39:09.280 --> 00:39:13.239
<v Speaker 3>I love you? But come on? Can I be honest

765
00:39:13.280 --> 00:39:16.519
<v Speaker 3>with you? I expect you to be honest with me.

766
00:39:17.320 --> 00:39:19.320
<v Speaker 3>With that, I'll take a break. We'll be back in

767
00:39:19.360 --> 00:39:19.760
<v Speaker 3>a moment.

768
00:39:20.840 --> 00:39:23.239
<v Speaker 2>Always in fashion.

769
00:39:22.920 --> 00:39:26.360
<v Speaker 3>Donna Karen began her career as one of the finest,

770
00:39:26.920 --> 00:39:31.920
<v Speaker 3>most successful, powerful women in the fashion industry. She developed

771
00:39:31.920 --> 00:39:35.800
<v Speaker 3>a collection aimed at the luxury market for women on

772
00:39:35.840 --> 00:39:38.760
<v Speaker 3>the go, women who were powerful in their workplace, women

773
00:39:38.760 --> 00:39:41.760
<v Speaker 3>who had lives that extended beyond the workplace, and her

774
00:39:41.800 --> 00:39:46.079
<v Speaker 3>clothes went from day and tonight. An extraordinary collection. But

775
00:39:46.159 --> 00:39:49.199
<v Speaker 3>the interesting thing Donna Karen had a young daughter, and

776
00:39:49.199 --> 00:39:51.440
<v Speaker 3>she had friends and they couldn't afford to buy the

777
00:39:51.480 --> 00:39:55.840
<v Speaker 3>Donna Karen collection, and Donna invented dk NY Donna Karen

778
00:39:55.880 --> 00:39:58.800
<v Speaker 3>New York. It's an offshoot of the Donna Karen collection.

779
00:39:59.239 --> 00:40:03.039
<v Speaker 3>The same a lifestyle brand. Now we talk about lifestyle brands,

780
00:40:03.039 --> 00:40:05.719
<v Speaker 3>what does that really mean? Simply what they say, there

781
00:40:05.760 --> 00:40:09.159
<v Speaker 3>are brands that follow you throughout your lifestyle. You get

782
00:40:09.239 --> 00:40:11.119
<v Speaker 3>up in the morning, you start to get dressed Donna

783
00:40:11.199 --> 00:40:14.719
<v Speaker 3>Karen Decan Why as intimate apparel, as hosiery, as all

784
00:40:14.760 --> 00:40:19.719
<v Speaker 3>those products. You're getting dressed for work. You get accessorized shoes, handbags,

785
00:40:19.800 --> 00:40:22.360
<v Speaker 3>and it takes you through the day. The remarkable thing

786
00:40:22.400 --> 00:40:25.000
<v Speaker 3>about DK and Y clothes for work, they work into

787
00:40:25.079 --> 00:40:29.360
<v Speaker 3>the evening. The dresses, the suits, the pants, the sweaters,

788
00:40:29.519 --> 00:40:34.559
<v Speaker 3>the blouses, extraordinary clothes at affordable prices that go from

789
00:40:34.719 --> 00:40:37.840
<v Speaker 3>day in tonight. Part of your lifestyle is active. You

790
00:40:37.880 --> 00:40:41.880
<v Speaker 3>have weekends, you have events, you participate in sports. Donna

791
00:40:41.960 --> 00:40:45.880
<v Speaker 3>Karen's casual clothes did that under the DK and Y label.

792
00:40:46.199 --> 00:40:49.719
<v Speaker 3>A vast array of casual sports where that make women

793
00:40:49.920 --> 00:40:54.119
<v Speaker 3>look great as they navigate their busy lives. Whether you

794
00:40:54.199 --> 00:40:56.679
<v Speaker 3>going to soccer games for your children or whether you're

795
00:40:56.679 --> 00:40:59.360
<v Speaker 3>going out to the movies, whatever you want to do.

796
00:41:00.039 --> 00:41:04.800
<v Speaker 3>DCNY Genes dk Y sportswear is there for you. That's

797
00:41:04.840 --> 00:41:09.320
<v Speaker 3>what a lifestyle brand is. I need to mention DKY Activewear,

798
00:41:09.360 --> 00:41:13.800
<v Speaker 3>which is extraordinary, the leggings, the sports bras, the sweats.

799
00:41:14.559 --> 00:41:19.360
<v Speaker 3>You can wear DKY activewear, certainly in the gym, certainly

800
00:41:19.360 --> 00:41:21.800
<v Speaker 3>when you're working out at home, and certainly if you

801
00:41:21.880 --> 00:41:25.119
<v Speaker 3>want on the street, because it's that well done. The

802
00:41:25.199 --> 00:41:28.199
<v Speaker 3>quality of DKY is nothing short of exceptional. And why

803
00:41:28.199 --> 00:41:31.000
<v Speaker 3>shouldn't it be because it was born from the idea

804
00:41:31.159 --> 00:41:36.159
<v Speaker 3>of luxury made affordable for women of America. DK and

805
00:41:36.280 --> 00:41:39.840
<v Speaker 3>why a true lifestyle brand that takes you from day

806
00:41:40.039 --> 00:41:43.760
<v Speaker 3>and tonight, from the week into the weekend, DCN why

807
00:41:44.360 --> 00:41:49.280
<v Speaker 3>you can find DCNY and Macy's DKY dot com. Then

808
00:41:49.320 --> 00:41:53.039
<v Speaker 3>a lifetime of my career building the Van Usten brand,

809
00:41:53.239 --> 00:41:55.719
<v Speaker 3>and I am so pleased that they're back with us

810
00:41:55.800 --> 00:42:00.840
<v Speaker 3>now talking about suits. Men were dressing up again and

811
00:42:00.920 --> 00:42:03.719
<v Speaker 3>it's become cool to wear a suit. Suits can be

812
00:42:03.760 --> 00:42:07.360
<v Speaker 3>won on multipleccasions in multiple ways. You could wear a

813
00:42:07.360 --> 00:42:09.960
<v Speaker 3>suit formally to go out at night or to an event,

814
00:42:10.320 --> 00:42:12.199
<v Speaker 3>to wear a suit to the office with or without

815
00:42:12.239 --> 00:42:16.000
<v Speaker 3>a tie. If you look closely, now fashion trends, suits

816
00:42:16.000 --> 00:42:19.920
<v Speaker 3>are being worn with turtlenecks or mark next. The choices

817
00:42:20.000 --> 00:42:24.199
<v Speaker 3>are endless and every one of them looks right. You

818
00:42:24.239 --> 00:42:27.599
<v Speaker 3>could really really look the part. I believe that in

819
00:42:27.639 --> 00:42:30.840
<v Speaker 3>packaging yourself this is important. Does the products you package

820
00:42:31.039 --> 00:42:33.039
<v Speaker 3>and wearing a suit is one of those things that

821
00:42:33.199 --> 00:42:37.719
<v Speaker 3>make men look their best venues and invented a new idea.

822
00:42:37.840 --> 00:42:41.280
<v Speaker 3>It's called the cool Flex suit. It's been engineered with

823
00:42:41.400 --> 00:42:45.360
<v Speaker 3>stretch technology, giving you the most comfortable fit and mobility.

824
00:42:45.599 --> 00:42:49.440
<v Speaker 3>Its wrinkle resistant fabric, it's cool moisture WICKI it makes

825
00:42:49.440 --> 00:42:52.639
<v Speaker 3>it perfect for all occasions. As we discussed just now,

826
00:42:52.960 --> 00:42:56.440
<v Speaker 3>this new style of looking sharp while feeling cool and

827
00:42:56.519 --> 00:42:59.960
<v Speaker 3>comfortable is amazing, and I'm so excited that the They

828
00:43:00.280 --> 00:43:04.119
<v Speaker 3>Using company is involved in this new technology and is

829
00:43:04.199 --> 00:43:07.920
<v Speaker 3>embracing the whole idea of dressing up. Let's not forget

830
00:43:08.000 --> 00:43:10.719
<v Speaker 3>van Using made its name with dreads shirts. It's only

831
00:43:10.880 --> 00:43:14.480
<v Speaker 3>proper that the soup business follows strongly in its way.

832
00:43:14.840 --> 00:43:17.920
<v Speaker 3>You can find van Using kool Flex Men's stretch suits

833
00:43:17.960 --> 00:43:23.280
<v Speaker 3>at jcpenny or online at jcpenny dot com. Guys, they're great.

834
00:43:23.360 --> 00:43:24.360
<v Speaker 3>You should go look at them.

835
00:43:25.119 --> 00:43:29.360
<v Speaker 1>Welcome back to Always in Fashion. Here's your host, Mark Webber.

836
00:43:30.280 --> 00:43:32.760
<v Speaker 3>Can I be honest with you and someone says that

837
00:43:32.800 --> 00:43:36.960
<v Speaker 3>to me, it's over, it's over. What does it mean? No?

838
00:43:37.079 --> 00:43:41.440
<v Speaker 3>Lie to me, light to me? I just hate that sentence.

839
00:43:41.440 --> 00:43:44.159
<v Speaker 3>And that's what we're talking about tonight. One of my

840
00:43:44.239 --> 00:43:47.559
<v Speaker 3>favorite lines on people who've just I guess the word

841
00:43:47.639 --> 00:43:51.519
<v Speaker 3>is lie is how do you know when someone's lying

842
00:43:52.480 --> 00:43:56.599
<v Speaker 3>his lips are moving? Absolutely? Tonight's show is about a

843
00:43:56.639 --> 00:43:58.920
<v Speaker 3>sentence I heard. Can I be honest with you?

844
00:43:59.480 --> 00:43:59.880
<v Speaker 2>Honestly?

845
00:44:00.199 --> 00:44:04.440
<v Speaker 3>Business has many many ramifications and it comes at you

846
00:44:04.519 --> 00:44:06.960
<v Speaker 3>in many different ways. And I have a story I

847
00:44:07.039 --> 00:44:10.079
<v Speaker 3>want to tell you about your business management, because if

848
00:44:10.119 --> 00:44:13.760
<v Speaker 3>you're not honest in your relationships, it could come back

849
00:44:13.800 --> 00:44:16.719
<v Speaker 3>to haunt you. Couldn't come back to hurt you. I

850
00:44:16.719 --> 00:44:20.880
<v Speaker 3>want to tell you a story about licensing. Licensing is

851
00:44:20.920 --> 00:44:25.480
<v Speaker 3>a vehicle where companies rent their name to other companies

852
00:44:25.519 --> 00:44:28.159
<v Speaker 3>who have the expertise in an area that they're not

853
00:44:28.719 --> 00:44:32.599
<v Speaker 3>familiar with. Most of the sunglasses that you see with

854
00:44:32.760 --> 00:44:37.480
<v Speaker 3>designer names on them are really not manufactured by the designer.

855
00:44:38.159 --> 00:44:43.000
<v Speaker 3>They're manufactured by experts in the eyewear business. Designer company

856
00:44:43.039 --> 00:44:45.480
<v Speaker 3>may very well have an input and what the design

857
00:44:45.599 --> 00:44:48.480
<v Speaker 3>looks like, have a view of what the color should be,

858
00:44:48.559 --> 00:44:52.719
<v Speaker 3>but it's done through what's called a licensing agreement, whereby

859
00:44:52.800 --> 00:44:56.039
<v Speaker 3>you rent your name to an expert and they in

860
00:44:56.079 --> 00:44:59.840
<v Speaker 3>turn pay you rent for using that name. Both companies

861
00:44:59.880 --> 00:45:04.039
<v Speaker 3>do very well. The designer gets their brand extended over

862
00:45:04.159 --> 00:45:07.880
<v Speaker 3>the category that they wouldn't have had before. People now

863
00:45:07.920 --> 00:45:10.840
<v Speaker 3>see at nywhere stores or in sunglass departments that they

864
00:45:10.880 --> 00:45:13.480
<v Speaker 3>wouldn't have been seen before. So the brand grows, it builds,

865
00:45:13.800 --> 00:45:16.719
<v Speaker 3>and they get paid money. In turn. On the other side,

866
00:45:16.760 --> 00:45:20.079
<v Speaker 3>the licensee gets a new brand and has an opportunity

867
00:45:20.119 --> 00:45:21.719
<v Speaker 3>to go out and build a big business with a

868
00:45:21.800 --> 00:45:25.079
<v Speaker 3>designer name. And those two work in tandem. It's an honest,

869
00:45:25.480 --> 00:45:30.559
<v Speaker 3>straightforward relationship, except, as I said in my book, always

870
00:45:30.559 --> 00:45:34.400
<v Speaker 3>in Fashion, licensing is a two edged sword. On the

871
00:45:34.400 --> 00:45:38.800
<v Speaker 3>one side is that easy, beautiful, symbionic relationship I just outlined,

872
00:45:39.280 --> 00:45:43.400
<v Speaker 3>And then the other side. Often, if not always, you

873
00:45:43.480 --> 00:45:48.360
<v Speaker 3>come to a point where your interests cross the sharp side.

874
00:45:48.400 --> 00:45:52.800
<v Speaker 3>Sometimes the licensees might cut corners. Sometimes they may change

875
00:45:52.840 --> 00:45:56.480
<v Speaker 3>through distribution because they see an opportunity to sell a

876
00:45:56.519 --> 00:45:59.920
<v Speaker 3>different kind of retail that you hadn't anticipate for your brand.

877
00:46:00.599 --> 00:46:03.519
<v Speaker 3>You know a discounter. I was doing business with a company,

878
00:46:03.559 --> 00:46:06.320
<v Speaker 3>a licensee of mine. I was the license soer of

879
00:46:06.360 --> 00:46:09.519
<v Speaker 3>a particular product category. The brand that I was managing

880
00:46:09.639 --> 00:46:12.920
<v Speaker 3>was huge. I had a license for this particular product

881
00:46:12.960 --> 00:46:16.679
<v Speaker 3>category with the owner of his own company, very successful company,

882
00:46:17.159 --> 00:46:18.800
<v Speaker 3>and he'd be at it for a year, and he

883
00:46:18.840 --> 00:46:21.639
<v Speaker 3>built a business to about twenty million dollars and felt

884
00:46:21.639 --> 00:46:23.960
<v Speaker 3>it should be much bigger. And it came to me

885
00:46:24.199 --> 00:46:26.440
<v Speaker 3>and asked me whether or not he could sell the

886
00:46:26.480 --> 00:46:31.360
<v Speaker 3>warehouse clubs Costco and Sam's Club. Now I admire those

887
00:46:31.400 --> 00:46:34.320
<v Speaker 3>two stores in particularly. I shop in Costco, I have

888
00:46:34.360 --> 00:46:37.400
<v Speaker 3>a card, I shop Bulk. I like that store, So

889
00:46:37.440 --> 00:46:38.760
<v Speaker 3>I just want to get that out of the way.

890
00:46:39.519 --> 00:46:41.119
<v Speaker 3>This owner of the company came to me and said

891
00:46:41.119 --> 00:46:44.000
<v Speaker 3>he wanted to sell Costco, and I told him no.

892
00:46:44.639 --> 00:46:47.960
<v Speaker 3>I said, that's not our branding strategy. That distribution is

893
00:46:47.960 --> 00:46:50.559
<v Speaker 3>not a component of what we want to do. That

894
00:46:50.599 --> 00:46:53.400
<v Speaker 3>doesn't fit the strategy of the company. So the answer

895
00:46:53.480 --> 00:46:56.840
<v Speaker 3>is no. They started to argue with me, and I

896
00:46:56.920 --> 00:47:00.400
<v Speaker 3>pushed back, and they said, you can't stop me from

897
00:47:00.400 --> 00:47:02.840
<v Speaker 3>going there if I need that distribution. I said, well,

898
00:47:02.880 --> 00:47:05.440
<v Speaker 3>the truth is I can't stop you. I have an

899
00:47:05.440 --> 00:47:07.440
<v Speaker 3>agreement with you, we have a contract, and I don't

900
00:47:07.480 --> 00:47:09.679
<v Speaker 3>want you to do it. And it kept pushing, and

901
00:47:09.679 --> 00:47:12.960
<v Speaker 3>then finally I said, I'll tell you what you want

902
00:47:13.000 --> 00:47:15.320
<v Speaker 3>to buy the company. It's cost your billion dollars. You

903
00:47:15.360 --> 00:47:17.199
<v Speaker 3>pay us a billion dollars. I'll go to the CEO

904
00:47:17.239 --> 00:47:18.480
<v Speaker 3>of the company. If he wants to sell it to

905
00:47:18.480 --> 00:47:19.920
<v Speaker 3>you for a billion dollars, you could have and then

906
00:47:19.920 --> 00:47:22.639
<v Speaker 3>you can do whatever you want. I said short of that,

907
00:47:23.000 --> 00:47:24.719
<v Speaker 3>I'm trying to be fair, heir. I'm willing to help

908
00:47:24.719 --> 00:47:26.400
<v Speaker 3>you anywhere you want to go, but I'm not going

909
00:47:26.440 --> 00:47:29.239
<v Speaker 3>to change the distribution because you want to do more business.

910
00:47:29.440 --> 00:47:31.079
<v Speaker 3>I gave you a great name, build it in the

911
00:47:31.159 --> 00:47:34.079
<v Speaker 3>channels that we agreed upon. I thought we were at

912
00:47:34.079 --> 00:47:36.519
<v Speaker 3>a point where honest men can differ. He left. I left.

913
00:47:36.559 --> 00:47:38.400
<v Speaker 3>I was atl angry. He pressed me so hard. He

914
00:47:38.480 --> 00:47:40.320
<v Speaker 3>might have been a little angry that I told him no,

915
00:47:40.760 --> 00:47:43.280
<v Speaker 3>and it should have ended there. But here is a

916
00:47:43.440 --> 00:47:49.440
<v Speaker 3>very important lesson on honesty. Unbeknownst to me, he went

917
00:47:49.480 --> 00:47:51.840
<v Speaker 3>above my head to the CEO I was the president

918
00:47:51.840 --> 00:47:54.960
<v Speaker 3>at the time, to complain that I wouldn't give him

919
00:47:55.000 --> 00:47:57.599
<v Speaker 3>this deal. What I did was the right thing for

920
00:47:57.679 --> 00:48:01.400
<v Speaker 3>the company. What I did I hand with dignity and respect.

921
00:48:01.480 --> 00:48:04.840
<v Speaker 3>I told him no. He decided to go by my head.

922
00:48:05.360 --> 00:48:10.480
<v Speaker 3>I would never stop anyone from speaking to anyone in

923
00:48:10.559 --> 00:48:13.880
<v Speaker 3>my company. Period. You have a right to speak to

924
00:48:14.159 --> 00:48:18.159
<v Speaker 3>every you want. Hold that thought for a minute. So again,

925
00:48:18.280 --> 00:48:20.559
<v Speaker 3>unbeknownst to me, he went to the CEO had to dialogue.

926
00:48:20.599 --> 00:48:23.159
<v Speaker 3>The CEO called me in later that day. He said

927
00:48:23.199 --> 00:48:26.039
<v Speaker 3>to me, Mark, I had this fellow here today who

928
00:48:26.079 --> 00:48:28.719
<v Speaker 3>was complaining that you wouldn't give him this deal. I said,

929
00:48:28.760 --> 00:48:31.360
<v Speaker 3>you're kidding. He came to see you. He said yeah.

930
00:48:32.559 --> 00:48:34.360
<v Speaker 3>He said why you didn't know? I said no, I

931
00:48:34.400 --> 00:48:36.599
<v Speaker 3>didn't know he's going to go see you. He said,

932
00:48:36.639 --> 00:48:38.239
<v Speaker 3>what do you want to do about him? Said? What

933
00:48:38.280 --> 00:48:39.639
<v Speaker 3>do you want to do? He says, of course, you're right,

934
00:48:39.639 --> 00:48:41.239
<v Speaker 3>We're not going to let him do it. I said,

935
00:48:41.320 --> 00:48:42.840
<v Speaker 3>let me ask you a question. Should I like the

936
00:48:42.880 --> 00:48:44.559
<v Speaker 3>fact that he went around me to do it? He said, no,

937
00:48:44.599 --> 00:48:47.480
<v Speaker 3>you shouldn't like it, but it's okay. You and I agree,

938
00:48:48.039 --> 00:48:52.519
<v Speaker 3>and I did. Now here's where he gets even more complicated. Mark,

939
00:48:52.639 --> 00:48:56.639
<v Speaker 3>I want you to tell him that I said no. Now,

940
00:48:56.679 --> 00:48:59.039
<v Speaker 3>the CEO and I were very close, and I laughed.

941
00:48:59.079 --> 00:49:00.480
<v Speaker 3>I said it whil be my play, as she said,

942
00:49:00.480 --> 00:49:02.840
<v Speaker 3>I thought you'd enjoy it. So I called the guy

943
00:49:02.920 --> 00:49:04.880
<v Speaker 3>back and I said to him, look, I met with

944
00:49:05.239 --> 00:49:09.880
<v Speaker 3>the CEO. We discussed your situation. He has agreed with

945
00:49:09.960 --> 00:49:13.519
<v Speaker 3>me that this distribution your requesting is not right for

946
00:49:13.599 --> 00:49:17.159
<v Speaker 3>the brand, and I want to tell you that your

947
00:49:17.239 --> 00:49:20.320
<v Speaker 3>answer is no, and I need to tell you something else.

948
00:49:20.960 --> 00:49:23.079
<v Speaker 3>I said, if you wanted to go to the CEO,

949
00:49:23.320 --> 00:49:25.480
<v Speaker 3>and you said to me, Mark, if it's okay with you,

950
00:49:26.039 --> 00:49:28.639
<v Speaker 3>I'm not happy with this answer. I'd like to talk

951
00:49:28.679 --> 00:49:30.960
<v Speaker 3>to the CEO. Are you okay with that? I would

952
00:49:31.000 --> 00:49:33.079
<v Speaker 3>have said yes, and you and I would have had

953
00:49:33.079 --> 00:49:37.800
<v Speaker 3>a relationship going forward. But as of this moment, anyone

954
00:49:37.880 --> 00:49:40.639
<v Speaker 3>in your company needs to talk to me. It's not you,

955
00:49:40.880 --> 00:49:44.079
<v Speaker 3>because I'll never talk to you again. And therein is

956
00:49:44.119 --> 00:49:48.199
<v Speaker 3>the honesty of relationships in business. You out there, you

957
00:49:48.280 --> 00:49:50.519
<v Speaker 3>got to think about this. You need to get along

958
00:49:50.559 --> 00:49:53.679
<v Speaker 3>with everyone, but you got to be particularly smart when

959
00:49:53.719 --> 00:49:56.719
<v Speaker 3>you're dealing with people who can affect your business. And

960
00:49:56.760 --> 00:49:59.800
<v Speaker 3>in this case, I had control over my business. With that,

961
00:50:00.800 --> 00:50:03.840
<v Speaker 3>all he had to do was be honest with me.

962
00:50:04.519 --> 00:50:06.400
<v Speaker 3>Can I be honest with you? Mark? I'd like to

963
00:50:06.480 --> 00:50:11.039
<v Speaker 3>see the CEO? Sure tonight? Our subject is can I

964
00:50:11.079 --> 00:50:14.760
<v Speaker 3>be honest with you? No lie to me or mislead me,

965
00:50:15.079 --> 00:50:19.159
<v Speaker 3>or don't include me either way stupid. I need to

966
00:50:19.199 --> 00:50:23.760
<v Speaker 3>talk about honesty in our business. Fashion does come and go,

967
00:50:24.440 --> 00:50:28.880
<v Speaker 3>and style does remain forever. The fashion industry must renew

968
00:50:28.920 --> 00:50:32.679
<v Speaker 3>its commitment to you, the consumers every year, and remember

969
00:50:33.039 --> 00:50:35.480
<v Speaker 3>that you want to be a member of our brands.

970
00:50:36.199 --> 00:50:39.119
<v Speaker 3>We want you as customers forever, and with that comes

971
00:50:39.159 --> 00:50:43.199
<v Speaker 3>the price of honesty. We want your loyalty. We have

972
00:50:43.280 --> 00:50:46.960
<v Speaker 3>to earn it. In order to have your loyalty, we

973
00:50:47.000 --> 00:50:50.800
<v Speaker 3>in the fashion industry must be loyal to you and

974
00:50:50.880 --> 00:50:55.199
<v Speaker 3>to our products. We need to build trust in everything

975
00:50:55.280 --> 00:50:59.000
<v Speaker 3>we do. We need to be thorough with our honesty

976
00:50:59.519 --> 00:51:01.800
<v Speaker 3>to all our our listeners in the fashion and retail

977
00:51:01.840 --> 00:51:04.960
<v Speaker 3>luxury industry. Let me remind you as we start the

978
00:51:05.039 --> 00:51:08.880
<v Speaker 3>new year. Our customers expect the honesty and our products.

979
00:51:09.320 --> 00:51:13.519
<v Speaker 3>They expect our fashion to be well made. They demand

980
00:51:13.599 --> 00:51:16.800
<v Speaker 3>that our choice of fabrics and colors be fashion right

981
00:51:17.280 --> 00:51:21.480
<v Speaker 3>so that they feel right. They expect our clothes and

982
00:51:21.519 --> 00:51:25.039
<v Speaker 3>our shoes to fit well. They want to be comfortable.

983
00:51:26.039 --> 00:51:28.519
<v Speaker 3>They believe us when we say this is real leather

984
00:51:28.559 --> 00:51:32.440
<v Speaker 3>in our handbags and that they're made either Italy or France.

985
00:51:33.599 --> 00:51:37.679
<v Speaker 3>Our consumer is willing to pay, whether discount it or

986
00:51:37.719 --> 00:51:40.960
<v Speaker 3>at the highest, the top level, the peak of luxury.

987
00:51:41.119 --> 00:51:44.239
<v Speaker 3>They're willing to pay in that luxury pyramid. But they

988
00:51:44.320 --> 00:51:48.800
<v Speaker 3>expect and insist on honesty and integrity in our prices,

989
00:51:49.519 --> 00:51:53.280
<v Speaker 3>and today's consumer wants us to do everything we can

990
00:51:53.400 --> 00:51:58.159
<v Speaker 3>to support sustainability at work, to protect the environment. This

991
00:51:58.559 --> 00:52:02.000
<v Speaker 3>is the honesty of fashion, and to night, I'm always

992
00:52:02.039 --> 00:52:04.960
<v Speaker 3>in fashion. I call on you to remember, with the

993
00:52:05.000 --> 00:52:09.239
<v Speaker 3>beginning of two thousand eighteen, to avoid using that sentence.

994
00:52:09.599 --> 00:52:12.800
<v Speaker 3>Can I be honest with you? You better be. This

995
00:52:12.960 --> 00:52:14.559
<v Speaker 3>is Mark Webber. Good night,
