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<v Speaker 1>It's time for coffee and company, fueled by Thornton's on

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<v Speaker 2>All right, let's get it started, Ladies and gentlemen, Hour

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<v Speaker 2>So yesterday, obviously we did talk a lot about the

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<v Speaker 2>injury to Colin Lacey, a highly highly coveted transfer, a

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<v Speaker 2>guy who was super accomplished as a college football player

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<v Speaker 2>four years at South Alabama and he was really really good.

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<v Speaker 2>I don't know where he ranks among the transfers that

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<v Speaker 2>Louisville fans were most excited about, but Louisville lacked explosive

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<v Speaker 2>playmaking ability at the receiver position last season outside of

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<v Speaker 2>Jamari Thrash. But I think Jamari Thrash and I wouldn't

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<v Speaker 2>you know, he was just a good receiver, a reliable

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<v Speaker 2>guy when healthy. Obviously that hand injury later in the

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<v Speaker 2>year really did change some things for him, but obviously

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<v Speaker 2>a really talented guy that his success from Georgia State

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<v Speaker 2>did in fact end up transferring over. And he was good,

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<v Speaker 2>really good, and unfortunately you really learned how valuable he was,

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<v Speaker 2>and you know, you didn't really see the full value

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<v Speaker 2>he had that he brought to you until you know

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<v Speaker 2>he didn't you didn't have him. He's injured and when

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<v Speaker 2>he did play at times he wasn't the same. So

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<v Speaker 2>I think given the accomplishments from Colin Lacey at South Alabama,

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<v Speaker 2>knowing all the other schools that wanted him, and knowing

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<v Speaker 2>that he's a guy that you know, Jeff Brohm could

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<v Speaker 2>really creatively use in a variety of ways and I

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<v Speaker 2>know I'm not the only one that's thrown out that

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<v Speaker 2>Rondell Moore comparison. Tough to live up to that because

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<v Speaker 2>Rondell Moore was an electrifying player, and honestly so is

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<v Speaker 2>so is Colin Lacy. It's just you don't know if

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<v Speaker 2>it would be that way here at Louisville. I happen

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<v Speaker 2>to think that it would. And it's unfortunate that his

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<v Speaker 2>collarbone injury that will sideline him six to eight weeks

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<v Speaker 2>took place right at the same time it started to

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<v Speaker 2>sound like he was really starting to emerge and become

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<v Speaker 2>a guy that you know, they felt very confident in.

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<v Speaker 2>So it's unfortunate. You know, I talked a lot yesterday

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<v Speaker 2>about the potential opportunities here for other guys to kind

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<v Speaker 2>of step up. Right when you get this laid into practice,

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<v Speaker 2>and you know, this close to the season, you know,

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<v Speaker 2>if your second third string you're not getting the same

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<v Speaker 2>reps in practice every day that somebody is that is

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<v Speaker 2>ahead of you on the depth chart. Well, now Colin

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<v Speaker 2>Lacy's not practicing because he's recovering from a collar bone injury,

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<v Speaker 2>just had surgery. So there's some guys that may be

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<v Speaker 2>able to kind of show, hey, I'm not Colin Lacey,

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<v Speaker 2>but you could really you could really utilize me in

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<v Speaker 2>this spot. In fact, you know, it sounds like Murice

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<v Speaker 2>Turner Lowell's running back, like he's somebody that may get

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<v Speaker 2>some slot receiver opportunities now that Colin Lacey is sidelined

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<v Speaker 2>for six to eight weeks. So I still believe they

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<v Speaker 2>could have a really good offense this year. When I

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<v Speaker 2>say really good, I don't mean that they're going to

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<v Speaker 2>lead the country. But I think their offense can be balanced.

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<v Speaker 2>It can be at times, you know, high powered as

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<v Speaker 2>far as lighting up the scoreboard. Maybe an offense that

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<v Speaker 2>you feel like, okay, yeah we're down a couple of

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<v Speaker 2>scores here, but yeah, no problem. We got Jeff Brum

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<v Speaker 2>calling the plays, we got a healthy Tyler Schuck slinging

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<v Speaker 2>it across the yard, and we've got guys that can

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<v Speaker 2>make place. So like, I still think they you know,

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<v Speaker 2>the defense. It's just weird for people to say this,

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<v Speaker 2>but the Louisville offense could be really good this year,

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<v Speaker 2>better than last year, and yet the defense still be

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<v Speaker 2>the overall strength. Because I think the defense has the

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<v Speaker 2>chance to be that good. So I think even with

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<v Speaker 2>Lacey out, Bull should still have a good season and

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<v Speaker 2>have expectations pretty high. But you also can't act as

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<v Speaker 2>if like this is no big deal. Right, You'd be

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<v Speaker 2>better with Calmon Lacey, but without him you could still

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<v Speaker 2>be pretty damn good in my opinion. So nothing, you

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<v Speaker 2>know that that was sort of the gist of yesterday's

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<v Speaker 2>conversation about him being out for six to eight weeks.

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<v Speaker 2>So there's some some smoke out there about a potential

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<v Speaker 2>last minute edition to the roster here as school is

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<v Speaker 2>set to start, I believe next week maybe, and everybody's

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<v Speaker 2>moving in like right now, I don't know when the

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<v Speaker 2>first day of classes start at u of L. And

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<v Speaker 2>even if you know, you arrived a day or two after,

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<v Speaker 2>you could probably still like there's that grace period. We

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<v Speaker 2>all know about that grace period, right, So it's possible,

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<v Speaker 2>But it's one of those things where it's strict rumor

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<v Speaker 2>there really isn't any There's nothing legitimate out there that

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<v Speaker 2>I've seen that makes me believe for sure that they're

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<v Speaker 2>working on doing something here. But it also isn't a

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<v Speaker 2>crazy thing to see potentially happening. And I'll just tell

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<v Speaker 2>you what it is, and again I'm letting you know

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<v Speaker 2>this is just an offline rumor from message boards. I mean,

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<v Speaker 2>it's even being discussed on the Trilla Donovan discord. It

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<v Speaker 2>may be behind some paywalls at rivals in twenty four

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<v Speaker 2>to seven, but I don't have access to those boards.

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<v Speaker 2>But a mari Huggins Bruce, You guys remember that name, right.

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<v Speaker 2>I think of Mariy Huggins Bruce early on in the

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<v Speaker 2>Portal era here as a Louisville football fan. He's like

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<v Speaker 2>the he's the best example, in my opinion, of a

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<v Speaker 2>guy who you liked. He was productive, he was a

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<v Speaker 2>pretty good player. He wasn't your best player. He wasn't

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<v Speaker 2>somebody that you think, like you can't live without. But

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<v Speaker 2>like he's not somebody you're thinking, yeah, he'll leave in

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<v Speaker 2>who cares. He's also not somebody that's like, you know,

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<v Speaker 2>we're going to be doomed if he leaves. But he's

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<v Speaker 2>a you know, he's a guy who you know in

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<v Speaker 2>the last in three seasons at Louisville, there's a receiver

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<v Speaker 2>eighty receptions, eleven hundred yards, ten touchdowns played, thirty eight

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<v Speaker 2>games total. Has really been somebody that you've seen on

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<v Speaker 2>the field with the offense since his freshman season. In fact,

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<v Speaker 2>his best season came as a true freshman in two

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<v Speaker 2>thousand and was that twenty one or twenty I don't

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<v Speaker 2>know what it was. I don't know which year it was,

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<v Speaker 2>but I know he's been on the field since he

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<v Speaker 2>was a true freshman in some former fashion. But yeah,

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<v Speaker 2>he cut twenty nine passes for four hundred and forty

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<v Speaker 2>four yards and four touchdowns in his in his true

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<v Speaker 2>freshman season. And again he made plays last year. Last year,

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<v Speaker 2>you know, three hundred and twelve yards, four touchdowns on

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<v Speaker 2>twenty receptions in all fourteen games played. He is somebody

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<v Speaker 2>that you know, you wouldn't be bummed if your staff

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<v Speaker 2>recruited over this guy, but you don't want him to leave.

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<v Speaker 2>But then when you kind of come to if you will,

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<v Speaker 2>and you realize the era that we're in, this new

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<v Speaker 2>world of college athletics where this guy didn't want to

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<v Speaker 2>be moved down. He wants to be he wants to

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<v Speaker 2>have an elevated role. So like to me, I you know,

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<v Speaker 2>just I'm only speaking for myself here as a Louisville fan.

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<v Speaker 2>I liked him aout. Mary Huggins versus I didn't want

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<v Speaker 2>him to leave, but he's also somebody that, like, yeah,

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<v Speaker 2>makes total sense. He's a guy that probably didn't want

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<v Speaker 2>to leave Louisville until he realized, yeah, I've probably maybe

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<v Speaker 2>maybe I've hit my ceiling here, and let's be real.

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<v Speaker 2>He decided to transfer from Louisville a little bit after

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<v Speaker 2>called in. Lacey committed to Louisville as a transfer guy. So,

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<v Speaker 2>like he saw the writing on the wall, I'm being

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<v Speaker 2>recruited over no hard feelings, you know, I can see

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<v Speaker 2>my role potentially diminishing, and I'm gonna look to leave.

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<v Speaker 2>And he did love Louisville, by the way. He's somebody

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<v Speaker 2>that you know, I remember specifically on his way out

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<v Speaker 2>he talked about how much he loved it here. I

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<v Speaker 2>know there's people in the community. They got to know

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<v Speaker 2>him a little bit, like he's he really liked it here,

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<v Speaker 2>but he's looking out for himself and in this new

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<v Speaker 2>world of college athletics where you have the ability to

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<v Speaker 2>just up and leave whenever you want and find a

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<v Speaker 2>new home that gives you what you're looking for, a

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<v Speaker 2>bigger role, you know, maybe closer to home, that kind

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<v Speaker 2>of stuff. So you know, he's somebody that I didn't

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<v Speaker 2>want to see leave, but I felt like Louisville will

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<v Speaker 2>probably be okay without him, and I understand him looking

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<v Speaker 2>out for himself. Well, he transferred to South Carolina. He

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<v Speaker 2>did not win the starting receiver job at South Carolina.

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<v Speaker 2>In fact, he got beat out by another transfer I believe,

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<v Speaker 2>who transferred in from Coastal Carolina, who was catching passes

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<v Speaker 2>from McCall who's now in in C State. So you know,

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<v Speaker 2>it sounds like he's not really emerged as a guy

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<v Speaker 2>that's going to be relied upon heavily at South Carolina.

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<v Speaker 2>And he tweeted something out that has since been deleted,

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<v Speaker 2>which is I'm completely checked out. I think it's what

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<v Speaker 2>it said, or I'm totally checked out, And this was

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<v Speaker 2>a couple of days ago, maybe now again it's since

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<v Speaker 2>been deleted. He has nothing on his Twitter bio other

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<v Speaker 2>than just an all black avatar and an all black background.

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<v Speaker 2>He does still say that he's a game Cock receiver,

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<v Speaker 2>but there are people that are, I guess, either reporting

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<v Speaker 2>behind a paywall or they're hearing that it's something that's

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<v Speaker 2>being worked on. That he comes back to Louisville and

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<v Speaker 2>rejoins the Louisville team. I have no clue if that's

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<v Speaker 2>true or not. Wouldn't shock me if it's one of

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<v Speaker 2>those things that, like enough people start talking about it.

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<v Speaker 2>So it just is, you know, people started running with it,

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<v Speaker 2>and nobody's out there saying that it's legit and they're

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<v Speaker 2>reporting that it's happening. But it just he is out

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<v Speaker 2>there enough by enough people to where people where people

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<v Speaker 2>like myself could kind of say, okay, you know what,

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<v Speaker 2>maybe that is happening. So that would make me feel

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<v Speaker 2>a little better about Louisville situation with Colin Lacy because

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<v Speaker 2>Huggins Bruce he never really was consistent enough, like he

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<v Speaker 2>was good enough. He made some plays, you saw some

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<v Speaker 2>flashes of it, but you know, he really was expected

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<v Speaker 2>to maybe emerge in a big way when thrash went

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<v Speaker 2>down last year and it just didn't happen. You know,

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<v Speaker 2>he'd have a game here or there, he'd have a

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<v Speaker 2>play here or there where you're like, all right, here

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<v Speaker 2>we go this guy, man, he can he's good, and

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<v Speaker 2>then it did. You know, then you then you'd you'd

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<v Speaker 2>go a couple of games and you think to yourself, Oh,

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<v Speaker 2>I forgot about that guy. Where's he been. So there's

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<v Speaker 2>also a part of me that says, maybe AMRII Huggins

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<v Speaker 2>Bruce didn't really you know, thrive at Louisville because of

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<v Speaker 2>the guys thrown in the ball, Willie Cunningham and who

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<v Speaker 2>you know, heck of a player in his own way,

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<v Speaker 2>but like wasn't consistent with his arm and then you know,

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<v Speaker 2>we all know Jack Plummer was Jack Plumber. So if

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<v Speaker 2>that happens, awesome, Uh, if it's completely made up, shout

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<v Speaker 2>out to somebody who was able to like wishfully float something.

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<v Speaker 2>And it kind of created a life of its own

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<v Speaker 2>to where there's a lot of folks that seem to

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<v Speaker 2>believe that it's that it's true. So just because they

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<v Speaker 2>may be working on this doesn't mean it's gonna happen

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<v Speaker 2>because it would probably take you know, I mean, it's possible.

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<v Speaker 2>I don't think it's too late for you to end

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<v Speaker 2>up enrolled in school here, and maybe I'm wrong, but

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<v Speaker 2>him transferring to a school that he's already been at, wouldn't.

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<v Speaker 2>I mean, there's you know, I guess he did enroll

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<v Speaker 2>in spring classes and he went through spring with South Carolina,

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<v Speaker 2>so maybe that does make things a little bit sticky,

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<v Speaker 2>but you have to worry about him being able to

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<v Speaker 2>get into school, right, Like I mean, he's somebody that

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<v Speaker 2>you know has already been here for three years. So

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<v Speaker 2>again I'm I'm not here to report that that is

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<v Speaker 2>happening or it's not happening, but I would be in

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<v Speaker 2>favor of that if so. All right, something else we

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<v Speaker 2>discussed that came out in the three o'clock hour and

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<v Speaker 2>there's some reaction on the text line, and that is

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<v Speaker 2>that we now know when John Caliperry is coming back

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<v Speaker 2>to Lexington. It'll be on Saturday, February the first. That

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<v Speaker 2>is when Kentucky and Arkansas will play at Rupperina, And

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<v Speaker 2>that's going to be a really tough ticket to get.

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<v Speaker 2>I wouldn't be good at guessing the price Ranger going

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<v Speaker 2>to see. But two things, Arkansas fans will be there. Now,

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<v Speaker 2>there ain't gonna be that many of them, I'm sure,

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<v Speaker 2>but like they'll they travel if they can get a ticket.

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<v Speaker 2>Like I think Kentucky losing Cow will some would say

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<v Speaker 2>that they got rid of him, but cal being at

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<v Speaker 2>Arkansas and also Arkansas having a hell of a run

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<v Speaker 2>with Musselman until the last year. I think that has

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<v Speaker 2>let people know. Arkansas, Man, they got a big ass

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<v Speaker 2>fan base that does, in fact care about basketball more

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<v Speaker 2>than just about everybody in the SEC outside of Kentucky.

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<v Speaker 2>So you know, I think Arkansas fans there's enough of

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<v Speaker 2>them out there to where, if you know, if somebody

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<v Speaker 2>had access to tickets, you know these secondhand markets, if

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<v Speaker 2>they got tickets and resold them for a big, big,

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<v Speaker 2>big chunk, I wouldn't be I wouldn't put it Patson

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<v Speaker 2>Arkansas fan to travel here. I guess at that point

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<v Speaker 2>in February, you depend on how good you are. Right Like,

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<v Speaker 2>you're not going to make the trip if your team's

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<v Speaker 2>terrible and you expect them to get blown out. But

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<v Speaker 2>Kentucky fans, I think there's gonna be an incentive there

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<v Speaker 2>for them to say they want to be there to

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<v Speaker 2>boo his ass when he comes out onto the floor.

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<v Speaker 2>Now you're somebody I'm just trying to, you know, psychologically,

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<v Speaker 2>look at it. If you are a Kentucky fan and

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<v Speaker 2>you're willing to say, Okay, I only go to three

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<v Speaker 2>games a year. I live in I live in h

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<v Speaker 2>I live in Owensboro. See, you know, not super close

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<v Speaker 2>to Lexington, but not too far but I go to

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<v Speaker 2>three games every year, and I'm not afraid to spend

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<v Speaker 2>a good chunk of money because it's a game I

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<v Speaker 2>want to be at and I want a good seat.

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<v Speaker 2>If you're that person and this game is circled for

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<v Speaker 2>you as one of the ones you gotta get to,

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<v Speaker 2>my gut tells me you're getting there to boo loudly,

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<v Speaker 2>because that's the incentive. You aren't. You aren't, You aren't

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<v Speaker 2>circling this is Oh, let's bring him home. Cow oh.

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<v Speaker 2>I want to give him a big smooch. I hope

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<v Speaker 2>I run into him walking down that road he was

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<v Speaker 2>walking his dog on. Maybe I'll see him taking an

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<v Speaker 2>old stroll down Memory Lane whatever the busiest road in

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<v Speaker 2>lexingon is that he was just walking his dog. Yeah,

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<v Speaker 2>Richmond Road, just walking his dog in a baby stroller,

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<v Speaker 2>Wasn't it? Like what a what means? That's one of

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<v Speaker 2>those That is one of those things, Like you know,

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<v Speaker 2>even now it's been what four months since that happened

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<v Speaker 2>or whatever it was, it's still insane that that happened.

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<v Speaker 2>Like the cal departure to Arkansas was a wild ride,

278
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<v Speaker 2>because I do believe that deep down he had regret

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<v Speaker 2>that he didn't. He wanted to put the fear that

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<v Speaker 2>he could go somewhere and it was happening. And then

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<v Speaker 2>I believe he talked to people at UK and he

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<v Speaker 2>kind of told him, you know, I'll come back if

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<v Speaker 2>this or that, and I think it pretty much turned

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<v Speaker 2>into no.

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<v Speaker 3>We remember it was right off the heels of that

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<v Speaker 3>TV interview with Mitch Barnhart.

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<v Speaker 2>Oh God, that was so awkward. Yeah, yeah, so I think.

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<v Speaker 2>I mean, again, I don't know the specifics, and maybe

289
00:14:37.679 --> 00:14:41.360
<v Speaker 2>this has been out there. It's one of those things

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<v Speaker 2>where I know who I heard it from, but I

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<v Speaker 2>don't remember if he told me this in conversation or

292
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<v Speaker 2>if he said it on his show, which I'm sure

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<v Speaker 2>you're probably familiar with who I'm talking about. But like

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00:14:50.840 --> 00:14:53.799
<v Speaker 2>cal actually broke his contract and could have been like,

295
00:14:54.399 --> 00:14:57.360
<v Speaker 2>you know, not only do you not get to go,

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<v Speaker 2>or not only are we not going to to give

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<v Speaker 2>you what you're asking for, you should take this job

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<v Speaker 2>and if you don't, we'll fire you and not owe

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<v Speaker 2>you a dime because you violate. You broke your contract

300
00:15:09.039 --> 00:15:13.000
<v Speaker 2>by communicating with another school about their job without letting

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<v Speaker 2>your athletic director know. So you know, anyways, I mean,

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<v Speaker 2>I have no problem in saying it. That is one

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<v Speaker 2>of the storylines of college basketball this year. How does

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00:15:23.759 --> 00:15:26.279
<v Speaker 2>Cal do it? As new school? And I don't think

305
00:15:26.279 --> 00:15:29.080
<v Speaker 2>a storyline about college basketball is as much about like,

306
00:15:29.080 --> 00:15:31.080
<v Speaker 2>there's not pressure on Mark Pope to win, to win

307
00:15:31.320 --> 00:15:34.120
<v Speaker 2>really really big right away. But you know, if he's

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<v Speaker 2>terrible in year one and they don't make the tournament

309
00:15:36.120 --> 00:15:37.559
<v Speaker 2>or something, which I don't see that happening, like that

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<v Speaker 2>would be a storyline because that's rare for Kentucky in

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<v Speaker 2>in any era, any coach. But you know, if Cal

312
00:15:44.639 --> 00:15:47.360
<v Speaker 2>is rolling and they're kind of just trotting along looking

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<v Speaker 2>like a tournament team potentially or looking like a tournament

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00:15:49.840 --> 00:15:52.039
<v Speaker 2>team safely but not looking like a real contender. But

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00:15:52.120 --> 00:15:53.960
<v Speaker 2>yet Cal does have Arkansas looking like one of the

316
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<v Speaker 2>best teams in the country, then I think, you know,

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<v Speaker 2>it will be a big talking point. But I still

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<v Speaker 2>feel we you know this, this question was asked on

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<v Speaker 2>the text line, and it was actually discussed on the

320
00:16:06.399 --> 00:16:10.639
<v Speaker 2>show not long after we found out, you know that

321
00:16:10.720 --> 00:16:13.120
<v Speaker 2>this was happening, right Cal's out, Arkansas is where he's

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<v Speaker 2>gonna be, and they hired Mark Pope. There's no doubt

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<v Speaker 2>in my mind in this one game they're gonna play.

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<v Speaker 2>The pressure is on Cal more than Pope, and it's

325
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<v Speaker 2>not close, right. I mean, Cal has a probably better

326
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<v Speaker 2>roster on paper, just because of how top heavy his

327
00:16:28.000 --> 00:16:32.080
<v Speaker 2>roster is with their transfers. And you know, he's a

328
00:16:32.159 --> 00:16:35.360
<v Speaker 2>made man. He's John freaking Cala Perry. Pope's never won

329
00:16:35.399 --> 00:16:38.279
<v Speaker 2>a tournament game doesn't mean he can't win big at Kentucky.

330
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<v Speaker 2>That's not me acting as if they hired some guy

331
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<v Speaker 2>who's gonna be awful, because you just never know, and

332
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<v Speaker 2>I actually happen to I think Mark Pope's a good coach.

333
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<v Speaker 2>Now will he be able to truly get them where

334
00:16:45.840 --> 00:16:49.759
<v Speaker 2>they want to be because Cal obviously recent tournament success

335
00:16:49.840 --> 00:16:52.039
<v Speaker 2>was a big failure for him, but he kept them

336
00:16:52.080 --> 00:16:55.559
<v Speaker 2>in the limelight, he kept them in the top tier

337
00:16:55.559 --> 00:16:58.600
<v Speaker 2>of the sport as far as you know, who's being discussed,

338
00:16:58.600 --> 00:17:02.559
<v Speaker 2>who's believed to be a con tender consistently. And I

339
00:17:02.559 --> 00:17:04.720
<v Speaker 2>don't know Pope can do that and Kentucky needs that,

340
00:17:04.799 --> 00:17:08.160
<v Speaker 2>don't they? Because if Pope has Kentucky, as you know,

341
00:17:08.839 --> 00:17:13.200
<v Speaker 2>third fourth SEC every year, always in the tournament, top six,

342
00:17:13.319 --> 00:17:17.039
<v Speaker 2>top five seed, ish, that's not bad. That's not fireable.

343
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<v Speaker 2>But that's where Kentucky just becomes another program that is

344
00:17:22.039 --> 00:17:25.039
<v Speaker 2>certainly a blue bud, blue blood, but you know, they're

345
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<v Speaker 2>kind of one of many in that tier in Kentucky.

346
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<v Speaker 2>Last I checked, they don't want to be in any

347
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<v Speaker 2>tier other than the tip top tier, and that's just

348
00:17:31.720 --> 00:17:33.839
<v Speaker 2>where you know, you just don't know if Pope can

349
00:17:33.880 --> 00:17:35.640
<v Speaker 2>do that. So I think the pressure is on Cal

350
00:17:35.720 --> 00:17:39.839
<v Speaker 2>because what's Cal's excuse this year? If they stink, I mean,

351
00:17:39.880 --> 00:17:43.960
<v Speaker 2>he'll have them. We're young, we built a brand new team.

352
00:17:44.519 --> 00:17:47.279
<v Speaker 2>Guys haven't been practicing. Like some of the nonsensical excuses

353
00:17:47.279 --> 00:17:50.480
<v Speaker 2>he used in Lexington were just hilarious. But like, no,

354
00:17:50.640 --> 00:17:52.839
<v Speaker 2>there's no doubt somebody's asked us. Somebody has asked on

355
00:17:52.880 --> 00:17:53.960
<v Speaker 2>text line, do you think who do you think has

356
00:17:54.000 --> 00:17:56.680
<v Speaker 2>more pressure? I think it's not even close. More pressure

357
00:17:56.720 --> 00:17:58.480
<v Speaker 2>to be good in year one and more pressure to

358
00:17:58.519 --> 00:18:01.680
<v Speaker 2>beat the other. It is Col than Pope. I think

359
00:18:01.680 --> 00:18:04.680
<v Speaker 2>that's a no brainer. Also, real quick, before we get

360
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<v Speaker 2>to our next break, the you know Cal is you know,

361
00:18:07.319 --> 00:18:11.759
<v Speaker 2>he's he's all about not playing games in home arenas

362
00:18:11.799 --> 00:18:16.319
<v Speaker 2>in college basketball. He wants to do big event games

363
00:18:16.359 --> 00:18:19.279
<v Speaker 2>on television nationally. That are played an NBA Arenas with

364
00:18:19.319 --> 00:18:22.640
<v Speaker 2>not that many fans there, just because you know, that's

365
00:18:22.799 --> 00:18:25.799
<v Speaker 2>that's how he operates. And you know, Kentucky fans they

366
00:18:25.880 --> 00:18:27.839
<v Speaker 2>got to go to Vegas, they got to go to

367
00:18:28.200 --> 00:18:32.319
<v Speaker 2>other cities when the Champions Classic rotates, and you know, hell,

368
00:18:32.359 --> 00:18:34.519
<v Speaker 2>they played some games up in New York City randomly.

369
00:18:34.599 --> 00:18:36.039
<v Speaker 2>So like, you know, if you went on those trips

370
00:18:36.079 --> 00:18:37.599
<v Speaker 2>and your team was good, I'm sure that was fun.

371
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<v Speaker 2>But like, I don't know, I just think it's insane.

372
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<v Speaker 2>I'm I'm probably in the minority here, but if you've

373
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<v Speaker 2>got these teams on your schedule every year, it should

374
00:18:46.519 --> 00:18:48.160
<v Speaker 2>rotate home and home and you could still call it

375
00:18:48.200 --> 00:18:49.920
<v Speaker 2>whatever you're gonna call it, and it would be best

376
00:18:49.920 --> 00:18:52.880
<v Speaker 2>for college basketball because those are true road games and

377
00:18:52.920 --> 00:18:55.799
<v Speaker 2>you get, you know, just a great atmosphere that can

378
00:18:55.880 --> 00:18:59.799
<v Speaker 2>help really expose how awesome college basketball can be when

379
00:18:59.799 --> 00:19:04.839
<v Speaker 2>you have the best teams play. So anyways, Arkansas has

380
00:19:05.000 --> 00:19:06.880
<v Speaker 2>decided to, I mean, so Cal won't you know, Cal

381
00:19:06.920 --> 00:19:09.279
<v Speaker 2>doesn't have the Champions Classic anymore because he's at Arkansas.

382
00:19:09.359 --> 00:19:12.119
<v Speaker 2>Do I have the CBA Sports Classic? So you know,

383
00:19:12.279 --> 00:19:13.680
<v Speaker 2>one of the games that he has put together for

384
00:19:13.680 --> 00:19:17.839
<v Speaker 2>the upcoming season, is a Thanksgiving Day matchup where Arkansas

385
00:19:17.960 --> 00:19:21.480
<v Speaker 2>is going to play. Arkansas is gonna play. I think

386
00:19:21.519 --> 00:19:26.240
<v Speaker 2>it's Illinois, which is which is kind of kind of odd.

387
00:19:26.400 --> 00:19:29.240
<v Speaker 2>I feel like I think they're gonna let's see, yeah,

388
00:19:29.319 --> 00:19:35.119
<v Speaker 2>Illinois to battle Arkansas in Thanksgiving Day showdown. This will

389
00:19:35.119 --> 00:19:40.720
<v Speaker 2>be played at T Mobile Arena in Kansas City and

390
00:19:40.759 --> 00:19:44.319
<v Speaker 2>it'll be broadcast live at three pm Central on CBS

391
00:19:44.480 --> 00:19:47.920
<v Speaker 2>and streamed on Paramount. So it's on Thanksgiving, they're gonna

392
00:19:47.920 --> 00:19:49.759
<v Speaker 2>be going up. There's gonna be football that'll get way

393
00:19:49.759 --> 00:19:52.839
<v Speaker 2>more attention. But uh, this is actually like, this will

394
00:19:52.839 --> 00:19:54.920
<v Speaker 2>get a lot of viewership because it's gonna be on

395
00:19:55.119 --> 00:19:57.920
<v Speaker 2>right after a big time NFL game, and some will

396
00:19:58.000 --> 00:20:01.839
<v Speaker 2>automatically turn it over, and then some won't turn it over,

397
00:20:02.279 --> 00:20:04.160
<v Speaker 2>and then a lot will turn it over, but not

398
00:20:04.279 --> 00:20:09.119
<v Speaker 2>right away. And it's crazy that alone will that alone

399
00:20:09.240 --> 00:20:11.680
<v Speaker 2>will give this a huge rating, which cow wants. Col

400
00:20:11.680 --> 00:20:13.319
<v Speaker 2>wants to be able to say, Hey, we played on

401
00:20:13.319 --> 00:20:15.920
<v Speaker 2>Thanksgiving and we had one of the highest rated games

402
00:20:15.960 --> 00:20:20.440
<v Speaker 2>of college basketball season, and he'll use that to continue

403
00:20:20.480 --> 00:20:22.519
<v Speaker 2>to kind of, you know, carry that brand that he

404
00:20:22.599 --> 00:20:24.279
<v Speaker 2>carries that you know, he's the big dog, he's the

405
00:20:24.359 --> 00:20:27.359
<v Speaker 2>larger than Live guy. I can't think of the examples,

406
00:20:27.359 --> 00:20:29.559
<v Speaker 2>but I know there were two games that, if you

407
00:20:29.599 --> 00:20:32.000
<v Speaker 2>went back and looked at in previous seasons the most

408
00:20:32.119 --> 00:20:35.480
<v Speaker 2>watched college basketball games, there were two or three that

409
00:20:35.519 --> 00:20:38.480
<v Speaker 2>you were like, huh, And it was only because it

410
00:20:38.559 --> 00:20:41.000
<v Speaker 2>happened to come on right after an NFL game and

411
00:20:41.039 --> 00:20:44.119
<v Speaker 2>people just left it on that station. All right, quick break,

412
00:20:44.119 --> 00:20:45.640
<v Speaker 2>we'll come back on the other side. We'll talk about

413
00:20:45.680 --> 00:20:49.960
<v Speaker 2>this this beer controversy. It's not really a controversy, but

414
00:20:50.559 --> 00:20:53.279
<v Speaker 2>some louisvell fans are upset about a local brewery here

415
00:20:53.319 --> 00:20:57.039
<v Speaker 2>that has now partnered with Kentucky with nil and their

416
00:20:57.079 --> 00:20:59.559
<v Speaker 2>own beer, just a year after they did the same

417
00:20:59.559 --> 00:21:02.160
<v Speaker 2>thing for So we'll get to that in a lot more.

418
00:21:02.200 --> 00:21:04.079
<v Speaker 2>Stick with us. It's coffee and company. Feel about Thorton's

419
00:21:04.079 --> 00:21:08.920
<v Speaker 2>on Sports Talk seven ninety. I love this song, Kit Moore.

420
00:21:09.599 --> 00:21:11.960
<v Speaker 2>Don't know much else about Kit more other than this song.

421
00:21:12.000 --> 00:21:13.119
<v Speaker 2>I know he's had some other hits.

422
00:21:13.119 --> 00:21:15.200
<v Speaker 3>I think he had something about a truck too, right.

423
00:21:15.240 --> 00:21:18.559
<v Speaker 2>Oh yeah, that song's awful. But this song, this song

424
00:21:18.599 --> 00:21:21.039
<v Speaker 2>I love. I don't know why. It's just good. Turn

425
00:21:21.039 --> 00:21:27.000
<v Speaker 2>it up, John good stuff. Song's old. I think it

426
00:21:27.079 --> 00:21:30.079
<v Speaker 2>sounds like modern country, but you know, I think it's

427
00:21:30.079 --> 00:21:31.440
<v Speaker 2>at least ten years old maybe.

428
00:21:31.599 --> 00:21:33.720
<v Speaker 3>Usually it's easy for me to find how old it is.

429
00:21:33.720 --> 00:21:38.359
<v Speaker 2>Wroun Beer Money, but Kit Moore twenty twelve, Uh, that

430
00:21:38.480 --> 00:21:41.319
<v Speaker 2>sounds about right. Yeah, came out in July twenty twelve,

431
00:21:41.359 --> 00:21:42.559
<v Speaker 2>so it's twelve years old.

432
00:21:42.680 --> 00:21:43.119
<v Speaker 1>Wow.

433
00:21:43.440 --> 00:21:48.319
<v Speaker 2>Gosh, man, that's that again, Like that's old music to

434
00:21:48.519 --> 00:21:51.119
<v Speaker 2>people that are like not that much younger than me.

435
00:21:51.559 --> 00:21:53.599
<v Speaker 2>Did you know that song like when it came out

436
00:21:53.680 --> 00:21:54.880
<v Speaker 2>or did you believe so?

437
00:21:54.960 --> 00:21:56.960
<v Speaker 3>Yeah, twelve years ago around middle school era for me?

438
00:21:57.039 --> 00:21:59.279
<v Speaker 2>Yeah, I mean yeah it was. It was a top

439
00:21:59.519 --> 00:22:03.440
<v Speaker 2>three entry, you know, Billboard hits. So even if you're

440
00:22:03.480 --> 00:22:05.079
<v Speaker 2>not looking, it's one of those things where if you're

441
00:22:05.160 --> 00:22:08.000
<v Speaker 2>if it's a top three radio hit in hot country,

442
00:22:08.640 --> 00:22:12.480
<v Speaker 2>you know, pop that kind of stuff, Especially back then

443
00:22:12.519 --> 00:22:13.559
<v Speaker 2>when streaming wasn't as.

444
00:22:13.480 --> 00:22:16.680
<v Speaker 3>Prevalent, you could stumble upon it. You could not like.

445
00:22:16.680 --> 00:22:18.559
<v Speaker 2>Country and have known that song, you know what I mean?

446
00:22:18.599 --> 00:22:21.039
<v Speaker 2>Not every word, of course, but yeah. His his debut

447
00:22:21.079 --> 00:22:30.079
<v Speaker 2>single was some better in a harmor's field, and he

448
00:22:30.200 --> 00:22:32.119
<v Speaker 2>sounds better than that clearly, but he's got like a

449
00:22:32.160 --> 00:22:32.920
<v Speaker 2>gravelly voice.

450
00:22:33.400 --> 00:22:35.920
<v Speaker 3>Yeah, very grungey baby man.

451
00:22:36.880 --> 00:22:38.279
<v Speaker 2>Yeah, he sounds a lot better and me, I'll let

452
00:22:38.359 --> 00:22:40.119
<v Speaker 2>him do the thing and then I'll stop. All right,

453
00:22:40.160 --> 00:22:42.160
<v Speaker 2>It's coffee and company. Feel Bet Thorton's here on Sports

454
00:22:42.160 --> 00:22:44.640
<v Speaker 2>Talk seven ninety. I appreciate John playing beer money by

455
00:22:44.799 --> 00:22:50.119
<v Speaker 2>h Kip Moore because beer money is being utilized to help,

456
00:22:50.200 --> 00:22:52.920
<v Speaker 2>you know, foot the bill for college athletics and players

457
00:22:52.920 --> 00:22:54.920
<v Speaker 2>and I all all that kind of stuff. So we'll

458
00:22:54.920 --> 00:22:58.960
<v Speaker 2>start with the most recent piece of news here. So

459
00:22:59.559 --> 00:23:03.200
<v Speaker 2>the universe Steve Kentucky. Uh well, I don't even know

460
00:23:03.240 --> 00:23:05.319
<v Speaker 2>if it's it's Club Blue, which is one of the

461
00:23:05.359 --> 00:23:09.920
<v Speaker 2>Kentucky collectives. I guess for nil it makes it. Yeah,

462
00:23:09.920 --> 00:23:11.480
<v Speaker 2>So here's the details of it before I get it

463
00:23:11.480 --> 00:23:15.079
<v Speaker 2>all wrong. There's a there's a beer now called Kentucky

464
00:23:15.119 --> 00:23:18.319
<v Speaker 2>Blue Light that is made by Gravelly Brewing Company, which

465
00:23:18.359 --> 00:23:22.000
<v Speaker 2>is here. They're based here in Louisville. And you know,

466
00:23:22.839 --> 00:23:25.240
<v Speaker 2>I've seen the cans, I've seen the tap. I know

467
00:23:25.279 --> 00:23:28.000
<v Speaker 2>there's certain places that have it. I don't know what

468
00:23:28.119 --> 00:23:29.960
<v Speaker 2>kind of you. I don't know what beer tastes like.

469
00:23:30.079 --> 00:23:34.680
<v Speaker 2>But what's happening here is that Club Blue an official

470
00:23:34.720 --> 00:23:39.279
<v Speaker 2>partner of UK Athletics. They're providing you know, anile opportunity

471
00:23:39.319 --> 00:23:41.480
<v Speaker 2>to student athletes. So I don't know how the percentages

472
00:23:41.480 --> 00:23:45.319
<v Speaker 2>are broken down or what cut is in place, but

473
00:23:45.440 --> 00:23:48.119
<v Speaker 2>some of the money purchased, some of the money that

474
00:23:48.160 --> 00:23:51.039
<v Speaker 2>is spent on this beer will go towards in IL

475
00:23:51.240 --> 00:23:54.039
<v Speaker 2>this inile collective Club Blue, which none of like this

476
00:23:54.119 --> 00:23:57.440
<v Speaker 2>is normal. There's there's probably a lot of other universities

477
00:23:57.480 --> 00:24:01.200
<v Speaker 2>that have partnered with a brewery, a brewer brewery to

478
00:24:01.319 --> 00:24:04.559
<v Speaker 2>you know, bring in money and you know, just help

479
00:24:04.599 --> 00:24:06.640
<v Speaker 2>elevate their brand. Right like you're in a liquor store.

480
00:24:06.640 --> 00:24:08.839
<v Speaker 2>Oh wow, this is a beer that I'm seeing. It's

481
00:24:08.839 --> 00:24:10.720
<v Speaker 2>got a it's got a UK logo on it, it's

482
00:24:10.759 --> 00:24:12.880
<v Speaker 2>got a UVEL logo on it. I'll I'm not that picky.

483
00:24:12.880 --> 00:24:15.200
<v Speaker 2>I like trying new beer. Let me give it a shot. So,

484
00:24:15.640 --> 00:24:18.559
<v Speaker 2>you know, the issue here in the eyes of some

485
00:24:18.640 --> 00:24:22.920
<v Speaker 2>Louisville fans is that Gravelly brew Gravelly Brewing just did

486
00:24:22.920 --> 00:24:28.880
<v Speaker 2>a Louisville beer last year called called Cardinale Ale. I

487
00:24:28.920 --> 00:24:31.200
<v Speaker 2>think it's just cardinal Ale, but like it's spelled different.

488
00:24:31.279 --> 00:24:32.920
<v Speaker 2>So I'm not I've not had the beer. It's not

489
00:24:32.960 --> 00:24:35.599
<v Speaker 2>really my kind of beer, but you know, I've had

490
00:24:35.680 --> 00:24:37.839
<v Speaker 2>I've had Gravely Brewing before and it you know, they're

491
00:24:37.839 --> 00:24:39.480
<v Speaker 2>pretty good. It's again I'm not I'm not huge on

492
00:24:39.839 --> 00:24:44.599
<v Speaker 2>craft beer. But anyways, here is the specifics of what

493
00:24:44.680 --> 00:24:47.000
<v Speaker 2>was announced last year. So you've all announced a partnership

494
00:24:47.079 --> 00:24:51.000
<v Speaker 2>with Gravely Brewing to create Cardinal al craft beer. So

495
00:24:52.079 --> 00:24:56.319
<v Speaker 2>what I think there could be a legitimate gripe here

496
00:24:56.759 --> 00:25:01.319
<v Speaker 2>is that I don't know if any of the money

497
00:25:01.400 --> 00:25:05.839
<v Speaker 2>that is being spent on this specific Cardinal ale crisp

498
00:25:06.000 --> 00:25:09.160
<v Speaker 2>light bodied blonde alee but is four point eight ABV.

499
00:25:10.160 --> 00:25:12.039
<v Speaker 2>I don't know if any of that money goes towards

500
00:25:12.960 --> 00:25:15.759
<v Speaker 2>any of Louisville's and il efforts like their collective five

501
00:25:15.799 --> 00:25:20.559
<v Speaker 2>OO two circle. So you know I that to me.

502
00:25:20.400 --> 00:25:24.880
<v Speaker 2>I mean again, first of all, the the owner, Nathan Graveley,

503
00:25:24.960 --> 00:25:27.160
<v Speaker 2>he's the owner and founder. Like I am in no

504
00:25:27.240 --> 00:25:29.119
<v Speaker 2>way knocking this guy. I mean, first of all, it

505
00:25:29.119 --> 00:25:31.119
<v Speaker 2>sounds like he's a UK fan and he grew up

506
00:25:31.599 --> 00:25:32.839
<v Speaker 2>I don't know if he grew up a UK fan,

507
00:25:32.839 --> 00:25:34.799
<v Speaker 2>but like he's a UK alom and I don't know

508
00:25:34.880 --> 00:25:36.400
<v Speaker 2>him personally, but the belief is that he is a

509
00:25:36.480 --> 00:25:39.920
<v Speaker 2>UK fan. But as much as we are lunatics and

510
00:25:39.960 --> 00:25:42.519
<v Speaker 2>we're petty about this rivalry. If you are in business,

511
00:25:43.400 --> 00:25:50.920
<v Speaker 2>you stand to gain nothing by alienating another school, you know,

512
00:25:51.000 --> 00:25:53.279
<v Speaker 2>that has a big fan base in the in the

513
00:25:53.400 --> 00:25:56.440
<v Speaker 2>area where you do business and want to get business right, Like,

514
00:25:57.440 --> 00:26:00.680
<v Speaker 2>you know, there may be like there may be an

515
00:26:00.680 --> 00:26:03.200
<v Speaker 2>owner of a company who is a die hard Louisvel fan,

516
00:26:03.240 --> 00:26:04.400
<v Speaker 2>and I'm sure there are plenty of them out there.

517
00:26:04.440 --> 00:26:05.720
<v Speaker 2>I just can't you know, I can think of a couple,

518
00:26:05.720 --> 00:26:07.880
<v Speaker 2>but I don't want to, you know, put them out

519
00:26:07.880 --> 00:26:10.559
<v Speaker 2>there like that, because again, you don't want anybody thinking

520
00:26:10.599 --> 00:26:13.279
<v Speaker 2>that you like, there are people let me, let me

521
00:26:13.359 --> 00:26:15.319
<v Speaker 2>just back up a second here, I almost said something

522
00:26:15.359 --> 00:26:17.279
<v Speaker 2>I probably shouldn't say, as far as some local business

523
00:26:17.319 --> 00:26:19.000
<v Speaker 2>owners that like probably don't want you to know who

524
00:26:19.039 --> 00:26:23.400
<v Speaker 2>they really root for and don't But nonetheless, as petty

525
00:26:23.440 --> 00:26:25.359
<v Speaker 2>as we are as fans, and this may be like

526
00:26:25.440 --> 00:26:30.200
<v Speaker 2>the small, very, you know, very small minority of Lunatic fans.

527
00:26:30.680 --> 00:26:32.400
<v Speaker 2>There are some people that if they're looking at a

528
00:26:32.440 --> 00:26:36.640
<v Speaker 2>plumber and they're deciding which plumbing company to use, if

529
00:26:36.640 --> 00:26:40.319
<v Speaker 2>they know that they have seen a ton of promotion

530
00:26:41.359 --> 00:26:44.039
<v Speaker 2>with U of L in this plumbing company, a lot

531
00:26:44.039 --> 00:26:46.240
<v Speaker 2>of they're a big advertiser, a big corporate partner with

532
00:26:46.359 --> 00:26:50.119
<v Speaker 2>U of L, but they've seen nothing from that same

533
00:26:50.119 --> 00:26:54.400
<v Speaker 2>plumbing company. On the Kentucky side, a diehard Kentucky fan

534
00:26:54.599 --> 00:26:58.359
<v Speaker 2>may just think, well, I'm not going with them. But

535
00:26:58.440 --> 00:27:00.400
<v Speaker 2>that doesn't mean that that plumbing company and he is

536
00:27:00.480 --> 00:27:03.319
<v Speaker 2>alienating Kentucky. It's just that that's where they choose to

537
00:27:03.319 --> 00:27:06.119
<v Speaker 2>do marketing. Not a whole lot of their brand is

538
00:27:06.240 --> 00:27:09.039
<v Speaker 2>like you know, affiliated, right, Like they're they're not rolling

539
00:27:09.119 --> 00:27:11.640
<v Speaker 2>out a ton of their own commercials that are being

540
00:27:11.640 --> 00:27:14.880
<v Speaker 2>put on television that you know are just specifically but hey,

541
00:27:15.079 --> 00:27:17.759
<v Speaker 2>join us. We are we only want Louisville fans to

542
00:27:17.839 --> 00:27:19.359
<v Speaker 2>give us business because we love U of L. Like

543
00:27:19.400 --> 00:27:21.319
<v Speaker 2>nobody would ever do that. That's stupid. And if you

544
00:27:21.359 --> 00:27:23.240
<v Speaker 2>live in Louisville and you do business in Louisville and

545
00:27:23.279 --> 00:27:26.359
<v Speaker 2>you want to bring in a lot of customers, you

546
00:27:26.400 --> 00:27:29.079
<v Speaker 2>should cater to both. Now, some people may have a

547
00:27:29.079 --> 00:27:31.319
<v Speaker 2>tough time doing that, right because they just they're they're

548
00:27:31.799 --> 00:27:33.559
<v Speaker 2>they may have a lot of money and they're successful

549
00:27:33.559 --> 00:27:35.480
<v Speaker 2>in their business and they understand marketing is a key

550
00:27:35.480 --> 00:27:37.160
<v Speaker 2>to that. But nope, they're not giving a penny of

551
00:27:37.200 --> 00:27:40.000
<v Speaker 2>their marketing dollars to a rival, because again we're kind

552
00:27:40.039 --> 00:27:43.519
<v Speaker 2>of lunatics about it. So if you don't want to

553
00:27:43.559 --> 00:27:47.640
<v Speaker 2>buy Gravely Brewing beer anymore because you now know that

554
00:27:47.680 --> 00:27:50.720
<v Speaker 2>they gave Kentucky a potential better deal, which again I

555
00:27:50.759 --> 00:27:52.279
<v Speaker 2>don't even know that for sure, and I'm trying to

556
00:27:52.279 --> 00:27:54.079
<v Speaker 2>get the specifics, but I'm going back to the release

557
00:27:54.119 --> 00:27:56.160
<v Speaker 2>here when this came out last year that UFL had

558
00:27:56.160 --> 00:27:58.640
<v Speaker 2>partnered with Gravely. There's nothing in the release about any

559
00:27:58.720 --> 00:28:02.559
<v Speaker 2>nil money being involved. Where on the Kentucky side, the

560
00:28:02.559 --> 00:28:04.799
<v Speaker 2>people who buy this beer, some of that money is

561
00:28:04.839 --> 00:28:08.160
<v Speaker 2>going towards Kentucky's collective. So you know, if that is

562
00:28:08.200 --> 00:28:09.839
<v Speaker 2>really how it breaks down, which from what I can

563
00:28:09.880 --> 00:28:12.839
<v Speaker 2>tell it is that would you know that would make

564
00:28:12.839 --> 00:28:14.640
<v Speaker 2>Louislle fans some Moile fans are like, nope, we need

565
00:28:14.640 --> 00:28:16.599
<v Speaker 2>a new beer provider. Nope, No, we can't have them

566
00:28:16.759 --> 00:28:19.599
<v Speaker 2>putting their putting the Louisville logo on any Gravely beer

567
00:28:19.599 --> 00:28:21.480
<v Speaker 2>because they're in bed with the cats and they're helping

568
00:28:21.519 --> 00:28:24.119
<v Speaker 2>them with nil and not us. Like that sounds so

569
00:28:24.240 --> 00:28:27.079
<v Speaker 2>petty and childish, but hey, that's the rivalry, isn't it

570
00:28:27.079 --> 00:28:31.279
<v Speaker 2>Petty and childish? So I mean, I don't knock anybody

571
00:28:31.279 --> 00:28:33.720
<v Speaker 2>at gravely, because again, it makes sense to cater to both.

572
00:28:34.720 --> 00:28:37.920
<v Speaker 2>But I do think if you are you know, and

573
00:28:37.960 --> 00:28:39.359
<v Speaker 2>I don't even know who'd be over top of this.

574
00:28:39.400 --> 00:28:40.759
<v Speaker 2>I want to say Josh Hurt, because you know he's

575
00:28:40.759 --> 00:28:43.000
<v Speaker 2>the athletic director, but like there's people in marketing, people

576
00:28:43.000 --> 00:28:45.480
<v Speaker 2>in licensing. Heck, this could be a learfield thing. To

577
00:28:45.480 --> 00:28:47.519
<v Speaker 2>be honest with you, probably is a liar field thing.

578
00:28:48.319 --> 00:28:54.440
<v Speaker 2>But I mean I'm gonna play middleman here and say

579
00:28:54.480 --> 00:28:58.839
<v Speaker 2>that as a Louisville fan specifically, I would prefer to

580
00:28:58.880 --> 00:29:01.039
<v Speaker 2>see U of L have a beer partner that is

581
00:29:01.079 --> 00:29:04.519
<v Speaker 2>also not partnered with the rival, and that you know,

582
00:29:05.160 --> 00:29:09.079
<v Speaker 2>has a collective initiative here to where some of the

583
00:29:09.119 --> 00:29:12.519
<v Speaker 2>money purchased on said beer can go towards, you know,

584
00:29:13.079 --> 00:29:15.359
<v Speaker 2>adding funds to the nil collective that is the five

585
00:29:15.480 --> 00:29:18.079
<v Speaker 2>h two circle. But it's not something I can fake

586
00:29:18.200 --> 00:29:21.880
<v Speaker 2>that I'm like bothered by, if that makes sense. So

587
00:29:22.480 --> 00:29:23.960
<v Speaker 2>I mean, I don't want to create it. I don't

588
00:29:24.000 --> 00:29:25.680
<v Speaker 2>want to act as if this has become literally like

589
00:29:25.720 --> 00:29:29.279
<v Speaker 2>a huge issue that Louisville fans are really worried about.

590
00:29:29.720 --> 00:29:31.440
<v Speaker 2>But there are at least some that are really worried

591
00:29:31.440 --> 00:29:33.519
<v Speaker 2>about it, and again as silly as it sounds to

592
00:29:33.559 --> 00:29:35.680
<v Speaker 2>some people like right now thinking like ash, these people

593
00:29:35.680 --> 00:29:39.240
<v Speaker 2>are nuts. We are we are absolutely nuts about a

594
00:29:39.279 --> 00:29:42.200
<v Speaker 2>lot of things. And you know this is just I think,

595
00:29:42.440 --> 00:29:45.400
<v Speaker 2>you know, this is an example of that. Like I'm

596
00:29:45.440 --> 00:29:48.079
<v Speaker 2>looking here. I just looked at I searched Gravely Brewing

597
00:29:49.319 --> 00:29:51.240
<v Speaker 2>on Twitter just to see kind of what was out there.

598
00:29:51.759 --> 00:29:54.240
<v Speaker 2>And this is from a guy on Twitter named d

599
00:29:54.440 --> 00:29:56.480
<v Speaker 2>Gray seventy five. And I assume he's a Louisville fan

600
00:29:56.519 --> 00:29:58.680
<v Speaker 2>because he's got a big U of L, got a

601
00:29:58.720 --> 00:30:00.440
<v Speaker 2>big U of L logo as his app. It's sorry,

602
00:30:00.400 --> 00:30:04.799
<v Speaker 2>he says. Gravely Brewing, owned by a UK grad, produced

603
00:30:04.839 --> 00:30:07.000
<v Speaker 2>a successful beer for U of L, now has a

604
00:30:07.000 --> 00:30:09.640
<v Speaker 2>beer for UK, but a major difference here partial sales

605
00:30:09.680 --> 00:30:12.160
<v Speaker 2>going towards their NIL. Fair to say we need to

606
00:30:12.160 --> 00:30:14.559
<v Speaker 2>get is we need to get the same deal or

607
00:30:14.599 --> 00:30:17.000
<v Speaker 2>shelve them for a new beer partner willing to donate

608
00:30:17.079 --> 00:30:20.200
<v Speaker 2>partial sales to U of L in IL too right,

609
00:30:20.359 --> 00:30:26.119
<v Speaker 2>question mark. So the responses here are let's see here

610
00:30:27.319 --> 00:30:29.279
<v Speaker 2>some people are just claiming they're under the impression that

611
00:30:29.359 --> 00:30:32.160
<v Speaker 2>Cardinal L also did help NIL. And again, maybe it does.

612
00:30:32.319 --> 00:30:35.799
<v Speaker 2>I have no clue, but it didn't say that in

613
00:30:35.839 --> 00:30:38.839
<v Speaker 2>the official release. And then there's other people I care

614
00:30:38.920 --> 00:30:40.960
<v Speaker 2>one hundred percent not buying any other beer. If the

615
00:30:41.000 --> 00:30:45.599
<v Speaker 2>profits go to UK and IL, you tell them Scott

616
00:30:45.680 --> 00:30:49.319
<v Speaker 2>sixty seven forty five, stick it to him, Scott. Yeah,

617
00:30:49.319 --> 00:30:53.039
<v Speaker 2>they'll be they'll they'll regret that, Scott. They'll regret you

618
00:30:53.079 --> 00:30:58.119
<v Speaker 2>saying that on Twitter anonymously. Other people seem to agree,

619
00:30:58.960 --> 00:31:01.039
<v Speaker 2>other people claiming it was the good beer anyway. Oh,

620
00:31:01.160 --> 00:31:04.720
<v Speaker 2>somebody is all right, somebody's tagged Josh Hurd in the

621
00:31:04.759 --> 00:31:07.400
<v Speaker 2>tweet Josh heard time to find a local brewer that

622
00:31:07.440 --> 00:31:11.319
<v Speaker 2>is willing to commit to Louisville's in IL. So you know,

623
00:31:12.039 --> 00:31:14.599
<v Speaker 2>the lunatic fringe. And I say that in a loving way.

624
00:31:15.200 --> 00:31:17.000
<v Speaker 2>They're the ones who are bothered by it. I don't

625
00:31:17.000 --> 00:31:20.559
<v Speaker 2>think it's like a big time issue. And uh, but

626
00:31:20.559 --> 00:31:24.480
<v Speaker 2>that what this reminded me of is when it comes

627
00:31:24.480 --> 00:31:27.960
<v Speaker 2>to corporate partners, Like if you are a corporate partner

628
00:31:28.000 --> 00:31:29.519
<v Speaker 2>of U of L and you give them a lot

629
00:31:29.519 --> 00:31:33.759
<v Speaker 2>of money, you know that's good. Right, schools need the

630
00:31:33.799 --> 00:31:35.480
<v Speaker 2>money and the schools are going to have to pay

631
00:31:35.519 --> 00:31:38.440
<v Speaker 2>the players themselves now. But in IL is also still

632
00:31:38.480 --> 00:31:42.359
<v Speaker 2>going to be a real thing. So you know, I

633
00:31:42.400 --> 00:31:47.000
<v Speaker 2>think if you're if you are a company, a corporation

634
00:31:47.160 --> 00:31:50.480
<v Speaker 2>that is interested in partnering with U of L, because

635
00:31:50.720 --> 00:31:52.119
<v Speaker 2>first of all, you want to get all the perks

636
00:31:52.119 --> 00:31:54.640
<v Speaker 2>that come with that, right like maybe a suite. You know,

637
00:31:54.799 --> 00:31:57.240
<v Speaker 2>being a corporate partner, it has perks, trust me, So

638
00:31:57.359 --> 00:32:02.119
<v Speaker 2>you want that, but you also want to really benefit

639
00:32:02.160 --> 00:32:04.640
<v Speaker 2>from it to where your logo for your company is

640
00:32:04.680 --> 00:32:07.240
<v Speaker 2>at LL and N Cardinal Stadium where everybody can see it.

641
00:32:07.240 --> 00:32:10.119
<v Speaker 2>It's it's court side at the Young Center during a

642
00:32:10.160 --> 00:32:14.599
<v Speaker 2>basketball game. It is all over the lear field and

643
00:32:14.640 --> 00:32:17.240
<v Speaker 2>god knows they got a billion of them. The majority

644
00:32:17.240 --> 00:32:21.519
<v Speaker 2>of the liar field broadcast is advertising that is way overpriced.

645
00:32:21.920 --> 00:32:24.400
<v Speaker 2>But you know you want to take advantage of that,

646
00:32:25.640 --> 00:32:27.559
<v Speaker 2>and you know get that's why you invest, That's why

647
00:32:27.559 --> 00:32:30.039
<v Speaker 2>you become a corporate partner. But I do think your

648
00:32:30.079 --> 00:32:33.160
<v Speaker 2>best bet as far as really winning over fans who

649
00:32:33.160 --> 00:32:36.319
<v Speaker 2>you hope do support your business, because if your support

650
00:32:36.359 --> 00:32:38.920
<v Speaker 2>of the school they love, you got to be double dipping.

651
00:32:38.960 --> 00:32:40.440
<v Speaker 2>You got to be given money to the school or

652
00:32:40.480 --> 00:32:42.920
<v Speaker 2>you got to be giving money to nil. And in fact,

653
00:32:43.160 --> 00:32:45.400
<v Speaker 2>the school won't want to hear this Liarfield won't want

654
00:32:45.400 --> 00:32:48.759
<v Speaker 2>to hear this. But at the end of the day,

655
00:32:49.640 --> 00:32:52.720
<v Speaker 2>people now fans the average not even the average fan,

656
00:32:52.759 --> 00:32:54.799
<v Speaker 2>I mean the average fan, the casual fan, the diehard

657
00:32:54.839 --> 00:32:57.720
<v Speaker 2>fan understands NIL is still very important. And that is

658
00:32:57.759 --> 00:33:03.240
<v Speaker 2>a big misconception about what's changed in uh that that's

659
00:33:03.279 --> 00:33:06.559
<v Speaker 2>a bit you know that that like clearly when the

660
00:33:06.559 --> 00:33:09.079
<v Speaker 2>schools have to start footing the bill, that is, that's it.

661
00:33:09.200 --> 00:33:11.960
<v Speaker 2>That's something I never thought i'd see happening in college athletics.

662
00:33:12.000 --> 00:33:14.079
<v Speaker 2>But I think some people, some people think that that

663
00:33:14.119 --> 00:33:15.519
<v Speaker 2>means that I was going to go away, and it's not.

664
00:33:15.880 --> 00:33:17.680
<v Speaker 2>It may not be as lucrative, maybe there's a little

665
00:33:17.680 --> 00:33:19.880
<v Speaker 2>more transparency to it, but and I was still going

666
00:33:19.920 --> 00:33:21.759
<v Speaker 2>to be a very important thing. There's no doubt about that.

667
00:33:22.440 --> 00:33:26.160
<v Speaker 2>Are you okay, John, Yeah, I'm okay you. Anytime you

668
00:33:26.240 --> 00:33:27.440
<v Speaker 2>into the phone and you have a look on your

669
00:33:27.440 --> 00:33:28.720
<v Speaker 2>face like you just had, I feel like.

670
00:33:28.839 --> 00:33:31.240
<v Speaker 3>Well, and I appreciate all of our callers, especially the

671
00:33:31.240 --> 00:33:33.519
<v Speaker 3>one who I just chatted with, but it does sometimes

672
00:33:33.559 --> 00:33:36.000
<v Speaker 3>get a little aggravating whenever we're on the air, and

673
00:33:35.640 --> 00:33:36.920
<v Speaker 3>I know, and I just want to talk to you

674
00:33:37.000 --> 00:33:39.039
<v Speaker 3>having a conversation, but I was listening to what you

675
00:33:39.079 --> 00:33:39.519
<v Speaker 3>were saying.

676
00:33:39.559 --> 00:33:41.720
<v Speaker 2>I mean, I was, yeah, I mean, but you know

677
00:33:41.799 --> 00:33:43.079
<v Speaker 2>they didn't insult you, did they?

678
00:33:43.119 --> 00:33:45.160
<v Speaker 3>No, no, no, no, no again. It was somebody who calls

679
00:33:45.200 --> 00:33:45.880
<v Speaker 3>fairly regularly.

680
00:33:45.960 --> 00:33:48.519
<v Speaker 2>Yeah, because next time you come after John, you're gonna

681
00:33:48.519 --> 00:33:50.559
<v Speaker 2>have to deal with me. And I'm kidding, but let's

682
00:33:50.559 --> 00:33:51.200
<v Speaker 2>be nice to John.

683
00:33:51.200 --> 00:33:52.960
<v Speaker 3>I want to get again. He wasn't mean to me.

684
00:33:53.039 --> 00:33:55.400
<v Speaker 3>It's just the inconvenience of answering the phone while we

685
00:33:55.400 --> 00:33:56.559
<v Speaker 3>were doing the segment.

686
00:33:56.599 --> 00:33:59.200
<v Speaker 2>It's all good, and I gotta protect my guys. That's

687
00:33:59.240 --> 00:34:00.759
<v Speaker 2>what I do. All right, quick break will come back.

688
00:34:00.759 --> 00:34:02.640
<v Speaker 2>Wrap it up, meaning the four o'clock are we still

689
00:34:02.680 --> 00:34:04.079
<v Speaker 2>got another hour to go. We're taking up till six

690
00:34:04.119 --> 00:34:06.200
<v Speaker 2>o'clock like we always do right here on Sports Talk

691
00:34:06.240 --> 00:34:12.320
<v Speaker 2>seven to ninety. It's sticking with the nil conversation. This

692
00:34:12.400 --> 00:34:16.719
<v Speaker 2>is something that will probably be i'd say, pretty common

693
00:34:17.679 --> 00:34:20.039
<v Speaker 2>if it works. That's a big part of it. But

694
00:34:20.719 --> 00:34:24.559
<v Speaker 2>Oklahoma State they've announced that their players will wear QR

695
00:34:24.679 --> 00:34:29.679
<v Speaker 2>codes on their helmets this season, which will direct fans

696
00:34:29.679 --> 00:34:32.320
<v Speaker 2>to a web page where those fans can donate to

697
00:34:32.360 --> 00:34:34.880
<v Speaker 2>the programs and now collective every student athlete on the

698
00:34:34.960 --> 00:34:36.800
<v Speaker 2>roster will have a unique code on the back of

699
00:34:36.840 --> 00:34:43.000
<v Speaker 2>their helmet. So a couple things. The picture here shows

700
00:34:43.000 --> 00:34:44.880
<v Speaker 2>how small it's going to be on the helmet, Like,

701
00:34:45.360 --> 00:34:48.480
<v Speaker 2>how do you do Like I mean to me, I've

702
00:34:48.480 --> 00:34:50.280
<v Speaker 2>not how often have you used a QR code?

703
00:34:50.840 --> 00:34:53.400
<v Speaker 3>Not a bunch and now they work. But one thing

704
00:34:53.440 --> 00:34:55.440
<v Speaker 3>I heard them say on one of the reports earlier

705
00:34:55.440 --> 00:34:58.559
<v Speaker 3>is that there the camera people working the games. Obviously

706
00:34:58.880 --> 00:35:01.880
<v Speaker 3>they're supposed to be They're expected to get tight shots

707
00:35:02.159 --> 00:35:04.639
<v Speaker 3>of some of these helmets. So people how I mean,

708
00:35:04.679 --> 00:35:06.840
<v Speaker 3>I don't know. I guess maybe during the huddle.

709
00:35:06.719 --> 00:35:09.440
<v Speaker 2>But like, why would they do that. They don't work

710
00:35:09.480 --> 00:35:12.039
<v Speaker 2>for Oklahoma State, you know what I'm saying, Like, I.

711
00:35:12.000 --> 00:35:14.000
<v Speaker 3>Don't know if they're given an extra incentive that yeah,

712
00:35:15.599 --> 00:35:15.920
<v Speaker 3>I mean.

713
00:35:15.840 --> 00:35:18.320
<v Speaker 2>You got to buy that time. I mean, like, you know,

714
00:35:18.400 --> 00:35:21.920
<v Speaker 2>for them to put the QR code on there, they

715
00:35:21.960 --> 00:35:23.639
<v Speaker 2>better hope there's tight shots. And if you have a

716
00:35:23.679 --> 00:35:26.400
<v Speaker 2>game that's on ESPN, which I think the big twelves

717
00:35:26.440 --> 00:35:30.480
<v Speaker 2>deal is with ESPN, ESPN is not going to tell

718
00:35:30.559 --> 00:35:33.199
<v Speaker 2>their production people, hey, make sure we get some tight

719
00:35:33.239 --> 00:35:35.239
<v Speaker 2>shots in the back of the helmet so fans can

720
00:35:35.280 --> 00:35:38.559
<v Speaker 2>donate money to Oklahoma States in il that would mean

721
00:35:38.599 --> 00:35:41.119
<v Speaker 2>they wouldn't do that, So I don't. I mean, clearly

722
00:35:41.920 --> 00:35:44.079
<v Speaker 2>this happening. There's a way in which this can be

723
00:35:44.119 --> 00:35:48.199
<v Speaker 2>done easier than than how I'm seeing it. I'm thinking, Okay, well,

724
00:35:48.199 --> 00:35:50.079
<v Speaker 2>how will I be able to get a like, even

725
00:35:50.119 --> 00:35:52.159
<v Speaker 2>if you're at the game, like, you won't be able

726
00:35:52.239 --> 00:35:54.480
<v Speaker 2>to get unless you're right there on the sideline. You

727
00:35:54.519 --> 00:35:56.239
<v Speaker 2>won't be able to get that.

728
00:35:56.639 --> 00:35:59.199
<v Speaker 3>Imagine that a guy scores a touchdown, runs over to

729
00:35:59.239 --> 00:36:02.119
<v Speaker 3>the student section or something, and everybody's got their their

730
00:36:02.159 --> 00:36:04.440
<v Speaker 3>phone out trying to scan the QR and it's not

731
00:36:04.480 --> 00:36:06.519
<v Speaker 3>gonna happen. But that's just imagine the site of what

732
00:36:06.559 --> 00:36:07.039
<v Speaker 3>that would.

733
00:36:06.840 --> 00:36:09.719
<v Speaker 2>Look like like. Maybe these guys can recreate this code

734
00:36:09.800 --> 00:36:12.960
<v Speaker 2>and post it on their social media's and all that,

735
00:36:13.079 --> 00:36:15.920
<v Speaker 2>But I mean, yeah, this is from Brett McMurphy. It

736
00:36:15.920 --> 00:36:18.000
<v Speaker 2>says Oklahom State will wear QR codes on their helmets

737
00:36:18.000 --> 00:36:20.519
<v Speaker 2>this season, linking a general linking to the general team

738
00:36:20.639 --> 00:36:24.039
<v Speaker 2>fund for every student athlete on the roster. It's believed

739
00:36:24.039 --> 00:36:26.159
<v Speaker 2>to mark first time a college football team will wear

740
00:36:26.239 --> 00:36:28.599
<v Speaker 2>QR codes in the regular season games to promote players

741
00:36:29.039 --> 00:36:32.880
<v Speaker 2>earning potential. Again, I just don't understand how this is

742
00:36:32.920 --> 00:36:35.880
<v Speaker 2>gonna work now you can mean it's I think everybody

743
00:36:35.920 --> 00:36:37.880
<v Speaker 2>watches TV now in a way to where you could

744
00:36:37.880 --> 00:36:40.039
<v Speaker 2>pause it, like if it's live, right, Like, yeah, I

745
00:36:40.039 --> 00:36:42.039
<v Speaker 2>don't know what platform wouldn't give you the ability to

746
00:36:42.079 --> 00:36:45.559
<v Speaker 2>do that, so maybe you could you could keep that

747
00:36:45.559 --> 00:36:47.599
<v Speaker 2>in mind, like hey they did, because it's not gonna

748
00:36:47.719 --> 00:36:51.840
<v Speaker 2>if you are somebody that plays, especially quarterback, like running

749
00:36:51.880 --> 00:36:55.400
<v Speaker 2>back off. I don't know, Like I'm just trying to

750
00:36:55.480 --> 00:36:59.679
<v Speaker 2>visualize the shots that you see in action, like between plays.

751
00:37:00.280 --> 00:37:03.000
<v Speaker 2>I just don't know if the technology is at a

752
00:37:03.000 --> 00:37:07.480
<v Speaker 2>point where you've got a huddle and you got ten

753
00:37:07.559 --> 00:37:10.519
<v Speaker 2>guys around and there's seven of them where you can

754
00:37:10.559 --> 00:37:12.360
<v Speaker 2>you can see the back of their helmet, but like

755
00:37:12.400 --> 00:37:15.280
<v Speaker 2>if you pause and try to take a picture, like,

756
00:37:15.559 --> 00:37:18.079
<v Speaker 2>is it gonna work? Part of me says, well, yeah,

757
00:37:18.159 --> 00:37:19.960
<v Speaker 2>or they wouldn't do it, But I don't know.

758
00:37:20.079 --> 00:37:23.159
<v Speaker 3>I also just can't imagine the average person taking a

759
00:37:23.199 --> 00:37:24.920
<v Speaker 3>few extra seconds wanting to do that.

760
00:37:25.000 --> 00:37:27.159
<v Speaker 2>I mean, look, anything helps, right, like, and I think

761
00:37:27.199 --> 00:37:31.559
<v Speaker 2>that's really the overall the overall thing here is that

762
00:37:31.599 --> 00:37:33.559
<v Speaker 2>like they just want it, Like I don't know, I

763
00:37:35.239 --> 00:37:38.400
<v Speaker 2>let's see, this is Mike Gundhy's comment or Mike Gundhy's

764
00:37:38.440 --> 00:37:41.039
<v Speaker 2>statement that they that was included in the press release.

765
00:37:41.360 --> 00:37:44.199
<v Speaker 2>This is a revolutionary step to help keep Oklahoma State

766
00:37:44.199 --> 00:37:45.760
<v Speaker 2>football ahead of the game. He gives a chance for

767
00:37:45.760 --> 00:37:47.880
<v Speaker 2>everyday fans across the world to have a real impact

768
00:37:47.920 --> 00:37:51.320
<v Speaker 2>when it comes to supporting the Nile efforts for Cowboys football.

769
00:37:51.880 --> 00:37:55.119
<v Speaker 2>I'm thrilled about this opportunity for our players. Yeah, this

770
00:37:55.239 --> 00:37:57.480
<v Speaker 2>says I'd love to know how the scan rate, conversion rate,

771
00:37:57.519 --> 00:38:01.119
<v Speaker 2>and ROI on what on that production. Yeah, a lot

772
00:38:01.119 --> 00:38:03.719
<v Speaker 2>of people in the comments here from the it looks

773
00:38:03.719 --> 00:38:07.400
<v Speaker 2>like Matt Fortune I might have broke the story earlier today.

774
00:38:08.360 --> 00:38:09.760
<v Speaker 2>I mean, it looks like a lot of people are

775
00:38:09.800 --> 00:38:12.920
<v Speaker 2>asking the same questions that that I'm asking Again. It's

776
00:38:12.920 --> 00:38:16.840
<v Speaker 2>a cool idea, but I just, you know, like I

777
00:38:16.840 --> 00:38:19.880
<v Speaker 2>don't know how it's gonna work. All right, quick break,

778
00:38:19.880 --> 00:38:22.480
<v Speaker 2>We'll come back finish strong here with our last hour

779
00:38:22.480 --> 00:38:25.000
<v Speaker 2>of the day. Five o'clock hour is next. Coffee and

780
00:38:25.000 --> 00:38:27.920
<v Speaker 2>company fuel about Thornton's right here on Sports Talk seven

781
00:38:28.079 --> 00:38:28.400
<v Speaker 2>ninety
