Speaker 1: This is pet Life Radio. Let's talk pets.
Speaker 2: Hello, pet lovers, Welcome to Best That's for Pets. I'm
your show host Michelle Burn. Today we're going to talk
about something that trending, but it's not that new and
it's kind of been around for a long time, but
my guest makes it. It's a great product and it's
healthy for your dogs. We're going to talk about what
it is and why. Stay tuned. We'll be right back.
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Speaker 4: Let's talk bets on cetlife radio dot com.
Speaker 2: Welcome back everyone. I'd like to welcome Elliott Shafne. He
is the owner and founder of Jaffy's Bone Broth. Welcome Elliott.
Speaker 5: Hi, I Michelfekin be here.
Speaker 2: I'm so happy to have you. So bone blop is
not it's not a new thing. I mean, people have
been making broth with bones for hundreds of years, but
it is kind of a new ish thing in the
pet world.
Speaker 6: It is.
Speaker 5: It is one of those things that's now starting to
catch on in the pet world. We've been doing it
with humans, like you said, for a very long time,
even before it was called bone broth, it was being made,
and it's exciting to see it now gain a lot
more mainstream traction in the pet world.
Speaker 2: You know, it's so interesting because it seems like there's
trends with people, then the trends trickle down, I shouldn't
say trickle down, but trickle to the pet world. Probiotics
now were probiotics, peripherobabes, you know, all kinds of things.
That's just one example, and bone broth is another. Why
do you think it's becoming so popular now?
Speaker 5: Well, yeah, you're exactly right that the trends that started
with human integrative and natural health, it does kind of
trickle down to the pets, you know, on a five
to ten year delay. And interestingly enough, that's exactly how
I came to be in this space is because I
started doing this stuff with humans. For fifteen years, I
had a practice doing integrative and natural health with with humans,
and then when I started applying those methods to my dogs,
which almost all the stuff applies directly to them, then
I was seeing how much they were improving and how
their health was being recovering with a big focus on
gut health and all those natural methods. And so yes,
it does tend to flow that way where first it
has to become more mainstream in the human world, and
then it becomes more mainstream in the pet world. And
I think it's just a matter of time. In our
society in all areas of medicine, conventional medicine, we've grown
a custom, both for ourselves and for our pets to
rely on conventional medicine, and that is a very different approach.
It has its place, its time, and its place, but
it is a different approach than the natural and integrative approach,
and I think it just takes time for people to
learn about it, to appreciate it, to understand the value
of it, and to see the missing where conventional medicine
falls short, especially if people have tried the conventional route
and tried. I feel like they've tried everything. That's oftentimes
when they discover natural or integrative or alternative methods and nutrition.
So sometimes it's born out of a last resort, and
that's why it takes a little bit longer for people
to find it. Also, there's less commercial money in it,
so it doesn't get as much mainstream attention. But I'm
glad that it's trending that way.
Speaker 2: Right, thank you. So let's talk about an example which
you show to the world on your website about your
first dug, Nelly am I Is that the right? And
Nellie's no longer with us?
Speaker 5: Correct? Right?
Speaker 6: That was?
Speaker 5: Yes, Nelly was my dog before for Jaffy, the namesake
of our company, and Nelly was We got her from
the shelter and she was older. She was in pretty
bad shape health wise, missing a lot of fur, very,
the skin was very inflamed, real patchy, had bad flea dermatitis,
and she had a lot going against her. And I
just knew not only did I just see how sweet
she was, I knew that she had a very low
chance of getting adopted, and I also knew that I
could fix her with my background in the you know,
these natural methods.
Speaker 2: I have a question though, so with what you talked
about earlier, as you know, more conventional. So the more
conventional approach is, you know, you go to your vet.
Your vet might say we need to do a shot,
we need some creams, we need to put things on
it and do something like that. Your method was different exactly.
Speaker 5: Yes, so the like you said, the conventional approach would
be outside in right, but let's put something topical on
a skin issue. Let's give an injection for to try
to block something. And sometimes it's not their fault. They're
only taught a certain set of tools, but we know
that they're there's a lot better ways to approach it
from the inside out and fixing the underlying root cause.
Oftentimes it's related to gut health one way or another.
It's usually connected to gut health. And that's certainly what
it was with Nelly, where we focused on healing her gut.
Bone broth was a big part of that other you know,
herbs and nutrients. And six months later, and you can
see the pictures on our website, almost all of our
fur was restored, shiny coat, all the inflammation gone so
and she was a brand new dog.
Speaker 2: Yep, and she looks gorgeous. I mean, just it's a shocker,
but it's wonderful that you were able to do that.
So let's talk about Jaffee's Bone Wrop. We know why
you created it because you shared all that and great
information with us. What is the secret or while you
don't want to share a secret, probably, but what makes
Jaffee's Bone Wop different than you know, some of the
others that are out there.
Speaker 5: Yeah, that's a great question because it is something that
we do pride ourselves on, and it is no secret.
Were also very transparent and the beauty of it is
it's simple and oftentimes the more simple, the better approach,
the better. And so there's a few main key points
that we do pride ourselves on. One is the ingredients sourcing.
All of our bones come direct from independent or get
antic grass fed farms here in the States. They ship
the bones directly to us and we make everything in house.
And you know, the beef and the bison are fully
grass fed, grass finished, the chicken is free range, the
elk is wild grazed in Minnesota. So starting with solid ingredients,
which is going to not only improve the nutrient profile
but also reduce any potential reactions to the product. Number
two is again how clean it is. There's no other
ingredients in whatsoever besides bones and water. That's it. No salt,
the fat gets skimmed off, there is no additives or
fillers of any kind.
Speaker 2: So essentially human grade.
Speaker 5: Everything we make is one hundred percent human grade.
Speaker 2: Okay. And then so I'm hearing you describe this and
thinking it probably doesn't taste that great, but that's my palate.
As two laggers, we need more salt to bring out flavor,
but our pooches don't exactly.
Speaker 5: And so when one key difference between ours and let's
say something you get from the grocery store, which people
tell me all the time that they are using bone
broth and they just get whatever is at the grocery store. Which, first,
I love the bone broth is on their radar because
the dogs need that collagen. But yes, things like the
salt is there for human products because it needs to
taste good as well as other ingredients like onions and seasoning.
That helps our palette but is problematic for the dogs.
So our bone broth doesn't taste like much to humans,
but it has a lot of flavor for the dogs
because they're a bit more attuned to that.
Speaker 2: Right, Okay, so let's talk about how to use it. Well,
I have another question because right now I have all cats.
My doggies have gone a doggie heaven, and so is
bone bloth stafed cats are not.
Speaker 5: Yet absolutely yes, all you know, again, assume we're talking
about pet based bone broth that doesn't have those other ingredients.
You have totally safe for cats and very beneficial for
all the same reasons. You just use a different amount.
Cats are usually smaller usually than dogs.
Speaker 2: Usually we're going to talk about size in the second half,
but yeah, they're usually I min two mine are kind
of big, but I'm glad you know they're fine for
cats too. What are some of the things because I
can just predict this question coming up from my listeners.
You know, as you describe, there's a lot of bone
brock people are finding it in the market. There's ingredients
that are not only problematic for your pets, but toxic.
You know, they shouldn't have garlic and onion isn't problematic.
I don't think it's toxic, but there's other things that
are not good. What about when people are buying things
that are from overseas or from just you know, anything
in the pet store and they're not really reading through
the ingredients. Can something harmful be there that they're not
aware of preservative wise.
Speaker 5: Yes, absolutely, a great question to make the listeners aware of,
and just to clarify in case the listeners are to
catch that the it's so garlic is actually safe for
dogs and very healthy in the right dose. It's the
onions that is problematic and can be toxic.
Speaker 7: I was wrong.
Speaker 2: Thanks for correcting me.
Speaker 5: You're dick with that, And yes, absolutely with things that
are from overseas, there's a much greater risk of them.
But either using an actual ingredient that they put on
the label that it could be problematic there. They might
put stuff in there that they don't even put on
the label because there's not regulations about that, and so
really knowing and trusting the source is huge in all
things at nutrition and supplement related. It's really important to
a get in the habit of reading labels and starting
to learn what certain things are and of course if
you can't pronounce something, that's a big red flag, but
also starting to learn which things are unnecessary and they
might be okay in a small dose, but if you're
using on a regular basis, it might it might become problematic.
So using things where you don't fully know and don't
have a fully vetted source for the for the brand
really just easy enough just to stay away from and
stick with trusted brands.
Speaker 2: You know, you brought up an interesting point because you
talked about regulation. So I know most I believe, I
hope food for humans is regulated. That's why we have FDA,
who knows this day and age what's going on. But
we won't go down that path. But then let's talk
about for pets. The regulations are a lot different.
Speaker 5: They are, but there's a lot of semantics involved, and
is it you know, there's differences between pet food and
pet supplements, and it's still kind of wild West in
terms of what is allowed. And unfortunately, there's even more
deregulation that's on the horizon from what it sounds like,
which might allow people to put stuff in products without
having to disclose it or have it not be the
same level of quality. But there are recommendations that companies
that you follow good manufacturing processes follow because those are
sort of the gold standard of the industry, but it's
technically not required, and you can find products that haven't
adhere to that available, so it's it does become very tricky,
and even big, well known pet food brands still have
recalls all the time, still are connected to pets having
diseases and unfortunately dying. So there are some really hard
working experts and allies in the integrated field that are
putting out notices about brands to look out for and
stuff like that, because unfortunately regulation in the pet world
is not anywhere near what it should be.
Speaker 2: Yeah, and I've heard also, and you were very diplomatic
and how you were speaking about it. I've had people
from other countries on our show and they're shocked that
we don't have higher standards and higher regulation for our pets.
Especially from all the shows I've done. I can recall
someone from Germany and this woman was just shocked. So, okay,
believe it at that for a break. Break back up
to this break.
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Speaker 1: Let's talk past. Let's done, pet acot Life.
Speaker 7: Radio, Headline Radio, pet Life Radio dot Com.
Speaker 2: Welcome back everyone. We're talking to Eliot Chatnehe is the
owner and founder of Jaffey's Phone Brass. Elliott, you've provided
such great information and first tap, let's talk about the
listeners and pet parents that are hearing about everything that
have decided. You know what, I have to try it.
This is going to make my dog better. What if
your dog is not sick? What does it do for
your dog? I'm hearing also, you brought up gut help.
I'm hearing that all the time these days.
Speaker 5: Yes, And that's a great question because sometimes things like
this aren't on aren't on people's radars because as far
as they know, there's nothing wrong with their pet, their dog,
and so they don't always look for things that can
prevent things in the future. They can prolong their life.
But that's exactly what things like bone broth can do.
Is in the example here, let's say that there is
nothing seemingly wrong with the pet. Things like bone broth
is only going to improve their resilience. It's only going
to improve their gut held. It's only going to improve
their detoxification pathways and their antioxidant support so that they
can have fewer visits to the vet. Down the road,
they can add years onto their life. They won't get
less likely to get the common dog symptoms like allergies
or you know, dry skin or anything like that down
the road, because the owner's being proactive by not only
with their nutrition, but with the other components like bone broth.
So it is it's a very proactive way to improve
their health both in the short term but also in
the long term and really laying a solid foundation and
improve their resiliency for the rest of their life.
Speaker 2: Okay, and besides bone bop, because everybody knows that's a liquid,
you also have frozen pops and you also have a
powder form.
Speaker 5: Yeah, that's right. We're really excited how both of those.
Were pretty proud of our signature bone broth popsicle, same
bone broth. It's in the pouches, but in a little
push pop form. If if your listeners are old enough
to remember Otter Pops it it looks just like that.
It's like a little push pop and it reseals at
the top. And so if your dog likes licking or
chewing on ice, it's great for that. It's great for
hot days, and so it's an easy, fun, enriching, enrichment
weight for them to get in that nutrition without any
other junk. And the powdered one just came out as well,
which we're also so excited about because it not only
has the bone broth powder in, it makes it easy
to sprinkle over food or rehydrate and pour over food.
It also has probiotics and medicinal mushrooms. And that's why
we say on the jar that it is complete metabolic
support because between the bone broth, the probiotics, and the mushrooms,
it's hitting almost every system in their body again to
both help fix any underlying issues but also to prevent them.
Speaker 2: Okay, wonderful. So where do I start with my dog
or my cat? So what if I want to give
some to my cat or a small dog.
Speaker 5: Yeah, the serving size just depends on the size of
the dog. We have our servant guide on the back
of the pouch and for smaller dogs you just use
a little bit less. For your bigger dogs use a
little bit more. And the liquid is the easiest way
to do it, just to pour it over the food
like a topper, because it's not only it's adding the
collagen from the bone broth they need, it's also adding
the hydration they need, which improves digestion and improves nutrient absorption.
Speaker 2: This golden rule, whenever you're introducing any new food or
treat or supplement to your pat you should do it
in moderation. Over a period of time. Is that necessary
for bone broth or can you just go from day
one here, you go, have it on your food. You're
going to be fine.
Speaker 5: You're right. Usually that is the gold standard, and generally
that's what I would suggests as a baseline for everyone.
If you're unsure, always start with a little bit less
and you can always taper out from there. But for
the most part, I don't think I've ever come across
someone who had any issues with just going jumping right
in and adding in a full serving of it because
it not again, especially with ours, which is essentially a
single ingredient just bones and water. There's it's super hypoallergenic
and so there's very little risk of any issue. The
only potential downside is if you over feed it, they
might get some moose stools for a day, so you know,
you gave a little too much. So that is one
one reason. Just start a little bit slow or a
little bit less and taper up from there. But otherwise
totally safe.
Speaker 2: Totally safe. Okay. Now, I have gotten emails from listeners
and we have some people with exotic pats, you know,
so everything from goats to rabbits and ferrets, and can
bone broth be used for different types of pets? We
know it's good for cats, it's created for dogs. What
about other paths?
Speaker 5: You know, that's a question. I don't think I've ever
gone before, and I can't speak to that because I
had not enough of an animal expert to know which
of those are carnivores and which are omnivores or herbivores.
So I'm honestly not sure.
Speaker 2: Okay, So okay, So for those of you listening that
have exotic pets, hold off for now more to come. Okay,
what would you tell people that are hesitant to try
bone bop? And what about heating it? Does that destroy anything? Oh?
Speaker 5: Yeah, So if the hesitation is I'd be curious what
their hesitation is?
Speaker 4: Right?
Speaker 2: Why it's right? Water and rock, So nothing to be
afraid of. There's not a whole bunch of ingredients that
you don't understand. It's not a complicate, you know product.
So if you're afraid, why, Right.
Speaker 5: It's two ingredients that pets, at least dogs and cats
should be eating on a regular basis anyway, So i'd
be curious what the hesitation is in terms of heating it. Yes,
you can a little bit. It will be stable. The
nutrients and the proteins and the collagen will be stable
to a point. I would just be careful about overheating
it or constantly heating cooling, heating cooling, because eventually those
proteins will denature or they'll break down a bit and
become less active or less potent. So if you do
have a batch in your pet prefers it a little warm,
that's totally fine to to just sort of gently warm it.
It can be served room temperature or cold.
Speaker 2: Yeah, Okay, sometimes I wonder if the pet prefers or
the pet parent prefers to heat a little bit, you know,
because out in nature foods, whatever the temperature is, I
as some warm who knows. Anyways, share with us. You
had a great success and we actually met at Global,
which was in March. Tell us about how exciting that
was for you.
Speaker 5: Yeah, the Global Pet Expo was fantastic. We had done
Super Zoo the year last year and that was a
very frustrate show, and so getting to go to Global,
especially being local because we're based, you know, we're here
in South Florida and Global there's the big big Florida
in southeast contingency. So it was it was phenomenal and
got to meet a lot of the new stores. So
if anyone is near or US as a an independent
natural health store and they don't carry us, you should
ask them why. But it was it was great to
meet the media like you and a lot of the
stores that are in the region, even the dog influencers,
and connect with them and see what else is out there.
It's one of the cool things is when I get
a chance to leave the booth, walk around and see
what's new, what I haven't seen yet, and just see
what's out there in space.
Speaker 2: Yeah, it was a wild show. It took a little
dive during the pandemic, but it's coming back, and it's
every year it's getting better and better and more exciting products.
So you do a lot of giving back and you
have a lot of dogs on your website that you
know they see pictures, adopted and whatever. How do you
do that? Do you reach out to the local shelters,
do they contact you? Do you just find a cute
dog and say, oh, we're going to you know, sponsor
this dog for someone. How do you do that?
Speaker 5: It's a mix of all that. Actually, Yeah, Okay, you
know that giving back really was a It was a
foundational piece of the company from from the beginning. One
of the things that we built this on was to
be able to give back to shelters and rescues because
and when I say we, it's it's myself and also
my partner, she is very, very active in the rescue
community here in South Florida and all throughout Florida. So
part of the proceeds of our sales go towards sponsoring adoptions.
We were talking before off air about the Broward Humane Society.
We sponsored a few adoptions there to get some really
sweet dogs some homes. We do quite a bit of
fostering as well, so we try to do as much
as we can to get you know, get dogs pulled
and we can we can foster them for as long
as we can until they find their home, and we
actually have We have one foster who is I guess
technically a foster fail, an old senior, an old senior
guy who was just supposed to be a medical foster
while he recovered from some surgery and cancer recovery, but
his personality just opened up and we fell in love
with him. So he's still with us, and we also
have an additional foster that was pulled from the euthanasialist
at the very last minute because he was yeah, it
had probably one more day and then that was going
to be it. So we got him pulled and we
literally just found him an adopter yesterday and so tomorrow
he's going to his home. So it's a big part
of our life, just you know, our personal life, and
wanted to make it a part of the business as well.
Speaker 2: And you recently had a big success which I think
it was local that you found a lot of dogs neglect.
Speaker 5: Oh yeah, well that was well, I guess you could
call it a success. It hopefully will be a success
in the future. But it was actually quite a scary situation.
And again my partner went to do a transport for
a rescue and long story short, she stumbled into a
hoarding situation. And we'll hopefully because of even though it
was a very bad situation for her and for the dogs,
and it's still going on, but there's going to be
a lot of legal action and hopefully we'll get resolved.
But yeah, that was that was unexpected.
Speaker 2: Well I'm so glad that we were able to come
to the rescue. Thank you for all you do to
save these dogs. One day there will be no cats
or dogs. The youth and eye will be People go,
what's that word mean? I don't even know, I've never
heard that when we're talking about our kurbabes.
Speaker 5: Hopefully that would be amazing.
Speaker 2: That it would be amazing. Where can people buy Jaffee's
Bone Broth.
Speaker 5: Sure, the easiest way is online Jaffe'sbonebroth dot com. We
ship everywhere. Our social media is preactive to on Instagram
and which is Jaffie Pops on Instagram and there's a
lot more info there. You can see kind of behind
the scenes of how it's made. Again, we're pretty transparent
about it. One thing we didn't touch on here in
the interview, but if people look it up, you'll see
that the pouches have fully edible bone bits in them,
which is sometimes hard for people to wrap their mind around.
But if you go on our Instagram page you'll see
those videos of the bones is kind of smushing up
in our fingers. So yeah, our website and or Instagram
page is the best way. And if people have questions,
they can always reach out through either of those and
I respond to everything well.
Speaker 2: I want to thank you so much for coming on
Best Bets for Pets and sharing all of this wonderful
information and telling us about Joffe's Bone Block, and I
wish you amazing success.
Speaker 5: Thank you so much. It was great to be here.
Speaker 2: I hope you all enjoyed this show. I had a
fantastic time. Thank you Elliott for coming on Best Bets
for Pets and telling us about Jeffy's Bone Block. I
can't wait to try it. I'm going to give my samples.
I did try with Tilly, loved them, and now I
know it's cots safe. I'm going to test some on
my cats. I think you're going to have a wonderful treat.
And it's nice and warm now in South Florida, so
perfect timing. I want to thank everyone that's listening to
Best Bets for Pets. I appreciate you so much. Thank you,
Thank you. Thanks to my cat crew, Dennis, Charlotte and
Mollie Again, thank you, Kelly. It from Jeffy's bone Block.
Thank you so much for coming on the show. And
the show would not be the same without the magic
of my producer, Mark Winter. Thank you so much. Mark,
for all you do, and remember you never know what
we'll have next. On Best Bets for Pets.
Speaker 4: Let's talk bets every week on demand only on petlight
radio dot com