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Speaker 1: This is Pet Life Radio. Let's Talk pets.

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Speaker 2: Hello, pet lovers, Welcome to Best Bets for Pets. I'm

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your show host Michelle Burn. Okay, if you guys are

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like me, you have a dog or dog, nephew or

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god dog or someone related to you that has a

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dog that gulps his food or her food, and that

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is not good for your dog. My guest today invented

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this amazing product. I can't wait to share it all

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with you. Stay tuned, will be right back.

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Speaker 3: You know the expression cats have nine lives? Well, what

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if you can give them one more? But give them ten?

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Movement is on a mission to help give cats an

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extra life. How with Spee and Neoter, Spain or nootering

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your cat helps them live a longer, healthier life, and

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it helps control free rolling cat populations too. Learn more

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about the benefits of spee and Neoter and meet Scooter,

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the neutered cat at give Them ten dot org. That's

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give them ten dot Org.

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Speaker 4: Let's talk pets on Petlife Radio dot com.

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Speaker 2: Welcome back everyone. I'd like to welcome Ryan Fong. He

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is the CEO and founder of super Beety. Welcome Ryan.

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Speaker 5: Oh it nice to be here.

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Speaker 2: I'm so excited to tach to you where like half

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a world apart isn't You're in Australia and I'm in

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the States. But the power of technology is amazing. Ryan.

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Can you share your background with us before we get

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into how you created SUPERFETI?

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Speaker 5: Yeah. Sure, So I've got you know, I've got two

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speed eating dogs. They eat super fast. I've got a

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Labrador and a cocker Spaniel. And we've tried a lot

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of slow feeders on the dog on the market. Some

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were really ineffective and then some were super complicated and

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that sort of frustrated my dogs to no wind. And

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I guess for me, that was the catalyst to go,

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you know, can I design something for them? Can I

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improve their meal time experience? And so the idea sort

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of to fight in twenty twenty and I ran down

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that rabbit hole, you know, to design a bowl that

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would suit them.

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Speaker 2: Okay, thanks, Exactly what is the superfety because it's not

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only you know, a slow feeder, but there's other features

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as well that just makes it all around amazing. Can

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you talk about the SUPERFEEDI in more detail, you know.

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Speaker 5: In terms of SUPERFEETI. So it's a four and one

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slow feeded dog bowl. So you get a big slow

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feed dog ball that comes with a suction cup. It's

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got a tin cup capacity. It comes with a reversible

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lick mat, so you get two patterns. And then it's

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got handles that lock into the both sides of the ball,

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so that transforms the ball into a food prep bowl

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and also a travel ball. You know, we go away

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a lot, so the travel component of that comes in

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pretty handy. And I guess if you're looking at you know,

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sort of the modern day dog owner. You know, everyone's

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looking for something that one is affective for their dog

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in terms of slowing them down, but also two from

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an owner perspective, it's about making sure that the product

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fits in with their busy lifestyle. So that four and

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one slow feeder is essentially, I guess, more than a

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slow feeded dog bawl.

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Speaker 2: If you like, I'm curious, you know, I actually had

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this question for later, but I'm curious what made you

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decide to add an anti skid cup base.

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Speaker 5: Yeah, that's a really good question. You know, our dogs

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eat super fast, and so when a dog eats really quickly,

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they really attack the ball, and so you know, the

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bowl slides around a lot, and so what that means

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is you get a lot of messes and a lot

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of spills, and you know, from a dog owner perspective,

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you know we have a hard time cleaning up after them.

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But also it's really stressful watching your dog push the

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bowl around. So you know, we worked really hard to

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make sure that we can address that pain point and

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having a suction cup that can stay put at meal time.

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For us as dog owners with speed eating dogs, it

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needed to tick that box. It needed to be effective.

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And on the other handles you know, there's a lot

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of YouTube videos where you know, if the slow feeder

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pattern is complicated, the dog would pick the ball up

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and tip it over, and so it reduces that risk,

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you know, of them doing that. So for us, it's

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about that convenience, but also just making sure that they

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don't mess up at meal time and we're not stressed

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out at all.

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Speaker 2: Okay, thanks. First of all, it's a slow feeder, that's

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number one, and I know you're not of that, but

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you the super FEEDI does have that Narry approval. But

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why why is it important to slow down a dog's

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food consumption at meal time? And I have had some

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of these gulping dogs and I know the repercussions, but

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besides the fact that they get sick, why else is

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it important to just make them slow down?

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Speaker 5: Yeah, I think you know, one of the biggest issues,

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and you know so suddenly talking about my dogs is

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they would eat really quickly and then throw up after

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their meals. Particularly for my labrador, she would eat really

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quickly and then throw up, and the cocker Spaniel she

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would have that indigestion. So you could see the pain

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that they would go through post the meal, and slow

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feeders are designed primarily to slow them down. You know,

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dogs inhale a lot of air as they eat food,

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and that is that causes them, you know, to feel

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bloated and have that indigestion at the end of it.

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So that's kind of in simplistic terms, a slow feeder

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needs to slow them down, but it also needs to

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make sure that you know, it's about finding a balance

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between slowing them down and frustrating them. And you know,

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super FETI, the whole design premises is making sure that

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we can slow your dog down safely, comfortably, and we

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sit in the middle, you know, in terms of slow

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feed of dog ball patterns because there's some slow feed

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of patterns out there that are super complicated that can

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frustrate your dog. So you know, it's kind of getting

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that balance rock but making sure that at the end

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of the day, we're also addressing you know, the health

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issue up front and making sure that it's comfortable and

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safe for them.

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Speaker 2: You know, you mentioned something interesting because you said that

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when dogs inhale so fast, they inhale a lot of

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air along with their food, right, that's right, yes, and

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inhaling air results and it has to come out one

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place or the other.

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Speaker 5: Yeah, absolutely, So this helps.

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Speaker 2: When dogs eat slow. It helps with the passing of gas.

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I've had dogs with those issues. Not pleasant. They either

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vomit or sometimes have you ever had a dog that burped?

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Speaker 5: Yes, the air has to come out right, Yeah, absolutely.

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Speaker 2: That's something that people don't think about. Humans think about it,

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but you don't always think about it with your dog,

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you know, until they pass gas and you smell it

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and you're like, ah, what what the heck? But that's

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i mean, something to really keep in mind.

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Speaker 5: Yeah, absolutely, and it's it's a huge educational component about

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how slow feeders work and how they can benefit your dog.

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And and those are the you know, for dog owners

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out there that have dogs that eat really quickly, they

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will understand that. And for for those that don't use

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slow feeders or have a dog that eats really quickly,

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but if they haven't used a slow feeder, there's an

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educational component that you know, that that is built into

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that that they need to, you know, to find out

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more about.

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Speaker 2: I think for every ten dogs, there's probably two that

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are shy eaters or slow eaters. Eighty percent of them.

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The dogs I've ever met are and heard about are gulpers.

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Speaker 5: That's right, absolutely, and I'll spit into that, you know,

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into that category.

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Speaker 2: I don't have a lot of experience with little, tiny dogs,

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so I'm taking the population away, but all others thirty

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pounds and up definitely gulpers. Oh yeah, one more time,

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former customer fire Break, Can you use the Superfei with

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all types of food because you know, some people like,

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you know, to make their own, some people like raw,

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some people use kimbal and rass or kibble and wet.

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Speaker 5: Yeah. Absolutely, you know, I think from our perspective, you know,

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in terms of looking at one of the key design

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elements of SUPERFETI was making sure that it was versatile.

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So a lot of the slow feeded dog balls on

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the market, a lot of the designs primarily focused on

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dry food. You know, we feed our dogs with raw

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and dry food, So we wanted to make sure that

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it was versatile, that the pattern was versatile, that it

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worked across the board. You know, that was a key

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design component. That was an absolute must that we had

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to you know, to do because I guess if you

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look at it being a dog owner, there's other dog

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owners out there and we all do the same. So

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that's one of the key pain points that we wanted

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to solve is making sure that it was for the

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variety of food stating and future.

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Speaker 2: Dog Right, we're gonna take the short break and we'll

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be right back.

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Speaker 6: Take a bite out of your competition. Advertise your business

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Speaker 7: Let's talk fast, Let's done, petofe Radio, Hetline Radio, petlfradio

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dot com.

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Speaker 2: Welcome back everyone. We're talking to Ryan Pong. He is

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the CEO and creator of Superfeety. That's a slow feeder.

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So Ryan the super Pety also has a really interesting

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feature that not everybody is aware of, called a lick mat. So, one,

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are the benefits of a lick mat besides the fact

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that you can be very creative and your dog have

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a lot of fun. It's reversible. So why did you

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add the lick mat? And what are the benefits of

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having a lick matter using a lick mat with your dog.

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Speaker 5: Yeah, so you know, we feed our dolls wet food

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and more food, and we'll also do dessert on desserts

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on a lig mat, so like things like peanut butter

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and yogurt and mixing up with strawberries. So that had to,

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I guess work for them. But I look at the

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lick mat and go, you know, no one's got a

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reversible pattern on the market, you know, so why not

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come up with something that, you know, if we're going

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to engage our dogs, they can use the slow feeder,

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they can have dinner in the slow feeder, and then

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they can have dessert on the LICKMT. But more importantly,

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I think if you're looking at at the category, you know,

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the lick mat also doubles up as a lid. So

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we're very time poor and we go away a lot,

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so we make our meals in advance, so you know,

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we can do meal preps for the dog, and the

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reversible LICKMT access as a lid, so it pnnects onto

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the ball and then we can take it away with us.

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We go visit friends, we go away for the weekends,

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so the ball doubles up as that travel ball. So

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having that lick mat both from an enrichment perspective for

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dogs but also a functional piece you know, that gives

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I guess your modern day dog owner that it's practical,

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you know, for them to use in everyday life to

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make their lives easier.

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Speaker 2: There is one component I think you're missing. It's actually

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a lot of fun for the pet parent to design with,

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you know, decorate when you're doing the lickmat. You could.

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I did it with Tilly. I had peanut butter, some

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pumpk as you know, you get creative, right, stress, it reduces.

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Speaker 5: Stress, absolutely, it does. It does reduce stress.

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Speaker 2: It's like a zen garden, but you're doing it for

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your dog.

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Speaker 5: Yeah, absolutely, And you know the licking action for dogs,

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it gives them that enrichment and it's more than just

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keeping their market parder. It gets their it gets their

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brains working. You can have a lot of fun with

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what you put on the lick mats. You know, you

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only have to look at our Instagram account and people

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in general that do that put food on lick mats.

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You can get as creative and there's some really nice

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looking lick mats out there in terms of the recipes

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that people use. So yeah, definitely, you know it's their

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happy place for dogs when they use lig mats.

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Speaker 2: Oh telly God, very happy. How easy is it to

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clean the superfety and what sizes does it come in?

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So for those people that have giant dogs or tiny dogs,

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can the superfety still work for them as well?

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Speaker 5: Yeah? So at the moment, we've we've got one size.

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So we've got a size that paid us the sort

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of that medium to large dogs, and that's the gap

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in the market, you know. It's sort of getting a

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big enough slow feeder that caters to that medium large

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dog segment. We've got a smaller bowl coming out. We've

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had a lot of people come up to us at

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trade shows and send us dms on Instagram going, hey,

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we love your bowl, but you have a smaller one.

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So that's coming out in the first half of next year.

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In terms of cleaning, so the bowl is made out

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of recycled plastic. It's dishwashers safe, so you can put

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that in the dishwasher and not have to worry about

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it breaking down. And the lick mat pattern is also

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sorry the reversible lick mat is also dishwasher safe as well,

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so that can go in into the dishwasher or you

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can hand wash them as well. It just depends on

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how much time you've got.

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Speaker 2: Thanks for sharing that, you know, I want to share

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another thing. I use the lick mat for the headparent

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of Tilly was afraid to cut her nails. So it's

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a hard thing cutting dogs nails, especially if it's not

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yours and you don't know the dog inside now. But

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the lick mat with peanut butter was really helpful because

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to Lisa dog, she focused on that versus me holding

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her paw and it was de claus that I was

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trying to cut and cut the nails. So very helpful.

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That's one of another great benefit, you know, of a

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lick matt if you have to distract your dog with

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a treat, because it's not something they're just gulping down

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or just stand you know, gnawing. They work at it.

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It's like they're eating a puzzle.

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Speaker 5: Yeah, it's you know, it's it's welcome distraction for those

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sorts of situations where you need to clip their nails.

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Speaker 2: Very helpful.

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Speaker 5: Yeah, and it's one of the hardest things to do

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to get a dog to stand still while you're trying

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to do all of that.

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Speaker 2: Yeah, and Telly as moves and she never stops wiggling.

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You have a really good warranty too. Can you share

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that with our listeners? Yeah?

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Speaker 5: Absolutely, so. You know, one of the I guess one

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of the biggest pain points in the category is you know,

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there's there's a lot of you know, sort of flimsy

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slow feeders on the market, so you know, I thought,

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you know, if we're going to design something, let's let's

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design something that's durable, that's sturdy, that people can use

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for a long time. You know, you're not going to

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go back and buy another slow feeder in the next

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few weeks. So the one you warranty is you know,

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if you get the product and it breaks, we'll replace

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it or we'll give your money back. It's that simple.

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And if you look, and you know, in terms of

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the category that we sit in, you don't have any

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of those other brands that are offering that. And I

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guess from our perspective, you know, we'll stand by the quality,

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we'll stand by the build and you know it's built

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to louts. So that one your warranty sort of underpins,

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you know, the promise to our customers.

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Speaker 2: I love that. Thank you for having that. And it

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also shows that your product holds up and works. Otherwise

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you wouldn't have the warranty, but just in case, so

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thank you for having that. You have some great stories

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on your website from you know, happy customers. You had

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one from do you remember the one from Moose think

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was large Dog right? Yes?

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Speaker 5: Absolutely, can you share that with us? So Moose is

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one of those big dogs that gulps, you know, he's

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a gulper. They had tried slow feeders in the past

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that didn't work, and Moose similar to our dogs through

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our post meal. So we trialed SUPERFEEDI with Moose and

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that was really cool because it not only gave us

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a chance to see how Moose would perform, but also

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gave the dog owners a chance to see super feeding

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in action. And the results were amazing. You know, the

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bowl engaged Moose at meal time. It slowed him down effectively, safely, comfortably,

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and it didn't frustrate him. And I think from a

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dog owner, you know, you don't want to frustrate your

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dog at meal time. That is the most important thing

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for them. So for us it was about making sure

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that we could tick all those boxes and ultimately for Moose,

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you know, it's about happy, healthier meal times. It's about

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better meal time experiences for Moose, and for the dog owner,

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it was about, you know, the peace of mind, because

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you know, when a dog is really quick, they just

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get into all sorts of trouble. So for them, it

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was about making sure that the daily routine it was

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a better experience compared to previous experiences that experienced with moose.

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Speaker 2: You know, you brought up something really interesting because I

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think one of the deterreans for pet parents and trying

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our you know, slow feeders and sticking with them is

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that they don't want to frustrate their dog and they

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don't see it, you know, the gulping as you know,

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causing your dog to have digestive issues. But what would

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you say in your experience and from customer you know, feedback,

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how hard is the transition for a dog from regular

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bowl to a slow feeder as far as in frustration.

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That's something that people would say, well, you know, my

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dog will won't get to eat write and being frustrated,

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and what would you say to them?

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Speaker 5: Yeah, thank you know, and that's a really good question,

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you know, and just taking our dogs and the experiences

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that we've had with them in terms of that frustration.

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You know, our papen is really simple. It's simple and effective.

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So you know, we've had a lot of dogs that

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don't use the slow feed well, having traditionally use the

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slow feeder bowl, that would take to the bowl and

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engage with it. It's challenging, but it's not too challenging,

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it frustrates them. It's so for us, it's like, well,

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how do we find that balance? How do we get

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the balance right? It still needs to be effective, but

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we can find a balance between slowing them down and

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frustrating them. We've had a lot of dog owners come

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back and go, you know, my dog's really picky about food,

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and we're not sure about the slow feeder, and then

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they use a slow feeder and then it's like, wow,

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we can see our dog engaging in the in the

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slow feeder, dog bowl, in your bowl. So you know,

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for us, it's kind of like, you know, just making

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sure that we are addressing the issue of speed eating,

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but it doesn't have to come with all that frustration.

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And it's you know, kind of looking at down the

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middle and where we can balance out that to make

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sure that you know that they have a really good

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meal time experience.

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Speaker 2: And it's and it's nice that you thought of the

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dog and kind of and then the pet parent. So

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your product is very dog focused. How are they going

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to benefit? How are we not going to frustrate them

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lickmat for their for their dessert time joy and so

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really interesting.

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Speaker 5: If people are looking for an effective slow feeder. You know,

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if you've got a big dog, a medium to big dog,

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and you've tried other slow feeders in the past that

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were ineffective or too complicated, you know, a Superfeti might

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be a really good solution for you. From a dog

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owner perspective, you know, we want to give you that

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all in one solution. People go away with their dogs

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and their time poor, so that meal prep element comes

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in really handy. So essentially it is more than just

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a slow feeder in that perspective. And I guess for us, ultimately,

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you know, it's about making sure that we can create

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better middle time experiences for your dog and peace of

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mind for you. And I think that's the underlying reason

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why you would buy a slow feeder.

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Speaker 2: Okay, thank you, thanks for creating such a wonderful product.

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Where can people buy their own Superfeti.

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Speaker 5: Yeah, you can find us online, so you can visit

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Superfeti dot com. You can go through and have a

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look at the range. You could also send us an

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email at Hello at superfeiti dot com if you've got

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any questions on the product.

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Speaker 2: Ryan, Thank you, Thank you so much for coming on

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Best Bets for Pets.

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Speaker 5: Thank you for having me.

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Speaker 2: Thanks everyone for listening. I hope you enjoyed the show.

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Be sure to check out the SUPERFEEDI if your dog

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is a gulper, and so many of them are. I

401
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was blown away with how much Tilly loved it. It's

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so versatile and phenomenally durable, so SUPERFEEDI dot Com. Thank

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00:20:21,400 --> 00:20:25,160
you Tilly for being my tester. I appreciate it, and

404
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I'm glad I was able to aid in your digestion

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with the SUPERFEEDI thanks to the cat crew that basically

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watched Dennis, Charlotte and Mollie you know Ryan, maybe a

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SUPERFEEDI for cats at some point. And thanks, of course

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to everybody listening to Best Bets for Pets. I appreciate

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00:20:43,480 --> 00:20:46,559
it so much. We have been on the air fourteen

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years already. Wow, close to five hundred shows, which I

411
00:20:51,559 --> 00:20:54,480
find that amazing. If you go to Best Bets for

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00:20:54,559 --> 00:20:57,319
Pets on pet Life Radio you'll see there's only three

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00:20:57,400 --> 00:21:01,519
hundred and something. But I did two shows per episode

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in the beginning for years, so I think five hundred.

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So thank you, Thank you for listening, and of course

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thanks to the magic of my producer, Mark Winter for

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making me my guests sound great. Remember you never know

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what we're gonna have next. On Best Bets for Pets

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Speaker 4: Let's Talk bets every week on demand only on petlife

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Radio dot com