Speaker 1: This is Pet Life Radio. Let's Talk pets.
Speaker 2: Hello, pet lovers, Welcome to Best Bets for Pets. I'm
your show host Michelle Burn. Okay, if you guys are
like me, you have a dog or dog, nephew or
god dog or someone related to you that has a
dog that gulps his food or her food, and that
is not good for your dog. My guest today invented
this amazing product. I can't wait to share it all
with you. Stay tuned, will be right back.
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Speaker 4: Let's talk pets on Petlife Radio dot com.
Speaker 2: Welcome back everyone. I'd like to welcome Ryan Fong. He
is the CEO and founder of super Beety. Welcome Ryan.
Speaker 5: Oh it nice to be here.
Speaker 2: I'm so excited to tach to you where like half
a world apart isn't You're in Australia and I'm in
the States. But the power of technology is amazing. Ryan.
Can you share your background with us before we get
into how you created SUPERFETI?
Speaker 5: Yeah. Sure, So I've got you know, I've got two
speed eating dogs. They eat super fast. I've got a
Labrador and a cocker Spaniel. And we've tried a lot
of slow feeders on the dog on the market. Some
were really ineffective and then some were super complicated and
that sort of frustrated my dogs to no wind. And
I guess for me, that was the catalyst to go,
you know, can I design something for them? Can I
improve their meal time experience? And so the idea sort
of to fight in twenty twenty and I ran down
that rabbit hole, you know, to design a bowl that
would suit them.
Speaker 2: Okay, thanks, Exactly what is the superfety because it's not
only you know, a slow feeder, but there's other features
as well that just makes it all around amazing. Can
you talk about the SUPERFEEDI in more detail, you know.
Speaker 5: In terms of SUPERFEETI. So it's a four and one
slow feeded dog bowl. So you get a big slow
feed dog ball that comes with a suction cup. It's
got a tin cup capacity. It comes with a reversible
lick mat, so you get two patterns. And then it's
got handles that lock into the both sides of the ball,
so that transforms the ball into a food prep bowl
and also a travel ball. You know, we go away
a lot, so the travel component of that comes in
pretty handy. And I guess if you're looking at you know,
sort of the modern day dog owner. You know, everyone's
looking for something that one is affective for their dog
in terms of slowing them down, but also two from
an owner perspective, it's about making sure that the product
fits in with their busy lifestyle. So that four and
one slow feeder is essentially, I guess, more than a
slow feeded dog bawl.
Speaker 2: If you like, I'm curious, you know, I actually had
this question for later, but I'm curious what made you
decide to add an anti skid cup base.
Speaker 5: Yeah, that's a really good question. You know, our dogs
eat super fast, and so when a dog eats really quickly,
they really attack the ball, and so you know, the
bowl slides around a lot, and so what that means
is you get a lot of messes and a lot
of spills, and you know, from a dog owner perspective,
you know we have a hard time cleaning up after them.
But also it's really stressful watching your dog push the
bowl around. So you know, we worked really hard to
make sure that we can address that pain point and
having a suction cup that can stay put at meal time.
For us as dog owners with speed eating dogs, it
needed to tick that box. It needed to be effective.
And on the other handles you know, there's a lot
of YouTube videos where you know, if the slow feeder
pattern is complicated, the dog would pick the ball up
and tip it over, and so it reduces that risk,
you know, of them doing that. So for us, it's
about that convenience, but also just making sure that they
don't mess up at meal time and we're not stressed
out at all.
Speaker 2: Okay, thanks. First of all, it's a slow feeder, that's
number one, and I know you're not of that, but
you the super FEEDI does have that Narry approval. But
why why is it important to slow down a dog's
food consumption at meal time? And I have had some
of these gulping dogs and I know the repercussions, but
besides the fact that they get sick, why else is
it important to just make them slow down?
Speaker 5: Yeah, I think you know, one of the biggest issues,
and you know so suddenly talking about my dogs is
they would eat really quickly and then throw up after
their meals. Particularly for my labrador, she would eat really
quickly and then throw up, and the cocker Spaniel she
would have that indigestion. So you could see the pain
that they would go through post the meal, and slow
feeders are designed primarily to slow them down. You know,
dogs inhale a lot of air as they eat food,
and that is that causes them, you know, to feel
bloated and have that indigestion at the end of it.
So that's kind of in simplistic terms, a slow feeder
needs to slow them down, but it also needs to
make sure that you know, it's about finding a balance
between slowing them down and frustrating them. And you know,
super FETI, the whole design premises is making sure that
we can slow your dog down safely, comfortably, and we
sit in the middle, you know, in terms of slow
feed of dog ball patterns because there's some slow feed
of patterns out there that are super complicated that can
frustrate your dog. So you know, it's kind of getting
that balance rock but making sure that at the end
of the day, we're also addressing you know, the health
issue up front and making sure that it's comfortable and
safe for them.
Speaker 2: You know, you mentioned something interesting because you said that
when dogs inhale so fast, they inhale a lot of
air along with their food, right, that's right, yes, and
inhaling air results and it has to come out one
place or the other.
Speaker 5: Yeah, absolutely, So this helps.
Speaker 2: When dogs eat slow. It helps with the passing of gas.
I've had dogs with those issues. Not pleasant. They either
vomit or sometimes have you ever had a dog that burped?
Speaker 5: Yes, the air has to come out right, Yeah, absolutely.
Speaker 2: That's something that people don't think about. Humans think about it,
but you don't always think about it with your dog,
you know, until they pass gas and you smell it
and you're like, ah, what what the heck? But that's
i mean, something to really keep in mind.
Speaker 5: Yeah, absolutely, and it's it's a huge educational component about
how slow feeders work and how they can benefit your dog.
And and those are the you know, for dog owners
out there that have dogs that eat really quickly, they
will understand that. And for for those that don't use
slow feeders or have a dog that eats really quickly,
but if they haven't used a slow feeder, there's an
educational component that you know, that that is built into
that that they need to, you know, to find out
more about.
Speaker 2: I think for every ten dogs, there's probably two that
are shy eaters or slow eaters. Eighty percent of them.
The dogs I've ever met are and heard about are gulpers.
Speaker 5: That's right, absolutely, and I'll spit into that, you know,
into that category.
Speaker 2: I don't have a lot of experience with little, tiny dogs,
so I'm taking the population away, but all others thirty
pounds and up definitely gulpers. Oh yeah, one more time,
former customer fire Break, Can you use the Superfei with
all types of food because you know, some people like,
you know, to make their own, some people like raw,
some people use kimbal and rass or kibble and wet.
Speaker 5: Yeah. Absolutely, you know, I think from our perspective, you know,
in terms of looking at one of the key design
elements of SUPERFETI was making sure that it was versatile.
So a lot of the slow feeded dog balls on
the market, a lot of the designs primarily focused on
dry food. You know, we feed our dogs with raw
and dry food, So we wanted to make sure that
it was versatile, that the pattern was versatile, that it
worked across the board. You know, that was a key
design component. That was an absolute must that we had
to you know, to do because I guess if you
look at it being a dog owner, there's other dog
owners out there and we all do the same. So
that's one of the key pain points that we wanted
to solve is making sure that it was for the
variety of food stating and future.
Speaker 2: Dog Right, we're gonna take the short break and we'll
be right back.
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Speaker 7: Let's talk fast, Let's done, petofe Radio, Hetline Radio, petlfradio
dot com.
Speaker 2: Welcome back everyone. We're talking to Ryan Pong. He is
the CEO and creator of Superfeety. That's a slow feeder.
So Ryan the super Pety also has a really interesting
feature that not everybody is aware of, called a lick mat. So, one,
are the benefits of a lick mat besides the fact
that you can be very creative and your dog have
a lot of fun. It's reversible. So why did you
add the lick mat? And what are the benefits of
having a lick matter using a lick mat with your dog.
Speaker 5: Yeah, so you know, we feed our dolls wet food
and more food, and we'll also do dessert on desserts
on a lig mat, so like things like peanut butter
and yogurt and mixing up with strawberries. So that had to,
I guess work for them. But I look at the
lick mat and go, you know, no one's got a
reversible pattern on the market, you know, so why not
come up with something that, you know, if we're going
to engage our dogs, they can use the slow feeder,
they can have dinner in the slow feeder, and then
they can have dessert on the LICKMT. But more importantly,
I think if you're looking at at the category, you know,
the lick mat also doubles up as a lid. So
we're very time poor and we go away a lot,
so we make our meals in advance, so you know,
we can do meal preps for the dog, and the
reversible LICKMT access as a lid, so it pnnects onto
the ball and then we can take it away with us.
We go visit friends, we go away for the weekends,
so the ball doubles up as that travel ball. So
having that lick mat both from an enrichment perspective for
dogs but also a functional piece you know, that gives
I guess your modern day dog owner that it's practical,
you know, for them to use in everyday life to
make their lives easier.
Speaker 2: There is one component I think you're missing. It's actually
a lot of fun for the pet parent to design with,
you know, decorate when you're doing the lickmat. You could.
I did it with Tilly. I had peanut butter, some
pumpk as you know, you get creative, right, stress, it reduces.
Speaker 5: Stress, absolutely, it does. It does reduce stress.
Speaker 2: It's like a zen garden, but you're doing it for
your dog.
Speaker 5: Yeah, absolutely, And you know the licking action for dogs,
it gives them that enrichment and it's more than just
keeping their market parder. It gets their it gets their
brains working. You can have a lot of fun with
what you put on the lick mats. You know, you
only have to look at our Instagram account and people
in general that do that put food on lick mats.
You can get as creative and there's some really nice
looking lick mats out there in terms of the recipes
that people use. So yeah, definitely, you know it's their
happy place for dogs when they use lig mats.
Speaker 2: Oh telly God, very happy. How easy is it to
clean the superfety and what sizes does it come in?
So for those people that have giant dogs or tiny dogs,
can the superfety still work for them as well?
Speaker 5: Yeah? So at the moment, we've we've got one size.
So we've got a size that paid us the sort
of that medium to large dogs, and that's the gap
in the market, you know. It's sort of getting a
big enough slow feeder that caters to that medium large
dog segment. We've got a smaller bowl coming out. We've
had a lot of people come up to us at
trade shows and send us dms on Instagram going, hey,
we love your bowl, but you have a smaller one.
So that's coming out in the first half of next year.
In terms of cleaning, so the bowl is made out
of recycled plastic. It's dishwashers safe, so you can put
that in the dishwasher and not have to worry about
it breaking down. And the lick mat pattern is also
sorry the reversible lick mat is also dishwasher safe as well,
so that can go in into the dishwasher or you
can hand wash them as well. It just depends on
how much time you've got.
Speaker 2: Thanks for sharing that, you know, I want to share
another thing. I use the lick mat for the headparent
of Tilly was afraid to cut her nails. So it's
a hard thing cutting dogs nails, especially if it's not
yours and you don't know the dog inside now. But
the lick mat with peanut butter was really helpful because
to Lisa dog, she focused on that versus me holding
her paw and it was de claus that I was
trying to cut and cut the nails. So very helpful.
That's one of another great benefit, you know, of a
lick matt if you have to distract your dog with
a treat, because it's not something they're just gulping down
or just stand you know, gnawing. They work at it.
It's like they're eating a puzzle.
Speaker 5: Yeah, it's you know, it's it's welcome distraction for those
sorts of situations where you need to clip their nails.
Speaker 2: Very helpful.
Speaker 5: Yeah, and it's one of the hardest things to do
to get a dog to stand still while you're trying
to do all of that.
Speaker 2: Yeah, and Telly as moves and she never stops wiggling.
You have a really good warranty too. Can you share
that with our listeners? Yeah?
Speaker 5: Absolutely, so. You know, one of the I guess one
of the biggest pain points in the category is you know,
there's there's a lot of you know, sort of flimsy
slow feeders on the market, so you know, I thought,
you know, if we're going to design something, let's let's
design something that's durable, that's sturdy, that people can use
for a long time. You know, you're not going to
go back and buy another slow feeder in the next
few weeks. So the one you warranty is you know,
if you get the product and it breaks, we'll replace
it or we'll give your money back. It's that simple.
And if you look, and you know, in terms of
the category that we sit in, you don't have any
of those other brands that are offering that. And I
guess from our perspective, you know, we'll stand by the quality,
we'll stand by the build and you know it's built
to louts. So that one your warranty sort of underpins,
you know, the promise to our customers.
Speaker 2: I love that. Thank you for having that. And it
also shows that your product holds up and works. Otherwise
you wouldn't have the warranty, but just in case, so
thank you for having that. You have some great stories
on your website from you know, happy customers. You had
one from do you remember the one from Moose think
was large Dog right? Yes?
Speaker 5: Absolutely, can you share that with us? So Moose is
one of those big dogs that gulps, you know, he's
a gulper. They had tried slow feeders in the past
that didn't work, and Moose similar to our dogs through
our post meal. So we trialed SUPERFEEDI with Moose and
that was really cool because it not only gave us
a chance to see how Moose would perform, but also
gave the dog owners a chance to see super feeding
in action. And the results were amazing. You know, the
bowl engaged Moose at meal time. It slowed him down effectively, safely, comfortably,
and it didn't frustrate him. And I think from a
dog owner, you know, you don't want to frustrate your
dog at meal time. That is the most important thing
for them. So for us it was about making sure
that we could tick all those boxes and ultimately for Moose,
you know, it's about happy, healthier meal times. It's about
better meal time experiences for Moose, and for the dog owner,
it was about, you know, the peace of mind, because
you know, when a dog is really quick, they just
get into all sorts of trouble. So for them, it
was about making sure that the daily routine it was
a better experience compared to previous experiences that experienced with moose.
Speaker 2: You know, you brought up something really interesting because I
think one of the deterreans for pet parents and trying
our you know, slow feeders and sticking with them is
that they don't want to frustrate their dog and they
don't see it, you know, the gulping as you know,
causing your dog to have digestive issues. But what would
you say in your experience and from customer you know, feedback,
how hard is the transition for a dog from regular
bowl to a slow feeder as far as in frustration.
That's something that people would say, well, you know, my
dog will won't get to eat write and being frustrated,
and what would you say to them?
Speaker 5: Yeah, thank you know, and that's a really good question,
you know, and just taking our dogs and the experiences
that we've had with them in terms of that frustration.
You know, our papen is really simple. It's simple and effective.
So you know, we've had a lot of dogs that
don't use the slow feed well, having traditionally use the
slow feeder bowl, that would take to the bowl and
engage with it. It's challenging, but it's not too challenging,
it frustrates them. It's so for us, it's like, well,
how do we find that balance? How do we get
the balance right? It still needs to be effective, but
we can find a balance between slowing them down and
frustrating them. We've had a lot of dog owners come
back and go, you know, my dog's really picky about food,
and we're not sure about the slow feeder, and then
they use a slow feeder and then it's like, wow,
we can see our dog engaging in the in the
slow feeder, dog bowl, in your bowl. So you know,
for us, it's kind of like, you know, just making
sure that we are addressing the issue of speed eating,
but it doesn't have to come with all that frustration.
And it's you know, kind of looking at down the
middle and where we can balance out that to make
sure that you know that they have a really good
meal time experience.
Speaker 2: And it's and it's nice that you thought of the
dog and kind of and then the pet parent. So
your product is very dog focused. How are they going
to benefit? How are we not going to frustrate them
lickmat for their for their dessert time joy and so
really interesting.
Speaker 5: If people are looking for an effective slow feeder. You know,
if you've got a big dog, a medium to big dog,
and you've tried other slow feeders in the past that
were ineffective or too complicated, you know, a Superfeti might
be a really good solution for you. From a dog
owner perspective, you know, we want to give you that
all in one solution. People go away with their dogs
and their time poor, so that meal prep element comes
in really handy. So essentially it is more than just
a slow feeder in that perspective. And I guess for us, ultimately,
you know, it's about making sure that we can create
better middle time experiences for your dog and peace of
mind for you. And I think that's the underlying reason
why you would buy a slow feeder.
Speaker 2: Okay, thank you, thanks for creating such a wonderful product.
Where can people buy their own Superfeti.
Speaker 5: Yeah, you can find us online, so you can visit
Superfeti dot com. You can go through and have a
look at the range. You could also send us an
email at Hello at superfeiti dot com if you've got
any questions on the product.
Speaker 2: Ryan, Thank you, Thank you so much for coming on
Best Bets for Pets.
Speaker 5: Thank you for having me.
Speaker 2: Thanks everyone for listening. I hope you enjoyed the show.
Be sure to check out the SUPERFEEDI if your dog
is a gulper, and so many of them are. I
was blown away with how much Tilly loved it. It's
so versatile and phenomenally durable, so SUPERFEEDI dot Com. Thank
you Tilly for being my tester. I appreciate it, and
I'm glad I was able to aid in your digestion
with the SUPERFEEDI thanks to the cat crew that basically
watched Dennis, Charlotte and Mollie you know Ryan, maybe a
SUPERFEEDI for cats at some point. And thanks, of course
to everybody listening to Best Bets for Pets. I appreciate
it so much. We have been on the air fourteen
years already. Wow, close to five hundred shows, which I
find that amazing. If you go to Best Bets for
Pets on pet Life Radio you'll see there's only three
hundred and something. But I did two shows per episode
in the beginning for years, so I think five hundred.
So thank you, Thank you for listening, and of course
thanks to the magic of my producer, Mark Winter for
making me my guests sound great. Remember you never know
what we're gonna have next. On Best Bets for Pets
Speaker 4: Let's Talk bets every week on demand only on petlife
Radio dot com