1 00:00:00,120 --> 00:00:02,080 Speaker 1: It felt like no pressure at all. 2 00:00:02,120 --> 00:00:06,759 Speaker 2: As well, I'd already created everything for it, so I 3 00:00:06,799 --> 00:00:10,039 didn't feel any pressure. It was great when people you 4 00:00:10,039 --> 00:00:12,560 know did take me up on the offer, but it. 5 00:00:12,519 --> 00:00:14,199 Speaker 1: Was a kind of fun experiment as. 6 00:00:14,199 --> 00:00:17,719 Speaker 2: Much as you know, thinking well, I've got to make 7 00:00:17,719 --> 00:00:19,920 money at you know, putting any pressure on myself to 8 00:00:20,359 --> 00:00:21,679 make loads of money over the weekend. 9 00:00:23,000 --> 00:00:26,600 Speaker 3: Welcome to imperfect Action. I'm Steph Taylor. For years, I 10 00:00:26,640 --> 00:00:29,440 read all the books, downloaded all the freebies, and did 11 00:00:29,519 --> 00:00:32,759 all the courses, but it wasn't until I started taking 12 00:00:32,799 --> 00:00:36,359 imperfect action that my business had its first million dollar year. 13 00:00:37,719 --> 00:00:42,039 Imperfect action is about doing things before you're ready, prioritizing 14 00:00:42,119 --> 00:00:46,359 consistent action over perfect action, and moving forward even when 15 00:00:46,359 --> 00:00:49,600 you're not sure you're doing it right. On this show, 16 00:00:49,679 --> 00:00:53,600 you can expect mindset advice, actionable marketing tips and strategies 17 00:00:53,640 --> 00:00:57,039 to build a business that brings you more profit, more freedom, 18 00:00:57,079 --> 00:01:01,280 and even more joy. Are you on the list to 19 00:01:01,280 --> 00:01:04,120 get my daily Businesses? Every day, I'll send you a 20 00:01:04,159 --> 00:01:06,799 bite sized prompt designed to help you grow your business 21 00:01:06,799 --> 00:01:09,920 in a more intentional way. Sign up at Steph Taylor 22 00:01:09,959 --> 00:01:13,000 dot Co, forward slash DBB, or at the link. 23 00:01:12,879 --> 00:01:13,680 Speaker 1: In the show notes. 24 00:01:17,120 --> 00:01:20,280 Speaker 3: Hey, welcome back to in Perfect Action. This is episode 25 00:01:20,319 --> 00:01:23,400 eight hundred and fifty, and today I'm talking with one 26 00:01:23,400 --> 00:01:26,159 of my favorite students, Kate Clifton. She's been a student 27 00:01:26,200 --> 00:01:28,480 of mine in Freedom fast Track for the first half 28 00:01:28,480 --> 00:01:31,120 of this year and now she is a member in 29 00:01:31,239 --> 00:01:35,680 Conversion Campaigns, and today we are breaking down how she 30 00:01:36,519 --> 00:01:40,400 generated a cash injection in her business using the Bonus 31 00:01:40,439 --> 00:01:43,680 Strategy campaign that we had a couple of months ago. 32 00:01:43,959 --> 00:01:47,000 It's a really simple campaign and simple cash injection that 33 00:01:47,040 --> 00:01:50,640 you can use in pretty much any kind of online 34 00:01:50,680 --> 00:01:54,280 business to sell more of an existing office. So you 35 00:01:54,280 --> 00:01:55,959 don't actually have to always go out there and create 36 00:01:56,040 --> 00:01:58,920 new offers to sell more. You can find new ways 37 00:01:58,959 --> 00:02:01,680 to sell your exist offers, which is one of the 38 00:02:01,680 --> 00:02:04,359 big things that I teach inside Conversion Campaigns, and it's 39 00:02:04,359 --> 00:02:06,079 one of the big things we are talking about in 40 00:02:06,120 --> 00:02:09,919 today's episode. I'm so excited for you to learn from 41 00:02:10,240 --> 00:02:12,719 Kate and learn from what she has done and how 42 00:02:12,719 --> 00:02:15,439 she's managed to do this in her business. So let's 43 00:02:15,599 --> 00:02:20,719 jump into the episode. O Kate, welcome to Imperfect Action. 44 00:02:21,000 --> 00:02:23,360 I'm excited to have you here. You've been a student 45 00:02:23,400 --> 00:02:26,240 of mine over the last six months in Freedom fast Track, 46 00:02:26,280 --> 00:02:28,639 you've been in conversion campaigns I think since the day 47 00:02:28,639 --> 00:02:29,319 it opened. 48 00:02:29,840 --> 00:02:32,039 Speaker 4: And I'm excited to chat. 49 00:02:31,759 --> 00:02:36,000 Speaker 3: With you about the campaign that you launched recently. And 50 00:02:36,080 --> 00:02:38,560 I think your story is really going to inspire a 51 00:02:38,599 --> 00:02:41,280 lot of my listeners who feel like they have to 52 00:02:41,599 --> 00:02:44,800 launch big things or nothing at all. So before we 53 00:02:44,919 --> 00:02:47,240 kick off, i'd love if you could tell my listeners 54 00:02:47,280 --> 00:02:49,840 a little bit about who you are and what you do, 55 00:02:49,919 --> 00:02:50,960 what your business is about. 56 00:02:51,599 --> 00:02:54,439 Speaker 2: Oh, thank you so much, Steff. It's so exciting to 57 00:02:54,439 --> 00:02:58,159 talk to you. So Yes, I'm Kate Clifton. My business 58 00:02:58,280 --> 00:03:02,159 name is Kate Languages and I used to be a 59 00:03:02,240 --> 00:03:06,599 languages teacher here in the UK. I taught on and 60 00:03:06,639 --> 00:03:11,439 off for about eight or nine years. I say on 61 00:03:11,439 --> 00:03:13,520 and off because I did a master's degree halfway through. 62 00:03:13,919 --> 00:03:15,639 I took a year out to do a master's degree, 63 00:03:16,639 --> 00:03:21,080 and then about seven years ago I left teaching. I 64 00:03:21,120 --> 00:03:23,680 was signed off with stress actually for a few months 65 00:03:23,680 --> 00:03:27,759 and just decided that was it. I'd kind of had 66 00:03:27,879 --> 00:03:32,199 enough a little bit and yeah, and just was thinking, 67 00:03:32,240 --> 00:03:33,960 you know, what can I do? And I started offering 68 00:03:34,080 --> 00:03:39,120 some proetuition and writing teaching resources and then gradually over 69 00:03:39,159 --> 00:03:42,120 the years that's moved to me. I just work with 70 00:03:42,159 --> 00:03:45,919 teachers now, I just work with languages teachers, and I 71 00:03:46,360 --> 00:03:51,120 do teacher training CPD, and I still write teaching resources 72 00:03:52,479 --> 00:03:55,719 and all. This is very relevant for the conversion campaign 73 00:03:55,719 --> 00:03:58,000 that I ran because it was based around my resources 74 00:03:58,759 --> 00:04:02,800 and a CPD works. So yes, that's my business in 75 00:04:02,840 --> 00:04:03,360 a nutshell. 76 00:04:04,400 --> 00:04:06,520 Speaker 3: And I mean I know your business quite well because 77 00:04:06,520 --> 00:04:08,479 we've been working together for a while. But for our 78 00:04:08,560 --> 00:04:11,439 listeners who don't have the same context, could you share 79 00:04:11,479 --> 00:04:14,599 a little bit about I guess what was going on 80 00:04:14,800 --> 00:04:18,439 in your business when we first started working together, but 81 00:04:18,480 --> 00:04:21,399 then also when you decided to join conversion campaigns. 82 00:04:21,959 --> 00:04:25,000 Speaker 2: Yeah, okay, so I about a year or so ago, 83 00:04:25,399 --> 00:04:28,600 I just started to think I need to I need 84 00:04:28,639 --> 00:04:29,879 to do something with this business. 85 00:04:29,920 --> 00:04:30,639 Speaker 1: Like I wasn't. 86 00:04:30,959 --> 00:04:33,240 Speaker 2: I mean I was kind of ticking by quite well. 87 00:04:33,519 --> 00:04:35,759 I have a young son, so I think the last 88 00:04:35,800 --> 00:04:38,800 few years have been focused on him, and he was 89 00:04:38,839 --> 00:04:41,199 born right at the beginning of the pandemic, and it 90 00:04:41,279 --> 00:04:44,120 was just, you know, very much focused on survival. And 91 00:04:44,120 --> 00:04:45,800 then about a year or so ago, so I need 92 00:04:45,839 --> 00:04:47,959 to I need to level up a bit. I need 93 00:04:48,000 --> 00:04:50,480 to really focus on my business and figure out a 94 00:04:50,519 --> 00:04:55,079 way of making a bit more money. And yeah, so 95 00:04:55,120 --> 00:04:56,720 I started to look around. I started listening to your 96 00:04:56,759 --> 00:05:00,040 podcast about a year or so ago, and then and 97 00:05:00,040 --> 00:05:03,160 then in I guess it was January, I think twenty 98 00:05:03,199 --> 00:05:07,680 twenty four, when I joined a webinar that you did 99 00:05:09,439 --> 00:05:12,920 before that you know, with a launch of Freedom Fast Track, 100 00:05:12,959 --> 00:05:14,720 and I just thought, this is what I need. And 101 00:05:14,720 --> 00:05:16,000 like I said, I've been listening to your podcast. I 102 00:05:16,000 --> 00:05:19,839 absolutely love the podcast, and I just thought, yeah, this 103 00:05:20,040 --> 00:05:22,560 is what I need. And I mean, right from the 104 00:05:22,560 --> 00:05:25,040 beginning it was so useful. I had just hired a 105 00:05:25,160 --> 00:05:27,480 va at the point that I joined Freedom fast Track 106 00:05:27,519 --> 00:05:31,560 as well, and I remember straight away I said to you, like, oh, 107 00:05:31,759 --> 00:05:34,439 I've actually got some things to tell her to do 108 00:05:34,639 --> 00:05:36,959 because I was a bit confused about even how to 109 00:05:37,000 --> 00:05:39,720 work with her. So over the months that has been 110 00:05:39,879 --> 00:05:41,279 so so, so helpful. 111 00:05:41,360 --> 00:05:42,399 Speaker 1: And she said, within a. 112 00:05:42,399 --> 00:05:44,279 Speaker 2: Couple of months of working with me, she was like, 113 00:05:45,160 --> 00:05:46,959 your business seems to have just gone up another couple 114 00:05:47,000 --> 00:05:51,839 of levels, which is absolutely amazing. And then when you 115 00:05:51,920 --> 00:05:57,199 launched conversion campaigns, I just thought, yeah, I'm I'm just 116 00:05:57,240 --> 00:05:58,879 going to jump on board. I think part of it 117 00:05:59,000 --> 00:06:02,720 was I knew that Eden Fast Track was going to 118 00:06:02,759 --> 00:06:05,439 come to an end after about six months, and as thinking, oh, 119 00:06:05,480 --> 00:06:08,000 this would be a way of carrying on working with Steph. 120 00:06:08,079 --> 00:06:12,600 So I thought that would be really lovely. And yeah, 121 00:06:12,680 --> 00:06:17,079 it just felt like something that really appealed to me 122 00:06:17,399 --> 00:06:22,000 and the way that I work because it's you know, 123 00:06:22,160 --> 00:06:26,600 quick campaigns. The thing that really really appeals to me 124 00:06:26,720 --> 00:06:30,199 is that you don't have to completely create something brand new. 125 00:06:30,879 --> 00:06:35,519 I love the way that you give us ideas to like, okay, 126 00:06:35,600 --> 00:06:37,439 so this is this is something that you already do. 127 00:06:37,560 --> 00:06:40,000 This is a different way of packaging it or you know, 128 00:06:40,079 --> 00:06:41,959 like the one that I did that we can talk 129 00:06:41,959 --> 00:06:45,959 about in more detail, is adding a bonus to an 130 00:06:46,000 --> 00:06:47,120 offer that you already have. 131 00:06:49,199 --> 00:06:51,839 Speaker 1: And yeah, I mean it felt like a complete no 132 00:06:51,920 --> 00:06:52,480 brainer for me. 133 00:06:52,600 --> 00:06:54,759 Speaker 2: And I've got to say the price point just you know, 134 00:06:54,839 --> 00:06:58,560 felt absolutely doable and affordable, and I just thought, Yes, 135 00:06:58,639 --> 00:07:00,800 this is a fantastic way of cantinuing to work with 136 00:07:00,839 --> 00:07:02,000 Steph for a bit longer. 137 00:07:03,120 --> 00:07:03,600 Speaker 1: I love that. 138 00:07:04,160 --> 00:07:05,560 Speaker 4: I love working with you. Two kapes. 139 00:07:07,800 --> 00:07:10,000 Speaker 3: So you kind of hinted to it a little bit there, 140 00:07:10,160 --> 00:07:12,439 but tell us a bit more about what you decided 141 00:07:12,439 --> 00:07:14,600 to offer for that first campaign that you did. 142 00:07:15,680 --> 00:07:18,560 Speaker 2: So I over the course of the last academic year, 143 00:07:18,560 --> 00:07:20,839 so in the UK the academic year is September to August, 144 00:07:21,040 --> 00:07:27,240 I ran a series of three workshops about I feel 145 00:07:27,240 --> 00:07:29,519 like I have to keep explaining everything. So the GCSE 146 00:07:30,160 --> 00:07:32,079 in the UK is the exam that we do when 147 00:07:32,079 --> 00:07:38,560 we're sixteen, and for French, German and Spanish, the basically 148 00:07:38,600 --> 00:07:42,600 the format of the exam is changing. So i spent 149 00:07:42,680 --> 00:07:45,319 a lot of time of learning about the new exams, 150 00:07:45,360 --> 00:07:48,040 learning about the new specifications, and I've run a series 151 00:07:48,040 --> 00:07:49,759 of three workshops. 152 00:07:50,800 --> 00:07:52,160 Speaker 1: About this new GCSE. 153 00:07:52,480 --> 00:07:54,680 Speaker 2: So that's a bit of an explainer of what my 154 00:07:54,720 --> 00:07:59,480 bonus was. So the third workshop I ran at the 155 00:07:59,560 --> 00:08:05,199 end of and I also have yearly subscriptions to my 156 00:08:07,040 --> 00:08:09,439 language teaching was also is I have separate ones for French, 157 00:08:09,480 --> 00:08:14,800 German and Spanish. So the campaign was if you sign 158 00:08:14,920 --> 00:08:19,360 up for a yearly subscription of either French, German or Spanish, 159 00:08:19,560 --> 00:08:23,680 I had to do three separate offers then you would 160 00:08:23,680 --> 00:08:29,279 get access to the CPD workshops for no ADU cost. 161 00:08:29,319 --> 00:08:30,319 Speaker 1: So that was the bonus. 162 00:08:31,560 --> 00:08:34,519 Speaker 2: And as I said before, the reason why this works 163 00:08:34,559 --> 00:08:36,559 so well as I'd already done two of the workshops. 164 00:08:36,600 --> 00:08:38,879 I was on the third workshop, so I could offer 165 00:08:38,919 --> 00:08:43,639 people like immediate access to about three hours worth of 166 00:08:43,720 --> 00:08:47,919 recordings of the previous workshops plus what you know, the 167 00:08:48,480 --> 00:08:50,480 final workshop that they could then join lives. I did 168 00:08:50,519 --> 00:08:53,720 it before the third workshop, so they had the opportunity 169 00:08:53,759 --> 00:08:56,080 to join it live. But then it's always recorded and 170 00:08:56,120 --> 00:08:59,759 they can always watch them back afterwards. So, as I say, 171 00:08:59,799 --> 00:09:02,240 it was it's fantastic to have to think, right, this 172 00:09:02,279 --> 00:09:04,320 is a perfect time to do it. I knew that 173 00:09:04,360 --> 00:09:06,240 the workshop was coming up. I was already doing it 174 00:09:06,240 --> 00:09:12,039 all anyway. I only started offering these subscriptions. Again, this 175 00:09:12,159 --> 00:09:14,000 is something that we worked through with Freedom Fast Tract 176 00:09:14,039 --> 00:09:16,840 that I realized that this was a really really good 177 00:09:16,840 --> 00:09:18,519 model for my business to follow. 178 00:09:19,519 --> 00:09:22,799 Speaker 1: I only started offering the yearly. 179 00:09:22,559 --> 00:09:28,159 Speaker 2: Subscriptions in I think May so and I did this 180 00:09:28,279 --> 00:09:32,519 campaign I think the second weekend of June, so it 181 00:09:32,559 --> 00:09:34,200 was still quite a new thing as well. So it 182 00:09:34,240 --> 00:09:36,879 was a really good way of introducing and kind of 183 00:09:36,919 --> 00:09:39,879 reminding people that I was offering these subscriptions. Plus they 184 00:09:39,919 --> 00:09:42,840 got this extra bonus. And in addition, it was something 185 00:09:42,919 --> 00:09:45,679 that my audience need and wanted. You know, I wasn't 186 00:09:45,679 --> 00:09:48,159 just creating something for the sake of creating something. It 187 00:09:48,240 --> 00:09:52,879 was it was definitely something that, yeah, that they actually 188 00:09:53,320 --> 00:09:54,639 would get a lot of value out of. 189 00:09:54,799 --> 00:09:57,600 Speaker 3: So I love that, And I just want to reiterate 190 00:09:57,639 --> 00:10:00,679 for our listeners that you did not create a brand 191 00:10:00,679 --> 00:10:04,240 new offer for this that annual subscriptions were already there. 192 00:10:04,720 --> 00:10:07,240 The bonus workshops, you created two out of three of them. 193 00:10:07,279 --> 00:10:10,360 You were creating them anywhere anyway. Yeah, you're creating them regardless. 194 00:10:10,679 --> 00:10:14,120 And then you combined the two together to offer the 195 00:10:14,159 --> 00:10:18,519 bonus the workshop as bonus for the annual subscriptions, and 196 00:10:18,559 --> 00:10:21,720 you offered that in a limited time campaign to your 197 00:10:21,840 --> 00:10:25,679 existing audience. And let's walk a little bit through the process. 198 00:10:25,759 --> 00:10:29,559 So what did the process of implementing the campaign look 199 00:10:29,720 --> 00:10:31,080 like and how did you sell it? 200 00:10:31,120 --> 00:10:32,360 Speaker 4: Did you sell it on social media? 201 00:10:32,519 --> 00:10:33,080 Speaker 3: Emails? 202 00:10:33,600 --> 00:10:34,360 Speaker 4: Tell me about that. 203 00:10:35,480 --> 00:10:37,799 Speaker 2: Yeah, so I did it as a limited time bonus 204 00:10:38,559 --> 00:10:42,440 over four days, so from a Friday to a Monday, 205 00:10:44,120 --> 00:10:47,960 I sent four emails. So I sent one email every day, 206 00:10:48,480 --> 00:10:52,960 which is unusual for me. And it's quite interesting looking 207 00:10:53,000 --> 00:10:54,559 through by statistics, I did have. 208 00:10:54,559 --> 00:10:55,840 Speaker 1: Quite a few un subscribes. 209 00:10:57,159 --> 00:11:01,080 Speaker 2: But again, working with you and understanding more, I think 210 00:11:01,120 --> 00:11:02,480 maybe a year ago, I would have thought, oh, no, 211 00:11:02,519 --> 00:11:06,679 everyone's unsubscribing, but understanding that those unsubscribed are people that 212 00:11:06,720 --> 00:11:08,759 were never going to buy from me anyway, you know. 213 00:11:08,799 --> 00:11:13,120 If so, yes, it's always a shame when people unsubscribed. 214 00:11:13,159 --> 00:11:15,519 But yeah, it was fine, and I mean by a few. 215 00:11:15,559 --> 00:11:17,279 There was like six on one day, so it wasn't 216 00:11:17,320 --> 00:11:20,840 a huge n so war it wasn't a huge number. 217 00:11:20,840 --> 00:11:23,960 But I mean, it depends on your audience size, doesn't it. 218 00:11:24,000 --> 00:11:27,159 But over all my audience has grown quite a lot 219 00:11:27,200 --> 00:11:28,159 over the past few months. 220 00:11:28,200 --> 00:11:30,519 Speaker 4: So yeah, so. 221 00:11:30,600 --> 00:11:31,200 Speaker 1: I sent. 222 00:11:32,639 --> 00:11:36,240 Speaker 2: I basically followed the format of the emails that you 223 00:11:36,279 --> 00:11:41,559 provide with conversion campaigns, but I kind of rewrote them 224 00:11:41,679 --> 00:11:44,600 myself with my own brand voice, because I think I've 225 00:11:44,600 --> 00:11:48,399 got quite a distinctive brand voice. And again, I just 226 00:11:48,440 --> 00:11:50,679 like to make things as easy as possible for myself. 227 00:11:50,720 --> 00:11:52,759 So I just thought, I tend to just sort of 228 00:11:53,480 --> 00:11:56,679 write as I think, and it comes across I think 229 00:11:56,720 --> 00:12:00,279 quite natural, and you know, it seems to work quite 230 00:12:00,279 --> 00:12:04,320 well with my audience. So but what was so so 231 00:12:04,320 --> 00:12:07,480 so helpful with the four emails that you set out 232 00:12:07,480 --> 00:12:11,000 with a campaign was to know to have an idea 233 00:12:11,000 --> 00:12:14,200 of like what the what the focus was for each 234 00:12:14,240 --> 00:12:17,480 of the emails, and the structure of the emails just 235 00:12:17,480 --> 00:12:22,879 worked so well. So it started off with introducing the campaign, 236 00:12:23,159 --> 00:12:26,440 and my email was very straightforward, like this is what 237 00:12:26,480 --> 00:12:30,360 I'm going to do over the weekend. You've got you know, 238 00:12:30,559 --> 00:12:33,679 you can have access to the workshop for no extra 239 00:12:33,720 --> 00:12:36,759 cost when you sign up to the subscriptions. 240 00:12:37,279 --> 00:12:43,360 Speaker 1: The second one was old on. 241 00:12:45,159 --> 00:12:48,000 Speaker 2: I'm trying to remember what the second one was, so 242 00:12:48,240 --> 00:12:51,279 again it kind of followed your the way that you 243 00:12:51,320 --> 00:12:53,639 did it even and then I did use a bit 244 00:12:53,639 --> 00:12:57,440 more of the of the actual template for yours side 245 00:12:57,519 --> 00:13:01,320 started with the words a question I've been on and 246 00:13:01,399 --> 00:13:04,759 then kind of, you know, send an email about that. 247 00:13:05,080 --> 00:13:07,080 The third one, again was really really good. That was 248 00:13:08,360 --> 00:13:11,879 so the second one was overcoming an objection. The third one, 249 00:13:13,600 --> 00:13:17,360 my title for that email was stopped making everything from scratch, 250 00:13:17,879 --> 00:13:20,639 And it was basically a mistake that people are making, 251 00:13:20,799 --> 00:13:22,519 and it's something that I see that people are constantly 252 00:13:22,559 --> 00:13:22,840 trying to. 253 00:13:22,799 --> 00:13:25,080 Speaker 1: Make their own resources. And I'm like, you don't have to. 254 00:13:25,240 --> 00:13:27,960 I've done it all for you, Like, you know, you 255 00:13:28,000 --> 00:13:29,360 don't have to do all this yourself. 256 00:13:29,440 --> 00:13:32,240 Speaker 2: Just use what I've what I've made and then the 257 00:13:32,320 --> 00:13:34,360 last one was just a reminder saying, right, this is 258 00:13:34,360 --> 00:13:36,879 closing at midnight tonight, get your hands on it now. 259 00:13:38,000 --> 00:13:40,320 Speaker 1: Or you know, that's it. 260 00:13:42,720 --> 00:13:45,480 Speaker 2: And yeah, I just I really enjoyed doing that as 261 00:13:45,559 --> 00:13:46,679 just a four day thing. 262 00:13:46,960 --> 00:13:48,919 Speaker 1: It felt like no pressure at all. 263 00:13:48,960 --> 00:13:53,600 Speaker 2: As well, I'd already created everything for it, so I 264 00:13:53,639 --> 00:13:56,759 didn't feel any pressure. Was It was great when people, 265 00:13:56,799 --> 00:13:59,000 you know, did take me up on the offer, But 266 00:13:59,240 --> 00:14:01,879 it was a kind of an experiment as much as 267 00:14:02,639 --> 00:14:05,039 you know, thinking oh, I've got to make money at 268 00:14:05,039 --> 00:14:07,639 you know, putting any pressure on myself to make loads 269 00:14:07,639 --> 00:14:08,600 of money over the weekend. 270 00:14:08,720 --> 00:14:13,080 Speaker 3: So and what was the end result of all of 271 00:14:13,120 --> 00:14:15,399 the the small amount of work that you put in 272 00:14:15,440 --> 00:14:17,320 to write the emails and send them for an offer 273 00:14:17,320 --> 00:14:19,639 that you didn't have to create because it was already created. 274 00:14:20,600 --> 00:14:22,679 Was the end result worth it? It was? 275 00:14:22,799 --> 00:14:26,639 Speaker 2: So I sold thirteen over the weekend, And to put 276 00:14:26,639 --> 00:14:31,360 that into context, I just checked my numbers today and 277 00:14:31,639 --> 00:14:38,240 I've sold thirty sixty altogether since I first launched these subscriptions. 278 00:14:38,399 --> 00:14:42,840 Speaker 4: So more than a sixth of that four days. 279 00:14:43,000 --> 00:14:46,159 Speaker 2: Yeah, which, you know, it was fantastic actually when you 280 00:14:46,200 --> 00:14:50,360 think about it and what it's made me realize is 281 00:14:50,480 --> 00:14:55,320 that giving people a limited time to do stuff, it 282 00:14:55,519 --> 00:14:59,240 just kind of focuses them and makes them actually take action. 283 00:15:00,080 --> 00:15:01,840 I think a lot of these people. I don't feel 284 00:15:01,879 --> 00:15:05,720 like people signed up for these subscriptions who didn't want 285 00:15:05,720 --> 00:15:08,360 them in the first place. I think, you know, I 286 00:15:08,360 --> 00:15:10,080 don't feel like I kind of pushed people into doing 287 00:15:10,159 --> 00:15:13,120 something that they didn't want. I feel like it's people 288 00:15:13,159 --> 00:15:15,879 who would have wanted them anyway, but they thought, oh, 289 00:15:15,960 --> 00:15:18,559 with this bonus, that really makes it worthwhile. 290 00:15:19,679 --> 00:15:24,320 Speaker 3: And this is so I agree with this because there's 291 00:15:24,360 --> 00:15:26,480 a bad I don't know, it gets kind of like 292 00:15:26,519 --> 00:15:28,399 a bad rap in the industry where people are like, oh, 293 00:15:28,399 --> 00:15:30,679 if you've got a deadline, that's high pressure sales. It's 294 00:15:30,720 --> 00:15:34,559 forcing people to buy. And yes, there is definitely manipulative 295 00:15:34,559 --> 00:15:36,399 sales out there where people are like run to the 296 00:15:36,399 --> 00:15:39,799 back of the room or else kind of thing. But 297 00:15:39,919 --> 00:15:42,200 if it's something that they already want, giving them a 298 00:15:42,240 --> 00:15:46,159 deadline to make a decision is just it's really just 299 00:15:46,320 --> 00:15:48,039 encouraging them to stop procrastinating. 300 00:15:48,519 --> 00:15:49,799 Speaker 4: Yeah, they're already going to decide. 301 00:15:49,879 --> 00:15:52,080 Speaker 3: It's just saying well, yeah, you can make it a 302 00:15:52,080 --> 00:15:54,360 priority to buy it now, rather than saying you're going 303 00:15:54,399 --> 00:15:56,519 to buy it next week and then you forget about it. 304 00:15:57,039 --> 00:15:58,720 Speaker 1: Yeah, yeah, one hundred percent. 305 00:15:58,840 --> 00:16:01,279 Speaker 2: I think if I'm going to do it again, I 306 00:16:01,360 --> 00:16:02,799 might not do it over a weekend. 307 00:16:03,120 --> 00:16:06,080 Speaker 1: But that's because of my audience. I wouldn't recommend to 308 00:16:06,120 --> 00:16:09,919 other people. You know, other people probably would have even better. 309 00:16:09,720 --> 00:16:14,720 Speaker 2: Results over a weekend. For me, it's because teachers don't 310 00:16:14,840 --> 00:16:19,879 tend to actually buy these subscriptions themselves. They will then 311 00:16:20,000 --> 00:16:24,080 they'll go through their school finance department and then that 312 00:16:24,159 --> 00:16:25,360 can take a bit of time. 313 00:16:26,320 --> 00:16:28,840 Speaker 1: But that was quite interesting for me as well, because quite. 314 00:16:28,600 --> 00:16:30,799 Speaker 2: Often, if I'm running you know, any kind of like 315 00:16:30,879 --> 00:16:32,840 discount or anything like that, I tend to do it 316 00:16:32,879 --> 00:16:35,200 for at least a couple of weeks, just because I 317 00:16:35,279 --> 00:16:38,240 know that it takes the finance apartments a while to 318 00:16:38,720 --> 00:16:40,559 you know, do all the paperwork and everything. 319 00:16:41,799 --> 00:16:42,039 Speaker 1: So that. 320 00:16:42,320 --> 00:16:44,519 Speaker 2: But it's made me think, you know, how I can 321 00:16:44,639 --> 00:16:47,639 run these types of campaigns in the future, and the 322 00:16:47,679 --> 00:16:49,120 timing of them and things like that. 323 00:16:49,840 --> 00:16:51,799 Speaker 3: Well, yeah, and the first thing that pops into my 324 00:16:51,879 --> 00:16:54,879 mind is I would maybe give them notice and be like, hey, 325 00:16:54,919 --> 00:16:57,159 this time next month, I'm going to start this campaign, 326 00:16:57,279 --> 00:17:01,320 so give finance approval now, But I'm curious. I'm curious 327 00:17:01,360 --> 00:17:04,119 to know, like, how did you show up differently in 328 00:17:04,160 --> 00:17:07,000 this mini launch of four days compared with how you 329 00:17:07,000 --> 00:17:09,240 would show up in those longer launches where you're having 330 00:17:09,279 --> 00:17:11,960 to consistently sell over a couple of weeks. 331 00:17:13,079 --> 00:17:14,200 Speaker 1: That's such a great question. 332 00:17:14,519 --> 00:17:21,240 Speaker 2: I think previously I've been a bit more I don't know, 333 00:17:21,240 --> 00:17:23,240 I just more a bit like, oh, yeah, I kind 334 00:17:23,279 --> 00:17:25,359 of got this thing that i'd quite like you to 335 00:17:25,480 --> 00:17:27,720 buy if you don't mind, would that be all right? 336 00:17:28,279 --> 00:17:30,720 Whereas are this I just said, look, this is four days. 337 00:17:30,759 --> 00:17:32,960 I really want you to be able to get your 338 00:17:33,000 --> 00:17:35,160 hands on this offer, you know. 339 00:17:35,279 --> 00:17:37,359 Speaker 1: And I felt a lot more. 340 00:17:38,920 --> 00:17:42,480 Speaker 2: Focused, and like I said, I don't feel like I 341 00:17:42,559 --> 00:17:45,880 was using pushy sales tactics, but I did feel like 342 00:17:46,359 --> 00:17:48,680 I'm showing up for four days and I'm going to 343 00:17:48,720 --> 00:17:51,279 sell you this thing. I really believe that it's a 344 00:17:51,319 --> 00:17:53,559 great offer as well. I think that is so important. 345 00:17:53,599 --> 00:17:55,519 If I didn't believe it was a great offer, then 346 00:17:56,000 --> 00:17:57,640 I probably wouldn't have shown it. But I feel like 347 00:17:57,680 --> 00:18:02,279 I showed up with confidence and you know, like I say, 348 00:18:02,319 --> 00:18:04,960 not pushy, but saying this is a great offer. I 349 00:18:05,000 --> 00:18:08,359 really think that you would benefit from this and showing 350 00:18:08,400 --> 00:18:10,920 them the ways that they would or wouldn't benefit. I mean, 351 00:18:11,039 --> 00:18:13,799 you know, for a lot of my audience, they already 352 00:18:13,839 --> 00:18:17,119 had access to it already anyway, Because so I knew 353 00:18:17,119 --> 00:18:20,039 that the workshops had been really popular over the year anyway, 354 00:18:21,279 --> 00:18:23,519 and I already had a couple of hundred people on 355 00:18:23,559 --> 00:18:26,400 the list to join the workshops, So you know, I 356 00:18:26,480 --> 00:18:28,480 knew that this was something and the feedback I'd got 357 00:18:28,519 --> 00:18:31,920 from the workshops showed me that this was something that 358 00:18:32,200 --> 00:18:33,079 was really great for people. 359 00:18:33,160 --> 00:18:34,480 Speaker 1: So I think I could show up with. 360 00:18:34,440 --> 00:18:37,640 Speaker 2: That confidence and say, you know, I think this is 361 00:18:37,680 --> 00:18:40,480 a really really good thing for you to do. But 362 00:18:40,559 --> 00:18:43,759 because I don't know if it's because I did it 363 00:18:43,799 --> 00:18:47,200 with conversion campaigns or whatever, it almost felt like a 364 00:18:47,200 --> 00:18:49,279 bit of a game. So you know, as I said, 365 00:18:49,279 --> 00:18:51,119 I didn't put a huge amount of pressure on myself 366 00:18:51,119 --> 00:18:54,000 to make loads of money into you know, it didn't 367 00:18:54,039 --> 00:18:57,240 feel like a huge launch that I'd led up to 368 00:18:57,440 --> 00:19:00,599 for months and I'd been strategizing and planning. 369 00:19:00,160 --> 00:19:02,359 Speaker 1: For months on it. I mean, not that I often 370 00:19:02,400 --> 00:19:02,680 do that. 371 00:19:05,680 --> 00:19:08,160 Speaker 2: But yeah, I think that's why as soon as I 372 00:19:08,240 --> 00:19:11,880 saw your podcast Imperfect Action, I was like that appeals 373 00:19:11,920 --> 00:19:13,799 to me because I'm very much like, Oh, I get 374 00:19:13,799 --> 00:19:15,720 an idea and I just think, give it a go. 375 00:19:15,960 --> 00:19:16,519 Speaker 1: See how I. 376 00:19:16,480 --> 00:19:19,319 Speaker 2: Guess on and this, Yeah, this just fits in absolutely 377 00:19:19,400 --> 00:19:21,640 perfectly with how how I do all that kind of thing. 378 00:19:21,759 --> 00:19:24,240 Speaker 3: So I'm so glad you said that that you see 379 00:19:24,279 --> 00:19:26,359 it like a game, because that when I designed it, 380 00:19:26,440 --> 00:19:28,559 that was kind of what I had in mind, was 381 00:19:29,039 --> 00:19:31,880 how can we make this into a fun game where 382 00:19:32,079 --> 00:19:35,680 there's no pressure on I have to this has to 383 00:19:35,680 --> 00:19:37,759 succeed at all costs. Because once we start to put 384 00:19:37,759 --> 00:19:41,000 that pressure onto anything in our business, that's when we stop. 385 00:19:41,680 --> 00:19:44,319 That's when we stop showing up really like I don't 386 00:19:44,319 --> 00:19:45,720 even know how to put it like, that's when we 387 00:19:46,559 --> 00:19:49,279 start to show up in ways that don't feel inspired 388 00:19:49,480 --> 00:19:54,519 or creative, and it feels inauthentic to our audience. They 389 00:19:54,519 --> 00:19:56,839 can tell, they can tell that it's coming from like 390 00:19:56,839 --> 00:19:59,160 this place of desperation rather than this place of like, 391 00:19:59,359 --> 00:20:00,599 let me just have some fun with this. 392 00:20:00,759 --> 00:20:01,640 Speaker 4: See what happens. 393 00:20:01,960 --> 00:20:03,599 Speaker 3: Let me test a new offer, let me test a 394 00:20:03,599 --> 00:20:06,359 new bonus, Let me just test and because at the 395 00:20:06,400 --> 00:20:08,359 end of the day, business is such an experiment. We 396 00:20:08,440 --> 00:20:10,839 never know what's going to work. Until we actually put 397 00:20:10,880 --> 00:20:12,599 it out there. We can have all these amazing ideas 398 00:20:12,640 --> 00:20:14,039 and we can plan them, and we can spend all 399 00:20:14,039 --> 00:20:18,039 these time designing beautiful offers, but we're doing that in 400 00:20:18,079 --> 00:20:20,119 a vacuum, and until it gets out there into the world, 401 00:20:20,160 --> 00:20:23,000 we don't know. So I'm so glad you mentioned that. 402 00:20:24,359 --> 00:20:26,480 You also mentioned earlier I want to backtrack a bit, 403 00:20:26,559 --> 00:20:28,079 you said that one of the things you would do 404 00:20:28,119 --> 00:20:32,119 differently was you wouldn't launch it over a weekend. Are 405 00:20:32,119 --> 00:20:35,200 there any other things that, now, looking back at your campaign, 406 00:20:35,599 --> 00:20:37,039 you would do differently next time. 407 00:20:39,880 --> 00:20:43,799 Speaker 2: Yeah. So I don't think I really gave them any warning. 408 00:20:44,799 --> 00:20:48,160 So you know, as you say, if school finance departments 409 00:20:48,160 --> 00:20:52,079 are involved, I think giving people. 410 00:20:53,559 --> 00:20:55,279 Speaker 1: Maybe a one week one. 411 00:20:55,160 --> 00:20:57,039 Speaker 2: Week notice, I think because I kind of decided to 412 00:20:57,039 --> 00:20:59,599 see it a bit last minute, after one it was 413 00:20:59,599 --> 00:21:02,680 either one of the conversion campaigns calls or Freedom fast 414 00:21:02,720 --> 00:21:04,599 Track call that I was like, right, I've got an idea, 415 00:21:04,599 --> 00:21:06,359 Now I'm going to do this. And because I knew 416 00:21:06,359 --> 00:21:08,200 that the workshop was going to be on a certain date, 417 00:21:08,200 --> 00:21:10,559 I wanted it to do it two weeks before the workshop. 418 00:21:10,640 --> 00:21:15,440 So so yeah, I yeah, So I think that that's 419 00:21:15,480 --> 00:21:17,759 probably something that I would do differently. And actually, my 420 00:21:17,759 --> 00:21:20,440 brain's already ticking overthing because it's summer holidays here in 421 00:21:20,440 --> 00:21:23,279 the UK at the moment, so I'm sort of planning 422 00:21:23,319 --> 00:21:27,920 for September and thinking any campaigns that I launch in September, 423 00:21:28,519 --> 00:21:31,039 I'll definitely need to give them more notice or a 424 00:21:31,119 --> 00:21:33,680 longer campaign period. 425 00:21:34,480 --> 00:21:35,000 Speaker 4: I like that. 426 00:21:35,759 --> 00:21:41,000 Speaker 3: And in the whole process of this campaign, what did 427 00:21:41,000 --> 00:21:44,839 you learn about your business, or your audience or yourself, Like, 428 00:21:44,880 --> 00:21:47,000 what were some of the lessons or the takeaways that 429 00:21:47,039 --> 00:21:49,599 you'll take from this and apply to your business going forward. 430 00:21:50,440 --> 00:21:51,119 Speaker 1: Oh I love that. 431 00:21:52,839 --> 00:21:55,599 Speaker 2: Definitely, to show up with that confidence and not to 432 00:21:55,839 --> 00:21:58,920 be scared of saying here's an offer that I've got 433 00:21:59,640 --> 00:22:03,960 and outlining the ways in which it's really helpful for 434 00:22:04,200 --> 00:22:08,920 my audience. I think that the major thing I've learned 435 00:22:08,920 --> 00:22:11,880 from working with you in general is to look at 436 00:22:11,880 --> 00:22:15,400 the transformation. I think before I was thinking, you know, 437 00:22:15,599 --> 00:22:18,079 this is what I'm doing, this is how I'm going 438 00:22:18,119 --> 00:22:20,200 to you know, and I was focusing on me and 439 00:22:20,240 --> 00:22:23,200 the work that I'm doing, Whereas now I very much 440 00:22:23,240 --> 00:22:26,599 think about the audience and the benefits that they'll receiven, 441 00:22:26,599 --> 00:22:30,599 the transformation that they will get from whatever my offers are. 442 00:22:30,680 --> 00:22:35,160 So being able to do a short, sharp campaign using 443 00:22:35,359 --> 00:22:37,599 all of these things that I've learned from working with 444 00:22:37,680 --> 00:22:43,440 you and using the email structure. I did actually basically 445 00:22:44,200 --> 00:22:46,400 use the emails for my social media as well. So 446 00:22:46,519 --> 00:22:48,079 I didn't, you know, I didn't write a whole load 447 00:22:48,079 --> 00:22:49,720 of new social media posts. I kind of tweet them 448 00:22:49,759 --> 00:22:51,960 a bit because make them a bit sure, to make 449 00:22:51,960 --> 00:22:55,720 them make sense of social media. But even learning that, 450 00:22:55,960 --> 00:22:58,519 you know, and thinking oh, I don't have to create 451 00:22:58,559 --> 00:23:01,200 completely different things for social media as I do for 452 00:23:01,240 --> 00:23:04,880 my email list, but actually thinking about my email list 453 00:23:05,039 --> 00:23:08,519 first as well, So not thinking oh what can I 454 00:23:08,519 --> 00:23:10,839 do that's going to look pretty on Instagram, but actually 455 00:23:11,839 --> 00:23:13,799 what can I do for my email list that is 456 00:23:13,799 --> 00:23:17,000 going to give them value and you know, is going 457 00:23:17,039 --> 00:23:19,079 to help them make a decision about whether they want 458 00:23:19,079 --> 00:23:19,799 this offer or not. 459 00:23:19,960 --> 00:23:24,480 Speaker 3: So and had you previously been focusing mainly on social media. 460 00:23:25,839 --> 00:23:28,119 Speaker 1: Yeah, so I've had an email list for a few years, 461 00:23:30,039 --> 00:23:31,880 and yeah I will. 462 00:23:31,880 --> 00:23:35,079 Speaker 2: I will send them emails whenever I'm trying to sell 463 00:23:35,079 --> 00:23:39,400 them something, but probably not showing up as consistently. I 464 00:23:39,559 --> 00:23:44,559 now have started a newsletter once a week, which I 465 00:23:44,640 --> 00:23:47,799 really love doing. I'm just repurposing. I have my own podcast. 466 00:23:47,839 --> 00:23:51,920 I'm repurposing podcast episodes and social media posts and things. 467 00:23:51,799 --> 00:23:54,839 Speaker 1: Like that for my newsletter. I know, Steph, I've learnt 468 00:23:54,880 --> 00:23:55,519 so much from you. 469 00:23:57,240 --> 00:23:59,240 Speaker 3: I'm a big fan of repurposing. What can I say, 470 00:23:59,519 --> 00:23:59,759 I know. 471 00:24:00,000 --> 00:24:02,160 Speaker 2: Exactly Well, yeah, I'm not going to start writing a 472 00:24:02,160 --> 00:24:03,960 whole load of new stuff when I've got all this content. 473 00:24:05,640 --> 00:24:08,400 So so yeah, so looking at my email list in 474 00:24:08,440 --> 00:24:11,160 a different way. For sure, I still use social media 475 00:24:11,160 --> 00:24:14,799 a lot. I still show up on Instagram most days. 476 00:24:16,160 --> 00:24:18,880 But again, I think what I've learned is that Instagram 477 00:24:18,960 --> 00:24:23,160 is a way of connecting with people, moving people to 478 00:24:23,440 --> 00:24:25,839 my email list, and then from my email list, that's 479 00:24:25,880 --> 00:24:28,960 where I can actually really tell them you know, this 480 00:24:29,000 --> 00:24:30,359 is how you can work with me. These are the 481 00:24:30,359 --> 00:24:33,119 things that you can purchase from me. So that's been 482 00:24:33,279 --> 00:24:35,799 quite a change as well. And again, just having the 483 00:24:35,839 --> 00:24:39,880 opportunity to do it in a short campaign is just 484 00:24:39,920 --> 00:24:43,000 such a great way of testing everything and realizing like, yeah, 485 00:24:43,039 --> 00:24:45,359 that really really works. And I know that the conversion 486 00:24:45,400 --> 00:24:47,440 from the emails is so much better than social media. 487 00:24:49,359 --> 00:24:49,839 Speaker 1: I love that. 488 00:24:50,319 --> 00:24:53,000 Speaker 4: So, Kate, what's next for you? What's the next fun thing? 489 00:24:53,000 --> 00:24:55,319 You're going to do in your business. 490 00:24:55,319 --> 00:24:56,359 Speaker 1: Oh, so many. 491 00:24:56,440 --> 00:24:58,119 Speaker 2: I don't know, I've got the problem is, I have 492 00:24:58,160 --> 00:25:02,559 too many ideas all the time. I'm looking to next 493 00:25:02,599 --> 00:25:05,480 academic years. So starting in September twenty four in the 494 00:25:05,599 --> 00:25:11,359 UK and continuing more online workshops. I'm actually running a 495 00:25:11,400 --> 00:25:13,839 couple over the summer holidays again as a bit of 496 00:25:13,880 --> 00:25:14,960 a cash injection. 497 00:25:16,319 --> 00:25:21,400 Speaker 1: So yes, some sort of quick quick workshops that I'm running. 498 00:25:21,680 --> 00:25:24,720 Speaker 2: And yeah, just continuing to help teachers to prepare them 499 00:25:24,720 --> 00:25:27,240 for this change in the GCSE. 500 00:25:27,920 --> 00:25:30,640 Speaker 1: And yeah, all sorts. 501 00:25:30,400 --> 00:25:34,720 Speaker 2: Of exciting things, but still very much focused on helping 502 00:25:34,799 --> 00:25:39,200 languages teachers, maybe internationally, maybe moving internationally. 503 00:25:40,119 --> 00:25:41,839 Speaker 3: I love that, and I know we actually do have 504 00:25:41,880 --> 00:25:44,480 a couple of languages teachers in my audience, because I've 505 00:25:44,480 --> 00:25:46,559 had a few people reached out of the past to 506 00:25:46,599 --> 00:25:49,279 say they've been creating courses on various languages. I don't 507 00:25:49,279 --> 00:25:51,279 know if they're UK based, but we will link to 508 00:25:51,319 --> 00:25:53,400 your website in the show notes as well, so if 509 00:25:53,400 --> 00:25:55,839 they're interested they can go and find out more. They 510 00:25:55,880 --> 00:25:59,519 can connect with you, Kate. This has been a wonderful Chad. 511 00:25:59,640 --> 00:26:02,839 Thank you so much for sharing your story and sharing 512 00:26:02,880 --> 00:26:05,359 your campaign. I know It's going to inspire a lot 513 00:26:05,359 --> 00:26:08,359 of other listeners who are sitting there thinking that they 514 00:26:08,400 --> 00:26:11,200 have to go and create something brand new, or that 515 00:26:11,279 --> 00:26:13,440 every single time they launch something to their list it 516 00:26:13,480 --> 00:26:15,839 has to be this huge, big launch with loads and 517 00:26:15,880 --> 00:26:19,039 loads of lead up, when you can also have smaller 518 00:26:19,119 --> 00:26:20,079 launches along the way. 519 00:26:20,119 --> 00:26:21,720 Speaker 4: So thank you so much for sharing that when. 520 00:26:21,680 --> 00:26:24,200 Speaker 2: Absolutely oh it's been so lowly as a ways to 521 00:26:24,240 --> 00:26:25,720 talk to you, Steff, Thank you so much. 522 00:26:28,680 --> 00:26:32,000 Speaker 3: Hey, welcome back to Imperfect Action. This is episode eight 523 00:26:32,079 --> 00:26:35,039 hundred and fifty, and today I'm talking with one of 524 00:26:35,039 --> 00:26:37,799 my favorite students, Kate Clifton. She's been a student of 525 00:26:37,839 --> 00:26:40,119 mine in Freedom fast Track for the first half of 526 00:26:40,119 --> 00:26:43,920 this year and now she is a member in Conversion Campaigns, 527 00:26:44,039 --> 00:26:48,759 and today we are breaking down how she generated a 528 00:26:48,880 --> 00:26:52,920 cash injection in her business using the Bonus Strategy campaign 529 00:26:53,160 --> 00:26:55,799 that we had a couple of months ago. It's a 530 00:26:55,839 --> 00:26:58,839 really simple campaign and simple cash injection that you can 531 00:26:58,960 --> 00:27:03,119 use in pretty much any kind of online business to 532 00:27:03,640 --> 00:27:06,240 sell more of an existing office. So you don't actually 533 00:27:06,279 --> 00:27:08,119 have to always go out there and create new offers 534 00:27:08,160 --> 00:27:11,079 to sell more. You can find new ways to sell 535 00:27:11,160 --> 00:27:13,680 your existing offers, which is one of the big things 536 00:27:13,680 --> 00:27:16,079 that I teach inside conversion campaigns, and it's one of 537 00:27:16,119 --> 00:27:18,640 the big things we are talking about in today's episode. 538 00:27:19,039 --> 00:27:22,599 I'm so excited for you to learn from Kate and 539 00:27:22,759 --> 00:27:24,759 learn from what she has done and how she's managed 540 00:27:24,759 --> 00:27:27,599 to do this in her business. So let's jump into 541 00:27:27,720 --> 00:27:28,599 the episode. 542 00:27:28,799 --> 00:27:29,160 Speaker 1: All right. 543 00:27:29,240 --> 00:27:32,920 Speaker 3: That is it for today's episode. If you haven't already 544 00:27:33,000 --> 00:27:35,559 hit subscribe, make sure you hit the plus button in 545 00:27:35,599 --> 00:27:39,279 Apple Podcasts or the follow button in Spotify and you'll 546 00:27:39,319 --> 00:27:43,559 get each new episode straight to your podcast app every Monday, Wednesday, 547 00:27:43,640 --> 00:27:46,400 and Friday. Thank you so much for listening. Catch you 548 00:27:46,440 --> 00:27:46,839 next time.