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Speaker 2: It's sad to look up and see the once adored
Speaker 2: brand of Cracker Barrel falling off a cliff now and
Speaker 2: seeing that they have an uber, clueless CEO at the
Speaker 2: helmet this thing. If you haven't been paying attention, they
Speaker 2: are rebranding Cracker Barrel to a boring just script of
Speaker 2: the name and removing the iconic old timer from the logo.
Speaker 2: To go along with this, they're also trying to change
Speaker 2: up the restaurant so that way they don't feel as
Speaker 2: old time. I mean, they feel more modern, because that's
Speaker 2: what people who are going to Cracker Barrel were screaming for.
Speaker 2: And if you watch the backlash on social media, you
Speaker 2: see exactly how clueless Cracker Barrel has been in this
Speaker 2: entire ordeal. It's just one of those things that you
Speaker 2: look around and you see these type of decisions being made,
Speaker 2: and it makes you question, why would someone be put
Speaker 2: in the position that they are to make these type
Speaker 2: of idiotic changes to an iconic brand. Well, the simple
Speaker 2: answer is she was a diversity hire, would be my guess.
Speaker 2: Julie Massino the less or however you say her other name.
Speaker 2: She became the CEO on November one, twenty twenty three,
Speaker 2: and she's going around trying to say that the response
Speaker 2: to the recent changes has been overwhelmingly positive. She says,
Speaker 2: people like what we're doing. Cracker Barrel needs to feel
Speaker 2: like the Cracker Barrel for today and for timorrow. The
Speaker 2: things that you love are still there. We need people
Speaker 2: to choose us, and we want people to choose us.
Speaker 2: She said that during an interview on Good Morning America,
Speaker 2: where it shows that she's completely clueless and that she
Speaker 2: is also completely tone deaf to the reaction that has
Speaker 2: been coming out for her changes. This is somebody that
Speaker 2: if you look at her, I dare say she probably
Speaker 2: has never been in a Cracker Barrel restaurant Before she
Speaker 2: became CEO, she definitely didn't understand the brand or why
Speaker 2: people enjoyed it. And it's something that just really and
Speaker 2: truly blows your mind, because again, Cracker Barrel had its
Speaker 2: fans for what it was. It was a nostalgic type restaurant,
Speaker 2: and when you take away that nostalgia, it just becomes
Speaker 2: a restaurant. It doesn't hold that thing that once made
Speaker 2: it special when you stopped into the restaurant. It just again,
Speaker 2: did she read the playbook that the idiot at bud
Speaker 2: that bud Wiser did when they brought on that trans
Speaker 2: person a couple of years ago, Because she's single handedly
Speaker 2: catching all the backlash that she could possibly catch for
Speaker 2: something that was so avoidable. And who are the people
Speaker 2: telling her that they truly, she says, it's the managers
Speaker 2: of the stores that they can't wait to get on
Speaker 2: the waiting list to see their restaurant updated. First off,
Speaker 2: a highly doubt that it's been that overwhelmingly positive, but
Speaker 2: the people she needs to be listening to. Let's assume
Speaker 2: she's telling the truth there and that the managers are
Speaker 2: all saying this, but are the customers are your loyal
Speaker 2: base who have made this brand what it is? Are
Speaker 2: they listening to you? I'll tell you who's listening to
Speaker 2: you now and rejecting you as your stockholders as your
Speaker 2: stock prices continue to plummet for the idiotic idea that
Speaker 2: she decided you would put forth. What is the deal
Speaker 2: with these people getting positions with companies that they don't
Speaker 2: even know anything about? What is the deal with the
Speaker 2: people getting high ranking positions CEOs of companies that actively
Speaker 2: dislike the company they've been put in charge of. Maybe
Speaker 2: we should start going back to the days where we
Speaker 2: hire people based on their skill set and their knowledge
Speaker 2: of the brand that they're coming in on, and not
Speaker 2: because they check some diversity checkbox up. Gotta have a
Speaker 2: woman CEO, so let's just hire one. Doesn't matter if
Speaker 2: she's not familiar with what cracker bear, doesn't matter if
Speaker 2: she doesn't understand what made the brand appealing in the
Speaker 2: first place. This is such an avoidable issue. She created
Speaker 2: a controversy herself through her own stupidity. What happens next
Speaker 2: is anybody's guess, Well, they cave to public pressure and
Speaker 2: go back to what people like about cracker Barrel and
Speaker 2: go back to the logo that people had universally accepted. Look,
Speaker 2: the logo's boring. Even if you are okay with a
Speaker 2: change or changes with some of the designs of the restaurant,
Speaker 2: this is the absolute most boring minimalist logo I have seen.
Speaker 2: And it looks like just any other company logo. There's
Speaker 2: nothing about it that is special any longer. And that's
Speaker 2: part of the problem here. How about you just go
Speaker 2: find a job somewhere with a company that you actually understand,
Speaker 2: that you actually frequent and enjoy, and get the heck
Speaker 2: out of Cracker Bar. My prediction is you're probably going
Speaker 2: to be run out soon anyway, because your leadership has
Speaker 2: proven to be utterly atrocious. It's time that people continue
Speaker 2: to reject these things, these woke ideas where we have
Speaker 2: to reject things from the past. No, we don't, because
Speaker 2: people like nostalgia. Your customers went there for the nostalgia,
Speaker 2: and you're rejecting it. It shows that you don't have
Speaker 2: any idea what made that restaurant of success in the
Speaker 2: first place. You don't have any idea how to expand
Speaker 2: on that in the future. And you really and truly
Speaker 2: are one hundred percent terrible at your job, and you're
Speaker 2: about to put a one's beloved restaurant friends out of
Speaker 2: business unless they wise up and kick you to the curb.
Speaker 2: This has been Morning Coffee with the Right Side, and
Speaker 2: I'm your host, Jack Fairchild's and we're a part of
Speaker 2: the Midnight Ride Network. This show has been brought to
Speaker 2: you by Pearl River Casino and Resort,