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<v Speaker 1>Go for the green with stay and play packages at

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<v Speaker 1>the award winning Dancing Rabbit Golf Club. You'll love the

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<v Speaker 1>comfort and convenience of the newly renovated Dancing Rabbit Inn.

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<v Speaker 1>Beautiful single or double rooms and suites available. Or bring

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<v Speaker 1>your group and stay at our elegant clubhouse, room, golf

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<v Speaker 1>and dine packages starting at one hundred and thirty nine dollars.

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<v Speaker 1>Book today called eight sixty six four four Pearl or

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<v Speaker 1>online at Pearl River Resort dot com. It's kay to

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<v Speaker 1>Pearl River Resort.

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<v Speaker 2>It's sad to look up and see the once adored

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<v Speaker 2>brand of Cracker Barrel falling off a cliff now and

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<v Speaker 2>seeing that they have an uber, clueless CEO at the

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<v Speaker 2>helmet this thing. If you haven't been paying attention, they

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<v Speaker 2>are rebranding Cracker Barrel to a boring just script of

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<v Speaker 2>the name and removing the iconic old timer from the logo.

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<v Speaker 2>To go along with this, they're also trying to change

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<v Speaker 2>up the restaurant so that way they don't feel as

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<v Speaker 2>old time. I mean, they feel more modern, because that's

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<v Speaker 2>what people who are going to Cracker Barrel were screaming for.

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<v Speaker 2>And if you watch the backlash on social media, you

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<v Speaker 2>see exactly how clueless Cracker Barrel has been in this

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<v Speaker 2>entire ordeal. It's just one of those things that you

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<v Speaker 2>look around and you see these type of decisions being made,

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<v Speaker 2>and it makes you question, why would someone be put

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<v Speaker 2>in the position that they are to make these type

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<v Speaker 2>of idiotic changes to an iconic brand. Well, the simple

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<v Speaker 2>answer is she was a diversity hire, would be my guess.

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<v Speaker 2>Julie Massino the less or however you say her other name.

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<v Speaker 2>She became the CEO on November one, twenty twenty three,

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<v Speaker 2>and she's going around trying to say that the response

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<v Speaker 2>to the recent changes has been overwhelmingly positive. She says,

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<v Speaker 2>people like what we're doing. Cracker Barrel needs to feel

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<v Speaker 2>like the Cracker Barrel for today and for timorrow. The

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<v Speaker 2>things that you love are still there. We need people

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<v Speaker 2>to choose us, and we want people to choose us.

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<v Speaker 2>She said that during an interview on Good Morning America,

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<v Speaker 2>where it shows that she's completely clueless and that she

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<v Speaker 2>is also completely tone deaf to the reaction that has

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<v Speaker 2>been coming out for her changes. This is somebody that

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<v Speaker 2>if you look at her, I dare say she probably

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<v Speaker 2>has never been in a Cracker Barrel restaurant Before she

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<v Speaker 2>became CEO, she definitely didn't understand the brand or why

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<v Speaker 2>people enjoyed it. And it's something that just really and

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<v Speaker 2>truly blows your mind, because again, Cracker Barrel had its

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<v Speaker 2>fans for what it was. It was a nostalgic type restaurant,

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<v Speaker 2>and when you take away that nostalgia, it just becomes

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<v Speaker 2>a restaurant. It doesn't hold that thing that once made

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<v Speaker 2>it special when you stopped into the restaurant. It just again,

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<v Speaker 2>did she read the playbook that the idiot at bud

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<v Speaker 2>that bud Wiser did when they brought on that trans

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<v Speaker 2>person a couple of years ago, Because she's single handedly

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<v Speaker 2>catching all the backlash that she could possibly catch for

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<v Speaker 2>something that was so avoidable. And who are the people

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<v Speaker 2>telling her that they truly, she says, it's the managers

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<v Speaker 2>of the stores that they can't wait to get on

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<v Speaker 2>the waiting list to see their restaurant updated. First off,

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<v Speaker 2>a highly doubt that it's been that overwhelmingly positive, but

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<v Speaker 2>the people she needs to be listening to. Let's assume

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<v Speaker 2>she's telling the truth there and that the managers are

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<v Speaker 2>all saying this, but are the customers are your loyal

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<v Speaker 2>base who have made this brand what it is? Are

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<v Speaker 2>they listening to you? I'll tell you who's listening to

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<v Speaker 2>you now and rejecting you as your stockholders as your

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<v Speaker 2>stock prices continue to plummet for the idiotic idea that

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<v Speaker 2>she decided you would put forth. What is the deal

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<v Speaker 2>with these people getting positions with companies that they don't

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<v Speaker 2>even know anything about? What is the deal with the

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<v Speaker 2>people getting high ranking positions CEOs of companies that actively

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<v Speaker 2>dislike the company they've been put in charge of. Maybe

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<v Speaker 2>we should start going back to the days where we

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<v Speaker 2>hire people based on their skill set and their knowledge

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<v Speaker 2>of the brand that they're coming in on, and not

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<v Speaker 2>because they check some diversity checkbox up. Gotta have a

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<v Speaker 2>woman CEO, so let's just hire one. Doesn't matter if

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<v Speaker 2>she's not familiar with what cracker bear, doesn't matter if

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<v Speaker 2>she doesn't understand what made the brand appealing in the

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<v Speaker 2>first place. This is such an avoidable issue. She created

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<v Speaker 2>a controversy herself through her own stupidity. What happens next

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<v Speaker 2>is anybody's guess, Well, they cave to public pressure and

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<v Speaker 2>go back to what people like about cracker Barrel and

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<v Speaker 2>go back to the logo that people had universally accepted. Look,

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<v Speaker 2>the logo's boring. Even if you are okay with a

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<v Speaker 2>change or changes with some of the designs of the restaurant,

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<v Speaker 2>this is the absolute most boring minimalist logo I have seen.

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<v Speaker 2>And it looks like just any other company logo. There's

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<v Speaker 2>nothing about it that is special any longer. And that's

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<v Speaker 2>part of the problem here. How about you just go

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<v Speaker 2>find a job somewhere with a company that you actually understand,

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<v Speaker 2>that you actually frequent and enjoy, and get the heck

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<v Speaker 2>out of Cracker Bar. My prediction is you're probably going

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<v Speaker 2>to be run out soon anyway, because your leadership has

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<v Speaker 2>proven to be utterly atrocious. It's time that people continue

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<v Speaker 2>to reject these things, these woke ideas where we have

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<v Speaker 2>to reject things from the past. No, we don't, because

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<v Speaker 2>people like nostalgia. Your customers went there for the nostalgia,

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<v Speaker 2>and you're rejecting it. It shows that you don't have

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<v Speaker 2>any idea what made that restaurant of success in the

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<v Speaker 2>first place. You don't have any idea how to expand

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<v Speaker 2>on that in the future. And you really and truly

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<v Speaker 2>are one hundred percent terrible at your job, and you're

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<v Speaker 2>about to put a one's beloved restaurant friends out of

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<v Speaker 2>business unless they wise up and kick you to the curb.

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<v Speaker 2>This has been Morning Coffee with the Right Side, and

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<v Speaker 2>I'm your host, Jack Fairchild's and we're a part of

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<v Speaker 2>the Midnight Ride Network. This show has been brought to

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<v Speaker 2>you by Pearl River Casino and Resort,